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"content": "\u003cp>President Trump’s executive order to suspend new H-1B, L-1 and other temporary work visas for skilled workers and managers through the end of the year has met with broad criticism in Silicon Valley.\u003c/p>\n\u003cp>The L-1 visa that allows companies to transfer employees from overseas offices and the H-1B program for workers in specialty occupations are both popular with tech companies. Several tech executives were quick to condemn the executive order on Twitter, including Tim Cook, CEO of Apple.\u003c/p>\n\u003cp>https://twitter.com/tim_cook/status/1275407136256712707\u003c/p>\n\u003cp>Facebook spokesman Andy Stone wrote KQED, “President Trump’s latest proclamation uses the COVID-19 pandemic as justification for limiting immigration. In reality, the move to keep highly-skilled talent out of the US will make our country’s recovery even more difficult. America is a nation of immigrants and our economy and country benefit when we encourage talented people from around the world to live, work, and contribute here. That’s more true now than ever.”[pullquote size=\"medium\" align=\"right\" citation=\"— Jose Castaneda, Google spokesman\"]‘America’s continued success depends on companies having access to the best talent from around the world. Particularly now, we need that talent to help contribute to America’s economic recovery.’[/pullquote]\u003c/p>\n\u003cp>Google spokesman Jose Castaneda wrote KQED, “Immigrants have not only fueled technological breakthroughs and created new businesses and jobs but have also enriched American life. America’s continued success depends on companies having access to the best talent from around the world. Particularly now, we need that talent to help contribute to America’s economic recovery.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The Trump administration’s professed goal of providing new jobs to those who lost work because of the coronavirus pandemic has also met with widespread ridicule, even from those critical of Silicon Valley and the documented \u003ca href=\"https://www.kqed.org/news/10859344/silicon-valleys-indian-community-pushes-to-reform-h1b-visa-program\" target=\"_blank\" rel=\"noopener noreferrer\">abuses\u003c/a> of the H-1B visa to employ more compliant highly skilled labor at cheaper prices.\u003c/p>\n\u003cp>UC Hastings law professor Veena Dubal wrote KQED, “Many of these jobs can be done remotely, so I suspect that is how companies will handle the blow to their workforce.” She added, that the concept these jobs would be filled by a native U.S. workforce seems disingenuous. “This is a good example of how the racism and xenophobia that appears to guide this administration’s approach to immigration extends across the class divide and is (like racism more generally) illogical.” [pullquote size=\"medium\" align=\"right\" citation=\"—Veena Dubal, UC Hastings law professor\"]‘This is a good example of how the racism and xenophobia that appears to guide this administration’s approach to immigration extends across the class divide and is (like racism more generally) illogical.’[/pullquote]\u003c/p>\n\u003cp>The new restrictions will take effect on June 24. The order is not expected to affect immigrants and visa holders already in the U.S., other than their \u003ca href=\"https://www.kqed.org/news/11701936/spouses-of-h-1b-visa-holders-could-soon-lose-the-right-to-work-in-the-u-s\" target=\"_blank\" rel=\"noopener noreferrer\">spouses\u003c/a>, who have already been put on notice that the Trump administration does not want them working. Still, the order sends a chilling message to immigrants living in the San Francisco Bay Area on visas, along with their families, wrote one person who asked to remain anonymous for fear of reprisal.\u003c/p>\n\u003cp>“As I read through the news, I went through the roller coaster of emotions,” she wrote KQED. “By only the stroke of luck, we were in the United States while the COVID-19 madness began,” she said. Her family had plans to visit India in December 2019, but they postponed this to June 2020 to give the family enough time to get visas stamped from the consulate. [aside tag=\"immigration\" label=\"More Related Coverage\"] She explained that if they had made the trip in 2019, and the process of getting the visas stamped had taken longer than expected, they would not have been in the U.S. and may not have been allowed to return. “A simple trip back home would have been the most life-changing event of our life,” she said, “our trip to India is now postponed indefinitely.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Like others familiar with immigration law, she suspects H-1B/L-1 visa holders who are currently outside the United States will continue to work for Silicon Valley companies remotely. “In that case, they will not pay taxes in the USA, purchase their groceries here or pay rent here,” she said.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The Trump administration’s professed goal of providing new jobs to those who lost work because of the coronavirus pandemic has also met with widespread ridicule, even from those critical of Silicon Valley and the documented \u003ca href=\"https://www.kqed.org/news/10859344/silicon-valleys-indian-community-pushes-to-reform-h1b-visa-program\" target=\"_blank\" rel=\"noopener noreferrer\">abuses\u003c/a> of the H-1B visa to employ more compliant highly skilled labor at cheaper prices.\u003c/p>\n\u003cp>UC Hastings law professor Veena Dubal wrote KQED, “Many of these jobs can be done remotely, so I suspect that is how companies will handle the blow to their workforce.” She added, that the concept these jobs would be filled by a native U.S. workforce seems disingenuous. “This is a good example of how the racism and xenophobia that appears to guide this administration’s approach to immigration extends across the class divide and is (like racism more generally) illogical.” \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The new restrictions will take effect on June 24. The order is not expected to affect immigrants and visa holders already in the U.S., other than their \u003ca href=\"https://www.kqed.org/news/11701936/spouses-of-h-1b-visa-holders-could-soon-lose-the-right-to-work-in-the-u-s\" target=\"_blank\" rel=\"noopener noreferrer\">spouses\u003c/a>, who have already been put on notice that the Trump administration does not want them working. Still, the order sends a chilling message to immigrants living in the San Francisco Bay Area on visas, along with their families, wrote one person who asked to remain anonymous for fear of reprisal.\u003c/p>\n\u003cp>“As I read through the news, I went through the roller coaster of emotions,” she wrote KQED. “By only the stroke of luck, we were in the United States while the COVID-19 madness began,” she said. Her family had plans to visit India in December 2019, but they postponed this to June 2020 to give the family enough time to get visas stamped from the consulate. \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp> She explained that if they had made the trip in 2019, and the process of getting the visas stamped had taken longer than expected, they would not have been in the U.S. and may not have been allowed to return. “A simple trip back home would have been the most life-changing event of our life,” she said, “our trip to India is now postponed indefinitely.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Like others familiar with immigration law, she suspects H-1B/L-1 visa holders who are currently outside the United States will continue to work for Silicon Valley companies remotely. “In that case, they will not pay taxes in the USA, purchase their groceries here or pay rent here,” she said.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Many people consider San Francisco-based Pinterest one of the friendlier social media platforms. That, at least, is what initially drew former public policy and social impact manager Ifeoma Ozoma to Pinterest in July of 2018 from her previous job at Facebook\u003c/p>\n\u003cp>“I thought this is a company that believes in diversity, or at least says it does,” she said. But less than a year later, Ozoma raised concerns about being underpaid for the level of work she was performing at the company.\u003c/p>\n\u003cp>“I wasn’t being paid fairly, and according to the company’s own chart, while I was still the public face of the all of the work that was being used to prop the company up as a responsible tech company in a sea of irresponsible ones,” Ozoma said.\u003c/p>\n\u003cp>In recent weeks, companies across America have gone all out declaring their corporate allyship with Black Lives Matter. Silicon Valley companies have done the same, but that’s generated public backlash from current and former Black employees. None became more viral than Ozoma’s tweet thread earlier this week.\u003c/p>\n\u003cp>https://twitter.com/IfeomaOzoma/status/1272546213322080258?s=20\u003c/p>\n\u003cp>When Ozoma was still working for Pinterest, she said she led a number of initiatives she felt really good about, like taking down \u003ca href=\"https://newsroom.pinterest.com/en/post/bringing-authoritative-vaccine-results-to-pinterest-search\" target=\"_blank\" rel=\"noopener noreferrer\">misinformation about vaccines\u003c/a> on Pinterest. She also got the platform to end its practices promoting \u003ca href=\"https://www.nytimes.com/2019/12/05/style/plantation-weddings-pinterest-knot-zola.html\" target=\"_blank\" rel=\"noopener noreferrer\">slave plantations as wedding venues\u003c/a> — although she took heat in her performance review later and was told it was because she hadn’t made the case for not ending the practice.\u003c/p>\n\u003cp>“I should have come up with the pros for promoting slave plantations. Like, to this day, I think about that, and the fact that it was put in writing — in a performance review that then impacted my pay,” Ozoma said. “Even though externally, the company really took advantage of the press that came with that decision.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>After going in circles with her manager, his manager and HR for five months, Ozoma finally hired a lawyer. The office atmosphere was already charged when a white male engineer at the company decided to share her personal information with an online group known for “doxxing.”\u003c/p>\n\u003cp>“My cell phone number, my full name, my photo, my email was shared all over the Internet,” Ozoma said. “It was on YouTube, Facebook, Instagram, Reddit, the ‘chans,’ so 4chan and 8chan.”\u003c/p>\n\u003cp>Ozoma said the engineer was fired a week later but, by then, she was traumatized — and so was another Black colleague on her team she’d brought in to Pinterest.\u003c/p>\n\u003cfigure id=\"attachment_11824893\" class=\"wp-caption aligncenter\" style=\"max-width: 1600px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11824893\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0.jpg\" alt=\"On June 2, 2020, Pinterest CEO Ben Silbermann publicly pledged to take a host of steps to prove the company's pronouncement that "Black Lives Matter."\" width=\"1600\" height=\"800\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0.jpg 1600w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0-160x80.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0-800x400.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0-1020x510.jpg 1020w\" sizes=\"(max-width: 1600px) 100vw, 1600px\">\u003cfigcaption class=\"wp-caption-text\">On June 2, 2020, Pinterest CEO Ben Silbermann \u003ca href=\"https://newsroom.pinterest.com/en/post/listening-and-acting\" target=\"_blank\" rel=\"noopener noreferrer\">publicly pledged\u003c/a> to take a host of steps to prove the company’s pronouncement that “Black Lives Matter.” \u003ccite>(Courtesy of Pinterest)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our Black lives were treated like they didn’t matter,” said Aerica Shimizu Banks, who left Google for Pinterest to head its office in Washington D.C. Banks said she hired Ozoma’s lawyer after her own struggles with their manager and HR.\u003c/p>\n\u003cp>“Interacting with members of Congress; traveling around the country speaking on panels and events; representing the company — and yet the only expenses that I accrued that were challenged, continuously, were expenses dedicated to Black organizations and Black businesses I had partnered with,” Banks said.\u003c/p>\n\u003cp>She’s also since left the company, and like Ozoma, also tweeted her displeasure with Pinterest engaging in “performative allyship.”\u003c/p>\n\u003cp>https://twitter.com/erikashimizu/status/1272547227177713664?s=20\u003c/p>\n\u003cp>Asked for comment, Pinterest offered a statement: “We took these issues seriously and conducted a thorough investigation when they were raised, and we’re confident both employees were treated fairly.”\u003c/p>\n\u003cp>Thirteen percent of the U.S. population is Black. But according to the company’s annual \u003ca href=\"https://newsroom.pinterest.com/en/post/diversity-report-2020\" target=\"_blank\" rel=\"noopener noreferrer\">diversity report\u003c/a>, Black people made up roughly 4 percent of its total workforce last year. That puts Pinterest in line with many other tech companies that report their numbers (some, like \u003ca href=\"https://www.theverge.com/2020/6/11/21288491/snap-ceo-spiegel-diversity-report-numbers-release-publicly\" target=\"_blank\" rel=\"noopener noreferrer\">Snap\u003c/a>, don’t) in an industry long dominated by white and Asian males.\u003c/p>\n\u003cp>Consider the most recent publicly available company data from these locally headquartered companies: 9 percent at \u003ca href=\"https://www.apple.com/diversity/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u003c/a>, 3.8 percent at \u003ca href=\"https://diversity.fb.com/read-report/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, 5.5 percent at \u003ca href=\"https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a>, 3.7 percent at \u003ca href=\"https://www.oracle.com/corporate/careers/culture/diversity.html\" target=\"_blank\" rel=\"noopener noreferrer\">Oracle\u003c/a>, 4.4 percent at \u003ca href=\"https://slackhq.com/diversity-at-slack-2020\" target=\"_blank\" rel=\"noopener noreferrer\">Slack\u003c/a>, 5.7 percent at \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2019/inclusion-and-diversity-report-december-2019.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a>. Isolate diversity numbers for the engineering or tech departments alone, or leadership, and the numbers are invariably even smaller.\u003c/p>\n\u003cfigure id=\"attachment_11824924\" class=\"wp-caption aligncenter\" style=\"max-width: 1294px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11824924\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM.png\" alt=\"The most recent diversity report for Oracle, the largest tech employer in San Mateo County, reflects industry trends.\" width=\"1294\" height=\"858\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM.png 1294w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM-160x106.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM-800x530.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM-1020x676.png 1020w\" sizes=\"(max-width: 1294px) 100vw, 1294px\">\u003cfigcaption class=\"wp-caption-text\">The most recent diversity report for Oracle, the largest tech employer in San Mateo County, reflects industry trends. \u003ccite>(Courtesy of Oracle)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>So should Silicon Valley companies even be issuing statements of support for racial justice? Yes, says Sarah Kunst, managing director of \u003ca href=\"https://www.cleocap.com\" target=\"_blank\" rel=\"noopener noreferrer\">Cleo Capital\u003c/a>, an early stage venture capital firm in San Francisco.\u003c/p>\n\u003cp>“You know, it would be very awkward in this context if you were telling me my life didn’t matter. I think that is a bare minimum. It is far from all anyone should be doing,” said Kunst (who was recently on KQED’s board for a year).\u003c/p>\n\u003cp>Google, Facebook and other companies have blamed their lack of Black employees on the “pipeline” problem — arguing there aren’t enough qualified people to hire, especially in their technical departments.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation=\"Sarah Kunst, Cleo Capital\"]‘It would be very awkward in this context if you were telling me my life didn’t matter. I think that is a bare minimum. It is far from all anyone should be doing.’[/pullquote]\u003c/p>\n\u003cp>But many Silicon Valley watchers disagree it’s primarily a pipeline problem. Kunst, for instance, argued she’s observed a number of hiring managers fixated on a short list of Ivy League universities, unable to broaden their definition of “qualified.”\u003c/p>\n\u003cp>She added it’s important to get rid of individuals who make the corporate culture toxic for Black employees and drive them away.\u003c/p>\n\u003cp>“This feels like a really good time to really dig deep and do an overhaul so that you create a culture that everyone loves and everyone is welcome in,” Kunst said, noting many Silicon Valley executives are already rethinking their corporate culture during the coronavirus pandemic.\u003c/p>\n\u003cp>“A few years ago, companies, people, couldn’t even say the word ‘race.’ Like, not a particular race, just the word ‘race,'” said Y-Vonne Hutchinson of \u003ca href=\"https://www.thereadyset.co\" target=\"_blank\" rel=\"noopener noreferrer\">ReadySet\u003c/a>, a diversity, equity and inclusion consulting firm that works with a number of Silicon Valley companies. “The fact that the conversation has shifted so far in such a short period of time is encouraging. At the same time, it takes more than statements. What is it really like inside of your organization? Can Black people succeed?”\u003c/p>\n\u003cp>[pullquote size='medium' align='left' citation=\"Y-Vonne Hutchinson, ReadySet\"]‘The fact that the conversation has shifted so far in such a short period of time is encouraging. At the same time, it takes more than statements. What is it really like inside of your organization? Can Black people succeed?’[/pullquote]\u003c/p>\n\u003cp>Hutchinson added, “Because for a lot of these companies, we do see investments in recruiting. We do see some people coming through the door. Those people don’t advance. Those people leave, and a lot of times that’s because they’re experiencing microaggressions. They’re experiencing racism at work, and there’s no accountability for it.”.\u003c/p>\n\u003cp>Karla Monterroso, CEO of the diversity-focused nonprofit \u003ca href=\"http://www.code2040.org\" target=\"_blank\" rel=\"noopener noreferrer\">Code 2040\u003c/a>, said companies need to focus less on job fairs and turn instead to the internal work needed to become welcoming places for more Black and Latinx employees.\u003c/p>\n\u003cp>“For the longest time, we have focused on the wrong things,” said Monterroso. “You will not get the full benefit of their thoughts and innovation because it’s more dangerous for them to swim against the current. Advocacy for people of color, especially Black people, will look like insubordination to many people. Until we examine that, it’s going to have a disproportionate impact on our workplace.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Pinterest announced solidarity with Black Lives Matter. But two Black women. who are former employees, say the company's move is nothing but \"performative allyship.\"",
