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"content": "\u003cp>It’s been over half a year since President Donald Trump \u003ca href=\"https://www.kqed.org/news/12047824/trump-got-his-tax-bill-over-the-finish-line-now-he-has-to-sell-it-to-voters\">signed into law\u003c/a> the massive spending plan known as the “One Big Beautiful Bill.” And families are still grappling with the full impact of this legislation, which has brought major changes to the nation’s \u003ca href=\"https://www.kqed.org/news/12047647/trumps-health-law-spurs-big-medi-cal-changes-what-californians-need-to-know\">health care sector\u003c/a>, \u003ca href=\"https://www.npr.org/2025/07/03/g-s1-75609/big-beautiful-bill-ice-funding-immigration\">immigration enforcement\u003c/a> and \u003ca href=\"https://www.hks.harvard.edu/faculty-research/policy-topics/social-policy/explainer-understanding-snap-program-and-what-cuts\">food assistance benefits\u003c/a>.\u003c/p>\n\u003cp>The law also overhauls the federal tax system, leading the White House to \u003ca href=\"https://www.whitehouse.gov/articles/2026/01/president-trump-delivers-largest-tax-refund-season-in-u-s-history/\">claim\u003c/a> that this year will be “the biggest tax refund season ever,” with average refunds increasing by at least $1,000 from the previous year.\u003c/p>\n\u003cp>But some taxpayers are already sharing \u003ca href=\"https://www.reddit.com/r/IRS/comments/1qo15nc/for_those_who_successfully_filed_expect_a_refund/\">different experiences online\u003c/a> when it comes to their refunds, noting that they are actually smaller this year.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>OBBB has expanded some existing rebates, like the Child Tax Credit, and created new ones, like a $25,000 deduction on income made from tips. But there are limits on how much these credits can actually reduce what you owe the IRS.\u003c/p>\n\u003cp>And other filers — specifically immigrant families that file with an \u003ca href=\"https://www.kqed.org/news/12073445/tax-day-filing-2026-ice-irs-trump-itin-number-no-social-security-number\">Individual Taxpayer Identification Number\u003c/a> — are now blocked from receiving many existing credits, potentially cutting their refunds by thousands of dollars.\u003c/p>\n\u003cp>To understand who’s able to claim some of the latest federal credits, KQED spoke to tax professionals across California about what taxpayers should know — and some of the restrictions that could impact how much you ultimately end up receiving in your refund.\u003c/p>\n\u003ch2>No taxes on tips (to a point)\u003c/h2>\n\u003cp>If you’re a waiter, bartender, hairstylist or working in \u003ca href=\"https://www.irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">another profession\u003c/a> in which you make tips along with your regular wages, you can now deduct up to $25,000 from tips you made.\u003c/p>\n\u003cp>What this means: When you’re calculating your total income, you can subtract up to $25,000 from the full amount of tips you received in 2025.\u003c/p>\n\u003cp>For example, if you earned $40,000 in wages and made $30,000 in tips, you can deduct $25,000 from tips, giving you a total income of $45,000 (that is, your wages plus $5,000 in tips). If you earned $40,000 in wages and $10,000 in tips, you can deduct tips entirely — as that tip amount is smaller than $25,000 — and only list $40,000 as your total income.\u003c/p>\n\u003cfigure id=\"attachment_12074099\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074099 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1248\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-1536x958.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“Some workers keep a log of all their tips,” said Lindsay Rojas, director of free tax help at United Way Bay Area. “And if they have one, they should bring that with them.” \u003ccite>(Chris Delmas/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Don’t remember how much you made in tips last year? Your employer should have listed that amount in your W-2 form, usually in box 14, said Minnie Sage, program director of San Francisco-based Tax-Aid. “The best thing to do when you’re heading to file is to bring your W-2,” she added.\u003c/p>\n\u003cp>If you made additional tips besides the amount reported on your W-2, let your tax preparer know, recommended Lindsay Rojas, director of free tax help at \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/\">United Way Bay Area\u003c/a>. “Some workers keep a log of all their tips,” she said, “and if they have one, they should bring that with them.”\u003c/p>\n\u003cp>Keep in mind that this deduction only applies to what the IRS \u003ca href=\"http://irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">calls “qualified tips,”\u003c/a> which are those customers give directly, or which come from a tip pool organized by workers. If a business charges customers an extra \u003cem>fee \u003c/em>for services — say a service charge at a restaurant for large parties — and then distributes that amount to employees, that is not a qualified tip, given the customer was required to pay that charge.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>No taxes on \u003cem>some\u003c/em> overtime payments\u003c/h2>\n\u003cp>You can now deduct up to $12,500 from how much you made in overtime when calculating your total income.\u003c/p>\n\u003cp>In most cases, \u003ca href=\"https://www.dol.gov/agencies/whd/overtime\">federal law\u003c/a> requires that hourly wage employees be paid at least 1.5 times their regular pay for each extra hour worked. Overtime is any hour worked over 40 in one week.[aside postID=news_11909786 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2022/04/pexels-sora-shimazaki-5668869-672x372.jpg']If you’re paid $20 an hour and your boss asks you to work 48 hours in one week, you should be paid at least $30 an hour for those additional eight hours.\u003c/p>\n\u003cp>The extra $10 you made each hour is what can be deducted when calculating your total income. In this example, if you only worked eight hours of overtime throughout 2025, you could deduct $80 from your yearly total. The maximum deduction available for overtime is $12,500.\u003c/p>\n\u003cp>While some employers will mark your extra overtime income on box 14 of your W-2, you can also bring your last pay stub from 2025, said Rojas from United Way Bay Area.\u003c/p>\n\u003cp>“The last pay stub usually states the overtime amount that they worked,” she explained. “From there, the tax preparer can see what amount would qualify.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>A bigger Child Tax Credit — with restrictions\u003c/h2>\n\u003cp>Parents and guardians will now receive a $2,200 credit for each child who is their dependent — $200 more than what was available for the 2024 tax year. To be eligible for this rebate, a child must have been younger than 17 before the end of 2025.\u003c/p>\n\u003cp>However, only $1,700 of the $2,200 credit is \u003cem>refundable \u003c/em>— meaning that while the total $2,200 can be used to pay off what you owe the IRS, you can only get up to $1,700 per child as part of your actual refund. If you owe $1,000 to the IRS and have one eligible child, only $700 will go to your refund check.\u003c/p>\n\u003cp>“At the end of the day, there are credits that are not refundable,” said Sage from Tax-Aid. “You may get the credit to offset your tax liability, but you don’t get the full $2,200 back.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Both the filer and any child under 17 claimed as a dependent need to have a Social Security number to be eligible for this credit. However, families filing with an ITIN are still eligible for California’s own \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/young-child-tax-credit.html\">Young Child Tax Credit\u003c/a> if they have kids under 6 years old, as the state does not require filers to provide a Social Security number to receive this rebate.\u003c/p>\n\u003ch2>Larger deductions for seniors\u003c/h2>\n\u003cp>Filers who are 65 or older can claim a $6,000 deduction for taxable income from 2025, on top of whatever standard deduction they already qualify for. If someone is no longer working, this deduction can apply to money they receive from pension funds or gambling winnings — and even some Social Security benefits if their total annual income \u003ca href=\"https://www.irs.gov/faqs/social-security-income\">exceeds certain thresholds\u003c/a>.\u003c/p>\n\u003cp>For couples who are married and filing jointly, the deduction maximum doubles to $12,000.\u003c/p>\n\u003cfigure id=\"attachment_12074131\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074131 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg\" alt=\"\" width=\"2000\" height=\"1251\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-1536x961.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">H.R. 1, the One Big Beautiful Bill Act, is seen during an enrollment ceremony at the U.S. Capitol on July 3, 2025, in Washington, D.C. The bill makes permanent President Donald Trump’s 2017 tax cuts, increases spending on defense and immigration enforcement and temporarily cuts taxes on tips, while at the same time cutting funding for Medicaid, food assistance, clean energy and raising the nation’s debt limit by $5 trillion. \u003ccite>(Kevin Dietsch/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This credit is not refundable, meaning it won’t contribute to someone’s refund check, Rojas said. “If there’s no taxes owed, then it won’t really affect them,” she said.\u003c/p>\n\u003cp>But “if they have other taxable income there, that will potentially bring down what they may owe for taxes,” Rojas said.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit. But many seniors living in California are still eligible for the state’s \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/caleitc/eligibility-and-credit-information.html\">Earned Income Tax Credit\u003c/a>, as the state does not require filers to provide a Social Security Number for this rebate.\u003c/p>\n\u003ch2>Deductions for car loan interest payments\u003c/h2>\n\u003cp>If you purchased a car in 2025, you can deduct the interest paid on any loan you took out to pay for that vehicle. The maximum deduction available is $10,000. If you’re leasing your car, this deduction does not apply.[aside postID=news_12073445 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/internal-revenue-service_qed-1020x680.jpg']In addition to only being for cars that are for personal use, there’s another requirement: Your vehicle’s “last assembly has to be completed in the United States,” Rojas said.\u003c/p>\n\u003cp>Acknowledging that it may be confusing for some folks to figure out where their car was last assembled, she recommended that tax filers “should bring whatever documentation they received at the time of the purchase” to their tax preparation appointment.\u003c/p>\n\u003cp>The IRS requires that filers also include their car’s vehicle identification number, a 17-character number marked “VIN” that you can usually find on the interior of the driver’s door or on the closest dashboard.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> Potentially, as the IRS does not require having a Social Security number to claim this credit.\u003c/p>\n\u003ch2>No e-file and longer wait times to receive refunds without direct deposit\u003c/h2>\n\u003cp>Last November, the IRS announced that it would \u003ca href=\"https://www.cnet.com/tech/services-and-software/irs-ends-free-direct-file-tax-program-best-alternatives/\">end its Direct File Tool\u003c/a>, which allowed taxpayers to file directly for free without needing the help of a tax professional or an online tax service.\u003c/p>\n\u003cp>You can still \u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\">find free tax help from a community organization\u003c/a> certified by the IRS Volunteer Income Tax Assistance program. Many VITA sites offer assistance in Spanish, Cantonese, Tagalog, Vietnamese and other languages, and some also offer unscheduled walk-in appointments. Find the VITA site closest to you using United Way Bay Area’s \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/#fthMap\">interactive map\u003c/a>.\u003c/p>\n\u003cp>The IRS is also \u003ca href=\"https://www.irs.gov/refunds/get-your-refund-faster-tell-irs-to-direct-deposit-your-refund-to-one-two-or-three-accounts\">strongly encouraging filers\u003c/a> to sign up for direct deposit to receive their refund. Taxpayers can still request to receive their refund in the mail as a check, but that may end up taking a lot longer, Sage said.\u003c/p>\n\u003cp>“We’re really encouraging people who don’t have a bank account to sign up for one,” she said, “so they can get direct deposit and access that money quicker.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s been over half a year since President Donald Trump \u003ca href=\"https://www.kqed.org/news/12047824/trump-got-his-tax-bill-over-the-finish-line-now-he-has-to-sell-it-to-voters\">signed into law\u003c/a> the massive spending plan known as the “One Big Beautiful Bill.” And families are still grappling with the full impact of this legislation, which has brought major changes to the nation’s \u003ca href=\"https://www.kqed.org/news/12047647/trumps-health-law-spurs-big-medi-cal-changes-what-californians-need-to-know\">health care sector\u003c/a>, \u003ca href=\"https://www.npr.org/2025/07/03/g-s1-75609/big-beautiful-bill-ice-funding-immigration\">immigration enforcement\u003c/a> and \u003ca href=\"https://www.hks.harvard.edu/faculty-research/policy-topics/social-policy/explainer-understanding-snap-program-and-what-cuts\">food assistance benefits\u003c/a>.\u003c/p>\n\u003cp>The law also overhauls the federal tax system, leading the White House to \u003ca href=\"https://www.whitehouse.gov/articles/2026/01/president-trump-delivers-largest-tax-refund-season-in-u-s-history/\">claim\u003c/a> that this year will be “the biggest tax refund season ever,” with average refunds increasing by at least $1,000 from the previous year.\u003c/p>\n\u003cp>But some taxpayers are already sharing \u003ca href=\"https://www.reddit.com/r/IRS/comments/1qo15nc/for_those_who_successfully_filed_expect_a_refund/\">different experiences online\u003c/a> when it comes to their refunds, noting that they are actually smaller this year.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>OBBB has expanded some existing rebates, like the Child Tax Credit, and created new ones, like a $25,000 deduction on income made from tips. But there are limits on how much these credits can actually reduce what you owe the IRS.\u003c/p>\n\u003cp>And other filers — specifically immigrant families that file with an \u003ca href=\"https://www.kqed.org/news/12073445/tax-day-filing-2026-ice-irs-trump-itin-number-no-social-security-number\">Individual Taxpayer Identification Number\u003c/a> — are now blocked from receiving many existing credits, potentially cutting their refunds by thousands of dollars.\u003c/p>\n\u003cp>To understand who’s able to claim some of the latest federal credits, KQED spoke to tax professionals across California about what taxpayers should know — and some of the restrictions that could impact how much you ultimately end up receiving in your refund.\u003c/p>\n\u003ch2>No taxes on tips (to a point)\u003c/h2>\n\u003cp>If you’re a waiter, bartender, hairstylist or working in \u003ca href=\"https://www.irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">another profession\u003c/a> in which you make tips along with your regular wages, you can now deduct up to $25,000 from tips you made.\u003c/p>\n\u003cp>What this means: When you’re calculating your total income, you can subtract up to $25,000 from the full amount of tips you received in 2025.\u003c/p>\n\u003cp>For example, if you earned $40,000 in wages and made $30,000 in tips, you can deduct $25,000 from tips, giving you a total income of $45,000 (that is, your wages plus $5,000 in tips). If you earned $40,000 in wages and $10,000 in tips, you can deduct tips entirely — as that tip amount is smaller than $25,000 — and only list $40,000 as your total income.\u003c/p>\n\u003cfigure id=\"attachment_12074099\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074099 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1248\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-1536x958.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“Some workers keep a log of all their tips,” said Lindsay Rojas, director of free tax help at United Way Bay Area. “And if they have one, they should bring that with them.” \u003ccite>(Chris Delmas/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Don’t remember how much you made in tips last year? Your employer should have listed that amount in your W-2 form, usually in box 14, said Minnie Sage, program director of San Francisco-based Tax-Aid. “The best thing to do when you’re heading to file is to bring your W-2,” she added.\u003c/p>\n\u003cp>If you made additional tips besides the amount reported on your W-2, let your tax preparer know, recommended Lindsay Rojas, director of free tax help at \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/\">United Way Bay Area\u003c/a>. “Some workers keep a log of all their tips,” she said, “and if they have one, they should bring that with them.”\u003c/p>\n\u003cp>Keep in mind that this deduction only applies to what the IRS \u003ca href=\"http://irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">calls “qualified tips,”\u003c/a> which are those customers give directly, or which come from a tip pool organized by workers. If a business charges customers an extra \u003cem>fee \u003c/em>for services — say a service charge at a restaurant for large parties — and then distributes that amount to employees, that is not a qualified tip, given the customer was required to pay that charge.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>No taxes on \u003cem>some\u003c/em> overtime payments\u003c/h2>\n\u003cp>You can now deduct up to $12,500 from how much you made in overtime when calculating your total income.\u003c/p>\n\u003cp>In most cases, \u003ca href=\"https://www.dol.gov/agencies/whd/overtime\">federal law\u003c/a> requires that hourly wage employees be paid at least 1.5 times their regular pay for each extra hour worked. Overtime is any hour worked over 40 in one week.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>If you’re paid $20 an hour and your boss asks you to work 48 hours in one week, you should be paid at least $30 an hour for those additional eight hours.\u003c/p>\n\u003cp>The extra $10 you made each hour is what can be deducted when calculating your total income. In this example, if you only worked eight hours of overtime throughout 2025, you could deduct $80 from your yearly total. The maximum deduction available for overtime is $12,500.\u003c/p>\n\u003cp>While some employers will mark your extra overtime income on box 14 of your W-2, you can also bring your last pay stub from 2025, said Rojas from United Way Bay Area.\u003c/p>\n\u003cp>“The last pay stub usually states the overtime amount that they worked,” she explained. “From there, the tax preparer can see what amount would qualify.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>A bigger Child Tax Credit — with restrictions\u003c/h2>\n\u003cp>Parents and guardians will now receive a $2,200 credit for each child who is their dependent — $200 more than what was available for the 2024 tax year. To be eligible for this rebate, a child must have been younger than 17 before the end of 2025.\u003c/p>\n\u003cp>However, only $1,700 of the $2,200 credit is \u003cem>refundable \u003c/em>— meaning that while the total $2,200 can be used to pay off what you owe the IRS, you can only get up to $1,700 per child as part of your actual refund. If you owe $1,000 to the IRS and have one eligible child, only $700 will go to your refund check.\u003c/p>\n\u003cp>“At the end of the day, there are credits that are not refundable,” said Sage from Tax-Aid. “You may get the credit to offset your tax liability, but you don’t get the full $2,200 back.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Both the filer and any child under 17 claimed as a dependent need to have a Social Security number to be eligible for this credit. However, families filing with an ITIN are still eligible for California’s own \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/young-child-tax-credit.html\">Young Child Tax Credit\u003c/a> if they have kids under 6 years old, as the state does not require filers to provide a Social Security number to receive this rebate.\u003c/p>\n\u003ch2>Larger deductions for seniors\u003c/h2>\n\u003cp>Filers who are 65 or older can claim a $6,000 deduction for taxable income from 2025, on top of whatever standard deduction they already qualify for. If someone is no longer working, this deduction can apply to money they receive from pension funds or gambling winnings — and even some Social Security benefits if their total annual income \u003ca href=\"https://www.irs.gov/faqs/social-security-income\">exceeds certain thresholds\u003c/a>.\u003c/p>\n\u003cp>For couples who are married and filing jointly, the deduction maximum doubles to $12,000.\u003c/p>\n\u003cfigure id=\"attachment_12074131\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074131 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg\" alt=\"\" width=\"2000\" height=\"1251\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-1536x961.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">H.R. 1, the One Big Beautiful Bill Act, is seen during an enrollment ceremony at the U.S. Capitol on July 3, 2025, in Washington, D.C. The bill makes permanent President Donald Trump’s 2017 tax cuts, increases spending on defense and immigration enforcement and temporarily cuts taxes on tips, while at the same time cutting funding for Medicaid, food assistance, clean energy and raising the nation’s debt limit by $5 trillion. \u003ccite>(Kevin Dietsch/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This credit is not refundable, meaning it won’t contribute to someone’s refund check, Rojas said. “If there’s no taxes owed, then it won’t really affect them,” she said.\u003c/p>\n\u003cp>But “if they have other taxable income there, that will potentially bring down what they may owe for taxes,” Rojas said.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit. But many seniors living in California are still eligible for the state’s \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/caleitc/eligibility-and-credit-information.html\">Earned Income Tax Credit\u003c/a>, as the state does not require filers to provide a Social Security Number for this rebate.\u003c/p>\n\u003ch2>Deductions for car loan interest payments\u003c/h2>\n\u003cp>If you purchased a car in 2025, you can deduct the interest paid on any loan you took out to pay for that vehicle. The maximum deduction available is $10,000. If you’re leasing your car, this deduction does not apply.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>In addition to only being for cars that are for personal use, there’s another requirement: Your vehicle’s “last assembly has to be completed in the United States,” Rojas said.\u003c/p>\n\u003cp>Acknowledging that it may be confusing for some folks to figure out where their car was last assembled, she recommended that tax filers “should bring whatever documentation they received at the time of the purchase” to their tax preparation appointment.\u003c/p>\n\u003cp>The IRS requires that filers also include their car’s vehicle identification number, a 17-character number marked “VIN” that you can usually find on the interior of the driver’s door or on the closest dashboard.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> Potentially, as the IRS does not require having a Social Security number to claim this credit.\u003c/p>\n\u003ch2>No e-file and longer wait times to receive refunds without direct deposit\u003c/h2>\n\u003cp>Last November, the IRS announced that it would \u003ca href=\"https://www.cnet.com/tech/services-and-software/irs-ends-free-direct-file-tax-program-best-alternatives/\">end its Direct File Tool\u003c/a>, which allowed taxpayers to file directly for free without needing the help of a tax professional or an online tax service.\u003c/p>\n\u003cp>You can still \u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\">find free tax help from a community organization\u003c/a> certified by the IRS Volunteer Income Tax Assistance program. Many VITA sites offer assistance in Spanish, Cantonese, Tagalog, Vietnamese and other languages, and some also offer unscheduled walk-in appointments. Find the VITA site closest to you using United Way Bay Area’s \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/#fthMap\">interactive map\u003c/a>.\u003c/p>\n\u003cp>The IRS is also \u003ca href=\"https://www.irs.gov/refunds/get-your-refund-faster-tell-irs-to-direct-deposit-your-refund-to-one-two-or-three-accounts\">strongly encouraging filers\u003c/a> to sign up for direct deposit to receive their refund. Taxpayers can still request to receive their refund in the mail as a check, but that may end up taking a lot longer, Sage said.\u003c/p>\n\u003cp>“We’re really encouraging people who don’t have a bank account to sign up for one,” she said, “so they can get direct deposit and access that money quicker.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> government officials are calling for refund checks following Friday’s Supreme Court ruling slapping down President \u003ca href=\"https://www.kqed.org/news/tag/donald-trump\">Donald Trump\u003c/a>’s unilateral tariffs.\u003c/p>\n\u003cp>The court’s 6-3 decision found that Trump’s imposition of tariffs under the International Emergency Economic Powers Act (IEEPA) was illegal. The decision followed a year of market anxiety and global tensions over the sweeping economic changes.\u003c/p>\n\u003cp>Trump was quick to attack the ruling, saying on Friday that he was “absolutely ashamed” of the court’s decision, and has dismissed calls for refunds. The president said he is seeking to reimpose a global 10% tariff through other means.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“These tariffs were nothing more than an illegal cash grab that drove up prices and hurt working families, so you could wreck longstanding alliances and extort them,” Gov. Gavin Newsom said in a statement on Friday after the ruling. “Every dollar unlawfully taken must be refunded immediately — with interest. Cough up!”\u003c/p>\n\u003cp>The court ruling did not say whether or how businesses are entitled to refunds.\u003c/p>\n\u003cp>During a press conference on Friday, Attorney General Rob Bonta said that those seeking claims could attempt to go through the Court of International Trade.\u003c/p>\n\u003cfigure id=\"attachment_12063671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta speaks to reporters as Arizona Attorney General Kris Mayes, left, and Oregon Attorney General Dan Rayfield, right, listen outside the Supreme Court on Wednesday, Nov. 5, 2025, in Washington, D.C. \u003ccite>(Mark Schiefelbein/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“California is going to remain vigilant as the refund process moves forward to ensure that businesses harmed by these illegal tariffs receive the relief that they’re owed,” Bonta said.\u003c/p>\n\u003cp>A recent report from a U.S. Senate committee found that American consumers have paid tens of billions of dollars in tariff costs over the past year, averaging more than \u003ca href=\"https://www.jec.senate.gov/public/index.cfm/democrats/press-releases?ID=9E4D02A7-A9B3-4307-A11D-D44F6C1A60F8\">$1,700 per family\u003c/a>. Businesses across the Bay Area and the country have \u003ca href=\"https://www.kqed.org/news/12034827/bay-area-business-already-tough-trumps-tariffs-preparing-pain\">struggled\u003c/a> to shoulder the\u003ca href=\"https://www.kqed.org/news/12025963/bay-area-businesses-brace-higher-import-costs-trumps-new-tariffs\"> rising costs of international goods\u003c/a>, from construction materials to toilet paper.\u003c/p>\n\u003cp>“We’ve got the largest port infrastructure in the nation. We are the fourth-largest economy in the world. We do trade with pretty much every major region of the world that you can think of. This is big,” Xavier Becerra, a former U.S. Health and Human Services secretary, who is now running for California governor, told KQED. “Thank god we now have a ruling that at least tells us that Donald Trump can’t cause this chaos with his tariff mania.”[aside postID=news_12064613 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/GettyImages-2209401664-1020x718.jpg']But officials at the Port of Oakland, one of the biggest import and export hubs on the West Coast, took a cautious view of Friday’s ruling.\u003c/p>\n\u003cp>“We expect this will not be the final word on trade and tariffs,” said Bryan Brandes, maritime director at the Port of Oakland. “Our trade community seeks stability and certainty, as increased volume at the Port of Oakland means increased prosperity across the region.”\u003c/p>\n\u003cp>Total imports at the Port of Oakland were down in some months in 2025, but overall, the terminal had a slight increase from September 2024 to September 2025.\u003c/p>\n\u003cp>In last month’s State of the Port address, Executive Director Kristi McKenney said maritime operations remained steady despite short-term dips.\u003c/p>\n\u003cp>Tariffs imposed under IEEPA were projected to cost California’s economy $25 billion and result in the loss of over 64,000 jobs, according to data from the Attorney General’s office.\u003c/p>\n\u003cp>The order comes after several states, including \u003ca href=\"https://www.kqed.org/news/12036199/trumps-tariffs-could-wreck-californias-economy-the-state-is-suing\">California, sued the Trump administration\u003c/a> in April 2025 for abuse of power by issuing the tariffs without congressional approval.\u003c/p>\n\u003cp>Tariffs “have been creating chaos and uncertainty. They have been raising costs for Americans, everyday consumers, as well as businesses,” Bonta said. “Today is a day for affordability, something that Americans and Californians have been screaming for, for months now.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/scottshafer\">\u003cem>Scott Shafer\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> government officials are calling for refund checks following Friday’s Supreme Court ruling slapping down President \u003ca href=\"https://www.kqed.org/news/tag/donald-trump\">Donald Trump\u003c/a>’s unilateral tariffs.\u003c/p>\n\u003cp>The court’s 6-3 decision found that Trump’s imposition of tariffs under the International Emergency Economic Powers Act (IEEPA) was illegal. The decision followed a year of market anxiety and global tensions over the sweeping economic changes.\u003c/p>\n\u003cp>Trump was quick to attack the ruling, saying on Friday that he was “absolutely ashamed” of the court’s decision, and has dismissed calls for refunds. The president said he is seeking to reimpose a global 10% tariff through other means.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“These tariffs were nothing more than an illegal cash grab that drove up prices and hurt working families, so you could wreck longstanding alliances and extort them,” Gov. Gavin Newsom said in a statement on Friday after the ruling. “Every dollar unlawfully taken must be refunded immediately — with interest. Cough up!”\u003c/p>\n\u003cp>The court ruling did not say whether or how businesses are entitled to refunds.\u003c/p>\n\u003cp>During a press conference on Friday, Attorney General Rob Bonta said that those seeking claims could attempt to go through the Court of International Trade.\u003c/p>\n\u003cfigure id=\"attachment_12063671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta speaks to reporters as Arizona Attorney General Kris Mayes, left, and Oregon Attorney General Dan Rayfield, right, listen outside the Supreme Court on Wednesday, Nov. 5, 2025, in Washington, D.C. \u003ccite>(Mark Schiefelbein/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“California is going to remain vigilant as the refund process moves forward to ensure that businesses harmed by these illegal tariffs receive the relief that they’re owed,” Bonta said.\u003c/p>\n\u003cp>A recent report from a U.S. Senate committee found that American consumers have paid tens of billions of dollars in tariff costs over the past year, averaging more than \u003ca href=\"https://www.jec.senate.gov/public/index.cfm/democrats/press-releases?ID=9E4D02A7-A9B3-4307-A11D-D44F6C1A60F8\">$1,700 per family\u003c/a>. Businesses across the Bay Area and the country have \u003ca href=\"https://www.kqed.org/news/12034827/bay-area-business-already-tough-trumps-tariffs-preparing-pain\">struggled\u003c/a> to shoulder the\u003ca href=\"https://www.kqed.org/news/12025963/bay-area-businesses-brace-higher-import-costs-trumps-new-tariffs\"> rising costs of international goods\u003c/a>, from construction materials to toilet paper.\u003c/p>\n\u003cp>“We’ve got the largest port infrastructure in the nation. We are the fourth-largest economy in the world. We do trade with pretty much every major region of the world that you can think of. This is big,” Xavier Becerra, a former U.S. Health and Human Services secretary, who is now running for California governor, told KQED. “Thank god we now have a ruling that at least tells us that Donald Trump can’t cause this chaos with his tariff mania.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>But officials at the Port of Oakland, one of the biggest import and export hubs on the West Coast, took a cautious view of Friday’s ruling.\u003c/p>\n\u003cp>“We expect this will not be the final word on trade and tariffs,” said Bryan Brandes, maritime director at the Port of Oakland. “Our trade community seeks stability and certainty, as increased volume at the Port of Oakland means increased prosperity across the region.”\u003c/p>\n\u003cp>Total imports at the Port of Oakland were down in some months in 2025, but overall, the terminal had a slight increase from September 2024 to September 2025.\u003c/p>\n\u003cp>In last month’s State of the Port address, Executive Director Kristi McKenney said maritime operations remained steady despite short-term dips.\u003c/p>\n\u003cp>Tariffs imposed under IEEPA were projected to cost California’s economy $25 billion and result in the loss of over 64,000 jobs, according to data from the Attorney General’s office.\u003c/p>\n\u003cp>The order comes after several states, including \u003ca href=\"https://www.kqed.org/news/12036199/trumps-tariffs-could-wreck-californias-economy-the-state-is-suing\">California, sued the Trump administration\u003c/a> in April 2025 for abuse of power by issuing the tariffs without congressional approval.\u003c/p>\n\u003cp>Tariffs “have been creating chaos and uncertainty. They have been raising costs for Americans, everyday consumers, as well as businesses,” Bonta said. “Today is a day for affordability, something that Americans and Californians have been screaming for, for months now.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/scottshafer\">\u003cem>Scott Shafer\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "factory-built-housing-hasnt-taken-off-in-california-yet-but-this-year-might-be-different",
