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"disqusTitle": "Update: Microsoft Renews its 'Scroogled' Ads, Claims They're Working",
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"content": "\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n",
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"description": "Although its Scroogled attack ads didn't appear to erode Google's market share for search, they have changed public opinion, a spokesperson said on Tuesday. "The campaigns have been effective as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers," said Jessie Wong of Waggener Edstrom Worldwide, a public relations agency working for Microsoft. The assertion comes as Microsoft launched a new round of the ads, this time focused on Google's Android operating system for phones and tablets.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Homelessness is increasing in Silicon Valley even as the area mints more and more millionaires, reports television journalist Bill Moyers.\u003c/p>\n\u003cp>In a segment of his program Moyers & Company (which airs \u003ca href=\"http://www.kqed.org/tv/programs/index.jsp?pgmid=20316\">regularly on KQED\u003c/a>), Moyers’ crew interviews Associated Press reporter Martha Mendoza, several homeless residents of the area, and social service providers.\u003c/p>\n\u003cdiv style=\"text-align: center\">\n\u003cstrong>Here’s the Bill Moyers video\u003c/strong>:\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"http://player.vimeo.com/video/63373007?title=0&byline=0&portrait=0\" width=\"400\" height=\"300\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen>\u003c/iframe>\n\u003c/div>\n\u003cp>The area added jobs for engineers and executives, but eliminated blue-collar positions and didn’t build enough housing for everyone who wanted to live there, Mendoza says in the show. \u003c/p>\n\u003cp>“We have very high income, the highest in the nation,” agrees Russell Hancock, CEO of Joint Ventures Silicon Valley. “We also have very low. We’ve got both. And what’s actually happening right now is a hollowing out in the middle. Now, this is a national phenomenon, but it seems to be particularly acute in Silicon Valley.”\u003c/p>\n\u003cp>Santa Clara County recently launched an effort to find permanent housing for homeless people, KQED’s Peter Jon Shuler\u003ca href=\"http://www.californiareport.org/archive/R20130305085\"> reported\u003c/a> last month.\u003c/p>\n\u003cblockquote>\u003cp>\nThe focus is not managing homelessness through emergency shelters and transitional housing — that’s the old model. [Hilary] Barroga says the new goal is to find the most vulnerable people living on the streets and get them into permanent housing.\u003c/p>\u003c/blockquote>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Homelessness is increasing in Silicon Valley even as the area mints more and more millionaires, reports television journalist Bill Moyers.\u003c/p>\n\u003cp>In a segment of his program Moyers & Company (which airs \u003ca href=\"http://www.kqed.org/tv/programs/index.jsp?pgmid=20316\">regularly on KQED\u003c/a>), Moyers’ crew interviews Associated Press reporter Martha Mendoza, several homeless residents of the area, and social service providers.\u003c/p>\n\u003cdiv style=\"text-align: center\">\n\u003cstrong>Here’s the Bill Moyers video\u003c/strong>:\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"http://player.vimeo.com/video/63373007?title=0&byline=0&portrait=0\" width=\"400\" height=\"300\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen>\u003c/iframe>\n\u003c/div>\n\u003cp>The area added jobs for engineers and executives, but eliminated blue-collar positions and didn’t build enough housing for everyone who wanted to live there, Mendoza says in the show. \u003c/p>\n\u003cp>“We have very high income, the highest in the nation,” agrees Russell Hancock, CEO of Joint Ventures Silicon Valley. “We also have very low. We’ve got both. And what’s actually happening right now is a hollowing out in the middle. Now, this is a national phenomenon, but it seems to be particularly acute in Silicon Valley.”\u003c/p>\n\u003cp>Santa Clara County recently launched an effort to find permanent housing for homeless people, KQED’s Peter Jon Shuler\u003ca href=\"http://www.californiareport.org/archive/R20130305085\"> reported\u003c/a> last month.\u003c/p>\n\u003cblockquote>\u003cp>\nThe focus is not managing homelessness through emergency shelters and transitional housing — that’s the old model. [Hilary] Barroga says the new goal is to find the most vulnerable people living on the streets and get them into permanent housing.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "On Immigration, High Tech and Ag Don't Meet, Literally",
"title": "On Immigration, High Tech and Ag Don't Meet, Literally",
"headTitle": "Immigrant Shift: The Changing California Workforce | News Fix | KQED News",
"content": "\u003cp>As Congress takes up comprehensive immigration reform, people from different walks of life will have to come together for the effort to succeed. In \u003ca href=\"http://www.californiareport.org/archive/R201304040850/a\">California\u003c/a>, no two places illustrate the bridges that must be built better than Silicon Valley and the Central Valley.\u003c/p>\n\u003cp>Yet it's proving difficult for high tech and agriculture to span the divide. These neighbors have not even met with each other.\u003c/p>\n\u003cp>\u003cstrong>Exceptional Immigrants\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_93408\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov.jpg\">\u003cimg class=\"size-medium wp-image-93408 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov-300x225.jpg\" alt=\"Jetlore founders Monste Medina and Eldar Sadikov. (Jetlore)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Jetlore founders Montse Medina and Eldar Sadikov. (Courtesy of Jetlore)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.jetlore.com/\">Jetlore\u003c/a> is a startup in Sunnyvale that uses algorithms to read the slang in Facebook and Twitter posts.\u003c/p>\n\u003cp>Founders Montse Medina and Eldar Sadikov are from Spain and Russia, respectively. They are both 28-year-old Stanford University graduates and award-winning authors in artificial intelligence. The office feels like a mini-United Nations, with about a dozen employees from countries that include Romania, Ukraine, Mexico and the United States.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Medina said that for years they've been \"dealing with this immigration hell\" and even had to incorporate the business early just to qualify for visas.\u003c!--more-->\u003c/p>\n\u003cp>Despite their brainpower, Medina and Sadikov are here as temporary guests. They do not have green cards, which are granted to permanent residents. That's a problem they share with millions of immigrants who are at the low end of the economic spectrum—the kind of people who do service-sector jobs or agricultural work.\u003c/p>\n\u003cp>But Sadikov rejects being compared with a grape picker.\u003c/p>\n\u003cp>\"I think I made more impact,\" Sadikov says. \"I think I did more good things for this country. In a way, I deserve to be here.\"\u003c/p>\n\u003cp>\u003cstrong>The Other Valley\u003c/strong>\u003c/p>\n\u003cp>Manuel Cunha, director of the \u003ca href=\"http://www.niseifarmersleague.com/\">Nisei Farmers League\u003c/a> in Fresno, finds that exceptionalism insulting. He says Silicon Valley types might know complex math but don't \"know a thing about how to prune a grapevine.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies' Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/21/is-silicon-valley-losing-its-foreign-talent/\">Why Silicon Valley Is Losing Foreign-Born Talent\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Cunha works with Central Valley farmers who grow grapes, oranges and cotton. He has campaigned for immigration reform since the Reagan years.\u003c/p>\n\u003cp>Cunha recalled a tense moment in 1996. Agriculture and high tech both wanted visas. High tech told Congress their workers were more valuable, and they won lawmakers' support to move their bill forward.\u003c/p>\n\u003cp>Cunha said that point left a lingering impression that Silicon Valley does not care about the Central Valley.\u003c/p>\n\u003cp>\"They only worry about them, and they don't worry about the rest of the country,\" he said.\u003c/p>\n\u003cp>Many immigration advocates describe this round of reform as distinct from prior ones because interest groups are forming alliances across class, ethnicity and geography. There are regular meetings among ministers, police, restaurants, unions and chambers of commerce.\u003c/p>\n\u003cp>\"It's really comprehensive,\" Cunha said, echoing the name of the campaign for comprehensive immigration reform.\u003c/p>\n\u003cp>That does not mean, however, that Cunha is talking with technology leaders. Asked if he's reaching out or visiting anyone in neighboring Silicon Valley, Cunha flipped the question: \"Why haven't they come to the San Joaquin Valley? Because they're better than us!\"\u003c/p>\n\u003cp>\u003cstrong>Technology Companies Form a Lobby\u003c/strong>\u003c/p>\n\u003cp>Intel Corp. Policy Director Peter Muller has a different take.\u003c/p>\n\u003cp>\"We haven't really coordinated message because it's a different set of issues,\" Muller said.\u003c/p>\n\u003cp>He said he has not met with farmers because he's busy meeting with other tech companies.\u003c/p>\n\u003cp>Back in 2007, during the last round of immigration reform discussions, Microsoft and Intel's then-CEO Andrew Grove were outspoken advocates for visas. But the industry as a whole did not engage in politics.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\" --Stanford law Professor Dan Siciliano\u003c/aside>\n\u003cp>Now companies are \u003ca href=\"http://www.technet.org/over-100-leading-tech-executives-urge-president-obama-and-congress-to-enact-high-skilled-immigration-reform/\">petitioning Congress\u003c/a> and organizing a virtual march on Washington, called the \u003ca href=\"http://www.marchforinnovation.com/\">March for Innovation\u003c/a>. Facebook is hiring additional lobbyists for the immigration reform campaign.\u003c/p>\n\u003cp>\"Silicon Valley, tech companies, realize government is part of what they have to deal with, like it or not,\" Muller said.\u003c/p>\n\u003cp>He recalled his own tense moment in 2012. Intel wanted additional visas for Indian and Chinese workers. Their bill won by a landslide in the House, only to get blocked in the Senate.\u003c/p>\n\u003cp>\"There were some senators who felt it was not right to deal with that one small issue and thought that there were bigger issues in the immigration arena that needed to be dealt with,\" Muller said.\u003c/p>\n\u003cp>If lawmakers want a big, comprehensive bill to address immigration, he said, it's their responsibility to build the bridges.\u003c/p>\n\u003cp>Dan Siciliano, a Stanford University law professor and entrepreneur, criticized his peers in Silicon Valley for being myopic at times.\u003c/p>\n\u003cp>\"There's a lot of prejudicial bias built into the way people think about immigration,\" Siciliano said. \"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\"\u003c/p>\n\u003cp>Emily Lam, an advocate with the \u003ca href=\"http://svlg.org/\">Silicon Valley Leadership Group\u003c/a>, has prodded her members to think about endorsing reform proposals that include farmworker visas and legalization.\u003c/p>\n\u003cp>\"Unless you have some really big objection to the rest of the bill,\" Lam tells them, \"your best chance is to advocate for comprehensive—even if your instinct is indignation.\"\u003c/p>\n\u003cp>Intel, Google, Facebook and others worked on a shared platform for the high-tech community—the Immigration Innovation Act. Muller said Intel's support for a comprehensive bill depends on congressional support for the technology industry.\u003c/p>\n\u003cp>\"We're focused on the Immigration Innovation Act. And if the pieces ... important to us are included in a broader bill that has other things in it, that's something we'll be supportive of,\" Muller said.\u003c/p>\n\u003cp>\u003cstrong>Using the Tech Lobby\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://www.kqed.org/news/story/2013/02/13/116328/rep_lofgren_sees_hope_for_immigration_reform?category=bay+area\">Congresswoman Zoe Lofgren\u003c/a> (D-San Jose) is a lead negotiator for the House on a bipartisan bill.