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"title": "Silicon Valley's Black Employees Question Corporate Claims That Black Lives Matter | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Many people consider San Francisco-based Pinterest one of the friendlier social media platforms. That, at least, is what initially drew former public policy and social impact manager Ifeoma Ozoma to Pinterest in July of 2018 from her previous job at Facebook\u003c/p>\n\u003cp>“I thought this is a company that believes in diversity, or at least says it does,” she said. But less than a year later, Ozoma raised concerns about being underpaid for the level of work she was performing at the company.\u003c/p>\n\u003cp>“I wasn’t being paid fairly, and according to the company’s own chart, while I was still the public face of the all of the work that was being used to prop the company up as a responsible tech company in a sea of irresponsible ones,” Ozoma said.\u003c/p>\n\u003cp>In recent weeks, companies across America have gone all out declaring their corporate allyship with Black Lives Matter. Silicon Valley companies have done the same, but that’s generated public backlash from current and former Black employees. None became more viral than Ozoma’s tweet thread earlier this week.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>When Ozoma was still working for Pinterest, she said she led a number of initiatives she felt really good about, like taking down \u003ca href=\"https://newsroom.pinterest.com/en/post/bringing-authoritative-vaccine-results-to-pinterest-search\" target=\"_blank\" rel=\"noopener noreferrer\">misinformation about vaccines\u003c/a> on Pinterest. She also got the platform to end its practices promoting \u003ca href=\"https://www.nytimes.com/2019/12/05/style/plantation-weddings-pinterest-knot-zola.html\" target=\"_blank\" rel=\"noopener noreferrer\">slave plantations as wedding venues\u003c/a> — although she took heat in her performance review later and was told it was because she hadn’t made the case for not ending the practice.\u003c/p>\n\u003cp>“I should have come up with the pros for promoting slave plantations. Like, to this day, I think about that, and the fact that it was put in writing — in a performance review that then impacted my pay,” Ozoma said. “Even though externally, the company really took advantage of the press that came with that decision.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>After going in circles with her manager, his manager and HR for five months, Ozoma finally hired a lawyer. The office atmosphere was already charged when a white male engineer at the company decided to share her personal information with an online group known for “doxxing.”\u003c/p>\n\u003cp>“My cell phone number, my full name, my photo, my email was shared all over the Internet,” Ozoma said. “It was on YouTube, Facebook, Instagram, Reddit, the ‘chans,’ so 4chan and 8chan.”\u003c/p>\n\u003cp>Ozoma said the engineer was fired a week later but, by then, she was traumatized — and so was another Black colleague on her team she’d brought in to Pinterest.\u003c/p>\n\u003cfigure id=\"attachment_11824893\" class=\"wp-caption aligncenter\" style=\"max-width: 1600px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11824893\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0.jpg\" alt=\"On June 2, 2020, Pinterest CEO Ben Silbermann publicly pledged to take a host of steps to prove the company's pronouncement that "Black Lives Matter."\" width=\"1600\" height=\"800\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0.jpg 1600w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0-160x80.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0-800x400.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/NewsroomPost-Header-200602_0-1020x510.jpg 1020w\" sizes=\"(max-width: 1600px) 100vw, 1600px\">\u003cfigcaption class=\"wp-caption-text\">On June 2, 2020, Pinterest CEO Ben Silbermann \u003ca href=\"https://newsroom.pinterest.com/en/post/listening-and-acting\" target=\"_blank\" rel=\"noopener noreferrer\">publicly pledged\u003c/a> to take a host of steps to prove the company’s pronouncement that “Black Lives Matter.” \u003ccite>(Courtesy of Pinterest)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our Black lives were treated like they didn’t matter,” said Aerica Shimizu Banks, who left Google for Pinterest to head its office in Washington D.C. Banks said she hired Ozoma’s lawyer after her own struggles with their manager and HR.\u003c/p>\n\u003cp>“Interacting with members of Congress; traveling around the country speaking on panels and events; representing the company — and yet the only expenses that I accrued that were challenged, continuously, were expenses dedicated to Black organizations and Black businesses I had partnered with,” Banks said.\u003c/p>\n\u003cp>She’s also since left the company, and like Ozoma, also tweeted her displeasure with Pinterest engaging in “performative allyship.”\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>Asked for comment, Pinterest offered a statement: “We took these issues seriously and conducted a thorough investigation when they were raised, and we’re confident both employees were treated fairly.”\u003c/p>\n\u003cp>Thirteen percent of the U.S. population is Black. But according to the company’s annual \u003ca href=\"https://newsroom.pinterest.com/en/post/diversity-report-2020\" target=\"_blank\" rel=\"noopener noreferrer\">diversity report\u003c/a>, Black people made up roughly 4 percent of its total workforce last year. That puts Pinterest in line with many other tech companies that report their numbers (some, like \u003ca href=\"https://www.theverge.com/2020/6/11/21288491/snap-ceo-spiegel-diversity-report-numbers-release-publicly\" target=\"_blank\" rel=\"noopener noreferrer\">Snap\u003c/a>, don’t) in an industry long dominated by white and Asian males.\u003c/p>\n\u003cp>Consider the most recent publicly available company data from these locally headquartered companies: 9 percent at \u003ca href=\"https://www.apple.com/diversity/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u003c/a>, 3.8 percent at \u003ca href=\"https://diversity.fb.com/read-report/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, 5.5 percent at \u003ca href=\"https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a>, 3.7 percent at \u003ca href=\"https://www.oracle.com/corporate/careers/culture/diversity.html\" target=\"_blank\" rel=\"noopener noreferrer\">Oracle\u003c/a>, 4.4 percent at \u003ca href=\"https://slackhq.com/diversity-at-slack-2020\" target=\"_blank\" rel=\"noopener noreferrer\">Slack\u003c/a>, 5.7 percent at \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2019/inclusion-and-diversity-report-december-2019.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a>. Isolate diversity numbers for the engineering or tech departments alone, or leadership, and the numbers are invariably even smaller.\u003c/p>\n\u003cfigure id=\"attachment_11824924\" class=\"wp-caption aligncenter\" style=\"max-width: 1294px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11824924\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM.png\" alt=\"The most recent diversity report for Oracle, the largest tech employer in San Mateo County, reflects industry trends.\" width=\"1294\" height=\"858\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM.png 1294w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM-160x106.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM-800x530.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/06/Screen-Shot-2020-06-17-at-3.18.58-PM-1020x676.png 1020w\" sizes=\"(max-width: 1294px) 100vw, 1294px\">\u003cfigcaption class=\"wp-caption-text\">The most recent diversity report for Oracle, the largest tech employer in San Mateo County, reflects industry trends. \u003ccite>(Courtesy of Oracle)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>So should Silicon Valley companies even be issuing statements of support for racial justice? Yes, says Sarah Kunst, managing director of \u003ca href=\"https://www.cleocap.com\" target=\"_blank\" rel=\"noopener noreferrer\">Cleo Capital\u003c/a>, an early stage venture capital firm in San Francisco.\u003c/p>\n\u003cp>“You know, it would be very awkward in this context if you were telling me my life didn’t matter. I think that is a bare minimum. It is far from all anyone should be doing,” said Kunst (who was recently on KQED’s board for a year).\u003c/p>\n\u003cp>Google, Facebook and other companies have blamed their lack of Black employees on the “pipeline” problem — arguing there aren’t enough qualified people to hire, especially in their technical departments.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But many Silicon Valley watchers disagree it’s primarily a pipeline problem. Kunst, for instance, argued she’s observed a number of hiring managers fixated on a short list of Ivy League universities, unable to broaden their definition of “qualified.”\u003c/p>\n\u003cp>She added it’s important to get rid of individuals who make the corporate culture toxic for Black employees and drive them away.\u003c/p>\n\u003cp>“This feels like a really good time to really dig deep and do an overhaul so that you create a culture that everyone loves and everyone is welcome in,” Kunst said, noting many Silicon Valley executives are already rethinking their corporate culture during the coronavirus pandemic.\u003c/p>\n\u003cp>“A few years ago, companies, people, couldn’t even say the word ‘race.’ Like, not a particular race, just the word ‘race,'” said Y-Vonne Hutchinson of \u003ca href=\"https://www.thereadyset.co\" target=\"_blank\" rel=\"noopener noreferrer\">ReadySet\u003c/a>, a diversity, equity and inclusion consulting firm that works with a number of Silicon Valley companies. “The fact that the conversation has shifted so far in such a short period of time is encouraging. At the same time, it takes more than statements. What is it really like inside of your organization? Can Black people succeed?”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Hutchinson added, “Because for a lot of these companies, we do see investments in recruiting. We do see some people coming through the door. Those people don’t advance. Those people leave, and a lot of times that’s because they’re experiencing microaggressions. They’re experiencing racism at work, and there’s no accountability for it.”.\u003c/p>\n\u003cp>Karla Monterroso, CEO of the diversity-focused nonprofit \u003ca href=\"http://www.code2040.org\" target=\"_blank\" rel=\"noopener noreferrer\">Code 2040\u003c/a>, said companies need to focus less on job fairs and turn instead to the internal work needed to become welcoming places for more Black and Latinx employees.\u003c/p>\n\u003cp>“For the longest time, we have focused on the wrong things,” said Monterroso. “You will not get the full benefit of their thoughts and innovation because it’s more dangerous for them to swim against the current. Advocacy for people of color, especially Black people, will look like insubordination to many people. Until we examine that, it’s going to have a disproportionate impact on our workplace.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "Facebook Workers Speak Out Against Company Over Trump, Stage 'Virtual Walkout'",
"title": "Facebook Workers Speak Out Against Company Over Trump, Stage 'Virtual Walkout'",
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"content": "\u003cp>Facebook employees are using Twitter to register their frustration over CEO Mark Zuckerberg's decision to leave up posts by President Trump that suggested protesters in Minneapolis could be shot.\u003c/p>\n\u003cp>While Twitter \u003ca href=\"https://www.kqed.org/news/11821641/twitter-hides-trumps-tweet-about-minneapolis-saying-it-glorifies-violence\">demoted and placed a warning\u003c/a> on a tweet about the protests that read, in part, that \"when the looting starts the shooting starts,\" Facebook has let it stand, with Zuckerberg laying out his reasoning in a Facebook \u003ca href=\"https://www.facebook.com/zuck/posts/10111961824369871\">post\u003c/a> Friday. \u003c/p>\n\u003cp>\"I know many people are upset that we've left the President's posts up, but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies,\" Zuckerberg wrote. \u003c/p>\n\u003cp>Trump's comment evoked the civil-rights era by borrowing a phrase used in 1967 by Miami's police chief to warn of an aggressive police response to unrest in black neighborhoods.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>On Monday, Facebook employees staged a virtual \"walkout\" to protest the company's decision not to touch the Trump posts, according to a \u003ca href=\"https://www.nytimes.com/2020/06/01/technology/facebook-employee-protest-trump.html\">report in the New York Times\u003c/a>, which cited anonymous senior employees at Facebook. The Times report says \"dozens\" of Facebook workers \"took the day off by logging into Facebook's systems and requesting time off to support protesters across the country.\"\u003c/p>\n\u003cp>\"I work at Facebook and I am not proud of how we're showing up. The majority of coworkers I've spoken to feel the same way. We are making our voice heard,\" tweeted Jason Toff, a director of product management at Facebook who's been at the company for a year. \u003c/p>\n\u003cp>Toff, who has a verified Twitter account, had 131,400 \"likes\" and thousands of retweets of his comment. He did not immediately respond to a message seeking comment on Monday. \u003c/p>\n\u003cp>https://twitter.com/jasontoff/status/1267318891203530752?s=20\u003c/p>\n\u003cp>\"I don't know what to do, but I know doing nothing is not acceptable. I'm a FB employee that completely disagrees with Mark's decision to do nothing about Trump's recent posts, which clearly incite violence. I'm not alone inside of FB. There isn't a neutral position on racism,\" tweeted another employee, design manager Jason Stirman. \u003c/p>\n\u003cp>Stirman did not immediately respond to a request for comment on Monday. \u003c/p>\n\u003cp>Sara Zhang, a product designer at the company, tweeted that Facebook's \"decision to not act on posts that incite violence ignores other options to keep our community safe. The policy pigeon holes us into addressing harmful user-facing content in two ways: keep content up or take it down.\"\u003c/p>\n\u003cp>\"I believe that this is a self-imposed constraint and implore leadership to revisit the solution,\" she continued.\u003c/p>\n\u003cp>https://twitter.com/superrrsara/status/1267488277797322752?s=20\u003c/p>\n\u003cp>Zhang declined to comment to The Associated Press. \u003c/p>\n\u003cp>Representatives for Facebook did not immediately respond to multiple requests for comment Monday. \u003c/p>\n\u003cp>[aside label='Related Coverage' tag='george-floyd']\u003c/p>\n\u003cp>Late Sunday, Zuckerberg again posted on Facebook, pledging a $10 million donation to racial justice groups. But he made no mention of Trump's posts. Instead, he highlighted Facebook's role in the spreading of the video of George Floyd's death. \u003c/p>\n\u003cp>Floyd, a black man who was in handcuffs at the time, died after a white police officer ignored bystander shouts to get off him and Floyd's cries that he couldn't breathe. His death, captured on citizen video, sparked days of protests in Minneapolis that have spread to cities around America.\u003c/p>\n\u003cp>\"We need to know George Floyd's name. But it's clear Facebook also has more work to do to keep people safe and ensure our systems don't amplify bias,\" Zuckerberg wrote. \u003c/p>\n\u003cp>Twitter has historically taken stronger stances than its larger rival, including a complete ban on political advertisements that the company announced last November.\u003c/p>\n\u003cp>That's partly because Facebook, a much larger company with a broader audience, targeted by regulators over its size and power, has more to lose. And partly because the companies' CEOs don't always see eye to eye on their role in society.\u003c/p>\n\u003cp>Over the weekend, Twitter changed the background and logo of its main Twitter account to black from its usual blue in support of the Black Lives Matter protesters and added a #blacklivesmatter hashtag. Facebook did the same with its own logo on its site, though without the hashtag. \u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Facebook employees are using Twitter to register their frustration over CEO Mark Zuckerberg's decision to leave up posts by President Trump that suggested protesters in Minneapolis could be shot.\u003c/p>\n\u003cp>While Twitter \u003ca href=\"https://www.kqed.org/news/11821641/twitter-hides-trumps-tweet-about-minneapolis-saying-it-glorifies-violence\">demoted and placed a warning\u003c/a> on a tweet about the protests that read, in part, that \"when the looting starts the shooting starts,\" Facebook has let it stand, with Zuckerberg laying out his reasoning in a Facebook \u003ca href=\"https://www.facebook.com/zuck/posts/10111961824369871\">post\u003c/a> Friday. \u003c/p>\n\u003cp>\"I know many people are upset that we've left the President's posts up, but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies,\" Zuckerberg wrote. \u003c/p>\n\u003cp>Trump's comment evoked the civil-rights era by borrowing a phrase used in 1967 by Miami's police chief to warn of an aggressive police response to unrest in black neighborhoods.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>On Monday, Facebook employees staged a virtual \"walkout\" to protest the company's decision not to touch the Trump posts, according to a \u003ca href=\"https://www.nytimes.com/2020/06/01/technology/facebook-employee-protest-trump.html\">report in the New York Times\u003c/a>, which cited anonymous senior employees at Facebook. The Times report says \"dozens\" of Facebook workers \"took the day off by logging into Facebook's systems and requesting time off to support protesters across the country.\"\u003c/p>\n\u003cp>\"I work at Facebook and I am not proud of how we're showing up. The majority of coworkers I've spoken to feel the same way. We are making our voice heard,\" tweeted Jason Toff, a director of product management at Facebook who's been at the company for a year. \u003c/p>\n\u003cp>Toff, who has a verified Twitter account, had 131,400 \"likes\" and thousands of retweets of his comment. He did not immediately respond to a message seeking comment on Monday. \u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\"I don't know what to do, but I know doing nothing is not acceptable. I'm a FB employee that completely disagrees with Mark's decision to do nothing about Trump's recent posts, which clearly incite violence. I'm not alone inside of FB. There isn't a neutral position on racism,\" tweeted another employee, design manager Jason Stirman. \u003c/p>\n\u003cp>Stirman did not immediately respond to a request for comment on Monday. \u003c/p>\n\u003cp>Sara Zhang, a product designer at the company, tweeted that Facebook's \"decision to not act on posts that incite violence ignores other options to keep our community safe. The policy pigeon holes us into addressing harmful user-facing content in two ways: keep content up or take it down.\"\u003c/p>\n\u003cp>\"I believe that this is a self-imposed constraint and implore leadership to revisit the solution,\" she continued.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>Zhang declined to comment to The Associated Press. \u003c/p>\n\u003cp>Representatives for Facebook did not immediately respond to multiple requests for comment Monday. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Late Sunday, Zuckerberg again posted on Facebook, pledging a $10 million donation to racial justice groups. But he made no mention of Trump's posts. Instead, he highlighted Facebook's role in the spreading of the video of George Floyd's death. \u003c/p>\n\u003cp>Floyd, a black man who was in handcuffs at the time, died after a white police officer ignored bystander shouts to get off him and Floyd's cries that he couldn't breathe. His death, captured on citizen video, sparked days of protests in Minneapolis that have spread to cities around America.\u003c/p>\n\u003cp>\"We need to know George Floyd's name. But it's clear Facebook also has more work to do to keep people safe and ensure our systems don't amplify bias,\" Zuckerberg wrote. \u003c/p>\n\u003cp>Twitter has historically taken stronger stances than its larger rival, including a complete ban on political advertisements that the company announced last November.\u003c/p>\n\u003cp>That's partly because Facebook, a much larger company with a broader audience, targeted by regulators over its size and power, has more to lose. And partly because the companies' CEOs don't always see eye to eye on their role in society.\u003c/p>\n\u003cp>Over the weekend, Twitter changed the background and logo of its main Twitter account to black from its usual blue in support of the Black Lives Matter protesters and added a #blacklivesmatter hashtag. Facebook did the same with its own logo on its site, though without the hashtag. \u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"disqusTitle": "Bay Area Housing: Will Remote Work and COVID-19 Affect SF Rent?",
