Adele, the biggest success story of 2015, has announced a North American tour with three Bay Area dates: July 30 and 31 at the SAP Center in San Jose, and Aug. 2 at the Oracle Arena in Oakland. Tickets go on sale to the general public this Thursday, Dec. 17th, at 10am right here.
Considering that Adele's latest album 25 has sold a monumental five million copies (and counting), tickets for the singer's shows are sure to be in extremely high demand -- with all the usual scalpers, resale sites and other soulless vultures preparing to buy up as many tickets as possible.
Here's where things get interesting. Normally, a tour like this would have sponsors fighting tooth-and-nail to be part of a ticket presale. But Adele is nothing if not egalitarian: amazingly, there seem to be no sponsored presale offers at all -- not from credit card companies (a usual suspect) or even the promoters' own mobile apps. Everyone has the same shot at tickets on Thursday morning.
On Wednesday morning, however, there's a fan club presale for those who've signed up on Adele.com. The hitch? Registration for her fan club has been closed until Dec. 18 to beat the fair-weather fans and last-minute scalpers.
Furthermore, at least for some of her European dates, Adele is requiring security to check IDs at venue entrances to ensure the name on the ticket and the person holding it match up; also, tickets showing up on secondhand sites are threatened with cancellation. If these anti-scapling policies are extended to the U.S. leg of her tour, the impact could be huge. Tactics to fight scalping can have their own set of problems, but for diehard fans, they're much better than being forced to pay insanely inflated prices for tickets.
Out tip for Thursday? Open as many browsers as you can, and click "refresh" with crossed fingers.