From head to toe, a first lady's look is heavily scrutinized, and Melania Trump will be no exception. But Trump is no stranger to the spotlight: In 2005, she was on the cover of Vogue in her Dior wedding dress, and she's modeled for Harper's Bazaar and posed nude for GQ. She also once sold her own line of costume jewelry and watches on QVC.
With the whole world watching, the first lady can make a fashion statement like no one else. She can also make a difference during the campaign. In October 2008, just days before the election, Michelle Obama appeared on The Tonight Show wearing a mustard yellow sweater and printed silk shirt. When Jay Leno asked her what she was wearing, she told him her outfit was from J. Crew. The audience roared with excitement: "We ladies, we know J.Crew," Obama said knowingly. "You can get some good stuff online."
Chicago boutique owner Ikram Goldman worked as Obama's fashion consultant at the time. She says, "The idea of her being inclusive was very important, and I think it was important to other people who were looking at her to feel like they can have access to that as well."
Obama also championed young American designers like Jason Wu, whose career took off after she wore his one-shouldered, white chiffon gown to President Obama's 2009 inaugural balls. Goldman helped select the gown but kept it a secret until that night. She says when Wu saw it on TV, he called her. "He was crying. He was shocked. He was happy. He couldn't believe it," Goldman remembers.
Obama was embraced by the fashion industry, but Melania Trump comes from it. A former model, Trump seems to have a preference for European designers. She's often seen wearing such luxury brands such as Gucci and Dolce & Gabbana, most of which she reportedly bought off the rack.