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"disqusTitle": "Analysis: 7 Reasons to Sit Out Facebook IPO, Including What Shares Are Currently Worth",
"title": "Analysis: 7 Reasons to Sit Out Facebook IPO, Including What Shares Are Currently Worth",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo2.jpg\">\u003cimg class=\"alignright size-medium wp-image-65491\" title=\"facebook-logo\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo2-300x112.jpg\" alt=\"\" width=\"300\" height=\"112\">\u003c/a>Wow I almost got out of here without doing a post on Facebook. That company's shares, you may have heard, will start trading on Friday in the most anticipated IPO since someone first trotted out the wheel in 8,000 B.C.\u003c/p>\n\u003cp>There may be good reasons to buy Facebook stock besides the fact that a desperate California is counting on taxes generated from the IPO to help cobble together a budget. Facebook set the per-share range at $34 to $38, but yesterday the \u003ca href=\"http://ww2.kqed.org/news/2012/05/15/laos-target-price-for-facebook-45-per-share/\">Legislative Analyst's Office calculated state revenue for the next year assuming a share price of $45\u003c/a> six months out. At least \u003ca href=\"http://www.thestreet.com/quote/FB/details/analyst-ratings.html\">two stock analysts\u003c/a> -- not from the government -- are already \u003ca href=\"http://blogs.wsj.com/deals/2012/05/07/analysts-offer-bullish-views-on-facebook-ahead-of-ipo/\">bullish\u003c/a> on the 'Book, having weighed in with Buy ratings.\u003c/p>\n\u003cp>Sam Hamadeh is not one of them. He's the CEO of PrivCo, an IPO research firm based in New York. His advice: If on Friday you've got your finger on the buy button, take a cold shower or play some \u003ca href=\"http://apps.facebook.com/wordswithfriends/tracks.php?src=community&aff=wwfdotcom&crt=playnow\">Words With Friends\u003c/a> instead. His reasons why in this \u003ca href=\"http://www.kqed.org/news/story/2012/05/16/94242/listen_up_facebook_bulls_a_bear_speaks?category=bay+area\">interview\u003c/a> with KQED's Cy Musiker today...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: One reason you're bearish: You did an analysis based on the company's 1st quarter results. You noted Facebook is having trouble making money off of advertising on mobile devices. Why is that an issue?\u003c/p>\n\u003caside class=\"pullquote alignleft\">Reasons to sit out the IPO\n\u003col>\n\u003cli>FB doesn't have good way to monetize mobile users yet, and more than half of users access the site that way.\u003c/li>\n\u003cli>FB costs are growing much faster than revenues.\u003c/li>\n\u003cli>Much of FB's growth in users coming from developing nations, which advertisers don't pay to target.\u003c/li>\n\u003cli>FB has been unable to show advertisers a direct translation from ads-viewed to purchases.\u003c/li>\n\u003cli>Increase in insider selling may be worrisome.\u003c/li>\n\u003cli>Most recent tech IPOs have tanked.\u003c/li>\n\u003cli>Current FB valuation should be $25 per share.\u003c/li>\n\u003c/ol>\n\u003c/aside>\n\u003cp>\u003cstrong>PRIVCO'S SAM HAMADEH\u003c/strong>: It's an issue because what we saw in the 1st quarter is that Facebook had its slowest revenue growth rate in its history, and in fact it showed one of the only quarter-to-quarter revenue declines in advertising in Facebook history. Facebook's ad revenue fell from the 4th quarter of 2011 to the 1st quarter of this year.\u003c/p>\n\u003cp>And one of the key reasons is that more and more users are accessing Facebook on mobile devices. Just based on space limitations, mobile devices can't show those seven ads per page that Facebook has been used to. It's a real issue.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: And more than one-half of users logon via smartphones and tablets.\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: That's correct, and as Facebook said in a recent filing late last week the move to mobile is happening much more rapidly and has caught Facebook off-guard. At this time Facebook doesn't have any strong ability to monetize mobile users the same way they do on the website. And so this rapid shift has continued in the 2nd quarter and they don’t see it abating anytime soon, if ever.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: You also raised a red flag in that much of the growth in Facebook users is coming from developing nations…\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong> That's a two-sided coin. On the one hand it represents an opportunity, of course. They're moving into developing markets early, countries like Cambodia, Nigeria, Vietnam. The downside is that those are cost centers for Facebook. Those users still upload photos and videos costing Facebook money to host them -- in fact we saw in the first quarter that Facebook's data server and hosting costs almost doubled from the prior quarter despite revenue growing just under 50%. \u003c!--more-->\u003c/p>\n\u003cp>So costs for Facebook are growing much faster than revenues, and one of the main reasons is that so many of the new users are coming from developing countries, and advertisers just don't pay to target those people at this point, or will any time soon really.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: A poll this week found Facebook users are reluctant to make purchases by clicking on Facebook ads, and GM announced yesterday that it plans to stop spending 10 million dollars on Facebook ads. Is that significant?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: I can't think of a worse time for GM to make that announcement. To have right before the IPO one of the three biggest advertisers in America come out and say it's cancelling it's entire $10 million advertising spend is embarrassing to Facebook and of course it's concerning. A lot of advertisers look to those big advertisers like GM as sort of leadership to guide them where to spend their money.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: But \u003ca href=\"http://www.clickz.com/clickz/news/2174988/unlike-gm-ford-bullish-facebook-ads\">Ford mocked GM's decision\u003c/a>, and a lot of advertisers are entranced with the way Facebook lets them target their ads so effectively, because users voluntarily reveal so much about themselves.\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: I would say it's a mixed bag. There's no question a lot of advertisers feel like they have to be doing something on Facebook at a minimum, a little bit of spend just for learning. But the problem is that for the most part Facebook has been unable to show a direct translation from ads viewed to actual purchases. At some point they have to come up with more data and metrics the same way Google does and Nielsen does for TV advertising. They have to be able to show direct return on investment to advertisers.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: The \u003ca href=\"http://online.wsj.com/article/SB10001424052702303448404577407774136362662.html\">Wall Street Journal reports\u003c/a> a number of insiders are selling a significant share of their holdings. That includes some Facebook directors. Are they bailing on the company or just taking advantage of a chance for profits?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: I think it's a combination of things. A good chunk of insider selling is tax-related. Zuckerberg is selling roughly $1 billion of stock into the IPO, but he's using some $900 million of it to pay taxes to California and the federal government. He is pocketing $142 million by PrivCo calculations.\u003c/p>\n\u003cp>But there is a lot of selling going on. It's starting to get to the point where it should be a little bit of a warning sign. At the same time, with demand being there, you can't really blame people for taking money off the table, especially at such a high valuation.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: In regard to recent tech IPOs, like Groupon, Yelp, etc., how well have investors done who have gotten in the first few days or weeks?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: Except for LinkedIn, which has performed exceedingly well, every other company has performed quite poorly. Every investor who bought Groupon, Zynga, Pandora, etc on the first day of trading has lost money.\u003c/p>\n\u003cp>It's something to keep in mind: Just because a company is a good company doesn't make it a good investment. And I think people really should be cautious at such an expensive valuation for Facebook. You can still like Facebook and the trend it represents without buying it as an investment.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: What would you pay for Facebook shares?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: PrivCo values it at $25 per share using pretty standard investment-banking-type methodologies. That's the fair value of Facebook stock today. Anything above that now would indicate overvaluation and a reason to sell not buy.\u003c/p>\n\u003cp>It will go to market around $38 and will probably open for trading well above that. Even if you're tempted to buy shares on the first day, use a limit order. At least set an upper limit, whether that's $45 or $50 so that you suddenly don't find yourself buying shares at $100 without realizing it.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: Are there signs of shorting yet?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: Not a lot of signs of that. It would be a very risky short. If someone were to short, you might want to go long in what's called a pair trade. If you went short on Facebook, you'd go long on another company like a Google or a LinkedIn, without recommending a specific stock, so that if social media goes up, you have a hedge against it.\u003c/p>\u003c/blockquote>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>[ad floatright]\u003c/p>\n",