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"content": "\u003cp>\u003ca href=\"https://www.rentjasper.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Jasper\u003c/a> is a high-rise, luxury apartment building in San Francisco's Rincon Hill neighborhood near The Embarcadero. It’s got a sleek industrial facade, all frosted glass and tall white columns. Inside, there’s an on-site movie theater, pool and gym.\u003c/p>\n\u003cp>A one-bedroom apartment here costs more than $4,000 a month — at least, for now.\u003c/p>\n\u003cp>Like many other high-end apartment complexes in San Francisco, the Jasper's management is offering up to one month of free rent to prospective tenants right now because of the weakening market.\u003c/p>\n\u003cp>\"If you go on Craigslist, you'll see at least four weeks — often six weeks — free rent,\" said Bay Area property manager and landlord Carlos Carbajal. \"I've never seen anybody giving that much free rent as an incentive the whole time I've lived here, since 2003.\"\u003c/p>\n\u003cp>According to the rental website Zumper, the average cost for a one-bedroom apartment in San Francisco has \u003ca href=\"https://www.zumper.com/research/average-rent/san-francisco-ca\">dropped 5.4%\u003c/a> over the past month.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>With a slew of Bay Area companies, like Facebook and \u003ca href=\"https://www.kqed.org/news/11817840/twitter-says-no-changes-to-sf-headquarters-planned-even-though-employees-can-work-from-home-permanently\">Twitter\u003c/a>, now telling their employees they can telecommute for the foreseeable future, the San Francisco residential rental market is showing signs of a shift. But how much the softening at the top end of the market is impacting the rental ladder further down is an open question. \u003cspan style=\"font-weight: 400\">[pullquote size='medium' align='right' citation='Carlos Carbajal']'If you go on Craigslist, you'll see at least four weeks — often six weeks — free rent. I've never seen anybody giving that much free rent as an incentive the whole time I've lived here, since 2003'[/pullquote]\u003c/span>\u003c/p>\n\u003cp>According to the latest data from the \u003ca href=\"https://www.sfaa.org/public\" target=\"_blank\" rel=\"noopener noreferrer\">San Francisco Apartment Association\u003c/a>, nearly 20% of landlords said tenants had either broken a lease or unexpectedly given a 30-day notice to vacate over the past month.\u003c/p>\n\u003cp>Emily Grove is one of them.\u003c/p>\n\u003cp>\"I moved to the Bay Area three-and-a-half years ago,\" she told KQED in a video interview. \"And right now, I'm in Texas.\"\u003c/p>\n\u003cp>Grove and her software engineer boyfriend recently decamped for a small town in the Lone Star State to be near family. She said they gave up an apartment they were sharing with two other roommates on Van Ness Avenue after the pandemic hit.\u003c/p>\n\u003cp>\"Everything in the building shut down,\" Grove said. \"We weren't able to use the gym or the pool or any of these amenities that we were paying for.\"\u003c/p>\n\u003cp>Her boyfriend’s company told employees they could continue working remotely. In Texas, Grove said, they have their own private unit, her boyfriend’s still making his California salary and they’re paying about a third of what they used to pay in rent.\u003c/p>\n\u003cp>[aside postID=news_11818184 hero='https://ww2.kqed.org/app/uploads/sites/10/2020/05/RS41306_003_KQED_HousingSanFrancisco_02102020-qut-1020x680.jpg']\"Having made this move, at least for now, we're in a better financial situation,\" she said.\u003c/p>\n\u003cp>Despite the recent outflow of high-salaried, telecommuting workers from the Bay Area, local housing economist \u003ca href=\"https://jointventure.org/issi-romem\" target=\"_blank\" rel=\"noopener noreferrer\">Issi Romem\u003c/a> is quick to deflate the idea that the San Francisco residential rental market is likely to soften in the long term.\u003c/p>\n\u003cp>\"There could be a temporary short-term exodus,\" Romem said. \"But things will revert.\"\u003c/p>\n\u003cp>Romem said it’s only a matter of time before bustling urban centers like San Francisco become attractive to workers once again, and those workers will want to have in-person meetings — at least occasionally.\u003c/p>\n\u003cp>But the economist does see a longer-term trend — driven by the ongoing shift towards telecommuting — of people migrating to the suburbs.\u003c/p>\n\u003cp>\"If you're only getting into the office once or twice a week, you have much more tolerance for long commutes,\" he said. \"And that means that it's easier for people to live in far-flung suburbs, where there's more space to be had more cheaply.\"\u003c/p>\n\u003cp>Not everyone gets to be picky about where they live, though. In rent-controlled San Francisco, hanging on to a longtime apartment may still be many residents' best, and only, option.\u003c/p>\n\u003cp>But even that’s getting tougher, with the pandemic \u003ca href=\"https://projects.sfchronicle.com/2020/layoff-tracker/\" target=\"_blank\" rel=\"noopener noreferrer\">wiping out more than 100,000 Bay Area jobs\u003c/a>. Romem said living conditions for the city’s poorer citizens are likely to get worse until employment bounces back.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Issi Romem']'If you're only getting into the office once or twice a week, you have much more tolerance for long commutes. And that means that it's easier for people to live in far-flung suburbs, where there's more space to be had more cheaply.'[/pullquote]\"I think that as people can't afford housing, they're out of a job — they certainly can't hold onto what they've got,\" Romem said.\u003c/p>\n\u003cp>Romem said cohabitation is likely to increase as larger numbers of people cram together in smaller, less conveniently located spaces to save money during the recession.\u003c/p>\n\u003cp>And the \u003ca href=\"https://www.kqed.org/news/11811012/california-court-leaders-suspend-evictions-amid-pandemic\">current moratorium on evictions\u003c/a> in California means there isn't much landlords can do about late or unpaid rent.\u003c/p>\n\u003cp>Landlord Carbajal said, for now, he wouldn’t evict his struggling tenants, even if he could.\u003c/p>\n\u003cp>\"We're working together,\" he said of one pair of tenants who lost their jobs in the catering industry as a result of the pandemic. \"I think they're gonna make a partial payment this month. But, you know, it's been really hard on them.\"\u003c/p>\n\u003cp>Meanwhile, some downtown office buildings are sitting vacant and likely to remain so.\u003c/p>\n\u003cp>Economist Romem said he's working on a study out of UC Berkeley on behalf of the state of California, looking at opportunities to convert some of these structures into residential properties.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"We want to find out exactly how much land will be made available to housing if certain amounts of commercial space are transitioned,\" Romem said. \"I don't think it can be the only solution. But you could probably build densely enough in these areas to house a large number of people.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\"Having made this move, at least for now, we're in a better financial situation,\" she said.\u003c/p>\n\u003cp>Despite the recent outflow of high-salaried, telecommuting workers from the Bay Area, local housing economist \u003ca href=\"https://jointventure.org/issi-romem\" target=\"_blank\" rel=\"noopener noreferrer\">Issi Romem\u003c/a> is quick to deflate the idea that the San Francisco residential rental market is likely to soften in the long term.\u003c/p>\n\u003cp>\"There could be a temporary short-term exodus,\" Romem said. \"But things will revert.\"\u003c/p>\n\u003cp>Romem said it’s only a matter of time before bustling urban centers like San Francisco become attractive to workers once again, and those workers will want to have in-person meetings — at least occasionally.\u003c/p>\n\u003cp>But the economist does see a longer-term trend — driven by the ongoing shift towards telecommuting — of people migrating to the suburbs.\u003c/p>\n\u003cp>\"If you're only getting into the office once or twice a week, you have much more tolerance for long commutes,\" he said. \"And that means that it's easier for people to live in far-flung suburbs, where there's more space to be had more cheaply.\"\u003c/p>\n\u003cp>Not everyone gets to be picky about where they live, though. In rent-controlled San Francisco, hanging on to a longtime apartment may still be many residents' best, and only, option.\u003c/p>\n\u003cp>But even that’s getting tougher, with the pandemic \u003ca href=\"https://projects.sfchronicle.com/2020/layoff-tracker/\" target=\"_blank\" rel=\"noopener noreferrer\">wiping out more than 100,000 Bay Area jobs\u003c/a>. Romem said living conditions for the city’s poorer citizens are likely to get worse until employment bounces back.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\"I think that as people can't afford housing, they're out of a job — they certainly can't hold onto what they've got,\" Romem said.\u003c/p>\n\u003cp>Romem said cohabitation is likely to increase as larger numbers of people cram together in smaller, less conveniently located spaces to save money during the recession.\u003c/p>\n\u003cp>And the \u003ca href=\"https://www.kqed.org/news/11811012/california-court-leaders-suspend-evictions-amid-pandemic\">current moratorium on evictions\u003c/a> in California means there isn't much landlords can do about late or unpaid rent.\u003c/p>\n\u003cp>Landlord Carbajal said, for now, he wouldn’t evict his struggling tenants, even if he could.\u003c/p>\n\u003cp>\"We're working together,\" he said of one pair of tenants who lost their jobs in the catering industry as a result of the pandemic. \"I think they're gonna make a partial payment this month. But, you know, it's been really hard on them.\"\u003c/p>\n\u003cp>Meanwhile, some downtown office buildings are sitting vacant and likely to remain so.\u003c/p>\n\u003cp>Economist Romem said he's working on a study out of UC Berkeley on behalf of the state of California, looking at opportunities to convert some of these structures into residential properties.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"We want to find out exactly how much land will be made available to housing if certain amounts of commercial space are transitioned,\" Romem said. \"I don't think it can be the only solution. But you could probably build densely enough in these areas to house a large number of people.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "silicon-valley-on-a-hiring-spree-during-coronavirus-pandemic-but-for-how-long",
"title": "Silicon Valley on a Hiring Spree During Coronavirus Pandemic, but for How Long?",
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"headTitle": "Silicon Valley on a Hiring Spree During Coronavirus Pandemic, but for How Long? | KQED",
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"content": "\u003cp>The \u003ca href=\"https://www.cnbc.com/2020/05/07/us-weekly-jobless-claims.html\" target=\"_blank\" rel=\"noopener noreferrer\">latest unemployment data\u003c/a> show the national job market — and California’s, for that matter — in the toilet.\u003c/p>\n\u003cp>But in Silicon Valley, the job market isn’t quite so grim — not just despite the coronavirus pandemic, but perhaps because of it. Even as the rest of the economy tanks, these are reasonably good days to be hunting for a mid-level white collar job in web development or tech support. Think about it: We’re all online more than ever. We’re shopping on Amazon, watching live concerts on Facebook, storing ever more photos on Apple’s iCloud, and \u003ca href=\"https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en\" target=\"_blank\" rel=\"noopener noreferrer\">searching\u003c/a> for baking recipes on Google.\u003c/p>\n\u003cp>Collectively, \u003ca href=\"https://www.facebook.com/careers/jobs/?results_per_page=5&offices%5B0%5D=Fremont%2C%20CA&offices%5B1%5D=Los%20Angeles%2C%20CA&offices%5B2%5D=Menlo%20Park%2C%20CA&offices%5B3%5D=Mountain%20View%2C%20CA&offices%5B4%5D=Northridge%2C%20CA&offices%5B5%5D=San%20Francisco%2C%20CA&offices%5B6%5D=Santa%20Clara%2C%20CA&offices%5B7%5D=Sausalito%2C%20CA&offices%5B8%5D=Sunnyvale%2C%20CA\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, \u003ca href=\"https://careers.microsoft.com/professionals/us/en/l-bayarea\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a>, \u003ca href=\"https://jobs.apple.com/en-us/search?location=united-states-USA+california-state953\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u003c/a>, \u003ca href=\"https://www.amazon.jobs/en/search?base_query=&loc_query=California&type=area&latitude=38.57944&longitude=-121.49085®ion=California&country=USA\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a>, and \u003ca href=\"https://careers.google.com/jobs/results/?company=Google&company=Google%20Fiber&company=YouTube&employment_type=FULL_TIME&hl=en_US&jlo=en_US&location=California,%20USA&q=&sort_by=relevance&src=Online%2FHouse%20Ads%2FBKWS\" target=\"_blank\" rel=\"noopener noreferrer\">Alphabet\u003c/a> make up nearly \u003ca href=\"https://markets.businessinsider.com/news/stocks/nasdaq-composite-erases-2020-losses-strong-tech-earnings-stock-market-2020-4-1029178443\">40% of the market value\u003c/a> of the Nasdaq. Sure enough, all five tech titans are hiring by the hundreds, if not the thousands, in California alone. Facebook COO Sheryl Sandberg recently told CNBC that the Menlo Park-based social media giant plans to hire \u003ca href=\"https://www.cnbc.com/2020/04/02/sandberg-facebook-to-add-10000-new-workers-by-end-of-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\">10,000 people\u003c/a> this year in product and engineering.\u003c/p>\n\u003ch3>Size Matters Now\u003c/h3>\n\u003cp>Experts say this particular economic downturn is favoring giants with the cash reserves to wait out a temporary revenue drop or who can pivot to expand in markets with more potential for profit.\u003c/p>\n\u003cfigure id=\"attachment_11816241\" class=\"wp-caption aligncenter\" style=\"max-width: 1056px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11816241\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png\" alt=\"Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service but more than 35,000 people did try to watch.\" width=\"1056\" height=\"1030\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png 1056w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-160x156.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-800x780.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-1020x995.png 1020w\" sizes=\"(max-width: 1056px) 100vw, 1056px\">\u003cfigcaption class=\"wp-caption-text\">Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service, but more than 35,000 people did try to watch. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Take, for example, the online video market, which is exploding right now thanks to the pandemic. Facebook’s offerings in the market include Livestream, Messenger, and most recently, Messenger Rooms, which allows up to 50 people to chat at once.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Microsoft declined to comment for this story, but on LinkedIn, which the Seattle software giant owns, Microsoft listed nearly \u003ca href=\"https://www.linkedin.com/jobs/search/?keywords=Microsoft\" target=\"_blank\" rel=\"noopener noreferrer\">300,000 jobs\u003c/a> worldwide at the time of this article’s publication.\u003cbr>\n\u003ca href=\"https://www.amazon.jobs/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a> has hired 175,000 people in its fulfillment and delivery network just since March, but the media focus on its retail and warehouse operations often obscures the fact that the Seattle-based company also employs armies of software developers, technical project managers and the like. Amazon is looking for more than 3,000 people in California alone currently.\u003c/p>\n\u003cp>Beyond the biggest names in Silicon Valley, medium-sized tech employers are also looking to hire.\u003c/p>\n\u003cp>“While we have not increased our hiring in response to the COVID-19 pandemic, now more than ever, we remain committed to attracting top talent across key areas of our business,” wrote a spokeswoman for Genentech, the South San Francisco drugmaker owned by Roche. “So far this year, we have filled more than 1,600 positions and currently have over \u003ca href=\"https://www.gene.com/careers\" target=\"_blank\" rel=\"noopener noreferrer\">1,200 roles open\u003c/a> across many areas of our business, including research and development, manufacturing, sales and marketing and IT.”\u003c/p>\n\u003cp>According to a spokesman for \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">VMware\u003c/a>, the Palo Alto-based software company has more than 300 openings in California and more than 1,400 globally. VMware’s vice president of talent acquisition \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">wrote recently\u003c/a>, “Our hiring efforts are focused on supporting VMware’s five strategic priorities: App Modernization, Multi-Cloud, Virtual Cloud Network, Digital Workspace and Intrinsic Security.”\u003c/p>\n\u003cp>Santa Clara-based \u003ca href=\"https://jobs.intel.com/ListJobs/All\" target=\"_blank\" rel=\"noopener noreferrer\">Intel\u003c/a> has posted more than 700 jobs on its website, more than 70 of which are based here in California.\u003c/p>\n\u003ch2>It’s Not All Full-time or Stable Work\u003c/h2>\n\u003cp>For years, Silicon Valley’s biggest employers have hedged their hiring bets by splitting payroll between full-time employees and \u003ca href=\"https://www.kqed.org/news/11741371/two-tiered-caste-system-the-world-of-white-collar-contracting-in-silicon-valley\" target=\"_blank\" rel=\"noopener noreferrer\">contractors\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_11816242\" class=\"wp-caption aligncenter\" style=\"max-width: 2029px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11816242\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg\" alt=\"Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She's getting call backs, but says she'd have an easier time of it if she was looking for a position on the techier side of tech.\" width=\"2029\" height=\"1108\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg 2029w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-160x87.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-800x437.jpeg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1020x557.jpeg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1920x1048.jpeg 1920w\" sizes=\"(max-width: 2029px) 100vw, 2029px\">\u003cfigcaption class=\"wp-caption-text\">Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She’s getting call backs, but says she’d have an easier time of it if she was looking for a position on the techier side of tech. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Here are the top five hiring categories in the Bay Area over the past eight weeks on Santa Clara-based \u003ca href=\"https://www.upwork.com\" target=\"_blank\" rel=\"noopener noreferrer\">Upwork\u003c/a>, an employment platform for white collar gig work which posts more than 8,000 freelance jobs a day worldwide:\u003c/p>\n\u003cul>\n\u003cli>Web Development\u003c/li>\n\u003cli>Video Production\u003c/li>\n\u003cli>Graphics and Design\u003c/li>\n\u003cli>Web and Mobile Design\u003c/li>\n\u003cli>Technical Support\u003c/li>\n\u003c/ul>\n\u003cp>“We’re seeing a lot of activity around web development, around video production. Technical support is a big one. So there’s a lot of activity where, you know, people are young trying to deploy, install and maintain technical systems for their business,” said Hayden Brown, Upwork’s president and CEO.\u003c/p>\n\u003cp>Brown adds that, in 2020, it doesn’t make sense to draw an arbitrary line between Silicon Valley and the rest of the economy when it comes to tech.\u003c/p>\n\u003cp>“Increasingly, almost every company is becoming something of a digital business,” Brown said.\u003c/p>\n\u003cp>All of that said, your employment security depends in large part on the stability of the company you work for, as the pandemic appears to be most lethal to companies that were struggling before the onset of COVID-19.\u003c/p>\n\u003cp>Shirley Deng was laid off in April, when the Palo Alto-based, no-fee payday lender startup \u003ca href=\"https://www.earnin.com\" target=\"_blank\" rel=\"noopener noreferrer\">Earnin\u003c/a> gutted its marketing department.\u003c/p>\n\u003cp>“Stable is like a relative term,” Deng said ruefully.\u003c/p>\n\u003cp>Now, Deng would prefer to work for a bigger company. She owns a house in Hayward with her fiance, and he’s still working, but paying the mortgage could become a concern in about six months.\u003c/p>\n\u003cp>“A lot of good companies that I might want to work for or envision myself with are holding off on hiring now. Like tech companies have hiring freezes unless it’s a very technical role, where it’s like engineering or developer,” Deng said.\u003c/p>\n\u003cp>The numbers back up Deng’s assessment of the market. You can see who’s hiring and who’s letting people go at \u003ca href=\"http://layoffs.fyi/tracker\" target=\"_blank\" rel=\"noopener noreferrer\">Layoffs.fyi\u003c/a>, a tracker set up by \u003ca class=\"crunchbase-link\" href=\"https://crunchbase.com/person/roger-lee\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"person\" data-entity=\"roger-lee\">Roger Lee, \u003c/a> the co-founder of \u003ca href=\"https://humaninterest.com/homepage/?utm_source=GOOGLEPS&utm_medium=SEM&utm_campaign=Brand%20-%20Human%20Interest%20Desktop&utm_content=417770811266&utm_term=human%20interest_p&utm_gclidid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE&gclid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE\">\u003cspan class=\"s1\">Human Interest\u003c/span>\u003c/a>, a company that helps other companies set up retirement accounts.\u003c/p>\n\u003cfigure id=\"attachment_11816236\" class=\"wp-caption aligncenter\" style=\"max-width: 2138px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11816236\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png\" alt=\"In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a start up, as this May 5, 2020 screen shot from Layoffs.fyi indicates.\" width=\"2138\" height=\"1136\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png 2138w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-160x85.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-800x425.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1020x542.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1920x1020.png 1920w\" sizes=\"(max-width: 2138px) 100vw, 2138px\">\u003cfigcaption class=\"wp-caption-text\">In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a startup, as this May 5, 2020 screen shot from Layoffs.fyi indicates. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Deng is confident about her prospects even as she’s sober about the need for the economy to take a hit to protect those most vulnerable to the coronavirus pandemic.