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"content": "\u003cp>\u003cem>By Francesca Segré\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_95335\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/25/95309/img_1528/\" rel=\"attachment wp-att-95335\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-95335\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/IMG_1528-300x225.jpg\" alt=\"Genentech employees alight from one of the company's "gene buses" after arriving at work in South San Francisco. (KQED/Francesca Segre) \" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Genentech employees alight from one of the company’s “gene buses” after arriving at work in South San Francisco. (KQED/Francesca Segre)\u003c/figcaption>\u003c/figure>\n\u003cp>When is a bus more than a bus? When it’s a luxury coach, complete with deep-tinted windows and sunroof and Wi-Fi and reserved for a sort of exclusive club: employees for high-tech firms in Silicon Valley and the Peninsula south of San Francisco.\u003c/p>\n\u003cp>A couple months, ago, San Francisco writer Rebecca Solnit wrote \u003ca href=\"http://www.lrb.co.uk/v35/n03/rebecca-solnit/diary\" target=\"_blank\" rel=\"noopener\">a piece\u003c/a> for the London Review of Books that pointed to the “Google Bus”—her collective term for all the buses whisking high-tech workers to their company campuses—as one of the most visible symbols of the region’s high-tech boom and the troubles it’s inflicting on those not lucky enough to participate. Solnit describes the buses alternately as spaceships for “our alien overlords” and as vehicles carrying postmodern coal miners to endless toil in postmodern mines. Here’s how she ends the essay:\u003c/p>\n\u003cblockquote>\u003cp>” … There are ways in which technology is just another boom and the Bay Area is once again a boomtown, with transient populations, escalating housing costs, mass displacements and the casual erasure of what was here before. I think of it as frontierism, with all the frontier’s attitude and operational style, where people without a lot of attachments come and do things without a lot of concern for their impact, where money moves around pretty casually, and people are ground underfoot equally casually. Sometimes the Google Bus just seems like one face of Janus-headed capitalism; it contains the people too valuable even to use public transport or drive themselves. In the same spaces wander homeless people undeserving of private space, or the minimum comfort and security; right by the Google bus stop on Cesar Chavez Street immigrant men from Latin America stand waiting for employers in the building trade to scoop them up, or to be arrested and deported by the government. Both sides of the divide are bleak, and the middle way is hard to find.”\u003c/p>\u003c/blockquote>\n\u003cp>That’s a lot of cultural freight for a bus to carry, and my editor didn’t say anything about that when we talked about the assignment. Instead, my mission was to try to take my recording equipment and get on one of the buses run by Facebook, Google, Apple and the like, show a slice of life onboard, then give some idea where they fit into the bigger picture of the Bay Area transportation system.\u003c/p>\n\u003cp>Despite the widespread curiosity about the buses, and last year’s \u003ca href=\"http://stamen.com/zero1/\" target=\"_blank\" rel=\"noopener\">cool project by Stamen Designs\u003c/a> to document company bus routes and stops, neither Facebook nor Google was interested in having a reporter ride one of their services or even in talking about them. But Genentech, the South San Francisco biotech firm, was happy to have me aboard one of its “\u003ca href=\"http://www.gene.com/media/news-features/genentech-gride-program-achieves-landmark-milestone\" target=\"_blank\" rel=\"noopener\">gene buses\u003c/a>.”\u003cbr>\n\u003c!--more-->\u003cbr>\nGenentech was one of the first companies to build its own fleet of private commuter buses for workers. Since starting the service, which carries people from as far away as Vacaville to the headquarters campus, the company says it has saved 100 million driving miles for employees who no longer have to use their private cars.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>All Aboard the ‘Gene Bus’\u003c/strong>\u003c/p>\n\u003cp>I climbed on a Genentech bus in Marin County one morning at 10 minutes to 7. About half a dozen workers got on at the Greenbrae park-and-ride lot. The other riders swiped their employee passes and settled into leather seats for the hourlong ride to the biotech company’s headquarters, about 30 miles away, in South San Francisco.\u003c/p>\n\u003cp>Some riders put in earbuds and nodded off. Others fired up their laptops to use the bus’s Wi-Fi to start ripping though work email. The morning bus was hushed; riders say the trip home in the afternoon is more lively, with people sharing snacks and laughter.\u003c/p>\n\u003cp>Before he started riding the Genentech bus five years ago, Chris Blanchard had been driving alone from Novato to South San Francisco. “It was too much for me to handle, traveling all that way, across the bridge and through the city drinking numerous cups of coffee to stay awake. It was really exhausting,” Blanchard says. And he adds that without the bus service, he would have “probably taken another job closer to home.”\u003c/p>\n\u003cp>High-tech companies use the buses as a perk to recruit and retain talent. And the buses help spur productivity and spark spontaneous brainstorming among commuters. But none of that explains why Genentech got into the bus business.\u003c/p>\n\u003cp>Daniel McCoy started and still runs Genentech’s bus program. He recalls that the bus program really went big after South San Francisco required the company to add parking if it wanted to expand lab space at its headquarters.\u003c/p>\n\u003cp>“We did not want to build a parking lot,” McCoy says. “We didn’t want to invest the real estate. We didn’t want to invest the capital expense. We thought buses would be a great win-win for the city. The city didn’t want the trips either—the traffic, congestion, the air-quality impacts.”\u003c/p>\n\u003cp>\u003cstrong>Better Than Free\u003c/strong>\u003c/p>\n\u003cp>But getting employees to ride the bus was a challenge. “Anytime you are trying to get someone out of their car, you are competing with the drive-alone vehicle,” McCoy explains. “You want to provide interior and comfort that is equivalent to a nice BMW.”\u003c/p>\n\u003cp>So, Genentech took it up a notch, and on top of the comfy seats and sunroofs, it added Internet connectivity. (And, by the way, when the Wi-Fi goes down, the engineers on board are handy at fixing it.)\u003c/p>\n\u003cp>The price tag for this sweet fleet of buses? Genentech spends $10 million a year to run its coach service. That includes the stipend the company pays –$2 a day — to get employees to ride the bus.\u003c/p>\n\u003cfigure id=\"attachment_76996\" class=\"wp-caption alignright\" style=\"max-width: 220px\">\u003ca href=\"http://zero1-images.s3.amazonaws.com/scaled2.0_final_web_trimmed.gif\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\" wp-image-76996 \" title=\"stamen private shuttle map\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/09/stamen-private-shuttle-map-220x300.gif\" alt=\"\" width=\"220\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A map developed last year by Stamen Designs to show bus stops and routes used by high-tech company buses. \u003ca href=\"http://zero1-images.s3.amazonaws.com/scaled2.0_final_web_trimmed.gif\">Click here for the full photo\u003c/a>.\u003c/figcaption>\u003c/figure>\n\u003cp>No one’s got any hard numbers on the total number of people riding private buses to work, but it’s safe to say it’s in the thousands. \u003ca href=\"http://stamen.com/zero1/\" target=\"_blank\" rel=\"noopener\">Stamen’s attempt\u003c/a> to document the bus lines last year estimated that the buses are providing 14,000 rides a day.\u003c/p>\n\u003cp>John Goodwin, spokesman for the MTC, says company bus lines are an important addition to traditional bus and train systems. Public buses and trains get many riders close to work, but not right to the front door.\u003c/p>\n\u003cp>“It’s what planners call the last-mile quandary,” Goodwin says. “And for companies that are not located right along or within a half-mile radius of the main transit lines, these private fleets can bridge that last mile gap in a way that’s cost-effective for those companies.”\u003c/p>\n\u003cp>But are these private fleets an indication of a failed public transit system?\u003c/p>\n\u003cp>“Public transit can’t be all things to all people,” Goodwin says. He notes that, on average, people take 1.6 million rides on public transit in the Bay Area every day, and that number is expected to almost double over the next 25 years. Goodwin says he believes private bus service is a niche offering now and will remain that way.\u003c/p>\n\u003cp>But the buses can change lives for those who have access to them. McCoy says numerous couples have met on the bus and later married.\u003c/p>\n\u003cp>As it eases up to her office building, Genentech employee Paige Wallace finds simpler pleasures with the bus as she gathers her bags at the end of the ride. She commuted solo for 12 years, and now she’s a bus devotee. The biggest revelation? The bus gives her a nudge to get out of work at a sane hour.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>“It’s great!” Wallace says. “I get home and it’s still light out. And I’m home to make dinner and have it. Which is astonishing.”\u003c/p>\n\n",
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"title": "Silicon Valley's High-Tech Buses: Just Transit? Or Chariots of the Übergeeks? | KQED",
"description": "By Francesca Segré When is a bus more than a bus? When it's a luxury coach, complete with deep-tinted windows and sunroof and Wi-Fi and reserved for a sort of exclusive club: employees for high-tech firms in Silicon Valley and the Peninsula south of San Francisco. A couple months, ago, San Francisco writer Rebecca Solnit wrote a piece for the London Review of Books that pointed to the "Google Bus"—her collective term for all the buses whisking high-tech workers to their company campuses—as one of the most visible symbols of the region's high-tech boom and the troubles it's inflicting on",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>By Francesca Segré\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_95335\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/25/95309/img_1528/\" rel=\"attachment wp-att-95335\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-95335\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/IMG_1528-300x225.jpg\" alt=\"Genentech employees alight from one of the company's "gene buses" after arriving at work in South San Francisco. (KQED/Francesca Segre) \" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Genentech employees alight from one of the company’s “gene buses” after arriving at work in South San Francisco. (KQED/Francesca Segre)\u003c/figcaption>\u003c/figure>\n\u003cp>When is a bus more than a bus? When it’s a luxury coach, complete with deep-tinted windows and sunroof and Wi-Fi and reserved for a sort of exclusive club: employees for high-tech firms in Silicon Valley and the Peninsula south of San Francisco.\u003c/p>\n\u003cp>A couple months, ago, San Francisco writer Rebecca Solnit wrote \u003ca href=\"http://www.lrb.co.uk/v35/n03/rebecca-solnit/diary\" target=\"_blank\" rel=\"noopener\">a piece\u003c/a> for the London Review of Books that pointed to the “Google Bus”—her collective term for all the buses whisking high-tech workers to their company campuses—as one of the most visible symbols of the region’s high-tech boom and the troubles it’s inflicting on those not lucky enough to participate. Solnit describes the buses alternately as spaceships for “our alien overlords” and as vehicles carrying postmodern coal miners to endless toil in postmodern mines. Here’s how she ends the essay:\u003c/p>\n\u003cblockquote>\u003cp>” … There are ways in which technology is just another boom and the Bay Area is once again a boomtown, with transient populations, escalating housing costs, mass displacements and the casual erasure of what was here before. I think of it as frontierism, with all the frontier’s attitude and operational style, where people without a lot of attachments come and do things without a lot of concern for their impact, where money moves around pretty casually, and people are ground underfoot equally casually. Sometimes the Google Bus just seems like one face of Janus-headed capitalism; it contains the people too valuable even to use public transport or drive themselves. In the same spaces wander homeless people undeserving of private space, or the minimum comfort and security; right by the Google bus stop on Cesar Chavez Street immigrant men from Latin America stand waiting for employers in the building trade to scoop them up, or to be arrested and deported by the government. Both sides of the divide are bleak, and the middle way is hard to find.”\u003c/p>\u003c/blockquote>\n\u003cp>That’s a lot of cultural freight for a bus to carry, and my editor didn’t say anything about that when we talked about the assignment. Instead, my mission was to try to take my recording equipment and get on one of the buses run by Facebook, Google, Apple and the like, show a slice of life onboard, then give some idea where they fit into the bigger picture of the Bay Area transportation system.\u003c/p>\n\u003cp>Despite the widespread curiosity about the buses, and last year’s \u003ca href=\"http://stamen.com/zero1/\" target=\"_blank\" rel=\"noopener\">cool project by Stamen Designs\u003c/a> to document company bus routes and stops, neither Facebook nor Google was interested in having a reporter ride one of their services or even in talking about them. But Genentech, the South San Francisco biotech firm, was happy to have me aboard one of its “\u003ca href=\"http://www.gene.com/media/news-features/genentech-gride-program-achieves-landmark-milestone\" target=\"_blank\" rel=\"noopener\">gene buses\u003c/a>.”\u003cbr>\n\u003c!--more-->\u003cbr>\nGenentech was one of the first companies to build its own fleet of private commuter buses for workers. Since starting the service, which carries people from as far away as Vacaville to the headquarters campus, the company says it has saved 100 million driving miles for employees who no longer have to use their private cars.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>All Aboard the ‘Gene Bus’\u003c/strong>\u003c/p>\n\u003cp>I climbed on a Genentech bus in Marin County one morning at 10 minutes to 7. About half a dozen workers got on at the Greenbrae park-and-ride lot. The other riders swiped their employee passes and settled into leather seats for the hourlong ride to the biotech company’s headquarters, about 30 miles away, in South San Francisco.\u003c/p>\n\u003cp>Some riders put in earbuds and nodded off. Others fired up their laptops to use the bus’s Wi-Fi to start ripping though work email. The morning bus was hushed; riders say the trip home in the afternoon is more lively, with people sharing snacks and laughter.\u003c/p>\n\u003cp>Before he started riding the Genentech bus five years ago, Chris Blanchard had been driving alone from Novato to South San Francisco. “It was too much for me to handle, traveling all that way, across the bridge and through the city drinking numerous cups of coffee to stay awake. It was really exhausting,” Blanchard says. And he adds that without the bus service, he would have “probably taken another job closer to home.”\u003c/p>\n\u003cp>High-tech companies use the buses as a perk to recruit and retain talent. And the buses help spur productivity and spark spontaneous brainstorming among commuters. But none of that explains why Genentech got into the bus business.\u003c/p>\n\u003cp>Daniel McCoy started and still runs Genentech’s bus program. He recalls that the bus program really went big after South San Francisco required the company to add parking if it wanted to expand lab space at its headquarters.\u003c/p>\n\u003cp>“We did not want to build a parking lot,” McCoy says. “We didn’t want to invest the real estate. We didn’t want to invest the capital expense. We thought buses would be a great win-win for the city. The city didn’t want the trips either—the traffic, congestion, the air-quality impacts.”\u003c/p>\n\u003cp>\u003cstrong>Better Than Free\u003c/strong>\u003c/p>\n\u003cp>But getting employees to ride the bus was a challenge. “Anytime you are trying to get someone out of their car, you are competing with the drive-alone vehicle,” McCoy explains. “You want to provide interior and comfort that is equivalent to a nice BMW.”\u003c/p>\n\u003cp>So, Genentech took it up a notch, and on top of the comfy seats and sunroofs, it added Internet connectivity. (And, by the way, when the Wi-Fi goes down, the engineers on board are handy at fixing it.)\u003c/p>\n\u003cp>The price tag for this sweet fleet of buses? Genentech spends $10 million a year to run its coach service. That includes the stipend the company pays –$2 a day — to get employees to ride the bus.\u003c/p>\n\u003cfigure id=\"attachment_76996\" class=\"wp-caption alignright\" style=\"max-width: 220px\">\u003ca href=\"http://zero1-images.s3.amazonaws.com/scaled2.0_final_web_trimmed.gif\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\" wp-image-76996 \" title=\"stamen private shuttle map\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/09/stamen-private-shuttle-map-220x300.gif\" alt=\"\" width=\"220\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A map developed last year by Stamen Designs to show bus stops and routes used by high-tech company buses. \u003ca href=\"http://zero1-images.s3.amazonaws.com/scaled2.0_final_web_trimmed.gif\">Click here for the full photo\u003c/a>.\u003c/figcaption>\u003c/figure>\n\u003cp>No one’s got any hard numbers on the total number of people riding private buses to work, but it’s safe to say it’s in the thousands. \u003ca href=\"http://stamen.com/zero1/\" target=\"_blank\" rel=\"noopener\">Stamen’s attempt\u003c/a> to document the bus lines last year estimated that the buses are providing 14,000 rides a day.\u003c/p>\n\u003cp>John Goodwin, spokesman for the MTC, says company bus lines are an important addition to traditional bus and train systems. Public buses and trains get many riders close to work, but not right to the front door.\u003c/p>\n\u003cp>“It’s what planners call the last-mile quandary,” Goodwin says. “And for companies that are not located right along or within a half-mile radius of the main transit lines, these private fleets can bridge that last mile gap in a way that’s cost-effective for those companies.”\u003c/p>\n\u003cp>But are these private fleets an indication of a failed public transit system?\u003c/p>\n\u003cp>“Public transit can’t be all things to all people,” Goodwin says. He notes that, on average, people take 1.6 million rides on public transit in the Bay Area every day, and that number is expected to almost double over the next 25 years. Goodwin says he believes private bus service is a niche offering now and will remain that way.\u003c/p>\n\u003cp>But the buses can change lives for those who have access to them. McCoy says numerous couples have met on the bus and later married.\u003c/p>\n\u003cp>As it eases up to her office building, Genentech employee Paige Wallace finds simpler pleasures with the bus as she gathers her bags at the end of the ride. She commuted solo for 12 years, and now she’s a bus devotee. The biggest revelation? The bus gives her a nudge to get out of work at a sane hour.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "how-a-phony-tweet-moved-the-markets-71-characters-that-briefly-shook-the-financial-world",
