Cracking the Code: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s Deep Look?
Sponsored
window.__IS_SSR__=true
window.__INITIAL_STATE__={"attachmentsReducer":{"audio_0":{"type":"attachments","id":"audio_0","imgSizes":{"kqedFullSize":{"file":"https://ww2.kqed.org/news/wp-content/themes/KQED-unified/img/audio_bgs/background0.jpg"}}},"audio_1":{"type":"attachments","id":"audio_1","imgSizes":{"kqedFullSize":{"file":"https://ww2.kqed.org/news/wp-content/themes/KQED-unified/img/audio_bgs/background1.jpg"}}},"audio_2":{"type":"attachments","id":"audio_2","imgSizes":{"kqedFullSize":{"file":"https://ww2.kqed.org/news/wp-content/themes/KQED-unified/img/audio_bgs/background2.jpg"}}},"audio_3":{"type":"attachments","id":"audio_3","imgSizes":{"kqedFullSize":{"file":"https://ww2.kqed.org/news/wp-content/themes/KQED-unified/img/audio_bgs/background3.jpg"}}},"audio_4":{"type":"attachments","id":"audio_4","imgSizes":{"kqedFullSize":{"file":"https://ww2.kqed.org/news/wp-content/themes/KQED-unified/img/audio_bgs/background4.jpg"}}},"placeholder":{"type":"attachments","id":"placeholder","imgSizes":{"thumbnail":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-160x96.jpg","width":160,"height":96,"mimeType":"image/jpeg"},"medium":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-800x478.jpg","width":800,"height":478,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-1020x610.jpg","width":1020,"height":610,"mimeType":"image/jpeg"},"fd-lrg":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-1920x1148.jpg","width":1920,"height":1148,"mimeType":"image/jpeg"},"fd-med":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-1180x705.jpg","width":1180,"height":705,"mimeType":"image/jpeg"},"fd-sm":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-960x574.jpg","width":960,"height":574,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"xxsmall":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-240x143.jpg","width":240,"height":143,"mimeType":"image/jpeg"},"xsmall":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-375x224.jpg","width":375,"height":224,"mimeType":"image/jpeg"},"small":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-520x311.jpg","width":520,"height":311,"mimeType":"image/jpeg"},"xlarge":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-1180x705.jpg","width":1180,"height":705,"mimeType":"image/jpeg"},"full-width":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-1920x1148.jpg","width":1920,"height":1148,"mimeType":"image/jpeg"},"guest-author-32":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-32x32.jpg","width":32,"height":32,"mimeType":"image/jpeg"},"guest-author-50":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-50x50.jpg","width":50,"height":50,"mimeType":"image/jpeg"},"guest-author-64":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-64x64.jpg","width":64,"height":64,"mimeType":"image/jpeg"},"guest-author-96":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-96x96.jpg","width":96,"height":96,"mimeType":"image/jpeg"},"guest-author-128":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-128x128.jpg","width":128,"height":128,"mimeType":"image/jpeg"},"detail":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-150x150.jpg","width":150,"height":150,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/wp-content/uploads/sites/10/2018/01/GettyImages-896326950-e1514998105161.jpg","width":1920,"height":1148}}},"about_17010":{"type":"attachments","id":"about_17010","meta":{"index":"attachments_1591205162","site":"about","id":"17010","found":true},"title":"CTC_CrackingtheCodeTeamHiRes.jpg","publishDate":1644437926,"status":"inherit","parent":0,"modified":1644437926,"caption":null,"credit":null,"altTag":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-800x450.png","width":800,"height":450,"mimeType":"image/png"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-1020x574.png","width":1020,"height":574,"mimeType":"image/png"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-160x90.png","width":160,"height":90,"mimeType":"image/png"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-768x432.png","width":768,"height":432,"mimeType":"image/png"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-1536x864.png","width":1536,"height":864,"mimeType":"image/png"},"2048x2048":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-2048x1152.png","width":2048,"height":1152,"mimeType":"image/png"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-672x372.png","width":672,"height":372,"mimeType":"image/png"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-1038x576.png","width":1038,"height":576,"mimeType":"image/png"},"full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg-1920x1080.png","width":1920,"height":1080,"mimeType":"image/png"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_CrackingtheCodeTeamHiRes.jpg.png","width":3000,"height":1688}},"fetchFailed":false,"isLoading":false},"about_17016":{"type":"attachments","id":"about_17016","meta":{"index":"attachments_1591205162","site":"about","id":"17016","found":true},"title":null,"publishDate":1644447408,"status":"inherit","parent":17013,"modified":1644447429,"caption":null,"credit":null,"altTag":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-800x1120.jpg","width":800,"height":1120,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-1020x1428.jpg","width":1020,"height":1428,"mimeType":"image/jpeg"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-160x224.jpg","width":160,"height":224,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-768x1075.jpg","width":768,"height":1075,"mimeType":"image/jpeg"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-1097x1536.jpg","width":1097,"height":1536,"mimeType":"image/jpeg"},"2048x2048":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-1463x2048.jpg","width":1463,"height":2048,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-1920x2688.jpg","width":1920,"height":2688,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/pexels-rfstudio-3825527-scaled.jpg","width":1828,"height":2560}},"fetchFailed":false,"isLoading":false},"about_16994":{"type":"attachments","id":"about_16994","meta":{"index":"attachments_1591205162","site":"about","id":"16994","found":true},"title":"GSFC_20171208_Archive_e000769_large","publishDate":1644365327,"status":"inherit","parent":16981,"modified":1644365327,"caption":null,"credit":null,"altTag":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large-800x625.jpg","width":800,"height":625,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large-1020x797.jpg","width":1020,"height":797,"mimeType":"image/jpeg"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large-160x125.jpg","width":160,"height":125,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large-768x600.jpg","width":768,"height":600,"mimeType":"image/jpeg"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large-1536x1200.jpg","width":1536,"height":1200,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/GSFC_20171208_Archive_e000769_large.jpg","width":1920,"height":1500}},"fetchFailed":false,"isLoading":false},"about_16936":{"type":"attachments","id":"about_16936","meta":{"index":"attachments_1591205162","site":"about","id":"16936","found":true},"title":"Missing Millennial Audiences from Science Media","publishDate":1644302774,"status":"inherit","parent":0,"modified":1644303217,"caption":null,"credit":null,"altTag":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-800x470.jpg","width":800,"height":470,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-1020x599.jpg","width":1020,"height":599,"mimeType":"image/jpeg"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-160x94.jpg","width":160,"height":94,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-768x451.jpg","width":768,"height":451,"mimeType":"image/jpeg"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-1536x902.jpg","width":1536,"height":902,"mimeType":"image/jpeg"},"2048x2048":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-2048x1203.jpg","width":2048,"height":1203,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-1920x1128.jpg","width":1920,"height":1128,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/iStock-1285126883-scaled.jpg","width":2560,"height":1504}},"fetchFailed":false,"isLoading":false},"about_17011":{"type":"attachments","id":"about_17011","meta":{"index":"attachments_1591205162","site":"about","id":"17011","found":true},"title":"CTC_Practitioner-ResearcherCollabGraphicNew","publishDate":1644438050,"status":"inherit","parent":0,"modified":1644438050,"caption":null,"credit":null,"altTag":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-800x350.png","width":800,"height":350,"mimeType":"image/png"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-1020x446.png","width":1020,"height":446,"mimeType":"image/png"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-160x70.png","width":160,"height":70,"mimeType":"image/png"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-768x336.png","width":768,"height":336,"mimeType":"image/png"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-1536x672.png","width":1536,"height":672,"mimeType":"image/png"},"2048x2048":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-2048x896.png","width":2048,"height":896,"mimeType":"image/png"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-672x372.png","width":672,"height":372,"mimeType":"image/png"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-1038x576.png","width":1038,"height":576,"mimeType":"image/png"},"full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew-1920x840.png","width":1920,"height":840,"mimeType":"image/png"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2022/02/CTC_Practitioner-ResearcherCollabGraphicNew.png","width":2400,"height":1050}},"fetchFailed":false,"isLoading":false},"about_16459":{"type":"attachments","id":"about_16459","meta":{"index":"attachments_1591205162","site":"about","id":"16459","found":true},"title":"Deep Look, Lice and Ladybugs","publishDate":1632517175,"status":"inherit","parent":0,"modified":1632771529,"caption":"Only a handful of Deep Look’s 125 episodes have been watched by as many women as men. Videos about how ladybugs get together in huge groups to mate and how lice use special claws to clamber around our hair are especially popular with women – both have been seen by an audience that’s around 60% female. Photo Credit: Josh Cassidy, KQED\n","credit":null,"altTag":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-800x427.jpg","width":800,"height":427,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-1020x545.jpg","width":1020,"height":545,"mimeType":"image/jpeg"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-160x85.jpg","width":160,"height":85,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-768x410.jpg","width":768,"height":410,"mimeType":"image/jpeg"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-1536x821.jpg","width":1536,"height":821,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage-1920x1026.jpg","width":1920,"height":1026,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/09/NSF_DeepLook_TitlesBlogPostImage.jpg","width":2023,"height":1081}},"fetchFailed":false,"isLoading":false},"about_15991":{"type":"attachments","id":"about_15991","meta":{"index":"attachments_1591205162","site":"about","id":"15991","found":true},"title":"Deep Look Inhibition Survey","publishDate":1623978751,"status":"inherit","parent":15980,"modified":1623979022,"caption":"A test image from the survey, \"Examining the Causes of Audience Gender Disparity in KQED’s Deep Look Science Videos”","credit":null,"altTag":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/06/NSF_CTC_DL_InhibitionBlogPost-800x428.jpg","width":800,"height":428,"mimeType":"image/jpeg"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/06/NSF_CTC_DL_InhibitionBlogPost-160x86.jpg","width":160,"height":86,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/06/NSF_CTC_DL_InhibitionBlogPost-768x410.jpg","width":768,"height":410,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/06/NSF_CTC_DL_InhibitionBlogPost-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2021/06/NSF_CTC_DL_InhibitionBlogPost.jpg","width":971,"height":519}},"fetchFailed":false,"isLoading":false},"about_15524":{"type":"attachments","id":"about_15524","meta":{"index":"attachments_1591205162","site":"about","id":"15524","found":true},"title":"Josh Cassidy Filming Deep Look's Newts Episode","publishDate":1604356551,"status":"inherit","parent":15515,"modified":1606691877,"caption":"Deep Look cinematographer and lead producer Josh Cassidy filmed newts mating in the Japanese pool at the University of California Botanical Garden, in Berkeley, in February 2015. Credit: Gabriela Quirós, KQED","credit":null,"description":null,"imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-800x532.jpg","width":800,"height":532,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-1020x678.jpg","width":1020,"height":678,"mimeType":"image/jpeg"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-160x106.jpg","width":160,"height":106,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-768x511.jpg","width":768,"height":511,"mimeType":"image/jpeg"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-1536x1021.jpg","width":1536,"height":1021,"mimeType":"image/jpeg"},"2048x2048":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-2048x1362.jpg","width":2048,"height":1362,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-1920x1277.jpg","width":1920,"height":1277,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/19/2020/11/Josh_and_camera_in_pond-scaled.jpg","width":2560,"height":1702}},"fetchFailed":false,"isLoading":false}},"audioPlayerReducer":{"postId":"stream_live"},"authorsReducer":{"byline_about_17013":{"type":"authors","id":"byline_about_17013","meta":{"override":true},"slug":"byline_about_17013","name":"Scott Burg\u003cbr> Rockman et al","isLoading":false},"byline_about_16981":{"type":"authors","id":"byline_about_16981","meta":{"override":true},"slug":"byline_about_16981","name":"Jon Brooks \u003cbr> KQED","isLoading":false},"byline_about_16884":{"type":"authors","id":"byline_about_16884","meta":{"override":true},"slug":"byline_about_16884","name":"Sue Ellen McCann \u003cbr> KQED","isLoading":false},"byline_about_16886":{"type":"authors","id":"byline_about_16886","meta":{"override":true},"slug":"byline_about_16886","name":"Sue Ellen McCann \u003cbr> KQED","isLoading":false},"byline_about_16890":{"type":"authors","id":"byline_about_16890","meta":{"override":true},"slug":"byline_about_16890","name":"Sue Ellen McCann \u003cbr> KQED","isLoading":false},"byline_about_16163":{"type":"authors","id":"byline_about_16163","meta":{"override":true},"slug":"byline_about_16163","name":"Gabriela Quirós, \u003cem>Deep Look\u003c/em> Coordinating Producer","isLoading":false},"byline_about_15980":{"type":"authors","id":"byline_about_15980","meta":{"override":true},"slug":"byline_about_15980","name":"Natasha Strydhorst, Texas Tech University ","isLoading":false},"sevdaeris":{"type":"authors","id":"6364","meta":{"index":"authors_1591205172","id":"6364","found":true},"name":"Sevda Eris","firstName":"Sevda","lastName":"Eris","slug":"sevdaeris","email":"seris@kqed.org","display_author_email":false,"staff_mastheads":["science"],"title":"Director of Audience Engagement","bio":null,"avatar":"https://secure.gravatar.com/avatar/c99311b4355095e2f7f01ea8bf8e6fba?s=600&d=blank&r=g","twitter":null,"facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"futureofyou","roles":["editor"]},{"site":"about","roles":["editor"]},{"site":"science","roles":["editor"]},{"site":"quest","roles":["editor"]},{"site":"pressroom","roles":["editor"]}],"headData":{"title":"Sevda Eris | KQED","description":"Director of Audience Engagement","ogImgSrc":"https://secure.gravatar.com/avatar/c99311b4355095e2f7f01ea8bf8e6fba?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/c99311b4355095e2f7f01ea8bf8e6fba?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/sevdaeris"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"about","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"about_17018":{"type":"posts","id":"about_17018","meta":{"index":"posts_1591205157","site":"about","id":"17018","score":null,"sort":[1644542638000]},"guestAuthors":[],"slug":"kqed-texas-tech-univ-wrap-3-million-national-science-foundation-grant-expand-research-into-engaging-younger-audiences-with-science-media","title":"KQED and Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media","publishDate":1644542638,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>\u003cstrong>\u003cem>Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project \u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code (CTC): Influencing Millennial Science Engagement\u003c/a>. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The project capped its research with a major national survey of science media habits in 2021.\u003c/p>\n\u003cp>“This project has resulted in new approaches to STEM learning in informal environments that have the potential to transform the way science news is produced and delivered to the general public,” said \u003cstrong>NSF Program Officer Sandra H. Welch.\u003c/strong> “This collaboration between researchers and practitioners provides new protocols that can be used by science media producers to create targeted digital media for specific audiences based on the topics that appeal to them.”\u003c/p>\n\u003cp>“From the pandemic to the extremes of climate change, it has been an especially critical time for science reporting and the public’s understanding of science,” said \u003cstrong>Sue Ellen McCann, lead principal investigator on the grant for KQED\u003c/strong>. “This generous NSF funding has allowed us to study science media engagement beyond traditional market research, and really dig into specific questions about our science content, working closely with the expertise of science communication researchers.”\u003c/p>\n\u003cp>Over the course of this project, KQED and Texas Tech University have:\u003cbr />\n• Advanced insight into younger audiences’ engagement with science media;\u003cbr />\n• Identified missing and future audiences;\u003cbr />\n• Developed best practices for collaborative in-depth audience research;\u003cbr />\n• Created a new model for collaboration between science media content staff and academic science communication researchers.\u003c/p>\n\u003cp>“We’ve been able to put science communications theories to the practical test.” said \u003cstrong>Asheley Landrum of Texas Tech University and co-principal investigator on the project\u003c/strong>. “Our research team now has a much better understanding of the challenges journalists face in reaching and engaging audiences, especially in this polarized media environment. In the process, we’ve helped KQED discover ways to amplify the engagement of science content for harder-to-reach audiences.”\u003c/p>\n\u003cp>The project built on Landrum’s and collaborators’ \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">existing science curiosity research.\u003c/a> They developed a survey tool called the Science Curiosity Scale (SCS), which measures science interest through a combination of behavioral and self-reported indicators. This research also expanded the understanding of underengaged or “missing” audiences for science media. For the purposes of this project, missing audiences are defined as individuals who are “science curious” but are not engaging with science content. Of note, one key feature of science curious people is that they are more likely than others to read stories that disagree with their own opinion.\u003c/p>\n\u003cp>\u003cstrong>National Media Survey 2021\u003c/strong>\u003cbr />\nTo wrap up the (CTC) project, KQED and Texas Tech research teams completed a new national survey in August 2021 of science media habits of younger audiences. The survey asked many of the same questions as in the project’s \u003ca href=\"https://www.kqed.org/about/13669/cracking-the-code-survey-results-on-millennials-and-their-science-curiosity\">2018 first-ever national science media survey of millennials\u003c/a>. The team homed in on questions that emerged from the past three years of research with a focus on millennials (25-40 years old) who are of particular interest as they have already dramatically changed the way media is consumed. The recent survey also examined the media behaviors of a portion of Gen Z (18-24 years old), the next generation shifting an already fragmented media landscape. \u003ca href=\"https://www.kqed.org/about/16748/science-engagement-a-new-survey-in-2021\">Read a more detailed article on the new survey and its results here. \u003c/a>\u003c/p>\n\u003cp>Key findings from that survey include:\u003cbr />\n•\u003cstrong> Curious Audience:\u003c/strong> Science curiosity is the strongest predictor of engagement with science — far above any demographic characteristic. However, science curiosity can vary by demographics.\u003cbr />\n• \u003cstrong>Topics by Generation:\u003c/strong> Adults 40 and younger are most interested in nature, wildlife, and psychology/behavioral science. Gen Z are the adults most interested in climate change. Health and medicine become more important with age.\u003cbr />\n• \u003cstrong>Platforms Used:\u003c/strong> Millennials most commonly use search engines and websites to find public media science content. YouTube is also popular. Gen Zers commonly use TikTok, which is the least popular platform for science among millennials.\u003cbr />\n• \u003cstrong>Missing Audience:\u003c/strong> Black and Hispanic millennial women seem to be the most frequently “missing” audiences for science from platforms such as live radio, podcasts, TikTok, and YouTube. This is not the case for these women Gen Zers.\u003cbr />\n• \u003cstrong>Science Stories:\u003c/strong> Stories that explain something audiences are curious about in nature and the environment are much more popular than any other type of story, including news about scientific discoveries and climate change.\u003cbr />\n• \u003cstrong>Story Credibility:\u003c/strong> Science curious Gen Zers trust their gut intuition about whether science stories are credible, but they also prioritize peer review and expertise. Science curious millennials say they rely primarily on peer review and expertise.\u003cbr />\nAdditional Research Highlights\u003c/p>\n\u003cp>Besides the national media surveys, CTC’s audience research centered on questions for two of KQED’s science properties: \u003cem>Deep Look\u003c/em>, its YouTube series about unusual animals and plants; and science news reporting on the radio and online.\u003cbr />\n• How can KQED adapt and expand upon existing research to understand the role of science identity and curiosity in millennial engagement and interest in science media?\u003cbr />\n• Which editorial tactics, platform choices, media formats, and engagement strategies — can increase millennials' curiosity and interest in science content, with special attention given to underrepresented and underengaged, “missing” audiences within the millennial generation?\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/deep-look\">\u003cem>Deep Look \u003c/em>research \u003c/a>\u003c/strong>include:\u003cbr />\n• The YouTube algorithm is not determining \u003cem>Deep Look\u003c/em>’s gender imbalance of 70 percent male vs. 30 percent female.\u003cbr />\n• Women and men with high science curiosity who watched \u003cem>Deep Look\u003c/em> engaged with it equally.\u003cbr />\n• Women weren’t squeamish of “gross” content, but titles that emphasize useful information (health, medicine) appear to engage more women.\u003cbr />\n• Behind-the-scenes photos are less expensive and just as effective as behind-the-scenes-videos at engaging Deep Look’s missing audience of women, both science curious and not.\u003cbr />\n• Aesthetics and attractiveness are very important in thumbnail images. Specifically, intense colors and images that elicit curiosity or are perceived as \"charming\" engage more women.\u003c/p>\n\u003cp>Key findings from the project’s preliminary\u003cstrong> \u003ca href=\"https://www.kqed.org/about/13722/experimenting-with-science-news-headline-format-to-maximize-engagement\">science news research\u003c/a> \u003c/strong>include:\u003cbr />\n• Stories with forward referencing headlines (Ex. Here’s What Little Earthquakes Tell Scientists About the Likelihood of the Big One ) had a greater probability of being categorized as “real” news than the traditional or question (Do Little Earthquakes Mean the Big One is Close at Hand?) headline formats.\u003cbr />\n• Although science curiosity predicted anticipated engagement, participants generally (and millennials in particular) saw question-based headlines as less credible. Millennials were less likely to categorize these stories as real news (choosing “fake news” or “satire”) than they were the other headline types.\u003cbr />\n• The intuitive method of sparking curiosity via asking questions to increase engagement could be seen as click bait and result, instead, in loss of credibility — something that the news media, and science news in particular, cannot afford to lose.\u003c/p>\n\u003cp>Note: \u003ca href=\"https://www.kqed.org/about/16981/when-science-news-is-awesome\">The science news team began a study to find out whether stories aimed at generating “awe” would drive deeper engagement\u003c/a>. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an \"awe\" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/16011/mask-messaging-for-covid19\">COVID-19 Mask research\u003c/a>\u003c/strong>:\u003cbr />\n• Political party was the strongest predictor of participants’ beliefs about COVID-19 risks, mask-wearing, and policy support.\u003cbr />\n• Presenting participants with a written scientific consensus message did not significantly influence their beliefs.\u003cbr />\n• Viewing an infographic depicting how masks help to prevent the spread of COVID-19 increased study participants’ agreement that wearing masks can effectively keep the wearer and others safe, specifically among more skeptical audiences (such as men and Republicans).\u003c/p>\n\u003cp>Note: The Mask study was one of several conducted under an additional 2020 NSF Rapid Response Research (RAPID) grant to study COVID-19 related messaging and communication around the virus. \u003ca href=\"http://www.kqed.org/about/tag/covid19\">Find out more about the project’s COVID-19 research here.\u003c/a> \u003ca href=\"https://www.kqed.org/about/16182/kqed-science-and-the-covid-19-pandemic-the-changing-nature-of-disaster-reporting\">Also, a comprehensive evaluation about reporting during a crisis/disaster can be found here.\u003c/a>\u003c/p>\n\u003cp>Key takeaways from the \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/scottburg\">project’s evaluation\u003c/a>\u003c/strong> include:\u003cbr />\n• By learning firsthand the kinds of issues that science media content producers and news reporters experience on a day-to-day basis, researchers better understand how their work can impact media practice.\u003cbr />\n• Media practitioners’ exposure to a variety of new research tools and methods raised their awareness and understanding of the importance of science communication and audience research.\u003cbr />\n• It is most helpful to media professionals when researchers can translate study findings into actionable insights.\u003cbr />\n• Building in regular opportunities for participant reflection and contextualizing of study results is imperative for the success and sustainability of these types of collaborations.\u003cbr />\n• Challenges in aligning long-term audience research with the demand for rapid science news reporting need to be considered.\u003cbr />\n• Dissemination of findings is just as an important undertaking as the research itself. Identifying target audiences for dissemination and determining the way in which findings would be best communicated regularly to those audiences is critical if the research is to have a lasting impact.\u003c/p>\n\u003cp>Visit \u003ca href=\"https://www.kqed.org/crackingthecode\">KQED.org/CrackingtheCode,\u003c/a> for all of CTC’s research reports and project evaluation reports. A more \u003ca href=\"https://www.kqed.org/about/16895/cracking-the-code-millennial-science-media-habits-and-engagement\">complete summary of findings and key takeaways is here\u003c/a>. A summary of \u003ca href=\"https://www.kqed.org/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3\">how to design a science media practitioner and science communications researcher collaboration is here\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Project Team\u003c/strong>\u003cbr />\nThe project was spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">KQED Science’s Sue Ellen McCann\u003c/a> and also included co-principal investigator Sevda Eris and Sarah Mohamad of KQED’s science engagement staff. Producers from \u003cem>Deep Look\u003c/em>, including Craig Rosa and Gabriela Quirós, and its science news editors and reporters, including Katrin Snow, Jon Brooks and Kevin Stark, were principal KQED participants. \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media and Communication of Texas Tech University was the lead academic researcher and co-PI on the project\u003c/a> with assistance from postdoctoral researcher, Kelsi Opat, and several doctoral candidates including: Kristina Janet, Othello Richards and Natasha Strydhorst. \u003ca href=\"https://law.yale.edu/dan-m-kahan\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a> helped kick off the grant’s research into \u003cem>Deep Look\u003c/em>’s gender disparity in science media engagement with assistance from Matthew Motta and Daniel Chapman, postdoctoral fellows at Yale and the Annenberg Public Policy Center of the University of Pennsylvania. The project closed out a key line of inquiry into women and science identity with research from \u003ca href=\"https://comm.uconn.edu/person/jocelyn-steinke/\">Jocelyn Steinke of the University of Connecticut\u003c/a> and doctoral candidate Christine Gilbert of the University of Connecticut.\u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project was conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research principal at\u003ca href=\"http://rockman.com/\"> Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. The 2021 National Survey was funded by the NSF. The first national surveys in 2018 were funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a>, with additional funding from the National Science Foundation. A follow-up 2018 verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Partners\u003c/strong>\u003cbr />\nThe CTC team communicated results of the research throughout the project to several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> (WNYC Studios), \u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/science\">KQED Science’s\u003c/a> award-winning reporters and producers, provide daily reporting on science and health research, climate change and the environment as well as producing the popular \u003cem>Deep Look\u003c/em> YouTube nature series. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions from the San Francisco Bay Area and beyond. Discover more at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Media Contact:\u003c/strong> Sevda Eris, \u003cstrong>KQED\u003c/strong>, \u003ca href=\"mailto:seris@kqed.org\">seris@kqed.org\u003c/a>\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1648246785,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":24,"wordCount":2115},"headData":{"title":"KQED and Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media | KQED","description":"Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"17018 https://ww2.kqed.org/about/?p=17018","disqusUrl":"https://ww2.kqed.org/about/2022/02/10/kqed-texas-tech-univ-wrap-3-million-national-science-foundation-grant-expand-research-into-engaging-younger-audiences-with-science-media/","disqusTitle":"KQED and Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media","subhead":"KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University, have completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. ","excludeFromSiteSearch":"Include","path":"/about/17018/kqed-texas-tech-univ-wrap-3-million-national-science-foundation-grant-expand-research-into-engaging-younger-audiences-with-science-media","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>\u003cem>Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project \u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code (CTC): Influencing Millennial Science Engagement\u003c/a>. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The project capped its research with a major national survey of science media habits in 2021.\u003c/p>\n\u003cp>“This project has resulted in new approaches to STEM learning in informal environments that have the potential to transform the way science news is produced and delivered to the general public,” said \u003cstrong>NSF Program Officer Sandra H. Welch.\u003c/strong> “This collaboration between researchers and practitioners provides new protocols that can be used by science media producers to create targeted digital media for specific audiences based on the topics that appeal to them.”\u003c/p>\n\u003cp>“From the pandemic to the extremes of climate change, it has been an especially critical time for science reporting and the public’s understanding of science,” said \u003cstrong>Sue Ellen McCann, lead principal investigator on the grant for KQED\u003c/strong>. “This generous NSF funding has allowed us to study science media engagement beyond traditional market research, and really dig into specific questions about our science content, working closely with the expertise of science communication researchers.”\u003c/p>\n\u003cp>Over the course of this project, KQED and Texas Tech University have:\u003cbr />\n• Advanced insight into younger audiences’ engagement with science media;\u003cbr />\n• Identified missing and future audiences;\u003cbr />\n• Developed best practices for collaborative in-depth audience research;\u003cbr />\n• Created a new model for collaboration between science media content staff and academic science communication researchers.\u003c/p>\n\u003cp>“We’ve been able to put science communications theories to the practical test.” said \u003cstrong>Asheley Landrum of Texas Tech University and co-principal investigator on the project\u003c/strong>. “Our research team now has a much better understanding of the challenges journalists face in reaching and engaging audiences, especially in this polarized media environment. In the process, we’ve helped KQED discover ways to amplify the engagement of science content for harder-to-reach audiences.”\u003c/p>\n\u003cp>The project built on Landrum’s and collaborators’ \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">existing science curiosity research.\u003c/a> They developed a survey tool called the Science Curiosity Scale (SCS), which measures science interest through a combination of behavioral and self-reported indicators. This research also expanded the understanding of underengaged or “missing” audiences for science media. For the purposes of this project, missing audiences are defined as individuals who are “science curious” but are not engaging with science content. Of note, one key feature of science curious people is that they are more likely than others to read stories that disagree with their own opinion.