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"content": "\u003cp>[http_redir]\u003cbr>\nA single person in California needs to earn, \u003cem>on average,\u003c/em> about $12.30/hour working full time to cover basic living expenses. Add a kid to the mix, and that rate rises sharply to more than $25/hour. \u003c!--more-->\u003c/p>\n\u003cp>That's according to the \u003ca href=\"http://livingwage.mit.edu/states/06\" target=\"_blank\">Living Wage Calculator\u003c/a> created by Amy K. Glasmeier, a professor of urban planning at the Massachusetts Institute of Technology. Using data from various government agencies, her team calculated \"living wage\" rates for different household types in each state, county and major metropolitan area across the nation, then compared those rates to regional minimum wages.\u003c/p>\n\u003cp>\"Living wage,\" as defined by Glasmeier, is the amount an individual needs to earn (before taxes) to cover all basic household expense (food + healthcare + housing + transportation + childcare + other necessities). The rate is based on full-time work (2,080 hours per year).\u003c/p>\n\u003cp>As her findings underscore, a significant gap often exists between a region's minimum wage and its living wage. It's a discrepancy that's recently been highlighted by protests among low-wage workers, as well as the growing number of cities and states that have raised their own minimum wages in the absence of federal legislation.\u003c/p>\n\u003cp>Mapped here are living wages for three types of households: single adult, single parent with one child and a parent with a non-working spouse and two children. Mouseover the map to view rates by county or major metropolitan area. For two-adult households, it assumes that one adult is the sole earner and the other a caregiver. Note that the map has not been updated to reflect California's Jan. 2016 wage increase (to $10/hr), or recently raised minimum wages in certain cities like San Francisco and Oakland. View full-screen version \u003ca href=\"http://storymaps.esri.com/stories/2015/living-wage-map/\" target=\"_blank\">here\u003c/a>. [Article continues below map.]\u003c/p>\n\u003cdiv>\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe src=\"http://storymaps.esri.com/stories/2015/living-wage-map/\" width=\"1100\" height=\"600\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\n\u003c/div>\n\u003cp> \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As Glasmeier notes, these results should be considered the minimum cost threshold; they are likely an underestimate, especially for metropolitan and other higher cost regions.\u003c/p>\n\u003cp>Below are estimates of how much each adult earner in various-sized California households would need to earn in order to pay for basic monthly living expenses. Keep in mind that these figures are estimated statewide averages. The actual cost of living in California, of course, varies significantly by region. Whereas rent in Stockton may be lower than what's shown here, San Francisco's average rent is, well, fuggedaboutit!\u003c/p>\n\u003cp>(Additional methodology summarized below the charts and explained in greater detail \u003ca href=\"http://livingwage.mit.edu/pages/about\" target=\"_blank\">here\u003c/a>.)\u003cbr>\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe style=\"border: none\" scrolling=\"no\" src=\"//infogr.am/Monthly-Expenses-in-California\" width=\"600\" height=\"2500\" frameborder=\"0\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Methodology (as explained by MIT's Glasmeier):\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>\"The calculator lists typical expenses, the living wage and typical wages for the selected location ... The tool is designed to provide a minimum estimate of the cost of living for low wage families. The estimates do not reflect a middle class standard of living. The realism of the estimates depend on the type of community under study. Metropolitan counties are typically locations of high cost. In such cases, the calculator is likely to underestimate costs such as housing and child care. Consider the results a minimum cost threshold that serves as a benchmark, but only that. Users can substitute local data when available to generate more nuanced estimates. Adjustments to account for local conditions will provide greater realism and potentially increase the accuracy of the tool. As developed, the tool is meant to provide one perspective on the cost of living in America.\"\u003c/em>\u003c/p>\n\n",
