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"title": "Deep Breaths: A Dispatch From the Gwyneth Paltrow Industrial Complex",
"headTitle": "Deep Breaths: A Dispatch From the Gwyneth Paltrow Industrial Complex | KQED",
"content": "\u003cp>Let’s start with this: I am not here to hate bluntly on Gwyneth Paltrow. And a desire to do that is not, I swear to you, why I felt a subtle yet unmistakable gravitational pull toward the actress’s new San Francisco pop-up shop, \u003ca href=\"http://goop.com/goop-mrkt/\">Goop MRKT\u003c/a> (apparently she got the memo about ditching vowels if you want to do good business in the Bay Area), when I learned she would be appearing there May 5 to sign her new cookbook and shower plebeians with her effervescent, organically produced glow.\u003c/p>\n\u003cp>Gwyneth is an easy target. Too easy, one could say. In this \u003ca href=\"http://www.huffingtonpost.com/entry/muslim-woman-attacked_us_57289b7ae4b0bc9cb0447aed\" target=\"_blank\" rel=\"noopener\">terrifying political climate\u003c/a>, with our current levels of income inequality — while five hunger strikers endanger themselves in the hopes of raising awareness about police brutality against young men of color \u003ca href=\"http://ww2.kqed.org/arts/2016/04/30/equiptos-hunger-strike-the-importance-of-art-in-social-change/\">four blocks away from my house\u003c/a> — it is all too convenient to point a finger at the extremely wealthy thin white blonde actress lady shilling \u003ca href=\"http://www.amazon.com/dp/1455522716/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=1944687682&pf_rd_s=lpo-top-stripe-1&pf_rd_t=201&pf_rd_i=1455584215&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1VS4T5GV941V0EWNXQCW\">health-conscious cookbooks\u003c/a> and an organic skincare line as part of her \u003ca href=\"http://goop.com/\">egregiously overpriced lifestyle brand\u003c/a> and say, “That right there, that’s a thing I know how to hate. That seems simple. Let’s just focus on that for today.”\u003c/p>\n\u003cp>Hating on Gwyneth has, in fact, become such an\u003ca href=\"http://www.dailymail.co.uk/tvshowbiz/article-2310405/Gwyneth-Paltrow-named-hated-celebrities-Hollywood-beats-Anne-Hathaway-Kristen-Stewart-poll.html\"> obvious national pastime\u003c/a> that when she was gruesomely killed off in the first 10 minutes of \u003cem>Contagion \u003c/em>a few years ago\u003cem>, \u003c/em>one had to wonder if Steven Soderbergh was enacting a bit of cinematic revenge porn for his audience’s collective benefit.\u003c/p>\n\u003cfigure id=\"attachment_23939\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23939\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-800x450.jpg\" alt=\"Gwyneth looking not that pretty \" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-400x225.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-1180x664.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-960x540.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Gwyneth looking not that pretty in ‘Contagion.’\u003c/figcaption>\u003c/figure>\n\u003cp>Which, in turn, brings up a slew of questions, such as: Is she in on the joke? Surely the most hated celebrity in America has an inkling of that status by now. On the other hand: Is a person whose online kitchenware store includes \u003ca href=\"http://shop.goop.com/collections/kitchen-tabletop/products/copper-spoons\">$1200 spoons\u003c/a> and a \u003ca href=\"http://shop.goop.com/collections/kitchen-tabletop/products/apron-with-leather\">$200 apron\u003c/a> one must disassemble with a screwdriver in order to wash really a person who’s in touch with the rest of America?\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23945\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-800x776.jpg\" alt=\"Paltrow-Vegetables1\" width=\"800\" height=\"776\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-800x776.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-400x388.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-768x745.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1.jpg 940w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>If I’m not here to add on the hate-pile, you might ask, then why did I join a couple hundred Gwyneth fans on the street in downtown San Francisco yesterday, all for the privilege of getting an up-close-and-personal look at her line of children’s clothes, face washes, and frying pans, then wait in line for nearly 90 minutes to have her royal blondness sign a cookbook for my mother?\u003c/p>\n\u003cp>I can say I was genuinely curious about the interior of San Francisco’s only \u003ca href=\"http://www.sfchronicle.com/bayarea/place/article/S-F-move-to-protect-interior-of-Frank-Lloyd-6834897.php\">Frank Lloyd Wright-designed building\u003c/a>, which is the “mrkt” from whence Gwyneth shall sell her Goop until May 22. And I can promise that I really tried to leave my preconceived notions behind — to consciously uncouple, if you will, from whatever biases I may have previously formed about the woman.\u003c/p>\n\u003cfigure id=\"attachment_23876\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-23876 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-800x569.jpg\" alt=\"goop-mrkt-details-left\" width=\"800\" height=\"569\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-800x569.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-400x284.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-768x546.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-1180x839.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-960x683.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Official press photos from the goop MRKT website.\u003c/figcaption>\u003c/figure>\n\u003cp>Still, I had questions, and I thought her devotees, these subjects of Gwyneth’s empire who had dutifully flocked here on a muggy, overcast Thursday morning, might answer them.\u003c/p>\n\u003cp>Luckily, I also had some time to kill. Gwyneth was due to sign books from 10:30 to noon; the doorman informed that me that the first people began lining up around 9am. By 10:30, when I arrived, the line stretched entirely down the length of Maiden Lane. Roughly 95 percent of these people were women; maybe 93 percent of them were white; 100 percent of them were beautiful. A special kind of beautiful. You know that specific kind of rich-people beautiful that involves perfect skin and shiny hair and flawless manicures and a general aura of effortlessness that somehow also communicates a great deal of effort and certainly a f*ck-ton of money? I was immediately aware of my chipped nail polish, of the stray cat hair on my jacket. I couldn’t tell if I hated everyone or wanted them to adopt me.