\u003c/p>\n\u003cp>“I have a grandma who’s 97 this year and I would be heartbroken if she was exposed and had any complications due to [COVID-19]. My fiance also has a vulnerable immune system. So I understand why we’re staying home. But on the flip side, you know, as I’m job hunting, good companies that might have had positions that I wanted to apply to that are on hold,” Deng said.\u003c/p>\n\u003ch2>This Port in a Storm Might Not Last\u003c/h2>\n\u003cp>Skeptics worry that what we’re witnessing in Silicon Valley is a temporary uptick before bad times settle in.\u003c/p>\n\u003cp>“It certainly seems like an odd time to try purposely to hire new people. Why? Why not just wait?” asked Rachel Massaro, who directs research at the Silicon Valley Institute for Regional Studies at \u003ca href=\"https://jointventure.org/news-and-media/news-releases/1949-silicon-valley-unemployment-increased-to-3-1-in-earliest-response-to-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\">Joint Venture Silicon Valley\u003c/a>.\u003c/p>\n\u003cp>According to the institute, Silicon Valley’s preliminary March unemployment rate of 3.1% represented a sharp increase over February’s rate, but it’s still significantly lower than in the summer of 2009, when unemployment peaked at 10.5%.\u003c/p>\n\u003cp>“It’s possible a lot of these data points, a lot of the indicators that we’re looking at, will have a lag time,” Massaro said. “In a few months, we’ll get a better understanding of the influence of the crisis.”\u003c/p>\n\u003cp>Right now, those Silicon Valley companies on the downswing — \u003ca href=\"https://www.kqed.org/coronavirusliveupdates/news/11816330/airbnb-laying-off-25-of-its-workforce-due-to-travel-decline\" target=\"_blank\" rel=\"noopener noreferrer\">Airbnb\u003c/a>, Eventbrite, Lyft and the like — are taking a hit because what they do is directly impacted by the pandemic. But as the economy as a whole sinks into recession, the current winners in Silicon Valley may not be able to sail above the fray for long.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>“Tech is not a monolith,” said \u003ca href=\"https://www.ccsce.com/Steve_Levy.php\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Levy\u003c/a>, director and senior economist of the Center for Continuing Study of the California Economy in Palo Alto. “The group of people who are hiring is fairly narrow, and in some cases, short term.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The \u003ca href=\"https://www.cnbc.com/2020/05/07/us-weekly-jobless-claims.html\" target=\"_blank\" rel=\"noopener noreferrer\">latest unemployment data\u003c/a> show the national job market — and California’s, for that matter — in the toilet.\u003c/p>\n\u003cp>But in Silicon Valley, the job market isn’t quite so grim — not just despite the coronavirus pandemic, but perhaps because of it. Even as the rest of the economy tanks, these are reasonably good days to be hunting for a mid-level white collar job in web development or tech support. Think about it: We’re all online more than ever. We’re shopping on Amazon, watching live concerts on Facebook, storing ever more photos on Apple’s iCloud, and \u003ca href=\"https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en\" target=\"_blank\" rel=\"noopener noreferrer\">searching\u003c/a> for baking recipes on Google.\u003c/p>\n\u003cp>Collectively, \u003ca href=\"https://www.facebook.com/careers/jobs/?results_per_page=5&offices%5B0%5D=Fremont%2C%20CA&offices%5B1%5D=Los%20Angeles%2C%20CA&offices%5B2%5D=Menlo%20Park%2C%20CA&offices%5B3%5D=Mountain%20View%2C%20CA&offices%5B4%5D=Northridge%2C%20CA&offices%5B5%5D=San%20Francisco%2C%20CA&offices%5B6%5D=Santa%20Clara%2C%20CA&offices%5B7%5D=Sausalito%2C%20CA&offices%5B8%5D=Sunnyvale%2C%20CA\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, \u003ca href=\"https://careers.microsoft.com/professionals/us/en/l-bayarea\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a>, \u003ca href=\"https://jobs.apple.com/en-us/search?location=united-states-USA+california-state953\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u003c/a>, \u003ca href=\"https://www.amazon.jobs/en/search?base_query=&loc_query=California&type=area&latitude=38.57944&longitude=-121.49085®ion=California&country=USA\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a>, and \u003ca href=\"https://careers.google.com/jobs/results/?company=Google&company=Google%20Fiber&company=YouTube&employment_type=FULL_TIME&hl=en_US&jlo=en_US&location=California,%20USA&q=&sort_by=relevance&src=Online%2FHouse%20Ads%2FBKWS\" target=\"_blank\" rel=\"noopener noreferrer\">Alphabet\u003c/a> make up nearly \u003ca href=\"https://markets.businessinsider.com/news/stocks/nasdaq-composite-erases-2020-losses-strong-tech-earnings-stock-market-2020-4-1029178443\">40% of the market value\u003c/a> of the Nasdaq. Sure enough, all five tech titans are hiring by the hundreds, if not the thousands, in California alone. Facebook COO Sheryl Sandberg recently told CNBC that the Menlo Park-based social media giant plans to hire \u003ca href=\"https://www.cnbc.com/2020/04/02/sandberg-facebook-to-add-10000-new-workers-by-end-of-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\">10,000 people\u003c/a> this year in product and engineering.\u003c/p>\n\u003ch3>Size Matters Now\u003c/h3>\n\u003cp>Experts say this particular economic downturn is favoring giants with the cash reserves to wait out a temporary revenue drop or who can pivot to expand in markets with more potential for profit.\u003c/p>\n\u003cfigure id=\"attachment_11816241\" class=\"wp-caption aligncenter\" style=\"max-width: 1056px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11816241\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png\" alt=\"Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service but more than 35,000 people did try to watch.\" width=\"1056\" height=\"1030\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png 1056w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-160x156.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-800x780.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-1020x995.png 1020w\" sizes=\"(max-width: 1056px) 100vw, 1056px\">\u003cfigcaption class=\"wp-caption-text\">Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service, but more than 35,000 people did try to watch. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Take, for example, the online video market, which is exploding right now thanks to the pandemic. Facebook’s offerings in the market include Livestream, Messenger, and most recently, Messenger Rooms, which allows up to 50 people to chat at once.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Microsoft declined to comment for this story, but on LinkedIn, which the Seattle software giant owns, Microsoft listed nearly \u003ca href=\"https://www.linkedin.com/jobs/search/?keywords=Microsoft\" target=\"_blank\" rel=\"noopener noreferrer\">300,000 jobs\u003c/a> worldwide at the time of this article’s publication.\u003cbr>\n\u003ca href=\"https://www.amazon.jobs/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a> has hired 175,000 people in its fulfillment and delivery network just since March, but the media focus on its retail and warehouse operations often obscures the fact that the Seattle-based company also employs armies of software developers, technical project managers and the like. Amazon is looking for more than 3,000 people in California alone currently.\u003c/p>\n\u003cp>Beyond the biggest names in Silicon Valley, medium-sized tech employers are also looking to hire.\u003c/p>\n\u003cp>“While we have not increased our hiring in response to the COVID-19 pandemic, now more than ever, we remain committed to attracting top talent across key areas of our business,” wrote a spokeswoman for Genentech, the South San Francisco drugmaker owned by Roche. “So far this year, we have filled more than 1,600 positions and currently have over \u003ca href=\"https://www.gene.com/careers\" target=\"_blank\" rel=\"noopener noreferrer\">1,200 roles open\u003c/a> across many areas of our business, including research and development, manufacturing, sales and marketing and IT.”\u003c/p>\n\u003cp>According to a spokesman for \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">VMware\u003c/a>, the Palo Alto-based software company has more than 300 openings in California and more than 1,400 globally. VMware’s vice president of talent acquisition \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">wrote recently\u003c/a>, “Our hiring efforts are focused on supporting VMware’s five strategic priorities: App Modernization, Multi-Cloud, Virtual Cloud Network, Digital Workspace and Intrinsic Security.”\u003c/p>\n\u003cp>Santa Clara-based \u003ca href=\"https://jobs.intel.com/ListJobs/All\" target=\"_blank\" rel=\"noopener noreferrer\">Intel\u003c/a> has posted more than 700 jobs on its website, more than 70 of which are based here in California.\u003c/p>\n\u003ch2>It’s Not All Full-time or Stable Work\u003c/h2>\n\u003cp>For years, Silicon Valley’s biggest employers have hedged their hiring bets by splitting payroll between full-time employees and \u003ca href=\"https://www.kqed.org/news/11741371/two-tiered-caste-system-the-world-of-white-collar-contracting-in-silicon-valley\" target=\"_blank\" rel=\"noopener noreferrer\">contractors\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_11816242\" class=\"wp-caption aligncenter\" style=\"max-width: 2029px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11816242\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg\" alt=\"Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She's getting call backs, but says she'd have an easier time of it if she was looking for a position on the techier side of tech.\" width=\"2029\" height=\"1108\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg 2029w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-160x87.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-800x437.jpeg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1020x557.jpeg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1920x1048.jpeg 1920w\" sizes=\"(max-width: 2029px) 100vw, 2029px\">\u003cfigcaption class=\"wp-caption-text\">Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She’s getting call backs, but says she’d have an easier time of it if she was looking for a position on the techier side of tech. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Here are the top five hiring categories in the Bay Area over the past eight weeks on Santa Clara-based \u003ca href=\"https://www.upwork.com\" target=\"_blank\" rel=\"noopener noreferrer\">Upwork\u003c/a>, an employment platform for white collar gig work which posts more than 8,000 freelance jobs a day worldwide:\u003c/p>\n\u003cul>\n\u003cli>Web Development\u003c/li>\n\u003cli>Video Production\u003c/li>\n\u003cli>Graphics and Design\u003c/li>\n\u003cli>Web and Mobile Design\u003c/li>\n\u003cli>Technical Support\u003c/li>\n\u003c/ul>\n\u003cp>“We’re seeing a lot of activity around web development, around video production. Technical support is a big one. So there’s a lot of activity where, you know, people are young trying to deploy, install and maintain technical systems for their business,” said Hayden Brown, Upwork’s president and CEO.\u003c/p>\n\u003cp>Brown adds that, in 2020, it doesn’t make sense to draw an arbitrary line between Silicon Valley and the rest of the economy when it comes to tech.\u003c/p>\n\u003cp>“Increasingly, almost every company is becoming something of a digital business,” Brown said.\u003c/p>\n\u003cp>All of that said, your employment security depends in large part on the stability of the company you work for, as the pandemic appears to be most lethal to companies that were struggling before the onset of COVID-19.\u003c/p>\n\u003cp>Shirley Deng was laid off in April, when the Palo Alto-based, no-fee payday lender startup \u003ca href=\"https://www.earnin.com\" target=\"_blank\" rel=\"noopener noreferrer\">Earnin\u003c/a> gutted its marketing department.\u003c/p>\n\u003cp>“Stable is like a relative term,” Deng said ruefully.\u003c/p>\n\u003cp>Now, Deng would prefer to work for a bigger company. She owns a house in Hayward with her fiance, and he’s still working, but paying the mortgage could become a concern in about six months.\u003c/p>\n\u003cp>“A lot of good companies that I might want to work for or envision myself with are holding off on hiring now. Like tech companies have hiring freezes unless it’s a very technical role, where it’s like engineering or developer,” Deng said.\u003c/p>\n\u003cp>The numbers back up Deng’s assessment of the market. You can see who’s hiring and who’s letting people go at \u003ca href=\"http://layoffs.fyi/tracker\" target=\"_blank\" rel=\"noopener noreferrer\">Layoffs.fyi\u003c/a>, a tracker set up by \u003ca class=\"crunchbase-link\" href=\"https://crunchbase.com/person/roger-lee\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"person\" data-entity=\"roger-lee\">Roger Lee, \u003c/a> the co-founder of \u003ca href=\"https://humaninterest.com/homepage/?utm_source=GOOGLEPS&utm_medium=SEM&utm_campaign=Brand%20-%20Human%20Interest%20Desktop&utm_content=417770811266&utm_term=human%20interest_p&utm_gclidid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE&gclid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE\">\u003cspan class=\"s1\">Human Interest\u003c/span>\u003c/a>, a company that helps other companies set up retirement accounts.\u003c/p>\n\u003cfigure id=\"attachment_11816236\" class=\"wp-caption aligncenter\" style=\"max-width: 2138px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11816236\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png\" alt=\"In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a start up, as this May 5, 2020 screen shot from Layoffs.fyi indicates.\" width=\"2138\" height=\"1136\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png 2138w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-160x85.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-800x425.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1020x542.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1920x1020.png 1920w\" sizes=\"(max-width: 2138px) 100vw, 2138px\">\u003cfigcaption class=\"wp-caption-text\">In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a startup, as this May 5, 2020 screen shot from Layoffs.fyi indicates. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Deng is confident about her prospects even as she’s sober about the need for the economy to take a hit to protect those most vulnerable to the coronavirus pandemic.\u003c/p>\n\u003cp>“I have a grandma who’s 97 this year and I would be heartbroken if she was exposed and had any complications due to [COVID-19]. My fiance also has a vulnerable immune system. So I understand why we’re staying home. But on the flip side, you know, as I’m job hunting, good companies that might have had positions that I wanted to apply to that are on hold,” Deng said.\u003c/p>\n\u003ch2>This Port in a Storm Might Not Last\u003c/h2>\n\u003cp>Skeptics worry that what we’re witnessing in Silicon Valley is a temporary uptick before bad times settle in.\u003c/p>\n\u003cp>“It certainly seems like an odd time to try purposely to hire new people. Why? Why not just wait?” asked Rachel Massaro, who directs research at the Silicon Valley Institute for Regional Studies at \u003ca href=\"https://jointventure.org/news-and-media/news-releases/1949-silicon-valley-unemployment-increased-to-3-1-in-earliest-response-to-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\">Joint Venture Silicon Valley\u003c/a>.\u003c/p>\n\u003cp>According to the institute, Silicon Valley’s preliminary March unemployment rate of 3.1% represented a sharp increase over February’s rate, but it’s still significantly lower than in the summer of 2009, when unemployment peaked at 10.5%.\u003c/p>\n\u003cp>“It’s possible a lot of these data points, a lot of the indicators that we’re looking at, will have a lag time,” Massaro said. “In a few months, we’ll get a better understanding of the influence of the crisis.”\u003c/p>\n\u003cp>Right now, those Silicon Valley companies on the downswing — \u003ca href=\"https://www.kqed.org/coronavirusliveupdates/news/11816330/airbnb-laying-off-25-of-its-workforce-due-to-travel-decline\" target=\"_blank\" rel=\"noopener noreferrer\">Airbnb\u003c/a>, Eventbrite, Lyft and the like — are taking a hit because what they do is directly impacted by the pandemic. But as the economy as a whole sinks into recession, the current winners in Silicon Valley may not be able to sail above the fray for long.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Tech is not a monolith,” said \u003ca href=\"https://www.ccsce.com/Steve_Levy.php\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Levy\u003c/a>, director and senior economist of the Center for Continuing Study of the California Economy in Palo Alto. “The group of people who are hiring is fairly narrow, and in some cases, short term.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Facebook (Sort of) Reacts to Right Wing Use of its Platform to Politicize Public Health",
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"content": "\u003cp>Facebook is taking down pages promoting anti-stay-at-home protests, but only in places where large gatherings are against the law, like California.\u003c/p>\n\u003cp>Social media platforms have been systemically deleting pandemic-related disinformation, and Facebook, like the others, is \u003ca href=\"https://about.fb.com/news/2020/04/coronavirus/\" target=\"_blank\" rel=\"noopener noreferrer\">keen to publicize\u003c/a> a variety of efforts designed to boost credible information and suppress false information on its various properties, including Instagram and WhatsApp, during the coronavirus pandemic. But Facebook and Twitter are caught in what has evolved into a politicized battle over public health.\u003c/p>\n\u003cp>Just a few weeks ago, President Trump asserted he had “\u003ca href=\"https://www.cnbc.com/2020/04/13/trump-falsely-claims-authority-to-open-up-states-after-coronavirus.html\" target=\"_blank\" rel=\"noopener noreferrer\">total authority\u003c/a>” to determine when to lift shelter-in-place rules, only to be publicly smacked down by constitutional law experts. Then the president pivoted and declared he would leave it up to governors to determine when it would be advisable to ramp up economic activity.\u003c/p>\n\u003cp>Shortly thereafter, right-wing groups and \u003ca href=\"https://www.nbcnews.com/tech/social-media/conservative-activist-family-behind-grassroots-anti-quarantine-facebook-events-n1188021\" target=\"_blank\" rel=\"noopener noreferrer\">pro-gun activists\u003c/a> started organizing protests online, and Trump quickly endorsed them, publishing a tweetstorm designed to put pressure on governors like Gavin Newsom of California, who are following recommendations from public health officials to slow the spread of COVID-19.\u003c/p>\n\u003cp>https://twitter.com/realDonaldTrump/status/1251168994066944003\u003c/p>\n\u003cp>Trump tweeted, “\u003ca href=\"https://twitter.com/realDonaldTrump/status/1251168994066944003\">LIBERATE MINNESOTA!\u003c/a>” following with “\u003ca href=\"https://twitter.com/realDonaldTrump/status/1251169217531056130\">LIBERATE MICHIGAN!\u003c/a>” and then “\u003ca href=\"https://twitter.com/realDonaldTrump/status/1251169987110330372\">LIBERATE VIRGINIA, and save your great 2nd Amendment. It is under siege!\u003c/a>”\u003c/p>\n\u003cp>According to a \u003ca href=\"https://www.washingtonpost.com/context/april-14-19-washington-post-u-md-poll/4521bb45-b844-4dbd-b72d-0a298cf7539a/?itid=lk_inline_manual_2&tid=lk_inline_manual_2&itid=lk_inline_manual_2\">Washington Post-University of Maryland \u003c/a>poll conducted April 14-19, 2020, a majority of Americans agreed it could be June or later before it will be safe for larger gatherings to take place again.\u003c/p>\n\u003cp>In the poll, 54% gave the president negative marks for his handling of the outbreak and offered mixed reviews for the federal government as a whole. But 72% gave positive ratings to the governors of their states for the way they have dealt with the crisis.\u003c/p>\n\u003cp>Facebook has historically tread lightly when a coordinated campaign appears to be political in nature, preferring instead to focus on other deletion triggers the company defines.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Last October, in a speech at \u003ca href=\"https://www.youtube.com/watch?v=nP--X4GhuP4\" target=\"_blank\" rel=\"noopener noreferrer\">Georgetown University\u003c/a>, Facebook CEO Mark Zuckerberg declared, “Some people believe that giving more people a voice is driving division, rather than bringing people together. More people across the spectrum believe that achieving the political outcomes that they think matter is more important than every person having a voice and being heard. I think that that’s dangerous.”\u003c/p>\n\u003cp>Responding specifically to the decision to take down some posts about shelter-in-place protests, a company spokesperson wrote, “Unless government prohibits the event during this time, we allow it to be organized on Facebook. For this same reason, events that defy government’s guidance on social distancing aren’t allowed on Facebook.”\u003c/p>\n\u003cp>Even though Facebook has only deleted the protest posts it considers an inducement to illegal activity, the president’s eldest son, Donald Trump Jr., tweeted Monday, “Why is @Facebook colluding with state governments to quash peoples free speech?”