\u003c/p>\n\u003cfigure id=\"attachment_93430\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers.jpg\">\u003cimg class=\"size-medium wp-image-93430 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers-300x225.jpg\" alt=\"Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED) \u003ccite>(Craig Miller/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rep. Luis Gutierrez of Illinois, sits on the House Judiciary Committee with Lofgren.\u003c/p>\n\u003cp>Gutierrez has a message for Lofgren's constituents in Silicon Valley. \"I have told them time and time again, until you take the least among you, and she or he gets an opportunity, it's going to be broken for everyone.\"\u003c/p>\n\u003cp>Gutierrez recently came to the Bay Area to push comprehensive reform. He met with farmworkers but not with tech companies. He said it was a short trip.\u003c/p>\n\u003cp>Gutierrez is counting on the voting power of Latinos to get the tech lobby in line.\u003c/p>\n\u003cp>\"Particularly from the Latino community, people didn't go and vote on Nov. 6 to give one person a leg up over another,\" he said.\u003c/p>\n\u003cp>Arguably, it's the Latino vote that put immigration reform on the table right after the election. And arguably, as Gutierrez notes, it's the tech companies--and the money and jobs they're promising--that will win over reluctant lawmakers.\u003c/p>\n\u003cp>\"There will not be a problem with the Congress on the Republican and Democratic side providing tens of thousands of visas for the high-tech industry,\" Gutierrez said.\u003c/p>\n\u003cp>He has been criticized for blocking visas for high-skilled workers in order to use the tech lobby as a pawn in the chess game for reform. Gutierrez acknowledges it but shrugs off the criticism.\u003c/p>\n\u003cp>\"We're going to do this for everyone,\" he said.\u003c/p>\n\u003cp>To do this for everyone, Silicon Valley and the Central Valley will have to pool their electoral and economic power. That might take a conversation.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>Listen to the story\u003c/strong>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As Congress takes up comprehensive immigration reform, people from different walks of life will have to come together for the effort to succeed. In \u003ca href=\"http://www.californiareport.org/archive/R201304040850/a\">California\u003c/a>, no two places illustrate the bridges that must be built better than Silicon Valley and the Central Valley.\u003c/p>\n\u003cp>Yet it's proving difficult for high tech and agriculture to span the divide. These neighbors have not even met with each other.\u003c/p>\n\u003cp>\u003cstrong>Exceptional Immigrants\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_93408\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov.jpg\">\u003cimg class=\"size-medium wp-image-93408 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/medina-sadikov-300x225.jpg\" alt=\"Jetlore founders Monste Medina and Eldar Sadikov. (Jetlore)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Jetlore founders Montse Medina and Eldar Sadikov. (Courtesy of Jetlore)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.jetlore.com/\">Jetlore\u003c/a> is a startup in Sunnyvale that uses algorithms to read the slang in Facebook and Twitter posts.\u003c/p>\n\u003cp>Founders Montse Medina and Eldar Sadikov are from Spain and Russia, respectively. They are both 28-year-old Stanford University graduates and award-winning authors in artificial intelligence. The office feels like a mini-United Nations, with about a dozen employees from countries that include Romania, Ukraine, Mexico and the United States.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Medina said that for years they've been \"dealing with this immigration hell\" and even had to incorporate the business early just to qualify for visas.\u003c!--more-->\u003c/p>\n\u003cp>Despite their brainpower, Medina and Sadikov are here as temporary guests. They do not have green cards, which are granted to permanent residents. That's a problem they share with millions of immigrants who are at the low end of the economic spectrum—the kind of people who do service-sector jobs or agricultural work.\u003c/p>\n\u003cp>But Sadikov rejects being compared with a grape picker.\u003c/p>\n\u003cp>\"I think I made more impact,\" Sadikov says. \"I think I did more good things for this country. In a way, I deserve to be here.\"\u003c/p>\n\u003cp>\u003cstrong>The Other Valley\u003c/strong>\u003c/p>\n\u003cp>Manuel Cunha, director of the \u003ca href=\"http://www.niseifarmersleague.com/\">Nisei Farmers League\u003c/a> in Fresno, finds that exceptionalism insulting. He says Silicon Valley types might know complex math but don't \"know a thing about how to prune a grapevine.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies' Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/21/is-silicon-valley-losing-its-foreign-talent/\">Why Silicon Valley Is Losing Foreign-Born Talent\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Cunha works with Central Valley farmers who grow grapes, oranges and cotton. He has campaigned for immigration reform since the Reagan years.\u003c/p>\n\u003cp>Cunha recalled a tense moment in 1996. Agriculture and high tech both wanted visas. High tech told Congress their workers were more valuable, and they won lawmakers' support to move their bill forward.\u003c/p>\n\u003cp>Cunha said that point left a lingering impression that Silicon Valley does not care about the Central Valley.\u003c/p>\n\u003cp>\"They only worry about them, and they don't worry about the rest of the country,\" he said.\u003c/p>\n\u003cp>Many immigration advocates describe this round of reform as distinct from prior ones because interest groups are forming alliances across class, ethnicity and geography. There are regular meetings among ministers, police, restaurants, unions and chambers of commerce.\u003c/p>\n\u003cp>\"It's really comprehensive,\" Cunha said, echoing the name of the campaign for comprehensive immigration reform.\u003c/p>\n\u003cp>That does not mean, however, that Cunha is talking with technology leaders. Asked if he's reaching out or visiting anyone in neighboring Silicon Valley, Cunha flipped the question: \"Why haven't they come to the San Joaquin Valley? Because they're better than us!\"\u003c/p>\n\u003cp>\u003cstrong>Technology Companies Form a Lobby\u003c/strong>\u003c/p>\n\u003cp>Intel Corp. Policy Director Peter Muller has a different take.\u003c/p>\n\u003cp>\"We haven't really coordinated message because it's a different set of issues,\" Muller said.\u003c/p>\n\u003cp>He said he has not met with farmers because he's busy meeting with other tech companies.\u003c/p>\n\u003cp>Back in 2007, during the last round of immigration reform discussions, Microsoft and Intel's then-CEO Andrew Grove were outspoken advocates for visas. But the industry as a whole did not engage in politics.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\" --Stanford law Professor Dan Siciliano\u003c/aside>\n\u003cp>Now companies are \u003ca href=\"http://www.technet.org/over-100-leading-tech-executives-urge-president-obama-and-congress-to-enact-high-skilled-immigration-reform/\">petitioning Congress\u003c/a> and organizing a virtual march on Washington, called the \u003ca href=\"http://www.marchforinnovation.com/\">March for Innovation\u003c/a>. Facebook is hiring additional lobbyists for the immigration reform campaign.\u003c/p>\n\u003cp>\"Silicon Valley, tech companies, realize government is part of what they have to deal with, like it or not,\" Muller said.\u003c/p>\n\u003cp>He recalled his own tense moment in 2012. Intel wanted additional visas for Indian and Chinese workers. Their bill won by a landslide in the House, only to get blocked in the Senate.\u003c/p>\n\u003cp>\"There were some senators who felt it was not right to deal with that one small issue and thought that there were bigger issues in the immigration arena that needed to be dealt with,\" Muller said.\u003c/p>\n\u003cp>If lawmakers want a big, comprehensive bill to address immigration, he said, it's their responsibility to build the bridges.\u003c/p>\n\u003cp>Dan Siciliano, a Stanford University law professor and entrepreneur, criticized his peers in Silicon Valley for being myopic at times.\u003c/p>\n\u003cp>\"There's a lot of prejudicial bias built into the way people think about immigration,\" Siciliano said. \"The power players in Silicon Valley are not particularly concerned -- maybe not concerned at all -- about the so-called unskilled immigrants. As soon as you say 'unskilled,' people think poor, uneducated, underachieving.\"\u003c/p>\n\u003cp>Emily Lam, an advocate with the \u003ca href=\"http://svlg.org/\">Silicon Valley Leadership Group\u003c/a>, has prodded her members to think about endorsing reform proposals that include farmworker visas and legalization.\u003c/p>\n\u003cp>\"Unless you have some really big objection to the rest of the bill,\" Lam tells them, \"your best chance is to advocate for comprehensive—even if your instinct is indignation.\"\u003c/p>\n\u003cp>Intel, Google, Facebook and others worked on a shared platform for the high-tech community—the Immigration Innovation Act. Muller said Intel's support for a comprehensive bill depends on congressional support for the technology industry.\u003c/p>\n\u003cp>\"We're focused on the Immigration Innovation Act. And if the pieces ... important to us are included in a broader bill that has other things in it, that's something we'll be supportive of,\" Muller said.\u003c/p>\n\u003cp>\u003cstrong>Using the Tech Lobby\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://www.kqed.org/news/story/2013/02/13/116328/rep_lofgren_sees_hope_for_immigration_reform?category=bay+area\">Congresswoman Zoe Lofgren\u003c/a> (D-San Jose) is a lead negotiator for the House on a bipartisan bill.\u003c/p>\n\u003cfigure id=\"attachment_93430\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers.jpg\">\u003cimg class=\"size-medium wp-image-93430 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/central-valley-farmworkers-300x225.jpg\" alt=\"Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Workers harvest tomatoes southeast of Fresno. (Craig Miller/KQED) \u003ccite>(Craig Miller/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rep. Luis Gutierrez of Illinois, sits on the House Judiciary Committee with Lofgren.\u003c/p>\n\u003cp>Gutierrez has a message for Lofgren's constituents in Silicon Valley. \"I have told them time and time again, until you take the least among you, and she or he gets an opportunity, it's going to be broken for everyone.\"\u003c/p>\n\u003cp>Gutierrez recently came to the Bay Area to push comprehensive reform. He met with farmworkers but not with tech companies. He said it was a short trip.\u003c/p>\n\u003cp>Gutierrez is counting on the voting power of Latinos to get the tech lobby in line.\u003c/p>\n\u003cp>\"Particularly from the Latino community, people didn't go and vote on Nov. 6 to give one person a leg up over another,\" he said.\u003c/p>\n\u003cp>Arguably, it's the Latino vote that put immigration reform on the table right after the election. And arguably, as Gutierrez notes, it's the tech companies--and the money and jobs they're promising--that will win over reluctant lawmakers.\u003c/p>\n\u003cp>\"There will not be a problem with the Congress on the Republican and Democratic side providing tens of thousands of visas for the high-tech industry,\" Gutierrez said.\u003c/p>\n\u003cp>He has been criticized for blocking visas for high-skilled workers in order to use the tech lobby as a pawn in the chess game for reform. Gutierrez acknowledges it but shrugs off the criticism.\u003c/p>\n\u003cp>\"We're going to do this for everyone,\" he said.\u003c/p>\n\u003cp>To do this for everyone, Silicon Valley and the Central Valley will have to pool their electoral and economic power. That might take a conversation.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "Facebook Unveils Android 'Home'",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2013/04/04/where-to-watch-facebooks-945-am-annoucement-about-android-we-think/to-go-with-us-it-internet-ipo-facebook-a-3/\" rel=\"attachment wp-att-93309\">\u003cimg class=\"alignleft size-medium wp-image-93309\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/facebook-300x199.jpg\" alt=\"TO GO WITH US-IT-Internet-IPO-Facebook-A\" width=\"300\" height=\"199\">\u003c/a>\"We're not building a phone, and we're not building an operating system,\" said Facebook CEO Mark Zuckerberg. Instead, the company is launching \"a family of apps\" for the Android smartphone operating system.