A franchise is what we used to call a Burger King or a Shell station, but nowadays the word appears more often in relation to movies: the Star Wars franchise, the Hunger Games franchise, the Jack Ryan franchise — or in the case of Jack Ryan: Shadow Recruit, the Jack Ryan franchise reboot. I don’t know what’s more depressing: that what fires up studio execs is the hunt for a new franchise or that critics have adopted this business lingo uncritically.
Maybe a business reporter would be the best person to talk about Jack Ryan: Shadow Recruit. From an artistic standpoint, I found it competent, moderately suspenseful and without a single surprise — apart from the fact that its director is Kenneth Branagh, who has come a long, grim way from his film directing debut in the late ’80s, Shakespeare’s Henry V. Come to think of it, that was a remake, and the Henry character appeared in two other plays — though I’m confident Shakespeare never referred to “the Henry franchise.”
And Jack Ryan is no Henry. Created by the late novelist Tom Clancy, he’s a Wall Street guy turned CIA agent turned action hero. He has appeared in four big movies: The Hunt for Red October starred Alec Baldwin, who gave up Ryan and was replaced by Harrison Ford in Patriot Games and Clear and Present Danger. Then came an attempted reboot called The Sum of All Fears with Ben Affleck, which did pretty well but didn’t lead to more movies.
Jack Ryan: Shadow Recruit launches a new storyline, with a young Jack played by Chris Pine, who’s also the young Captain Kirk in the reboot of the Star Trek franchise for the same studio, Paramount. He’s the go-to franchise guy, I guess, though I’m not sure why. He’s a good enough actor — he seethes credibly and moves well, but there’s nothing funky or idiosyncratic about him. He’s just a guy.

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