"title": "Factory-Built Housing Hasn’t Taken Off in California Yet, but This Year Might Be Different",
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"headTitle": "Factory-Built Housing Hasn’t Taken Off in California Yet, but This Year Might Be Different | KQED",
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"content": "\u003cp>\u003c!-- Creative Commons Attribution-NonCommercial-NoDerivatives https://creativecommons.org/licenses/by-nc-nd/4.0/ -->\u003c/p>\n\u003cp>\u003cem>This story was originally published by \u003ca href=\"https://calmatters.org/\">CalMatters\u003c/a>. \u003ca href=\"https://calmatters.org/subscribe-to-calmatters/\">Sign up\u003c/a> for their newsletters.\u003c/em>\u003c/p>\n\u003cp>As the first home rolled off the factory floor in Kalamazoo, Michigan — “like a boxcar with picture windows,” according to a journalist on the scene — the Secretary of Housing and Urban Development proclaimed it “the coming of a real revolution in housing.”\u003c/p>\n\u003cp>For decades engineers, architects, futurists, industrialists, investors and politicians have been pining for a better, faster and cheaper way to \u003ca href=\"https://www.kqed.org/news/12068746/2025-was-a-blockbuster-year-for-housing-laws-what-does-that-mean-for-2026\">build homes\u003c/a>.\u003c/p>\n\u003cp>Now, amid a national housing shortage, the question felt as pressing as ever: What if construction could harness the speed, efficiency, quality control and cost-savings of the assembly line?\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>What if, rather than building homes on-site from the ground up, they were cranked out of factories, one unit after another, shipped to where they were needed and dropped into place? What if the United States could mass-produce its way out of a housing crisis?\u003c/p>\n\u003cp>\u003ca href=\"https://www.nytimes.com/1971/05/20/archives/first-unit-built-in-housing-plan-button-pushed-by-romney-at-factory.html\">In Kalamazoo\u003c/a>, that vision finally seemed a reality. The HUD chief predicted that within a decade two-thirds of all \u003ca href=\"https://www.huduser.gov/portal/portal/sites/default/files/pdf/HUD-Challenge-November-December-1969.pdf#page=6\">housing construction\u003c/a> across the United States “would be industrialized.”\u003c/p>\n\u003cp>The year was 1971, the HUD Secretary was George Romney (father of future Utah senator, Mitt), and the prediction was wildly off.\u003c/p>\n\u003cfigure id=\"attachment_12073550\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073550\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12.jpeg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12.jpeg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12-160x107.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12-1536x1024.jpeg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Factory-built housing Drake Avenue Apartments sits under construction at 825 Drake Avenue in Marin City on Feb. 7, 2026. \u003ccite>(Jungho Kim for CalMatters)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Within five years, \u003ca href=\"https://www.huduser.gov/portal/Operation-Breakthrough.html\">Operation Breakthrough\u003c/a>, the ambitious, but ultimately costly, delay-ridden and politically unpopular federal initiative that had propped up the Kalamazoo factory and eight others like it across the country, ran out of money. The dream of the factory-built house was dead — not for the first time, nor the last.\u003c/p>\n\u003cp>By some definitions, the \u003ca href=\"https://www.survivorlibrary.com/library/the_prefabrication_of_houses_1951.pdf#page=35\">first prefabricated house\u003c/a> was built, shipped and re-assembled in the 1620s. Factory-built homes made of wood and iron were a mainstay of the \u003ca href=\"http://vhd.heritage.vic.gov.au/search/nattrust_result_detail/66817\">colonial\u003c/a> \u003ca href=\"https://archive.org/details/SkillingsFlintCCA196560/page/n9/mode/2up\">enterprises\u003c/a> of the 19th Century. Housing and construction-worker shortages during the Second World War prompted a wave of (ultimately unsuccessful) attempts to mass-produce starter homes in the United States. The modern era is full of those predicting that the industrialization of the housing industry is just a few years away, only to be proven wrong.\u003c/p>\n\u003cp>This year, state legislators in California believe the turning-point might actually be here. With a little state assistance, they want to make 2026 the Year of the Housing Factory. At long last.\u003c/p>\n\u003ch2>California gets ‘modular-curious’\u003c/h2>\n\u003cp>Assemblymember Buffy Wicks, an Oakland Democrat and one of the legislature’s most influential policy makers on housing issues, is leading the charge.\u003c/p>\n\u003cp>Since the beginning of the year, she has organized two select committee hearings under the general banner of “\u003ca href=\"https://calmatters.digitaldemocracy.org/committees/1700\">housing construction innovation\u003c/a>.” The bulk of the committee’s attention has been on factory-based building — why it might be a fix worth promoting and what the state could do to actually make it work this time.\u003c/p>\n\u003cp>The hearings are ostensibly intended to gather information, all of which will be summarized in a white paper being written by researchers at the Terner Center for Housing Innovation at UC Berkeley.\u003c/p>\n\u003cfigure id=\"attachment_12073370\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073370\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Construction is underway on an affordable housing apartment building at 2550 Irving Street in San Francisco’s Sunset District on May 19, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But they’re also meant to build political momentum and legislative buy-in for a coming package of bills. Both the paper and bills are due to be released in the coming weeks.\u003c/p>\n\u003cp>Wicks has “select committee’d” her way to major policy change before.\u003c/p>\n\u003cp>In late 2024, she cobbled together a series of state-spanning meetings on “\u003ca href=\"https://calmatters.org/housing/2025/03/california-construction-permitting-wicks/\">permitting reform\u003c/a>.” Those provided the fodder for \u003ca href=\"https://calmatters.org/housing/2025/03/ceqa-infill-housing-wicks/\">nearly two dozen bills\u003c/a> the following year, all written with the goal of making it easier to build things in California, especially homes.\u003c/p>\n\u003cp>The most significant of the bunch: Legislation \u003ca href=\"https://calmatters.org/housing/2025/06/ceqa-urban-development-infill-budget/\">exempting most urban apartment buildings\u003c/a> from environmental litigation. Gov. Gavin Newsom enthusiastically signed it into law last summer.[aside postID=news_12073193 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed.jpg']Now comes phase two. Last year’s blitz of bills, capping off years of gradual legislative efforts to remove regulatory barriers to building dense housing across California, has, in Wicks’ view, teed up this next big swing.\u003c/p>\n\u003cp>“Over the last eight to 10 years or so the Legislature and the governor have really taken a bulldozer to a lot of the bureaucratic hurdles when it comes to housing,” said Wicks. “But one of the issues that we haven’t fundamentally tackled is the cost of construction.”\u003c/p>\n\u003cp>Factory-built housing can arrive on a construction site in varying levels of completeness. There are prefabricated panels (imagine the baked slabs of a gingerbread house) and fully three-dimensional modules (think, Legos).\u003c/p>\n\u003cp>Interest in the use of both for apartment buildings has been steadily growing in California over the last decade. Investors have poured billions of dollars into the nascent sector, albeit with \u003ca href=\"https://www.fastcompany.com/90643381/this-prefab-builder-raised-more-than-2-billion-why-did-it-crash\">famously mixed results\u003c/a>. In California’s major urban areas, but especially in the San Francisco Bay Area, cranes delicately assembling factory-built modules into apartment blocks has become a more familiar feature of the skyline.\u003c/p>\n\u003cp>Randall Thompson, who runs the prefabrication division of Nibbi Brothers General Contractors, said he’s seen attitudes shift radically just in the last couple of years. Not long ago, pitching a developer on factory-built construction was a tough sell. But a few years ago he noted a growing number of “modular-curious” clients willing to run the numbers. Now many are coming to him committed to the idea from the get-go.\u003c/p>\n\u003cfigure id=\"attachment_12068866\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12068866\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Construction workers build at 750 Golden Gate Ave., in San Francisco, on June 18, 2025, during a groundbreaking ceremony marking the start of two affordable housing projects. One will deliver 75 units prioritized for SFUSD and City College educators, and the other at 850 Turk will add 92 family apartments. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Policymakers are interested too, debating whether public policy and taxpayer money should be used to propel off-site construction from niche application to a regular, if not dominant, feature of the industry.\u003c/p>\n\u003cp>Evidence from abroad is fueling that optimism: In Sweden, where Wicks and a gaggle of other lawmakers visited last fall, \u003ca href=\"https://www.nytimes.com/2024/06/08/headway/how-an-american-dream-of-housing-became-a-reality-in-sweden.html\">nearly half of residential construction\u003c/a> takes place in a factory.\u003c/p>\n\u003cp>The renewed national interest is part of a “back to the drawingboard” energy that has pervaded policy circles at every level of government in the face of a national affordability crisis, said Chad Maisel, a Center for American Progress fellow and a former Biden administration housing policy advisor.\u003c/p>\n\u003cp>Yes, the country has tried and failed at this before, most notably with Operation Breakthrough. Yes, individual companies have gone bust trying to make off-site happen at scale. “But we haven’t really given it our all,” Maisel said.\u003c/p>\n\u003ch2>Henry Ford, but for housing\u003c/h2>\n\u003cp>If the goal is to bring down building costs, rethinking the basics of the construction process is an obvious place to start.\u003c/p>\n\u003cp>Over the last century, economic sectors across the United States have seen explosions in labor productivity, with industries using technological innovation, fine-tuned production processes and globe-spanning supply chains to squeeze ever more stuff out of the same number of workers.\u003c/p>\n\u003cp>Construction has been a stagnant outlier. Since the 1970s, labor productivity has actually declined sector-wide, according to \u003ca href=\"https://www.richmondfed.org/publications/research/economic_brief/2025/eb_25-31\">official government statistics\u003c/a>. In 2023 the average American construction worker added about as much value on a construction site as one in 1948.\u003c/p>\n\u003cp>“When you go to buy a car, you don’t get 6,000 parts shipped to your house and then someone comes and builds it for you,” said Ryan Cassidy, vice president of real estate development at Mutual Housing California, an affordable housing developer based in Sacramento that committed last year to build its next five projects with factory-built units.\u003c/p>\n\u003cfigure id=\"attachment_12044255\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044255\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy.jpg\" alt=\"\" width=\"1800\" height=\"1200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy.jpg 1800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\">\u003cfigcaption class=\"wp-caption-text\">A truck is piled with planks salvaged by Perks Deconstruction from an old farmhouse in Aurora. The wood will be transported to the company’s warehouse, where it will be sorted and priced for sale. \u003ccite>(Hart Van Denburg/CPR News)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In theory, breaking down the building process into a series of discrete, repeatable tasks can mean fewer highly trained workers are needed per unit. Standardized panels and modules allow factories to buy materials in bulk at discount.\u003c/p>\n\u003cp>The work can be done faster, because it’s centralized, tightly choreographed, closely monitored and possibly automated — but also because multiple things can happen at the same time. Framers don’t have to wait for a foundation to set before getting started on the bedrooms.\u003c/p>\n\u003cp>Off-site construction reliably cuts construction timelines by \u003ca href=\"https://ternercenter.berkeley.edu/wp-content/uploads/2022/01/Southern-California-Off-Site-Construction-February-2022.pdf\">10 to 30 percent\u003c/a>, according to an analysis by the Terner Center. Some even rosier \u003ca href=\"https://www.mckinsey.com/capabilities/operations/our-insights/modular-construction-from-projects-to-products\">estimates\u003c/a> have put the figure closer to 50%.\u003c/p>\n\u003cp>That can translate into real savings. “Factory-built housing has the potential to reduce hard (labor, material and equipment) costs by 10 to 25% — at least under the right conditions,” Terner’s director, Ben Metcalf, said at the select committee’s first \u003ca href=\"https://calmatters.digitaldemocracy.org/hearings/278391?t=1525&f=f7440a2ebdd25e14a09f1f72e544107e\">hearing\u003c/a> in early January.\u003c/p>\n\u003cp>But historically, it’s been very hard to get those conditions right.\u003c/p>\n\u003ch2>The ghost of Katerra\u003c/h2>\n\u003cp>The main hitch is an obvious one: Factories are hugely expensive to set up and run. Off-site construction companies only stand to make up those costs if they can run continuously and at full capacity. Mass production only pencils out if it massively produces.\u003c/p>\n\u003cp>That means factory production isn’t especially well-suited to industries that boom and bust, in which surplus production can’t be stockpiled in a warehouse and everything is made to order and where local variations in climate, topography and regulation require bespoke products of varying materials, designs, configurations and sizes.\u003c/p>\n\u003cp>All of which describes the current real estate sector.\u003c/p>\n\u003cp>“In a world in which housing projects are approved one at a time under various local rules and designs and sometimes after years of piecing together financing sources, it’s hard to build out that pipeline for a factory,” said Metcalf at the early January hearing.\u003c/p>\n\u003cfigure id=\"attachment_12059484\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059484\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A construction worker operates machinery to move dirt at the site of new middle housing units at 2824 D Street in Sacramento on October 7, 2025. Developers are reviving “middle housing” such as duplexes and cottage clusters, but say California’s rollout of the new rules has been anything but smooth. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The particular financial needs of a factory also upend business as usual for developers and real estate funders.\u003c/p>\n\u003cp>Industrial construction “costs less overall but costs more in the short term. Everything is frontloaded,” said Jan Lindenthal-Cox, chief investment officer at the San Francisco Housing Accelerator Fund. All design, engineering and material decisions have to be finalized long before the factory gears start turning. Real estate investors and lenders tend to be wary of putting up quite so much money so early in the process.\u003c/p>\n\u003cp>The Accelerator Fund, a privately-backed non-profit, is hoping to ease some of those concerns by providing short-term, low-cost loans to developers in order to cover those higher-than-usual early costs. The hope is that traditional funders — namely, banks and investors — will eventually feel confident enough to take over that role “once this is a more proven approach,” said Lindenthal-Cox.\u003c/p>\n\u003cp>Such skittishness pervades every step of the off-site development process, said Apoorva Pasricha, chief operation officer at Cloud Apartments, a San Francisco-based start-up.\u003c/p>\n\u003cfigure id=\"attachment_12073551\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073551\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Scaffolding sits in front of a weather-resistant barrier on the exterior of Drake Avenue Apartments at the site of the factory housing complex at 825 Drake Avenue in Marin City on Feb. 7, 2026. \u003ccite>(Scaffolding sits in front of a weather-resistant barrier on the exterior of factory-built housing, Drake Avenue Apartments, at 825 Drake Avenue in Marin City on Feb. 7, 2026. Photo by Jungho Kim for CalMatters)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure>\u003c/figure>\n\u003cp>A subcontractor unfamiliar with modular construction might bid a project higher than they otherwise would to compensate for the uncertainty. Building code officials might be extra cautious or extra slow in approving a project for the same reason.\u003c/p>\n\u003cp>As the industry grows, “creating familiarity with the process helps drive that risk down,” said Pasricha. “The question is, who is going to be willing to pay the price to learn?”\u003c/p>\n\u003cp>Some would-be pioneers have paid it. In 2021, the Silicon Valley-based modular start up Katerra went \u003ca href=\"https://www.architectmagazine.com/technology/katerras-2-billion-legacy_o\">spectacularly bankrupt\u003c/a> after spending $2 billion in a hyperambitious gambit to disrupt the building industry. Katerra still hangs over the industry like a specter.\u003c/p>\n\u003cp>Brian Potter, a former Katerra engineer who now writes the widely-read \u003ca href=\"https://www.construction-physics.com/\">Construction Physics\u003c/a> newsletter, said he too was once wooed by the idea that “‘we’ll just move this into a factory and we will yield enormous improvements.’”[aside postID=news_12072999 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020526SJ-TINY-HOMES_GH_025-KQED.jpg']These days, he strenuously avoids terms like “impossible” and “doomed to fail” when asked about the potential of off-site construction. But he does stress that it’s a very hard nut to crack with limited upside.\u003c/p>\n\u003cp>“Beyond just the regulatory issues, which are real, there are just fundamental nature of the market, nature of the process, things that you have to cope with,” said Potter, whose recent book, \u003cem>The Origins of Efficiency\u003c/em>, digs into how and why modern society has succeeded at making certain things much faster and cheaper — and not others.\u003c/p>\n\u003cp>Certain markets in California could be a good fit for factory-built construction, he added, but not for the reasons that off-site boosters typically lead with.\u003c/p>\n\u003cp>Construction costs in the Bay Area, specifically, are notoriously expensive. Many of the region’s most productive housing factories are located in Idaho. That arrangement might make financial sense, said Potter, not because of anything inherently cost-saving in the industrialized process, but because wages in the Boise area are just \u003ca href=\"https://www.bls.gov/regions/west/news-release/occupationalemploymentandwages_sanfrancisco.htm\">a lot\u003c/a> \u003ca href=\"https://www.bls.gov/regions/west/news-release/occupationalemploymentandwages_boisecity.htm\">lower\u003c/a>.\u003c/p>\n\u003cp>That raises another potential impediment for state lawmakers hoping to goose the factory-built model: Organized labor. In a \u003ca href=\"https://calmatters.org/politics/2025/07/california-construction-unions-housing/\">familiar political split\u003c/a>, while California’s carpenters union has historically been open to the idea of off-site construction, the influential State Building & Construction Trades Council has been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/San-Francisco-trade-unions-at-odds-over-modular-15755264.php\">hostile\u003c/a>.\u003c/p>\n\u003ch2>Will the state step in?\u003c/h2>\n\u003cp>Neither Wicks, nor any other legislator, has released legislative language yet aimed at supporting the industry. But in committee hearings, developers, labor leaders, academics and other off-site construction supporters have repeatedly pitched lawmakers on the same three themes.\u003c/p>\n\u003cp>Building out the pipeline is one. The state, supporters say, could keep the factories humming either by nudging affordable developers that way when they apply for state subsidies or by out-and-out requiring public entities, like state universities, to at least consider off-site when they build, say, student housing.\u003c/p>\n\u003cp>Insuring factories against the risk of a developer going bankrupt (and vice versa) is another common proposal. Developers and investors are hesitant to schedule a spot on a factory line if that factory’s bankruptcy will leave them in the lurch.\u003c/p>\n\u003cfigure id=\"attachment_12042674\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12042674\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Apartment buildings under construction near Macarthur BART station in Oakland, on Feb. 21, 2020. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Likewise, factories tend to charge high deposits to make up for the fact that developers go out of business or get hit with months-long delays. One solution could involve the taxpayer playing the role of insurer.\u003c/p>\n\u003cp>Third: Standardizing building code requirements. The state’s Housing and Community Development department already regulates factory-built housing units. But once a module is shipped to a site, local inspectors will often do their own once-over.\u003c/p>\n\u003cp>Some of these proposed fixes are specific to the industry. But some are regulatory changes that would make it easier to build more generally.\u003c/p>\n\u003cp>That might suggest that policy should ideally focus on making it easier to build stuff more generally, “not on a specific goal,” said Stephen Smith, director of the Center for Building in North America, which advocates for cost-cutting changes to building codes. For all the emphasis on building entire studio apartments inside factories, he noted that plenty of steps in the construction process have entered the modern era.\u003c/p>\n\u003cfigure id=\"attachment_12023647\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12023647\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A line of old factory buildings on Mare Island in the city of Vallejo, Tuesday, Jan. 14, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You find walls built in factories, you see elevators, you see escalators,” said Smith. “You need to consider the small victories and think of it as a general process of (regulatory) hygiene.”\u003c/p>\n\u003cp>Wicks has heard all of the arguments for why emphasizing factory-based construction won’t work.\u003c/p>\n\u003cp>“I don’t think factory-built housing is going to solve all of our problems. I think it’s a piece of the solution,” she said. “We’re not talking about actually funding the building of factories. We’re talking about creating a streamlined environment for these types of housing units to be built.”\u003c/p>\n\u003cp>In other words, it can’t hurt to try again.\u003c/p>\n\u003cp>\u003cem>This article was \u003ca href=\"https://calmatters.org/housing/2026/02/factory-built-housing-california-wicks/\">originally published on CalMatters\u003c/a> and was republished under the \u003ca href=\"https://creativecommons.org/licenses/by-nc-nd/4.0/\">Creative Commons Attribution-NonCommercial-NoDerivatives\u003c/a> license.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Building homes inside a factory has long been seen as a way to revolutionize the American housing industry, ushering in a new era of higher quality homes at lower price. That dream has never quite panned out. Can California finally make it happen?",