\u003c/p>\n\u003cp>\u003cstrong>National Media Survey 2021\u003c/strong>\u003cbr />\nTo wrap up the (CTC) project, KQED and Texas Tech research teams completed a new national survey in August 2021 of science media habits of younger audiences. The survey asked many of the same questions as in the project’s \u003ca href=\"https://www.kqed.org/about/13669/cracking-the-code-survey-results-on-millennials-and-their-science-curiosity\">2018 first-ever national science media survey of millennials\u003c/a>. The team homed in on questions that emerged from the past three years of research with a focus on millennials (25-40 years old) who are of particular interest as they have already dramatically changed the way media is consumed. The recent survey also examined the media behaviors of a portion of Gen Z (18-24 years old), the next generation shifting an already fragmented media landscape. \u003ca href=\"https://www.kqed.org/about/16748/science-engagement-a-new-survey-in-2021\">Read a more detailed article on the new survey and its results here. \u003c/a>\u003c/p>\n\u003cp>Key findings from that survey include:\u003cbr />\n•\u003cstrong> Curious Audience:\u003c/strong> Science curiosity is the strongest predictor of engagement with science — far above any demographic characteristic. However, science curiosity can vary by demographics.\u003cbr />\n• \u003cstrong>Topics by Generation:\u003c/strong> Adults 40 and younger are most interested in nature, wildlife, and psychology/behavioral science. Gen Z are the adults most interested in climate change. Health and medicine become more important with age.\u003cbr />\n• \u003cstrong>Platforms Used:\u003c/strong> Millennials most commonly use search engines and websites to find public media science content. YouTube is also popular. Gen Zers commonly use TikTok, which is the least popular platform for science among millennials.\u003cbr />\n• \u003cstrong>Missing Audience:\u003c/strong> Black and Hispanic millennial women seem to be the most frequently “missing” audiences for science from platforms such as live radio, podcasts, TikTok, and YouTube. This is not the case for these women Gen Zers.\u003cbr />\n• \u003cstrong>Science Stories:\u003c/strong> Stories that explain something audiences are curious about in nature and the environment are much more popular than any other type of story, including news about scientific discoveries and climate change.\u003cbr />\n• \u003cstrong>Story Credibility:\u003c/strong> Science curious Gen Zers trust their gut intuition about whether science stories are credible, but they also prioritize peer review and expertise. Science curious millennials say they rely primarily on peer review and expertise.\u003cbr />\nAdditional Research Highlights\u003c/p>\n\u003cp>Besides the national media surveys, CTC’s audience research centered on questions for two of KQED’s science properties: \u003cem>Deep Look\u003c/em>, its YouTube series about unusual animals and plants; and science news reporting on the radio and online.\u003cbr />\n• How can KQED adapt and expand upon existing research to understand the role of science identity and curiosity in millennial engagement and interest in science media?\u003cbr />\n• Which editorial tactics, platform choices, media formats, and engagement strategies — can increase millennials' curiosity and interest in science content, with special attention given to underrepresented and underengaged, “missing” audiences within the millennial generation?\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/deep-look\">\u003cem>Deep Look \u003c/em>research \u003c/a>\u003c/strong>include:\u003cbr />\n• The YouTube algorithm is not determining \u003cem>Deep Look\u003c/em>’s gender imbalance of 70 percent male vs. 30 percent female.\u003cbr />\n• Women and men with high science curiosity who watched \u003cem>Deep Look\u003c/em> engaged with it equally.\u003cbr />\n• Women weren’t squeamish of “gross” content, but titles that emphasize useful information (health, medicine) appear to engage more women.\u003cbr />\n• Behind-the-scenes photos are less expensive and just as effective as behind-the-scenes-videos at engaging Deep Look’s missing audience of women, both science curious and not.\u003cbr />\n• Aesthetics and attractiveness are very important in thumbnail images. Specifically, intense colors and images that elicit curiosity or are perceived as \"charming\" engage more women.\u003c/p>\n\u003cp>Key findings from the project’s preliminary\u003cstrong> \u003ca href=\"https://www.kqed.org/about/13722/experimenting-with-science-news-headline-format-to-maximize-engagement\">science news research\u003c/a> \u003c/strong>include:\u003cbr />\n• Stories with forward referencing headlines (Ex. Here’s What Little Earthquakes Tell Scientists About the Likelihood of the Big One ) had a greater probability of being categorized as “real” news than the traditional or question (Do Little Earthquakes Mean the Big One is Close at Hand?) headline formats.\u003cbr />\n• Although science curiosity predicted anticipated engagement, participants generally (and millennials in particular) saw question-based headlines as less credible. Millennials were less likely to categorize these stories as real news (choosing “fake news” or “satire”) than they were the other headline types.\u003cbr />\n• The intuitive method of sparking curiosity via asking questions to increase engagement could be seen as click bait and result, instead, in loss of credibility — something that the news media, and science news in particular, cannot afford to lose.\u003c/p>\n\u003cp>Note: \u003ca href=\"https://www.kqed.org/about/16981/when-science-news-is-awesome\">The science news team began a study to find out whether stories aimed at generating “awe” would drive deeper engagement\u003c/a>. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an \"awe\" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/16011/mask-messaging-for-covid19\">COVID-19 Mask research\u003c/a>\u003c/strong>:\u003cbr />\n• Political party was the strongest predictor of participants’ beliefs about COVID-19 risks, mask-wearing, and policy support.\u003cbr />\n• Presenting participants with a written scientific consensus message did not significantly influence their beliefs.\u003cbr />\n• Viewing an infographic depicting how masks help to prevent the spread of COVID-19 increased study participants’ agreement that wearing masks can effectively keep the wearer and others safe, specifically among more skeptical audiences (such as men and Republicans).\u003c/p>\n\u003cp>Note: The Mask study was one of several conducted under an additional 2020 NSF Rapid Response Research (RAPID) grant to study COVID-19 related messaging and communication around the virus. \u003ca href=\"http://www.kqed.org/about/tag/covid19\">Find out more about the project’s COVID-19 research here.\u003c/a> \u003ca href=\"https://www.kqed.org/about/16182/kqed-science-and-the-covid-19-pandemic-the-changing-nature-of-disaster-reporting\">Also, a comprehensive evaluation about reporting during a crisis/disaster can be found here.\u003c/a>\u003c/p>\n\u003cp>Key takeaways from the \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/scottburg\">project’s evaluation\u003c/a>\u003c/strong> include:\u003cbr />\n• By learning firsthand the kinds of issues that science media content producers and news reporters experience on a day-to-day basis, researchers better understand how their work can impact media practice.\u003cbr />\n• Media practitioners’ exposure to a variety of new research tools and methods raised their awareness and understanding of the importance of science communication and audience research.\u003cbr />\n• It is most helpful to media professionals when researchers can translate study findings into actionable insights.\u003cbr />\n• Building in regular opportunities for participant reflection and contextualizing of study results is imperative for the success and sustainability of these types of collaborations.\u003cbr />\n• Challenges in aligning long-term audience research with the demand for rapid science news reporting need to be considered.\u003cbr />\n• Dissemination of findings is just as an important undertaking as the research itself. Identifying target audiences for dissemination and determining the way in which findings would be best communicated regularly to those audiences is critical if the research is to have a lasting impact.\u003c/p>\n\u003cp>Visit \u003ca href=\"https://www.kqed.org/crackingthecode\">KQED.org/CrackingtheCode,\u003c/a> for all of CTC’s research reports and project evaluation reports. A more \u003ca href=\"https://www.kqed.org/about/16895/cracking-the-code-millennial-science-media-habits-and-engagement\">complete summary of findings and key takeaways is here\u003c/a>. A summary of \u003ca href=\"https://www.kqed.org/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3\">how to design a science media practitioner and science communications researcher collaboration is here\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Project Team\u003c/strong>\u003cbr />\nThe project was spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">KQED Science’s Sue Ellen McCann\u003c/a> and also included co-principal investigator Sevda Eris and Sarah Mohamad of KQED’s science engagement staff. Producers from \u003cem>Deep Look\u003c/em>, including Craig Rosa and Gabriela Quirós, and its science news editors and reporters, including Katrin Snow, Jon Brooks and Kevin Stark, were principal KQED participants. \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media and Communication of Texas Tech University was the lead academic researcher and co-PI on the project\u003c/a> with assistance from postdoctoral researcher, Kelsi Opat, and several doctoral candidates including: Kristina Janet, Othello Richards and Natasha Strydhorst. \u003ca href=\"https://law.yale.edu/dan-m-kahan\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a> helped kick off the grant’s research into \u003cem>Deep Look\u003c/em>’s gender disparity in science media engagement with assistance from Matthew Motta and Daniel Chapman, postdoctoral fellows at Yale and the Annenberg Public Policy Center of the University of Pennsylvania. The project closed out a key line of inquiry into women and science identity with research from \u003ca href=\"https://comm.uconn.edu/person/jocelyn-steinke/\">Jocelyn Steinke of the University of Connecticut\u003c/a> and doctoral candidate Christine Gilbert of the University of Connecticut.\u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project was conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research principal at\u003ca href=\"http://rockman.com/\"> Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. The 2021 National Survey was funded by the NSF. The first national surveys in 2018 were funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a>, with additional funding from the National Science Foundation. A follow-up 2018 verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Partners\u003c/strong>\u003cbr />\nThe CTC team communicated results of the research throughout the project to several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> (WNYC Studios), \u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/science\">KQED Science’s\u003c/a> award-winning reporters and producers, provide daily reporting on science and health research, climate change and the environment as well as producing the popular \u003cem>Deep Look\u003c/em> YouTube nature series. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions from the San Francisco Bay Area and beyond. Discover more at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Media Contact:\u003c/strong> Sevda Eris, \u003cstrong>KQED\u003c/strong>, \u003ca href=\"mailto:seris@kqed.org\">seris@kqed.org\u003c/a>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/17018/kqed-texas-tech-univ-wrap-3-million-national-science-foundation-grant-expand-research-into-engaging-younger-audiences-with-science-media","authors":["6364"],"programs":["about_583"],"tags":["about_667","about_580","about_628","about_717","about_726","about_713","about_729","about_672","about_666"],"featImg":"about_17010","label":"about_583"},"about_17013":{"type":"posts","id":"about_17013","meta":{"index":"posts_1591205157","site":"about","id":"17013","score":null,"sort":[1644447587000]},"guestAuthors":[],"slug":"cracking-the-code-process-evaluation","title":"Cracking the Code: Process Evaluation Report","publishDate":1644447587,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1X7ieERZ9nsKrt4EWSdPfVYPTMc-vIds1/preview\" query=\"\" \"\" width=\"640\" height=\"480\" /]\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1644455239,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":1,"wordCount":14},"headData":{"title":"Cracking the Code: Process Evaluation Report | KQED","description":"Cracking the Code: Influencing Millennial Science Engagement (CTC) is a three year Advancing Informal STEM Learning (AISL) innovations collaborative research project funded by the National Science Foundation(NSF) between KQED, a public media company serving the San Francisco Bay Area, Texas Tech and Yaleuniversities.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"17013 https://ww2.kqed.org/about/?p=17013&preview=true&preview_id=17013","disqusUrl":"https://ww2.kqed.org/about/2022/02/09/cracking-the-code-process-evaluation/","disqusTitle":"Cracking the Code: Process Evaluation Report","nprByline":"Scott Burg\u003cbr> Rockman et al","excludeFromSiteSearch":"Include","showOnAuthorArchivePages":"No","path":"/about/17013/cracking-the-code-process-evaluation","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1X7ieERZ9nsKrt4EWSdPfVYPTMc-vIds1/preview?embedded=true'\n title='https://drive.google.com/file/d/1X7ieERZ9nsKrt4EWSdPfVYPTMc-vIds1/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/17013/cracking-the-code-process-evaluation","authors":["byline_about_17013"],"programs":["about_583"],"tags":["about_667","about_580","about_628","about_626","about_727","about_712","about_720","about_672","about_666"],"featImg":"about_17016","label":"about_583"},"about_16981":{"type":"posts","id":"about_16981","meta":{"index":"posts_1591205157","site":"about","id":"16981","score":null,"sort":[1644365629000]},"guestAuthors":[],"slug":"when-science-news-is-awesome","title":"When Science News Is Awesome","publishDate":1644365629,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>\u003cspan style=\"font-weight: 400\">The other day, my daughter kindly agreed to pick up her room. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Awesome,” I said, reflexively.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Perhaps the root of such exchanges is satirical. Describing such commonplace occurrences with a word previously reserved for a first glimpse of the Grand Canyon or one’s sense that maybe there \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">is\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> a god, after all, may have struck someone as pretty funny. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In this day and age, we’re awesome-ing the word into meaninglessness. Maybe we should stop. One dictionary definition of “awe” I like: “An emotion variously combining \u003c/span>\u003cspan style=\"font-weight: 400\">dread, veneration, and wonder that is inspired by authority or by the sacred or sublime\u003c/span>\u003cspan style=\"font-weight: 400\">.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Cleaning your room should probably not qualify. If my daughter putting dirty socks in her hamper is awesome, what, then, is the Grand Canyon? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">True “awe” is a feeling, not a synonym for the obligatory “well done.” While we may not know what in advance will elicit awe, we do know it when we see it. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But here’s a question: Do we know it when we \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">read\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> it? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">That’s what the KQED Science News team and Texas Tech University science communication researchers set out to find as part of a National Science Foundation-funded project, called \u003c/span>\u003ca href=\"https://ww2.kqed.org/about/2019/04/17/kqed-and-partners-receive-3-million-national-science-foundation-grant/\">\u003ci>\u003cspan style=\"font-weight: 400\">Cracking the Code: Influencing Millennial Science Engagement\u003c/span>\u003c/i>\u003c/a>\u003cspan style=\"font-weight: 400\">, which has the broader goal of developing best practices for engaging young adults with science media.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">As science reporters, we are always looking for ways to make the arcane, sometimes impenetrable subjects that are our bailiwick, if not fascinating, at least compelling. What KQED journalists have noticed in our own reading is that the best science writers are able to communicate that sense of something “awesome” at work in whatever their subject. They are somehow able to make our brains tingle, expand, or explode. We would like to do \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">that\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The first step, though, is to determine whether that feeling of awe is a peculiarity of science communicators, who are already whacking through the weeds of sometimes impenetrable scientific research and processes, or if the public at large might also feel that Awesome communicated through the printed word. Previous research on awe had asked people to remember an awe-eliciting experience or measured responses after immersion in virtual reality. But nobody had ever looked at the possibility of eliciting and capturing awe inspired by written news stories. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">One important finding from these previous studies: At its core, to experience awe is to absorb something so perceptually or conceptually vast that an individual needs to accommodate it by adjusting their previous understanding of the world. If one can successfully accommodate this new perspective, it can lead to feelings of enlightenment. But an inability to adapt in the face of something awesome can be, well, terrifying. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">(Think of that 2011 disaster trifecta, the Fukushima earthquake, tsunami and nuclear disaster. Witnessing, via video news coverage, the power of natural forces to wipe away so much of human endeavor in the course of a few minutes was awesome – in a terrifying and even incapacitating way. Yet, theoretically, some might have also gained a new perspective on the fragility of so much we take for granted, causing them to cherish them to appreciate it more.)\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Besides vastness and the need for accommodation, researchers found, additional facets of awe can include an alteration in the perception of time, a sense of connectedness to other people and the environment, feelings of self-diminishment, and physical sensations such as goosebumps. These are all part of something called the Awe Experience Scale, a 2019 model we used in our own research.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Our study recruited 2,088 individuals, each of whom were assigned one of eight articles or book excerpts chosen by KQED Science journalists. Our team predicted that seven of the readings induced at least some of the facets that had been determined to comprise awe. We also chose one article we felt to be awe-less, a workaday piece of journalism that functioned as a control. The awe stories included a report on a whale \u003c/span>\u003ca href=\"https://www.theatlantic.com/science/archive/2018/08/orca-family-grief/567470/\">\u003cspan style=\"font-weight: 400\">grieving for her dead\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> calf; a description of breeding New Mexico toads as the atomic bomb went off at the Trinity test site; and a story about physicians in a trauma unit who routinely \u003c/span>\u003ca href=\"https://www.baltimoresun.com/features/retro-baltimore/bal-pulitzer-sugg-story-2-story.html\">\u003cspan style=\"font-weight: 400\">have to inform\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> relatives that their loved ones have passed away. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">After reading the articles, study participants were asked to rate how much they agreed or disagreed with statements taken from the awe scale, such as, “I experienced something greater than myself,” followed by a few straightforward questions, including whether they were surprised by the article or experienced awe while reading it. Participants were also given a self-assessment from another scale, used in prior research to capture feelings of self-diminishment, physical arousal, and positive or negative emotions. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For the purposes of the study, our researchers categorized average scores coming out to the scale’s midpoint or higher as signifying an awe experience. Lower than that: No awe for you.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">A statistical analysis indicated that the five dimensions of awe fit the experiment.The main result of the study: The straightforward news story (about fungus) came in at the midpoint or slightly lower for each of the dimensions of awe, consistent with our prediction that it was the most non-awesome of the lot. Meanwhile, the whale and atomic bomb stories came in greater than the midpoint for most dimensions of awe, which we had also predicted. Conclusion: We may be onto something here, in that certain written articles contain awe-inspiring elements above and beyond an average news account. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">One thing we didn’t get to, due to travel and gathering limitations made necessary by the COVID-19 pandemic, is a study measuring certain physiological reactions as respondents read the stories, associated with emotional states related to awe. That’s a potential area of further study, along with parsing out just what readers find so compelling in the texts that elicit awe – is it the language or the topic itself that creates that sense of vastness, that need to alter your perspective on the world in order to accommodate what you have just read? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Or is it something else? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For us journalists, it would be awesome to find out. \u003c/span>\u003c/p>\n\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1_l4wzDsdpXk9oEGMFeV7_kmzwcFck8Jv/preview\" query=\"\" width=\"640\" height=\"480\" /]\u003c/p>\n\u003cp> \u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1644366781,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":21,"wordCount":1044},"headData":{"title":"When Science News Is Awesome | KQED","description":"True “awe” is a feeling, not a synonym for the obligatory “well done.” While we may not know what in advance will elicit awe, we do know it when we see it. But here’s a question: Do we know it when we read it?","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"16981 https://ww2.kqed.org/about/?p=16981&preview=true&preview_id=16981","disqusUrl":"https://ww2.kqed.org/about/2022/02/08/when-science-news-is-awesome/","disqusTitle":"When Science News Is Awesome","nprByline":"Jon Brooks \u003cbr> KQED","excludeFromSiteSearch":"Include","showOnAuthorArchivePages":"No","path":"/about/16981/when-science-news-is-awesome","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">The other day, my daughter kindly agreed to pick up her room. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Awesome,” I said, reflexively.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Perhaps the root of such exchanges is satirical. Describing such commonplace occurrences with a word previously reserved for a first glimpse of the Grand Canyon or one’s sense that maybe there \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">is\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> a god, after all, may have struck someone as pretty funny. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In this day and age, we’re awesome-ing the word into meaninglessness. Maybe we should stop. One dictionary definition of “awe” I like: “An emotion variously combining \u003c/span>\u003cspan style=\"font-weight: 400\">dread, veneration, and wonder that is inspired by authority or by the sacred or sublime\u003c/span>\u003cspan style=\"font-weight: 400\">.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Cleaning your room should probably not qualify. If my daughter putting dirty socks in her hamper is awesome, what, then, is the Grand Canyon? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">True “awe” is a feeling, not a synonym for the obligatory “well done.” While we may not know what in advance will elicit awe, we do know it when we see it. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But here’s a question: Do we know it when we \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">read\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> it? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">That’s what the KQED Science News team and Texas Tech University science communication researchers set out to find as part of a National Science Foundation-funded project, called \u003c/span>\u003ca href=\"https://ww2.kqed.org/about/2019/04/17/kqed-and-partners-receive-3-million-national-science-foundation-grant/\">\u003ci>\u003cspan style=\"font-weight: 400\">Cracking the Code: Influencing Millennial Science Engagement\u003c/span>\u003c/i>\u003c/a>\u003cspan style=\"font-weight: 400\">, which has the broader goal of developing best practices for engaging young adults with science media.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">As science reporters, we are always looking for ways to make the arcane, sometimes impenetrable subjects that are our bailiwick, if not fascinating, at least compelling. What KQED journalists have noticed in our own reading is that the best science writers are able to communicate that sense of something “awesome” at work in whatever their subject. They are somehow able to make our brains tingle, expand, or explode. We would like to do \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">that\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The first step, though, is to determine whether that feeling of awe is a peculiarity of science communicators, who are already whacking through the weeds of sometimes impenetrable scientific research and processes, or if the public at large might also feel that Awesome communicated through the printed word. Previous research on awe had asked people to remember an awe-eliciting experience or measured responses after immersion in virtual reality. But nobody had ever looked at the possibility of eliciting and capturing awe inspired by written news stories. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">One important finding from these previous studies: At its core, to experience awe is to absorb something so perceptually or conceptually vast that an individual needs to accommodate it by adjusting their previous understanding of the world. If one can successfully accommodate this new perspective, it can lead to feelings of enlightenment. But an inability to adapt in the face of something awesome can be, well, terrifying. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">(Think of that 2011 disaster trifecta, the Fukushima earthquake, tsunami and nuclear disaster. Witnessing, via video news coverage, the power of natural forces to wipe away so much of human endeavor in the course of a few minutes was awesome – in a terrifying and even incapacitating way. Yet, theoretically, some might have also gained a new perspective on the fragility of so much we take for granted, causing them to cherish them to appreciate it more.)\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Besides vastness and the need for accommodation, researchers found, additional facets of awe can include an alteration in the perception of time, a sense of connectedness to other people and the environment, feelings of self-diminishment, and physical sensations such as goosebumps. These are all part of something called the Awe Experience Scale, a 2019 model we used in our own research.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Our study recruited 2,088 individuals, each of whom were assigned one of eight articles or book excerpts chosen by KQED Science journalists. Our team predicted that seven of the readings induced at least some of the facets that had been determined to comprise awe. We also chose one article we felt to be awe-less, a workaday piece of journalism that functioned as a control. The awe stories included a report on a whale \u003c/span>\u003ca href=\"https://www.theatlantic.com/science/archive/2018/08/orca-family-grief/567470/\">\u003cspan style=\"font-weight: 400\">grieving for her dead\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> calf; a description of breeding New Mexico toads as the atomic bomb went off at the Trinity test site; and a story about physicians in a trauma unit who routinely \u003c/span>\u003ca href=\"https://www.baltimoresun.com/features/retro-baltimore/bal-pulitzer-sugg-story-2-story.html\">\u003cspan style=\"font-weight: 400\">have to inform\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> relatives that their loved ones have passed away. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">After reading the articles, study participants were asked to rate how much they agreed or disagreed with statements taken from the awe scale, such as, “I experienced something greater than myself,” followed by a few straightforward questions, including whether they were surprised by the article or experienced awe while reading it. Participants were also given a self-assessment from another scale, used in prior research to capture feelings of self-diminishment, physical arousal, and positive or negative emotions. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For the purposes of the study, our researchers categorized average scores coming out to the scale’s midpoint or higher as signifying an awe experience. Lower than that: No awe for you.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">A statistical analysis indicated that the five dimensions of awe fit the experiment.The main result of the study: The straightforward news story (about fungus) came in at the midpoint or slightly lower for each of the dimensions of awe, consistent with our prediction that it was the most non-awesome of the lot. Meanwhile, the whale and atomic bomb stories came in greater than the midpoint for most dimensions of awe, which we had also predicted. Conclusion: We may be onto something here, in that certain written articles contain awe-inspiring elements above and beyond an average news account. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">One thing we didn’t get to, due to travel and gathering limitations made necessary by the COVID-19 pandemic, is a study measuring certain physiological reactions as respondents read the stories, associated with emotional states related to awe. That’s a potential area of further study, along with parsing out just what readers find so compelling in the texts that elicit awe – is it the language or the topic itself that creates that sense of vastness, that need to alter your perspective on the world in order to accommodate what you have just read? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Or is it something else? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For us journalists, it would be awesome to find out. \u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1_l4wzDsdpXk9oEGMFeV7_kmzwcFck8Jv/preview?embedded=true'\n title='https://drive.google.com/file/d/1_l4wzDsdpXk9oEGMFeV7_kmzwcFck8Jv/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/16981/when-science-news-is-awesome","authors":["byline_about_16981"],"programs":["about_583"],"tags":["about_667","about_580","about_724","about_628","about_626","about_725","about_672","about_666"],"featImg":"about_16994","label":"about_583"},"about_16884":{"type":"posts","id":"about_16884","meta":{"index":"posts_1591205157","site":"about","id":"16884","score":null,"sort":[1644342394000]},"guestAuthors":[],"slug":"cracking-the-code-audience-research-collaboration-guide-bestpractices-1","title":"Science Audience Engagement: An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers","publishDate":1644342394,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1wAsCfturDT0cKaGXje0NE8bdwrp0MZcI/preview\" query=\"\" \"\" width=\"640\" height=\"480\" /]\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1644542031,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":1,"wordCount":13},"headData":{"title":"Science Audience Engagement: An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers | KQED","description":"","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"16884 https://ww2.kqed.org/about/?p=16884","disqusUrl":"https://ww2.kqed.org/about/2022/02/08/cracking-the-code-audience-research-collaboration-guide-bestpractices-1/","disqusTitle":"Science Audience Engagement: An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers","nprByline":"Sue Ellen McCann \u003cbr> KQED","excludeFromSiteSearch":"Include","showOnAuthorArchivePages":"No","path":"/about/16884/cracking-the-code-audience-research-collaboration-guide-bestpractices-1","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1wAsCfturDT0cKaGXje0NE8bdwrp0MZcI/preview?embedded=true'\n title='https://drive.google.com/file/d/1wAsCfturDT0cKaGXje0NE8bdwrp0MZcI/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/16884/cracking-the-code-audience-research-collaboration-guide-bestpractices-1","authors":["byline_about_16884"],"programs":["about_583"],"tags":["about_667","about_719","about_722","about_580","about_628","about_626","about_672","about_666"],"featImg":"about_17010","label":"about_583"},"about_16886":{"type":"posts","id":"about_16886","meta":{"index":"posts_1591205157","site":"about","id":"16886","score":null,"sort":[1644342306000]},"guestAuthors":[],"slug":"cracking-the-code-a-guide-for-identifying-your-missing-audience-bestpractices-2","title":"Science Media Audience Engagement: A Guide For Identifying Your Missing Audience","publishDate":1644342306,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1g6XR8mD2kEYIdvL6JJ1czLqraZeWx3LT/preview\" query=\"\" \"\" width=\"640\" height=\"480\" /]\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1644366849,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":1,"wordCount":13},"headData":{"title":"Science Media Audience Engagement: A Guide For Identifying Your Missing Audience | KQED","description":"","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"16886 https://ww2.kqed.org/about/?p=16886","disqusUrl":"https://ww2.kqed.org/about/2022/02/08/cracking-the-code-a-guide-for-identifying-your-missing-audience-bestpractices-2/","disqusTitle":"Science Media Audience Engagement: A Guide For Identifying Your Missing Audience","nprByline":"Sue Ellen McCann \u003cbr> KQED","excludeFromSiteSearch":"Include","showOnAuthorArchivePages":"No","path":"/about/16886/cracking-the-code-a-guide-for-identifying-your-missing-audience-bestpractices-2","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1g6XR8mD2kEYIdvL6JJ1czLqraZeWx3LT/preview?embedded=true'\n title='https://drive.google.com/file/d/1g6XR8mD2kEYIdvL6JJ1czLqraZeWx3LT/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/16886/cracking-the-code-a-guide-for-identifying-your-missing-audience-bestpractices-2","authors":["byline_about_16886"],"programs":["about_583"],"tags":["about_667","about_722","about_580","about_628","about_626","about_496","about_672","about_666"],"featImg":"about_16936","label":"about_583"},"about_16890":{"type":"posts","id":"about_16890","meta":{"index":"posts_1591205157","site":"about","id":"16890","score":null,"sort":[1644342228000]},"guestAuthors":[],"slug":"cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3","title":"Science Media Audience Engagement: Steps For Conducting Media Research and Research Protocols","publishDate":1644342228,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1QAB6f5h8BltnOe_dGxwC-0OAfKdvyDdV/preview\" query=\"\" \"\" width=\"640\" height=\"480\" /]\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1644541817,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":1,"wordCount":14},"headData":{"title":"Science Media Audience Engagement: Steps For Conducting Media Research and Research Protocols | KQED","description":"","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"16890 https://ww2.kqed.org/about/?p=16890","disqusUrl":"https://ww2.kqed.org/about/2022/02/08/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3/","disqusTitle":"Science Media Audience Engagement: Steps For Conducting Media Research and Research Protocols","nprByline":"Sue Ellen McCann \u003cbr> KQED","excludeFromSiteSearch":"Include","showOnAuthorArchivePages":"No","path":"/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1QAB6f5h8BltnOe_dGxwC-0OAfKdvyDdV/preview?embedded=true'\n title='https://drive.google.com/file/d/1QAB6f5h8BltnOe_dGxwC-0OAfKdvyDdV/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3","authors":["byline_about_16890"],"programs":["about_583"],"tags":["about_667","about_719","about_722","about_580","about_628","about_626","about_672","about_666"],"featImg":"about_17011","label":"about_583"},"about_16163":{"type":"posts","id":"about_16163","meta":{"index":"posts_1591205157","site":"about","id":"16163","score":null,"sort":[1632782766000]},"guestAuthors":[],"slug":"cracking-the-code-deep-look-titles","title":"Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?","publishDate":1632782766,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>Mosquitoes. Lice. Bed bugs. For some, they’re the stuff of nightmares: Insects that torment us and are devilishly difficult to get rid of. But to the audience of our \u003ca href=\"http://www.kqed.org/deeplook\">YouTube science series \u003cem>Deep Look\u003c/em>\u003c/a>, the details of how these insects use their claws and mouthparts are endlessly fascinating.