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"title": "Flat Matt, Falling Lemons and Digital Dolly: The 2021 Super Bowl Ads",
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"content": "\u003cp>\u003cstrong>Updated at 8:30am ET\u003c/strong>\u003c/p>\n\u003cp>If you saw Bud Light’s “Legends” ad during the Super Bowl—the one featuring everyone from Cedric the Entertainer to Post Malone in an \u003cem>Avengers: Endgame\u003c/em>-style gathering of the brand’s biggest stars—this element stood out like the Bud Knight at a square dance.\u003c/p>\n\u003cp>No masks. No social distancing. No signs at all of the pandemic as a gang of beloved mascots crowded together to make sure football fans have their Bud Light on Super Bowl Sunday.\u003c/p>\n\u003cp>“We did talk about, ‘Should everyone be wearing a mask [in the spot]?’ ” said Andy Goeler, vice president of marketing for Bud Light, when I talked to him well before the game. “But we felt the spot was a bit surreal and we had the ability to not have people wearing masks and kind of [avoid] reminding people of the time we’re in.”\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=zFfsO49AfzI\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>That sort of escapism stood out in the flood of commercials airing in the Super Bowl, priced up to $5.5 million for 30 seconds of airtime. Aside from a few spots, including ads from Ford and Bass Pro Shops, most commercials tiptoed around references to the pandemic, lockdowns or political instability, as if America was still a little too brittle to really face the conversation.\u003c/p>\n\u003cp>Still, despite that avoidance, the roster of Super Bowl ads never seemed to really cut loose in celebration. John Travolta dancing awkwardly on TikTok; Anthony Anderson playing touch football with his mom; a CGI Samuel L. Jackson getting swallowed up by a fish—too many of the moments felt weird and self-conscious, unsure of how to make a nation laugh quite yet.\u003c/p>\n\u003cp>In an inspired bit of head-fakery, some brands drew big headlines for opting out of ads inside the Big Game—like Budweiser and Pepsi—but they still found other ways to stay in. Budweiser’s parent company, Anheuser Busch, bankrolled commercials promoting itself and brands like Bud Light and Michelob Ultra; Pepsi famously sponsors the halftime show. What else would you expect from TV’s biggest showcase for marketing and spin?\u003c/p>\n\u003cp>I didn’t have space to dissect all the ads I found entertaining—including spots featuring Daveed Diggs and the Muppets from \u003cem>Sesame Street\u003c/em> for DoorDash and Mike Myers recreating \u003cem>Wayne’s World\u003c/em> with Dana Carvey and Cardi B for Uber Eats. But here’s my roster featuring some of the coolest, weirdest, most telling advertising moments of the evening.\u003c/p>\n\u003cp>\u003cstrong>Best use of a celebrity brand: Rocket Mortgage’s “Certain Is Better” \u003c/strong>[aside postid='arts_13873945']\u003c/p>\n\u003cp>For my money, this was the funniest ad of the night, featuring gonzo \u003cem>Saturday Night Live\u003c/em> alum Tracy Morgan showing a hapless couple buying a home how being “pretty sure” about something isn’t as good as knowing for sure. He gets the dad in a fight with musclebound superstar Dave Bautista (“I’m pretty sure you could take Bautista down,” Morgan tells the dad before he gets knocked out) and shoves the family out of an airplane wearing backpacks saying, “I’m pretty sure these are parachutes.” Best of all, the company had two ads featuring Morgan tormenting two different families, airing at different points during the game.\u003c/p>\n\u003cp>\u003cstrong>Worst hypocrisy from a sports league: The NFL’s “Inspire Change”\u003c/strong>\u003c/p>\n\u003cp>The ad itself is inspiring, featuring quotes from former San Diego Chargers running back LaDainian Tomlinson’s Hall of Fame speech, played over images of civil rights protests and a graphic noting that the NFL is giving $250 million to fight systemic racism. But the league still hasn’t apologized or publicly made amends with Colin Kaepernick, the onetime San Francisco 49ers quarterback whose kneeling during the National Anthem starting in 2016 to call attention to police brutality ignited a huge controversy. Kaepernick became a free agent and remains unsigned by any team, while the NFL tries to pose like an ally, avoiding any memory that it failed to support a player actually trying to fight systemic racism when it really mattered.