Zoë Roth was internet famous before many of us knew what that was.
When she was 4, her dad took a picture of her standing in front of a burning house and a firetruck. She’s looking back at the camera knowingly, leaving the viewer to suspect she had something to do with this disaster.
But in reality, the fire scene was part of a training exercise for firefighters in Mebane, N.C., near where Zoë and her father, Dave Roth, lived.
After he entered it in a photo contest in 2007, it soon became the stuff of internet legend, launching “disaster girl” memes around the world: Zoë looking back as the Titanic sinks, Zoë looking back as a mushroom cloud rises, Zoë looking back from the burning house saying, “She Should Of Made Me Cookies!!!!”
Now, Zoë is a 21-year-old senior at the University of North Carolina at Chapel Hill who works at an Italian restaurant. Earlier this month came a big payoff for all this fame: A “nonfungible token,” or NFT, of the original copy of the iconic photo sold at auction for nearly $500,000. The buyer is 3F Music, a music studio based in Dubai, United Arab Emirates, which has collected several other NFTs.