\u003c/p>\n\u003cp>At \u003cem>Deep Look\u003c/em>, my colleagues and I create three- to five-minute videos that give our viewers a uniquely close-up glimpse at small animals and plants. Our episodes about the tiny animals that live off of our bodies are some of our most popular. The series’ most-watched video, with 19 million views, is one in which we \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">reveal how mosquitoes use six needles to suck our blood\u003c/a>.\u003c/p>\n\u003cp>Health is a topic that draws large audiences, so it’s gratifying that we have found a way to tell health stories on a wildlife series. And videos with a health angle might be a way to tackle our biggest challenge: getting more women to watch our videos.\u003c/p>\n\u003cp>\u003cstrong>Fewer women are watching \u003cem>Deep Look\u003c/em> videos\u003c/strong>\u003c/p>\n\u003cp>Our series, produced by KQED, the public media station in San Francisco, California, and presented by PBS Digital Studios, is very successful by any measure. We get 5 million to 9 million views per month, but only about 30% of those views are by women.\u003c/p>\n\u003cp>Research we’ve conducted over the past two years with \u003ca href=\"http://www.scicommcog.com/team.html\">Texas Tech University’s Science Communication & Cognition Lab\u003c/a> suggests that health-related episodes of \u003cem>Deep Look\u003c/em> are more likely to be viewed by women than our other episodes. A content analysis of the titles of the nearly 100 videos we had produced through 2019 showed that the average percentage of female viewers was higher for videos about animals and plants that have an impact on human health.\u003c/p>\n\u003cp>“Our hypothesis is it’s because that information is more relevant, or useful, to people’s everyday lives in general,” said Asheley Landrum, assistant professor of science communication at Texas Tech, who oversaw the research.\u003c/p>\n\u003cp>When we realized that a higher proportion of women were viewing our health-related videos than other types of videos we make, we conducted a few experiments to see if we could find evidence that women would more readily watch videos with health-related titles.\u003c/p>\n\u003cp>The results of our research were inconclusive. In three separate experiments, we changed the titles of several of our existing videos so that they emphasized a health angle. We presented these modified titles to men and women in two surveys and as ads on Facebook. We also offered participants the videos with their original, non-health-related titles. On Facebook, women did click on the health-related titles more often than the non-health-related titles. But in the surveys, women didn’t choose the video with the health-related title more often.\u003c/p>\n\u003cp>Landrum and a group of her graduate students conducted the research as part of a \u003ca href=\"http://www.kqed.org/crackingthecode\">multiyear project led by KQED with funding from the National Science Foundation (NSF)\u003c/a> to investigate how public media can attract more millennial audiences to science content.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s audience consists largely of millennials, so we’ve already achieved that goal. But drawing in women has proven difficult since the series launched in 2014.\u003c/p>\n\u003cp>When we began the NSF-funded research project two years ago we first set out to determine if this gender gap was caused by YouTube recommending our videos to fewer women than men. \u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">A survey conducted for us by Yale’s Cultural Cognition Project found that even when our videos were played outside of YouTube, fewer women than men were clicking to watch\u003c/a>, which means that something about our videos’ presentation is not as appealing to women. The good news is that when women do watch \u003cem>Deep Look\u003c/em> videos, they watch for as long as men and are just as likely as men to share the videos with their friends. A subsequent survey by the Yale team didn’t find a gender gap in viewership, but research on our videos’ titles by Landrum found the gap again.\u003c/p>\n\u003cp>\u003cstrong>Could health – and sex – stories draw more women to \u003cem>Deep Look\u003c/em>?\u003c/strong>\u003c/p>\n\u003cp>Of the more than 125 videos that \u003cem>Deep Look\u003c/em> has created so far, only a handful have been watched by as many women as men. Two of those have to do with health. One is our popular episode on the \u003ca href=\"https://www.kqed.org/science/1941506/these-face-mites-really-grow-on-you\">microscopic mites\u003c/a> that live in the pores of our face, which has received 3 million views since we released it in 2019 – 44% by women. The other one is our hit about \u003ca href=\"https://www.kqed.org/science/1939435/how-lice-turn-your-hair-into-their-jungle-gym\">how lice clamber around our hair\u003c/a>. Since its debut in 2019, this episode has been seen 12 million times by a predominantly female audience (63%). On the other hand, our popular video about the mechanics of a mosquito bite has an overwhelmingly male viewership (77%).\u003c/p>\n\u003cp>We were intrigued about the possibility that health videos might be a way to draw in more women. So Landrum and her colleagues conducted a series of studies analyzing our videos’ titles. The \u003cem>Deep Look\u003c/em> team spends a lot of time crafting titles, since we know that, together with an evocative photo or other image, the title is key to enticing someone to click on a video on YouTube. And the title is a proxy for the episode’s storyline, so finding out more about how women perceive our titles should help us choose and develop stories that interest them.\u003c/p>\n\u003cp>First, Landrum and her team classified the titles of our videos into 15 categories, such as “health or home relevant,” “sex and mating,” “use of attack words” and “gross or disgusting.” Through this content analysis in September 2019 they found that videos with health/home titles had audiences that were on average 29% female. This is in comparison to a baseline 19% female viewership that researchers calculated by adding up the percentage of female viewers for each of our episodes and dividing the total percentage by 97, which was the number of episodes we had created when they did the analysis. Episodes about sex/mating also stood out, with audiences on average up to 36% female.\u003c/p>\n\u003cp>In this title analysis, researchers didn’t find that videos with gross/disgusting titles, such as “\u003ca href=\"https://www.kqed.org/science/1065215/these-termites-turn-your-house-into-a-palace-of-poop\">These Termites Turn Your House into a Palace of Poop\u003c/a>,” were less likely to attract women, something we had thought might be the case.\u003c/p>\n\u003cp>\u003cstrong>Experimenting with health- and sex-related titles\u003c/strong> \u003c/p>\n\u003cp>Once we found out that videos with titles that pertained to health/home and sex/mating had, on average, a higher proportion of female viewers, we wanted to see whether rewriting the title of an episode to make it tell a health story or a story about sex would make more women click on it.\u003c/p>\n\u003cp>To test whether a health-related title would be more attractive to women, we changed the title of our episode about mantis shrimps from one that emphasizes the speed of their attack – “\u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>” – to one that focused on a health application discussed in the video: “Mantis Shrimp’s Incredible Eyesight Yields Clues for Detecting Cancer.” In a national survey of 1,600 people in April 2020, the title with the health angle did get more women to click (58% versus 51%), but the difference wasn’t statistically significant. We repeated the experiment earlier this year with 3,000 participants and a wider variety of modified titles. The results were also inconclusive.\u003c/p>\n\u003cp>However, in a separate experiment on Facebook this year, the health-related mantis shrimp title did get a higher proportion of women to click than the episode’s original non-health-related title. In that experiment, we compared the two titles by offering them as Facebook ads.\u003c/p>\n\u003cp>We also experimented with showing survey participants a title we had changed to tell a story about sex. We’re particularly interested in this storyline because some of our videos about sex and mating are among a handful that have been seen by as many women as men. Our episode about ladybug reproduction has an audience almost 60% female. Our video about fish that mate and lay their eggs on the beach and our episode about snail sex have both been seen by as many women as men. \u003c/p>\n\u003cp>When they were presented with the titles of our videos about \u003ca href=\"https://www.kqed.org/science/1952589/crickets-chirp-to-flirt\">cricket chirps\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1919946/so-sometimes-fireflies-eat-other-fireflies\">firefly signals\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1925887/what-do-earwigs-do-with-those-pincers-anyway\">earwig pincers \u003c/a>and \u003ca href=\"https://www.kqed.org/science/1027372/for-these-tiny-spiders-its-sing-or-get-served\">jumping spiders\u003c/a>, which we modified to make them refer to sex and mating, women in our 2021 survey chose the titles with the sex/mating angle more often than the videos’ original titles (58% versus 55%). The difference isn’t statistically significant and thus researchers conclude that we didn’t get much of a bump by emphasizing a sex/mating storyline. \u003c/p>\n\u003cp>“The reason might have to do with the specific titles that we chose to use in those studies,” said Landrum.” Indeed, we found that it’s hard to write a title that falls exclusively into one category.\u003c/p>\n\u003cp>\u003cstrong>Who are our female viewers?\u003c/strong>\u003c/p>\n\u003cp>What we did find in this survey is that women were more attracted to the episode about crickets than the others. So as we continue to search for ways to draw more women to \u003cem>Deep Look\u003c/em>, we are now studying whether some kinds of animals make more attractive subjects than others. And since every \u003cem>Deep Look\u003c/em> video is accompanied by a photo of the animal or plant featured in the episode, we are investigating what makes for an appealing image. We’re also trying to get a clearer picture of who our female viewers are. For example, do they prefer certain areas of science over others? Jocelyn Steinke, at the University of Connecticut, oversaw a survey and interviews conducted May through July to investigate these questions. A report on her team’s findings is in the works. \u003c/p>\n\u003cp>As part of a larger national survey, Landrum is exploring whether women might be watching YouTube videos for different reasons than men. She believes that women’s motivations for watching might hold a key to attracting them to \u003cem>Deep Look\u003c/em>.\u003c/p>\n\u003cp>“One of my questions going forward is, do women have more instrumental goals with consuming science videos than men? With men, curiosity-satisfying goals may be enough – they see there’s something interesting in digital video and they’re like, ‘Sure, I’ll watch how a sand dollar’s breakfast is totally metal,’” she said, referring to the title of our episode about how sand dollars eat minerals that keep them weighted down to the seafloor.\u003c/p>\n\u003cp>“If it is true that women are likely to engage with digital video for instrumental purposes,” Landrum added, “then if we’re aiming to engage more women, videos are going to have to provide that evidence: ‘This is how you can use this information or how this information is useful to you.’”\u003c/p>\n\u003cp>You can read the full reports linked here: \u003ca href=\"https://drive.google.com/file/d/1SuLnCbPAmqSpEf0iWc92iOvW37vjnxqW/view?usp=sharing\">“Exploring Titles to Attract Female Viewers to KQED’s Deep Look Science Videos,\" Report 4A\u003c/a> and \u003ca href=\"https://drive.google.com/file/d/1EUVbzSjYy_wqpcjXn_COMQ7dmfy5_gy4/view?usp=sharing\">“Exploring Titles to Attract Female Viewers to KQED’s Deep Look Science Videos, Follow up Study,\" Report 4B\u003c/a>, and attached below.\u003c/p>\n\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1SuLnCbPAmqSpEf0iWc92iOvW37vjnxqW//preview\" query=\"\" width=\"640\" height=\"480\" /]\u003c/p>\n\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1EUVbzSjYy_wqpcjXn_COMQ7dmfy5_gy4//preview\" query=\"\" width=\"640\" height=\"480\" /]\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1632788759,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":32,"wordCount":1872},"headData":{"title":"Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos? | KQED","description":"A summary of recent survey findings into KQED's Deep Look science videos and viewership motivations and predictors. Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in Deep Look viewership was not replicated in this study.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"16163 https://ww2.kqed.org/about/?p=16163&preview=true&preview_id=16163","disqusUrl":"https://ww2.kqed.org/about/2021/09/27/cracking-the-code-deep-look-titles/","disqusTitle":"Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?","WpOldSlug":"whats-keeping-women-from-watching-deep-look","nprByline":"Gabriela Quirós, \u003cem>Deep Look\u003c/em> Coordinating Producer","templateType":"standard","featuredImageType":"standard","subhead":"Discover Cracking the Code, KQED's NSF funded research into the science media habits of millennials. Two new studies focused on the video titles of Deep Look, KQED’s science series, shed new light on women’s interest in science videos. Only a handful of Deep Look’s 125 episodes have been watched by as many women as men. This research investigates what effect video titles have on Deep Look's viewership gender disparity.","path":"/about/16163/cracking-the-code-deep-look-titles","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Mosquitoes. Lice. Bed bugs. For some, they’re the stuff of nightmares: Insects that torment us and are devilishly difficult to get rid of. But to the audience of our \u003ca href=\"http://www.kqed.org/deeplook\">YouTube science series \u003cem>Deep Look\u003c/em>\u003c/a>, the details of how these insects use their claws and mouthparts are endlessly fascinating.\u003c/p>\n\u003cp>At \u003cem>Deep Look\u003c/em>, my colleagues and I create three- to five-minute videos that give our viewers a uniquely close-up glimpse at small animals and plants. Our episodes about the tiny animals that live off of our bodies are some of our most popular. The series’ most-watched video, with 19 million views, is one in which we \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">reveal how mosquitoes use six needles to suck our blood\u003c/a>.\u003c/p>\n\u003cp>Health is a topic that draws large audiences, so it’s gratifying that we have found a way to tell health stories on a wildlife series. And videos with a health angle might be a way to tackle our biggest challenge: getting more women to watch our videos.\u003c/p>\n\u003cp>\u003cstrong>Fewer women are watching \u003cem>Deep Look\u003c/em> videos\u003c/strong>\u003c/p>\n\u003cp>Our series, produced by KQED, the public media station in San Francisco, California, and presented by PBS Digital Studios, is very successful by any measure. We get 5 million to 9 million views per month, but only about 30% of those views are by women.\u003c/p>\n\u003cp>Research we’ve conducted over the past two years with \u003ca href=\"http://www.scicommcog.com/team.html\">Texas Tech University’s Science Communication & Cognition Lab\u003c/a> suggests that health-related episodes of \u003cem>Deep Look\u003c/em> are more likely to be viewed by women than our other episodes. A content analysis of the titles of the nearly 100 videos we had produced through 2019 showed that the average percentage of female viewers was higher for videos about animals and plants that have an impact on human health.\u003c/p>\n\u003cp>“Our hypothesis is it’s because that information is more relevant, or useful, to people’s everyday lives in general,” said Asheley Landrum, assistant professor of science communication at Texas Tech, who oversaw the research.\u003c/p>\n\u003cp>When we realized that a higher proportion of women were viewing our health-related videos than other types of videos we make, we conducted a few experiments to see if we could find evidence that women would more readily watch videos with health-related titles.\u003c/p>\n\u003cp>The results of our research were inconclusive. In three separate experiments, we changed the titles of several of our existing videos so that they emphasized a health angle. We presented these modified titles to men and women in two surveys and as ads on Facebook. We also offered participants the videos with their original, non-health-related titles. On Facebook, women did click on the health-related titles more often than the non-health-related titles. But in the surveys, women didn’t choose the video with the health-related title more often.\u003c/p>\n\u003cp>Landrum and a group of her graduate students conducted the research as part of a \u003ca href=\"http://www.kqed.org/crackingthecode\">multiyear project led by KQED with funding from the National Science Foundation (NSF)\u003c/a> to investigate how public media can attract more millennial audiences to science content.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s audience consists largely of millennials, so we’ve already achieved that goal. But drawing in women has proven difficult since the series launched in 2014.\u003c/p>\n\u003cp>When we began the NSF-funded research project two years ago we first set out to determine if this gender gap was caused by YouTube recommending our videos to fewer women than men. \u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">A survey conducted for us by Yale’s Cultural Cognition Project found that even when our videos were played outside of YouTube, fewer women than men were clicking to watch\u003c/a>, which means that something about our videos’ presentation is not as appealing to women. The good news is that when women do watch \u003cem>Deep Look\u003c/em> videos, they watch for as long as men and are just as likely as men to share the videos with their friends. A subsequent survey by the Yale team didn’t find a gender gap in viewership, but research on our videos’ titles by Landrum found the gap again.\u003c/p>\n\u003cp>\u003cstrong>Could health – and sex – stories draw more women to \u003cem>Deep Look\u003c/em>?\u003c/strong>\u003c/p>\n\u003cp>Of the more than 125 videos that \u003cem>Deep Look\u003c/em> has created so far, only a handful have been watched by as many women as men. Two of those have to do with health. One is our popular episode on the \u003ca href=\"https://www.kqed.org/science/1941506/these-face-mites-really-grow-on-you\">microscopic mites\u003c/a> that live in the pores of our face, which has received 3 million views since we released it in 2019 – 44% by women. The other one is our hit about \u003ca href=\"https://www.kqed.org/science/1939435/how-lice-turn-your-hair-into-their-jungle-gym\">how lice clamber around our hair\u003c/a>. Since its debut in 2019, this episode has been seen 12 million times by a predominantly female audience (63%). On the other hand, our popular video about the mechanics of a mosquito bite has an overwhelmingly male viewership (77%).\u003c/p>\n\u003cp>We were intrigued about the possibility that health videos might be a way to draw in more women. So Landrum and her colleagues conducted a series of studies analyzing our videos’ titles. The \u003cem>Deep Look\u003c/em> team spends a lot of time crafting titles, since we know that, together with an evocative photo or other image, the title is key to enticing someone to click on a video on YouTube. And the title is a proxy for the episode’s storyline, so finding out more about how women perceive our titles should help us choose and develop stories that interest them.\u003c/p>\n\u003cp>First, Landrum and her team classified the titles of our videos into 15 categories, such as “health or home relevant,” “sex and mating,” “use of attack words” and “gross or disgusting.” Through this content analysis in September 2019 they found that videos with health/home titles had audiences that were on average 29% female. This is in comparison to a baseline 19% female viewership that researchers calculated by adding up the percentage of female viewers for each of our episodes and dividing the total percentage by 97, which was the number of episodes we had created when they did the analysis. Episodes about sex/mating also stood out, with audiences on average up to 36% female.\u003c/p>\n\u003cp>In this title analysis, researchers didn’t find that videos with gross/disgusting titles, such as “\u003ca href=\"https://www.kqed.org/science/1065215/these-termites-turn-your-house-into-a-palace-of-poop\">These Termites Turn Your House into a Palace of Poop\u003c/a>,” were less likely to attract women, something we had thought might be the case.\u003c/p>\n\u003cp>\u003cstrong>Experimenting with health- and sex-related titles\u003c/strong> \u003c/p>\n\u003cp>Once we found out that videos with titles that pertained to health/home and sex/mating had, on average, a higher proportion of female viewers, we wanted to see whether rewriting the title of an episode to make it tell a health story or a story about sex would make more women click on it.\u003c/p>\n\u003cp>To test whether a health-related title would be more attractive to women, we changed the title of our episode about mantis shrimps from one that emphasizes the speed of their attack – “\u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>” – to one that focused on a health application discussed in the video: “Mantis Shrimp’s Incredible Eyesight Yields Clues for Detecting Cancer.” In a national survey of 1,600 people in April 2020, the title with the health angle did get more women to click (58% versus 51%), but the difference wasn’t statistically significant. We repeated the experiment earlier this year with 3,000 participants and a wider variety of modified titles. The results were also inconclusive.\u003c/p>\n\u003cp>However, in a separate experiment on Facebook this year, the health-related mantis shrimp title did get a higher proportion of women to click than the episode’s original non-health-related title. In that experiment, we compared the two titles by offering them as Facebook ads.\u003c/p>\n\u003cp>We also experimented with showing survey participants a title we had changed to tell a story about sex. We’re particularly interested in this storyline because some of our videos about sex and mating are among a handful that have been seen by as many women as men. Our episode about ladybug reproduction has an audience almost 60% female. Our video about fish that mate and lay their eggs on the beach and our episode about snail sex have both been seen by as many women as men. \u003c/p>\n\u003cp>When they were presented with the titles of our videos about \u003ca href=\"https://www.kqed.org/science/1952589/crickets-chirp-to-flirt\">cricket chirps\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1919946/so-sometimes-fireflies-eat-other-fireflies\">firefly signals\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1925887/what-do-earwigs-do-with-those-pincers-anyway\">earwig pincers \u003c/a>and \u003ca href=\"https://www.kqed.org/science/1027372/for-these-tiny-spiders-its-sing-or-get-served\">jumping spiders\u003c/a>, which we modified to make them refer to sex and mating, women in our 2021 survey chose the titles with the sex/mating angle more often than the videos’ original titles (58% versus 55%). The difference isn’t statistically significant and thus researchers conclude that we didn’t get much of a bump by emphasizing a sex/mating storyline. \u003c/p>\n\u003cp>“The reason might have to do with the specific titles that we chose to use in those studies,” said Landrum.” Indeed, we found that it’s hard to write a title that falls exclusively into one category.\u003c/p>\n\u003cp>\u003cstrong>Who are our female viewers?\u003c/strong>\u003c/p>\n\u003cp>What we did find in this survey is that women were more attracted to the episode about crickets than the others. So as we continue to search for ways to draw more women to \u003cem>Deep Look\u003c/em>, we are now studying whether some kinds of animals make more attractive subjects than others. And since every \u003cem>Deep Look\u003c/em> video is accompanied by a photo of the animal or plant featured in the episode, we are investigating what makes for an appealing image. We’re also trying to get a clearer picture of who our female viewers are. For example, do they prefer certain areas of science over others? Jocelyn Steinke, at the University of Connecticut, oversaw a survey and interviews conducted May through July to investigate these questions. A report on her team’s findings is in the works. \u003c/p>\n\u003cp>As part of a larger national survey, Landrum is exploring whether women might be watching YouTube videos for different reasons than men. She believes that women’s motivations for watching might hold a key to attracting them to \u003cem>Deep Look\u003c/em>.\u003c/p>\n\u003cp>“One of my questions going forward is, do women have more instrumental goals with consuming science videos than men? With men, curiosity-satisfying goals may be enough – they see there’s something interesting in digital video and they’re like, ‘Sure, I’ll watch how a sand dollar’s breakfast is totally metal,’” she said, referring to the title of our episode about how sand dollars eat minerals that keep them weighted down to the seafloor.\u003c/p>\n\u003cp>“If it is true that women are likely to engage with digital video for instrumental purposes,” Landrum added, “then if we’re aiming to engage more women, videos are going to have to provide that evidence: ‘This is how you can use this information or how this information is useful to you.’”\u003c/p>\n\u003cp>You can read the full reports linked here: \u003ca href=\"https://drive.google.com/file/d/1SuLnCbPAmqSpEf0iWc92iOvW37vjnxqW/view?usp=sharing\">“Exploring Titles to Attract Female Viewers to KQED’s Deep Look Science Videos,\" Report 4A\u003c/a> and \u003ca href=\"https://drive.google.com/file/d/1EUVbzSjYy_wqpcjXn_COMQ7dmfy5_gy4/view?usp=sharing\">“Exploring Titles to Attract Female Viewers to KQED’s Deep Look Science Videos, Follow up Study,\" Report 4B\u003c/a>, and attached below.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1SuLnCbPAmqSpEf0iWc92iOvW37vjnxqW//preview?embedded=true'\n title='https://drive.google.com/file/d/1SuLnCbPAmqSpEf0iWc92iOvW37vjnxqW//preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1EUVbzSjYy_wqpcjXn_COMQ7dmfy5_gy4//preview?embedded=true'\n title='https://drive.google.com/file/d/1EUVbzSjYy_wqpcjXn_COMQ7dmfy5_gy4//preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/16163/cracking-the-code-deep-look-titles","authors":["byline_about_16163"],"programs":["about_583"],"categories":["about_62"],"tags":["about_667","about_697","about_580","about_627","about_698","about_696","about_619","about_674","about_628","about_630","about_673","about_672","about_666"],"featImg":"about_16459","label":"about_583"},"about_15980":{"type":"posts","id":"about_15980","meta":{"index":"posts_1591205157","site":"about","id":"15980","score":null,"sort":[1624572972000]},"guestAuthors":[],"slug":"cracking-the-code-whats-keeping-women-from-watching-deep-look","title":"\u003ci>Cracking the Code:\u003c/i> What’s Keeping Women from Watching Deep Look’s Science Videos? No Easy Answers","publishDate":1624572972,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>Tiny spiders play an arachnid version of “I Spy” from their lofty tree-housed turrets. Curious?\u003c/p>\n\u003cp>If the idea sparked an inquisitive mind state, it could make you more likely to both pursue and engage with science video content, according to research investigating viewership of \u003ca href=\"https://youtube.com/kqeddeeplook\">KQED’s \u003cem>Deep Look\u003c/em> YouTube science videos\u003c/a>. Science curiosity is highly predictive of intending to watch, actually watching, and being engrossed in scientific videos. In contrast, science comprehension doesn’t have as strong of a predictive effect. Whether you understand the science or not, it’s science curiosity that predicts whether you’ll click the “play” icon.\u003c/p>\n\u003cp>The above are just a couple of findings emerging from research this year investigating \u003cem>Deep Look\u003c/em>’s viewership motivations and predictors: what encourages viewing and predicts its likelihood across a battery of demographics — gender, age, science curiosity, and science comprehension among them. Most notably, \u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">contrary to previous research conducted by the \u003cem>Cracking the Code\u003c/em> team\u003c/a>, this recent study did not find a gender disparity in research participants’ intention to watch science-themed media.\u003c/p>\n\u003cp>The science curiosity levels and the decision to watch \u003cem>Deep Look\u003c/em>’s videos between men and women were at parity. In other words, highly science curious men were not more likely than highly science curious women to click to watch, nor were low science curious women less likely than low science curious men to click away and choose not to watch. The disparity found was between previous research and current findings, rather than men and women.\u003c/p>\n\u003cp>In this study, the two demographic groups most likely to engage with \u003cem>Deep Look\u003c/em> content were young science curious men and older science curious women. Despite societal perception to the contrary, younger generations do not seem to be less science curious across the board — or any less likely to be engrossed when viewing scientific content — than preceding generations.\u003c/p>\n\u003cp>Speaking of engrossing, researchers also set out to determine whether particularly gross-sounding video titles would be more of a turnoff for female than male potential viewers. They had also hoped to determine whether including more cues that science is for women too — listing the female host in the video title, including the host’s image in the video thumbnail, or including a cartoon woman in the thumbnail — might reduce or eliminate the previously observed gender disparity.\u003c/p>\n\u003cp>However, since the expected gender disparity did not emerge in the research results — and that disparity was identified as a logical precondition to looking for a disgust-sensitivity or stereotype-response disparity between the genders — the intriguing possibilities couldn’t be tested, and must remain in the realm of query and theory for the time being.\u003c/p>\n\u003cp>Below is a summary of the study’s key findings. \u003c/p>\n\u003cp>1. \u003cstrong>Science curiosity is a key motivator of viewing \u003cem>Deep Look\u003c/em> videos; science comprehension is not.\u003c/strong> You don’t need a Ph.D. in chemistry, just a dash of curiosity to have a look at, and maybe even get hooked on, science videos.\u003c/p>\n\u003cp>2. \u003cstrong>Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in \u003cem>Deep Look\u003c/em> viewership was not replicated in this study.\u003c/strong> Men and women were not significantly different in terms of their intention to view or engagement when viewing \u003cem>Deep Look\u003c/em> videos. This finding held among science curious men and women and not-so science-curious men and women alike.\u003c/p>\n\u003cp>3.\u003cstrong> Because a gender gap wasn’t detected (in this study), the research team was unable to test their novel “stereotype threat” and “disgust sensitivity” hypotheses. Namely that stereotypes about men’s superior science skills and women’s higher disgust sensitivity may account for the viewership gender disparity.\u003c/strong> Past research suggests that perceived stereotypes can hinder women’s math and science performance (an effect not seen when participants are explicitly told that men and women perform comparably). Previous studies have also indicated (albeit less robustly) that women tend toward greater disgust sensitivity than men. Neither the “stereotype threat” nor the “disgust sensitivity” was tested in this study because the gender disparity in viewership was not replicated. \u003c/p>\n\u003cp>4.\u003cstrong> Among the most likely to be highly absorbed with \u003cem>Deep Look\u003c/em> videos were older, science curious women (women in the baby boomer and silent generations, aged 57 and above.)\u003c/strong> Along with young, science curious men, this demographic demonstrated the most engagement with the content of the science-themed videos.\u003c/p>\n\u003cp>The lack of gender disparity found in this study makes for a head-scratching puzzler. But if not iteration and discovery, what is science about? Future research has a great deal to look into and discover more about the nature of \u003cem>Deep Look\u003c/em>’s gender disparity (or lack thereof) as the work continues.