\u003c/p>\n\u003cp>The new Home displays images from friends on the lock screen of an Android phone so that as soon as you turn it on, you see photos and text from your friends. It takes up the whole screen of the phone. To get to your other apps, you have to swipe it out of the way.\u003c/p>\n\u003cp>HTC and AT&T announced a new phone optimized for the Home app.\u003c/p>\n\u003cp>Facebook \u003ca href=\"https://www.google.com/search?q=facebook+stock&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a\">stock\u003c/a> was up almost 4 percent for the day at 11:30 a.m.\u003c/p>\n\u003cp>Here's the account from The Associated Press:\u003c/p>\n\u003cblockquote>\u003cp>\u003cem>by Barbara Ortutay and Michael Liedtke, AP Technology Writers\u003cbr>\n\u003c/em>\u003cbr>\nMENLO PARK, Calif. (AP) — With its new \"Home\" on Android gadgets, Facebook aims to put its social network at the center of people's mobile experiences.\u003c!--more-->\u003c/p>\n\u003cp>Facebook has introduced software called Home that makes the social network the hub of any smartphone running Google's Android operating system. The idea behind the software is to bring Facebook content right to the home screen, rather than requiring users to check apps. \"Home\" comes amid rapid growth in the number of people who access Facebook from phones and tablet computers.\u003c/p>\n\u003cp>Available for download starting April 12, the service is part of Facebook's move to shift its users' focus from \"apps and tasks\" to people, said CEO Mark Zuckerberg during Home's unveiling at the company's Menlo Park headquarters on Thursday.\u003c/p>\n\u003cp>The new product, which can reside on the home screen of Android phones, is a family of apps designed around people's Facebook connections. Rather than see a set of apps for email, maps and other services on the screen, users will be greeted with photos and updates from their Facebook feeds.\u003c/p>\n\u003cp>\"We think this is the best version of Facebook there is,\" Zuckerberg said.\u003c/p>\n\u003cp>Zuckerberg says users can have an experience on Android phones that they can't have on other platforms. That's because Google makes the software available on an open-source basis, allowing others to adapt it to their needs.\u003c/p>\n\u003cp>The move coincides with rapid growth among the number of users who access the social network from smartphones and tablet computers, and Facebook's aim to evolve from its Web-based roots into a \"mobile-first\" company.\u003c/p>\n\u003cp>\"What Facebook wants is to put itself at the front of the Android user experience for as many Facebook users as possible and make Facebook more elemental to their customers' experience,\" said Forrester analyst Charles Golvin.\u003c/p>\n\u003cp>In addition to Home, a new HTC phone that integrates the service will also be available starting April 12, with AT&T Inc. as the carrier.\u003c/p>\n\u003cp>The move could help to attract more mobile advertisers. Though mobile ads were a big concern for Facebook's investors even before the company's initial public offering last May, some of the worry has subsided as the company muscles its way into the market.\u003c/p>\n\u003cp>Last year, Facebook began showing ads to its mobile audience by shoehorning corporate-sponsored content into users' news feeds, which also include updates from friends and brands they follow. Facebook now faces the challenge of showing people mobile ads without annoying or alienating them.\u003c/p>\n\u003cp>The mobile advertising market is growing quickly, thanks in large part to Facebook and Twitter, which also entered the space in 2012. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 billion, from $4.11 billion last year.\u003c/p>\n\u003cp>EMarketer said Wednesday that it expects Facebook Inc. to reap $965 million in U.S. mobile ad revenue in 2013. That's about 2.5 times the $391 million in 2012, the first year that Facebook started showing mobile ads. Clark Fredricksen, vice president at eMarketer, says \"there are some clear reasons why a deeper integration with mobile operating systems and handsets make sense for Facebook. At the end of the day, the more deeply Facebook can engage consumers, no matter what device or operating system or handset,\" the better.\u003c/p>\u003c/blockquote>\n\u003cp>Earlier, experts predicted that the social media titan would dive into hardware with its very own smartphone running the Android operating system.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://9to5google.com/2013/04/03/facebook-home-offers-a-fresh-take-on-android-ui-images/\">9to5 Google\u003c/a> was so certain what to expect that it posted pictures.\u003c/p>\n\u003cp>\u003ca href=\"http://www.bloomberg.com/news/2013-04-04/facebook-said-to-plan-android-smartphone-software-debut.html\">Bloomberg\u003c/a> reported that Facebook is rushing to keep up with its users' transition from desktop to mobile devices.\u003c/p>\n\u003cblockquote>\u003cp>Now that the majority of users access Facebook via mobile devices, Chief Executive Officer Mark Zuckerberg needs ways to keep them engaged longer while coaxing advertisers to pay to place promotions on small screens. The company is betting that a handset packed with Facebook-centric software will do a better job wooing users and marketers than the current approach, which emphasizes a downloadable application, Howe said. “The problem with apps is they’re a click away from wherever you are,” Howe said in an interview. “Facebook wants to remove that barrier.”\u003c/p>\u003c/blockquote>\n\u003cp>Yet pundits wondered if there was a market for such a device.\u003c/p>\n\u003cp>From the\u003ca href=\"http://www.mercurynews.com/business/ci_22941202/facebook-may-reveal-new-android-smartphone\"> Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>\"What happens if you buy a Facebook phone and decide you don't want to be a Facebook person?\" asked Will Stofega, a veteran mobile technology analyst with the IDC research firm. \"Everybody has their own preferences when it comes to apps,\" he added, noting that younger users especially are known for experimenting with new or trendy services for messaging, photo-sharing and other activities.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://mashable.com/2013/04/04/features-facebook-phone/\">Mashable\u003c/a>, meanwhile, has already gone to the extent of advising Facebook about \"10 Features Nobody Wants to See on the New Facebook Phone.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2013/04/04/where-to-watch-facebooks-945-am-annoucement-about-android-we-think/to-go-with-us-it-internet-ipo-facebook-a-3/\" rel=\"attachment wp-att-93309\">\u003cimg class=\"alignleft size-medium wp-image-93309\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/facebook-300x199.jpg\" alt=\"TO GO WITH US-IT-Internet-IPO-Facebook-A\" width=\"300\" height=\"199\">\u003c/a>\"We're not building a phone, and we're not building an operating system,\" said Facebook CEO Mark Zuckerberg. Instead, the company is launching \"a family of apps\" for the Android smartphone operating system.\u003c/p>\n\u003cp>The new Home displays images from friends on the lock screen of an Android phone so that as soon as you turn it on, you see photos and text from your friends. It takes up the whole screen of the phone. To get to your other apps, you have to swipe it out of the way.\u003c/p>\n\u003cp>HTC and AT&T announced a new phone optimized for the Home app.\u003c/p>\n\u003cp>Facebook \u003ca href=\"https://www.google.com/search?q=facebook+stock&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a\">stock\u003c/a> was up almost 4 percent for the day at 11:30 a.m.\u003c/p>\n\u003cp>Here's the account from The Associated Press:\u003c/p>\n\u003cblockquote>\u003cp>\u003cem>by Barbara Ortutay and Michael Liedtke, AP Technology Writers\u003cbr>\n\u003c/em>\u003cbr>\nMENLO PARK, Calif. (AP) — With its new \"Home\" on Android gadgets, Facebook aims to put its social network at the center of people's mobile experiences.\u003c!--more-->\u003c/p>\n\u003cp>Facebook has introduced software called Home that makes the social network the hub of any smartphone running Google's Android operating system. The idea behind the software is to bring Facebook content right to the home screen, rather than requiring users to check apps. \"Home\" comes amid rapid growth in the number of people who access Facebook from phones and tablet computers.\u003c/p>\n\u003cp>Available for download starting April 12, the service is part of Facebook's move to shift its users' focus from \"apps and tasks\" to people, said CEO Mark Zuckerberg during Home's unveiling at the company's Menlo Park headquarters on Thursday.\u003c/p>\n\u003cp>The new product, which can reside on the home screen of Android phones, is a family of apps designed around people's Facebook connections. Rather than see a set of apps for email, maps and other services on the screen, users will be greeted with photos and updates from their Facebook feeds.\u003c/p>\n\u003cp>\"We think this is the best version of Facebook there is,\" Zuckerberg said.\u003c/p>\n\u003cp>Zuckerberg says users can have an experience on Android phones that they can't have on other platforms. That's because Google makes the software available on an open-source basis, allowing others to adapt it to their needs.\u003c/p>\n\u003cp>The move coincides with rapid growth among the number of users who access the social network from smartphones and tablet computers, and Facebook's aim to evolve from its Web-based roots into a \"mobile-first\" company.\u003c/p>\n\u003cp>\"What Facebook wants is to put itself at the front of the Android user experience for as many Facebook users as possible and make Facebook more elemental to their customers' experience,\" said Forrester analyst Charles Golvin.\u003c/p>\n\u003cp>In addition to Home, a new HTC phone that integrates the service will also be available starting April 12, with AT&T Inc. as the carrier.\u003c/p>\n\u003cp>The move could help to attract more mobile advertisers. Though mobile ads were a big concern for Facebook's investors even before the company's initial public offering last May, some of the worry has subsided as the company muscles its way into the market.\u003c/p>\n\u003cp>Last year, Facebook began showing ads to its mobile audience by shoehorning corporate-sponsored content into users' news feeds, which also include updates from friends and brands they follow. Facebook now faces the challenge of showing people mobile ads without annoying or alienating them.\u003c/p>\n\u003cp>The mobile advertising market is growing quickly, thanks in large part to Facebook and Twitter, which also entered the space in 2012. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 billion, from $4.11 billion last year.\u003c/p>\n\u003cp>EMarketer said Wednesday that it expects Facebook Inc. to reap $965 million in U.S. mobile ad revenue in 2013. That's about 2.5 times the $391 million in 2012, the first year that Facebook started showing mobile ads. Clark Fredricksen, vice president at eMarketer, says \"there are some clear reasons why a deeper integration with mobile operating systems and handsets make sense for Facebook. At the end of the day, the more deeply Facebook can engage consumers, no matter what device or operating system or handset,\" the better.\u003c/p>\u003c/blockquote>\n\u003cp>Earlier, experts predicted that the social media titan would dive into hardware with its very own smartphone running the Android operating system.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://9to5google.com/2013/04/03/facebook-home-offers-a-fresh-take-on-android-ui-images/\">9to5 Google\u003c/a> was so certain what to expect that it posted pictures.\u003c/p>\n\u003cp>\u003ca href=\"http://www.bloomberg.com/news/2013-04-04/facebook-said-to-plan-android-smartphone-software-debut.html\">Bloomberg\u003c/a> reported that Facebook is rushing to keep up with its users' transition from desktop to mobile devices.\u003c/p>\n\u003cblockquote>\u003cp>Now that the majority of users access Facebook via mobile devices, Chief Executive Officer Mark Zuckerberg needs ways to keep them engaged longer while coaxing advertisers to pay to place promotions on small screens. The company is betting that a handset packed with Facebook-centric software will do a better job wooing users and marketers than the current approach, which emphasizes a downloadable application, Howe said. “The problem with apps is they’re a click away from wherever you are,” Howe said in an interview. “Facebook wants to remove that barrier.”\u003c/p>\u003c/blockquote>\n\u003cp>Yet pundits wondered if there was a market for such a device.