\u003c/p>\n\u003cp>“What brings you here?” I asked about a dozen women, tossing my hair, trying my darnedest to act like I belonged.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25768\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/Screen-Shot-2016-06-02-at-10.26.36-PM.png\" alt=\"Screen Shot 2016-06-02 at 10.26.36 PM\" width=\"475\" height=\"407\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Screen-Shot-2016-06-02-at-10.26.36-PM.png 475w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Screen-Shot-2016-06-02-at-10.26.36-PM-400x343.png 400w\" sizes=\"(max-width: 475px) 100vw, 475px\">\u003c/p>\n\u003cp>“I’ve just been a fan of hers forever,” offered a woman with immaculate eyeliner. “I just think she’s really cool, and has a great sense of style. And I try to eat healthy, so her recipes are great.”\u003c/p>\n\u003cp>Another told me she traveled for work frequently, and Gwyneth’s \u003ca href=\"http://goop.com/city-guides/city-guide/\">hotel and restaurant tips \u003c/a>were always right up her alley.\u003c/p>\n\u003cp>“Cool,” I said. “What do you do for work?”\u003c/p>\n\u003cp>“I work in marketing at Twitter,” she said.\u003c/p>\n\u003cp>“Cool,” I said.\u003c/p>\n\u003cfigure id=\"attachment_23897\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23897\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-800x1059.jpg\" alt=\"Who looks beautiful holding cans of sardines? Gwyneth Paltrow looks beautiful holding cans of sardines. \" width=\"800\" height=\"1059\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-800x1059.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-400x530.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-768x1017.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-1440x1907.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-1920x2542.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-1180x1563.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-960x1271.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18.jpg 1925w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Who looks beautiful holding cans of sardines? Gwyneth Paltrow looks beautiful holding cans of sardines.\u003c/figcaption>\u003c/figure>\n\u003cp>Another young woman who worked in PR revealed to me that this was not her first Goop experience this week: She had attended a Goop workout class at The Battery, San Francisco’s grand members-only club, the previous evening.\u003c/p>\n\u003cp>“What kind of workout class?” I asked. “Was Gwyneth there, like, on the floor doing Pilates with you guys?”\u003c/p>\n\u003cp>“Oh, no, she wasn’t there,” she clarified with a laugh, looking starry-eyed at the thought. “Just a Goop thing. They had us, like, running around on the roof.”\u003c/p>\n\u003cp>“Cool,” I said.\u003c/p>\n\u003cfigure id=\"attachment_23885\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23885\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-800x600.jpg\" alt=\"goop waterbottles for those goop workouts\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Goop waterbottles for those Goop workouts.\u003c/figcaption>\u003c/figure>\n\u003cp>Many attendees reported that they were in fact big fans of Gwyneth’s previous cookbooks, including \u003cem>My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness \u003c/em>and\u003cem> It’s All Good: Delicious, Easy Recipes That Will Make You Look Good and Feel Great. \u003c/em>\u003c/p>\n\u003cp>The new book, out in time for Mother’s Day, is titled \u003cem>It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook. \u003c/em>Its promotional copy, in case the title didn’t make this clear, emphasizes that these are Gwyneth’s favorite recipes for regular people like you and me — people with jobs, in other words, and without personal chefs, nor millions of dollars.\u003c/p>\n\u003cfigure id=\"attachment_23880\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23880\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/8943550_5-simple-and-healthy-breakfast-recipes-gwyneth_5a4d079a_m.png\" alt=\"Something that Gwyneth Paltrow totally eats on the regular hahahaha yeah right\" width=\"640\" height=\"320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/8943550_5-simple-and-healthy-breakfast-recipes-gwyneth_5a4d079a_m.png 640w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/8943550_5-simple-and-healthy-breakfast-recipes-gwyneth_5a4d079a_m-400x200.png 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Something that Gwyneth Paltrow totally eats on the regular hahahaha yeah right.\u003c/figcaption>\u003c/figure>\n\u003cp>It is filled, naturally, with photos of Gwyneth looking beautiful, wearing chunky knit sweaters at home or in nature with her children, in addition to photos of the beautiful meals she ostensibly prepares on weeknights when she is home from her imaginary regular-person job, and must feed her regular children without any help whatsoever. These spreads are interspersed with “easy” recipes — the very first in the book is for an “easy” acai bowl — plus stories about Gwyneth’s ostensible regular-person life.\u003c/p>\n\u003cp>The persistent attempt to come off like a relatable human being results in some hilarious reaches, like the recipe for a beautiful, gourmet salad niçoise made with nine-minute eggs served on a fresh baguette, which Gwyneth suggests should really be enjoyed during a picnic with a bottle of rosé, but can also be wolfed down while sitting in one’s car waiting for the kids to finish soccer practice. (You can clearly envision the edit meetings: “That’s a thing people do, right?”)\u003c/p>\n\u003cp>Here are some actual excerpts from the book, selected via a process of opening it to random pages once I was home, writing this, eating cheese popcorn out of a bag that I bought at the liquor store across the street.\u003c/p>\n\u003cp>\u003cem>Cacio e pepe is one of my favorite simple pasta dishes, so when Thea and I started spiralizing vegetables like maniacs, we thought a zucchini noodle version might be nice. \u003c/em>\u003c/p>\n\u003cp>\u003cem>If you’re short on time, get someone at the meat counter to pound out your chicken for you and be sure to let the lemon slices get caramelized and sweet before adding the other ingredients. \u003c/em>\u003c/p>\n\u003cp>\u003cem>When working on a GOOP story with the L.A.