\u003c/p>\n\u003cp>“As is often the case in scientific research,” the team writes, “we are left with more questions than when we started.” Frustrating? Perhaps. But we prefer to think of it as a perfect example of the true process of scientific discovery or simply, being curious.\u003c/p>\n\u003cp>You can read the full report, \u003cem>“Examining the Causes of Audience Gender Disparity in KQED’s \u003cem>Deep Look \u003c/em>Science Videos”\u003c/em> \u003ca href=\"https://drive.google.com/file/d/1qe0-2gehooOxOgbPAT69JvxyAf0LWICK/view?usp=sharing\">here\u003c/a> and attached below.\u003c/p>\n\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1qe0-2gehooOxOgbPAT69JvxyAf0LWICK/preview\" query=\"\" width=\"640\" height=\"480\" /]\u003c/p>\n\u003cp>\u003cimg class=\"alignnone wp-image-14542 size-medium\" src=\"https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-800x104.png\" alt=\"Cracking the Code\" width=\"800\" height=\"104\" srcset=\"https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-800x104.png 800w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-160x21.png 160w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-768x100.png 768w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-1020x133.png 1020w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-1200x156.png 1200w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-1920x250.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" />\u003c/p>\n\u003cp>Further research into \u003cem>Deep Look’\u003c/em>s gender disparity is being conducted in a follow-up study that examines \u003cem>Deep Look\u003c/em>’s titles in depth and the type of titles and content that might be more appealing to women. To learn more visit \u003ca href=\"http://www.kqed.org/crackingthecode\">kqed.org/crackingthecode\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About this Post's Author: \u003c/strong>\u003cem>\u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/mstrydhorst.php\">Natasha Strydhorst\u003c/a> is a doctoral student of media and communication at Texas Tech University and is currently a part of the \u003cstrong>\u003cem>\u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code\u003c/a>\u003c/em>\u003c/strong> research team.\u003c/em>\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1624641435,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":19,"wordCount":935},"headData":{"title":"\u003ci>Cracking the Code:\u003c/i> What’s Keeping Women from Watching Deep Look’s Science Videos? No Easy Answers | KQED","description":"A summary of recent survey findings into KQED's Deep Look science videos and viewership motivations and predictors. Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in Deep Look viewership was not replicated in this study.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"15980 https://ww2.kqed.org/about/?p=15980","disqusUrl":"https://ww2.kqed.org/about/2021/06/24/cracking-the-code-whats-keeping-women-from-watching-deep-look/","disqusTitle":"\u003ci>Cracking the Code:\u003c/i> What’s Keeping Women from Watching Deep Look’s Science Videos? No Easy Answers","WpOldSlug":"whats-keeping-women-from-watching-deep-look","nprByline":"Natasha Strydhorst, Texas Tech University ","path":"/about/15980/cracking-the-code-whats-keeping-women-from-watching-deep-look","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Tiny spiders play an arachnid version of “I Spy” from their lofty tree-housed turrets. Curious?\u003c/p>\n\u003cp>If the idea sparked an inquisitive mind state, it could make you more likely to both pursue and engage with science video content, according to research investigating viewership of \u003ca href=\"https://youtube.com/kqeddeeplook\">KQED’s \u003cem>Deep Look\u003c/em> YouTube science videos\u003c/a>. Science curiosity is highly predictive of intending to watch, actually watching, and being engrossed in scientific videos. In contrast, science comprehension doesn’t have as strong of a predictive effect. Whether you understand the science or not, it’s science curiosity that predicts whether you’ll click the “play” icon.\u003c/p>\n\u003cp>The above are just a couple of findings emerging from research this year investigating \u003cem>Deep Look\u003c/em>’s viewership motivations and predictors: what encourages viewing and predicts its likelihood across a battery of demographics — gender, age, science curiosity, and science comprehension among them. Most notably, \u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">contrary to previous research conducted by the \u003cem>Cracking the Code\u003c/em> team\u003c/a>, this recent study did not find a gender disparity in research participants’ intention to watch science-themed media.\u003c/p>\n\u003cp>The science curiosity levels and the decision to watch \u003cem>Deep Look\u003c/em>’s videos between men and women were at parity. In other words, highly science curious men were not more likely than highly science curious women to click to watch, nor were low science curious women less likely than low science curious men to click away and choose not to watch. The disparity found was between previous research and current findings, rather than men and women.\u003c/p>\n\u003cp>In this study, the two demographic groups most likely to engage with \u003cem>Deep Look\u003c/em> content were young science curious men and older science curious women. Despite societal perception to the contrary, younger generations do not seem to be less science curious across the board — or any less likely to be engrossed when viewing scientific content — than preceding generations.\u003c/p>\n\u003cp>Speaking of engrossing, researchers also set out to determine whether particularly gross-sounding video titles would be more of a turnoff for female than male potential viewers. They had also hoped to determine whether including more cues that science is for women too — listing the female host in the video title, including the host’s image in the video thumbnail, or including a cartoon woman in the thumbnail — might reduce or eliminate the previously observed gender disparity.\u003c/p>\n\u003cp>However, since the expected gender disparity did not emerge in the research results — and that disparity was identified as a logical precondition to looking for a disgust-sensitivity or stereotype-response disparity between the genders — the intriguing possibilities couldn’t be tested, and must remain in the realm of query and theory for the time being.\u003c/p>\n\u003cp>Below is a summary of the study’s key findings. \u003c/p>\n\u003cp>1. \u003cstrong>Science curiosity is a key motivator of viewing \u003cem>Deep Look\u003c/em> videos; science comprehension is not.\u003c/strong> You don’t need a Ph.D. in chemistry, just a dash of curiosity to have a look at, and maybe even get hooked on, science videos.\u003c/p>\n\u003cp>2. \u003cstrong>Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in \u003cem>Deep Look\u003c/em> viewership was not replicated in this study.\u003c/strong> Men and women were not significantly different in terms of their intention to view or engagement when viewing \u003cem>Deep Look\u003c/em> videos. This finding held among science curious men and women and not-so science-curious men and women alike.\u003c/p>\n\u003cp>3.\u003cstrong> Because a gender gap wasn’t detected (in this study), the research team was unable to test their novel “stereotype threat” and “disgust sensitivity” hypotheses. Namely that stereotypes about men’s superior science skills and women’s higher disgust sensitivity may account for the viewership gender disparity.\u003c/strong> Past research suggests that perceived stereotypes can hinder women’s math and science performance (an effect not seen when participants are explicitly told that men and women perform comparably). Previous studies have also indicated (albeit less robustly) that women tend toward greater disgust sensitivity than men. Neither the “stereotype threat” nor the “disgust sensitivity” was tested in this study because the gender disparity in viewership was not replicated. \u003c/p>\n\u003cp>4.\u003cstrong> Among the most likely to be highly absorbed with \u003cem>Deep Look\u003c/em> videos were older, science curious women (women in the baby boomer and silent generations, aged 57 and above.)\u003c/strong> Along with young, science curious men, this demographic demonstrated the most engagement with the content of the science-themed videos.\u003c/p>\n\u003cp>The lack of gender disparity found in this study makes for a head-scratching puzzler. But if not iteration and discovery, what is science about? Future research has a great deal to look into and discover more about the nature of \u003cem>Deep Look\u003c/em>’s gender disparity (or lack thereof) as the work continues.\u003c/p>\n\u003cp>“As is often the case in scientific research,” the team writes, “we are left with more questions than when we started.” Frustrating? Perhaps. But we prefer to think of it as a perfect example of the true process of scientific discovery or simply, being curious.\u003c/p>\n\u003cp>You can read the full report, \u003cem>“Examining the Causes of Audience Gender Disparity in KQED’s \u003cem>Deep Look \u003c/em>Science Videos”\u003c/em> \u003ca href=\"https://drive.google.com/file/d/1qe0-2gehooOxOgbPAT69JvxyAf0LWICK/view?usp=sharing\">here\u003c/a> and attached below.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1qe0-2gehooOxOgbPAT69JvxyAf0LWICK/preview?embedded=true'\n title='https://drive.google.com/file/d/1qe0-2gehooOxOgbPAT69JvxyAf0LWICK/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003cimg class=\"alignnone wp-image-14542 size-medium\" src=\"https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-800x104.png\" alt=\"Cracking the Code\" width=\"800\" height=\"104\" srcset=\"https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-800x104.png 800w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-160x21.png 160w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-768x100.png 768w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-1020x133.png 1020w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-1200x156.png 1200w, https://ww2.kqed.org/app/uploads/sites/19/2019/04/logo-left-1920x250.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" />\u003c/p>\n\u003cp>Further research into \u003cem>Deep Look’\u003c/em>s gender disparity is being conducted in a follow-up study that examines \u003cem>Deep Look\u003c/em>’s titles in depth and the type of titles and content that might be more appealing to women. To learn more visit \u003ca href=\"http://www.kqed.org/crackingthecode\">kqed.org/crackingthecode\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About this Post's Author: \u003c/strong>\u003cem>\u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/mstrydhorst.php\">Natasha Strydhorst\u003c/a> is a doctoral student of media and communication at Texas Tech University and is currently a part of the \u003cstrong>\u003cem>\u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code\u003c/a>\u003c/em>\u003c/strong> research team.\u003c/em>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/15980/cracking-the-code-whats-keeping-women-from-watching-deep-look","authors":["byline_about_15980"],"programs":["about_583"],"categories":["about_62"],"tags":["about_667","about_580","about_627","about_619","about_674","about_628","about_630","about_673","about_672","about_666"],"featImg":"about_15991","label":"about_583"},"about_15515":{"type":"posts","id":"about_15515","meta":{"index":"posts_1591205157","site":"about","id":"15515","score":null,"sort":[1604013132000]},"guestAuthors":[],"slug":"cracking-the-code-deeplook-behind-the-scenes","title":"\u003cem>Cracking the Code\u003c/em>: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s \u003cem>Deep Look\u003c/em>?","publishDate":1604013132,"format":"standard","headTitle":"Cracking the Code | About KQED","labelTerm":{"term":583,"site":"about"},"content":"\u003cp>It’s a typical promotional tactic: show people how the sauce is made and people will be more interested in that sauce. But, are the results worth the time and money it takes to capture “the making-of”? “Of course!” you might say if you are thinking of a feature film, documentary or the latest TikTok star. But, what if you have a small production team, high production values and not a lot of extra time or resources to capture additional footage or photos of producers out in the field, let alone create behind-the-scenes videos for all of your 100+ episodes?\u003c/p>\n\u003cp>To be more specific, for an award-winning, public media YouTube science and nature series like KQED’s \u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience? \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> was originally created to reach a younger science-inclined audience and it has achieved this goal as 70 percent of its viewers are aged 18-34, much younger than the traditional PBS primetime viewer or listener. And the series is a success in terms of its engagement metrics -- it’s KQED’s most popular online production with 1.5 million subscribers on YouTube and over 180 million views. Nevertheless, \u003cem>Deep Look\u003c/em>’s audience on YouTube is predominantly male, 70% male to 30% female. (\u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">This prominent gender disparity was explored in an earlier study\u003c/a> which preceded \u003cem>Deep Look\u003c/em>’s foray into the study described below related to its behind-the-scenes content.) \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s viewers mostly see tiny extraordinary creatures on screen with an off-camera female host to guide them through some surprisingly sticky -- and at times gruesome dilemmas, especially in the insect world. Deep Look episodes take about six weeks to produce from start to finish, and 2-3 hours of footage is filmed for each three to four minute episode.\u003c/p>\n\u003cp>KQED science’s engagement staff thought that behind-the-scenes videos and photos showing \u003cem>Deep Look\u003c/em>’s producers, cinematographer and the scientists they work with could make the series more relatable and accessible, and engage a wider audience. Engagement staff were eager to have more behind-the-scenes content that would also help to humanize the series by showing how much care, effort and attention goes into filming each episode and reveal the stellar production staff that creates \u003cem>Deep Look\u003c/em>. But it was challenging for the \u003cem>Deep Look\u003c/em> team to capture behind-the-scenes content while simultaneously creating their primary content. And sending out a second crew to accompany the \u003cem>Deep Look\u003c/em> team was costly.\u003c/p>\n\u003cp>“Shooting in nature is always a challenge and wildlife is always unpredictable,” says \u003ca href=\"https://www.kqed.org/author/joshua-cassidy\">Josh Cassidy, \u003cem>Deep Look\u003c/em> ’s cinematographer and lead producer\u003c/a>. “From a technical point of view, you’re taking expensive electronic and optical equipment out into inhospitable environments. There’s never a guarantee that the banana slugs or turret spiders will cooperate. It’s all about staying flexible and being persistent. We don’t have a lot of time to capture extra behind-the-scenes type of footage because we don’t want to miss the amazing behaviour of the animal we came out to film.”\u003c/p>\n\u003cp>KQED’s science engagement team was eager to discover the true value of \u003cem>Deep Look\u003c/em> behind-the-scenes content. They had produced a few behind-the-scenes videos that were never officially released on \u003cem>Deep Look\u003c/em>’s YouTube channel for fear that the behind-the-scenes videos would negatively affect how the YouTube algorithm treats \u003cem>Deep Look\u003c/em>’s regular videos. These behind-the-scenes videos were only linked to as promotional tools on KQED’s social media platforms.*\u003c/p>\n\u003cp>Working closely with science communication researchers from \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Texas Tech University\u003c/a> as a part of the NSF-funded \u003ca href=\"https://www.kqed.org/crackingthecode\">Cracking the Code Project\u003c/a>, the engagement team decided to use \u003cem>Deep Look\u003c/em>’s, \u003ca href=\"https://www.kqed.org/science/1602625/decorator-crabs-make-high-fashion-at-low-tide\">decorator crabs\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1932072/a-sand-dollars-breakfast-is-totally-metal\">sand dollar\u003c/a> episodes, which both have full behind-the-scenes videos, photos and out-takes, to develop a survey to answer the following questions:\u003c/p>\n\u003cblockquote>\u003cp>Are there measurable benefits to providing audiences with behind-the-scenes content?\u003cbr />\nIf so, are the benefits from providing high-quality produced behind-the-scenes video content greater than those from providing other, less resource-intensive types of behind-the-scenes content, like photos and video out-takes?\u003c/p>\u003c/blockquote>\n\u003cp>1,045 participants from a nationally representative population sample of men and women took \u003cem>Deep Look\u003c/em>’s behind-the-scenes survey. Participants were randomly served up the two \u003cem>Deep Look\u003c/em> videos cited above to watch with different types of content added to the end of the videos such as: fully produced behind-the-scenes videos, behind-the-scenes-photos, behind-the-scenes unedited, out-takes, as well as, a version of the \u003cem>Deep Look\u003c/em> videos where viewers see \u003cem>Deep Look\u003c/em>’s female host introduce the original videos. \u003c/p>\n\u003cp>The survey revealed some surprising results. “One of the most important takeaways from the survey is that simple behind-the-scenes photos seem to be just as effective as more elaborate behind-the-scenes videos in helping \u003cem>Deep Look\u003c/em> reach its missing audience of more science curious women and might have the benefit of reaching a new audience -- women low in science curiosity,” says \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media & Communication of Texas Tech University\u003c/a>. \u003c/p>\n\u003cp>Below is a summary of the key findings of the behind-the-scenes survey. \u003c/p>\n\u003cp>1. \u003cstrong>The measurable benefits of appending a fully produced behind-the-scenes video to a \u003cem>Deep Look\u003c/em> episode appear to exist primarily among individuals outside \u003cem>Deep Look\u003c/em>’s target audience (science-curious individuals)\u003c/strong>. Women low in science curiosity who watched the produced BTS content rated \u003cem>Deep Look\u003c/em> as more authentic and demonstrated greater engagement than women of similar science curiosity who only watched the original episode. On the other hand, men low in science curiosity who watched the original episode perceived \u003cem>Deep Look\u003c/em> as more authentic than watching the episode with the appended produced BTS video. There was no difference in feelings of connectedness, perceptions of authenticity, or engagement among individuals with high science curiosity. \u003c/p>\n\u003cp>2. \u003cstrong>A short behind-the-scenes slideshow may be a resource-efficient way of increasing engagement not only among \u003cem>Deep Look\u003c/em>’s traditional audience (highly science-curious men), but also among two very different audiences—women who are science curious and those who are not.\u003c/strong> Highly science-curious men who watched the \u003cem>Deep Look\u003c/em> episode with the appended BTS slideshow reported greater perceived authenticity than men of similar science curiosity who viewed only the original episode. Highly science-curious women were greatly engaged in both conditions. Women indifferent to science who were in the BTS slideshow condition, too, were more engaged than similar women who saw only the original episode.\u003c/p>\n\u003cp>3. \u003cstrong> Appending unproduced BTS content (i.e., raw BTS video) to a \u003cem>Deep Look\u003c/em> episode does not score as high among science-curious women compared to viewing just the original episode.\u003c/strong> Women high in science curiosity perceived the episode with the attached unproduced BTS video as less authentic and demonstrated lower engagement than similar science-curious women who viewed only the standalone \u003cem>Deep Look\u003c/em> episode. \u003c/p>\n\u003cp>4. \u003cstrong>Overall, people who are more science curious report feeling more connected with the series, report perceiving the series to be more authentic, and demonstrate greater engagement with the content than people who are less science curious, regardless of whether BTS content was added or not.\u003c/strong>\u003c/p>\n\u003cp>You can read more about the survey design and the full report, called “\u003ca href=\"https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/view\">A ‘\u003cem>Deep Look\u003c/em>’ at the Potential Benefits of Behind-the-Scenes Content” here\u003c/a> and below. To learn more about the \u003cem>Cracking the Code\u003c/em> project visit \u003ca href=\"https://www.kqed.org/crackingthecode\">kqed.org/crackingthecode\u003c/a>.\u003c/p>\n\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/preview\" query=\"\" width=\"640\" height=\"480\" /]\u003c/p>\n\u003cp>* (Note: At the time of the design of this behind-the-scenes study, the YouTube Community Tab did not exist, which currently makes it much easier to engage \u003cem>Deep Look\u003c/em> fans with short posts and messages about the production process.)\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1604360558,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":true,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":19,"wordCount":1349},"headData":{"title":"\u003cem>Cracking the Code\u003c/em>: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s \u003cem>Deep Look\u003c/em>? | KQED","description":"It’s a typical promotional tactic: show people how the sauce is made and people will be more interested in that sauce. But, are the results worth the time and money it takes to capture “the making-of”? “Of course!” you might say if you are thinking of a feature film, documentary or the latest TikTok star.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"15515 https://ww2.kqed.org/about/?p=15515&preview=true&preview_id=15515","disqusUrl":"https://ww2.kqed.org/about/2020/10/29/cracking-the-code-deeplook-behind-the-scenes/","disqusTitle":"\u003cem>Cracking the Code\u003c/em>: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s \u003cem>Deep Look\u003c/em>?","WpOldSlug":"cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender","path":"/about/15515/cracking-the-code-deeplook-behind-the-scenes","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s a typical promotional tactic: show people how the sauce is made and people will be more interested in that sauce. But, are the results worth the time and money it takes to capture “the making-of”? “Of course!” you might say if you are thinking of a feature film, documentary or the latest TikTok star. But, what if you have a small production team, high production values and not a lot of extra time or resources to capture additional footage or photos of producers out in the field, let alone create behind-the-scenes videos for all of your 100+ episodes?\u003c/p>\n\u003cp>To be more specific, for an award-winning, public media YouTube science and nature series like KQED’s \u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience? \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> was originally created to reach a younger science-inclined audience and it has achieved this goal as 70 percent of its viewers are aged 18-34, much younger than the traditional PBS primetime viewer or listener. And the series is a success in terms of its engagement metrics -- it’s KQED’s most popular online production with 1.5 million subscribers on YouTube and over 180 million views. Nevertheless, \u003cem>Deep Look\u003c/em>’s audience on YouTube is predominantly male, 70% male to 30% female. (\u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">This prominent gender disparity was explored in an earlier study\u003c/a> which preceded \u003cem>Deep Look\u003c/em>’s foray into the study described below related to its behind-the-scenes content.) \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s viewers mostly see tiny extraordinary creatures on screen with an off-camera female host to guide them through some surprisingly sticky -- and at times gruesome dilemmas, especially in the insect world. Deep Look episodes take about six weeks to produce from start to finish, and 2-3 hours of footage is filmed for each three to four minute episode.\u003c/p>\n\u003cp>KQED science’s engagement staff thought that behind-the-scenes videos and photos showing \u003cem>Deep Look\u003c/em>’s producers, cinematographer and the scientists they work with could make the series more relatable and accessible, and engage a wider audience. Engagement staff were eager to have more behind-the-scenes content that would also help to humanize the series by showing how much care, effort and attention goes into filming each episode and reveal the stellar production staff that creates \u003cem>Deep Look\u003c/em>. But it was challenging for the \u003cem>Deep Look\u003c/em> team to capture behind-the-scenes content while simultaneously creating their primary content. And sending out a second crew to accompany the \u003cem>Deep Look\u003c/em> team was costly.\u003c/p>\n\u003cp>“Shooting in nature is always a challenge and wildlife is always unpredictable,” says \u003ca href=\"https://www.kqed.org/author/joshua-cassidy\">Josh Cassidy, \u003cem>Deep Look\u003c/em> ’s cinematographer and lead producer\u003c/a>. “From a technical point of view, you’re taking expensive electronic and optical equipment out into inhospitable environments. There’s never a guarantee that the banana slugs or turret spiders will cooperate. It’s all about staying flexible and being persistent. We don’t have a lot of time to capture extra behind-the-scenes type of footage because we don’t want to miss the amazing behaviour of the animal we came out to film.”\u003c/p>\n\u003cp>KQED’s science engagement team was eager to discover the true value of \u003cem>Deep Look\u003c/em> behind-the-scenes content. They had produced a few behind-the-scenes videos that were never officially released on \u003cem>Deep Look\u003c/em>’s YouTube channel for fear that the behind-the-scenes videos would negatively affect how the YouTube algorithm treats \u003cem>Deep Look\u003c/em>’s regular videos. These behind-the-scenes videos were only linked to as promotional tools on KQED’s social media platforms.*\u003c/p>\n\u003cp>Working closely with science communication researchers from \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Texas Tech University\u003c/a> as a part of the NSF-funded \u003ca href=\"https://www.kqed.org/crackingthecode\">Cracking the Code Project\u003c/a>, the engagement team decided to use \u003cem>Deep Look\u003c/em>’s, \u003ca href=\"https://www.kqed.org/science/1602625/decorator-crabs-make-high-fashion-at-low-tide\">decorator crabs\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1932072/a-sand-dollars-breakfast-is-totally-metal\">sand dollar\u003c/a> episodes, which both have full behind-the-scenes videos, photos and out-takes, to develop a survey to answer the following questions:\u003c/p>\n\u003cblockquote>\u003cp>Are there measurable benefits to providing audiences with behind-the-scenes content?\u003cbr />\nIf so, are the benefits from providing high-quality produced behind-the-scenes video content greater than those from providing other, less resource-intensive types of behind-the-scenes content, like photos and video out-takes?\u003c/p>\u003c/blockquote>\n\u003cp>1,045 participants from a nationally representative population sample of men and women took \u003cem>Deep Look\u003c/em>’s behind-the-scenes survey. Participants were randomly served up the two \u003cem>Deep Look\u003c/em> videos cited above to watch with different types of content added to the end of the videos such as: fully produced behind-the-scenes videos, behind-the-scenes-photos, behind-the-scenes unedited, out-takes, as well as, a version of the \u003cem>Deep Look\u003c/em> videos where viewers see \u003cem>Deep Look\u003c/em>’s female host introduce the original videos. \u003c/p>\n\u003cp>The survey revealed some surprising results. “One of the most important takeaways from the survey is that simple behind-the-scenes photos seem to be just as effective as more elaborate behind-the-scenes videos in helping \u003cem>Deep Look\u003c/em> reach its missing audience of more science curious women and might have the benefit of reaching a new audience -- women low in science curiosity,” says \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media & Communication of Texas Tech University\u003c/a>. \u003c/p>\n\u003cp>Below is a summary of the key findings of the behind-the-scenes survey. \u003c/p>\n\u003cp>1. \u003cstrong>The measurable benefits of appending a fully produced behind-the-scenes video to a \u003cem>Deep Look\u003c/em> episode appear to exist primarily among individuals outside \u003cem>Deep Look\u003c/em>’s target audience (science-curious individuals)\u003c/strong>. Women low in science curiosity who watched the produced BTS content rated \u003cem>Deep Look\u003c/em> as more authentic and demonstrated greater engagement than women of similar science curiosity who only watched the original episode. On the other hand, men low in science curiosity who watched the original episode perceived \u003cem>Deep Look\u003c/em> as more authentic than watching the episode with the appended produced BTS video. There was no difference in feelings of connectedness, perceptions of authenticity, or engagement among individuals with high science curiosity. \u003c/p>\n\u003cp>2. \u003cstrong>A short behind-the-scenes slideshow may be a resource-efficient way of increasing engagement not only among \u003cem>Deep Look\u003c/em>’s traditional audience (highly science-curious men), but also among two very different audiences—women who are science curious and those who are not.\u003c/strong> Highly science-curious men who watched the \u003cem>Deep Look\u003c/em> episode with the appended BTS slideshow reported greater perceived authenticity than men of similar science curiosity who viewed only the original episode. Highly science-curious women were greatly engaged in both conditions. Women indifferent to science who were in the BTS slideshow condition, too, were more engaged than similar women who saw only the original episode.\u003c/p>\n\u003cp>3. \u003cstrong> Appending unproduced BTS content (i.e., raw BTS video) to a \u003cem>Deep Look\u003c/em> episode does not score as high among science-curious women compared to viewing just the original episode.\u003c/strong> Women high in science curiosity perceived the episode with the attached unproduced BTS video as less authentic and demonstrated lower engagement than similar science-curious women who viewed only the standalone \u003cem>Deep Look\u003c/em> episode. \u003c/p>\n\u003cp>4. \u003cstrong>Overall, people who are more science curious report feeling more connected with the series, report perceiving the series to be more authentic, and demonstrate greater engagement with the content than people who are less science curious, regardless of whether BTS content was added or not.\u003c/strong>\u003c/p>\n\u003cp>You can read more about the survey design and the full report, called “\u003ca href=\"https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/view\">A ‘\u003cem>Deep Look\u003c/em>’ at the Potential Benefits of Behind-the-Scenes Content” here\u003c/a> and below. To learn more about the \u003cem>Cracking the Code\u003c/em> project visit \u003ca href=\"https://www.kqed.org/crackingthecode\">kqed.org/crackingthecode\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/preview?embedded=true'\n title='https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003cp>* (Note: At the time of the design of this behind-the-scenes study, the YouTube Community Tab did not exist, which currently makes it much easier to engage \u003cem>Deep Look\u003c/em> fans with short posts and messages about the production process.)\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/about/15515/cracking-the-code-deeplook-behind-the-scenes","authors":["6364"],"programs":["about_583"],"categories":["about_62"],"tags":["about_667","about_668","about_580","about_627","about_628","about_670","about_496","about_665","about_671","about_666","about_669"],"featImg":"about_15524","label":"about_583"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2023/08/possible-5gxfizEbKOJ-pbF5ASgxrs_.1400x1400.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2021/10/ATC_1400.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/powerpress/1440_0018_AmericanSuburb_iTunesTile_01.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/powerpress/1440_0017_BayCurious_iTunesTile_01.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/BBC_1400.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2021/12/CodeSwitchLifeKit_StationGraphics_300x300EmailGraphic.png","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2019/07/commonwealthclub.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. Plus, KQED’s Bianca Taylor brings you the local KQED news you need to know.