\u003c/p>\n\u003cp>From the\u003ca href=\"http://www.mercurynews.com/business/ci_22941202/facebook-may-reveal-new-android-smartphone\"> Merc\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>\"What happens if you buy a Facebook phone and decide you don't want to be a Facebook person?\" asked Will Stofega, a veteran mobile technology analyst with the IDC research firm. \"Everybody has their own preferences when it comes to apps,\" he added, noting that younger users especially are known for experimenting with new or trendy services for messaging, photo-sharing and other activities.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://mashable.com/2013/04/04/features-facebook-phone/\">Mashable\u003c/a>, meanwhile, has already gone to the extent of advising Facebook about \"10 Features Nobody Wants to See on the New Facebook Phone.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>For fans of such LucasArts games as \"Star Wars,\" the empire struck back on Wednesday -- the Disney empire, that is.\u003c/p>\n\u003cfigure id=\"attachment_93252\" class=\"wp-caption alignright\" style=\"max-width: 298px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/03/gamers-mourn-as-lucasarts-gets-zapped/lucasartscampus/\" rel=\"attachment wp-att-93252\">\u003cimg class=\"size-full wp-image-93252\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/LucasArtscampus.jpg\" alt=\"LucasArtscampus\" width=\"298\" height=\"198\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The LucasArts campus in the Presidio. (Angie Hu/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.wired.com/gamelife/2013/04/lucasarts-disney/\"> Reports\u003c/a> spread rapidly that LucasArts, based in San Francisco's Presidio, had ceased production of games, laying off 150 people, according to multiple sources.\u003c/p>\n\u003cp>Game studio LucasArts is part of Lucasfilm, which Disney bought from filmmaker George Lucas in October for $4 billion.\u003c/p>\n\u003cp>Disney said it will continue licensing LucasArts' existing properties. The gaming trade publication \u003ca href=\"http://kotaku.com/disney-shuts-down-lucasarts-468473749\">Kotaku\u003c/a> questioned that strategy, reporting that the company has not been successful in efforts so far to find takers for \"Star Wars: First Assault\" and \"Star Wars 1313.\"\u003cem>\u003c/em>\u003c/p>\n\u003cp>But Michael Pachter, who analyzes video games for Wedbush Securities, thinks the games will find a market. \"There are plenty of studios for hire, many comprising employees who were let go from other companies,\" he told KQED's Erika Kelly. \" I am sure somebody will bid on the licenses.\"\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>He said the move didn't come as a surprise. Console games have been in a slump in general. Disney recently shuttered the studio Junction Point, maker of \"Epic Mickey.\" And Disney might have wanted only the filmmaking part of LucasFilm when it bought the company.\u003c/p>\n\u003cp>The Disney's overall gaming division has been under pressure to produce profits and was missing its goals so it had to make cuts, Pachter said.\u003c/p>\n\u003cp>But the swiftness of the move surprised him. \"I thought Disney would spend some time and evaluate the performance of the employees, because clearly there are some talented people working at Lucas. Clearly there are some people at Disney who might not be as good. So, I thought they'd give the LucasArts people a fair shot to compete for some Disney jobs.\"\u003c/p>\n\u003cp>Even though the industry is in \"a time of contraction,\" the top LucasArts developers will quickly find new jobs at places like Zynga or Electronic Arts, he said.\u003c/p>\n\u003cp>\"There really are other places for people to go and talented people are going to find a place to go because there always is demand for super-talented game developers,\" he said.\u003c/p>\n\u003cp>Here are some of the reactions so far. Please add your own in the comments section below.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>http://storify.com/kqednews/lucasarts-shuttered\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>For fans of such LucasArts games as \"Star Wars,\" the empire struck back on Wednesday -- the Disney empire, that is.\u003c/p>\n\u003cfigure id=\"attachment_93252\" class=\"wp-caption alignright\" style=\"max-width: 298px\">\u003ca href=\"http://ww2.kqed.org/news/2013/04/03/gamers-mourn-as-lucasarts-gets-zapped/lucasartscampus/\" rel=\"attachment wp-att-93252\">\u003cimg class=\"size-full wp-image-93252\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/04/LucasArtscampus.jpg\" alt=\"LucasArtscampus\" width=\"298\" height=\"198\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The LucasArts campus in the Presidio. (Angie Hu/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.wired.com/gamelife/2013/04/lucasarts-disney/\"> Reports\u003c/a> spread rapidly that LucasArts, based in San Francisco's Presidio, had ceased production of games, laying off 150 people, according to multiple sources.\u003c/p>\n\u003cp>Game studio LucasArts is part of Lucasfilm, which Disney bought from filmmaker George Lucas in October for $4 billion.\u003c/p>\n\u003cp>Disney said it will continue licensing LucasArts' existing properties. The gaming trade publication \u003ca href=\"http://kotaku.com/disney-shuts-down-lucasarts-468473749\">Kotaku\u003c/a> questioned that strategy, reporting that the company has not been successful in efforts so far to find takers for \"Star Wars: First Assault\" and \"Star Wars 1313.\"\u003cem>\u003c/em>\u003c/p>\n\u003cp>But Michael Pachter, who analyzes video games for Wedbush Securities, thinks the games will find a market. \"There are plenty of studios for hire, many comprising employees who were let go from other companies,\" he told KQED's Erika Kelly. \" I am sure somebody will bid on the licenses.\"\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>He said the move didn't come as a surprise. Console games have been in a slump in general. Disney recently shuttered the studio Junction Point, maker of \"Epic Mickey.\" And Disney might have wanted only the filmmaking part of LucasFilm when it bought the company.\u003c/p>\n\u003cp>The Disney's overall gaming division has been under pressure to produce profits and was missing its goals so it had to make cuts, Pachter said.\u003c/p>\n\u003cp>But the swiftness of the move surprised him. \"I thought Disney would spend some time and evaluate the performance of the employees, because clearly there are some talented people working at Lucas. Clearly there are some people at Disney who might not be as good. So, I thought they'd give the LucasArts people a fair shot to compete for some Disney jobs.\"\u003c/p>\n\u003cp>Even though the industry is in \"a time of contraction,\" the top LucasArts developers will quickly find new jobs at places like Zynga or Electronic Arts, he said.\u003c/p>\n\u003cp>\"There really are other places for people to go and talented people are going to find a place to go because there always is demand for super-talented game developers,\" he said.\u003c/p>\n\u003cp>Here are some of the reactions so far. Please add your own in the comments section below.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>http://storify.com/kqednews/lucasarts-shuttered\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "California Vies for Drone-Testing Contracts",
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"content": "\u003cp>\u003cem>By Aarti Shahani\u003c/em>\u003c/p>\n\u003cp>It looks like the skies are going to become a lot more crowded.\u003c/p>\n\u003cfigure id=\"attachment_92706\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/drone.jpg\">\u003cimg class=\"size-medium wp-image-92706 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/drone-300x225.jpg\" alt=\"An small drone. (Andrew Stelzer/KQED)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A small drone. (Andrew Stelzer/KQED)\u003c/figcaption>\u003c/figure>\n\u003cp>The Federal Aviation Administration wants to put unmanned aerial vehicles operated by joysticks in the same air with planes operated by pilots. Last month the agency put out a call to test-fly drones at six sites still to be determined.\u003c/p>\n\u003cp>Two airports in California are vying for a federal contract to test-fly nonmilitary drones. Ventura and Kern counties are competing, along with 50 teams in 36 other states to win one of the drone contracts.\u003c/p>\n\u003cp>UC Berkeley's Dean of Engineering Shankar Sastry said he has had to coordinate with controllers of unmanned vehicles while flying in a plane himself, and regulators need to look seriously at mixed-use airspace.\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Sastry said unmanned drones can be used by civilians for farming, fire control in remote areas, pipeline monitoring and other safety-related tasks.\u003c/p>\n\u003cp>\"This is really catching up to what is already a reality in several places,\" Sastry said, referring to the recent testing of unmanned vehicles by companies such as Google on roads and highways. \"So I'm delighted the FAA is having this competition, and I certainly hope California will be in the vanguard.\"\u003c/p>\n\u003cp>He said technological concerns regarding use of mixed airspace can be overcome.\u003c/p>\n\u003cp>\u003cstrong>Concerns Over Privacy\u003c/strong>\u003c/p>\n\u003cp>But civil rights groups are concerned about the potential for invasion of privacy by agencies flying drones.\u003c/p>\n\u003cp>\"Privacy concerns are real, and I think they do need to be addressed,\" Sastry said.\u003c/p>\n\u003cp>The City of Berkeley is considering a ban on drones, citing privacy concerns.\u003c/p>\n\u003cp>Last February the \u003ca href=\"http://www.kqed.org/news/story/2013/02/15/116429/alameda_county_sheriff_will_wait_to_purchase_drone?category=bay+area\">Alameda County Sheriff's Office\u003c/a> sought approval from the Alameda County Board of Supervisors to use more than $31,000 in federal funds to help pay for a drone.\u003c/p>\n\u003cp>Attorney Linda Lye with the \u003ca href=\"https://www.aclunc.org/\">ACLU of Northern California\u003c/a> told KQED last October she was concerned drones would make it easy to do mass surveillance of citizens.\u003c/p>\n\u003cp>\"We're concerned about the comprehensive stockpiling of detailed information about where people go, when they do it, who they meet with,\" Lye said. The decision to buy a drone merits a public debate and a vote by elected officials, she said.\u003c/p>\n\u003cp>\u003cstrong>Growth Potential\u003c/strong>\u003c/p>\n\u003cp>Sastry's students stand to make money manufacturing drones. The \u003ca href=\"http://www.faa.gov/about/office_org/headquarters_offices/apl/aviation_forecasts/aerospace_forecasts/2013-2033/media/2013_Forecast.pdf\">FAA estimates\u003c/a> 7,500 nonmilitary drones will be in the air within five years, and calls drones \"the most dynamic growth sector within the aviation industry.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The untapped civilian market is estimated in the billions, and the Teal Group estimates that about $89.1 billion will be spent on unmanned aircraft systems over the next 10 years.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>By Aarti Shahani\u003c/em>\u003c/p>\n\u003cp>It looks like the skies are going to become a lot more crowded.\u003c/p>\n\u003cfigure id=\"attachment_92706\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/drone.jpg\">\u003cimg class=\"size-medium wp-image-92706 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/drone-300x225.jpg\" alt=\"An small drone. (Andrew Stelzer/KQED)\" width=\"300\" height=\"225\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A small drone. (Andrew Stelzer/KQED)\u003c/figcaption>\u003c/figure>\n\u003cp>The Federal Aviation Administration wants to put unmanned aerial vehicles operated by joysticks in the same air with planes operated by pilots. Last month the agency put out a call to test-fly drones at six sites still to be determined.\u003c/p>\n\u003cp>Two airports in California are vying for a federal contract to test-fly nonmilitary drones. Ventura and Kern counties are competing, along with 50 teams in 36 other states to win one of the drone contracts.\u003c/p>\n\u003cp>UC Berkeley's Dean of Engineering Shankar Sastry said he has had to coordinate with controllers of unmanned vehicles while flying in a plane himself, and regulators need to look seriously at mixed-use airspace.\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Sastry said unmanned drones can be used by civilians for farming, fire control in remote areas, pipeline monitoring and other safety-related tasks.