\u003c/p>\n\u003cp>\u003cstrong>Most desperate use of an iconic rock star: Jeep’s “The Middle”\u003c/strong>\u003c/p>\n\u003cp>We see his worn cowboy boots and hear his rough-hewn voice before we see him. But there’s no mistaking Bruce Springsteen’s world-weary words as he pleads with viewers to “come meet here in the middle.” Decked out in a simple coat, driving around an old Jeep, Springsteen conjures every ounce of his working-class hero legend to deliver a message aimed at bringing left and right together one month after a group of Trump supporters stormed the Capitol building. “We just have to remember the very soil we stand on is common ground,” he intones, driving through deserted rural areas and a snow-covered city center. Well-meaning as this message is, it feels less like an inspiring call to unity than an unsure plea for sanity at a time when it is tough to know if anyone is really listening.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=D2XYH-IEvhI\u003c/p>\n\u003cp>\u003cstrong>Best promotion of a Wall Street insurgency: Robinhood’s “We Are All Investors”\u003c/strong>\u003c/p>\n\u003cp>Yup, the stock trading app that helped fuel the takedown of Wall Street hedge funds over investments in GameStop has a curiously timed Super Bowl ad encouraging average folks to get into the stock market. Amid shots of a woman dyeing her hair pink and cowboy hat-wearing seniors sharing a joke at a bar, an announcer asks, “Don’t think you’re an investor?” Couldn’t help thinking it would have been cooler if they had asked, “Want to stick it to The Man while helping the Average Joe take over the stock market?” I would have signed up for \u003cem>that\u003c/em>.\u003c/p>\n\u003cp>\u003cstrong>Most troubling ode to the side hustle: Squarespace’s “5 to 9”\u003c/strong>\u003c/p>\n\u003cp>Much as we all love Dolly Parton, she may have crossed a line on this one, retooling her upbeat hit about surviving the workday, “9-to-5,” into a chirpy take on the depressing reality of modern workplaces. It’s a trippy tribute to those who use the website-building company Squarespace to promote the side business they really care about when the clock strikes 5 p.m. on their soul-crushing day job. Awesome as it is to see a computer-generated Dolly winking from a magazine cover during the spot, you also wonder: Is it appropriate to make some people’s desperate need for a side job look so fun?\u003c/p>\n\u003cp>\u003cstrong>Most bizarre use of a celebrity, Part 1: Tide’s “The Jason Alexander Hoodie”\u003c/strong>\u003c/p>\n\u003cp>For some reason, a young man has a hoodie emblazoned with the face of \u003cem>Seinfeld \u003c/em>alum Jason Alexander, which grimaces and changes expression every time the kid wears him while doing something messy or disgusting, like washing a car or taking out the trash. Besides being an odd, clumsy showcase for CGI technology, it fails to answer a central question: Why would any kid constantly wear a sweatshirt featuring the co-star from a sitcom that left TV more than 20 years ago?\u003c/p>\n\u003cp>\u003cstrong>Best reference to the pandemic that doesn’t mention the pandemic: Bud Light’s “Last Year’s Lemons”\u003c/strong>\u003c/p>\n\u003cp>Pronouncing 2020 “a lemon of a year,” Bud Light promotes its seltzer lemonade with a spot that shows people getting knocked over, people chased out of ballparks and airports, and weddings ruined by a mysterious deluge of lemons pouring from the sky. Of course, the friends who are musing about this terrible 2020 are gathered at a backyard barbecue, no masks in sight, surrounded by people at what looks like a party. Way to have your cake—nodding to a mysterious event that canceled air travel, professional sports and family gatherings—without actually uttering the word “pandemic” or showing a single face covering (or telling us what seltzer lemonade actually is). That’s masterful marketing.\u003c/p>\n\u003cp>\u003cstrong>Most bizarre use of a celebrity, Part 2: Doritos’ “Flat Matthew”\u003c/strong>\u003c/p>\n\u003cp>After the year we’ve all just had, it irritated me a bit to see hunky, successful movie star Matthew McConaughey moping around, looking (and feeling) flat as a cardboard cutout until he eats the new Doritos 3D Crunch and pops back to full size—inside a vending machine. (I’m thinking maybe it was the check from PepsiCo’s Frito Lay that helped him feel better?) As if a guy with abs like that would get anywhere near something so obviously fattening. Mindy Kaling’s look of impatient bewilderment in the spot, sitting across from McConaughey while he mopes during an appearance on \u003cem>Jimmy Kimmel Live!\u003c/em>, made my week.