"title": "How a Phony Tweet Moved the Markets: 71 Characters That Briefly Shook the Financial World",
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"headTitle": "How a Phony Tweet Moved the Markets: 71 Characters That Briefly Shook the Financial World | KQED",
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"content": "\u003cfigure id=\"attachment_95159\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/23/cybersecurity-expert-market-response-to-twitter-hack-another-problem-with-automated-trading/marketplunge/\" rel=\"attachment wp-att-95159\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/marketplunge-300x180.png\" alt=\"Google Finance image of trading pattern in major U.S. financial indexes on Tuesday, April 23. The sharp plunge just after 1 p.m. was triggered by a phony message sent from the Associated Press account on Twitter. \" width=\"300\" height=\"180\" class=\"size-medium wp-image-95159\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Google Finance image of trading pattern in major U.S. financial indexes on Tuesday, April 23. The sharp plunge just after 1 p.m. was triggered by a phony message sent from the Associated Press account on Twitter.\u003c/figcaption>\u003c/figure>\n\u003cp>Early yesterday afternoon East Coast time, someone managed to get access to the Associated Press Twitter account and sent out the following message: “Breaking: Two explosions in the White House and Barack Obama is injured.” \u003c/p>\n\u003cp>That tweet, sent out at 1:07 p.m. EDT, \u003ca href=\"http://blogs.marketwatch.com/thetell/2013/04/23/u-s-stocks-briefly-erase-all-gains-after-fake-ap-tweet-on-obama/\" target=\"_blank\" rel=\"noopener\">triggered an almost unbelievably swift response\u003c/a> in the nation’s financial markets. The Dow and other major indexes began to plummet, losing 1 percent within minutes. Reuters estimated that the sudden drop was enough to wipe out $136.5 billion in the value of the S&P 500. But just as quickly, the AP and White House knocked down the false report and the markets corrected. Most indexes wound up with a healthy gain for the day. \u003c/p>\n\u003cp>How could that phony tweet—just 71 characters, with spaces—cause such a profound effect so quickly? \u003c/p>\n\u003cp>Shane Shook, chief knowledge officer and a vice president for Irvine-based security startup \u003ca href=\"http://www.cylance.com/index.shtml\" target=\"_blank\" rel=\"noopener\">Cylance\u003c/a>, is a veteran investigator of information security breaches. He says that yesterday’s incident adds to a running list of problems with the high-frequency trading systems that now handle most of the buy and sell orders in today’s markets. Those systems are automated, depending on a variety of algorithms to decide when to execute trades. Shook says a key source of information for the algorithms is news feeds from both traditional sources like the wire services and from new media like Twitter. He says that when those algorithms picked up on an alarming set of terms yesterday, they swing into action without human intervention.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>“White House, bomb, fire, government, things like that—those combination of terms have a higher value than other terms in a risk weighting by the algorithms,” Shook explains. “It causes positions to be automatically executed that otherwise would not.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Some security experts say that exploits like the one Tuesday could be used to manipulate the markets for profit. Hugh Thompson, organizer of the annual \u003ca href=\"http://www.rsaconference.com/index.htm\">RSA Conference\u003c/a> on information security, says the incident “showed even to cybercriminal organizations that there’s real potential profit in doing these kinds of attacks. I think you’ll see attacks like this increase.”\u003c/p>\n\u003cp>With last week’s Boston marathon bombing still fresh in people’s minds, it’s unclear whether yesterday’s hack was meant to provoke fear, interfere with Wall Street or just embarrass an established news organization. At least two groups have claimed credit for the phony message, including the \u003ca href=\"http://www.telegraph.co.uk/news/worldnews/middleeast/syria/10014982/Who-is-the-Syrian-Electronic-Army.html\" target=\"_blank\" rel=\"noopener\">Syrian Electronic Army\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/04/16/177421655/npr-org-hacked-syrian-electronic-army-takes-credit\" target=\"_blank\" rel=\"noopener\">which hacked NPR’s website\u003c/a> earlier this month. The FBI, Secret Service and U.S. Securities and Exchange Commission are all reportedly investigating. \u003c/p>\n\u003cp>Those uncertainties aside, the incident shows that information relayed by Twitter feed is becoming more influential on Wall Street. Earlier this month, Bloomberg announced it was adding Twitter to its widely used financial news terminals.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://blogs.marketwatch.com/thetell/\" target=\"_blank\" rel=\"noopener\">The Tell\u003c/a>, a blog on The Wall Street Journal’s Marketwatch site \u003ca href=\"http://blogs.marketwatch.com/thetell/2013/04/23/u-s-stocks-briefly-erase-all-gains-after-fake-ap-tweet-on-obama/\" target=\"_blank\" rel=\"noopener\">reported\u003c/a> financial industry reaction to yesterday’s Twitter incident.\u003c/p>\n\u003cblockquote>\u003cp>” ‘In many respects, Twitter is the latest news wire of Wall Street. Investors have come to rely on the social medium for minute-by-minute news and opinion,’ said Jack Ablin, chief investment officer at BMO Private Bank.\u003c/p>\n\u003cp>“[Experts] said … they expected the day’s action could be a wake-up call for regulators to oversee the increasingly close relationship between social media and Wall Street.\u003c/p>\n\u003cp>” ‘I imagine there will be additional trading safeguards that will need to be enacted, as there were following the insider trading scandals,’ said Peter Sorrentino, senior portfolio manager at Huntington Asset Advisors.”\u003c/p>\u003c/blockquote>\n\n",
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"description": "Early yesterday afternoon East Coast time, someone managed to get access to the Associated Press Twitter account and sent out the following message: “Breaking: Two explosions in the White House and Barack Obama is injured.” That tweet, sent out at 1:07 p.m. EDT, triggered an almost unbelievably swift response in the nation’s financial markets. The",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_95159\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/23/cybersecurity-expert-market-response-to-twitter-hack-another-problem-with-automated-trading/marketplunge/\" rel=\"attachment wp-att-95159\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/marketplunge-300x180.png\" alt=\"Google Finance image of trading pattern in major U.S. financial indexes on Tuesday, April 23. The sharp plunge just after 1 p.m. was triggered by a phony message sent from the Associated Press account on Twitter. \" width=\"300\" height=\"180\" class=\"size-medium wp-image-95159\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Google Finance image of trading pattern in major U.S. financial indexes on Tuesday, April 23. The sharp plunge just after 1 p.m. was triggered by a phony message sent from the Associated Press account on Twitter.\u003c/figcaption>\u003c/figure>\n\u003cp>Early yesterday afternoon East Coast time, someone managed to get access to the Associated Press Twitter account and sent out the following message: “Breaking: Two explosions in the White House and Barack Obama is injured.” \u003c/p>\n\u003cp>That tweet, sent out at 1:07 p.m. EDT, \u003ca href=\"http://blogs.marketwatch.com/thetell/2013/04/23/u-s-stocks-briefly-erase-all-gains-after-fake-ap-tweet-on-obama/\" target=\"_blank\" rel=\"noopener\">triggered an almost unbelievably swift response\u003c/a> in the nation’s financial markets. The Dow and other major indexes began to plummet, losing 1 percent within minutes. Reuters estimated that the sudden drop was enough to wipe out $136.5 billion in the value of the S&P 500. But just as quickly, the AP and White House knocked down the false report and the markets corrected. Most indexes wound up with a healthy gain for the day. \u003c/p>\n\u003cp>How could that phony tweet—just 71 characters, with spaces—cause such a profound effect so quickly? \u003c/p>\n\u003cp>Shane Shook, chief knowledge officer and a vice president for Irvine-based security startup \u003ca href=\"http://www.cylance.com/index.shtml\" target=\"_blank\" rel=\"noopener\">Cylance\u003c/a>, is a veteran investigator of information security breaches. He says that yesterday’s incident adds to a running list of problems with the high-frequency trading systems that now handle most of the buy and sell orders in today’s markets. Those systems are automated, depending on a variety of algorithms to decide when to execute trades. Shook says a key source of information for the algorithms is news feeds from both traditional sources like the wire services and from new media like Twitter. He says that when those algorithms picked up on an alarming set of terms yesterday, they swing into action without human intervention.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>“White House, bomb, fire, government, things like that—those combination of terms have a higher value than other terms in a risk weighting by the algorithms,” Shook explains. “It causes positions to be automatically executed that otherwise would not.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Some security experts say that exploits like the one Tuesday could be used to manipulate the markets for profit. Hugh Thompson, organizer of the annual \u003ca href=\"http://www.rsaconference.com/index.htm\">RSA Conference\u003c/a> on information security, says the incident “showed even to cybercriminal organizations that there’s real potential profit in doing these kinds of attacks. I think you’ll see attacks like this increase.”\u003c/p>\n\u003cp>With last week’s Boston marathon bombing still fresh in people’s minds, it’s unclear whether yesterday’s hack was meant to provoke fear, interfere with Wall Street or just embarrass an established news organization. At least two groups have claimed credit for the phony message, including the \u003ca href=\"http://www.telegraph.co.uk/news/worldnews/middleeast/syria/10014982/Who-is-the-Syrian-Electronic-Army.html\" target=\"_blank\" rel=\"noopener\">Syrian Electronic Army\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/04/16/177421655/npr-org-hacked-syrian-electronic-army-takes-credit\" target=\"_blank\" rel=\"noopener\">which hacked NPR’s website\u003c/a> earlier this month. The FBI, Secret Service and U.S. Securities and Exchange Commission are all reportedly investigating. \u003c/p>\n\u003cp>Those uncertainties aside, the incident shows that information relayed by Twitter feed is becoming more influential on Wall Street. Earlier this month, Bloomberg announced it was adding Twitter to its widely used financial news terminals.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://blogs.marketwatch.com/thetell/\" target=\"_blank\" rel=\"noopener\">The Tell\u003c/a>, a blog on The Wall Street Journal’s Marketwatch site \u003ca href=\"http://blogs.marketwatch.com/thetell/2013/04/23/u-s-stocks-briefly-erase-all-gains-after-fake-ap-tweet-on-obama/\" target=\"_blank\" rel=\"noopener\">reported\u003c/a> financial industry reaction to yesterday’s Twitter incident.\u003c/p>\n\u003cblockquote>\u003cp>” ‘In many respects, Twitter is the latest news wire of Wall Street. Investors have come to rely on the social medium for minute-by-minute news and opinion,’ said Jack Ablin, chief investment officer at BMO Private Bank.\u003c/p>\n\u003cp>“[Experts] said … they expected the day’s action could be a wake-up call for regulators to oversee the increasingly close relationship between social media and Wall Street.\u003c/p>\n\u003cp>” ‘I imagine there will be additional trading safeguards that will need to be enacted, as there were following the insider trading scandals,’ said Peter Sorrentino, senior portfolio manager at Huntington Asset Advisors.”\u003c/p>\u003c/blockquote>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>NEW YORK (AP) — Apple is finally opening the doors to its bank vault, saying it will distribute $100 billion in cash to its shareholders over two years.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/applelogo.jpg\">\u003cimg class=\"alignleft size-full wp-image-61869\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/applelogo.jpg\" alt=\"applelogo\" width=\"209\" height=\"117\">\u003c/a>Apple Inc. on Tuesday said it will buy back $60 billion in shares — the largest buyback authorization in history. It is also raising its dividend by 15 percent.\u003c/p>\n\u003cp>Investors have been clamoring for Apple to give them access to its cash hoard, which ended March at an unprecedented $145 billion. Apple's tight grip on its cash has been blamed for the steep decline in its stock price over the winter.\u003c/p>\n\u003cp>News of the cash bonanza coincided with the company's release of a poor quarterly outlook for the three-month period that ends in June. Apple said it expects sales for the quarter to fall from the year before, which would be the first decline in many years. The June quarter is generally a weak one for Apple, since consumers tend to hold off for the next iPhone, which the company usually releases in the fall.\u003c/p>\n\u003cp>Apple shares rose $18.87, or 4.6 percent, to $425 in extended trading. \u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Apple posted results for its latest quarter that beat expectations, though it posted its first profit decline in 10 years.\u003c/p>\n\u003cp>Net income was $9.5 billion, or $10.09 per share, down 18 percent from $11.6 billion, or $12.30 per share, in the same period a year ago.\u003c/p>\n\u003cp>Revenue was $43.6 billion, up 11 percent from last year's $39.2 billion.\u003c/p>\n\u003cp>Analysts were expecting earnings of $9.97 per share on revenue of $42.3 billion for the latest quarter, according to FactSet.\u003c/p>\n\u003cp>Apple started paying a dividend last summer and has been buying back a modest number of shares, enough to balance the dilution created by its employee stock option program but not to make a dent in its cash pile. The company says it's now expanding the buybacks from $10 billion to $60 billion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The company has faced continued pressure from Wall Street over the use of its cash, which earns less than 1 percent in interest. Investors reason that if the company has no good use for the money, it should be handed over to shareholders. The company said it was considering ways to use the money, and this year engaged in a public debate with a hedge fund manager who wanted it to institute a new class of preferred shares.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>NEW YORK (AP) — Apple is finally opening the doors to its bank vault, saying it will distribute $100 billion in cash to its shareholders over two years.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/applelogo.jpg\">\u003cimg class=\"alignleft size-full wp-image-61869\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/applelogo.jpg\" alt=\"applelogo\" width=\"209\" height=\"117\">\u003c/a>Apple Inc. on Tuesday said it will buy back $60 billion in shares — the largest buyback authorization in history. It is also raising its dividend by 15 percent.\u003c/p>\n\u003cp>Investors have been clamoring for Apple to give them access to its cash hoard, which ended March at an unprecedented $145 billion. Apple's tight grip on its cash has been blamed for the steep decline in its stock price over the winter.\u003c/p>\n\u003cp>News of the cash bonanza coincided with the company's release of a poor quarterly outlook for the three-month period that ends in June. Apple said it expects sales for the quarter to fall from the year before, which would be the first decline in many years. The June quarter is generally a weak one for Apple, since consumers tend to hold off for the next iPhone, which the company usually releases in the fall.\u003c/p>\n\u003cp>Apple shares rose $18.87, or 4.6 percent, to $425 in extended trading. \u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Where and When to Catch a Glimpse Today of First Night-Flying Solar Plane",
