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Taraneh Hemami Creates a Market of Iranian Dissent at Southern Exposure

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Ali Dadgar, Revolusign installation view, 2014

Racks and shelves of colorful clothing, textiles, tchotchkes, tote bags, tea, cassette tapes and records fill the stalls that occupy Southern Exposure’s spacious gallery. But these are not your typical wares; fists clenched in protest emblazon enough of the goods to start a rhythm and printed blood pours down the sides of throw pillows. Theory of Survival: Fabrications (September 5-October 25), organized by artist Taraneh Hemami, brings together twelve local Iranian artists to grapple with the politics and visual language of dissent. This gallery-turned-bazaar is full of goods to buy and sell, but like any marketplace it is also a site for much cultural exchange.

Theory of Survival at Southern Exposure
Theory of Survival at Southern Exposure

Each artist was designated their own booth to populate with artistic goods, so the range of work is vast in content and form. In painter Taravat Talepasand’s stall, shirts are folded neatly on shelves and hang for sale. One set of shirts has been printed with an image that riffs off of Raymond Pettibon’s illustration for the 1990 Sonic Youth album Goo. Pettibon’s drawing of Maureen Hindley and David Smith on their way to the Moors murders serial killer trial of 1966 is reimaged by Talepasand as two women in sunglasses and traditional chadors smoking. Across the way, painter Amir Fallah’s booth features chadors and headscarves hanging solemnly against a white wall. Like the name of his booth Failure, these garments appear to do just that. Fallah bleached the heavy fabric with a deliberate fury reminiscent of 1980s acid wash, discoloring the dark cloth with chaotic blotches and streams that seem to whip the pigment from the material. Both artists confront a post-revolution Iran intersecting with American pop culture, illuminating how pop culture itself can be appropriated to become a pastiche language of dissent.

Taravat Talepasand, <i>Islamic Youth</i> installation view, 2014
Taravat Talepasand, Islamic Youth installation view, 2014

The space as a whole resembles an art fair as much as any bazaar or marketplace. Each “stall” is partitioned by drywall, painted white and built to temporarily and hastily divide. Most of the artists treat their sections like an exhibition space, employing the vernacular of the art world. Art fairs highlight art as a commodity — a connection to mainstream consumerism that is highly debated in the arts. So here, the structure of commonplace bazaar flirts with art fair white cube; there may not be any red dots on the wall, but there are price lists in plastic sheet protectors. You can definitely touch the art, but prices range from $10 to thousands: after all, this is no average store.

Hemami embraces this tension, especially after the troubling experience of seeing her work, and other art that was political in nature, exhibited in Dubai against the backdrop of the hungry consumption of international art fairs and exhibitions. She noticed that as viewers interacted with the art they also allowed themselves to engage with the works’ politics in a way they weren’t necessarily doing within their own lives or cultural spaces. Art added another layer and made it more comfortable to discuss contentious political and social topics. Fabrications attempts to create a space for both the broader public and Iranians to get closer to these politics and histories. Hemami notes, “For many Iranians of my generation, or younger, there is a huge silence around this political time and the revolution. There is a lot of conflict around how people view the political dissent of that time [just after the 1979 Iranian Revolution]. It’s a very uncomfortable subject to talk about.”

Azin Seraj, <i>Concurrency</i> installation view, 2014
Azin Seraj, Concurrency installation view, 2014

So the idea to wrap these ideas in consumer culture was born. Fabrications is a part of a larger project, Theory of Survival, which began while Hemami was doing research in an archive of politically dissident publications from Iran that is housed in the library of the Iranian Students Association of Northern California.


Many of the works boldly confront the ubiquity of latent Orientalism, which manifests unmistakably today through the consumption of cultural practices and good. Ali Dadgar’s wall of handmade protest signs shout slogans of dissent loudly from the back of the gallery. Tiled and stacked from the floor up are messages screenprinted and spray-painted on wood that trumpet slogans such as: “Your Democracy Hurts,” “Fuck Orientalism,” “No War,” and “Solidarity.” Nearby is a bin of wooden sticks so that one could rip a sign off the wall and take it to the streets.

Across the room, Hushidar Mortezaie’s stall titled Dozd Bazaar: Bootleg Identities displays over-the-top costumes with images of heroes from ’60s and ’70s Iran, many who died mysteriously and became martyrs for the revolution. The costumes and goods on display are the tension between gruesome, flamboyant and kitsch. “Team Orientalism” is emblazoned across the chest of a soccer jersey with the contorted image of Golamreza Takhti, an Olympic gold medal wrestler who joined the Tudeh movement. A soccer ball is branded with “Orientalism sells.” And everything is for sale. While the project openly critiques Orientalism, it also relies on it: anticipating viewers who may fetishize the politics, social practices, cultural accoutrement or even the critical discourse of Iran, the so-called “East” or “Middle East” and the “global.”

Since much of the audience is not from Iran, Hemami acknowledges that many people may come to the politics of the show with limited, borrowed or even false knowledge of Iran’s complicated history of dissent. In this case, art and by default its meaning becomes what Hemami suggests is “an object to possess” and suddenly the viewer is consuming this dissent, whether they know it or not. Viewers take home the work as art objects but also the meaning and intention it contends with.

Ala Ebtekar, <i>MIXTAPES: VOL. I & II</i> installation view, 2014
Ala Ebtekar, MIXTAPES: VOL. I & II installation view, 2014

Morehshin Allahyari’s records give voice to the most re-tweeted Twitter posts from Iran’s Green Movement in response to the 2009 presidential election. Pressed into vinyl, Allahyari gives form to the way social media has become the platform of dissent and the key tool for communicating rebellion in Iran — a collision of the newest technology with the nostalgia for the past.

Fabrications may risk tempting Orientalist fancy, yet it is inherently rooted in the exchange of political discourse and the language of dissent in Iran and within its diaspora. Consumers here in San Francisco are far from the underground networks of dissent or the on-the-ground fights in the streets, but are provided the opportunity for what Hemami calls, “added knowledge.” This is the possibility to learn more about the past and strategies for one’s own dissent, but also to rethink what it is exactly that is being consumed.


Theory of Survival: Fabrications is on view until October 25, 2014 with Saturday Bazaars and Night Market events throughout the month. For more information, visit soex.org.

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