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=MpL1ci08p60\u003c/p>\n\u003cp>\u003cstrong>Most likely to make you ask, “Is this safe?”: Inspiration4’s “Join Us”\u003c/strong>\u003c/p>\n\u003cp>Elon Musk’s ambitious plan to send four civilians into space has left two spots open for U.S. citizens who embody the ideals of “prosperity” and “generosity.” This spot encourages viewers to head to a website, inspiration4.com, where they can enter a sweepstakes to be selected for one of those two spots. As the spot played, I couldn’t help thinking: Isn’t there a better, more scientific, \u003cem>safer\u003c/em> way to choose crew members for a spaceflight than the method used by Publishers Clearing House?\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>This story was edited for radio by Nina Gregory and adapted for the Web by Petra Mayer.\u003c/em>\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Flat+Matt%2C+Falling+Lemons+And+Digital+Dolly%3A+The+2021+Super+Bowl+Ads&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n",
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"excerpt": "Super Bowl LV was Sunday and a lot of viewers tuned in for the over-the-top ads. Bud Light and Robinhood were standouts.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Updated at 8:30am ET\u003c/strong>\u003c/p>\n\u003cp>If you saw Bud Light’s “Legends” ad during the Super Bowl—the one featuring everyone from Cedric the Entertainer to Post Malone in an \u003cem>Avengers: Endgame\u003c/em>-style gathering of the brand’s biggest stars—this element stood out like the Bud Knight at a square dance.\u003c/p>\n\u003cp>No masks. No social distancing. No signs at all of the pandemic as a gang of beloved mascots crowded together to make sure football fans have their Bud Light on Super Bowl Sunday.\u003c/p>\n\u003cp>“We did talk about, ‘Should everyone be wearing a mask [in the spot]?’ ” said Andy Goeler, vice president of marketing for Bud Light, when I talked to him well before the game. “But we felt the spot was a bit surreal and we had the ability to not have people wearing masks and kind of [avoid] reminding people of the time we’re in.”\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/zFfsO49AfzI'\n title='//www.youtube.com/embed/zFfsO49AfzI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>That sort of escapism stood out in the flood of commercials airing in the Super Bowl, priced up to $5.5 million for 30 seconds of airtime. Aside from a few spots, including ads from Ford and Bass Pro Shops, most commercials tiptoed around references to the pandemic, lockdowns or political instability, as if America was still a little too brittle to really face the conversation.\u003c/p>\n\u003cp>Still, despite that avoidance, the roster of Super Bowl ads never seemed to really cut loose in celebration. John Travolta dancing awkwardly on TikTok; Anthony Anderson playing touch football with his mom; a CGI Samuel L. Jackson getting swallowed up by a fish—too many of the moments felt weird and self-conscious, unsure of how to make a nation laugh quite yet.\u003c/p>\n\u003cp>In an inspired bit of head-fakery, some brands drew big headlines for opting out of ads inside the Big Game—like Budweiser and Pepsi—but they still found other ways to stay in. Budweiser’s parent company, Anheuser Busch, bankrolled commercials promoting itself and brands like Bud Light and Michelob Ultra; Pepsi famously sponsors the halftime show. What else would you expect from TV’s biggest showcase for marketing and spin?\u003c/p>\n\u003cp>I didn’t have space to dissect all the ads I found entertaining—including spots featuring Daveed Diggs and the Muppets from \u003cem>Sesame Street\u003c/em> for DoorDash and Mike Myers recreating \u003cem>Wayne’s World\u003c/em> with Dana Carvey and Cardi B for Uber Eats. But here’s my roster featuring some of the coolest, weirdest, most telling advertising moments of the evening.\u003c/p>\n\u003cp>\u003cstrong>Best use of a celebrity brand: Rocket Mortgage’s “Certain Is Better” \u003c/strong>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>For my money, this was the funniest ad of the night, featuring gonzo \u003cem>Saturday Night Live\u003c/em> alum Tracy Morgan showing a hapless couple buying a home how being “pretty sure” about something isn’t as good as knowing for sure. He gets the dad in a fight with musclebound superstar Dave Bautista (“I’m pretty sure you could take Bautista down,” Morgan tells the dad before he gets knocked out) and shoves the family out of an airplane wearing backpacks saying, “I’m pretty sure these are parachutes.” Best of all, the company had two ads featuring Morgan tormenting two different families, airing at different points during the game.