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"content": "\u003cp>Q: What has the wingspan of a Boeing 747 but weighs the same as an average car?\u003c/p>\n\u003cp>A: The first solar-powered aircraft able to fly both day and night. The Swiss-engineered Solar Impulse airplane came to town last month. It’s scheduled to start a coast-to-coast journey next week.\u003c/p>\n\u003cp>But grab your binoculars. Today is its final test flight before the voyage and it will be flying around two iconic Bay Area bridges this afternoon and evening.\u003c/p>\n\u003cfigure id=\"attachment_95048\" class=\"wp-caption alignleft\" style=\"max-width: 425px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/23/where-and-when-to-catch-a-glimpse-of-first-night-flying-solar-plane-today/solar_plane/\" rel=\"attachment wp-att-95048\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-95048 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/Solar_plane-300x200.jpg\" alt=\"The Solar Impulse plane on a test flight near the San Francisco Bay.\" width=\"425\" height=\"283\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Solar Impulse plane on a test flight near San Francisco Bay. (Photo: Solar Impulse)\u003c/figcaption>\u003c/figure>\n\u003cp>I spoke to Solar Impulse CEO André Borschberg this morning. He had some insight on the best places to watch for the plane today.\u003c/p>\n\u003cp>“Between 3 and 6 (p.m.) it will be slightly west of the Golden Gate Bridge, and from about 6:30 to 8 it will be slightly north of the Bay Bridge,” said Borschberg.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>For those interested in positioning themselves to catch a glimpse, there is \u003ca href=\"http://www.solarimpulse.com/\" target=\"_blank\" rel=\"noopener\">a real-time map of the plane’s progress\u003c/a> on the company’s landing page. Borschberg said the plane will be flying at about 3,000 feet, which could make it difficult to see. But it’s not exactly inconspicuous. There are very few objects in the sky with the breadth of a jumbo jet that fly an average of 43 mph.\u003c/p>\n\u003cp>“It’s quite a fuselage,” Borschberg said. “If you see it once you will not forget it. It has a different shape than a normal airplane.”\u003c/p>\n\u003cp>The plane is able to fly at night by taking in more than 1 horsepower (HP) of light power for each square meter of surface at midday. With 200 square meters of panels, the plane’s engines get an average of 8 HP over 24 hours. That is roughly the amount of power that was available to the Wright brothers on their first flight in 1903.\u003c/p>\n\u003cp>The company said that by making the propulsion chain as efficient as possible, they’ve been able to achieve the nighttime flying breakthrough.\u003c/p>\n\u003cp>Borschberg said it was a natural decision to choose the Bay Area and, in particular, Silicon Valley’s Moffett Field for the plane’s initial cross-country voyage.\u003c/p>\n\u003cp>“For us it’s the heart of the world technology. From that perspective it’s very symbolic,” said Borschberg. “And to be at the place owned by NASA was also very important for us. We have been so much inspired by all the pioneers who developed aviation, developed space travel. For us it was, in a way, paying tribute to this.”\u003c/p>\n\u003cp>The Solar Impulse is scheduled to take off from Moffett Field on May 1 for Phoenix, the first leg of its journey. The plane will be on the ground for several days at each stop along the way. The final destination will be New York City’s John F. Kennedy International Airport in June.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Q: What has the wingspan of a Boeing 747 but weighs the same as an average car?\u003c/p>\n\u003cp>A: The first solar-powered aircraft able to fly both day and night. The Swiss-engineered Solar Impulse airplane came to town last month. It’s scheduled to start a coast-to-coast journey next week.\u003c/p>\n\u003cp>But grab your binoculars. Today is its final test flight before the voyage and it will be flying around two iconic Bay Area bridges this afternoon and evening.\u003c/p>\n\u003cfigure id=\"attachment_95048\" class=\"wp-caption alignleft\" style=\"max-width: 425px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/23/where-and-when-to-catch-a-glimpse-of-first-night-flying-solar-plane-today/solar_plane/\" rel=\"attachment wp-att-95048\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-95048 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/Solar_plane-300x200.jpg\" alt=\"The Solar Impulse plane on a test flight near the San Francisco Bay.\" width=\"425\" height=\"283\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Solar Impulse plane on a test flight near San Francisco Bay. (Photo: Solar Impulse)\u003c/figcaption>\u003c/figure>\n\u003cp>I spoke to Solar Impulse CEO André Borschberg this morning. He had some insight on the best places to watch for the plane today.\u003c/p>\n\u003cp>“Between 3 and 6 (p.m.) it will be slightly west of the Golden Gate Bridge, and from about 6:30 to 8 it will be slightly north of the Bay Bridge,” said Borschberg.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>For those interested in positioning themselves to catch a glimpse, there is \u003ca href=\"http://www.solarimpulse.com/\" target=\"_blank\" rel=\"noopener\">a real-time map of the plane’s progress\u003c/a> on the company’s landing page. Borschberg said the plane will be flying at about 3,000 feet, which could make it difficult to see. But it’s not exactly inconspicuous. There are very few objects in the sky with the breadth of a jumbo jet that fly an average of 43 mph.\u003c/p>\n\u003cp>“It’s quite a fuselage,” Borschberg said. “If you see it once you will not forget it. It has a different shape than a normal airplane.”\u003c/p>\n\u003cp>The plane is able to fly at night by taking in more than 1 horsepower (HP) of light power for each square meter of surface at midday. With 200 square meters of panels, the plane’s engines get an average of 8 HP over 24 hours. That is roughly the amount of power that was available to the Wright brothers on their first flight in 1903.\u003c/p>\n\u003cp>The company said that by making the propulsion chain as efficient as possible, they’ve been able to achieve the nighttime flying breakthrough.\u003c/p>\n\u003cp>Borschberg said it was a natural decision to choose the Bay Area and, in particular, Silicon Valley’s Moffett Field for the plane’s initial cross-country voyage.\u003c/p>\n\u003cp>“For us it’s the heart of the world technology. From that perspective it’s very symbolic,” said Borschberg. “And to be at the place owned by NASA was also very important for us. We have been so much inspired by all the pioneers who developed aviation, developed space travel. For us it was, in a way, paying tribute to this.”\u003c/p>\n\u003cp>The Solar Impulse is scheduled to take off from Moffett Field on May 1 for Phoenix, the first leg of its journey. The plane will be on the ground for several days at each stop along the way. The final destination will be New York City’s John F. Kennedy International Airport in June.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "California Has a Lot at Stake in 'Gang of 8' Immigration Bill",
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"content": "\u003cp>A bipartisan group of lawmakers known as the “Gang of Eight” formally filed an 844-page immigration bill on the U.S. Senate floor Wednesday. California has a lot at stake in the outcome — and not just because it’s home to many of the estimated 11 million people living in the country illegally.\u003c/p>\n\u003cfigure id=\"attachment_94614\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/schumermccain20130417.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-94614\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/schumermccain20130417-300x214.jpg\" alt=\"Senator Chuck Schumer, D-NY, speaks to reporters as Senator John McCain (L), R-AZ, looks on after a meeting with US President Barack Obama to brief him on the draft of a bipartisan immigration reform bill outside of the West Wing of the White House on April 16, 2013 in Washington, DC. (Mandel Ngan/AFP/Getty Images)\" width=\"300\" height=\"214\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sen. Chuck Schumer, D-N.Y., speaks to reporters as Sen. John McCain (L), R-Ariz., looks on after a meeting with U.S. President Barack Obama to brief him on the draft of a bipartisan immigration reform bill. Mandel Ngan/AFP/Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>The bill contains several major components, including a 13-year pathway to citizenship, new visa programs for low-skilled and high-skilled workers, tweaks to family-based visas and a greater emphasis on employment and education skills.\u003c/p>\n\u003cp>“The eight senators should be commended for trying to hammer out some concrete proposals dealing with these very complex issues, and there’s room for discussion and debate, criticism and dialogue,” UC Davis law professor and immigration expert Kevin Johnson said.\u003c/p>\n\u003cp>The bill has potentially big impacts on California agriculture. Growers and farmworker advocates are applauding provisions that would provide farmworkers already in U.S. fields with an expedited path to citizenship, compared with the traditional green card.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Arturo Rodriguez, president of \u003ca href=\"http://www.ufw.org/\">United Farm Workers\u003c/a>, said the entire state would benefit, should farmworkers feel free to come out of the shadows.\u003c/p>\n\u003cp>“If they have security, that means they are also going to invest even more so in the state by buying homes and buying cars and becoming a regular part of California’s economy and its future,” Rodriguez said.\u003c/p>\n\u003cp>The proposal also calls for sophisticated border surveillance systems, including drones, fences and thousands of new agents patrolling the border with Mexico. That may have visceral appeal to some Americans, but a number of experts argue a quasi-military approach to border security can’t deliver on its promise.\u003c/p>\n\u003cp>University of San Diego political science professor David Shirk is one of those critics.\u003c/p>\n\u003cp>“A very significant percentage of undocumented immigrants never cross the border, because they never see the border, because they come here in an airplane or they come by other legal means and then they overstay their visas,” Shirk said. “You’re not going to solve that aspect of the problem by improving border security.”\u003c/p>\n\u003cp>Shirk said the system the United States has in place now has as much to do with employers hungry for cheap labor as it does with immigrants looking for work.\u003c/p>\n\u003cp>\u003cstrong>Silicon Valley Gives a ‘Conditional Thumbs Up’\u003c/strong>\u003c/p>\n\u003cp>Some Silicon Valley leaders are encouraged by the Senate’s framework for immigration reform.\u003c/p>\n\u003cp>Emily Lam, with the \u003ca href=\"http://svlg.org/\">Silicon Valley Leadership Group\u003c/a>, gave the bill a conditional thumbs-up.\u003c/p>\n\u003cp>“The green cards, the entrepreneur visa and, of course, lifting of the H1B cap — all those things are really good. So, it addresses all the major concerns. We want to see details, so that’s of course my only hesitation,” Lam said.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies’ Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/21/is-silicon-valley-losing-its-foreign-talent/\">Why Silicon Valley Is Losing Foreign-Born Talent\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/04/05/on-immigration-high-tech-and-ag-dont-meet-literally/\">On Immigration, High Tech and Ag Don’t Meet, Literally\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/04/11/immigration-reform-would-look-different-for-africans-and-afro-caribbeans/\">Immigration Reform Would Look Different for Africans and Afro-Caribbeans\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Dan Turrentine is vice president of government relations and business development at \u003ca href=\"http://www.technet.org/\">TechNet\u003c/a>, a trade group that includes Google, Facebook, Apple and Yahoo. Turrentine said the Senate proposal should increase the total number of green cards going to high-tech workers.\u003c/p>\n\u003cp>“Overall it’s a thumbs up,” Turrentine said. “But there are things that we want to see improved. Ultimately the system has to be workable for our companies. Otherwise increases in certain numbers are meaningless.”\u003c/p>\n\u003cp>The Senate framework lifts the cap on H1B visas for foreign tech workers and creates more green cards for engineers and scientists who get graduate degrees here. It’s unclear whether giving visas to one group will mean taking them from another.\u003c/p>\n\u003cp>The framework also includes the first-ever visa for start-up entrepreneurs. But Craig Montuori of Politihacks worries Congress will add requirements like a master’s degree, which would be contrary to the intent.\u003c/p>\n\u003cp>“Bill Gates, Mark Zuckerberg, Michael Dell — these were all college dropouts,” Montuori said. “And there’s not a strong correlation between advanced degrees and entrepreneurial success.”\u003c/p>\n\u003cp>Vivek Wadhwa, a legal fellow at Stanford, worries the Senate’s comprehensive reform proposes so many things, it won’t win enough votes to pass.\u003c/p>\n\u003cp>“The tech industry can’t look at this and start celebrating saying, ‘Hey we got what we wanted.’ There’s nothing clear cut in it,” Wadhwa said.\u003c/p>\n\u003cp>Many Silicon Valley lobbyists have signed on to comprehensive reform, but they agree it’s a fragile framework that could unravel.\u003c/p>\n\u003cp>\u003cstrong>Early Opposition to the Bill\u003c/strong>\u003c/p>\n\u003cp>Some people are already lining up to oppose the bill before all the details are hashed out in the coming months.\u003c/p>\n\u003cp>Raymond Herrera is the founder of the group \u003ca href=\"http://californiascrusader.com/\">We the People\u003c/a>. He opposes any legislation that would include a path to citizenship for immigrants in the country illegally.\u003c/p>\n\u003cp>“The American people do not stand with Obama, McCain, the Gang of Eight, either the Senate nor the House,” Herrera said. “These people are actually working to subvert our government, our way of life, our culture and we will resurrect the American democracy in the favor of the American people.”\u003c/p>\n\u003cp>According to the \u003ca href=\"http://www.washingtonpost.com/politics/immigration-bill-filed-in-senate-opponents-hope-to-use-delays-to-kill-it/2013/04/17/2254c9a6-a74c-11e2-8302-3c7e0ea97057_story.html?hpid=z2\">Washington Post\u003c/a>, opponents of the proposal on Capitol Hill are “coalescing around a strategy to kill the bill by delaying the legislative process as long as possible.”\u003c/p>\n\u003cp>That would provide the time and the opportunity to lard the bill with “poison pill” amendments.\u003c/p>\n\u003cp>That’s how the immigration proposal of 2007 sank before it came to the floor for a vote, under the weight of unpopular amendments.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>President Barack Obama is urging fast passage this time around. Democratic Sen. Charles Schumer of New York says the hope is to have the Judiciary Committee open the bill for amendments in early May and get it to the Senate floor by early June.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A bipartisan group of lawmakers known as the “Gang of Eight” formally filed an 844-page immigration bill on the U.S. Senate floor Wednesday. California has a lot at stake in the outcome — and not just because it’s home to many of the estimated 11 million people living in the country illegally.\u003c/p>\n\u003cfigure id=\"attachment_94614\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/schumermccain20130417.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-94614\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/schumermccain20130417-300x214.jpg\" alt=\"Senator Chuck Schumer, D-NY, speaks to reporters as Senator John McCain (L), R-AZ, looks on after a meeting with US President Barack Obama to brief him on the draft of a bipartisan immigration reform bill outside of the West Wing of the White House on April 16, 2013 in Washington, DC. (Mandel Ngan/AFP/Getty Images)\" width=\"300\" height=\"214\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sen. Chuck Schumer, D-N.Y., speaks to reporters as Sen. John McCain (L), R-Ariz., looks on after a meeting with U.S. President Barack Obama to brief him on the draft of a bipartisan immigration reform bill. Mandel Ngan/AFP/Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>The bill contains several major components, including a 13-year pathway to citizenship, new visa programs for low-skilled and high-skilled workers, tweaks to family-based visas and a greater emphasis on employment and education skills.\u003c/p>\n\u003cp>“The eight senators should be commended for trying to hammer out some concrete proposals dealing with these very complex issues, and there’s room for discussion and debate, criticism and dialogue,” UC Davis law professor and immigration expert Kevin Johnson said.\u003c/p>\n\u003cp>The bill has potentially big impacts on California agriculture. Growers and farmworker advocates are applauding provisions that would provide farmworkers already in U.S. fields with an expedited path to citizenship, compared with the traditional green card.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Arturo Rodriguez, president of \u003ca href=\"http://www.ufw.org/\">United Farm Workers\u003c/a>, said the entire state would benefit, should farmworkers feel free to come out of the shadows.