\u003c/p>\n\u003cp>https://twitter.com/DonaldJTrumpJr/status/1252283059845640192\u003c/p>\n\u003cp>A number of other Republican lawmakers posted similar sentiments.\u003c/p>\n\u003cp>Twitter has historically resisted calls to discipline or banish the president from its platform, despite claiming in \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/An-update-on-our-continuity-strategy-during-COVID-19.html\" target=\"_blank\" rel=\"noopener noreferrer\">March\u003c/a> that it would pull down any “clear call to action that could directly pose a risk to people’s health or well-being.”\u003c/p>\n\u003cp>In response to a request for comment from KQED, a Twitter spokesperson added, “The use of ‘liberate’ in the Tweets you referenced is vague and unclear, and not something that allows us to reliably infer harmful physical intent.”\u003c/p>\n\u003cp>Silicon Valley Democratic Congresswoman Anna Eshoo, reached for comment, had this to say: “Putting politics ahead of people’s safety during the worst pandemic in a century is unconscionable and a new low. In the middle of a public health emergency, tech platforms have a responsibility to combat all disinformation that puts the health and safety of Americans at risk. We need an aggressive response to this problem, not one that picks and chooses based on a narrow set of criteria.”\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Facebook is taking down pages promoting anti-stay-at-home protests, but only in places where large gatherings are against the law, like California.\u003c/p>\n\u003cp>Social media platforms have been systemically deleting pandemic-related disinformation, and Facebook, like the others, is \u003ca href=\"https://about.fb.com/news/2020/04/coronavirus/\" target=\"_blank\" rel=\"noopener noreferrer\">keen to publicize\u003c/a> a variety of efforts designed to boost credible information and suppress false information on its various properties, including Instagram and WhatsApp, during the coronavirus pandemic. But Facebook and Twitter are caught in what has evolved into a politicized battle over public health.\u003c/p>\n\u003cp>Just a few weeks ago, President Trump asserted he had “\u003ca href=\"https://www.cnbc.com/2020/04/13/trump-falsely-claims-authority-to-open-up-states-after-coronavirus.html\" target=\"_blank\" rel=\"noopener noreferrer\">total authority\u003c/a>” to determine when to lift shelter-in-place rules, only to be publicly smacked down by constitutional law experts. Then the president pivoted and declared he would leave it up to governors to determine when it would be advisable to ramp up economic activity.\u003c/p>\n\u003cp>Shortly thereafter, right-wing groups and \u003ca href=\"https://www.nbcnews.com/tech/social-media/conservative-activist-family-behind-grassroots-anti-quarantine-facebook-events-n1188021\" target=\"_blank\" rel=\"noopener noreferrer\">pro-gun activists\u003c/a> started organizing protests online, and Trump quickly endorsed them, publishing a tweetstorm designed to put pressure on governors like Gavin Newsom of California, who are following recommendations from public health officials to slow the spread of COVID-19.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>Trump tweeted, “\u003ca href=\"https://twitter.com/realDonaldTrump/status/1251168994066944003\">LIBERATE MINNESOTA!\u003c/a>” following with “\u003ca href=\"https://twitter.com/realDonaldTrump/status/1251169217531056130\">LIBERATE MICHIGAN!\u003c/a>” and then “\u003ca href=\"https://twitter.com/realDonaldTrump/status/1251169987110330372\">LIBERATE VIRGINIA, and save your great 2nd Amendment. It is under siege!\u003c/a>”\u003c/p>\n\u003cp>According to a \u003ca href=\"https://www.washingtonpost.com/context/april-14-19-washington-post-u-md-poll/4521bb45-b844-4dbd-b72d-0a298cf7539a/?itid=lk_inline_manual_2&tid=lk_inline_manual_2&itid=lk_inline_manual_2\">Washington Post-University of Maryland \u003c/a>poll conducted April 14-19, 2020, a majority of Americans agreed it could be June or later before it will be safe for larger gatherings to take place again.\u003c/p>\n\u003cp>In the poll, 54% gave the president negative marks for his handling of the outbreak and offered mixed reviews for the federal government as a whole. But 72% gave positive ratings to the governors of their states for the way they have dealt with the crisis.\u003c/p>\n\u003cp>Facebook has historically tread lightly when a coordinated campaign appears to be political in nature, preferring instead to focus on other deletion triggers the company defines.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Last October, in a speech at \u003ca href=\"https://www.youtube.com/watch?v=nP--X4GhuP4\" target=\"_blank\" rel=\"noopener noreferrer\">Georgetown University\u003c/a>, Facebook CEO Mark Zuckerberg declared, “Some people believe that giving more people a voice is driving division, rather than bringing people together. More people across the spectrum believe that achieving the political outcomes that they think matter is more important than every person having a voice and being heard. I think that that’s dangerous.”\u003c/p>\n\u003cp>Responding specifically to the decision to take down some posts about shelter-in-place protests, a company spokesperson wrote, “Unless government prohibits the event during this time, we allow it to be organized on Facebook. For this same reason, events that defy government’s guidance on social distancing aren’t allowed on Facebook.”\u003c/p>\n\u003cp>Even though Facebook has only deleted the protest posts it considers an inducement to illegal activity, the president’s eldest son, Donald Trump Jr., tweeted Monday, “Why is @Facebook colluding with state governments to quash peoples free speech?”\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>A number of other Republican lawmakers posted similar sentiments.\u003c/p>\n\u003cp>Twitter has historically resisted calls to discipline or banish the president from its platform, despite claiming in \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/An-update-on-our-continuity-strategy-during-COVID-19.html\" target=\"_blank\" rel=\"noopener noreferrer\">March\u003c/a> that it would pull down any “clear call to action that could directly pose a risk to people’s health or well-being.”\u003c/p>\n\u003cp>In response to a request for comment from KQED, a Twitter spokesperson added, “The use of ‘liberate’ in the Tweets you referenced is vague and unclear, and not something that allows us to reliably infer harmful physical intent.”\u003c/p>\n\u003cp>Silicon Valley Democratic Congresswoman Anna Eshoo, reached for comment, had this to say: “Putting politics ahead of people’s safety during the worst pandemic in a century is unconscionable and a new low. In the middle of a public health emergency, tech platforms have a responsibility to combat all disinformation that puts the health and safety of Americans at risk. We need an aggressive response to this problem, not one that picks and chooses based on a narrow set of criteria.”\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>The U.S. Census count is facing multiple unprecedented challenges this year. There’s the coronavirus pandemic, of course, but also the way social media can amplify misinformation and disinformation about the census.\u003c/p>\n\u003cp>This is the first time people have been able to respond to the census online as well as by phone or mail. It’s also the first decennial count that’s happening in an era when a huge number of Americans get their news — and, really, their understanding of reality — online.\u003c/p>\n\u003cp>So when somebody popular on Instagram posts mistaken information, things can get out of hand pretty quickly.\u003c/p>\n\u003cp>[aside tag=\"census\" label=\"Related Coverage\"]\u003c/p>\n\u003cp>“Often it starts with a micro-celebrity, newspaper or article or something that may have mentioned it,” said Zack Schwartz, one of the leads of the U.S. Census Bureau’s \u003ca href=\"https://2020census.gov/en/trust-and-safety.html\" target=\"_blank\" rel=\"noopener noreferrer\">Trust and Safety Team\u003c/a>.\u003c/p>\n\u003cp>“It’s people who are well-intentioned just not realizing the information they’re putting out is not accurate,” said Schwartz. In an age when everyone considers themselves to be an expert, many don’t hesitate to post unverified information.\u003c/p>\n\u003cp>So for instance, April 1 was \u003cem>not\u003c/em> the deadline to respond to 2020 Census. That’s a classic example of misinformation the census team has been flagging this year and getting social media platforms to delete. The most common myths are posted on the bureau’s dedicated \u003ca href=\"https://2020census.gov/en/news-events/rumors.html\" target=\"_blank\" rel=\"noopener noreferrer\">rumors\u003c/a> page.\u003c/p>\n\u003cp>Ahead of the census, the Trust and Safety Team reached out to more than 340,000 companies and organizations to sensitize them about common misconceptions. That includes tech titans like \u003ca href=\"https://about.fb.com/news/2019/12/helping-protect-the-us-census/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook,\u003c/a> \u003ca href=\"https://www.blog.google/technology/safety-security/how-google-and-youtube-are-working-protect-2020-us-census/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> and \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/us-census-search-prompt.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a>, as well as thousands of local community groups.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2>Misinformation Versus Disinformation\u003c/h2>\n\u003cp>What’s much harder to stamp out is disinformation. “Disinformation are those more coordinated attempts to deter people from participating in the census or push the count in a different direction,” said Trust and Safety Team co-lead Steve Buckner.\u003c/p>\n\u003cp>Why would somebody want to deliberately mess with the count?\u003c/p>\n\u003cp>“Because there is so much at stake in terms of political apportionment in Congress, but also in terms of the billions and billions of dollars that state and local governments get every year, based on census counts,” Buckner said.\u003c/p>\n\u003cp>For instance, a variety of conservative and even neo-Nazi pundits have been posting warnings that Democrats will unfairly benefit from non-citizens participating in the census. This, despite the fact that every count since the first one in 1790 has included non-citizens. The U.S. Constitution calls for a count of “Persons.”\u003c/p>\n\u003cp>In late February, Turning Point USA founder \u003ca href=\"https://twitter.com/charliekirk11\" target=\"_blank\" rel=\"noopener noreferrer\">Charlie Kirk\u003c/a> tweeted:\u003c/p>\n\u003cp>https://twitter.com/charliekirk11/status/1232679818283700229?s=20\u003c/p>\n\u003cp>In addition to the huge reach of his Twitter feed, Kirk’s framing was \u003ca href=\"https://www.mediamatters.org/facebook/right-wing-facebook-pages-and-groups-are-spreading-disinformation-about-census\" target=\"_blank\" rel=\"noopener noreferrer\">quickly amplified\u003c/a> on right-wing Facebook groups and pages, including \u003ca href=\"https://www.facebook.com/groups/158123834849659/permalink/561798951148810\">Team Trump 2020, \u003c/a>\u003ca href=\"https://www.facebook.com/groups/1250734815048111/permalink/2857989347655975\">Fox News with Tucker Carlson \u003c/a>and \u003ca href=\"https://www.facebook.com/groups/1592686077461605/permalink/2979053348824864\">First Official Candace Owens Fan Club\u003c/a>.\u003c/p>\n\u003cp>This public debate demonizing immigrants could scare them away from participating, according to Subbu Vincent, director of the Journalism and Media Ethics program at Santa Clara University.\u003c/p>\n\u003cp>“It’s hard to credibly dismiss a fear, which is a feeling, with thinking. Hard to use reason to dismiss it, especially when there are facts that show that the administration’s intent has been to deport people. Those facts have driven the fear,” Vincent said.\u003c/p>\n\u003cp>The Census Bureau has historically relied on community leaders in hard-to-reach populations to carry the message of the count’s importance, as well as to assure people their information won’t be used against them.\u003c/p>\n\u003cp>“The human brain is actually wired to listen to other people. When you trust particular community leaders, when you trust particular political leaders, you’re more likely to listen to them, as opposed to just facts,” Vincent said.\u003c/p>\n\u003cp>But if your social media feed is counteracting the messages you’re receiving from your trusted leaders, or your feed is building upon a preexisting fear of authority, you might decide to sit this count out, despite the fact that the Census Bureau is \u003ca href=\"https://www.census.gov/about/policies/privacy/data_stewardship/title_13_-_protection_of_confidential_information.html\" target=\"_blank\" rel=\"noopener noreferrer\">legally barred\u003c/a> from sharing your individual responses in any way that can identify you during your likely lifetime.\u003c/p>\n\u003cp>[youtube https://www.youtube.com/watch?v=qzmB5oJQ_z4]\u003c/p>\n\u003cp>Buckner, of the U.S. Census, says the bureau has spent a lot of time building out its website to communicate what’s true and debunk what’s not. But the Trust and Safety Team is also proactively working with social media platforms to flag rumors and lies as they start to take shape.\u003c/p>\n\u003cp>Ultimately though, the platforms decide where to draw the line between what they consider attempts to skew the census count and legally protected political speech. They’ve all signed on to a strategy similar to the one they’re pursuing with the coronavirus pandemic: amplify credible sources and posts; delete or deprioritize non-credible ones.\u003c/p>\n\u003cp>Will those efforts be enough to support a complete and accurate count? We’ll only know when the census is done. Americans have until Aug. 14 to respond.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The U.S. Census count is facing multiple unprecedented challenges this year. There’s the coronavirus pandemic, of course, but also the way social media can amplify misinformation and disinformation about the census.\u003c/p>\n\u003cp>This is the first time people have been able to respond to the census online as well as by phone or mail. It’s also the first decennial count that’s happening in an era when a huge number of Americans get their news — and, really, their understanding of reality — online.\u003c/p>\n\u003cp>So when somebody popular on Instagram posts mistaken information, things can get out of hand pretty quickly.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Often it starts with a micro-celebrity, newspaper or article or something that may have mentioned it,” said Zack Schwartz, one of the leads of the U.S. Census Bureau’s \u003ca href=\"https://2020census.gov/en/trust-and-safety.html\" target=\"_blank\" rel=\"noopener noreferrer\">Trust and Safety Team\u003c/a>.\u003c/p>\n\u003cp>“It’s people who are well-intentioned just not realizing the information they’re putting out is not accurate,” said Schwartz. In an age when everyone considers themselves to be an expert, many don’t hesitate to post unverified information.\u003c/p>\n\u003cp>So for instance, April 1 was \u003cem>not\u003c/em> the deadline to respond to 2020 Census. That’s a classic example of misinformation the census team has been flagging this year and getting social media platforms to delete. The most common myths are posted on the bureau’s dedicated \u003ca href=\"https://2020census.gov/en/news-events/rumors.html\" target=\"_blank\" rel=\"noopener noreferrer\">rumors\u003c/a> page.\u003c/p>\n\u003cp>Ahead of the census, the Trust and Safety Team reached out to more than 340,000 companies and organizations to sensitize them about common misconceptions. That includes tech titans like \u003ca href=\"https://about.fb.com/news/2019/12/helping-protect-the-us-census/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook,\u003c/a> \u003ca href=\"https://www.blog.google/technology/safety-security/how-google-and-youtube-are-working-protect-2020-us-census/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> and \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/us-census-search-prompt.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a>, as well as thousands of local community groups.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>Misinformation Versus Disinformation\u003c/h2>\n\u003cp>What’s much harder to stamp out is disinformation. “Disinformation are those more coordinated attempts to deter people from participating in the census or push the count in a different direction,” said Trust and Safety Team co-lead Steve Buckner.\u003c/p>\n\u003cp>Why would somebody want to deliberately mess with the count?\u003c/p>\n\u003cp>“Because there is so much at stake in terms of political apportionment in Congress, but also in terms of the billions and billions of dollars that state and local governments get every year, based on census counts,” Buckner said.\u003c/p>\n\u003cp>For instance, a variety of conservative and even neo-Nazi pundits have been posting warnings that Democrats will unfairly benefit from non-citizens participating in the census. This, despite the fact that every count since the first one in 1790 has included non-citizens. The U.S. Constitution calls for a count of “Persons.”\u003c/p>\n\u003cp>In late February, Turning Point USA founder \u003ca href=\"https://twitter.com/charliekirk11\" target=\"_blank\" rel=\"noopener noreferrer\">Charlie Kirk\u003c/a> tweeted:\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>In addition to the huge reach of his Twitter feed, Kirk’s framing was \u003ca href=\"https://www.mediamatters.org/facebook/right-wing-facebook-pages-and-groups-are-spreading-disinformation-about-census\" target=\"_blank\" rel=\"noopener noreferrer\">quickly amplified\u003c/a> on right-wing Facebook groups and pages, including \u003ca href=\"https://www.facebook.com/groups/158123834849659/permalink/561798951148810\">Team Trump 2020, \u003c/a>\u003ca href=\"https://www.facebook.com/groups/1250734815048111/permalink/2857989347655975\">Fox News with Tucker Carlson \u003c/a>and \u003ca href=\"https://www.facebook.com/groups/1592686077461605/permalink/2979053348824864\">First Official Candace Owens Fan Club\u003c/a>.\u003c/p>\n\u003cp>This public debate demonizing immigrants could scare them away from participating, according to Subbu Vincent, director of the Journalism and Media Ethics program at Santa Clara University.\u003c/p>\n\u003cp>“It’s hard to credibly dismiss a fear, which is a feeling, with thinking. Hard to use reason to dismiss it, especially when there are facts that show that the administration’s intent has been to deport people. Those facts have driven the fear,” Vincent said.\u003c/p>\n\u003cp>The Census Bureau has historically relied on community leaders in hard-to-reach populations to carry the message of the count’s importance, as well as to assure people their information won’t be used against them.\u003c/p>\n\u003cp>“The human brain is actually wired to listen to other people. When you trust particular community leaders, when you trust particular political leaders, you’re more likely to listen to them, as opposed to just facts,” Vincent said.\u003c/p>\n\u003cp>But if your social media feed is counteracting the messages you’re receiving from your trusted leaders, or your feed is building upon a preexisting fear of authority, you might decide to sit this count out, despite the fact that the Census Bureau is \u003ca href=\"https://www.census.gov/about/policies/privacy/data_stewardship/title_13_-_protection_of_confidential_information.html\" target=\"_blank\" rel=\"noopener noreferrer\">legally barred\u003c/a> from sharing your individual responses in any way that can identify you during your likely lifetime.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/qzmB5oJQ_z4'\n title='//www.youtube.com/embed/qzmB5oJQ_z4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>Buckner, of the U.S. Census, says the bureau has spent a lot of time building out its website to communicate what’s true and debunk what’s not. But the Trust and Safety Team is also proactively working with social media platforms to flag rumors and lies as they start to take shape.\u003c/p>\n\u003cp>Ultimately though, the platforms decide where to draw the line between what they consider attempts to skew the census count and legally protected political speech. They’ve all signed on to a strategy similar to the one they’re pursuing with the coronavirus pandemic: amplify credible sources and posts; delete or deprioritize non-credible ones.\u003c/p>\n\u003cp>Will those efforts be enough to support a complete and accurate count? We’ll only know when the census is done. Americans have until Aug. 14 to respond.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Ideas we might normally dismiss out of hand, like how Microsoft co-founder and philanthropist \u003ca href=\"https://www.buzzfeednews.com/article/ryanhatesthis/for-the-last-year-youtube-has-been-cracking-down-on-hoaxes\" target=\"_blank\" rel=\"noopener noreferrer\">Bill Gates cooked up COVID-19\u003c/a> or \u003ca href=\"https://www.bbc.com/news/world-51735367\" target=\"_blank\" rel=\"noopener noreferrer\">that garlic can cure the disease\u003c/a>, can seem more credible during times of crisis or when we’re feeling unsure about information coming from experts and political authorities.