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"description": "Wow I almost got out of here without doing a post on Facebook. That company's shares, you may have heard, will start trading on Friday in the most anticipated IPO since someone first trotted out the wheel in 8,000 B.C. There may be good reasons to buy Facebook stock besides the fact that a desperate",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo2.jpg\">\u003cimg class=\"alignright size-medium wp-image-65491\" title=\"facebook-logo\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo2-300x112.jpg\" alt=\"\" width=\"300\" height=\"112\">\u003c/a>Wow I almost got out of here without doing a post on Facebook. That company's shares, you may have heard, will start trading on Friday in the most anticipated IPO since someone first trotted out the wheel in 8,000 B.C.\u003c/p>\n\u003cp>There may be good reasons to buy Facebook stock besides the fact that a desperate California is counting on taxes generated from the IPO to help cobble together a budget. Facebook set the per-share range at $34 to $38, but yesterday the \u003ca href=\"http://ww2.kqed.org/news/2012/05/15/laos-target-price-for-facebook-45-per-share/\">Legislative Analyst's Office calculated state revenue for the next year assuming a share price of $45\u003c/a> six months out. At least \u003ca href=\"http://www.thestreet.com/quote/FB/details/analyst-ratings.html\">two stock analysts\u003c/a> -- not from the government -- are already \u003ca href=\"http://blogs.wsj.com/deals/2012/05/07/analysts-offer-bullish-views-on-facebook-ahead-of-ipo/\">bullish\u003c/a> on the 'Book, having weighed in with Buy ratings.\u003c/p>\n\u003cp>Sam Hamadeh is not one of them. He's the CEO of PrivCo, an IPO research firm based in New York. His advice: If on Friday you've got your finger on the buy button, take a cold shower or play some \u003ca href=\"http://apps.facebook.com/wordswithfriends/tracks.php?src=community&aff=wwfdotcom&crt=playnow\">Words With Friends\u003c/a> instead. His reasons why in this \u003ca href=\"http://www.kqed.org/news/story/2012/05/16/94242/listen_up_facebook_bulls_a_bear_speaks?category=bay+area\">interview\u003c/a> with KQED's Cy Musiker today...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: One reason you're bearish: You did an analysis based on the company's 1st quarter results. You noted Facebook is having trouble making money off of advertising on mobile devices. Why is that an issue?\u003c/p>\n\u003caside class=\"pullquote alignleft\">Reasons to sit out the IPO\n\u003col>\n\u003cli>FB doesn't have good way to monetize mobile users yet, and more than half of users access the site that way.\u003c/li>\n\u003cli>FB costs are growing much faster than revenues.\u003c/li>\n\u003cli>Much of FB's growth in users coming from developing nations, which advertisers don't pay to target.\u003c/li>\n\u003cli>FB has been unable to show advertisers a direct translation from ads-viewed to purchases.\u003c/li>\n\u003cli>Increase in insider selling may be worrisome.\u003c/li>\n\u003cli>Most recent tech IPOs have tanked.\u003c/li>\n\u003cli>Current FB valuation should be $25 per share.\u003c/li>\n\u003c/ol>\n\u003c/aside>\n\u003cp>\u003cstrong>PRIVCO'S SAM HAMADEH\u003c/strong>: It's an issue because what we saw in the 1st quarter is that Facebook had its slowest revenue growth rate in its history, and in fact it showed one of the only quarter-to-quarter revenue declines in advertising in Facebook history. Facebook's ad revenue fell from the 4th quarter of 2011 to the 1st quarter of this year.\u003c/p>\n\u003cp>And one of the key reasons is that more and more users are accessing Facebook on mobile devices. Just based on space limitations, mobile devices can't show those seven ads per page that Facebook has been used to. It's a real issue.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: And more than one-half of users logon via smartphones and tablets.\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: That's correct, and as Facebook said in a recent filing late last week the move to mobile is happening much more rapidly and has caught Facebook off-guard. At this time Facebook doesn't have any strong ability to monetize mobile users the same way they do on the website. And so this rapid shift has continued in the 2nd quarter and they don’t see it abating anytime soon, if ever.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: You also raised a red flag in that much of the growth in Facebook users is coming from developing nations…\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong> That's a two-sided coin. On the one hand it represents an opportunity, of course. They're moving into developing markets early, countries like Cambodia, Nigeria, Vietnam. The downside is that those are cost centers for Facebook. Those users still upload photos and videos costing Facebook money to host them -- in fact we saw in the first quarter that Facebook's data server and hosting costs almost doubled from the prior quarter despite revenue growing just under 50%. \u003c!--more-->\u003c/p>\n\u003cp>So costs for Facebook are growing much faster than revenues, and one of the main reasons is that so many of the new users are coming from developing countries, and advertisers just don't pay to target those people at this point, or will any time soon really.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: A poll this week found Facebook users are reluctant to make purchases by clicking on Facebook ads, and GM announced yesterday that it plans to stop spending 10 million dollars on Facebook ads. Is that significant?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: I can't think of a worse time for GM to make that announcement. To have right before the IPO one of the three biggest advertisers in America come out and say it's cancelling it's entire $10 million advertising spend is embarrassing to Facebook and of course it's concerning. A lot of advertisers look to those big advertisers like GM as sort of leadership to guide them where to spend their money.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: But \u003ca href=\"http://www.clickz.com/clickz/news/2174988/unlike-gm-ford-bullish-facebook-ads\">Ford mocked GM's decision\u003c/a>, and a lot of advertisers are entranced with the way Facebook lets them target their ads so effectively, because users voluntarily reveal so much about themselves.\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: I would say it's a mixed bag. There's no question a lot of advertisers feel like they have to be doing something on Facebook at a minimum, a little bit of spend just for learning. But the problem is that for the most part Facebook has been unable to show a direct translation from ads viewed to actual purchases. At some point they have to come up with more data and metrics the same way Google does and Nielsen does for TV advertising. They have to be able to show direct return on investment to advertisers.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: The \u003ca href=\"http://online.wsj.com/article/SB10001424052702303448404577407774136362662.html\">Wall Street Journal reports\u003c/a> a number of insiders are selling a significant share of their holdings. That includes some Facebook directors. Are they bailing on the company or just taking advantage of a chance for profits?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: I think it's a combination of things. A good chunk of insider selling is tax-related. Zuckerberg is selling roughly $1 billion of stock into the IPO, but he's using some $900 million of it to pay taxes to California and the federal government. He is pocketing $142 million by PrivCo calculations.