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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_55319\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/138046915.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/138046915-300x194.jpg\" alt=\"A street sign for 'Hacker Way' is stands at the Facebook headquarters on February 1, 2012 in Menlo Park, California. (Photo by: Justin Sullivan/Getty Images)\" title=\"facebook menlo park\" width=\"300\" height=\"194\" class=\"size-medium wp-image-55319\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A street sign for 'Hacker Way' is stands at the Facebook headquarters on February 1, 2012 in Menlo Park, California. (Photo by: Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Menlo Park officials are making up a list of improvements and public benefits Facebook could provide in exchange for the city lifting the employment cap of 3,600 people at the social networking company's new campus near the Dumbarton Bridge.\u003c/p>\n\u003cp>Facebook finished moving 2,000 employees into the former Sun Microsystems site in December. But talks are still under way over what the company will do to mitigate traffic congestion and other impacts that having 10,000 workers at the site might bring. \u003c/p>\n\u003cp>The company is already touting its aggressive traffic reduction program, which includes incentives for employees to use shuttles, public transit, ride sharing and bicycles to get to work. But at a special \u003ca href=\"http://menlopark.granicus.com/MediaPlayer.php?view_id=2&clip_id=829\" target=\"_blank\">City Council session\u003c/a> Tuesday, Menlo Park council members and the public suggested additional goodies the company might be induced to provide.\u003c/p>\n\u003cp>According to Menlo Park Associate Planner Rachel Grossman, these are some of the top items under discussion: \u003c/p>\n\u003cul>\n\u003cli>An \"in lieu\" fee to offset lost sales tax. Unlike Sun, which generated revenue by selling equipment, which carries a sales tax, Facebook makes most of its money from selling advertising, a service that carries no sales tax.\u003c/li>\n\u003cli> Support for bicycle and pedestrian improvements, such as striping of overpasses and completing gaps in the \u003ca href=\"http://www.baytrail.org/\" target=\"_blank\">Bay Trail\u003c/a>.\u003c/li>\n\u003cli>Providing funding for the maintenance and operation of Flood Park, which was previously maintained by San Mateo County.\u003c/li>\n\u003c/ul>\n\u003cp>Council members said they also want Facebook to help keep low-income residents in Menlo Park and neighboring East Palo Alto from being displaced by its employees.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The Menlo Park City Council will take up the issue again on Feb. 14.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Facebook Files IPO; Read the SEC Filing",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"300\" height=\"112\" class=\"alignright size-medium wp-image-55223\">\u003c/a>The eagle has landed…\u003c/p>\n\u003cp>From the \u003ca href=\"http://www.mercurynews.com/breaking-news/ci_19870014\">Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>In a milestone for one of Silicon Valley’s hottest companies, Facebook on Wednesday filed papers announcing a $5 billion initial public offering of stock in the world’s biggest social networking business.\u003c/p>\n\u003cp>The stated size of the offering is smaller than expected, after weeks of speculation by analysts and industry observers who predicted Facebook might seek up to $10 billion. But documents indicated the figure is preliminary; the company could revise the numbers as it prepares to begin selling stock this spring.\u003c/p>\u003c/blockquote>\n\u003cp>From Kara Swisher on \u003ca href=\"http://allthingsd.com/20120201/on-its-eighth-birthday-facebook-files-to-raise-5-billion-in-massive-ipo/\">AllThingsD\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Here’s the major stats on Facebook’s IPO filing, which it just filed: 845 million users and 483 million daily users; annual revenue $3.7 billion; $1.8 billion in operating income and $1 billion net income. \u003c/p>\u003c/blockquote>\n\u003cp>KQED also spoke to Swisher about the IPO’s impact on the local economy.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/business/ci_19862712\">Facebook IPO to spark valley economy\u003c/a> (SJ Mercury News)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/zynga-accounted-for-12-percent-of-facebooks-revenue-in-2011/\">Zynga Accounted for 12 Percent of Facebook’s Revenue in 2011\u003c/a> (AllThingsD)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/facebook-has-845-million-users/\">Facebook Has 845 Million Users, Each Worth $4.39 in Revenue\u003c/a> (AllThingsD)\u003c/li>\n\u003c/ul>\n\u003cp>Below is a screenshot from page 127 of the filing, showing who owns what in the company… You’ll notice the Zuck’s portion: nearly 534,000,000 shares, good for a 28 percent ownership stake.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\" alt=\"\" title=\"fbwhoownswhat\" width=\"600\" height=\"376\" class=\"alignright size-full wp-image-55227\">\u003c/a>\u003c/p>\n\u003cp>Here’s the \u003ca href=\"sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm\">S-1 filing\u003c/a>: \u003c/p>\n\u003cp>\u003cfont size=\"1\">\u003ca href=\"http://www.docstoc.com/docs/111789017/FacebookInc-20120201-S1-0\">FacebookInc-20120201-S1-0\u003c/a>\u003c/font>\u003cbr>\u003cobject id=\"_ds_111789017\" name=\"_ds_111789017\" width=\"630\" height=\"550\" type=\"application/x-shockwave-flash\" data=\"http://viewer.docstoc.com/\">\u003cparam name=\"FlashVars\" value=\"doc_id=111789017&mem_id=1512683&showrelated=1&showotherdocs=1&doc_type=pdf&allowdownload=1\">\u003cparam name=\"movie\" value=\"http://viewer.docstoc.com/\">\u003cparam name=\"allowScriptAccess\" value=\"always\">\u003cparam name=\"wmode\" value=\"opaque\">\u003cparam name=\"allowFullScreen\" value=\"true\">\u003c/object>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cstrong>Update 3:30 p.m.\u003c/strong> This in from AP:\n\u003cblockquote>\u003cp>(SACRAMENTO, California) State lawmakers are hailing Facebook’s much-anticipated stock offering as a potential windfall for California’s cash-strapped treasury, while some already are saying the extra revenue should go to preventing cutbacks to public schools.\u003c/p>\n\u003cp>Republican minority leaders Bob Huff and Connie Conway issued a statement Wednesday saying the state should use the expected tax revenue “to protect our public school students from the governor’s trigger cuts and pay down the state’s debt service.”\u003c/p>\n\u003cp>Senate President Pro Tem Darrell Steinberg, a Democrat from Sacramento, cautioned that it’s unclear when tax revenue from those reaping the benefits of Facebook shares will reach state coffers.\u003c/p>\n\u003cp>The nonpartisan Legislative Analyst’s Office has said the state stands to reap hundreds of millions of dollars.\u003c/p>\n\u003cp>The Silicon Valley social networking giant says it wants to raise $5 billion.\n\u003c/p>\u003c/blockquote>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"300\" height=\"112\" class=\"alignright size-medium wp-image-55223\">\u003c/a>The eagle has landed…\u003c/p>\n\u003cp>From the \u003ca href=\"http://www.mercurynews.com/breaking-news/ci_19870014\">Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>In a milestone for one of Silicon Valley’s hottest companies, Facebook on Wednesday filed papers announcing a $5 billion initial public offering of stock in the world’s biggest social networking business.\u003c/p>\n\u003cp>The stated size of the offering is smaller than expected, after weeks of speculation by analysts and industry observers who predicted Facebook might seek up to $10 billion. But documents indicated the figure is preliminary; the company could revise the numbers as it prepares to begin selling stock this spring.\u003c/p>\u003c/blockquote>\n\u003cp>From Kara Swisher on \u003ca href=\"http://allthingsd.com/20120201/on-its-eighth-birthday-facebook-files-to-raise-5-billion-in-massive-ipo/\">AllThingsD\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Here’s the major stats on Facebook’s IPO filing, which it just filed: 845 million users and 483 million daily users; annual revenue $3.7 billion; $1.8 billion in operating income and $1 billion net income. \u003c/p>\u003c/blockquote>\n\u003cp>KQED also spoke to Swisher about the IPO’s impact on the local economy.