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2022/02/Consider-This_3000_V3-copy-scaled-1.jpg","imageAlt":"Consider This from NPR and KQED","officialWebsiteLink":"/podcasts/considerthis","meta":{"site":"news","source":"kqed","order":"7"},"link":"/podcasts/considerthis","subscribe":{"apple":"https://podcasts.apple.com/podcast/id1503226625?mt=2&at=11l79Y&ct=nprdirectory","npr":"https://rpb3r.app.goo.gl/coronavirusdaily","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM1NS9wb2RjYXN0LnhtbA","spotify":"https://open.spotify.com/show/3Z6JdCS2d0eFEpXHKI6WqH"}},"forum":{"id":"forum","title":"Forum","tagline":"The conversation starts here","info":"KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.","airtime":"MON-FRI 9am-11am, 10pm-11pm","imageSrc":"https://ww2.kqed.org/app/uploads/2022/06/forum-logo-900x900tile-1.gif","imageAlt":"KQED Forum with Mina Kim and Alexis Madrigal","officialWebsiteLink":"/forum","meta":{"site":"news","source":"kqed","order":"8"},"link":"/forum","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/kqeds-forum/id73329719","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz","npr":"https://www.npr.org/podcasts/432307980/forum","stitcher":"https://www.stitcher.com/podcast/kqedfm-kqeds-forum-podcast","rss":"https://feeds.megaphone.fm/KQINC9557381633"}},"freakonomics-radio":{"id":"freakonomics-radio","title":"Freakonomics Radio","info":"Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png","officialWebsiteLink":"http://freakonomics.com/","airtime":"SUN 1am-2am, SAT 3pm-4pm","meta":{"site":"radio","source":"WNYC"},"link":"/radio/program/freakonomics-radio","subscribe":{"npr":"https://rpb3r.app.goo.gl/4s8b","apple":"https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519","tuneIn":"https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/","rss":"https://feeds.feedburner.com/freakonomicsradio"}},"fresh-air":{"id":"fresh-air","title":"Fresh Air","info":"Hosted by Terry Gross, \u003cem>Fresh Air from WHYY\u003c/em> is the Peabody Award-winning weekday magazine of contemporary arts and issues. One of public radio's most popular programs, Fresh Air features intimate conversations with today's biggest luminaries.","airtime":"MON-FRI 7pm-8pm","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/FreshAir_1400.jpg","officialWebsiteLink":"https://www.npr.org/programs/fresh-air/","meta":{"site":"radio","source":"npr"},"link":"/radio/program/fresh-air","subscribe":{"npr":"https://rpb3r.app.goo.gl/4s8b","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Fresh-Air-p17/","rss":"https://feeds.npr.org/381444908/podcast.xml"}},"here-and-now":{"id":"here-and-now","title":"Here & Now","info":"A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.","airtime":"MON-THU 11am-12pm","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/HereNow_1400.jpg","officialWebsiteLink":"http://www.wbur.org/hereandnow","meta":{"site":"news","source":"npr"},"link":"/radio/program/here-and-now","subsdcribe":{"apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=426698661","tuneIn":"https://tunein.com/radio/Here--Now-p211/","rss":"https://feeds.npr.org/510051/podcast.xml"}},"how-i-built-this":{"id":"how-i-built-this","title":"How I Built This with Guy Raz","info":"Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png","officialWebsiteLink":"https://www.npr.org/podcasts/510313/how-i-built-this","airtime":"SUN 7:30pm-8pm","meta":{"site":"news","source":"npr"},"link":"/radio/program/how-i-built-this","subscribe":{"npr":"https://rpb3r.app.goo.gl/3zxy","apple":"https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2","tuneIn":"https://tunein.com/podcasts/Arts--Culture-Podcasts/How-I-Built-This-p910896/","rss":"https://feeds.npr.org/510313/podcast.xml"}},"inside-europe":{"id":"inside-europe","title":"Inside Europe","info":"Inside Europe, a one-hour weekly news magazine hosted by Helen Seeney and Keith Walker, explores the topical issues shaping the continent. No other part of the globe has experienced such dynamic political and social change in recent years.","airtime":"SAT 3am-4am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/insideEurope.jpg","meta":{"site":"news","source":"Deutsche Welle"},"link":"/radio/program/inside-europe","subscribe":{"apple":"https://itunes.apple.com/us/podcast/inside-europe/id80106806?mt=2","tuneIn":"https://tunein.com/radio/Inside-Europe-p731/","rss":"https://partner.dw.com/xml/podcast_inside-europe"}},"latino-usa":{"id":"latino-usa","title":"Latino USA","airtime":"MON 1am-2am, SUN 6pm-7pm","info":"Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg","officialWebsiteLink":"http://latinousa.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/latino-usa","subscribe":{"npr":"https://rpb3r.app.goo.gl/xtTd","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Latino-USA-p621/","rss":"https://feeds.npr.org/510016/podcast.xml"}},"live-from-here-highlights":{"id":"live-from-here-highlights","title":"Live from Here Highlights","info":"Chris Thile steps to the mic as the host of Live from Here (formerly A Prairie Home Companion), a live public radio variety show. Download Chris’s Song of the Week plus other highlights from the broadcast. Produced by American Public Media.","airtime":"SAT 6pm-8pm, SUN 11am-1pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/liveFromHere.png","officialWebsiteLink":"https://www.livefromhere.org/","meta":{"site":"arts","source":"american public media"},"link":"/radio/program/live-from-here-highlights","subscribe":{"apple":"https://itunes.apple.com/us/podcast/id1167173941","tuneIn":"https://tunein.com/radio/Live-from-Here-Highlights-p921744/","rss":"https://feeds.publicradio.org/public_feeds/a-prairie-home-companion-highlights/rss/rss"}},"marketplace":{"id":"marketplace","title":"Marketplace","info":"Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.","airtime":"MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/Marketplace_1400.jpg","officialWebsiteLink":"https://www.marketplace.org/","meta":{"site":"news","source":"American Public Media"},"link":"/radio/program/marketplace","subscribe":{"apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=201853034&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/APM-Marketplace-p88/","rss":"https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"}},"mindshift":{"id":"mindshift","title":"MindShift","tagline":"A podcast about the future of learning and how we raise our kids","info":"The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2022/02/mindshift2021-tile-3000x3000-1-scaled-1.jpg","imageAlt":"KQED MindShift: How We Will Learn","officialWebsiteLink":"/mindshift/","meta":{"site":"news","source":"kqed","order":"2"},"link":"/podcasts/mindshift","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5","npr":"https://www.npr.org/podcasts/464615685/mind-shift-podcast","stitcher":"https://www.stitcher.com/podcast/kqed/stories-teachers-share","spotify":"https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"}},"morning-edition":{"id":"morning-edition","title":"Morning Edition","info":"\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.","airtime":"MON-FRI 3am-9am","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/ME_1400.jpg","officialWebsiteLink":"https://www.npr.org/programs/morning-edition/","meta":{"site":"news","source":"npr"},"link":"/radio/program/morning-edition"},"onourwatch":{"id":"onourwatch","title":"On Our Watch","tagline":"Police secrets, unsealed","info":"For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/01/OOW_Tile_Final.png","imageAlt":"On Our Watch from NPR and KQED","officialWebsiteLink":"/podcasts/onourwatch","meta":{"site":"news","source":"kqed","order":"1"},"link":"/podcasts/onourwatch","subscribe":{"apple":"https://podcasts.apple.com/podcast/id1567098962","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw","npr":"https://rpb3r.app.goo.gl/onourwatch","spotify":"https://open.spotify.com/show/0OLWoyizopu6tY1XiuX70x","tuneIn":"https://tunein.com/radio/On-Our-Watch-p1436229/","stitcher":"https://www.stitcher.com/show/on-our-watch","rss":"https://feeds.npr.org/510360/podcast.xml"}},"on-the-media":{"id":"on-the-media","title":"On The Media","info":"Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us","airtime":"SUN 2pm-3pm, MON 12am-1am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png","officialWebsiteLink":"https://www.wnycstudios.org/shows/otm","meta":{"site":"news","source":"wnyc"},"link":"/radio/program/on-the-media","subscribe":{"apple":"https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2","tuneIn":"https://tunein.com/radio/On-the-Media-p69/","rss":"http://feeds.wnyc.org/onthemedia"}},"our-body-politic":{"id":"our-body-politic","title":"Our Body Politic","info":"Presented by KQED, KCRW and KPCC, and created and hosted by award-winning journalist Farai Chideya, Our Body Politic is unapologetically centered on reporting on not just how women of color experience the major political events of today, but how they’re impacting those very issues.","airtime":"SAT 6pm-7pm, SUN 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/sites/77/2020/10/Our-Body-Politic_1600.jpg","officialWebsiteLink":"https://our-body-politic.simplecast.com/","meta":{"site":"news","source":"kcrw"},"link":"/radio/program/our-body-politic","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/our-body-politic/id1533069868","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feGFQaHMxcw","spotify":"https://open.spotify.com/show/4ApAiLT1kV153TttWAmqmc","rss":"https://feeds.simplecast.com/_xaPhs1s","tuneIn":"https://tunein.com/podcasts/News--Politics-Podcasts/Our-Body-Politic-p1369211/"}},"pbs-newshour":{"id":"pbs-newshour","title":"PBS NewsHour","info":"Analysis, background reports and updates from the PBS NewsHour putting today's news in context.","airtime":"MON-FRI 3pm-4pm","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/PBS_1400.jpg","officialWebsiteLink":"https://www.pbs.org/newshour/","meta":{"site":"news","source":"pbs"},"link":"/radio/program/pbs-newshour","subscribe":{"apple":"https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2","tuneIn":"https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/","rss":"https://www.pbs.org/newshour/feeds/rss/podcasts/show"}},"perspectives":{"id":"perspectives","title":"Perspectives","tagline":"KQED's series of of daily listener commentaries since 1991","info":"KQED's series of of daily listener commentaries since 1991.","imageSrc":"https://ww2.kqed.org/perspectives/wp-content/uploads/sites/44/powerpress/1440_0010_Perspectives_iTunesTile_01.jpg","officialWebsiteLink":"/perspectives/","meta":{"site":"radio","source":"kqed","order":"15"},"link":"/perspectives","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/id73801135","npr":"https://www.npr.org/podcasts/432309616/perspectives","rss":"https://ww2.kqed.org/perspectives/category/perspectives/feed/","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvcGVyc3BlY3RpdmVzL2NhdGVnb3J5L3BlcnNwZWN0aXZlcy9mZWVkLw"}},"planet-money":{"id":"planet-money","title":"Planet Money","info":"The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.","airtime":"SUN 3pm-4pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/planetmoney.jpg","officialWebsiteLink":"https://www.npr.org/sections/money/","meta":{"site":"news","source":"npr"},"link":"/radio/program/planet-money","subscribe":{"npr":"https://rpb3r.app.goo.gl/M4f5","apple":"https://itunes.apple.com/us/podcast/planet-money/id290783428?mt=2","tuneIn":"https://tunein.com/podcasts/Business--Economics-Podcasts/Planet-Money-p164680/","rss":"https://feeds.npr.org/510289/podcast.xml"}},"politicalbreakdown":{"id":"politicalbreakdown","title":"Political Breakdown","tagline":"Politics from a personal perspective","info":"Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.","airtime":"THU 6:30pm-7pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/01/PB24_Final-scaled.jpg","imageAlt":"KQED Political Breakdown","officialWebsiteLink":"/podcasts/politicalbreakdown","meta":{"site":"radio","source":"kqed","order":"11"},"link":"/podcasts/politicalbreakdown","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/political-breakdown/id1327641087","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5Nzk2MzI2MTEx","npr":"https://www.npr.org/podcasts/572155894/political-breakdown","stitcher":"https://www.stitcher.com/podcast/kqed/political-breakdown","spotify":"https://open.spotify.com/show/07RVyIjIdk2WDuVehvBMoN","rss":"https://ww2.kqed.org/news/tag/political-breakdown/feed/podcast"}},"pri-the-world":{"id":"pri-the-world","title":"PRI's The World: Latest Edition","info":"Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.","airtime":"MON-FRI 2pm-3pm","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/TheWorld_1400.jpg","officialWebsiteLink":"https://www.pri.org/programs/the-world","meta":{"site":"news","source":"PRI"},"link":"/radio/program/pri-the-world","subscribe":{"apple":"https://itunes.apple.com/us/podcast/pris-the-world-latest-edition/id278196007?mt=2","tuneIn":"https://tunein.com/podcasts/News--Politics-Podcasts/PRIs-The-World-p24/","rss":"http://feeds.feedburner.com/pri/theworld"}},"radiolab":{"id":"radiolab","title":"Radiolab","info":"A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.","airtime":"SUN 12am-1am, SAT 2pm-3pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/radiolab1400.png","officialWebsiteLink":"https://www.wnycstudios.org/shows/radiolab/","meta":{"site":"science","source":"WNYC"},"link":"/radio/program/radiolab","subscribe":{"apple":"https://itunes.apple.com/us/podcast/radiolab/id152249110?mt=2","tuneIn":"https://tunein.com/radio/RadioLab-p68032/","rss":"https://feeds.wnyc.org/radiolab"}},"reveal":{"id":"reveal","title":"Reveal","info":"Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.","airtime":"SAT 4pm-5pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/reveal300px.png","officialWebsiteLink":"https://www.revealnews.org/episodes/","meta":{"site":"news","source":"npr"},"link":"/radio/program/reveal","subscribe":{"apple":"https://itunes.apple.com/us/podcast/reveal/id886009669","tuneIn":"https://tunein.com/radio/Reveal-p679597/","rss":"http://feeds.revealradio.org/revealpodcast"}},"says-you":{"id":"says-you","title":"Says You!","info":"Public radio's game show of bluff and bluster, words and whimsy. The warmest, wittiest cocktail party - it's spirited and civil, brainy and boisterous, peppered with musical interludes. Fast paced and playful, it's the most fun you can have with language without getting your mouth washed out with soap. Our motto: It's not important to know the answers, it's important to like the answers!","airtime":"SUN 4pm-5pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/saysYou.jpg","officialWebsiteLink":"http://www.saysyouradio.com/","meta":{"site":"comedy","source":"Pipit and Finch"},"link":"/radio/program/says-you","subscribe":{"apple":"https://itunes.apple.com/us/podcast/says-you!/id1050199826","tuneIn":"https://tunein.com/radio/Says-You-p480/","rss":"https://saysyou.libsyn.com/rss"}},"science-friday":{"id":"science-friday","title":"Science Friday","info":"Science Friday is a weekly science talk show, broadcast live over public radio stations nationwide. Each week, the show focuses on science topics that are in the news and tries to bring an educated, balanced discussion to bear on the scientific issues at hand. Panels of expert guests join host Ira Flatow, a veteran science journalist, to discuss science and to take questions from listeners during the call-in portion of the program.","airtime":"FRI 11am-1pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/scienceFriday.jpg","officialWebsiteLink":"https://www.wnycstudios.org/shows/science-friday","meta":{"site":"news","source":"npr"},"link":"/radio/program/science-friday","subscribe":{"apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=73329284&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Science-Friday-p394/","rss":"http://feeds.wnyc.org/science-friday"}},"science-podcast":{"id":"science-podcast","title":"KQED Science News","tagline":"From the lab, to your ears","info":"KQED Science explores science and environment news, trends, and events from the Bay Area and beyond.","imageSrc":"https://ww2.kqed.org/science/wp-content/uploads/sites/35/powerpress/1440_0006_SciNews_iTunesTile_01.jpg","officialWebsiteLink":"https://ww2.kqed.org/science/category/science-podcast/","meta":{"site":"science","source":"kqed","order":"17"},"link":"/science/category/science-podcast","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/kqed-science-news/id214663465","google":"https://podcasts.google.com/feed/aHR0cDovL2Jsb2dzLmtxZWQub3JnL3NjaWVuY2UvZmVlZC8","stitcher":"https://www.stitcher.com/podcast/kqed-science-news","rss":"https://ww2.kqed.org/science/category/science-podcast/feed/podcast"}},"selected-shorts":{"id":"selected-shorts","title":"Selected Shorts","info":"Spellbinding short stories by established and emerging writers take on a new life when they are performed by stars of the stage and screen.","airtime":"SAT 8pm-9pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/selectedShorts.jpg","officialWebsiteLink":"https://www.pri.org/programs/selected-shorts","meta":{"site":"arts","source":"pri"},"link":"/radio/program/selected-shorts","subscribe":{"apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=253191824&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Selected-Shorts-p31792/","rss":"https://feeds.megaphone.fm/selectedshorts"}},"snap-judgment":{"id":"snap-judgment","title":"Snap Judgment","info":"Snap Judgment (Storytelling, with a BEAT) mixes real stories with killer beats to produce cinematic, dramatic, kick-ass radio. Snap’s raw, musical brand of storytelling dares listeners to see the world through the eyes of another. WNYC studios is the producer of leading podcasts including Radiolab, Freakonomics Radio, Note To Self, Here’s The Thing With Alec Baldwin, and more.","airtime":"SAT 1pm-2pm, 9pm-10pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/snapJudgement.jpg","officialWebsiteLink":"https://snapjudgment.org","meta":{"site":"arts","source":"WNYC"},"link":"/radio/program/snap-judgment","subscribe":{"apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=283657561&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Snap-Judgment-p243817/","rss":"https://feeds.feedburner.com/snapjudgment-wnyc"}},"soldout":{"id":"soldout","title":"SOLD OUT: Rethinking Housing in America","tagline":"A new future for housing","info":"Sold Out: Rethinking Housing in America","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2023/10/Final-Tile-Design.png","imageAlt":"KQED Sold Out: Rethinking Housing in America","officialWebsiteLink":"/podcasts/soldout","meta":{"site":"news","source":"kqed","order":3},"link":"/podcasts/soldout","subscribe":{"npr":"https://www.npr.org/podcasts/911586047/s-o-l-d-o-u-t-a-new-future-for-housing","apple":"https://podcasts.apple.com/us/podcast/introducing-sold-out-rethinking-housing-in-america/id1531354937","rss":"https://feeds.megaphone.fm/soldout","spotify":"https://open.spotify.com/show/38dTBSk2ISFoPiyYNoKn1X","stitcher":"https://www.stitcher.com/podcast/kqed/sold-out-rethinking-housing-in-america","tunein":"https://tunein.com/radio/SOLD-OUT-Rethinking-Housing-in-America-p1365871/","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vc29sZG91dA"}},"ted-radio-hour":{"id":"ted-radio-hour","title":"TED Radio Hour","info":"The TED Radio Hour is a journey through fascinating ideas, astonishing inventions, fresh approaches to old problems, and new ways to think and create.","airtime":"SUN 3pm-4pm, SAT 10pm-11pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/tedRadioHour.jpg","officialWebsiteLink":"https://www.npr.org/programs/ted-radio-hour/?showDate=2018-06-22","meta":{"site":"news","source":"npr"},"link":"/radio/program/ted-radio-hour","subscribe":{"npr":"https://rpb3r.app.goo.gl/8vsS","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=523121474&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/TED-Radio-Hour-p418021/","rss":"https://feeds.npr.org/510298/podcast.xml"}},"tech-nation":{"id":"tech-nation","title":"Tech Nation Radio Podcast","info":"Tech Nation is a weekly public radio program, hosted by Dr. Moira Gunn. Founded in 1993, it has grown from a simple interview show to a multi-faceted production, featuring conversations with noted technology and science leaders, and a weekly science and technology-related commentary.","airtime":"FRI 10pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/techNation.jpg","officialWebsiteLink":"http://technation.podomatic.com/","meta":{"site":"science","source":"Tech Nation Media"},"link":"/radio/program/tech-nation","subscribe":{"rss":"https://technation.podomatic.com/rss2.xml"}},"thebay":{"id":"thebay","title":"The Bay","tagline":"Local news to keep you rooted","info":"Host Devin Katayama walks you through the biggest story of the day with reporters and newsmakers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2022/02/1440_0002_TheBay_iTunesTile_01.jpg","imageAlt":"\"KQED The Bay","officialWebsiteLink":"/podcasts/thebay","meta":{"site":"radio","source":"kqed","order":"6"},"link":"/podcasts/thebay","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/the-bay/id1350043452","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM4MjU5Nzg2MzI3","npr":"https://www.npr.org/podcasts/586725995/the-bay","stitcher":"https://www.stitcher.com/podcast/kqed/the-bay","spotify":"https://open.spotify.com/show/4BIKBKIujizLHlIlBNaAqQ","rss":"https://feeds.megaphone.fm/KQINC8259786327"}},"californiareport":{"id":"californiareport","title":"The California Report","tagline":"California, day by day","info":"KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/sites/77/2020/12/TCR-scaled.jpg","imageAlt":"KQED The California Report","officialWebsiteLink":"/californiareport","meta":{"site":"news","source":"kqed","order":"9"},"link":"/californiareport","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/kqeds-the-california-report/id79681292","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1MDAyODE4NTgz","npr":"https://www.npr.org/podcasts/432285393/the-california-report","stitcher":"https://www.stitcher.com/podcast/kqedfm-kqeds-the-california-report-podcast-8838","rss":"https://ww2.kqed.org/news/tag/tcram/feed/podcast"}},"californiareportmagazine":{"id":"californiareportmagazine","title":"The California Report Magazine","tagline":"Your state, your stories","info":"Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.","airtime":"FRI 4:30pm-5pm, 6:30pm-7pm, 11pm-11:30pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/sites/77/2020/12/TCRmag-scaled.jpg","officialWebsiteLink":"/californiareportmagazine","meta":{"site":"news","source":"kqed","order":"10"},"link":"/californiareportmagazine","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/the-california-report-magazine/id1314750545","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz","npr":"https://www.npr.org/podcasts/564733126/the-california-report-magazine","stitcher":"https://www.stitcher.com/podcast/kqed/the-california-report-magazine","rss":"https://ww2.kqed.org/news/tag/tcrmag/feed/podcast"}},"theleap":{"id":"theleap","title":"The Leap","tagline":"What if you closed your eyes, and jumped?","info":"Stories about people making dramatic, risky changes, told by award-winning public radio reporter Judy Campbell.","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/powerpress/1440_0000_TheLeap_iTunestile_01.jpg","imageAlt":"KQED The Leap","officialWebsiteLink":"/podcasts/theleap","meta":{"site":"news","source":"kqed","order":"14"},"link":"/podcasts/theleap","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/the-leap/id1046668171","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM0NTcwODQ2MjY2","npr":"https://www.npr.org/podcasts/447248267/the-leap","stitcher":"https://www.stitcher.com/podcast/kqed/the-leap","spotify":"https://open.spotify.com/show/3sSlVHHzU0ytLwuGs1SD1U","rss":"https://ww2.kqed.org/news/programs/the-leap/feed/podcast"}},"masters-of-scale":{"id":"masters-of-scale","title":"Masters of Scale","info":"Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.","airtime":"Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2019/06/mastersofscale.jpeg","officialWebsiteLink":"https://mastersofscale.com/","meta":{"site":"radio","source":"WaitWhat"},"link":"/radio/program/masters-of-scale","subscribe":{"apple":"http://mastersofscale.app.link/","rss":"https://rss.art19.com/masters-of-scale"}},"the-moth-radio-hour":{"id":"the-moth-radio-hour","title":"The Moth Radio Hour","info":"Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with only a microphone and a roomful of strangers. The storyteller and the audience embark on a high-wire act of shared experience which is both terrifying and exhilarating. Since 2008, The Moth podcast has featured many of our favorite stories told live on Moth stages around the country. For information on all of our programs and live events, visit themoth.org.","airtime":"SAT 8pm-9pm and SUN 11am-12pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/theMoth.jpg","officialWebsiteLink":"https://themoth.org/","meta":{"site":"arts","source":"prx"},"link":"/radio/program/the-moth-radio-hour","subscribe":{"apple":"https://itunes.apple.com/us/podcast/the-moth-podcast/id275699983?mt=2","tuneIn":"https://tunein.com/radio/The-Moth-p273888/","rss":"http://feeds.themoth.org/themothpodcast"}},"the-new-yorker-radio-hour":{"id":"the-new-yorker-radio-hour","title":"The New Yorker Radio Hour","info":"The New Yorker Radio Hour is a weekly program presented by the magazine's editor, David Remnick, and produced by WNYC Studios and The New Yorker. Each episode features a diverse mix of interviews, profiles, storytelling, and an occasional burst of humor inspired by the magazine, and shaped by its writers, artists, and editors. This isn't a radio version of a magazine, but something all its own, reflecting the rich possibilities of audio storytelling and conversation. Theme music for the show was composed and performed by Merrill Garbus of tUnE-YArDs.","airtime":"SAT 10am-11am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/theNewYorker.png","officialWebsiteLink":"https://www.wnycstudios.org/shows/tnyradiohour","meta":{"site":"arts","source":"WNYC"},"link":"/radio/program/the-new-yorker-radio-hour","subscribe":{"apple":"https://itunes.apple.com/us/podcast/id1050430296","tuneIn":"https://tunein.com/podcasts/WNYC-Podcasts/New-Yorker-Radio-Hour-p803804/","rss":"https://feeds.feedburner.com/newyorkerradiohour"}},"the-takeaway":{"id":"the-takeaway","title":"The Takeaway","info":"The Takeaway is produced in partnership with its national audience. It delivers perspective and analysis to help us better understand the day’s news. Be a part of the American conversation on-air and online.","airtime":"MON-THU 12pm-1pm","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/TheTakeaway_1400.jpg","officialWebsiteLink":"https://www.wnycstudios.org/shows/takeaway","meta":{"site":"news","source":"WNYC"},"link":"/radio/program/the-takeaway","subscribe":{"apple":"https://itunes.apple.com/us/podcast/the-takeaway/id363143310?mt=2","tuneIn":"http://tunein.com/radio/The-Takeaway-p150731/","rss":"https://feeds.feedburner.com/takeawaypodcast"}},"this-american-life":{"id":"this-american-life","title":"This American Life","info":"This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations. Another 2.5 million people download the weekly podcast. It is hosted by Ira Glass, produced in collaboration with Chicago Public Media, delivered to stations by PRX The Public Radio Exchange, and has won all of the major broadcasting awards.","airtime":"SAT 12pm-1pm, 7pm-8pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/thisAmericanLife.png","officialWebsiteLink":"https://www.thisamericanlife.org/","meta":{"site":"news","source":"wbez"},"link":"/radio/program/this-american-life","subscribe":{"apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=201671138&at=11l79Y&ct=nprdirectory","rss":"https://www.thisamericanlife.org/podcast/rss.xml"}},"truthbetold":{"id":"truthbetold","title":"Truth Be Told","tagline":"Advice by and for people of color","info":"We’re the friend you call after a long day, the one who gets it. Through wisdom from some of the greatest thinkers of our time, host Tonya Mosley explores what it means to grow and thrive as a Black person in America, while discovering new ways of being that serve as a portal to more love, more healing, and more joy.","airtime":"","imageSrc":"https://ww2.kqed.org/app/uploads/sites/10/2020/08/TBT_2020tile_3000x3000-scaled.jpg","imageAlt":"KQED Truth Be Told with Tonya Mosley","officialWebsiteLink":"https://www.kqed.ord/podcasts/truthbetold","meta":{"site":"news","source":"npr","order":"12"},"link":"/podcasts/truthbetold","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/truth-be-told/id1462216572","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS90cnV0aC1iZS10b2xkLXBvZGNhc3QvZmVlZA","npr":"https://www.npr.org/podcasts/719210818/truth-be-told","stitcher":"https://www.stitcher.com/s?fid=398170&refid=stpr","spotify":"https://open.spotify.com/show/587DhwTBxke6uvfwDfaV5N"}},"wait-wait-dont-tell-me":{"id":"wait-wait-dont-tell-me","title":"Wait Wait... Don't Tell Me!","info":"Peter Sagal and Bill Kurtis host the weekly NPR News quiz show alongside some of the best and brightest news and entertainment personalities.","airtime":"SUN 10am-11am, SAT 11am-12pm, SAT 6pm-7pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/waitWait.jpg","officialWebsiteLink":"https://www.npr.org/programs/wait-wait-dont-tell-me/","meta":{"site":"news","source":"npr"},"link":"/radio/program/wait-wait-dont-tell-me","subscribe":{"npr":"https://rpb3r.app.goo.gl/Xogv","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=121493804&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Wait-Wait-Dont-Tell-Me-p46/","rss":"https://feeds.npr.org/344098539/podcast.xml"}},"washington-week":{"id":"washington-week","title":"Washington Week","info":"For 50 years, Washington Week has been the most intelligent and up to date conversation about the most important news stories of the week. Washington Week is the longest-running news and public affairs program on PBS and features journalists -- not pundits -- lending insight and perspective to the week's important news stories.","airtime":"SAT 1:30am-2am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/washington-week.jpg","officialWebsiteLink":"http://www.pbs.org/weta/washingtonweek/","meta":{"site":"news","source":"pbs"},"link":"/radio/program/washington-week","subscribe":{"apple":"https://itunes.apple.com/us/podcast/washington-week-audio-pbs/id83324702?mt=2","tuneIn":"https://tunein.com/podcasts/Current-Affairs/Washington-Week-p693/","rss":"http://feeds.pbs.org/pbs/weta/washingtonweek-audio"}},"weekend-edition-saturday":{"id":"weekend-edition-saturday","title":"Weekend Edition Saturday","info":"Weekend Edition Saturday wraps up the week's news and offers a mix of analysis and features on a wide range of topics, including arts, sports, entertainment, and human interest stories. The two-hour program is hosted by NPR's Peabody Award-winning Scott Simon.","airtime":"SAT 5am-10am","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/WE_1400.jpg","officialWebsiteLink":"https://www.npr.org/programs/weekend-edition-saturday/","meta":{"site":"news","source":"npr"},"link":"/radio/program/weekend-edition-saturday"},"weekend-edition-sunday":{"id":"weekend-edition-sunday","title":"Weekend Edition Sunday","info":"Weekend Edition Sunday features interviews with newsmakers, artists, scientists, politicians, musicians, writers, theologians and historians. The program has covered news events from Nelson Mandela's 1990 release from a South African prison to the capture of Saddam Hussein.","airtime":"SUN 5am-10am","imageSrc":"https://ww2.kqed.org/app/uploads/2021/10/WE_1400.jpg","officialWebsiteLink":"https://www.npr.org/programs/weekend-edition-sunday/","meta":{"site":"news","source":"npr"},"link":"/radio/program/weekend-edition-sunday"},"world-affairs":{"id":"world-affairs","title":"World Affairs","info":"The world as we knew it is undergoing a rapid transformation…so what's next? Welcome to WorldAffairs, your guide to a changing world. We give you the context you need to navigate across borders and ideologies. Through sound-rich stories and in-depth interviews, we break down what it means to be a global citizen on a hot, crowded planet. Our hosts, Ray Suarez, Teresa Cotsirilos and Philip Yun help you make sense of an uncertain world, one story at a time.","airtime":"MON 10pm, TUE 1am, SAT 3am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2021/09/worldaffairs-podcastlogo2021-scaled.jpg","officialWebsiteLink":"https://www.worldaffairs.org/","meta":{"site":"news","source":"World Affairs"},"link":"/radio/program/world-affairs","subscribe":{"apple":"https://itunes.apple.com/us/podcast/world-affairs/id101215657?mt=2","tuneIn":"https://tunein.com/radio/WorldAffairs-p1665/","rss":"https://worldaffairs.libsyn.com/rss"}},"on-shifting-ground":{"id":"on-shifting-ground","title":"On Shifting Ground with Ray Suarez","info":"Geopolitical turmoil. A warming planet. Authoritarians on the rise. We live in a chaotic world that’s rapidly shifting around us. “On Shifting Ground with Ray Suarez” explores international fault lines and how they impact us all. Each week, NPR veteran Ray Suarez hosts conversations with journalists, leaders and policy experts to help us read between the headlines – and give us hope for human resilience.","airtime":"MON 10pm, TUE 1am, SAT 3am","imageSrc":"https://ww2.kqed.org/app/uploads/2022/12/onshiftingground-600x600-1.png","officialWebsiteLink":"https://worldaffairs.org/radio-podcast/","meta":{"site":"news","source":"On Shifting Ground"},"link":"/radio/program/on-shifting-ground","subscribe":{"apple":"https://podcasts.apple.com/ie/podcast/on-shifting-ground/id101215657","rss":"https://feeds.libsyn.com/36668/rss"}},"hidden-brain":{"id":"hidden-brain","title":"Hidden Brain","info":"Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/hiddenbrain.jpg","officialWebsiteLink":"https://www.npr.org/series/423302056/hidden-brain","airtime":"SUN 7pm-8pm","meta":{"site":"news","source":"NPR"},"link":"/radio/program/hidden-brain","subscribe":{"apple":"https://itunes.apple.com/us/podcast/hidden-brain/id1028908750?mt=2","tuneIn":"https://tunein.com/podcasts/Science-Podcasts/Hidden-Brain-p787503/","rss":"https://feeds.npr.org/510308/podcast.xml"}},"city-arts":{"id":"city-arts","title":"City Arts & Lectures","info":"A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/cityartsandlecture-300x300.jpg","officialWebsiteLink":"https://www.cityarts.net/","airtime":"SUN 1pm-2pm, TUE 10pm, WED 1am","meta":{"site":"news","source":"City Arts & Lectures"},"link":"https://www.cityarts.net","subscribe":{"tuneIn":"https://tunein.com/radio/City-Arts-and-Lectures-p692/","rss":"https://www.cityarts.net/feed/"}},"white-lies":{"id":"white-lies","title":"White Lies","info":"In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty years later, two journalists from Alabama return to the city where it happened, expose the lies that kept the murder from being solved and uncover a story about guilt and memory that says as much about America today as it does about the past.","imageSrc":"https://media.npr.org/assets/img/2019/04/16/white-lies_final_sq-b1391789cfa7562bf3a4cd0c9cdae27fc4fa01b9.jpg?s=800","officialWebsiteLink":"https://www.npr.org/podcasts/510343/white-lies","meta":{"site":"news","source":"npr"},"link":"/radio/program/white-lies","subscribe":{"npr":"https://rpb3r.app.goo.gl/whitelies","apple":"https://podcasts.apple.com/podcast/id1462650519?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM0My9wb2RjYXN0LnhtbA","spotify":"https://open.spotify.com/show/12yZ2j8vxqhc0QZyRES3ft?si=LfWYEK6URA63hueKVxRLAw","rss":"https://feeds.npr.org/510343/podcast.xml"}},"rightnowish":{"id":"rightnowish","title":"Rightnowish","tagline":"Art is where you find it","info":"Rightnowish digs into life in the Bay Area right now… ish. Journalist Pendarvis Harshaw takes us to galleries painted on the sides of liquor stores in West Oakland. We'll dance in warehouses in the Bayview, make smoothies with kids in South Berkeley, and listen to classical music in a 1984 Cutlass Supreme in Richmond. Every week, Pen talks to movers and shakers about how the Bay Area shapes what they create, and how they shape the place we call home.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2022/02/Rightnowish_tile2021.jpg","imageAlt":"KQED Rightnowish with Pendarvis Harshaw","officialWebsiteLink":"/podcasts/rightnowish","meta":{"site":"arts","source":"kqed","order":"5"},"link":"/podcasts/rightnowish","subscribe":{"npr":"https://www.npr.org/podcasts/721590300/rightnowish","rss":"https://ww2.kqed.org/arts/programs/rightnowish/feed/podcast","apple":"https://podcasts.apple.com/us/podcast/rightnowish/id1482187648","stitcher":"https://www.stitcher.com/podcast/kqed/rightnowish","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMxMjU5MTY3NDc4","spotify":"https://open.spotify.com/show/7kEJuafTzTVan7B78ttz1I"}},"jerrybrown":{"id":"jerrybrown","title":"The Political Mind of Jerry Brown","tagline":"Lessons from a lifetime in politics","info":"The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game and Brown has some lessons he'd like to share. ","imageSrc":"https://ww2.kqed.org/app/uploads/sites/10/powerpress/jerrybrownpodcast.jpg","imageAlt":"KQED The Political Mind of Jerry Brown","officialWebsiteLink":"/podcasts/jerrybrown","meta":{"site":"news","source":"kqed","order":"16"},"link":"/podcasts/jerrybrown","subscribe":{"npr":"https://www.npr.org/podcasts/790253322/the-political-mind-of-jerry-brown","apple":"https://itunes.apple.com/us/podcast/id1492194549","rss":"https://ww2.kqed.org/news/series/jerrybrown/feed/podcast/","tuneIn":"http://tun.in/pjGcK","stitcher":"https://www.stitcher.com/podcast/kqed/the-political-mind-of-jerry-brown","spotify":"https://open.spotify.com/show/54C1dmuyFyKMFttY6X2j6r?si=K8SgRCoISNK6ZbjpXrX5-w","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9zZXJpZXMvamVycnlicm93bi9mZWVkL3BvZGNhc3Qv"}},"the-splendid-table":{"id":"the-splendid-table","title":"The Splendid Table","info":"\u003cem>The Splendid Table\u003c/em> hosts our nation's conversations about cooking, sustainability and food culture.