\u003c/p>\n\u003cp>“If they have security, that means they are also going to invest even more so in the state by buying homes and buying cars and becoming a regular part of California’s economy and its future,” Rodriguez said.\u003c/p>\n\u003cp>The proposal also calls for sophisticated border surveillance systems, including drones, fences and thousands of new agents patrolling the border with Mexico. That may have visceral appeal to some Americans, but a number of experts argue a quasi-military approach to border security can’t deliver on its promise.\u003c/p>\n\u003cp>University of San Diego political science professor David Shirk is one of those critics.\u003c/p>\n\u003cp>“A very significant percentage of undocumented immigrants never cross the border, because they never see the border, because they come here in an airplane or they come by other legal means and then they overstay their visas,” Shirk said. “You’re not going to solve that aspect of the problem by improving border security.”\u003c/p>\n\u003cp>Shirk said the system the United States has in place now has as much to do with employers hungry for cheap labor as it does with immigrants looking for work.\u003c/p>\n\u003cp>\u003cstrong>Silicon Valley Gives a ‘Conditional Thumbs Up’\u003c/strong>\u003c/p>\n\u003cp>Some Silicon Valley leaders are encouraged by the Senate’s framework for immigration reform.\u003c/p>\n\u003cp>Emily Lam, with the \u003ca href=\"http://svlg.org/\">Silicon Valley Leadership Group\u003c/a>, gave the bill a conditional thumbs-up.\u003c/p>\n\u003cp>“The green cards, the entrepreneur visa and, of course, lifting of the H1B cap — all those things are really good. So, it addresses all the major concerns. We want to see details, so that’s of course my only hesitation,” Lam said.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies’ Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/21/is-silicon-valley-losing-its-foreign-talent/\">Why Silicon Valley Is Losing Foreign-Born Talent\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/04/05/on-immigration-high-tech-and-ag-dont-meet-literally/\">On Immigration, High Tech and Ag Don’t Meet, Literally\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/04/11/immigration-reform-would-look-different-for-africans-and-afro-caribbeans/\">Immigration Reform Would Look Different for Africans and Afro-Caribbeans\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Dan Turrentine is vice president of government relations and business development at \u003ca href=\"http://www.technet.org/\">TechNet\u003c/a>, a trade group that includes Google, Facebook, Apple and Yahoo. Turrentine said the Senate proposal should increase the total number of green cards going to high-tech workers.\u003c/p>\n\u003cp>“Overall it’s a thumbs up,” Turrentine said. “But there are things that we want to see improved. Ultimately the system has to be workable for our companies. Otherwise increases in certain numbers are meaningless.”\u003c/p>\n\u003cp>The Senate framework lifts the cap on H1B visas for foreign tech workers and creates more green cards for engineers and scientists who get graduate degrees here. It’s unclear whether giving visas to one group will mean taking them from another.\u003c/p>\n\u003cp>The framework also includes the first-ever visa for start-up entrepreneurs. But Craig Montuori of Politihacks worries Congress will add requirements like a master’s degree, which would be contrary to the intent.\u003c/p>\n\u003cp>“Bill Gates, Mark Zuckerberg, Michael Dell — these were all college dropouts,” Montuori said. “And there’s not a strong correlation between advanced degrees and entrepreneurial success.”\u003c/p>\n\u003cp>Vivek Wadhwa, a legal fellow at Stanford, worries the Senate’s comprehensive reform proposes so many things, it won’t win enough votes to pass.\u003c/p>\n\u003cp>“The tech industry can’t look at this and start celebrating saying, ‘Hey we got what we wanted.’ There’s nothing clear cut in it,” Wadhwa said.\u003c/p>\n\u003cp>Many Silicon Valley lobbyists have signed on to comprehensive reform, but they agree it’s a fragile framework that could unravel.\u003c/p>\n\u003cp>\u003cstrong>Early Opposition to the Bill\u003c/strong>\u003c/p>\n\u003cp>Some people are already lining up to oppose the bill before all the details are hashed out in the coming months.\u003c/p>\n\u003cp>Raymond Herrera is the founder of the group \u003ca href=\"http://californiascrusader.com/\">We the People\u003c/a>. He opposes any legislation that would include a path to citizenship for immigrants in the country illegally.\u003c/p>\n\u003cp>“The American people do not stand with Obama, McCain, the Gang of Eight, either the Senate nor the House,” Herrera said. “These people are actually working to subvert our government, our way of life, our culture and we will resurrect the American democracy in the favor of the American people.”\u003c/p>\n\u003cp>According to the \u003ca href=\"http://www.washingtonpost.com/politics/immigration-bill-filed-in-senate-opponents-hope-to-use-delays-to-kill-it/2013/04/17/2254c9a6-a74c-11e2-8302-3c7e0ea97057_story.html?hpid=z2\">Washington Post\u003c/a>, opponents of the proposal on Capitol Hill are “coalescing around a strategy to kill the bill by delaying the legislative process as long as possible.”\u003c/p>\n\u003cp>That would provide the time and the opportunity to lard the bill with “poison pill” amendments.\u003c/p>\n\u003cp>That’s how the immigration proposal of 2007 sank before it came to the floor for a vote, under the weight of unpopular amendments.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>President Barack Obama is urging fast passage this time around. Democratic Sen. Charles Schumer of New York says the hope is to have the Judiciary Committee open the bill for amendments in early May and get it to the Senate floor by early June.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "government-secrecy-orders-on-patents-keep-lid-on-inventions",
"title": "Government Secrecy Orders on Patents Keep Lid on Inventions",
"publishDate": 1366113707,
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"headTitle": "Government Secrecy Orders on Patents Keep Lid on Inventions | KQED",
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"content": "\u003cp>By G.W. Schulz, \u003ca href=\"http://cironline.org/\">Center for Investigative Reporting\u003c/a>\u003c/p>\n\u003cp>More than 10 years ago, Robert Gold sought to do what many Americans have dreamed of their whole lives: patent an idea.\u003c/p>\n\u003cfigure id=\"attachment_73030\" class=\"wp-caption alignleft\" style=\"max-width: 248px\">\u003ca href=\"http://ww2.kqed.org/news/2012/08/13/google-cuts-4000-jobs-at-motorola-mobility/googleworkers-3/\" rel=\"attachment wp-att-73030\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73030\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/08/GoogleWorkers1.jpg\" alt=\"More patent applications are filed from Silicon Valley than any other region of the United States. (David Paul Morris/Getty Images)\" width=\"248\" height=\"140\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">More patent applications are filed from Silicon Valley than any other region of the United States. (David Paul Morris/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Gold developed a breakthrough in wireless communications that would help people speak to one another with less interference and greater security.\u003c/p>\n\u003cp>Then it disappeared like a dropped call.\u003c/p>\n\u003cp>The Department of Defense concluded that his invention could be a national security threat in the wrong hands and slapped Gold’s patent application with a so-called “secrecy order” in 2002, which prevented him from discussing the technology with anyone. Five years later, his attorney succeeded in lifting the order, but by then, it was too late.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“The window of opportunity, I believed, had really passed during those years,” Gold said. “So we have not been successful at commercializing the idea.”\u003c/p>\n\u003cp>Gold stresses today that he didn’t oppose the government’s position – public knowledge about covert communications techniques could undermine the military. The federal government sponsored his research and retained the right to use the technology.\u003c/p>\n\u003cp>But it also promoted an incentive by granting Gold shared patent rights, meaning he could file an application with the U.S. Patent and Trademark Office and seek to commercialize the idea. Accomplishing that, however, required petitioning to have the secrecy order lifted as the years passed with his invention living in the shadows. \u003c!--more-->\u003cstrong>Powers Questioned\u003c/strong>\u003c/p>\n\u003cp>It’s a common refrain in the stump speeches of politicians that America is a nation of ideas, but Congress decided in 1951 that some of those ideas must nonetheless be kept hidden. Today, as Silicon Valley and other innovation centers churn out thousands of patents a year, some lawmakers wonder whether the government should have broader powers.\u003c/p>\n\u003cp>What is known about secrecy orders is largely the result of Freedom of Information Act requests filed by groups like the Federation of American Scientists, an independent, nonpartisan think tank. Those documents show that the overall number of secrecy orders has steadily increased in recent years, totaling more than 5,300 by 2012, with some of them in effect for decades.\u003c/p>\n\u003cp>Tens of thousands of patent applications are manually examined each year under the Invention Secrecy Act and referred for a final decision to the Pentagon, National Security Agency, Department of Justice and, more recently, Department of Homeland Security.\u003c/p>\n\u003cp>“From the patent owner’s perspective, you’re stuck in this legal limbo where the government) says you’ve got this valid invention, but there’s nothing you can do with it until maybe decades later,” said Mark Lemley, a technology law professor at Stanford University.\u003c/p>\n\u003cp>Secrecy orders are rare, but violating one can result in prison time.\u003cbr>\n\u003c!--more-->\u003cbr>\nA California man named James Constant filed his patent application in 1969 for radar technology that could track shipping containers, packages or components traveling along an assembly line. After his secrecy order was eventually lifted in 1971, Constant sought damages from the government, arguing that he couldn’t capitalize on the idea. When it reached trial years later in 1982, the court ruled against him, concluding that a “lack of business experience” impeded his chance of success.\u003c/p>\n\u003cp>Constant said from his home in Claremont that the secrecy order caused him to incur “a substantial financial loss” and set him back for years.\u003c/p>\n\u003cp>“When the secrecy order was put on my patent, I had the only viable technology,” he said.\u003c/p>\n\u003cp>In each case, the legal headaches occurred only after the inventor had spent no small amount of time and resources developing the idea in the first place.\u003c/p>\n\u003cp>“We still have a Cold War approach to secrecy orders,” said Pat Choate, an economist and intellectual property expert. “If a secrecy order is imposed, you wind up with the inventor effectively having the technology taken away.”\u003c/p>\n\u003cp>Lemley and others understand why defense officials might want to shield cryptographic technology that could prevent the government from secretly eavesdropping on the conversations for foreign enemies. But modern encryption can also protect consumers from identity thieves and allow human rights activists living under abusive regimes to communicate more freely.\u003c/p>\n\u003cp>Troubled by the threat of economic espionage from countries like China, lawmakers are asking if some inventions are so essential to the health of the nation’s economy that they, too, should be locked away.\u003c/p>\n\u003cp>U.S. Rep. Frank Wolf, R-Va., directed the Patent and Trademark Office to consider whether secrecy orders should be extended for inventions that are not tied to the nation’s defense but could harm the economy if stolen, counterfeited and sold. Officials responded in April 2012 by asking the public what it thought and got skepticism from intellectual property and secrecy experts.\u003cbr>\n\u003cstrong>\u003cbr>\nMarket Forces\u003c/strong>\u003c/p>\n\u003cp>“Who’s going to make the determination that something is economically viable? It’s usually the market making that determination,” said Robert Stoll, who retired as the nation’s patent commissioner in 2011 before joining a private practice.\u003c/p>\n\u003cp>Stoll said such a move would do its own damage to the economy, and the nation would be better off filing patent applications in foreign countries and taking China or other violators before the World Trade Organization if they fail to honor intellectual property agreements now in place.\u003c/p>\n\u003cp>Tom Culligan, legislative director for Wolf, countered that achieving recourse from the World Trade Organization can take far too long. The congressman’s goal was, first, to review secrecy orders in general after years of inattention from Congress and, second, to force the federal government to examine how strong present protections are for America’s most important ideas, Culligan said.\u003c/p>\n\u003cp>“We just wanted to start a conversation. We weren’t necessarily prescribing a solution,” he said.\u003c/p>\n\u003cp>Under the law, an inventor can seek compensation if defense agencies choose to use the idea or if the applicant can prove damages were suffered by not being permitted to take it to the marketplace. But the process for doing so is arduous, economist Choate said. Among other things, evidence confirming the government simply took an inventor’s idea could itself be considered secret.\u003c/p>\n\u003cp>Steven Hoffberg has handled one secrecy order in his 23 years as an intellectual property attorney. But that order was enough to threaten his client’s idea for a technology that could detect objects, including, potentially, stealth aircraft.\u003c/p>\n\u003cp>Hoffberg’s client, James Greer of Alabama, lived under a secrecy order for eight years after his application was filed in 2000. During that time, it would have been a challenge to explore whether the idea could be exported to strategic allies of the United States as an anti-stealth technology, let alone identify possibilities outside of the defense community. Those possibilities included object tracking for “smarter” highways of the future and next-generation communications.\u003c/p>\n\u003cp>Hoffberg argues that it was unjustified for the order to be in place for such a long period of time and that at least by 2004, the application would not have given adversaries a strategic advantage.\u003cbr>\n\u003cstrong>\u003cbr>\n‘No Value’\u003c/strong>\u003c/p>\n\u003cp>“They kept us from fulfilling the purpose of the patent, which was to make an investment to bring a product to market,” Hoffberg said. “ … If the government wasn’t going to buy the product from us and wasn’t going to let us sell it commercially, we basically had no value.”\u003cbr>\nChoate and others want the government to stop publishing applications until a formal patent is issued, and if the application is denied, they want it destroyed so the inventor has a chance to try again or guard it as a trade secret and ultimately reap the rewards before it’s stolen.\u003c/p>\n\u003cp>When it comes to secrecy orders, many of the technologies were backed by defense agencies to begin with. So it’s less of a surprise if such an order exists for the technical components of a nuclear weapons system, for example.\u003c/p>\n\u003cp>But dozens of so-called “John Doe” secrecy orders are issued each year, affecting private individuals and businesses that might never enjoy a payoff from their invention, even though the government has no explicit interest in the technology. John Doe orders reached a high of almost 100 in 1998, though the annual number has declined in the new millennium, according to the Federation of American Scientists.\u003c/p>\n\u003cp>So is the next Google hiding behind a secrecy order? It seems highly unlikely, but because of the shroud of secrecy, no one can know for sure, said science historian Alex Wellerstein.\u003c/p>\n\u003cp>He said even one hidden technology carrying possible benefits for society that are not defense-related is enough to undermine the purpose of patents – encouraging invention. He and other experts want at least the criteria used for issuing secrecy orders made public.\u003c/p>\n\u003cp>“The law says it just has to be detrimental to national security, which is vague,” Wellerstein said. “That doesn’t mean anything. It’d be nice if you had to actually pass (the patent application) to people who have business experience, not just people who make weapons and have a tendency of seeing lots of things as dangerous.”\u003c/p>\n\u003cp>This story was edited by Robert Salladay and copy edited by Nikki Frick and Christine Lee.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>The independent, nonprofit Center for Investigative Reporting is the country’s largest investigative reporting team. For more, visit www.cironline.org. Schulz can be reached at gwschulz@cironline.org.\u003c/p>\n\n",
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"title": "Government Secrecy Orders on Patents Keep Lid on Inventions | KQED",