\u003c/p>\n\u003cp>That is why social media platforms like Facebook, Google and Twitter are plowing ahead with efforts to emphasize real news and de-emphasize fake news surrounding the coronavirus as the pandemic intensifies. Is it working? Kind of.\u003c/p>\n\u003cp>They’ve been at it since January, in coordination with agencies like the \u003ca href=\"https://www.who.int/emergencies/diseases/novel-coronavirus-2019\" target=\"_blank\" rel=\"noopener noreferrer\">World Health Organization\u003c/a>, which declared the crisis a pandemic on Wednesday. But during public health emergencies, fear and cynicism have a way of amplifying fake news on the internet.\u003c/p>\n\u003cp>For instance, if you search for the word coronavirus on \u003ca href=\"https://about.fb.com/news/2020/01/coronavirus/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, you’ll see evidence of a new policy CEO Mark Zuckerberg announced last week. “A search for coronavirus on Facebook will surface a pop-up that directs you to the World Health Organization or your local health authority for the latest information,” the company wrote. “If you’re in a country where the WHO has reported person-to-person transmission, you’ll also see it in your News Feed.”\u003c/p>\n\u003cdiv class=\"text_exposed_show\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11806070\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM.png\" alt=\"\" width=\"1276\" height=\"1526\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM.png 1276w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM-160x191.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM-800x957.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM-1020x1220.png 1020w\" sizes=\"(max-width: 1276px) 100vw, 1276px\">\u003c/div>\n\u003cp>Facebook also said it is blocking content that could cause people harm, such as claims that discourage seeking treatment or taking appropriate precautions against the coronavirus. Posts and videos that shared conspiracy theories were clearly marked as false, once they had been reviewed by fact-checkers.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>A similar situation is playing out on \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/authoritative-information-about-novel-coronavirus.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a>, where a simple search should also pull up information from credible sources. “In addition, we’re halting any auto-suggest results that are likely to direct individuals to non-credible content on Twitter,” the company \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/authoritative-information-about-novel-coronavirus.html\">wrote\u003c/a>. “This is an expansion of our \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2019/helping-you-find-reliable-public-health-information-on-twitter.html\">#KnowTheFacts\u003c/a> prompt, which we specifically put in place for the public to find clear, credible information on immunization and vaccination health.”\u003c/p>\n\u003cp>Twitter wants to go even farther by clearly labeling misinformation, according to \u003ca href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\">rules\u003c/a> announced in February by Del Harvey, Twitter’s vice president of trust and safety.\u003c/p>\n\u003cp>“Our new rule: You may not deceptively share synthetic or manipulated media that are likely to cause harm,” she wrote. “In addition, we may label Tweets containing synthetic and manipulated media to help people understand their authenticity and to provide context.”\u003c/p>\n\u003cp>https://twitter.com/delbius/status/1224802196283244545\u003c/p>\n\u003cp>“A critical part of this change was developing this with input from the public, civil society groups, and academic experts,” Harvey’s wrote on Twitter. “We received 6,500+ responses on our approach, and will continue to make changes like this openly and in consultation with people around the world.”\u003c/p>\n\u003cp>[aside label=\"Related stories\" tag=\"coronavirus\"]\u003c/p>\n\u003ch2>Why Misinformation Works\u003c/h2>\n\u003cp>Whether you’re confronting hucksters selling \u003ca href=\"https://www.nytimes.com/2020/03/09/health/fda-letter-coronavirus-cures.html\" target=\"_blank\" rel=\"noopener noreferrer\">silver as a cure for COVID-19\u003c/a> or hungry retailers trying to sell you overpriced face masks, your brain is partly to blame for why you feel compulsively led to click, comment and share — even if, on some level, you know the information is wrong or distorted.\u003c/p>\n\u003cp>“One of the biases in our brain is novelty bias,” said Subbu Vincent, director of the Journalism and Media Ethics program at Santa Clara University’s Markkula Center for Applied Ethics. “We’re susceptible to the latest novel-sounding development and are drawn toward it.”\u003c/p>\n\u003cp>He added, “Conspiracy theories exploit knowledge gaps in our minds between the world our brain sees and our fears. When we try to fill gaps quickly and simplistically, we can fall prey.”\u003c/p>\n\u003cp>Complex explanations, Vincent said, require cognitive effort, and the heavy lift can seem less appealing than the “easy” answer.\u003c/p>\n\u003cp>He added, though, that it’s the same social media platforms that have trained us to respond quickly (and potentially irrationally) to novel information.\u003c/p>\n\u003cp>And don’t be alarmed by the screenshot below. This is what you should see if YouTube is successfully shutting down videos with misinformation in them.\u003c/p>\n\u003cfigure id=\"attachment_11806149\" class=\"wp-caption aligncenter\" style=\"max-width: 1796px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11806149 size-full\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM.png\" alt=\"If YouTube's content filters are working, you should see something like this when you click on misinformation about the coronavirus pandemic. \" width=\"1796\" height=\"1002\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM.png 1796w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM-160x89.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM-800x446.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM-1020x569.png 1020w\" sizes=\"(max-width: 1796px) 100vw, 1796px\">\u003cfigcaption class=\"wp-caption-text\">If YouTube’s content filters are working, you should see something like this when you click on misinformation about the coronavirus pandemic. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>The Dangers of Engaging\u003c/h2>\n\u003cp>There’s been a fair amount of news coverage about retailers like Amazon and eBay trying to cut down on price-gouging. But that’s only one form of profiteering during this pandemic.\u003c/p>\n\u003cp>In some cases, social media and phishing emails have led people to websites that promise information, a cure, or survival goods like face masks, and then proceed to steal credit card information and other personal details.\u003c/p>\n\u003cp>The cybersecurity firm \u003ca href=\"https://www.cybertalk.org/2020/03/06/coronavirus-themed-domains-50-more-likely-to-be-malicious-than-other-domains/\" target=\"_blank\" rel=\"noopener noreferrer\">Check Point\u003c/a> reported that coronavirus-themed domains are 50% more likely to be malicious than other domains. “Our \u003ca href=\"https://blog.checkpoint.com/2020/02/13/january-2020s-most-wanted-malware-coronavirus-themed-spam-spreads-malicious-emotet-malware/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Threat Index for January 2020\u003c/a> shows that cyber criminals are exploiting interest in the global epidemic to spread malicious activity, with several spam campaigns related to the virus’s name,” the company wrote on its blog.\u003c/p>\n\u003cp>\u003ca href=\"https://news.sophos.com/en-us/2020/03/04/trickbot-campaign-targets-coronavirus-fears-in-italy/\" target=\"_blank\" rel=\"noopener noreferrer\">Sophos\u003c/a>, another cybersecurity company, found an uptick in so-called spear-phishing messages targeting people in Italy, where coronavirus infections have surged in recent weeks. Those messages, with the subject line “coronavirus: informazioni importanti su precauzioni,” include a link to a Microsoft Word document that claims to list cures for the virus. When downloaded, it installs malicious malware on people’s computers.\u003c/p>\n\u003cp>Most experts agree that in general, you should carefully consider the source of any information. If it’s not credible, take a moment to question the claim, and beware of clicking through.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Sophos’ blog post concluded, “As with most viruses – digital or biological – this particular contagion can be prevented through good hygiene.”\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Ideas we might normally dismiss out of hand, like how Microsoft co-founder and philanthropist \u003ca href=\"https://www.buzzfeednews.com/article/ryanhatesthis/for-the-last-year-youtube-has-been-cracking-down-on-hoaxes\" target=\"_blank\" rel=\"noopener noreferrer\">Bill Gates cooked up COVID-19\u003c/a> or \u003ca href=\"https://www.bbc.com/news/world-51735367\" target=\"_blank\" rel=\"noopener noreferrer\">that garlic can cure the disease\u003c/a>, can seem more credible during times of crisis or when we’re feeling unsure about information coming from experts and political authorities.\u003c/p>\n\u003cp>That is why social media platforms like Facebook, Google and Twitter are plowing ahead with efforts to emphasize real news and de-emphasize fake news surrounding the coronavirus as the pandemic intensifies. Is it working? Kind of.\u003c/p>\n\u003cp>They’ve been at it since January, in coordination with agencies like the \u003ca href=\"https://www.who.int/emergencies/diseases/novel-coronavirus-2019\" target=\"_blank\" rel=\"noopener noreferrer\">World Health Organization\u003c/a>, which declared the crisis a pandemic on Wednesday. But during public health emergencies, fear and cynicism have a way of amplifying fake news on the internet.\u003c/p>\n\u003cp>For instance, if you search for the word coronavirus on \u003ca href=\"https://about.fb.com/news/2020/01/coronavirus/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, you’ll see evidence of a new policy CEO Mark Zuckerberg announced last week. “A search for coronavirus on Facebook will surface a pop-up that directs you to the World Health Organization or your local health authority for the latest information,” the company wrote. “If you’re in a country where the WHO has reported person-to-person transmission, you’ll also see it in your News Feed.”\u003c/p>\n\u003cdiv class=\"text_exposed_show\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11806070\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM.png\" alt=\"\" width=\"1276\" height=\"1526\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM.png 1276w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM-160x191.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM-800x957.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-09-at-1.32.33-PM-1020x1220.png 1020w\" sizes=\"(max-width: 1276px) 100vw, 1276px\">\u003c/div>\n\u003cp>Facebook also said it is blocking content that could cause people harm, such as claims that discourage seeking treatment or taking appropriate precautions against the coronavirus. Posts and videos that shared conspiracy theories were clearly marked as false, once they had been reviewed by fact-checkers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>A similar situation is playing out on \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/authoritative-information-about-novel-coronavirus.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a>, where a simple search should also pull up information from credible sources. “In addition, we’re halting any auto-suggest results that are likely to direct individuals to non-credible content on Twitter,” the company \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2020/authoritative-information-about-novel-coronavirus.html\">wrote\u003c/a>. “This is an expansion of our \u003ca href=\"https://blog.twitter.com/en_us/topics/company/2019/helping-you-find-reliable-public-health-information-on-twitter.html\">#KnowTheFacts\u003c/a> prompt, which we specifically put in place for the public to find clear, credible information on immunization and vaccination health.”\u003c/p>\n\u003cp>Twitter wants to go even farther by clearly labeling misinformation, according to \u003ca href=\"https://help.twitter.com/en/rules-and-policies/twitter-rules\">rules\u003c/a> announced in February by Del Harvey, Twitter’s vice president of trust and safety.\u003c/p>\n\u003cp>“Our new rule: You may not deceptively share synthetic or manipulated media that are likely to cause harm,” she wrote. “In addition, we may label Tweets containing synthetic and manipulated media to help people understand their authenticity and to provide context.”\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>“A critical part of this change was developing this with input from the public, civil society groups, and academic experts,” Harvey’s wrote on Twitter. “We received 6,500+ responses on our approach, and will continue to make changes like this openly and in consultation with people around the world.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>Why Misinformation Works\u003c/h2>\n\u003cp>Whether you’re confronting hucksters selling \u003ca href=\"https://www.nytimes.com/2020/03/09/health/fda-letter-coronavirus-cures.html\" target=\"_blank\" rel=\"noopener noreferrer\">silver as a cure for COVID-19\u003c/a> or hungry retailers trying to sell you overpriced face masks, your brain is partly to blame for why you feel compulsively led to click, comment and share — even if, on some level, you know the information is wrong or distorted.\u003c/p>\n\u003cp>“One of the biases in our brain is novelty bias,” said Subbu Vincent, director of the Journalism and Media Ethics program at Santa Clara University’s Markkula Center for Applied Ethics. “We’re susceptible to the latest novel-sounding development and are drawn toward it.”\u003c/p>\n\u003cp>He added, “Conspiracy theories exploit knowledge gaps in our minds between the world our brain sees and our fears. When we try to fill gaps quickly and simplistically, we can fall prey.”\u003c/p>\n\u003cp>Complex explanations, Vincent said, require cognitive effort, and the heavy lift can seem less appealing than the “easy” answer.\u003c/p>\n\u003cp>He added, though, that it’s the same social media platforms that have trained us to respond quickly (and potentially irrationally) to novel information.\u003c/p>\n\u003cp>And don’t be alarmed by the screenshot below. This is what you should see if YouTube is successfully shutting down videos with misinformation in them.\u003c/p>\n\u003cfigure id=\"attachment_11806149\" class=\"wp-caption aligncenter\" style=\"max-width: 1796px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11806149 size-full\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM.png\" alt=\"If YouTube's content filters are working, you should see something like this when you click on misinformation about the coronavirus pandemic. \" width=\"1796\" height=\"1002\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM.png 1796w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM-160x89.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM-800x446.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/Screen-Shot-2020-03-11-at-8.01.55-AM-1020x569.png 1020w\" sizes=\"(max-width: 1796px) 100vw, 1796px\">\u003cfigcaption class=\"wp-caption-text\">If YouTube’s content filters are working, you should see something like this when you click on misinformation about the coronavirus pandemic. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>The Dangers of Engaging\u003c/h2>\n\u003cp>There’s been a fair amount of news coverage about retailers like Amazon and eBay trying to cut down on price-gouging. But that’s only one form of profiteering during this pandemic.\u003c/p>\n\u003cp>In some cases, social media and phishing emails have led people to websites that promise information, a cure, or survival goods like face masks, and then proceed to steal credit card information and other personal details.\u003c/p>\n\u003cp>The cybersecurity firm \u003ca href=\"https://www.cybertalk.org/2020/03/06/coronavirus-themed-domains-50-more-likely-to-be-malicious-than-other-domains/\" target=\"_blank\" rel=\"noopener noreferrer\">Check Point\u003c/a> reported that coronavirus-themed domains are 50% more likely to be malicious than other domains. “Our \u003ca href=\"https://blog.checkpoint.com/2020/02/13/january-2020s-most-wanted-malware-coronavirus-themed-spam-spreads-malicious-emotet-malware/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Threat Index for January 2020\u003c/a> shows that cyber criminals are exploiting interest in the global epidemic to spread malicious activity, with several spam campaigns related to the virus’s name,” the company wrote on its blog.\u003c/p>\n\u003cp>\u003ca href=\"https://news.sophos.com/en-us/2020/03/04/trickbot-campaign-targets-coronavirus-fears-in-italy/\" target=\"_blank\" rel=\"noopener noreferrer\">Sophos\u003c/a>, another cybersecurity company, found an uptick in so-called spear-phishing messages targeting people in Italy, where coronavirus infections have surged in recent weeks. Those messages, with the subject line “coronavirus: informazioni importanti su precauzioni,” include a link to a Microsoft Word document that claims to list cures for the virus. When downloaded, it installs malicious malware on people’s computers.\u003c/p>\n\u003cp>Most experts agree that in general, you should carefully consider the source of any information. If it’s not credible, take a moment to question the claim, and beware of clicking through.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Sophos’ blog post concluded, “As with most viruses – digital or biological – this particular contagion can be prevented through good hygiene.”\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>The kitchen staff at \u003ca href=\"https://www.google.com/url?q=http://www.leftcoastcatering.com&sa=D&ust=1583898946366000&usg=AFQjCNGO_R8h1xtRWeVmVOUqnZTZFf7rIQ\">Left Coast Catering\u003c/a>, a small San Francisco food preparer, had been busily cooking for a large Blue Cross Blue Shield (BCBS) conference at the Yerba Buena Center for the Arts, scheduled for last week.\u003c/p>\n\u003cp>But just days before the start of the conference, as coronavirus fears intensified, BCBS canceled the event, leaving business owner Laurine Wickett stuck with $7,000 worth of \u003ca href=\"https://www.lexico.com/definition/crudites\">crudités\u003c/a> in her commercial fridges. She ended up donating the unused food to a local nonprofit that delivers food to local shelters and food pantries.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation=\"Laurine Wickett, Left Coast Catering\"]‘I don’t see any new inquiries coming in because of this fear, so there’s basically nothing in the pipeline for the next foreseeable future.’[/pullquote]\u003c/p>\n\u003cp>In fact, Wickett has been fielding cancellation calls all week. In her 25 years on the job, she said she’s never seen business drop so fast.\u003c/p>\n\u003cp>“I don’t see any new inquiries coming in because of this fear, so there’s basically nothing in the pipeline for the next foreseeable future.” she said. “I’m looking at almost five to six months that I’m going to have to get myself through. And we’re just going to have to get our team down to bare bones.”\u003c/p>\n\u003cp>Wickett said she has managed to weather major economic slowdowns, like the dot-com bubble crash of the early 2000s and the Great Recession, when there were still always plenty of weddings and bar mitzvahs to work.\u003c/p>\n\u003cp>“But this is completely different, where people are panicking and we’re dealing with fear,” she said. “And you really can’t measure or predict this.”\u003c/p>\n\u003cp>Wickett is hardly alone. Businesses across the Bay Area are just beginning to feel the pain, as a host of events and conferences throughout the region are being canceled or rescheduled in an effort to prevent the spread of the coronavirus.\u003c/p>\n\u003cp>There have been 10 large conference cancellations at San Francisco’s Moscone Center, including \u003ca href=\"https://events.google.com/io/\">Google I/O\u003c/a>, the \u003ca href=\"https://developers.facebook.com/blog/post/2020/02/27/important-f8-2020-update/\">Facebook Developer Conference\u003c/a> and the \u003ca href=\"https://www.gdconf.com/news/important-gdc-2020-update\">Game Developers Conference (GDC)\u003c/a>. Some events, like GDC, have recently announced plans to proceed online — good news for attendees, but little consolation to vendors.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The canceled events at Moscone alone amount to nearly $179 million in lost revenue, according to the venue.\u003c/p>\n\u003cp>Every year, spending on meetings and conventions in San Francisco amounts to almost $2 billion, roughly 19% of total tourism spending in the city, according to the San Francisco Travel Association. In other words, an ongoing surge in cancellations would significantly impact the economy of the city and the region.