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"title": "Factory-Built Housing Hasn’t Taken Off in California Yet, but This Year Might Be Different | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c!-- Creative Commons Attribution-NonCommercial-NoDerivatives https://creativecommons.org/licenses/by-nc-nd/4.0/ -->\u003c/p>\n\u003cp>\u003cem>This story was originally published by \u003ca href=\"https://calmatters.org/\">CalMatters\u003c/a>. \u003ca href=\"https://calmatters.org/subscribe-to-calmatters/\">Sign up\u003c/a> for their newsletters.\u003c/em>\u003c/p>\n\u003cp>As the first home rolled off the factory floor in Kalamazoo, Michigan — “like a boxcar with picture windows,” according to a journalist on the scene — the Secretary of Housing and Urban Development proclaimed it “the coming of a real revolution in housing.”\u003c/p>\n\u003cp>For decades engineers, architects, futurists, industrialists, investors and politicians have been pining for a better, faster and cheaper way to \u003ca href=\"https://www.kqed.org/news/12068746/2025-was-a-blockbuster-year-for-housing-laws-what-does-that-mean-for-2026\">build homes\u003c/a>.\u003c/p>\n\u003cp>Now, amid a national housing shortage, the question felt as pressing as ever: What if construction could harness the speed, efficiency, quality control and cost-savings of the assembly line?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>What if, rather than building homes on-site from the ground up, they were cranked out of factories, one unit after another, shipped to where they were needed and dropped into place? What if the United States could mass-produce its way out of a housing crisis?\u003c/p>\n\u003cp>\u003ca href=\"https://www.nytimes.com/1971/05/20/archives/first-unit-built-in-housing-plan-button-pushed-by-romney-at-factory.html\">In Kalamazoo\u003c/a>, that vision finally seemed a reality. The HUD chief predicted that within a decade two-thirds of all \u003ca href=\"https://www.huduser.gov/portal/portal/sites/default/files/pdf/HUD-Challenge-November-December-1969.pdf#page=6\">housing construction\u003c/a> across the United States “would be industrialized.”\u003c/p>\n\u003cp>The year was 1971, the HUD Secretary was George Romney (father of future Utah senator, Mitt), and the prediction was wildly off.\u003c/p>\n\u003cfigure id=\"attachment_12073550\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073550\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12.jpeg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12.jpeg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12-160x107.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_12-1536x1024.jpeg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Factory-built housing Drake Avenue Apartments sits under construction at 825 Drake Avenue in Marin City on Feb. 7, 2026. \u003ccite>(Jungho Kim for CalMatters)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Within five years, \u003ca href=\"https://www.huduser.gov/portal/Operation-Breakthrough.html\">Operation Breakthrough\u003c/a>, the ambitious, but ultimately costly, delay-ridden and politically unpopular federal initiative that had propped up the Kalamazoo factory and eight others like it across the country, ran out of money. The dream of the factory-built house was dead — not for the first time, nor the last.\u003c/p>\n\u003cp>By some definitions, the \u003ca href=\"https://www.survivorlibrary.com/library/the_prefabrication_of_houses_1951.pdf#page=35\">first prefabricated house\u003c/a> was built, shipped and re-assembled in the 1620s. Factory-built homes made of wood and iron were a mainstay of the \u003ca href=\"http://vhd.heritage.vic.gov.au/search/nattrust_result_detail/66817\">colonial\u003c/a> \u003ca href=\"https://archive.org/details/SkillingsFlintCCA196560/page/n9/mode/2up\">enterprises\u003c/a> of the 19th Century. Housing and construction-worker shortages during the Second World War prompted a wave of (ultimately unsuccessful) attempts to mass-produce starter homes in the United States. The modern era is full of those predicting that the industrialization of the housing industry is just a few years away, only to be proven wrong.\u003c/p>\n\u003cp>This year, state legislators in California believe the turning-point might actually be here. With a little state assistance, they want to make 2026 the Year of the Housing Factory. At long last.\u003c/p>\n\u003ch2>California gets ‘modular-curious’\u003c/h2>\n\u003cp>Assemblymember Buffy Wicks, an Oakland Democrat and one of the legislature’s most influential policy makers on housing issues, is leading the charge.\u003c/p>\n\u003cp>Since the beginning of the year, she has organized two select committee hearings under the general banner of “\u003ca href=\"https://calmatters.digitaldemocracy.org/committees/1700\">housing construction innovation\u003c/a>.” The bulk of the committee’s attention has been on factory-based building — why it might be a fix worth promoting and what the state could do to actually make it work this time.\u003c/p>\n\u003cp>The hearings are ostensibly intended to gather information, all of which will be summarized in a white paper being written by researchers at the Terner Center for Housing Innovation at UC Berkeley.\u003c/p>\n\u003cfigure id=\"attachment_12073370\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073370\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/250519-AffordableHousingFile-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Construction is underway on an affordable housing apartment building at 2550 Irving Street in San Francisco’s Sunset District on May 19, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But they’re also meant to build political momentum and legislative buy-in for a coming package of bills. Both the paper and bills are due to be released in the coming weeks.\u003c/p>\n\u003cp>Wicks has “select committee’d” her way to major policy change before.\u003c/p>\n\u003cp>In late 2024, she cobbled together a series of state-spanning meetings on “\u003ca href=\"https://calmatters.org/housing/2025/03/california-construction-permitting-wicks/\">permitting reform\u003c/a>.” Those provided the fodder for \u003ca href=\"https://calmatters.org/housing/2025/03/ceqa-infill-housing-wicks/\">nearly two dozen bills\u003c/a> the following year, all written with the goal of making it easier to build things in California, especially homes.\u003c/p>\n\u003cp>The most significant of the bunch: Legislation \u003ca href=\"https://calmatters.org/housing/2025/06/ceqa-urban-development-infill-budget/\">exempting most urban apartment buildings\u003c/a> from environmental litigation. Gov. Gavin Newsom enthusiastically signed it into law last summer.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Now comes phase two. Last year’s blitz of bills, capping off years of gradual legislative efforts to remove regulatory barriers to building dense housing across California, has, in Wicks’ view, teed up this next big swing.\u003c/p>\n\u003cp>“Over the last eight to 10 years or so the Legislature and the governor have really taken a bulldozer to a lot of the bureaucratic hurdles when it comes to housing,” said Wicks. “But one of the issues that we haven’t fundamentally tackled is the cost of construction.”\u003c/p>\n\u003cp>Factory-built housing can arrive on a construction site in varying levels of completeness. There are prefabricated panels (imagine the baked slabs of a gingerbread house) and fully three-dimensional modules (think, Legos).\u003c/p>\n\u003cp>Interest in the use of both for apartment buildings has been steadily growing in California over the last decade. Investors have poured billions of dollars into the nascent sector, albeit with \u003ca href=\"https://www.fastcompany.com/90643381/this-prefab-builder-raised-more-than-2-billion-why-did-it-crash\">famously mixed results\u003c/a>. In California’s major urban areas, but especially in the San Francisco Bay Area, cranes delicately assembling factory-built modules into apartment blocks has become a more familiar feature of the skyline.\u003c/p>\n\u003cp>Randall Thompson, who runs the prefabrication division of Nibbi Brothers General Contractors, said he’s seen attitudes shift radically just in the last couple of years. Not long ago, pitching a developer on factory-built construction was a tough sell. But a few years ago he noted a growing number of “modular-curious” clients willing to run the numbers. Now many are coming to him committed to the idea from the get-go.\u003c/p>\n\u003cfigure id=\"attachment_12068866\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12068866\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/250618-NewTeacherHousing-18-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Construction workers build at 750 Golden Gate Ave., in San Francisco, on June 18, 2025, during a groundbreaking ceremony marking the start of two affordable housing projects. One will deliver 75 units prioritized for SFUSD and City College educators, and the other at 850 Turk will add 92 family apartments. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Policymakers are interested too, debating whether public policy and taxpayer money should be used to propel off-site construction from niche application to a regular, if not dominant, feature of the industry.\u003c/p>\n\u003cp>Evidence from abroad is fueling that optimism: In Sweden, where Wicks and a gaggle of other lawmakers visited last fall, \u003ca href=\"https://www.nytimes.com/2024/06/08/headway/how-an-american-dream-of-housing-became-a-reality-in-sweden.html\">nearly half of residential construction\u003c/a> takes place in a factory.\u003c/p>\n\u003cp>The renewed national interest is part of a “back to the drawingboard” energy that has pervaded policy circles at every level of government in the face of a national affordability crisis, said Chad Maisel, a Center for American Progress fellow and a former Biden administration housing policy advisor.\u003c/p>\n\u003cp>Yes, the country has tried and failed at this before, most notably with Operation Breakthrough. Yes, individual companies have gone bust trying to make off-site happen at scale. “But we haven’t really given it our all,” Maisel said.\u003c/p>\n\u003ch2>Henry Ford, but for housing\u003c/h2>\n\u003cp>If the goal is to bring down building costs, rethinking the basics of the construction process is an obvious place to start.\u003c/p>\n\u003cp>Over the last century, economic sectors across the United States have seen explosions in labor productivity, with industries using technological innovation, fine-tuned production processes and globe-spanning supply chains to squeeze ever more stuff out of the same number of workers.\u003c/p>\n\u003cp>Construction has been a stagnant outlier. Since the 1970s, labor productivity has actually declined sector-wide, according to \u003ca href=\"https://www.richmondfed.org/publications/research/economic_brief/2025/eb_25-31\">official government statistics\u003c/a>. In 2023 the average American construction worker added about as much value on a construction site as one in 1948.\u003c/p>\n\u003cp>“When you go to buy a car, you don’t get 6,000 parts shipped to your house and then someone comes and builds it for you,” said Ryan Cassidy, vice president of real estate development at Mutual Housing California, an affordable housing developer based in Sacramento that committed last year to build its next five projects with factory-built units.\u003c/p>\n\u003cfigure id=\"attachment_12044255\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044255\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy.jpg\" alt=\"\" width=\"1800\" height=\"1200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy.jpg 1800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-2-copy-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\">\u003cfigcaption class=\"wp-caption-text\">A truck is piled with planks salvaged by Perks Deconstruction from an old farmhouse in Aurora. The wood will be transported to the company’s warehouse, where it will be sorted and priced for sale. \u003ccite>(Hart Van Denburg/CPR News)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In theory, breaking down the building process into a series of discrete, repeatable tasks can mean fewer highly trained workers are needed per unit. Standardized panels and modules allow factories to buy materials in bulk at discount.\u003c/p>\n\u003cp>The work can be done faster, because it’s centralized, tightly choreographed, closely monitored and possibly automated — but also because multiple things can happen at the same time. Framers don’t have to wait for a foundation to set before getting started on the bedrooms.\u003c/p>\n\u003cp>Off-site construction reliably cuts construction timelines by \u003ca href=\"https://ternercenter.berkeley.edu/wp-content/uploads/2022/01/Southern-California-Off-Site-Construction-February-2022.pdf\">10 to 30 percent\u003c/a>, according to an analysis by the Terner Center. Some even rosier \u003ca href=\"https://www.mckinsey.com/capabilities/operations/our-insights/modular-construction-from-projects-to-products\">estimates\u003c/a> have put the figure closer to 50%.\u003c/p>\n\u003cp>That can translate into real savings. “Factory-built housing has the potential to reduce hard (labor, material and equipment) costs by 10 to 25% — at least under the right conditions,” Terner’s director, Ben Metcalf, said at the select committee’s first \u003ca href=\"https://calmatters.digitaldemocracy.org/hearings/278391?t=1525&f=f7440a2ebdd25e14a09f1f72e544107e\">hearing\u003c/a> in early January.\u003c/p>\n\u003cp>But historically, it’s been very hard to get those conditions right.\u003c/p>\n\u003ch2>The ghost of Katerra\u003c/h2>\n\u003cp>The main hitch is an obvious one: Factories are hugely expensive to set up and run. Off-site construction companies only stand to make up those costs if they can run continuously and at full capacity. Mass production only pencils out if it massively produces.\u003c/p>\n\u003cp>That means factory production isn’t especially well-suited to industries that boom and bust, in which surplus production can’t be stockpiled in a warehouse and everything is made to order and where local variations in climate, topography and regulation require bespoke products of varying materials, designs, configurations and sizes.\u003c/p>\n\u003cp>All of which describes the current real estate sector.\u003c/p>\n\u003cp>“In a world in which housing projects are approved one at a time under various local rules and designs and sometimes after years of piecing together financing sources, it’s hard to build out that pipeline for a factory,” said Metcalf at the early January hearing.\u003c/p>\n\u003cfigure id=\"attachment_12059484\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059484\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251007-SACRAMENTOMIDDLEHOUSING_00145_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A construction worker operates machinery to move dirt at the site of new middle housing units at 2824 D Street in Sacramento on October 7, 2025. Developers are reviving “middle housing” such as duplexes and cottage clusters, but say California’s rollout of the new rules has been anything but smooth. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The particular financial needs of a factory also upend business as usual for developers and real estate funders.\u003c/p>\n\u003cp>Industrial construction “costs less overall but costs more in the short term. Everything is frontloaded,” said Jan Lindenthal-Cox, chief investment officer at the San Francisco Housing Accelerator Fund. All design, engineering and material decisions have to be finalized long before the factory gears start turning. Real estate investors and lenders tend to be wary of putting up quite so much money so early in the process.\u003c/p>\n\u003cp>The Accelerator Fund, a privately-backed non-profit, is hoping to ease some of those concerns by providing short-term, low-cost loans to developers in order to cover those higher-than-usual early costs. The hope is that traditional funders — namely, banks and investors — will eventually feel confident enough to take over that role “once this is a more proven approach,” said Lindenthal-Cox.\u003c/p>\n\u003cp>Such skittishness pervades every step of the off-site development process, said Apoorva Pasricha, chief operation officer at Cloud Apartments, a San Francisco-based start-up.\u003c/p>\n\u003cfigure id=\"attachment_12073551\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073551\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/020726_FactoryHousing_JK_CM_05-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Scaffolding sits in front of a weather-resistant barrier on the exterior of Drake Avenue Apartments at the site of the factory housing complex at 825 Drake Avenue in Marin City on Feb. 7, 2026. \u003ccite>(Scaffolding sits in front of a weather-resistant barrier on the exterior of factory-built housing, Drake Avenue Apartments, at 825 Drake Avenue in Marin City on Feb. 7, 2026. Photo by Jungho Kim for CalMatters)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure>\u003c/figure>\n\u003cp>A subcontractor unfamiliar with modular construction might bid a project higher than they otherwise would to compensate for the uncertainty. Building code officials might be extra cautious or extra slow in approving a project for the same reason.\u003c/p>\n\u003cp>As the industry grows, “creating familiarity with the process helps drive that risk down,” said Pasricha. “The question is, who is going to be willing to pay the price to learn?”\u003c/p>\n\u003cp>Some would-be pioneers have paid it. In 2021, the Silicon Valley-based modular start up Katerra went \u003ca href=\"https://www.architectmagazine.com/technology/katerras-2-billion-legacy_o\">spectacularly bankrupt\u003c/a> after spending $2 billion in a hyperambitious gambit to disrupt the building industry. Katerra still hangs over the industry like a specter.\u003c/p>\n\u003cp>Brian Potter, a former Katerra engineer who now writes the widely-read \u003ca href=\"https://www.construction-physics.com/\">Construction Physics\u003c/a> newsletter, said he too was once wooed by the idea that “‘we’ll just move this into a factory and we will yield enormous improvements.’”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>These days, he strenuously avoids terms like “impossible” and “doomed to fail” when asked about the potential of off-site construction. But he does stress that it’s a very hard nut to crack with limited upside.\u003c/p>\n\u003cp>“Beyond just the regulatory issues, which are real, there are just fundamental nature of the market, nature of the process, things that you have to cope with,” said Potter, whose recent book, \u003cem>The Origins of Efficiency\u003c/em>, digs into how and why modern society has succeeded at making certain things much faster and cheaper — and not others.\u003c/p>\n\u003cp>Certain markets in California could be a good fit for factory-built construction, he added, but not for the reasons that off-site boosters typically lead with.\u003c/p>\n\u003cp>Construction costs in the Bay Area, specifically, are notoriously expensive. Many of the region’s most productive housing factories are located in Idaho. That arrangement might make financial sense, said Potter, not because of anything inherently cost-saving in the industrialized process, but because wages in the Boise area are just \u003ca href=\"https://www.bls.gov/regions/west/news-release/occupationalemploymentandwages_sanfrancisco.htm\">a lot\u003c/a> \u003ca href=\"https://www.bls.gov/regions/west/news-release/occupationalemploymentandwages_boisecity.htm\">lower\u003c/a>.\u003c/p>\n\u003cp>That raises another potential impediment for state lawmakers hoping to goose the factory-built model: Organized labor. In a \u003ca href=\"https://calmatters.org/politics/2025/07/california-construction-unions-housing/\">familiar political split\u003c/a>, while California’s carpenters union has historically been open to the idea of off-site construction, the influential State Building & Construction Trades Council has been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/San-Francisco-trade-unions-at-odds-over-modular-15755264.php\">hostile\u003c/a>.\u003c/p>\n\u003ch2>Will the state step in?\u003c/h2>\n\u003cp>Neither Wicks, nor any other legislator, has released legislative language yet aimed at supporting the industry. But in committee hearings, developers, labor leaders, academics and other off-site construction supporters have repeatedly pitched lawmakers on the same three themes.\u003c/p>\n\u003cp>Building out the pipeline is one. The state, supporters say, could keep the factories humming either by nudging affordable developers that way when they apply for state subsidies or by out-and-out requiring public entities, like state universities, to at least consider off-site when they build, say, student housing.\u003c/p>\n\u003cp>Insuring factories against the risk of a developer going bankrupt (and vice versa) is another common proposal. Developers and investors are hesitant to schedule a spot on a factory line if that factory’s bankruptcy will leave them in the lurch.\u003c/p>\n\u003cfigure id=\"attachment_12042674\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12042674\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/008_KQED_Housing_Oakland_02212020_3485_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Apartment buildings under construction near Macarthur BART station in Oakland, on Feb. 21, 2020. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Likewise, factories tend to charge high deposits to make up for the fact that developers go out of business or get hit with months-long delays. One solution could involve the taxpayer playing the role of insurer.\u003c/p>\n\u003cp>Third: Standardizing building code requirements. The state’s Housing and Community Development department already regulates factory-built housing units. But once a module is shipped to a site, local inspectors will often do their own once-over.\u003c/p>\n\u003cp>Some of these proposed fixes are specific to the industry. But some are regulatory changes that would make it easier to build more generally.\u003c/p>\n\u003cp>That might suggest that policy should ideally focus on making it easier to build stuff more generally, “not on a specific goal,” said Stephen Smith, director of the Center for Building in North America, which advocates for cost-cutting changes to building codes. For all the emphasis on building entire studio apartments inside factories, he noted that plenty of steps in the construction process have entered the modern era.\u003c/p>\n\u003cfigure id=\"attachment_12023647\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12023647\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/3000/01/20250114_Mare-Island_DMB_00211-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A line of old factory buildings on Mare Island in the city of Vallejo, Tuesday, Jan. 14, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You find walls built in factories, you see elevators, you see escalators,” said Smith. “You need to consider the small victories and think of it as a general process of (regulatory) hygiene.”\u003c/p>\n\u003cp>Wicks has heard all of the arguments for why emphasizing factory-based construction won’t work.\u003c/p>\n\u003cp>“I don’t think factory-built housing is going to solve all of our problems. I think it’s a piece of the solution,” she said. “We’re not talking about actually funding the building of factories. We’re talking about creating a streamlined environment for these types of housing units to be built.”\u003c/p>\n\u003cp>In other words, it can’t hurt to try again.\u003c/p>\n\u003cp>\u003cem>This article was \u003ca href=\"https://calmatters.org/housing/2026/02/factory-built-housing-california-wicks/\">originally published on CalMatters\u003c/a> and was republished under the \u003ca href=\"https://creativecommons.org/licenses/by-nc-nd/4.0/\">Creative Commons Attribution-NonCommercial-NoDerivatives\u003c/a> license.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "lack-of-approved-child-care-providers-may-slow-rollout-of-san-franciscos-expanded-subsidies",
"title": "Lack of Approved Child Care Providers May Slow Rollout of San Francisco’s Expanded Subsidies",
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"content": "\u003cp>When Daniel Zimmerman heard that \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> would offer free or low-cost child care to more families, he went online to make sure he and his wife qualify for a discount and started dreaming about having another baby.\u003c/p>\n\u003cp>For the last few years, the couple has been paying about $3,500 per month to send their children, ages 2 and 5, to a Spanish immersion preschool. Zimmerman said even though they earn six figures — he’s a nurse, and she’s a dietician — keeping up with the high cost of child care leaves them “basically in the red every month.”\u003c/p>\n\u003cp>“We’re not saving money, but we figured, especially when they’re young, we’ll just weather the storm until they get into public school,” he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The prospect of getting financial aid made him think they could raise three kids in the city. But he may need to brace for some snags when he starts looking for child care.\u003c/p>\n\u003cp>Under guidelines set by the city Department of Early Childhood, income-eligible families can only select from nearly 600 child care programs within a pre-approved network. That might limit parents’ choices at a time when San Francisco is \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">expanding child care subsidies\u003c/a> to middle-income earners as part of a broader push to make the city affordable for families.\u003c/p>\n\u003cp>Last month, Mayor Daniel Lurie announced that a family of four making less than $234,000 a year can get free child care, and starting in July, those earning up to $312,000 annually will qualify for a \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/ELFA-Center-FCC-Rates-FY25-26.pdf\">50% discount\u003c/a>. The changes put San Francisco ahead of other major cities in offering nearly universal access to child care.\u003c/p>\n\u003cfigure id=\"attachment_12071945\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Children play at an in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Up to 12,000 kids under age 5 will be eligible for the newly expanded subsidies — though fewer than half are expected to enroll — paid by \u003ca href=\"https://www.kqed.org/news/11948690/business-tax-provides-crucial-funding-for-early-childhood-education-and-care-in-san-francisco\">funds from Baby Prop C, a 3.5% tax on commercial property leases\u003c/a>.\u003c/p>\n\u003cp>“A lot of people are excited and have a lot of questions,” said Mark Ryle, CEO of Wu Yee Children’s Services, an agency contracted by the city to refer families who qualify for subsidies to child care providers with available spaces. “We’ve seen a pretty significant uptick in inquiries around the tuition credit program.”\u003c/p>\n\u003cp>Some families are discovering, though, that getting public funding for child care comes with a catch.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>The early years matter. Tell us what you want to learn about early childhood education and care by \u003c/em>\u003c/strong>\u003ca href=\"https://survey.alchemer.com/s3/8658266/ChildhoodAudience\">\u003cstrong>\u003cem>clicking here\u003c/em>\u003c/strong>\u003c/a>\u003cstrong>\u003cem>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>When Danielle Eichenbaum learned she qualified for the city’s subsidized child care, her toddler was already enrolled in Daycare Bumblebee in the West Portal neighborhood. She wanted him to stay — not only with the caregivers he already bonded with, but because they were teaching him Russian and exposing him to music, karate and other enriching activities.[aside postID=news_12069711 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260115-SFCHILDCARESUBSIDIES00057_TV-KQED.jpg']But the day care wasn’t part of the city-funded network, called Early Learning for All, or ELFA.\u003c/p>\n\u003cp>“I cried when we left. It was such a wonderful program,” she said. “His program now is great, too, but I miss the other one.”\u003c/p>\n\u003cp>Bumblebee’s owner, Lyuba Schkolnik, decided to join ELFA to help Eichenbaum. But she soon discovered the process could take more than a year, requiring her to complete several early childhood education classes and undergo evaluations to determine if her program meets the city’s \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/Quality-Standard_Updated_052125.pdf\">quality standards\u003c/a>.\u003c/p>\n\u003cp>Schkolnik, who left a marketing career to open her day care, didn’t mind taking the classes and hopes to get in. Joining the network comes with perks: Last year, in-home day care owners like her got $16,000 stipends to help them earn a living wage, and $12,000 to boost their assistants’ pay.\u003c/p>\n\u003cp>“But the fact it takes so long for someone to become a provider within the system is a little bit disheartening because the [expanded subsidies] are supposed to launch shortly, and we want to help families,” she said.\u003c/p>\n\u003cp>Other parents expressed frustration over a policy that prohibits placing a deposit to hold space at their preferred day care, which is a standard practice in private-pay programs, where families often compete for scarce infant-care slots. Ryle said this assures fair access for everyone.\u003c/p>\n\u003cp>Eichenbaum said that while she understood the system’s equitable goals, she worries the high standards to join ELFA are making it too hard for providers like Schkolnik to participate in the system and for parents like her to get the child care that works for them.\u003c/p>\n\u003cfigure id=\"attachment_12071946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Lyuba Shkolnik teaches children how to bake muffins at her in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Their goals are so lofty that they don’t look at the real-world impact,” she said. “They are letting the perfect be the enemy of the good.”\u003c/p>\n\u003cp>Inside City Hall, two members of the Board of Supervisors want the early childhood department to speed things up for providers who want to join ELFA. They worry that when the subsidies expand, the waitlist for child care will grow.\u003c/p>\n\u003cp>“Do I want to go faster than they probably feel comfortable with? Of course I do,” Supervisor Stephen Sherrill said. “I think we can expand the system without sacrificing quality.”\u003c/p>\n\u003cp>Supervisor Myrna Melgar said she’d like to see a simpler and more accessible system.[aside postID=news_12070762 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/240911-CHILDCARE-REAX-MD-01_qed.jpg']“There are multiple things that go into the decision to pick a provider. It’s how you feel. Sometimes it’s cultural and language competence, sometimes it is proximity to your home or work. And so on top of it, to layer a bunch of other things for eligibility, it makes it difficult and complicated,” she said.\u003c/p>\n\u003cp>Ingrid Mezquita, director of the Department of Early Childhood, said the city is carefully building out the system, adding more ELFA sites and infant and toddler care slots in neighborhoods that need them most. Depending on their qualifications, she said, some providers can “easily whisk through in less than three months and some programs may take a little longer.”\u003c/p>\n\u003cp>“We need to have those kinds of quality assurances because, at the end of the day, our accountability and our responsibility is to that child and to that family and the programs that do come on board and do enroll in this public funding support also prescribe to that and have that shared accountability with us,” she said.\u003c/p>\n\u003cp>Over the past three years, the city used unspent funds that accrued when it was fighting a taxpayer group’s lawsuit over Baby Prop C to clear the waitlist for lower-income families who needed child care, boost wages for more than 3,000 early educators, who have historically been underpaid, and support their professional development. Those funds are expected to run out in six years.\u003c/p>\n\u003cp>As a result, the city-funded child care programs are serving more than 9,000 kids, have a lower staff turnover rate than the state average, and children’s kindergarten readiness has gone up, Mezquita said.\u003c/p>\n\u003cfigure id=\"attachment_12071947\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071947\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shoes line a cubby at Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>About 700 children are currently on the wait list for care, though there are about 1,000 available spaces. One reason for the discrepancy is that there aren’t enough infant- and toddler-care slots to meet demand, or the open slots don’t match families’ preferred schedule, location or language, she said.\u003c/p>\n\u003cp>“We have expanded access, but the only thing that is a little bit of an art and a science — mostly art — to pinpoint is the preferences of families,” she said at a recent Board of Supervisors hearing.\u003c/p>\n\u003cp>The Department of Early Childhood estimates that ongoing revenue from the commercial rent tax can pay for the expanded subsidies. But the department cautions that it may not cover the program’s full cost down the road if the commercial real estate market softens.\u003c/p>\n\u003cp>Mezquita said she’s hopeful San Francisco’s experiment will demonstrate that it can be scaled up and funded with state dollars. The city was first to offer free preschool for 4-year-olds in 2005, and this year, California expanded transitional kindergarten for all children who turn 4 by Sept. 1.