"description": "By G.W. Schulz, Center for Investigative Reporting More than 10 years ago, Robert Gold sought to do what many Americans have dreamed of their whole lives: patent an idea. Gold developed a breakthrough in wireless communications that would help people speak to one another with less interference and greater security. Then it disappeared like a",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>By G.W. Schulz, \u003ca href=\"http://cironline.org/\">Center for Investigative Reporting\u003c/a>\u003c/p>\n\u003cp>More than 10 years ago, Robert Gold sought to do what many Americans have dreamed of their whole lives: patent an idea.\u003c/p>\n\u003cfigure id=\"attachment_73030\" class=\"wp-caption alignleft\" style=\"max-width: 248px\">\u003ca href=\"http://ww2.kqed.org/news/2012/08/13/google-cuts-4000-jobs-at-motorola-mobility/googleworkers-3/\" rel=\"attachment wp-att-73030\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73030\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/08/GoogleWorkers1.jpg\" alt=\"More patent applications are filed from Silicon Valley than any other region of the United States. (David Paul Morris/Getty Images)\" width=\"248\" height=\"140\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">More patent applications are filed from Silicon Valley than any other region of the United States. (David Paul Morris/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Gold developed a breakthrough in wireless communications that would help people speak to one another with less interference and greater security.\u003c/p>\n\u003cp>Then it disappeared like a dropped call.\u003c/p>\n\u003cp>The Department of Defense concluded that his invention could be a national security threat in the wrong hands and slapped Gold’s patent application with a so-called “secrecy order” in 2002, which prevented him from discussing the technology with anyone. Five years later, his attorney succeeded in lifting the order, but by then, it was too late.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“The window of opportunity, I believed, had really passed during those years,” Gold said. “So we have not been successful at commercializing the idea.”\u003c/p>\n\u003cp>Gold stresses today that he didn’t oppose the government’s position – public knowledge about covert communications techniques could undermine the military. The federal government sponsored his research and retained the right to use the technology.\u003c/p>\n\u003cp>But it also promoted an incentive by granting Gold shared patent rights, meaning he could file an application with the U.S. Patent and Trademark Office and seek to commercialize the idea. Accomplishing that, however, required petitioning to have the secrecy order lifted as the years passed with his invention living in the shadows. \u003c!--more-->\u003cstrong>Powers Questioned\u003c/strong>\u003c/p>\n\u003cp>It’s a common refrain in the stump speeches of politicians that America is a nation of ideas, but Congress decided in 1951 that some of those ideas must nonetheless be kept hidden. Today, as Silicon Valley and other innovation centers churn out thousands of patents a year, some lawmakers wonder whether the government should have broader powers.\u003c/p>\n\u003cp>What is known about secrecy orders is largely the result of Freedom of Information Act requests filed by groups like the Federation of American Scientists, an independent, nonpartisan think tank. Those documents show that the overall number of secrecy orders has steadily increased in recent years, totaling more than 5,300 by 2012, with some of them in effect for decades.\u003c/p>\n\u003cp>Tens of thousands of patent applications are manually examined each year under the Invention Secrecy Act and referred for a final decision to the Pentagon, National Security Agency, Department of Justice and, more recently, Department of Homeland Security.\u003c/p>\n\u003cp>“From the patent owner’s perspective, you’re stuck in this legal limbo where the government) says you’ve got this valid invention, but there’s nothing you can do with it until maybe decades later,” said Mark Lemley, a technology law professor at Stanford University.\u003c/p>\n\u003cp>Secrecy orders are rare, but violating one can result in prison time.\u003cbr>\n\u003c!--more-->\u003cbr>\nA California man named James Constant filed his patent application in 1969 for radar technology that could track shipping containers, packages or components traveling along an assembly line. After his secrecy order was eventually lifted in 1971, Constant sought damages from the government, arguing that he couldn’t capitalize on the idea. When it reached trial years later in 1982, the court ruled against him, concluding that a “lack of business experience” impeded his chance of success.\u003c/p>\n\u003cp>Constant said from his home in Claremont that the secrecy order caused him to incur “a substantial financial loss” and set him back for years.\u003c/p>\n\u003cp>“When the secrecy order was put on my patent, I had the only viable technology,” he said.\u003c/p>\n\u003cp>In each case, the legal headaches occurred only after the inventor had spent no small amount of time and resources developing the idea in the first place.\u003c/p>\n\u003cp>“We still have a Cold War approach to secrecy orders,” said Pat Choate, an economist and intellectual property expert. “If a secrecy order is imposed, you wind up with the inventor effectively having the technology taken away.”\u003c/p>\n\u003cp>Lemley and others understand why defense officials might want to shield cryptographic technology that could prevent the government from secretly eavesdropping on the conversations for foreign enemies. But modern encryption can also protect consumers from identity thieves and allow human rights activists living under abusive regimes to communicate more freely.\u003c/p>\n\u003cp>Troubled by the threat of economic espionage from countries like China, lawmakers are asking if some inventions are so essential to the health of the nation’s economy that they, too, should be locked away.\u003c/p>\n\u003cp>U.S. Rep. Frank Wolf, R-Va., directed the Patent and Trademark Office to consider whether secrecy orders should be extended for inventions that are not tied to the nation’s defense but could harm the economy if stolen, counterfeited and sold. Officials responded in April 2012 by asking the public what it thought and got skepticism from intellectual property and secrecy experts.\u003cbr>\n\u003cstrong>\u003cbr>\nMarket Forces\u003c/strong>\u003c/p>\n\u003cp>“Who’s going to make the determination that something is economically viable? It’s usually the market making that determination,” said Robert Stoll, who retired as the nation’s patent commissioner in 2011 before joining a private practice.\u003c/p>\n\u003cp>Stoll said such a move would do its own damage to the economy, and the nation would be better off filing patent applications in foreign countries and taking China or other violators before the World Trade Organization if they fail to honor intellectual property agreements now in place.\u003c/p>\n\u003cp>Tom Culligan, legislative director for Wolf, countered that achieving recourse from the World Trade Organization can take far too long. The congressman’s goal was, first, to review secrecy orders in general after years of inattention from Congress and, second, to force the federal government to examine how strong present protections are for America’s most important ideas, Culligan said.\u003c/p>\n\u003cp>“We just wanted to start a conversation. We weren’t necessarily prescribing a solution,” he said.\u003c/p>\n\u003cp>Under the law, an inventor can seek compensation if defense agencies choose to use the idea or if the applicant can prove damages were suffered by not being permitted to take it to the marketplace. But the process for doing so is arduous, economist Choate said. Among other things, evidence confirming the government simply took an inventor’s idea could itself be considered secret.\u003c/p>\n\u003cp>Steven Hoffberg has handled one secrecy order in his 23 years as an intellectual property attorney. But that order was enough to threaten his client’s idea for a technology that could detect objects, including, potentially, stealth aircraft.\u003c/p>\n\u003cp>Hoffberg’s client, James Greer of Alabama, lived under a secrecy order for eight years after his application was filed in 2000. During that time, it would have been a challenge to explore whether the idea could be exported to strategic allies of the United States as an anti-stealth technology, let alone identify possibilities outside of the defense community. Those possibilities included object tracking for “smarter” highways of the future and next-generation communications.\u003c/p>\n\u003cp>Hoffberg argues that it was unjustified for the order to be in place for such a long period of time and that at least by 2004, the application would not have given adversaries a strategic advantage.\u003cbr>\n\u003cstrong>\u003cbr>\n‘No Value’\u003c/strong>\u003c/p>\n\u003cp>“They kept us from fulfilling the purpose of the patent, which was to make an investment to bring a product to market,” Hoffberg said. “ … If the government wasn’t going to buy the product from us and wasn’t going to let us sell it commercially, we basically had no value.”\u003cbr>\nChoate and others want the government to stop publishing applications until a formal patent is issued, and if the application is denied, they want it destroyed so the inventor has a chance to try again or guard it as a trade secret and ultimately reap the rewards before it’s stolen.\u003c/p>\n\u003cp>When it comes to secrecy orders, many of the technologies were backed by defense agencies to begin with. So it’s less of a surprise if such an order exists for the technical components of a nuclear weapons system, for example.\u003c/p>\n\u003cp>But dozens of so-called “John Doe” secrecy orders are issued each year, affecting private individuals and businesses that might never enjoy a payoff from their invention, even though the government has no explicit interest in the technology. John Doe orders reached a high of almost 100 in 1998, though the annual number has declined in the new millennium, according to the Federation of American Scientists.\u003c/p>\n\u003cp>So is the next Google hiding behind a secrecy order? It seems highly unlikely, but because of the shroud of secrecy, no one can know for sure, said science historian Alex Wellerstein.\u003c/p>\n\u003cp>He said even one hidden technology carrying possible benefits for society that are not defense-related is enough to undermine the purpose of patents – encouraging invention. He and other experts want at least the criteria used for issuing secrecy orders made public.\u003c/p>\n\u003cp>“The law says it just has to be detrimental to national security, which is vague,” Wellerstein said. “That doesn’t mean anything. It’d be nice if you had to actually pass (the patent application) to people who have business experience, not just people who make weapons and have a tendency of seeing lots of things as dangerous.”\u003c/p>\n\u003cp>This story was edited by Robert Salladay and copy edited by Nikki Frick and Christine Lee.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The independent, nonprofit Center for Investigative Reporting is the country’s largest investigative reporting team. For more, visit www.cironline.org. Schulz can be reached at gwschulz@cironline.org.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "what-is-mark-zuckerbergs-fwd-us",
"title": "What is Mark Zuckerberg's Fwd.us?",
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"headTitle": "What is Mark Zuckerberg’s Fwd.us? | KQED",
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"content": "\u003cp>\u003cstrong>\u003c/strong>Facebook’s Mark Zuckerberg has Silicon Valley and Washington, D.C., buzzing with the debut of his new organization, \u003ca href=\"http://www.fwd.us/\">Fwd.us\u003c/a> (say: “Forward Us”). What is it exactly?\u003c/p>\n\u003cfigure id=\"attachment_93966\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/11/what-is-mark-zuckerbergs-fwd-us/mark-zuckerberg-speaks-during-a-press-co/\" rel=\"attachment wp-att-93966\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-93966\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/RS1613_101560214-300x200.jpg\" alt=\"Mark Zuckerberg speaks during a press co\" width=\"300\" height=\"200\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mark Zuckerberg and a handful of other Silicon Valley leaders have founded an immigration reform advocacy organization. (Gabriel Bouys/AFP/Getty Images) \u003ccite>(Gabriel Bouys/AFP-Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It has been called a lobbying group, a political action committee and a super PAC. But it is not really any of those.\u003c/p>\n\u003cp>It’s organized under \u003ca href=\"http://source2012.tumblr.com/post/25957855597/cts-explains-nonprofit-groups-a-k-a-501-c-4-s\">Section 501(c)(4)\u003c/a> of the federal tax code, which covers “social welfare” groups. As \u003ca href=\"http://www.irs.gov/pub/irs-tege/eotopici03.pdf\" target=\"_blank\" rel=\"noopener\">the IRS notes\u003c/a>, the law defines these groups very broadly: “An organization is operated exclusively for the promotion of social welfare if it is primarily engaged in promoting in some way the common good and general welfare of the community.”\u003c/p>\n\u003cp>The 501(c)(4)s enjoy charity status, but unlike the more familiar 501(c)(3)s, they can get involved in politics as long as they don’t campaign for or against a specific candidate. And unlike PACs and super PACs, they don’t file campaign disclosure reports with the Federal Election Commission. They can take donations of any amount and spend as much as they want, and they’re not required to say where their money comes from.\u003c!--more-->\u003c/p>\n\u003cp>So what sorts of things can organizations like Fwd.us spend their money on?\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>They can lobby members of Congress. They can produce ads and buy air time. They can hold rallies and events.\u003c/p>\n\u003cp>But what \u003cem>will\u003c/em> Fwd.us spend its money on? That’s not clear yet. We haven’t gotten hold of the group yet, but \u003ca href=\"http://techcrunch.com/2013/04/11/fwd-us/\" target=\"_blank\" rel=\"noopener\">TechCrunch quotes\u003c/a> Fwd.us campaign manager Rob Jesmer as saying “the group’s activities will include engaging the tech community in online advocacy, policy and fundraising.”\u003c/p>\n\u003cp>The tech industry already has a litany of high-powered lobbying groups, so analysts are predicting it will take a different approach. On its staff are people who specialize in digital and grassroots campaigns.\u003c/p>\n\u003cp>\u003cstrong>Why?\u003c/strong>\u003c/p>\n\u003cp>Fwd.us has not been clear about how it will spend its money, but Zuckerberg’s \u003ca href=\"http://www.washingtonpost.com/opinions/mark-zuckerberg-immigrants-are-the-key-to-a-knowledge-economy/2013/04/10/aba05554-a20b-11e2-82bc-511538ae90a4_story.html\">op-ed piece\u003c/a> in the Washington Post earlier this week explains why he and other Silicon Valley leaders launched the group. Fwd.us will advocate for \u003ca href=\"http://www.fwd.us/immigration_reform\">comprehensive immigration reform\u003c/a> to attract more innovative people. It will also advocate for education reform, with an emphasis on encouraging science, technology, engineering and math programs.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“We have a strange immigration policy for a nation of immigrants,” Zuckerberg wrote in a \u003ca href=\"http://www.washingtonpost.com/opinions/mark-zuckerberg-immigrants-are-the-key-to-a-knowledge-economy/2013/04/10/aba05554-a20b-11e2-82bc-511538ae90a4_story.html\">Washington Post editorial\u003c/a>. “And it’s a policy unfit for today’s world.”\u003c/aside>\n\u003cp>\u003cstrong>Where?\u003c/strong>\u003c/p>\n\u003cp>Fwd.us has two offices: one in Silicon Valley and one in Washington, D.C. The \u003ca href=\"http://www.fwd.us/silicon_valley\">Silicon Valley team\u003c/a> will focus on public outreach: the digital components and membership efforts of the campaign. The \u003ca href=\"http://www.fwd.us/washington_dc\">Washington team\u003c/a> is focused on advocacy and research, according to the website.\u003c/p>\n\u003cp>\u003cstrong>Who?\u003c/strong>\u003c/p>\n\u003cp>The group’s president, Joe Green, was Zuckerberg’s roommate at Harvard, and the pair created Face Mash (the predecessor of Facebook) together, Business Insider \u003ca href=\"http://www.businessinsider.com/joe-green-missed-facebook-opportunity-2012-5\">reported\u003c/a> last year. But, on the advice of his father, Green declined Zuckerberg’s offer to run the business end of Facebook. He went on to found Nationbuilder, a software platform that helps community groups or leaders organize online.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.fwd.us/washington_dc\">D.C. office staff\u003c/a> is led by Jesmer, a prominent Republican strategist and former director of the National Republican Senatorial Committee. He and research director Scott Sloofman, the former deputy director of the Republican National Committee War Room, are counterbalanced by Alinda Garcia, who helped lead the Latino campaign for Obama 2012, and Kate Hansen, formerly of the Democratic Governors Association.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.fwd.us/our_supporters\">people behind the group\u003c/a> are almost all high-profile Silicon Valley leaders. They include Drew Houston, the founder and CEO of Drop Box, Reid Hoffman, the founder and CEO of LinkedIn and Ron Conway, a prominent technology venture capitalist, among others.\u003c/p>\n\u003cp>\u003cstrong>Donors\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Fwd.us takes a step towards transparency by listing some of its top donors, though not how much each gave. Some of the top donors include:\u003c/p>\n\u003cul>\n\u003cli>Brian Chesky, CEO and cofounder of Airbnb\u003c/li>\n\u003cli>Chris Cox, vice president of product at Facebook\u003c/li>\n\u003cli>Paul Graham, cofounder of Y Combinator\u003c/li>\n\u003cli>Reed Hastings, founder and CEO of Netflix\u003c/li>\n\u003cli>Max Levchin, cofounder of PayPal, Chairman of Yelp\u003c/li>\n\u003cli>Andrew Mason, cofounder of Groupon\u003c/li>\n\u003cli>Marissa Mayer, CEO, president and director of Yahoo!\u003c/li>\n\u003cli>Elon Musk, CEO and chief designer of SpaceX and CEO and product architect of Tesla Motors\u003c/li>\n\u003cli>Mark Pincus, founder, CEO and chief product officer of Zynga\u003c/li>\n\u003cli>Hosain Rahman, CEO and founder of Jawbone\u003c/li>\n\u003cli>Eric Schmidt, executive chairman of Google\u003c/li>\n\u003cli>Kevin Systrom, CEO and cofounder of Instagram\u003c/li>\n\u003cli>Padmasree Warrior, chief technology and strategy officer at Cisco\u003c/li>\n\u003c/ul>\n\n",
