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"content": "\u003cp>For those working to prevent human trafficking throughout the year, \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> at Levi’s Stadium in Santa Clara provides high-profile visibility for their cause.\u003c/p>\n\u003cp>As security increases for the big game, advocates, local governments and law enforcement agencies are beefing up efforts to curb human coercion ahead of and during the Super Bowl, \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">which has already drawn massive crowds and money\u003c/a> to the Bay Area. In addition, the National Football League, in partnership with the Bay Area Host Committee, is offering its financial support.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>I don’t know if there’ll ever be a day that everyone’s going to talk about human trafficking happening, but I’m going to throw that shot in the dark and attempt to through this powerful platform,” said Cheryl Csiky, executive director of the Portland-based nonprofit In Our Backyard and herself a survivor of human trafficking.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Each year, Csiky travels to Super Bowl host cities for outreach. Around a week before Super Bowl LX, she helped hand out booklets of photos at Santa Clara University featuring three dozen missing kids registered with the National Center for Missing and Exploited Children who are believed to be at risk for exploitation.\u003c/p>\n\u003cp>“The point of our event is to have people visit a convenience store, their regular gas station, bring in these books and get convenience stores to realize they are the eyes and ears of our community,” she said.\u003c/p>\n\u003cfigure id=\"attachment_12072228\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072228\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cheryl Csiky, executive director of In Our Backyard, poses for a portrait in Santa Clara on Feb. 3, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Csiky, last year, 15 out of 36 missing children were recovered within a week of the Super Bowl in New Orleans, the result of coordinated efforts with the Center and law enforcement.\u003c/p>\n\u003cp>“The amount of investment that is provided at the time of these large events is hard to replicate at other times,” said Sharan Dhanoa, director of the South Bay Coalition to End Human Trafficking, one of several local nonprofits that recently received grants to combat the issue from the NFL through the Bay Area Host Committee.\u003c/p>\n\u003cp>Last year, her group and its crisis intervention partners served 361 survivors who met the federal definition of trafficking — that is, forced, fraudulent or coercive labor. Out of 1,800 youth screened for potential signs of trafficking, more than 300 were identified as a possible or clear concern\u003cem>.\u003c/em>[aside postID=news_12071704 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/ICEAgentsMinnesotaGetty.jpg']The \u003ca href=\"https://www.kqed.org/news/10850616/super-bowl-week-puts-spotlight-on-increased-human-trafficking\">last time the Super Bowl\u003c/a> came to the Bay Area in 2016, more than a dozen pimps were arrested, and seven youth, as young as 14, several of whose parents had reported them missing, were reportedly \u003ca href=\"https://www.latimes.com/local/lanow/la-me-ln-super-bowl-prostitution-sweep-20160209-story.html\">rescued\u003c/a> from sexual exploitation in the week leading up to the game.\u003c/p>\n\u003cp>While \u003ca href=\"https://www.mccaininstitute.org/resources/reports/countering-human-trafficking-at-large-sporting-events/\">longstanding research \u003c/a>has not found a large surge in human trafficking during the Super Bowl — something experts posit could be associated with the temporarily heightened scrutiny and media attention — Dhanoa said the multi-jurisdictional cooperation and extra resources it attracts help combat the problem.\u003c/p>\n\u003cp>“You’ve got tens of thousands of people coming to the Bay Area from all over the United States and even other parts of the world,” said Jeff Rosen, district attorney for Santa Clara County. “You wouldn’t think that illegitimate businesses would also seek to profit from that?”\u003c/p>\n\u003cp>His office is leading an anti-trafficking task force comprised of more than 50 law enforcement officers, crime analysts and prosecutors across the region’s nine counties to intercept exploiters through undercover stings, online investigations and lots of overtime. Social workers, nonprofit service providers, the FBI and other \u003ca href=\"https://www.dhs.gov/sites/default/files/publications/19_0905_ops_sear-fact-sheet.pdf\">federal partners\u003c/a> support this effort, too, Rosen said.\u003c/p>\n\u003cp>He added that the task force will prosecute traffickers and \u003cem>not\u003c/em> people selling sex — whether they are exploited or acting independently, though he said he believes the latter represent just a small proportion of those involved in the sex trade.\u003c/p>\n\u003cfigure id=\"attachment_12072226\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072226 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An umbrella reads, “ICE OUT, sex work in” during a rally to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Dominique Roe-Sepowitz, director of Arizona State University’s Office of Sex Trafficking Intervention and Research, the number of “renegade” or independent sex workers — who have always operated without a pimp, for example — might be as low as 10%, with nine out of 10 people arrested on prostitution charges in Phoenix over a decade having been trafficked at some point.\u003c/p>\n\u003cp>Still, operations framed as anti-trafficking tend to expose people selling sex — particularly migrants — to serious legal and \u003ca href=\"https://www.kqed.org/news/12071370/as-bay-area-gears-up-to-host-super-bowl-lx-and-bad-bunny-halftime-show-fears-of-ice-loom\">immigration\u003c/a> risks, said Maxine Doogan, founder of the San Francisco-based Erotic Service Provider Legal, Education and Research Project, which aims to challenge stigmas about sex work and dismantle what the group considers harmful laws.\u003c/p>\n\u003cp>Doogan said she worried that ahead of Super Bowl LX, local police departments’ vice squads would continue to enforce anti-prostitution laws on the books.\u003c/p>\n\u003cfigure id=\"attachment_12072227\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072227\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Maxine Doogan (left), an organizer from Stop the Raids, Reagan (center) and Velveeta (right) from Equity Strippers, who go by pseudonyms to protect their identities, rally together to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You don’t need to arrest somebody for prostitution to rescue them from a situation,” she said. “The sex industry has been taking care of people who are involved in forced labor or in danger for decades. We’ve never had to arrest anybody.”\u003c/p>\n\u003cp>In a statement to KQED, the San José Police Department said its Special Victims Unit uses a “victim-centered, trauma-informed approach to human trafficking enforcement” where individuals involved in prostitution are “treated as potential victims first.”\u003c/p>\n\u003cp>SJPD did not respond to questions about overall prostitution arrest data and protocol for its Vice Unit, which the department’s website \u003ca href=\"https://www.sjpd.org/about-us/organization/office-of-the-chief-of-police/special-investigations-unit\">lists\u003c/a> as the contact for prostitution-related crimes.\u003c/p>\n\u003cp>Rosen said that deterrence and moral obligation matter more than statistics.\u003c/p>\n\u003cp>“If it turns out there were no trafficking victims freed and not a trafficker found during the Super Bowl,” he said, “money well spent.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>For those working to prevent human trafficking throughout the year, \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> at Levi’s Stadium in Santa Clara provides high-profile visibility for their cause.\u003c/p>\n\u003cp>As security increases for the big game, advocates, local governments and law enforcement agencies are beefing up efforts to curb human coercion ahead of and during the Super Bowl, \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">which has already drawn massive crowds and money\u003c/a> to the Bay Area. In addition, the National Football League, in partnership with the Bay Area Host Committee, is offering its financial support.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>I don’t know if there’ll ever be a day that everyone’s going to talk about human trafficking happening, but I’m going to throw that shot in the dark and attempt to through this powerful platform,” said Cheryl Csiky, executive director of the Portland-based nonprofit In Our Backyard and herself a survivor of human trafficking.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Each year, Csiky travels to Super Bowl host cities for outreach. Around a week before Super Bowl LX, she helped hand out booklets of photos at Santa Clara University featuring three dozen missing kids registered with the National Center for Missing and Exploited Children who are believed to be at risk for exploitation.\u003c/p>\n\u003cp>“The point of our event is to have people visit a convenience store, their regular gas station, bring in these books and get convenience stores to realize they are the eyes and ears of our community,” she said.\u003c/p>\n\u003cfigure id=\"attachment_12072228\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072228\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cheryl Csiky, executive director of In Our Backyard, poses for a portrait in Santa Clara on Feb. 3, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Csiky, last year, 15 out of 36 missing children were recovered within a week of the Super Bowl in New Orleans, the result of coordinated efforts with the Center and law enforcement.\u003c/p>\n\u003cp>“The amount of investment that is provided at the time of these large events is hard to replicate at other times,” said Sharan Dhanoa, director of the South Bay Coalition to End Human Trafficking, one of several local nonprofits that recently received grants to combat the issue from the NFL through the Bay Area Host Committee.\u003c/p>\n\u003cp>Last year, her group and its crisis intervention partners served 361 survivors who met the federal definition of trafficking — that is, forced, fraudulent or coercive labor. Out of 1,800 youth screened for potential signs of trafficking, more than 300 were identified as a possible or clear concern\u003cem>.\u003c/em>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The \u003ca href=\"https://www.kqed.org/news/10850616/super-bowl-week-puts-spotlight-on-increased-human-trafficking\">last time the Super Bowl\u003c/a> came to the Bay Area in 2016, more than a dozen pimps were arrested, and seven youth, as young as 14, several of whose parents had reported them missing, were reportedly \u003ca href=\"https://www.latimes.com/local/lanow/la-me-ln-super-bowl-prostitution-sweep-20160209-story.html\">rescued\u003c/a> from sexual exploitation in the week leading up to the game.\u003c/p>\n\u003cp>While \u003ca href=\"https://www.mccaininstitute.org/resources/reports/countering-human-trafficking-at-large-sporting-events/\">longstanding research \u003c/a>has not found a large surge in human trafficking during the Super Bowl — something experts posit could be associated with the temporarily heightened scrutiny and media attention — Dhanoa said the multi-jurisdictional cooperation and extra resources it attracts help combat the problem.\u003c/p>\n\u003cp>“You’ve got tens of thousands of people coming to the Bay Area from all over the United States and even other parts of the world,” said Jeff Rosen, district attorney for Santa Clara County. “You wouldn’t think that illegitimate businesses would also seek to profit from that?”\u003c/p>\n\u003cp>His office is leading an anti-trafficking task force comprised of more than 50 law enforcement officers, crime analysts and prosecutors across the region’s nine counties to intercept exploiters through undercover stings, online investigations and lots of overtime. Social workers, nonprofit service providers, the FBI and other \u003ca href=\"https://www.dhs.gov/sites/default/files/publications/19_0905_ops_sear-fact-sheet.pdf\">federal partners\u003c/a> support this effort, too, Rosen said.\u003c/p>\n\u003cp>He added that the task force will prosecute traffickers and \u003cem>not\u003c/em> people selling sex — whether they are exploited or acting independently, though he said he believes the latter represent just a small proportion of those involved in the sex trade.\u003c/p>\n\u003cfigure id=\"attachment_12072226\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072226 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An umbrella reads, “ICE OUT, sex work in” during a rally to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Dominique Roe-Sepowitz, director of Arizona State University’s Office of Sex Trafficking Intervention and Research, the number of “renegade” or independent sex workers — who have always operated without a pimp, for example — might be as low as 10%, with nine out of 10 people arrested on prostitution charges in Phoenix over a decade having been trafficked at some point.\u003c/p>\n\u003cp>Still, operations framed as anti-trafficking tend to expose people selling sex — particularly migrants — to serious legal and \u003ca href=\"https://www.kqed.org/news/12071370/as-bay-area-gears-up-to-host-super-bowl-lx-and-bad-bunny-halftime-show-fears-of-ice-loom\">immigration\u003c/a> risks, said Maxine Doogan, founder of the San Francisco-based Erotic Service Provider Legal, Education and Research Project, which aims to challenge stigmas about sex work and dismantle what the group considers harmful laws.\u003c/p>\n\u003cp>Doogan said she worried that ahead of Super Bowl LX, local police departments’ vice squads would continue to enforce anti-prostitution laws on the books.\u003c/p>\n\u003cfigure id=\"attachment_12072227\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072227\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Maxine Doogan (left), an organizer from Stop the Raids, Reagan (center) and Velveeta (right) from Equity Strippers, who go by pseudonyms to protect their identities, rally together to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You don’t need to arrest somebody for prostitution to rescue them from a situation,” she said. “The sex industry has been taking care of people who are involved in forced labor or in danger for decades. We’ve never had to arrest anybody.”\u003c/p>\n\u003cp>In a statement to KQED, the San José Police Department said its Special Victims Unit uses a “victim-centered, trauma-informed approach to human trafficking enforcement” where individuals involved in prostitution are “treated as potential victims first.”\u003c/p>\n\u003cp>SJPD did not respond to questions about overall prostitution arrest data and protocol for its Vice Unit, which the department’s website \u003ca href=\"https://www.sjpd.org/about-us/organization/office-of-the-chief-of-police/special-investigations-unit\">lists\u003c/a> as the contact for prostitution-related crimes.\u003c/p>\n\u003cp>Rosen said that deterrence and moral obligation matter more than statistics.\u003c/p>\n\u003cp>“If it turns out there were no trafficking victims freed and not a trafficker found during the Super Bowl,” he said, “money well spent.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "how-the-super-bowl-will-affect-the-south-bay",
"title": "How the Super Bowl Will Affect the South Bay",
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"content": "\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">On Sunday, the New England Patriots and Seattle Seahawks will play in the Super Bowl at Levi’s Stadium in Santa Clara. Super Bowl LX is projected to draw 90,000 visitors to the Bay Area, and up to $630 million in economic benefits for the entire region. But it’s the South Bay that will feel the most disruptions to daily life.\u003c/span>\u003c/span>\u003c/p>\n\u003cp data-encore-id=\"text\" data-slate-node=\"element\">\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC9766718772&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\n\u003c/p>\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cstrong>Links:\u003c/strong>\u003c/span>\u003c/span>\u003c/p>\n\u003cul class=\"sc-kYxDKI gGqGON\" data-slate-node=\"element\" data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMk9uJTIwU3VuZGF5JTJDJTIwdGhlJTIwTmV3JTIwRW5nbGFuZCUyMFBhdHJpb3RzJTIwYW5kJTIwU2VhdHRsZSUyMFNlYWhhd2tzJTIwd2lsbCUyMHBsYXklMjBpbiUyMHRoZSUyMFN1cGVyJTIwQm93bCUyMGF0JTIwTGV2aSVFMiU4MCU5OXMlMjBTdGFkaXVtJTIwaW4lMjBTYW50YSUyMENsYXJhLiUyMFN1cGVyJTIwQm93bCUyMExYJTIwaXMlMjBwcm9qZWN0ZWQlMjB0byUyMGRyYXclMjA5MCUyQzAwMCUyMHZpc2l0b3JzJTIwdG8lMjB0aGUlMjBCYXklMjBBcmVhJTJDJTIwYW5kJTIwdXAlMjB0byUyMCUyNDYzMCUyMG1pbGxpb24lMjBpbiUyMGVjb25vbWljJTIwYmVuZWZpdHMlMjBmb3IlMjB0aGUlMjBlbnRpcmUlMjByZWdpb24uJTIwQnV0JTIwaXQncyUyMHRoZSUyMFNvdXRoJTIwQmF5JTIwdGhhdCUyMHdpbGwlMjBmZWVsJTIwdGhlJTIwbW9zdCUyMGRpc3J1cHRpb25zJTIwdG8lMjBkYWlseSUyMGxpZmUuJTIyJTdEJTVEJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkxpbmtzJTNBJTIyJTJDJTIyYm9sZCUyMiUzQXRydWUlN0QlNUQlN0QlMkMlN0IlMjJ0eXBlJTIyJTNBJTIyYnVsbGV0ZWQtbGlzdCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMmxpc3QtaXRlbSUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMmxpbmslMjIlMkMlMjJ1cmwlMjIlM0ElMjJodHRwcyUzQSUyRiUyRnd3dy5rcWVkLm9yZyUyRm5ld3MlMkYxMjA3MTkzMSUyRnRoZS1zdXBlci1ib3dsLXBhcnR5LWlzLWhlcmUtZmFucy1hcmUtZXhjaXRlZC1ldmVuLWlmLWl0cy1zZWFoYXdrcy12ZXJzdXMtcGF0cmlvdHMlMjIlMkMlMjJ0YXJnZXQlMjIlM0FudWxsJTJDJTIycmVsJTIyJTNBbnVsbCUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlRoZSUyMFN1cGVyJTIwQm93bCUyMFBhcnR5JTIwSXMlMjBIZXJlLiUyMEZhbnMlMjBBcmUlMjBFeGNpdGVkJTJDJTIwRXZlbiUyMGlmJTIwSXQlRTIlODAlOTlzJTIwU2VhaGF3a3MlMjB2cyUyMFBhdHJpb3RzJTIyJTJDJTIydW5kZXJsaW5lJTIyJTNBdHJ1ZSU3RCU1RCU3RCU1RCU3RCU1RCU3RCUyQyU3QiUyMnR5cGUlMjIlM0ElMjJsaXN0LWl0ZW0lMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnR5cGUlMjIlM0ElMjJsaW5rJTIyJTJDJTIydXJsJTIyJTNBJTIyaHR0cHMlM0ElMkYlMkZ3d3cua3FlZC5vcmclMkZuZXdzJTJGMTIwNzE5MjglMkZzdXBlci1ib3dsLXRpY2tldHMtc2FudGEtY2xhcmEtMjAyNi1zY2FtLWZyYXVkLXdhcm5pbmclMjIlMkMlMjJ0YXJnZXQlMjIlM0FudWxsJTJDJTIycmVsJTIyJTNBbnVsbCUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlN1cGVyJTIwQm93bCUyMExYJTIwVGlja2V0cyUzQSUyMERvbiVFMiU4MCU5OXQlMjBGYWxsJTIwZm9yJTIwYW4lMjAoRXhwZW5zaXZlKSUyMFNjYW0lMjIlMkMlMjJ1bmRlcmxpbmUlMjIlM0F0cnVlJTdEJTVEJTdEJTVEJTdEJTVEJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMmxpc3QtaXRlbSUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMmxpbmslMjIlMkMlMjJ1cmwlMjIlM0ElMjJodHRwcyUzQSUyRiUyRnd3dy5rcWVkLm9yZyUyRm5ld3MlMkYxMjA3MTcwNCUyRmljZS1zdXBlci1ib3dsLWltbWlncmF0aW9uLWVuZm9yY2VtZW50LXNhbnRhLWNsYXJhLXNhbi1mcmFuY2lzY28tYmF5LWFyZWEtMjAyNiUyMiUyQyUyMnRhcmdldCUyMiUzQW51bGwlMkMlMjJyZWwlMjIlM0FudWxsJTJDJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJ0ZXh0JTIyJTNBJTIySUNFJTIwYXQlMjB0aGUlMjBTdXBlciUyMEJvd2wlM0ElMjBXaGF0JTIwV2UlMjBLbm93JTIwUmlnaHQlMjBOb3clMjIlMkMlMjJ1bmRlcmxpbmUlMjIlM0F0cnVlJTdEJTVEJTdEJTVEJTdEJTVEJTdEJTJDJTdCJTIydHlwZSUyMiUzQSUyMmxpc3QtaXRlbSUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydHlwZSUyMiUzQSUyMmxpbmslMjIlMkMlMjJ1cmwlMjIlM0ElMjJodHRwcyUzQSUyRiUyRnd3dy5rcWVkLm9yZyUyRm5ld3MlMkYxMjA3MTg4MiUyRjctdGhpbmdzLXRvLWtub3ctYWJvdXQtdGhlLWNvbXBsaWNhdGVkLXJlbGF0aW9uc2hpcC1iZXR3ZWVuLXNhbnRhLWNsYXJhLWFuZC10aGUtNDllcnMlMjIlMkMlMjJ0YXJnZXQlMjIlM0FudWxsJTJDJTIycmVsJTIyJTNBbnVsbCUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMjclMjBUaGluZ3MlMjB0byUyMEtub3clMjBBYm91dCUyMHRoZSUyMENvbXBsaWNhdGVkJTIwUmVsYXRpb25zaGlwJTIwQmV0d2VlbiUyMFNhbnRhJTIwQ2xhcmElMjBhbmQlMjB0aGUlMjA0OWVycyUyMiUyQyUyMnVuZGVybGluZSUyMiUzQXRydWUlN0QlNUQlN0QlNUQlN0QlNUQlN0QlNUQlN0QlNUQ=\">\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071931/the-super-bowl-party-is-here-fans-are-excited-even-if-its-seahawks-versus-patriots\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071928/super-bowl-tickets-santa-clara-2026-scam-fraud-warning\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>Super Bowl LX Tickets: Don’t Fall for an (Expensive) Scam\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>ICE at the Super Bowl: What We Know Right Now\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071882/7-things-to-know-about-the-complicated-relationship-between-santa-clara-and-the-49ers\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>7 Things to Know About the Complicated Relationship Between Santa Clara and the 49ers\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003ci>This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/i>\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:01:11] \u003c/em>Last week on my commute home, there were already signs of the Bay Area getting ready for Super Bowl 60, with trucks placing all kinds of signage around the San Francisco Ferry Building. The Bay Area is hosting Super Bowl Sixty with Bad Bunny playing the halftime show at Levi’s Stadium in Santa Clara. 90,000 visitors are expected to come here. Bringing with them up to an estimated $630 million in potential revenue for the region. And while cities across the Bay are hoping to get in on the action, it’s really the South Bay that will experience the most disruption to daily life.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:01:57] \u003c/em>So even if you’re just a person like taking VTA and has no interest in the Super Bowl, you’re gonna be exposed to it. And folks, you know, walking on the streets are gonna see it.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:07] \u003c/em>So today, we’re gonna sit down with KQED’s South Bay digital editor and reporter, Joseph Jeha, to talk about how Super Bowl 60 will affect daily life in the South Bay.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:58] \u003c/em>You live in the South Bay, Joseph. Are you already starting to feel and see the presence of the Super Bowl where you live?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:03:07] \u003c/em>Absolutely. It was a big day a couple weeks ago when they actually hung the Super Bowl sign on Levi’s Stadium, right? It’s a massive banner, essentially. The City Hall Rotunda in San Jose has an SJ-26 logo on it and that’s kind of celebrating the Super Bowl, the World Cup. So yeah, so that has been a big part of it, just like the visuals are changing. And even the VTA trains and busses have extensive, you know, wraps, especially in the Santa Clara area that say, like, take VTA to the game and have these very, like you know detailed NFL graphics in a lot of different colors kind of grabbing the eye. Even if the 49ers are not in the Super Bowl, you’ve got locals in San Jose and the South Bay who want to see what this is all going to be like.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:04:01] \u003c/em>Yeah, lots of hyping up for the main event on Sunday, it feels like, and I guess like being in the center sort of of all of the action, Joseph, what’s your sense so far of how people are feeling? Like, what is the vibe? It seems sort of like a lot of people really wanna get in on the action.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:20] \u003c/em>It’s something that can’t be ignored, right? If you run a city, if you run to a tourism bureau, if you are trying to be in the business of making sure your city is well promoted and well seen during this week, this is the event to take advantage of.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:35] \u003c/em>This is a historic moment for us in Santa Clara, being first to host the Super Bowl and FIFA in the same year.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:43] \u003c/em>My colleague Sydney Johnson spoke with Christine Lawson. She’s the CEO of Discover Santa Clara. And that’s basically the city’s marketing organization. And she told us about their efforts.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:54] \u003c/em>We want a bigger slice of the pie. There’s so much to do before the game and after the game. Most people are coming in on Friday and not leaving till Monday after the games. So we really wanna make sure that we get them in and out of the stadium to explore.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:14] \u003c/em>San Francisco garners a lot of the attention, but I think South Bay cities and maybe other cities in the region have done a more intentional job this time around of hoping to make themselves kind of a more of a centerpiece of the action.