\u003c/p>\n\u003cp>But there is a lot of selling going on. It's starting to get to the point where it should be a little bit of a warning sign. At the same time, with demand being there, you can't really blame people for taking money off the table, especially at such a high valuation.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: In regard to recent tech IPOs, like Groupon, Yelp, etc., how well have investors done who have gotten in the first few days or weeks?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: Except for LinkedIn, which has performed exceedingly well, every other company has performed quite poorly. Every investor who bought Groupon, Zynga, Pandora, etc on the first day of trading has lost money.\u003c/p>\n\u003cp>It's something to keep in mind: Just because a company is a good company doesn't make it a good investment. And I think people really should be cautious at such an expensive valuation for Facebook. You can still like Facebook and the trend it represents without buying it as an investment.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: What would you pay for Facebook shares?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: PrivCo values it at $25 per share using pretty standard investment-banking-type methodologies. That's the fair value of Facebook stock today. Anything above that now would indicate overvaluation and a reason to sell not buy.\u003c/p>\n\u003cp>It will go to market around $38 and will probably open for trading well above that. Even if you're tempted to buy shares on the first day, use a limit order. At least set an upper limit, whether that's $45 or $50 so that you suddenly don't find yourself buying shares at $100 without realizing it.\u003c/p>\n\u003cp>\u003cstrong>CY MUSIKER\u003c/strong>: Are there signs of shorting yet?\u003c/p>\n\u003cp>\u003cstrong>SAM HAMADEH\u003c/strong>: Not a lot of signs of that. It would be a very risky short. If someone were to short, you might want to go long in what's called a pair trade. If you went short on Facebook, you'd go long on another company like a Google or a LinkedIn, without recommending a specific stock, so that if social media goes up, you have a hedge against it.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "LAO's Target Price for Facebook: $45 per Share",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo1.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo1-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"300\" height=\"112\" class=\"alignright size-medium wp-image-65381\">\u003c/a>\u003ca href=\"https://www.google.com/search?q=facebook+ipo\">Speaking of the Big Facebook Bang\u003c/a>, the California Legislative Analyst's Office \u003ca href=\"http://www.lao.ca.gov/laoapp/budgetlist/PublicSearch.aspx?Yr=2012&KeyCol=596\">upped the estimate of the amount California will reap from the company going public\u003c/a>. The LAO puts the figure at $2.1 billion over the next 13 months if Governor Brown's tax plan passes in November. Without the higher tax rates, the amount falls to $1.6 billion. The governor's May budget revise assumed just $1.9 billion in Facebook revenue with the higher tax rates, and $1.4 billion under the current system. \u003c/p>\n\u003cp>The LAO calculated its totals by assuming a $38 IPO share price, rising to $45 in six months.\u003c/p>\n\u003cp>Facebook today \u003ca href=\"http://news.yahoo.com/facebook-ipo-bring-cash-change-025946510.html\">raised its IPO price\u003c/a> to between $34 to $38 per share, up from $28 to $35. Shares start trading on the Nasdaq on Friday, under the ticker symbol \u003cdel datetime=\"2012-05-15T22:54:58+00:00\">ZUCK\u003c/del> (Ha ha; the symbol is FB.)\u003c/p>\n\u003cp>\"The Facebook IPO is a really large set of financial transactions, and a large portion of the beneficiaries of those transactions live and work in California where Facebook is headquartered,\" Jason Sisney of the LAO's office told KQED's Peter Jon Shuler today. \"And so for the state of California that means these transactions will generate significant personal income tax revenues in the next few months. They will be a lot more if the share price climbs rapidly and stays there...and if more of those Facebook insiders are California taxpayers. We don't know for sure how many of them are, and we don't know for sure how many of them will undertake stock transactions related to the IPO. But we know enough from the filings to know the state revenue impact is going to be substantial. The key question is how big.\" \u003c!--more-->\u003c/p>\n\u003cp>Sisney said the most important factor determining the amount flowing into state coffers is what the share price is about six months from now, when a large volume of \u003ca href=\"https://scs.fidelity.com/webxpress/help/topics/learn_rsus.shtml\">restricted stock units\u003c/a> become exercisable. \"Those are likely to generate the bulk of the taxable income that would produce state revenues in the next year,\" Sisney said. \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Sisney also said that under certain scenarios, the state's take could be $1-2 billion dollars greater. \"If the share price were higher or if there were a lot more transactions by Californians than we guessed in this estimate,\" he said.\u003c/p>\n\u003cp>Hmmm, sounds a little like a CNBC analyst, \u003ca href=\"http://en.wikipedia.org/wiki/Dot-com_bubble\">circa 1999\u003c/a>. \u003c/p>\n\u003cp>Meanwhile, the general public is not quite so Facebook bullish. \u003ca href=\"http://www.marketplace.org/topics/business/many-americans-view-facebook-fad\">Marketplace reports\u003c/a>...\u003c/p>\n\u003cp>\u003ciframe src=\"http://www.marketplace.org/node/54342/player/storyplayer\" width=\"650\" height=\"200\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Update 4:15 p.m\u003c/strong>: \u003ca href=\"http://www.marketplace.org/topics/business/facebook-gets-pricier-some-pros-skip-ipo\">And some stock pros as well\u003c/a>...\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ciframe src=\"http://www.marketplace.org/node/54355/player/storyplayer\" width=\"650\" height=\"200\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\n",
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"description": "Speaking of the Big Facebook Bang, the California Legislative Analyst's Office upped the estimate of the amount California will reap from the company going public. The LAO puts the figure at $2.1 billion over the next 13 months if Governor Brown's tax plan passes in November. Without the higher tax rates, the amount falls to",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo1.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/05/facebook-logo1-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"300\" height=\"112\" class=\"alignright size-medium wp-image-65381\">\u003c/a>\u003ca href=\"https://www.google.com/search?q=facebook+ipo\">Speaking of the Big Facebook Bang\u003c/a>, the California Legislative Analyst's Office \u003ca href=\"http://www.lao.ca.gov/laoapp/budgetlist/PublicSearch.aspx?Yr=2012&KeyCol=596\">upped the estimate of the amount California will reap from the company going public\u003c/a>. The LAO puts the figure at $2.1 billion over the next 13 months if Governor Brown's tax plan passes in November. Without the higher tax rates, the amount falls to $1.6 billion. The governor's May budget revise assumed just $1.9 billion in Facebook revenue with the higher tax rates, and $1.4 billion under the current system. \u003c/p>\n\u003cp>The LAO calculated its totals by assuming a $38 IPO share price, rising to $45 in six months.\u003c/p>\n\u003cp>Facebook today \u003ca href=\"http://news.yahoo.com/facebook-ipo-bring-cash-change-025946510.html\">raised its IPO price\u003c/a> to between $34 to $38 per share, up from $28 to $35. Shares start trading on the Nasdaq on Friday, under the ticker symbol \u003cdel datetime=\"2012-05-15T22:54:58+00:00\">ZUCK\u003c/del> (Ha ha; the symbol is FB.)\u003c/p>\n\u003cp>\"The Facebook IPO is a really large set of financial transactions, and a large portion of the beneficiaries of those transactions live and work in California where Facebook is headquartered,\" Jason Sisney of the LAO's office told KQED's Peter Jon Shuler today. \"And so for the state of California that means these transactions will generate significant personal income tax revenues in the next few months. They will be a lot more if the share price climbs rapidly and stays there...and if more of those Facebook insiders are California taxpayers. We don't know for sure how many of them are, and we don't know for sure how many of them will undertake stock transactions related to the IPO. But we know enough from the filings to know the state revenue impact is going to be substantial. The key question is how big.