\u003c/p>\n\u003cp>\u003cstrong>Worst hypocrisy from a sports league: The NFL’s “Inspire Change”\u003c/strong>\u003c/p>\n\u003cp>The ad itself is inspiring, featuring quotes from former San Diego Chargers running back LaDainian Tomlinson’s Hall of Fame speech, played over images of civil rights protests and a graphic noting that the NFL is giving $250 million to fight systemic racism. But the league still hasn’t apologized or publicly made amends with Colin Kaepernick, the onetime San Francisco 49ers quarterback whose kneeling during the National Anthem starting in 2016 to call attention to police brutality ignited a huge controversy. Kaepernick became a free agent and remains unsigned by any team, while the NFL tries to pose like an ally, avoiding any memory that it failed to support a player actually trying to fight systemic racism when it really mattered.\u003c/p>\n\u003cp>\u003cstrong>Most desperate use of an iconic rock star: Jeep’s “The Middle”\u003c/strong>\u003c/p>\n\u003cp>We see his worn cowboy boots and hear his rough-hewn voice before we see him. But there’s no mistaking Bruce Springsteen’s world-weary words as he pleads with viewers to “come meet here in the middle.” Decked out in a simple coat, driving around an old Jeep, Springsteen conjures every ounce of his working-class hero legend to deliver a message aimed at bringing left and right together one month after a group of Trump supporters stormed the Capitol building. “We just have to remember the very soil we stand on is common ground,” he intones, driving through deserted rural areas and a snow-covered city center. Well-meaning as this message is, it feels less like an inspiring call to unity than an unsure plea for sanity at a time when it is tough to know if anyone is really listening.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/D2XYH-IEvhI'\n title='//www.youtube.com/embed/D2XYH-IEvhI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Best promotion of a Wall Street insurgency: Robinhood’s “We Are All Investors”\u003c/strong>\u003c/p>\n\u003cp>Yup, the stock trading app that helped fuel the takedown of Wall Street hedge funds over investments in GameStop has a curiously timed Super Bowl ad encouraging average folks to get into the stock market. Amid shots of a woman dyeing her hair pink and cowboy hat-wearing seniors sharing a joke at a bar, an announcer asks, “Don’t think you’re an investor?” Couldn’t help thinking it would have been cooler if they had asked, “Want to stick it to The Man while helping the Average Joe take over the stock market?” I would have signed up for \u003cem>that\u003c/em>.\u003c/p>\n\u003cp>\u003cstrong>Most troubling ode to the side hustle: Squarespace’s “5 to 9”\u003c/strong>\u003c/p>\n\u003cp>Much as we all love Dolly Parton, she may have crossed a line on this one, retooling her upbeat hit about surviving the workday, “9-to-5,” into a chirpy take on the depressing reality of modern workplaces. It’s a trippy tribute to those who use the website-building company Squarespace to promote the side business they really care about when the clock strikes 5 p.m. on their soul-crushing day job. Awesome as it is to see a computer-generated Dolly winking from a magazine cover during the spot, you also wonder: Is it appropriate to make some people’s desperate need for a side job look so fun?\u003c/p>\n\u003cp>\u003cstrong>Most bizarre use of a celebrity, Part 1: Tide’s “The Jason Alexander Hoodie”\u003c/strong>\u003c/p>\n\u003cp>For some reason, a young man has a hoodie emblazoned with the face of \u003cem>Seinfeld \u003c/em>alum Jason Alexander, which grimaces and changes expression every time the kid wears him while doing something messy or disgusting, like washing a car or taking out the trash. Besides being an odd, clumsy showcase for CGI technology, it fails to answer a central question: Why would any kid constantly wear a sweatshirt featuring the co-star from a sitcom that left TV more than 20 years ago?\u003c/p>\n\u003cp>\u003cstrong>Best reference to the pandemic that doesn’t mention the pandemic: Bud Light’s “Last Year’s Lemons”\u003c/strong>\u003c/p>\n\u003cp>Pronouncing 2020 “a lemon of a year,” Bud Light promotes its seltzer lemonade with a spot that shows people getting knocked over, people chased out of ballparks and airports, and weddings ruined by a mysterious deluge of lemons pouring from the sky. Of course, the friends who are musing about this terrible 2020 are gathered at a backyard barbecue, no masks in sight, surrounded by people at what looks like a party. Way to have your cake—nodding to a mysterious event that canceled air travel, professional sports and family gatherings—without actually uttering the word “pandemic” or showing a single face covering (or telling us what seltzer lemonade actually is). That’s masterful marketing.