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:05:33] \u003c/em>Joseph, one of the reasons why we wanted to talk to you about the Super Bowl is because there’s going to be just a lot of impacts in the South Bay if you live there, whether or not you care about the super bowl and whether or you plan to watch the game itself. What are the different ways that the Superbowl is going to impact daily life for people in the south bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:58] \u003c/em>Certainly you’re going to see more people in the urban core areas. Even though San Francisco might have many more hotels and bigger convention spaces than the South Bay, certainly all of downtown San Jose is gonna be booked up. We’re also seeing musical events coming to the South Bay, obviously San Jose has made a big deal of promoting Kehlani as its headlining performer, a local Grammy award-winning artist, expected to bring thousands to downtown San Jose, with the convention center activated, you might see more traffic. And more delays just kind of getting around into the core business areas where people might work or need to go after school or need to go shopping. Increased transit ridership is expected. So if you’re a person who normally takes a VTA bus or train, like a light rail train or even a Cal train, right, to and from San Francisco and the peninsula spots, you’re probably going to see more people. You might even start seeing some folks wearing some NFL badges walking around your city.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:02] \u003c/em>And definitely more security and police presence, I imagine.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:07:07] \u003c/em>Yeah, certainly you would see more law enforcement, especially in Santa Clara. We saw the Santa Clara County Sheriff’s Office putting out video clips and media, kind of doing the promotional work on their own and saying, like, look out for more people in uniform. Look out for bomb-sniffing dogs. Look out, all of our officers are gonna be out there. They’re gonna be clearly identified and we’re doing this work for the people of the South Bay and the Bay Area to make sure that this event goes off without a hitch.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:36] \u003c/em>I do want to zoom in to some of these impacts to the local community, especially around tourism and these financial opportunities that a lot of locals see in the Super Bowl. Are there any efforts, Joseph, to help local businesses really tap into the potential benefits of the Super Bowl’s presence here.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:00] \u003c/em>I think yes and no. Around Levi’s Stadium, there’s this like four-mile radius clean zone. That’s what the NFL calls it. They put it into place the last time there was a Super Bowl there. And that is affecting, you know, vendors and business owners, quote unquote, unauthorized. Vendors and businesses can’t sell there. Even if they have permits from the cities and they’re like totally like vetted normally, They’re not going to be allowed for the NFL So even people’s community in Santa Clara is changing, especially if you’re in that area closest to the stadium. I have attended business meetings put on by the city of San Jose, get your questions answered type of event, but I also heard some frustration at that meeting. We heard frustrations from people who speak English as a second language, folks who are older, who say they don’t really know how to use some of these internet signups as well.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:08:52] \u003c/em>It’s a family business. My dad started 15 years ago.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:58] \u003c/em>I spoke with Israel Garcia and Alma Gonzalez and they run a food truck in San Jose’s Spartan Keys neighborhood. What’s some of your most popular items?\u003c/p>\n\u003cp>\u003cb>Israel Garcia: \u003c/b>\u003cem>[00:09:09] \u003c/em>Tacos de birria, el consomé y las quesavirias que también se hicieron muy populares\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:09:15] \u003c/em>They’ve been running it for almost 15 years. They’re very well-liked in their neighborhood. They had considered maybe moving their truck or getting closer to Santa Clara to the stadium to sell their food on the day of. But because of that clean zone I mentioned, because of the four-mile radius, they had told me, well, we actually think we’d be so far from the stadium it probably wouldn’t actually be an economic benefit for us to go there.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:09:40] \u003c/em>No, we are not moving. We went to a meeting with City Hall and everything and they are asking for a lot of requirements and it’s going to be kind of far from the place of the Super Bowl. So I think for us it won’t be any change.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:10:03] \u003c/em>It seems like from the conversations you’ve had with local business owners, immigrant business owners in the South Bay, it doesn’t totally feel like they have been given a ton of opportunity to really tap into and participate in all of the action, at least easily.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:10:23] \u003c/em>Yeah, I think you’re kind of hitting on a really important, I think, like storyline and maybe a sensitive nerve here in the South Bay, which is just the San Jose apparatus is working hard to bring a lot of activity and engagement. And then of course, they want to draw people to their well established entertainment zones like San Pedro Square, which has also in downtown just down the street from City Hall. But we’ve heard from some folks that, you know, this benefit that the city is working so hard for in San Jose, for example, they’re not seeing an effort to spread that goodwill and that attention and that promotion kind of beyond the confines of downtown.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:11:08] \u003c/em>I want to also talk, Joseph, of course, about security and the potential of a federal law enforcement presence. Obviously, we know the South Bay is a huge immigrant community. ICE is very much on people’s minds, given what’s been going on in Minnesota. What do we know about federal immigration enforcement at the Super Bowl?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:11:31] \u003c/em>All kinds of officials who we’ve all been asking the same questions, they’re telling us that as far as they know, they don’t expect there to be a big surge or any kind of over-the-top presence of these federal agents. But they’re making it clear that federal agents like ICE, like Customs and Border Patrol, they are generally and usually a part of the security plan for an event like the Super Bowl.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:11:58] \u003c/em>I dont expect an ice enforcement at the game.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:01] \u003c/em>My colleague Brian Watt, you know, spoke directly with Cory Morgan, who’s the police chief in the city of Santa Clara.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:12:09] \u003c/em>So my expectation is we will see the standard deployment for public safety that we see every year at every Super Bowl. And we’re going to do it this year with tremendous federal partnerships.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:21] \u003c/em>I think it’s important to note though, federal agencies like DHS, they do not share, typically, their operation plans with local police, local county sheriffs, et cetera. So I don’t want to be spreading any kind of fear or anything like that or making things up. It’s just, it’s clear that when these operations have happened elsewhere, even when there’s not a Super Bowl, locals are not really getting like a significant heads up.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:12:47] \u003c/em>So the Super Bowl is on Sunday, what will you be watching till then, especially in the South Bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:55] \u003c/em>I am very interested to see what the South Bay community wants to say to Donald Trump and to the federal administration. In the ramp up to this week, there’s also been a series of events to protest his aggressive immigration and customs enforcement pushes in cities around the country, of course, most notably in Minneapolis. Locals here are trying to use this event to bring attention to what they believe is a horrendous, inhumane approach to immigration enforcement and one that is causing havoc across the country. So, I am interested to see what local response is organized and how that is received. Separately, when I’m out and about in downtown San Jose, when I am near the stadium on the day of, when I’ll be around the stadium area and talking to folks that day, I am looking to see how well this all goes off. Will it go off without a hitch in terms of moving thousands of people around? Will it off as an event that just goes smoothly?\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:03] \u003c/em>I know, Joseph, you grew up as an Oakland Raiders fan, but do you have any stake at all in who wins, New England or Seattle?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:12] \u003c/em>Yeah, I did grow up as an Oakland Raiders fan, and that means I’m contractually obligated to not root for the Patriots. So I’ll kind of be pulling for the Seahawks, but yeah, I don’t have a dog in this fight. But certainly I’m not rooting for the patriots.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:31] \u003c/em>Thank you so much, Joseph, for breaking this all down for us. Yeah, hope things go smoothly for you all in the South Bay this weekend.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:39] \u003c/em>Thanks Ericka, it’s been fun talking to you about it.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ci>Some members of the KQED podcast team are represented by The Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco-Northern California Local.\u003c/i>\u003c/p>\n\n",
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But it’s the South Bay that will feel the most disruptions to daily life.\u003c/span>\u003c/span>\u003c/p>\n\u003cp data-encore-id=\"text\" data-slate-node=\"element\">\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC9766718772&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\n\u003c/p>\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cstrong>Links:\u003c/strong>\u003c/span>\u003c/span>\u003c/p>\n\u003cul class=\"sc-kYxDKI gGqGON\" data-slate-node=\"element\" 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data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071931/the-super-bowl-party-is-here-fans-are-excited-even-if-its-seahawks-versus-patriots\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071928/super-bowl-tickets-santa-clara-2026-scam-fraud-warning\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>Super Bowl LX Tickets: Don’t Fall for an (Expensive) Scam\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>ICE at the Super Bowl: What We Know Right Now\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071882/7-things-to-know-about-the-complicated-relationship-between-santa-clara-and-the-49ers\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>7 Things to Know About the Complicated Relationship Between Santa Clara and the 49ers\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003ci>This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/i>\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:01:11] \u003c/em>Last week on my commute home, there were already signs of the Bay Area getting ready for Super Bowl 60, with trucks placing all kinds of signage around the San Francisco Ferry Building. The Bay Area is hosting Super Bowl Sixty with Bad Bunny playing the halftime show at Levi’s Stadium in Santa Clara. 90,000 visitors are expected to come here. Bringing with them up to an estimated $630 million in potential revenue for the region. And while cities across the Bay are hoping to get in on the action, it’s really the South Bay that will experience the most disruption to daily life.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:01:57] \u003c/em>So even if you’re just a person like taking VTA and has no interest in the Super Bowl, you’re gonna be exposed to it. And folks, you know, walking on the streets are gonna see it.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:07] \u003c/em>So today, we’re gonna sit down with KQED’s South Bay digital editor and reporter, Joseph Jeha, to talk about how Super Bowl 60 will affect daily life in the South Bay.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:58] \u003c/em>You live in the South Bay, Joseph. Are you already starting to feel and see the presence of the Super Bowl where you live?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:03:07] \u003c/em>Absolutely. It was a big day a couple weeks ago when they actually hung the Super Bowl sign on Levi’s Stadium, right? It’s a massive banner, essentially. The City Hall Rotunda in San Jose has an SJ-26 logo on it and that’s kind of celebrating the Super Bowl, the World Cup. So yeah, so that has been a big part of it, just like the visuals are changing. And even the VTA trains and busses have extensive, you know, wraps, especially in the Santa Clara area that say, like, take VTA to the game and have these very, like you know detailed NFL graphics in a lot of different colors kind of grabbing the eye. Even if the 49ers are not in the Super Bowl, you’ve got locals in San Jose and the South Bay who want to see what this is all going to be like.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:04:01] \u003c/em>Yeah, lots of hyping up for the main event on Sunday, it feels like, and I guess like being in the center sort of of all of the action, Joseph, what’s your sense so far of how people are feeling? Like, what is the vibe? It seems sort of like a lot of people really wanna get in on the action.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:20] \u003c/em>It’s something that can’t be ignored, right? If you run a city, if you run to a tourism bureau, if you are trying to be in the business of making sure your city is well promoted and well seen during this week, this is the event to take advantage of.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:35] \u003c/em>This is a historic moment for us in Santa Clara, being first to host the Super Bowl and FIFA in the same year.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:43] \u003c/em>My colleague Sydney Johnson spoke with Christine Lawson. She’s the CEO of Discover Santa Clara. And that’s basically the city’s marketing organization. And she told us about their efforts.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:54] \u003c/em>We want a bigger slice of the pie. There’s so much to do before the game and after the game. Most people are coming in on Friday and not leaving till Monday after the games. So we really wanna make sure that we get them in and out of the stadium to explore.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:14] \u003c/em>San Francisco garners a lot of the attention, but I think South Bay cities and maybe other cities in the region have done a more intentional job this time around of hoping to make themselves kind of a more of a centerpiece of the action.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:05:33] \u003c/em>Joseph, one of the reasons why we wanted to talk to you about the Super Bowl is because there’s going to be just a lot of impacts in the South Bay if you live there, whether or not you care about the super bowl and whether or you plan to watch the game itself. What are the different ways that the Superbowl is going to impact daily life for people in the south bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:58] \u003c/em>Certainly you’re going to see more people in the urban core areas. Even though San Francisco might have many more hotels and bigger convention spaces than the South Bay, certainly all of downtown San Jose is gonna be booked up. We’re also seeing musical events coming to the South Bay, obviously San Jose has made a big deal of promoting Kehlani as its headlining performer, a local Grammy award-winning artist, expected to bring thousands to downtown San Jose, with the convention center activated, you might see more traffic. And more delays just kind of getting around into the core business areas where people might work or need to go after school or need to go shopping. Increased transit ridership is expected. So if you’re a person who normally takes a VTA bus or train, like a light rail train or even a Cal train, right, to and from San Francisco and the peninsula spots, you’re probably going to see more people. You might even start seeing some folks wearing some NFL badges walking around your city.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:02] \u003c/em>And definitely more security and police presence, I imagine.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:07:07] \u003c/em>Yeah, certainly you would see more law enforcement, especially in Santa Clara. We saw the Santa Clara County Sheriff’s Office putting out video clips and media, kind of doing the promotional work on their own and saying, like, look out for more people in uniform. Look out for bomb-sniffing dogs. Look out, all of our officers are gonna be out there. They’re gonna be clearly identified and we’re doing this work for the people of the South Bay and the Bay Area to make sure that this event goes off without a hitch.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:36] \u003c/em>I do want to zoom in to some of these impacts to the local community, especially around tourism and these financial opportunities that a lot of locals see in the Super Bowl. Are there any efforts, Joseph, to help local businesses really tap into the potential benefits of the Super Bowl’s presence here.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:00] \u003c/em>I think yes and no. Around Levi’s Stadium, there’s this like four-mile radius clean zone. That’s what the NFL calls it. They put it into place the last time there was a Super Bowl there. And that is affecting, you know, vendors and business owners, quote unquote, unauthorized. Vendors and businesses can’t sell there. Even if they have permits from the cities and they’re like totally like vetted normally, They’re not going to be allowed for the NFL So even people’s community in Santa Clara is changing, especially if you’re in that area closest to the stadium. I have attended business meetings put on by the city of San Jose, get your questions answered type of event, but I also heard some frustration at that meeting. We heard frustrations from people who speak English as a second language, folks who are older, who say they don’t really know how to use some of these internet signups as well.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:08:52] \u003c/em>It’s a family business. My dad started 15 years ago.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:58] \u003c/em>I spoke with Israel Garcia and Alma Gonzalez and they run a food truck in San Jose’s Spartan Keys neighborhood. What’s some of your most popular items?\u003c/p>\n\u003cp>\u003cb>Israel Garcia: \u003c/b>\u003cem>[00:09:09] \u003c/em>Tacos de birria, el consomé y las quesavirias que también se hicieron muy populares\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:09:15] \u003c/em>They’ve been running it for almost 15 years. They’re very well-liked in their neighborhood. They had considered maybe moving their truck or getting closer to Santa Clara to the stadium to sell their food on the day of. But because of that clean zone I mentioned, because of the four-mile radius, they had told me, well, we actually think we’d be so far from the stadium it probably wouldn’t actually be an economic benefit for us to go there.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:09:40] \u003c/em>No, we are not moving. We went to a meeting with City Hall and everything and they are asking for a lot of requirements and it’s going to be kind of far from the place of the Super Bowl. So I think for us it won’t be any change.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:10:03] \u003c/em>It seems like from the conversations you’ve had with local business owners, immigrant business owners in the South Bay, it doesn’t totally feel like they have been given a ton of opportunity to really tap into and participate in all of the action, at least easily.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:10:23] \u003c/em>Yeah, I think you’re kind of hitting on a really important, I think, like storyline and maybe a sensitive nerve here in the South Bay, which is just the San Jose apparatus is working hard to bring a lot of activity and engagement. And then of course, they want to draw people to their well established entertainment zones like San Pedro Square, which has also in downtown just down the street from City Hall. But we’ve heard from some folks that, you know, this benefit that the city is working so hard for in San Jose, for example, they’re not seeing an effort to spread that goodwill and that attention and that promotion kind of beyond the confines of downtown.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:11:08] \u003c/em>I want to also talk, Joseph, of course, about security and the potential of a federal law enforcement presence. Obviously, we know the South Bay is a huge immigrant community. ICE is very much on people’s minds, given what’s been going on in Minnesota. What do we know about federal immigration enforcement at the Super Bowl?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:11:31] \u003c/em>All kinds of officials who we’ve all been asking the same questions, they’re telling us that as far as they know, they don’t expect there to be a big surge or any kind of over-the-top presence of these federal agents. But they’re making it clear that federal agents like ICE, like Customs and Border Patrol, they are generally and usually a part of the security plan for an event like the Super Bowl.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:11:58] \u003c/em>I dont expect an ice enforcement at the game.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:01] \u003c/em>My colleague Brian Watt, you know, spoke directly with Cory Morgan, who’s the police chief in the city of Santa Clara.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:12:09] \u003c/em>So my expectation is we will see the standard deployment for public safety that we see every year at every Super Bowl. And we’re going to do it this year with tremendous federal partnerships.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:21] \u003c/em>I think it’s important to note though, federal agencies like DHS, they do not share, typically, their operation plans with local police, local county sheriffs, et cetera. So I don’t want to be spreading any kind of fear or anything like that or making things up. It’s just, it’s clear that when these operations have happened elsewhere, even when there’s not a Super Bowl, locals are not really getting like a significant heads up.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:12:47] \u003c/em>So the Super Bowl is on Sunday, what will you be watching till then, especially in the South Bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:55] \u003c/em>I am very interested to see what the South Bay community wants to say to Donald Trump and to the federal administration. In the ramp up to this week, there’s also been a series of events to protest his aggressive immigration and customs enforcement pushes in cities around the country, of course, most notably in Minneapolis. Locals here are trying to use this event to bring attention to what they believe is a horrendous, inhumane approach to immigration enforcement and one that is causing havoc across the country. So, I am interested to see what local response is organized and how that is received. Separately, when I’m out and about in downtown San Jose, when I am near the stadium on the day of, when I’ll be around the stadium area and talking to folks that day, I am looking to see how well this all goes off. Will it go off without a hitch in terms of moving thousands of people around? Will it off as an event that just goes smoothly?\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:03] \u003c/em>I know, Joseph, you grew up as an Oakland Raiders fan, but do you have any stake at all in who wins, New England or Seattle?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:12] \u003c/em>Yeah, I did grow up as an Oakland Raiders fan, and that means I’m contractually obligated to not root for the Patriots. So I’ll kind of be pulling for the Seahawks, but yeah, I don’t have a dog in this fight. But certainly I’m not rooting for the patriots.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:31] \u003c/em>Thank you so much, Joseph, for breaking this all down for us. Yeah, hope things go smoothly for you all in the South Bay this weekend.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:39] \u003c/em>Thanks Ericka, it’s been fun talking to you about it.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> will bring tens of thousands of football fans to the Bay Area for Sunday’s game in Santa Clara.