\" \u003c!--more-->\u003c/p>\n\u003cp>Sisney said the most important factor determining the amount flowing into state coffers is what the share price is about six months from now, when a large volume of \u003ca href=\"https://scs.fidelity.com/webxpress/help/topics/learn_rsus.shtml\">restricted stock units\u003c/a> become exercisable. \"Those are likely to generate the bulk of the taxable income that would produce state revenues in the next year,\" Sisney said. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>NEW YORK (AP) — Facebook is spending $1 billion to buy the photo-sharing company \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://instagr.am/\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/instagram.png\" alt=\"\" title=\"instagram\" width=\"120\" height=\"180\" class=\"alignleft size-full wp-image-61612\">\u003c/a>Instagram lets people apply filters to photos they snap with their mobile devices and share them with friends and strangers. Some of the filters make the photos look as if they've been taken in the 1970s or on Polaroid cameras.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"https://www.facebook.com/zuck\">Mark Zuckerberg shares the news on his Facebook page\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://blog.instagram.com/post/20785013897/instagram-facebook\">Message from Instagram CEO Kevin Systrom\u003c/a>\n\u003c/li>\u003c/ul>\n\u003c/aside>\n\u003cp>``This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users,'' CEO Mark Zuckerberg wrote on his Facebook page. ``We don't plan on doing many more\u003cbr>\nof these, if any at all.''\u003c/p>\n\u003cp>Facebook said it plans to keep Instagram running independently. That's a departure from its tendency to buy small startups and integrate the technology or shut them down altogether just so it can hire talented engineers and developers.\u003c/p>\n\u003cp>``We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience,'' Zuckerberg wrote. ``We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.'' \u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Facebook is paying cash and stock for San Francisco-based Instagram and hiring its roughly 10 employees. The deal is expected to close by the end of June.\u003c/p>\n\u003cp>Menlo Park, Calif.-based Facebook is expected to complete its initial public offering of stock next month. Getting Instagram is big win for Facebook as it works to harness people's growing obsession with their mobile devices and sharing every moment of their life.\u003c/p>\n\u003cp>Instagram was only available Apple devices until recently. An app for Android devices was released last week. \u003c/p>\n\u003cp>It's Facebook's largest acquisition to date.\u003c/p>\n\u003cp>Instagram lets people apply filters to photos they snap with their mobile devices. Some of these make the photos look as if they've been taken in the 1970s or on Polaroid cameras.\u003c/p>\n\u003cp>Facebook says it will keep Instagram running independently. Users will still be able to run it on rival social networks such as Twitter. That's a departure from Facebook's tendency to buy small startups and integrate the technology — or shut it down altogether.\u003c/p>\n\u003cp>The payment will be in cash and Facebook stock. Facebook is expected to complete its initial public offering of stock next month. The deal is expected to close by the end of June.\u003c/p>\n\u003cp>More from the \u003ca href=\"http://www.mercurynews.com/top-stories/ci_20356537/facebook-buy-mobile-photo-app-instagram-1-billion\">San Jose Mercury News\u003c/a> and \u003ca href=\"http://bits.blogs.nytimes.com/2012/04/09/facebook-acquires-photo-sharing-service-instagram/?hp\">NY Times\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Update\u003c/strong>: Wow, Instagram has just 13 employees, \u003ca href=\"http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/\">Kara Swisher reports\u003c/a>. Her take...\u003c/p>\n\u003cblockquote>\u003cp>Photos are critically important for Facebook, which has been slow to innovate in the fast-growing mobile arena in the important consumer space. By contrast, Instagram has taken the arena by storm, with its delightful and elegant app and the motto, “Fast beautiful photo sharing.”\u003c/p>\n\u003cp>Consumers have responded (including me — it is the only non-communications app I use many times a day). The San Francisco-based company — with only 13 employees — had 30 million Apple iPhone users before it came to Google’s Android last week, where it got more than a million new users in just 12 hours.\u003c/p>\n\u003cp>Still, despite all the usage, Instagram still had not articulated a plan for, you know, making money. Now, that will presumably be Facebook’s problem to solve. \u003ca href=\"http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/\">Full post\u003c/a>\u003c/p>\u003c/blockquote>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>NEW YORK (AP) — Facebook is spending $1 billion to buy the photo-sharing company \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://instagr.am/\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/instagram.png\" alt=\"\" title=\"instagram\" width=\"120\" height=\"180\" class=\"alignleft size-full wp-image-61612\">\u003c/a>Instagram lets people apply filters to photos they snap with their mobile devices and share them with friends and strangers. Some of the filters make the photos look as if they've been taken in the 1970s or on Polaroid cameras.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"https://www.facebook.com/zuck\">Mark Zuckerberg shares the news on his Facebook page\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://blog.instagram.com/post/20785013897/instagram-facebook\">Message from Instagram CEO Kevin Systrom\u003c/a>\n\u003c/li>\u003c/ul>\n\u003c/aside>\n\u003cp>``This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users,'' CEO Mark Zuckerberg wrote on his Facebook page. ``We don't plan on doing many more\u003cbr>\nof these, if any at all.''\u003c/p>\n\u003cp>Facebook said it plans to keep Instagram running independently. That's a departure from its tendency to buy small startups and integrate the technology or shut them down altogether just so it can hire talented engineers and developers.\u003c/p>\n\u003cp>``We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience,'' Zuckerberg wrote. ``We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.'' \u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Facebook is paying cash and stock for San Francisco-based Instagram and hiring its roughly 10 employees. The deal is expected to close by the end of June.\u003c/p>\n\u003cp>Menlo Park, Calif.-based Facebook is expected to complete its initial public offering of stock next month. Getting Instagram is big win for Facebook as it works to harness people's growing obsession with their mobile devices and sharing every moment of their life.\u003c/p>\n\u003cp>Instagram was only available Apple devices until recently. An app for Android devices was released last week. \u003c/p>\n\u003cp>It's Facebook's largest acquisition to date.\u003c/p>\n\u003cp>Instagram lets people apply filters to photos they snap with their mobile devices. Some of these make the photos look as if they've been taken in the 1970s or on Polaroid cameras.\u003c/p>\n\u003cp>Facebook says it will keep Instagram running independently. Users will still be able to run it on rival social networks such as Twitter. That's a departure from Facebook's tendency to buy small startups and integrate the technology — or shut it down altogether.\u003c/p>\n\u003cp>The payment will be in cash and Facebook stock. Facebook is expected to complete its initial public offering of stock next month. The deal is expected to close by the end of June.\u003c/p>\n\u003cp>More from the \u003ca href=\"http://www.mercurynews.com/top-stories/ci_20356537/facebook-buy-mobile-photo-app-instagram-1-billion\">San Jose Mercury News\u003c/a> and \u003ca href=\"http://bits.blogs.nytimes.com/2012/04/09/facebook-acquires-photo-sharing-service-instagram/?hp\">NY Times\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Update\u003c/strong>: Wow, Instagram has just 13 employees, \u003ca href=\"http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/\">Kara Swisher reports\u003c/a>. Her take...\u003c/p>\n\u003cblockquote>\u003cp>Photos are critically important for Facebook, which has been slow to innovate in the fast-growing mobile arena in the important consumer space. By contrast, Instagram has taken the arena by storm, with its delightful and elegant app and the motto, “Fast beautiful photo sharing.”