\u003c/p>\n\u003cp>\"This is really catching up to what is already a reality in several places,\" Sastry said, referring to the recent testing of unmanned vehicles by companies such as Google on roads and highways. \"So I'm delighted the FAA is having this competition, and I certainly hope California will be in the vanguard.\"\u003c/p>\n\u003cp>He said technological concerns regarding use of mixed airspace can be overcome.\u003c/p>\n\u003cp>\u003cstrong>Concerns Over Privacy\u003c/strong>\u003c/p>\n\u003cp>But civil rights groups are concerned about the potential for invasion of privacy by agencies flying drones.\u003c/p>\n\u003cp>\"Privacy concerns are real, and I think they do need to be addressed,\" Sastry said.\u003c/p>\n\u003cp>The City of Berkeley is considering a ban on drones, citing privacy concerns.\u003c/p>\n\u003cp>Last February the \u003ca href=\"http://www.kqed.org/news/story/2013/02/15/116429/alameda_county_sheriff_will_wait_to_purchase_drone?category=bay+area\">Alameda County Sheriff's Office\u003c/a> sought approval from the Alameda County Board of Supervisors to use more than $31,000 in federal funds to help pay for a drone.\u003c/p>\n\u003cp>Attorney Linda Lye with the \u003ca href=\"https://www.aclunc.org/\">ACLU of Northern California\u003c/a> told KQED last October she was concerned drones would make it easy to do mass surveillance of citizens.\u003c/p>\n\u003cp>\"We're concerned about the comprehensive stockpiling of detailed information about where people go, when they do it, who they meet with,\" Lye said. The decision to buy a drone merits a public debate and a vote by elected officials, she said.\u003c/p>\n\u003cp>\u003cstrong>Growth Potential\u003c/strong>\u003c/p>\n\u003cp>Sastry's students stand to make money manufacturing drones. The \u003ca href=\"http://www.faa.gov/about/office_org/headquarters_offices/apl/aviation_forecasts/aerospace_forecasts/2013-2033/media/2013_Forecast.pdf\">FAA estimates\u003c/a> 7,500 nonmilitary drones will be in the air within five years, and calls drones \"the most dynamic growth sector within the aviation industry.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The untapped civilian market is estimated in the billions, and the Teal Group estimates that about $89.1 billion will be spent on unmanned aircraft systems over the next 10 years.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "is-silicon-valley-losing-its-foreign-talent",
"title": "Why Silicon Valley Is Losing Foreign-Born Talent",
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"content": "\u003cfigure id=\"attachment_91911\" class=\"wp-caption alignleft\" style=\"max-width: 264px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91911\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Bahl-264x300.jpg\" alt=\"Kumal Bahl returned to India after being educated in the U.S. because he could not get a working visa.\" width=\"264\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Kunal Bahl returned to India to launch a business because he could not get a working visa in the U.S. (Photo courtesy of Snapdeal)\u003c/figcaption>\u003c/figure>\n\u003cp>As immigration laws make it harder for foreigners to stay and work in the U.S., Silicon Valley is losing some of its most promising talent — and its unrivaled reputation as ground zero for tech innovation. Those who came here for education or to take a stab at fame and fortune are no longer waiting around for a local job and visa to start their careers. They’re going home — to India, China, Brazil, or other countries courting them. With the growth of global tech hubs and the capital available abroad, some immigrant entrepreneurs are wondering why they should bother to stay.\u003c/p>\n\u003cp>Kunal Bahl, who got his engineering and business degrees at the University of Pennsylvania, made money on campus by charging students to watch cricket games. Bahl was hired at Microsoft for what he calls a “super-exciting” role traveling the globe, selling their products in Asia and Latin America. Bahl’s steady climb was halted in 2007, after his professional H1B visa was not chosen in the immigration lottery system.\u003c/p>\n\u003cp>But Bahl didn’t pine to stay in the U.S. He declined Microsoft’s offer to place him in another country and try again. After losing the lottery, Bahl was ready to place a new bet.\u003c!--more-->\u003c/p>\n\u003cp>“Maybe the time is now getting to a point where it would be right to start a business in India,” Bahl said. “Earlier than that, there was just no meaningful internet penetration to start a technology business.”\u003c/p>\n\u003cp>Today, at age 29, Bahl is the CEO of \u003ca href=\"http://www.snapdeal.com\">Snapdeal\u003c/a>, India’s largest e-commerce company (much like eBay) and employs more than 1,000 people.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"#Countries\">How Other Countries Are Vying for Foreign Talent\u003c/a>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003ca href=\"#Chile\">Meet the Chile-con Valley Entrepreneurs\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>In the global market, two big shifts have made it possible for Bahl’s business to grow: First, people in Asia, Latin America and the Middle East are going online and buying things at breakneck speed, and what were considered “developing countries” are now called “emerging markets.” Secondly, it’s a lot cheaper to build an internet company than say, a semiconductor plant.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“This is a wave, and this wave is not stopping,”Bahl said.\u003c/p>\n\u003cp>\u003cstrong>AMERICAN INVESTORS FOLLOW THE TALENT\u003c/strong>\u003c/p>\n\u003cp>American money is following the foreign talent. Leading venture capitalists are opening offices in Asia and Latin America in order to more easily scout start-ups, and funds that buy start-ups are promoting foreigners to be partners.\u003c/p>\n\u003cfigure id=\"attachment_91957\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://www.geeksonaplane.com\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91957\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Screen-Shot-2013-03-20-at-9.23.49-PM-300x157.png\" alt=\"Geeks On a Plane takes tech entrepreneur across the world to look for new opportunities.\" width=\"300\" height=\"157\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Geeks On a Plane takes tech entrepreneurs across the world to look for new opportunities.\u003c/figcaption>\u003c/figure>\n\u003cp>Silicon Valley investor Dave McClure is eager to invest. McClure is the captain of a global expedition he calls \u003ca href=\"http://www.geeksonaplane.com/\">Geeks On A Plane:\u003c/a> “Fifty crazy people from all over the globe, having fun, learning about technology and meeting new friends,” as he explains in his promotional video.\u003c/p>\n\u003cp>We’ve known for a long time that capital is global and money knows no borders. The difference now is that Americans like McClure are warming up to start-ups founded and based outside the U.S.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies’ Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/04/05/on-immigration-high-tech-and-ag-dont-meet-literally/\">On Immigration, High Tech and Ag Don’t Meet, Literally\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Christen O’Brien, who does market research on the Geeks’ upcoming tour sites, says that when she started in the tech industry in 2006, “venture capital firms wouldn’t invest in start-ups in New York. That was too far away.”\u003c/p>\n\u003cp>McClure, who just returned from India, where he took a gang of investors and technologists to visit Bahl’s company Snapdeal and newer ones, estimates “at least 25 percent of our investment strategy is probably outside the U.S. and that’s probably growing to 50 percent over the next two or three years.”\u003c/p>\n\u003cp>That doesn’t mean McClure is done with America. Silicon Valley is his home, and he wants this round of immigration reform to make it easier for foreign tech entrepreneurs to stay.\u003c/p>\n\u003cp>For years McClure and fellow investors have pushed for a new brand of visas, dubbed Start-up Visas, with the premise that it will help stop the so-called “Reverse Brain Drain.”\u003c/p>\n\u003cp>The visa, now part of the immigration reform debate in Congress, would allow foreign entrepreneurs who start businesses in the U.S. to stay, so long as they generate revenue, have American investors and employ others.\u003c/p>\n\u003cp>“And in fact, the crazy thing is after we tried to announce these ideas, other countries copied the idea and passed legislation before we did,” McClure said. “And we’re still sitting here with our thumbs up our asses, trying to get it done.”\u003c/p>\n\u003cp>\u003cstrong>OTHER COUNTRIES LURE ENTREPRENEURS\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>Chile got it done, thanks to a Chilean citizen educated at Stanford Business School. During his master’s program, Nicolas Shea noticed that many of his fellow students couldn’t get visas to stay in the U.S. After Chile’s earthquake in 2010, Shea talked his government into courting America’s visa rejects.\u003c/p>\n\u003cp>\u003ca href=\"http://www.startupchile.org\">Start-Up Chile,\u003c/a> a tech incubator, gives entrepreneurs $40,000 to build their companies. Unlike American investors, the government does not take a share of the new companies in exchange for the cash. Unlike America’s start-up visa proposal, the companies do not have to employ others.\u003c/p>\n\u003cp>“We’re giving taxpayers money to people who don’t vote here, and people who are not forced to hire local talent,” said spokeswoman Maitetxu Larraechea. “We don’t force them to do anything.”\u003c/p>\n\u003cp>A webcam tour of the Santiago hub showed that the startup workplace is much like a bunker: two big rooms with 20-something-year-olds hunched over laptops, writing code for their various Internet start-ups.\u003c/p>\n\u003cfigure id=\"attachment_91960\" class=\"wp-caption alignleft\" style=\"max-width: 150px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-91960\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Gitu-Malwani1-150x150.png\" alt=\"Indian citizen Jeetu Melwani,moved from the U.S. to Chile for better opportunities.\" width=\"150\" height=\"150\">\u003cfigcaption class=\"wp-caption-text\">Indian citizen Jeetu Melwani moved from the U.S. to Chile for better opportunities.\u003c/figcaption>\u003c/figure>\n\u003cp>Indian citizen Jeetu Melwani, who hopped on the webcam to share his story, said he worked in the U.S. for five years, and decided to come to Chilecon Valley — yes, that’s what they call it here — because he got tired of being the foreign worker for someone else’s company.\u003c/p>\n\u003cp>“Am I going to wait 10 more years in Corporate America to get a Green Card when I can go anyplace else in the world like Chile, where they want us to come and start business and give us money to do it?” Melwani said. “Hell yeah, I’m going to Chile.”\u003c/p>\n\u003cp>The investor McClure said that Americans should not be cavalier about our lead in the technology race.\u003c/p>\n\u003cp>“There’s 6.7 billion people who don’t live in the U.S.,” McClure said. “A lot of those people are smart.”\u003c/p>\n\u003cp>McClure is taking his geeks to Southeast Asia next. Though he hasn’t seen a tech hub that compares to home yet, McClure guesses that within 20 years, it’s entirely possible that a Chilecon Valley will overtake Silicon Valley.\u003c/p>\n\u003cp>Click play to hear the story from \u003ca href=\"http://www.californiareport.org/archive/R201303210850/c\">The California Report\u003c/a> on how immigration law is impacting Silicon Valley.