\u003c/p>\n\u003cp>“We are building a universal system. How we’re designing it is also taking into account that eventually, yes, we also need the partnership with the state to be able to not only expand it, but also make it widely available,” she said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>When Daniel Zimmerman heard that \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> would offer free or low-cost child care to more families, he went online to make sure he and his wife qualify for a discount and started dreaming about having another baby.\u003c/p>\n\u003cp>For the last few years, the couple has been paying about $3,500 per month to send their children, ages 2 and 5, to a Spanish immersion preschool. Zimmerman said even though they earn six figures — he’s a nurse, and she’s a dietician — keeping up with the high cost of child care leaves them “basically in the red every month.”\u003c/p>\n\u003cp>“We’re not saving money, but we figured, especially when they’re young, we’ll just weather the storm until they get into public school,” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The prospect of getting financial aid made him think they could raise three kids in the city. But he may need to brace for some snags when he starts looking for child care.\u003c/p>\n\u003cp>Under guidelines set by the city Department of Early Childhood, income-eligible families can only select from nearly 600 child care programs within a pre-approved network. That might limit parents’ choices at a time when San Francisco is \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">expanding child care subsidies\u003c/a> to middle-income earners as part of a broader push to make the city affordable for families.\u003c/p>\n\u003cp>Last month, Mayor Daniel Lurie announced that a family of four making less than $234,000 a year can get free child care, and starting in July, those earning up to $312,000 annually will qualify for a \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/ELFA-Center-FCC-Rates-FY25-26.pdf\">50% discount\u003c/a>. The changes put San Francisco ahead of other major cities in offering nearly universal access to child care.\u003c/p>\n\u003cfigure id=\"attachment_12071945\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Children play at an in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Up to 12,000 kids under age 5 will be eligible for the newly expanded subsidies — though fewer than half are expected to enroll — paid by \u003ca href=\"https://www.kqed.org/news/11948690/business-tax-provides-crucial-funding-for-early-childhood-education-and-care-in-san-francisco\">funds from Baby Prop C, a 3.5% tax on commercial property leases\u003c/a>.\u003c/p>\n\u003cp>“A lot of people are excited and have a lot of questions,” said Mark Ryle, CEO of Wu Yee Children’s Services, an agency contracted by the city to refer families who qualify for subsidies to child care providers with available spaces. “We’ve seen a pretty significant uptick in inquiries around the tuition credit program.”\u003c/p>\n\u003cp>Some families are discovering, though, that getting public funding for child care comes with a catch.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>The early years matter. Tell us what you want to learn about early childhood education and care by \u003c/em>\u003c/strong>\u003ca href=\"https://survey.alchemer.com/s3/8658266/ChildhoodAudience\">\u003cstrong>\u003cem>clicking here\u003c/em>\u003c/strong>\u003c/a>\u003cstrong>\u003cem>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>When Danielle Eichenbaum learned she qualified for the city’s subsidized child care, her toddler was already enrolled in Daycare Bumblebee in the West Portal neighborhood. She wanted him to stay — not only with the caregivers he already bonded with, but because they were teaching him Russian and exposing him to music, karate and other enriching activities.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>But the day care wasn’t part of the city-funded network, called Early Learning for All, or ELFA.\u003c/p>\n\u003cp>“I cried when we left. It was such a wonderful program,” she said. “His program now is great, too, but I miss the other one.”\u003c/p>\n\u003cp>Bumblebee’s owner, Lyuba Schkolnik, decided to join ELFA to help Eichenbaum. But she soon discovered the process could take more than a year, requiring her to complete several early childhood education classes and undergo evaluations to determine if her program meets the city’s \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/Quality-Standard_Updated_052125.pdf\">quality standards\u003c/a>.\u003c/p>\n\u003cp>Schkolnik, who left a marketing career to open her day care, didn’t mind taking the classes and hopes to get in. Joining the network comes with perks: Last year, in-home day care owners like her got $16,000 stipends to help them earn a living wage, and $12,000 to boost their assistants’ pay.\u003c/p>\n\u003cp>“But the fact it takes so long for someone to become a provider within the system is a little bit disheartening because the [expanded subsidies] are supposed to launch shortly, and we want to help families,” she said.\u003c/p>\n\u003cp>Other parents expressed frustration over a policy that prohibits placing a deposit to hold space at their preferred day care, which is a standard practice in private-pay programs, where families often compete for scarce infant-care slots. Ryle said this assures fair access for everyone.\u003c/p>\n\u003cp>Eichenbaum said that while she understood the system’s equitable goals, she worries the high standards to join ELFA are making it too hard for providers like Schkolnik to participate in the system and for parents like her to get the child care that works for them.\u003c/p>\n\u003cfigure id=\"attachment_12071946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Lyuba Shkolnik teaches children how to bake muffins at her in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Their goals are so lofty that they don’t look at the real-world impact,” she said. “They are letting the perfect be the enemy of the good.”\u003c/p>\n\u003cp>Inside City Hall, two members of the Board of Supervisors want the early childhood department to speed things up for providers who want to join ELFA. They worry that when the subsidies expand, the waitlist for child care will grow.\u003c/p>\n\u003cp>“Do I want to go faster than they probably feel comfortable with? Of course I do,” Supervisor Stephen Sherrill said. “I think we can expand the system without sacrificing quality.”\u003c/p>\n\u003cp>Supervisor Myrna Melgar said she’d like to see a simpler and more accessible system.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“There are multiple things that go into the decision to pick a provider. It’s how you feel. Sometimes it’s cultural and language competence, sometimes it is proximity to your home or work. And so on top of it, to layer a bunch of other things for eligibility, it makes it difficult and complicated,” she said.\u003c/p>\n\u003cp>Ingrid Mezquita, director of the Department of Early Childhood, said the city is carefully building out the system, adding more ELFA sites and infant and toddler care slots in neighborhoods that need them most. Depending on their qualifications, she said, some providers can “easily whisk through in less than three months and some programs may take a little longer.”\u003c/p>\n\u003cp>“We need to have those kinds of quality assurances because, at the end of the day, our accountability and our responsibility is to that child and to that family and the programs that do come on board and do enroll in this public funding support also prescribe to that and have that shared accountability with us,” she said.\u003c/p>\n\u003cp>Over the past three years, the city used unspent funds that accrued when it was fighting a taxpayer group’s lawsuit over Baby Prop C to clear the waitlist for lower-income families who needed child care, boost wages for more than 3,000 early educators, who have historically been underpaid, and support their professional development. Those funds are expected to run out in six years.\u003c/p>\n\u003cp>As a result, the city-funded child care programs are serving more than 9,000 kids, have a lower staff turnover rate than the state average, and children’s kindergarten readiness has gone up, Mezquita said.\u003c/p>\n\u003cfigure id=\"attachment_12071947\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071947\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shoes line a cubby at Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>About 700 children are currently on the wait list for care, though there are about 1,000 available spaces. One reason for the discrepancy is that there aren’t enough infant- and toddler-care slots to meet demand, or the open slots don’t match families’ preferred schedule, location or language, she said.\u003c/p>\n\u003cp>“We have expanded access, but the only thing that is a little bit of an art and a science — mostly art — to pinpoint is the preferences of families,” she said at a recent Board of Supervisors hearing.\u003c/p>\n\u003cp>The Department of Early Childhood estimates that ongoing revenue from the commercial rent tax can pay for the expanded subsidies. But the department cautions that it may not cover the program’s full cost down the road if the commercial real estate market softens.\u003c/p>\n\u003cp>Mezquita said she’s hopeful San Francisco’s experiment will demonstrate that it can be scaled up and funded with state dollars. The city was first to offer free preschool for 4-year-olds in 2005, and this year, California expanded transitional kindergarten for all children who turn 4 by Sept. 1.\u003c/p>\n\u003cp>“We are building a universal system. How we’re designing it is also taking into account that eventually, yes, we also need the partnership with the state to be able to not only expand it, but also make it widely available,” she said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "san-joses-downtown-has-had-a-strong-recovery-is-it-ready-for-the-super-bowl-surge",
"title": "San José’s Downtown Has Had a Strong Recovery. Is It Ready for the Super Bowl Surge?",
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"content": "\u003cp>In the narrow street of \u003ca href=\"https://www.kqed.org/news/tag/san-jose\">San José\u003c/a>’s San Pedro Square, the rhythmic thud of beer kegs hitting the pavement serves as the unofficial countdown to \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> weekend.\u003c/p>\n\u003cp>For San José, the coming days are about more than just the \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">big game\u003c/a>; they’re a high-stakes test of downtown’s post-pandemic recovery — which outpaced San Francisco and Oakland — and its ability to host a national event.\u003c/p>\n\u003cp>From local kitchens to regional transit command centers, the South Bay is on an emergency operational footing to welcome a massive influx of out-of-town visitors.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The scale of preparation is visible across downtown, where security and barricades now mark \u003ca href=\"https://www.kqed.org/news/12072093/how-the-super-bowl-will-affect-the-south-bay\">street closures\u003c/a> and game-day decorations line bar windows.\u003c/p>\n\u003cp>One of \u003ca href=\"https://sj26.sanjose.org/the-big-game\">three major events\u003c/a> downtown will be the San Pedro Superfest, a three-day massive street activation for fans to enjoy music, vendors and drink throughout a designated “entertainment zone” that allows businesses to sell to-go alcoholic beverages.\u003c/p>\n\u003cp>For the dozens of eateries at the San Pedro Square Market, such as the Old Wagon Saloon and Grill, which has anchored a corner of San Pedro Street for nearly two decades, the weekend requires a doubling of resources. Sonny Walters, the saloon’s owner, said he is preparing for up to a thousand people to pass through his doors each day.\u003c/p>\n\u003cfigure id=\"attachment_12072764\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072764 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Walters noted that successful management of such a crowd starts in the kitchen, particularly when the menu relies on labor-intensive smoked meats. To keep up with demand for ribs, brisket and pulled pork, Walters plans to start ramping up his smokers early Saturday morning.\u003c/p>\n\u003cp>He has also increased his food and beverage orders to nearly three times his normal weekend volume, and his patio has already been booked for a private event by a massive Seahawks fan club.\u003c/p>\n\u003cp>“Honestly, the block party is pretty exciting,” Walters said. “It’s going to be foot traffic, a lot of out-of-towners, we get to showcase what we do. We’re hoping that San José is a hub and we get the traffic from Santa Clara to here.”[aside postID=news_12072256 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00339_TV-KQED.jpg']A few doors down at Pizza Bocca Lupo, shift lead Charlotte Tavernise said that because the small pizzeria makes every pie to order, there is no way to pre-cook the inventory. Instead, the strategy involves filling every available storage container and ensuring the wood-fired ovens are at peak temperature from open to close.\u003c/p>\n\u003cp>The shop expected its heaviest crowds on Friday and Saturday as tourists explore the downtown core before heading toward Levi’s Stadium on Sunday.\u003c/p>\n\u003cp>“I was just telling one of my co-workers, let’s prep as though we’re going to get hit by a hurricane, and make sure we use all of the containers, fill everything. Expect it to be just busy, open to close,” Tavernise said.\u003c/p>\n\u003cp>She noted that the shop has doubled its typical staffing levels, even during the mid-afternoon hours that are usually quiet, to ensure a sudden wave of fans doesn’t catch them off guard.\u003c/p>\n\u003cp>John Burroughs, operations manager at San Pedro Square Market, said this is the first time the area has experimented with an entertainment zone.\u003c/p>\n\u003cp>“We’re excited for the potential for that, and allowing guests to go into the activation with their beverage,” Burroughs said.\u003c/p>\n\u003cfigure id=\"attachment_12072763\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072763 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jaxon Moreno prepares pizzas at Pizza Bocca Lupo in San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With over 20 screens dedicated to the game and many entry points to the market, Burroughs has hired extra security and staff. He noted that while the market is used to large crowds because of the nearby SAP Center, the Super Bowl brings a different level of logistical challenges.\u003c/p>\n\u003cp>“This is kind of where the market shines, and our merchants here are very, very adept at handling this kind of crowd flow,” Burroughs said.\u003c/p>\n\u003cp>The market will also be hosting several private corporate activations throughout the weekend. Burroughs, who has watched the downtown area change over the last 11 years, said the current trajectory of foot traffic suggests the neighborhood is finally reclaiming its pre-pandemic vibrancy.\u003c/p>\n\u003cfigure id=\"attachment_12072749\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072749 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our foot traffic is still increasing year over year,” Burroughs said. “Everything’s going in the right direction as we have seen.”\u003c/p>\n\u003cp>Managing the movement of these crowds falls largely on the Santa Clara Valley Transportation Authority. VTA spokesperson Stacey Hendler Ross said the agency expects to transport roughly 25,000 fans to and from the stadium on Sunday alone.\u003c/p>\n\u003cp>To meet that demand, VTA is adding 22 extra three-car trains to its regular service. Hendler Ross said this represents a significant increase from 2016, when the region hosted Super Bowl 50 and saw roughly half that number of riders.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072762 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s going to be awesome. It’s going to be so much easier this time than it was 10 years ago,” Hendler Ross said.\u003c/p>\n\u003cp>While the stadium is the primary destination, Hendler Ross noted the plan is designed to support the entire system, especially those traveling to downtown events or connecting to other parts of the Bay Area. She added that the agency is also facilitating travel for fans heading up to San Francisco, as VTA connects with Caltrain in Mountain View.\u003c/p>\n\u003cp>VTA will also have 130 “game-day ambassadors” in blue vests stationed at strategic hubs to help out-of-towners navigate the Transit app and the Clipper card system.\u003c/p>\n\u003cp>“The one thing that we always remind people about when they’re going to big events anywhere in the city or to the stadium is to try and plan early,” she said.\u003c/p>\n\u003cp>Carlos Velazquez, a spokesperson for the city’s Office of Economic Development, noted that while there are over 108,000 public and private parking spots available in the downtown area, with some street closures, the city is encouraging use of public transit.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>In the narrow street of \u003ca href=\"https://www.kqed.org/news/tag/san-jose\">San José\u003c/a>’s San Pedro Square, the rhythmic thud of beer kegs hitting the pavement serves as the unofficial countdown to \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> weekend.\u003c/p>\n\u003cp>For San José, the coming days are about more than just the \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">big game\u003c/a>; they’re a high-stakes test of downtown’s post-pandemic recovery — which outpaced San Francisco and Oakland — and its ability to host a national event.\u003c/p>\n\u003cp>From local kitchens to regional transit command centers, the South Bay is on an emergency operational footing to welcome a massive influx of out-of-town visitors.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The scale of preparation is visible across downtown, where security and barricades now mark \u003ca href=\"https://www.kqed.org/news/12072093/how-the-super-bowl-will-affect-the-south-bay\">street closures\u003c/a> and game-day decorations line bar windows.\u003c/p>\n\u003cp>One of \u003ca href=\"https://sj26.sanjose.org/the-big-game\">three major events\u003c/a> downtown will be the San Pedro Superfest, a three-day massive street activation for fans to enjoy music, vendors and drink throughout a designated “entertainment zone” that allows businesses to sell to-go alcoholic beverages.\u003c/p>\n\u003cp>For the dozens of eateries at the San Pedro Square Market, such as the Old Wagon Saloon and Grill, which has anchored a corner of San Pedro Street for nearly two decades, the weekend requires a doubling of resources. Sonny Walters, the saloon’s owner, said he is preparing for up to a thousand people to pass through his doors each day.\u003c/p>\n\u003cfigure id=\"attachment_12072764\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072764 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Walters noted that successful management of such a crowd starts in the kitchen, particularly when the menu relies on labor-intensive smoked meats. To keep up with demand for ribs, brisket and pulled pork, Walters plans to start ramping up his smokers early Saturday morning.\u003c/p>\n\u003cp>He has also increased his food and beverage orders to nearly three times his normal weekend volume, and his patio has already been booked for a private event by a massive Seahawks fan club.\u003c/p>\n\u003cp>“Honestly, the block party is pretty exciting,” Walters said. “It’s going to be foot traffic, a lot of out-of-towners, we get to showcase what we do. We’re hoping that San José is a hub and we get the traffic from Santa Clara to here.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>A few doors down at Pizza Bocca Lupo, shift lead Charlotte Tavernise said that because the small pizzeria makes every pie to order, there is no way to pre-cook the inventory. Instead, the strategy involves filling every available storage container and ensuring the wood-fired ovens are at peak temperature from open to close.\u003c/p>\n\u003cp>The shop expected its heaviest crowds on Friday and Saturday as tourists explore the downtown core before heading toward Levi’s Stadium on Sunday.\u003c/p>\n\u003cp>“I was just telling one of my co-workers, let’s prep as though we’re going to get hit by a hurricane, and make sure we use all of the containers, fill everything. Expect it to be just busy, open to close,” Tavernise said.\u003c/p>\n\u003cp>She noted that the shop has doubled its typical staffing levels, even during the mid-afternoon hours that are usually quiet, to ensure a sudden wave of fans doesn’t catch them off guard.\u003c/p>\n\u003cp>John Burroughs, operations manager at San Pedro Square Market, said this is the first time the area has experimented with an entertainment zone.\u003c/p>\n\u003cp>“We’re excited for the potential for that, and allowing guests to go into the activation with their beverage,” Burroughs said.\u003c/p>\n\u003cfigure id=\"attachment_12072763\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072763 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jaxon Moreno prepares pizzas at Pizza Bocca Lupo in San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With over 20 screens dedicated to the game and many entry points to the market, Burroughs has hired extra security and staff. He noted that while the market is used to large crowds because of the nearby SAP Center, the Super Bowl brings a different level of logistical challenges.\u003c/p>\n\u003cp>“This is kind of where the market shines, and our merchants here are very, very adept at handling this kind of crowd flow,” Burroughs said.\u003c/p>\n\u003cp>The market will also be hosting several private corporate activations throughout the weekend. Burroughs, who has watched the downtown area change over the last 11 years, said the current trajectory of foot traffic suggests the neighborhood is finally reclaiming its pre-pandemic vibrancy.\u003c/p>\n\u003cfigure id=\"attachment_12072749\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072749 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our foot traffic is still increasing year over year,” Burroughs said. “Everything’s going in the right direction as we have seen.”\u003c/p>\n\u003cp>Managing the movement of these crowds falls largely on the Santa Clara Valley Transportation Authority. VTA spokesperson Stacey Hendler Ross said the agency expects to transport roughly 25,000 fans to and from the stadium on Sunday alone.\u003c/p>\n\u003cp>To meet that demand, VTA is adding 22 extra three-car trains to its regular service. Hendler Ross said this represents a significant increase from 2016, when the region hosted Super Bowl 50 and saw roughly half that number of riders.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072762 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s going to be awesome. It’s going to be so much easier this time than it was 10 years ago,” Hendler Ross said.\u003c/p>\n\u003cp>While the stadium is the primary destination, Hendler Ross noted the plan is designed to support the entire system, especially those traveling to downtown events or connecting to other parts of the Bay Area. She added that the agency is also facilitating travel for fans heading up to San Francisco, as VTA connects with Caltrain in Mountain View.\u003c/p>\n\u003cp>VTA will also have 130 “game-day ambassadors” in blue vests stationed at strategic hubs to help out-of-towners navigate the Transit app and the Clipper card system.\u003c/p>\n\u003cp>“The one thing that we always remind people about when they’re going to big events anywhere in the city or to the stadium is to try and plan early,” she said.\u003c/p>\n\u003cp>Carlos Velazquez, a spokesperson for the city’s Office of Economic Development, noted that while there are over 108,000 public and private parking spots available in the downtown area, with some street closures, the city is encouraging use of public transit.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "a-decade-on-the-bay-area-is-hosting-another-super-bowl-how-have-prices-changed-since-2016",
"title": "A Decade on, the Bay Area Is Hosting Another Super Bowl. How Have Prices Changed Since 2016?",
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"headTitle": "A Decade on, the Bay Area Is Hosting Another Super Bowl. How Have Prices Changed Since 2016? | KQED",
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"content": "\u003cp>Alongside \u003cem>Heated Rivalry\u003c/em> rewatches and furious posts about \u003ca href=\"https://www.rollingstone.com/culture/culture-features/harry-styles-tour-blood-tickets-1235505811/\">the price of Harry Styles tickets\u003c/a>, you may have noticed a nostalgic \u003ca href=\"https://www.npr.org/2026/01/16/nx-s1-5680084/why-reliving-2016-is-the-new-social-media-trend\">“me in 2016” micro-trend\u003c/a> while scrolling social media in the last few weeks.\u003c/p>\n\u003cp>From your friends’ \u003ca href=\"https://www.thecut.com/article/what-do-we-really-miss-about-2016-photos.html\">VSCO-filtered throwback photos\u003c/a> featuring leggings and black mesh tops to \u003ca href=\"https://www.teenvogue.com/story/best-evil-kermit-memes\">“evil Kermit” memes\u003c/a> and Vine compilations, many of our feeds were briefly overtaken by odes to a so-called simpler time a decade ago (This reporter remains baffled by the longing: This was the year Carrie Fisher died, after all).\u003c/p>\n\u003cp>2016 was also the year the Bay Area \u003cem>last \u003c/em>hosted a \u003ca href=\"https://www.nfl.com/photos/super-bowl-50-0ap3000000633830#f7085554-9f49-43cf-b017-aba23ab28a01\">Super Bowl\u003c/a>, which saw the Denver Broncos beat the Carolina Panthers and Coldplay as the halftime show with Beyoncé and Bruno Mars.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>This Sunday, the NFL’s biggest game is returning to our region once again with Super Bowl LX at Santa Clara’s Levi’s Stadium, featuring the Seattle Seahawks, the New England Patriots and \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a halftime show by Bad Bunny\u003c/a>.\u003c/p>\n\u003cp>With the universe seemingly insisting in this moment on us casting our minds back a decade earlier, there’s one aspect that’s hard to ignore: the affordability crisis that’s \u003ca href=\"https://www.kqed.org/affordability\">hit the Bay Area particularly hard\u003c/a>, and just how much prices have risen since 2016.\u003c/p>\n\u003cp>https://twitter.com/spaceashes/status/2015670842106003680?s=46&t=7BBzFwo6eYLzJIVfAlumEQ\u003c/p>\n\u003cp>But how simple \u003cem>is \u003c/em>it to compare how much cheaper — or not — everyday items were back then, and how much prices have actually changed?\u003c/p>\n\u003cp>In the spirit of \u003ca href=\"https://en.wikipedia.org/wiki/2026_is_the_new_2016\">2026 being the new 2016\u003c/a>, let’s take a deep dive.\u003c/p>\n\u003ch2>First off, what’s the best way to look at changing prices over the years?\u003c/h2>\n\u003cp>To get an accurate impression of whether something has become more expensive, beyond the changing numbers, it’s important to account for inflation.\u003c/p>\n\u003cp>And according to Ricky Volpe, professor of Agribusiness at California Polytechnic State University, this makes the \u003ca href=\"https://www.irp.wisc.edu/resources/what-is-the-consumer-price-index-and-how-is-it-used/\">Consumer Price Index\u003c/a> (CPI) — which measures price changes over time and serves as a key indicator of inflation — a good baseline for assessing increases.\u003c/p>\n\u003cfigure id=\"attachment_12067357\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A commuter holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“All Items” is \u003ca href=\"https://fred.stlouisfed.org/series/CPIAUCSL\">an index category\u003c/a> that encompasses a huge variety of U.S. consumer spending, from groceries to education to entertainment — and CPI “is grounded in the value of the U.S. Dollar,” said Volpe. “And that can serve as a benchmark for saying, ‘Okay, this is what’s been going on economy-wide.’”\u003c/p>\n\u003cp>From 2016 to 2025 (the most recent year for which data is available), the CPI has gone up 34.14%, said Volpe.\u003c/p>\n\u003cp>Meaning that relative to the value of the dollar, “anything that’s gone up faster than that has become less affordable,” he said.\u003c/p>\n\u003ch2>\u003cstrong>What about the price of groceries?\u003c/strong>\u003c/h2>\n\u003cp>“The last 10 years encapsulate quite a roller coaster ride in food prices in the US,” Volpe said.\u003c/p>\n\u003cp>In 2016, food prices actually \u003cem>decreased \u003c/em>— something “we do not see that often in the U.S.,” he said. “Inflation is the name of the game.”\u003c/p>\n\u003cp>After 2016, food prices “started to tip up,” said Volpe — and then came COVID-19. The pandemic ushered in record food price inflation in 2021 and 2022, which remains top of mind for many U.S. consumers, he said.\u003c/p>\n\u003cfigure id=\"attachment_12030659\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030659 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1536x1025.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besan’s International Market in San Bruno on March 8, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The current administration has \u003ca href=\"https://www.nytimes.com/2026/01/14/business/food-prices-tariffs-trump.html\">a talking point that grocery prices are going down\u003c/a>. That is not true,” Volpe said. “But what \u003cem>is \u003c/em>true is that food prices are behaving largely normally right now.”\u003c/p>\n\u003cp>Regardless, because food prices have never outright dropped since then, “any increases we see now, even modest ones, are on top of the food price inflation that hit Americans so hard over the last few years,” said Volpe. “So \u003ca href=\"https://www.kqed.org/news/12036654/2025-recession-indicator-meme-us-economy\">consumer sentiment\u003c/a> is very much down on food.”\u003c/p>\n\u003cp>Let’s look at the classic — and increasingly political — example of eggs: specifically, a dozen large grade A eggs. In 2016, the average cost nationwide was $1.68, according to data provided by Volpe.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=Nl_Qyk9DSUw\u003c/p>\n\u003cp>The 2025 average was $4.41 — a 161.59% increase, meaning these types of eggs have become \u003cem>less \u003c/em>affordable for Americans over this time period.\u003c/p>\n\u003cp>An increase more in line with the consumer price index would have seen 2025 eggs costing around $2.25 on average.\u003c/p>\n\u003cp>Elsewhere in the grocery aisles, white rice went from 72 cents per pound in 2016 to $1.05 in 2025 — a 46.43% increase.\u003c/p>\n\u003cfigure id=\"attachment_12072676\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072676 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Eggs sit in a container at Chip-In Farm in Bedford, Massachusetts, on Jan. 7, 2016. \u003ccite>(Dina Rudick/The Boston Globe via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And how about a snack you’re likely to see at \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">a Super Bowl watch party\u003c/a>, like potato chips? In 2016, the average price for 16 ounces of chips was $4.46, according to CPI data provided by Volpe. By 2025, those chips were $6.70 — a 50.12% increase.