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"content": "\u003cp>Israelis and Palestinians are at it again.\u003c/p>\n\u003cp>A wave of violence in the region began earlier this month with Palestinian knife attacks against Israeli Jews, fueled by rumors that Israel was planning a takeover of the Temple Mount, one of the most holy sites in Jerusalem. These ongoing attacks and subsequent deadly clashes with Israeli security forces have prompted widespread concern about a third Palestinian intifada (large uprising).\u003c/p>\n\u003cp>The latest unrest comes a little more than a year after a short but intense period of fighting in the summer of 2014 that claimed thousands of lives (mostly Palestinians) and left large swaths of the Palestinian-controlled Gaza Strip in ruins.\u003c/p>\n\u003cp>The decades-old saga seems infinite: tenuous periods of calm punctuated by spates of fear and violence. At its most basic level, the struggle is over a slice of territory not much bigger than New Jersey, to which both Israelis and Palestinians lay claim. But the roots of the conflict are deep and tangled, mired in complex issues of identity, displacement and colonization that date back more than a century. As complicated as these challenges are, however, they’re not intractable. In examining the current situation in context, these four balanced resources offer clues as to to why peace in this region remains so stubbornly elusive, and how it can be found.\u003c/p>\n\u003ch4>1. \u003ca href=\"https://www.vox.com/cards/israel-palestine/1948-partition\" target=\"_blank\" rel=\"noopener\">Vox: Everything You Need to Know\u003c/a>\u003c/h4>\n\u003cp>Vox digs into the dynamics of the current conflict, tracing the recent escalation of violence, the key players involved and the complex issues at stake.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>https://youtu.be/iRYZjOuUnlU\u003c/p>\n\u003cp> \u003c/p>\n\u003ch4>2. \u003ca href=\"http://www.cfr.org/israel/crisis-guide-israeli-palestinian-conflict/p13850?breadcrumb=%2F\" target=\"_blank\" rel=\"noopener\">Council on Foreign Relations: Crisis Guide\u003c/a>\u003c/h4>\n\u003cp>This comprehensive interactive guide looks at the nature of the conflict from multiple angles, including a narrated timeline and detailed historical maps of the region’s ever-shifting territorial boundaries.\u003c/p>\n\u003cp>\u003ca href=\"http://www.cfr.org/israel/crisis-guide-israeli-palestinian-conflict/p13850?breadcrumb=%2F\" target=\"_blank\" rel=\"noopener\">\u003cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13638\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285.jpg\" alt=\"MECGTranscriptPromo_570x285\" width=\"630\" height=\"315\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285.jpg 570w, https://ww2.kqed.org/app/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285-400x200.jpg 400w, https://ww2.kqed.org/app/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285-320x160.jpg 320w\" sizes=\"(max-width: 630px) 100vw, 630px\">\u003c/a>\u003c/p>\n\u003ch4>3. \u003ca href=\"http://www.nytimes.com/interactive/2011/09/05/world/middleeast/challenges-in-defining-an-israeli-palestinian-border.html\" target=\"_blank\" rel=\"noopener\">NY Times: Defining Borders\u003c/a>\u003c/h4>\n\u003cp>Although several years old, this 2011 video collection from NY Times does an excellent job illustrating the incredibly complex challenges and obstacles involved in defining a Israeli-Palestinian border that both sides can agree on.\u003c/p>\n\u003cp>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM.png\">\u003cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-29224\" src=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-1020x525.png\" alt=\"\" width=\"640\" height=\"329\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-1020x525.png 1020w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-160x82.png 160w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-800x412.png 800w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-768x395.png 768w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-1180x608.png 1180w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-960x494.png 960w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-240x124.png 240w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-375x193.png 375w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-520x268.png 520w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM.png 1752w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003c/p>\n\u003ch4>4. Crash Course: A History of Conflict\u003c/h4>\n\u003cp>A fairly long, but engaging video history lesson on the century-old roots of the conflict.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>https://youtu.be/1wo2TLlMhiw\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Israelis and Palestinians are at it again.