\u003c/p>\n\u003cp>[soundcloud url=”http://api.soundcloud.com/tracks/84287393″]\u003c/p>\n\u003cp>\u003cstrong> \u003ca name=\"Countries\">HOW OTHER COUNTRIES ARE VYING FOR FOREIGN TALENT\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>Since the global economic crisis, many countries have been courting foreign entrepreneurs. From the U.K. to Chile, American citizens are among the largest applicant pool. Take a look at who’s in the game:\u003c/p>\n\u003cp> \u003c/p>\n\u003ctable border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n\u003ctbody>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Country\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">\u003cstrong>Description\u003c/strong>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>United Kingdom\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2008, the UK gave foreign nationals a fast track to citizenship through its ‘entrepreneur visa’ program. If in 3 years the entrepreneur creates 10 permanent jobs in the UK or generates at least £5m in income, she can stay without bars to working. The UK program is small, with under 500 visas granted in the year ending June 2012. Source: \u003ca href=\"http://www.ft.com/intl/cms/s/0/553d1c5e-7d0a-11e2-8bd7-00144feabdc0.html#axzz2O0jsaUar\">Financial Times\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>New Zealand\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2009, New Zealand created a fast track to permanent residence for entrepreneurs who have been self-employed there for at least two years and benefited the country through investment money or job creation. Source: \u003ca href=\"http://www.immigration.govt.nz/migrant/stream/invest/entrepreneur/\">Immigration New Zealand\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Chile\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">Following Chile’s earthquake in 2010, the government launched a development program to give visas and $40,000 to entrepreneurs. The government does not take any ownership stake in the start-up, but requires the immigrant to give classes to natives on entrepreneurship. Source: \u003ca href=\"http://startupchile.org\">Startup Chile\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Canada\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">This year Canada begins giving permanent residency to an estimated 2750 start-up entrepreneurs and their families. Qualified applicants must speak English or French, and get an approved Canadian investor to commit seed funding.Source: \u003ca href=\"http://startupvisa.ca/\">Start Up Visa Canada \u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Australia\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2012, Australia revamped its visa program to admit immigrants with demonstrated business experience. To stay permanently, the entrepreneur has to generate income and create 2 new jobs within 3 years — or 5 years with support from state/territory of residence.Source: \u003ca href=\"http://www.migrationinformation.org/USfocus/display.cfm?ID=896\">Australian Visa Bureau and Migration Policy Institute\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Ireland\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2012, Ireland began taking visa applications from foreign entrepreneurs. Citizens outside the European Union with a start-up idea and funding of at least €75,000can get residency in five-year tranches. Ireland’s Ministry says it didn’t set job creation targets because “such businesses can take some time to get off the ground.” Source: \u003ca href=\"http://www.inis.gov.ie/en/INIS/Pages/New%20Programmes%20for%20Investors%20and%20Entrepreneurs%5D%5D\">Irish Naturalization and Immigration Service\u003c/a>.\u003c/td>\n\u003c/tr>\n\u003c/tbody>\n\u003c/table>\n\u003cp>The \u003ca href=\"http://www.migrationinformation.org/USfocus/display.cfm?ID=896\">Migration Policy Institute\u003c/a> has written a lot about Start-Up Visa efforts around the globe.\u003c/p>\n\u003cp>\u003cstrong>\u003ca name=\"Chile\">MEET THE CHILE-CON VALLEY ENTREPRENEURS\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-92030\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Aljosha-Novakovic-150x150.png\" alt=\"Aljosha Novakovic\" width=\"150\" height=\"150\">Aljosha Novakovic calls himself “Yosh” because no matter where he lives, he says “no one can pronounce my name.” The Serbian-American is a U.S. citizen who grew up in San Jose, studied psychology at U.C. Santa Barbara, and headed to Chile to build Medko – a global health network of patients and doctors. Many of the foreign entrepreneurs being courted by countries like the UK and Chile are American citizens.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-92029 alignleft\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Carlos-Gonz%C3%A1lez--150x150.png\" alt=\"Carlos González\" width=\"150\" height=\"150\">Carlos González de Villaumbrosia, a citizen of Spain, got his MBA at U.C. Berkeley and worked for a Silicon Valley start-up. Gonzalez says he went to Chile because “Latin America is blowing up like crazy,” and Santiago is a good place to expand his business. Gonzalez is building Floqq, a marketplace for online courses in Spanish.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-92031 alignleft\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Gitu-Malwani2-150x150.png\" alt=\"Jeetu Melwani\" width=\"150\" height=\"150\">Jeetu Melwani, an Indian citizen, is building keeZILLA, a site that uses algorithms to change how people shop online. Melwani says he lived in the US for five years before coming to Santiago, and could not find a way to start a business in the US while keeping his legal status. He’s nostalgic for Los Angeles, and recalls when a friend visited from back home, they rented a 350Z Nissan sports car and “ripped it all over town.”\u003c/p>\n\n",
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"description": "As immigration laws make it harder for foreigners to stay and work in the U.S., Silicon Valley is losing some of its most promising talent -- and its unrivaled reputation as ground zero for tech innovation. Those who came here for education or to take a stab at fame and fortune are no longer waiting around for a local job and visa to start their careers. They're going home -- to India, China, Brazil, or other countries courting them. With the growth of global tech hubs and the capital available abroad, some immigrant entrepreneurs are wondering why they should bother",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_91911\" class=\"wp-caption alignleft\" style=\"max-width: 264px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91911\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Bahl-264x300.jpg\" alt=\"Kumal Bahl returned to India after being educated in the U.S. because he could not get a working visa.\" width=\"264\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Kunal Bahl returned to India to launch a business because he could not get a working visa in the U.S. (Photo courtesy of Snapdeal)\u003c/figcaption>\u003c/figure>\n\u003cp>As immigration laws make it harder for foreigners to stay and work in the U.S., Silicon Valley is losing some of its most promising talent — and its unrivaled reputation as ground zero for tech innovation. Those who came here for education or to take a stab at fame and fortune are no longer waiting around for a local job and visa to start their careers. They’re going home — to India, China, Brazil, or other countries courting them. With the growth of global tech hubs and the capital available abroad, some immigrant entrepreneurs are wondering why they should bother to stay.\u003c/p>\n\u003cp>Kunal Bahl, who got his engineering and business degrees at the University of Pennsylvania, made money on campus by charging students to watch cricket games. Bahl was hired at Microsoft for what he calls a “super-exciting” role traveling the globe, selling their products in Asia and Latin America. Bahl’s steady climb was halted in 2007, after his professional H1B visa was not chosen in the immigration lottery system.\u003c/p>\n\u003cp>But Bahl didn’t pine to stay in the U.S. He declined Microsoft’s offer to place him in another country and try again. After losing the lottery, Bahl was ready to place a new bet.\u003c!--more-->\u003c/p>\n\u003cp>“Maybe the time is now getting to a point where it would be right to start a business in India,” Bahl said. “Earlier than that, there was just no meaningful internet penetration to start a technology business.”\u003c/p>\n\u003cp>Today, at age 29, Bahl is the CEO of \u003ca href=\"http://www.snapdeal.com\">Snapdeal\u003c/a>, India’s largest e-commerce company (much like eBay) and employs more than 1,000 people.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"#Countries\">How Other Countries Are Vying for Foreign Talent\u003c/a>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003ca href=\"#Chile\">Meet the Chile-con Valley Entrepreneurs\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>In the global market, two big shifts have made it possible for Bahl’s business to grow: First, people in Asia, Latin America and the Middle East are going online and buying things at breakneck speed, and what were considered “developing countries” are now called “emerging markets.” Secondly, it’s a lot cheaper to build an internet company than say, a semiconductor plant.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“This is a wave, and this wave is not stopping,”Bahl said.\u003c/p>\n\u003cp>\u003cstrong>AMERICAN INVESTORS FOLLOW THE TALENT\u003c/strong>\u003c/p>\n\u003cp>American money is following the foreign talent. Leading venture capitalists are opening offices in Asia and Latin America in order to more easily scout start-ups, and funds that buy start-ups are promoting foreigners to be partners.\u003c/p>\n\u003cfigure id=\"attachment_91957\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://www.geeksonaplane.com\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91957\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Screen-Shot-2013-03-20-at-9.23.49-PM-300x157.png\" alt=\"Geeks On a Plane takes tech entrepreneur across the world to look for new opportunities.\" width=\"300\" height=\"157\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Geeks On a Plane takes tech entrepreneurs across the world to look for new opportunities.\u003c/figcaption>\u003c/figure>\n\u003cp>Silicon Valley investor Dave McClure is eager to invest. McClure is the captain of a global expedition he calls \u003ca href=\"http://www.geeksonaplane.com/\">Geeks On A Plane:\u003c/a> “Fifty crazy people from all over the globe, having fun, learning about technology and meeting new friends,” as he explains in his promotional video.\u003c/p>\n\u003cp>We’ve known for a long time that capital is global and money knows no borders. The difference now is that Americans like McClure are warming up to start-ups founded and based outside the U.S.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>More on immigration in California\u003c/strong>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/03/22/tech-companies-push-to-expand-skilled-worker-visas-rankles-critics/\">Tech Companies’ Push to Expand Skilled Worker Visas Rankles Critics\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/2013/04/05/on-immigration-high-tech-and-ag-dont-meet-literally/\">On Immigration, High Tech and Ag Don’t Meet, Literally\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Christen O’Brien, who does market research on the Geeks’ upcoming tour sites, says that when she started in the tech industry in 2006, “venture capital firms wouldn’t invest in start-ups in New York. That was too far away.”\u003c/p>\n\u003cp>McClure, who just returned from India, where he took a gang of investors and technologists to visit Bahl’s company Snapdeal and newer ones, estimates “at least 25 percent of our investment strategy is probably outside the U.S. and that’s probably growing to 50 percent over the next two or three years.”\u003c/p>\n\u003cp>That doesn’t mean McClure is done with America. Silicon Valley is his home, and he wants this round of immigration reform to make it easier for foreign tech entrepreneurs to stay.\u003c/p>\n\u003cp>For years McClure and fellow investors have pushed for a new brand of visas, dubbed Start-up Visas, with the premise that it will help stop the so-called “Reverse Brain Drain.”\u003c/p>\n\u003cp>The visa, now part of the immigration reform debate in Congress, would allow foreign entrepreneurs who start businesses in the U.S. to stay, so long as they generate revenue, have American investors and employ others.\u003c/p>\n\u003cp>“And in fact, the crazy thing is after we tried to announce these ideas, other countries copied the idea and passed legislation before we did,” McClure said. “And we’re still sitting here with our thumbs up our asses, trying to get it done.”\u003c/p>\n\u003cp>\u003cstrong>OTHER COUNTRIES LURE ENTREPRENEURS\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>Chile got it done, thanks to a Chilean citizen educated at Stanford Business School. During his master’s program, Nicolas Shea noticed that many of his fellow students couldn’t get visas to stay in the U.S. After Chile’s earthquake in 2010, Shea talked his government into courting America’s visa rejects.\u003c/p>\n\u003cp>\u003ca href=\"http://www.startupchile.org\">Start-Up Chile,\u003c/a> a tech incubator, gives entrepreneurs $40,000 to build their companies. Unlike American investors, the government does not take a share of the new companies in exchange for the cash. Unlike America’s start-up visa proposal, the companies do not have to employ others.