-based company Moon Juice, we learned the easiest-ever method for making instant almond milk: simply blend good almond butter and water together. Duh — why didn’t we think of that?! Here we make a hot version with fresh ginger and a little sesame oil to add roundness. \u003c/em>\u003c/p>\n\u003cp>Duh!! Anyway, the interior of the building was truly beautiful. With a nod from the doorman, I passed the rubicon (goopicon? sorry) to see beautiful assistants swiping credit cards through iPads as customers bought books for Gwyneth to sign; the line to meet her packed the spiral ramp to the second floor.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23879\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-800x600.jpg\" alt=\"FullSizeRender (9)\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>On the ground floor below, the Goop beauty and skincare line occupied one bright-white corner, while another, set up to look like an expensive but also regular-person living room, featured bookshelves full of architecture tomes and travel guides; $200 throw pillows; and black and white photographs lining each wall. (“She curated those herself,” I heard one impressed woman murmur to another, as Rihanna extolled the virtues of \u003cem>werk werk werk werk werk\u003c/em> over a PA.) A white old-timey bicycle was perched in another corner; I couldn’t tell if it was for sale or if perhaps Gwyneth had pedaled it here herself while carrying a basket overflowing with fresh vegetables.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23882\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-800x600.jpg\" alt=\"FullSizeRender (12)\" width=\"489\" height=\"367\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-960x720.jpg 960w\" sizes=\"(max-width: 489px) 100vw, 489px\">\u003c/p>\n\u003cp>Up the walkway, the line snaked past Goop’s various houseware and clothing lines — workout gear, children’s items, these weird things that were hanging on the wall and I still don’t know what they are after looking them up but they cost \u003cem>$300 each\u003c/em>. Oh wait, the tag says they’re “wall tassels.” That clears it up.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-24910\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-800x600.jpg\" alt=\"FullSizeRender (22)\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-1440x1079.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-1920x1439.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-1180x884.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>You get the idea.\u003c/p>\n\u003cp>And yet: As I made my way through the vortex, inching closer to the holy grail — Gwyneth had been set up for the book-signing behind a hilariously wide butcher-block table, accessorized with Goop dish sets and cast iron pans for that “I’m totally actually in Gwyneth Paltrow’s kitchen!” feeling — I felt some air leaking slowly from my dark balloon of repulsion.\u003c/p>\n\u003cp>Maybe it was the fact that every single beautiful human I’d interacted with for the past hour and a half had been wonderfully kind and friendly. Then there was the fact that every person walking away from the table after meeting her looked like they could die happy, on the spot. Then, from 10 feet away, I could see Gwyneth’s own smile as she chatted up each beautiful human who’d come out to see her, and — in my limited experience with encountering celebrities in the flesh — it was among the most warm, lifelike, genuine smiles I’d seen.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23900\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1.jpg\" alt=\"32A327B600000578-0-image-a-4_1459335038932-1\" width=\"634\" height=\"607\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1.jpg 634w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1-400x383.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1-32x32.jpg 32w\" sizes=\"(max-width: 634px) 100vw, 634px\">\u003c/p>\n\u003cp>Or maybe it was more like: Over the course of 90 minutes, I’d made peace with my incredulity. Because you know what? It’s fine to be obscenely wealthy. It’s fine that she was born into a Hollywood family, and has therefore been wealthy, and privileged, and ensconced in a bubble with people just like her, for literally her entire life. It’s even fine that she’s selling this \u003ca href=\"http://shop.goop.com/collections/kitchen-tabletop/products/three-dip-board\">slab of wood you’re supposed to pay $395 to put hummus on\u003c/a>. (I mean it’s crazy, but it’s fine.)\u003c/p>\n\u003cp>But that is not why people hate her. Extreme wealth in and of itself is not grounds for ridicule in this country. It’s your attitude about it — your understanding of where you fit into the grand scheme of things — that can get you in trouble. The Kardashians are mocked for many things, but they have never pretended they cook their own meals. George Clooney owns a f*cking villa in Italy; he does not, however, have a weekly newsletter with suggestions for other people about how to decorate their Italian villas. (That I know of. Someone please sign me up immediately if I’m wrong.)\u003c/p>\n\u003cfigure id=\"attachment_23896\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23896\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/IMG_0233-800x600.jpg\" alt='Here is a seafood-and-sherry dish one is supposed to be able to make at the last minute if one has \"unexpected guests\"' width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Here is a seafood-and-sherry dish one is supposed to be able to make at the last minute if one has “unexpected guests.”\u003c/figcaption>\u003c/figure>\n\u003cp>Whether it’s complete lack of self-awareness or calculated business strategy or both, the idea of being so disconnected from reality that you see “regular person with a 9-to-5 and kids to feed” as a charming brand to try on is staggering; it’s homemaker fetishization of the most insidious degree. The fact that it’s difficult for busy people with little money to feed their children nutritious food is a source of real pain for real humans every day, not to mention the root of a massive national health crisis, and for Gwyneth Paltrow — who has publicly proved that she’s \u003ca href=\"https://www.washingtonpost.com/news/morning-mix/wp/2015/04/17/a-hungry-gwyneth-paltrow-fails-the-food-stamp-challenge-four-days-in/\">woefully incapable of eating on a budget for more than four days\u003c/a> — to suggest that she can relate to this problem, let alone has solutions to it, is patently insulting. \u003cem>It’s All Easy\u003c/em> is a book for people who can afford to not cook but want to feel like they’re the kind of people who do anyway.