\u003c/p>\n\u003cp>A wave of violence in the region began earlier this month with Palestinian knife attacks against Israeli Jews, fueled by rumors that Israel was planning a takeover of the Temple Mount, one of the most holy sites in Jerusalem. These ongoing attacks and subsequent deadly clashes with Israeli security forces have prompted widespread concern about a third Palestinian intifada (large uprising).\u003c/p>\n\u003cp>The latest unrest comes a little more than a year after a short but intense period of fighting in the summer of 2014 that claimed thousands of lives (mostly Palestinians) and left large swaths of the Palestinian-controlled Gaza Strip in ruins.\u003c/p>\n\u003cp>The decades-old saga seems infinite: tenuous periods of calm punctuated by spates of fear and violence. At its most basic level, the struggle is over a slice of territory not much bigger than New Jersey, to which both Israelis and Palestinians lay claim. But the roots of the conflict are deep and tangled, mired in complex issues of identity, displacement and colonization that date back more than a century. As complicated as these challenges are, however, they’re not intractable. In examining the current situation in context, these four balanced resources offer clues as to to why peace in this region remains so stubbornly elusive, and how it can be found.\u003c/p>\n\u003ch4>1. \u003ca href=\"https://www.vox.com/cards/israel-palestine/1948-partition\" target=\"_blank\" rel=\"noopener\">Vox: Everything You Need to Know\u003c/a>\u003c/h4>\n\u003cp>Vox digs into the dynamics of the current conflict, tracing the recent escalation of violence, the key players involved and the complex issues at stake.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/iRYZjOuUnlU'\n title='//www.youtube.com/embed/iRYZjOuUnlU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003ch4>2. \u003ca href=\"http://www.cfr.org/israel/crisis-guide-israeli-palestinian-conflict/p13850?breadcrumb=%2F\" target=\"_blank\" rel=\"noopener\">Council on Foreign Relations: Crisis Guide\u003c/a>\u003c/h4>\n\u003cp>This comprehensive interactive guide looks at the nature of the conflict from multiple angles, including a narrated timeline and detailed historical maps of the region’s ever-shifting territorial boundaries.\u003c/p>\n\u003cp>\u003ca href=\"http://www.cfr.org/israel/crisis-guide-israeli-palestinian-conflict/p13850?breadcrumb=%2F\" target=\"_blank\" rel=\"noopener\">\u003cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13638\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285.jpg\" alt=\"MECGTranscriptPromo_570x285\" width=\"630\" height=\"315\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285.jpg 570w, https://ww2.kqed.org/app/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285-400x200.jpg 400w, https://ww2.kqed.org/app/uploads/sites/26/2014/07/MECGTranscriptPromo_570x285-320x160.jpg 320w\" sizes=\"(max-width: 630px) 100vw, 630px\">\u003c/a>\u003c/p>\n\u003ch4>3. \u003ca href=\"http://www.nytimes.com/interactive/2011/09/05/world/middleeast/challenges-in-defining-an-israeli-palestinian-border.html\" target=\"_blank\" rel=\"noopener\">NY Times: Defining Borders\u003c/a>\u003c/h4>\n\u003cp>Although several years old, this 2011 video collection from NY Times does an excellent job illustrating the incredibly complex challenges and obstacles involved in defining a Israeli-Palestinian border that both sides can agree on.\u003c/p>\n\u003cp>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM.png\">\u003cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-29224\" src=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-1020x525.png\" alt=\"\" width=\"640\" height=\"329\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-1020x525.png 1020w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-160x82.png 160w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-800x412.png 800w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-768x395.png 768w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-1180x608.png 1180w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-960x494.png 960w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-240x124.png 240w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-375x193.png 375w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM-520x268.png 520w, https://ww2.kqed.org/app/uploads/sites/26/2015/10/Screen-Shot-2017-12-11-at-12.18.08-PM.png 1752w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003c/p>\n\u003ch4>4. Crash Course: A History of Conflict\u003c/h4>\n\u003cp>A fairly long, but engaging video history lesson on the century-old roots of the conflict.\u003c/p>\n\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/1wo2TLlMhiw'\n title='//www.youtube.com/embed/1wo2TLlMhiw'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\n\u003c/div>\u003c/p>",
