There has been much smarty-pants speculation on what the Internet and our increased access to information means to society. Whenever I see these bloated “Here’s what it all means, children” type essays, I get a little embarrassed inside. I know that in a few years’ time, these articles will seem ridiculously pompous and out of touch — like 19th century articles claiming that the telegraph will make human speech irrelevant.
I get the feeling that, like me, a lot of people just get a big kick out of emailing each otherbaby animal pictures, cool videos of dancing bears and lobster claws, and certain teen wizards in newer, fleshier roles. Unfortunately, this love of short-attention-span fun leaves us vulnerable to newscaster quips and flashy infographics — shiny stand-ins for real news or really exciting events. Like bobble heads. Nobody actually likes those. Or Super Bowl ads. In the week leading up to last sunday’s big game, I came across several actual news stories on this riveting nugget of current events: Extra! Sports events are often paired with advertising! I guess that makes them similar to, oh, pretty much every single thing on the planet.
Into this swirl of an increasingly advert-laden environment drops Yerba Buena Center for the Arts’ current exhibit,Sensacional! Mexican Street Graphics. The show chronicles the look and feel of advertising South of the Border, as seen in murals, street parties, luchadores, and wheat paste flyers. Instead of slick, highly processed campaigns, individual artisans create hand-drawn masterpieces boasting anything from butcher shops,to car parts and public safety announcements. The painters often draft their work quickly and on the spot, so the art has all the charm of strange proportions and slightly wonky draftsmanship.
Sensacional! Mexican Street Graphics runs through March 4, 2007 at Yerba Buena Center for the Arts.
The absence of an industry to mastermind the ads means they rely on everyday imagery to catch attention. Symbols are used in a familiar, yet somehow still awkward, context — like the use of pregnant women to give a product the feel of “virtue,” even if that product is women’s lingerie. Since the “advertisers” are on the same level as the consumers, their tactics are incredibly direct. Ads for car parts show just that — straightforward paintings of the objects that read more like technical manuals in all their intricate detail. Can you remember the last time an ad for a product just simply showed you the thing with no bells and whistles?