\u003c/p>\n\u003cp>\u003cstrong>Most bizarre use of a celebrity, Part 2: Doritos’ “Flat Matthew”\u003c/strong>\u003c/p>\n\u003cp>After the year we’ve all just had, it irritated me a bit to see hunky, successful movie star Matthew McConaughey moping around, looking (and feeling) flat as a cardboard cutout until he eats the new Doritos 3D Crunch and pops back to full size—inside a vending machine. (I’m thinking maybe it was the check from PepsiCo’s Frito Lay that helped him feel better?) As if a guy with abs like that would get anywhere near something so obviously fattening. Mindy Kaling’s look of impatient bewilderment in the spot, sitting across from McConaughey while he mopes during an appearance on \u003cem>Jimmy Kimmel Live!\u003c/em>, made my week.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/MpL1ci08p60'\n title='//www.youtube.com/embed/MpL1ci08p60'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Most likely to make you ask, “Is this safe?”: Inspiration4’s “Join Us”\u003c/strong>\u003c/p>\n\u003cp>Elon Musk’s ambitious plan to send four civilians into space has left two spots open for U.S. citizens who embody the ideals of “prosperity” and “generosity.” This spot encourages viewers to head to a website, inspiration4.com, where they can enter a sweepstakes to be selected for one of those two spots. As the spot played, I couldn’t help thinking: Isn’t there a better, more scientific, \u003cem>safer\u003c/em> way to choose crew members for a spaceflight than the method used by Publishers Clearing House?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>This story was edited for radio by Nina Gregory and adapted for the Web by Petra Mayer.\u003c/em>\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Flat+Matt%2C+Falling+Lemons+And+Digital+Dolly%3A+The+2021+Super+Bowl+Ads&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>The country’s newest literary superstar, 22-year-old poet \u003ca href=\"https://www.theamandagorman.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Amanda Gorman\u003c/a>, is going to be showcased at an event more often associated with beer, chicken wings and Cheetos: Super Bowl LV.\u003c/p>\n\u003cp>Gorman, the country’s first National Youth Poet Laureate, dazzled viewers with her recitation of her poem “The Hill We Climb” at President Biden’s inauguration this month, and the video of her performance has gone viral. She will be reciting at the Super Bowl pre-show on Feb. 7, before the Kansas City Chiefs play the Tampa Bay Buccaneers.\u003c/p>\n\u003cp>Gorman could reach far more Americans through her appearance at the Super Bowl than she did during Inauguration Day: viewership for the football game in 2020 peaked at \u003ca href=\"https://www.cbssports.com/nfl/news/2020-super-bowl-ratings-revealed-chiefs-49ers-ranks-as-the-11th-most-watched-show-in-tv-history/\" target=\"_blank\" rel=\"noopener noreferrer\">99.9 million\u003c/a>—by contrast, President Biden’s inauguration—which was one of the most-watched in American history—drew \u003ca href=\"https://apnews.com/article/joe-biden-donald-trump-new-york-ronald-reagan-television-cebdb622a8d8e93fd01f4820d559c9d3\" target=\"_blank\" rel=\"noopener noreferrer\">33.8 million\u003c/a> viewers.\u003c/p>\n\u003cp>Her new poem will honor \u003ca href=\"https://www.pbs.org/newshour/arts/amanda-gorman-to-read-poem-at-super-bowl\" target=\"_blank\" rel=\"noopener noreferrer\">three Americans\u003c/a>—Los Angeles educator Trimaine Davis, Florida nurse manager Suzie Dorner and Pittsburgh-based James Martin, a Marine veteran who volunteers with the Wounded Warrior Project and who has taken in local kids facing issues at home—for their work during the coronavirus pandemic. The three have also been named honorary captains for the Super Bowl by the NFL. [aside postid='arts_13863975']\u003c/p>\n\u003cp>It’s unclear if Gorman’s invitation came directly from the NFL or from Jay-Z, whose Roc Nation entertainment company \u003ca href=\"https://www.npr.org/2019/08/22/753387025/jay-z-roc-nation-nfl-partnership-colin-kaepernick\" target=\"_blank\" rel=\"noopener noreferrer\">formed a partnership\u003c/a> with the football league last year to help amp up its social justice profile in the aftermath of the controversy surrounding former San Francisco 49ers quarterback Colin Kaepernick and his activism.