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"disqusTitle": "Ten of the Most Successful Presidential Campaign Ads Ever Made (with Lesson Plan)",
"title": "Ten of the Most Successful Presidential Campaign Ads Ever Made (with Lesson Plan)",
"headTitle": "The Lowdown | KQED News",
"content": "\u003cp>It's the final stretch of the 2016 presidential election season.\u003c/p>\n\u003cdiv>\n\u003caside class=\"alignright\">\u003cb>\u003cspan style=\"font-size: large;\">\u003cspan style=\"color: #993300;\">Teach with the Lowdown\u003c/span>\u003c/span>\u003c/b>\u003cbr>\n\u003cimg class=\"alignnone wp-image-22868\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg\" width=\"340\" height=\"122\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg 400w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-800x286.jpg 800w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-768x274.jpg 768w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680.jpg 957w\" sizes=\"(max-width: 340px) 100vw, 340px\">Nonfiction analysis, writing/discussion prompts and multimedia projects. Browse our entire lesson plan collection \u003ca href=\"https://ww2.kqed.org/lowdown/category/lesson-plans-and-guides/\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\n\u003cul>\n\u003cli>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/08/The-Anatomy-of-a-Political-Ad-lesson-plan-2.pdf\" target=\"_blank\" rel=\"noopener\">Anatomy of a political ad lesson plan (PDF)\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/08/The-Anatomy-of-a-Political-Ad-graphic-organizer-1.pdf\" target=\"_blank\" rel=\"noopener\">Political ads graphic organizer\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003c/div>\n\u003cp>So brace yourself for that last inescapable flood of campaign commercials.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>But it wasn't always like this.\u003c/p>\n\u003cp>In 1948 less than one percent of U.S. homes had TVs. By 1954 - a mere six years later - more than half of all American's had a boob-tube in the house. By 1958, that rate had soared to over 80 percent, and today hovers at about 97 percent.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>That's according to University of Wisconsin Journalism Professor \u003ca href=\"http://www.lib.niu.edu/1993/ihy930341.html\" target=\"_blank\" rel=\"noopener\">James L. Baughman\u003c/a>, who documents the rapid rise of TV in American life. \"No other household technology,\" he writes, \"not the telephone or indoor plumbing, had ever spread so rapidly into so many homes.\"\u003c/p>\n\u003cp>It didn't take political campaigns long to catch on to the enormous potential this new technology offered: a green light to instantly infiltrate the living rooms of millions of Americans, more directly, personally, and visually than ever before.\u003c/p>\n\u003cp>The very first televised campaign ads were launched in the 1952 presidential race. Leading the charge was Republican candidate Dwight D. Eisenhower (and his running mate Richard Nixon). The campaign spent roughly $1.5 million on ads, twice that of Democratic opponent Adlai Stevenson. The first series of spot ads, called \u003ca href=\"http://www.livingroomcandidate.org/commercials/1952\" target=\"_blank\" rel=\"noopener\">\"Eisenhower Answers America,\" \u003c/a>featured a seemingly average citizen asking a laughably scripted, leading question, to which Eisenhower frankly responded, staring directly into the camera, utterly devoid of emotion or charisma. The campaign soon followed up with the now legendary \"I Like Ike\" animation, which gave the candidate a major edge in the race.\u003c/p>\n\u003cp>\u003ca href=\"http://www.livingroomcandidate.org\" target=\"_blank\" rel=\"noopener\">The Living Room Candidate\u003c/a>, a project of the Museum of the Moving Image, is an impressively thorough and well curated repository of presidential campaign ads in every election since 1952. Here are 10 of the heaviest hitters (note the wide variations between negative/fear-inducing and euphorically positive):\u003c/p>\n\u003ch4>\u003cstrong>Dwight D. Eisenhower's \"Ike for President\" (1952)\u003c/strong>\u003c/h4>\n\u003cp>https://www.youtube.com/watch?v=Y9RAxAgksSE&feature=youtu.be\u003c/p>\n\u003cp>This seemingly quaint commercial helped Eisenhower trounce his Democratic opponent Adlai Stevenson. The first Republican to win the White House in 20 years, Eisenhower got 83 percent of the electoral vote.