\u003c/p>\n\u003cp>And maybe there’s a part of you that’s tempted to try to snag a last-minute ticket yourself to watch the Seattle Seahawks face off against the New England Patriots at Levi’s Stadium — especially if you can somehow find a deal on a seat?\u003c/p>\n\u003cp>Not so fast. At the time of writing, the cheapest ticket for Super Bowl LX available \u003ca href=\"https://www.stubhub.com/super-bowl-santa-clara-tickets-2-8-2026/event/157245215/?backUrl=%2Fsuper-bowl-tickets%2Fgrouping%2F542&quantity=1§ions=677398&ticketClasses=31353&rows=&seats=&seatTypes=&listingQty=\">on StubHub\u003c/a> was at least $5,200, and something much closer to the field can range from $8,000 all the way up to $17,000. So with such hefty price tags, local officials have issued recommendations to avoid falling for scammers who are selling fake tickets online — or outside Levi’s Stadium itself.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“If you’re buying from a stranger, the chance of that being a scam is very high, and you’re going to end up losing all your money,” Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.\u003c/p>\n\u003cp>“And then it won’t be ‘the Patriots lost’ or ‘the Seahawks lost,’” he warned. “It’ll be you who lost, and we don’t want that to happen.”\u003c/p>\n\u003cp>Keep reading for how to spot a Super Bowl ticket scam, and what to do if you’re targeted. And rest assured: \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">there are still plenty of ways to watch the Super Bowl in the Bay Area for free\u003c/a> – or for a fraction of the cost of a Levi’s Stadium ticket, real or fake.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#IgotscammedforaSuperBowlticketWhatcanIdo\">I got scammed for a Super Bowl ticket. What can I do?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>Why should I stick to the reputable third-party sites?\u003c/h2>\n\u003cp>StubHub, SeatGeek, TicketMaster and SuiteHop are some of the verified websites where folks are reselling their tickets. But once you make contact with a seller, Gibbons-Shapiro said, make sure you make the purchase \u003cem>on \u003c/em>the website through which you contacted this person — and not on another platform.\u003c/p>\n\u003cp>Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App, but this suggestion is motivated by the fact that it’s easier for them to keep your money that way.\u003c/p>\n\u003cfigure id=\"attachment_12071979\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071979 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stick to verified sites like StubHub, SeatGeek, Ticketmaster or SuiteHop when buying resale tickets — and always complete the purchase on the same platform where you connected with the seller. \u003ccite>(D3sign/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You should never do that because you don’t know this person, and you should never make a side deal off of a reputable site,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>And if folks are planning to show up to Levi’s Stadium on Super Bowl Sunday to look for scalpers, they should keep in mind that reselling tickets on stadium grounds is actually \u003ca href=\"https://codes.findlaw.com/ca/penal-code/pen-sect-346/#:~:text=Any%20person%20who%2C%20without%20the,is%20guilty%20of%20a%20misdemeanor.\">a misdemeanor\u003c/a> in California. And even if the scalper is offering you a \u003cem>really \u003c/em>good deal, that’s still a reason to be suspicious.\u003c/p>\n\u003cp>“Please don’t show up to the Super Bowl expecting to buy a ticket to get in,” Gibbons-Shapiro said. “Because the likelihood that you’re going to buy a fake ticket and lose all your money is very high.”\u003c/p>\n\u003ch2>How do I know if the tickets I’m being offered are real?\u003c/h2>\n\u003cp>Super Bowl tickets are known to feature colorful designs that change each year, with a list of past games on the backside. But scammers are very good at copying this design when making fake tickets, Gibbons-Shapiro said — meaning “we can’t give you any advice about how to tell the difference between a real ticket and a fake ticket,” he said.[aside postID=news_12071704 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/ICEAgentsMinnesotaGetty.jpg']“The fact that it looks real does not mean that it’s real,” cautioned Gibbons-Shapiro.\u003c/p>\n\u003cp>That’s why it’s important to buy your ticket on a third-party ticket resale site that will deliver the ticket directly to you. Platforms like WhatsApp or Facebook Marketplace usually will not verify if what’s being offered is what’s actually sold.\u003c/p>\n\u003cp>And even if you’re using reliable third-party sites, check the reseller’s refund policy to see whether they offer a guarantee regarding the authenticity and timely arrival of the tickets.\u003c/p>\n\u003ch2>\u003ca id=\"IgotscammedforaSuperBowlticketWhatcanIdo\">\u003c/a>I just got scammed. What can I do?\u003c/h2>\n\u003cp>First of all, make sure to document all your communication with the person who promised to sell you a ticket — and take screenshots of those messages in case they attempt to delete anything from their end.\u003c/p>\n\u003cp>\u003cstrong>If you were scammed online or over the phone:\u003c/strong>\u003c/p>\n\u003cp>You can then report the situation to your local police department, as the city where you live is where the crime took place.\u003c/p>\n\u003cp>\u003cstrong>If you bought the fake ticket in person from a scalper: \u003c/strong>\u003c/p>\n\u003cp>Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>You can also file a complaint with the \u003ca href=\"https://oag.ca.gov/contact/consumer-complaint-against-business-or-company\">California Attorney General’s office\u003c/a> or the \u003ca href=\"https://www.bbb.org/file-a-complaint\">Better Business Bureau\u003c/a>.\u003c/p>\n\u003cp>Gibbons-Shapiro said his office is ready to prosecute anyone who sells fake Super Bowl tickets, adding that he would consider that to be a felony. “That’s something that we’re going to prosecute and hold you accountable for,” he said.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> will bring tens of thousands of football fans to the Bay Area for Sunday’s game in Santa Clara.\u003c/p>\n\u003cp>And maybe there’s a part of you that’s tempted to try to snag a last-minute ticket yourself to watch the Seattle Seahawks face off against the New England Patriots at Levi’s Stadium — especially if you can somehow find a deal on a seat?\u003c/p>\n\u003cp>Not so fast. At the time of writing, the cheapest ticket for Super Bowl LX available \u003ca href=\"https://www.stubhub.com/super-bowl-santa-clara-tickets-2-8-2026/event/157245215/?backUrl=%2Fsuper-bowl-tickets%2Fgrouping%2F542&quantity=1§ions=677398&ticketClasses=31353&rows=&seats=&seatTypes=&listingQty=\">on StubHub\u003c/a> was at least $5,200, and something much closer to the field can range from $8,000 all the way up to $17,000. So with such hefty price tags, local officials have issued recommendations to avoid falling for scammers who are selling fake tickets online — or outside Levi’s Stadium itself.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“If you’re buying from a stranger, the chance of that being a scam is very high, and you’re going to end up losing all your money,” Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.\u003c/p>\n\u003cp>“And then it won’t be ‘the Patriots lost’ or ‘the Seahawks lost,’” he warned. “It’ll be you who lost, and we don’t want that to happen.”\u003c/p>\n\u003cp>Keep reading for how to spot a Super Bowl ticket scam, and what to do if you’re targeted. And rest assured: \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">there are still plenty of ways to watch the Super Bowl in the Bay Area for free\u003c/a> – or for a fraction of the cost of a Levi’s Stadium ticket, real or fake.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#IgotscammedforaSuperBowlticketWhatcanIdo\">I got scammed for a Super Bowl ticket. What can I do?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>Why should I stick to the reputable third-party sites?\u003c/h2>\n\u003cp>StubHub, SeatGeek, TicketMaster and SuiteHop are some of the verified websites where folks are reselling their tickets. But once you make contact with a seller, Gibbons-Shapiro said, make sure you make the purchase \u003cem>on \u003c/em>the website through which you contacted this person — and not on another platform.\u003c/p>\n\u003cp>Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App, but this suggestion is motivated by the fact that it’s easier for them to keep your money that way.\u003c/p>\n\u003cfigure id=\"attachment_12071979\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071979 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stick to verified sites like StubHub, SeatGeek, Ticketmaster or SuiteHop when buying resale tickets — and always complete the purchase on the same platform where you connected with the seller. \u003ccite>(D3sign/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You should never do that because you don’t know this person, and you should never make a side deal off of a reputable site,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>And if folks are planning to show up to Levi’s Stadium on Super Bowl Sunday to look for scalpers, they should keep in mind that reselling tickets on stadium grounds is actually \u003ca href=\"https://codes.findlaw.com/ca/penal-code/pen-sect-346/#:~:text=Any%20person%20who%2C%20without%20the,is%20guilty%20of%20a%20misdemeanor.\">a misdemeanor\u003c/a> in California. And even if the scalper is offering you a \u003cem>really \u003c/em>good deal, that’s still a reason to be suspicious.\u003c/p>\n\u003cp>“Please don’t show up to the Super Bowl expecting to buy a ticket to get in,” Gibbons-Shapiro said. “Because the likelihood that you’re going to buy a fake ticket and lose all your money is very high.”\u003c/p>\n\u003ch2>How do I know if the tickets I’m being offered are real?\u003c/h2>\n\u003cp>Super Bowl tickets are known to feature colorful designs that change each year, with a list of past games on the backside. But scammers are very good at copying this design when making fake tickets, Gibbons-Shapiro said — meaning “we can’t give you any advice about how to tell the difference between a real ticket and a fake ticket,” he said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“The fact that it looks real does not mean that it’s real,” cautioned Gibbons-Shapiro.\u003c/p>\n\u003cp>That’s why it’s important to buy your ticket on a third-party ticket resale site that will deliver the ticket directly to you. Platforms like WhatsApp or Facebook Marketplace usually will not verify if what’s being offered is what’s actually sold.\u003c/p>\n\u003cp>And even if you’re using reliable third-party sites, check the reseller’s refund policy to see whether they offer a guarantee regarding the authenticity and timely arrival of the tickets.\u003c/p>\n\u003ch2>\u003ca id=\"IgotscammedforaSuperBowlticketWhatcanIdo\">\u003c/a>I just got scammed. What can I do?\u003c/h2>\n\u003cp>First of all, make sure to document all your communication with the person who promised to sell you a ticket — and take screenshots of those messages in case they attempt to delete anything from their end.\u003c/p>\n\u003cp>\u003cstrong>If you were scammed online or over the phone:\u003c/strong>\u003c/p>\n\u003cp>You can then report the situation to your local police department, as the city where you live is where the crime took place.\u003c/p>\n\u003cp>\u003cstrong>If you bought the fake ticket in person from a scalper: \u003c/strong>\u003c/p>\n\u003cp>Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>You can also file a complaint with the \u003ca href=\"https://oag.ca.gov/contact/consumer-complaint-against-business-or-company\">California Attorney General’s office\u003c/a> or the \u003ca href=\"https://www.bbb.org/file-a-complaint\">Better Business Bureau\u003c/a>.\u003c/p>\n\u003cp>Gibbons-Shapiro said his office is ready to prosecute anyone who sells fake Super Bowl tickets, adding that he would consider that to be a felony. “That’s something that we’re going to prosecute and hold you accountable for,” he said.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "the-super-bowl-party-is-here-fans-are-excited-even-if-its-seahawks-versus-patriots",
"title": "The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots",
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"content": "\u003cp>It’s called \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> Sunday, but for the Bay Area, the celebration stretches out over a week.\u003c/p>\n\u003cp>As Santa Clara gears up for Super Bowl LX at Levi’s Stadium, visitors and football fans from across the region flocked to the San José McEnery Convention Center on Monday for the official kickoff to several days of events before the New England Patriots and the Seattle Seahawks battle it out for the Vince Lombardi Trophy on Sunday.\u003c/p>\n\u003cp>Super Bowl Opening Night, emceed by \u003cem>NFL RedZone\u003c/em> host Scott Hanson, brought both teams out on stage with a small contingent of fans in attendance. Cheerleaders from both teams hyped the crowd. Famous streamers like \u003ca href=\"https://www.twitch.tv/thesketchreal\">Sketch\u003c/a>, who gained popularity by posting videos of himself playing the video game \u003cem>Madden NFL 24, \u003c/em>worked the crowd and took selfies with fans.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>San José Mayor Matt Mahan, \u003ca href=\"https://www.kqed.org/news/12071306/san-jose-mayor-matt-mahan-announces-run-for-california-governor\">who recently announced his candidacy in the race for California’s next governor\u003c/a>, was part of the welcome party.\u003c/p>\n\u003cp>“This week we’re uniting the Bay for Super Bowl 60,” Mahan said. “ We have been preparing for this big day, so we’ve been working hard to make sure we’re safe, clean and activated.”\u003c/p>\n\u003cp>Players from both teams agreed on one thing: They looked forward to playing in the sunshine.\u003c/p>\n\u003cfigure id=\"attachment_12072008\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072008 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives remarks during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were out at practice today, just enjoying the sun. People were ripping their long sleeves off,” Patriots linebacker Robert Spillane said.\u003c/p>\n\u003cp>Grey Zabel, Seahawks offensive lineman, reflected on the significance of making it to the Super Bowl.\u003c/p>\n\u003cp>“ I think this is one of the coolest things ever, let alone just to be in the NFL. Going to a Super Bowl and playing on a stage like this is just … what a dream come true,” he said.\u003c/p>\n\u003cp>Among the crowds of excited fans, the line to get into the convention center was awash with jerseys emblazoned with the logos of the Las Vegas Raiders, the Philadelphia Eagles, the Dallas Cowboys and others.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>“ We’re getting ready to welcome everybody. This is exciting, and tonight’s where it all begins,” said David Burghgraef, who grew up a Green Bay Packers fan in Redwood City. “I think it’s a really big highlight, especially in a time where we could use something to celebrate.”\u003c/p>\n\u003cp>Standing just ahead of Burghgraef in line was Ayi Carter, a lifelong Raiders fan who grew up in San Francisco, formerly lived in Oakland, and now resides in Sacramento.\u003c/p>\n\u003cp>She brought her 13-year-old grandson, Eric Henderson, a Kansas City Chiefs fan, to this week’s Super Bowl festivities as a reward for making the honor roll at school.\u003c/p>\n\u003cfigure id=\"attachment_12072014\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072014\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Guillermo Rodriguez cheers with fans during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m just excited to watch him, because he’s a football player, and I want him to see what’s going on behind the scenes, and hopefully meet someone from the Kansas City Chiefs,” Carter said.\u003c/p>\n\u003cp>She also carried with her a picture of her best friend — a diehard Seahawks fan. Carter said she died two years ago.\u003c/p>\n\u003cp>“ I feel like the Seahawks are going to take it home, and so my sis will be looking down from the sky, cheering them on, and I’ll be cheering them on for her down here,” Carter said.\u003c/p>\n\u003cfigure id=\"attachment_12072017\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072017 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Seattle Seahawks cheerleaders perform during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dylan Lucas, a San Francisco 49ers fan from Los Gatos, came with his friend Landin Summerlan, a Seahawks fan who grew up in Seattle but now lives in San José.\u003c/p>\n\u003cp>“ This is one of my best friends, and you can tell he’s a Seahawks fan,” Lucas said. “ I can’t let him be too happy while he’s here, so I gotta knock him down a little bit throughout the day.”\u003c/p>\n\u003cp>Lucas said that despite his team being knocked out of the playoffs — badly — by the Seahawks, he was still going to enjoy having the Super Bowl on home turf.\u003c/p>\n\u003cp>“ Who knows if the Super Bowl is going to come back here again, at least anytime soon, right? So it’s just cool to soak it all in,” he said.\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\n\u003cp>https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s called \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> Sunday, but for the Bay Area, the celebration stretches out over a week.\u003c/p>\n\u003cp>As Santa Clara gears up for Super Bowl LX at Levi’s Stadium, visitors and football fans from across the region flocked to the San José McEnery Convention Center on Monday for the official kickoff to several days of events before the New England Patriots and the Seattle Seahawks battle it out for the Vince Lombardi Trophy on Sunday.\u003c/p>\n\u003cp>Super Bowl Opening Night, emceed by \u003cem>NFL RedZone\u003c/em> host Scott Hanson, brought both teams out on stage with a small contingent of fans in attendance. Cheerleaders from both teams hyped the crowd. Famous streamers like \u003ca href=\"https://www.twitch.tv/thesketchreal\">Sketch\u003c/a>, who gained popularity by posting videos of himself playing the video game \u003cem>Madden NFL 24, \u003c/em>worked the crowd and took selfies with fans.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>San José Mayor Matt Mahan, \u003ca href=\"https://www.kqed.org/news/12071306/san-jose-mayor-matt-mahan-announces-run-for-california-governor\">who recently announced his candidacy in the race for California’s next governor\u003c/a>, was part of the welcome party.\u003c/p>\n\u003cp>“This week we’re uniting the Bay for Super Bowl 60,” Mahan said. “ We have been preparing for this big day, so we’ve been working hard to make sure we’re safe, clean and activated.”\u003c/p>\n\u003cp>Players from both teams agreed on one thing: They looked forward to playing in the sunshine.\u003c/p>\n\u003cfigure id=\"attachment_12072008\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072008 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives remarks during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were out at practice today, just enjoying the sun. People were ripping their long sleeves off,” Patriots linebacker Robert Spillane said.\u003c/p>\n\u003cp>Grey Zabel, Seahawks offensive lineman, reflected on the significance of making it to the Super Bowl.\u003c/p>\n\u003cp>“ I think this is one of the coolest things ever, let alone just to be in the NFL. Going to a Super Bowl and playing on a stage like this is just … what a dream come true,” he said.\u003c/p>\n\u003cp>Among the crowds of excited fans, the line to get into the convention center was awash with jerseys emblazoned with the logos of the Las Vegas Raiders, the Philadelphia Eagles, the Dallas Cowboys and others.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>“ We’re getting ready to welcome everybody. This is exciting, and tonight’s where it all begins,” said David Burghgraef, who grew up a Green Bay Packers fan in Redwood City. “I think it’s a really big highlight, especially in a time where we could use something to celebrate.”\u003c/p>\n\u003cp>Standing just ahead of Burghgraef in line was Ayi Carter, a lifelong Raiders fan who grew up in San Francisco, formerly lived in Oakland, and now resides in Sacramento.\u003c/p>\n\u003cp>She brought her 13-year-old grandson, Eric Henderson, a Kansas City Chiefs fan, to this week’s Super Bowl festivities as a reward for making the honor roll at school.\u003c/p>\n\u003cfigure id=\"attachment_12072014\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072014\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Guillermo Rodriguez cheers with fans during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m just excited to watch him, because he’s a football player, and I want him to see what’s going on behind the scenes, and hopefully meet someone from the Kansas City Chiefs,” Carter said.\u003c/p>\n\u003cp>She also carried with her a picture of her best friend — a diehard Seahawks fan. Carter said she died two years ago.\u003c/p>\n\u003cp>“ I feel like the Seahawks are going to take it home, and so my sis will be looking down from the sky, cheering them on, and I’ll be cheering them on for her down here,” Carter said.\u003c/p>\n\u003cfigure id=\"attachment_12072017\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072017 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Seattle Seahawks cheerleaders perform during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dylan Lucas, a San Francisco 49ers fan from Los Gatos, came with his friend Landin Summerlan, a Seahawks fan who grew up in Seattle but now lives in San José.\u003c/p>\n\u003cp>“ This is one of my best friends, and you can tell he’s a Seahawks fan,” Lucas said. “ I can’t let him be too happy while he’s here, so I gotta knock him down a little bit throughout the day.”\u003c/p>\n\u003cp>Lucas said that despite his team being knocked out of the playoffs — badly — by the Seahawks, he was still going to enjoy having the Super Bowl on home turf.\u003c/p>\n\u003cp>“ Who knows if the Super Bowl is going to come back here again, at least anytime soon, right? So it’s just cool to soak it all in,” he said.\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe\n src='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header?embedded=true'\n title='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header'\n width='760' height='500'\n frameborder='0'\n marginheight='0' marginwidth='0'>\u003c/iframe>\u003c/div>\u003c/p>\u003cp>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "7-things-to-know-about-the-complicated-relationship-between-santa-clara-and-the-49ers",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> LX is dominating headlines this week, and with the event comes national attention on Levi’s Stadium and the city of \u003ca href=\"https://www.kqed.org/news/tag/santa-clara\">Santa Clara\u003c/a>, which are hosting the big game this year.\u003c/p>\n\u003cp>But you might not know that the large sports venue, which serves as home field for the San Francisco 49ers (yes, it can be confusing), has been at the center of a host of controversies and battles between the team’s owners and Santa Clara’s leadership since it opened its doors in 2014.\u003c/p>\n\u003cp>In just over a decade, the team and the city’s relationship has become so contentious that it has already spurred multiple lawsuits, two different critical reports from Santa Clara County’s civil grand jury, a criminal perjury conviction for a sitting council member and wave after wave of big money pouring into local elections.\u003c/p>\n\u003cp>We’ve put together a quick digest of seven of the major points in the messy relationship between Santa Clara and the 49ers.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2>1) Mayor Lisa Gillmor\u003c/h2>\n\u003cp>Gillmor, who has served on the city council for more than 20 years, has been at the forefront of just about everything to do with the team and the stadium coming to the midsize city, home to around 130,000 residents.\u003c/p>\n\u003cp>She led a campaign to approve a ballot measure paving the way for Levi’s Stadium to be built, and to be funded in part by nearly $80 million in city money, along with hundreds of millions of dollars in bonds issued by Santa Clara.\u003c/p>\n\u003cp>While initially in favor of bringing the San Francisco team to her hometown, Gillmor’s disputes with the team started quickly and publicly, due to the team’s multiple attempts to take over adjacent youth soccer fields for a parking lot. Gillmor’s husband has coached youth soccer, and her children have played the sport.\u003c/p>\n\u003cfigure id=\"attachment_12071622\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071622 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara Mayor Lisa Gillmor speaks during a panel discussion about the Super Bowl and other major sporting events coming to Levi’s Stadium in 2026 during the Silicon Valley Chamber of Commerce’s Mayor’s Breakfast on Dec. 11, 2025, in Santa Clara. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Gillmor didn’t respond to interview requests for this story.\u003c/p>\n\u003cp>Since the soccer field debate, Gillmor has led the fight against what she has described as the team’s overreaches and its shortchanging of the city on revenue from events like concerts and parties.\u003c/p>\n\u003cp>While the team collects profits from NFL games, the city’s general fund is typically entitled to half of the profit from non-NFL events held at the stadium, such as concerts and corporate parties. The other half goes to the Stadium Authority, a city-run agency that operates the stadium.\u003c/p>\n\u003cp>“We were supposed to get a huge benefit from the stadium,” Gillmor said in 2023. “They’re using our police force, our fire department, our city staff, we’re all working so hard to get zero non-NFL revenue? That’s unacceptable.”\u003c/p>\n\u003cp>The team has defended its management of the stadium and commissioned a 2023 report by a sports economics consulting firm that claims Levi’s has generated $2 billion of total economic impact for the broader region. A team spokesperson said team officials were unavailable for a phone interview and didn’t respond to emailed questions for this story.\u003c/p>\n\u003ch2>2) Election spending\u003c/h2>\n\u003cp>49ers owner Jed York, apparently unhappy with the resistance the organization started to receive from Gillmor and her city council allies, began in 2020 an unprecedented run of spending huge sums of money trying to engineer a council that would be friendlier to the team.\u003c/p>\n\u003cp>Across the last three city council election cycles, political action committees funded by York and the team have spent more than $10 million to support preferred candidates and to oppose Gillmor and others.\u003c/p>\n\u003cp>The avalanche of money largely \u003ca href=\"https://www.kqed.org/news/11844213/why-are-the-49ers-spending-millions-on-a-city-council-race-ask-jed-york\">overwhelmed\u003c/a> any other special interest group’s money in a city with roughly 60,000 registered voters, allowing several of the team’s preferred candidates to get council seats and retain them. However, Gillmor was able to keep her mayor’s seat with support from developers and police unions.\u003c/p>\n\u003ch2>3) Company town\u003c/h2>\n\u003cp>Roger Noll, a professor emeritus of economics at Stanford University, said the downside of a large sports team coming to a suburban community is that it isn’t too difficult for the team’s owners to “get control of the local politics,” comparing Santa Clara to the “company towns” of the old west.[aside postID=news_12071211 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_010_QED-KQED.jpg']The 49ers “would never be able to do it if it were a major city,” Noll said. “There’s no way that the Sharks were ever going to control San José like the 49ers control Santa Clara.\u003c/p>\n\u003cp>Likewise, there’s no chance the Rams are going to control the city of Los Angeles, because if you have a big enough city, there are other economic sources of welfare for the city available and that can counteract this,” he said.\u003c/p>\n\u003cp>“But in a small town,” he said, “they’re going to win. They’re gonna be the only people who want to contribute that amount of money to a political campaign, and they’re extremely likely to win.”\u003c/p>\n\u003cp>The team has supported an array of candidates over the past six years, including former Vice Mayor Anthony Becker, current Vice Mayor Albert Gonzalez, and current Councilmembers Raj Chahal, Karen Hardy, Kevin Park and Sudhansu “Suds” Jain.\u003c/p>\n\u003ch2>4) Santa Clara County civil grand jury reports\u003c/h2>\n\u003cp>By 2021, the “49er Five” — as the five team-backed members of the seven-person Santa Clara City Council were known — controlled the council. A county civil grand jury — made up of volunteers selected by the Superior Court’s judicial officers to examine issues of public concern — issued a report heavily critical of the group.\u003c/p>\n\u003cp>The 2022 report, titled “Unsportsmanlike Conduct,” accused Becker and four other council members of engaging in unethical and inappropriately close relationships with top lobbyists and officials from the 49ers. The team’s spokesperson at the time called the report a “political hatchet job” and accused the grand jury of corruption.\u003c/p>\n\u003cfigure id=\"attachment_11799614\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11799614 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-1020x680.jpg 1020w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco 49ers stretch during practice for Super Bowl LIV at the Greentree Practice Fields on the campus of the University of Miami on Jan. 30, 2020, in Coral Gables, Florida. \u003ccite>(Michael Reaves/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Undeterred, the grand jury followed up with another pair of reports in 2024 called “Outplayed” and “Irreconcilable Differences.” In “Outplayed,” the grand jury asserted the city of Santa Clara had signed itself up for an unbalanced and inequitable deal with the 49ers when it agreed to the ballot measure that brought the team and Levi’s Stadium to the city. “Irreconcilable Differences” lambasted the council itself for consistent dysfunction and tumult.\u003c/p>\n\u003cp>“The broken relationships among the members of the council and the inability of council members to work together as a cohesive group have undermined the effective governance of the city,” the report said.\u003c/p>\n\u003ch2>5) ‘Three-card monte’\u003c/h2>\n\u003cp>Noll, the economics professor, said sports venues are more often than not a losing game for communities, but football stadiums are the worst of the bunch, because they are too big to fill for most musical artists and other events, which makes it harder for a city running the stadium to collect revenue on a consistent basis.\u003c/p>\n\u003cp>Noll agreed the team outplayed the city in the agreement structures, and much of the divisiveness is rooted in the city not seeing the level of returns forecasted before the stadium was a reality, but he said Santa Clara should have seen that coming.\u003c/p>\n\u003cfigure id=\"attachment_12051703\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12051703\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A sign introduces passersby to Santa Clara City Hall at 1500 Warburton Avenue in Santa Clara on Aug. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It was just overly optimistic, and it was obvious it was. But on the other hand, this is Hollywood coming to town, coming to a small town, and they got taken away by it,” Noll said.\u003c/p>\n\u003cp>“It’s on Santa Clara for not doing their homework because if they had just looked at the previous five football stadiums that were built and saw what happened after the fact versus what happened before the fact, they would have known the same thing was going to happen to them,” Noll said. “So, yes, it’s true the 49ers played some three-card monte on them. It’s their fault for falling for it. They should have known.”\u003c/p>\n\u003ch2>6) Legal fights\u003c/h2>\n\u003cp>The city and the team have traded legal blows for years, fighting several lawsuits related to parking, rent payments to the city, and chiefly, how the 49ers manage the stadium through their management company.\u003c/p>\n\u003cp>The team also managed to cut its property tax bill by half, to $6 million, greatly reducing the money expected to flow to local schools.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">An aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Many of the disagreements were put to bed in two different settlements, one in 2022 and another in 2024. While the team and even the city’s own press release held up the most recent settlement as a fair shake for the city, Gillmor disagreed, calling it a “loan-shark type deal” in a reply to the city’s own X social media account.\u003c/p>\n\u003cp>Noll said it’s “unique” to see how quickly the bad blood emerged in the relationship between the city and the team. “Nothing has gone as badly” elsewhere, he said.\u003c/p>\n\u003ch2>7) Anthony Becker perjury conviction\u003c/h2>\n\u003cp>One of the most notable outcomes tied to the influence of the 49ers on local politics in Santa Clara was the \u003ca href=\"https://www.kqed.org/news/12014279/ex-49ers-lobbyist-admits-he-lied-about-leak-to-protect-santa-clara-council-member\">perjury trial\u003c/a> and conviction of former Vice Mayor Anthony Becker.\u003c/p>\n\u003cp>After a two-week trial in late 2024, Becker was found guilty of a misdemeanor for leaking an early, confidential version of the “Unsportsmanlike Conduct” grand jury report to the 49ers, and of felony perjury for subsequently lying about his actions to a grand jury as it investigated the leak.\u003c/p>\n\u003cfigure id=\"attachment_12071956\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071956\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara City Councilmember Anthony Becker, right, and Deputy Public Defender Christopher Montoya during Becker’s sentencing hearing at the South County Morgan Hill Courthouse on Apr. 4, 2025. \u003ccite>(Florence Middleton for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The early access to the report allowed the 49ers to orchestrate a response to the allegations.\u003c/p>\n\u003cp>Becker resigned shortly after the conviction. He was \u003ca href=\"https://www.kqed.org/news/12034219/former-santa-clara-official-sentenced-to-probation-after-perjury-conviction\">sentenced in 2025\u003c/a> to two years’ probation and a 40-day jail sentence that could be served through community service. His attorneys filed an appeal that is still pending.\u003c/p>\n\u003ch2>What comes next?\u003c/h2>\n\u003cp>Though the current city council includes five council members supported by the 49ers, two of those spots are up for grabs during the November 2026 elections, along with the mayor’s seat, as Gillmor terms out.\u003c/p>\n\u003cp>A shift in the makeup of the council could affect Santa Clara’s relationship with the team. Gillmor, the most vocal critic of the team’s treatment of the city, will be gone.\u003c/p>\n\u003cp>But it’s unclear if much would change, said Ann Skeet, the senior director of leadership ethics at the Markkula Center for Applied Ethics at Santa Clara University.\u003c/p>\n\u003cfigure id=\"attachment_11973891\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11973891 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/01/GettyImages-1954210828-scaled-e1770075676703.jpg\" alt=\"A man geared up in football uniform runs down a large football field, holding a football with his right hand.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">49ers running back Christian McCaffrey rushes for a 39-yard touchdown during the NFC playoff game against the Green Bay Packers at Levi’s Stadium on Jan. 20, 2024, in Santa Clara, California. \u003ccite>(Michael Zagaris/San Francisco 49ers/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I think the issues that have plagued this relationship are still going to be there. One is the political money and corporate money in politics,” Skeet said.\u003c/p>\n\u003cp>The other issue is the underlying design of the stadium authority, which is a city board that oversees the management of Levi’s Stadium. The board members are the city council members, who Skeet said have likely contributed to some of the many conflicts.\u003c/p>\n\u003cp>“Publicly elected officials are supposed to put the public’s interest first and think largely about what their city’s needs are, the city of Santa Clara,” Skeet said. “But they sit on this stadium authority board, and then they have to think about what’s in the best interest of the stadium, and sometimes those things conflict.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> LX is dominating headlines this week, and with the event comes national attention on Levi’s Stadium and the city of \u003ca href=\"https://www.kqed.org/news/tag/santa-clara\">Santa Clara\u003c/a>, which are hosting the big game this year.\u003c/p>\n\u003cp>But you might not know that the large sports venue, which serves as home field for the San Francisco 49ers (yes, it can be confusing), has been at the center of a host of controversies and battles between the team’s owners and Santa Clara’s leadership since it opened its doors in 2014.\u003c/p>\n\u003cp>In just over a decade, the team and the city’s relationship has become so contentious that it has already spurred multiple lawsuits, two different critical reports from Santa Clara County’s civil grand jury, a criminal perjury conviction for a sitting council member and wave after wave of big money pouring into local elections.\u003c/p>\n\u003cp>We’ve put together a quick digest of seven of the major points in the messy relationship between Santa Clara and the 49ers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>1) Mayor Lisa Gillmor\u003c/h2>\n\u003cp>Gillmor, who has served on the city council for more than 20 years, has been at the forefront of just about everything to do with the team and the stadium coming to the midsize city, home to around 130,000 residents.\u003c/p>\n\u003cp>She led a campaign to approve a ballot measure paving the way for Levi’s Stadium to be built, and to be funded in part by nearly $80 million in city money, along with hundreds of millions of dollars in bonds issued by Santa Clara.\u003c/p>\n\u003cp>While initially in favor of bringing the San Francisco team to her hometown, Gillmor’s disputes with the team started quickly and publicly, due to the team’s multiple attempts to take over adjacent youth soccer fields for a parking lot. Gillmor’s husband has coached youth soccer, and her children have played the sport.\u003c/p>\n\u003cfigure id=\"attachment_12071622\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071622 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara Mayor Lisa Gillmor speaks during a panel discussion about the Super Bowl and other major sporting events coming to Levi’s Stadium in 2026 during the Silicon Valley Chamber of Commerce’s Mayor’s Breakfast on Dec. 11, 2025, in Santa Clara. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Gillmor didn’t respond to interview requests for this story.\u003c/p>\n\u003cp>Since the soccer field debate, Gillmor has led the fight against what she has described as the team’s overreaches and its shortchanging of the city on revenue from events like concerts and parties.\u003c/p>\n\u003cp>While the team collects profits from NFL games, the city’s general fund is typically entitled to half of the profit from non-NFL events held at the stadium, such as concerts and corporate parties. The other half goes to the Stadium Authority, a city-run agency that operates the stadium.\u003c/p>\n\u003cp>“We were supposed to get a huge benefit from the stadium,” Gillmor said in 2023. “They’re using our police force, our fire department, our city staff, we’re all working so hard to get zero non-NFL revenue? That’s unacceptable.”\u003c/p>\n\u003cp>The team has defended its management of the stadium and commissioned a 2023 report by a sports economics consulting firm that claims Levi’s has generated $2 billion of total economic impact for the broader region. A team spokesperson said team officials were unavailable for a phone interview and didn’t respond to emailed questions for this story.\u003c/p>\n\u003ch2>2) Election spending\u003c/h2>\n\u003cp>49ers owner Jed York, apparently unhappy with the resistance the organization started to receive from Gillmor and her city council allies, began in 2020 an unprecedented run of spending huge sums of money trying to engineer a council that would be friendlier to the team.\u003c/p>\n\u003cp>Across the last three city council election cycles, political action committees funded by York and the team have spent more than $10 million to support preferred candidates and to oppose Gillmor and others.\u003c/p>\n\u003cp>The avalanche of money largely \u003ca href=\"https://www.kqed.org/news/11844213/why-are-the-49ers-spending-millions-on-a-city-council-race-ask-jed-york\">overwhelmed\u003c/a> any other special interest group’s money in a city with roughly 60,000 registered voters, allowing several of the team’s preferred candidates to get council seats and retain them. However, Gillmor was able to keep her mayor’s seat with support from developers and police unions.\u003c/p>\n\u003ch2>3) Company town\u003c/h2>\n\u003cp>Roger Noll, a professor emeritus of economics at Stanford University, said the downside of a large sports team coming to a suburban community is that it isn’t too difficult for the team’s owners to “get control of the local politics,” comparing Santa Clara to the “company towns” of the old west.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The 49ers “would never be able to do it if it were a major city,” Noll said. “There’s no way that the Sharks were ever going to control San José like the 49ers control Santa Clara.\u003c/p>\n\u003cp>Likewise, there’s no chance the Rams are going to control the city of Los Angeles, because if you have a big enough city, there are other economic sources of welfare for the city available and that can counteract this,” he said.\u003c/p>\n\u003cp>“But in a small town,” he said, “they’re going to win. They’re gonna be the only people who want to contribute that amount of money to a political campaign, and they’re extremely likely to win.”\u003c/p>\n\u003cp>The team has supported an array of candidates over the past six years, including former Vice Mayor Anthony Becker, current Vice Mayor Albert Gonzalez, and current Councilmembers Raj Chahal, Karen Hardy, Kevin Park and Sudhansu “Suds” Jain.\u003c/p>\n\u003ch2>4) Santa Clara County civil grand jury reports\u003c/h2>\n\u003cp>By 2021, the “49er Five” — as the five team-backed members of the seven-person Santa Clara City Council were known — controlled the council. A county civil grand jury — made up of volunteers selected by the Superior Court’s judicial officers to examine issues of public concern — issued a report heavily critical of the group.\u003c/p>\n\u003cp>The 2022 report, titled “Unsportsmanlike Conduct,” accused Becker and four other council members of engaging in unethical and inappropriately close relationships with top lobbyists and officials from the 49ers. The team’s spokesperson at the time called the report a “political hatchet job” and accused the grand jury of corruption.\u003c/p>\n\u003cfigure id=\"attachment_11799614\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11799614 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-1020x680.jpg 1020w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco 49ers stretch during practice for Super Bowl LIV at the Greentree Practice Fields on the campus of the University of Miami on Jan. 30, 2020, in Coral Gables, Florida. \u003ccite>(Michael Reaves/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Undeterred, the grand jury followed up with another pair of reports in 2024 called “Outplayed” and “Irreconcilable Differences.” In “Outplayed,” the grand jury asserted the city of Santa Clara had signed itself up for an unbalanced and inequitable deal with the 49ers when it agreed to the ballot measure that brought the team and Levi’s Stadium to the city. “Irreconcilable Differences” lambasted the council itself for consistent dysfunction and tumult.\u003c/p>\n\u003cp>“The broken relationships among the members of the council and the inability of council members to work together as a cohesive group have undermined the effective governance of the city,” the report said.\u003c/p>\n\u003ch2>5) ‘Three-card monte’\u003c/h2>\n\u003cp>Noll, the economics professor, said sports venues are more often than not a losing game for communities, but football stadiums are the worst of the bunch, because they are too big to fill for most musical artists and other events, which makes it harder for a city running the stadium to collect revenue on a consistent basis.\u003c/p>\n\u003cp>Noll agreed the team outplayed the city in the agreement structures, and much of the divisiveness is rooted in the city not seeing the level of returns forecasted before the stadium was a reality, but he said Santa Clara should have seen that coming.\u003c/p>\n\u003cfigure id=\"attachment_12051703\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12051703\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A sign introduces passersby to Santa Clara City Hall at 1500 Warburton Avenue in Santa Clara on Aug. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It was just overly optimistic, and it was obvious it was. But on the other hand, this is Hollywood coming to town, coming to a small town, and they got taken away by it,” Noll said.\u003c/p>\n\u003cp>“It’s on Santa Clara for not doing their homework because if they had just looked at the previous five football stadiums that were built and saw what happened after the fact versus what happened before the fact, they would have known the same thing was going to happen to them,” Noll said. “So, yes, it’s true the 49ers played some three-card monte on them. It’s their fault for falling for it. They should have known.”\u003c/p>\n\u003ch2>6) Legal fights\u003c/h2>\n\u003cp>The city and the team have traded legal blows for years, fighting several lawsuits related to parking, rent payments to the city, and chiefly, how the 49ers manage the stadium through their management company.\u003c/p>\n\u003cp>The team also managed to cut its property tax bill by half, to $6 million, greatly reducing the money expected to flow to local schools.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">An aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Many of the disagreements were put to bed in two different settlements, one in 2022 and another in 2024. While the team and even the city’s own press release held up the most recent settlement as a fair shake for the city, Gillmor disagreed, calling it a “loan-shark type deal” in a reply to the city’s own X social media account.\u003c/p>\n\u003cp>Noll said it’s “unique” to see how quickly the bad blood emerged in the relationship between the city and the team. “Nothing has gone as badly” elsewhere, he said.\u003c/p>\n\u003ch2>7) Anthony Becker perjury conviction\u003c/h2>\n\u003cp>One of the most notable outcomes tied to the influence of the 49ers on local politics in Santa Clara was the \u003ca href=\"https://www.kqed.org/news/12014279/ex-49ers-lobbyist-admits-he-lied-about-leak-to-protect-santa-clara-council-member\">perjury trial\u003c/a> and conviction of former Vice Mayor Anthony Becker.\u003c/p>\n\u003cp>After a two-week trial in late 2024, Becker was found guilty of a misdemeanor for leaking an early, confidential version of the “Unsportsmanlike Conduct” grand jury report to the 49ers, and of felony perjury for subsequently lying about his actions to a grand jury as it investigated the leak.\u003c/p>\n\u003cfigure id=\"attachment_12071956\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071956\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara City Councilmember Anthony Becker, right, and Deputy Public Defender Christopher Montoya during Becker’s sentencing hearing at the South County Morgan Hill Courthouse on Apr. 4, 2025. \u003ccite>(Florence Middleton for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The early access to the report allowed the 49ers to orchestrate a response to the allegations.\u003c/p>\n\u003cp>Becker resigned shortly after the conviction. He was \u003ca href=\"https://www.kqed.org/news/12034219/former-santa-clara-official-sentenced-to-probation-after-perjury-conviction\">sentenced in 2025\u003c/a> to two years’ probation and a 40-day jail sentence that could be served through community service. His attorneys filed an appeal that is still pending.\u003c/p>\n\u003ch2>What comes next?\u003c/h2>\n\u003cp>Though the current city council includes five council members supported by the 49ers, two of those spots are up for grabs during the November 2026 elections, along with the mayor’s seat, as Gillmor terms out.\u003c/p>\n\u003cp>A shift in the makeup of the council could affect Santa Clara’s relationship with the team. Gillmor, the most vocal critic of the team’s treatment of the city, will be gone.\u003c/p>\n\u003cp>But it’s unclear if much would change, said Ann Skeet, the senior director of leadership ethics at the Markkula Center for Applied Ethics at Santa Clara University.\u003c/p>\n\u003cfigure id=\"attachment_11973891\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11973891 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/01/GettyImages-1954210828-scaled-e1770075676703.jpg\" alt=\"A man geared up in football uniform runs down a large football field, holding a football with his right hand.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">49ers running back Christian McCaffrey rushes for a 39-yard touchdown during the NFC playoff game against the Green Bay Packers at Levi’s Stadium on Jan. 20, 2024, in Santa Clara, California. \u003ccite>(Michael Zagaris/San Francisco 49ers/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I think the issues that have plagued this relationship are still going to be there. One is the political money and corporate money in politics,” Skeet said.\u003c/p>\n\u003cp>The other issue is the underlying design of the stadium authority, which is a city board that oversees the management of Levi’s Stadium. The board members are the city council members, who Skeet said have likely contributed to some of the many conflicts.\u003c/p>\n\u003cp>“Publicly elected officials are supposed to put the public’s interest first and think largely about what their city’s needs are, the city of Santa Clara,” Skeet said. “But they sit on this stadium authority board, and then they have to think about what’s in the best interest of the stadium, and sometimes those things conflict.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In",