\u003c/p>\n\u003cp>The central conceit, that Gwyneth is a regular person in any way, is condescending and gross. It’s tacky. And the level of narcissism and near-sightedness it reveals implies a kind of existence \u003cem>I don’t actually think I would ever want.\u003c/em> I work for a public radio station, Gwyneth. I live in the most expensive city in America, one whose future is alarmingly uncertain. I’m hanging on by a thread, and relatively speaking I’m incredibly lucky: I walked by approximately 30 homeless people in and around BART stations just to get here.\u003c/p>\n\u003cp>Here is a $165 keychain by Stella McCartney.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23899\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/IMG_0229-800x800.jpg\" alt=\"IMG_0229\" width=\"800\" height=\"800\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-400x400.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-1440x1440.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-1920x1920.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-1180x1180.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-960x960.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-150x150.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>“It’s aspirational, for sure,” the girl behind me in line said thoughtfully, of her affinity for Gwyn’s cookbooks.\u003c/p>\n\u003cp>“Right,” I said. “Like if you’re eating the same dinner she’s eating, you might — ”\u003c/p>\n\u003cp>“Kind of become her? Yeah,” she laughed. “It’s a little weird, isn’t it.”\u003c/p>\n\u003cp>A little.\u003c/p>\n\u003cp>Our journey ends like this: Gwyneth was a doll. No, I mean she actually looked like a doll. A tiny, beautiful, beaming doll, and one who — with zero prompting — signed a copy of \u003cem>It’s All Easy\u003c/em> with a Mother’s Day message for my mother, then both my name and hers.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23890\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-800x923.jpg\" alt=\"FullSizeRender (17)\" width=\"800\" height=\"923\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-800x923.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-400x462.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-768x886.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-1440x1662.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-1920x2216.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-1180x1362.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-960x1108.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17.jpg 1948w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>“So,” I said to her from across the table, with what I can only assume was the voice of a sheepish giantess, willing myself to be something like a journalist and not a large, trembly child meeting Cinderella at Disneyland. “What do you do when it doesn’t all \u003cem>feel\u003c/em> easy?”\u003c/p>\n\u003cp>She looked peeved for a moment, cocked her head to one side. For one, instantaneous flash of a second, I saw a crack in her golden human-shaped costume, a slight tinge of awareness of being mocked. And then it was gone, and she was beaming again.\u003c/p>\n\u003cp>“Just take deep breaths,” she said, in a beautiful voice. “And keep putting one foot in front of the other.”\u003c/p>\n\u003cp>I nodded. And then I did just that, Gwyneth. All the way home.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\">\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>\u003ca href=\"https://www.kqed.org/pop/24274/whats-really-behind-all-the-hate-gwyneth-paltrow-and-goop-get\">More about Emma’s Goopy day can be found in this episode of ‘The Cooler.’\u003c/a>\u003c/em>\u003c/p>\n\n",
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"excerpt": "The actress-turned-lifestyle-brand appeared at the launch of her pop-up shop in San Francisco May 5. We showed up with some questions. ",
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"description": "The actress-turned-lifestyle-brand appeared at the launch of her pop-up shop in San Francisco May 5. We showed up with some questions. ",
"title": "Deep Breaths: A Dispatch From the Gwyneth Paltrow Industrial Complex | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Let’s start with this: I am not here to hate bluntly on Gwyneth Paltrow. And a desire to do that is not, I swear to you, why I felt a subtle yet unmistakable gravitational pull toward the actress’s new San Francisco pop-up shop, \u003ca href=\"http://goop.com/goop-mrkt/\">Goop MRKT\u003c/a> (apparently she got the memo about ditching vowels if you want to do good business in the Bay Area), when I learned she would be appearing there May 5 to sign her new cookbook and shower plebeians with her effervescent, organically produced glow.\u003c/p>\n\u003cp>Gwyneth is an easy target. Too easy, one could say. In this \u003ca href=\"http://www.huffingtonpost.com/entry/muslim-woman-attacked_us_57289b7ae4b0bc9cb0447aed\" target=\"_blank\" rel=\"noopener\">terrifying political climate\u003c/a>, with our current levels of income inequality — while five hunger strikers endanger themselves in the hopes of raising awareness about police brutality against young men of color \u003ca href=\"http://ww2.kqed.org/arts/2016/04/30/equiptos-hunger-strike-the-importance-of-art-in-social-change/\">four blocks away from my house\u003c/a> — it is all too convenient to point a finger at the extremely wealthy thin white blonde actress lady shilling \u003ca href=\"http://www.amazon.com/dp/1455522716/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=1944687682&pf_rd_s=lpo-top-stripe-1&pf_rd_t=201&pf_rd_i=1455584215&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1VS4T5GV941V0EWNXQCW\">health-conscious cookbooks\u003c/a> and an organic skincare line as part of her \u003ca href=\"http://goop.com/\">egregiously overpriced lifestyle brand\u003c/a> and say, “That right there, that’s a thing I know how to hate. That seems simple. Let’s just focus on that for today.”\u003c/p>\n\u003cp>Hating on Gwyneth has, in fact, become such an\u003ca href=\"http://www.dailymail.co.uk/tvshowbiz/article-2310405/Gwyneth-Paltrow-named-hated-celebrities-Hollywood-beats-Anne-Hathaway-Kristen-Stewart-poll.html\"> obvious national pastime\u003c/a> that when she was gruesomely killed off in the first 10 minutes of \u003cem>Contagion \u003c/em>a few years ago\u003cem>, \u003c/em>one had to wonder if Steven Soderbergh was enacting a bit of cinematic revenge porn for his audience’s collective benefit.