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"content": "\u003cp>The strange episode of \"The Simpsons\" from the Sunday before last that was getting some play on blogs is now online. (I mean legally.) Called \"Holidays of Future Passed,\" it takes a look at what happens to the family over the next 30 years, when, in contrast to the last 20-plus, the kids actually age.\u003c/p>\n\u003cp>One scene deals with the Internet (or \"Alternet\") and alludes to local web giants Facebook and Google...\u003c/p>\n\u003cp>From \u003ca href=\"http://www.avclub.com/articles/holidays-of-future-passed,66387/\">The Onion's A.V. Club\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Lisa decides to go onto the Alternet to see what Zia is doing. As soon as she arrives, she is greeted by a screen showing that a number of people want to friend her from her past connections at U.C.-Moon, S.U.N.Y.-Sun, Miami of Ohio of Pluto, and The Simpsons Go To... episodes. She wastes time on this briefly, but gets down to business by going through the Google door. Although Google has enslaved half the world, Lisa still believes that it is a damn fine search engine.\u003c/p>\u003c/blockquote>\n\u003cp>Take a look...\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003cobject width=\"512\" height=\"288\">\u003cparam name=\"movie\" value=\"http://www.hulu.com/embed/RT5hS4iGjkGPPq4cjBBfZw/876/947\">\u003cparam name=\"allowFullScreen\" value=\"true\">\u003cembed src=\"http://www.hulu.com/embed/RT5hS4iGjkGPPq4cjBBfZw/876/947\" type=\"application/x-shockwave-flash\" width=\"512\" height=\"288\" allowfullscreen=\"true\">\u003c/embed>\u003c/object>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.hulu.com/watch/309601/the-simpsons-holidays-of-future-passed\">\u003cstrong>Watch the full episode here\u003c/strong>\u003c/a>.\u003c/p>\n\n",
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"content": "\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. 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But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. Facebook \u003ca href=\"http://news.search.yahoo.com/search;_ylt=A2KJjals1.9OkwMARkXQtDMD?p=facebook%20rolls%20out%20timeline&fr2=sb-top\">expanded its release\u003c/a> of Timeline worldwide last Thursday.\u003c/p>\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/hzPEPfJHfKU\" frameborder=\"0\">\u003c/iframe> \u003c/div>\n\u003cp>\u003c/p>\n\u003cp>My interview with Ian Hill...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>Jon Brooks\u003c/strong>\u003c/p>\n\u003cp>Let's talk about this Facebook Timeline thing they recently rolled out. I personally don’t like it but only because it looks different. I’m one of those people -- if it looks different, I don’t like it. \u003c/p>\n\u003cp>\u003cstrong>Ian Hill\u003c/strong>\u003c/p>\n\u003cp>Yeah, sure. You’re not alone. Obviously whenever Facebook makes major changes there’s a lot of posts on the Internet from people who don’t like it. But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"description": "Rachael Myrow here, host of the California Report, with a handful of links to cool and/or important stories outside the Bay Area local readers should check out. Science Center to exhibit space shuttle's tank, rocket boosters (Los Angeles Times) Kim's death greeted with caution in Koreatown (Los Angeles Times) As Patient Records Are Digitized, Data Breaches Are on the Rise (New York Times) Walmart moves toward setting up in existing sites (Times Standard) California man leads lobbying to halt US aid to Egypt (Miami Herald)",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cp>Rachael Myrow here, host of the California Report, with a handful of links to cool and/or important stories outside the Bay Area local readers should check out.\u003c/p>\n\u003cul>\n\u003cli>\u003ca title=\"Science Center to exhibit space shuttle's tank, rocket boosters\" href=\"http://www.latimes.com/news/local/la-me-fuel-tank-20111219,0,1832561.story\" target=\"_top\" rel=\"noopener\">Science Center to exhibit space shuttle’s tank, rocket boosters\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca title=\"Kim's death greeted with caution in Koreatown\" href=\"http://www.latimes.com/news/local/la-me-1219-ktown-react-20111219,0,7799846.story\" target=\"_top\" rel=\"noopener\">Kim’s death greeted with caution in Koreatown\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca title=\"http://www.nytimes.com/2011/12/19/technology/as-patient-records-are-digitized-data-breaches-are-on-the-rise.html?emc=tnt&tntemail0=y\" href=\"http://www.nytimes.com/2011/12/19/technology/as-patient-records-are-digitized-data-breaches-are-on-the-rise.html?emc=tnt&tntemail0=y\">As Patient Records Are Digitized, Data Breaches Are on the Rise\u003c/a> (New York Times)\u003c/li>\n\u003cli>\u003ca href=\"http://www.times-standard.com/localnews/ci_19573597\">Walmart moves toward setting up in existing sites\u003c/a> (Times Standard)\u003c/li>\n\u003cli>\u003ca href=\"http://www.miamiherald.com/2011/12/19/2553049/california-man-leads-lobbying.html\">California man leads lobbying to halt US aid to Egypt\u003c/a> (Miami Herald)\u003c/li>\n\u003c/ul>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "No Ka-Ching-A for Shares of Zynga as Stock Loses 5% on First Day; Analysis",
