KQED Media Literacy Innovator Program EligibilityKQED Media Literacy Innovator Program Eligibility

Each spring, we accept new applications to the KQED Media Literacy Innovator program. We are excited to welcome K-12 educators across the country who love KQED Education resources and are enthusiastic advocates of media literacy, student voice and youth civic engagement across content areas. 

KQED Media Literacy Innovators commit to a year of serving as ambassadors to their education communities. You’ll find detailed information below about eligibility requirements, how to apply and how this program might support your professional goals.

"As a Media Literacy Innovator, I love being able to interact with innovative educators intent on bringing digital media literacy to their classrooms in engaging ways. My students reaped the benefits of the experience of my fellow ambassadors. Thanks to this program, my students and I have acquired a strong foundation of media literacy skills."
- Mariana Garcia Serrato, Middle School Science and Engineering

Who We Are Looking For

In general, a KQED Media Literacy Innovator is an educator who is:

  • A fan of KQED’s educational services and resources, and is excited to share them with other educators
  • A K-12 classroom teacher, instructional coach or librarian in the U.S. who regularly works with students in and outside of the classroom or supports the work of teachers
  • Actively uses KQED Education resources in the classroom or in their work supporting classroom teachers
  • Passionate about amplifying youth voice, making media and civic engagement
  • Media savvy inside and outside the classroom


We seek educators who reflect the primary audience KQED serves. To be eligible for the KQED Media Literacy Innovator program, participants must:

Be a K-12 educator employed in the U.S. as one of the following:

  • A teacher at a public, charter, private or parochial school, in any grade or subject
  • Instructional coach or technology coordinator who works with teachers to support their work with students
  • Librarian who supports teachers or students in media literacy learning

Be an active user of KQED educational resources, including at least one of the following:

Have earned 1-2 KQED media literacy micro-credentials


  • Regularly use and create media in the classroom
  • Demonstrate leadership within their school, district and community
  • Be able to dedicate about 3-5 hours per month to fulfill ambassador obligations for the full course of the program year


Once selected as a KQED Media Literacy Innovator, you’ll be expected to:

Continue to earn KQED media literacy micro-credentials towards PBS Media Literacy Educator Certification during the program year.

Continue to actively use KQED Teach and/or KQED Learn, including:

  • Taking KQED Teach Media Academy courses
  • Having your classrooms participate in Discussions and youth media challenges on KQED Learn (secondary teachers only) 


  • Regularly share KQED resources and announcements with your professional network via social media, email, word-of-mouth, etc.
  • Participate in other opportunities as they arise

Applications are closed for the 2021-2022 cohort. They will reopen in spring 2022.