\u003c/p>\n\u003cp>Consumers have responded (including me — it is the only non-communications app I use many times a day). The San Francisco-based company — with only 13 employees — had 30 million Apple iPhone users before it came to Google’s Android last week, where it got more than a million new users in just 12 hours.\u003c/p>\n\u003cp>Still, despite all the usage, Instagram still had not articulated a plan for, you know, making money. Now, that will presumably be Facebook’s problem to solve. \u003ca href=\"http://allthingsd.com/20120409/breaking-facebook-to-acquire-instagram-for-1-billion/\">Full post\u003c/a>\u003c/p>\u003c/blockquote>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Israeli President Shimon Peres was at Facebook today as part of a \u003ca href=\"http://www.ktvu.com/news/news/world-govt-politics/israeli-president-peres-visit-facebook/nLMHb/?utm_source=twitterfeed&utm_medium=twitter\">four-day visit to Silicon Valley\u003c/a>. Facebook COO Sheryl Sandberg interviewed the 88-year-old former Prime Minister. Among the topics: Israel as a technology leader. \u003ca href=\"http://www.livestream.com/facebookguests/share?clipId=pla_ea021f62-de5d-479f-bec6-6acfdbccf300\">Watch a video replay\u003c/a>: \u003c/p>\n\u003cp>\u003ciframe width=\"480\" height=\"295\" src=\"http://cdn.livestream.com/embed/facebookguests?layout=4&clip=pla_ea021f62-de5d-479f-bec6-6acfdbccf300&color=0xe7e7e7&autoPlay=false&mute=false&iconColorOver=0x888888&iconColor=0x777777&allowchat=true&height=295&width=480\" style=\"border:0\" frameborder=\"0\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cdiv style=\"font-size:11px;padding-top:10px;text-align:center;width:480px\">Watch \u003ca href=\"http://www.livestream.com/?utm_source=lsplayer&utm_medium=embed&utm_campaign=footerlinks\" title=\"live\">live streaming video\u003c/a> from \u003ca href=\"http://www.livestream.com/facebookguests?utm_source=lsplayer&utm_medium=embed&utm_campaign=footerlinks\" title=\"Watch\">facebookguests\u003c/a> at livestream.com\u003c/div>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Israeli President Shimon Peres was at Facebook today as part of a \u003ca href=\"http://www.ktvu.com/news/news/world-govt-politics/israeli-president-peres-visit-facebook/nLMHb/?utm_source=twitterfeed&utm_medium=twitter\">four-day visit to Silicon Valley\u003c/a>. Facebook COO Sheryl Sandberg interviewed the 88-year-old former Prime Minister. Among the topics: Israel as a technology leader. \u003ca href=\"http://www.livestream.com/facebookguests/share?clipId=pla_ea021f62-de5d-479f-bec6-6acfdbccf300\">Watch a video replay\u003c/a>: \u003c/p>\n\u003cp>\u003ciframe width=\"480\" height=\"295\" src=\"http://cdn.livestream.com/embed/facebookguests?layout=4&clip=pla_ea021f62-de5d-479f-bec6-6acfdbccf300&color=0xe7e7e7&autoPlay=false&mute=false&iconColorOver=0x888888&iconColor=0x777777&allowchat=true&height=295&width=480\" style=\"border:0\" frameborder=\"0\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cdiv style=\"font-size:11px;padding-top:10px;text-align:center;width:480px\">Watch \u003ca href=\"http://www.livestream.com/?utm_source=lsplayer&utm_medium=embed&utm_campaign=footerlinks\" title=\"live\">live streaming video\u003c/a> from \u003ca href=\"http://www.livestream.com/facebookguests?utm_source=lsplayer&utm_medium=embed&utm_campaign=footerlinks\" title=\"Watch\">facebookguests\u003c/a> at livestream.com\u003c/div>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Facebook Graffiti Artist David Choe Gets His 15 Minutes and $200 Million Worth of Fame",
"headTitle": "Facebook Graffiti Artist David Choe Gets His 15 Minutes and $200 Million Worth of Fame | KQED",
"content": "\u003cp>By now you’ve heard that graffiti artist David Choe is going to be richer than you’ll ever be, thanks to his amazingly shrewd decision to accept stock in lieu of cash when he did his thing at Facebook HQ in the company’s early days.\u003c/p>\n\u003cp>From the \u003ca href=\"http://www.nytimes.com/2012/02/02/technology/for-founders-to-decorators-facebook-riches.html?pagewanted=2&_r=1&ref=technology\">New York Times\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>In 2005, Mr. Choe was invited to paint murals on the walls of Facebook’s first offices in Palo Alto, Calif., by Sean Parker, then Facebook’s president. As pay, Mr. Parker offered Mr. Choe a choice between cash in the “thousands of dollars,” according to several people who know Mr. Choe, or stock then worth about the same.\u003c/p>\n\u003cp>Mr. Choe, who has said that at the time that he thought the idea of Facebook was “ridiculous and pointless,” nevertheless chose the stock. \u003c/p>\u003c/blockquote>\n\u003cp>And more from yesterday’s \u003ca href=\"http://latimesblogs.latimes.com/technology/2012/01/facebook-david-choe-graffiti.html\">LA Times\u003c/a>: \u003c/p>\n\u003cblockquote>\u003cp>Choe became infamous in Silicon Valley for allegedly being commissioned to spray-paint sexual graphics on the walls of Facebook’s first Palo Alto office in 2005 by the company’s founding president, Sean Parker. (If that really happened, though, it has been airbrushed out of the official Facebook history). Choe painted less — ahem — colorful murals for Facebook’s next digs in 2007, this time at the request of Chief Executive Mark Zuckerberg. When Facebook outgrew its office and moved again, it carved Choe’s artwork out of the walls and took the pieces to the new place, where they were proudly hung.\u003c/p>\u003c/blockquote>\n\u003cp>Now Choe’s Facebook shares are estimated north of $200 million, and he’s getting more publicity than Banksy. \u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=mtY4FjTiRUM\">Here he is on Howard Stern\u003c/a>, explaining that he went for the Facebook shares over a payment of $60,000. \u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/mtY4FjTiRUM\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://stupiddope.com/2012/02/08/listen-david-choes-interview-on-howard-stern-video/\">More from the interview here\u003c/a>. \u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>And here’s \u003ca href=\"http://abcnews.go.com/Business/facebooks-graffiti-artist-david-choes-life-unchanged-200/story?id=15543816#.TzVJF8iLKqx\">Choe’s interview with Barbara Walters\u003c/a>, in which he complains, “you can’t buy your privacy back. I was already doing okay, and to have this abstract amount of money now, I cannot buy my privacy back….Every news organization in the world is beating down the door, trying to get an interview…”\u003c/p>\n\u003cp>Thankfully for Choe, then, the end of the media cycle is usually nigh when the Taiwanese animators have gotten a hold of you…\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/ufiaXHN15SQ\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>Enjoy this video of \u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=QfV665kWoSg\">Choe interfacing with Mark Zuckerberg\u003c/a> as they spray paint Facebook’s new HQ in Menlo Park. At one point, while the Zuck is in the midst of applying a stick figure, Choe says approvingly, ‘you got that s*** down.’ \u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/QfV665kWoSg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>You can see some \u003ca href=\"http://davechoe.blogspot.com/2012/01/zuck-1.html\">photos of the original Facebook mural\u003c/a> at Choe’s web site.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Update 2:00 p.m.\u003c/strong> KQED Spark actually has a \u003ca href=\"http://www.kqed.org/arts/programs/spark/profile.jsp?essid=4336\">2004 segment on Choe\u003c/a> from 2004, when he was working in the Bay Area. \u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>By now you’ve heard that graffiti artist David Choe is going to be richer than you’ll ever be, thanks to his amazingly shrewd decision to accept stock in lieu of cash when he did his thing at Facebook HQ in the company’s early days.\u003c/p>\n\u003cp>From the \u003ca href=\"http://www.nytimes.com/2012/02/02/technology/for-founders-to-decorators-facebook-riches.html?pagewanted=2&_r=1&ref=technology\">New York Times\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>In 2005, Mr. Choe was invited to paint murals on the walls of Facebook’s first offices in Palo Alto, Calif., by Sean Parker, then Facebook’s president. As pay, Mr. Parker offered Mr. Choe a choice between cash in the “thousands of dollars,” according to several people who know Mr. Choe, or stock then worth about the same.