\u003c/p>\n\u003ch4>John F. Kennedy's \"Kennedy For Me\" (1960)\u003c/h4>\n\u003cp>https://youtu.be/OldTwzN7hKk\u003c/p>\n\u003cp>At 43, John F. Kennedy was to become the youngest elected candidate in U.S. history. Attacked by his opponent Richard Nixon as inexperienced, this jingle ad helped turn Kennedy's youth into an asset, someone who is “old enough to know and young enough to do.”\u003c/p>\n\u003cp>Kennedy won with 56 percent of the electoral vote.\u003c/p>\n\u003ch4>Lyndon B. Johnson's \"Daisy Girl\" (1964)\u003c/h4>\n\u003cp>https://youtu.be/dDTBnsqxZ3k\u003c/p>\n\u003cp>Part of Lyndon B. Johnson's 1964 re-election bid, in the midst of the Cold War, this ad is among the most famous campaign commercials of all time. It ran only once, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. But that was enough to scare the pants off an already skittish electorate, by painting his Republican opponent, Barry Goldwater, as a dangerous right-wing extremist who'd bring the world to the brink of disaster.\u003c/p>\n\u003cp>Johnson won the election with 90 percent of the electoral vote.\u003c/p>\n\u003ch4>Hubert H. Humphrey's \"Laughter\" (1968)\u003c/h4>\n\u003cp>https://youtu.be/Qwk_epMblW4\u003c/p>\n\u003cp>Although Democrat Hubert H. Humphrey ended up losing the 1968 presidential race to Richard Nixon, this ad still packed a punch by portraying Spiro Agnew, Nixon's relatively unknown running mate, as a political neophyte, so inexperienced as to be, literally, laughable. The ad was created by Tony Schwartz, who also made Johnson's \"Daisy\" ad.\u003c/p>\n\u003cp>Nixon still beat Humphrey, with nearly 56 percent of the electoral vote.\u003c/p>\n\u003ch4>Richard Nixon's \"McGovern Defense\" (1972)\u003c/h4>\n\u003cp>https://youtu.be/qVcFUIXEDZ8\u003c/p>\n\u003cp>This ad aired during Richard Nixon's re-election bid against Democratic challenger George McGovern in 1972. With the U.S. military still deeply engaged in the Vietnam War, Nixon's campaign sought to portray Democrats as weak on national defense, with policies that would place the nation in peril. It was sponsored by a group called \"Democrats for Nixon.\"\u003c/p>\n\u003cp>Nixon won with a whopping 97 percent of the electoral vote.\u003c/p>\n\u003ch4>Ronald Reagan's \"Morning In America\" (1984)\u003c/h4>\n\u003cp>https://youtu.be/EU-IBF8nwSY\u003c/p>\n\u003cp>Part of a series of 1984 Reagan campaign ads collectively known as \"Morning in America,\" this commercial effectively highlights idyllic scenes of productivity and suburban life to suggest that President Reagan had successfully restored American optimism and revived the economy from the prolonged period of high inflation and unemployment that had persisted under his Democratic predecessor Jimmy Carter. The ads helped Reagan handily defeat his Democratic opponent Walter Mondale, with 98 percent of the electoral vote.\u003c/p>\n\u003ch4>George H.W. Bush's \"Revolving Door\" (1988)\u003c/h4>\n\u003cp>https://youtu.be/PmwhdDv8VrM\u003c/p>\n\u003cp>This crushing ad attacked a program that Democratic presidential challenger Michael Dukakis had supported while he was governor of Massachusetts, allowing prisoners to be released on weekend furloughs. The ad capitalized on the case of Willie Horton, a Massachusetts state prison inmate and one of the program's participants, who in 1987 raped a woman while on weekend furlough. The black-and-white ad successfully cast doubt on Dukakis' ability to govern and protect public safety, striking a major blow to his campaign.\u003c/p>\n\u003cp>Bush won with 80 percent of the electoral vote.\u003c/p>\n\u003ch4>Bill Clinton's \"Man From Hope\" (1992)\u003c/h4>\n\u003cp>https://www.youtube.com/watch?v=Xq_x3JUwrU0&feature=youtu.be\u003c/p>\n\u003cp>An edited down version of a much longer biographical film shown at the 1992 Democratic Convention, this commercial widely considered among the most compelling biographical ads ever made. Emphasizing Clinton's small town roots it conveys the candidate's strong work ethic, wisdom and sense of humanity.\u003c/p>\n\u003cp>Clinton defeated Republican incumbent George H.W. Bush with 69 percent of the electoral vote.\u003c/p>\n\u003ch4>George W. Bush's \"Windsurfing\" (2004)\u003c/h4>\n\u003cp>http://www.youtube.com/watch?v=pbdzMLk9wHQ\u003c/p>\n\u003cp>The most effective and memorable ad of the 2004 election, this drove home the Bush campaign's consistent allegation that Democratic challenger John Kerry was a “flip-flopper” who merely tailed the political winds.\u003c/p>\n\u003cp>Bush won with 53 percent of the electoral vote.