Who could've predicted chess sets might become as difficult to find as toilet paper during the early weeks of the pandemic? Not Gerrick Johnson. The toy analyst with BMO Capital Markets found himself stymied while searching for a particular Cardinal chess set a few weeks ago.
"It was sold out everywhere I went," he says.
Sales of chess sets have skyrocketed, says Mary Higbe, director of marketing at Goliath Games. The company sells six different kinds of chess sets, including those familiar red-boxed Pressman sets you've probably seen in the toy aisle at Walmart.
"Our October sales for chess were up 178% over the same period last year," Higbe says. That's a big increase. But something else unexpected happened at the end of the month. Now, she says, "our chess sales are up 1,048%."
Every so often a game comes along that captures the popular imagination. In November 2020, that game is chess. The reason? A Netflix period drama that debuted in late October.