\u003c/p>\n\u003cp>And related losses aren’t likely to be covered by insurance, say insurance brokers and risk analysts like Gisele Norris with the firm Aon.\u003c/p>\n\u003cp>“It’s something insurers would say, ‘If we cover that, it’ll bankrupt us.’ Because everyone is going to have that loss at the same time,” Norris said.\u003c/p>\n\u003cp>[aside label=\"related coverage\" tag=\"coronavirus\"]Norris said the coronavirus outbreak is affecting the world economy much differently than other recent health scares, like H1N1 or the Zika virus, because it’s impacting more people in the United States and other wealthy nations.\u003c/p>\n\u003cp>While businesses can purchase insurance that covers event cancellations due to communicable diseases, like the coronavirus — and many did just that after the H1N1 scare in 2009 — any policies that were opened within the last month are likely to specifically exclude COVID-19 instances.\u003c/p>\n\u003cp>And among insurance policies that do include communicable diseases, most only cover losses if an event was explicitly canceled by order of public health officials, rather than at the discretion of the event organizers.\u003c/p>\n\u003cp>But even in light of those potential losses, Norris said, a growing number of event organizers see cancellation as the most prudent option, both in terms of safety and financial security.\u003c/p>\n\u003cp>“Event organizers may be concerned about their own liability should their venue be a breeding ground for infectious disease,” Norris said.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The kitchen staff at \u003ca href=\"https://www.google.com/url?q=http://www.leftcoastcatering.com&sa=D&ust=1583898946366000&usg=AFQjCNGO_R8h1xtRWeVmVOUqnZTZFf7rIQ\">Left Coast Catering\u003c/a>, a small San Francisco food preparer, had been busily cooking for a large Blue Cross Blue Shield (BCBS) conference at the Yerba Buena Center for the Arts, scheduled for last week.\u003c/p>\n\u003cp>But just days before the start of the conference, as coronavirus fears intensified, BCBS canceled the event, leaving business owner Laurine Wickett stuck with $7,000 worth of \u003ca href=\"https://www.lexico.com/definition/crudites\">crudités\u003c/a> in her commercial fridges. She ended up donating the unused food to a local nonprofit that delivers food to local shelters and food pantries.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>In fact, Wickett has been fielding cancellation calls all week. In her 25 years on the job, she said she’s never seen business drop so fast.\u003c/p>\n\u003cp>“I don’t see any new inquiries coming in because of this fear, so there’s basically nothing in the pipeline for the next foreseeable future.” she said. “I’m looking at almost five to six months that I’m going to have to get myself through. And we’re just going to have to get our team down to bare bones.”\u003c/p>\n\u003cp>Wickett said she has managed to weather major economic slowdowns, like the dot-com bubble crash of the early 2000s and the Great Recession, when there were still always plenty of weddings and bar mitzvahs to work.\u003c/p>\n\u003cp>“But this is completely different, where people are panicking and we’re dealing with fear,” she said. “And you really can’t measure or predict this.”\u003c/p>\n\u003cp>Wickett is hardly alone. Businesses across the Bay Area are just beginning to feel the pain, as a host of events and conferences throughout the region are being canceled or rescheduled in an effort to prevent the spread of the coronavirus.\u003c/p>\n\u003cp>There have been 10 large conference cancellations at San Francisco’s Moscone Center, including \u003ca href=\"https://events.google.com/io/\">Google I/O\u003c/a>, the \u003ca href=\"https://developers.facebook.com/blog/post/2020/02/27/important-f8-2020-update/\">Facebook Developer Conference\u003c/a> and the \u003ca href=\"https://www.gdconf.com/news/important-gdc-2020-update\">Game Developers Conference (GDC)\u003c/a>. Some events, like GDC, have recently announced plans to proceed online — good news for attendees, but little consolation to vendors.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The canceled events at Moscone alone amount to nearly $179 million in lost revenue, according to the venue.\u003c/p>\n\u003cp>Every year, spending on meetings and conventions in San Francisco amounts to almost $2 billion, roughly 19% of total tourism spending in the city, according to the San Francisco Travel Association. In other words, an ongoing surge in cancellations would significantly impact the economy of the city and the region.\u003c/p>\n\u003cp>And related losses aren’t likely to be covered by insurance, say insurance brokers and risk analysts like Gisele Norris with the firm Aon.\u003c/p>\n\u003cp>“It’s something insurers would say, ‘If we cover that, it’ll bankrupt us.’ Because everyone is going to have that loss at the same time,” Norris said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Norris said the coronavirus outbreak is affecting the world economy much differently than other recent health scares, like H1N1 or the Zika virus, because it’s impacting more people in the United States and other wealthy nations.\u003c/p>\n\u003cp>While businesses can purchase insurance that covers event cancellations due to communicable diseases, like the coronavirus — and many did just that after the H1N1 scare in 2009 — any policies that were opened within the last month are likely to specifically exclude COVID-19 instances.\u003c/p>\n\u003cp>And among insurance policies that do include communicable diseases, most only cover losses if an event was explicitly canceled by order of public health officials, rather than at the discretion of the event organizers.\u003c/p>\n\u003cp>But even in light of those potential losses, Norris said, a growing number of event organizers see cancellation as the most prudent option, both in terms of safety and financial security.\u003c/p>\n\u003cp>“Event organizers may be concerned about their own liability should their venue be a breeding ground for infectious disease,” Norris said.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"disqusTitle": "Donald Trump Leads Pack in Social Media Ad Spending for Election 2020",
"title": "Donald Trump Leads Pack in Social Media Ad Spending for Election 2020",
"headTitle": "The California Report | KQED News",
"content": "\u003cp>Maybe you’ve already noticed ads for presidential contenders on your social media feeds. Brace yourselves: you're going to see a lot more as election 2020 heats up.\u003c/p>\n\u003cp>President Trump is leading the pack, according to \u003ca href=\"https://www.anotheracronym.org/fwiw-2020-dashboard/\" target=\"_blank\" rel=\"noopener noreferrer\">Acronym\u003c/a>, a progressive nonprofit working with Democrats to improve their digital game. So far, Trump has spent more than $36 million on Google and Facebook.\u003c/p>\n\u003cp>What do those ads look like? Something like this one, on YouTube:\u003c/p>\n\u003cp>[youtube https://www.youtube.com/watch?v=C7dt8HNV_Ac]\u003c/p>\n\u003cp>[pullquote]Unlike Facebook, which has said it won't fact check ads, Google has taken down hundreds of them for factual inaccuracies — albeit after they ran for awhile and Google got paid.[/pullquote]Only two Democratic presidential candidates are anywhere near matching Trump's spending, but they trail by a wide margin in polls: former New York City Mayor Michael Bloomberg, with $34 million spent on Google and Facebook, and billionaire philanthropist and activist Tom Steyer, who paid almost $24 million.\u003c/p>\n\u003cp>Compare that to \u003ca href=\"https://projects.fivethirtyeight.com/2020-campaign-ads/#\" target=\"_blank\" rel=\"noopener noreferrer\">television\u003c/a>, where Bloomberg and Steyer substantially outpace spending by Trump and his allies. On both platforms, the other candidates fall far behind in terms of ad buys.\u003c/p>\n\u003cfigure id=\"attachment_11798394\" class=\"wp-caption aligncenter\" style=\"max-width: 1710px\">\u003cimg class=\"size-full wp-image-11798394\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png\" alt=\"2020 candidates total digital spending on Facebook and Google so far. (Source: Acronym)\" width=\"1710\" height=\"766\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png 1710w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-160x72.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-800x358.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-1020x457.png 1020w\" sizes=\"(max-width: 1710px) 100vw, 1710px\">\u003cfigcaption class=\"wp-caption-text\">2020 candidates total digital spending on Facebook and Google so far. \u003ccite>(Courtesy of Acronym)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But analysts say you can expect the field of play to change dramatically once the March primary determines who the Democratic contender will be.\u003c/p>\n\u003cp>\"The Democrats have a different challenge right now,\" said Betsy Hoover, co-founder of \u003ca href=\"https://highergroundlabs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Higher Ground Labs\u003c/a>, a political technology accelerator. \"That's just the reality of a crowded primary.\"\u003c/p>\n\u003cp>\"Trump and his campaign have been running a general election campaign and advertising program essentially since he was inaugurated in 2017,\" said Tara McGowan, co-founder and CEO of Acronym. The group runs a political action committee that plans to spend $75 million on digital advertising to counter Trump’s early spending advantage in 2020 battleground states.\u003c/p>\n\u003cp>https://twitter.com/jack/status/1189634360472829952?ref_src=twsrc%5Etfw\u003c/p>\n\u003cp>That said, every U.S. president with an eye to reelection has used the bully pulpit of his office to garner free advertising by generating news. Trump is no exception, but his capacity to use Twitter to generate conversation and controversy is unprecedented. That's despite the fact that the social media platform announced in October last year it would \u003ca href=\"https://twitter.com/jack/status/1189634360472829952\" target=\"_blank\" rel=\"noopener noreferrer\">ban political ads\u003c/a>.\u003c/p>\n\u003cp>The decision was relatively easy for Twitter to make since it doesn't get much of its money from political advertising. The story is different for Google and Facebook, both of which are built on advertising.\u003c/p>\n\u003cp>[aside tag='2020-election' label='Election 2020']Unlike Facebook, which has said it won't fact check ads, Google has \u003ca href=\"https://www.youtube.com/watch?v=qH-HwDThHkI\" target=\"_blank\" rel=\"noopener noreferrer\">taken down\u003c/a> hundreds of them for factual inaccuracies — albeit after they ran for awhile and Google got paid.\u003c/p>\n\u003cp>In November, Google acknowledged public concern about platforms self-policing in an election in announcing it would limit microtargeting — meaning that political ads in the U.S. can only be targeted based on users’ age, gender and ZIP code as of Jan. 6.\u003c/p>\n\u003cp>[pullquote]President Trump has spent more than $36 million on Google and Facebook ads for his reelection campaign.[/pullquote]A number of analysts say limiting microtargeting will help to reduce the play of misleading ads because they'll reach a wider audience — full of people more likely to call out lies quickly. That's not the case with microtargeting. If you’re a liberal, you have to make an effort to find conservative ads, and the same goes for conservatives looking for liberal ads. Platform algorithms feed ads to viewers likely to find them appealing, or at least not offensive.\u003c/p>\n\u003cp>But not everyone believes microtargeting is an unmitigated evil, which is how Facebook \u003ca href=\"https://about.fb.com/news/2020/01/political-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">defends its decision to allow for it\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Unlike Google, we have chosen not to limit targeting of these ads. We considered doing so, but through extensive outreach and consultations we heard about the importance of these tools for reaching key audiences from a wide range of NGOs, nonprofits, political groups and campaigns, including both Republican and Democratic committees in the U.S.\u003c/p>\u003c/blockquote>\n\u003cp>\"There's no dark arts,\" said McGowan of Acronym, which also registers voters. \"We have the same talent and strategies on our side. The issue is really resources and time.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Maybe you’ve already noticed ads for presidential contenders on your social media feeds. Brace yourselves: you're going to see a lot more as election 2020 heats up.\u003c/p>\n\u003cp>President Trump is leading the pack, according to \u003ca href=\"https://www.anotheracronym.org/fwiw-2020-dashboard/\" target=\"_blank\" rel=\"noopener noreferrer\">Acronym\u003c/a>, a progressive nonprofit working with Democrats to improve their digital game. So far, Trump has spent more than $36 million on Google and Facebook.\u003c/p>\n\u003cp>What do those ads look like? Something like this one, on YouTube:\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/C7dt8HNV_Ac'\n title='//www.youtube.com/embed/C7dt8HNV_Ac'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Only two Democratic presidential candidates are anywhere near matching Trump's spending, but they trail by a wide margin in polls: former New York City Mayor Michael Bloomberg, with $34 million spent on Google and Facebook, and billionaire philanthropist and activist Tom Steyer, who paid almost $24 million.\u003c/p>\n\u003cp>Compare that to \u003ca href=\"https://projects.fivethirtyeight.com/2020-campaign-ads/#\" target=\"_blank\" rel=\"noopener noreferrer\">television\u003c/a>, where Bloomberg and Steyer substantially outpace spending by Trump and his allies. On both platforms, the other candidates fall far behind in terms of ad buys.\u003c/p>\n\u003cfigure id=\"attachment_11798394\" class=\"wp-caption aligncenter\" style=\"max-width: 1710px\">\u003cimg class=\"size-full wp-image-11798394\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png\" alt=\"2020 candidates total digital spending on Facebook and Google so far. (Source: Acronym)\" width=\"1710\" height=\"766\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png 1710w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-160x72.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-800x358.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-1020x457.png 1020w\" sizes=\"(max-width: 1710px) 100vw, 1710px\">\u003cfigcaption class=\"wp-caption-text\">2020 candidates total digital spending on Facebook and Google so far. \u003ccite>(Courtesy of Acronym)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But analysts say you can expect the field of play to change dramatically once the March primary determines who the Democratic contender will be.\u003c/p>\n\u003cp>\"The Democrats have a different challenge right now,\" said Betsy Hoover, co-founder of \u003ca href=\"https://highergroundlabs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Higher Ground Labs\u003c/a>, a political technology accelerator. \"That's just the reality of a crowded primary.\"\u003c/p>\n\u003cp>\"Trump and his campaign have been running a general election campaign and advertising program essentially since he was inaugurated in 2017,\" said Tara McGowan, co-founder and CEO of Acronym. The group runs a political action committee that plans to spend $75 million on digital advertising to counter Trump’s early spending advantage in 2020 battleground states.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>That said, every U.S. president with an eye to reelection has used the bully pulpit of his office to garner free advertising by generating news. Trump is no exception, but his capacity to use Twitter to generate conversation and controversy is unprecedented. That's despite the fact that the social media platform announced in October last year it would \u003ca href=\"https://twitter.com/jack/status/1189634360472829952\" target=\"_blank\" rel=\"noopener noreferrer\">ban political ads\u003c/a>.\u003c/p>\n\u003cp>The decision was relatively easy for Twitter to make since it doesn't get much of its money from political advertising. The story is different for Google and Facebook, both of which are built on advertising.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Unlike Facebook, which has said it won't fact check ads, Google has \u003ca href=\"https://www.youtube.com/watch?v=qH-HwDThHkI\" target=\"_blank\" rel=\"noopener noreferrer\">taken down\u003c/a> hundreds of them for factual inaccuracies — albeit after they ran for awhile and Google got paid.\u003c/p>\n\u003cp>In November, Google acknowledged public concern about platforms self-policing in an election in announcing it would limit microtargeting — meaning that political ads in the U.S. can only be targeted based on users’ age, gender and ZIP code as of Jan. 6.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>A number of analysts say limiting microtargeting will help to reduce the play of misleading ads because they'll reach a wider audience — full of people more likely to call out lies quickly. That's not the case with microtargeting. If you’re a liberal, you have to make an effort to find conservative ads, and the same goes for conservatives looking for liberal ads. Platform algorithms feed ads to viewers likely to find them appealing, or at least not offensive.\u003c/p>\n\u003cp>But not everyone believes microtargeting is an unmitigated evil, which is how Facebook \u003ca href=\"https://about.fb.com/news/2020/01/political-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">defends its decision to allow for it\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Unlike Google, we have chosen not to limit targeting of these ads. We considered doing so, but through extensive outreach and consultations we heard about the importance of these tools for reaching key audiences from a wide range of NGOs, nonprofits, political groups and campaigns, including both Republican and Democratic committees in the U.S.\u003c/p>\u003c/blockquote>\n\u003cp>\"There's no dark arts,\" said McGowan of Acronym, which also registers voters. \"We have the same talent and strategies on our side. The issue is really resources and time.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "FEC Commissioner Rips Facebook Over Political Ad Policy: 'This Will Not Do'",
"title": "FEC Commissioner Rips Facebook Over Political Ad Policy: 'This Will Not Do'",