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/business/ci_19862712\">Facebook IPO to spark valley economy\u003c/a> (SJ Mercury News)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/zynga-accounted-for-12-percent-of-facebooks-revenue-in-2011/\">Zynga Accounted for 12 Percent of Facebook’s Revenue in 2011\u003c/a> (AllThingsD)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/facebook-has-845-million-users/\">Facebook Has 845 Million Users, Each Worth $4.39 in Revenue\u003c/a> (AllThingsD)\u003c/li>\n\u003c/ul>\n\u003cp>Below is a screenshot from page 127 of the filing, showing who owns what in the company… You’ll notice the Zuck’s portion: nearly 534,000,000 shares, good for a 28 percent ownership stake.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\" alt=\"\" title=\"fbwhoownswhat\" width=\"600\" height=\"376\" class=\"alignright size-full wp-image-55227\">\u003c/a>\u003c/p>\n\u003cp>Here’s the \u003ca href=\"sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm\">S-1 filing\u003c/a>: \u003c/p>\n\u003cp>\u003cfont size=\"1\">\u003ca href=\"http://www.docstoc.com/docs/111789017/FacebookInc-20120201-S1-0\">FacebookInc-20120201-S1-0\u003c/a>\u003c/font>\u003cbr>\u003cobject id=\"_ds_111789017\" name=\"_ds_111789017\" width=\"630\" height=\"550\" type=\"application/x-shockwave-flash\" data=\"http://viewer.docstoc.com/\">\u003cparam name=\"FlashVars\" value=\"doc_id=111789017&mem_id=1512683&showrelated=1&showotherdocs=1&doc_type=pdf&allowdownload=1\">\u003cparam name=\"movie\" value=\"http://viewer.docstoc.com/\">\u003cparam name=\"allowScriptAccess\" value=\"always\">\u003cparam name=\"wmode\" value=\"opaque\">\u003cparam name=\"allowFullScreen\" value=\"true\">\u003c/object>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cstrong>Update 3:30 p.m.\u003c/strong> This in from AP:\n\u003cblockquote>\u003cp>(SACRAMENTO, California) State lawmakers are hailing Facebook’s much-anticipated stock offering as a potential windfall for California’s cash-strapped treasury, while some already are saying the extra revenue should go to preventing cutbacks to public schools.\u003c/p>\n\u003cp>Republican minority leaders Bob Huff and Connie Conway issued a statement Wednesday saying the state should use the expected tax revenue “to protect our public school students from the governor’s trigger cuts and pay down the state’s debt service.”\u003c/p>\n\u003cp>Senate President Pro Tem Darrell Steinberg, a Democrat from Sacramento, cautioned that it’s unclear when tax revenue from those reaping the benefits of Facebook shares will reach state coffers.\u003c/p>\n\u003cp>The nonpartisan Legislative Analyst’s Office has said the state stands to reap hundreds of millions of dollars.\u003c/p>\n\u003cp>The Silicon Valley social networking giant says it wants to raise $5 billion.\n\u003c/p>\u003c/blockquote>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51801\">\u003c/a>Some might call the Bay Area the very hub of social media....Facebook, Twitter, YouTube, LinkedIn, Google+. And some other sites you haven't yet heard of but will make you feel bad next year because everyone will be using them except you and your 66-year-old Aunt who likes to forward you jokes about how incompetent the government is. \u003c/p>\n\u003cp>But I digress...\u003c/p>\n\u003cp>Social media tools, which are often used to disseminate news to a mass audience, became news themselves this year, begging the question anew of whether the \u003ca href=\"http://en.wikipedia.org/wiki/The_medium_is_the_message\">medium is the message\u003c/a>.\u003c/p>\n\u003cp>Let's turn to the KQED News Social Media Dude, Ian Hill, for a summary...\u003c/p>\n\u003cblockquote>\n\u003cp>2011 might go down in part as the year social media established itself as an integral force in our society and our lives. Sure, you still might have logged in to check out a photo of your friend's dog or post about that great pizza you ate last night. But this year social media also was used to spark revolutions and push for societal change. \u003c/p>\n\u003cp>Palo Alto-based Facebook, recognizing this trend, launched its \u003ca href=\"http://ww2.kqed.org/news/2011/12/19/facebook-timeline-our-social-media-dude-breaks-it-all-down/\">Timeline redesign\u003c/a> to take into account major life events, including a user's birth. It also unveiled new social apps that can share what you're doing as you're doing it.\u003c/p>\n\u003cp>2011 also was a year of eye-popping numbers for social media. Facebook passed 800 million users, with 50 percent logging on daily. Google+, part of the suite of products from Mountain View's Google, launched in 2011, reaching an estimated 62 million members by the end of the year. Google's YouTube, based in San Bruno, announced that 48 hours of videos are uploaded to its site every minute. And earlier this month users of the San Francisco-based Twitter set a record by sending 25,088 Tweets per second in response to the television broadcast of a movie in Japan.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more about what happened this year in social media, check out this handy \u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">infographic\u003c/a> put together by the people at the Flowtown social marketing blog.\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">\u003cimg src=\"http://www.flowtown.com/blog/wp-content/uploads/2011/12/social-media-in-review11.png\" alt=\"What Mattered in 2011 for Social Media\" title=\"What Mattered in 2011 for Social Media\" style=\"width:100%;height:100%\">\u003c/a>\u003cbr>\u003ca href=\"http://www.flowtown.com/\">Flowtown - Social Media Marketing Application\u003c/a>\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51801\">\u003c/a>Some might call the Bay Area the very hub of social media....Facebook, Twitter, YouTube, LinkedIn, Google+. And some other sites you haven't yet heard of but will make you feel bad next year because everyone will be using them except you and your 66-year-old Aunt who likes to forward you jokes about how incompetent the government is. \u003c/p>\n\u003cp>But I digress...\u003c/p>\n\u003cp>Social media tools, which are often used to disseminate news to a mass audience, became news themselves this year, begging the question anew of whether the \u003ca href=\"http://en.wikipedia.org/wiki/The_medium_is_the_message\">medium is the message\u003c/a>.\u003c/p>\n\u003cp>Let's turn to the KQED News Social Media Dude, Ian Hill, for a summary...\u003c/p>\n\u003cblockquote>\n\u003cp>2011 might go down in part as the year social media established itself as an integral force in our society and our lives. Sure, you still might have logged in to check out a photo of your friend's dog or post about that great pizza you ate last night. But this year social media also was used to spark revolutions and push for societal change. \u003c/p>\n\u003cp>Palo Alto-based Facebook, recognizing this trend, launched its \u003ca href=\"http://ww2.kqed.org/news/2011/12/19/facebook-timeline-our-social-media-dude-breaks-it-all-down/\">Timeline redesign\u003c/a> to take into account major life events, including a user's birth. It also unveiled new social apps that can share what you're doing as you're doing it.\u003c/p>\n\u003cp>2011 also was a year of eye-popping numbers for social media. Facebook passed 800 million users, with 50 percent logging on daily. Google+, part of the suite of products from Mountain View's Google, launched in 2011, reaching an estimated 62 million members by the end of the year. Google's YouTube, based in San Bruno, announced that 48 hours of videos are uploaded to its site every minute. And earlier this month users of the San Francisco-based Twitter set a record by sending 25,088 Tweets per second in response to the television broadcast of a movie in Japan.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more about what happened this year in social media, check out this handy \u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">infographic\u003c/a> put together by the people at the Flowtown social marketing blog.\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">\u003cimg src=\"http://www.flowtown.com/blog/wp-content/uploads/2011/12/social-media-in-review11.png\" alt=\"What Mattered in 2011 for Social Media\" title=\"What Mattered in 2011 for Social Media\" style=\"width:100%;height:100%\">\u003c/a>\u003cbr>\u003ca href=\"http://www.flowtown.com/\">Flowtown - Social Media Marketing Application\u003c/a>\u003c/div>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Facebook Timeline: Our Social Media Dude Breaks It All Down",