\u003c/p>\n\u003cfigure id=\"attachment_23939\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23939\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-800x450.jpg\" alt=\"Gwyneth looking not that pretty \" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-400x225.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-1180x664.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion-960x540.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/gwyneth-paltrow-as-beth-emhoff-in-contagion.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Gwyneth looking not that pretty in ‘Contagion.’\u003c/figcaption>\u003c/figure>\n\u003cp>Which, in turn, brings up a slew of questions, such as: Is she in on the joke? Surely the most hated celebrity in America has an inkling of that status by now. On the other hand: Is a person whose online kitchenware store includes \u003ca href=\"http://shop.goop.com/collections/kitchen-tabletop/products/copper-spoons\">$1200 spoons\u003c/a> and a \u003ca href=\"http://shop.goop.com/collections/kitchen-tabletop/products/apron-with-leather\">$200 apron\u003c/a> one must disassemble with a screwdriver in order to wash really a person who’s in touch with the rest of America?\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23945\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-800x776.jpg\" alt=\"Paltrow-Vegetables1\" width=\"800\" height=\"776\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-800x776.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-400x388.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-768x745.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Paltrow-Vegetables1.jpg 940w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>If I’m not here to add on the hate-pile, you might ask, then why did I join a couple hundred Gwyneth fans on the street in downtown San Francisco yesterday, all for the privilege of getting an up-close-and-personal look at her line of children’s clothes, face washes, and frying pans, then wait in line for nearly 90 minutes to have her royal blondness sign a cookbook for my mother?\u003c/p>\n\u003cp>I can say I was genuinely curious about the interior of San Francisco’s only \u003ca href=\"http://www.sfchronicle.com/bayarea/place/article/S-F-move-to-protect-interior-of-Frank-Lloyd-6834897.php\">Frank Lloyd Wright-designed building\u003c/a>, which is the “mrkt” from whence Gwyneth shall sell her Goop until May 22. And I can promise that I really tried to leave my preconceived notions behind — to consciously uncouple, if you will, from whatever biases I may have previously formed about the woman.\u003c/p>\n\u003cfigure id=\"attachment_23876\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-23876 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-800x569.jpg\" alt=\"goop-mrkt-details-left\" width=\"800\" height=\"569\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-800x569.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-400x284.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-768x546.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-1180x839.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left-960x683.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/goop-mrkt-details-left.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Official press photos from the goop MRKT website.\u003c/figcaption>\u003c/figure>\n\u003cp>Still, I had questions, and I thought her devotees, these subjects of Gwyneth’s empire who had dutifully flocked here on a muggy, overcast Thursday morning, might answer them.\u003c/p>\n\u003cp>Luckily, I also had some time to kill. Gwyneth was due to sign books from 10:30 to noon; the doorman informed that me that the first people began lining up around 9am. By 10:30, when I arrived, the line stretched entirely down the length of Maiden Lane. Roughly 95 percent of these people were women; maybe 93 percent of them were white; 100 percent of them were beautiful. A special kind of beautiful. You know that specific kind of rich-people beautiful that involves perfect skin and shiny hair and flawless manicures and a general aura of effortlessness that somehow also communicates a great deal of effort and certainly a f*ck-ton of money? I was immediately aware of my chipped nail polish, of the stray cat hair on my jacket. I couldn’t tell if I hated everyone or wanted them to adopt me.\u003c/p>\n\u003cp>“What brings you here?” I asked about a dozen women, tossing my hair, trying my darnedest to act like I belonged.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25768\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/Screen-Shot-2016-06-02-at-10.26.36-PM.png\" alt=\"Screen Shot 2016-06-02 at 10.26.36 PM\" width=\"475\" height=\"407\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Screen-Shot-2016-06-02-at-10.26.36-PM.png 475w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/Screen-Shot-2016-06-02-at-10.26.36-PM-400x343.png 400w\" sizes=\"(max-width: 475px) 100vw, 475px\">\u003c/p>\n\u003cp>“I’ve just been a fan of hers forever,” offered a woman with immaculate eyeliner. “I just think she’s really cool, and has a great sense of style. And I try to eat healthy, so her recipes are great.”\u003c/p>\n\u003cp>Another told me she traveled for work frequently, and Gwyneth’s \u003ca href=\"http://goop.com/city-guides/city-guide/\">hotel and restaurant tips \u003c/a>were always right up her alley.\u003c/p>\n\u003cp>“Cool,” I said. “What do you do for work?”\u003c/p>\n\u003cp>“I work in marketing at Twitter,” she said.\u003c/p>\n\u003cp>“Cool,” I said.\u003c/p>\n\u003cfigure id=\"attachment_23897\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23897\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-800x1059.jpg\" alt=\"Who looks beautiful holding cans of sardines? Gwyneth Paltrow looks beautiful holding cans of sardines. \" width=\"800\" height=\"1059\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-800x1059.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-400x530.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-768x1017.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-1440x1907.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-1920x2542.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-1180x1563.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18-960x1271.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-18.jpg 1925w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Who looks beautiful holding cans of sardines? Gwyneth Paltrow looks beautiful holding cans of sardines.