\u003c/p>\n\u003cp>“We’re giving taxpayers money to people who don’t vote here, and people who are not forced to hire local talent,” said spokeswoman Maitetxu Larraechea. “We don’t force them to do anything.”\u003c/p>\n\u003cp>A webcam tour of the Santiago hub showed that the startup workplace is much like a bunker: two big rooms with 20-something-year-olds hunched over laptops, writing code for their various Internet start-ups.\u003c/p>\n\u003cfigure id=\"attachment_91960\" class=\"wp-caption alignleft\" style=\"max-width: 150px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-91960\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Gitu-Malwani1-150x150.png\" alt=\"Indian citizen Jeetu Melwani,moved from the U.S. to Chile for better opportunities.\" width=\"150\" height=\"150\">\u003cfigcaption class=\"wp-caption-text\">Indian citizen Jeetu Melwani moved from the U.S. to Chile for better opportunities.\u003c/figcaption>\u003c/figure>\n\u003cp>Indian citizen Jeetu Melwani, who hopped on the webcam to share his story, said he worked in the U.S. for five years, and decided to come to Chilecon Valley — yes, that’s what they call it here — because he got tired of being the foreign worker for someone else’s company.\u003c/p>\n\u003cp>“Am I going to wait 10 more years in Corporate America to get a Green Card when I can go anyplace else in the world like Chile, where they want us to come and start business and give us money to do it?” Melwani said. “Hell yeah, I’m going to Chile.”\u003c/p>\n\u003cp>The investor McClure said that Americans should not be cavalier about our lead in the technology race.\u003c/p>\n\u003cp>“There’s 6.7 billion people who don’t live in the U.S.,” McClure said. “A lot of those people are smart.”\u003c/p>\n\u003cp>McClure is taking his geeks to Southeast Asia next. Though he hasn’t seen a tech hub that compares to home yet, McClure guesses that within 20 years, it’s entirely possible that a Chilecon Valley will overtake Silicon Valley.\u003c/p>\n\u003cp>Click play to hear the story from \u003ca href=\"http://www.californiareport.org/archive/R201303210850/c\">The California Report\u003c/a> on how immigration law is impacting Silicon Valley.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe width='undefined' height='undefined'\n scrolling='no' frameborder='no'\n src='https://w.soundcloud.com/player/?url=”http://api.soundcloud.com/tracks/84287393″&visual=true&undefined'\n title='”http://api.soundcloud.com/tracks/84287393″'>\n \u003c/iframe>\n \u003c/div>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003cstrong> \u003ca name=\"Countries\">HOW OTHER COUNTRIES ARE VYING FOR FOREIGN TALENT\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>Since the global economic crisis, many countries have been courting foreign entrepreneurs. From the U.K. to Chile, American citizens are among the largest applicant pool. Take a look at who’s in the game:\u003c/p>\n\u003cp> \u003c/p>\n\u003ctable border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n\u003ctbody>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Country\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">\u003cstrong>Description\u003c/strong>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>United Kingdom\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2008, the UK gave foreign nationals a fast track to citizenship through its ‘entrepreneur visa’ program. If in 3 years the entrepreneur creates 10 permanent jobs in the UK or generates at least £5m in income, she can stay without bars to working. The UK program is small, with under 500 visas granted in the year ending June 2012. Source: \u003ca href=\"http://www.ft.com/intl/cms/s/0/553d1c5e-7d0a-11e2-8bd7-00144feabdc0.html#axzz2O0jsaUar\">Financial Times\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>New Zealand\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2009, New Zealand created a fast track to permanent residence for entrepreneurs who have been self-employed there for at least two years and benefited the country through investment money or job creation. Source: \u003ca href=\"http://www.immigration.govt.nz/migrant/stream/invest/entrepreneur/\">Immigration New Zealand\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Chile\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">Following Chile’s earthquake in 2010, the government launched a development program to give visas and $40,000 to entrepreneurs. The government does not take any ownership stake in the start-up, but requires the immigrant to give classes to natives on entrepreneurship. Source: \u003ca href=\"http://startupchile.org\">Startup Chile\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Canada\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">This year Canada begins giving permanent residency to an estimated 2750 start-up entrepreneurs and their families. Qualified applicants must speak English or French, and get an approved Canadian investor to commit seed funding.Source: \u003ca href=\"http://startupvisa.ca/\">Start Up Visa Canada \u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Australia\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2012, Australia revamped its visa program to admit immigrants with demonstrated business experience. To stay permanently, the entrepreneur has to generate income and create 2 new jobs within 3 years — or 5 years with support from state/territory of residence.Source: \u003ca href=\"http://www.migrationinformation.org/USfocus/display.cfm?ID=896\">Australian Visa Bureau and Migration Policy Institute\u003c/a>\u003c/td>\n\u003c/tr>\n\u003ctr>\n\u003ctd valign=\"top\" width=\"51\">\u003cstrong>Ireland\u003c/strong>\u003c/td>\n\u003ctd valign=\"top\" width=\"306\">In 2012, Ireland began taking visa applications from foreign entrepreneurs. Citizens outside the European Union with a start-up idea and funding of at least €75,000can get residency in five-year tranches. Ireland’s Ministry says it didn’t set job creation targets because “such businesses can take some time to get off the ground.” Source: \u003ca href=\"http://www.inis.gov.ie/en/INIS/Pages/New%20Programmes%20for%20Investors%20and%20Entrepreneurs%5D%5D\">Irish Naturalization and Immigration Service\u003c/a>.\u003c/td>\n\u003c/tr>\n\u003c/tbody>\n\u003c/table>\n\u003cp>The \u003ca href=\"http://www.migrationinformation.org/USfocus/display.cfm?ID=896\">Migration Policy Institute\u003c/a> has written a lot about Start-Up Visa efforts around the globe.\u003c/p>\n\u003cp>\u003cstrong>\u003ca name=\"Chile\">MEET THE CHILE-CON VALLEY ENTREPRENEURS\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-92030\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Aljosha-Novakovic-150x150.png\" alt=\"Aljosha Novakovic\" width=\"150\" height=\"150\">Aljosha Novakovic calls himself “Yosh” because no matter where he lives, he says “no one can pronounce my name.” The Serbian-American is a U.S. citizen who grew up in San Jose, studied psychology at U.C. Santa Barbara, and headed to Chile to build Medko – a global health network of patients and doctors. Many of the foreign entrepreneurs being courted by countries like the UK and Chile are American citizens.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-92029 alignleft\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Carlos-Gonz%C3%A1lez--150x150.png\" alt=\"Carlos González\" width=\"150\" height=\"150\">Carlos González de Villaumbrosia, a citizen of Spain, got his MBA at U.C. Berkeley and worked for a Silicon Valley start-up. Gonzalez says he went to Chile because “Latin America is blowing up like crazy,” and Santiago is a good place to expand his business. Gonzalez is building Floqq, a marketplace for online courses in Spanish.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-92031 alignleft\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Gitu-Malwani2-150x150.png\" alt=\"Jeetu Melwani\" width=\"150\" height=\"150\">Jeetu Melwani, an Indian citizen, is building keeZILLA, a site that uses algorithms to change how people shop online. Melwani says he lived in the US for five years before coming to Santiago, and could not find a way to start a business in the US while keeping his legal status. He’s nostalgic for Los Angeles, and recalls when a friend visited from back home, they rented a 350Z Nissan sports car and “ripped it all over town.”\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>SAN FRANCISCO (BCN) — The San Francisco Municipal Transportation Agency Board of Directors voted on Tuesday to work towards a mobile phone application connecting passengers to taxis throughout the city.\u003c/p>\n\u003cfigure id=\"attachment_91859\" class=\"wp-caption alignright\" style=\"max-width: 250px\">\u003ca href=\"http://ww2.kqed.org/news/2013/03/20/san-francisco-muni-to-build-taxi-app-for-smart-phones/taxi-flickr-2/\" rel=\"attachment wp-att-91859\">\u003cimg class=\"size-full wp-image-91859\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/taxi-flickr.jpg\" alt=\"Photo: Flickr\" width=\"250\" height=\"188\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>The legislation would create an electronic taxi access network that would track data while forming an Internet accessible centralized dispatch service.\u003c/p>\n\u003cp>The board voted unanimously to amend the transportation code in part to allow the mobile phone service to be implemented, MTA spokesman Paul Rose said.\u003c/p>\n\u003cp>The legislation stems from the growing competition from other rideshare and car service programs, such as Lyft, Sidecar and Uber that take advantage of the connectivity of smartphone customers.\u003c/p>\n\u003cp>Support for the city's proposed taxi application appears split within the cab industry, longtime driver Brad Newsham said.\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>At today's board meeting, cab drivers filled board chambers and an overflow room at City Hall, with several voicing concerns about the proposed legislation.\u003c/p>\n\u003cp>Newsham is in favor of a smartphone app, calling it a \"wonderful thing,\" especially if it will improve customer experience.\u003c/p>\n\u003cp>However he said he understands qualms other drivers have about the agency collecting data through the service, such as the length of rides, pick-up and destination locations, fares and number of passengers of driver's trips.\u003c/p>\n\u003cp>\"A lot of cab drivers like myself have been clamoring for a dispatch system that would be integrated fleet-wide,\" Newsham said.\u003c/p>\n\u003cp>On the other hand, Newsham said, \"I am completely in support of the people who are concerned with privacy invasion.\"\u003c/p>\n\u003cp>He said there is reluctance within the cab industry to give such detailed information about whereabouts and other activity.\u003c/p>\n\u003cp>Another contingent of cab drivers appear to be neutral on the technological changes, Newsham said.\u003c/p>\n\u003cp>Across the board, however, cabs are feeling the effects of smartphone-based companies, who take potential customers and do not have the same regulations and fees mandated by the city.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"When you have someone from the outside taking those fares,\" Newsham said. \"It's really a problem.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>SAN FRANCISCO (BCN) — The San Francisco Municipal Transportation Agency Board of Directors voted on Tuesday to work towards a mobile phone application connecting passengers to taxis throughout the city.\u003c/p>\n\u003cfigure id=\"attachment_91859\" class=\"wp-caption alignright\" style=\"max-width: 250px\">\u003ca href=\"http://ww2.kqed.org/news/2013/03/20/san-francisco-muni-to-build-taxi-app-for-smart-phones/taxi-flickr-2/\" rel=\"attachment wp-att-91859\">\u003cimg class=\"size-full wp-image-91859\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/taxi-flickr.jpg\" alt=\"Photo: Flickr\" width=\"250\" height=\"188\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>The legislation would create an electronic taxi access network that would track data while forming an Internet accessible centralized dispatch service.\u003c/p>\n\u003cp>The board voted unanimously to amend the transportation code in part to allow the mobile phone service to be implemented, MTA spokesman Paul Rose said.\u003c/p>\n\u003cp>The legislation stems from the growing competition from other rideshare and car service programs, such as Lyft, Sidecar and Uber that take advantage of the connectivity of smartphone customers.\u003c/p>\n\u003cp>Support for the city's proposed taxi application appears split within the cab industry, longtime driver Brad Newsham said.\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>At today's board meeting, cab drivers filled board chambers and an overflow room at City Hall, with several voicing concerns about the proposed legislation.\u003c/p>\n\u003cp>Newsham is in favor of a smartphone app, calling it a \"wonderful thing,\" especially if it will improve customer experience.\u003c/p>\n\u003cp>However he said he understands qualms other drivers have about the agency collecting data through the service, such as the length of rides, pick-up and destination locations, fares and number of passengers of driver's trips.\u003c/p>\n\u003cp>\"A lot of cab drivers like myself have been clamoring for a dispatch system that would be integrated fleet-wide,\" Newsham said.\u003c/p>\n\u003cp>On the other hand, Newsham said, \"I am completely in support of the people who are concerned with privacy invasion.\"\u003c/p>\n\u003cp>He said there is reluctance within the cab industry to give such detailed information about whereabouts and other activity.\u003c/p>\n\u003cp>Another contingent of cab drivers appear to be neutral on the technological changes, Newsham said.\u003c/p>\n\u003cp>Across the board, however, cabs are feeling the effects of smartphone-based companies, who take potential customers and do not have the same regulations and fees mandated by the city.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"When you have someone from the outside taking those fares,\" Newsham said. \"It's really a problem.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Go to Jail for Violating Terms of Service? Reddit Hopes Not",