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"content": "\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. Facebook \u003ca href=\"http://news.search.yahoo.com/search;_ylt=A2KJjals1.9OkwMARkXQtDMD?p=facebook%20rolls%20out%20timeline&fr2=sb-top\">expanded its release\u003c/a> of Timeline worldwide last Thursday.\u003c/p>\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/hzPEPfJHfKU\" frameborder=\"0\">\u003c/iframe> \u003c/div>\n\u003cp>\u003c/p>\n\u003cp>My interview with Ian Hill...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>Jon Brooks\u003c/strong>\u003c/p>\n\u003cp>Let's talk about this Facebook Timeline thing they recently rolled out. I personally don’t like it but only because it looks different. I’m one of those people -- if it looks different, I don’t like it. \u003c/p>\n\u003cp>\u003cstrong>Ian Hill\u003c/strong>\u003c/p>\n\u003cp>Yeah, sure. You’re not alone. Obviously whenever Facebook makes major changes there’s a lot of posts on the Internet from people who don’t like it. But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. Facebook \u003ca href=\"http://news.search.yahoo.com/search;_ylt=A2KJjals1.9OkwMARkXQtDMD?p=facebook%20rolls%20out%20timeline&fr2=sb-top\">expanded its release\u003c/a> of Timeline worldwide last Thursday.\u003c/p>\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/hzPEPfJHfKU\" frameborder=\"0\">\u003c/iframe> \u003c/div>\n\u003cp>\u003c/p>\n\u003cp>My interview with Ian Hill...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>Jon Brooks\u003c/strong>\u003c/p>\n\u003cp>Let's talk about this Facebook Timeline thing they recently rolled out. I personally don’t like it but only because it looks different. I’m one of those people -- if it looks different, I don’t like it. \u003c/p>\n\u003cp>\u003cstrong>Ian Hill\u003c/strong>\u003c/p>\n\u003cp>Yeah, sure. You’re not alone. Obviously whenever Facebook makes major changes there’s a lot of posts on the Internet from people who don’t like it. But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"headTitle": "Facebook Begins Providing Instant Chats With Suicide-Prevention Specialists | KQED",
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"content": "\u003cp>(AP) MENLO PARK — Facebook is making it easier for people who express suicidal thoughts on the social networking site to get help.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/facebook-logo.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"200\" height=\"75\" class=\"alignleft size-medium wp-image-49835\">\u003c/a>A program launching Tuesday enables users to instantly connect with a crisis counselor through Facebook’s “chat” messaging system.\u003c/p>\n\u003cp>The service is the latest tool from Facebook aimed at improving safety on its site, which has more than 800 million users. Earlier this year, Facebook announced changes to how users report bullying, offensive content and fake profiles. \u003c/p>\n\u003cp>“One of the big goals here is to get the person in distress into the right help as soon as possible,” Fred Wolens, public policy manager at Facebook, told The Associated Press. \u003c!--more-->\u003c/p>\n\u003cp>Google and Yahoo have long provided the phone number to the National Suicide Prevention Lifeline as the first result when someone searches for “suicide” using their sites. Through email, Facebook also directed users to the hotline or encouraged friends to call law enforcement if they perceived someone was about to do harm.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The new service goes a step further by enabling an instant chat session that experts say can make all the difference with someone seeking help.\u003c/p>\n\u003cp>“The science shows that people experience reductions in suicidal thinking when there is quick intervention,” said Lidia Bernik, associate project director of Lifeline. “We’ve heard from many people who say they want to talk to someone but don’t want to call. Instant message is perfect for that.”\u003c/p>\n\u003cp>How the service works is if a friend spots a suicidal thought on someone’s page, he can report it to Facebook by clicking a link next to the comment. Facebook then sends an email to the person who posted the suicidal comment encouraging them to call the hotline or click on a link to begin a confidential chat.\u003c/p>\n\u003cp>Facebook on its own doesn’t troll the site for suicidal expressions, Wolens said. Logistically it would be far too difficult with so many users and so many comments that could be misinterpreted by a computer algorithm.\u003c/p>\n\u003cp>“The only people who will have a really good idea of what’s going on is your friends so we’re encouraging them to speak up and giving them an easy and quick way to get help,” Wolens said.\u003c/p>\n\u003cp>There have been high profile incidents of suicidal expressions on Facebook.\u003c/p>\n\u003cp>Last month, authorities in Pittsburg said a man posted a suicide note on Facebook before he killed his wife and in-laws then himself.\u003c/p>\n\u003cp>In July, police in Pennsylvania said they believed they were able to help prevent a man’s suicide after the man’s friend in California alerted police about a distraught Facebook posting. Police met with the man, who was committed to a hospital.\u003c/p>\n\u003cp>Nearly 100 Americans die by suicide every day, and 36,035 a year, according to U.S Surgeon General Regina Benjamin’s office.\u003c/p>\n\u003cp>“We have effective treatments to help suicidal individuals regain hope and a desire to live and we know how powerful personal connections and support can be,” Benjamin said in a statement. “Facebook and the Lifeline are to be commended for addressing one of this nation’s most tragic public health problems.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The Lifeline currently responds to dozens of users on Facebook each day. Crisis center workers will be available 24 hours a day to respond to users selecting the chat option. \u003c/p>\n\n",
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"description": "(AP) MENLO PARK -- Facebook is making it easier for people who express suicidal thoughts on the social networking site to get help. A program launching Tuesday enables users to instantly connect with a crisis counselor through Facebook's "chat" messaging system. The service is the latest tool from Facebook aimed at improving safety on its site, which has more than 800 million users. Earlier this year, Facebook announced changes to how users report bullying, offensive content and fake profiles. "One of the big goals here is to get the person in distress into the right help as soon as possible,"",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>(AP) MENLO PARK — Facebook is making it easier for people who express suicidal thoughts on the social networking site to get help.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/facebook-logo.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"200\" height=\"75\" class=\"alignleft size-medium wp-image-49835\">\u003c/a>A program launching Tuesday enables users to instantly connect with a crisis counselor through Facebook’s “chat” messaging system.\u003c/p>\n\u003cp>The service is the latest tool from Facebook aimed at improving safety on its site, which has more than 800 million users. Earlier this year, Facebook announced changes to how users report bullying, offensive content and fake profiles. \u003c/p>\n\u003cp>“One of the big goals here is to get the person in distress into the right help as soon as possible,” Fred Wolens, public policy manager at Facebook, told The Associated Press. \u003c!--more-->\u003c/p>\n\u003cp>Google and Yahoo have long provided the phone number to the National Suicide Prevention Lifeline as the first result when someone searches for “suicide” using their sites. Through email, Facebook also directed users to the hotline or encouraged friends to call law enforcement if they perceived someone was about to do harm.