\u003c/figcaption>\u003c/figure>\n\u003cp>Another young woman who worked in PR revealed to me that this was not her first Goop experience this week: She had attended a Goop workout class at The Battery, San Francisco’s grand members-only club, the previous evening.\u003c/p>\n\u003cp>“What kind of workout class?” I asked. “Was Gwyneth there, like, on the floor doing Pilates with you guys?”\u003c/p>\n\u003cp>“Oh, no, she wasn’t there,” she clarified with a laugh, looking starry-eyed at the thought. “Just a Goop thing. They had us, like, running around on the roof.”\u003c/p>\n\u003cp>“Cool,” I said.\u003c/p>\n\u003cfigure id=\"attachment_23885\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23885\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-800x600.jpg\" alt=\"goop waterbottles for those goop workouts\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-13-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Goop waterbottles for those Goop workouts.\u003c/figcaption>\u003c/figure>\n\u003cp>Many attendees reported that they were in fact big fans of Gwyneth’s previous cookbooks, including \u003cem>My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness \u003c/em>and\u003cem> It’s All Good: Delicious, Easy Recipes That Will Make You Look Good and Feel Great. \u003c/em>\u003c/p>\n\u003cp>The new book, out in time for Mother’s Day, is titled \u003cem>It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook. \u003c/em>Its promotional copy, in case the title didn’t make this clear, emphasizes that these are Gwyneth’s favorite recipes for regular people like you and me — people with jobs, in other words, and without personal chefs, nor millions of dollars.\u003c/p>\n\u003cfigure id=\"attachment_23880\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23880\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/8943550_5-simple-and-healthy-breakfast-recipes-gwyneth_5a4d079a_m.png\" alt=\"Something that Gwyneth Paltrow totally eats on the regular hahahaha yeah right\" width=\"640\" height=\"320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/8943550_5-simple-and-healthy-breakfast-recipes-gwyneth_5a4d079a_m.png 640w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/8943550_5-simple-and-healthy-breakfast-recipes-gwyneth_5a4d079a_m-400x200.png 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Something that Gwyneth Paltrow totally eats on the regular hahahaha yeah right.\u003c/figcaption>\u003c/figure>\n\u003cp>It is filled, naturally, with photos of Gwyneth looking beautiful, wearing chunky knit sweaters at home or in nature with her children, in addition to photos of the beautiful meals she ostensibly prepares on weeknights when she is home from her imaginary regular-person job, and must feed her regular children without any help whatsoever. These spreads are interspersed with “easy” recipes — the very first in the book is for an “easy” acai bowl — plus stories about Gwyneth’s ostensible regular-person life.\u003c/p>\n\u003cp>The persistent attempt to come off like a relatable human being results in some hilarious reaches, like the recipe for a beautiful, gourmet salad niçoise made with nine-minute eggs served on a fresh baguette, which Gwyneth suggests should really be enjoyed during a picnic with a bottle of rosé, but can also be wolfed down while sitting in one’s car waiting for the kids to finish soccer practice. (You can clearly envision the edit meetings: “That’s a thing people do, right?”)\u003c/p>\n\u003cp>Here are some actual excerpts from the book, selected via a process of opening it to random pages once I was home, writing this, eating cheese popcorn out of a bag that I bought at the liquor store across the street.\u003c/p>\n\u003cp>\u003cem>Cacio e pepe is one of my favorite simple pasta dishes, so when Thea and I started spiralizing vegetables like maniacs, we thought a zucchini noodle version might be nice. \u003c/em>\u003c/p>\n\u003cp>\u003cem>If you’re short on time, get someone at the meat counter to pound out your chicken for you and be sure to let the lemon slices get caramelized and sweet before adding the other ingredients. \u003c/em>\u003c/p>\n\u003cp>\u003cem>When working on a GOOP story with the L.A.-based company Moon Juice, we learned the easiest-ever method for making instant almond milk: simply blend good almond butter and water together. Duh — why didn’t we think of that?! Here we make a hot version with fresh ginger and a little sesame oil to add roundness. \u003c/em>\u003c/p>\n\u003cp>Duh!! Anyway, the interior of the building was truly beautiful. With a nod from the doorman, I passed the rubicon (goopicon? sorry) to see beautiful assistants swiping credit cards through iPads as customers bought books for Gwyneth to sign; the line to meet her packed the spiral ramp to the second floor.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23879\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-800x600.jpg\" alt=\"FullSizeRender (9)\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-9-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>On the ground floor below, the Goop beauty and skincare line occupied one bright-white corner, while another, set up to look like an expensive but also regular-person living room, featured bookshelves full of architecture tomes and travel guides; $200 throw pillows; and black and white photographs lining each wall. (“She curated those herself,” I heard one impressed woman murmur to another, as Rihanna extolled the virtues of \u003cem>werk werk werk werk werk\u003c/em> over a PA.) A white old-timey bicycle was perched in another corner; I couldn’t tell if it was for sale or if perhaps Gwyneth had pedaled it here herself while carrying a basket overflowing with fresh vegetables.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23882\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-800x600.jpg\" alt=\"FullSizeRender (12)\" width=\"489\" height=\"367\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-12-960x720.jpg 960w\" sizes=\"(max-width: 489px) 100vw, 489px\">\u003c/p>\n\u003cp>Up the walkway, the line snaked past Goop’s various houseware and clothing lines — workout gear, children’s items, these weird things that were hanging on the wall and I still don’t know what they are after looking them up but they cost \u003cem>$300 each\u003c/em>. Oh wait, the tag says they’re “wall tassels.” That clears it up.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-24910\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-800x600.jpg\" alt=\"FullSizeRender (22)\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-1440x1079.