"title": "No Ka-Ching-A for Shares of Zynga as Stock Loses 5% on First Day; Analysis",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>I talked to \u003ca href=\"http://www.mercurynews.com/chris-obrien\">Chris O'Brien\u003c/a>, business and technology columnist for the San Jose Mercury News, about today's \u003ca href=\"http://www.marketwatch.com/story/zynga-gets-mild-initial-public-reception-2011-12-16?siteid=yhoof2\">Zynga IPO dud\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>This really ends the year on a sour note for the tech IPO market. It's a momentum killer. Heading into next year, all eyes will be on Facebook. But it's not clear there are any other potential IPOs big enough to restore that momentum.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cp>If you want to turn the Zynga performance on its head, you could argue that investors showed a rare bit of logic rather than emotion.\u003c/p>\n\u003c/aside>\n\u003cp>There was an expectation that because Zynga had lowered its offering range and they were offering a limited amount of stock there would be enough pent-up demand among investors that it would get driven up pretty high on the first day as is typical of this kind of offering.\u003c/p>\n\u003cp>I think there are two things at work here; first off their updated filings with their results the last couple of quarters have not been spectacular. They've been good with increased revenue but it seems like their growth has slowed a bit.\u003c/p>\n\u003cp>Second, there's some question about their model going forward. there's been some flatness in the number of users playing their games, even dropping a little bit. They had started to talk about their business in terms of what they call the movie studio model, depending on them producing the next hit as it were. Certainly that's doable, but the movie business is not the most dependable, robust business in the world. There's a lot of uncertainty as to how products will perform. So that may have made investors a bit nervous.\u003c/p>\n\u003cp>The last bit of it may have been a bit of fatigue with the number of offerings we've seen from the social media space. It's worth noting on the whole that the sector has not performed well. A lot of us assumed in some ways that investors would continue to defy logic and bid up the prices on the first day. But if you look at the way the IPOs have performed, the vast majority are under their offering price for the year.\u003c/p>\n\u003cp>If you want to turn the Zynga performance on its head, you could argue that investors showed a rare bit of logic rather than emotion.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003cbr>\n\u003cstrong>Update 1:30 p.m.\u003c/strong>: \u003ca href=\"http://finance.yahoo.com/q?s=znga&ql=1\">Shares\u003c/a> of San Francisco-based online game company Zynga closed their first day of trading at \u003ca href=\"http://www.marketwatch.com/story/zynga-gets-mild-initial-public-reception-2011-12-16?siteid=yhoof2\">$9.50\u003c/a>, down from their opening price of $10.\u003c/p>\n\u003cp>This is a far cry from the heady first trading days of two other local tech companies that went public this year, LinkedIn and Pandora. Investors bid up \u003ca href=\"http://www.bloomberg.com/news/2011-06-14/pandora-media-raises-234-9-million-in-ipo-after-pricing-stock-above-range.html\">Pandora shares 9 percent\u003c/a> on their first trading day in June and \u003ca href=\"http://www.reuters.com/article/2011/05/19/us-linkedin-ipo-risks-idUSTRE74H0TL20110519\">more than doubled LinkedIn's opening stock price\u003c/a> in May.\u003c/p>\n\u003cp>Of course, an opening day does not a season make. \u003ca href=\"http://finance.yahoo.com/q?s=p&ql=1\">Pandora stock\u003c/a> is now down nearly 35 percent from its IPO price, and \u003ca href=\"http://finance.yahoo.com/q?s=lnkd&ql=1\">LinkedIn shares\u003c/a> have taken a 20 percent haircut off their opening.