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>It’s been a big week for Gorman, who is the the youngest poet in presidential inauguration history. Not only did she announce her Super Bowl performance, but she also nabbed a modeling contract with one of the world’s top modeling agencies, \u003ca href=\"https://twitter.com/IMGmodels/status/1354110297678770177?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">IMG\u003c/a> (as did Vice President Harris’ stepdaughter \u003ca href=\"https://www.cnn.com/style/article/ella-emhoff-img-models/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ella Emhoff\u003c/a>). [aside postid='arts_13891604']\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Gorman is also enjoying massive presales for three upcoming books being published by Penguin Random House, including a collection of her work called \u003cem>The Hill We Climb and Other Poems \u003c/em>and a children’s book entitled \u003cem>Change Sings\u003c/em>, both of which are scheduled to be published on Sept. 21. A collectible edition of her inauguration poem will be published on March 16. Penguin Random House has announced that each of the three books will have a whopping initial publishing run of 1 million copies—putting her work in the same sales league as titles in Lemony Snicket’s \u003cem>A Series of Unfortunate Events.\u003c/em>\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Amanda+Gorman+%E2%80%94+And+Poetry+%E2%80%94+Will+Be+Part+Of+Super+Bowl+LV&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The country’s newest literary superstar, 22-year-old poet \u003ca href=\"https://www.theamandagorman.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Amanda Gorman\u003c/a>, is going to be showcased at an event more often associated with beer, chicken wings and Cheetos: Super Bowl LV.\u003c/p>\n\u003cp>Gorman, the country’s first National Youth Poet Laureate, dazzled viewers with her recitation of her poem “The Hill We Climb” at President Biden’s inauguration this month, and the video of her performance has gone viral. She will be reciting at the Super Bowl pre-show on Feb. 7, before the Kansas City Chiefs play the Tampa Bay Buccaneers.\u003c/p>\n\u003cp>Gorman could reach far more Americans through her appearance at the Super Bowl than she did during Inauguration Day: viewership for the football game in 2020 peaked at \u003ca href=\"https://www.cbssports.com/nfl/news/2020-super-bowl-ratings-revealed-chiefs-49ers-ranks-as-the-11th-most-watched-show-in-tv-history/\" target=\"_blank\" rel=\"noopener noreferrer\">99.9 million\u003c/a>—by contrast, President Biden’s inauguration—which was one of the most-watched in American history—drew \u003ca href=\"https://apnews.com/article/joe-biden-donald-trump-new-york-ronald-reagan-television-cebdb622a8d8e93fd01f4820d559c9d3\" target=\"_blank\" rel=\"noopener noreferrer\">33.8 million\u003c/a> viewers.\u003c/p>\n\u003cp>Her new poem will honor \u003ca href=\"https://www.pbs.org/newshour/arts/amanda-gorman-to-read-poem-at-super-bowl\" target=\"_blank\" rel=\"noopener noreferrer\">three Americans\u003c/a>—Los Angeles educator Trimaine Davis, Florida nurse manager Suzie Dorner and Pittsburgh-based James Martin, a Marine veteran who volunteers with the Wounded Warrior Project and who has taken in local kids facing issues at home—for their work during the coronavirus pandemic. The three have also been named honorary captains for the Super Bowl by the NFL. \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It’s unclear if Gorman’s invitation came directly from the NFL or from Jay-Z, whose Roc Nation entertainment company \u003ca href=\"https://www.npr.org/2019/08/22/753387025/jay-z-roc-nation-nfl-partnership-colin-kaepernick\" target=\"_blank\" rel=\"noopener noreferrer\">formed a partnership\u003c/a> with the football league last year to help amp up its social justice profile in the aftermath of the controversy surrounding former San Francisco 49ers quarterback Colin Kaepernick and his activism.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It’s been a big week for Gorman, who is the the youngest poet in presidential inauguration history. Not only did she announce her Super Bowl performance, but she also nabbed a modeling contract with one of the world’s top modeling agencies, \u003ca href=\"https://twitter.com/IMGmodels/status/1354110297678770177?