\u003c/p>\n\u003cp>By comparison, a price more aligned with the CPI would be around $5.98. But something that might surprise you: A gallon of fresh whole milk has actually become somewhat \u003cem>more \u003c/em>affordable for Americans in this time period, relative to the U.S. dollar.\u003c/p>\n\u003cp>The 2016 average was $3.20, and the 2025 average was $4.07: a 26.97% increase, compared to the 34.14% rise in the Consumer Price Index.\u003c/p>\n\u003ch2>What about local prices here in the Bay Area?\u003c/h2>\n\u003cp>To look at more local examples here in the Bay Area, a few caveats are needed.\u003c/p>\n\u003cp>First, more localized data like this comes from different sources — meaning that because it may not match the exact timeline of the CPI increase, it won’t be an apples-to-apples comparison.\u003c/p>\n\u003cfigure id=\"attachment_11944934\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11944934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/03/AP23086788063121-scaled-e1770414780894.jpg\" alt=\"A sign at a gas station shows very high gas prices, approaching $6 a gallon. The Bay Bridge can be scene in the background.\" width=\"1980\" height=\"1319\">\u003cfigcaption class=\"wp-caption-text\">The Bay Bridge rises behind the price board of a gas station in San Francisco on July 20, 2022. \u003ccite>(Jeff Chiu/AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Another thing to know: From 2016 to 2025, the Bay Area — measured as the San Francisco, Oakland and Hayward region — saw a \u003cem>slightly \u003c/em>lower increase in CPI than the national average, of 33.66% compared to that 34.14% increase nationwide.\u003c/p>\n\u003cp>But Volpe stressed that this “does not mean that costs or prices are comparable” between the Bay Area and the rest of the country. “It just means that the rate of change in prices or affordability has been \u003cem>comparable \u003c/em>between the Bay Area and the rest of the country.”\u003c/p>\n\u003cp>With that, let’s look at …\u003c/p>\n\u003cp>\u003cstrong>The price of a Golden Gate Bridge toll\u003c/strong>\u003c/p>\n\u003cp>The current \u003ca href=\"https://www.goldengate.org/bridge/tolls-payment/\">price of crossing the Golden Gate Bridge using FasTrak\u003c/a> with a car or a motorcycle, as of the most recent price increase in 2025, is $9.75. Back on \u003ca href=\"https://www.goldengate.org/bridge/history-research/statistics-data/traffic-toll-data/\">July 1, 2016\u003c/a>, the FasTrak toll price was $6.50.\u003c/p>\n\u003cfigure id=\"attachment_12072677\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072677\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg\" alt=\"\" width=\"1980\" height=\"1291\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-1536x1002.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">A container ship under the Golden Gate Bridge. \u003ccite>(Andia/Universal Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s a 50% increase, very much above the CPI increase — as a 2025 toll fare matching the CPI would be something more like $8.68.\u003c/p>\n\u003cp>\u003cstrong>The price of a BART fare\u003c/strong>\u003c/p>\n\u003cp>By now, you’re probably used to seeing \u003ca href=\"https://www.bart.gov/news/articles/2024/news20241126\">annual \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2023/news20231211-0\">announcements \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2022/news20220614\">from BART\u003c/a> about fare increases, with \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">the most recent arriving Jan. 1\u003c/a>.\u003c/p>\n\u003cp>According to BART, the agency’s \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">“current funding model relies on passenger fares to pay for operations”\u003c/a> (which BART also described last month as “an outdated model that is no longer feasible due to remote work.”)\u003c/p>\n\u003cp>Between 2016 and 2026, there’s been a 36% increase in the average BART fare (which, remember, encompasses more time than the CPI). In January 2016, the average fare was $3.67, with a minimum fare of $1.95 and a maximum of $15.70.\u003c/p>\n\u003cfigure id=\"attachment_12044953\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044953\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait to board BART at Daly City Station in Daly City, on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12040951/bart-raise-fares-again-deficit-looms\">current average fare\u003c/a> in 2026 has officially been updated to $4.98, according to a BART spokesperson in an email to KQED. This makes the latest price range of a journey on BART between $2.55 and $17.25.\u003c/p>\n\u003cp>As an aside, remember that in 2016, we had physical BART tickets made of paper, which were \u003ca href=\"https://www.bart.gov/news/articles/2023/news20230911\">phased out in late 2023\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The average rent in the Bay Area\u003c/strong>\u003c/p>\n\u003cp>This is a thornier example, since housing markets are more granular, and rental data has always been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/The-S-F-Chronicle-s-guide-to-Bay-Area-housing-16441648.php\">somewhat tricky to get ahold of\u003c/a>. But you can’t talk about Bay Area prices without getting into rent, right?\u003c/p>\n\u003cp>For the purposes of our task, we’ll be referring to real-estate website Zillow’s metric called the \u003ca href=\"https://www.zillow.com/research/methodology-zori-repeat-rent-27092/\">“Zillow Observed Rent Index”\u003c/a> — which a Zillow spokesperson told KQED is used by the company to assess “typical rent.”\u003c/p>\n\u003cfigure id=\"attachment_12072679\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Three Victorian homes in a row on a steep hill on Fillmore Street in San Francisco, California, on Aug. 28, 2016. \u003ccite>(Photo via Smith Collection/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rather than reflecting a home’s number of beds or baths, this metric instead “looks at all available rentals, narrows into the middle third, then takes the average of just those units,” according to the spokesperson.\u003c/p>\n\u003cp>Zillow’s most recently available data is from a few months ago, for December 2025 — so let’s compare our rents with December 2015 this time. In 2025, in Santa Clara, where the Super Bowl will take place on Sunday, the typical rent was $3,578. Ten years ago, that number was $2,745: a rise of just over 30%.\u003c/p>\n\u003cp>But in San Francisco, a different picture emerges. According to Zillow’s metric, the typical rent in San Francisco in December 2025 was $3,666 — and in December 2015, it was $3,190.[aside postID=news_12071211 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_010_QED-KQED.jpg']This 10-year rise of just under 15% might strike you as lower than you’d expect.\u003c/p>\n\u003cp>Alex Lacter, a spokesperson for Zillow, told KQED that among the U.S.’s biggest 50 cities, the city’s growth in rent has actually “been by far the lowest over that period” — with the next lowest being Washington, D.C’s rent, at just under 26%. By comparison, he said, Fresno’s rents went up 90% in the same period.\u003c/p>\n\u003cp>But for context, it’s important to remember how rent “\u003ca href=\"https://www.zillow.com/research/2020-urban-suburban-report-28802/\">fell significantly \u003c/a>in urban areas of San Francisco” during the COVID-19 pandemic, said Lacter, which put the city “behind many other markets when it comes to rent growth over this 10-year period.”\u003c/p>\n\u003cp>Ted Egan, chief economist with San Francisco’s Office of Economic Analysis, echoed this take: “Because of economic changes that happened to the city during COVID, housing is actually cheaper than it was 10 years ago,” he said.\u003c/p>\n\u003cp>Plus, in a city as expensive as San Francisco, “there’s only so high [rents] can climb where enough people can still afford them to keep units filled,” speculated Lacter.\u003c/p>\n\u003ch2>The cost of season tickets for a 49ers game\u003c/h2>\n\u003cp>The fact that Levi’s Stadium has changed the way it structures its seating since the last time it hosted a Super Bowl — almost tripling the number of pricing tiers on sale — makes this one slightly trickier to find an apples-to-apples ticket comparison, said Keith Pagello, \u003ca href=\"https://www.ticketdata.com/super-bowl-ticket-prices\">founder of TicketData\u003c/a>.\u003c/p>\n\u003cp>During the 2015-16 season, there were only 11 pricing tiers at Levi’s — but now the stadium is broken into 30 tiers.\u003c/p>\n\u003cfigure id=\"attachment_12072682\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072682 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Super Bowl 50 at Levi’s Stadium on Feb. 7, 2016, in Santa Clara, California. \u003ccite>(Ezra Shaw via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, even with that in mind, “the overall increase is still very clear,” said Pagello. For example, according to \u003ca href=\"https://levisstadium.com/seats-pricing/\">a 2026 ticketing season map\u003c/a>, Section 101’s first 10 rows are priced at $315. The same section during the 2015-16 season was $125 — a 152% increase.\u003c/p>\n\u003cp>“Quite a jump!” Pagello said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Alongside \u003cem>Heated Rivalry\u003c/em> rewatches and furious posts about \u003ca href=\"https://www.rollingstone.com/culture/culture-features/harry-styles-tour-blood-tickets-1235505811/\">the price of Harry Styles tickets\u003c/a>, you may have noticed a nostalgic \u003ca href=\"https://www.npr.org/2026/01/16/nx-s1-5680084/why-reliving-2016-is-the-new-social-media-trend\">“me in 2016” micro-trend\u003c/a> while scrolling social media in the last few weeks.\u003c/p>\n\u003cp>From your friends’ \u003ca href=\"https://www.thecut.com/article/what-do-we-really-miss-about-2016-photos.html\">VSCO-filtered throwback photos\u003c/a> featuring leggings and black mesh tops to \u003ca href=\"https://www.teenvogue.com/story/best-evil-kermit-memes\">“evil Kermit” memes\u003c/a> and Vine compilations, many of our feeds were briefly overtaken by odes to a so-called simpler time a decade ago (This reporter remains baffled by the longing: This was the year Carrie Fisher died, after all).\u003c/p>\n\u003cp>2016 was also the year the Bay Area \u003cem>last \u003c/em>hosted a \u003ca href=\"https://www.nfl.com/photos/super-bowl-50-0ap3000000633830#f7085554-9f49-43cf-b017-aba23ab28a01\">Super Bowl\u003c/a>, which saw the Denver Broncos beat the Carolina Panthers and Coldplay as the halftime show with Beyoncé and Bruno Mars.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>This Sunday, the NFL’s biggest game is returning to our region once again with Super Bowl LX at Santa Clara’s Levi’s Stadium, featuring the Seattle Seahawks, the New England Patriots and \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a halftime show by Bad Bunny\u003c/a>.\u003c/p>\n\u003cp>With the universe seemingly insisting in this moment on us casting our minds back a decade earlier, there’s one aspect that’s hard to ignore: the affordability crisis that’s \u003ca href=\"https://www.kqed.org/affordability\">hit the Bay Area particularly hard\u003c/a>, and just how much prices have risen since 2016.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>But how simple \u003cem>is \u003c/em>it to compare how much cheaper — or not — everyday items were back then, and how much prices have actually changed?\u003c/p>\n\u003cp>In the spirit of \u003ca href=\"https://en.wikipedia.org/wiki/2026_is_the_new_2016\">2026 being the new 2016\u003c/a>, let’s take a deep dive.\u003c/p>\n\u003ch2>First off, what’s the best way to look at changing prices over the years?\u003c/h2>\n\u003cp>To get an accurate impression of whether something has become more expensive, beyond the changing numbers, it’s important to account for inflation.\u003c/p>\n\u003cp>And according to Ricky Volpe, professor of Agribusiness at California Polytechnic State University, this makes the \u003ca href=\"https://www.irp.wisc.edu/resources/what-is-the-consumer-price-index-and-how-is-it-used/\">Consumer Price Index\u003c/a> (CPI) — which measures price changes over time and serves as a key indicator of inflation — a good baseline for assessing increases.\u003c/p>\n\u003cfigure id=\"attachment_12067357\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A commuter holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“All Items” is \u003ca href=\"https://fred.stlouisfed.org/series/CPIAUCSL\">an index category\u003c/a> that encompasses a huge variety of U.S. consumer spending, from groceries to education to entertainment — and CPI “is grounded in the value of the U.S. Dollar,” said Volpe. “And that can serve as a benchmark for saying, ‘Okay, this is what’s been going on economy-wide.’”\u003c/p>\n\u003cp>From 2016 to 2025 (the most recent year for which data is available), the CPI has gone up 34.14%, said Volpe.\u003c/p>\n\u003cp>Meaning that relative to the value of the dollar, “anything that’s gone up faster than that has become less affordable,” he said.\u003c/p>\n\u003ch2>\u003cstrong>What about the price of groceries?\u003c/strong>\u003c/h2>\n\u003cp>“The last 10 years encapsulate quite a roller coaster ride in food prices in the US,” Volpe said.\u003c/p>\n\u003cp>In 2016, food prices actually \u003cem>decreased \u003c/em>— something “we do not see that often in the U.S.,” he said. “Inflation is the name of the game.”\u003c/p>\n\u003cp>After 2016, food prices “started to tip up,” said Volpe — and then came COVID-19. The pandemic ushered in record food price inflation in 2021 and 2022, which remains top of mind for many U.S. consumers, he said.\u003c/p>\n\u003cfigure id=\"attachment_12030659\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030659 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1536x1025.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besan’s International Market in San Bruno on March 8, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The current administration has \u003ca href=\"https://www.nytimes.com/2026/01/14/business/food-prices-tariffs-trump.html\">a talking point that grocery prices are going down\u003c/a>. That is not true,” Volpe said. “But what \u003cem>is \u003c/em>true is that food prices are behaving largely normally right now.”\u003c/p>\n\u003cp>Regardless, because food prices have never outright dropped since then, “any increases we see now, even modest ones, are on top of the food price inflation that hit Americans so hard over the last few years,” said Volpe. “So \u003ca href=\"https://www.kqed.org/news/12036654/2025-recession-indicator-meme-us-economy\">consumer sentiment\u003c/a> is very much down on food.”\u003c/p>\n\u003cp>Let’s look at the classic — and increasingly political — example of eggs: specifically, a dozen large grade A eggs. In 2016, the average cost nationwide was $1.68, according to data provided by Volpe.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Nl_Qyk9DSUw'\n title='//www.youtube.com/embed/Nl_Qyk9DSUw'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The 2025 average was $4.41 — a 161.59% increase, meaning these types of eggs have become \u003cem>less \u003c/em>affordable for Americans over this time period.\u003c/p>\n\u003cp>An increase more in line with the consumer price index would have seen 2025 eggs costing around $2.25 on average.\u003c/p>\n\u003cp>Elsewhere in the grocery aisles, white rice went from 72 cents per pound in 2016 to $1.05 in 2025 — a 46.43% increase.\u003c/p>\n\u003cfigure id=\"attachment_12072676\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072676 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Eggs sit in a container at Chip-In Farm in Bedford, Massachusetts, on Jan. 7, 2016. \u003ccite>(Dina Rudick/The Boston Globe via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And how about a snack you’re likely to see at \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">a Super Bowl watch party\u003c/a>, like potato chips? In 2016, the average price for 16 ounces of chips was $4.46, according to CPI data provided by Volpe. By 2025, those chips were $6.70 — a 50.12% increase.\u003c/p>\n\u003cp>By comparison, a price more aligned with the CPI would be around $5.98. But something that might surprise you: A gallon of fresh whole milk has actually become somewhat \u003cem>more \u003c/em>affordable for Americans in this time period, relative to the U.S. dollar.\u003c/p>\n\u003cp>The 2016 average was $3.20, and the 2025 average was $4.07: a 26.97% increase, compared to the 34.14% rise in the Consumer Price Index.\u003c/p>\n\u003ch2>What about local prices here in the Bay Area?\u003c/h2>\n\u003cp>To look at more local examples here in the Bay Area, a few caveats are needed.\u003c/p>\n\u003cp>First, more localized data like this comes from different sources — meaning that because it may not match the exact timeline of the CPI increase, it won’t be an apples-to-apples comparison.\u003c/p>\n\u003cfigure id=\"attachment_11944934\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11944934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/03/AP23086788063121-scaled-e1770414780894.jpg\" alt=\"A sign at a gas station shows very high gas prices, approaching $6 a gallon. The Bay Bridge can be scene in the background.\" width=\"1980\" height=\"1319\">\u003cfigcaption class=\"wp-caption-text\">The Bay Bridge rises behind the price board of a gas station in San Francisco on July 20, 2022. \u003ccite>(Jeff Chiu/AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Another thing to know: From 2016 to 2025, the Bay Area — measured as the San Francisco, Oakland and Hayward region — saw a \u003cem>slightly \u003c/em>lower increase in CPI than the national average, of 33.66% compared to that 34.14% increase nationwide.\u003c/p>\n\u003cp>But Volpe stressed that this “does not mean that costs or prices are comparable” between the Bay Area and the rest of the country. “It just means that the rate of change in prices or affordability has been \u003cem>comparable \u003c/em>between the Bay Area and the rest of the country.”\u003c/p>\n\u003cp>With that, let’s look at …\u003c/p>\n\u003cp>\u003cstrong>The price of a Golden Gate Bridge toll\u003c/strong>\u003c/p>\n\u003cp>The current \u003ca href=\"https://www.goldengate.org/bridge/tolls-payment/\">price of crossing the Golden Gate Bridge using FasTrak\u003c/a> with a car or a motorcycle, as of the most recent price increase in 2025, is $9.75. Back on \u003ca href=\"https://www.goldengate.org/bridge/history-research/statistics-data/traffic-toll-data/\">July 1, 2016\u003c/a>, the FasTrak toll price was $6.50.\u003c/p>\n\u003cfigure id=\"attachment_12072677\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072677\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg\" alt=\"\" width=\"1980\" height=\"1291\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-1536x1002.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">A container ship under the Golden Gate Bridge. \u003ccite>(Andia/Universal Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s a 50% increase, very much above the CPI increase — as a 2025 toll fare matching the CPI would be something more like $8.68.\u003c/p>\n\u003cp>\u003cstrong>The price of a BART fare\u003c/strong>\u003c/p>\n\u003cp>By now, you’re probably used to seeing \u003ca href=\"https://www.bart.gov/news/articles/2024/news20241126\">annual \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2023/news20231211-0\">announcements \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2022/news20220614\">from BART\u003c/a> about fare increases, with \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">the most recent arriving Jan. 1\u003c/a>.\u003c/p>\n\u003cp>According to BART, the agency’s \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">“current funding model relies on passenger fares to pay for operations”\u003c/a> (which BART also described last month as “an outdated model that is no longer feasible due to remote work.”)\u003c/p>\n\u003cp>Between 2016 and 2026, there’s been a 36% increase in the average BART fare (which, remember, encompasses more time than the CPI). In January 2016, the average fare was $3.67, with a minimum fare of $1.95 and a maximum of $15.70.\u003c/p>\n\u003cfigure id=\"attachment_12044953\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044953\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait to board BART at Daly City Station in Daly City, on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12040951/bart-raise-fares-again-deficit-looms\">current average fare\u003c/a> in 2026 has officially been updated to $4.98, according to a BART spokesperson in an email to KQED. This makes the latest price range of a journey on BART between $2.55 and $17.25.\u003c/p>\n\u003cp>As an aside, remember that in 2016, we had physical BART tickets made of paper, which were \u003ca href=\"https://www.bart.gov/news/articles/2023/news20230911\">phased out in late 2023\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The average rent in the Bay Area\u003c/strong>\u003c/p>\n\u003cp>This is a thornier example, since housing markets are more granular, and rental data has always been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/The-S-F-Chronicle-s-guide-to-Bay-Area-housing-16441648.php\">somewhat tricky to get ahold of\u003c/a>. But you can’t talk about Bay Area prices without getting into rent, right?\u003c/p>\n\u003cp>For the purposes of our task, we’ll be referring to real-estate website Zillow’s metric called the \u003ca href=\"https://www.zillow.com/research/methodology-zori-repeat-rent-27092/\">“Zillow Observed Rent Index”\u003c/a> — which a Zillow spokesperson told KQED is used by the company to assess “typical rent.”\u003c/p>\n\u003cfigure id=\"attachment_12072679\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Three Victorian homes in a row on a steep hill on Fillmore Street in San Francisco, California, on Aug. 28, 2016. \u003ccite>(Photo via Smith Collection/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rather than reflecting a home’s number of beds or baths, this metric instead “looks at all available rentals, narrows into the middle third, then takes the average of just those units,” according to the spokesperson.\u003c/p>\n\u003cp>Zillow’s most recently available data is from a few months ago, for December 2025 — so let’s compare our rents with December 2015 this time. In 2025, in Santa Clara, where the Super Bowl will take place on Sunday, the typical rent was $3,578. Ten years ago, that number was $2,745: a rise of just over 30%.\u003c/p>\n\u003cp>But in San Francisco, a different picture emerges. According to Zillow’s metric, the typical rent in San Francisco in December 2025 was $3,666 — and in December 2015, it was $3,190.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>This 10-year rise of just under 15% might strike you as lower than you’d expect.\u003c/p>\n\u003cp>Alex Lacter, a spokesperson for Zillow, told KQED that among the U.S.’s biggest 50 cities, the city’s growth in rent has actually “been by far the lowest over that period” — with the next lowest being Washington, D.C’s rent, at just under 26%. By comparison, he said, Fresno’s rents went up 90% in the same period.\u003c/p>\n\u003cp>But for context, it’s important to remember how rent “\u003ca href=\"https://www.zillow.com/research/2020-urban-suburban-report-28802/\">fell significantly \u003c/a>in urban areas of San Francisco” during the COVID-19 pandemic, said Lacter, which put the city “behind many other markets when it comes to rent growth over this 10-year period.”\u003c/p>\n\u003cp>Ted Egan, chief economist with San Francisco’s Office of Economic Analysis, echoed this take: “Because of economic changes that happened to the city during COVID, housing is actually cheaper than it was 10 years ago,” he said.\u003c/p>\n\u003cp>Plus, in a city as expensive as San Francisco, “there’s only so high [rents] can climb where enough people can still afford them to keep units filled,” speculated Lacter.\u003c/p>\n\u003ch2>The cost of season tickets for a 49ers game\u003c/h2>\n\u003cp>The fact that Levi’s Stadium has changed the way it structures its seating since the last time it hosted a Super Bowl — almost tripling the number of pricing tiers on sale — makes this one slightly trickier to find an apples-to-apples ticket comparison, said Keith Pagello, \u003ca href=\"https://www.ticketdata.com/super-bowl-ticket-prices\">founder of TicketData\u003c/a>.\u003c/p>\n\u003cp>During the 2015-16 season, there were only 11 pricing tiers at Levi’s — but now the stadium is broken into 30 tiers.\u003c/p>\n\u003cfigure id=\"attachment_12072682\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072682 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Super Bowl 50 at Levi’s Stadium on Feb. 7, 2016, in Santa Clara, California. \u003ccite>(Ezra Shaw via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, even with that in mind, “the overall increase is still very clear,” said Pagello. For example, according to \u003ca href=\"https://levisstadium.com/seats-pricing/\">a 2026 ticketing season map\u003c/a>, Section 101’s first 10 rows are priced at $315. The same section during the 2015-16 season was $125 — a 152% increase.\u003c/p>\n\u003cp>“Quite a jump!” Pagello said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "immigration-fears-stilt-vendors-trying-to-make-money-during-super-bowl",
"title": "ICE Fears ‘Put a Damper’ on Super Bowl for San José Businesses",
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"headTitle": "ICE Fears ‘Put a Damper’ on Super Bowl for San José Businesses | KQED",
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"content": "\u003cp>Businesses and entrepreneurs of all kinds are hoping to earn a piece of the \u003ca href=\"https://www.kqed.org/news/12071211/super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in\">financial pie\u003c/a> that \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> organizers say the big game at Levi’s Stadium will deliver to the Bay Area this weekend.\u003c/p>\n\u003cp>But for some, the allure is clouded by constant concern over \u003ca href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\">immigration enforcement threats\u003c/a> from President Donald Trump’s administration, adding a layer of fear and instability for those weighing whether to try to tap into the event to earn more income in pricey Silicon Valley.\u003c/p>\n\u003cp>“Maybe the Super Bowl could have helped bring in some business, but with all this fear-mongering, I definitely think it’s put a damper on things,” said Liz Hernandez, who runs a longstanding boot business, Zapatería La Mexicana, with her family at the San José Flea Market in the Berryessa neighborhood.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The huge East San José marketplace, home to hundreds of vendor stalls that have served locals and tourists alike for 65 years, is known affectionately as “La Pulga.” It’s long been a popular destination for shoppers and families looking for entertainment, toys, clothes and produce, along with snacks like churros, hot dogs or tacos, and games for children.\u003c/p>\n\u003cp>But Hernandez and other vendors said the market’s attendance has dropped significantly since Trump began his second term, as its biggest customer base, the large Latino community in the South Bay, has tried to navigate daily life while on the receiving end of an immigration campaign built on fear and intimidation.\u003c/p>\n\u003cp>“They are just trying to scare people more than anything and show their dominance. It’s just terrible to see what it’s done to the community, people’s spirits overall, the way that people are being attacked,” Hernandez said.\u003c/p>\n\u003cfigure id=\"attachment_12071632\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071632\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers shop at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While there was initially some hope the Super Bowl would bring a boom in business to the market, and to other diverse local business corridors in East San José, like Alum Rock, where her family also owns a brick-and-mortar store, Red Rock Western Wear, she said that optimism has faded in recent weeks.\u003c/p>\n\u003cp>“I don’t think the local community is going to show out,” Hernandez said, standing in front of stacks of boxed leather cowboy boots.\u003c/p>\n\u003cp>Even as NFL officials said at a press conference this week that there are no planned immigration enforcement actions at the game or during any related events, the threats from Trump to send a surge of federal agents into the Bay Area months ago, and vague statements from Department of Homeland Security officials more recently, have loomed over the festivities.\u003c/p>\n\u003cp>Jimmy Hernandez, a flea market vendor selling records, fashion accessories and art for 35 years, who is not related to Liz Hernandez, said he doesn’t oppose Trump’s stated goal of removing violent criminals, but that hasn’t been the reality.\u003c/p>\n\u003cfigure id=\"attachment_12071635\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071635\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Business owner of Time Warp, Jimmy Hernandez, poses for a portrait at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You’re going after the working people that built this place. And ironically, that’s probably some of the people that shop here, too. Because this is a family tradition, coming to the flea market,” he said.\u003c/p>\n\u003cp>Roberto González, head of the San José Flea Market Vendors Association, said he’s disappointed San José, the NFL and the Bay Area Host Committee haven’t done more to creatively promote the market and its vendors to Super Bowl visitors from near and far.\u003c/p>\n\u003cp>He said a small number of vendors from the market were recruited by local influencer group Sanjosefoos, as they are known on Instagram, to take part in larger city events near downtown, but otherwise, there has been little outreach.\u003c/p>\n\u003cp>“How great would it be that the city and the Super Bowl work together to have vendors out there at the event?” he said.[aside postID=news_12038600 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/250424-DANGERDOGS-10-BL-KQED-1020x680.jpg']With the NFL enacting a four-mile “clean zone” around Levi’s Stadium in Santa Clara during the game and in the week leading up to it, many vendors who might have wanted to get close to the stadium to sell their wares will be unable to do so, with the restrictions even booting out longtime vendors who regularly sell there.\u003c/p>\n\u003cp>“It’s definitely a class war, where billionaires and these large corporations are able to set whatever they want to set up,” González said. “They have the golden road laid out for them.”\u003c/p>\n\u003cp>“And then it’s just dribbles for the rest of the folks. Or you have to put yourself, maybe in a compromising position, to even be able to try and make an extra buck,” he added, noting that some immigrants may choose to brave the area around the clean zone to sell merchandise or crafts even if they are worried.