\u003c/p>\n\u003cp>In any event, a one possible narrative emerging in terms of tech stocks is found in this Reuters headline:\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"\u003ca href=\"http://www.reuters.com/article/2011/12/16/zynga-idUSL1E7NGPQ20111216?type=companyNews&feedType=RSS&feedName=companyNews&rpc=43\">Zynga falters in debut, sheds doubt on IPO market\u003c/a>.\"\u003c/p>\n\u003cp>The joy in Farmville today must be a little muted...\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003cem>Original post\u003c/em>\u003c/p>\n\u003cp>NEW YORK (AP) -- Investors will get the chance to reap \"Farmville's\" harvest on Friday, as shares of online game developer \u003ca href=\"http://company.zynga.com/\">Zynga Inc\u003c/a>. start trading on the Nasdaq Stock Market.\u003c/p>\n\u003cp>The San Francisco company, which specializes in Facebook games, priced its initial public offering late Thursday at $10 per share, raising $1 billion. That makes it the largest Internet-related IPO since Google Inc. went public in 2004, raising $1.4 billion.\u003c/p>\n\u003cp>The price was at the top of its expected range, a sign that investors are eager to dig into the latest in a series of high-profile technology IPOs this year. It values the company at about $7 billion.\u003c/p>\n\u003cp>Zynga charges small amounts of money — a few cents, sometimes a couple of dollars — for virtual items in online games. The games are free to play. Players can aquire items that range from crops in \"Farmville\" to buildings in \"CityVille,\" its most popular Facebook game.\u003c/p>\n\u003cp>With its huge player base and a few loyal spenders, Zynga earned a net income of $90.6 million in 2010, an unusual pre-IPO money maker in the sector.\u003c/p>\n\u003cp>Cowen & Co. analyst Doug Creutz, however, initiated coverage Friday with a \"Neutral\" rating on the stock. While Zynga is the leader in Facebook gaming, he's concerned that it won't be able to grow fast enough to justify its stock price. Growth in Facebook gaming has slowed, and Zynga's market share has declined from 50 percent to 38 percent of daily active users, he wrote.\u003c/p>\n\u003cp>He's also concerned that Zynga's famously aggressive and hard-charging culture may not be the best field to grow good games in. Others have raised concerns that the focus on deadlines and profits might be squeezing out creativity and talent.\u003c/p>\n\u003cp>In November, online coupon company Groupon Inc. raised $700 million in its IPO. The granddaddy of all Internet IPOs might happen next year, as Facebook Inc. is expected to raise as much as $10 billion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Zyna will trade under the ticker \"ZNGA\" on Friday.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://finance.yahoo.com/news/meet-the-zynga-ipo-millionaires--and-one-billionaire--club.html\">Meet the Zynga IPO Millionaires (and One Billionaire) Club\u003c/a> (The Wall Street Journal)\u003c/li>\n\u003c/ul>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>I talked to \u003ca href=\"http://www.mercurynews.com/chris-obrien\">Chris O'Brien\u003c/a>, business and technology columnist for the San Jose Mercury News, about today's \u003ca href=\"http://www.marketwatch.com/story/zynga-gets-mild-initial-public-reception-2011-12-16?siteid=yhoof2\">Zynga IPO dud\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>This really ends the year on a sour note for the tech IPO market. It's a momentum killer. Heading into next year, all eyes will be on Facebook. But it's not clear there are any other potential IPOs big enough to restore that momentum.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cp>If you want to turn the Zynga performance on its head, you could argue that investors showed a rare bit of logic rather than emotion.\u003c/p>\n\u003c/aside>\n\u003cp>There was an expectation that because Zynga had lowered its offering range and they were offering a limited amount of stock there would be enough pent-up demand among investors that it would get driven up pretty high on the first day as is typical of this kind of offering.\u003c/p>\n\u003cp>I think there are two things at work here; first off their updated filings with their results the last couple of quarters have not been spectacular. They've been good with increased revenue but it seems like their growth has slowed a bit.