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"title": "What is Mark Zuckerberg's Fwd.us? | KQED",
"description": "Facebook's Mark Zuckerberg has Silicon Valley and Washington, D.C., buzzing with the debut of his new organization, Fwd.us (say: "Forward Us"). What is it exactly? It has been called a lobbying group, a political action committee and a super PAC. But it is not really any of those. It's organized under Section 501(c)(4) of the federal tax code, which covers "social welfare" groups. As the IRS notes, the law defines these groups very broadly: "An organization is operated exclusively for the promotion of social welfare if it is primarily engaged in promoting in some way the common good and general",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>\u003c/strong>Facebook’s Mark Zuckerberg has Silicon Valley and Washington, D.C., buzzing with the debut of his new organization, \u003ca href=\"http://www.fwd.us/\">Fwd.us\u003c/a> (say: “Forward Us”). What is it exactly?\u003c/p>\n\u003cfigure id=\"attachment_93966\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/11/what-is-mark-zuckerbergs-fwd-us/mark-zuckerberg-speaks-during-a-press-co/\" rel=\"attachment wp-att-93966\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-93966\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/RS1613_101560214-300x200.jpg\" alt=\"Mark Zuckerberg speaks during a press co\" width=\"300\" height=\"200\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mark Zuckerberg and a handful of other Silicon Valley leaders have founded an immigration reform advocacy organization. (Gabriel Bouys/AFP/Getty Images) \u003ccite>(Gabriel Bouys/AFP-Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It has been called a lobbying group, a political action committee and a super PAC. But it is not really any of those.\u003c/p>\n\u003cp>It’s organized under \u003ca href=\"http://source2012.tumblr.com/post/25957855597/cts-explains-nonprofit-groups-a-k-a-501-c-4-s\">Section 501(c)(4)\u003c/a> of the federal tax code, which covers “social welfare” groups. As \u003ca href=\"http://www.irs.gov/pub/irs-tege/eotopici03.pdf\" target=\"_blank\" rel=\"noopener\">the IRS notes\u003c/a>, the law defines these groups very broadly: “An organization is operated exclusively for the promotion of social welfare if it is primarily engaged in promoting in some way the common good and general welfare of the community.”\u003c/p>\n\u003cp>The 501(c)(4)s enjoy charity status, but unlike the more familiar 501(c)(3)s, they can get involved in politics as long as they don’t campaign for or against a specific candidate. And unlike PACs and super PACs, they don’t file campaign disclosure reports with the Federal Election Commission. They can take donations of any amount and spend as much as they want, and they’re not required to say where their money comes from.\u003c!--more-->\u003c/p>\n\u003cp>So what sorts of things can organizations like Fwd.us spend their money on?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>They can lobby members of Congress. They can produce ads and buy air time. They can hold rallies and events.\u003c/p>\n\u003cp>But what \u003cem>will\u003c/em> Fwd.us spend its money on? That’s not clear yet. We haven’t gotten hold of the group yet, but \u003ca href=\"http://techcrunch.com/2013/04/11/fwd-us/\" target=\"_blank\" rel=\"noopener\">TechCrunch quotes\u003c/a> Fwd.us campaign manager Rob Jesmer as saying “the group’s activities will include engaging the tech community in online advocacy, policy and fundraising.”\u003c/p>\n\u003cp>The tech industry already has a litany of high-powered lobbying groups, so analysts are predicting it will take a different approach. On its staff are people who specialize in digital and grassroots campaigns.\u003c/p>\n\u003cp>\u003cstrong>Why?\u003c/strong>\u003c/p>\n\u003cp>Fwd.us has not been clear about how it will spend its money, but Zuckerberg’s \u003ca href=\"http://www.washingtonpost.com/opinions/mark-zuckerberg-immigrants-are-the-key-to-a-knowledge-economy/2013/04/10/aba05554-a20b-11e2-82bc-511538ae90a4_story.html\">op-ed piece\u003c/a> in the Washington Post earlier this week explains why he and other Silicon Valley leaders launched the group. Fwd.us will advocate for \u003ca href=\"http://www.fwd.us/immigration_reform\">comprehensive immigration reform\u003c/a> to attract more innovative people. It will also advocate for education reform, with an emphasis on encouraging science, technology, engineering and math programs.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“We have a strange immigration policy for a nation of immigrants,” Zuckerberg wrote in a \u003ca href=\"http://www.washingtonpost.com/opinions/mark-zuckerberg-immigrants-are-the-key-to-a-knowledge-economy/2013/04/10/aba05554-a20b-11e2-82bc-511538ae90a4_story.html\">Washington Post editorial\u003c/a>. “And it’s a policy unfit for today’s world.”\u003c/aside>\n\u003cp>\u003cstrong>Where?\u003c/strong>\u003c/p>\n\u003cp>Fwd.us has two offices: one in Silicon Valley and one in Washington, D.C. The \u003ca href=\"http://www.fwd.us/silicon_valley\">Silicon Valley team\u003c/a> will focus on public outreach: the digital components and membership efforts of the campaign. The \u003ca href=\"http://www.fwd.us/washington_dc\">Washington team\u003c/a> is focused on advocacy and research, according to the website.\u003c/p>\n\u003cp>\u003cstrong>Who?\u003c/strong>\u003c/p>\n\u003cp>The group’s president, Joe Green, was Zuckerberg’s roommate at Harvard, and the pair created Face Mash (the predecessor of Facebook) together, Business Insider \u003ca href=\"http://www.businessinsider.com/joe-green-missed-facebook-opportunity-2012-5\">reported\u003c/a> last year. But, on the advice of his father, Green declined Zuckerberg’s offer to run the business end of Facebook. He went on to found Nationbuilder, a software platform that helps community groups or leaders organize online.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.fwd.us/washington_dc\">D.C. office staff\u003c/a> is led by Jesmer, a prominent Republican strategist and former director of the National Republican Senatorial Committee. He and research director Scott Sloofman, the former deputy director of the Republican National Committee War Room, are counterbalanced by Alinda Garcia, who helped lead the Latino campaign for Obama 2012, and Kate Hansen, formerly of the Democratic Governors Association.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.fwd.us/our_supporters\">people behind the group\u003c/a> are almost all high-profile Silicon Valley leaders. They include Drew Houston, the founder and CEO of Drop Box, Reid Hoffman, the founder and CEO of LinkedIn and Ron Conway, a prominent technology venture capitalist, among others.\u003c/p>\n\u003cp>\u003cstrong>Donors\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Fwd.us takes a step towards transparency by listing some of its top donors, though not how much each gave. Some of the top donors include:\u003c/p>\n\u003cul>\n\u003cli>Brian Chesky, CEO and cofounder of Airbnb\u003c/li>\n\u003cli>Chris Cox, vice president of product at Facebook\u003c/li>\n\u003cli>Paul Graham, cofounder of Y Combinator\u003c/li>\n\u003cli>Reed Hastings, founder and CEO of Netflix\u003c/li>\n\u003cli>Max Levchin, cofounder of PayPal, Chairman of Yelp\u003c/li>\n\u003cli>Andrew Mason, cofounder of Groupon\u003c/li>\n\u003cli>Marissa Mayer, CEO, president and director of Yahoo!\u003c/li>\n\u003cli>Elon Musk, CEO and chief designer of SpaceX and CEO and product architect of Tesla Motors\u003c/li>\n\u003cli>Mark Pincus, founder, CEO and chief product officer of Zynga\u003c/li>\n\u003cli>Hosain Rahman, CEO and founder of Jawbone\u003c/li>\n\u003cli>Eric Schmidt, executive chairman of Google\u003c/li>\n\u003cli>Kevin Systrom, CEO and cofounder of Instagram\u003c/li>\n\u003cli>Padmasree Warrior, chief technology and strategy officer at Cisco\u003c/li>\n\u003c/ul>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Update: Microsoft Renews its 'Scroogled' Ads, Claims They're Working",
"title": "Update: Microsoft Renews its 'Scroogled' Ads, Claims They're Working",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n",
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"description": "Although its Scroogled attack ads didn't appear to erode Google's market share for search, they have changed public opinion, a spokesperson said on Tuesday. "The campaigns have been effective as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers," said Jessie Wong of Waggener Edstrom Worldwide, a public relations agency working for Microsoft. The assertion comes as Microsoft launched a new round of the ads, this time focused on Google's Android operating system for phones and tablets.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "(Video) Moyers Explores Homelessness in Silicon Valley",
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"headTitle": "(Video) Moyers Explores Homelessness in Silicon Valley | KQED",
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"content": "\u003cp>Homelessness is increasing in Silicon Valley even as the area mints more and more millionaires, reports television journalist Bill Moyers.\u003c/p>\n\u003cp>In a segment of his program Moyers & Company (which airs \u003ca href=\"http://www.kqed.org/tv/programs/index.jsp?pgmid=20316\">regularly on KQED\u003c/a>), Moyers’ crew interviews Associated Press reporter Martha Mendoza, several homeless residents of the area, and social service providers.\u003c/p>\n\u003cdiv style=\"text-align: center\">\n\u003cstrong>Here’s the Bill Moyers video\u003c/strong>:\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"http://player.vimeo.com/video/63373007?title=0&byline=0&portrait=0\" width=\"400\" height=\"300\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen>\u003c/iframe>\n\u003c/div>\n\u003cp>The area added jobs for engineers and executives, but eliminated blue-collar positions and didn’t build enough housing for everyone who wanted to live there, Mendoza says in the show. \u003c/p>\n\u003cp>“We have very high income, the highest in the nation,” agrees Russell Hancock, CEO of Joint Ventures Silicon Valley. “We also have very low. We’ve got both. And what’s actually happening right now is a hollowing out in the middle. Now, this is a national phenomenon, but it seems to be particularly acute in Silicon Valley.”\u003c/p>\n\u003cp>Santa Clara County recently launched an effort to find permanent housing for homeless people, KQED’s Peter Jon Shuler\u003ca href=\"http://www.californiareport.org/archive/R20130305085\"> reported\u003c/a> last month.\u003c/p>\n\u003cblockquote>\u003cp>\nThe focus is not managing homelessness through emergency shelters and transitional housing — that’s the old model. [Hilary] Barroga says the new goal is to find the most vulnerable people living on the streets and get them into permanent housing.\u003c/p>\u003c/blockquote>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"title": "(Video) Moyers Explores Homelessness in Silicon Valley | KQED",
"description": "Homelessness is increasing in Silicon Valley even as the area mints more and more millionaires, reports television journalist Bill Moyers. In a segment of his program Moyers & Company (which airs regularly on KQED), Moyers' crew interviews Associated Press reporter Martha Mendoza, several homeless residents of the area, and social service providers. Here's the Bill Moyers video: The area added jobs for engineers and executives, but eliminated blue-collar positions and didn't build enough housing for everyone who wanted to live there, Mendoza says in the show. "We have very high income, the highest in the nation," agrees Russell Hancock, CEO",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Homelessness is increasing in Silicon Valley even as the area mints more and more millionaires, reports television journalist Bill Moyers.\u003c/p>\n\u003cp>In a segment of his program Moyers & Company (which airs \u003ca href=\"http://www.kqed.org/tv/programs/index.jsp?pgmid=20316\">regularly on KQED\u003c/a>), Moyers’ crew interviews Associated Press reporter Martha Mendoza, several homeless residents of the area, and social service providers.\u003c/p>\n\u003cdiv style=\"text-align: center\">\n\u003cstrong>Here’s the Bill Moyers video\u003c/strong>:\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"http://player.vimeo.com/video/63373007?title=0&byline=0&portrait=0\" width=\"400\" height=\"300\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen>\u003c/iframe>\n\u003c/div>\n\u003cp>The area added jobs for engineers and executives, but eliminated blue-collar positions and didn’t build enough housing for everyone who wanted to live there, Mendoza says in the show. \u003c/p>\n\u003cp>“We have very high income, the highest in the nation,” agrees Russell Hancock, CEO of Joint Ventures Silicon Valley. “We also have very low. We’ve got both. And what’s actually happening right now is a hollowing out in the middle. Now, this is a national phenomenon, but it seems to be particularly acute in Silicon Valley.”\u003c/p>\n\u003cp>Santa Clara County recently launched an effort to find permanent housing for homeless people, KQED’s Peter Jon Shuler\u003ca href=\"http://www.californiareport.org/archive/R20130305085\"> reported\u003c/a> last month.\u003c/p>\n\u003cblockquote>\u003cp>\nThe focus is not managing homelessness through emergency shelters and transitional housing — that’s the old model. [Hilary] Barroga says the new goal is to find the most vulnerable people living on the streets and get them into permanent housing.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "On Immigration, High Tech and Ag Don't Meet, Literally",
"title": "On Immigration, High Tech and Ag Don't Meet, Literally",
"headTitle": "Immigrant Shift: The Changing California Workforce | News Fix | KQED News",
"content": "\u003cp>As Congress takes up comprehensive immigration reform, people from different walks of life will have to come together for the effort to succeed. In \u003ca href=\"http://www.californiareport.org/archive/R201304040850/a\">California\u003c/a>, no two places illustrate the bridges that must be built better than Silicon Valley and the Central Valley.\u003c/p>\n\u003cp>Yet it's proving difficult for high tech and agriculture to span the divide. These neighbors have not even met with each other.\u003c/p>\n\u003cp>\u003cstrong>Exceptional Immigrants\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_93408\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov.jpg\">\u003cimg class=\"size-medium wp-image-93408 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov-300x225.jpg\" alt=\"Jetlore founders Monste Medina and Eldar Sadikov. (Jetlore)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Jetlore founders Montse Medina and Eldar Sadikov. (Courtesy of Jetlore)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.jetlore.com/\">Jetlore\u003c/a> is a startup in Sunnyvale that uses algorithms to read the slang in Facebook and Twitter posts.\u003c/p>\n\u003cp>Founders Montse Medina and Eldar Sadikov are from Spain and Russia, respectively. They are both 28-year-old Stanford University graduates and award-winning authors in artificial intelligence. The office feels like a mini-United Nations, with about a dozen employees from countries that include Romania, Ukraine, Mexico and the United States.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Medina said that for years they've been \"dealing with this immigration hell\" and even had to incorporate the business early just to qualify for visas.\u003c!--more-->\u003c/p>\n\u003cp>Despite their brainpower, Medina and Sadikov are here as temporary guests. They do not have green cards, which are granted to permanent residents. That's a problem they share with millions of immigrants who are at the low end of the economic spectrum—the kind of people who do service-sector jobs or agricultural work.\u003c/p>\n\u003cp>But Sadikov rejects being compared with a grape picker.\u003c/p>\n\u003cp>\"I think I made more impact,\" Sadikov says. \"I think I did more good things for this country. In a way, I deserve to be here.\"\u003c/p>\n\u003cp>\u003cstrong>The Other Valley\u003c/strong>\u003c/p>\n\u003cp>Manuel Cunha, director of the \u003ca href=\"http://www.niseifarmersleague.com/\">Nisei Farmers League\u003c/a> in Fresno, finds that exceptionalism insulting. He says Silicon Valley types might know complex math but don't \"know a thing about how to prune a grapevine.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies' Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/21/is-silicon-valley-losing-its-foreign-talent/\">Why Silicon Valley Is Losing Foreign-Born Talent\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Cunha works with Central Valley farmers who grow grapes, oranges and cotton. He has campaigned for immigration reform since the Reagan years.\u003c/p>\n\u003cp>Cunha recalled a tense moment in 1996. Agriculture and high tech both wanted visas. High tech told Congress their workers were more valuable, and they won lawmakers' support to move their bill forward.\u003c/p>\n\u003cp>Cunha said that point left a lingering impression that Silicon Valley does not care about the Central Valley.\u003c/p>\n\u003cp>\"They only worry about them, and they don't worry about the rest of the country,\" he said.\u003c/p>\n\u003cp>Many immigration advocates describe this round of reform as distinct from prior ones because interest groups are forming alliances across class, ethnicity and geography. There are regular meetings among ministers, police, restaurants, unions and chambers of commerce.\u003c/p>\n\u003cp>\"It's really comprehensive,\" Cunha said, echoing the name of the campaign for comprehensive immigration reform.