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The new service goes a step further by enabling an instant chat session that experts say can make all the difference with someone seeking help.\u003c/p>\n\u003cp>“The science shows that people experience reductions in suicidal thinking when there is quick intervention,” said Lidia Bernik, associate project director of Lifeline. “We’ve heard from many people who say they want to talk to someone but don’t want to call. Instant message is perfect for that.”\u003c/p>\n\u003cp>How the service works is if a friend spots a suicidal thought on someone’s page, he can report it to Facebook by clicking a link next to the comment. Facebook then sends an email to the person who posted the suicidal comment encouraging them to call the hotline or click on a link to begin a confidential chat.\u003c/p>\n\u003cp>Facebook on its own doesn’t troll the site for suicidal expressions, Wolens said. Logistically it would be far too difficult with so many users and so many comments that could be misinterpreted by a computer algorithm.\u003c/p>\n\u003cp>“The only people who will have a really good idea of what’s going on is your friends so we’re encouraging them to speak up and giving them an easy and quick way to get help,” Wolens said.\u003c/p>\n\u003cp>There have been high profile incidents of suicidal expressions on Facebook.\u003c/p>\n\u003cp>Last month, authorities in Pittsburg said a man posted a suicide note on Facebook before he killed his wife and in-laws then himself.\u003c/p>\n\u003cp>In July, police in Pennsylvania said they believed they were able to help prevent a man’s suicide after the man’s friend in California alerted police about a distraught Facebook posting. Police met with the man, who was committed to a hospital.\u003c/p>\n\u003cp>Nearly 100 Americans die by suicide every day, and 36,035 a year, according to U.S Surgeon General Regina Benjamin’s office.\u003c/p>\n\u003cp>“We have effective treatments to help suicidal individuals regain hope and a desire to live and we know how powerful personal connections and support can be,” Benjamin said in a statement. “Facebook and the Lifeline are to be commended for addressing one of this nation’s most tragic public health problems.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The Lifeline currently responds to dozens of users on Facebook each day. Crisis center workers will be available 24 hours a day to respond to users selecting the chat option. \u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cfigure id=\"attachment_49231\" class=\"wp-caption alignright\" style=\"max-width: 217px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/zuckerberg1.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/zuckerberg1-217x300.jpg\" alt=\"\" title=\"zuckerberg\" width=\"174\" height=\"225\" class=\"size-medium wp-image-49231\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Zuck in an allegedly private moment. Snooze.\u003c/figcaption>\u003c/figure>\n\u003cp>You can \u003ca href=\"http://www.dailymail.co.uk/news/article-2070749/Facebook-security-glitch-reveals-Mark-Zuckerbergs-private-photos.html\">\u003cstrong>see Zuckerberg's private photos here\u003c/strong>\u003c/a>. Mostly embarrassing because they're so boring. \u003c/p>\n\u003cp>The photos made their way around the world to Zuck-everlasting fans after members on an online bodybuilding forum noticed \"a glitch in the system used to report inappropriate images on Facebook,\" \u003ca href=\"http://digitallife.today.msnbc.msn.com/_news/2011/12/07/9272651-facebook-glitch-reveals-private-photos-including-zuckerbergs\">according to MSNBC\u003c/a>. This actually allowed anyone to view anyone else's private photos, not just the Zuck's.\u003c/p>\n\u003cp>Facebook has \u003ca href=\"http://economictimes.indiatimes.com/tech/internet/facebook-fixes-photo-privacy-bug/articleshow/11023598.cms\">fixed the bug\u003c/a>, it says:\u003c/p>\n\u003cblockquote>\u003cp>Earlier today, we discovered a bug in one of our reporting flows that allows people to report multiple instances of inappropriate content simultaneously. The bug allowed anyone to view a limited number of another user's most recently uploaded photos irrespective of the privacy settings for these photos. This was the result of one of our recent code pushes and was live for a limited period of time. Upon discovering the bug, we immediately disabled the system, and will only return functionality once we can confirm the bug has been fixed.\u003c/p>\n\u003cp>The privacy of our user's data is a top priority for us, and we invest significant resources in protecting our site and the people who use it. We hire the most qualified and highly-skilled engineers and security professionals at Facebook, and with the recent launch of our Security Bug Bounty Program (http://www.facebook.com/whitehat/ ), we continue to work with the industry to identify and resolve legitimate threats to help us keep the site safe and secure for everyone.\u003c/p>\u003c/blockquote>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_49231\" class=\"wp-caption alignright\" style=\"max-width: 217px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/zuckerberg1.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/zuckerberg1-217x300.jpg\" alt=\"\" title=\"zuckerberg\" width=\"174\" height=\"225\" class=\"size-medium wp-image-49231\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Zuck in an allegedly private moment. Snooze.\u003c/figcaption>\u003c/figure>\n\u003cp>You can \u003ca href=\"http://www.dailymail.co.uk/news/article-2070749/Facebook-security-glitch-reveals-Mark-Zuckerbergs-private-photos.html\">\u003cstrong>see Zuckerberg's private photos here\u003c/strong>\u003c/a>. Mostly embarrassing because they're so boring. \u003c/p>\n\u003cp>The photos made their way around the world to Zuck-everlasting fans after members on an online bodybuilding forum noticed \"a glitch in the system used to report inappropriate images on Facebook,\" \u003ca href=\"http://digitallife.today.msnbc.msn.com/_news/2011/12/07/9272651-facebook-glitch-reveals-private-photos-including-zuckerbergs\">according to MSNBC\u003c/a>. This actually allowed anyone to view anyone else's private photos, not just the Zuck's.\u003c/p>\n\u003cp>Facebook has \u003ca href=\"http://economictimes.indiatimes.com/tech/internet/facebook-fixes-photo-privacy-bug/articleshow/11023598.cms\">fixed the bug\u003c/a>, it says:\u003c/p>\n\u003cblockquote>\u003cp>Earlier today, we discovered a bug in one of our reporting flows that allows people to report multiple instances of inappropriate content simultaneously. The bug allowed anyone to view a limited number of another user's most recently uploaded photos irrespective of the privacy settings for these photos. This was the result of one of our recent code pushes and was live for a limited period of time. Upon discovering the bug, we immediately disabled the system, and will only return functionality once we can confirm the bug has been fixed.\u003c/p>\n\u003cp>The privacy of our user's data is a top priority for us, and we invest significant resources in protecting our site and the people who use it. We hire the most qualified and highly-skilled engineers and security professionals at Facebook, and with the recent launch of our Security Bug Bounty Program (http://www.facebook.com/whitehat/ ), we continue to work with the industry to identify and resolve legitimate threats to help us keep the site safe and secure for everyone.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "Mark Zuckerberg Admits 'A Bunch of Mistakes' as Facebook Settles Privacy Complaints",