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"headTitle": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.[aside postID=news_12071347 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/Moscone_Super_Bowl_closures.jpg']Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”[aside postID=news_12071370 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLFILE00037_TV-KQED.jpg']In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "The Bay Area Host Committee projects that football fans could generate up to $630 million across the region.\r\n",
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"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "8 Things to Do on Super Bowl Sunday in the Bay Area (That Are Not ‘Watch the Super Bowl’)",
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"headTitle": "8 Things to Do on Super Bowl Sunday in the Bay Area (That Are Not ‘Watch the Super Bowl’) | KQED",
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"content": "\u003cp>You don’t have to be obsessed with football to know \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">the Super Bowl\u003c/a> is taking place on Sunday. (You might get extra points for who’s playing, though: It’s the Seattle Seahawks facing off against the New England Patriots.)\u003c/p>\n\u003cp>And every year, those who choose not to watch the Super Bowl — for whatever reason — get a big reward: For those few hours the game is on, key Bay Area spots suddenly become much less crowded.\u003c/p>\n\u003cp>There’s one huge caveat this year, though: this year’s Super Bowl LX is taking place \u003cem>in \u003c/em>the Bay Area, at Levi’s Stadium in Santa Clara. So, with tens of thousands of visitors coming to our region, and \u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\">many road closures created by Super Bowl event\u003c/a>s, enjoying the brief respite from the crowds that a Super Bowl usually brings might not be so logistically simple this year.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Visitors aside, Super Bowl Sunday will still offer many opportunities for NFL watch party or tailgate refusers. Keep reading for where to make the most of Super Bowl Sunday if you’re not interested in the Big Game.\u003c/p>\n\u003ch2>\u003cstrong>First off, what time is the Super Bowl (i.e., when will the crowds be indoors?)\u003c/strong>\u003c/h2>\n\u003cp>Kickoff for the Seattle Seahawks vs. New England Patriots Super Bowl LX game is at 3:30 p.m. PST. Expect the roads around the South Bay to get very busy from the morning of Super Bowl Sunday onward, with gates to Levi’s Stadium open to attendees at 11:30 a.m.\u003c/p>\n\u003cp>At bars and event spaces, \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">many Super Bowl watch parties will begin around 2 p.m\u003c/a>., with some starting even earlier, around lunchtime — or as late as 3 p.m. As for home-based Super Bowl parties, many people will begin to pile into living rooms around the Bay Area several hours before kickoff.\u003c/p>\n\u003cfigure id=\"attachment_11975470\" class=\"wp-caption aligncenter\" style=\"max-width: 1409px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11975470\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\" alt=\"Woman wearing a scarf stands in front of a block party.\" width=\"1409\" height=\"939\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg 1409w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-160x107.jpg 160w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">49er fan Rosy Barrera poses for a portrait in front of the Faithful House in San Francisco’s Mission District during a Super Bowl playoff game watch party. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Because of the many parties folks will be attending on Sunday, you might want to avoid the grocery store that morning and possibly on Saturday, too — unless you want to compete with all those hosts and guests doing last-minute party planning.\u003c/p>\n\u003ch2>\u003cstrong>How long will the Super Bowl last?\u003c/strong>\u003c/h2>\n\u003cp>A 2017 analysis from \u003cem>The Verge\u003c/em> found that in previous years, \u003ca href=\"https://www.theverge.com/2017/2/4/14403598/how-long-is-the-super-bowl\">the average length of the Super Bowl was just under four hours.\u003c/a> This \u003cem>could \u003c/em>mean you get until around 7:30 p.m. to enjoy the lack of crowds … or even earlier. Or even later. There’s no way to predict the exact length of the game, but it’s virtually certain that you’ll get at least three hours of play — and you can pretty safely plan on having until 6:30 p.m. to revel in a crowd-free Bay.\u003c/p>\n\u003cp>\u003ca href=\"https://www.timeanddate.com/sun/usa/san-francisco?month=2&year=2026\">Sunset on Sunday in San Francisco is forecast to be 5:41 p.m\u003c/a>., meaning your precious Super Bowl window of (hopeful) solitude could also encompass a hike — more on that below.\u003c/p>\n\u003cp>If you plan to take a drive that Sunday, you may wish to use your phone to keep a light eye on how the game is progressing. You don’t want your crowd-lite afternoon to end with getting caught in freeway traffic because you’re hitting the road home when all the Super Bowl watchers are heading home from parties and bars, too. And you \u003cem>definitely \u003c/em>don’t want to be on the roads around Santa Clara itself after the game ends.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #1: Hit a usually crowded hiking trail\u003c/strong>\u003c/h2>\n\u003cp>While it’s still a little early to know the forecast for Super Bowl Sunday, you can keep an eye on the day’s weather\u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.74518500000005&lon=-122.41590499999995\"> via the National Weather Service’s Bay Area forecast\u003c/a> — and hopefully plan for a hike where you could get the Bay Area’s most popular trails and lookouts all to yourself.\u003c/p>\n\u003cp>If you’ve been putting off your visit due to weekend crowds, Super Bowl Sunday could give you \u003ca href=\"https://www.nps.gov/muwo/index.htm\">Muir Woods National Monument\u003c/a> all to yourself. \u003ca href=\"https://gomuirwoods.com/\">Snag a reservation\u003c/a> for entry to the park and meander among the redwoods before heading up to the Instagram-famous overlook at \u003ca href=\"https://share.google/xsWOlr2wic2HEsl0n\">Trojan Point\u003c/a>. Normally extremely crowded at sunset, that 3:30 p.m. Super Bowl kickoff time is (almost) guaranteed to keep the worst crowds at bay.[aside postID=news_12071347 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/Moscone_Super_Bowl_closures.jpg']Or why not head to what’s normally one of the busiest spots on the coast, \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm\">Alamere Falls\u003c/a> in \u003ca href=\"https://www.nps.gov/pore/index.htm\">Point Reyes National Seashore\u003c/a>, for a morning hike? It’s an arduous trek — and one that’s worth waiting for the right moment to take on. Just note: There is no park-sanctioned trail to the top of the falls, so be sure to \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm#CP_JUMP_5829865\">follow the National Park Service’s advice\u003c/a> on routes to see this iconic sight, and \u003ca href=\"https://tidesandcurrents.noaa.gov/noaatidepredictions.html?id=9415020&units=standard&bdate=20260208&edate=20260208&timezone=LST/LDT&clock=12hour&datum=MLLW&interval=hilo&action=dailychart\">check the tides before you head out\u003c/a> to aim for low tide (around 10 a.m. on Sunday).\u003c/p>\n\u003cp>If you’re looking for a full-day adventure, take on Marin County’s usually bustling \u003ca href=\"https://www.alltrails.com/trail/us/california/dipsea-trail--2\">Dipsea Trail\u003c/a>, which winds 10 miles up and over a diverse coastal landscape from Muir Woods to Stinson Beach. With the trail’s winding corners and steep staircases, it’s often overrun with visitors, but it may be quieter this coming weekend.\u003c/p>\n\u003cp>Pro tip: If you’re determined to maximize your chances for the fewest crowds, consider delaying your hike until after lunch. A lot of people planning to watch the Super Bowl will still want to stretch their legs that morning before heading to a watch party, \u003ca href=\"https://www.kqed.org/news/12068396/best-bay-area-stroller-hikes-to-bring-family-this-new-years\">especially families with kids\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #2: Try for a trailhead where parking is usually full\u003c/strong>\u003c/h2>\n\u003cp>Now we’ve discussed busy trails, what about trails where parking is the limiting factor? If you’ve ever enjoyed a leisurely morning before heading out for a hike only to realize the lot at your chosen trailhead filled up hours ago, Super Bowl Sunday may be a good time to try again — and here are a few ideas:\u003c/p>\n\u003cp>\u003ca href=\"https://www.openspace.org/preserves/purisima-creek-redwoods\">Purisima Creek Redwoods Preserve\u003c/a> is one of the best bang-for-your-buck hikes out there — and it’s usually so busy that the agency that manages this open space is \u003ca href=\"https://www.openspace.org/what-we-do/projects/purisima-sea-trail\">working on building \u003cem>more \u003c/em>parking\u003c/a>. Spaces for cars on both the Highway 35 and Highway 1 sides are scarce, but if you do snag a spot on Super Bowl Sunday, don’t waste it — and be sure to explore as much of the biodiverse redwood ecosystem as you can. If you’re on the coastal side, you could catch the sunset from Poplar Beach or end with a cozy meal at The Mountain House or Alice’s Restaurant on Skyline Boulevard.\u003c/p>\n\u003cfigure id=\"attachment_12040945\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12040945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\" alt=\"A photo taken low to the ground of a wooden bridge in a deep green redwood forest\" width=\"1920\" height=\"1279\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-800x533.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1020x679.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1536x1023.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Bridge over Purisima Creek in Purisima Creek Redwoods Preserve, Santa Cruz Mountains \u003ccite>(Sundry Photography/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Over at the iconic \u003ca href=\"https://www.ebparks.org/parks/mission-peak\">Mission Peak\u003c/a>, the parking situation is so brutal it’s even been the subject of a \u003ca href=\"https://www.nytimes.com/2014/11/05/us/in-climbing-a-california-peak-the-challenge-is-finding-a-place-to-park.html?_r=0\">\u003cem>New York Times\u003c/em> story\u003c/a>. While you \u003cem>can \u003c/em>find ample paid parking at Ohlone College, if you want to snag a closer (and free) spot at the much smaller and nearly always full Stanford Avenue Staging Area, Super Bowl Sunday is a great time to try. On a clear day, this hike will not only burn (\u003ca href=\"https://www.alltrails.com/trail/us/california/mission-peak-loop-from-stanford-avenue-staging-area\">it’s around 3 miles up over 2,000 feet one way\u003c/a>), it will reward you with unparalleled views of the entire South Bay and nearby peaks. Just don’t forget to bring at least two liters of water if you plan to complete the whole thing, as there’s no water available along the way.\u003c/p>\n\u003cp>Perhaps the East Bay’s most famous overlook, \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">Tilden Park’s Inspiration Point,\u003c/a> is often full of cars, especially at sunset. But you may be able to score a spot on Sunday and even bring a picnic to enjoy the panoramic Bay view. Or, to make the most of your day, opt for an around \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">4-mile loop hike\u003c/a> to the top of Wildcat Peak.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #3: Visit a tourist spot for a photoshoot\u003c/strong>\u003c/h2>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11748038/the-iconic-bay-area-spots-that-locals-dont-visit-according-to-you\">Playing tourist in the Bay Area is always fun as a local\u003c/a>, especially if you never usually do it. And there’s a good chance that even the most popular tourist attractions won’t be as busy as usual. Think: The Ferry Building on San Francisco’s Embarcadero, Alcatraz Island, Muir Woods, riding a cable car, walking or cycling the Golden Gate Bridge.\u003c/p>\n\u003cp>Another tourist-adjacent idea to consider for Sunday: Checking out one of the Bay Area’s iconic vista points or lookouts that are usually chock-full of visitors, like San Francisco’s Twin Peaks or \u003ca href=\"https://www.parksconservancy.org/article/seven-places-gaze-golden-gate-bridge\">one of these classic viewpoints for the Golden Gate Bridge\u003c/a>. Fewer people means fewer folks in the background of your scenic photos.[aside postID=arts_13985976 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/01/Kota-Ezawa_NationalAnthem_Still1-web.jpg']One big caveat here: It’s actually hard to predict the extent to which the Bay Area’s classic tourist spots \u003cem>will \u003c/em>be markedly less busy during the game. On the one hand, a lot of domestic tourists to San Francisco will definitely want to watch the Super Bowl anyway, plus \u003ca href=\"https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/globally-56-million-watched-super-bowl-lvii\">viewership for the game is more popular internationally than you might expect\u003c/a>.\u003c/p>\n\u003cp>Then again, there’ll still be international tourists visiting the Bay Area over this weekend who have no interest in the Super Bowl and no intention of pausing their vacation for several hours on a sunny day to stay inside and watch it. So don’t be surprised if somewhere like Pier 39 isn’t entirely dead after all.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #4: Walk into a usually-popular restaurant\u003c/strong>\u003c/h2>\n\u003cp>If you’re happy to have dinner on the early side — or even a late lunch — Super Bowl Sunday could be an ideal time to try for a walk-in table at a popular spot that normally has long wait times. Even if a place isn’t exactly deserted, you still might have a higher-than-normal chance of getting a favored seat with a view.\u003c/p>\n\u003cp>You could even try to plan ahead and see if any usually popular spots still have reservations available on Sunday afternoon or early evening, by browsing \u003ca href=\"https://www.opentable.com/\">an online reservation system like OpenTable.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_11956792\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11956792\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\" alt=\"A large modern room with tables and chairs and greenery hanging from the ceiling.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Indoor tables at Abacá restaurant in San Francisco on July 27, 2023, a Filipino-Californian restaurant near Fisherman’s Wharf. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>There are two caveats to this idea. First, if you’re trying for a walk-in, just be sure to call ahead to ensure that your desired spot will actually be open during the game.\u003c/p>\n\u003cp>Secondly, make sure that your restaurant, bar or cafe of choice doesn’t have a TV that could still show the game. Otherwise, you’ll basically just be walking into … a crowded Super Bowl watch party, which is presumably the very thing you were hoping to avoid that afternoon.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl idea #5: Get a museum all to yourself (for free)\u003c/strong>\u003c/h2>\n\u003cp>Wandering around a near-empty gallery and having the artworks “all to yourself” can feel undeniably magical — and Sunday could bring you that opportunity if you visit a museum like SFMOMA, the De Young Museum or the Oakland Museum of California.\u003c/p>\n\u003cp>For folks with kids, it’s also a great chance to visit a normally crowded museum like the Exploratorium or the Children’s Discovery Museum to watch your children enjoy not having to wait their turn to explore their exhibits.\u003c/p>\n\u003cfigure id=\"attachment_12064952\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064952\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sugar Bowl is among the closest ski resorts to the Bay Area, reducing the travel time for commuters significantly. \u003ccite>(Courtesy of Sugar Bowl Resort)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While, unfortunately, there are no \u003ca href=\"https://www.kqed.org/news/11943906/how-to-find-free-museum-tickets-in-the-bay-area\">free days happening at local museums\u003c/a> on Super Bowl Sunday this year, \u003ca href=\"https://www.kqed.org/news/11974262/extra-discounts-your-ebt-card-could-offer-from-free-museums-to-the-farmers-market\">your EBT card can also get you free or reduced admission to many museums around the Bay Area\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #6: Hit the slopes\u003c/strong>\u003c/h2>\n\u003cp>Tired of weekend Tahoe crowds cramping your skiing style? Try hitting the slopes on Super Bowl Sunday. Most resorts will be cleared out by around noon, so for those who don’t have a ski pass, it may be the one weekend day of the year where you can actually get enough runs in to justify the one-day ticket price.\u003c/p>\n\u003cp>You can even plan to roll up after lunch, when you’re likely to find a first-row parking spot near the lodge, and purchase a half-day ticket at the window, if the resort offers them. You’ll still be able to get 3-4 hours of solid skiing in without the headache of long lift lines or traffic.\u003c/p>\n\u003cp>Just remember that many resorts introduced weekend parking reservations during the COVID-19 pandemic, so be sure to check whether you’ll need one for Super Bowl Sunday.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #7: Enjoy easy parking in a busy neighborhood\u003c/strong>\u003c/h2>\n\u003cp>If you’re frequently dissuaded by exploring popular neighborhoods on the weekend because of the nightmarish parking situation you know you’ll encounter, you might consider declaring the Super Bowl the time to finally try it.\u003c/p>\n\u003cp>In San Francisco alone, there’s Hayes Valley, the Mission, North Beach, the popular areas around Clement Street in the Richmond and Irving Street in the Sunset — and Sunday afternoon could mean you finally snag a spot without having to circle the same four blocks for 30 minutes.\u003c/p>\n\u003cfigure id=\"attachment_12022568\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12022568\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">View from the SkyStar Observation Wheel of the de Young Museum in Golden Gate Park on March 4, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Just make sure you don’t let your guard down \u003cem>too \u003c/em>much with this newfound sense of freedom and accidentally leave your car vulnerable to a break-in. \u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">Read more about how to potentially reduce the risk of having your car broken into with our guide.\u003c/a>)\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #8: Do your grocery shopping\u003c/strong>\u003c/h2>\n\u003cp>Sometimes, practicality wins. And one non-football idea for Super Bowl Sunday that was suggested again and again by the minds of KQED: Use the time to do your grocery shopping.\u003c/p>\n\u003cp>Berkeley Bowl, Costco, Trader Joe’s and Monterey Market were all recommended grocery stores as usually packed places to hit during the game, where uncrowded aisles and short lines at the register could await you for a few blissful hours.\u003c/p>\n\u003cp>A caveat here: your local Costco might well be showing the game on their televisions, and \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">FunCheapSF notes that many folks use the warehouse as an opportunity for an unofficial Super Bowl watch party\u003c/a>, complete with $1.50 hot dogs. Don’t say we didn’t warn you.\u003c/p>\n\u003cp>And if you don’t need to grab groceries? Consider spending the afternoon at another kind of store that can often feel claustrophobic with the usual crowds, such as IKEA in Emeryville. Or apply this kind of practicality to other areas of life — your local gym will probably be delightfully empty on Sunday afternoon as well.\u003c/p>\n\u003cp>\u003cem>KQED’s Matthew Green, Lauren Farrar, Suzie Racho, Marnette Federis, Autumn Woish, Ethan Toven-Lindsey, Daniel Eduardo Hernandez, Bonnie Zeng Chin, Kevin Cooke, Randy Depew, Maria Miller, Joo Eun Lee, Beth Huizenga, Sydney Johnson, Bianca Hernandez-Knight and Carlos Cabrera-Lomelí contributed to this story, with an earlier version publishing on Feb. 9, 2024.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Don’t care about the Big Game on Feb. 8? Enjoy the lack of crowds at these hiking trails, stores, neighborhoods and more.",