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">IMG\u003c/a> (as did Vice President Harris’ stepdaughter \u003ca href=\"https://www.cnn.com/style/article/ella-emhoff-img-models/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ella Emhoff\u003c/a>). \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Gorman is also enjoying massive presales for three upcoming books being published by Penguin Random House, including a collection of her work called \u003cem>The Hill We Climb and Other Poems \u003c/em>and a children’s book entitled \u003cem>Change Sings\u003c/em>, both of which are scheduled to be published on Sept. 21. A collectible edition of her inauguration poem will be published on March 16. Penguin Random House has announced that each of the three books will have a whopping initial publishing run of 1 million copies—putting her work in the same sales league as titles in Lemony Snicket’s \u003cem>A Series of Unfortunate Events.\u003c/em>\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Amanda+Gorman+%E2%80%94+And+Poetry+%E2%80%94+Will+Be+Part+Of+Super+Bowl+LV&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n\u003c/div>\u003c/p>",
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"title": "Hank Aaron, Baseball's Legendary Slugger, Dies At 86",
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"content": "\u003cp>Hank Aaron, seen as a hero for shattering Babe Ruth’s home run record and also for his longtime advocacy for civil rights, has died. “Hammerin’ Hank” was 86. The Atlanta Braves \u003ca href=\"https://twitter.com/Braves/status/1352650753920430083\">confirmed his death\u003c/a> on Friday.\u003c/p>\n\u003cp>“We are absolutely devastated by the passing of our beloved Hank. He was a beacon for our organization first as a player, then with player development, and always with our community efforts,” Braves chairman Terry McGuirk \u003ca href=\"https://www.mlb.com/braves/news/hank-aaron-baseball-legend-dies\">said\u003c/a>.\u003c/p>\n\u003cp>Because of his skill and power at the plate — Aaron batted in more than 100 runs in a season in three decades — Major League Baseball named its award for the best offensive player after him.\u003c/p>\n\u003cp>Aaron started his career in 1954, playing for the Milwaukee Braves. The franchise moved to Atlanta for the 1966 season, and that’s where Aaron broke Ruth’s hallowed record by hitting his 715th home run in 1974. \u003c/p>\n\u003cp>In his call of Aaron’s history-making hit, sportscaster Vin Scully said, “What a marvelous moment for baseball, what a marvelous moment for Atlanta and the state of Georgia, what a marvelous moment for the country and the world.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>https://youtu.be/QjqYThEVoSQ\u003c/p>\n\u003cp>“A Black man is getting a standing ovation in the Deep South for breaking a record of an all-time baseball idol,” Scully added. “And it is a great moment for all of us – and particularly for Henry Aaron.”\u003c/p>\n\u003cp>Scully noted that in addition to his Braves teammates, Aaron’s mother and father ran to meet him at home plate.\u003c/p>\n\u003cp>Known for his stoic public demeanor — and also for being a proud competitor — Aaron faced immense pressure as he strove to surpass Ruth’s hallowed home run record that dated to the 1930s. He also faced a racial backlash. \u003c/p>\n\u003cp>As a Black man who was threatening to put his name above the iconic Ruth in the record books, Aaron received enough hate mail and threats that his family was protected by the FBI. \u003c/p>\n\u003cp>“Y’know it wasn’t a very happy time,” his Atlanta teammate and friend Dusty Baker \u003ca href=\"https://www.npr.org/templates/story/story.php?storyId=12295346\">told NPR\u003c/a>. “It wasn’t nearly as happy as it should’ve been.”\u003c/p>\n\u003cp>When Aaron headed to the plate where he would make history, Baker recalled him saying, “I’m tired of this, I’m gonna get it over with.”\u003c/p>\n\u003cp>In addition to his phenomenal ability on a baseball field, Aaron was famous for advocating for civil rights. He often used his own life story — he went from being born poor in the South to receiving the Presidential Medal of Freedom — to discuss the challenges of overcoming racial inequality. \u003c/p>\n\u003cp>“We have moved in the right direction, and there have been improvements, but we still have a long ways to go in the country,” Aaron \u003ca href=\"https://www.usatoday.com/story/sports/mlb/2014/04/07/hank-aaron-40th-anniversary-of-715-home-run-babe-ruth/7432225/?sf24769494=1\">said in 2014\u003c/a>. “The bigger difference is that back then they had hoods. Now they have neckties and starched shirts.”\u003c/p>\n\u003cp>Aaron began his pro career in the Negro League. When he joined the Braves organization, he played for a minor league team in Florida, becoming one of the first Black players to break the color barrier in the South.\u003c/p>\n\u003cp>Aaron retired in 1976, after hitting 755 home runs during his pro career. That mark stood for more than 30 years, before Barry Bonds set a new record. Bonds finished his career with 762 home runs.