\u003c/p>\n\u003cp>Second, there's some question about their model going forward. there's been some flatness in the number of users playing their games, even dropping a little bit. They had started to talk about their business in terms of what they call the movie studio model, depending on them producing the next hit as it were. Certainly that's doable, but the movie business is not the most dependable, robust business in the world. There's a lot of uncertainty as to how products will perform. So that may have made investors a bit nervous.\u003c/p>\n\u003cp>The last bit of it may have been a bit of fatigue with the number of offerings we've seen from the social media space. It's worth noting on the whole that the sector has not performed well. A lot of us assumed in some ways that investors would continue to defy logic and bid up the prices on the first day. But if you look at the way the IPOs have performed, the vast majority are under their offering price for the year.\u003c/p>\n\u003cp>If you want to turn the Zynga performance on its head, you could argue that investors showed a rare bit of logic rather than emotion.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003cbr>\n\u003cstrong>Update 1:30 p.m.\u003c/strong>: \u003ca href=\"http://finance.yahoo.com/q?s=znga&ql=1\">Shares\u003c/a> of San Francisco-based online game company Zynga closed their first day of trading at \u003ca href=\"http://www.marketwatch.com/story/zynga-gets-mild-initial-public-reception-2011-12-16?siteid=yhoof2\">$9.50\u003c/a>, down from their opening price of $10.\u003c/p>\n\u003cp>This is a far cry from the heady first trading days of two other local tech companies that went public this year, LinkedIn and Pandora. Investors bid up \u003ca href=\"http://www.bloomberg.com/news/2011-06-14/pandora-media-raises-234-9-million-in-ipo-after-pricing-stock-above-range.html\">Pandora shares 9 percent\u003c/a> on their first trading day in June and \u003ca href=\"http://www.reuters.com/article/2011/05/19/us-linkedin-ipo-risks-idUSTRE74H0TL20110519\">more than doubled LinkedIn's opening stock price\u003c/a> in May.\u003c/p>\n\u003cp>Of course, an opening day does not a season make. \u003ca href=\"http://finance.yahoo.com/q?s=p&ql=1\">Pandora stock\u003c/a> is now down nearly 35 percent from its IPO price, and \u003ca href=\"http://finance.yahoo.com/q?s=lnkd&ql=1\">LinkedIn shares\u003c/a> have taken a 20 percent haircut off their opening.\u003c/p>\n\u003cp>In any event, a one possible narrative emerging in terms of tech stocks is found in this Reuters headline:\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"\u003ca href=\"http://www.reuters.com/article/2011/12/16/zynga-idUSL1E7NGPQ20111216?type=companyNews&feedType=RSS&feedName=companyNews&rpc=43\">Zynga falters in debut, sheds doubt on IPO market\u003c/a>.\"\u003c/p>\n\u003cp>The joy in Farmville today must be a little muted...\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003cem>Original post\u003c/em>\u003c/p>\n\u003cp>NEW YORK (AP) -- Investors will get the chance to reap \"Farmville's\" harvest on Friday, as shares of online game developer \u003ca href=\"http://company.zynga.com/\">Zynga Inc\u003c/a>. start trading on the Nasdaq Stock Market.\u003c/p>\n\u003cp>The San Francisco company, which specializes in Facebook games, priced its initial public offering late Thursday at $10 per share, raising $1 billion. That makes it the largest Internet-related IPO since Google Inc. went public in 2004, raising $1.4 billion.\u003c/p>\n\u003cp>The price was at the top of its expected range, a sign that investors are eager to dig into the latest in a series of high-profile technology IPOs this year. It values the company at about $7 billion.\u003c/p>\n\u003cp>Zynga charges small amounts of money — a few cents, sometimes a couple of dollars — for virtual items in online games. The games are free to play. Players can aquire items that range from crops in \"Farmville\" to buildings in \"CityVille,\" its most popular Facebook game.\u003c/p>\n\u003cp>With its huge player base and a few loyal spenders, Zynga earned a net income of $90.6 million in 2010, an unusual pre-IPO money maker in the sector.\u003c/p>\n\u003cp>Cowen & Co. analyst Doug Creutz, however, initiated coverage Friday with a \"Neutral\" rating on the stock. While Zynga is the leader in Facebook gaming, he's concerned that it won't be able to grow fast enough to justify its stock price. Growth in Facebook gaming has slowed, and Zynga's market share has declined from 50 percent to 38 percent of daily active users, he wrote.\u003c/p>\n\u003cp>He's also concerned that Zynga's famously aggressive and hard-charging culture may not be the best field to grow good games in. Others have raised concerns that the focus on deadlines and profits might be squeezing out creativity and talent.\u003c/p>\n\u003cp>In November, online coupon company Groupon Inc. raised $700 million in its IPO. The granddaddy of all Internet IPOs might happen next year, as Facebook Inc. is expected to raise as much as $10 billion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Zyna will trade under the ticker \"ZNGA\" on Friday.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://finance.yahoo.com/news/meet-the-zynga-ipo-millionaires--and-one-billionaire--club.html\">Meet the Zynga IPO Millionaires (and One Billionaire) Club\u003c/a> (The Wall Street Journal)\u003c/li>\n\u003c/ul>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Google Zeitgeist Reveals Top Searches of 2011",