\u003c/p>\n\u003ch4>Barack Obama's \"Yes We Can\" Web Ad (2008)\u003c/h4>\n\u003cp>https://www.youtube.com/watch?v=jjXyqcx-mYY\u003c/p>\n\u003cp>Among the most unconventional campaign ads to date, this was only available on the web. Produced by Will.i.am of The Black Eyed Peas and Jesse Dylan (Bob Dylan's son), the ad put music to Obama's New Hampshire primary concession speech (after he lost the state to Hilary Clinton). It features a succession of over 30 celebrity performers singing his words. First posted on YouTube, the video quickly went viral, with over 26 million views in just a few days. It led to an online fundraising boom and a new wave of momentum for Obama's campaign.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Obama beat his Republican challenger John McCain with 68 percent of the electoral vote.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It's the final stretch of the 2016 presidential election season.\u003c/p>\n\u003cdiv>\n\u003caside class=\"alignright\">\u003cb>\u003cspan style=\"font-size: large;\">\u003cspan style=\"color: #993300;\">Teach with the Lowdown\u003c/span>\u003c/span>\u003c/b>\u003cbr>\n\u003cimg class=\"alignnone wp-image-22868\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg\" width=\"340\" height=\"122\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg 400w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-800x286.jpg 800w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-768x274.jpg 768w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680.jpg 957w\" sizes=\"(max-width: 340px) 100vw, 340px\">Nonfiction analysis, writing/discussion prompts and multimedia projects. Browse our entire lesson plan collection \u003ca href=\"https://ww2.kqed.org/lowdown/category/lesson-plans-and-guides/\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\n\u003cul>\n\u003cli>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/08/The-Anatomy-of-a-Political-Ad-lesson-plan-2.pdf\" target=\"_blank\" rel=\"noopener\">Anatomy of a political ad lesson plan (PDF)\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/08/The-Anatomy-of-a-Political-Ad-graphic-organizer-1.pdf\" target=\"_blank\" rel=\"noopener\">Political ads graphic organizer\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003c/div>\n\u003cp>So brace yourself for that last inescapable flood of campaign commercials.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>But it wasn't always like this.\u003c/p>\n\u003cp>In 1948 less than one percent of U.S. homes had TVs. By 1954 - a mere six years later - more than half of all American's had a boob-tube in the house. By 1958, that rate had soared to over 80 percent, and today hovers at about 97 percent.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>That's according to University of Wisconsin Journalism Professor \u003ca href=\"http://www.lib.niu.edu/1993/ihy930341.html\" target=\"_blank\" rel=\"noopener\">James L. Baughman\u003c/a>, who documents the rapid rise of TV in American life. \"No other household technology,\" he writes, \"not the telephone or indoor plumbing, had ever spread so rapidly into so many homes.\"\u003c/p>\n\u003cp>It didn't take political campaigns long to catch on to the enormous potential this new technology offered: a green light to instantly infiltrate the living rooms of millions of Americans, more directly, personally, and visually than ever before.\u003c/p>\n\u003cp>The very first televised campaign ads were launched in the 1952 presidential race. Leading the charge was Republican candidate Dwight D. Eisenhower (and his running mate Richard Nixon). The campaign spent roughly $1.5 million on ads, twice that of Democratic opponent Adlai Stevenson. The first series of spot ads, called \u003ca href=\"http://www.livingroomcandidate.org/commercials/1952\" target=\"_blank\" rel=\"noopener\">\"Eisenhower Answers America,\" \u003c/a>featured a seemingly average citizen asking a laughably scripted, leading question, to which Eisenhower frankly responded, staring directly into the camera, utterly devoid of emotion or charisma. The campaign soon followed up with the now legendary \"I Like Ike\" animation, which gave the candidate a major edge in the race.\u003c/p>\n\u003cp>\u003ca href=\"http://www.livingroomcandidate.org\" target=\"_blank\" rel=\"noopener\">The Living Room Candidate\u003c/a>, a project of the Museum of the Moving Image, is an impressively thorough and well curated repository of presidential campaign ads in every election since 1952. Here are 10 of the heaviest hitters (note the wide variations between negative/fear-inducing and euphorically positive):\u003c/p>\n\u003ch4>\u003cstrong>Dwight D. Eisenhower's \"Ike for President\" (1952)\u003c/strong>\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Y9RAxAgksSE'\n title='//www.youtube.com/embed/Y9RAxAgksSE'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>This seemingly quaint commercial helped Eisenhower trounce his Democratic opponent Adlai Stevenson. The first Republican to win the White House in 20 years, Eisenhower got 83 percent of the electoral vote.