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-1920x1439.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-1180x884.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-22-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>You get the idea.\u003c/p>\n\u003cp>And yet: As I made my way through the vortex, inching closer to the holy grail — Gwyneth had been set up for the book-signing behind a hilariously wide butcher-block table, accessorized with Goop dish sets and cast iron pans for that “I’m totally actually in Gwyneth Paltrow’s kitchen!” feeling — I felt some air leaking slowly from my dark balloon of repulsion.\u003c/p>\n\u003cp>Maybe it was the fact that every single beautiful human I’d interacted with for the past hour and a half had been wonderfully kind and friendly. Then there was the fact that every person walking away from the table after meeting her looked like they could die happy, on the spot. Then, from 10 feet away, I could see Gwyneth’s own smile as she chatted up each beautiful human who’d come out to see her, and — in my limited experience with encountering celebrities in the flesh — it was among the most warm, lifelike, genuine smiles I’d seen.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23900\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1.jpg\" alt=\"32A327B600000578-0-image-a-4_1459335038932-1\" width=\"634\" height=\"607\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1.jpg 634w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1-400x383.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/32A327B600000578-0-image-a-4_1459335038932-1-32x32.jpg 32w\" sizes=\"(max-width: 634px) 100vw, 634px\">\u003c/p>\n\u003cp>Or maybe it was more like: Over the course of 90 minutes, I’d made peace with my incredulity. Because you know what? It’s fine to be obscenely wealthy. It’s fine that she was born into a Hollywood family, and has therefore been wealthy, and privileged, and ensconced in a bubble with people just like her, for literally her entire life. It’s even fine that she’s selling this \u003ca href=\"http://shop.goop.com/collections/kitchen-tabletop/products/three-dip-board\">slab of wood you’re supposed to pay $395 to put hummus on\u003c/a>. (I mean it’s crazy, but it’s fine.)\u003c/p>\n\u003cp>But that is not why people hate her. Extreme wealth in and of itself is not grounds for ridicule in this country. It’s your attitude about it — your understanding of where you fit into the grand scheme of things — that can get you in trouble. The Kardashians are mocked for many things, but they have never pretended they cook their own meals. George Clooney owns a f*cking villa in Italy; he does not, however, have a weekly newsletter with suggestions for other people about how to decorate their Italian villas. (That I know of. Someone please sign me up immediately if I’m wrong.)\u003c/p>\n\u003cfigure id=\"attachment_23896\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23896\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/IMG_0233-800x600.jpg\" alt='Here is a seafood-and-sherry dish one is supposed to be able to make at the last minute if one has \"unexpected guests\"' width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-400x300.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-1440x1080.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-1920x1440.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-1180x885.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0233-960x720.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Here is a seafood-and-sherry dish one is supposed to be able to make at the last minute if one has “unexpected guests.”\u003c/figcaption>\u003c/figure>\n\u003cp>Whether it’s complete lack of self-awareness or calculated business strategy or both, the idea of being so disconnected from reality that you see “regular person with a 9-to-5 and kids to feed” as a charming brand to try on is staggering; it’s homemaker fetishization of the most insidious degree. The fact that it’s difficult for busy people with little money to feed their children nutritious food is a source of real pain for real humans every day, not to mention the root of a massive national health crisis, and for Gwyneth Paltrow — who has publicly proved that she’s \u003ca href=\"https://www.washingtonpost.com/news/morning-mix/wp/2015/04/17/a-hungry-gwyneth-paltrow-fails-the-food-stamp-challenge-four-days-in/\">woefully incapable of eating on a budget for more than four days\u003c/a> — to suggest that she can relate to this problem, let alone has solutions to it, is patently insulting. \u003cem>It’s All Easy\u003c/em> is a book for people who can afford to not cook but want to feel like they’re the kind of people who do anyway.\u003c/p>\n\u003cp>The central conceit, that Gwyneth is a regular person in any way, is condescending and gross. It’s tacky. And the level of narcissism and near-sightedness it reveals implies a kind of existence \u003cem>I don’t actually think I would ever want.\u003c/em> I work for a public radio station, Gwyneth. I live in the most expensive city in America, one whose future is alarmingly uncertain. I’m hanging on by a thread, and relatively speaking I’m incredibly lucky: I walked by approximately 30 homeless people in and around BART stations just to get here.\u003c/p>\n\u003cp>Here is a $165 keychain by Stella McCartney.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23899\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/IMG_0229-800x800.jpg\" alt=\"IMG_0229\" width=\"800\" height=\"800\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-400x400.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-1440x1440.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-1920x1920.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-1180x1180.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-960x960.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/IMG_0229-150x150.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>“It’s aspirational, for sure,” the girl behind me in line said thoughtfully, of her affinity for Gwyn’s cookbooks.\u003c/p>\n\u003cp>“Right,” I said. “Like if you’re eating the same dinner she’s eating, you might — ”\u003c/p>\n\u003cp>“Kind of become her? Yeah,” she laughed. “It’s a little weird, isn’t it.”\u003c/p>\n\u003cp>A little.