I've seen Dirty Pesos hoodies and shirts all around town, as well as in music videos. But it took me a while before I realized who the designer was.
I don't recall when it all clicked, but when it did, I was like: Oh! I know Darius Gomez!
I mean, it feels like everyone in the Bay knows Darius Gomez. He's the son of longtime radio personality and community culture keeper Chuy Gomez. Back in the day, his pops used to bring him on the California Music Channel, which I used to watch after middle school; I feel like I grew up with Darius.
Far removed from the kid some might remember from the TV screen, Darius' latest move is evidence of his maturation. After starting as an intern at AGW Screen works in San Leandro when he was 19, Darius launched his own clothing brand Dirty Pesos Worldwide just about four years ago. Inspired by other Bay Area brands like Shmoplife and Cookies SF, Darius decided to put his ideas to work.
"The first two years were slow," Darius told me when I met up with him in his warehouse, but "as soon as I dropped these hoodies, that's when things just started flying off the shelf."