\u003c/p>\n\u003cp>Aaron hit .305 over his career, accounting for 2,297 runs batted in and 6,856 total bases — both of which remain all-time records. After his retirement, the widely respected player became an executive for the Atlanta Braves. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>His death comes as the Braves organization and its fans are mourning the loss of \u003ca href=\"https://www.npr.org/2021/01/20/958652984/hall-of-fame-pitcher-baseball-announcer-don-sutton-dies-at-75\">Don Sutton\u003c/a>, who became a longtime announcer for the team after a Hall of Fame pitching career. \u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" rel=\"noopener noreferrer\" target=\"_blank\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Hank+Aaron%2C+Baseball%27s+Legendary+Slugger%2C+Dies+At+86&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/QjqYThEVoSQ'\n title='//www.youtube.com/embed/QjqYThEVoSQ'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>“A Black man is getting a standing ovation in the Deep South for breaking a record of an all-time baseball idol,” Scully added. “And it is a great moment for all of us – and particularly for Henry Aaron.”\u003c/p>\n\u003cp>Scully noted that in addition to his Braves teammates, Aaron’s mother and father ran to meet him at home plate.\u003c/p>\n\u003cp>Known for his stoic public demeanor — and also for being a proud competitor — Aaron faced immense pressure as he strove to surpass Ruth’s hallowed home run record that dated to the 1930s. He also faced a racial backlash. \u003c/p>\n\u003cp>As a Black man who was threatening to put his name above the iconic Ruth in the record books, Aaron received enough hate mail and threats that his family was protected by the FBI. \u003c/p>\n\u003cp>“Y’know it wasn’t a very happy time,” his Atlanta teammate and friend Dusty Baker \u003ca href=\"https://www.npr.org/templates/story/story.php?storyId=12295346\">told NPR\u003c/a>. “It wasn’t nearly as happy as it should’ve been.”\u003c/p>\n\u003cp>When Aaron headed to the plate where he would make history, Baker recalled him saying, “I’m tired of this, I’m gonna get it over with.”\u003c/p>\n\u003cp>In addition to his phenomenal ability on a baseball field, Aaron was famous for advocating for civil rights. He often used his own life story — he went from being born poor in the South to receiving the Presidential Medal of Freedom — to discuss the challenges of overcoming racial inequality. \u003c/p>\n\u003cp>“We have moved in the right direction, and there have been improvements, but we still have a long ways to go in the country,” Aaron \u003ca href=\"https://www.usatoday.com/story/sports/mlb/2014/04/07/hank-aaron-40th-anniversary-of-715-home-run-babe-ruth/7432225/?sf24769494=1\">said in 2014\u003c/a>. “The bigger difference is that back then they had hoods. Now they have neckties and starched shirts.”\u003c/p>\n\u003cp>Aaron began his pro career in the Negro League. When he joined the Braves organization, he played for a minor league team in Florida, becoming one of the first Black players to break the color barrier in the South.\u003c/p>\n\u003cp>Aaron retired in 1976, after hitting 755 home runs during his pro career. That mark stood for more than 30 years, before Barry Bonds set a new record. Bonds finished his career with 762 home runs.\u003c/p>\n\u003cp>Aaron hit .305 over his career, accounting for 2,297 runs batted in and 6,856 total bases — both of which remain all-time records. After his retirement, the widely respected player became an executive for the Atlanta Braves. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>His death comes as the Braves organization and its fans are mourning the loss of \u003ca href=\"https://www.npr.org/2021/01/20/958652984/hall-of-fame-pitcher-baseball-announcer-don-sutton-dies-at-75\">Don Sutton\u003c/a>, who became a longtime announcer for the team after a Hall of Fame pitching career. \u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" rel=\"noopener noreferrer\" target=\"_blank\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Hank+Aaron%2C+Baseball%27s+Legendary+Slugger%2C+Dies+At+86&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n\u003c/div>\u003c/p>",
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"soldout": {
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"title": "SOLD OUT: Rethinking Housing in America",
"tagline": "A new future for housing",
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"info": "",
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