\u003c/p>\n\u003ch4>John F. Kennedy's \"Kennedy For Me\" (1960)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/OldTwzN7hKk'\n title='//www.youtube.com/embed/OldTwzN7hKk'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>At 43, John F. Kennedy was to become the youngest elected candidate in U.S. history. Attacked by his opponent Richard Nixon as inexperienced, this jingle ad helped turn Kennedy's youth into an asset, someone who is “old enough to know and young enough to do.”\u003c/p>\n\u003cp>Kennedy won with 56 percent of the electoral vote.\u003c/p>\n\u003ch4>Lyndon B. Johnson's \"Daisy Girl\" (1964)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/dDTBnsqxZ3k'\n title='//www.youtube.com/embed/dDTBnsqxZ3k'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Part of Lyndon B. Johnson's 1964 re-election bid, in the midst of the Cold War, this ad is among the most famous campaign commercials of all time. It ran only once, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. But that was enough to scare the pants off an already skittish electorate, by painting his Republican opponent, Barry Goldwater, as a dangerous right-wing extremist who'd bring the world to the brink of disaster.\u003c/p>\n\u003cp>Johnson won the election with 90 percent of the electoral vote.\u003c/p>\n\u003ch4>Hubert H. Humphrey's \"Laughter\" (1968)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Qwk_epMblW4'\n title='//www.youtube.com/embed/Qwk_epMblW4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Although Democrat Hubert H. Humphrey ended up losing the 1968 presidential race to Richard Nixon, this ad still packed a punch by portraying Spiro Agnew, Nixon's relatively unknown running mate, as a political neophyte, so inexperienced as to be, literally, laughable. The ad was created by Tony Schwartz, who also made Johnson's \"Daisy\" ad.\u003c/p>\n\u003cp>Nixon still beat Humphrey, with nearly 56 percent of the electoral vote.\u003c/p>\n\u003ch4>Richard Nixon's \"McGovern Defense\" (1972)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/qVcFUIXEDZ8'\n title='//www.youtube.com/embed/qVcFUIXEDZ8'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>This ad aired during Richard Nixon's re-election bid against Democratic challenger George McGovern in 1972. With the U.S. military still deeply engaged in the Vietnam War, Nixon's campaign sought to portray Democrats as weak on national defense, with policies that would place the nation in peril. It was sponsored by a group called \"Democrats for Nixon.\"\u003c/p>\n\u003cp>Nixon won with a whopping 97 percent of the electoral vote.\u003c/p>\n\u003ch4>Ronald Reagan's \"Morning In America\" (1984)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/EU-IBF8nwSY'\n title='//www.youtube.com/embed/EU-IBF8nwSY'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Part of a series of 1984 Reagan campaign ads collectively known as \"Morning in America,\" this commercial effectively highlights idyllic scenes of productivity and suburban life to suggest that President Reagan had successfully restored American optimism and revived the economy from the prolonged period of high inflation and unemployment that had persisted under his Democratic predecessor Jimmy Carter. The ads helped Reagan handily defeat his Democratic opponent Walter Mondale, with 98 percent of the electoral vote.\u003c/p>\n\u003ch4>George H.W. Bush's \"Revolving Door\" (1988)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/PmwhdDv8VrM'\n title='//www.youtube.com/embed/PmwhdDv8VrM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>This crushing ad attacked a program that Democratic presidential challenger Michael Dukakis had supported while he was governor of Massachusetts, allowing prisoners to be released on weekend furloughs. The ad capitalized on the case of Willie Horton, a Massachusetts state prison inmate and one of the program's participants, who in 1987 raped a woman while on weekend furlough. The black-and-white ad successfully cast doubt on Dukakis' ability to govern and protect public safety, striking a major blow to his campaign.\u003c/p>\n\u003cp>Bush won with 80 percent of the electoral vote.\u003c/p>\n\u003ch4>Bill Clinton's \"Man From Hope\" (1992)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Xq_x3JUwrU0'\n title='//www.youtube.com/embed/Xq_x3JUwrU0'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>An edited down version of a much longer biographical film shown at the 1992 Democratic Convention, this commercial widely considered among the most compelling biographical ads ever made. Emphasizing Clinton's small town roots it conveys the candidate's strong work ethic, wisdom and sense of humanity.