\u003c/p>\n\u003cp>That does not mean, however, that Cunha is talking with technology leaders. Asked if he's reaching out or visiting anyone in neighboring Silicon Valley, Cunha flipped the question: \"Why haven't they come to the San Joaquin Valley? Because they're better than us!\"\u003c/p>\n\u003cp>\u003cstrong>Technology Companies Form a Lobby\u003c/strong>\u003c/p>\n\u003cp>Intel Corp. Policy Director Peter Muller has a different take.\u003c/p>\n\u003cp>\"We haven't really coordinated message because it's a different set of issues,\" Muller said.\u003c/p>\n\u003cp>He said he has not met with farmers because he's busy meeting with other tech companies.\u003c/p>\n\u003cp>Back in 2007, during the last round of immigration reform discussions, Microsoft and Intel's then-CEO Andrew Grove were outspoken advocates for visas. But the industry as a whole did not engage in politics.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\" --Stanford law Professor Dan Siciliano\u003c/aside>\n\u003cp>Now companies are \u003ca href=\"http://www.technet.org/over-100-leading-tech-executives-urge-president-obama-and-congress-to-enact-high-skilled-immigration-reform/\">petitioning Congress\u003c/a> and organizing a virtual march on Washington, called the \u003ca href=\"http://www.marchforinnovation.com/\">March for Innovation\u003c/a>. Facebook is hiring additional lobbyists for the immigration reform campaign.\u003c/p>\n\u003cp>\"Silicon Valley, tech companies, realize government is part of what they have to deal with, like it or not,\" Muller said.\u003c/p>\n\u003cp>He recalled his own tense moment in 2012. Intel wanted additional visas for Indian and Chinese workers. Their bill won by a landslide in the House, only to get blocked in the Senate.\u003c/p>\n\u003cp>\"There were some senators who felt it was not right to deal with that one small issue and thought that there were bigger issues in the immigration arena that needed to be dealt with,\" Muller said.\u003c/p>\n\u003cp>If lawmakers want a big, comprehensive bill to address immigration, he said, it's their responsibility to build the bridges.\u003c/p>\n\u003cp>Dan Siciliano, a Stanford University law professor and entrepreneur, criticized his peers in Silicon Valley for being myopic at times.\u003c/p>\n\u003cp>\"There's a lot of prejudicial bias built into the way people think about immigration,\" Siciliano said. \"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\"\u003c/p>\n\u003cp>Emily Lam, an advocate with the \u003ca href=\"http://svlg.org/\">Silicon Valley Leadership Group\u003c/a>, has prodded her members to think about endorsing reform proposals that include farmworker visas and legalization.\u003c/p>\n\u003cp>\"Unless you have some really big objection to the rest of the bill,\" Lam tells them, \"your best chance is to advocate for comprehensive—even if your instinct is indignation.\"\u003c/p>\n\u003cp>Intel, Google, Facebook and others worked on a shared platform for the high-tech community—the Immigration Innovation Act. Muller said Intel's support for a comprehensive bill depends on congressional support for the technology industry.\u003c/p>\n\u003cp>\"We're focused on the Immigration Innovation Act. And if the pieces ... important to us are included in a broader bill that has other things in it, that's something we'll be supportive of,\" Muller said.\u003c/p>\n\u003cp>\u003cstrong>Using the Tech Lobby\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://www.kqed.org/news/story/2013/02/13/116328/rep_lofgren_sees_hope_for_immigration_reform?category=bay+area\">Congresswoman Zoe Lofgren\u003c/a> (D-San Jose) is a lead negotiator for the House on a bipartisan bill.\u003c/p>\n\u003cfigure id=\"attachment_93430\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers.jpg\">\u003cimg class=\"size-medium wp-image-93430 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers-300x225.jpg\" alt=\"Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED) \u003ccite>(Craig Miller/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rep. Luis Gutierrez of Illinois, sits on the House Judiciary Committee with Lofgren.\u003c/p>\n\u003cp>Gutierrez has a message for Lofgren's constituents in Silicon Valley. \"I have told them time and time again, until you take the least among you, and she or he gets an opportunity, it's going to be broken for everyone.\"\u003c/p>\n\u003cp>Gutierrez recently came to the Bay Area to push comprehensive reform. He met with farmworkers but not with tech companies. He said it was a short trip.\u003c/p>\n\u003cp>Gutierrez is counting on the voting power of Latinos to get the tech lobby in line.\u003c/p>\n\u003cp>\"Particularly from the Latino community, people didn't go and vote on Nov. 6 to give one person a leg up over another,\" he said.\u003c/p>\n\u003cp>Arguably, it's the Latino vote that put immigration reform on the table right after the election. And arguably, as Gutierrez notes, it's the tech companies--and the money and jobs they're promising--that will win over reluctant lawmakers.\u003c/p>\n\u003cp>\"There will not be a problem with the Congress on the Republican and Democratic side providing tens of thousands of visas for the high-tech industry,\" Gutierrez said.\u003c/p>\n\u003cp>He has been criticized for blocking visas for high-skilled workers in order to use the tech lobby as a pawn in the chess game for reform. Gutierrez acknowledges it but shrugs off the criticism.\u003c/p>\n\u003cp>\"We're going to do this for everyone,\" he said.\u003c/p>\n\u003cp>To do this for everyone, Silicon Valley and the Central Valley will have to pool their electoral and economic power. That might take a conversation.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>Listen to the story\u003c/strong>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As Congress takes up comprehensive immigration reform, people from different walks of life will have to come together for the effort to succeed. In \u003ca href=\"http://www.californiareport.org/archive/R201304040850/a\">California\u003c/a>, no two places illustrate the bridges that must be built better than Silicon Valley and the Central Valley.\u003c/p>\n\u003cp>Yet it's proving difficult for high tech and agriculture to span the divide. These neighbors have not even met with each other.\u003c/p>\n\u003cp>\u003cstrong>Exceptional Immigrants\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_93408\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov.jpg\">\u003cimg class=\"size-medium wp-image-93408 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov-300x225.jpg\" alt=\"Jetlore founders Monste Medina and Eldar Sadikov. (Jetlore)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Jetlore founders Montse Medina and Eldar Sadikov. (Courtesy of Jetlore)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.jetlore.com/\">Jetlore\u003c/a> is a startup in Sunnyvale that uses algorithms to read the slang in Facebook and Twitter posts.\u003c/p>\n\u003cp>Founders Montse Medina and Eldar Sadikov are from Spain and Russia, respectively. They are both 28-year-old Stanford University graduates and award-winning authors in artificial intelligence. The office feels like a mini-United Nations, with about a dozen employees from countries that include Romania, Ukraine, Mexico and the United States.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Medina said that for years they've been \"dealing with this immigration hell\" and even had to incorporate the business early just to qualify for visas.\u003c!--more-->\u003c/p>\n\u003cp>Despite their brainpower, Medina and Sadikov are here as temporary guests. They do not have green cards, which are granted to permanent residents. That's a problem they share with millions of immigrants who are at the low end of the economic spectrum—the kind of people who do service-sector jobs or agricultural work.\u003c/p>\n\u003cp>But Sadikov rejects being compared with a grape picker.\u003c/p>\n\u003cp>\"I think I made more impact,\" Sadikov says. \"I think I did more good things for this country. In a way, I deserve to be here.\"\u003c/p>\n\u003cp>\u003cstrong>The Other Valley\u003c/strong>\u003c/p>\n\u003cp>Manuel Cunha, director of the \u003ca href=\"http://www.niseifarmersleague.com/\">Nisei Farmers League\u003c/a> in Fresno, finds that exceptionalism insulting. He says Silicon Valley types might know complex math but don't \"know a thing about how to prune a grapevine.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies' Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/21/is-silicon-valley-losing-its-foreign-talent/\">Why Silicon Valley Is Losing Foreign-Born Talent\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Cunha works with Central Valley farmers who grow grapes, oranges and cotton. He has campaigned for immigration reform since the Reagan years.\u003c/p>\n\u003cp>Cunha recalled a tense moment in 1996. Agriculture and high tech both wanted visas. High tech told Congress their workers were more valuable, and they won lawmakers' support to move their bill forward.\u003c/p>\n\u003cp>Cunha said that point left a lingering impression that Silicon Valley does not care about the Central Valley.\u003c/p>\n\u003cp>\"They only worry about them, and they don't worry about the rest of the country,\" he said.\u003c/p>\n\u003cp>Many immigration advocates describe this round of reform as distinct from prior ones because interest groups are forming alliances across class, ethnicity and geography. There are regular meetings among ministers, police, restaurants, unions and chambers of commerce.\u003c/p>\n\u003cp>\"It's really comprehensive,\" Cunha said, echoing the name of the campaign for comprehensive immigration reform.\u003c/p>\n\u003cp>That does not mean, however, that Cunha is talking with technology leaders. Asked if he's reaching out or visiting anyone in neighboring Silicon Valley, Cunha flipped the question: \"Why haven't they come to the San Joaquin Valley? Because they're better than us!\"\u003c/p>\n\u003cp>\u003cstrong>Technology Companies Form a Lobby\u003c/strong>\u003c/p>\n\u003cp>Intel Corp. Policy Director Peter Muller has a different take.\u003c/p>\n\u003cp>\"We haven't really coordinated message because it's a different set of issues,\" Muller said.\u003c/p>\n\u003cp>He said he has not met with farmers because he's busy meeting with other tech companies.\u003c/p>\n\u003cp>Back in 2007, during the last round of immigration reform discussions, Microsoft and Intel's then-CEO Andrew Grove were outspoken advocates for visas. But the industry as a whole did not engage in politics.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\" --Stanford law Professor Dan Siciliano\u003c/aside>\n\u003cp>Now companies are \u003ca href=\"http://www.technet.org/over-100-leading-tech-executives-urge-president-obama-and-congress-to-enact-high-skilled-immigration-reform/\">petitioning Congress\u003c/a> and organizing a virtual march on Washington, called the \u003ca href=\"http://www.marchforinnovation.com/\">March for Innovation\u003c/a>. Facebook is hiring additional lobbyists for the immigration reform campaign.\u003c/p>\n\u003cp>\"Silicon Valley, tech companies, realize government is part of what they have to deal with, like it or not,\" Muller said.\u003c/p>\n\u003cp>He recalled his own tense moment in 2012. Intel wanted additional visas for Indian and Chinese workers. Their bill won by a landslide in the House, only to get blocked in the Senate.\u003c/p>\n\u003cp>\"There were some senators who felt it was not right to deal with that one small issue and thought that there were bigger issues in the immigration arena that needed to be dealt with,\" Muller said.\u003c/p>\n\u003cp>If lawmakers want a big, comprehensive bill to address immigration, he said, it's their responsibility to build the bridges.\u003c/p>\n\u003cp>Dan Siciliano, a Stanford University law professor and entrepreneur, criticized his peers in Silicon Valley for being myopic at times.\u003c/p>\n\u003cp>\"There's a lot of prejudicial bias built into the way people think about immigration,\" Siciliano said. \"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\"\u003c/p>\n\u003cp>Emily Lam, an advocate with the \u003ca href=\"http://svlg.org/\">Silicon Valley Leadership Group\u003c/a>, has prodded her members to think about endorsing reform proposals that include farmworker visas and legalization.\u003c/p>\n\u003cp>\"Unless you have some really big objection to the rest of the bill,\" Lam tells them, \"your best chance is to advocate for comprehensive—even if your instinct is indignation.\"\u003c/p>\n\u003cp>Intel, Google, Facebook and others worked on a shared platform for the high-tech community—the Immigration Innovation Act. Muller said Intel's support for a comprehensive bill depends on congressional support for the technology industry.\u003c/p>\n\u003cp>\"We're focused on the Immigration Innovation Act. And if the pieces ... important to us are included in a broader bill that has other things in it, that's something we'll be supportive of,\" Muller said.\u003c/p>\n\u003cp>\u003cstrong>Using the Tech Lobby\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://www.kqed.org/news/story/2013/02/13/116328/rep_lofgren_sees_hope_for_immigration_reform?category=bay+area\">Congresswoman Zoe Lofgren\u003c/a> (D-San Jose) is a lead negotiator for the House on a bipartisan bill.\u003c/p>\n\u003cfigure id=\"attachment_93430\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers.jpg\">\u003cimg class=\"size-medium wp-image-93430 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers-300x225.jpg\" alt=\"Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED) \u003ccite>(Craig Miller/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rep. Luis Gutierrez of Illinois, sits on the House Judiciary Committee with Lofgren.\u003c/p>\n\u003cp>Gutierrez has a message for Lofgren's constituents in Silicon Valley. \"I have told them time and time again, until you take the least among you, and she or he gets an opportunity, it's going to be broken for everyone.\"\u003c/p>\n\u003cp>Gutierrez recently came to the Bay Area to push comprehensive reform. He met with farmworkers but not with tech companies. He said it was a short trip.\u003c/p>\n\u003cp>Gutierrez is counting on the voting power of Latinos to get the tech lobby in line.\u003c/p>\n\u003cp>\"Particularly from the Latino community, people didn't go and vote on Nov. 6 to give one person a leg up over another,\" he said.\u003c/p>\n\u003cp>Arguably, it's the Latino vote that put immigration reform on the table right after the election. And arguably, as Gutierrez notes, it's the tech companies--and the money and jobs they're promising--that will win over reluctant lawmakers.\u003c/p>\n\u003cp>\"There will not be a problem with the Congress on the Republican and Democratic side providing tens of thousands of visas for the high-tech industry,\" Gutierrez said.\u003c/p>\n\u003cp>He has been criticized for blocking visas for high-skilled workers in order to use the tech lobby as a pawn in the chess game for reform. Gutierrez acknowledges it but shrugs off the criticism.\u003c/p>\n\u003cp>\"We're going to do this for everyone,\" he said.\u003c/p>\n\u003cp>To do this for everyone, Silicon Valley and the Central Valley will have to pool their electoral and economic power. That might take a conversation.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2013/04/04/where-to-watch-facebooks-945-am-annoucement-about-android-we-think/to-go-with-us-it-internet-ipo-facebook-a-3/\" rel=\"attachment wp-att-93309\">\u003cimg class=\"alignleft size-medium wp-image-93309\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/facebook-300x199.jpg\" alt=\"TO GO WITH US-IT-Internet-IPO-Facebook-A\" width=\"300\" height=\"199\">\u003c/a>\"We're not building a phone, and we're not building an operating system,\" said Facebook CEO Mark Zuckerberg. Instead, the company is launching \"a family of apps\" for the Android smartphone operating system.\u003c/p>\n\u003cp>The new Home displays images from friends on the lock screen of an Android phone so that as soon as you turn it on, you see photos and text from your friends. It takes up the whole screen of the phone. To get to your other apps, you have to swipe it out of the way.\u003c/p>\n\u003cp>HTC and AT&T announced a new phone optimized for the Home app.\u003c/p>\n\u003cp>Facebook \u003ca href=\"https://www.google.com/search?q=facebook+stock&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a\">stock\u003c/a> was up almost 4 percent for the day at 11:30 a.m.\u003c/p>\n\u003cp>Here's the account from The Associated Press:\u003c/p>\n\u003cblockquote>\u003cp>\u003cem>by Barbara Ortutay and Michael Liedtke, AP Technology Writers\u003cbr>\n\u003c/em>\u003cbr>\nMENLO PARK, Calif. (AP) — With its new \"Home\" on Android gadgets, Facebook aims to put its social network at the center of people's mobile experiences.\u003c!--more-->\u003c/p>\n\u003cp>Facebook has introduced software called Home that makes the social network the hub of any smartphone running Google's Android operating system. The idea behind the software is to bring Facebook content right to the home screen, rather than requiring users to check apps. \"Home\" comes amid rapid growth in the number of people who access Facebook from phones and tablet computers.\u003c/p>\n\u003cp>Available for download starting April 12, the service is part of Facebook's move to shift its users' focus from \"apps and tasks\" to people, said CEO Mark Zuckerberg during Home's unveiling at the company's Menlo Park headquarters on Thursday.\u003c/p>\n\u003cp>The new product, which can reside on the home screen of Android phones, is a family of apps designed around people's Facebook connections. Rather than see a set of apps for email, maps and other services on the screen, users will be greeted with photos and updates from their Facebook feeds.\u003c/p>\n\u003cp>\"We think this is the best version of Facebook there is,\" Zuckerberg said.