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"title": "8 Things to Do on Super Bowl Sunday in the Bay Area (That Are Not ‘Watch the Super Bowl’) | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>You don’t have to be obsessed with football to know \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">the Super Bowl\u003c/a> is taking place on Sunday. (You might get extra points for who’s playing, though: It’s the Seattle Seahawks facing off against the New England Patriots.)\u003c/p>\n\u003cp>And every year, those who choose not to watch the Super Bowl — for whatever reason — get a big reward: For those few hours the game is on, key Bay Area spots suddenly become much less crowded.\u003c/p>\n\u003cp>There’s one huge caveat this year, though: this year’s Super Bowl LX is taking place \u003cem>in \u003c/em>the Bay Area, at Levi’s Stadium in Santa Clara. So, with tens of thousands of visitors coming to our region, and \u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\">many road closures created by Super Bowl event\u003c/a>s, enjoying the brief respite from the crowds that a Super Bowl usually brings might not be so logistically simple this year.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Visitors aside, Super Bowl Sunday will still offer many opportunities for NFL watch party or tailgate refusers. Keep reading for where to make the most of Super Bowl Sunday if you’re not interested in the Big Game.\u003c/p>\n\u003ch2>\u003cstrong>First off, what time is the Super Bowl (i.e., when will the crowds be indoors?)\u003c/strong>\u003c/h2>\n\u003cp>Kickoff for the Seattle Seahawks vs. New England Patriots Super Bowl LX game is at 3:30 p.m. PST. Expect the roads around the South Bay to get very busy from the morning of Super Bowl Sunday onward, with gates to Levi’s Stadium open to attendees at 11:30 a.m.\u003c/p>\n\u003cp>At bars and event spaces, \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">many Super Bowl watch parties will begin around 2 p.m\u003c/a>., with some starting even earlier, around lunchtime — or as late as 3 p.m. As for home-based Super Bowl parties, many people will begin to pile into living rooms around the Bay Area several hours before kickoff.\u003c/p>\n\u003cfigure id=\"attachment_11975470\" class=\"wp-caption aligncenter\" style=\"max-width: 1409px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11975470\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\" alt=\"Woman wearing a scarf stands in front of a block party.\" width=\"1409\" height=\"939\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg 1409w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-160x107.jpg 160w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">49er fan Rosy Barrera poses for a portrait in front of the Faithful House in San Francisco’s Mission District during a Super Bowl playoff game watch party. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Because of the many parties folks will be attending on Sunday, you might want to avoid the grocery store that morning and possibly on Saturday, too — unless you want to compete with all those hosts and guests doing last-minute party planning.\u003c/p>\n\u003ch2>\u003cstrong>How long will the Super Bowl last?\u003c/strong>\u003c/h2>\n\u003cp>A 2017 analysis from \u003cem>The Verge\u003c/em> found that in previous years, \u003ca href=\"https://www.theverge.com/2017/2/4/14403598/how-long-is-the-super-bowl\">the average length of the Super Bowl was just under four hours.\u003c/a> This \u003cem>could \u003c/em>mean you get until around 7:30 p.m. to enjoy the lack of crowds … or even earlier. Or even later. There’s no way to predict the exact length of the game, but it’s virtually certain that you’ll get at least three hours of play — and you can pretty safely plan on having until 6:30 p.m. to revel in a crowd-free Bay.\u003c/p>\n\u003cp>\u003ca href=\"https://www.timeanddate.com/sun/usa/san-francisco?month=2&year=2026\">Sunset on Sunday in San Francisco is forecast to be 5:41 p.m\u003c/a>., meaning your precious Super Bowl window of (hopeful) solitude could also encompass a hike — more on that below.\u003c/p>\n\u003cp>If you plan to take a drive that Sunday, you may wish to use your phone to keep a light eye on how the game is progressing. You don’t want your crowd-lite afternoon to end with getting caught in freeway traffic because you’re hitting the road home when all the Super Bowl watchers are heading home from parties and bars, too. And you \u003cem>definitely \u003c/em>don’t want to be on the roads around Santa Clara itself after the game ends.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #1: Hit a usually crowded hiking trail\u003c/strong>\u003c/h2>\n\u003cp>While it’s still a little early to know the forecast for Super Bowl Sunday, you can keep an eye on the day’s weather\u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.74518500000005&lon=-122.41590499999995\"> via the National Weather Service’s Bay Area forecast\u003c/a> — and hopefully plan for a hike where you could get the Bay Area’s most popular trails and lookouts all to yourself.\u003c/p>\n\u003cp>If you’ve been putting off your visit due to weekend crowds, Super Bowl Sunday could give you \u003ca href=\"https://www.nps.gov/muwo/index.htm\">Muir Woods National Monument\u003c/a> all to yourself. \u003ca href=\"https://gomuirwoods.com/\">Snag a reservation\u003c/a> for entry to the park and meander among the redwoods before heading up to the Instagram-famous overlook at \u003ca href=\"https://share.google/xsWOlr2wic2HEsl0n\">Trojan Point\u003c/a>. Normally extremely crowded at sunset, that 3:30 p.m. Super Bowl kickoff time is (almost) guaranteed to keep the worst crowds at bay.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Or why not head to what’s normally one of the busiest spots on the coast, \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm\">Alamere Falls\u003c/a> in \u003ca href=\"https://www.nps.gov/pore/index.htm\">Point Reyes National Seashore\u003c/a>, for a morning hike? It’s an arduous trek — and one that’s worth waiting for the right moment to take on. Just note: There is no park-sanctioned trail to the top of the falls, so be sure to \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm#CP_JUMP_5829865\">follow the National Park Service’s advice\u003c/a> on routes to see this iconic sight, and \u003ca href=\"https://tidesandcurrents.noaa.gov/noaatidepredictions.html?id=9415020&units=standard&bdate=20260208&edate=20260208&timezone=LST/LDT&clock=12hour&datum=MLLW&interval=hilo&action=dailychart\">check the tides before you head out\u003c/a> to aim for low tide (around 10 a.m. on Sunday).\u003c/p>\n\u003cp>If you’re looking for a full-day adventure, take on Marin County’s usually bustling \u003ca href=\"https://www.alltrails.com/trail/us/california/dipsea-trail--2\">Dipsea Trail\u003c/a>, which winds 10 miles up and over a diverse coastal landscape from Muir Woods to Stinson Beach. With the trail’s winding corners and steep staircases, it’s often overrun with visitors, but it may be quieter this coming weekend.\u003c/p>\n\u003cp>Pro tip: If you’re determined to maximize your chances for the fewest crowds, consider delaying your hike until after lunch. A lot of people planning to watch the Super Bowl will still want to stretch their legs that morning before heading to a watch party, \u003ca href=\"https://www.kqed.org/news/12068396/best-bay-area-stroller-hikes-to-bring-family-this-new-years\">especially families with kids\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #2: Try for a trailhead where parking is usually full\u003c/strong>\u003c/h2>\n\u003cp>Now we’ve discussed busy trails, what about trails where parking is the limiting factor? If you’ve ever enjoyed a leisurely morning before heading out for a hike only to realize the lot at your chosen trailhead filled up hours ago, Super Bowl Sunday may be a good time to try again — and here are a few ideas:\u003c/p>\n\u003cp>\u003ca href=\"https://www.openspace.org/preserves/purisima-creek-redwoods\">Purisima Creek Redwoods Preserve\u003c/a> is one of the best bang-for-your-buck hikes out there — and it’s usually so busy that the agency that manages this open space is \u003ca href=\"https://www.openspace.org/what-we-do/projects/purisima-sea-trail\">working on building \u003cem>more \u003c/em>parking\u003c/a>. Spaces for cars on both the Highway 35 and Highway 1 sides are scarce, but if you do snag a spot on Super Bowl Sunday, don’t waste it — and be sure to explore as much of the biodiverse redwood ecosystem as you can. If you’re on the coastal side, you could catch the sunset from Poplar Beach or end with a cozy meal at The Mountain House or Alice’s Restaurant on Skyline Boulevard.\u003c/p>\n\u003cfigure id=\"attachment_12040945\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12040945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\" alt=\"A photo taken low to the ground of a wooden bridge in a deep green redwood forest\" width=\"1920\" height=\"1279\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-800x533.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1020x679.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1536x1023.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Bridge over Purisima Creek in Purisima Creek Redwoods Preserve, Santa Cruz Mountains \u003ccite>(Sundry Photography/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Over at the iconic \u003ca href=\"https://www.ebparks.org/parks/mission-peak\">Mission Peak\u003c/a>, the parking situation is so brutal it’s even been the subject of a \u003ca href=\"https://www.nytimes.com/2014/11/05/us/in-climbing-a-california-peak-the-challenge-is-finding-a-place-to-park.html?_r=0\">\u003cem>New York Times\u003c/em> story\u003c/a>. While you \u003cem>can \u003c/em>find ample paid parking at Ohlone College, if you want to snag a closer (and free) spot at the much smaller and nearly always full Stanford Avenue Staging Area, Super Bowl Sunday is a great time to try. On a clear day, this hike will not only burn (\u003ca href=\"https://www.alltrails.com/trail/us/california/mission-peak-loop-from-stanford-avenue-staging-area\">it’s around 3 miles up over 2,000 feet one way\u003c/a>), it will reward you with unparalleled views of the entire South Bay and nearby peaks. Just don’t forget to bring at least two liters of water if you plan to complete the whole thing, as there’s no water available along the way.\u003c/p>\n\u003cp>Perhaps the East Bay’s most famous overlook, \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">Tilden Park’s Inspiration Point,\u003c/a> is often full of cars, especially at sunset. But you may be able to score a spot on Sunday and even bring a picnic to enjoy the panoramic Bay view. Or, to make the most of your day, opt for an around \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">4-mile loop hike\u003c/a> to the top of Wildcat Peak.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #3: Visit a tourist spot for a photoshoot\u003c/strong>\u003c/h2>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11748038/the-iconic-bay-area-spots-that-locals-dont-visit-according-to-you\">Playing tourist in the Bay Area is always fun as a local\u003c/a>, especially if you never usually do it. And there’s a good chance that even the most popular tourist attractions won’t be as busy as usual. Think: The Ferry Building on San Francisco’s Embarcadero, Alcatraz Island, Muir Woods, riding a cable car, walking or cycling the Golden Gate Bridge.\u003c/p>\n\u003cp>Another tourist-adjacent idea to consider for Sunday: Checking out one of the Bay Area’s iconic vista points or lookouts that are usually chock-full of visitors, like San Francisco’s Twin Peaks or \u003ca href=\"https://www.parksconservancy.org/article/seven-places-gaze-golden-gate-bridge\">one of these classic viewpoints for the Golden Gate Bridge\u003c/a>. Fewer people means fewer folks in the background of your scenic photos.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>One big caveat here: It’s actually hard to predict the extent to which the Bay Area’s classic tourist spots \u003cem>will \u003c/em>be markedly less busy during the game. On the one hand, a lot of domestic tourists to San Francisco will definitely want to watch the Super Bowl anyway, plus \u003ca href=\"https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/globally-56-million-watched-super-bowl-lvii\">viewership for the game is more popular internationally than you might expect\u003c/a>.\u003c/p>\n\u003cp>Then again, there’ll still be international tourists visiting the Bay Area over this weekend who have no interest in the Super Bowl and no intention of pausing their vacation for several hours on a sunny day to stay inside and watch it. So don’t be surprised if somewhere like Pier 39 isn’t entirely dead after all.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #4: Walk into a usually-popular restaurant\u003c/strong>\u003c/h2>\n\u003cp>If you’re happy to have dinner on the early side — or even a late lunch — Super Bowl Sunday could be an ideal time to try for a walk-in table at a popular spot that normally has long wait times. Even if a place isn’t exactly deserted, you still might have a higher-than-normal chance of getting a favored seat with a view.\u003c/p>\n\u003cp>You could even try to plan ahead and see if any usually popular spots still have reservations available on Sunday afternoon or early evening, by browsing \u003ca href=\"https://www.opentable.com/\">an online reservation system like OpenTable.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_11956792\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11956792\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\" alt=\"A large modern room with tables and chairs and greenery hanging from the ceiling.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Indoor tables at Abacá restaurant in San Francisco on July 27, 2023, a Filipino-Californian restaurant near Fisherman’s Wharf. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>There are two caveats to this idea. First, if you’re trying for a walk-in, just be sure to call ahead to ensure that your desired spot will actually be open during the game.\u003c/p>\n\u003cp>Secondly, make sure that your restaurant, bar or cafe of choice doesn’t have a TV that could still show the game. Otherwise, you’ll basically just be walking into … a crowded Super Bowl watch party, which is presumably the very thing you were hoping to avoid that afternoon.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl idea #5: Get a museum all to yourself (for free)\u003c/strong>\u003c/h2>\n\u003cp>Wandering around a near-empty gallery and having the artworks “all to yourself” can feel undeniably magical — and Sunday could bring you that opportunity if you visit a museum like SFMOMA, the De Young Museum or the Oakland Museum of California.\u003c/p>\n\u003cp>For folks with kids, it’s also a great chance to visit a normally crowded museum like the Exploratorium or the Children’s Discovery Museum to watch your children enjoy not having to wait their turn to explore their exhibits.\u003c/p>\n\u003cfigure id=\"attachment_12064952\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064952\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sugar Bowl is among the closest ski resorts to the Bay Area, reducing the travel time for commuters significantly. \u003ccite>(Courtesy of Sugar Bowl Resort)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While, unfortunately, there are no \u003ca href=\"https://www.kqed.org/news/11943906/how-to-find-free-museum-tickets-in-the-bay-area\">free days happening at local museums\u003c/a> on Super Bowl Sunday this year, \u003ca href=\"https://www.kqed.org/news/11974262/extra-discounts-your-ebt-card-could-offer-from-free-museums-to-the-farmers-market\">your EBT card can also get you free or reduced admission to many museums around the Bay Area\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #6: Hit the slopes\u003c/strong>\u003c/h2>\n\u003cp>Tired of weekend Tahoe crowds cramping your skiing style? Try hitting the slopes on Super Bowl Sunday. Most resorts will be cleared out by around noon, so for those who don’t have a ski pass, it may be the one weekend day of the year where you can actually get enough runs in to justify the one-day ticket price.\u003c/p>\n\u003cp>You can even plan to roll up after lunch, when you’re likely to find a first-row parking spot near the lodge, and purchase a half-day ticket at the window, if the resort offers them. You’ll still be able to get 3-4 hours of solid skiing in without the headache of long lift lines or traffic.\u003c/p>\n\u003cp>Just remember that many resorts introduced weekend parking reservations during the COVID-19 pandemic, so be sure to check whether you’ll need one for Super Bowl Sunday.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #7: Enjoy easy parking in a busy neighborhood\u003c/strong>\u003c/h2>\n\u003cp>If you’re frequently dissuaded by exploring popular neighborhoods on the weekend because of the nightmarish parking situation you know you’ll encounter, you might consider declaring the Super Bowl the time to finally try it.\u003c/p>\n\u003cp>In San Francisco alone, there’s Hayes Valley, the Mission, North Beach, the popular areas around Clement Street in the Richmond and Irving Street in the Sunset — and Sunday afternoon could mean you finally snag a spot without having to circle the same four blocks for 30 minutes.\u003c/p>\n\u003cfigure id=\"attachment_12022568\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12022568\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">View from the SkyStar Observation Wheel of the de Young Museum in Golden Gate Park on March 4, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Just make sure you don’t let your guard down \u003cem>too \u003c/em>much with this newfound sense of freedom and accidentally leave your car vulnerable to a break-in. \u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">Read more about how to potentially reduce the risk of having your car broken into with our guide.\u003c/a>)\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #8: Do your grocery shopping\u003c/strong>\u003c/h2>\n\u003cp>Sometimes, practicality wins. And one non-football idea for Super Bowl Sunday that was suggested again and again by the minds of KQED: Use the time to do your grocery shopping.\u003c/p>\n\u003cp>Berkeley Bowl, Costco, Trader Joe’s and Monterey Market were all recommended grocery stores as usually packed places to hit during the game, where uncrowded aisles and short lines at the register could await you for a few blissful hours.\u003c/p>\n\u003cp>A caveat here: your local Costco might well be showing the game on their televisions, and \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">FunCheapSF notes that many folks use the warehouse as an opportunity for an unofficial Super Bowl watch party\u003c/a>, complete with $1.50 hot dogs. Don’t say we didn’t warn you.\u003c/p>\n\u003cp>And if you don’t need to grab groceries? Consider spending the afternoon at another kind of store that can often feel claustrophobic with the usual crowds, such as IKEA in Emeryville. Or apply this kind of practicality to other areas of life — your local gym will probably be delightfully empty on Sunday afternoon as well.\u003c/p>\n\u003cp>\u003cem>KQED’s Matthew Green, Lauren Farrar, Suzie Racho, Marnette Federis, Autumn Woish, Ethan Toven-Lindsey, Daniel Eduardo Hernandez, Bonnie Zeng Chin, Kevin Cooke, Randy Depew, Maria Miller, Joo Eun Lee, Beth Huizenga, Sydney Johnson, Bianca Hernandez-Knight and Carlos Cabrera-Lomelí contributed to this story, with an earlier version publishing on Feb. 9, 2024.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/sutter-health\">Sutter Health\u003c/a> announced plans on Monday for a new flagship medical center in \u003ca href=\"https://www.kqed.org/news/tag/santa-clara\">Santa Clara,\u003c/a> part of a multibillion-dollar investment to expand health care access in Silicon Valley.\u003c/p>\n\u003cp>The centerpiece of the $2.8 billion dual-campus plan is an eight-story medical center to be built on a 13.63-acre site near Levi’s Stadium. Sutter Health President and CEO Warner Thomas called the facility the “digital hospital of the future.”\u003c/p>\n\u003cp>“Today marks a turning point … for the future of health care here in Santa Clara and in Silicon Valley,” Thomas said, describing the new 272-bed hospital, which will replace an existing office park at 2831 and 2841 Mission College Blvd. “This will be the largest investment in the history of Sutter Health.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The new facility, slated to open in late 2031, will feature all private patient rooms, a full-service emergency department, intensive care units, advanced operating rooms and a Level III neonatal intensive care unit. Officials emphasized that the investment is designed to fill a critical gap in a region underserved by health systems.\u003c/p>\n\u003cp>Speaking at Monday’s event, Santa Clara County Supervisor Susan Ellenberg described the county’s emergency response system as being “under extraordinary strain,” noting that the county has the second-lowest ratio of ER treatment stations per resident in California.\u003c/p>\n\u003cp>“This level of demand clearly cannot be sustained by county facilities alone,” Ellenberg said. “The addition of a Sutter Health Medical Center … will help reduce the enormous pressure on county-operated facilities. It will also improve ambulance response times, access to care and provide more options for people who depend on us.”\u003c/p>\n\u003cp>Thomas reinforced the point, stating that the county’s hospital infrastructure has not “kept pace” with the region’s growth, lagging behind state and national averages for beds per capita.[aside postID=news_12062794 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251104-MEASUREA-JG-1_qed.jpg']Santa Clara Mayor Lisa Gillmor called Sutter’s expansion “a very exciting day for Santa Clara” and a key step in meeting the needs of a growing population.\u003c/p>\n\u003cp>“The addition of the Sutter Health Hospital expands access, it increases capacity and gives our residents more choice, ensuring that more families can receive excellent care right here in Santa Clara, close to home,” Gillmor said.\u003c/p>\n\u003cp>The project, which includes the recently opened Sutter East Santa Clara Care Center, will create hubs for specialty care in cancer, women’s health and orthopedics. It will be integrated with the Palo Alto Foundation Medical Group to help with recruitment.\u003c/p>\n\u003cp>“In the 29 years I’ve worked here [in Santa Clara County], we haven’t had good enough access for our patients,” said Dr. Kurt VandeVort, CEO of PAFMG. “This is really a landmark investment.”\u003c/p>\n\u003cp>The initiative also includes a significant focus on workforce development. Thomas announced a new, multimillion-dollar partnership with the Santa Clara Unified School District to create “Health Career Pathways” to help prepare students for careers in health care.\u003c/p>\n\u003cp>SCUSD Superintendent Damon Wright said the collaboration would provide students with “hands-on, real-world experiences” and training for certification-eligible roles.\u003c/p>\n\u003cp>Sutter also plans to expand its Graduate Medical Education programs, aiming to train 1,000 residents and fellows annually by 2030, and is partnering with the West Valley-Mission Community College District on nursing and emergency services programs.\u003c/p>\n\u003cp>According to an independent analysis by \u003ca href=\"https://www.ey.com/en_us\">EY\u003c/a>, the new facilities are projected to support more than 5,000 jobs by 2031.\u003c/p>\n\u003cp>“This new medical center and the broader Santa Clara project represent a promise to this community to make accessing sought-after health care so much easier,” said Dr. Rebecca Fazilat, Board Chair of PAFMG.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/sutter-health\">Sutter Health\u003c/a> announced plans on Monday for a new flagship medical center in \u003ca href=\"https://www.kqed.org/news/tag/santa-clara\">Santa Clara,\u003c/a> part of a multibillion-dollar investment to expand health care access in Silicon Valley.\u003c/p>\n\u003cp>The centerpiece of the $2.8 billion dual-campus plan is an eight-story medical center to be built on a 13.63-acre site near Levi’s Stadium. Sutter Health President and CEO Warner Thomas called the facility the “digital hospital of the future.”\u003c/p>\n\u003cp>“Today marks a turning point … for the future of health care here in Santa Clara and in Silicon Valley,” Thomas said, describing the new 272-bed hospital, which will replace an existing office park at 2831 and 2841 Mission College Blvd. “This will be the largest investment in the history of Sutter Health.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The new facility, slated to open in late 2031, will feature all private patient rooms, a full-service emergency department, intensive care units, advanced operating rooms and a Level III neonatal intensive care unit. Officials emphasized that the investment is designed to fill a critical gap in a region underserved by health systems.\u003c/p>\n\u003cp>Speaking at Monday’s event, Santa Clara County Supervisor Susan Ellenberg described the county’s emergency response system as being “under extraordinary strain,” noting that the county has the second-lowest ratio of ER treatment stations per resident in California.\u003c/p>\n\u003cp>“This level of demand clearly cannot be sustained by county facilities alone,” Ellenberg said. “The addition of a Sutter Health Medical Center … will help reduce the enormous pressure on county-operated facilities. It will also improve ambulance response times, access to care and provide more options for people who depend on us.”\u003c/p>\n\u003cp>Thomas reinforced the point, stating that the county’s hospital infrastructure has not “kept pace” with the region’s growth, lagging behind state and national averages for beds per capita.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Santa Clara Mayor Lisa Gillmor called Sutter’s expansion “a very exciting day for Santa Clara” and a key step in meeting the needs of a growing population.\u003c/p>\n\u003cp>“The addition of the Sutter Health Hospital expands access, it increases capacity and gives our residents more choice, ensuring that more families can receive excellent care right here in Santa Clara, close to home,” Gillmor said.\u003c/p>\n\u003cp>The project, which includes the recently opened Sutter East Santa Clara Care Center, will create hubs for specialty care in cancer, women’s health and orthopedics. It will be integrated with the Palo Alto Foundation Medical Group to help with recruitment.\u003c/p>\n\u003cp>“In the 29 years I’ve worked here [in Santa Clara County], we haven’t had good enough access for our patients,” said Dr. Kurt VandeVort, CEO of PAFMG. “This is really a landmark investment.”\u003c/p>\n\u003cp>The initiative also includes a significant focus on workforce development. Thomas announced a new, multimillion-dollar partnership with the Santa Clara Unified School District to create “Health Career Pathways” to help prepare students for careers in health care.\u003c/p>\n\u003cp>SCUSD Superintendent Damon Wright said the collaboration would provide students with “hands-on, real-world experiences” and training for certification-eligible roles.\u003c/p>\n\u003cp>Sutter also plans to expand its Graduate Medical Education programs, aiming to train 1,000 residents and fellows annually by 2030, and is partnering with the West Valley-Mission Community College District on nursing and emergency services programs.\u003c/p>\n\u003cp>According to an independent analysis by \u003ca href=\"https://www.ey.com/en_us\">EY\u003c/a>, the new facilities are projected to support more than 5,000 jobs by 2031.\u003c/p>\n\u003cp>“This new medical center and the broader Santa Clara project represent a promise to this community to make accessing sought-after health care so much easier,” said Dr. Rebecca Fazilat, Board Chair of PAFMG.