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/splendidtable-logo.jpeg","officialWebsiteLink":"https://www.splendidtable.org/","airtime":"SUN 10-11 pm","meta":{"site":"radio","source":"npr"},"link":"/radio/program/the-splendid-table"}},"racesReducer":{"5921":{"id":"5921","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 7","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":158422,"precinctsReportPercentage":98.97,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:48 PM","source":"AP","candidates":[{"candidateName":"Doris Matsui","candidateIncumbent":true,"candidateParty":"D","voteCount":89456,"isWinner":true},{"candidateName":"Tom Silva","candidateIncumbent":false,"candidateParty":"R","voteCount":48920,"isWinner":true},{"candidateName":"David Mandel","candidateIncumbent":false,"candidateParty":"D","voteCount":20046,"isWinner":false}],"winnerDateTime":"2024-03-09T01:00:38.194Z"},"5922":{"id":"5922","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 8","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Rudy Recile","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true},{"candidateName":"John Garamendi","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"5924":{"id":"5924","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 10","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":185034,"precinctsReportPercentage":99.07,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:48 PM","source":"AP","candidates":[{"candidateName":"Mark DeSaulnier","candidateIncumbent":true,"candidateParty":"D","voteCount":121265,"isWinner":true},{"candidateName":"Katherine Piccinini","candidateIncumbent":false,"candidateParty":"R","voteCount":34883,"isWinner":true},{"candidateName":"Nolan Chen","candidateIncumbent":false,"candidateParty":"R","voteCount":19459,"isWinner":false},{"candidateName":"Joe Sweeney","candidateIncumbent":false,"candidateParty":"NPP","voteCount":7606,"isWinner":false},{"candidateName":"Mohamed Elsherbini","candidateIncumbent":false,"candidateParty":"NPP","voteCount":1821,"isWinner":false}],"winnerDateTime":"2024-03-09T01:02:32.415Z"},"5926":{"id":"5926","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 12","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":153801,"precinctsReportPercentage":98.88,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 20, 2024","timeUpdated":"4:41 PM","source":"AP","candidates":[{"candidateName":"Lateefah Simon","candidateIncumbent":false,"candidateParty":"D","voteCount":85905,"isWinner":true},{"candidateName":"Jennifer Tran","candidateIncumbent":false,"candidateParty":"D","voteCount":22964,"isWinner":true},{"candidateName":"Tony Daysog","candidateIncumbent":false,"candidateParty":"D","voteCount":17197,"isWinner":false},{"candidateName":"Stephen Slauson","candidateIncumbent":false,"candidateParty":"R","voteCount":9699,"isWinner":false},{"candidateName":"Glenn Kaplan","candidateIncumbent":false,"candidateParty":"D","voteCount":6785,"isWinner":false},{"candidateName":"Eric Wilson","candidateIncumbent":false,"candidateParty":"D","voteCount":4243,"isWinner":false},{"candidateName":"Abdur Sikder","candidateIncumbent":false,"candidateParty":"D","voteCount":2847,"isWinner":false},{"candidateName":"Ned Nuerge","candidateIncumbent":false,"candidateParty":"R","voteCount":2532,"isWinner":false},{"candidateName":"Andre Todd","candidateIncumbent":false,"candidateParty":"D","voteCount":1629,"isWinner":false}],"winnerDateTime":"2024-03-16T00:22:36.062Z"},"5928":{"id":"5928","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 14","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":125831,"precinctsReportPercentage":99.14,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 20, 2024","timeUpdated":"4:41 PM","source":"AP","candidates":[{"candidateName":"Eric Swalwell","candidateIncumbent":true,"candidateParty":"D","voteCount":83989,"isWinner":true},{"candidateName":"Vin Kruttiventi","candidateIncumbent":false,"candidateParty":"R","voteCount":22106,"isWinner":true},{"candidateName":"Alison Hayden","candidateIncumbent":false,"candidateParty":"R","voteCount":11928,"isWinner":false},{"candidateName":"Luis Reynoso","candidateIncumbent":false,"candidateParty":"R","voteCount":7808,"isWinner":false}],"winnerDateTime":"2024-03-12T00:51:36.366Z"},"5930":{"id":"5930","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 16","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":181938,"precinctsReportPercentage":98.91,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Sam Liccardo","candidateIncumbent":false,"candidateParty":"D","voteCount":38455,"isWinner":true},{"candidateName":"Joe Simitian","candidateIncumbent":false,"candidateParty":"D","voteCount":30222,"isWinner":false},{"candidateName":"Evan Low","candidateIncumbent":false,"candidateParty":"D","voteCount":30218,"isWinner":false},{"candidateName":"Peter Ohtaki","candidateIncumbent":false,"candidateParty":"R","voteCount":23249,"isWinner":false},{"candidateName":"Peter Dixon","candidateIncumbent":false,"candidateParty":"D","voteCount":14656,"isWinner":false},{"candidateName":"Rishi Kumar","candidateIncumbent":false,"candidateParty":"D","voteCount":12355,"isWinner":false},{"candidateName":"Karl Ryan","candidateIncumbent":false,"candidateParty":"R","voteCount":11541,"isWinner":false},{"candidateName":"Julie Lythcott-Haims","candidateIncumbent":false,"candidateParty":"D","voteCount":11374,"isWinner":false},{"candidateName":"Ahmed Mostafa","candidateIncumbent":false,"candidateParty":"D","voteCount":5800,"isWinner":false},{"candidateName":"Greg Tanaka","candidateIncumbent":false,"candidateParty":"D","voteCount":2418,"isWinner":false},{"candidateName":"Joby Bernstein","candidateIncumbent":false,"candidateParty":"D","voteCount":1650,"isWinner":false}],"winnerDateTime":"2024-03-12T00:32:05.002Z"},"5931":{"id":"5931","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 17","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":117534,"precinctsReportPercentage":98.92,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Ro Khanna","candidateIncumbent":true,"candidateParty":"D","voteCount":73941,"isWinner":true},{"candidateName":"Anita Chen","candidateIncumbent":false,"candidateParty":"R","voteCount":31539,"isWinner":true},{"candidateName":"Ritesh Tandon","candidateIncumbent":false,"candidateParty":"D","voteCount":5728,"isWinner":false},{"candidateName":"Mario Ramirez","candidateIncumbent":false,"candidateParty":"D","voteCount":4491,"isWinner":false},{"candidateName":"Joe Dehn","candidateIncumbent":false,"candidateParty":"Lib","voteCount":1835,"isWinner":false}],"winnerDateTime":"2024-03-08T01:50:53.956Z"},"5932":{"id":"5932","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 18","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":96302,"precinctsReportPercentage":98.93,"eevp":98.83,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:47 AM","source":"AP","candidates":[{"candidateName":"Zoe Lofgren","candidateIncumbent":true,"candidateParty":"D","voteCount":49323,"isWinner":true},{"candidateName":"Peter Hernandez","candidateIncumbent":false,"candidateParty":"R","voteCount":31622,"isWinner":true},{"candidateName":"Charlene Nijmeh","candidateIncumbent":false,"candidateParty":"D","voteCount":10614,"isWinner":false},{"candidateName":"Lawrence Milan","candidateIncumbent":false,"candidateParty":"D","voteCount":2712,"isWinner":false},{"candidateName":"Luele Kifle","candidateIncumbent":false,"candidateParty":"D","voteCount":2031,"isWinner":false}],"winnerDateTime":"2024-03-12T00:26:02.706Z"},"5963":{"id":"5963","type":"apRace","location":"State of California","raceName":"State House, District 2","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":139085,"precinctsReportPercentage":98.62,"eevp":98.6,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Michael Greer","candidateIncumbent":false,"candidateParty":"R","voteCount":38079,"isWinner":true},{"candidateName":"Chris Rogers","candidateIncumbent":false,"candidateParty":"D","voteCount":27126,"isWinner":true},{"candidateName":"Rusty Hicks","candidateIncumbent":false,"candidateParty":"D","voteCount":25615,"isWinner":false},{"candidateName":"Ariel Kelley","candidateIncumbent":false,"candidateParty":"D","voteCount":19483,"isWinner":false},{"candidateName":"Frankie Myers","candidateIncumbent":false,"candidateParty":"D","voteCount":17694,"isWinner":false},{"candidateName":"Ted Williams","candidateIncumbent":false,"candidateParty":"D","voteCount":9550,"isWinner":false},{"candidateName":"Cynthia Click","candidateIncumbent":false,"candidateParty":"D","voteCount":1538,"isWinner":false}],"winnerDateTime":"2024-03-22T21:38:36.711Z"},"5972":{"id":"5972","type":"apRace","location":"State of California","raceName":"State House, District 11","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":99775,"precinctsReportPercentage":99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:48 PM","source":"AP","candidates":[{"candidateName":"Lori Wilson","candidateIncumbent":true,"candidateParty":"D","voteCount":50085,"isWinner":true},{"candidateName":"Dave Ennis","candidateIncumbent":false,"candidateParty":"R","voteCount":26074,"isWinner":true},{"candidateName":"Wanda Wallis","candidateIncumbent":false,"candidateParty":"R","voteCount":14638,"isWinner":false},{"candidateName":"Jeffrey Flack","candidateIncumbent":false,"candidateParty":"D","voteCount":8978,"isWinner":false}],"winnerDateTime":"2024-03-08T02:01:24.524Z"},"5973":{"id":"5973","type":"apRace","location":"State of California","raceName":"State House, District 12","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":143532,"precinctsReportPercentage":99.19,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:38 PM","source":"AP","candidates":[{"candidateName":"Damon Connolly","candidateIncumbent":true,"candidateParty":"D","voteCount":111275,"isWinner":true},{"candidateName":"Andy Podshadley","candidateIncumbent":false,"candidateParty":"R","voteCount":17240,"isWinner":true},{"candidateName":"Eryn Cervantes","candidateIncumbent":false,"candidateParty":"R","voteCount":15017,"isWinner":false}],"winnerDateTime":"2024-03-21T00:25:32.262Z"},"5975":{"id":"5975","type":"apRace","location":"State of California","raceName":"State House, District 14","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":106997,"precinctsReportPercentage":99.06,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:48 PM","source":"AP","candidates":[{"candidateName":"Buffy Wicks","candidateIncumbent":true,"candidateParty":"D","voteCount":78678,"isWinner":true},{"candidateName":"Margot Smith","candidateIncumbent":false,"candidateParty":"D","voteCount":18251,"isWinner":true},{"candidateName":"Utkarsh Jain","candidateIncumbent":false,"candidateParty":"R","voteCount":10068,"isWinner":false}],"winnerDateTime":"2024-03-15T01:30:34.539Z"},"5976":{"id":"5976","type":"apRace","location":"State of California","raceName":"State House, District 15","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":97144,"precinctsReportPercentage":98.98,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:48 PM","source":"AP","candidates":[{"candidateName":"Sonia Ledo","candidateIncumbent":false,"candidateParty":"R","voteCount":30946,"isWinner":true},{"candidateName":"Anamarie Farias","candidateIncumbent":false,"candidateParty":"D","voteCount":29512,"isWinner":true},{"candidateName":"Monica Wilson","candidateIncumbent":false,"candidateParty":"D","voteCount":24775,"isWinner":false},{"candidateName":"Karen Mitchoff","candidateIncumbent":false,"candidateParty":"D","voteCount":11911,"isWinner":false}],"winnerDateTime":"2024-03-14T00:19:38.858Z"},"5977":{"id":"5977","type":"apRace","location":"State of California","raceName":"State House, District 16","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Joseph Rubay","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true},{"candidateName":"Rebecca Bauer-Kahan","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"5978":{"id":"5978","type":"apRace","location":"State of California","raceName":"State House, District 17","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":111003,"precinctsReportPercentage":98.99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"8:25 AM","source":"AP","candidates":[{"candidateName":"Matt Haney","candidateIncumbent":true,"candidateParty":"D","voteCount":90915,"isWinner":true},{"candidateName":"Manuel Noris-Barrera","candidateIncumbent":false,"candidateParty":"R","voteCount":13843,"isWinner":true},{"candidateName":"Otto Duke","candidateIncumbent":false,"candidateParty":"D","voteCount":6245,"isWinner":false}],"winnerDateTime":"2024-03-12T00:36:19.697Z"},"5979":{"id":"5979","type":"apRace","location":"State of California","raceName":"State House, District 18","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":86008,"precinctsReportPercentage":99.1,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 20, 2024","timeUpdated":"4:41 PM","source":"AP","candidates":[{"candidateName":"Mia Bonta","candidateIncumbent":true,"candidateParty":"D","voteCount":73040,"isWinner":true},{"candidateName":"Andre Sandford","candidateIncumbent":false,"candidateParty":"AIP","voteCount":4575,"isWinner":false},{"candidateName":"Mindy Pechenuk","candidateIncumbent":false,"candidateParty":"R","voteCount":4389,"isWinner":false},{"candidateName":"Cheyenne Kenney","candidateIncumbent":false,"candidateParty":"R","voteCount":4004,"isWinner":false}],"winnerDateTime":"2024-03-06T08:03:23.729Z"},"5980":{"id":"5980","type":"apRace","location":"State of California","raceName":"State House, District 19","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":113959,"precinctsReportPercentage":98.8,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Catherine Stefani","candidateIncumbent":false,"candidateParty":"D","voteCount":64960,"isWinner":true},{"candidateName":"David Lee","candidateIncumbent":false,"candidateParty":"D","voteCount":33035,"isWinner":true},{"candidateName":"Nadia Flamenco","candidateIncumbent":false,"candidateParty":"R","voteCount":8335,"isWinner":false},{"candidateName":"Arjun Sodhani","candidateIncumbent":false,"candidateParty":"R","voteCount":7629,"isWinner":false}],"winnerDateTime":"2024-03-11T23:50:23.109Z"},"5981":{"id":"5981","type":"apRace","location":"State of California","raceName":"State House, District 20","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 20, 2024","timeUpdated":"4:36 PM","source":"AP","candidates":[{"candidateName":"Liz Ortega","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"5982":{"id":"5982","type":"apRace","location":"State of California","raceName":"State House, District 21","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Mark Gilham","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true},{"candidateName":"Diane Papan","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"5984":{"id":"5984","type":"apRace","location":"State of California","raceName":"State House, District 23","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":116963,"precinctsReportPercentage":98.91,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Marc Berman","candidateIncumbent":true,"candidateParty":"D","voteCount":67106,"isWinner":true},{"candidateName":"Lydia Kou","candidateIncumbent":false,"candidateParty":"D","voteCount":23699,"isWinner":true},{"candidateName":"Gus Mattammal","candidateIncumbent":false,"candidateParty":"R","voteCount":13277,"isWinner":false},{"candidateName":"Allan Marson","candidateIncumbent":false,"candidateParty":"R","voteCount":12881,"isWinner":false}],"winnerDateTime":"2024-03-12T01:13:06.280Z"},"5987":{"id":"5987","type":"apRace","location":"State of California","raceName":"State House, District 26","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":72753,"precinctsReportPercentage":99.19,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Patrick Ahrens","candidateIncumbent":false,"candidateParty":"D","voteCount":25036,"isWinner":true},{"candidateName":"Tara Sreekrishnan","candidateIncumbent":false,"candidateParty":"D","voteCount":19600,"isWinner":true},{"candidateName":"Sophie Song","candidateIncumbent":false,"candidateParty":"R","voteCount":15954,"isWinner":false},{"candidateName":"Omar Din","candidateIncumbent":false,"candidateParty":"D","voteCount":8772,"isWinner":false},{"candidateName":"Bob Goodwyn","candidateIncumbent":false,"candidateParty":"Lib","voteCount":2170,"isWinner":false},{"candidateName":"Ashish Garg","candidateIncumbent":false,"candidateParty":"NPP","voteCount":1221,"isWinner":false}],"winnerDateTime":"2024-03-13T21:06:29.070Z"},"5989":{"id":"5989","type":"apRace","location":"State of California","raceName":"State House, District 28","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"5:10 PM","source":"AP","candidates":[{"candidateName":"Gail Pellerin","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true},{"candidateName":"Liz Lawler","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6010":{"id":"6010","type":"apRace","location":"State of California","raceName":"State House, District 49","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:36 PM","source":"AP","candidates":[{"candidateName":"Mike Fong","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true},{"candidateName":"Long Liu","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6018":{"id":"6018","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 2","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":229348,"precinctsReportPercentage":99.05,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:38 PM","source":"AP","candidates":[{"candidateName":"Jared Huffman","candidateIncumbent":true,"candidateParty":"D","voteCount":169005,"isWinner":true},{"candidateName":"Chris Coulombe","candidateIncumbent":false,"candidateParty":"R","voteCount":37372,"isWinner":true},{"candidateName":"Tief Gibbs","candidateIncumbent":false,"candidateParty":"R","voteCount":18437,"isWinner":false},{"candidateName":"Jolian Kangas","candidateIncumbent":false,"candidateParty":"NPP","voteCount":3166,"isWinner":false},{"candidateName":"Jason Brisendine","candidateIncumbent":false,"candidateParty":"NPP","voteCount":1368,"isWinner":false}],"winnerDateTime":"2024-03-12T00:46:10.103Z"},"6020":{"id":"6020","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 4","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":187640,"precinctsReportPercentage":96.32,"eevp":96.36,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Mike Thompson","candidateIncumbent":true,"candidateParty":"D","voteCount":118147,"isWinner":true},{"candidateName":"John Munn","candidateIncumbent":false,"candidateParty":"R","voteCount":56232,"isWinner":true},{"candidateName":"Andrew Engdahl","candidateIncumbent":false,"candidateParty":"D","voteCount":11202,"isWinner":false},{"candidateName":"Niket Patwardhan","candidateIncumbent":false,"candidateParty":"NPP","voteCount":2059,"isWinner":false}],"winnerDateTime":"2024-03-07T00:30:57.980Z"},"6025":{"id":"6025","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 9","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":121271,"precinctsReportPercentage":99.17,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"5:10 PM","source":"AP","candidates":[{"candidateName":"Josh Harder","candidateIncumbent":true,"candidateParty":"D","voteCount":60396,"isWinner":true},{"candidateName":"Kevin Lincoln","candidateIncumbent":false,"candidateParty":"R","voteCount":36346,"isWinner":true},{"candidateName":"John McBride","candidateIncumbent":false,"candidateParty":"R","voteCount":15525,"isWinner":false},{"candidateName":"Khalid Jafri","candidateIncumbent":false,"candidateParty":"R","voteCount":9004,"isWinner":false}],"winnerDateTime":"2024-03-12T00:49:44.113Z"},"6031":{"id":"6031","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 15","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Anna Kramer","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true},{"candidateName":"Kevin Mullin","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6035":{"id":"6035","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 19","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":203670,"precinctsReportPercentage":99.11,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:47 AM","source":"AP","candidates":[{"candidateName":"Jimmy Panetta","candidateIncumbent":true,"candidateParty":"D","voteCount":132540,"isWinner":true},{"candidateName":"Jason Anderson","candidateIncumbent":false,"candidateParty":"R","voteCount":58120,"isWinner":true},{"candidateName":"Sean Dougherty","candidateIncumbent":false,"candidateParty":"Grn","voteCount":13010,"isWinner":false}],"winnerDateTime":"2024-03-07T00:23:46.779Z"},"6066":{"id":"6066","type":"apRace","location":"State of California","raceName":"State House, District 3","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"5:10 PM","source":"AP","candidates":[{"candidateName":"Jamie Gallagher","candidateIncumbent":true,"candidateParty":"R","voteCount":0,"isWinner":true},{"candidateName":"Aaron Draper","candidateIncumbent":false,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6067":{"id":"6067","type":"apRace","location":"State of California","raceName":"State House, District 4","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Cecilia Aguiar-Curry","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6087":{"id":"6087","type":"apRace","location":"State of California","raceName":"State House, District 24","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":66643,"precinctsReportPercentage":99.19,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Alex Lee","candidateIncumbent":true,"candidateParty":"D","voteCount":45544,"isWinner":true},{"candidateName":"Bob Brunton","candidateIncumbent":false,"candidateParty":"R","voteCount":14951,"isWinner":true},{"candidateName":"Marti Souza","candidateIncumbent":false,"candidateParty":"R","voteCount":6148,"isWinner":false}],"winnerDateTime":"2024-03-14T23:23:49.770Z"},"6088":{"id":"6088","type":"apRace","location":"State of California","raceName":"State House, District 25","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":69560,"precinctsReportPercentage":99.31,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Ash Kalra","candidateIncumbent":true,"candidateParty":"D","voteCount":35821,"isWinner":true},{"candidateName":"Ted Stroll","candidateIncumbent":false,"candidateParty":"R","voteCount":18255,"isWinner":true},{"candidateName":"Lan Ngo","candidateIncumbent":false,"candidateParty":"D","voteCount":15484,"isWinner":false}],"winnerDateTime":"2024-03-14T02:40:57.200Z"},"6092":{"id":"6092","type":"apRace","location":"State of California","raceName":"State House, District 29","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:47 AM","source":"AP","candidates":[{"candidateName":"Robert Rivas","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true},{"candidateName":"J.W. Paine","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6223":{"id":"6223","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 46","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"5:16 PM","source":"AP","candidates":[{"candidateName":"Lou Correa","candidateIncumbent":true,"candidateParty":"D","voteCount":0,"isWinner":true},{"candidateName":"David Pan","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6530":{"id":"6530","type":"apRace","location":"State of California","raceName":"State Senate, District 3","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":222193,"precinctsReportPercentage":98.99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:48 PM","source":"AP","candidates":[{"candidateName":"Thom Bogue","candidateIncumbent":false,"candidateParty":"R","voteCount":61776,"isWinner":true},{"candidateName":"Christopher Cabaldon","candidateIncumbent":false,"candidateParty":"D","voteCount":59041,"isWinner":true},{"candidateName":"Rozzana Verder-Aliga","candidateIncumbent":false,"candidateParty":"D","voteCount":45546,"isWinner":false},{"candidateName":"Jackie Elward","candidateIncumbent":false,"candidateParty":"D","voteCount":41127,"isWinner":false},{"candidateName":"Jimih Jones","candidateIncumbent":false,"candidateParty":"R","voteCount":14703,"isWinner":false}],"winnerDateTime":"2024-03-15T01:24:31.539Z"},"6531":{"id":"6531","type":"apRace","location":"State of California","raceName":"State Senate, District 5","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":171623,"precinctsReportPercentage":99.09,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"5:10 PM","source":"AP","candidates":[{"candidateName":"Jim Shoemaker","candidateIncumbent":false,"candidateParty":"R","voteCount":74935,"isWinner":true},{"candidateName":"Jerry McNerney","candidateIncumbent":false,"candidateParty":"D","voteCount":57040,"isWinner":true},{"candidateName":"Carlos Villapudua","candidateIncumbent":false,"candidateParty":"D","voteCount":39648,"isWinner":false}],"winnerDateTime":"2024-03-13T20:07:46.382Z"},"6532":{"id":"6532","type":"apRace","location":"State of California","raceName":"State Senate, District 7","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":192446,"precinctsReportPercentage":98.72,"eevp":98.78,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:48 PM","source":"AP","candidates":[{"candidateName":"Jesse Arreguín","candidateIncumbent":false,"candidateParty":"D","voteCount":61837,"isWinner":true},{"candidateName":"Jovanka Beckles","candidateIncumbent":false,"candidateParty":"D","voteCount":34025,"isWinner":true},{"candidateName":"Dan Kalb","candidateIncumbent":false,"candidateParty":"D","voteCount":28842,"isWinner":false},{"candidateName":"Kathryn Lybarger","candidateIncumbent":false,"candidateParty":"D","voteCount":28041,"isWinner":false},{"candidateName":"Sandre Swanson","candidateIncumbent":false,"candidateParty":"D","voteCount":22862,"isWinner":false},{"candidateName":"Jeanne Solnordal","candidateIncumbent":false,"candidateParty":"R","voteCount":16839,"isWinner":false}],"winnerDateTime":"2024-03-16T00:58:11.533Z"},"6533":{"id":"6533","type":"apRace","location":"State of California","raceName":"State Senate, District 9","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Tim Grayson","candidateIncumbent":false,"candidateParty":"D","voteCount":0,"isWinner":true},{"candidateName":"Marisol Rubio","candidateIncumbent":false,"candidateParty":"D","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6534":{"id":"6534","type":"apRace","location":"State of California","raceName":"State Senate, District 11","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":228260,"precinctsReportPercentage":99.09,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Scott Wiener","candidateIncumbent":true,"candidateParty":"D","voteCount":166592,"isWinner":true},{"candidateName":"Yvette Corkrean","candidateIncumbent":false,"candidateParty":"R","voteCount":34438,"isWinner":true},{"candidateName":"Cynthia Cravens","candidateIncumbent":false,"candidateParty":"D","voteCount":18513,"isWinner":false},{"candidateName":"Jing Xiong","candidateIncumbent":false,"candidateParty":"NPP","voteCount":8717,"isWinner":false}],"winnerDateTime":"2024-03-12T02:01:51.597Z"},"6535":{"id":"6535","type":"apRace","location":"State of California","raceName":"State Senate, District 13","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":227191,"precinctsReportPercentage":98.88,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Josh Becker","candidateIncumbent":true,"candidateParty":"D","voteCount":167127,"isWinner":true},{"candidateName":"Alexander Glew","candidateIncumbent":false,"candidateParty":"R","voteCount":42788,"isWinner":true},{"candidateName":"Christina Laskowski","candidateIncumbent":false,"candidateParty":"R","voteCount":17276,"isWinner":false}],"winnerDateTime":"2024-03-12T01:56:24.964Z"},"6536":{"id":"6536","type":"apRace","location":"State of California","raceName":"State Senate, District 15","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":180231,"precinctsReportPercentage":98.81,"eevp":98.95,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"4:20 PM","source":"AP","candidates":[{"candidateName":"Dave Cortese","candidateIncumbent":true,"candidateParty":"D","voteCount":124440,"isWinner":true},{"candidateName":"Robert Howell","candidateIncumbent":false,"candidateParty":"R","voteCount":34173,"isWinner":true},{"candidateName":"Tony Loaiza","candidateIncumbent":false,"candidateParty":"R","voteCount":21618,"isWinner":false}],"winnerDateTime":"2024-03-13T01:15:45.365Z"},"6548":{"id":"6548","type":"apRace","location":"State of California","raceName":"State Senate, District 39","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":0,"uncontested":true,"precinctsReportPercentage":0,"eevp":0,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 20, 2024","timeUpdated":"4:55 PM","source":"AP","candidates":[{"candidateName":"Akilah Weber","candidateIncumbent":false,"candidateParty":"D","voteCount":0,"isWinner":true},{"candidateName":"Bob Divine","candidateIncumbent":false,"candidateParty":"R","voteCount":0,"isWinner":true}],"winnerDateTime":"2024-03-06T04:00:30.000Z"},"6611":{"id":"6611","type":"apRace","location":"State of California","raceName":"U.S. House of Representatives, District 11","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":188732,"precinctsReportPercentage":98.89,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 22, 2024","timeUpdated":"8:25 AM","source":"AP","candidates":[{"candidateName":"Nancy Pelosi","candidateIncumbent":true,"candidateParty":"D","voteCount":138285,"isWinner":true},{"candidateName":"Bruce Lou","candidateIncumbent":false,"candidateParty":"R","voteCount":16285,"isWinner":true},{"candidateName":"Marjorie Mikels","candidateIncumbent":false,"candidateParty":"D","voteCount":9363,"isWinner":false},{"candidateName":"Bianca Von Krieg","candidateIncumbent":false,"candidateParty":"D","voteCount":7634,"isWinner":false},{"candidateName":"Jason Zeng","candidateIncumbent":false,"candidateParty":"R","voteCount":6607,"isWinner":false},{"candidateName":"Jason Boyce","candidateIncumbent":false,"candidateParty":"D","voteCount":4325,"isWinner":false},{"candidateName":"Larry Nichelson","candidateIncumbent":false,"candidateParty":"R","voteCount":3482,"isWinner":false},{"candidateName":"Eve Del Castello","candidateIncumbent":false,"candidateParty":"R","voteCount":2751,"isWinner":false}],"winnerDateTime":"2024-03-12T00:31:55.445Z"},"8589":{"id":"8589","type":"apRace","location":"State of California","raceName":"U.S. Senate, Class I","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":7276537,"precinctsReportPercentage":99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:47 AM","source":"AP","candidates":[{"candidateName":"Adam Schiff","candidateIncumbent":false,"candidateParty":"D","voteCount":2299507,"isWinner":true},{"candidateName":"Steve Garvey","candidateIncumbent":false,"candidateParty":"R","voteCount":2292414,"isWinner":true},{"candidateName":"Katie Porter","candidateIncumbent":false,"candidateParty":"D","voteCount":1115606,"isWinner":false},{"candidateName":"Barbara Lee","candidateIncumbent":false,"candidateParty":"D","voteCount":714408,"isWinner":false},{"candidateName":"Eric Early","candidateIncumbent":false,"candidateParty":"R","voteCount":240723,"isWinner":false},{"candidateName":"James Bradley","candidateIncumbent":false,"candidateParty":"R","voteCount":98180,"isWinner":false},{"candidateName":"Christina Pascucci","candidateIncumbent":false,"candidateParty":"D","voteCount":61755,"isWinner":false},{"candidateName":"Sharleta Bassett","candidateIncumbent":false,"candidateParty":"R","voteCount":54422,"isWinner":false},{"candidateName":"Sarah Liew","candidateIncumbent":false,"candidateParty":"R","voteCount":38483,"isWinner":false},{"candidateName":"Laura Garza ","candidateIncumbent":false,"candidateParty":"NPP","voteCount":34320,"isWinner":false},{"candidateName":"Jonathan Reiss","candidateIncumbent":false,"candidateParty":"R","voteCount":34283,"isWinner":false},{"candidateName":"Sepi Gilani","candidateIncumbent":false,"candidateParty":"D","voteCount":34056,"isWinner":false},{"candidateName":"Gail Lightfoot","candidateIncumbent":false,"candidateParty":"Lib","voteCount":33046,"isWinner":false},{"candidateName":"Denice Gary-Pandol","candidateIncumbent":false,"candidateParty":"R","voteCount":25494,"isWinner":false},{"candidateName":"James Macauley","candidateIncumbent":false,"candidateParty":"R","voteCount":23168,"isWinner":false},{"candidateName":"Harmesh Kumar","candidateIncumbent":false,"candidateParty":"D","voteCount":21522,"isWinner":false},{"candidateName":"David Peterson","candidateIncumbent":false,"candidateParty":"D","voteCount":21076,"isWinner":false},{"candidateName":"Douglas Pierce","candidateIncumbent":false,"candidateParty":"D","voteCount":19371,"isWinner":false},{"candidateName":"Major Singh","candidateIncumbent":false,"candidateParty":"NPP","voteCount":16965,"isWinner":false},{"candidateName":"John Rose","candidateIncumbent":false,"candidateParty":"D","voteCount":14577,"isWinner":false},{"candidateName":"Perry Pound","candidateIncumbent":false,"candidateParty":"D","voteCount":14134,"isWinner":false},{"candidateName":"Raji Rab","candidateIncumbent":false,"candidateParty":"D","voteCount":13558,"isWinner":false},{"candidateName":"Mark Ruzon","candidateIncumbent":false,"candidateParty":"NPP","voteCount":13429,"isWinner":false},{"candidateName":"Forrest Jones","candidateIncumbent":false,"candidateParty":"AIP","voteCount":13027,"isWinner":false},{"candidateName":"Stefan Simchowitz","candidateIncumbent":false,"candidateParty":"R","voteCount":12717,"isWinner":false},{"candidateName":"Martin Veprauskas","candidateIncumbent":false,"candidateParty":"R","voteCount":9714,"isWinner":false},{"candidateName":"Don Grundmann","candidateIncumbent":false,"candidateParty":"NPP","voteCount":6582,"isWinner":false}],"winnerDateTime":"2024-03-06T05:01:46.589Z"},"8686":{"id":"8686","type":"apRace","location":"State of California","raceName":"President,","raceDescription":"Top candidate wins seat.","raceType":"top1","totalVotes":3589127,"precinctsReportPercentage":99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:48 AM","source":"AP","candidates":[{"candidateName":"Joe Biden","candidateIncumbent":true,"candidateParty":"D","voteCount":3200188,"isWinner":true},{"candidateName":"Marianne Williamson","candidateIncumbent":false,"candidateParty":"D","voteCount":145690,"isWinner":false},{"candidateName":"Dean Phillips","candidateIncumbent":false,"candidateParty":"D","voteCount":99981,"isWinner":false},{"candidateName":"Armando Perez-Serrato","candidateIncumbent":false,"candidateParty":"D","voteCount":42925,"isWinner":false},{"candidateName":"Gabriel Cornejo","candidateIncumbent":false,"candidateParty":"D","voteCount":41261,"isWinner":false},{"candidateName":"President Boddie","candidateIncumbent":false,"candidateParty":"D","voteCount":25373,"isWinner":false},{"candidateName":"Stephen Lyons","candidateIncumbent":false,"candidateParty":"D","voteCount":21008,"isWinner":false},{"candidateName":"Eban Cambridge","candidateIncumbent":false,"candidateParty":"D","voteCount":12701,"isWinner":false}],"winnerDateTime":"2024-03-06T04:12:27.559Z"},"8688":{"id":"8688","type":"apRace","location":"State of California","raceName":"President,","raceDescription":"Top candidate wins seat.","raceType":"top1","totalVotes":2466569,"precinctsReportPercentage":99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:47 AM","source":"AP","candidates":[{"candidateName":"Donald