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"content": "\u003cfigure id=\"attachment_48566\" class=\"wp-caption alignleft\" style=\"max-width: 298px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/11/cropZuckerberg_112911.jpg\">\u003cimg class=\"size-full wp-image-48566\" title=\"cropZuckerberg_112911\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/11/cropZuckerberg_112911.jpg\" alt=\"Mark Zuckerberg, Facebook CEO\" width=\"298\" height=\"198\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: Gabriel Bouys/AFP/Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>If you've ever felt that your information was never truly private on Facebook, the federal government agrees; and today the Palo Alto-based social network announced it would settle charges related to those very concerns.\u003c/p>\n\u003cp>The Federal Trade Commission \u003ca href=\"http://www.ftc.gov/opa/2011/11/privacysettlement.shtm\">announced a proposed settlement\u003c/a> with Facebook, resolving its claims that the company repeatedly deceived members about just how private their personal information really is. At a glance it would seem that what Facebook told users it would not do, it did, and many of the things it promised to do, never happened. The FTC wants this settlement to send a strong message.\u003c/p>\n\u003cp>\"To consumers, be assured that Facebook must seek your consent before overriding privacy settings,\" says FTC Chairman Jon Leibowitz. \"To businesses looking to be part of the growing cyber-economy, be mindful that you must design privacy protections into every phase of your product development.\"\u003c/p>\n\u003cp>\u003ca href=\"http://ftc.gov/os/caselist/0923184/111129facebookcmpt.pdf\">The federal complaint\u003c/a> alleges several violations of the Federal Trade Commission Act, starting with changes to the site made in 2009. Here's the FTC's simplified description:\u003c/p>\n\u003cul>\n\u003cli>\u003cem>In December 2009, Facebook changed its website so certain information that users may have designated as private – such as their Friends List – was made public. They didn't warn users that this change was coming, or get their approval in advance.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook represented that third-party apps that users' installed would have access only to user information that they needed to operate. In fact, the apps could access nearly all of users' personal data – data the apps didn't need.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook told users they could restrict sharing of data to limited audiences – for example with \"Friends Only.\" In fact, selecting \"Friends Only\" did not prevent their information from being shared with third-party applications their friends used.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook had a \"Verified Apps\" program & claimed it certified the security of participating apps. It didn't.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook promised users that it \u003ca href=\"https://www.facebook.com/help/?page=226611954016283\">would not share their personal information with advertisers\u003c/a>. It did.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook claimed that when users deactivated or deleted their accounts, their photos and videos would be inaccessible. But Facebook allowed access to the content, even after users had deactivated or deleted their accounts.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook claimed that it complied with the U.S.- EU Safe Harbor Framework that governs data transfer between the U.S. and the European Union. It didn't.\u003c/em>\u003c/li>\n\u003c/ul>\n\u003cp>For his part, Facebook co-founder and CEO Mark Zuckerberg isn't fighting the settlement. In a \u003ca href=\"https://blog.facebook.com/blog.php?post=10150378701937131\">blog post\u003c/a> he admits that his company has \"made a bunch of mistakes\" that have come to dominate the conversation about the social network.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"I also understand that many people are just naturally skeptical of what it means for hundreds of millions of people to share so much personal information online,\" Zuckerberg writes. \"Even if our record on privacy were perfect, I think many people would still rightfully question how their information was protected. It's important for people to think about this, and not one day goes by when I don't think about what it means for us to be the stewards of this community and their trust.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cp>Facebook's innovation ... does not have to come at the expense of consumer privacy.\u003c/p>\n\u003c/aside>\n\u003cp>The proposed settlement bans Facebook from further misrepresentations, requires it to beef up its privacy policies and requires 20 years of biennial audits. Among the changes: users must opt-in when privacy setting changes come up, not opt-out. Facebook would also have to be honest about what really happens to your member information, including your address, phone number, pictures and videos. And profiles that get deleted must actually become inaccessible within 30 days of deletion.\u003c/p>\n\u003cp>The FTC can't fine Facebook, but violating an FTC order can bring fines up to $16,000 per violation per day. Incurring each of the seven violations listed above for a full year, for example, could cost Facebook just under $41 million. That may well be chump change for a company \u003ca href=\"http://online.wsj.com/article/SB10001424052970203935604577066773790883672.html\">rumored to be on the verge of going public\u003c/a> for billions of dollars.\u003c/p>\n\u003cp>Lately the FTC has been aggressive in taking on Silicon Valley with regards to user privacy. Back in March came the first such \u003ca href=\"http://www.ftc.gov/opa/2011/03/twitter.shtm\">privacy settlement involving Twitter accounts\u003c/a>. Last month the agency finalized a \u003ca href=\"http://www.ftc.gov/opa/2011/10/buzz.shtm\">very similar privacy settlement \u003c/a>over the now-defunct social network Google Buzz.\u003c/p>\n\u003cp>Some privacy advocates say today's announcement doesn't go far enough. The \u003ca href=\"http://epic.org/2011/11/federal-trade-commission-annou.html\">Electronic Privacy Information Center\u003c/a>, which pushed the FTC to investigate Facebook two years ago, also wants the social network to roll its privacy settings back to the way they were before the changes in 2009.\u003c/p>\n\u003cp>Plenty of questions also remain about exactly what Facebook was doing. The FTC says these violations at the social network have stopped, but it's unclear how long they went on. Facebook is required to submit a privacy audit, but because the document will be subject to Freedom of Information Act rules, it's unclear how much the public will be able to see of those audits.\u003c/p>\n\u003cp>The FTC also would not say, nor does the complaint clarify, whether Facebook misspoke or flat-out lied with its privacy promises. It's also unclear if Timeline and other new Facebook features \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/the-new-facebook-a-place-that-youre-proud-to-call-your-home/\">unveiled at this year's F8 Developers Conference\u003c/a> were included in the FTC probe. And although the government did not directly accuse Facebook of selling users' information to advertisers, officials would not say whether or not it happened.\u003c/p>\n\u003cp>Facebook's settlement with the FTC is now under a \u003ca href=\"https://ftcpublic.commentworks.com/ftc/facebookconsent/\">30-day public comment period\u003c/a>, after which the Commission will decide whether to finalize the deal. The company says it is complying with the FTC order, as well as promoting two executives to become Chief Privacy Officers. And the government says this deal is not about preventing Facebook, or any of Silicon Valley's innovators, from being innovative.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"To its enormous credit,\" Lebowitz says, \"Facebook... has changed the way the world socializes, shops, markets, memorializes, protests, and engages in the political process. ... Facebook's innovation, though, does not have to come at the expense of consumer privacy. Under the FTC settlement, it will not.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_48566\" class=\"wp-caption alignleft\" style=\"max-width: 298px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/11/cropZuckerberg_112911.jpg\">\u003cimg class=\"size-full wp-image-48566\" title=\"cropZuckerberg_112911\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/11/cropZuckerberg_112911.jpg\" alt=\"Mark Zuckerberg, Facebook CEO\" width=\"298\" height=\"198\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: Gabriel Bouys/AFP/Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>If you've ever felt that your information was never truly private on Facebook, the federal government agrees; and today the Palo Alto-based social network announced it would settle charges related to those very concerns.