\u003c/p>\n\u003cp>Zuckerberg says users can have an experience on Android phones that they can't have on other platforms. That's because Google makes the software available on an open-source basis, allowing others to adapt it to their needs.\u003c/p>\n\u003cp>The move coincides with rapid growth among the number of users who access the social network from smartphones and tablet computers, and Facebook's aim to evolve from its Web-based roots into a \"mobile-first\" company.\u003c/p>\n\u003cp>\"What Facebook wants is to put itself at the front of the Android user experience for as many Facebook users as possible and make Facebook more elemental to their customers' experience,\" said Forrester analyst Charles Golvin.\u003c/p>\n\u003cp>In addition to Home, a new HTC phone that integrates the service will also be available starting April 12, with AT&T Inc. as the carrier.\u003c/p>\n\u003cp>The move could help to attract more mobile advertisers. Though mobile ads were a big concern for Facebook's investors even before the company's initial public offering last May, some of the worry has subsided as the company muscles its way into the market.\u003c/p>\n\u003cp>Last year, Facebook began showing ads to its mobile audience by shoehorning corporate-sponsored content into users' news feeds, which also include updates from friends and brands they follow. Facebook now faces the challenge of showing people mobile ads without annoying or alienating them.\u003c/p>\n\u003cp>The mobile advertising market is growing quickly, thanks in large part to Facebook and Twitter, which also entered the space in 2012. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 billion, from $4.11 billion last year.\u003c/p>\n\u003cp>EMarketer said Wednesday that it expects Facebook Inc. to reap $965 million in U.S. mobile ad revenue in 2013. That's about 2.5 times the $391 million in 2012, the first year that Facebook started showing mobile ads. Clark Fredricksen, vice president at eMarketer, says \"there are some clear reasons why a deeper integration with mobile operating systems and handsets make sense for Facebook. At the end of the day, the more deeply Facebook can engage consumers, no matter what device or operating system or handset,\" the better.\u003c/p>\u003c/blockquote>\n\u003cp>Earlier, experts predicted that the social media titan would dive into hardware with its very own smartphone running the Android operating system.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://9to5google.com/2013/04/03/facebook-home-offers-a-fresh-take-on-android-ui-images/\">9to5 Google\u003c/a> was so certain what to expect that it posted pictures.\u003c/p>\n\u003cp>\u003ca href=\"http://www.bloomberg.com/news/2013-04-04/facebook-said-to-plan-android-smartphone-software-debut.html\">Bloomberg\u003c/a> reported that Facebook is rushing to keep up with its users' transition from desktop to mobile devices.\u003c/p>\n\u003cblockquote>\u003cp>Now that the majority of users access Facebook via mobile devices, Chief Executive Officer Mark Zuckerberg needs ways to keep them engaged longer while coaxing advertisers to pay to place promotions on small screens. The company is betting that a handset packed with Facebook-centric software will do a better job wooing users and marketers than the current approach, which emphasizes a downloadable application, Howe said. “The problem with apps is they’re a click away from wherever you are,” Howe said in an interview. “Facebook wants to remove that barrier.”\u003c/p>\u003c/blockquote>\n\u003cp>Yet pundits wondered if there was a market for such a device.\u003c/p>\n\u003cp>From the\u003ca href=\"http://www.mercurynews.com/business/ci_22941202/facebook-may-reveal-new-android-smartphone\"> Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>\"What happens if you buy a Facebook phone and decide you don't want to be a Facebook person?\" asked Will Stofega, a veteran mobile technology analyst with the IDC research firm. \"Everybody has their own preferences when it comes to apps,\" he added, noting that younger users especially are known for experimenting with new or trendy services for messaging, photo-sharing and other activities.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://mashable.com/2013/04/04/features-facebook-phone/\">Mashable\u003c/a>, meanwhile, has already gone to the extent of advising Facebook about \"10 Features Nobody Wants to See on the New Facebook Phone.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2013/04/04/where-to-watch-facebooks-945-am-annoucement-about-android-we-think/to-go-with-us-it-internet-ipo-facebook-a-3/\" rel=\"attachment wp-att-93309\">\u003cimg class=\"alignleft size-medium wp-image-93309\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/facebook-300x199.jpg\" alt=\"TO GO WITH US-IT-Internet-IPO-Facebook-A\" width=\"300\" height=\"199\">\u003c/a>\"We're not building a phone, and we're not building an operating system,\" said Facebook CEO Mark Zuckerberg. Instead, the company is launching \"a family of apps\" for the Android smartphone operating system.\u003c/p>\n\u003cp>The new Home displays images from friends on the lock screen of an Android phone so that as soon as you turn it on, you see photos and text from your friends. It takes up the whole screen of the phone. To get to your other apps, you have to swipe it out of the way.\u003c/p>\n\u003cp>HTC and AT&T announced a new phone optimized for the Home app.\u003c/p>\n\u003cp>Facebook \u003ca href=\"https://www.google.com/search?q=facebook+stock&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a\">stock\u003c/a> was up almost 4 percent for the day at 11:30 a.m.\u003c/p>\n\u003cp>Here's the account from The Associated Press:\u003c/p>\n\u003cblockquote>\u003cp>\u003cem>by Barbara Ortutay and Michael Liedtke, AP Technology Writers\u003cbr>\n\u003c/em>\u003cbr>\nMENLO PARK, Calif. (AP) — With its new \"Home\" on Android gadgets, Facebook aims to put its social network at the center of people's mobile experiences.\u003c!--more-->\u003c/p>\n\u003cp>Facebook has introduced software called Home that makes the social network the hub of any smartphone running Google's Android operating system. The idea behind the software is to bring Facebook content right to the home screen, rather than requiring users to check apps. \"Home\" comes amid rapid growth in the number of people who access Facebook from phones and tablet computers.\u003c/p>\n\u003cp>Available for download starting April 12, the service is part of Facebook's move to shift its users' focus from \"apps and tasks\" to people, said CEO Mark Zuckerberg during Home's unveiling at the company's Menlo Park headquarters on Thursday.\u003c/p>\n\u003cp>The new product, which can reside on the home screen of Android phones, is a family of apps designed around people's Facebook connections. Rather than see a set of apps for email, maps and other services on the screen, users will be greeted with photos and updates from their Facebook feeds.\u003c/p>\n\u003cp>\"We think this is the best version of Facebook there is,\" Zuckerberg said.\u003c/p>\n\u003cp>Zuckerberg says users can have an experience on Android phones that they can't have on other platforms. That's because Google makes the software available on an open-source basis, allowing others to adapt it to their needs.\u003c/p>\n\u003cp>The move coincides with rapid growth among the number of users who access the social network from smartphones and tablet computers, and Facebook's aim to evolve from its Web-based roots into a \"mobile-first\" company.\u003c/p>\n\u003cp>\"What Facebook wants is to put itself at the front of the Android user experience for as many Facebook users as possible and make Facebook more elemental to their customers' experience,\" said Forrester analyst Charles Golvin.\u003c/p>\n\u003cp>In addition to Home, a new HTC phone that integrates the service will also be available starting April 12, with AT&T Inc. as the carrier.\u003c/p>\n\u003cp>The move could help to attract more mobile advertisers. Though mobile ads were a big concern for Facebook's investors even before the company's initial public offering last May, some of the worry has subsided as the company muscles its way into the market.\u003c/p>\n\u003cp>Last year, Facebook began showing ads to its mobile audience by shoehorning corporate-sponsored content into users' news feeds, which also include updates from friends and brands they follow. Facebook now faces the challenge of showing people mobile ads without annoying or alienating them.\u003c/p>\n\u003cp>The mobile advertising market is growing quickly, thanks in large part to Facebook and Twitter, which also entered the space in 2012. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 billion, from $4.11 billion last year.\u003c/p>\n\u003cp>EMarketer said Wednesday that it expects Facebook Inc. to reap $965 million in U.S. mobile ad revenue in 2013. That's about 2.5 times the $391 million in 2012, the first year that Facebook started showing mobile ads. Clark Fredricksen, vice president at eMarketer, says \"there are some clear reasons why a deeper integration with mobile operating systems and handsets make sense for Facebook. At the end of the day, the more deeply Facebook can engage consumers, no matter what device or operating system or handset,\" the better.\u003c/p>\u003c/blockquote>\n\u003cp>Earlier, experts predicted that the social media titan would dive into hardware with its very own smartphone running the Android operating system.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://9to5google.com/2013/04/03/facebook-home-offers-a-fresh-take-on-android-ui-images/\">9to5 Google\u003c/a> was so certain what to expect that it posted pictures.\u003c/p>\n\u003cp>\u003ca href=\"http://www.bloomberg.com/news/2013-04-04/facebook-said-to-plan-android-smartphone-software-debut.html\">Bloomberg\u003c/a> reported that Facebook is rushing to keep up with its users' transition from desktop to mobile devices.\u003c/p>\n\u003cblockquote>\u003cp>Now that the majority of users access Facebook via mobile devices, Chief Executive Officer Mark Zuckerberg needs ways to keep them engaged longer while coaxing advertisers to pay to place promotions on small screens. The company is betting that a handset packed with Facebook-centric software will do a better job wooing users and marketers than the current approach, which emphasizes a downloadable application, Howe said. “The problem with apps is they’re a click away from wherever you are,” Howe said in an interview. “Facebook wants to remove that barrier.”\u003c/p>\u003c/blockquote>\n\u003cp>Yet pundits wondered if there was a market for such a device.\u003c/p>\n\u003cp>From the\u003ca href=\"http://www.mercurynews.com/business/ci_22941202/facebook-may-reveal-new-android-smartphone\"> Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>\"What happens if you buy a Facebook phone and decide you don't want to be a Facebook person?\" asked Will Stofega, a veteran mobile technology analyst with the IDC research firm. \"Everybody has their own preferences when it comes to apps,\" he added, noting that younger users especially are known for experimenting with new or trendy services for messaging, photo-sharing and other activities.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://mashable.com/2013/04/04/features-facebook-phone/\">Mashable\u003c/a>, meanwhile, has already gone to the extent of advising Facebook about \"10 Features Nobody Wants to See on the New Facebook Phone.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>For fans of such LucasArts games as \"Star Wars,\" the empire struck back on Wednesday -- the Disney empire, that is.\u003c/p>\n\u003cfigure id=\"attachment_93252\" class=\"wp-caption alignright\" style=\"max-width: 298px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/03/gamers-mourn-as-lucasarts-gets-zapped/lucasartscampus/\" rel=\"attachment wp-att-93252\">\u003cimg class=\"size-full wp-image-93252\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/LucasArtscampus.jpg\" alt=\"LucasArtscampus\" width=\"298\" height=\"198\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The LucasArts campus in the Presidio. (Angie Hu/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.wired.com/gamelife/2013/04/lucasarts-disney/\"> Reports\u003c/a> spread rapidly that LucasArts, based in San Francisco's Presidio, had ceased production of games, laying off 150 people, according to multiple sources.\u003c/p>\n\u003cp>Game studio LucasArts is part of Lucasfilm, which Disney bought from filmmaker George Lucas in October for $4 billion.\u003c/p>\n\u003cp>Disney said it will continue licensing LucasArts' existing properties. The gaming trade publication \u003ca href=\"http://kotaku.com/disney-shuts-down-lucasarts-468473749\">Kotaku\u003c/a> questioned that strategy, reporting that the company has not been successful in efforts so far to find takers for \"Star Wars: First Assault\" and \"Star Wars 1313.\"\u003cem>\u003c/em>\u003c/p>\n\u003cp>But Michael Pachter, who analyzes video games for Wedbush Securities, thinks the games will find a market. \"There are plenty of studios for hire, many comprising employees who were let go from other companies,\" he told KQED's Erika Kelly. \" I am sure somebody will bid on the licenses.\"\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>He said the move didn't come as a surprise. Console games have been in a slump in general. Disney recently shuttered the studio Junction Point, maker of \"Epic Mickey.\" And Disney might have wanted only the filmmaking part of LucasFilm when it bought the company.\u003c/p>\n\u003cp>The Disney's overall gaming division has been under pressure to produce profits and was missing its goals so it had to make cuts, Pachter said.\u003c/p>\n\u003cp>But the swiftness of the move surprised him. \"I thought Disney would spend some time and evaluate the performance of the employees, because clearly there are some talented people working at Lucas. Clearly there are some people at Disney who might not be as good. So, I thought they'd give the LucasArts people a fair shot to compete for some Disney jobs.\"\u003c/p>\n\u003cp>Even though the industry is in \"a time of contraction,\" the top LucasArts developers will quickly find new jobs at places like Zynga or Electronic Arts, he said.\u003c/p>\n\u003cp>\"There really are other places for people to go and talented people are going to find a place to go because there always is demand for super-talented game developers,\" he said.\u003c/p>\n\u003cp>Here are some of the reactions so far. Please add your own in the comments section below.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>http://storify.com/kqednews/lucasarts-shuttered\u003c/p>\n\n",
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"description": "For fans of such LucasArts games as "Star Wars," the empire struck back on Wednesday -- the Disney empire, that is. Reports spread rapidly that LucasArts, based in San Francisco's Presidio, had ceased production of games, laying off 150 people, according to multiple sources. Game studio LucasArts is part of Lucasfilm, which Disney bought from",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>He said the move didn't come as a surprise. Console games have been in a slump in general. Disney recently shuttered the studio Junction Point, maker of \"Epic Mickey.\" And Disney might have wanted only the filmmaking part of LucasFilm when it bought the company.\u003c/p>\n\u003cp>The Disney's overall gaming division has been under pressure to produce profits and was missing its goals so it had to make cuts, Pachter said.\u003c/p>\n\u003cp>But the swiftness of the move surprised him. \"I thought Disney would spend some time and evaluate the performance of the employees, because clearly there are some talented people working at Lucas. Clearly there are some people at Disney who might not be as good. So, I thought they'd give the LucasArts people a fair shot to compete for some Disney jobs.\"\u003c/p>\n\u003cp>Even though the industry is in \"a time of contraction,\" the top LucasArts developers will quickly find new jobs at places like Zynga or Electronic Arts, he said.\u003c/p>\n\u003cp>\"There really are other places for people to go and talented people are going to find a place to go because there always is demand for super-talented game developers,\" he said.\u003c/p>\n\u003cp>Here are some of the reactions so far. Please add your own in the comments section below.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>http://storify.com/kqednews/lucasarts-shuttered\u003c/p>\n\n\u003c/div>\u003c/p>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
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"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"pri-the-world": {
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"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-World-Podcast-Tile-360x360-1.jpg",
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},
"radiolab": {
"id": "radiolab",
"title": "Radiolab",
"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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},
"reveal": {
"id": "reveal",
"title": "Reveal",
"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
"airtime": "SAT 4pm-5pm",
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"officialWebsiteLink": "https://www.revealnews.org/episodes/",
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},
"rightnowish": {
"id": "rightnowish",
"title": "Rightnowish",
"tagline": "Art is where you find it",
"info": "Rightnowish digs into life in the Bay Area right now… ish. Journalist Pendarvis Harshaw takes us to galleries painted on the sides of liquor stores in West Oakland. We'll dance in warehouses in the Bayview, make smoothies with kids in South Berkeley, and listen to classical music in a 1984 Cutlass Supreme in Richmond. Every week, Pen talks to movers and shakers about how the Bay Area shapes what they create, and how they shape the place we call home.",
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"order": 16
},
"link": "/podcasts/rightnowish",
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