Trump","candidateIncumbent":false,"candidateParty":"R","voteCount":1953947,"isWinner":true},{"candidateName":"Nikki Haley","candidateIncumbent":false,"candidateParty":"R","voteCount":430792,"isWinner":false},{"candidateName":"Ron DeSantis","candidateIncumbent":false,"candidateParty":"R","voteCount":35581,"isWinner":false},{"candidateName":"Chris Christie","candidateIncumbent":false,"candidateParty":"R","voteCount":20164,"isWinner":false},{"candidateName":"Vivek Ramaswamy","candidateIncumbent":false,"candidateParty":"R","voteCount":11069,"isWinner":false},{"candidateName":"Rachel Swift","candidateIncumbent":false,"candidateParty":"R","voteCount":4231,"isWinner":false},{"candidateName":"David Stuckenberg","candidateIncumbent":false,"candidateParty":"R","voteCount":3895,"isWinner":false},{"candidateName":"Ryan Binkley","candidateIncumbent":false,"candidateParty":"R","voteCount":3563,"isWinner":false},{"candidateName":"Asa Hutchinson","candidateIncumbent":false,"candidateParty":"R","voteCount":3327,"isWinner":false}],"winnerDateTime":"2024-03-06T04:13:19.766Z"},"81993":{"id":"81993","type":"apRace","location":"State of California","raceName":"U.S. Senate, Class I Unexpired Term","raceDescription":"Top candidate wins seat.","raceType":"top2","totalVotes":7358837,"precinctsReportPercentage":99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:47 AM","source":"AP","candidates":[{"candidateName":"Steve Garvey","candidateIncumbent":false,"candidateParty":"R","voteCount":2444940,"isWinner":true},{"candidateName":"Adam Schiff","candidateIncumbent":false,"candidateParty":"D","voteCount":2155146,"isWinner":true},{"candidateName":"Katie Porter","candidateIncumbent":false,"candidateParty":"D","voteCount":1269194,"isWinner":false},{"candidateName":"Barbara Lee","candidateIncumbent":false,"candidateParty":"D","voteCount":863278,"isWinner":false},{"candidateName":"Eric Early","candidateIncumbent":false,"candidateParty":"R","voteCount":448788,"isWinner":false},{"candidateName":"Christina Pascucci","candidateIncumbent":false,"candidateParty":"D","voteCount":109421,"isWinner":false},{"candidateName":"Sepi Gilani","candidateIncumbent":false,"candidateParty":"D","voteCount":68070,"isWinner":false}],"winnerDateTime":"2024-03-06T04:31:08.186Z"},"82014":{"id":"82014","type":"apRace","location":"State of California","raceName":"Proposition, 1 - Behavioral Health Services Program","raceDescription":"Top candidate wins seat.","raceType":"top1","totalVotes":7221972,"precinctsReportPercentage":99,"eevp":99,"tabulationStatus":"Tabulation Paused","dateUpdated":"March 25, 2024","timeUpdated":"5:47 AM","source":"AP","candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":null,"voteCount":3624998,"isWinner":true},{"candidateName":"No","candidateIncumbent":false,"candidateParty":null,"voteCount":3596974,"isWinner":false}],"winnerDateTime":"2024-03-21T00:11:06.265Z"},"timeLoaded":"March 28, 2024 4:46 PM","nationalRacesLoaded":true,"localRacesLoaded":true,"overrides":[{"id":"5921","raceName":"U.S. House of Representatives, District 7","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5922","raceName":"U.S. House of Representatives, District 8","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5924","raceName":"U.S. House of Representatives, District 10","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5926","raceName":"U.S. House of Representatives, District 12","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/alameda/congress-12th-district"},{"id":"5928","raceName":"U.S. House of Representatives, District 14","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5930","raceName":"U.S. House of Representatives, District 16","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/california/congress-16th-district"},{"id":"5931","raceName":"U.S. House of Representatives, District 17","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5932","raceName":"U.S. House of Representatives, District 18","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5963","raceName":"State Assembly, District 2","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5972","raceName":"State Assembly, District 11","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5973","raceName":"State Assembly, District 12","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5975","raceName":"State Assembly, District 14","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5976","raceName":"State Assembly, District 15","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/contracosta/state-assembly"},{"id":"5977","raceName":"State Assembly, District 16","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5978","raceName":"State Assembly, District 17","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5979","raceName":"State Assembly, District 18","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5980","raceName":"State Assembly, District 19","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5981","raceName":"State Assembly, District 20","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5982","raceName":"State Assembly, District 21","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"5984","raceName":"State Assembly, District 23","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/california/state-assembly-23rd-district"},{"id":"5987","raceName":"State Assembly, District 26","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/santaclara/state-assembly-26th-district"},{"id":"5989","raceName":"State Assembly, District 28","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6010","raceName":"State Assembly, District 4","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6018","raceName":"U.S. House of Representatives, District 2","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6020","raceName":"U.S. House of Representatives, District 4","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6025","raceName":"U.S. House of Representatives, District 9","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6031","raceName":"U.S. House of Representatives, District 15","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6035","raceName":"U.S. House of Representatives, District 19","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6067","raceName":"State Assembly, District 4","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6087","raceName":"State Assembly, District 24","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6088","raceName":"State Assembly, District 25","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6092","raceName":"State Assembly, District 29","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6223","raceName":"U.S. House of Representatives, District 4","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6530","raceName":"State Senate, District 3","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/california/state-senate-3rd-district"},{"id":"6531","raceName":"State Senate, District 5","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6532","raceName":"State Senate, District 7","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/california/state-senate-7th-district"},{"id":"6533","raceName":"State Senate, District 9","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6534","raceName":"State Senate, District 11","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6535","raceName":"State Senate, District 13","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6536","raceName":"State Senate, District 15","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"6611","raceName":"U.S. House of Representatives, District 11","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":""},{"id":"8589","raceName":"U.S. Senate (Full Term)","raceDescription":"Top two candidates advance to general election.","raceReadTheStory":"https://www.kqed.org/elections/results/california/senator"},{"id":"8686","raceName":"California Democratic Presidential Primary","raceDescription":"Candidates are competing for 496 delegates.","raceReadTheStory":"https://www.kqed.org/elections/results/president/democrat"},{"id":"8688","raceName":"California Republican Presidential Primary","raceDescription":"Candidates are competing for 169 delegates.","raceReadTheStory":"https://kqed.org/elections/results/president/republican"},{"id":"81993","raceName":"U.S. Senate (Partial/Unexpired Term)","raceDescription":"Top two candidates advance to general election."},{"id":"82014","raceName":"Proposition 1","raceDescription":"Bond and mental health reforms. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/california/proposition-1"}],"AlamedaJudge5":{"id":"AlamedaJudge5","type":"localRace","location":"Alameda","raceName":"Superior Court Judge, Office 5","raceDescription":"Top candidate wins seat.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":200323,"candidates":[{"candidateName":"Terry Wiley","candidateIncumbent":true,"candidateParty":"","voteCount":200323}]},"AlamedaJudge12":{"id":"AlamedaJudge12","type":"localRace","location":"Alameda","raceName":"Superior Court Judge, Office 12","raceDescription":"Top candidate wins seat.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":240510,"candidates":[{"candidateName":"Mark Fickes","candidateIncumbent":false,"candidateParty":"","voteCount":132830},{"candidateName":"Michael P. Johnson","candidateIncumbent":false,"candidateParty":"","voteCount":107680}]},"AlamedaBoard2":{"id":"AlamedaBoard2","type":"localRace","location":"Alameda","raceName":"Board of Education, Trustee Area 2","raceDescription":"Top candidate wins seat.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":33526,"candidates":[{"candidateName":"John Lewis","candidateIncumbent":false,"candidateParty":"","voteCount":6928},{"candidateName":"Angela Normand","candidateIncumbent":true,"candidateParty":"","voteCount":26598}]},"AlamedaBoard5":{"id":"AlamedaBoard5","type":"localRace","location":"Alameda","raceName":"Board of Education, Trustee Area 5","raceDescription":"Top candidate wins seat.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":26032,"candidates":[{"candidateName":"Guadalupe \"Lupe\" Angulo","candidateIncumbent":false,"candidateParty":"","voteCount":7508},{"candidateName":"Janevette Cole","candidateIncumbent":true,"candidateParty":"","voteCount":13313},{"candidateName":"Joe Orlando Ramos","candidateIncumbent":false,"candidateParty":"","voteCount":5211}]},"AlamedaBoard6":{"id":"AlamedaBoard6","type":"localRace","location":"Alameda","raceName":"Board of Education, Trustee Area 6","raceDescription":"Top candidate wins seat.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":30807,"candidates":[{"candidateName":"John Guerrero","candidateIncumbent":false,"candidateParty":"","voteCount":9964},{"candidateName":"Eileen McDonald","candidateIncumbent":true,"candidateParty":"","voteCount":20843}]},"AlamedaSup1":{"id":"AlamedaSup1","type":"localRace","location":"Alameda","raceName":"Board of Supervisors, District 1","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":40987,"candidates":[{"candidateName":"David Haubert","candidateIncumbent":true,"candidateParty":"","voteCount":40987}]},"AlamedaSup2":{"id":"AlamedaSup2","type":"localRace","location":"Alameda","raceName":"Board of Supervisors, District 2","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top2","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":30978,"candidates":[{"candidateName":"Elisa Márquez","candidateIncumbent":true,"candidateParty":"","voteCount":30978}]},"AlamedaSup4":{"id":"AlamedaSup4","type":"localRace","location":"Alameda","raceName":"Board of Supervisors, District 4","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/alameda/supervisor-4th-district","raceType":"top2","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":56948,"candidates":[{"candidateName":"Jennifer Esteen","candidateIncumbent":false,"candidateParty":"","voteCount":22371},{"candidateName":"Nate Miley","candidateIncumbent":true,"candidateParty":"","voteCount":34577}]},"AlamedaSup5":{"id":"AlamedaSup5","type":"localRace","location":"Alameda","raceName":"Board of Supervisors, District 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/alameda/supervisor-5th-district","raceType":"top2","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":80942,"candidates":[{"candidateName":"Ben Bartlett","candidateIncumbent":false,"candidateParty":"","voteCount":13499},{"candidateName":"Nikki Fortunato Bas","candidateIncumbent":false,"candidateParty":"","voteCount":27555},{"candidateName":"John J. Bauters","candidateIncumbent":false,"candidateParty":"","voteCount":16763},{"candidateName":"Ken Berrick","candidateIncumbent":false,"candidateParty":"","voteCount":7508},{"candidateName":"Omar Farmer","candidateIncumbent":false,"candidateParty":"","voteCount":1238},{"candidateName":"Gregory Hodge","candidateIncumbent":false,"candidateParty":"","voteCount":3417},{"candidateName":"Chris Moore","candidateIncumbent":false,"candidateParty":"","voteCount":7412},{"candidateName":"Gerald Pechenuk","candidateIncumbent":false,"candidateParty":"","voteCount":305},{"candidateName":"Lorrel Plimier","candidateIncumbent":false,"candidateParty":"","voteCount":3245}]},"AlamedaBoard7":{"id":"AlamedaBoard7","type":"localRace","location":"Alameda","raceName":"Flood Control & Water Conservation District Director, Zone 7, Full Term","raceDescription":"Top three candidates win seat.","raceReadTheStory":"","raceType":"top3","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":134216,"candidates":[{"candidateName":"Alan Burnham","candidateIncumbent":false,"candidateParty":"","voteCount":15710},{"candidateName":"Sandy Figuers","candidateIncumbent":false,"candidateParty":"","voteCount":22435},{"candidateName":"Laurene K. Green","candidateIncumbent":false,"candidateParty":"","voteCount":30310},{"candidateName":"Kathy Narum","candidateIncumbent":true,"candidateParty":"","voteCount":23815},{"candidateName":"Seema Badar","candidateIncumbent":false,"candidateParty":"","voteCount":7456},{"candidateName":"Catherine Brown","candidateIncumbent":false,"candidateParty":"","voteCount":34490}]},"AlamedaAuditor":{"id":"AlamedaAuditor","type":"localRace","location":"Alameda","raceName":"Oakland Auditor","raceDescription":"Top candidate wins seat.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":59132,"candidates":[{"candidateName":"Michael Houston","candidateIncumbent":true,"candidateParty":"","voteCount":59132}]},"AlamedaMeasureA":{"id":"AlamedaMeasureA","type":"localRace","location":"Alameda","raceName":"Measure A","raceDescription":"Alameda County. Civil service. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":281953,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":167675},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":114278}]},"AlamedaMeasureB":{"id":"AlamedaMeasureB","type":"localRace","location":"Alameda","raceName":"Measure B","raceDescription":"Alameda County. Recall rules. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/alameda/measure-b","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":282299,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":181965},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":100334}]},"AlamedaMeasureD":{"id":"AlamedaMeasureD","type":"localRace","location":"Alameda","raceName":"Measure D","raceDescription":"Oakland. Appropriations limit. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":79681,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":59767},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":19914}]},"AlamedaMeasureE":{"id":"AlamedaMeasureE","type":"localRace","location":"Alameda","raceName":"Measure E","raceDescription":"Alameda Unified School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":22648,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":17246},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":5402}]},"AlamedaMeasureF":{"id":"AlamedaMeasureF","type":"localRace","location":"Alameda","raceName":"Measure F","raceDescription":"Piedmont. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":4848,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":3670},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":1178}]},"AlamedaMeasureG":{"id":"AlamedaMeasureG","type":"localRace","location":"Alameda","raceName":"Measure G","raceDescription":"Albany Unified School District. Parcel tax. Passes with 2/3 vote. ","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":5886,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":4640},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":1246}]},"AlamedaMeasureH":{"id":"AlamedaMeasureH","type":"localRace","location":"Alameda","raceName":"Measure H","raceDescription":"Berkeley Unified School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":33290,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":29379},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":3911}]},"AlamedaMeasureI":{"id":"AlamedaMeasureI","type":"localRace","location":"Alameda","raceName":"Measure I","raceDescription":"Hayward Unified School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":21895,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":14122},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":7773}]},"AlamedaMeasureJ":{"id":"AlamedaMeasureJ","type":"localRace","location":"Alameda","raceName":"Measure J","raceDescription":"San Leandro Unified School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:04 PM","dateUpdated":"March 20, 2024","totalVotes":12321,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":7773},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":4548}]},"CCD2":{"id":"CCD2","type":"localRace","location":"Contra Costa","raceName":"Board of Supervisors, District 2","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:47 PM","dateUpdated":"March 22, 2024","totalVotes":45753,"candidates":[{"candidateName":"Candace Andersen","candidateIncumbent":true,"candidateParty":"","voteCount":45753}]},"CCD3":{"id":"CCD3","type":"localRace","location":"Contra Costa","raceName":"Board of Supervisors, District 3","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"6:47 PM","dateUpdated":"March 22, 2024","totalVotes":25114,"candidates":[{"candidateName":"Diane Burgis","candidateIncumbent":true,"candidateParty":"","voteCount":25114}]},"CCD5":{"id":"CCD5","type":"localRace","location":"Contra Costa","raceName":"Board of Supervisors, District 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/contracosta/supervisor-5th-district","raceType":"top2","timeUpdated":"6:47 PM","dateUpdated":"March 22, 2024","totalVotes":37018,"candidates":[{"candidateName":"Mike Barbanica","candidateIncumbent":false,"candidateParty":"","voteCount":14330},{"candidateName":"Jelani Killings","candidateIncumbent":false,"candidateParty":"","voteCount":5674},{"candidateName":"Shanelle Scales-Preston","candidateIncumbent":false,"candidateParty":"","voteCount":12986},{"candidateName":"Iztaccuauhtli Hector Gonzalez","candidateIncumbent":false,"candidateParty":"","voteCount":4028}]},"CCMeasureA":{"id":"CCMeasureA","type":"localRace","location":"Contra Costa","raceName":"Measure A","raceDescription":"Martinez. Appoint City Clerk. Passes with a majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:47 PM","dateUpdated":"March 22, 2024","totalVotes":11509,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":7552},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":3957}]},"CCMeasureB":{"id":"CCMeasureB","type":"localRace","location":"Contra Costa","raceName":"Measure B","raceDescription":"Antioch Unified School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:47 PM","dateUpdated":"March 22, 2024","totalVotes":17961,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":10394},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":7567}]},"CCMeasureC":{"id":"CCMeasureC","type":"localRace","location":"Contra Costa","raceName":"Measure C","raceDescription":"Martinez Unified School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:47 PM","dateUpdated":"March 22, 2024","totalVotes":9225,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":6914},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":2311}]},"CCMeasureD":{"id":"CCMeasureD","type":"localRace","location":"Contra Costa","raceName":"Measure D","raceDescription":"Moraga School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:47 PM","dateUpdated":"March 22, 2024","totalVotes":6006,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":4051},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":1955}]},"MarinD2":{"id":"MarinD2","type":"localRace","location":"Marin","raceName":"Board of Supervisors, District 2","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/marin/supervisor-2nd-district","raceType":"top2","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":18466,"candidates":[{"candidateName":"Brian Colbert","candidateIncumbent":false,"candidateParty":"","voteCount":7971},{"candidateName":"Heather McPhail Sridharan","candidateIncumbent":false,"candidateParty":"","voteCount":4851},{"candidateName":"Ryan O'Neil","candidateIncumbent":false,"candidateParty":"","voteCount":2647},{"candidateName":"Gabe Paulson","candidateIncumbent":false,"candidateParty":"","voteCount":2997}]},"MarinD3":{"id":"MarinD3","type":"localRace","location":"Marin","raceName":"Board of Supervisors, District 3","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":13274,"candidates":[{"candidateName":"Stephanie Moulton-Peters","candidateIncumbent":true,"candidateParty":"","voteCount":13274}]},"MarinD4":{"id":"MarinD4","type":"localRace","location":"Marin","raceName":"Board of Supervisors, District 4","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":12986,"candidates":[{"candidateName":"Dennis Rodoni","candidateIncumbent":true,"candidateParty":"","voteCount":10086},{"candidateName":"Francis Drouillard","candidateIncumbent":false,"candidateParty":"","voteCount":2900}]},"MarinLarkspurCC":{"id":"MarinLarkspurCC","type":"localRace","location":"Marin","raceName":"Larkspur City Council (Short Term)","raceDescription":"Top candidate wins seat.","raceReadTheStory":"","raceType":"top1","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":4176,"candidates":[{"candidateName":"Stephanie Andre","candidateIncumbent":false,"candidateParty":"","voteCount":2514},{"candidateName":"Claire Paquette","candidateIncumbent":false,"candidateParty":"","voteCount":1008},{"candidateName":"Lana Scott","candidateIncumbent":false,"candidateParty":"","voteCount":654}]},"MarinRossCouncil":{"id":"MarinRossCouncil","type":"localRace","location":"Marin","raceName":"Ross Town Council","raceDescription":"Top three candidates win seat.","raceReadTheStory":"","raceType":"top3","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":1740,"candidates":[{"candidateName":"Charles William \"Bill\" Kircher, Jr.","candidateIncumbent":false,"candidateParty":"","voteCount":536},{"candidateName":"Mathew Salter","candidateIncumbent":false,"candidateParty":"","voteCount":502},{"candidateName":"Shadi Aboukhater","candidateIncumbent":false,"candidateParty":"","voteCount":187},{"candidateName":"Teri Dowling","candidateIncumbent":false,"candidateParty":"","voteCount":515}]},"MarinMeasureA":{"id":"MarinMeasureA","type":"localRace","location":"Marin","raceName":"Measure A","raceDescription":"Tamalpais Union High School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":45345,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":24376},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":20969}]},"MarinMeasureB":{"id":"MarinMeasureB","type":"localRace","location":"Marin","raceName":"Measure B","raceDescription":"Petaluma Joint Union High School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":132,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":62},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":70}]},"MarinMeasureC":{"id":"MarinMeasureC","type":"localRace","location":"Marin","raceName":"Measure C","raceDescription":"Belvedere. Appropriation limit. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":870,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":679},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":191}]},"MarinMeasureD":{"id":"MarinMeasureD","type":"localRace","location":"Marin","raceName":"Measure D","raceDescription":"Larkspur. Rent stabilization. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/marin/measure-d","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":4955,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":2573},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":2382}]},"MarinMeasureE":{"id":"MarinMeasureE","type":"localRace","location":"Marin","raceName":"Measure E","raceDescription":"Ross. Special tax. Passes with 2/3 vote.","raceReadTheStory":"https://www.kqed.org/elections/results/marin/measure-e","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":874,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":683},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":191}]},"MarinMeasureF":{"id":"MarinMeasureF","type":"localRace","location":"Marin","raceName":"Measure F","raceDescription":"San Anselmo. Flood Control and Water Conservation District. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":5193,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":3083},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":2110}]},"MarinMeasureG":{"id":"MarinMeasureG","type":"localRace","location":"Marin","raceName":"Measure G","raceDescription":"Bel Marin Keys Community Services District. Special tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":830,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":661},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":169}]},"MarinMeasureH":{"id":"MarinMeasureH","type":"localRace","location":"Marin","raceName":"Measure H","raceDescription":"Marinwood Community Services District. Appropriations limit, fire protection. Passes with a majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":1738,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":1369},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":369}]},"MarinMeasureI":{"id":"MarinMeasureI","type":"localRace","location":"Marin","raceName":"Measure I","raceDescription":"Marinwood Community Services District. Appropriations limit, parks. Passes with a majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:54 PM","dateUpdated":"March 27, 2024","totalVotes":1735,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":1336},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":399}]},"NapaD2":{"id":"NapaD2","type":"localRace","location":"Napa","raceName":"Board of Supervisors, District 2","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"6:51 PM","dateUpdated":"March 26, 2024","totalVotes":8351,"candidates":[{"candidateName":"Liz Alessio","candidateIncumbent":false,"candidateParty":"","voteCount":6340},{"candidateName":"Doris Gentry","candidateIncumbent":false,"candidateParty":"","voteCount":2011}]},"NapaD4":{"id":"NapaD4","type":"localRace","location":"Napa","raceName":"Board of Supervisors, District 4","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/napa/supervisor-4th-district","raceType":"top1","timeUpdated":"6:51 PM","dateUpdated":"March 26, 2024","totalVotes":7306,"candidates":[{"candidateName":"Amber Manfree","candidateIncumbent":false,"candidateParty":"","voteCount":3913},{"candidateName":"Pete Mott","candidateIncumbent":false,"candidateParty":"","voteCount":3393}]},"NapaD5":{"id":"NapaD5","type":"localRace","location":"Napa","raceName":"Board of Supervisors, District 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/napa/supervisor-5th-district","raceType":"top1","timeUpdated":"6:51 PM","dateUpdated":"March 26, 2024","totalVotes":5269,"candidates":[{"candidateName":"Mariam Aboudamous","candidateIncumbent":false,"candidateParty":"","voteCount":2336},{"candidateName":"Belia Ramos","candidateIncumbent":true,"candidateParty":"","voteCount":2933}]},"NapaMeasureD":{"id":"NapaMeasureD","type":"localRace","location":"Napa","raceName":"Measure D","raceDescription":"Howell Mountain Elementary School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:51 PM","dateUpdated":"March 26, 2024","totalVotes":741,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":367},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":374}]},"NapaMeasureU":{"id":"NapaMeasureU","type":"localRace","location":"Napa","raceName":"Measure U","raceDescription":"Lake Berryessa Resort Improvement District. Appropriations limit. Passes with majority vote. ","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:51 PM","dateUpdated":"March 26, 2024","totalVotes":86,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":63},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":23}]},"NapaMeasureU1":{"id":"NapaMeasureU1","type":"localRace","location":"Napa","raceName":"Measure U","raceDescription":"Yountville. Appropriations limit. Passes with majority vote. ","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:51 PM","dateUpdated":"March 26, 2024","totalVotes":925,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":793},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":132}]},"SFJudge1":{"id":"SFJudge1","type":"localRace","location":"San Francisco","raceName":"Superior Court Judge, Seat 1","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/sanfrancisco/superior-court-seat-1","raceType":"top1","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":202960,"candidates":[{"candidateName":"Michael Begert","candidateIncumbent":true,"candidateParty":"","voteCount":124943},{"candidateName":"Chip Zecher","candidateIncumbent":false,"candidateParty":"","voteCount":78017}]},"SFJudge13":{"id":"SFJudge13","type":"localRace","location":"San Francisco","raceName":"Superior Court Judge, Seat 13","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/sanfrancisco/superior-court-seat-13","raceType":"top1","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":202386,"candidates":[{"candidateName":"Jean Myungjin Roland","candidateIncumbent":false,"candidateParty":"","voteCount":90012},{"candidateName":"Patrick S. Thompson","candidateIncumbent":true,"candidateParty":"","voteCount":112374}]},"SFPropA":{"id":"SFPropA","type":"localRace","location":"San Francisco","raceName":"Proposition A","raceDescription":"Housing bond. Passes with 2/3 vote.","raceReadTheStory":"https://www.kqed.org/elections/results/sanfrancisco/proposition-a","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":225187,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":158497},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":66690}]},"SFPropB":{"id":"SFPropB","type":"localRace","location":"San Francisco","raceName":"Proposition B","raceDescription":"Police staffing. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":222954,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":61580},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":161374}]},"SFPropC":{"id":"SFPropC","type":"localRace","location":"San Francisco","raceName":"Proposition C","raceDescription":"Transfer tax exemption. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":220349,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":116311},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":104038}]},"SFPropD":{"id":"SFPropD","type":"localRace","location":"San Francisco","raceName":"Proposition D","raceDescription":"Ethics laws. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":222615,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":198584},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":24031}]},"SFPropE":{"id":"SFPropE","type":"localRace","location":"San Francisco","raceName":"Proposition E","raceDescription":"Police policies. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/sanfrancisco/proposition-e","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":222817,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":120529},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":102288}]},"SFPropF":{"id":"SFPropF","type":"localRace","location":"San Francisco","raceName":"Proposition F","raceDescription":"Drug screening. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/sanfrancisco/proposition-f","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":224004,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":130214},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":93790}]},"SFPropG":{"id":"SFPropG","type":"localRace","location":"San Francisco","raceName":"Proposition G","raceDescription":"Eighth-grade algebra. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 21, 2024","totalVotes":222704,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":182066},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":40638}]},"SMJudge4":{"id":"SMJudge4","type":"localRace","location":"San Mateo","raceName":"Superior Court Judge, Office 4","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":108848,"candidates":[{"candidateName":"Sarah Burdick","candidateIncumbent":false,"candidateParty":"","voteCount":108848}]},"SMD1":{"id":"SMD1","type":"localRace","location":"San Mateo","raceName":"Board of Supervisors, District 1","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/sanmateo/supervisor-1st-district","raceType":"top1","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":29629,"candidates":[{"candidateName":"Jackie Speier","candidateIncumbent":false,"candidateParty":"","voteCount":20341},{"candidateName":"Ann Schneider","candidateIncumbent":false,"candidateParty":"","voteCount":9288}]},"SMD4":{"id":"SMD4","type":"localRace","location":"San Mateo","raceName":"Board of Supervisors, District 4","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/sanmateo/supervisor-4th-district","raceType":"top2","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":22711,"candidates":[{"candidateName":"Antonio Lopez","candidateIncumbent":false,"candidateParty":"","voteCount":5725},{"candidateName":"Lisa Gauthier","candidateIncumbent":false,"candidateParty":"","voteCount":10354},{"candidateName":"Celeste Brevard","candidateIncumbent":false,"candidateParty":"","voteCount":1267},{"candidateName":"Paul Bocanegra","candidateIncumbent":false,"candidateParty":"","voteCount":1909},{"candidateName":"Maggie Cornejo","candidateIncumbent":false,"candidateParty":"","voteCount":3456}]},"SMD5":{"id":"SMD5","type":"localRace","location":"San Mateo","raceName":"Board of Supervisors, District 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":19922,"candidates":[{"candidateName":"David Canepa","candidateIncumbent":true,"candidateParty":"","voteCount":19922}]},"SMMeasureB":{"id":"SMMeasureB","type":"localRace","location":"San Mateo","raceName":"Measure B","raceDescription":"County Service Area #1 (Highlands). Special tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":1549,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":1360},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":189}]},"SMMeasureC":{"id":"SMMeasureC","type":"localRace","location":"San Mateo","raceName":"Measure C","raceDescription":"Jefferson Elementary School District. Parcel tax. Passes with 2/3 vote","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":12226,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":8538},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":3688}]},"SMMeasureE":{"id":"SMMeasureE","type":"localRace","location":"San Mateo","raceName":"Measure E","raceDescription":"Woodside Elementary School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":1390,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":909},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":481}]},"SMMeasureG":{"id":"SMMeasureG","type":"localRace","location":"San Mateo","raceName":"Measure G","raceDescription":"Pacifica School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":11541,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":7064},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":4477}]},"SMMeasureH":{"id":"SMMeasureH","type":"localRace","location":"San Mateo","raceName":"Measure H","raceDescription":"San Carlos School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"6:50 PM","dateUpdated":"March 27, 2024","totalVotes":9935,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":6280},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":3655}]},"SCJudge5":{"id":"SCJudge5","type":"localRace","location":"Santa Clara","raceName":"Superior Court Judge, Office 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":301837,"candidates":[{"candidateName":"Jay Boyarsky","candidateIncumbent":false,"candidateParty":"","voteCount":142488},{"candidateName":"Nicole M. Ford","candidateIncumbent":false,"candidateParty":"","voteCount":52125},{"candidateName":"Johnene Linda Stebbins","candidateIncumbent":false,"candidateParty":"","voteCount":107224}]},"SCD2":{"id":"SCD2","type":"localRace","location":"Santa Clara","raceName":"Board of Supervisors, District 2","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/santaclara/supervisor-2nd-district","raceType":"top2","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":44037,"candidates":[{"candidateName":"Corina Herrera-Loera","candidateIncumbent":false,"candidateParty":"","voteCount":10513},{"candidateName":"Jennifer Margaret Celaya","candidateIncumbent":false,"candidateParty":"","voteCount":2392},{"candidateName":"Madison Nguyen","candidateIncumbent":false,"candidateParty":"","voteCount":12789},{"candidateName":"Betty Duong","candidateIncumbent":false,"candidateParty":"","voteCount":14024},{"candidateName":"Nelson McElmurry","candidateIncumbent":false,"candidateParty":"","voteCount":4319}]},"SCD3":{"id":"SCD3","type":"localRace","location":"Santa Clara","raceName":"Board of Supervisors, District 3","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":42531,"candidates":[{"candidateName":"Otto Lee","candidateIncumbent":true,"candidateParty":"","voteCount":42531}]},"SCD5":{"id":"SCD5","type":"localRace","location":"Santa Clara","raceName":"Board of Supervisors, District 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/santaclara/supervisor-5th-district","raceType":"top2","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":88675,"candidates":[{"candidateName":"Margaret Abe-Koga","candidateIncumbent":false,"candidateParty":"","voteCount":37157},{"candidateName":"Sally J. Lieber","candidateIncumbent":false,"candidateParty":"","voteCount":21958},{"candidateName":"Barry Chang","candidateIncumbent":false,"candidateParty":"","voteCount":6161},{"candidateName":"Peter C. Fung","candidateIncumbent":false,"candidateParty":"","voteCount":17883},{"candidateName":"Sandy Sans","candidateIncumbent":false,"candidateParty":"","voteCount":5516}]},"SCSJMayor":{"id":"SCSJMayor","type":"localRace","location":"Santa Clara","raceName":"San José Mayor","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":167001,"candidates":[{"candidateName":"Matt Mahan","candidateIncumbent":true,"candidateParty":"","voteCount":144649},{"candidateName":"Tyrone Wade","candidateIncumbent":false,"candidateParty":"","voteCount":22352}]},"SCSJD2":{"id":"SCSJD2","type":"localRace","location":"Santa Clara","raceName":"San José City Council, District 2","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top2","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":14126,"candidates":[{"candidateName":"Joe Lopez","candidateIncumbent":false,"candidateParty":"","voteCount":4947},{"candidateName":"Pamela Campos","candidateIncumbent":false,"candidateParty":"","voteCount":3435},{"candidateName":"Vanessa Sandoval","candidateIncumbent":false,"candidateParty":"","voteCount":2718},{"candidateName":"Babu Prasad","candidateIncumbent":false,"candidateParty":"","voteCount":3026}]},"SCSJD4":{"id":"SCSJD4","type":"localRace","location":"Santa Clara","raceName":"San José City Council, District 4","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":14317,"candidates":[{"candidateName":"Kansen Chu","candidateIncumbent":false,"candidateParty":"","voteCount":5927},{"candidateName":"David Cohen","candidateIncumbent":true,"candidateParty":"","voteCount":8390}]},"SCSJD6":{"id":"SCSJD6","type":"localRace","location":"Santa Clara","raceName":"San José City Council, District 6","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top2","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":25102,"candidates":[{"candidateName":"David Cohen","candidateIncumbent":false,"candidateParty":"","voteCount":9872},{"candidateName":"Alex Shoor","candidateIncumbent":false,"candidateParty":"","voteCount":3850},{"candidateName":"Angelo \"A.J.\" Pasciuti","candidateIncumbent":false,"candidateParty":"","voteCount":2688},{"candidateName":"Michael Mulcahy","candidateIncumbent":false,"candidateParty":"","voteCount":8692}]},"SCSJD8":{"id":"SCSJD8","type":"localRace","location":"Santa Clara","raceName":"San José City Council, District 8","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top2","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":21452,"candidates":[{"candidateName":"Tam Truong","candidateIncumbent":false,"candidateParty":"","voteCount":6980},{"candidateName":"Domingo Candelas","candidateIncumbent":true,"candidateParty":"","voteCount":8463},{"candidateName":"Sukhdev Singh Bainiwal","candidateIncumbent":false,"candidateParty":"","voteCount":5509},{"candidateName":"Surinder Kaur Dhaliwal","candidateIncumbent":false,"candidateParty":"","voteCount":500}]},"SCSJD10":{"id":"SCSJD10","type":"localRace","location":"Santa Clara","raceName":"San José City Council, District 10","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top2","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":22792,"candidates":[{"candidateName":"George Casey","candidateIncumbent":false,"candidateParty":"","voteCount":8801},{"candidateName":"Arjun Batra","candidateIncumbent":true,"candidateParty":"","voteCount":8351},{"candidateName":"Lenka Wright","candidateIncumbent":false,"candidateParty":"","voteCount":5640}]},"SCMeasureA":{"id":"SCMeasureA","type":"localRace","location":"Santa Clara","raceName":"Measure A","raceDescription":"Santa Clara. Appointed city clerk. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":20313,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":6579},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":13734}]},"SCMeasureB":{"id":"SCMeasureB","type":"localRace","location":"Santa Clara","raceName":"Measure B","raceDescription":"Santa Clara. Appointed police chief. Passes with majority vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":20565,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":5679},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":14886}]},"SCMeasureC":{"id":"SCMeasureC","type":"localRace","location":"Santa Clara","raceName":"Measure C","raceDescription":"Sunnyvale School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:05 PM","dateUpdated":"March 27, 2024","totalVotes":14649,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":10256},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":4393}]},"SolanoD15":{"id":"SolanoD15","type":"localRace","location":"Solano","raceName":"Superior Court Judge, Department 15","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":81684,"candidates":[{"candidateName":"Mike Thompson","candidateIncumbent":false,"candidateParty":"","voteCount":36828},{"candidateName":"Bryan J. Kim","candidateIncumbent":false,"candidateParty":"","voteCount":44856}]},"SolanoD1":{"id":"SolanoD1","type":"localRace","location":"Solano","raceName":"Board of Supervisors, District 1","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/solano/supervisor-1st-district","raceType":"","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":13778,"candidates":[{"candidateName":"Michael Wilson","candidateIncumbent":false,"candidateParty":"","voteCount":6399},{"candidateName":"Cassandra James","candidateIncumbent":false,"candidateParty":"","voteCount":7379}]},"SolanoD2":{"id":"SolanoD2","type":"localRace","location":"Solano","raceName":"Board of Supervisors, District 2","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":19895,"candidates":[{"candidateName":"Monica Brown","candidateIncumbent":true,"candidateParty":"","voteCount":10947},{"candidateName":"Nora Dizon","candidateIncumbent":false,"candidateParty":"","voteCount":3134},{"candidateName":"Rochelle Sherlock","candidateIncumbent":false,"candidateParty":"","voteCount":5814}]},"SolanoD5":{"id":"SolanoD5","type":"localRace","location":"Solano","raceName":"Board of Supervisors, District 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":17881,"candidates":[{"candidateName":"Mitch Mashburn","candidateIncumbent":true,"candidateParty":"","voteCount":11203},{"candidateName":"Chadwick J. Ledoux","candidateIncumbent":false,"candidateParty":"","voteCount":6678}]},"SolanoEducation":{"id":"SolanoEducation","type":"localRace","location":"Solano","raceName":"Sacramento County Board of Education","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":3650,"candidates":[{"candidateName":"Heather Davis","candidateIncumbent":true,"candidateParty":"","voteCount":2960},{"candidateName":"Shazleen Khan","candidateIncumbent":false,"candidateParty":"","voteCount":690}]},"SolanoMeasureA":{"id":"SolanoMeasureA","type":"localRace","location":"Solano","raceName":"Measure A","raceDescription":"Benicia. Hotel tax. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/solano/measure-a","raceType":"yesNo","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":10133,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":7867},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":2266}]},"SolanoMeasureB":{"id":"SolanoMeasureB","type":"localRace","location":"Solano","raceName":"Measure B","raceDescription":"Benicia. Sales tax. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/solano/measure-b","raceType":"yesNo","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":10161,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":7335},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":2826}]},"SolanoMeasureC":{"id":"SolanoMeasureC","type":"localRace","location":"Solano","raceName":"Measure C","raceDescription":"Benicia Unified School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":10109,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":6313},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":3796}]},"SolanoMeasureN":{"id":"SolanoMeasureN","type":"localRace","location":"Solano","raceName":"Measure N","raceDescription":"Davis Joint Unified School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:06 PM","dateUpdated":"March 26, 2024","totalVotes":15,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":5},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":10}]},"SonomaJudge3":{"id":"SonomaJudge3","type":"localRace","location":"Sonoma","raceName":"Superior Court Judge, Office 3","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":114898,"candidates":[{"candidateName":"Kristine M. Burk","candidateIncumbent":false,"candidateParty":"","voteCount":79204},{"candidateName":"Beki Berrey","candidateIncumbent":false,"candidateParty":"","voteCount":35694}]},"SonomaJudge4":{"id":"SonomaJudge4","type":"localRace","location":"Sonoma","raceName":"Superior Court Judge, Office 4","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":86439,"candidates":[{"candidateName":"Paul J. Lozada","candidateIncumbent":false,"candidateParty":"","voteCount":86439}]},"SonomaJudge6":{"id":"SonomaJudge6","type":"localRace","location":"Sonoma","raceName":"Superior Court Judge, Office 6","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":117473,"candidates":[{"candidateName":"Omar Figueroa","candidateIncumbent":false,"candidateParty":"","voteCount":42031},{"candidateName":"Kenneth English","candidateIncumbent":false,"candidateParty":"","voteCount":75442}]},"SonomaD1":{"id":"SonomaD1","type":"localRace","location":"Sonoma","raceName":"Board of Supervisors, District 1","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":30228,"candidates":[{"candidateName":"Rebecca Hermosillo","candidateIncumbent":false,"candidateParty":"","voteCount":23876},{"candidateName":"Jonathan Mathieu","candidateIncumbent":false,"candidateParty":"","voteCount":6352}]},"SonomaD3":{"id":"SonomaD3","type":"localRace","location":"Sonoma","raceName":"Board of Supervisors, District 3","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"https://www.kqed.org/elections/results/sonoma/supervisor-3rd-district","raceType":"top1","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":16202,"candidates":[{"candidateName":"Chris Coursey","candidateIncumbent":true,"candidateParty":"","voteCount":11286},{"candidateName":"Omar Medina","candidateIncumbent":false,"candidateParty":"","voteCount":4916}]},"SonomaD5":{"id":"SonomaD5","type":"localRace","location":"Sonoma","raceName":"Board of Supervisors, District 5","raceDescription":"Candidate with majority vote wins seat. If no candidate reaches majority, top two candidates advance to runoff in general election.","raceReadTheStory":"","raceType":"top1","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":23282,"candidates":[{"candidateName":"Lynda Hopkins","candidateIncumbent":true,"candidateParty":"","voteCount":23282}]},"SonomaMeasureA":{"id":"SonomaMeasureA","type":"localRace","location":"Sonoma","raceName":"Measure A","raceDescription":"Cotati-Rohnert Park Unified School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":13654,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":10239},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":3415}]},"SonomaMeasureB":{"id":"SonomaMeasureB","type":"localRace","location":"Sonoma","raceName":"Measure B","raceDescription":"Petaluma Joint Union High School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":24764,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":15731},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":9033}]},"SonomaMeasureC":{"id":"SonomaMeasureC","type":"localRace","location":"Sonoma","raceName":"Measure C","raceDescription":"Fort Ross School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":286,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":159},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":127}]},"SonomaMeasureD":{"id":"SonomaMeasureD","type":"localRace","location":"Sonoma","raceName":"Measure D","raceDescription":"Harmony Union School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":1913,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":1083},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":830}]},"SonomaMeasureE":{"id":"SonomaMeasureE","type":"localRace","location":"Sonoma","raceName":"Measure E","raceDescription":"Petaluma City (Elementary) School District. Parcel tax. Passes with 2/3 vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":11091,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":7602},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":3489}]},"SonomaMeasureG":{"id":"SonomaMeasureG","type":"localRace","location":"Sonoma","raceName":"Measure G","raceDescription":"Rincon Valley Union School District. School bond. Passes with 55% vote.","raceReadTheStory":"","raceType":"yesNo","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":14511,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":8624},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":5887}]},"SonomaMeasureH":{"id":"SonomaMeasureH","type":"localRace","location":"Sonoma","raceName":"Measure H","raceDescription":"Sonoma County. Sales tax. Passes with majority vote.","raceReadTheStory":"https://www.kqed.org/elections/results/sonoma/measure-h","raceType":"yesNo","timeUpdated":"7:01 PM","dateUpdated":"March 26, 2024","totalVotes":144574,"candidates":[{"candidateName":"Yes","candidateIncumbent":false,"candidateParty":"","voteCount":89236},{"candidateName":"No","candidateIncumbent":false,"candidateParty":"","voteCount":55338}]}},"radioSchedulesReducer":{},"listsReducer":{"posts/about?tag=kqed":{"isFetching":false,"latestQuery":{"from":0,"postsToRender":9},"tag":null,"vitalsOnly":true,"totalRequested":9,"isLoading":false,"isLoadingMore":true,"total":10,"items":["about_17018","about_17013","about_16981","about_16884","about_16886","about_16890","about_16163","about_15980","about_15515"]}},"recallGuideReducer":{"intros":{},"policy":{},"candidates":{}},"savedPostsReducer":{},"sessionReducer":{},"siteSettingsReducer":{},"subscriptionsReducer":{},"termsReducer":{"about":{"name":"About","type":"terms","id":"about","slug":"about","link":"/about","taxonomy":"site"},"arts":{"name":"Arts & Culture","grouping":["arts","pop","trulyca"],"description":"KQED Arts provides daily in-depth coverage of the Bay Area's music, art, film, performing arts, literature and arts news, as well as cultural commentary and criticism.","type":"terms","id":"arts","slug":"arts","link":"/arts","taxonomy":"site"},"artschool":{"name":"Art School","parent":"arts","type":"terms","id":"artschool","slug":"artschool","link":"/artschool","taxonomy":"site"},"bayareabites":{"name":"KQED food","grouping":["food","bayareabites","checkplease"],"parent":"food","type":"terms","id":"bayareabites","slug":"bayareabites","link":"/food","taxonomy":"site"},"bayareahiphop":{"name":"Bay Area Hiphop","type":"terms","id":"bayareahiphop","slug":"bayareahiphop","link":"/bayareahiphop","taxonomy":"site"},"campaign21":{"name":"Campaign 21","type":"terms","id":"campaign21","slug":"campaign21","link":"/campaign21","taxonomy":"site"},"checkplease":{"name":"KQED food","grouping":["food","bayareabites","checkplease"],"parent":"food","type":"terms","id":"checkplease","slug":"checkplease","link":"/food","taxonomy":"site"},"education":{"name":"Education","grouping":["education"],"type":"terms","id":"education","slug":"education","link":"/education","taxonomy":"site"},"elections":{"name":"Elections","type":"terms","id":"elections","slug":"elections","link":"/elections","taxonomy":"site"},"events":{"name":"Events","type":"terms","id":"events","slug":"events","link":"/events","taxonomy":"site"},"event":{"name":"Event","alias":"events","type":"terms","id":"event","slug":"event","link":"/event","taxonomy":"site"},"filmschoolshorts":{"name":"Film School Shorts","type":"terms","id":"filmschoolshorts","slug":"filmschoolshorts","link":"/filmschoolshorts","taxonomy":"site"},"food":{"name":"KQED food","grouping":["food","bayareabites","checkplease"],"type":"terms","id":"food","slug":"food","link":"/food","taxonomy":"site"},"forum":{"name":"Forum","relatedContentQuery":"posts/forum?","parent":"news","type":"terms","id":"forum","slug":"forum","link":"/forum","taxonomy":"site"},"futureofyou":{"name":"Future of You","grouping":["science","futureofyou"],"parent":"science","type":"terms","id":"futureofyou","slug":"futureofyou","link":"/futureofyou","taxonomy":"site"},"jpepinheart":{"name":"KQED food","relatedContentQuery":"trending/food,bayareabites,checkplease","parent":"food","type":"terms","id":"jpepinheart","slug":"jpepinheart","link":"/food","taxonomy":"site"},"liveblog":{"name":"Live Blog","type":"terms","id":"liveblog","slug":"liveblog","link":"/liveblog","taxonomy":"site"},"livetv":{"name":"Live TV","parent":"tv","type":"terms","id":"livetv","slug":"livetv","link":"/livetv","taxonomy":"site"},"lowdown":{"name":"The Lowdown","relatedContentQuery":"posts/lowdown?","parent":"news","type":"terms","id":"lowdown","slug":"lowdown","link":"/lowdown","taxonomy":"site"},"mindshift":{"name":"Mindshift","parent":"news","description":"MindShift explores the future of education by highlighting the innovative – and sometimes counterintuitive – ways educators and parents are helping all children succeed.","type":"terms","id":"mindshift","slug":"mindshift","link":"/mindshift","taxonomy":"site"},"news":{"name":"News","grouping":["news","forum"],"type":"terms","id":"news","slug":"news","link":"/news","taxonomy":"site"},"perspectives":{"name":"Perspectives","parent":"radio","type":"terms","id":"perspectives","slug":"perspectives","link":"/perspectives","taxonomy":"site"},"podcasts":{"name":"Podcasts","type":"terms","id":"podcasts","slug":"podcasts","link":"/podcasts","taxonomy":"site"},"pop":{"name":"Pop","parent":"arts","type":"terms","id":"pop","slug":"pop","link":"/pop","taxonomy":"site"},"pressroom":{"name":"Pressroom","type":"terms","id":"pressroom","slug":"pressroom","link":"/pressroom","taxonomy":"site"},"quest":{"name":"Quest","parent":"science","type":"terms","id":"quest","slug":"quest","link":"/quest","taxonomy":"site"},"radio":{"name":"Radio","grouping":["forum","perspectives"],"description":"Listen to KQED Public Radio – home of Forum and The California Report – on 88.5 FM in San Francisco, 89.3 FM in Sacramento, 88.3 FM in Santa Rosa and 88.1 FM in Martinez.","type":"terms","id":"radio","slug":"radio","link":"/radio","taxonomy":"site"},"root":{"name":"KQED","image":"https://ww2.kqed.org/app/uploads/2020/02/KQED-OG-Image@1x.png","imageWidth":1200,"imageHeight":630,"headData":{"title":"KQED | News, Radio, Podcasts, TV | Public Media for Northern California","description":"KQED provides public radio, television, and independent reporting on issues that matter to the Bay Area. We’re the NPR and PBS member station for Northern California."},"type":"terms","id":"root","slug":"root","link":"/root","taxonomy":"site"},"science":{"name":"Science","grouping":["science","futureofyou"],"description":"KQED Science brings you award-winning science and environment coverage from the Bay Area and beyond.","type":"terms","id":"science","slug":"science","link":"/science","taxonomy":"site"},"stateofhealth":{"name":"State of Health","parent":"science","type":"terms","id":"stateofhealth","slug":"stateofhealth","link":"/stateofhealth","taxonomy":"site"},"support":{"name":"Support","type":"terms","id":"support","slug":"support","link":"/support","taxonomy":"site"},"thedolist":{"name":"The Do List","parent":"arts","type":"terms","id":"thedolist","slug":"thedolist","link":"/thedolist","taxonomy":"site"},"trulyca":{"name":"Truly CA","grouping":["arts","pop","trulyca"],"parent":"arts","type":"terms","id":"trulyca","slug":"trulyca","link":"/trulyca","taxonomy":"site"},"tv":{"name":"TV","type":"terms","id":"tv","slug":"tv","link":"/tv","taxonomy":"site"},"voterguide":{"name":"Voter Guide","parent":"elections","alias":"elections","type":"terms","id":"voterguide","slug":"voterguide","link":"/voterguide","taxonomy":"site"},"about_628":{"type":"terms","id":"about_628","meta":{"index":"terms_1591234321","site":"about","id":"628","found":true},"relationships":{},"included":{},"name":"kqed","slug":"kqed","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"kqed | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null,"imageData":{"ogImageSize":{"file":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","width":1200,"height":630},"twImageSize":{"file":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"},"twitterCard":"summary_large_image"}},"ttid":628,"isLoading":false,"link":"/about/tag/kqed"},"about_583":{"type":"terms","id":"about_583","meta":{"index":"terms_1591234321","site":"about","id":"583","found":true},"relationships":{},"included":{},"name":"Cracking the Code","slug":"cracking-the-code","taxonomy":"program","description":null,"featImg":null,"headData":{"title":"Cracking the Code | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":583,"isLoading":false,"link":"/about/program/cracking-the-code"},"about_667":{"type":"terms","id":"about_667","meta":{"index":"terms_1591234321","site":"about","id":"667","found":true},"relationships":{},"included":{},"name":"Asheley Landrum","slug":"asheley-landrum","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Asheley Landrum | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":667,"isLoading":false,"link":"/about/tag/asheley-landrum"},"about_580":{"type":"terms","id":"about_580","meta":{"index":"terms_1591234321","site":"about","id":"580","found":true},"relationships":{},"included":{},"name":"crackingthecode","slug":"crackingthecode","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"crackingthecode | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":580,"isLoading":false,"link":"/about/tag/crackingthecode"},"about_717":{"type":"terms","id":"about_717","meta":{"index":"terms_1591234321","site":"about","id":"717","found":true},"relationships":{},"included":{},"name":"press releases","slug":"press-releases","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"press releases | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":717,"isLoading":false,"link":"/about/tag/press-releases"},"about_726":{"type":"terms","id":"about_726","meta":{"index":"terms_1591234321","site":"about","id":"726","found":true},"relationships":{},"included":{},"name":"Press Releases","slug":"pressreleases","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Press Releases | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":726,"isLoading":false,"link":"/about/tag/pressreleases"},"about_713":{"type":"terms","id":"about_713","meta":{"index":"terms_1591234321","site":"about","id":"713","found":true},"relationships":{},"included":{},"name":"science media","slug":"science-media","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"science media | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":713,"isLoading":false,"link":"/about/tag/science-media"},"about_729":{"type":"terms","id":"about_729","meta":{"index":"terms_1591234321","site":"about","id":"729","found":true},"relationships":{},"included":{},"name":"Sevda Eris","slug":"sevda-eris","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Sevda Eris | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":729,"isLoading":false,"link":"/about/tag/sevda-eris"},"about_672":{"type":"terms","id":"about_672","meta":{"index":"terms_1591234321","site":"about","id":"672","found":true},"relationships":{},"included":{},"name":"Sue Ellen McCann","slug":"sue-ellen-mccann","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Sue Ellen McCann | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":672,"isLoading":false,"link":"/about/tag/sue-ellen-mccann"},"about_666":{"type":"terms","id":"about_666","meta":{"index":"terms_1591234321","site":"about","id":"666","found":true},"relationships":{},"included":{},"name":"texas tech university","slug":"texas-tech-university","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"texas tech university | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":666,"isLoading":false,"link":"/about/tag/texas-tech-university"},"about_626":{"type":"terms","id":"about_626","meta":{"index":"terms_1591234321","site":"about","id":"626","found":true},"relationships":{},"included":{},"name":"NSF","slug":"nsf","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"NSF | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":626,"isLoading":false,"link":"/about/tag/nsf"},"about_727":{"type":"terms","id":"about_727","meta":{"index":"terms_1591234321","site":"about","id":"727","found":true},"relationships":{},"included":{},"name":"process evaluation","slug":"process-evaluation","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"process evaluation | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":727,"isLoading":false,"link":"/about/tag/process-evaluation"},"about_712":{"type":"terms","id":"about_712","meta":{"index":"terms_1591234321","site":"about","id":"712","found":true},"relationships":{},"included":{},"name":"Scott Burg","slug":"scottburg","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Scott Burg | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":712,"isLoading":false,"link":"/about/tag/scottburg"},"about_720":{"type":"terms","id":"about_720","meta":{"index":"terms_1591234321","site":"about","id":"720","found":true},"relationships":{},"included":{},"name":"Scott Burg","slug":"scott-burg","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Scott Burg | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":720,"isLoading":false,"link":"/about/tag/scott-burg"},"about_724":{"type":"terms","id":"about_724","meta":{"index":"terms_1591234321","site":"about","id":"724","found":true},"relationships":{},"included":{},"name":"jon brooks","slug":"jon-brooks","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"jon brooks | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":724,"isLoading":false,"link":"/about/tag/jon-brooks"},"about_725":{"type":"terms","id":"about_725","meta":{"index":"terms_1591234321","site":"about","id":"725","found":true},"relationships":{},"included":{},"name":"Science News","slug":"sciencenews","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Science News | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":725,"isLoading":false,"link":"/about/tag/sciencenews"},"about_719":{"type":"terms","id":"about_719","meta":{"index":"terms_1591234321","site":"about","id":"719","found":true},"relationships":{},"included":{},"name":"best practices","slug":"best-practices","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"best practices | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":719,"isLoading":false,"link":"/about/tag/best-practices"},"about_722":{"type":"terms","id":"about_722","meta":{"index":"terms_1591234321","site":"about","id":"722","found":true},"relationships":{},"included":{},"name":"Best Practices","slug":"bestpractices","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Best Practices | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":722,"isLoading":false,"link":"/about/tag/bestpractices"},"about_496":{"type":"terms","id":"about_496","meta":{"index":"terms_1591234321","site":"about","id":"496","found":true},"relationships":{},"included":{},"name":"science","slug":"science","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"science | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":496,"isLoading":false,"link":"/about/tag/science"},"about_62":{"type":"terms","id":"about_62","meta":{"index":"terms_1591234321","site":"about","id":"62","found":true},"relationships":{},"included":{},"name":"San Francisco","slug":"san-francisco","taxonomy":"category","description":null,"featImg":null,"headData":{"title":"San Francisco | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":62,"isLoading":false,"link":"/about/category/san-francisco"},"about_697":{"type":"terms","id":"about_697","meta":{"index":"terms_1591234321","site":"about","id":"697","found":true},"relationships":{},"included":{},"name":"bugs","slug":"bugs","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"bugs | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":697,"isLoading":false,"link":"/about/tag/bugs"},"about_627":{"type":"terms","id":"about_627","meta":{"index":"terms_1591234321","site":"about","id":"627","found":true},"relationships":{},"included":{},"name":"Deep Look","slug":"deep-look","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Deep Look | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":627,"isLoading":false,"link":"/about/tag/deep-look"},"about_698":{"type":"terms","id":"about_698","meta":{"index":"terms_1591234321","site":"about","id":"698","found":true},"relationships":{},"included":{},"name":"Deep Look videos","slug":"deep-look-videos","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Deep Look videos | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":698,"isLoading":false,"link":"/about/tag/deep-look-videos"},"about_696":{"type":"terms","id":"about_696","meta":{"index":"terms_1591234321","site":"about","id":"696","found":true},"relationships":{},"included":{},"name":"Gabriela Quiros","slug":"gabriela-quiros","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Gabriela Quiros | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":696,"isLoading":false,"link":"/about/tag/gabriela-quiros"},"about_619":{"type":"terms","id":"about_619","meta":{"index":"terms_1591234321","site":"about","id":"619","found":true},"relationships":{},"included":{},"name":"gender disparity","slug":"gender-disparity","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"gender disparity | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":619,"isLoading":false,"link":"/about/tag/gender-disparity"},"about_674":{"type":"terms","id":"about_674","meta":{"index":"terms_1591234321","site":"about","id":"674","found":true},"relationships":{},"included":{},"name":"Inhibition","slug":"inhibition","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Inhibition | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":674,"isLoading":false,"link":"/about/tag/inhibition"},"about_630":{"type":"terms","id":"about_630","meta":{"index":"terms_1591234321","site":"about","id":"630","found":true},"relationships":{},"included":{},"name":"science videos","slug":"science-videos","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"science videos | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":630,"isLoading":false,"link":"/about/tag/science-videos"},"about_673":{"type":"terms","id":"about_673","meta":{"index":"terms_1591234321","site":"about","id":"673","found":true},"relationships":{},"included":{},"name":"Stereotype Threat","slug":"stereotype-threat","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"Stereotype Threat | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":673,"isLoading":false,"link":"/about/tag/stereotype-threat"},"about_668":{"type":"terms","id":"about_668","meta":{"index":"terms_1591234321","site":"about","id":"668","found":true},"relationships":{},"included":{},"name":"behind-the-scenes","slug":"behind-the-scenes","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"behind-the-scenes | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":668,"isLoading":false,"link":"/about/tag/behind-the-scenes"},"about_670":{"type":"terms","id":"about_670","meta":{"index":"terms_1591234321","site":"about","id":"670","found":true},"relationships":{},"included":{},"name":"nature","slug":"nature","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"nature | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":670,"isLoading":false,"link":"/about/tag/nature"},"about_665":{"type":"terms","id":"about_665","meta":{"index":"terms_1591234321","site":"about","id":"665","found":true},"relationships":{},"included":{},"name":"science research","slug":"science-research","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"science research | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":665,"isLoading":false,"link":"/about/tag/science-research"},"about_671":{"type":"terms","id":"about_671","meta":{"index":"terms_1591234321","site":"about","id":"671","found":true},"relationships":{},"included":{},"name":"short films","slug":"short-films","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"short films | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":671,"isLoading":false,"link":"/about/tag/short-films"},"about_669":{"type":"terms","id":"about_669","meta":{"index":"terms_1591234321","site":"about","id":"669","found":true},"relationships":{},"included":{},"name":"video","slug":"video","taxonomy":"tag","description":null,"featImg":null,"headData":{"title":"video | KQED","description":null,"ogTitle":null,"ogDescription":null,"ogImgId":null,"twTitle":null,"twDescription":null,"twImgId":null},"ttid":669,"isLoading":false,"link":"/about/tag/video"}},"userAgentReducer":{"userAgent":"claudebot","isBot":true},"userPermissionsReducer":{"wpLoggedIn":false},"localStorageReducer":{},"browserHistoryReducer":[],"eventsReducer":{},"fssReducer":{},"tvDailyScheduleReducer":{},"tvWeeklyScheduleReducer":{},"tvPrimetimeScheduleReducer":{},"tvMonthlyScheduleReducer":{},"userAccountReducer":{"routeTo":"","showDeleteConfirmModal":false,"user":{"userId":"","isFound":false,"firstName":"","lastName":"","phoneNumber":"","email":"","articles":[]}},"youthMediaReducer":{},"checkPleaseReducer":{"filterData":{},"restaurantData":[]},"location":{"pathname":"/about/tag/kqed","previousPathname":"/"}}