\u003c/p>\n\u003cp>The Federal Trade Commission \u003ca href=\"http://www.ftc.gov/opa/2011/11/privacysettlement.shtm\">announced a proposed settlement\u003c/a> with Facebook, resolving its claims that the company repeatedly deceived members about just how private their personal information really is. At a glance it would seem that what Facebook told users it would not do, it did, and many of the things it promised to do, never happened. The FTC wants this settlement to send a strong message.\u003c/p>\n\u003cp>\"To consumers, be assured that Facebook must seek your consent before overriding privacy settings,\" says FTC Chairman Jon Leibowitz. \"To businesses looking to be part of the growing cyber-economy, be mindful that you must design privacy protections into every phase of your product development.\"\u003c/p>\n\u003cp>\u003ca href=\"http://ftc.gov/os/caselist/0923184/111129facebookcmpt.pdf\">The federal complaint\u003c/a> alleges several violations of the Federal Trade Commission Act, starting with changes to the site made in 2009. Here's the FTC's simplified description:\u003c/p>\n\u003cul>\n\u003cli>\u003cem>In December 2009, Facebook changed its website so certain information that users may have designated as private – such as their Friends List – was made public. They didn't warn users that this change was coming, or get their approval in advance.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook represented that third-party apps that users' installed would have access only to user information that they needed to operate. In fact, the apps could access nearly all of users' personal data – data the apps didn't need.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook told users they could restrict sharing of data to limited audiences – for example with \"Friends Only.\" In fact, selecting \"Friends Only\" did not prevent their information from being shared with third-party applications their friends used.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook had a \"Verified Apps\" program & claimed it certified the security of participating apps. It didn't.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook promised users that it \u003ca href=\"https://www.facebook.com/help/?page=226611954016283\">would not share their personal information with advertisers\u003c/a>. It did.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook claimed that when users deactivated or deleted their accounts, their photos and videos would be inaccessible. But Facebook allowed access to the content, even after users had deactivated or deleted their accounts.\u003c/em>\u003c/li>\n\u003cli>\u003cem>Facebook claimed that it complied with the U.S.- EU Safe Harbor Framework that governs data transfer between the U.S. and the European Union. It didn't.\u003c/em>\u003c/li>\n\u003c/ul>\n\u003cp>For his part, Facebook co-founder and CEO Mark Zuckerberg isn't fighting the settlement. In a \u003ca href=\"https://blog.facebook.com/blog.php?post=10150378701937131\">blog post\u003c/a> he admits that his company has \"made a bunch of mistakes\" that have come to dominate the conversation about the social network.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"I also understand that many people are just naturally skeptical of what it means for hundreds of millions of people to share so much personal information online,\" Zuckerberg writes. \"Even if our record on privacy were perfect, I think many people would still rightfully question how their information was protected. It's important for people to think about this, and not one day goes by when I don't think about what it means for us to be the stewards of this community and their trust.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cp>Facebook's innovation ... does not have to come at the expense of consumer privacy.\u003c/p>\n\u003c/aside>\n\u003cp>The proposed settlement bans Facebook from further misrepresentations, requires it to beef up its privacy policies and requires 20 years of biennial audits. Among the changes: users must opt-in when privacy setting changes come up, not opt-out. Facebook would also have to be honest about what really happens to your member information, including your address, phone number, pictures and videos. And profiles that get deleted must actually become inaccessible within 30 days of deletion.\u003c/p>\n\u003cp>The FTC can't fine Facebook, but violating an FTC order can bring fines up to $16,000 per violation per day. Incurring each of the seven violations listed above for a full year, for example, could cost Facebook just under $41 million. That may well be chump change for a company \u003ca href=\"http://online.wsj.com/article/SB10001424052970203935604577066773790883672.html\">rumored to be on the verge of going public\u003c/a> for billions of dollars.\u003c/p>\n\u003cp>Lately the FTC has been aggressive in taking on Silicon Valley with regards to user privacy. Back in March came the first such \u003ca href=\"http://www.ftc.gov/opa/2011/03/twitter.shtm\">privacy settlement involving Twitter accounts\u003c/a>. Last month the agency finalized a \u003ca href=\"http://www.ftc.gov/opa/2011/10/buzz.shtm\">very similar privacy settlement \u003c/a>over the now-defunct social network Google Buzz.\u003c/p>\n\u003cp>Some privacy advocates say today's announcement doesn't go far enough. The \u003ca href=\"http://epic.org/2011/11/federal-trade-commission-annou.html\">Electronic Privacy Information Center\u003c/a>, which pushed the FTC to investigate Facebook two years ago, also wants the social network to roll its privacy settings back to the way they were before the changes in 2009.\u003c/p>\n\u003cp>Plenty of questions also remain about exactly what Facebook was doing. The FTC says these violations at the social network have stopped, but it's unclear how long they went on. Facebook is required to submit a privacy audit, but because the document will be subject to Freedom of Information Act rules, it's unclear how much the public will be able to see of those audits.\u003c/p>\n\u003cp>The FTC also would not say, nor does the complaint clarify, whether Facebook misspoke or flat-out lied with its privacy promises. It's also unclear if Timeline and other new Facebook features \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/the-new-facebook-a-place-that-youre-proud-to-call-your-home/\">unveiled at this year's F8 Developers Conference\u003c/a> were included in the FTC probe. And although the government did not directly accuse Facebook of selling users' information to advertisers, officials would not say whether or not it happened.\u003c/p>\n\u003cp>Facebook's settlement with the FTC is now under a \u003ca href=\"https://ftcpublic.commentworks.com/ftc/facebookconsent/\">30-day public comment period\u003c/a>, after which the Commission will decide whether to finalize the deal. The company says it is complying with the FTC order, as well as promoting two executives to become Chief Privacy Officers. And the government says this deal is not about preventing Facebook, or any of Silicon Valley's innovators, from being innovative.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"To its enormous credit,\" Lebowitz says, \"Facebook... has changed the way the world socializes, shops, markets, memorializes, protests, and engages in the political process. ... Facebook's innovation, though, does not have to come at the expense of consumer privacy. Under the FTC settlement, it will not.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cul>\n\u003cli>\u003ca href=\"http://www.latimes.com/news/local/la-me-jails-release-20111111,0,4128740.\">LA County Jails May Be Out of Room Next Month\u003c/a> (LA Times)\u003c/li>\n\u003c/ul>\n\u003cblockquote>\u003cp>Los Angeles County's jails could run out of space as early as next month because of an influx of state prisoners, prompting officials to consider releasing potentially thousands of inmates awaiting trial.