\u003c/p>\n\u003cp>Mr. Choe, who has said that at the time that he thought the idea of Facebook was “ridiculous and pointless,” nevertheless chose the stock. \u003c/p>\u003c/blockquote>\n\u003cp>And more from yesterday’s \u003ca href=\"http://latimesblogs.latimes.com/technology/2012/01/facebook-david-choe-graffiti.html\">LA Times\u003c/a>: \u003c/p>\n\u003cblockquote>\u003cp>Choe became infamous in Silicon Valley for allegedly being commissioned to spray-paint sexual graphics on the walls of Facebook’s first Palo Alto office in 2005 by the company’s founding president, Sean Parker. (If that really happened, though, it has been airbrushed out of the official Facebook history). Choe painted less — ahem — colorful murals for Facebook’s next digs in 2007, this time at the request of Chief Executive Mark Zuckerberg. When Facebook outgrew its office and moved again, it carved Choe’s artwork out of the walls and took the pieces to the new place, where they were proudly hung.\u003c/p>\u003c/blockquote>\n\u003cp>Now Choe’s Facebook shares are estimated north of $200 million, and he’s getting more publicity than Banksy. \u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=mtY4FjTiRUM\">Here he is on Howard Stern\u003c/a>, explaining that he went for the Facebook shares over a payment of $60,000. \u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/mtY4FjTiRUM\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://stupiddope.com/2012/02/08/listen-david-choes-interview-on-howard-stern-video/\">More from the interview here\u003c/a>. \u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>And here’s \u003ca href=\"http://abcnews.go.com/Business/facebooks-graffiti-artist-david-choes-life-unchanged-200/story?id=15543816#.TzVJF8iLKqx\">Choe’s interview with Barbara Walters\u003c/a>, in which he complains, “you can’t buy your privacy back. I was already doing okay, and to have this abstract amount of money now, I cannot buy my privacy back….Every news organization in the world is beating down the door, trying to get an interview…”\u003c/p>\n\u003cp>Thankfully for Choe, then, the end of the media cycle is usually nigh when the Taiwanese animators have gotten a hold of you…\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/ufiaXHN15SQ\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>Enjoy this video of \u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=QfV665kWoSg\">Choe interfacing with Mark Zuckerberg\u003c/a> as they spray paint Facebook’s new HQ in Menlo Park. At one point, while the Zuck is in the midst of applying a stick figure, Choe says approvingly, ‘you got that s*** down.’ \u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/QfV665kWoSg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>You can see some \u003ca href=\"http://davechoe.blogspot.com/2012/01/zuck-1.html\">photos of the original Facebook mural\u003c/a> at Choe’s web site.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Update 2:00 p.m.\u003c/strong> KQED Spark actually has a \u003ca href=\"http://www.kqed.org/arts/programs/spark/profile.jsp?essid=4336\">2004 segment on Choe\u003c/a> from 2004, when he was working in the Bay Area. \u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cfigure id=\"attachment_55319\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/138046915.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/138046915-300x194.jpg\" alt=\"A street sign for 'Hacker Way' is stands at the Facebook headquarters on February 1, 2012 in Menlo Park, California. (Photo by: Justin Sullivan/Getty Images)\" title=\"facebook menlo park\" width=\"300\" height=\"194\" class=\"size-medium wp-image-55319\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A street sign for 'Hacker Way' is stands at the Facebook headquarters on February 1, 2012 in Menlo Park, California. (Photo by: Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Menlo Park officials are making up a list of improvements and public benefits Facebook could provide in exchange for the city lifting the employment cap of 3,600 people at the social networking company's new campus near the Dumbarton Bridge.\u003c/p>\n\u003cp>Facebook finished moving 2,000 employees into the former Sun Microsystems site in December. But talks are still under way over what the company will do to mitigate traffic congestion and other impacts that having 10,000 workers at the site might bring. \u003c/p>\n\u003cp>The company is already touting its aggressive traffic reduction program, which includes incentives for employees to use shuttles, public transit, ride sharing and bicycles to get to work. But at a special \u003ca href=\"http://menlopark.granicus.com/MediaPlayer.php?view_id=2&clip_id=829\" target=\"_blank\">City Council session\u003c/a> Tuesday, Menlo Park council members and the public suggested additional goodies the company might be induced to provide.\u003c/p>\n\u003cp>According to Menlo Park Associate Planner Rachel Grossman, these are some of the top items under discussion: \u003c/p>\n\u003cul>\n\u003cli>An \"in lieu\" fee to offset lost sales tax. Unlike Sun, which generated revenue by selling equipment, which carries a sales tax, Facebook makes most of its money from selling advertising, a service that carries no sales tax.\u003c/li>\n\u003cli> Support for bicycle and pedestrian improvements, such as striping of overpasses and completing gaps in the \u003ca href=\"http://www.baytrail.org/\" target=\"_blank\">Bay Trail\u003c/a>.\u003c/li>\n\u003cli>Providing funding for the maintenance and operation of Flood Park, which was previously maintained by San Mateo County.\u003c/li>\n\u003c/ul>\n\u003cp>Council members said they also want Facebook to help keep low-income residents in Menlo Park and neighboring East Palo Alto from being displaced by its employees.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The Menlo Park City Council will take up the issue again on Feb. 14.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_55319\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/138046915.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/138046915-300x194.jpg\" alt=\"A street sign for 'Hacker Way' is stands at the Facebook headquarters on February 1, 2012 in Menlo Park, California. (Photo by: Justin Sullivan/Getty Images)\" title=\"facebook menlo park\" width=\"300\" height=\"194\" class=\"size-medium wp-image-55319\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A street sign for 'Hacker Way' is stands at the Facebook headquarters on February 1, 2012 in Menlo Park, California. (Photo by: Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Menlo Park officials are making up a list of improvements and public benefits Facebook could provide in exchange for the city lifting the employment cap of 3,600 people at the social networking company's new campus near the Dumbarton Bridge.\u003c/p>\n\u003cp>Facebook finished moving 2,000 employees into the former Sun Microsystems site in December. But talks are still under way over what the company will do to mitigate traffic congestion and other impacts that having 10,000 workers at the site might bring. \u003c/p>\n\u003cp>The company is already touting its aggressive traffic reduction program, which includes incentives for employees to use shuttles, public transit, ride sharing and bicycles to get to work. But at a special \u003ca href=\"http://menlopark.granicus.com/MediaPlayer.php?view_id=2&clip_id=829\" target=\"_blank\">City Council session\u003c/a> Tuesday, Menlo Park council members and the public suggested additional goodies the company might be induced to provide.\u003c/p>\n\u003cp>According to Menlo Park Associate Planner Rachel Grossman, these are some of the top items under discussion: \u003c/p>\n\u003cul>\n\u003cli>An \"in lieu\" fee to offset lost sales tax. Unlike Sun, which generated revenue by selling equipment, which carries a sales tax, Facebook makes most of its money from selling advertising, a service that carries no sales tax.\u003c/li>\n\u003cli> Support for bicycle and pedestrian improvements, such as striping of overpasses and completing gaps in the \u003ca href=\"http://www.baytrail.org/\" target=\"_blank\">Bay Trail\u003c/a>.\u003c/li>\n\u003cli>Providing funding for the maintenance and operation of Flood Park, which was previously maintained by San Mateo County.\u003c/li>\n\u003c/ul>\n\u003cp>Council members said they also want Facebook to help keep low-income residents in Menlo Park and neighboring East Palo Alto from being displaced by its employees.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Facebook Files IPO; Read the SEC Filing",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"300\" height=\"112\" class=\"alignright size-medium wp-image-55223\">\u003c/a>The eagle has landed…\u003c/p>\n\u003cp>From the \u003ca href=\"http://www.mercurynews.com/breaking-news/ci_19870014\">Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>In a milestone for one of Silicon Valley’s hottest companies, Facebook on Wednesday filed papers announcing a $5 billion initial public offering of stock in the world’s biggest social networking business.