\u003c/p>\n\u003cp>Clinton defeated Republican incumbent George H.W. Bush with 69 percent of the electoral vote.\u003c/p>\n\u003ch4>George W. Bush's \"Windsurfing\" (2004)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/pbdzMLk9wHQ'\n title='//www.youtube.com/embed/pbdzMLk9wHQ'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The most effective and memorable ad of the 2004 election, this drove home the Bush campaign's consistent allegation that Democratic challenger John Kerry was a “flip-flopper” who merely tailed the political winds.\u003c/p>\n\u003cp>Bush won with 53 percent of the electoral vote.\u003c/p>\n\u003ch4>Barack Obama's \"Yes We Can\" Web Ad (2008)\u003c/h4>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/jjXyqcx-mYY'\n title='//www.youtube.com/embed/jjXyqcx-mYY'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Among the most unconventional campaign ads to date, this was only available on the web. Produced by Will.i.am of The Black Eyed Peas and Jesse Dylan (Bob Dylan's son), the ad put music to Obama's New Hampshire primary concession speech (after he lost the state to Hilary Clinton). It features a succession of over 30 celebrity performers singing his words. First posted on YouTube, the video quickly went viral, with over 26 million views in just a few days. It led to an online fundraising boom and a new wave of momentum for Obama's campaign.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
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"officialWebsiteLink": "/californiareport",
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"order": 8
},
"link": "/californiareport",
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},
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"id": "californiareportmagazine",
"title": "The California Report Magazine",
"tagline": "Your state, your stories",
"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
"airtime": "FRI 4:30pm-5pm, 6:30pm-7pm, 11pm-11:30pm",
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"officialWebsiteLink": "/californiareportmagazine",
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"order": 10
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz",
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},
"city-arts": {
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"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/cityartsandlecture-300x300.jpg",
"officialWebsiteLink": "https://www.cityarts.net/",
"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
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"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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"rss": "https://www.cityarts.net/feed/"
}
},
"closealltabs": {
"id": "closealltabs",
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"info": "Close All Tabs breaks down how digital culture shapes our world through thoughtful insights and irreverent humor.",
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"officialWebsiteLink": "/podcasts/closealltabs",
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"order": 1
},
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"meta": {
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
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"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
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},
"fresh-air": {
"id": "fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
"title": "Hidden Brain",
"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
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"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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"rss": "https://feeds.megaphone.fm/KQINC2275451163"
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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},
"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"source": "WaitWhat"
},
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"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
"site": "news",
"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
"apple": "https://podcasts.apple.com/podcast/id1567098962",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"rss": "https://feeds.npr.org/510360/podcast.xml"
}
},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
"meta": {
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"source": "wnyc"
},
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