\u003c/p>\u003c/blockquote>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/top-stories/ci_19314945\">Shooting Near Occupy Oakland Renews Calls For Camp To Disband \u003c/a>(Inside Bay Area)\u003c/li>\n\u003c/ul>\n\u003cblockquote>\u003cp>The scene was relatively quiet early Friday morning around Occupy Oakland and a shrine has been erected near the spot where a man was shot and killed the previous night. There's been no significant change in the number of tents on Frank H. Ogawa Plaza, despite Mayor Jean Quan's plea for the campers to leave on their own in the wake of Thursday night's violence.\u003c/p>\u003c/blockquote>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_19309705\">Separate Veterans Day for Vietnam Vets?\u003c/a> (Contra Costa Times)\u003c/li>\n\u003c/ul>\n\u003cblockquote>\u003cp>Veterans Day is an observance intended for all U.S. veterans from all wars. But there is a movement, more than a decade old and still gaining momentum, to give Vietnam veterans something more -- namely the homecoming they were denied decades ago.\u003c/p>\u003c/blockquote>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.mercurynews.com/california-high-speed-rail/ci_19312258\">Judge Says Bullet Train Must Ax Route Through South Bay, Peninsula\u003c/a> (San Jose Mercury News)\u003c/li>\n\u003c/ul>\n\u003cblockquote>\u003cp>Once again, a judge on Thursday ordered the state to scrap its plans to zip high-speed trains from Gilroy to San Jose and up the Peninsula, saying officials failed to show how the massive route would harm local traffic and homes.\u003c/p>\u003c/blockquote>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/11/11/MNH21LT6ND.DTL&type=newsbayarea\">Occupy Cal Protesters Vote to Strike on Tuesday\u003c/a> (SF Chronicle)\u003c/li>\n\u003c/ul>\n\u003cblockquote>\u003cp>After police forcibly removed an Occupy Cal encampment, several hundred students voted to walk out of classes Tuesday in opposition to cuts in higher education and called on teachers and graduate students to join them.\u003c/p>\u003c/blockquote>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.mercurynews.com/business/ci_19309777\">Facebook Nearing Settlement with FTC Over Privacy Concerns\u003c/a> (San Jose Mercury News)\u003c/li>\n\u003c/ul>\n\u003cblockquote>\u003cp>In a settlement that could reshape how Internet companies manage user information, Facebook is near an agreement with the Federal Trade Commission that would limit the social network's ability to change privacy rules without first obtaining users' consent, according to published reports.\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cp>If you've ever wondered how Facebook was going to make its billions and take over the world, founder and CEO Mark Zuckerberg laid it all out this morning.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/09/facebook-logo.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/09/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"250\" height=\"93\" class=\"alignleft size-medium wp-image-40714\">\u003c/a>Instead of posting on Facebook about the things that you do, you'll just do them directly in Facebook, which will post about them automatically.\u003c/p>\n\u003cp>In short...why leave?\u003c/p>\n\u003cp>\"We wanted to design a place that feels like your home,\" Zuckerberg told thousands of developers at the company's F8 Conference. \"Where you tell your story online is really personal. You invest a lot of time in it; you curate it. You link to it, and you tell all your friends to find you there. So we wanted to make Timeline (the new profile page Facebook announced) a place that you're proud to call your home.\"\u003c/p>\n\u003cp>\u003cstrong>Facebook for life\u003c/strong>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Yeah, maybe you already feel like you live on Facebook -- and maybe you really do -- but the deals with other media companies announced today make it more likely that Facebook will weave through your life more directly. \u003c!--more-->\u003c/p>\n\u003cp>Someday it may be perfectly common (if it's not already) for us to have \u003ca href=\"https://www.facebook.com/video/video.php?v=2203694005397\">Facebook profiles from the moment we're born\u003c/a> through the end of our lives, documenting everything along the way.\u003c/p>\n\u003cp>That complete timeline is called, aptly enough, the \u003ca href=\"https://www.facebook.com/about/timeline\">Timeline\u003c/a>, replacing the old Facebook profiles. It offers a larger, personalized picture at the top, kind of like what newspapers would call a \"masthead,\" followed by a running summation of all your posts, pictures, maps and activities. The most important things would stand out, as judged by the site's new algorithms, though everything would be available, per your privacy settings (which Zuckerberg did not talk much about during his keynote).\u003c/p>\n\u003cp>\"Timeline is the story of your life,\" Zuckerberg said, \"and it has three pieces: all your stories, all your apps, and a new way to express who you are.\"\u003c/p>\n\u003cp>Last week marked the first time that the site's traffic reached a half billion daily users. The site's apps and that \"new way\" of expression will likely be key to how Facebook will make those users even more valuable to advertisers and developers. Plus, the website can more accurately describe exactly what you do and how you use Facebook.\u003c/p>\n\u003cp>\u003cstrong>The verbs that make money\u003c/strong>\u003c/p>\n\u003cp>\"Spotify users who connect to Facebook listen... to a wider variety of music,\" said Spotify CEO Daniel Elk, who spoke during the keynote. \"And because they're more engaged, they're also more than twice as likely to pay for music.\" With 400 million user playlists, that's a lot of data on listeners' activities that can now, potentially, become social.\u003c/p>\n\u003cp>No longer is Facebook limited to verbs like \"friend\" or \"like.\" Now it can say what you \"watched,\" \"played,\" \"cooked,\" \"hiked\" and so on. That means companies like Spotify, which are integrating updated apps into Facebook, can detail your actions more discreetly -- possibly to influence your friends into doing the same thing.\u003c/p>\n\u003cp>Netflix and Hulu are also integrating into Facebook, to the point where you can watch programs directly on that site without logging off. So if your friends are watching something, you can also watch it, just by clicking. \u003c/p>\n\u003cp>Netflix CEO Reed Hastings, who also spoke at the keynote, says he was skeptical about giving Facebook so much access to its vast subscriber base. That is, until he realized how lucrative social integration could be.\u003c/p>\n\u003cp>\"Finally I asked (Zuckerberg), you know, 'what is success for you in this interaction, Mark?' And he said, 'well, how big do you think you're going to grow next year?' And I said, 'x.' And he said, 'success for Facebook is if Netflix grows to 2x. Then, many other firms will also become social.'\"\u003c/p>\n\u003cp>Entrepreneurs and developers will learn all about how to make this happen as the F8 conference continues today. And analysts will likely factor this dramatic Facebook revision into their predictions for the company's future. Remember, we still don't know exactly how much Facebook is worth, and when (if ever) it will go public. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Timeline is expected to roll out in the next two to three weeks.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>If you've ever wondered how Facebook was going to make its billions and take over the world, founder and CEO Mark Zuckerberg laid it all out this morning.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/09/facebook-logo.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/09/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"250\" height=\"93\" class=\"alignleft size-medium wp-image-40714\">\u003c/a>Instead of posting on Facebook about the things that you do, you'll just do them directly in Facebook, which will post about them automatically.\u003c/p>\n\u003cp>In short...why leave?\u003c/p>\n\u003cp>\"We wanted to design a place that feels like your home,\" Zuckerberg told thousands of developers at the company's F8 Conference. \"Where you tell your story online is really personal. You invest a lot of time in it; you curate it. You link to it, and you tell all your friends to find you there. So we wanted to make Timeline (the new profile page Facebook announced) a place that you're proud to call your home.