\u003c/p>\n\u003cp>The stated size of the offering is smaller than expected, after weeks of speculation by analysts and industry observers who predicted Facebook might seek up to $10 billion. But documents indicated the figure is preliminary; the company could revise the numbers as it prepares to begin selling stock this spring.\u003c/p>\u003c/blockquote>\n\u003cp>From Kara Swisher on \u003ca href=\"http://allthingsd.com/20120201/on-its-eighth-birthday-facebook-files-to-raise-5-billion-in-massive-ipo/\">AllThingsD\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Here’s the major stats on Facebook’s IPO filing, which it just filed: 845 million users and 483 million daily users; annual revenue $3.7 billion; $1.8 billion in operating income and $1 billion net income. \u003c/p>\u003c/blockquote>\n\u003cp>KQED also spoke to Swisher about the IPO’s impact on the local economy.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/business/ci_19862712\">Facebook IPO to spark valley economy\u003c/a> (SJ Mercury News)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/zynga-accounted-for-12-percent-of-facebooks-revenue-in-2011/\">Zynga Accounted for 12 Percent of Facebook’s Revenue in 2011\u003c/a> (AllThingsD)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/facebook-has-845-million-users/\">Facebook Has 845 Million Users, Each Worth $4.39 in Revenue\u003c/a> (AllThingsD)\u003c/li>\n\u003c/ul>\n\u003cp>Below is a screenshot from page 127 of the filing, showing who owns what in the company… You’ll notice the Zuck’s portion: nearly 534,000,000 shares, good for a 28 percent ownership stake.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\" alt=\"\" title=\"fbwhoownswhat\" width=\"600\" height=\"376\" class=\"alignright size-full wp-image-55227\">\u003c/a>\u003c/p>\n\u003cp>Here’s the \u003ca href=\"sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm\">S-1 filing\u003c/a>: \u003c/p>\n\u003cp>\u003cfont size=\"1\">\u003ca href=\"http://www.docstoc.com/docs/111789017/FacebookInc-20120201-S1-0\">FacebookInc-20120201-S1-0\u003c/a>\u003c/font>\u003cbr>\u003cobject id=\"_ds_111789017\" name=\"_ds_111789017\" width=\"630\" height=\"550\" type=\"application/x-shockwave-flash\" data=\"http://viewer.docstoc.com/\">\u003cparam name=\"FlashVars\" value=\"doc_id=111789017&mem_id=1512683&showrelated=1&showotherdocs=1&doc_type=pdf&allowdownload=1\">\u003cparam name=\"movie\" value=\"http://viewer.docstoc.com/\">\u003cparam name=\"allowScriptAccess\" value=\"always\">\u003cparam name=\"wmode\" value=\"opaque\">\u003cparam name=\"allowFullScreen\" value=\"true\">\u003c/object>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cstrong>Update 3:30 p.m.\u003c/strong> This in from AP:\n\u003cblockquote>\u003cp>(SACRAMENTO, California) State lawmakers are hailing Facebook’s much-anticipated stock offering as a potential windfall for California’s cash-strapped treasury, while some already are saying the extra revenue should go to preventing cutbacks to public schools.\u003c/p>\n\u003cp>Republican minority leaders Bob Huff and Connie Conway issued a statement Wednesday saying the state should use the expected tax revenue “to protect our public school students from the governor’s trigger cuts and pay down the state’s debt service.”\u003c/p>\n\u003cp>Senate President Pro Tem Darrell Steinberg, a Democrat from Sacramento, cautioned that it’s unclear when tax revenue from those reaping the benefits of Facebook shares will reach state coffers.\u003c/p>\n\u003cp>The nonpartisan Legislative Analyst’s Office has said the state stands to reap hundreds of millions of dollars.\u003c/p>\n\u003cp>The Silicon Valley social networking giant says it wants to raise $5 billion.\n\u003c/p>\u003c/blockquote>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/facebook-logo-300x112.jpg\" alt=\"\" title=\"facebook-logo\" width=\"300\" height=\"112\" class=\"alignright size-medium wp-image-55223\">\u003c/a>The eagle has landed…\u003c/p>\n\u003cp>From the \u003ca href=\"http://www.mercurynews.com/breaking-news/ci_19870014\">Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>In a milestone for one of Silicon Valley’s hottest companies, Facebook on Wednesday filed papers announcing a $5 billion initial public offering of stock in the world’s biggest social networking business.\u003c/p>\n\u003cp>The stated size of the offering is smaller than expected, after weeks of speculation by analysts and industry observers who predicted Facebook might seek up to $10 billion. But documents indicated the figure is preliminary; the company could revise the numbers as it prepares to begin selling stock this spring.\u003c/p>\u003c/blockquote>\n\u003cp>From Kara Swisher on \u003ca href=\"http://allthingsd.com/20120201/on-its-eighth-birthday-facebook-files-to-raise-5-billion-in-massive-ipo/\">AllThingsD\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Here’s the major stats on Facebook’s IPO filing, which it just filed: 845 million users and 483 million daily users; annual revenue $3.7 billion; $1.8 billion in operating income and $1 billion net income. \u003c/p>\u003c/blockquote>\n\u003cp>KQED also spoke to Swisher about the IPO’s impact on the local economy.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/business/ci_19862712\">Facebook IPO to spark valley economy\u003c/a> (SJ Mercury News)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/zynga-accounted-for-12-percent-of-facebooks-revenue-in-2011/\">Zynga Accounted for 12 Percent of Facebook’s Revenue in 2011\u003c/a> (AllThingsD)\n\u003c/li>\n\u003cli>\u003ca href=\"http://allthingsd.com/20120201/facebook-has-845-million-users/\">Facebook Has 845 Million Users, Each Worth $4.39 in Revenue\u003c/a> (AllThingsD)\u003c/li>\n\u003c/ul>\n\u003cp>Below is a screenshot from page 127 of the filing, showing who owns what in the company… You’ll notice the Zuck’s portion: nearly 534,000,000 shares, good for a 28 percent ownership stake.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/02/fbwhoownswhat.jpg\" alt=\"\" title=\"fbwhoownswhat\" width=\"600\" height=\"376\" class=\"alignright size-full wp-image-55227\">\u003c/a>\u003c/p>\n\u003cp>Here’s the \u003ca href=\"sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm\">S-1 filing\u003c/a>: \u003c/p>\n\u003cp>\u003cfont size=\"1\">\u003ca href=\"http://www.docstoc.com/docs/111789017/FacebookInc-20120201-S1-0\">FacebookInc-20120201-S1-0\u003c/a>\u003c/font>\u003cbr>\u003cobject id=\"_ds_111789017\" name=\"_ds_111789017\" width=\"630\" height=\"550\" type=\"application/x-shockwave-flash\" data=\"http://viewer.docstoc.com/\">\u003cparam name=\"FlashVars\" value=\"doc_id=111789017&mem_id=1512683&showrelated=1&showotherdocs=1&doc_type=pdf&allowdownload=1\">\u003cparam name=\"movie\" value=\"http://viewer.docstoc.com/\">\u003cparam name=\"allowScriptAccess\" value=\"always\">\u003cparam name=\"wmode\" value=\"opaque\">\u003cparam name=\"allowFullScreen\" value=\"true\">\u003c/object>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cstrong>Update 3:30 p.m.\u003c/strong> This in from AP:\n\u003cblockquote>\u003cp>(SACRAMENTO, California) State lawmakers are hailing Facebook’s much-anticipated stock offering as a potential windfall for California’s cash-strapped treasury, while some already are saying the extra revenue should go to preventing cutbacks to public schools.\u003c/p>\n\u003cp>Republican minority leaders Bob Huff and Connie Conway issued a statement Wednesday saying the state should use the expected tax revenue “to protect our public school students from the governor’s trigger cuts and pay down the state’s debt service.”\u003c/p>\n\u003cp>Senate President Pro Tem Darrell Steinberg, a Democrat from Sacramento, cautioned that it’s unclear when tax revenue from those reaping the benefits of Facebook shares will reach state coffers.\u003c/p>\n\u003cp>The nonpartisan Legislative Analyst’s Office has said the state stands to reap hundreds of millions of dollars.\u003c/p>\n\u003cp>The Silicon Valley social networking giant says it wants to raise $5 billion.\n\u003c/p>\u003c/blockquote>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51801\">\u003c/a>Some might call the Bay Area the very hub of social media....Facebook, Twitter, YouTube, LinkedIn, Google+. And some other sites you haven't yet heard of but will make you feel bad next year because everyone will be using them except you and your 66-year-old Aunt who likes to forward you jokes about how incompetent the government is. \u003c/p>\n\u003cp>But I digress...