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/santa-clara-county\">Santa Clara County\u003c/a> officials announced Wednesday a sweeping civil enforcement action against a Milpitas-based home care business, alleging its owners perpetrated a complex scheme to exploit immigrant caregivers.\u003c/p>\n\u003cp>The county said the owners paid “extreme sub-minimum wages,” forced “egregious work conditions” and committed identity theft.\u003c/p>\n\u003cp>County Counsel Tony LoPresti filed the lawsuit against Safejourney Transport LLC, which conducts business under the title Happy Trip Home Care. The \u003ca href=\"https://drive.google.com/file/d/1t8RT7C1soYl52WmmJd1u3okq84BA9Xx5/view?usp=sharing\">complaint\u003c/a> said its owners, who used multiple aliases to operate, recruited primarily Filipino immigrants through word-of-mouth networks. The owners then allegedly compensated them in cash or by electronic transfer for grueling 24-hour shifts, sometimes paying as little as $4.17 an hour.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>At a Nov. 12 press conference in San José, LoPresti said the lawsuit sends a “clear and simple” message to employers.\u003c/p>\n\u003cp>“We will hold accountable employers who seek to profit by violating the law and exploiting vulnerable immigrant workers,” LoPresti said. “We will be sure that they face their day in court.”\u003c/p>\n\u003cp>The county alleged Armando Ogerio De Castro Jr., Michelle Sison Delos Reyes and Edmund Vasquez Olaso charged clients $300 to $500 a day for 24-hour care, but only paid the caregivers $100 to $250. The defendants “routinely pocketed more than half of the money” that clients paid for the caregivers’ work, the complaint states.\u003c/p>\n\u003cp>By paying in cash and not issuing itemized wage statements, the complaint said, the business ensured caregivers did not have the documents that would “reflect their true hours, employer, and hourly rate.”\u003c/p>\n\u003cp>Caregivers were expected to be on call for their entire 24-hour shift, often woken “every few hours at night” to assist clients. The county alleged workers were denied all meal and rest breaks, and in some cases, were directed to perform uncompensated domestic labor like cooking and cleaning for the owners themselves, or clients’ spouses.[aside postID=news_12062811 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/CostcoTruckGetty.jpg']“The job these immigrant workers perform is grueling,” said LoPresti, who added that the lawsuit is a result of a yearlong investigation. “And yet, in spite of shouldering that very heavy responsibility, defendants pay them next to nothing.”\u003c/p>\n\u003cp>The allegations extend beyond wage theft, detailing at least one instance where defendants took possession of a caregiver’s passport and bank account information. They then allegedly “performed numerous unauthorized transactions” using the caregiver’s account to transfer money to themselves, pay their own landlord and attorney and make personal purchases.\u003c/p>\n\u003cp>The business is not licensed under the Home Care Consumer Protection Act, according to the county. The complaint also states that two of the owners, Delos Reyes and Olaso, have previously been subject to two separate elder abuse restraining orders, filed by the County’s Public Guardian.\u003c/p>\n\u003cp>Officials emphasized that this business model hinges on exploiting a vulnerable population. Speaking at the conference, former in-home care worker Tess Brillante said caregivers, many of whom are immigrants, are often desperate for work.\u003c/p>\n\u003cp>“Workers not only need the job for their livelihood, but also to send money back home to support their families,” Brillante said. “And most caregivers will endure anything to just keep their job.”\u003c/p>\n\u003cp>By 2030, older adults will outnumber children in Santa Clara County, increasing the demand for these services, according to the California Department of Finance.\u003c/p>\n\u003cp>This lawsuit is the latest move in Santa Clara County’s multi-pronged effort to combat wage theft, an issue that costs workers nationwide an estimated $15 billion annually. In October, the county successfully pushed for SB 261, a new state law that \u003ca href=\"https://www.kqed.org/news/12060714/new-california-law-imposes-massive-fines-on-employers-who-refuse-to-pay-stolen-wages\">imposes triple penalties on employers\u003c/a> who ignore wage theft judgments.\u003c/p>\n\u003cp>This new lawsuit, LoPresti said, is a direct message of protection for immigrants at a time when these communities are being increasingly targeted.\u003c/p>\n\u003cp>“When the federal administration is doing everything they can, trying to create a culture of fear in these communities, we want to make sure that those immigrant workers know that they still have rights.”\u003c/p>\n\u003cp>The business and its owners could not immediately be reached for comment.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/santa-clara-county\">Santa Clara County\u003c/a> officials announced Wednesday a sweeping civil enforcement action against a Milpitas-based home care business, alleging its owners perpetrated a complex scheme to exploit immigrant caregivers.\u003c/p>\n\u003cp>The county said the owners paid “extreme sub-minimum wages,” forced “egregious work conditions” and committed identity theft.\u003c/p>\n\u003cp>County Counsel Tony LoPresti filed the lawsuit against Safejourney Transport LLC, which conducts business under the title Happy Trip Home Care. The \u003ca href=\"https://drive.google.com/file/d/1t8RT7C1soYl52WmmJd1u3okq84BA9Xx5/view?usp=sharing\">complaint\u003c/a> said its owners, who used multiple aliases to operate, recruited primarily Filipino immigrants through word-of-mouth networks. The owners then allegedly compensated them in cash or by electronic transfer for grueling 24-hour shifts, sometimes paying as little as $4.17 an hour.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>At a Nov. 12 press conference in San José, LoPresti said the lawsuit sends a “clear and simple” message to employers.\u003c/p>\n\u003cp>“We will hold accountable employers who seek to profit by violating the law and exploiting vulnerable immigrant workers,” LoPresti said. “We will be sure that they face their day in court.”\u003c/p>\n\u003cp>The county alleged Armando Ogerio De Castro Jr., Michelle Sison Delos Reyes and Edmund Vasquez Olaso charged clients $300 to $500 a day for 24-hour care, but only paid the caregivers $100 to $250. The defendants “routinely pocketed more than half of the money” that clients paid for the caregivers’ work, the complaint states.\u003c/p>\n\u003cp>By paying in cash and not issuing itemized wage statements, the complaint said, the business ensured caregivers did not have the documents that would “reflect their true hours, employer, and hourly rate.”\u003c/p>\n\u003cp>Caregivers were expected to be on call for their entire 24-hour shift, often woken “every few hours at night” to assist clients. The county alleged workers were denied all meal and rest breaks, and in some cases, were directed to perform uncompensated domestic labor like cooking and cleaning for the owners themselves, or clients’ spouses.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“The job these immigrant workers perform is grueling,” said LoPresti, who added that the lawsuit is a result of a yearlong investigation. “And yet, in spite of shouldering that very heavy responsibility, defendants pay them next to nothing.”\u003c/p>\n\u003cp>The allegations extend beyond wage theft, detailing at least one instance where defendants took possession of a caregiver’s passport and bank account information. They then allegedly “performed numerous unauthorized transactions” using the caregiver’s account to transfer money to themselves, pay their own landlord and attorney and make personal purchases.\u003c/p>\n\u003cp>The business is not licensed under the Home Care Consumer Protection Act, according to the county. The complaint also states that two of the owners, Delos Reyes and Olaso, have previously been subject to two separate elder abuse restraining orders, filed by the County’s Public Guardian.\u003c/p>\n\u003cp>Officials emphasized that this business model hinges on exploiting a vulnerable population. Speaking at the conference, former in-home care worker Tess Brillante said caregivers, many of whom are immigrants, are often desperate for work.\u003c/p>\n\u003cp>“Workers not only need the job for their livelihood, but also to send money back home to support their families,” Brillante said. “And most caregivers will endure anything to just keep their job.”\u003c/p>\n\u003cp>By 2030, older adults will outnumber children in Santa Clara County, increasing the demand for these services, according to the California Department of Finance.\u003c/p>\n\u003cp>This lawsuit is the latest move in Santa Clara County’s multi-pronged effort to combat wage theft, an issue that costs workers nationwide an estimated $15 billion annually. In October, the county successfully pushed for SB 261, a new state law that \u003ca href=\"https://www.kqed.org/news/12060714/new-california-law-imposes-massive-fines-on-employers-who-refuse-to-pay-stolen-wages\">imposes triple penalties on employers\u003c/a> who ignore wage theft judgments.\u003c/p>\n\u003cp>This new lawsuit, LoPresti said, is a direct message of protection for immigrants at a time when these communities are being increasingly targeted.\u003c/p>\n\u003cp>“When the federal administration is doing everything they can, trying to create a culture of fear in these communities, we want to make sure that those immigrant workers know that they still have rights.”\u003c/p>\n\u003cp>The business and its owners could not immediately be reached for comment.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "santa-clara-county-sales-tax-measure-appears-poised-to-pass-amid-federal-cuts",
"title": "Santa Clara County Sales Tax Measure Appears Poised to Pass Amid Federal Cuts",
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"headTitle": "Santa Clara County Sales Tax Measure Appears Poised to Pass Amid Federal Cuts | KQED",
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"content": "\u003cp>A sales tax increase in Santa Clara County appeared headed for victory on Tuesday, signaling a willingness among South Bay voters to help backfill federal cuts to food and health care safety net programs.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/measure-a\">Measure A\u003c/a> was leading 57% to 43% in early returns on Tuesday.\u003c/p>\n\u003cp>“We’re calling it!” Supervisors Betty Duong and Susan Ellenberg said after results flashed across a flatscreen TV at a Yes on Measure A party in San José’s Willow Glen neighborhood.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The measure would increase the county sales tax by five-eighths of a cent for every one dollar spent, raising roughly $330 million annually. County leaders \u003ca href=\"https://www.kqed.org/news/12051250/santa-clara-county-voters-could-pay-more-sales-tax-due-to-trump-cuts\">placed it on the ballot\u003c/a> after President Donald Trump approved cuts to Medicaid and SNAP that will reduce county revenues by $1 billion a year by the end of the decade.\u003c/p>\n\u003cp>Home to four public hospitals, Santa Clara County \u003ca href=\"https://www.kqed.org/news/12059539/with-measure-a-santa-clara-county-hopes-to-keep-hospitals-afloat\">was uniquely vulnerable\u003c/a> to the historic cuts to Medicaid, the nation’s health care program for low-income residents and people with disabilities. Supporters of Measure A billed the measure as an opportunity for residents of the liberal county to push back against Republicans in Washington. The campaign closely aligned its messaging with the successful measure to redraw the state’s congressional lines to help Democrats win control of the U.S. House of Representatives.\u003c/p>\n\u003cp>“This is affirmation that the people of Santa Clara County are going to determine their own future, and they’ve decided that we will not allow for our health care system to go down,” Duong told KQED. “Had we not had the results we had tonight, had Measure A gone the other way, we would be looking at which hospital to close right now.”\u003c/p>\n\u003cp>Backers of Measure A acknowledged the new revenue would not fully make up for the loss of federal funding. The One Big Beautiful Bill Act that Trump signed this summer is expected to \u003ca href=\"https://www.kqed.org/science/1997707/how-will-trumps-mega-bill-impact-health-care-in-california\">reduce the number of people\u003c/a> eligible for Medicaid, known as Medi-Cal in California. As a result, the county will receive fewer direct payments and reimbursements for services, and county leaders said cuts to county health services are likely.\u003c/p>\n\u003cp>“The road ahead of us is daunting,” said Santa Clara County Executive James Williams. “We are facing hundreds of millions in cuts even with the passage of Measure A, but this gives us the fight.”\u003c/p>\n\u003cfigure id=\"attachment_12016848\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12016848\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080.jpg\" alt=\"A large hospital building that says 'Santa Clara Valley Medical Center' in front.\" width=\"1024\" height=\"682\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080-1020x679.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080-160x107.jpg 160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara Valley Medical Center stands on 751 South Bascom Avenue in San José on Sept. 29, 2025. \u003ccite>(Neal Waters/Anadolu Agency via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, Measure A supporters argued the sales tax would allow the county to keep all four of its public hospitals open. In recent years, the county expanded its health system beyond Valley Medical Center to acquire struggling hospitals in the region: O’Connor Hospital and Regional Medical Center in San José and St. Louise Regional Hospital in Gilroy.\u003c/p>\n\u003cp>Politicians from across the South Bay’s political spectrum endorsed Measure A, including Assemblymember Patrick Ahrens, Rep. Ro Khanna, San José Mayor Matt Mahan and the entire Santa Clara County Board of Supervisors.[aside label=\"2025 California Special Election\" link1='https://www.kqed.org/measure-a,Learn about Measure A in Santa Clara County' hero=https://cdn.kqed.org/wp-content/uploads/2025/09/Aside-2025-Special-Election-Voter-Guide-Santa-Clara-County-Measure-A-1200x675-1.png]Opponents of Measure A included Cupertino Mayor Liang-Fang Chao and a handful of former mayors and city council members, including Rishi Kumar of Saratoga and Lydia Kou of Palo Alto.\u003c/p>\n\u003cp>They noted that because Measure A is a general tax, the revenue can technically be spent on any county service. They also argued a sales tax would fall disproportionately on lower-income residents.\u003c/p>\n\u003cp>Opponents also questioned the long-term viability of the county’s health system after the Medicaid cuts. The three hospital acquisitions have ballooned county health care spending, they said, and the sales tax increase was a Band-Aid solution that sidestepped a more serious reevaluation of county health spending.\u003c/p>\n\u003cp>Those messages were largely drowned out by a well-funded campaign in support of Measure A. The main campaign committee raised over $2.6 million through Oct. 31, including $525,000 from the Valley Health Foundation, a nonprofit supporting the county health system.\u003c/p>\n\u003cp>The campaign against Measure A reported virtually no fundraising beyond a $357 loan.\u003c/p>\n\u003cp>In the closing weeks of the campaign, opponents accused county leaders of improperly advocating for the sales tax hike.\u003c/p>\n\u003cp>Kumar \u003ca href=\"https://www.kqed.org/news/12060326/measure-a-opponents-criticize-county-mailer-ahead-of-election\">criticized a taxpayer-funded mailer\u003c/a> from the county that warned residents of looming health cuts in language closely mirroring the pro-Measure A arguments. The No on Measure A also filed a complaint last week with campaign finance regulators, accusing Sheriff Bob Jonsen of improperly campaigning for the measure while wearing his uniform.\u003c/p>\n\u003cp>“The people have spoken and I hope the county will spend the money judiciously,” Kumar said in a statement after Tuesday’s results.\u003c/p>\n\u003cp>The Yes on Measure A campaign sought to project unity with the popular redistricting measure, \u003ca href=\"https://www.kqed.org/news/12062781/proposition-50-passes-in-california-boosting-democrats-in-fight-for-us-house-control\">Proposition 50\u003c/a>.\u003c/p>\n\u003cp>A mailer in the final days of the campaign showed a shield inscribed with Measure A and Proposition 50 fending off an arrow labeled “Trump’s Agenda.”\u003c/p>\n\u003cp>“One Election, Two Ballot Measures to Protect California,” the mailer read.\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/jgeha\">Joseph Geha\u003c/a> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n",
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"excerpt": "Santa Clara County voters appear to approve Measure A, a sales tax increase aimed at raising $330 million annually to offset deep federal cuts to Medicaid and food assistance programs that threaten local health services.",
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"title": "Santa Clara County Sales Tax Measure Appears Poised to Pass Amid Federal Cuts | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A sales tax increase in Santa Clara County appeared headed for victory on Tuesday, signaling a willingness among South Bay voters to help backfill federal cuts to food and health care safety net programs.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/measure-a\">Measure A\u003c/a> was leading 57% to 43% in early returns on Tuesday.\u003c/p>\n\u003cp>“We’re calling it!” Supervisors Betty Duong and Susan Ellenberg said after results flashed across a flatscreen TV at a Yes on Measure A party in San José’s Willow Glen neighborhood.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The measure would increase the county sales tax by five-eighths of a cent for every one dollar spent, raising roughly $330 million annually. County leaders \u003ca href=\"https://www.kqed.org/news/12051250/santa-clara-county-voters-could-pay-more-sales-tax-due-to-trump-cuts\">placed it on the ballot\u003c/a> after President Donald Trump approved cuts to Medicaid and SNAP that will reduce county revenues by $1 billion a year by the end of the decade.\u003c/p>\n\u003cp>Home to four public hospitals, Santa Clara County \u003ca href=\"https://www.kqed.org/news/12059539/with-measure-a-santa-clara-county-hopes-to-keep-hospitals-afloat\">was uniquely vulnerable\u003c/a> to the historic cuts to Medicaid, the nation’s health care program for low-income residents and people with disabilities. Supporters of Measure A billed the measure as an opportunity for residents of the liberal county to push back against Republicans in Washington. The campaign closely aligned its messaging with the successful measure to redraw the state’s congressional lines to help Democrats win control of the U.S. House of Representatives.\u003c/p>\n\u003cp>“This is affirmation that the people of Santa Clara County are going to determine their own future, and they’ve decided that we will not allow for our health care system to go down,” Duong told KQED. “Had we not had the results we had tonight, had Measure A gone the other way, we would be looking at which hospital to close right now.”\u003c/p>\n\u003cp>Backers of Measure A acknowledged the new revenue would not fully make up for the loss of federal funding. The One Big Beautiful Bill Act that Trump signed this summer is expected to \u003ca href=\"https://www.kqed.org/science/1997707/how-will-trumps-mega-bill-impact-health-care-in-california\">reduce the number of people\u003c/a> eligible for Medicaid, known as Medi-Cal in California. As a result, the county will receive fewer direct payments and reimbursements for services, and county leaders said cuts to county health services are likely.\u003c/p>\n\u003cp>“The road ahead of us is daunting,” said Santa Clara County Executive James Williams. “We are facing hundreds of millions in cuts even with the passage of Measure A, but this gives us the fight.”\u003c/p>\n\u003cfigure id=\"attachment_12016848\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12016848\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080.jpg\" alt=\"A large hospital building that says 'Santa Clara Valley Medical Center' in front.\" width=\"1024\" height=\"682\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080-1020x679.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GettyImages-1230183080-160x107.jpg 160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara Valley Medical Center stands on 751 South Bascom Avenue in San José on Sept. 29, 2025. \u003ccite>(Neal Waters/Anadolu Agency via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, Measure A supporters argued the sales tax would allow the county to keep all four of its public hospitals open. In recent years, the county expanded its health system beyond Valley Medical Center to acquire struggling hospitals in the region: O’Connor Hospital and Regional Medical Center in San José and St. Louise Regional Hospital in Gilroy.\u003c/p>\n\u003cp>Politicians from across the South Bay’s political spectrum endorsed Measure A, including Assemblymember Patrick Ahrens, Rep. Ro Khanna, San José Mayor Matt Mahan and the entire Santa Clara County Board of Supervisors.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Opponents of Measure A included Cupertino Mayor Liang-Fang Chao and a handful of former mayors and city council members, including Rishi Kumar of Saratoga and Lydia Kou of Palo Alto.\u003c/p>\n\u003cp>They noted that because Measure A is a general tax, the revenue can technically be spent on any county service. They also argued a sales tax would fall disproportionately on lower-income residents.\u003c/p>\n\u003cp>Opponents also questioned the long-term viability of the county’s health system after the Medicaid cuts. The three hospital acquisitions have ballooned county health care spending, they said, and the sales tax increase was a Band-Aid solution that sidestepped a more serious reevaluation of county health spending.\u003c/p>\n\u003cp>Those messages were largely drowned out by a well-funded campaign in support of Measure A. The main campaign committee raised over $2.6 million through Oct. 31, including $525,000 from the Valley Health Foundation, a nonprofit supporting the county health system.\u003c/p>\n\u003cp>The campaign against Measure A reported virtually no fundraising beyond a $357 loan.\u003c/p>\n\u003cp>In the closing weeks of the campaign, opponents accused county leaders of improperly advocating for the sales tax hike.\u003c/p>\n\u003cp>Kumar \u003ca href=\"https://www.kqed.org/news/12060326/measure-a-opponents-criticize-county-mailer-ahead-of-election\">criticized a taxpayer-funded mailer\u003c/a> from the county that warned residents of looming health cuts in language closely mirroring the pro-Measure A arguments. The No on Measure A also filed a complaint last week with campaign finance regulators, accusing Sheriff Bob Jonsen of improperly campaigning for the measure while wearing his uniform.\u003c/p>\n\u003cp>“The people have spoken and I hope the county will spend the money judiciously,” Kumar said in a statement after Tuesday’s results.\u003c/p>\n\u003cp>The Yes on Measure A campaign sought to project unity with the popular redistricting measure, \u003ca href=\"https://www.kqed.org/news/12062781/proposition-50-passes-in-california-boosting-democrats-in-fight-for-us-house-control\">Proposition 50\u003c/a>.\u003c/p>\n\u003cp>A mailer in the final days of the campaign showed a shield inscribed with Measure A and Proposition 50 fending off an arrow labeled “Trump’s Agenda.”\u003c/p>\n\u003cp>“One Election, Two Ballot Measures to Protect California,” the mailer read.\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/jgeha\">Joseph Geha\u003c/a> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"title": "NFL Unveils Super Bowl LX Events Spanning San Francisco, San José and East Bay",
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"headTitle": "NFL Unveils Super Bowl LX Events Spanning San Francisco, San José and East Bay | KQED",