\u003c/p>\n\u003cp>San José has perhaps done more than any other South Bay city to ensure it is not shortchanged, as much of the money flowing through the region went to San Francisco when Levi’s hosted the big game a decade ago.\u003c/p>\n\u003cp>The city, with promotional help from Mayor Matt Mahan, has raised about $5 million from companies and sponsors to help put on a series of events the week of the game, including a concert series in front of City Hall and events at other popular outposts, like San Pedro Square and tony Santana Row.\u003c/p>\n\u003cp>González thinks there should be more of a balance, with the city promoting immigrant-rich shopping and cultural hubs that make San José special.\u003c/p>\n\u003cp>Besides the flea market, González noted the Willow Street corridor, known as Calle Willow, a hub of Latino businesses south of downtown, as well as Little Saigon, along Story Road, where many of the city’s most well-known and internet-famous Vietnamese American restaurants and cafes are located.\u003c/p>\n\u003cfigure id=\"attachment_12072430\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072430\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jen Baker, the director of economic development for the city of San José, speaks during the SJ2026 Eastside Small Business Town Hall at Mexican Heritage Plaza on Dec. 8, 2025. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Jen Baker, the director of economic development for San José, said the city has been using its social media channels to promote businesses around the city, including those planning Super Bowl-centric special menus and parties.\u003c/p>\n\u003cp>The city also held an information and panel discussion meeting for small businesses at Mexican Heritage Plaza in East San José in early December.\u003c/p>\n\u003cp>“Creating those avenues, building relationships for smaller businesses to get technical assistance with marketing and finance so that they can position themselves to be responsive to some of the vendor opportunities,” Baker said.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said the organization, in partnership with the NFL, launched a program called “Source LX,” that “ensures that contracts around this event go to small businesses and businesses that are based locally.”\u003c/p>\n\u003cp>She called the program, with over 1,000 applicants, a success.\u003c/p>\n\u003cfigure id=\"attachment_12071634\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071634\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, applications were only accepted for a short time, and the program closed its application portal about a year ago.\u003c/p>\n\u003cp>Business owners and vendors interviewed for this story had not heard of Source LX.\u003c/p>\n\u003cp>For Israel García and Alma González, who run Antojitos y Birria Estilo Jalisco food truck in the Spartan Keyes neighborhood of San José, strict restrictions on where and how they can operate deterred them from trying to get involved with the big game.\u003c/p>\n\u003cp>The couple consulted a city councilmember about requirements and considered relocating their truck to Santa Clara for game day. But ultimately, the wide reach of the clean zone meant it wouldn’t be worth it to leave their normal spot, where regular customers come each week or even daily for lunch.\u003c/p>\n\u003cp>The couple gets up in the middle of the night six days a week to go to a commissary kitchen and prepare about 20 pounds of beef for their truck’s birria tacos and quesadillas, as well as a large quantity of their rich consomé, redolent of warm spices and topped with fresh cilantro and onion.\u003c/p>\n\u003cfigure id=\"attachment_12071629\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071629 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The couple Alma González (left) and Israel García (right) operate their food truck Antojitos Y Birria Estilo Jalisco in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alma’s father started the business 15 years ago, and now he does the grocery shopping for the business. The couple also runs a stand at the flea market, selling handmade and custom crafts, such as papier mache and crocheted items, often imprinted with pictures of customers’ family members or pets.\u003c/p>\n\u003cp>García, speaking Spanish translated by his wife, said the items they sell are all handcrafted, often made by his sister or mother, and they are proud to share pieces of their Mexican heritage with customers, who often become their friends.\u003c/p>\n\u003cp>González said business has slowed in recent weeks, as aggressive immigration agents wreak havoc in other parts of the country.\u003c/p>\n\u003cp>“Everybody right now is kind of nervous. Because of what they are doing in the other states, everybody is scared. Even if you are a citizen or a non-citizen, it doesn’t matter. I think everyone is nervous about it, and I think we are anxious,” she said. “Maybe they will come, maybe they won’t, but right now … everybody is like, what’s going on?”\u003c/p>\n\u003cp>Despite those fears, some advocates say the harshly expensive realities of the region mean the chance to boost business or sales during a major event is a necessity.\u003c/p>\n\u003cfigure id=\"attachment_12071636\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071636\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The economic disparities between folks who can afford a home and folks who are stuck renting and barely able to afford rent, those disparities are really high,” said Socorro Montaño, the co-director and organizing coordinator for nonprofit Latinos United for a New America.\u003c/p>\n\u003cp>“Yet our immigrant community is so strong here, and part of that is a really, really strong work ethic and commitment to making their lives better for their families and future generations,” Montaño said.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>Montaño hopes vendors are aware of the tools and groups working to protect immigrants, such as the Rapid Response Network of Santa Clara County, and other nonprofits like LUNA.\u003c/p>\n\u003cp>The Community Service Organization is working to put together an “Adopt a Vendor” program, in which volunteers trained by the Rapid Response Network would accompany vendors who are selling food, crafts or other items around the South Bay, as an extra layer of support and another pair of eyes.\u003c/p>\n\u003cfigure id=\"attachment_12071627\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071627\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers order from Antojitos Y Birria Estilo Jalisco, a food truck, in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“At these entertainment events, nobody, regardless of their immigration status, should have any fear … during this time, which shouldn’t have anything to do with discrimination or racist profiling,” said Uriel Magdaleno, a leader with CSO.\u003c/p>\n\u003cp>Magdaleno said the program is a necessary step as part of a broader resistance effort to what he described as “ICE brutalization” of immigrants.\u003c/p>\n\u003cp>Liz Hernandez, the flea market vendor, said even after the Super Bowl is long gone, the crackdown from federal agencies could continue to hurt immigrants and the San José community as a whole.\u003c/p>\n\u003cp>“They’re such a value to the community and just seeing everything that’s happening is so heartbreaking because they’re such an asset and they don’t deserve to be hindered this way or accused of being terrible people,” she said. They’ve shown up in ways that other people haven’t.”\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\n\u003cp>https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Vendors and business owners trying to earn extra money during the Super Bowl this week are balancing the opportunity against their fears of immigration crackdowns.",
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"title": "ICE Fears ‘Put a Damper’ on Super Bowl for San José Businesses | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Businesses and entrepreneurs of all kinds are hoping to earn a piece of the \u003ca href=\"https://www.kqed.org/news/12071211/super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in\">financial pie\u003c/a> that \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> organizers say the big game at Levi’s Stadium will deliver to the Bay Area this weekend.\u003c/p>\n\u003cp>But for some, the allure is clouded by constant concern over \u003ca href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\">immigration enforcement threats\u003c/a> from President Donald Trump’s administration, adding a layer of fear and instability for those weighing whether to try to tap into the event to earn more income in pricey Silicon Valley.\u003c/p>\n\u003cp>“Maybe the Super Bowl could have helped bring in some business, but with all this fear-mongering, I definitely think it’s put a damper on things,” said Liz Hernandez, who runs a longstanding boot business, Zapatería La Mexicana, with her family at the San José Flea Market in the Berryessa neighborhood.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The huge East San José marketplace, home to hundreds of vendor stalls that have served locals and tourists alike for 65 years, is known affectionately as “La Pulga.” It’s long been a popular destination for shoppers and families looking for entertainment, toys, clothes and produce, along with snacks like churros, hot dogs or tacos, and games for children.\u003c/p>\n\u003cp>But Hernandez and other vendors said the market’s attendance has dropped significantly since Trump began his second term, as its biggest customer base, the large Latino community in the South Bay, has tried to navigate daily life while on the receiving end of an immigration campaign built on fear and intimidation.\u003c/p>\n\u003cp>“They are just trying to scare people more than anything and show their dominance. It’s just terrible to see what it’s done to the community, people’s spirits overall, the way that people are being attacked,” Hernandez said.\u003c/p>\n\u003cfigure id=\"attachment_12071632\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071632\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers shop at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While there was initially some hope the Super Bowl would bring a boom in business to the market, and to other diverse local business corridors in East San José, like Alum Rock, where her family also owns a brick-and-mortar store, Red Rock Western Wear, she said that optimism has faded in recent weeks.\u003c/p>\n\u003cp>“I don’t think the local community is going to show out,” Hernandez said, standing in front of stacks of boxed leather cowboy boots.\u003c/p>\n\u003cp>Even as NFL officials said at a press conference this week that there are no planned immigration enforcement actions at the game or during any related events, the threats from Trump to send a surge of federal agents into the Bay Area months ago, and vague statements from Department of Homeland Security officials more recently, have loomed over the festivities.\u003c/p>\n\u003cp>Jimmy Hernandez, a flea market vendor selling records, fashion accessories and art for 35 years, who is not related to Liz Hernandez, said he doesn’t oppose Trump’s stated goal of removing violent criminals, but that hasn’t been the reality.\u003c/p>\n\u003cfigure id=\"attachment_12071635\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071635\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Business owner of Time Warp, Jimmy Hernandez, poses for a portrait at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You’re going after the working people that built this place. And ironically, that’s probably some of the people that shop here, too. Because this is a family tradition, coming to the flea market,” he said.\u003c/p>\n\u003cp>Roberto González, head of the San José Flea Market Vendors Association, said he’s disappointed San José, the NFL and the Bay Area Host Committee haven’t done more to creatively promote the market and its vendors to Super Bowl visitors from near and far.\u003c/p>\n\u003cp>He said a small number of vendors from the market were recruited by local influencer group Sanjosefoos, as they are known on Instagram, to take part in larger city events near downtown, but otherwise, there has been little outreach.\u003c/p>\n\u003cp>“How great would it be that the city and the Super Bowl work together to have vendors out there at the event?” he said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>With the NFL enacting a four-mile “clean zone” around Levi’s Stadium in Santa Clara during the game and in the week leading up to it, many vendors who might have wanted to get close to the stadium to sell their wares will be unable to do so, with the restrictions even booting out longtime vendors who regularly sell there.\u003c/p>\n\u003cp>“It’s definitely a class war, where billionaires and these large corporations are able to set whatever they want to set up,” González said. “They have the golden road laid out for them.”\u003c/p>\n\u003cp>“And then it’s just dribbles for the rest of the folks. Or you have to put yourself, maybe in a compromising position, to even be able to try and make an extra buck,” he added, noting that some immigrants may choose to brave the area around the clean zone to sell merchandise or crafts even if they are worried.\u003c/p>\n\u003cp>San José has perhaps done more than any other South Bay city to ensure it is not shortchanged, as much of the money flowing through the region went to San Francisco when Levi’s hosted the big game a decade ago.\u003c/p>\n\u003cp>The city, with promotional help from Mayor Matt Mahan, has raised about $5 million from companies and sponsors to help put on a series of events the week of the game, including a concert series in front of City Hall and events at other popular outposts, like San Pedro Square and tony Santana Row.\u003c/p>\n\u003cp>González thinks there should be more of a balance, with the city promoting immigrant-rich shopping and cultural hubs that make San José special.\u003c/p>\n\u003cp>Besides the flea market, González noted the Willow Street corridor, known as Calle Willow, a hub of Latino businesses south of downtown, as well as Little Saigon, along Story Road, where many of the city’s most well-known and internet-famous Vietnamese American restaurants and cafes are located.\u003c/p>\n\u003cfigure id=\"attachment_12072430\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072430\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jen Baker, the director of economic development for the city of San José, speaks during the SJ2026 Eastside Small Business Town Hall at Mexican Heritage Plaza on Dec. 8, 2025. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Jen Baker, the director of economic development for San José, said the city has been using its social media channels to promote businesses around the city, including those planning Super Bowl-centric special menus and parties.\u003c/p>\n\u003cp>The city also held an information and panel discussion meeting for small businesses at Mexican Heritage Plaza in East San José in early December.\u003c/p>\n\u003cp>“Creating those avenues, building relationships for smaller businesses to get technical assistance with marketing and finance so that they can position themselves to be responsive to some of the vendor opportunities,” Baker said.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said the organization, in partnership with the NFL, launched a program called “Source LX,” that “ensures that contracts around this event go to small businesses and businesses that are based locally.”\u003c/p>\n\u003cp>She called the program, with over 1,000 applicants, a success.\u003c/p>\n\u003cfigure id=\"attachment_12071634\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071634\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, applications were only accepted for a short time, and the program closed its application portal about a year ago.\u003c/p>\n\u003cp>Business owners and vendors interviewed for this story had not heard of Source LX.\u003c/p>\n\u003cp>For Israel García and Alma González, who run Antojitos y Birria Estilo Jalisco food truck in the Spartan Keyes neighborhood of San José, strict restrictions on where and how they can operate deterred them from trying to get involved with the big game.\u003c/p>\n\u003cp>The couple consulted a city councilmember about requirements and considered relocating their truck to Santa Clara for game day. But ultimately, the wide reach of the clean zone meant it wouldn’t be worth it to leave their normal spot, where regular customers come each week or even daily for lunch.\u003c/p>\n\u003cp>The couple gets up in the middle of the night six days a week to go to a commissary kitchen and prepare about 20 pounds of beef for their truck’s birria tacos and quesadillas, as well as a large quantity of their rich consomé, redolent of warm spices and topped with fresh cilantro and onion.\u003c/p>\n\u003cfigure id=\"attachment_12071629\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071629 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The couple Alma González (left) and Israel García (right) operate their food truck Antojitos Y Birria Estilo Jalisco in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alma’s father started the business 15 years ago, and now he does the grocery shopping for the business. The couple also runs a stand at the flea market, selling handmade and custom crafts, such as papier mache and crocheted items, often imprinted with pictures of customers’ family members or pets.\u003c/p>\n\u003cp>García, speaking Spanish translated by his wife, said the items they sell are all handcrafted, often made by his sister or mother, and they are proud to share pieces of their Mexican heritage with customers, who often become their friends.\u003c/p>\n\u003cp>González said business has slowed in recent weeks, as aggressive immigration agents wreak havoc in other parts of the country.\u003c/p>\n\u003cp>“Everybody right now is kind of nervous. Because of what they are doing in the other states, everybody is scared. Even if you are a citizen or a non-citizen, it doesn’t matter. I think everyone is nervous about it, and I think we are anxious,” she said. “Maybe they will come, maybe they won’t, but right now … everybody is like, what’s going on?”\u003c/p>\n\u003cp>Despite those fears, some advocates say the harshly expensive realities of the region mean the chance to boost business or sales during a major event is a necessity.\u003c/p>\n\u003cfigure id=\"attachment_12071636\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071636\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The economic disparities between folks who can afford a home and folks who are stuck renting and barely able to afford rent, those disparities are really high,” said Socorro Montaño, the co-director and organizing coordinator for nonprofit Latinos United for a New America.\u003c/p>\n\u003cp>“Yet our immigrant community is so strong here, and part of that is a really, really strong work ethic and commitment to making their lives better for their families and future generations,” Montaño said.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>Montaño hopes vendors are aware of the tools and groups working to protect immigrants, such as the Rapid Response Network of Santa Clara County, and other nonprofits like LUNA.\u003c/p>\n\u003cp>The Community Service Organization is working to put together an “Adopt a Vendor” program, in which volunteers trained by the Rapid Response Network would accompany vendors who are selling food, crafts or other items around the South Bay, as an extra layer of support and another pair of eyes.\u003c/p>\n\u003cfigure id=\"attachment_12071627\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071627\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers order from Antojitos Y Birria Estilo Jalisco, a food truck, in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“At these entertainment events, nobody, regardless of their immigration status, should have any fear … during this time, which shouldn’t have anything to do with discrimination or racist profiling,” said Uriel Magdaleno, a leader with CSO.\u003c/p>\n\u003cp>Magdaleno said the program is a necessary step as part of a broader resistance effort to what he described as “ICE brutalization” of immigrants.\u003c/p>\n\u003cp>Liz Hernandez, the flea market vendor, said even after the Super Bowl is long gone, the crackdown from federal agencies could continue to hurt immigrants and the San José community as a whole.\u003c/p>\n\u003cp>“They’re such a value to the community and just seeing everything that’s happening is so heartbreaking because they’re such an asset and they don’t deserve to be hindered this way or accused of being terrible people,” she said. They’ve shown up in ways that other people haven’t.”\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe\n src='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header?embedded=true'\n title='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header'\n width='760' height='500'\n frameborder='0'\n marginheight='0' marginwidth='0'>\u003c/iframe>\u003c/div>\u003c/p>\u003cp>\u003cp>\u003c/p>\u003c/div>",
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"slug": "the-super-bowl-party-is-here-fans-are-excited-even-if-its-seahawks-versus-patriots",
"title": "The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots",
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"content": "\u003cp>It’s called \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> Sunday, but for the Bay Area, the celebration stretches out over a week.\u003c/p>\n\u003cp>As Santa Clara gears up for Super Bowl LX at Levi’s Stadium, visitors and football fans from across the region flocked to the San José McEnery Convention Center on Monday for the official kickoff to several days of events before the New England Patriots and the Seattle Seahawks battle it out for the Vince Lombardi Trophy on Sunday.\u003c/p>\n\u003cp>Super Bowl Opening Night, emceed by \u003cem>NFL RedZone\u003c/em> host Scott Hanson, brought both teams out on stage with a small contingent of fans in attendance. Cheerleaders from both teams hyped the crowd. Famous streamers like \u003ca href=\"https://www.twitch.tv/thesketchreal\">Sketch\u003c/a>, who gained popularity by posting videos of himself playing the video game \u003cem>Madden NFL 24, \u003c/em>worked the crowd and took selfies with fans.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>San José Mayor Matt Mahan, \u003ca href=\"https://www.kqed.org/news/12071306/san-jose-mayor-matt-mahan-announces-run-for-california-governor\">who recently announced his candidacy in the race for California’s next governor\u003c/a>, was part of the welcome party.\u003c/p>\n\u003cp>“This week we’re uniting the Bay for Super Bowl 60,” Mahan said. “ We have been preparing for this big day, so we’ve been working hard to make sure we’re safe, clean and activated.”\u003c/p>\n\u003cp>Players from both teams agreed on one thing: They looked forward to playing in the sunshine.\u003c/p>\n\u003cfigure id=\"attachment_12072008\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072008 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives remarks during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were out at practice today, just enjoying the sun. People were ripping their long sleeves off,” Patriots linebacker Robert Spillane said.\u003c/p>\n\u003cp>Grey Zabel, Seahawks offensive lineman, reflected on the significance of making it to the Super Bowl.\u003c/p>\n\u003cp>“ I think this is one of the coolest things ever, let alone just to be in the NFL. Going to a Super Bowl and playing on a stage like this is just … what a dream come true,” he said.\u003c/p>\n\u003cp>Among the crowds of excited fans, the line to get into the convention center was awash with jerseys emblazoned with the logos of the Las Vegas Raiders, the Philadelphia Eagles, the Dallas Cowboys and others.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>“ We’re getting ready to welcome everybody. This is exciting, and tonight’s where it all begins,” said David Burghgraef, who grew up a Green Bay Packers fan in Redwood City. “I think it’s a really big highlight, especially in a time where we could use something to celebrate.”\u003c/p>\n\u003cp>Standing just ahead of Burghgraef in line was Ayi Carter, a lifelong Raiders fan who grew up in San Francisco, formerly lived in Oakland, and now resides in Sacramento.\u003c/p>\n\u003cp>She brought her 13-year-old grandson, Eric Henderson, a Kansas City Chiefs fan, to this week’s Super Bowl festivities as a reward for making the honor roll at school.\u003c/p>\n\u003cfigure id=\"attachment_12072014\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072014\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Guillermo Rodriguez cheers with fans during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m just excited to watch him, because he’s a football player, and I want him to see what’s going on behind the scenes, and hopefully meet someone from the Kansas City Chiefs,” Carter said.\u003c/p>\n\u003cp>She also carried with her a picture of her best friend — a diehard Seahawks fan. Carter said she died two years ago.\u003c/p>\n\u003cp>“ I feel like the Seahawks are going to take it home, and so my sis will be looking down from the sky, cheering them on, and I’ll be cheering them on for her down here,” Carter said.\u003c/p>\n\u003cfigure id=\"attachment_12072017\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072017 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Seattle Seahawks cheerleaders perform during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dylan Lucas, a San Francisco 49ers fan from Los Gatos, came with his friend Landin Summerlan, a Seahawks fan who grew up in Seattle but now lives in San José.\u003c/p>\n\u003cp>“ This is one of my best friends, and you can tell he’s a Seahawks fan,” Lucas said. “ I can’t let him be too happy while he’s here, so I gotta knock him down a little bit throughout the day.”\u003c/p>\n\u003cp>Lucas said that despite his team being knocked out of the playoffs — badly — by the Seahawks, he was still going to enjoy having the Super Bowl on home turf.\u003c/p>\n\u003cp>“ Who knows if the Super Bowl is going to come back here again, at least anytime soon, right? So it’s just cool to soak it all in,” he said.\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\n\u003cp>https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s called \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> Sunday, but for the Bay Area, the celebration stretches out over a week.\u003c/p>\n\u003cp>As Santa Clara gears up for Super Bowl LX at Levi’s Stadium, visitors and football fans from across the region flocked to the San José McEnery Convention Center on Monday for the official kickoff to several days of events before the New England Patriots and the Seattle Seahawks battle it out for the Vince Lombardi Trophy on Sunday.\u003c/p>\n\u003cp>Super Bowl Opening Night, emceed by \u003cem>NFL RedZone\u003c/em> host Scott Hanson, brought both teams out on stage with a small contingent of fans in attendance. Cheerleaders from both teams hyped the crowd. Famous streamers like \u003ca href=\"https://www.twitch.tv/thesketchreal\">Sketch\u003c/a>, who gained popularity by posting videos of himself playing the video game \u003cem>Madden NFL 24, \u003c/em>worked the crowd and took selfies with fans.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>San José Mayor Matt Mahan, \u003ca href=\"https://www.kqed.org/news/12071306/san-jose-mayor-matt-mahan-announces-run-for-california-governor\">who recently announced his candidacy in the race for California’s next governor\u003c/a>, was part of the welcome party.\u003c/p>\n\u003cp>“This week we’re uniting the Bay for Super Bowl 60,” Mahan said. “ We have been preparing for this big day, so we’ve been working hard to make sure we’re safe, clean and activated.”\u003c/p>\n\u003cp>Players from both teams agreed on one thing: They looked forward to playing in the sunshine.\u003c/p>\n\u003cfigure id=\"attachment_12072008\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072008 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives remarks during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were out at practice today, just enjoying the sun. People were ripping their long sleeves off,” Patriots linebacker Robert Spillane said.\u003c/p>\n\u003cp>Grey Zabel, Seahawks offensive lineman, reflected on the significance of making it to the Super Bowl.\u003c/p>\n\u003cp>“ I think this is one of the coolest things ever, let alone just to be in the NFL. Going to a Super Bowl and playing on a stage like this is just … what a dream come true,” he said.\u003c/p>\n\u003cp>Among the crowds of excited fans, the line to get into the convention center was awash with jerseys emblazoned with the logos of the Las Vegas Raiders, the Philadelphia Eagles, the Dallas Cowboys and others.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>“ We’re getting ready to welcome everybody. This is exciting, and tonight’s where it all begins,” said David Burghgraef, who grew up a Green Bay Packers fan in Redwood City. “I think it’s a really big highlight, especially in a time where we could use something to celebrate.”\u003c/p>\n\u003cp>Standing just ahead of Burghgraef in line was Ayi Carter, a lifelong Raiders fan who grew up in San Francisco, formerly lived in Oakland, and now resides in Sacramento.\u003c/p>\n\u003cp>She brought her 13-year-old grandson, Eric Henderson, a Kansas City Chiefs fan, to this week’s Super Bowl festivities as a reward for making the honor roll at school.\u003c/p>\n\u003cfigure id=\"attachment_12072014\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072014\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Guillermo Rodriguez cheers with fans during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m just excited to watch him, because he’s a football player, and I want him to see what’s going on behind the scenes, and hopefully meet someone from the Kansas City Chiefs,” Carter said.\u003c/p>\n\u003cp>She also carried with her a picture of her best friend — a diehard Seahawks fan. Carter said she died two years ago.\u003c/p>\n\u003cp>“ I feel like the Seahawks are going to take it home, and so my sis will be looking down from the sky, cheering them on, and I’ll be cheering them on for her down here,” Carter said.\u003c/p>\n\u003cfigure id=\"attachment_12072017\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072017 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Seattle Seahawks cheerleaders perform during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dylan Lucas, a San Francisco 49ers fan from Los Gatos, came with his friend Landin Summerlan, a Seahawks fan who grew up in Seattle but now lives in San José.\u003c/p>\n\u003cp>“ This is one of my best friends, and you can tell he’s a Seahawks fan,” Lucas said. “ I can’t let him be too happy while he’s here, so I gotta knock him down a little bit throughout the day.”\u003c/p>\n\u003cp>Lucas said that despite his team being knocked out of the playoffs — badly — by the Seahawks, he was still going to enjoy having the Super Bowl on home turf.\u003c/p>\n\u003cp>“ Who knows if the Super Bowl is going to come back here again, at least anytime soon, right? So it’s just cool to soak it all in,” he said.\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe\n src='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header?embedded=true'\n title='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header'\n width='760' height='500'\n frameborder='0'\n marginheight='0' marginwidth='0'>\u003c/iframe>\u003c/div>\u003c/p>\u003cp>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in",