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"content": "\u003cp>Facebook says it will continue to allow political ads that target the social media platform's users, sticking to its position despite concerns about the potential impact on the upcoming presidential election. Federal Election Commissioner Ellen Weintraub sharply criticized the policy, saying Facebook's \"weak plan suggests the company has no idea how seriously it is hurting democracy.\"\u003cbr>\n[pullquote size=\"small\" align=\"right\" citation=\"Rob Leathern, Facebook's director of product management\"]'People should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.'[/pullquote]\u003c/p>\n\u003cp>Facebook's policy falls short of measures recently taken by other tech giants. Google says it will limit the ability of political ads to target an audience, and Twitter has\u003ca href=\"https://www.kqed.org/news/11783864/twitter-bans-all-political-ads\" target=\"_blank\" rel=\"noopener noreferrer\"> banned\u003c/a> political ads entirely.\u003c/p>\n\u003cp>Taking aim at Facebook's policy in a \u003ca href=\"https://twitter.com/EllenLWeintraub/status/1215277203249860608\" target=\"_blank\" rel=\"noopener noreferrer\">series of tweets\u003c/a> Thursday morning, Weintraub, a Democrat, said, \"I am not willing to bet the 2020 elections on the proposition that Facebook has solved its problems with a solution whose chief feature appears to be that it doesn't seriously impact the company's profit margins.\"\u003c/p>\n\u003cp>https://twitter.com/EllenLWeintraub/status/1215277203249860608\u003c/p>\n\u003cp>Facebook also says it's not changing how it handles the content of ads. While the company says its community standards bar hate speech and harmful content, \u003ca href=\"https://about.fb.com/news/2020/01/political-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">the policy announced Thursday\u003c/a> does not address calls from those who want the company to fact-check ads before it publishes them. \u003cem>(Note: Facebook is among NPR's financial supporters.)\u003c/em>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>In announcing the policy Thursday, Facebook's director of product management, Rob Leathern, wrote that \"people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.\"\u003c/p>\n\u003cp>Facebook says it shouldn't be in the business of fact-checking, that the U.S. needs new laws to govern political speech on social media — and to a degree, the American Civil Liberties Union agrees.\u003c/p>\n\u003cp>\"This will not be a popular view. But on the whole, we think that Facebook got this right,\" says Ben Wizner, director of the ACLU's Speech, Privacy, and Technology Project.\u003c/p>\n\u003cp>Describing the gray area that political ads often occupy, Wizner added, \"I don't think Facebook is capable of doing effective fact-checking, and I don't think as a society we should want Facebook to be the entity that's making those kinds of distinctions.\"\u003c/p>\n\u003cp>Part of the issue, he says, is the massive scale of political ads — not only at the federal, state and local levels in the U.S., but also in every country in which Facebook operates. Wizner predicts that if Facebook took up fact-checking in earnest, it would be inundated with demands from candidates and political campaigns that want the other side's ads taken down, rather than responding to them in public.\u003cbr>\n[pullquote size=\"small\" align=\"right\" citation=\"Ben Wizner, director of the ACLU's Speech, Privacy, and Technology Project\"]'It's possible for candidates to send one advertisement to me and a different one to my neighbor across the street. And so that makes it easier for lies to go uncorrected.'[/pullquote]\u003c/p>\n\u003cp>A different take comes from the Electronic Frontier Foundation, the online civil rights group, which accused Facebook of exempting politicians from the rules it applies to everyone else.\u003c/p>\n\u003cp>In a statement sent to NPR, Gennie Gebhart, the EFF's associate director of research, said, \"Facebook readily and pervasively plays the role of speech referee for the general public, but, concerned about playing politics, applies a more permissive set of rules to powerful political groups complaining about bias.\"\u003c/p>\n\u003cp>Despite backing part of Facebook's revised policy, the ACLU's Wizner agrees with critics who say the company should change how it handles targeted political advertising.\u003c/p>\n\u003cp>\"There is something different about online microtargeted advertisements and the kind of political advertisements that we've mainly seen in the past, on radio and television,\" he says. With targeted ad campaigns, he adds, \"it's possible for candidates to send one advertisement to me and a different one to my neighbor across the street. And so that makes it easier for lies to go uncorrected.\"\u003c/p>\n\u003cp>Among the changes Wizner would like to see: more information from Facebook about which users have been targeted with political ads, so misleading information can be rebutted.\u003c/p>\n\u003cp>\"If a candidate is going to run an ad that goes only to men in one neighborhood, or only to women in another, then we should know who the target audience was,\" he says. \"So that if the ad contains falsehoods, we know how to better target our responses and corrections. And Facebook should consider raising the minimum number of targeted audience members for ads — so that we're dealing with a more common political conversation, and not a different one for each household.\"\u003c/p>\n\u003cp>The FEC's Weintraub has urged tech companies to take an aggressive stand against microtargeting potential voters with ads. In an opinion piece for The Washington Post last November, \u003ca href=\"https://www.washingtonpost.com/opinions/2019/11/01/dont-abolish-political-ads-social-media-stop-microtargeting/\" target=\"_blank\" rel=\"noopener noreferrer\">Weintraub wrote\u003c/a>, \"Microtargeting by foreign and domestic actors in 2016 proved to be a potent weapon for spreading disinformation and sowing discord.\"\u003c/p>\n\u003cp>The fears go beyond foreign interference. In recent months, Facebook, Twitter and Google \u003ca href=\"https://apnews.com/040cae3f6e654e0ab10befb9e46da55f\">refused to remove\u003c/a> a misleading video ad from President Trump’s campaign that targeted Democratic presidential candidate Joe Biden.\u003c/p>\n\u003cp>“Today’s announcement is more window dressing around their decision to allow paid misinformation,\" said Bill Russo, a campaign spokesman for Biden.\u003c/p>\n\u003cp>[aside tag=\"political-ads\" label=\"Related Coverage\"]\u003c/p>\n\u003cp>As the 2020 presidential campaign ramps up, Facebook is pushing back on one form of potential misinformation: \u003ca href=\"https://www.kqed.org/news/11794395/facebook-issues-new-rules-on-deepfake-videos-targeting-misinformation\" target=\"_blank\" rel=\"noopener noreferrer\">deepfake videos\u003c/a>. The company announced Tuesday it's banning videos that are manipulated to make it appear someone said words they didn't actually say, under certain criteria.\u003c/p>\n\u003cp>Last year, \u003ca href=\"https://www.kqed.org/news/11750792/nancy-pelosi-doctored-videos-show-facebook-willing-enablers-of-russians-in-2016\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook allowed\u003c/a> doctored videos of House Speaker Nancy Pelosi — which were were slowed down to make her appear drunk — to stay on the social media site even though they were manipulated. The videos were spread by right-wing websites in an attempt to discredit the speaker as she publicly feuded with President Trump, who also shared one of the videos on his Twitter.\u003c/p>\n\u003cp>But Facebook promises that its political ad policy will bring \"unprecedented transparency and control for political ads.\" The company plans to add a new control in early summer that will let users cut down on the number of political and social issue ads they see, on both Facebook and Instagram. Its users can also \u003ca href=\"https://www.facebook.com/business/help/1665333080167380?id=176276233019487\" target=\"_blank\" rel=\"noopener noreferrer\">search its Ad Library\u003c/a> for details such as the size of an ad's audience and where those people live.\u003c/p>\n\u003cp>\"The expanded transparency features will roll out in the first quarter of 2020 and will apply in all countries where we facilitate 'Paid for by' disclaimers on ads,\" Facebook says.\u003c/p>\n\u003cp>But those solutions don't satisfy critics who say the platform's users still won't be able to opt out completely and block all political ads. Experts also note that the tools Facebook is giving to its users can be complicated to use and can be easily overlooked as just another \"terms of service\" bulletin.\u003c/p>\n\u003cp>\"More transparency and user control over advertising is an undeniably good thing, but this policy still doesn't go far enough,\" says Nina Jankowicz, who studies technology and politics as the disinformation fellow at the Woodrow Wilson International Center.\u003c/p>\n\u003cp>Jankowicz says that while Facebook is giving people more control of the political ads they see, many users could have trouble navigating its tools.\u003c/p>\n\u003cp>\"How many people understand the way microtargeting works, let alone Facebook's Custom Audience feature, which allows advertisers to target on an even more precise level?\" she asks.\u003c/p>\n\u003cp>Jankowicz says Facebook should offer the controls in an easy-to-use design and do more to educate its more than 2 billion users about what the changes mean. And she believes people who are on Facebook should regularly review how their profiles handle politics.\u003c/p>\n\u003cp>\"Like democratic discourse, this should be a feature that users are constantly interacting with and adjusting based on their own inclinations and personal experiences on the site,\" she says. \"Based on Facebook's track record with features like these, I'm not sure that's going to happen.\"\u003c/p>\n\u003cp>As Facebook's Leathern discussed the company's ad policy, he also acknowledged those who are unhappy with its practices.\u003c/p>\n\u003cp>\"We recognize this is an issue that has provoked much public discussion — including much criticism of Facebook's position,\" Leathern wrote. \"We are not deaf to that and will continue to work with regulators and policymakers in our ongoing efforts to help protect elections.\"\u003c/p>\n\u003cp>\u003cem>The Associated Press contributed to this report.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Copyright 2020 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR.org\u003c/a>.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Facebook says it will continue to allow political ads that target the social media platform's users, sticking to its position despite concerns about the potential impact on the upcoming presidential election. Federal Election Commissioner Ellen Weintraub sharply criticized the policy, saying Facebook's \"weak plan suggests the company has no idea how seriously it is hurting democracy.\"\u003cbr>\n\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Facebook's policy falls short of measures recently taken by other tech giants. Google says it will limit the ability of political ads to target an audience, and Twitter has\u003ca href=\"https://www.kqed.org/news/11783864/twitter-bans-all-political-ads\" target=\"_blank\" rel=\"noopener noreferrer\"> banned\u003c/a> political ads entirely.\u003c/p>\n\u003cp>Taking aim at Facebook's policy in a \u003ca href=\"https://twitter.com/EllenLWeintraub/status/1215277203249860608\" target=\"_blank\" rel=\"noopener noreferrer\">series of tweets\u003c/a> Thursday morning, Weintraub, a Democrat, said, \"I am not willing to bet the 2020 elections on the proposition that Facebook has solved its problems with a solution whose chief feature appears to be that it doesn't seriously impact the company's profit margins.\"\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>Facebook also says it's not changing how it handles the content of ads. While the company says its community standards bar hate speech and harmful content, \u003ca href=\"https://about.fb.com/news/2020/01/political-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">the policy announced Thursday\u003c/a> does not address calls from those who want the company to fact-check ads before it publishes them. \u003cem>(Note: Facebook is among NPR's financial supporters.)\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>In announcing the policy Thursday, Facebook's director of product management, Rob Leathern, wrote that \"people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.\"\u003c/p>\n\u003cp>Facebook says it shouldn't be in the business of fact-checking, that the U.S. needs new laws to govern political speech on social media — and to a degree, the American Civil Liberties Union agrees.\u003c/p>\n\u003cp>\"This will not be a popular view. But on the whole, we think that Facebook got this right,\" says Ben Wizner, director of the ACLU's Speech, Privacy, and Technology Project.\u003c/p>\n\u003cp>Describing the gray area that political ads often occupy, Wizner added, \"I don't think Facebook is capable of doing effective fact-checking, and I don't think as a society we should want Facebook to be the entity that's making those kinds of distinctions.\"\u003c/p>\n\u003cp>Part of the issue, he says, is the massive scale of political ads — not only at the federal, state and local levels in the U.S., but also in every country in which Facebook operates. Wizner predicts that if Facebook took up fact-checking in earnest, it would be inundated with demands from candidates and political campaigns that want the other side's ads taken down, rather than responding to them in public.\u003cbr>\n\u003c/p>\u003c/div>",
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"content": "'It's possible for candidates to send one advertisement to me and a different one to my neighbor across the street. And so that makes it easier for lies to go uncorrected.'",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>A different take comes from the Electronic Frontier Foundation, the online civil rights group, which accused Facebook of exempting politicians from the rules it applies to everyone else.\u003c/p>\n\u003cp>In a statement sent to NPR, Gennie Gebhart, the EFF's associate director of research, said, \"Facebook readily and pervasively plays the role of speech referee for the general public, but, concerned about playing politics, applies a more permissive set of rules to powerful political groups complaining about bias.\"\u003c/p>\n\u003cp>Despite backing part of Facebook's revised policy, the ACLU's Wizner agrees with critics who say the company should change how it handles targeted political advertising.\u003c/p>\n\u003cp>\"There is something different about online microtargeted advertisements and the kind of political advertisements that we've mainly seen in the past, on radio and television,\" he says. With targeted ad campaigns, he adds, \"it's possible for candidates to send one advertisement to me and a different one to my neighbor across the street. And so that makes it easier for lies to go uncorrected.\"\u003c/p>\n\u003cp>Among the changes Wizner would like to see: more information from Facebook about which users have been targeted with political ads, so misleading information can be rebutted.\u003c/p>\n\u003cp>\"If a candidate is going to run an ad that goes only to men in one neighborhood, or only to women in another, then we should know who the target audience was,\" he says. \"So that if the ad contains falsehoods, we know how to better target our responses and corrections. And Facebook should consider raising the minimum number of targeted audience members for ads — so that we're dealing with a more common political conversation, and not a different one for each household.\"\u003c/p>\n\u003cp>The FEC's Weintraub has urged tech companies to take an aggressive stand against microtargeting potential voters with ads. In an opinion piece for The Washington Post last November, \u003ca href=\"https://www.washingtonpost.com/opinions/2019/11/01/dont-abolish-political-ads-social-media-stop-microtargeting/\" target=\"_blank\" rel=\"noopener noreferrer\">Weintraub wrote\u003c/a>, \"Microtargeting by foreign and domestic actors in 2016 proved to be a potent weapon for spreading disinformation and sowing discord.\"\u003c/p>\n\u003cp>The fears go beyond foreign interference. In recent months, Facebook, Twitter and Google \u003ca href=\"https://apnews.com/040cae3f6e654e0ab10befb9e46da55f\">refused to remove\u003c/a> a misleading video ad from President Trump’s campaign that targeted Democratic presidential candidate Joe Biden.\u003c/p>\n\u003cp>“Today’s announcement is more window dressing around their decision to allow paid misinformation,\" said Bill Russo, a campaign spokesman for Biden.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As the 2020 presidential campaign ramps up, Facebook is pushing back on one form of potential misinformation: \u003ca href=\"https://www.kqed.org/news/11794395/facebook-issues-new-rules-on-deepfake-videos-targeting-misinformation\" target=\"_blank\" rel=\"noopener noreferrer\">deepfake videos\u003c/a>. The company announced Tuesday it's banning videos that are manipulated to make it appear someone said words they didn't actually say, under certain criteria.\u003c/p>\n\u003cp>Last year, \u003ca href=\"https://www.kqed.org/news/11750792/nancy-pelosi-doctored-videos-show-facebook-willing-enablers-of-russians-in-2016\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook allowed\u003c/a> doctored videos of House Speaker Nancy Pelosi — which were were slowed down to make her appear drunk — to stay on the social media site even though they were manipulated. The videos were spread by right-wing websites in an attempt to discredit the speaker as she publicly feuded with President Trump, who also shared one of the videos on his Twitter.\u003c/p>\n\u003cp>But Facebook promises that its political ad policy will bring \"unprecedented transparency and control for political ads.\" The company plans to add a new control in early summer that will let users cut down on the number of political and social issue ads they see, on both Facebook and Instagram. Its users can also \u003ca href=\"https://www.facebook.com/business/help/1665333080167380?id=176276233019487\" target=\"_blank\" rel=\"noopener noreferrer\">search its Ad Library\u003c/a> for details such as the size of an ad's audience and where those people live.\u003c/p>\n\u003cp>\"The expanded transparency features will roll out in the first quarter of 2020 and will apply in all countries where we facilitate 'Paid for by' disclaimers on ads,\" Facebook says.\u003c/p>\n\u003cp>But those solutions don't satisfy critics who say the platform's users still won't be able to opt out completely and block all political ads. Experts also note that the tools Facebook is giving to its users can be complicated to use and can be easily overlooked as just another \"terms of service\" bulletin.\u003c/p>\n\u003cp>\"More transparency and user control over advertising is an undeniably good thing, but this policy still doesn't go far enough,\" says Nina Jankowicz, who studies technology and politics as the disinformation fellow at the Woodrow Wilson International Center.\u003c/p>\n\u003cp>Jankowicz says that while Facebook is giving people more control of the political ads they see, many users could have trouble navigating its tools.\u003c/p>\n\u003cp>\"How many people understand the way microtargeting works, let alone Facebook's Custom Audience feature, which allows advertisers to target on an even more precise level?\" she asks.\u003c/p>\n\u003cp>Jankowicz says Facebook should offer the controls in an easy-to-use design and do more to educate its more than 2 billion users about what the changes mean. And she believes people who are on Facebook should regularly review how their profiles handle politics.\u003c/p>\n\u003cp>\"Like democratic discourse, this should be a feature that users are constantly interacting with and adjusting based on their own inclinations and personal experiences on the site,\" she says. \"Based on Facebook's track record with features like these, I'm not sure that's going to happen.\"\u003c/p>\n\u003cp>As Facebook's Leathern discussed the company's ad policy, he also acknowledged those who are unhappy with its practices.\u003c/p>\n\u003cp>\"We recognize this is an issue that has provoked much public discussion — including much criticism of Facebook's position,\" Leathern wrote. \"We are not deaf to that and will continue to work with regulators and policymakers in our ongoing efforts to help protect elections.\"\u003c/p>\n\u003cp>\u003cem>The Associated Press contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Facebook says it’s banning many types of misleading videos from its site, in a push against deepfake content and online misinformation campaigns.\u003c/p>\n\u003cp>\u003ca href=\"https://about.fb.com/news/2020/01/enforcing-against-manipulated-media/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook’s new ban\u003c/a> targets videos that are manipulated to make it appear someone said words they didn’t actually say. The company won’t allow videos on its site if they’ve been either edited or computer-generated in ways that the average person couldn’t detect.\u003c/p>\n\u003cp>[aside tag=\"facebook\" label=\"related coverage\"]\u003c/p>\n\u003cp>But Facebook isn’t banning all deepfake videos. It will allow the technique to be used in parodies or satire, and it will also allow clips that were edited only to cut out or change the order of words. Those exceptions could open up a gray area in which fact-checkers must decide what content is allowed and what is taken down.\u003c/p>\n\u003cp>Deepfake videos can be created in several ways, from video editing software to sophisticated artificial intelligence tools.\u003c/p>\n\u003cp>“While these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases,” \u003ca href=\"https://abcnews.go.com/alerts/Facebook\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>‘s vice president of global policy management, Monika Bickert, said in a blog post about the new policy Monday night.\u003c/p>\n\u003cp>Facebook is pushing back on deepfake videos as the 2020 presidential campaign ramps up — and the company clearly hopes to avoid a repeat of the fallout from the 2016 election, when it was accused of allowing voter manipulation from fake accounts and thousands of Russian-backed political ads.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=Ro8b69VeL9U\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>In its announcement, Facebook laid out two main criteria for banning deepfake videos:\u003c/p>\n\u003cblockquote>\u003cp>“It has been edited or synthesized — beyond adjustments for clarity or quality — in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say. And:\u003c/p>\n\u003cp>“It is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.”\u003c/p>\u003c/blockquote>\n\u003cp>In two high-profile cases from last summer, misleading videos featured House Speaker Nancy Pelosi and Facebook’s own CEO, Mark Zuckerberg, in highly manipulated footage. \u003c/p>\n\u003cp>In Pelosi’s case, the video’s audio was altered to make it seem as if she was slurring. \u003c/p>\n\u003cp>[aside postID=news_11750792 hero='https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/Nancy-Pelosi-1020x709.jpg']The Zuckerberg deepfake was both more sophisticated and satirical, showing the billionaire gloating about using data to control the future.\u003c/p>\n\u003cp>Facebook says it will work with governments, academia and tech companies to go after manipulated media and the people who produce it. \u003c/p>\n\u003cp>It also says it’s working with experts to improve its ability to detect manipulated media.\u003c/p>\n\u003cp>\u003cem>Copyright 2020 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR.org\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n",
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