"title": "Google Zeitgeist Reveals Top Searches of 2011",
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"content": "\u003cp>Signs you're getting older: \u003c/p>\n\u003cul>\n\u003cli>Less hair\u003c/li>\n\u003cli>Lower sex drive\u003c/li>\n\u003cli>Seven out of every 10 conversations related to home refinancing\u003c/li>\n\u003cli>Diminishing recognition of items on the \u003ca href=\"http://www.googlezeitgeist.com/en\">\u003cstrong>Google Zeitgeist list\u003c/strong>\u003c/a>\u003c/li>\n\u003c/ul>\n\u003cp>This year I'm drawing a blank on four of the top 10. No I won't say which and yes I've heard of the iPad 2. \u003c/p>\n\u003cp>Since 2001, Google has released a \"year-end zeitgeist,\" a \"view into what searches revealed about the interests, passions, and issues for the year.\" (\u003ca href=\"http://www.google.com/intl/en/press/zeitgeist/yearend.html\">See all the year-ends here\u003c/a>.)\u003c/p>\n\u003cp>Google explains it this way:\u003c/p>\n\u003cblockquote>\u003cp>\"Zeitgeist\" means \"the spirit of the times\", and Google reveals this spirit through the aggregation of millions of search queries we receive every day.\"\u003c/p>\u003c/blockquote>\n\u003cp>Go ahead and poke around on the \u003ca href=\"http://www.googlezeitgeist.com/en/\">Zeitgeist site\u003c/a> -- you'll find all kinds of data from the Search Engine That Knows All.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Here's Google's \u003ca href=\"http://www.youtube.com/watch?v=SAIEamakLoY&feature=youtu.be\">video recap of 2011\u003c/a>...\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/SAIEamakLoY\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Signs you're getting older: \u003c/p>\n\u003cul>\n\u003cli>Less hair\u003c/li>\n\u003cli>Lower sex drive\u003c/li>\n\u003cli>Seven out of every 10 conversations related to home refinancing\u003c/li>\n\u003cli>Diminishing recognition of items on the \u003ca href=\"http://www.googlezeitgeist.com/en\">\u003cstrong>Google Zeitgeist list\u003c/strong>\u003c/a>\u003c/li>\n\u003c/ul>\n\u003cp>This year I'm drawing a blank on four of the top 10. No I won't say which and yes I've heard of the iPad 2. \u003c/p>\n\u003cp>Since 2001, Google has released a \"year-end zeitgeist,\" a \"view into what searches revealed about the interests, passions, and issues for the year.\" (\u003ca href=\"http://www.google.com/intl/en/press/zeitgeist/yearend.html\">See all the year-ends here\u003c/a>.)\u003c/p>\n\u003cp>Google explains it this way:\u003c/p>\n\u003cblockquote>\u003cp>\"Zeitgeist\" means \"the spirit of the times\", and Google reveals this spirit through the aggregation of millions of search queries we receive every day.\"\u003c/p>\u003c/blockquote>\n\u003cp>Go ahead and poke around on the \u003ca href=\"http://www.googlezeitgeist.com/en/\">Zeitgeist site\u003c/a> -- you'll find all kinds of data from the Search Engine That Knows All.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Videos: The Guy Who Sold the Apple Docs For $1.6 Million and the Guy Who Sold Them for $500 (After Bowing Out of Apple in 1976)",
"headTitle": "Videos: The Guy Who Sold the Apple Docs For $1.6 Million and the Guy Who Sold Them for $500 (After Bowing Out of Apple in 1976) | KQED",
"content": "\u003cp>The mania of postmortem remembrance of Steve Jobs may have reached its apotheosis on Tuesday when the founding documents of Apple — signed by Jobs, Steve Wozniak, and a third partner — were \u003ca href=\"http://ww2.kqed.org/news/2011/12/13/sothebys-auctioning-apple-computers-founding-contract/\">bought at auction for $1.59 million\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_50266\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/jobswoz.