"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In",
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"headTitle": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.[aside postID=news_12071347 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/Moscone_Super_Bowl_closures.jpg']Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”[aside postID=news_12071370 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLFILE00037_TV-KQED.jpg']In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "universal-child-care-in-california-is-feasible-uc-and-stanford-experts-say",
"title": "Universal Child Care in California Is ‘Feasible,’ UC and Stanford Experts Say",
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"headTitle": "Universal Child Care in California Is ‘Feasible,’ UC and Stanford Experts Say | KQED",
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"content": "\u003cp>The soaring cost of child care has recently led states like New Mexico to offer universal child care and cities like New York and \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">San Francisco to expand\u003c/a> free and low-cost child care to income-eligible families.\u003c/p>\n\u003cp>Could it be done in California?\u003c/p>\n\u003cp>In two papers published Friday, researchers say, in short: Yes. The state could build upon \u003ca href=\"https://calbudgetcenter.org/resources/california-funding-trends-for-early-care-education-programs/\">its ongoing investments in child care\u003c/a> and work toward universal care for infants and toddlers, aged three and under.\u003c/p>\n\u003cp>The cost could reach up to $21 billion per year to subsidize all families, but it would generate as much as $23 billion in economic output — essentially paying for itself — by allowing mothers of young children to rejoin the workforce, according to an analysis by the \u003ca href=\"https://siepr.stanford.edu/publications/policy-brief/economics-market-early-childhood-care-and-education-california#15\">Stanford Institute for Economic Policy Research\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“That is not considering the many other benefits that accrue to the children themselves, to families and to society from having a robust, high-quality, well-functioning early childhood care and education market,” said Chloe Gibbs, a policy fellow at the institute.\u003c/p>\n\u003cp>\u003ca href=\"https://www.childcareaware.org/price-landscape24/\">Child care prices went up 29%\u003c/a> across the country from 2020 to 2024, according to Child Care Aware of America, a national network of child care resource and referral agencies. The prices outpaced overall inflation as increased demand for care collided with a worsening shortage of child care workers, \u003ca href=\"https://kpmg.com/us/en/articles/2025/october-2025-the-great-exit.html\">according to the business firm KPMG\u003c/a>, which noted that women with young children are increasingly working part-time, missing work or \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">leaving the labor force entirely\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12071641\" class=\"wp-caption aligncenter\" style=\"max-width: 1998px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071641\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg\" alt=\"\" width=\"1998\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg 1998w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1998px) 100vw, 1998px\">\u003cfigcaption class=\"wp-caption-text\">A child care business owner holds one of the younger children attending her home daycare in Manteca on Oct. 8, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Affordability concerns are front and center for American households, and that also means there is a political and policy window of opportunity to take strides,” said Neale Mahoney, an economics professor and director of the Stanford Institute for Economic Policy Research.\u003c/p>\n\u003cp>Economists call child care an example of a market failure because the cost of providing care exceeds what families can afford to pay, resulting in an imbalance between supply and demand.\u003c/p>\n\u003cp>Child care for infants and toddlers is harder to come by and costs the most because babies require constant attention. Providers must maintain a low caregiver-to-child ratio, which limits capacity, but have a hard time retaining workers. Policy experts say subsidies can help close the gap between what parents can afford and what it actually costs to provide high-quality care.\u003c/p>\n\u003cp>Specifically, Stanford economists estimate that California could subsidize infant and toddler care for low- and middle-income earners at a cost of between $4 billion to $8 billion per year, or between $12 billion to $21 billion to scale the subsidies to all families.[aside postID=news_12069711 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260115-SFCHILDCARESUBSIDIES00057_TV-KQED.jpg']A universal “zero to three” child care program could allow more than 100,000 mothers of young children to join the workforce, they said. Stanford coordinated the publication of its policy brief with another by researchers at the University of California that outlines ways to build up the child care system.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.cpip.uci.edu/files/briefs/zero-to-three.pdf\">paper by two early childhood policy experts\u003c/a> at UC Irvine and UC Berkeley lays out more than a dozen suggestions to build a child care system that works for families and child providers.\u003c/p>\n\u003cp>They include consolidating more than a dozen funding streams for child care and simplifying eligibility rules to make it easier for child care providers to enroll families; making Head Start centers eligible for state funding so they can serve more children; cutting fees and easing zoning restrictions to get child care facilities up and running faster; and setting up a comprehensive online portal where families can find the kind of child care they need and providers can respond to market demand.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>We don’t have anybody that’s looking out across California [for child care needs] the way we look at where we should build schools or where we should put bus stops or post offices,” said Jade Jenkins, a professor at UC Irvine’s School of Education. “If we provide families information in this online marketplace to make finding child care as easy as it would be to register for yoga … we could meet families where they are at and draw providers in.”\u003c/p>\n\u003cp>She said modernizing child care information is one of several low-cost fixes the state can undertake to prepare for expansion.\u003c/p>\n\u003cp>Last year, Assembly Speaker Robert Rivas called California’s cost of living “the single biggest threat to our future” and set up a select committee to focus on child care costs. He said now that California has fully expanded transitional kindergarten, also known as TK, to offer a free year of schooling for all 4-year-olds, it’s time for the legislature to focus on helping families afford child care for the youngest kids.\u003c/p>\n\u003cfigure id=\"attachment_12071645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A day care worker hugs a child in a playroom at her child care facility in San José on Oct. 2, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The committee held three hearings last year but has yet to propose any solution. At a hearing held in Los Angeles, \u003ca href=\"https://www.sacbee.com/news/politics-government/capitol-alert/article312533574.html\">only one of 13 members of the committee showed up\u003c/a>.\u003c/p>\n\u003cp>At the most recent hearing in December, Assembly Majority Leader Cecilia Aguiar-Curry, who co-chairs the committee, told KQED that more time is needed to investigate which model of child care expansion works.\u003c/p>\n\u003cp>“I’ve been working on this ever since I came [to the legislature] in 2016, and I can see that we’ve got more work to do, but we got to do it right, and we just can’t be slapstick,” she said.\u003c/p>\n\u003cp>She said the quick buildout of TK led to \u003ca href=\"https://laist.com/news/education/early-childhood-education-pre-k/transitional-kindergarten-public-preschool-affluent-income-report\">unintended consequences\u003c/a>, including the closure of private or nonprofit-based preschools that lost their 4-year-old students to publicly-funded schools and struggled to pivot to serving younger kids.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://survey.alchemer.com/s3/8658266/dc85b370721c\" frameborder=\"0\" width=\"900\" height=\"500\" style=\"overflow:hidden\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Aguiar-Curry said New Mexico could offer universal child care because it has a smaller population and can draw on oil and gas profits to fund the initiative. That’s harder to do in a big state like California, she said.\u003c/p>\n\u003cp>“We’ll see how they roll that out,” she said. “I hope that they’re successful and I hope we can all learn from their lessons.”\u003c/p>\n\u003cp>In an email message Thursday, Aguiar-Curry said she looks forward to digging into the new reports. In the meantime, she said she’ll keep working with the legislature and Gov. Gavin Newsom to follow through on promises to raise reimbursement rates for child care providers participating in the subsidy system and fund up to 200,000 subsidized child care slots.\u003c/p>\n\u003cp>“Those steps will make a real difference for families across the state, and we’re going to keep pushing to bring costs down,” she said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Economists estimate that a universal child care system for California families with kids under the age of 3 could cost up to $21 billion but would contribute as much as $23 billion in economic output.",
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"title": "Universal Child Care in California Is ‘Feasible,’ UC and Stanford Experts Say | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The soaring cost of child care has recently led states like New Mexico to offer universal child care and cities like New York and \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">San Francisco to expand\u003c/a> free and low-cost child care to income-eligible families.\u003c/p>\n\u003cp>Could it be done in California?\u003c/p>\n\u003cp>In two papers published Friday, researchers say, in short: Yes. The state could build upon \u003ca href=\"https://calbudgetcenter.org/resources/california-funding-trends-for-early-care-education-programs/\">its ongoing investments in child care\u003c/a> and work toward universal care for infants and toddlers, aged three and under.\u003c/p>\n\u003cp>The cost could reach up to $21 billion per year to subsidize all families, but it would generate as much as $23 billion in economic output — essentially paying for itself — by allowing mothers of young children to rejoin the workforce, according to an analysis by the \u003ca href=\"https://siepr.stanford.edu/publications/policy-brief/economics-market-early-childhood-care-and-education-california#15\">Stanford Institute for Economic Policy Research\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“That is not considering the many other benefits that accrue to the children themselves, to families and to society from having a robust, high-quality, well-functioning early childhood care and education market,” said Chloe Gibbs, a policy fellow at the institute.\u003c/p>\n\u003cp>\u003ca href=\"https://www.childcareaware.org/price-landscape24/\">Child care prices went up 29%\u003c/a> across the country from 2020 to 2024, according to Child Care Aware of America, a national network of child care resource and referral agencies. The prices outpaced overall inflation as increased demand for care collided with a worsening shortage of child care workers, \u003ca href=\"https://kpmg.com/us/en/articles/2025/october-2025-the-great-exit.html\">according to the business firm KPMG\u003c/a>, which noted that women with young children are increasingly working part-time, missing work or \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">leaving the labor force entirely\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12071641\" class=\"wp-caption aligncenter\" style=\"max-width: 1998px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071641\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg\" alt=\"\" width=\"1998\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg 1998w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1998px) 100vw, 1998px\">\u003cfigcaption class=\"wp-caption-text\">A child care business owner holds one of the younger children attending her home daycare in Manteca on Oct. 8, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Affordability concerns are front and center for American households, and that also means there is a political and policy window of opportunity to take strides,” said Neale Mahoney, an economics professor and director of the Stanford Institute for Economic Policy Research.\u003c/p>\n\u003cp>Economists call child care an example of a market failure because the cost of providing care exceeds what families can afford to pay, resulting in an imbalance between supply and demand.\u003c/p>\n\u003cp>Child care for infants and toddlers is harder to come by and costs the most because babies require constant attention. Providers must maintain a low caregiver-to-child ratio, which limits capacity, but have a hard time retaining workers. Policy experts say subsidies can help close the gap between what parents can afford and what it actually costs to provide high-quality care.\u003c/p>\n\u003cp>Specifically, Stanford economists estimate that California could subsidize infant and toddler care for low- and middle-income earners at a cost of between $4 billion to $8 billion per year, or between $12 billion to $21 billion to scale the subsidies to all families.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>A universal “zero to three” child care program could allow more than 100,000 mothers of young children to join the workforce, they said. Stanford coordinated the publication of its policy brief with another by researchers at the University of California that outlines ways to build up the child care system.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.cpip.uci.edu/files/briefs/zero-to-three.pdf\">paper by two early childhood policy experts\u003c/a> at UC Irvine and UC Berkeley lays out more than a dozen suggestions to build a child care system that works for families and child providers.\u003c/p>\n\u003cp>They include consolidating more than a dozen funding streams for child care and simplifying eligibility rules to make it easier for child care providers to enroll families; making Head Start centers eligible for state funding so they can serve more children; cutting fees and easing zoning restrictions to get child care facilities up and running faster; and setting up a comprehensive online portal where families can find the kind of child care they need and providers can respond to market demand.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>We don’t have anybody that’s looking out across California [for child care needs] the way we look at where we should build schools or where we should put bus stops or post offices,” said Jade Jenkins, a professor at UC Irvine’s School of Education. “If we provide families information in this online marketplace to make finding child care as easy as it would be to register for yoga … we could meet families where they are at and draw providers in.”\u003c/p>\n\u003cp>She said modernizing child care information is one of several low-cost fixes the state can undertake to prepare for expansion.\u003c/p>\n\u003cp>Last year, Assembly Speaker Robert Rivas called California’s cost of living “the single biggest threat to our future” and set up a select committee to focus on child care costs. He said now that California has fully expanded transitional kindergarten, also known as TK, to offer a free year of schooling for all 4-year-olds, it’s time for the legislature to focus on helping families afford child care for the youngest kids.\u003c/p>\n\u003cfigure id=\"attachment_12071645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A day care worker hugs a child in a playroom at her child care facility in San José on Oct. 2, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The committee held three hearings last year but has yet to propose any solution. At a hearing held in Los Angeles, \u003ca href=\"https://www.sacbee.com/news/politics-government/capitol-alert/article312533574.html\">only one of 13 members of the committee showed up\u003c/a>.\u003c/p>\n\u003cp>At the most recent hearing in December, Assembly Majority Leader Cecilia Aguiar-Curry, who co-chairs the committee, told KQED that more time is needed to investigate which model of child care expansion works.\u003c/p>\n\u003cp>“I’ve been working on this ever since I came [to the legislature] in 2016, and I can see that we’ve got more work to do, but we got to do it right, and we just can’t be slapstick,” she said.\u003c/p>\n\u003cp>She said the quick buildout of TK led to \u003ca href=\"https://laist.com/news/education/early-childhood-education-pre-k/transitional-kindergarten-public-preschool-affluent-income-report\">unintended consequences\u003c/a>, including the closure of private or nonprofit-based preschools that lost their 4-year-old students to publicly-funded schools and struggled to pivot to serving younger kids.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://survey.alchemer.com/s3/8658266/dc85b370721c\" frameborder=\"0\" width=\"900\" height=\"500\" style=\"overflow:hidden\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Aguiar-Curry said New Mexico could offer universal child care because it has a smaller population and can draw on oil and gas profits to fund the initiative. That’s harder to do in a big state like California, she said.\u003c/p>\n\u003cp>“We’ll see how they roll that out,” she said. “I hope that they’re successful and I hope we can all learn from their lessons.”\u003c/p>\n\u003cp>In an email message Thursday, Aguiar-Curry said she looks forward to digging into the new reports. In the meantime, she said she’ll keep working with the legislature and Gov. Gavin Newsom to follow through on promises to raise reimbursement rates for child care providers participating in the subsidy system and fund up to 200,000 subsidized child care slots.\u003c/p>\n\u003cp>“Those steps will make a real difference for families across the state, and we’re going to keep pushing to bring costs down,” she said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "california-lawmakers-want-to-raise-taxes-on-for-profit-immigrant-detention-operators",
"title": "California Lawmakers Want to Raise Taxes on For-Profit Immigrant Detention Operators",
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"headTitle": "California Lawmakers Want to Raise Taxes on For-Profit Immigrant Detention Operators | KQED",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> lawmakers are seeking to target the deep pockets of for-profit contractors key to the Trump administration’s growing deportation campaign, amid outrage over the killing of U.S. citizens by federal \u003ca href=\"https://www.kqed.org/news/tag/immigration\">immigration\u003c/a> agents in Minneapolis.\u003c/p>\n\u003cp>A new state bill would raise taxes on companies that contract with the federal government to run immigration detention facilities, which hold thousands of men and women in California. \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260AB1633\">AB-1633\u003c/a>, introduced by Assemblymember Matt Haney, D-San Francisco, on Tuesday, would tax operators’ detention contract revenue by 50% annually and reinvest those funds into services supporting immigrant communities.\u003c/p>\n\u003cp>The first-in-the-nation bill aims to mitigate economic, emotional and social harms caused to the state as immigration authorities detain more residents, businesses lose workers and students skip school due to deportation fears, Haney said during a press conference on the bill on Wednesday.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“We will not allow these for-profit corporations to make hundreds of millions of dollars off of human suffering and family separation,” Haney said, flanked by Democratic lawmakers, gubernatorial candidate Tony Thurmond and immigrant advocates. “If you are going to impose this kind of terror on our state and on our people, we are going to tax you for the pain and harm that you’re causing.”\u003c/p>\n\u003cp>This comes as the fatal shootings of protesters Alex Pretti, an intensive care unit nurse, and Renee Macklin Good, a mother of three, have\u003ca href=\"https://www.kqed.org/news/12071018/california-governor-candidates-denounce-ice-at-san-francisco-forum\"> generated intense backlash\u003c/a> in spaces as varied as professional basketball games, social media influencers’ baking feeds and Trump\u003ca href=\"https://www.npr.org/transcripts/nx-s1-5688870\"> voter\u003c/a> surveys.\u003c/p>\n\u003cp>U.S. Immigration and Customs Enforcement contracts with three private prison companies — Geo Group, CoreCivic and Management & Training Corporation — for about $560 million per year to run detention centers in the state, according to the California Immigrant Policy Center, a bill sponsor. The seven facilities currently jail more than 6,200 immigrants, ICE’s most recent \u003ca href=\"https://www.ice.gov/detain/detention-management#stats\">figures\u003c/a> show.\u003c/p>\n\u003cfigure id=\"attachment_12065169\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12065169\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/GettyImages-2240148392-scaled-e1769712035624.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">Fences and barbed wire surround the CoreCivic Otay Mesa Detention Center on Oct. 4, 2025, in San Diego, California. \u003ccite>(Kevin Carter/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For years, detainees and immigrant advocates, as well as the \u003ca href=\"https://oag.ca.gov/news/press-releases/attorney-general-bonta-warns-dangerous-conditions-california-city-detention\">California Attorney General,\u003c/a> have reported that the facilities have failed to meet ICE’s own detention standards, with substandard medical care, unsanitary living spaces, inadequate access to food and other serious problems. Last year, 32 people died in ICE custody nationwide, the most in two decades. So far this year, six more detainees have died.\u003c/p>\n\u003cp>Alexandra Wilkes, a spokeswoman for the Day 1 Alliance — a trade organization representing Geo Group, CoreCivic and MTC — declined to comment on the new proposed tax, but defended the companies’ records.\u003c/p>\n\u003cp>“For more than 30 years, contractors have partnered with both Democratic and Republican administrations to provide vital services at their request, including safe, humane housing, quality medical and mental health care, and respectful, dignified care for individuals navigating the U.S. immigration system,” Wilkes said in a statement.\u003c/p>\n\u003cp>Without the contractors’ critical services, she added, more immigrants would likely be held in overcrowded local jails, alongside potentially dangerous individuals.[aside postID=news_12069688 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/KernCountyICEDetentionGetty.jpg']“Contractors do not make arrests, do not decide the length of detention, and play no role in determining the legal status of individuals in their care,” she said.\u003c/p>\n\u003cp>Under President Donald Trump, the federal government approved last summer an unprecedented \u003ca href=\"https://www.kqed.org/news/12069220/south-bay-rep-ro-khanna-horrified-after-visit-to-california-city-ice-detention-center\">$170 billion\u003c/a> over four years for the Department of Homeland Security, which oversees ICE, Border Patrol and other agencies. Those funds include $45 billion for building new immigration detention centers and $30 billion to boost enforcement and deportation operations. The \u003ca href=\"https://www.kqed.org/news/12070519/california-senators-visit-immigration-jail-ahead-of-looming-ice-funding-bill-deadline\">Senate is now considering\u003c/a> a House-approved package that would send additional funding to DHS. The measure is largely opposed by Democrats, who are demanding more guardrails for ICE.\u003c/p>\n\u003cp>Kimberly Woo, a Bay Area community organizer, said her elderly family members were apprehended by ICE during their final interview to apply for permanent residency, after 20 years of living in the U.S. They were locked up in the state’s \u003ca href=\"https://www.kqed.org/news/12062774/conditions-at-massive-new-california-immigration-facility-are-alarming-report-finds\">largest and newest detention center\u003c/a> in the Mojave Desert, she said.\u003c/p>\n\u003cp>“Words cannot describe what visceral pain of seeing your elder relative who immigrated to this country to build a better life for our family, break down crying behind a glass screen window where it’s impossible to hug them and hold their hand,” said Woo, who works at the nonprofit Services, Immigrant Rights and Education Network. “No one deserves to experience the same inhumane pain, suffering, and loneliness that my loved one felt every day in that prison.”\u003c/p>\n\u003cp>California legislation previously tried to phase out all for-profit prisons and private detention facilities, but was blocked by the courts. Still, the state has broad authority to tax businesses as it sees fit, including contractors enabling detentions, Haney said.\u003c/p>\n\u003cfigure id=\"attachment_12027566\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12027566 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Assemblymember Matt Haney speaks during a press conference in Union Square, San Francisco, on Feb. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He acknowledged the proposed 50% tax on the gross receipts from detention contracts (before operating expenses) would be much larger than most state taxes, and could threaten the companies’ ability to operate in the state. California’s corporate income tax is 8.84% on profits.\u003c/p>\n\u003cp>“If they look at this tax and they say, ‘That’s too high for us to pay,’ then they can leave,” Haney said. “And certainly, we’re not going to shed any tears if that’s the outcome.”\u003c/p>\n\u003cp>States may not impose taxes directly on the federal government, but can tax the income of federal employees and contractors. In addition, taxes are often targeted to activities perceived as causing social harm to discourage the taxpayer from creating additional harm or to mitigate it, said UC Davis law professor Darien Shanske, who teaches tax law.[aside postID=news_12071374 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/npr.brightspotcdn-copy-1.jpg']“You can use the tax system to express values. And so, if you tax alcohol or tobacco or cannabis, maybe you accept that they’re going to be legal, but you have concerns about them,” said Shanske, who specializes in state and local taxation. “To the extent that California wants to express strong disapprobation … using the tax system to do that is not unprecedented or inappropriate.”\u003c/p>\n\u003cp>If AB-1633 is signed into law, the impacted companies would likely challenge it in court, as the tax would represent a significant blow to their business, Shanske said. The contractors may argue that the tax is in effect targeting federal agencies to curb the administration’s immigration crackdown.\u003c/p>\n\u003cp>Assemblymember Liz Ortega, D-San Leandro, said that while the killings of Pretti and Good were caught on widely circulated bystander cellphone videos, detention centers have continued to operate in relative obscurity, largely away from the public’s gaze. Most immigrants held by ICE have no criminal records.\u003c/p>\n\u003cp>“My question is, what is happening to the innocent people inside these detention centers where it’s dark, where there are no cell phones,” Ortega, a cosponsor of AB-1633, said. “This bill will continue to go along the path of holding these corporations accountable and ensuring that if we’re going to use our taxpayer dollars to continue this reign of terror, that they also pay their taxes.”\u003c/p>\n\u003cp>A separate California bill that Assemblymember Alex Lee, D-Milpitas, plans to introduce next week would eliminate state tax breaks for businesses that contract with DHS to provide goods or services, such as software companies, armed security services and transportation providers.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "A new bill would impose a 50% tax on the detention contract revenues of companies that run immigration jails for the federal government, and reinvest those funds back into immigrant communities.",