\u003c/p>\n\u003cp>Social media tools, which are often used to disseminate news to a mass audience, became news themselves this year, begging the question anew of whether the \u003ca href=\"http://en.wikipedia.org/wiki/The_medium_is_the_message\">medium is the message\u003c/a>.\u003c/p>\n\u003cp>Let's turn to the KQED News Social Media Dude, Ian Hill, for a summary...\u003c/p>\n\u003cblockquote>\n\u003cp>2011 might go down in part as the year social media established itself as an integral force in our society and our lives. Sure, you still might have logged in to check out a photo of your friend's dog or post about that great pizza you ate last night. But this year social media also was used to spark revolutions and push for societal change. \u003c/p>\n\u003cp>Palo Alto-based Facebook, recognizing this trend, launched its \u003ca href=\"http://ww2.kqed.org/news/2011/12/19/facebook-timeline-our-social-media-dude-breaks-it-all-down/\">Timeline redesign\u003c/a> to take into account major life events, including a user's birth. It also unveiled new social apps that can share what you're doing as you're doing it.\u003c/p>\n\u003cp>2011 also was a year of eye-popping numbers for social media. Facebook passed 800 million users, with 50 percent logging on daily. Google+, part of the suite of products from Mountain View's Google, launched in 2011, reaching an estimated 62 million members by the end of the year. Google's YouTube, based in San Bruno, announced that 48 hours of videos are uploaded to its site every minute. And earlier this month users of the San Francisco-based Twitter set a record by sending 25,088 Tweets per second in response to the television broadcast of a movie in Japan.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more about what happened this year in social media, check out this handy \u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">infographic\u003c/a> put together by the people at the Flowtown social marketing blog.\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">\u003cimg src=\"http://www.flowtown.com/blog/wp-content/uploads/2011/12/social-media-in-review11.png\" alt=\"What Mattered in 2011 for Social Media\" title=\"What Mattered in 2011 for Social Media\" style=\"width:100%;height:100%\">\u003c/a>\u003cbr>\u003ca href=\"http://www.flowtown.com/\">Flowtown - Social Media Marketing Application\u003c/a>\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51801\">\u003c/a>Some might call the Bay Area the very hub of social media....Facebook, Twitter, YouTube, LinkedIn, Google+. And some other sites you haven't yet heard of but will make you feel bad next year because everyone will be using them except you and your 66-year-old Aunt who likes to forward you jokes about how incompetent the government is. \u003c/p>\n\u003cp>But I digress...\u003c/p>\n\u003cp>Social media tools, which are often used to disseminate news to a mass audience, became news themselves this year, begging the question anew of whether the \u003ca href=\"http://en.wikipedia.org/wiki/The_medium_is_the_message\">medium is the message\u003c/a>.\u003c/p>\n\u003cp>Let's turn to the KQED News Social Media Dude, Ian Hill, for a summary...\u003c/p>\n\u003cblockquote>\n\u003cp>2011 might go down in part as the year social media established itself as an integral force in our society and our lives. Sure, you still might have logged in to check out a photo of your friend's dog or post about that great pizza you ate last night. But this year social media also was used to spark revolutions and push for societal change. \u003c/p>\n\u003cp>Palo Alto-based Facebook, recognizing this trend, launched its \u003ca href=\"http://ww2.kqed.org/news/2011/12/19/facebook-timeline-our-social-media-dude-breaks-it-all-down/\">Timeline redesign\u003c/a> to take into account major life events, including a user's birth. It also unveiled new social apps that can share what you're doing as you're doing it.\u003c/p>\n\u003cp>2011 also was a year of eye-popping numbers for social media. Facebook passed 800 million users, with 50 percent logging on daily. Google+, part of the suite of products from Mountain View's Google, launched in 2011, reaching an estimated 62 million members by the end of the year. Google's YouTube, based in San Bruno, announced that 48 hours of videos are uploaded to its site every minute. And earlier this month users of the San Francisco-based Twitter set a record by sending 25,088 Tweets per second in response to the television broadcast of a movie in Japan.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more about what happened this year in social media, check out this handy \u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">infographic\u003c/a> put together by the people at the Flowtown social marketing blog.\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">\u003cimg src=\"http://www.flowtown.com/blog/wp-content/uploads/2011/12/social-media-in-review11.png\" alt=\"What Mattered in 2011 for Social Media\" title=\"What Mattered in 2011 for Social Media\" style=\"width:100%;height:100%\">\u003c/a>\u003cbr>\u003ca href=\"http://www.flowtown.com/\">Flowtown - Social Media Marketing Application\u003c/a>\u003c/div>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Facebook Timeline: Our Social Media Dude Breaks It All Down",
"title": "Facebook Timeline: Our Social Media Dude Breaks It All Down",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. Facebook \u003ca href=\"http://news.search.yahoo.com/search;_ylt=A2KJjals1.9OkwMARkXQtDMD?p=facebook%20rolls%20out%20timeline&fr2=sb-top\">expanded its release\u003c/a> of Timeline worldwide last Thursday.\u003c/p>\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/hzPEPfJHfKU\" frameborder=\"0\">\u003c/iframe> \u003c/div>\n\u003cp>\u003c/p>\n\u003cp>My interview with Ian Hill...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>Jon Brooks\u003c/strong>\u003c/p>\n\u003cp>Let's talk about this Facebook Timeline thing they recently rolled out. I personally don’t like it but only because it looks different. I’m one of those people -- if it looks different, I don’t like it. \u003c/p>\n\u003cp>\u003cstrong>Ian Hill\u003c/strong>\u003c/p>\n\u003cp>Yeah, sure. You’re not alone. Obviously whenever Facebook makes major changes there’s a lot of posts on the Internet from people who don’t like it. But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. Facebook \u003ca href=\"http://news.search.yahoo.com/search;_ylt=A2KJjals1.9OkwMARkXQtDMD?p=facebook%20rolls%20out%20timeline&fr2=sb-top\">expanded its release\u003c/a> of Timeline worldwide last Thursday.\u003c/p>\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/hzPEPfJHfKU\" frameborder=\"0\">\u003c/iframe> \u003c/div>\n\u003cp>\u003c/p>\n\u003cp>My interview with Ian Hill...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>Jon Brooks\u003c/strong>\u003c/p>\n\u003cp>Let's talk about this Facebook Timeline thing they recently rolled out. I personally don’t like it but only because it looks different. I’m one of those people -- if it looks different, I don’t like it. \u003c/p>\n\u003cp>\u003cstrong>Ian Hill\u003c/strong>\u003c/p>\n\u003cp>Yeah, sure. You’re not alone. Obviously whenever Facebook makes major changes there’s a lot of posts on the Internet from people who don’t like it. But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
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"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"pri-the-world": {
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"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-World-Podcast-Tile-360x360-1.jpg",
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},
"radiolab": {
"id": "radiolab",
"title": "Radiolab",
"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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},
"reveal": {
"id": "reveal",
"title": "Reveal",
"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
"airtime": "SAT 4pm-5pm",
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"officialWebsiteLink": "https://www.revealnews.org/episodes/",
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},
"rightnowish": {
"id": "rightnowish",
"title": "Rightnowish",
"tagline": "Art is where you find it",
"info": "Rightnowish digs into life in the Bay Area right now… ish. Journalist Pendarvis Harshaw takes us to galleries painted on the sides of liquor stores in West Oakland. We'll dance in warehouses in the Bayview, make smoothies with kids in South Berkeley, and listen to classical music in a 1984 Cutlass Supreme in Richmond. Every week, Pen talks to movers and shakers about how the Bay Area shapes what they create, and how they shape the place we call home.",
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"order": 16
},
"link": "/podcasts/rightnowish",
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