In the fall of 2012 Icelandic music group Sigur Rós gave twelve filmmakers a modest budget to create films that correlated to songs from their 2012 release Valtari. The band relinquished all creative foothold to the filmmakers, allowing the music to act as true inspiration. Screenings have been held around the world and since March 15, 2013 the videos are available for download and on DVD. Some serious names participated in this project from both the film and fine arts worlds. Sigur Rós is dedicated to placing their sound in tandem with art. Their vision as a musical group is larger than solely making music and talking about the music they make. A look at a handful of the sixteen short films explores why these are not music videos, but something else entirely.
Film #1: Ég anda, Ragnar Kjartansson
Ragnar Kjartansson describes Ég anda as the "first useful pop video in history. File under: educational." Kjartansson is a well-known and respected contemporary artist living and working in Iceland. Mainly known for his performance work, his interest lies between the polar experience of emotions (e.g. the space between humor and sadness). In this video two men are seen dining on steak when one begins to choke. The scene progresses to show the various techniques for alleviating a choking adult male, a baby, or a pregnant female. Watch and learn.
Film #5: Ég anda, Ramin Bahrani