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"content": "\u003cp>The NFL and the Bay Area Host Committee, or BAHC, announced the official \u003ca href=\"https://bayareahostcommittee.com/newsroom/official-lineup-of-super-bowl-lx-events-and-venues-revealed\">lineup of events \u003c/a>for Super Bowl LX on Monday, detailing a weeklong celebration centered in both San Francisco and San José, with partnerships extending into the East Bay.\u003c/p>\n\u003cp>The week, which kicks off Feb. 2, will feature several new activations. For the first time, the 2026 Pro Bowl Games will be relocated to Super Bowl week, taking place at San Francisco’s Moscone Center. A new Super Bowl LX Innovation Summit focused on technology will also be held at SFMOMA during the week.\u003c/p>\n\u003cp>“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50, we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” said Peter O’Reilly, the NFL’s executive vice president of club business, major events and international, in a statement.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>That energy, according to BAHC President and CEO Zaileen Janmohamed, comes from the region’s distinct character.\u003c/p>\n\u003cp>“The Bay Area is made up of nine counties … All counties have their own vibe, culture, and way that they behave every single day,” Janmohamed said at a virtual press conference on Monday. “And our job is to showcase that out to the world and then to bring the Super Bowl in to unite the region through that event.”\u003c/p>\n\u003cfigure id=\"attachment_12062834\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">49ers fans at Pops Bar during the Super Bowl on Sunday in San Francisco’s Mission District. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>O’Reilly called the Pro Bowl Games at Moscone a “significant deal” that serves as a major community engagement opportunity. The event will bring 88 of the NFL’s top players to the region to participate in a multi-day skills competition and a 7-on-7 flag football game, rather than a traditional tackle game.\u003c/p>\n\u003cp>O’Reilly emphasized the value of having that level of “star power” concentrated in the Bay, actively engaging in both fan activities and community events.\u003c/p>\n\u003cp>“At the heart of that Pro Bowl Games decision is all the momentum that exists around flag football,” he said.\u003c/p>\n\u003cp>That focus on broad fan access extends to the week’s other main events. The Super Bowl Experience at the Moscone Center from Feb. 3–7, which O’Reilly called an “NFL theme park,” will be free for kids 12 and under. The week will also feature multiple music events, including the BAHC Live! Concert Series at the Bill Graham Civic Auditorium and On Location’s Studio 60 Concert Series at the Palace of Fine Arts.[aside postID=news_11975357 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/240210-NANCY-PELOSI-SEATMATE-MD-01-KQED-1020x680.jpg']While San Francisco will host the main fan festival, the week’s festivities will officially begin in the South Bay. Super Bowl Opening Night is set for the San José Convention Center on Feb. 2. Janmohamed called this a deliberate “decision of inclusivity across the region.”\u003c/p>\n\u003cp>The decision was also logistical. John Poch, executive director of the San José Sports Authority, confirmed that both participating teams will be practicing in the South Bay.\u003c/p>\n\u003cp>“By having it here in San José makes it very accessible for both teams,” Poch said, adding it’s a “five-minute walk” for one team. He said the goal is to “create a Super Bowl experience for those that can’t go to the game.”\u003c/p>\n\u003cp>Beyond fan events, Janmohamed said the committee is leaning into the region’s identity as the “innovation capital of the world.” She noted that the Innovation Summit at SFMOMA was a foundational idea for the bid. “You can’t come into the Bay Area and not talk about technology innovation,” she said.\u003c/p>\n\u003cp>Though primary events are concentrated in San José and San Francisco, the BAHC has partnered with Visit Oakland and an East Bay Coalition representing Berkeley, Pleasant Hill, the Tri-Valley and Walnut Creek. Organizers confirmed that specific East Bay events are still being finalized and will be announced later.\u003c/p>\n\u003cfigure id=\"attachment_12015107\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12015107 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty.jpg\" alt=\"\" width=\"2000\" height=\"1123\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-800x449.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-1020x573.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-1536x862.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-1920x1078.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">While most primary events will take place in San José and San Francisco, the BAHC is also collaborating with Visit Oakland and an East Bay coalition representing Berkeley, Pleasant Hill, the Tri-Valley and Walnut Creek. Details on East Bay events will be announced soon. \u003ccite>(Joe Sohm/Visions of America/Universal Images Group via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Peter Gamez, president and CEO of Visit Oakland, said he anticipates a 20% increase in hotel occupancy for the city.\u003c/p>\n\u003cp>“Our city knows that when one section of the Bay Area is host to these major sporting events — we all rise because of it,” Gamez said in a statement.\u003c/p>\n\u003cp>The host committee also highlighted its community legacy projects, including the Bridge to Work workforce equity program and the Sports for All initiative. The latter is currently refurbishing a field in East Palo Alto, which Janmohamed described as “very much outdated” and in an area that “desperately needs support.”\u003c/p>\n\u003cp>The full schedule, including the NFL Culture Club and Taste of the NFL, will be available on the NFL OnePass app.\u003c/p>\n\u003cp>“When you touch down at San Jose Mineta International Airport, you’ll be just ten minutes from Levi’s Stadium and the NFL’s Opening Night,” San José Mayor Matt Mahan said in a statement. “We’re also organizing world-class concerts, drone shows and culinary experiences walking distance from Downtown so residents and visitors alike have an unforgettable Super Bowl experience right here in San Jose.”\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The NFL and the Bay Area Host Committee, or BAHC, announced the official \u003ca href=\"https://bayareahostcommittee.com/newsroom/official-lineup-of-super-bowl-lx-events-and-venues-revealed\">lineup of events \u003c/a>for Super Bowl LX on Monday, detailing a weeklong celebration centered in both San Francisco and San José, with partnerships extending into the East Bay.\u003c/p>\n\u003cp>The week, which kicks off Feb. 2, will feature several new activations. For the first time, the 2026 Pro Bowl Games will be relocated to Super Bowl week, taking place at San Francisco’s Moscone Center. A new Super Bowl LX Innovation Summit focused on technology will also be held at SFMOMA during the week.\u003c/p>\n\u003cp>“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50, we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” said Peter O’Reilly, the NFL’s executive vice president of club business, major events and international, in a statement.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>That energy, according to BAHC President and CEO Zaileen Janmohamed, comes from the region’s distinct character.\u003c/p>\n\u003cp>“The Bay Area is made up of nine counties … All counties have their own vibe, culture, and way that they behave every single day,” Janmohamed said at a virtual press conference on Monday. “And our job is to showcase that out to the world and then to bring the Super Bowl in to unite the region through that event.”\u003c/p>\n\u003cfigure id=\"attachment_12062834\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12062834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/006_KQED_SuperBowl_AlabamaSt_02022020_1255_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">49ers fans at Pops Bar during the Super Bowl on Sunday in San Francisco’s Mission District. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>O’Reilly called the Pro Bowl Games at Moscone a “significant deal” that serves as a major community engagement opportunity. The event will bring 88 of the NFL’s top players to the region to participate in a multi-day skills competition and a 7-on-7 flag football game, rather than a traditional tackle game.\u003c/p>\n\u003cp>O’Reilly emphasized the value of having that level of “star power” concentrated in the Bay, actively engaging in both fan activities and community events.\u003c/p>\n\u003cp>“At the heart of that Pro Bowl Games decision is all the momentum that exists around flag football,” he said.\u003c/p>\n\u003cp>That focus on broad fan access extends to the week’s other main events. The Super Bowl Experience at the Moscone Center from Feb. 3–7, which O’Reilly called an “NFL theme park,” will be free for kids 12 and under. The week will also feature multiple music events, including the BAHC Live! Concert Series at the Bill Graham Civic Auditorium and On Location’s Studio 60 Concert Series at the Palace of Fine Arts.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>While San Francisco will host the main fan festival, the week’s festivities will officially begin in the South Bay. Super Bowl Opening Night is set for the San José Convention Center on Feb. 2. Janmohamed called this a deliberate “decision of inclusivity across the region.”\u003c/p>\n\u003cp>The decision was also logistical. John Poch, executive director of the San José Sports Authority, confirmed that both participating teams will be practicing in the South Bay.\u003c/p>\n\u003cp>“By having it here in San José makes it very accessible for both teams,” Poch said, adding it’s a “five-minute walk” for one team. He said the goal is to “create a Super Bowl experience for those that can’t go to the game.”\u003c/p>\n\u003cp>Beyond fan events, Janmohamed said the committee is leaning into the region’s identity as the “innovation capital of the world.” She noted that the Innovation Summit at SFMOMA was a foundational idea for the bid. “You can’t come into the Bay Area and not talk about technology innovation,” she said.\u003c/p>\n\u003cp>Though primary events are concentrated in San José and San Francisco, the BAHC has partnered with Visit Oakland and an East Bay Coalition representing Berkeley, Pleasant Hill, the Tri-Valley and Walnut Creek. Organizers confirmed that specific East Bay events are still being finalized and will be announced later.\u003c/p>\n\u003cfigure id=\"attachment_12015107\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12015107 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty.jpg\" alt=\"\" width=\"2000\" height=\"1123\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-800x449.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-1020x573.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-1536x862.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/11/OaklandGetty-1920x1078.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">While most primary events will take place in San José and San Francisco, the BAHC is also collaborating with Visit Oakland and an East Bay coalition representing Berkeley, Pleasant Hill, the Tri-Valley and Walnut Creek. Details on East Bay events will be announced soon. \u003ccite>(Joe Sohm/Visions of America/Universal Images Group via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Peter Gamez, president and CEO of Visit Oakland, said he anticipates a 20% increase in hotel occupancy for the city.\u003c/p>\n\u003cp>“Our city knows that when one section of the Bay Area is host to these major sporting events — we all rise because of it,” Gamez said in a statement.\u003c/p>\n\u003cp>The host committee also highlighted its community legacy projects, including the Bridge to Work workforce equity program and the Sports for All initiative. The latter is currently refurbishing a field in East Palo Alto, which Janmohamed described as “very much outdated” and in an area that “desperately needs support.”\u003c/p>\n\u003cp>The full schedule, including the NFL Culture Club and Taste of the NFL, will be available on the NFL OnePass app.\u003c/p>\n\u003cp>“When you touch down at San Jose Mineta International Airport, you’ll be just ten minutes from Levi’s Stadium and the NFL’s Opening Night,” San José Mayor Matt Mahan said in a statement. “We’re also organizing world-class concerts, drone shows and culinary experiences walking distance from Downtown so residents and visitors alike have an unforgettable Super Bowl experience right here in San Jose.”\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Opponents of a sales tax measure on the November ballot have accused Santa Clara County leaders of improperly urging a yes vote on \u003ca href=\"https://www.kqed.org/measure-a\">Measure A\u003c/a>, through a taxpayer-funded mailer sent to every household in the county.\u003c/p>\n\u003cp>At issue is a letter from Santa Clara County Executive James Williams to residents that warned local hospitals and clinics could close as a result of the federal budget cuts approved by President Donald Trump earlier this year. The letter arrived in mailboxes last week — just as \u003ca href=\"https://www.kqed.org/news/12058418/santa-clara-county-sales-tax-measure-a-pitched-to-offset-deep-medicaid-cuts-measure-a\">voters are deciding on Measure A\u003c/a>, a 0.625% sales tax increase touted by county leaders as a way to keep hospitals open and soften the blow of those federal cuts.\u003c/p>\n\u003cp>“It’s a covert, sleight of hand campaign that they’re running,” said Rishi Kumar, a former Saratoga councilmember who is chairing the No on Measure A campaign. “They are spending taxpayer dollars trying to influence people with messaging, which is a doom-and-gloom messaging about health care.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Kumar said the campaign was considering legal action against the county, which is barred from using public resources to promote or oppose any measure on the ballot.\u003c/p>\n\u003cp>In an interview, Williams defended the mailer as part of a legal information campaign and said the county has a responsibility to tell residents about such a large drop in revenue.\u003c/p>\n\u003cp>“We are in a fiscal crisis that’s been caused by these federal cuts,” Williams said. “That’s something that people need to know about.”\u003c/p>\n\u003cfigure id=\"attachment_12058485\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058485\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A sign reads, “Vote yes on A, nurses and doctors agree,” outside Santa Clara Valley Medical Center in San José on Sept. 29, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>County officials estimate that the reductions to Medicaid (known as Medi-Cal in California) and SNAP food assistance included in the One Big Beautiful Bill Act will result in losses of over $1 billion annually to the county by the end of the decade. The Board of Supervisors \u003ca href=\"https://www.kqed.org/news/12051250/santa-clara-county-voters-could-pay-more-sales-tax-due-to-trump-cuts\">voted unanimously\u003c/a> in August to place Measure A on the ballot, which will raise an estimated $330 million a year.\u003c/p>\n\u003cp>Williams said the mailer cost roughly $250,000 to send to over 700,000 households in the county. Under the headline “An Important Update from Santa Clara County,” Williams wrote that “due to the federal Medi-Cal cuts, our County-run hospitals and clinics are at risk of closure.”\u003c/p>\n\u003cp>The county currently operates four public hospitals: O’Connor Hospital, Regional Medical Center and Valley Medical Center in San José, and Saint Louise Regional Hospital in Gilroy. The Yes on A campaign has \u003ca href=\"https://www.kqed.org/news/12059539/with-measure-a-santa-clara-county-hopes-to-keep-hospitals-afloat\">run on a message\u003c/a> of “Save Our Local Hospitals,” leaning heavily on the potential threat to these medical centers.[aside label=\"2025 California Special Election\" link1='https://www.kqed.org/measure-a,Learn about Measure A in Santa Clara County' hero=https://cdn.kqed.org/wp-content/uploads/2025/09/Aside-2025-Special-Election-Voter-Guide-Santa-Clara-County-Measure-A-1200x675-1.png]Local government officials are not allowed to use taxpayer dollars to explicitly advocate for or against a ballot measure or candidate, but they can provide residents with informational materials about issues on the ballot.\u003c/p>\n\u003cp>“This doesn’t even do that — it doesn’t mention the measure,” Williams said. “This is talking about the federal cuts, and we unquestionably have the ability to do that, but more importantly, the responsibility.”\u003c/p>\n\u003cp>California’s Supreme Court has ruled that judges should evaluate claims of illegal electioneering by analyzing whether the \u003ca href=\"https://scocal.stanford.edu/opinion/stanson-v-mott-27987\">“style, tenor, and timing”\u003c/a> of the communication makes it campaign-related or informational.\u003c/p>\n\u003cp>Davina Hurt, director of government ethics at the Markkula Center for Applied Ethics at Santa Clara University, said the Santa Clara County mailer “gets right up to the borderline” between ethical and unethical behavior.\u003c/p>\n\u003cp>“The timing and the tone truly matter,” she said. “And here, there are definitely language and words used that make you question whether this is more advocacy rather than informing.”\u003c/p>\n\u003cp>Hurt, the former mayor of Belmont, said it is also important to consider whether similar community updates are regularly sent to residents.\u003c/p>\n\u003cp>Williams said the county has generally provided updates alongside property tax bills. But he said the unprecedented nature of the federal cuts required broader communication — including the creation of a web page with information on the funding loss and multiple town hall meetings.\u003c/p>\n\u003cp>Still, Hurt said it’s important for government officials to take extra care when their messaging overlaps with an election issue.\u003c/p>\n\u003cp>“Even the perception of advocacy undermines confidence in the process,” she said.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Opponents of a sales tax measure on the November ballot have accused Santa Clara County leaders of improperly urging a yes vote on \u003ca href=\"https://www.kqed.org/measure-a\">Measure A\u003c/a>, through a taxpayer-funded mailer sent to every household in the county.\u003c/p>\n\u003cp>At issue is a letter from Santa Clara County Executive James Williams to residents that warned local hospitals and clinics could close as a result of the federal budget cuts approved by President Donald Trump earlier this year. The letter arrived in mailboxes last week — just as \u003ca href=\"https://www.kqed.org/news/12058418/santa-clara-county-sales-tax-measure-a-pitched-to-offset-deep-medicaid-cuts-measure-a\">voters are deciding on Measure A\u003c/a>, a 0.625% sales tax increase touted by county leaders as a way to keep hospitals open and soften the blow of those federal cuts.\u003c/p>\n\u003cp>“It’s a covert, sleight of hand campaign that they’re running,” said Rishi Kumar, a former Saratoga councilmember who is chairing the No on Measure A campaign. “They are spending taxpayer dollars trying to influence people with messaging, which is a doom-and-gloom messaging about health care.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Kumar said the campaign was considering legal action against the county, which is barred from using public resources to promote or oppose any measure on the ballot.\u003c/p>\n\u003cp>In an interview, Williams defended the mailer as part of a legal information campaign and said the county has a responsibility to tell residents about such a large drop in revenue.\u003c/p>\n\u003cp>“We are in a fiscal crisis that’s been caused by these federal cuts,” Williams said. “That’s something that people need to know about.”\u003c/p>\n\u003cfigure id=\"attachment_12058485\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058485\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/250924-ELECTION-SJ-MEASURE-A_00613_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A sign reads, “Vote yes on A, nurses and doctors agree,” outside Santa Clara Valley Medical Center in San José on Sept. 29, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>County officials estimate that the reductions to Medicaid (known as Medi-Cal in California) and SNAP food assistance included in the One Big Beautiful Bill Act will result in losses of over $1 billion annually to the county by the end of the decade. The Board of Supervisors \u003ca href=\"https://www.kqed.org/news/12051250/santa-clara-county-voters-could-pay-more-sales-tax-due-to-trump-cuts\">voted unanimously\u003c/a> in August to place Measure A on the ballot, which will raise an estimated $330 million a year.\u003c/p>\n\u003cp>Williams said the mailer cost roughly $250,000 to send to over 700,000 households in the county. Under the headline “An Important Update from Santa Clara County,” Williams wrote that “due to the federal Medi-Cal cuts, our County-run hospitals and clinics are at risk of closure.”\u003c/p>\n\u003cp>The county currently operates four public hospitals: O’Connor Hospital, Regional Medical Center and Valley Medical Center in San José, and Saint Louise Regional Hospital in Gilroy. The Yes on A campaign has \u003ca href=\"https://www.kqed.org/news/12059539/with-measure-a-santa-clara-county-hopes-to-keep-hospitals-afloat\">run on a message\u003c/a> of “Save Our Local Hospitals,” leaning heavily on the potential threat to these medical centers.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Local government officials are not allowed to use taxpayer dollars to explicitly advocate for or against a ballot measure or candidate, but they can provide residents with informational materials about issues on the ballot.\u003c/p>\n\u003cp>“This doesn’t even do that — it doesn’t mention the measure,” Williams said. “This is talking about the federal cuts, and we unquestionably have the ability to do that, but more importantly, the responsibility.”\u003c/p>\n\u003cp>California’s Supreme Court has ruled that judges should evaluate claims of illegal electioneering by analyzing whether the \u003ca href=\"https://scocal.stanford.edu/opinion/stanson-v-mott-27987\">“style, tenor, and timing”\u003c/a> of the communication makes it campaign-related or informational.\u003c/p>\n\u003cp>Davina Hurt, director of government ethics at the Markkula Center for Applied Ethics at Santa Clara University, said the Santa Clara County mailer “gets right up to the borderline” between ethical and unethical behavior.\u003c/p>\n\u003cp>“The timing and the tone truly matter,” she said. “And here, there are definitely language and words used that make you question whether this is more advocacy rather than informing.”\u003c/p>\n\u003cp>Hurt, the former mayor of Belmont, said it is also important to consider whether similar community updates are regularly sent to residents.\u003c/p>\n\u003cp>Williams said the county has generally provided updates alongside property tax bills. But he said the unprecedented nature of the federal cuts required broader communication — including the creation of a web page with information on the funding loss and multiple town hall meetings.\u003c/p>\n\u003cp>Still, Hurt said it’s important for government officials to take extra care when their messaging overlaps with an election issue.\u003c/p>\n\u003cp>“Even the perception of advocacy undermines confidence in the process,” she said.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
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"order": 8
},
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"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
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"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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"order": 1
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
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"order": 9
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"hidden-brain": {
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
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"source": "NPR"
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"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
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"airtime": "SUN 7:30pm-8pm",
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"hyphenacion": {
"id": "hyphenacion",
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"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"order": 15
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"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"order": 18
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},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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},
"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
"site": "news",
"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
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},
"masters-of-scale": {
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"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"source": "WaitWhat"
},
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"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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