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"title": "California Lawmakers Want to Raise Taxes on For-Profit Immigrant Detention Operators | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> lawmakers are seeking to target the deep pockets of for-profit contractors key to the Trump administration’s growing deportation campaign, amid outrage over the killing of U.S. citizens by federal \u003ca href=\"https://www.kqed.org/news/tag/immigration\">immigration\u003c/a> agents in Minneapolis.\u003c/p>\n\u003cp>A new state bill would raise taxes on companies that contract with the federal government to run immigration detention facilities, which hold thousands of men and women in California. \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260AB1633\">AB-1633\u003c/a>, introduced by Assemblymember Matt Haney, D-San Francisco, on Tuesday, would tax operators’ detention contract revenue by 50% annually and reinvest those funds into services supporting immigrant communities.\u003c/p>\n\u003cp>The first-in-the-nation bill aims to mitigate economic, emotional and social harms caused to the state as immigration authorities detain more residents, businesses lose workers and students skip school due to deportation fears, Haney said during a press conference on the bill on Wednesday.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“We will not allow these for-profit corporations to make hundreds of millions of dollars off of human suffering and family separation,” Haney said, flanked by Democratic lawmakers, gubernatorial candidate Tony Thurmond and immigrant advocates. “If you are going to impose this kind of terror on our state and on our people, we are going to tax you for the pain and harm that you’re causing.”\u003c/p>\n\u003cp>This comes as the fatal shootings of protesters Alex Pretti, an intensive care unit nurse, and Renee Macklin Good, a mother of three, have\u003ca href=\"https://www.kqed.org/news/12071018/california-governor-candidates-denounce-ice-at-san-francisco-forum\"> generated intense backlash\u003c/a> in spaces as varied as professional basketball games, social media influencers’ baking feeds and Trump\u003ca href=\"https://www.npr.org/transcripts/nx-s1-5688870\"> voter\u003c/a> surveys.\u003c/p>\n\u003cp>U.S. Immigration and Customs Enforcement contracts with three private prison companies — Geo Group, CoreCivic and Management & Training Corporation — for about $560 million per year to run detention centers in the state, according to the California Immigrant Policy Center, a bill sponsor. The seven facilities currently jail more than 6,200 immigrants, ICE’s most recent \u003ca href=\"https://www.ice.gov/detain/detention-management#stats\">figures\u003c/a> show.\u003c/p>\n\u003cfigure id=\"attachment_12065169\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12065169\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/GettyImages-2240148392-scaled-e1769712035624.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">Fences and barbed wire surround the CoreCivic Otay Mesa Detention Center on Oct. 4, 2025, in San Diego, California. \u003ccite>(Kevin Carter/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For years, detainees and immigrant advocates, as well as the \u003ca href=\"https://oag.ca.gov/news/press-releases/attorney-general-bonta-warns-dangerous-conditions-california-city-detention\">California Attorney General,\u003c/a> have reported that the facilities have failed to meet ICE’s own detention standards, with substandard medical care, unsanitary living spaces, inadequate access to food and other serious problems. Last year, 32 people died in ICE custody nationwide, the most in two decades. So far this year, six more detainees have died.\u003c/p>\n\u003cp>Alexandra Wilkes, a spokeswoman for the Day 1 Alliance — a trade organization representing Geo Group, CoreCivic and MTC — declined to comment on the new proposed tax, but defended the companies’ records.\u003c/p>\n\u003cp>“For more than 30 years, contractors have partnered with both Democratic and Republican administrations to provide vital services at their request, including safe, humane housing, quality medical and mental health care, and respectful, dignified care for individuals navigating the U.S. immigration system,” Wilkes said in a statement.\u003c/p>\n\u003cp>Without the contractors’ critical services, she added, more immigrants would likely be held in overcrowded local jails, alongside potentially dangerous individuals.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“Contractors do not make arrests, do not decide the length of detention, and play no role in determining the legal status of individuals in their care,” she said.\u003c/p>\n\u003cp>Under President Donald Trump, the federal government approved last summer an unprecedented \u003ca href=\"https://www.kqed.org/news/12069220/south-bay-rep-ro-khanna-horrified-after-visit-to-california-city-ice-detention-center\">$170 billion\u003c/a> over four years for the Department of Homeland Security, which oversees ICE, Border Patrol and other agencies. Those funds include $45 billion for building new immigration detention centers and $30 billion to boost enforcement and deportation operations. The \u003ca href=\"https://www.kqed.org/news/12070519/california-senators-visit-immigration-jail-ahead-of-looming-ice-funding-bill-deadline\">Senate is now considering\u003c/a> a House-approved package that would send additional funding to DHS. The measure is largely opposed by Democrats, who are demanding more guardrails for ICE.\u003c/p>\n\u003cp>Kimberly Woo, a Bay Area community organizer, said her elderly family members were apprehended by ICE during their final interview to apply for permanent residency, after 20 years of living in the U.S. They were locked up in the state’s \u003ca href=\"https://www.kqed.org/news/12062774/conditions-at-massive-new-california-immigration-facility-are-alarming-report-finds\">largest and newest detention center\u003c/a> in the Mojave Desert, she said.\u003c/p>\n\u003cp>“Words cannot describe what visceral pain of seeing your elder relative who immigrated to this country to build a better life for our family, break down crying behind a glass screen window where it’s impossible to hug them and hold their hand,” said Woo, who works at the nonprofit Services, Immigrant Rights and Education Network. “No one deserves to experience the same inhumane pain, suffering, and loneliness that my loved one felt every day in that prison.”\u003c/p>\n\u003cp>California legislation previously tried to phase out all for-profit prisons and private detention facilities, but was blocked by the courts. Still, the state has broad authority to tax businesses as it sees fit, including contractors enabling detentions, Haney said.\u003c/p>\n\u003cfigure id=\"attachment_12027566\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12027566 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/250218-SFDowntown-14-BL-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Assemblymember Matt Haney speaks during a press conference in Union Square, San Francisco, on Feb. 18, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He acknowledged the proposed 50% tax on the gross receipts from detention contracts (before operating expenses) would be much larger than most state taxes, and could threaten the companies’ ability to operate in the state. California’s corporate income tax is 8.84% on profits.\u003c/p>\n\u003cp>“If they look at this tax and they say, ‘That’s too high for us to pay,’ then they can leave,” Haney said. “And certainly, we’re not going to shed any tears if that’s the outcome.”\u003c/p>\n\u003cp>States may not impose taxes directly on the federal government, but can tax the income of federal employees and contractors. In addition, taxes are often targeted to activities perceived as causing social harm to discourage the taxpayer from creating additional harm or to mitigate it, said UC Davis law professor Darien Shanske, who teaches tax law.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“You can use the tax system to express values. And so, if you tax alcohol or tobacco or cannabis, maybe you accept that they’re going to be legal, but you have concerns about them,” said Shanske, who specializes in state and local taxation. “To the extent that California wants to express strong disapprobation … using the tax system to do that is not unprecedented or inappropriate.”\u003c/p>\n\u003cp>If AB-1633 is signed into law, the impacted companies would likely challenge it in court, as the tax would represent a significant blow to their business, Shanske said. The contractors may argue that the tax is in effect targeting federal agencies to curb the administration’s immigration crackdown.\u003c/p>\n\u003cp>Assemblymember Liz Ortega, D-San Leandro, said that while the killings of Pretti and Good were caught on widely circulated bystander cellphone videos, detention centers have continued to operate in relative obscurity, largely away from the public’s gaze. Most immigrants held by ICE have no criminal records.\u003c/p>\n\u003cp>“My question is, what is happening to the innocent people inside these detention centers where it’s dark, where there are no cell phones,” Ortega, a cosponsor of AB-1633, said. “This bill will continue to go along the path of holding these corporations accountable and ensuring that if we’re going to use our taxpayer dollars to continue this reign of terror, that they also pay their taxes.”\u003c/p>\n\u003cp>A separate California bill that Assemblymember Alex Lee, D-Milpitas, plans to introduce next week would eliminate state tax breaks for businesses that contract with DHS to provide goods or services, such as software companies, armed security services and transportation providers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "kaiser-strike-sees-thousands-walk-out-in-california-this-time-with-no-end-in-sight",
"title": "Kaiser Strike Sees Thousands Walk Out in California, This Time With No End in Sight",
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"headTitle": "Kaiser Strike Sees Thousands Walk Out in California, This Time With No End in Sight | KQED",
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"content": "\u003cp>A monthslong labor dispute over staffing and compensation at \u003ca href=\"https://www.kqed.org/news/tag/kaiser-permanente\">Kaiser Permanente\u003c/a> escalated into an open-ended strike beginning Monday, threatening to disrupt operations at dozens of hospitals and clinics across California and Hawaii.\u003c/p>\n\u003cp>Thousands of nurses, physical therapists, midwives and other health professionals voted to \u003ca href=\"https://www.kqed.org/news/12070263/union-of-31000-kaiser-workers-to-go-on-indefinite-strike\">walk off their jobs\u003c/a> for days or even weeks to pressure California’s largest private employer to concede ground on top union demands, at a time the industry faces financial headwinds.\u003c/p>\n\u003cp>The United Nurses Associations of California/Union of Health Care Professionals, which represents about 31,000 employees, accuses Kaiser of squeezing patient care and staffing for revenue as it expanded to other states — a claim that the nonprofit organization denies, arguing it meets all staffing and safety requirements.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Picketers on Monday morning outside Kaiser’s Oakland Medical Center, near the employer’s headquarters, said wages need to keep up with inflation and the cost of living after they accepted smaller pay raises during the pandemic. Many also participated in a larger \u003ca href=\"https://www.kqed.org/news/12060288/kaiser-strike-ends-sunday-as-union-and-management-plan-to-resume-wage-talks\">five-day strike\u003c/a> in several states in October as part of the Alliance of Healthcare Unions and a one-day walkout in September.\u003c/p>\n\u003cp>“We’re fighting for our livelihoods, we’re fighting for patient care,” said Jessica Servin, a nurse anesthetist in San Francisco. She said patients are facing long waitlists for appointments and surgeries and struggling to get necessary care in a timely manner.\u003c/p>\n\u003cfigure id=\"attachment_12071030\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071030\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Workers strike at Kaiser Oakland Medical Center in Oakland on Jan. 26, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I believed their values and their mission statement,” said Servin, who joined Kaiser as a nurse almost 20 years ago. “It feels like they’re deviating from the foundation of why Kaiser was built. It feels kind of sad to be here and realize that Kaiser is choosing profit over patients.”\u003c/p>\n\u003cp>Kaiser said its health care workers earn more on average than those at other employers and dismissed claims that the quality of its patient care is at risk, pointing to a turnover rate that the organization said is much lower than it is for the rest of the industry. Executives said they aim to balance managing growing payroll costs with keeping care affordable for more than 12 million people Kaiser serves, most of them in California.\u003c/p>\n\u003cp>“These negotiations come at a time when health care costs are rising, and millions of Americans are at risk of losing access to health coverage,” Lionel Sims, senior vice president of human resources at Kaiser Northern California, said in a statement. “This underscores our responsibility to deliver fair, competitive pay for employees while protecting access and affordability for our members. We’re doing both.”\u003c/p>\n\u003cp>Hospitals, emergency rooms, pharmacies and nearly all medical offices will remain open during the strike, while patients will be contacted in advance if their care is affected, according to Kaiser. The employer plans to reschedule some surgeries and other procedures.\u003c/p>\n\u003cp>Disruptions could be larger in Southern California, where about 28,000 UNAC/UHCP members are based, making up the vast majority. The union represents just 2,800 members in Northern California, including physician assistants and speech therapists, and 200 in Hawaii.[aside postID=news_12070138 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/StoneWorkerGetty2.jpg']For months, the union has sought a 25% pay increase over a four-year contract, but management has stuck to its offer to raise wages by 21.5%, calling it the strongest compensation package in Kaiser’s national bargaining history. Since the October walkout, the employer said it reached tentative agreements with other Alliance unions, strengthening staffing and scheduling.\u003c/p>\n\u003cp>“It is disheartening that UNAC/UHCP leaders continue to talk about improving care, when this strike, and their actions over the past several months, are really all about higher wages,” Sims said.\u003c/p>\n\u003cp>Kaiser, founded in 1945 in Oakland, employs more than 180,000 people in nine states and the District of Columbia. As a nonprofit health plan and care provider, Kaiser said it reinvests its revenue into running and improving its hospitals, clinics and community programs, emphasizing preventive medicine.\u003c/p>\n\u003cp>The company rebounded from a net loss of about $4.5 billion in 2022 to positive net income from operations and investments in later years, posting nearly $13 billion in 2024 and $8 billion for the first three quarters of 2025, according to its most recent financial results.\u003c/p>\n\u003cp>This month, the U.S. Department of Justice announced Kaiser agreed to pay \u003ca href=\"https://www.justice.gov/opa/pr/kaiser-permanente-affiliates-pay-556m-resolve-false-claims-act-allegations\">$556 million\u003c/a> to settle allegations that it defrauded Medicare to increase reimbursements by pressuring doctors in California and Colorado to alter medical records and add diagnoses after patient visits.\u003c/p>\n\u003cp>Brian Mason, UNAC/UHCP’s lead negotiator, said the company floated cutting retirement and health care benefits for newer union members, which would neutralize higher wages. He said management has also refused to bargain on proposals that would allow workers to give patients the care and time they need, though Kaiser disputes that.\u003c/p>\n\u003cdiv class=\"mceTemp\">\u003c/div>\n\u003cp>“Nobody wants to go to an appointment when you’re sick and feel like you’re being rushed because your provider has to get to the next patient and the next,” Mason said. “This strike is to ensure that patient care continues to be the best that it can be and that Kaiser doesn’t continue down this financial-lies path where they’re treating health care like a hedge fund.”\u003c/p>\n\u003cfigure id=\"attachment_12071036\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071036\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sanne Jacobsen attends the strike at Kaiser Oakland Medical Center in Oakland on Jan. 26, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sanne Jacobsen, a nurse anesthetist in Oakland, said providers are overbooked and left out of scheduling conversations. She said that the company has struggled to recruit and retain staff.\u003c/p>\n\u003cp>“It’s delayed appointments, delayed surgeries… and in places like the clinics where people are getting physical therapy, those physical therapists don’t have adequate time to actually treat the patients well,” Jacobsen said.\u003c/p>\n\u003cp>Staffing ratios and wages became top concerns for health care workers as the sector has increasingly consolidated and executive pay has soared, according to labor experts.\u003c/p>\n\u003cp>More than 15,000 nurses at three major hospitals in \u003ca href=\"https://apnews.com/article/nursing-strike-new-york-5647ac366a8d067785b9cb4005204878\">New York\u003c/a> went on strike this month, and hundreds more in Grand Blanc, Michigan, remained at the picket line under freezing conditions. Nurses in five other states are threatening walkouts, according to the website \u003ca href=\"https://nurse.org/articles/nurse-strikes-list/\">nurse.org\u003c/a>.\u003c/p>\n\u003cp>One factor in Kaiser’s reluctance to commit to additional payroll costs is an uncertain financial forecast under the Trump administration, said John Logan, who chairs the labor and employment studies program at San Francisco State University. Federal policies that are expected to increase the number of uninsured Americans could affect Kaiser’s bottom line.[aside postID=news_12069984 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251014-KAISER-STRIKE-START-MD-06-KQED.jpg']“Kaiser management wants to give itself as much flexibility and wants to avoid making concrete, enforceable commitments to the union in terms of staffing levels and working conditions that it might see are going to be a huge liability in that changing environment,” Logan said.\u003c/p>\n\u003cp>The union points to Kaiser’s $66 billion in reserves as proof that it can afford improved staffing and benefits, though the company said that the funds are for long-term commitments such as pensions and building maintenance, not ongoing payroll increases.\u003c/p>\n\u003cp>Still, frontline employees want executives to invest more of the nonprofit organization’s financial income on its workforce and patient care, said Rebecca Givan, an associate professor in the School of Management and Labor Relations at Rutgers University.\u003c/p>\n\u003cp>“It’s clearly the case that Kaiser, by any metric, is taking in a lot of money,” Givan said. “It has very highly paid executives and the leaders of Kaiser are making choices about where to invest their money. And these frontline workers feel that a little bit more should be on the frontline and not elsewhere.”\u003c/p>\n\u003cp>Jacobsen, who’s a member of the union’s bargaining team, said the company’s negotiating behavior felt like “an investment bank that poses as a health care organization.”\u003c/p>\n\u003cp>“For them to say that they can’t afford to pay us fair wages? I think we know where the greed is,” she said on the picket line on Monday. “It’s not out here on the line. It’s way up there in the corporate office.”\u003c/p>\n\u003cp>National negotiations that started in May were paused by Kaiser last month, after executives said the union threatened to release damning information about the company. The union then published \u003ca href=\"https://unacuhcp.org/caregivers/\">a report\u003c/a> on Kaiser’s financials, including linking the employer’s investments to Geo Group and CoreCivic, private prison companies that also run many immigration detention centers. Kaiser slammed the findings as a “collection of misrepresentation of facts.”\u003c/p>\n\u003cp>Over the weekend, Kaiser and the union met for negotiations, but workers said they weren’t productive and the strike will continue. The employer said it’s onboarding nurses, clinicians and other staff to work during the walkout, and reassigning some employees to work at strike locations.\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/kdebenedetti\">\u003cem>Katie DeBenedetti\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "The strike by a union representing 31,000 nurses, physical therapists, midwives and others at Kaiser Permanente comes amid a monthslong labor dispute over staffing and compensation.",
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"title": "Kaiser Strike Sees Thousands Walk Out in California, This Time With No End in Sight | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A monthslong labor dispute over staffing and compensation at \u003ca href=\"https://www.kqed.org/news/tag/kaiser-permanente\">Kaiser Permanente\u003c/a> escalated into an open-ended strike beginning Monday, threatening to disrupt operations at dozens of hospitals and clinics across California and Hawaii.\u003c/p>\n\u003cp>Thousands of nurses, physical therapists, midwives and other health professionals voted to \u003ca href=\"https://www.kqed.org/news/12070263/union-of-31000-kaiser-workers-to-go-on-indefinite-strike\">walk off their jobs\u003c/a> for days or even weeks to pressure California’s largest private employer to concede ground on top union demands, at a time the industry faces financial headwinds.\u003c/p>\n\u003cp>The United Nurses Associations of California/Union of Health Care Professionals, which represents about 31,000 employees, accuses Kaiser of squeezing patient care and staffing for revenue as it expanded to other states — a claim that the nonprofit organization denies, arguing it meets all staffing and safety requirements.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Picketers on Monday morning outside Kaiser’s Oakland Medical Center, near the employer’s headquarters, said wages need to keep up with inflation and the cost of living after they accepted smaller pay raises during the pandemic. Many also participated in a larger \u003ca href=\"https://www.kqed.org/news/12060288/kaiser-strike-ends-sunday-as-union-and-management-plan-to-resume-wage-talks\">five-day strike\u003c/a> in several states in October as part of the Alliance of Healthcare Unions and a one-day walkout in September.\u003c/p>\n\u003cp>“We’re fighting for our livelihoods, we’re fighting for patient care,” said Jessica Servin, a nurse anesthetist in San Francisco. She said patients are facing long waitlists for appointments and surgeries and struggling to get necessary care in a timely manner.\u003c/p>\n\u003cfigure id=\"attachment_12071030\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071030\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-01-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Workers strike at Kaiser Oakland Medical Center in Oakland on Jan. 26, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I believed their values and their mission statement,” said Servin, who joined Kaiser as a nurse almost 20 years ago. “It feels like they’re deviating from the foundation of why Kaiser was built. It feels kind of sad to be here and realize that Kaiser is choosing profit over patients.”\u003c/p>\n\u003cp>Kaiser said its health care workers earn more on average than those at other employers and dismissed claims that the quality of its patient care is at risk, pointing to a turnover rate that the organization said is much lower than it is for the rest of the industry. Executives said they aim to balance managing growing payroll costs with keeping care affordable for more than 12 million people Kaiser serves, most of them in California.\u003c/p>\n\u003cp>“These negotiations come at a time when health care costs are rising, and millions of Americans are at risk of losing access to health coverage,” Lionel Sims, senior vice president of human resources at Kaiser Northern California, said in a statement. “This underscores our responsibility to deliver fair, competitive pay for employees while protecting access and affordability for our members. We’re doing both.”\u003c/p>\n\u003cp>Hospitals, emergency rooms, pharmacies and nearly all medical offices will remain open during the strike, while patients will be contacted in advance if their care is affected, according to Kaiser. The employer plans to reschedule some surgeries and other procedures.\u003c/p>\n\u003cp>Disruptions could be larger in Southern California, where about 28,000 UNAC/UHCP members are based, making up the vast majority. The union represents just 2,800 members in Northern California, including physician assistants and speech therapists, and 200 in Hawaii.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>For months, the union has sought a 25% pay increase over a four-year contract, but management has stuck to its offer to raise wages by 21.5%, calling it the strongest compensation package in Kaiser’s national bargaining history. Since the October walkout, the employer said it reached tentative agreements with other Alliance unions, strengthening staffing and scheduling.\u003c/p>\n\u003cp>“It is disheartening that UNAC/UHCP leaders continue to talk about improving care, when this strike, and their actions over the past several months, are really all about higher wages,” Sims said.\u003c/p>\n\u003cp>Kaiser, founded in 1945 in Oakland, employs more than 180,000 people in nine states and the District of Columbia. As a nonprofit health plan and care provider, Kaiser said it reinvests its revenue into running and improving its hospitals, clinics and community programs, emphasizing preventive medicine.\u003c/p>\n\u003cp>The company rebounded from a net loss of about $4.5 billion in 2022 to positive net income from operations and investments in later years, posting nearly $13 billion in 2024 and $8 billion for the first three quarters of 2025, according to its most recent financial results.\u003c/p>\n\u003cp>This month, the U.S. Department of Justice announced Kaiser agreed to pay \u003ca href=\"https://www.justice.gov/opa/pr/kaiser-permanente-affiliates-pay-556m-resolve-false-claims-act-allegations\">$556 million\u003c/a> to settle allegations that it defrauded Medicare to increase reimbursements by pressuring doctors in California and Colorado to alter medical records and add diagnoses after patient visits.\u003c/p>\n\u003cp>Brian Mason, UNAC/UHCP’s lead negotiator, said the company floated cutting retirement and health care benefits for newer union members, which would neutralize higher wages. He said management has also refused to bargain on proposals that would allow workers to give patients the care and time they need, though Kaiser disputes that.\u003c/p>\n\u003cdiv class=\"mceTemp\">\u003c/div>\n\u003cp>“Nobody wants to go to an appointment when you’re sick and feel like you’re being rushed because your provider has to get to the next patient and the next,” Mason said. “This strike is to ensure that patient care continues to be the best that it can be and that Kaiser doesn’t continue down this financial-lies path where they’re treating health care like a hedge fund.”\u003c/p>\n\u003cfigure id=\"attachment_12071036\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071036\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260126-KAISER-STRIKE-BEGINS-MD-08-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sanne Jacobsen attends the strike at Kaiser Oakland Medical Center in Oakland on Jan. 26, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sanne Jacobsen, a nurse anesthetist in Oakland, said providers are overbooked and left out of scheduling conversations. She said that the company has struggled to recruit and retain staff.\u003c/p>\n\u003cp>“It’s delayed appointments, delayed surgeries… and in places like the clinics where people are getting physical therapy, those physical therapists don’t have adequate time to actually treat the patients well,” Jacobsen said.\u003c/p>\n\u003cp>Staffing ratios and wages became top concerns for health care workers as the sector has increasingly consolidated and executive pay has soared, according to labor experts.\u003c/p>\n\u003cp>More than 15,000 nurses at three major hospitals in \u003ca href=\"https://apnews.com/article/nursing-strike-new-york-5647ac366a8d067785b9cb4005204878\">New York\u003c/a> went on strike this month, and hundreds more in Grand Blanc, Michigan, remained at the picket line under freezing conditions. Nurses in five other states are threatening walkouts, according to the website \u003ca href=\"https://nurse.org/articles/nurse-strikes-list/\">nurse.org\u003c/a>.\u003c/p>\n\u003cp>One factor in Kaiser’s reluctance to commit to additional payroll costs is an uncertain financial forecast under the Trump administration, said John Logan, who chairs the labor and employment studies program at San Francisco State University. Federal policies that are expected to increase the number of uninsured Americans could affect Kaiser’s bottom line.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“Kaiser management wants to give itself as much flexibility and wants to avoid making concrete, enforceable commitments to the union in terms of staffing levels and working conditions that it might see are going to be a huge liability in that changing environment,” Logan said.\u003c/p>\n\u003cp>The union points to Kaiser’s $66 billion in reserves as proof that it can afford improved staffing and benefits, though the company said that the funds are for long-term commitments such as pensions and building maintenance, not ongoing payroll increases.\u003c/p>\n\u003cp>Still, frontline employees want executives to invest more of the nonprofit organization’s financial income on its workforce and patient care, said Rebecca Givan, an associate professor in the School of Management and Labor Relations at Rutgers University.\u003c/p>\n\u003cp>“It’s clearly the case that Kaiser, by any metric, is taking in a lot of money,” Givan said. “It has very highly paid executives and the leaders of Kaiser are making choices about where to invest their money. And these frontline workers feel that a little bit more should be on the frontline and not elsewhere.”\u003c/p>\n\u003cp>Jacobsen, who’s a member of the union’s bargaining team, said the company’s negotiating behavior felt like “an investment bank that poses as a health care organization.”\u003c/p>\n\u003cp>“For them to say that they can’t afford to pay us fair wages? I think we know where the greed is,” she said on the picket line on Monday. “It’s not out here on the line. It’s way up there in the corporate office.”\u003c/p>\n\u003cp>National negotiations that started in May were paused by Kaiser last month, after executives said the union threatened to release damning information about the company. The union then published \u003ca href=\"https://unacuhcp.org/caregivers/\">a report\u003c/a> on Kaiser’s financials, including linking the employer’s investments to Geo Group and CoreCivic, private prison companies that also run many immigration detention centers. Kaiser slammed the findings as a “collection of misrepresentation of facts.”\u003c/p>\n\u003cp>Over the weekend, Kaiser and the union met for negotiations, but workers said they weren’t productive and the strike will continue. The employer said it’s onboarding nurses, clinicians and other staff to work during the walkout, and reassigning some employees to work at strike locations.\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/kdebenedetti\">\u003cem>Katie DeBenedetti\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"soldout": {
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"info": "The TED Radio Hour is a journey through fascinating ideas, astonishing inventions, fresh approaches to old problems, and new ways to think and create.",
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