As small cities go, Napa certainly has a big reputation… for wine. For rock ‘n’ roll? Not so much.
That’s changed, though, with BottleRock Napa Valley, which returns to the fairgrounds in Napa on May 29-31. Now in its third year, the festival started out as a five-day extravaganza with a spectacular lineup too good to be true, or, more to the point, profitable: after paying the big-name bands, the original founders infamously left behind $8.5 million in unpaid bills to workers and vendors.
Under new ownership, the festival clearly seems to have ironed out the kinks of yesteryear. This year’s lineup boasts over 70 bands and performers, including headliners Imagine Dragons, No Doubt and Robert Plant. But if you’ve never been to BottleRock, there are a few things you should know. Take it from me: I’ve been there, three days each year since it started, and learned from my mistakes. Here are my tips.

How to Get There
Parking at BottleRock was last year’s biggest problem, with festival parking four miles away and irate attendees waiting up to three hours in line for the festival’s shuttles on Saturday night. This year, the lot is only half a mile away, but parking costs $35 presale and $40 at the gate. Far better to park somewhere along the 8, 10 or 11 routes of VINE, Napa’s city bus, and show your festival pass for a free ride. You can also park offsite and ride your bike in, but be aware that you can’t lock your bike up to the fences out front — all bikes are directed to bike valet parking, a few blocks away, which closes promptly at 11pm. (I learned this the hard way last year, showing up at 11:05pm to a locked door and a two-mile walk back to my car.)
Other options include a round-trip bus, which is new this year, and runs from Fairfield, Mill Valley, Oakland, Palo Alto, Sacramento, San Francisco, San Jose, Santa Rosa and Sonoma with two departure times and two return times. (Single-day roundtrip tickets are $30–$52.) A good tip is that on Sunday, probably much to the chagrin of the locals, street parking downtown is free with a short walk over the Third Street bridge to the festival. Certain neighbors near the site curse BottleRock yet have no qualms about charging $20 for parking on their property, and if you’re feeling like a baller, you can always hit up Jerovi Sanson at Villa Iris Jewelry – he’s the guy who charges $100 for parking directly across from the festival gates! (Yes, a few Mercedes-Benz and Maserati owners took him up on it last year.)