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/jobswoz-300x202.jpg\" alt=\"\" title=\"jobswoz\" width=\"300\" height=\"202\" class=\"size-medium wp-image-50266\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Steve Jobs and Steve Wozniak at the first West Coast Computer Faire, where the Apple II computer was debuted, in San Francisco in April 1977. (Tom Munnecke/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>The documents — which were initially valued at $100-150,000 by Sotheby’s — were sold by Wade Saadi, founder and CEO of Pencom Systems. \u003ca href=\"http://www.bloomberg.com/video/82498812/\">\u003cstrong>Here he is on video\u003c/strong>\u003c/a> last Friday, five days before the auction, talking to Bloomberg’s Margaret Brennan.\u003c/p>\n\u003cp>“I never really told anyone except my close friends that I had it,” said Saadi, “and when Steve Jobs died that’s when the phone started to ring… To me they represent a point in time when I was fascinated with what Steve Jobs had accomplished at Apple Computer, not only developing a personal computer that Xerox never thought would go anywhere, but successfully marketing it.”\u003c/p>\n\u003cp>So who did Saadi purchase the precious papers from in the first place? He says he bought them from one of the signees himself — \u003ca href=\"http://www.ronaldgwayne.com/\">Ron Wayne\u003c/a> — for “several thousand dollars.” (Wayne himself says he sold them to an autograph collector for $500. \u003ca href=\"http://ww2.kqed.org/news/2011/12/15/meet-the-guy-who-sold-the-apple-founding-documents-for-1-6-million-and-the-guy-who-sold-them-for-500/#wayne\">See below\u003c/a>.) Wayne is famous as the third founder of Apple, the one who bowed out of the newly minted corporation just 11 days after signing it into existence, thus enshrining him as perhaps the least financially prescient individual of all time. \u003c!--more-->\u003c/p>\n\u003cp>In an \u003ca href=\"../2011/12/08/interview-apple-employee-no-12-dan-kottke-on-the-early-days-jobs-and-woz-stock-options-pt-ii/\">interview\u003c/a> with Peter Jon Shuler a few months ago, Apple employee No. 12 Dan Kottke had this to say about Wayne’s involvement with Apple:\u003c/p>\n\u003cblockquote>\u003cp>…then there was the small item of the $30,000 worth of small parts that needed to be ordered. That was the point at which Ron Wayne, who was the third founding partner, got cold feet, because he had a mortgage to pay, unlike these 2 kids. He felt like he was the adult and he couldn’t keep up with these guys. When Steve Jobs told him he had ordered $30,000 worth of parts, that was a lot of money, and Ron backed out.\u003c/p>\u003c/blockquote>\n\u003cp>The contract Wayne signed, then backed out of, gave him 10 percent ownership in Apple, which today comes out to something like $35 billion. Wayne has said he’s not bitter about his decision. But that’s an awful lot of money to get philosophical about. One would think this week’s $1.6 million sale can only add insult to whatever injury there is.\u003cbr>\n\u003ca name=\"wayne\">\u003c/a>\u003cbr>\nIn this Dec 9 Bloomberg video, starting at 2:38, \u003ca href=\"http://bloom.bg/uCNsq7#ooid=NleGM0Mzoxl1z0q3zBiR6uevUkUCMOPs\">\u003cstrong>Wayne speaks about the documents from his home in Las Vegas\u003c/strong>\u003c/a>, and lets it be known that he’s not a rich guy. \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“To be absolutely candid with you, I knew those documents would have some value in the far future. It never occurred to me it would have occurred during my lifetime…as just a casual employee earning a normal sum of money every week, this individual who was collecting famous signatures — I contacted them through an ad they had, and we agreed on a mutual price of $500.”\u003c/p>\n\u003cp>When asked if he had any interest in buying the documents back– they were valued at $150,000 at the time of the interview — Wayne said, “if I did I wouldn’t be able to. I can’t come close to that kind of money.” \u003c/p>\n\u003cp>Here’s part of Wayne’s biography from Wikipedia:\u003c/p>\n\u003cblockquote>\u003cp>After Apple, Wayne resisted Jobs’s attempts to recruit him back to Apple, remaining at Atari until 1978 when he joined Lawrence Livermore National Laboratory, and later a Salinas, California electronics company. He is retired and sells stamps, rare coins, and gold from his Pahrump, Nevada home, and had never owned an Apple product until 2011, when he was given an iPad 2 by Aral Balkan at the Update Conference in Brighton, United Kingdom.\u003c/p>\n\u003cp>Wayne also ran a stamp shop in Milpitas, California for a short period of time in the late ’70s, “Wayne’s Philatelics”, on Dempsey Road. After a number of break-ins he moved his stamp operations to Nevada. Interestingly, his logo for the business was a wood-cut style design, with a man sitting under an apple tree, with the “Wayne’s Philatelics” name written in a flowing ribbon curved around the tree. This particular logo is interesting because it was the original logo he designed for Apple Computer.