\"\u003c/p>\n\u003cp>\u003cstrong>Facebook for life\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Yeah, maybe you already feel like you live on Facebook -- and maybe you really do -- but the deals with other media companies announced today make it more likely that Facebook will weave through your life more directly. \u003c!--more-->\u003c/p>\n\u003cp>Someday it may be perfectly common (if it's not already) for us to have \u003ca href=\"https://www.facebook.com/video/video.php?v=2203694005397\">Facebook profiles from the moment we're born\u003c/a> through the end of our lives, documenting everything along the way.\u003c/p>\n\u003cp>That complete timeline is called, aptly enough, the \u003ca href=\"https://www.facebook.com/about/timeline\">Timeline\u003c/a>, replacing the old Facebook profiles. It offers a larger, personalized picture at the top, kind of like what newspapers would call a \"masthead,\" followed by a running summation of all your posts, pictures, maps and activities. The most important things would stand out, as judged by the site's new algorithms, though everything would be available, per your privacy settings (which Zuckerberg did not talk much about during his keynote).\u003c/p>\n\u003cp>\"Timeline is the story of your life,\" Zuckerberg said, \"and it has three pieces: all your stories, all your apps, and a new way to express who you are.\"\u003c/p>\n\u003cp>Last week marked the first time that the site's traffic reached a half billion daily users. The site's apps and that \"new way\" of expression will likely be key to how Facebook will make those users even more valuable to advertisers and developers. Plus, the website can more accurately describe exactly what you do and how you use Facebook.\u003c/p>\n\u003cp>\u003cstrong>The verbs that make money\u003c/strong>\u003c/p>\n\u003cp>\"Spotify users who connect to Facebook listen... to a wider variety of music,\" said Spotify CEO Daniel Elk, who spoke during the keynote. \"And because they're more engaged, they're also more than twice as likely to pay for music.\" With 400 million user playlists, that's a lot of data on listeners' activities that can now, potentially, become social.\u003c/p>\n\u003cp>No longer is Facebook limited to verbs like \"friend\" or \"like.\" Now it can say what you \"watched,\" \"played,\" \"cooked,\" \"hiked\" and so on. That means companies like Spotify, which are integrating updated apps into Facebook, can detail your actions more discreetly -- possibly to influence your friends into doing the same thing.\u003c/p>\n\u003cp>Netflix and Hulu are also integrating into Facebook, to the point where you can watch programs directly on that site without logging off. So if your friends are watching something, you can also watch it, just by clicking. \u003c/p>\n\u003cp>Netflix CEO Reed Hastings, who also spoke at the keynote, says he was skeptical about giving Facebook so much access to its vast subscriber base. That is, until he realized how lucrative social integration could be.\u003c/p>\n\u003cp>\"Finally I asked (Zuckerberg), you know, 'what is success for you in this interaction, Mark?' And he said, 'well, how big do you think you're going to grow next year?' And I said, 'x.' And he said, 'success for Facebook is if Netflix grows to 2x. Then, many other firms will also become social.'\"\u003c/p>\n\u003cp>Entrepreneurs and developers will learn all about how to make this happen as the F8 conference continues today. And analysts will likely factor this dramatic Facebook revision into their predictions for the company's future. Remember, we still don't know exactly how much Facebook is worth, and when (if ever) it will go public. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Timeline is expected to roll out in the next two to three weeks.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Facebook’s \u003ca href=\"https://www.facebook.com/f8\">f8 Developers Conference\u003c/a> commences today in San Francisco. \u003ca href=\"http://www.huffingtonpost.com/2011/09/22/facebook-f8-conference-live-blog-latest-news_n_975704.html?1316701665\">Lineup of panelists here\u003c/a>. The Huffington Post will be \u003ca href=\"http://www.huffingtonpost.com/2011/09/22/facebook-f8-conference-live-blog-latest-news_n_975704.html?ncid=edlinkusaolp00000003\">live-blogging\u003c/a> and so will a lot of \u003ca href=\"http://www.google.com/search?q=facebook+f8++live+blog\">other sites\u003c/a>. \u003c/p>\n\u003cp>You may be wondering…what the hell is the Facebook f8 Developer’s Conference and why should you care? \u003c/p>\n\u003cp>Well, here’s one point of view, from Mashable’s Ben Parr:\u003c/p>\n\u003cblockquote>\u003cp>\u003ca href=\"http://mashable.com/2011/09/21/prepare-for-the-new-facebook/\">Prepare Yourselves: Facebook To Be Profoundly Changed\u003c/a>\u003c/p>\n\u003cp>I have seen what Facebook is launching on Thursday, and it’s going to change the world of social media. And while I won’t talk about the mind-boggling things Facebook will be launching, I will say this: The Facebook you know and (don’t) love will be forever transformed. The news that will come out of Facebook during the next few weeks will be the biggest things to come out of the company since the \u003ca href=\"http://mashable.com/2007/05/21/facebook-f8/\">launch of the Facebook Platform\u003c/a>…\u003c/p>\n\u003cp>The changes Facebook will roll out on Thursday are designed to enhance the emotional connection its users have to each other through Facebook. These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph. These changes will make it so you know your friends better than you ever thought you could.\u003c/p>\n\u003c/blockquote>\n\u003cp>Way more from \u003ca href=\"http://www.google.com/search?q=facebook+f8\">Google News\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://www.livestream.com/f8live\">Watch live\u003c/a> starting 9:30 a.m.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" width=\"560\" height=\"340\" src=\"http://cdn.livestream.com/embed/f8live?layout=4&height=340&width=560&autoplay=false\" style=\"border:0\" frameborder=\"0\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Facebook’s \u003ca href=\"https://www.facebook.com/f8\">f8 Developers Conference\u003c/a> commences today in San Francisco. \u003ca href=\"http://www.huffingtonpost.com/2011/09/22/facebook-f8-conference-live-blog-latest-news_n_975704.html?1316701665\">Lineup of panelists here\u003c/a>. The Huffington Post will be \u003ca href=\"http://www.huffingtonpost.com/2011/09/22/facebook-f8-conference-live-blog-latest-news_n_975704.html?ncid=edlinkusaolp00000003\">live-blogging\u003c/a> and so will a lot of \u003ca href=\"http://www.google.com/search?q=facebook+f8++live+blog\">other sites\u003c/a>. \u003c/p>\n\u003cp>You may be wondering…what the hell is the Facebook f8 Developer’s Conference and why should you care? \u003c/p>\n\u003cp>Well, here’s one point of view, from Mashable’s Ben Parr:\u003c/p>\n\u003cblockquote>\u003cp>\u003ca href=\"http://mashable.com/2011/09/21/prepare-for-the-new-facebook/\">Prepare Yourselves: Facebook To Be Profoundly Changed\u003c/a>\u003c/p>\n\u003cp>I have seen what Facebook is launching on Thursday, and it’s going to change the world of social media. And while I won’t talk about the mind-boggling things Facebook will be launching, I will say this: The Facebook you know and (don’t) love will be forever transformed. The news that will come out of Facebook during the next few weeks will be the biggest things to come out of the company since the \u003ca href=\"http://mashable.com/2007/05/21/facebook-f8/\">launch of the Facebook Platform\u003c/a>…\u003c/p>\n\u003cp>The changes Facebook will roll out on Thursday are designed to enhance the emotional connection its users have to each other through Facebook. These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph. These changes will make it so you know your friends better than you ever thought you could.\u003c/p>\n\u003c/blockquote>\n\u003cp>Way more from \u003ca href=\"http://www.google.com/search?q=facebook+f8\">Google News\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://www.livestream.com/f8live\">Watch live\u003c/a> starting 9:30 a.m.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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