\u003c/p>\n\u003cp>Our journey ends like this: Gwyneth was a doll. No, I mean she actually looked like a doll. A tiny, beautiful, beaming doll, and one who — with zero prompting — signed a copy of \u003cem>It’s All Easy\u003c/em> with a Mother’s Day message for my mother, then both my name and hers.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-23890\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-800x923.jpg\" alt=\"FullSizeRender (17)\" width=\"800\" height=\"923\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-800x923.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-400x462.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-768x886.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-1440x1662.jpg 1440w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-1920x2216.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-1180x1362.jpg 1180w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17-960x1108.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/12/2016/05/FullSizeRender-17.jpg 1948w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>“So,” I said to her from across the table, with what I can only assume was the voice of a sheepish giantess, willing myself to be something like a journalist and not a large, trembly child meeting Cinderella at Disneyland. “What do you do when it doesn’t all \u003cem>feel\u003c/em> easy?”\u003c/p>\n\u003cp>She looked peeved for a moment, cocked her head to one side. For one, instantaneous flash of a second, I saw a crack in her golden human-shaped costume, a slight tinge of awareness of being mocked. And then it was gone, and she was beaming again.\u003c/p>\n\u003cp>“Just take deep breaths,” she said, in a beautiful voice. “And keep putting one foot in front of the other.”\u003c/p>\n\u003cp>I nodded. And then I did just that, Gwyneth. All the way home.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\">\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"id": "city-arts",
"title": "City Arts & Lectures",
"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
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"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
"site": "news",
"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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"rss": "https://www.cityarts.net/feed/"
}
},
"closealltabs": {
"id": "closealltabs",
"title": "Close All Tabs",
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"officialWebsiteLink": "/podcasts/closealltabs",
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"order": 1
},
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"id": "code-switch-life-kit",
"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"meta": {
"site": "radio",
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},
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"meta": {
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"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"id": "freakonomics-radio",
"title": "Freakonomics Radio",
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"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/4s8b",
"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
"rss": "https://feeds.feedburner.com/freakonomicsradio"
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},
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"id": "fresh-air",
"title": "Fresh Air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/381444908/podcast.xml"
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
"id": "how-i-built-this",
"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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"spotify": "https://open.spotify.com/show/2p3Fifq96nw9BPcmFdIq0o?si=39209f7b25774f38",
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"rss": "https://feeds.megaphone.fm/KQINC2275451163"
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED The Political Mind of Jerry Brown",
"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"source": "kqed",
"order": 18
},
"link": "/podcasts/jerrybrown",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
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"source": "npr"
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"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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"stitcher": "https://www.stitcher.com/podcast/kqed/stories-teachers-share",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
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"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
"apple": "https://podcasts.apple.com/podcast/id1567098962",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"rss": "https://feeds.npr.org/510360/podcast.xml"
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},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
"meta": {
"site": "news",
"source": "wnyc"
},
"link": "/radio/program/on-the-media",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2",
"tuneIn": "https://tunein.com/radio/On-the-Media-p69/",
"rss": "http://feeds.wnyc.org/onthemedia"
}
},
"pbs-newshour": {
"id": "pbs-newshour",
"title": "PBS NewsHour",
"info": "Analysis, background reports and updates from the PBS NewsHour putting today's news in context.",
"airtime": "MON-FRI 3pm-4pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.pbs.org/newshour/",
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"site": "news",
"source": "pbs"
},
"link": "/radio/program/pbs-newshour",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2",
"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
"rss": "https://www.pbs.org/newshour/feeds/rss/podcasts/show"
}
},
"perspectives": {
"id": "perspectives",
"title": "Perspectives",
"tagline": "KQED's series of daily listener commentaries since 1991",
"info": "KQED's series of daily listener commentaries since 1991.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/01/Perspectives_Tile_Final.jpg",
"officialWebsiteLink": "/perspectives/",
"meta": {
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"source": "kqed",
"order": 14
},
"link": "/perspectives",
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"apple": "https://podcasts.apple.com/us/podcast/id73801135",
"npr": "https://www.npr.org/podcasts/432309616/perspectives",
"rss": "https://ww2.kqed.org/perspectives/category/perspectives/feed/",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvcGVyc3BlY3RpdmVzL2NhdGVnb3J5L3BlcnNwZWN0aXZlcy9mZWVkLw"
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},
"planet-money": {
"id": "planet-money",
"title": "Planet Money",
"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
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