As today's young girls grow up with an Internet that equates selfies and empowerment, Amy Poehler's project, Smart Girls at the Party reinvents girl power online by highlighting females of all ages "who are changing the world by being themselves."
Through YouTube, Smart Girls at the Party offers young girls a well-rounded social network that supports their hopes and dreams while addressing their fears and challenges. This fills a cultural void concerning the extracurricular education and socialization of young girls, recently highlighted by the much talked about "Goldiblocks" toy commercial that showcases female empowerment through engineering marvels. The "Goldiblocks" product falls short of its ideological claims, while Poehler delivers meaningful YouTube content at no charge.
YouTube is a dangerous space for young children and especially young girls, who are inevitably exposed to the "male gaze" early on. In a disturbing YouTube phenomenon, countless preteen girls have uploaded videos of themselves asking users to comment on their appearance, in what have become known as "Am I Ugly or Pretty" videos like the one below.
And while young boys have also contributed to this tag, some statistics show that girls are more likely than boys to become victims of cyber-bullying and suffer from low self-esteem. Alternatively, Smart Girls aims to use Internet channels "to help young women and the young at heart with the process of cultivating their authentic selves."