\u003c/p>\n\u003cp>He holds a dozen patents but never had enough capital to make money off any of them.\u003c/p>\u003c/blockquote>\n\u003cp>And here’s \u003ca href=\"http://www.youtube.com/watch?v=6DwrAzUm6Os#t=10m16s\">video\u003c/a> from the \u003ca href=\"http://video.pbs.org/video/2163706349\">PBS documentary “Steve Jobs — One Last Thing”\u003c/a> , in which Wayne talks about those earliest days of Apple. Wayne says he liked Woz, not so much Jobs, and that at age 40 he felt he couldn’t keep up with them. \u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/6DwrAzUm6Os#t=10m16s\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The mania of postmortem remembrance of Steve Jobs may have reached its apotheosis on Tuesday when the founding documents of Apple — signed by Jobs, Steve Wozniak, and a third partner — were \u003ca href=\"http://ww2.kqed.org/news/2011/12/13/sothebys-auctioning-apple-computers-founding-contract/\">bought at auction for $1.59 million\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_50266\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/jobswoz.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/jobswoz-300x202.jpg\" alt=\"\" title=\"jobswoz\" width=\"300\" height=\"202\" class=\"size-medium wp-image-50266\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Steve Jobs and Steve Wozniak at the first West Coast Computer Faire, where the Apple II computer was debuted, in San Francisco in April 1977. (Tom Munnecke/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>The documents — which were initially valued at $100-150,000 by Sotheby’s — were sold by Wade Saadi, founder and CEO of Pencom Systems. \u003ca href=\"http://www.bloomberg.com/video/82498812/\">\u003cstrong>Here he is on video\u003c/strong>\u003c/a> last Friday, five days before the auction, talking to Bloomberg’s Margaret Brennan.\u003c/p>\n\u003cp>“I never really told anyone except my close friends that I had it,” said Saadi, “and when Steve Jobs died that’s when the phone started to ring… To me they represent a point in time when I was fascinated with what Steve Jobs had accomplished at Apple Computer, not only developing a personal computer that Xerox never thought would go anywhere, but successfully marketing it.”\u003c/p>\n\u003cp>So who did Saadi purchase the precious papers from in the first place? He says he bought them from one of the signees himself — \u003ca href=\"http://www.ronaldgwayne.com/\">Ron Wayne\u003c/a> — for “several thousand dollars.” (Wayne himself says he sold them to an autograph collector for $500. \u003ca href=\"http://ww2.kqed.org/news/2011/12/15/meet-the-guy-who-sold-the-apple-founding-documents-for-1-6-million-and-the-guy-who-sold-them-for-500/#wayne\">See below\u003c/a>.) Wayne is famous as the third founder of Apple, the one who bowed out of the newly minted corporation just 11 days after signing it into existence, thus enshrining him as perhaps the least financially prescient individual of all time. \u003c!--more-->\u003c/p>\n\u003cp>In an \u003ca href=\"../2011/12/08/interview-apple-employee-no-12-dan-kottke-on-the-early-days-jobs-and-woz-stock-options-pt-ii/\">interview\u003c/a> with Peter Jon Shuler a few months ago, Apple employee No. 12 Dan Kottke had this to say about Wayne’s involvement with Apple:\u003c/p>\n\u003cblockquote>\u003cp>…then there was the small item of the $30,000 worth of small parts that needed to be ordered. That was the point at which Ron Wayne, who was the third founding partner, got cold feet, because he had a mortgage to pay, unlike these 2 kids. He felt like he was the adult and he couldn’t keep up with these guys. When Steve Jobs told him he had ordered $30,000 worth of parts, that was a lot of money, and Ron backed out.\u003c/p>\u003c/blockquote>\n\u003cp>The contract Wayne signed, then backed out of, gave him 10 percent ownership in Apple, which today comes out to something like $35 billion. Wayne has said he’s not bitter about his decision. But that’s an awful lot of money to get philosophical about. One would think this week’s $1.6 million sale can only add insult to whatever injury there is.\u003cbr>\n\u003ca name=\"wayne\">\u003c/a>\u003cbr>\nIn this Dec 9 Bloomberg video, starting at 2:38, \u003ca href=\"http://bloom.bg/uCNsq7#ooid=NleGM0Mzoxl1z0q3zBiR6uevUkUCMOPs\">\u003cstrong>Wayne speaks about the documents from his home in Las Vegas\u003c/strong>\u003c/a>, and lets it be known that he’s not a rich guy. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“To be absolutely candid with you, I knew those documents would have some value in the far future. It never occurred to me it would have occurred during my lifetime…as just a casual employee earning a normal sum of money every week, this individual who was collecting famous signatures — I contacted them through an ad they had, and we agreed on a mutual price of $500.”\u003c/p>\n\u003cp>When asked if he had any interest in buying the documents back– they were valued at $150,000 at the time of the interview — Wayne said, “if I did I wouldn’t be able to. I can’t come close to that kind of money.” \u003c/p>\n\u003cp>Here’s part of Wayne’s biography from Wikipedia:\u003c/p>\n\u003cblockquote>\u003cp>After Apple, Wayne resisted Jobs’s attempts to recruit him back to Apple, remaining at Atari until 1978 when he joined Lawrence Livermore National Laboratory, and later a Salinas, California electronics company. He is retired and sells stamps, rare coins, and gold from his Pahrump, Nevada home, and had never owned an Apple product until 2011, when he was given an iPad 2 by Aral Balkan at the Update Conference in Brighton, United Kingdom.\u003c/p>\n\u003cp>Wayne also ran a stamp shop in Milpitas, California for a short period of time in the late ’70s, “Wayne’s Philatelics”, on Dempsey Road. After a number of break-ins he moved his stamp operations to Nevada. Interestingly, his logo for the business was a wood-cut style design, with a man sitting under an apple tree, with the “Wayne’s Philatelics” name written in a flowing ribbon curved around the tree. This particular logo is interesting because it was the original logo he designed for Apple Computer.\u003c/p>\n\u003cp>He holds a dozen patents but never had enough capital to make money off any of them.\u003c/p>\u003c/blockquote>\n\u003cp>And here’s \u003ca href=\"http://www.youtube.com/watch?v=6DwrAzUm6Os#t=10m16s\">video\u003c/a> from the \u003ca href=\"http://video.pbs.org/video/2163706349\">PBS documentary “Steve Jobs — One Last Thing”\u003c/a> , in which Wayne talks about those earliest days of Apple. Wayne says he liked Woz, not so much Jobs, and that at age 40 he felt he couldn’t keep up with them. \u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe loading=\"lazy\" width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/6DwrAzUm6Os#t=10m16s\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Here's something you probably didn't need to have reinforced for the 7,000th time as you surreptitiously update your resume on your cruddy work computer: Facebook, Google, and Apple are dynamite places to be employed. \u003c/p>\n\u003cp>That's according to this year's Glassdoor.com ratings, provided by actual employees. The web site has published the \u003ca href=\"http://www.glassdoor.com/Best-Places-to-Work-LST_KQ0,19.htm\">\u003cstrong>top 50\u003c/strong>\u003c/a>; here are the Bay Area employers that made the list:\u003c/p>\n\u003cul>\n\u003cli>Facebook (Rank: 3, Rating: 4.3, HQ: Palo Alto, CA)\n\u003c/li>\u003cli> Google (Rank: 5, Rating: 4.0, HQ: Mountain View, CA)\n\u003c/li>\u003cli> Apple (Rank: 10, Rating: 3.9, HQ: Cupertino, CA)\n\u003c/li>\u003cli> Salesforce.com (Rank: 13, Rating: 3.9, HQ: San Francisco, CA)\n\u003c/li>\u003cli> Chevron (Rank: 16, Rating: 3.8, HQ: San Ramon, CA)\n\u003c/li>\u003cli> NetApp (Rank: 30, Rating: 3.7, HQ: Sunnyvale, CA)\n\u003c/li>\u003cli> Intel Corporation (Rank: 32, Rating: 3.6, HQ: Santa Clara, CA)\n\u003c/li>\u003cli> Sephora USA (Rank: 39, Rating: 3.6, HQ: San Francisco, CA)\n\u003c/li>\u003cli> Intuit (Rank 42, Rating: 3.6, HQ: Mountain View, CA)\n\u003c/li>\u003cli> NVIDEA (Rank: 49, Rating: 3.5, HQ: Santa Clara, CA)\n\u003c/li>\u003c/ul>\n\u003cp>In October we blogged this Mashable \u003ca href=\"http://mashable.com/2011/10/17/google-facebook-twitter-linkedin-perks-infographic/\">infographic showing the amenities and benefits provided at some Bay Area tech companies\u003c/a>. Not sure if it's the free leather repair at Facebook or the rock climbing wall at Google that put them over the top in this year's survey. Facebook was No. 1 \u003ca href=\"http://www.glassdoor.com/Best-Places-to-Work-2011-LST_KQ0,24.htm\">last year\u003c/a>.\u003c/p>\n\u003cp>But do they get a free tote bag? \u003c/p>\n\u003cp>Oh snap! Bang! Take that FaceBoogle!\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The No. 1 company in the country, by the way, was Bain & Company, where Mitt Romney was a bigwig in the 70s and 80s. \u003c/p>\n\n",
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