"title": "Go to Jail for Violating Terms of Service? Reddit Hopes Not",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>You know those terms of service you didn't read but signed anyway? The thousands of words of legalese you blithely ignored when you clicked \"accept\" at the bottom of the page? They could come back to haunt you.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2013/03/18/go-to-jail-for-violating-terms-of-service-reddit-hopes-not/computer/\" rel=\"attachment wp-att-91683\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/computer-300x188.jpg\" alt=\"computer\" width=\"300\" height=\"188\" class=\"alignleft size-medium wp-image-91683\">\u003c/a>\u003c/p>\n\u003cp>It turns out that some prosecutors consider violations of such contracts a criminal offense. Now Reddit, the San Francisco-based news-sharing website, is so concerned about that possibility it's rewriting its terms of service so users don't risk prosecution under the Computer Fraud and Abuse Act.\u003c/p>\n\u003cp>“As a business, [we] don't ever want developers and third party groups or students doing a research project or other services to be scared that they're going to face prosecution under the CFAA for breaking our terms of service,\" said Eric Martin, Reddit General Manager.\u003c/p>\n\u003cp>The concern isn't hypothetical. Federal prosecutors charged Reddit co-founder Aaron Swartz with breaking terms of service among other hacking-related crimes in 2011. Swartz hanged himself in January of this year.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>And a California prosecutor used terms of service violations as a lynchpin of its case against \u003ca href=\"http://arstechnica.com/tech-policy/2009/07/myspace-mom-lori-drews-conviction-thrown-out/\">\"My Space Mom\" Lori Drew\u003c/a> in 2009.\u003c!--more-->\u003c/p>\n\u003cp>The prosecutions stem from an interpretation of the Computer Fraud and Abuse Act, a federal law against hacking. The law prohibits \"unauthorized access\" to computers, and some prosecutors have said this provision of the law applies to anything you do on a website that violates its terms of service.\u003c/p>\n\u003cp>Whether or not such charges can truly stick isn't clear. Orin Kerr at George Washington University Law School says Reddit's moved is based on a \"misunderstanding of the law.\" Kerr writes in a \u003ca href=\"http://www.volokh.com/2013/02/18/no-aaron-swartz-was-not-charged-with-violating-jstors-terms-of-service/\">blog post \u003c/a>that federal prosecutors didn't go after Swartz for violating terms of service. Their strongest charge was that Swartz broke into an MIT closet and connected directly to its network, in order to steal articles protected by a paywall.\u003c/p>\n\u003cp>The Lori Drew case comes closer to a true terms-of-service prosecution, according to the \u003ca href=\"http://latimesblogs.latimes.com/lanow/2009/07/myspace-sentencing.html/\">Los Angeles Times\u003c/a>. A U.S. attorney charged Drew with creating a fake MySpace account that she used to harass a girl who had offended her daughter. The girl committed suicide, and Drew faced charges of violating MySpace's terms of service, which require users to provide \"truthful and accurate\" registration information.\u003c/p>\n\u003cp>U.S. District Judge George H. Wu threw out Drew's conviction precisely because he was concerned about the precedent of prosecuting people for violating terms of service, the newspaper reported.\u003c/p>\n\u003cblockquote>\u003cp>At the May hearing, Wu grilled Assistant U.S. Atty. Mark Krause at length about whether the government had prosecuted Drew under the appropriate laws when they asserted that violating MySpace's terms of service amounted to a crime.\u003c/p>\n\u003cp>\"Is a misdemeanor committed by the conduct which is done every single day by millions and millions of people?\" Wu asked. \"If these people do read [the terms of service] and still say they're 40 when they are 45, is that a misdemeanor?\"\u003c/p>\u003c/blockquote>\n\u003cp>The law surfaced again last week when the U.S. Justice Department charged \u003ca href=\"http://ww2.kqed.org/news/2013/03/14/former-sacramento-journalist-charged-with-hacking-for-anonymous/\">Matthew Keys,\u003c/a> a former web producer for a Sacramento television station, under the Computer Fraud and Abuse Act. Keys provided hackers a login for the websites of the television station's owner, the Tribune Company, the DOJ charged. It said the hackers used the login to alter a headline in another property the company owned, the Los Angeles Times.\u003c/p>\n\u003cp>If convicted, Keys faces up to 10 years in prison, three years of supervised release and a fine of $250,000 for each count. Although Keys wasn't accused of violating terms of service, the severe penalties he faces for this prank have\u003ca href=\"http://www.nytimes.com/2013/03/18/technology/outcry-over-computer-crime-indictment-of-matthew-keys.html?pagewanted=all&_r=0\"> added impetus\u003c/a> to a movement for changing the law.\u003c/p>\n\u003cp>Last week members of the US House of Representatives debated \u003cem>\u003ca href=\"http://lofgren.house.gov/images/stories/pdf/aarons%20law%20revised%20draft%20013013.pdf\">Aaron's Law\u003c/a>,\u003c/em> a proposal by San Jose Rep Zoe Lofgren to reign in anti-hacking prosecutions.\u003c/p>\n\u003cp>Not everyone agreed with the proposed changes. Several lawmakers at that hearing said \u003ca href=\"http://thehill.com/blogs/hillicon-valley/technology/287987-house-lawmakers-skeptical-of-relaxing-computer-crime-law\">the laws need to be tougher\u003c/a>, given that hackers steal intellectual property and people's financial data, according to \u003ca href=\"http://thehill.com/blogs/hillicon-valley/technology/287987-house-lawmakers-skeptical-of-relaxing-computer-crime-law\">The Hill\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Rep. Jim Sensenbrenner (R-Wis.), the chairman of the Subcommittee on Crime, Terrorism, Homeland Security and Investigations, which was holding the hearing, said that it may be time for Congress to \"augment and improve\" the CFAA to address international criminal groups. He said he would be concerned with any proposal that would decriminalize computer abuse that is currently illegal.\u003c/p>\n\u003cp>\"The theft of valuable intellectual property is a serious strategic threat to the American economy, and it must be treated as such by U.S. law enforcement,\" Sensenbrenner said.\u003c/p>\u003c/blockquote>\n\u003cp>Reddit isn't waiting for an act of Congress. It wants to make sure its users won't be guilty of a federal offense if, for example, one posts ads instead of news, or makes a mobile app to access the site from elsewhere.\u003c/p>\n\u003cp>Eric Goldman, a cyber law expert at Santa Clara University, calls Reddit's move \"terrific.\" He is \u003ca href=\"http://blog.ericgoldman.org/archives/2008/12/lori_drew_convi_2.htm\">concerned that lawyers write \"overly expansive\" restrictions\u003c/a> into online user contracts, thereby \"unwittingly turning many or all of our clients’ users into criminals.\"\u003c/p>\n\u003cp>Following the Lori Drew case, Goldman advocated that cyberlawyers write contracts with more \"permissive\" clauses that don't trigger -- or even enable -- criminal prosecution.\u003c/p>\n\u003cp>While analysts disagree about the wisdom of Reddit's move, they say it'll have an impact if other companies follow suit.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>[audio:http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/Reddit1.mp3]\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>You know those terms of service you didn't read but signed anyway? The thousands of words of legalese you blithely ignored when you clicked \"accept\" at the bottom of the page? They could come back to haunt you.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2013/03/18/go-to-jail-for-violating-terms-of-service-reddit-hopes-not/computer/\" rel=\"attachment wp-att-91683\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/computer-300x188.jpg\" alt=\"computer\" width=\"300\" height=\"188\" class=\"alignleft size-medium wp-image-91683\">\u003c/a>\u003c/p>\n\u003cp>It turns out that some prosecutors consider violations of such contracts a criminal offense. Now Reddit, the San Francisco-based news-sharing website, is so concerned about that possibility it's rewriting its terms of service so users don't risk prosecution under the Computer Fraud and Abuse Act.\u003c/p>\n\u003cp>“As a business, [we] don't ever want developers and third party groups or students doing a research project or other services to be scared that they're going to face prosecution under the CFAA for breaking our terms of service,\" said Eric Martin, Reddit General Manager.\u003c/p>\n\u003cp>The concern isn't hypothetical. Federal prosecutors charged Reddit co-founder Aaron Swartz with breaking terms of service among other hacking-related crimes in 2011. Swartz hanged himself in January of this year.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>And a California prosecutor used terms of service violations as a lynchpin of its case against \u003ca href=\"http://arstechnica.com/tech-policy/2009/07/myspace-mom-lori-drews-conviction-thrown-out/\">\"My Space Mom\" Lori Drew\u003c/a> in 2009.\u003c!--more-->\u003c/p>\n\u003cp>The prosecutions stem from an interpretation of the Computer Fraud and Abuse Act, a federal law against hacking. The law prohibits \"unauthorized access\" to computers, and some prosecutors have said this provision of the law applies to anything you do on a website that violates its terms of service.\u003c/p>\n\u003cp>Whether or not such charges can truly stick isn't clear. Orin Kerr at George Washington University Law School says Reddit's moved is based on a \"misunderstanding of the law.\" Kerr writes in a \u003ca href=\"http://www.volokh.com/2013/02/18/no-aaron-swartz-was-not-charged-with-violating-jstors-terms-of-service/\">blog post \u003c/a>that federal prosecutors didn't go after Swartz for violating terms of service. Their strongest charge was that Swartz broke into an MIT closet and connected directly to its network, in order to steal articles protected by a paywall.\u003c/p>\n\u003cp>The Lori Drew case comes closer to a true terms-of-service prosecution, according to the \u003ca href=\"http://latimesblogs.latimes.com/lanow/2009/07/myspace-sentencing.html/\">Los Angeles Times\u003c/a>. A U.S. attorney charged Drew with creating a fake MySpace account that she used to harass a girl who had offended her daughter. The girl committed suicide, and Drew faced charges of violating MySpace's terms of service, which require users to provide \"truthful and accurate\" registration information.\u003c/p>\n\u003cp>U.S. District Judge George H. Wu threw out Drew's conviction precisely because he was concerned about the precedent of prosecuting people for violating terms of service, the newspaper reported.\u003c/p>\n\u003cblockquote>\u003cp>At the May hearing, Wu grilled Assistant U.S. Atty. Mark Krause at length about whether the government had prosecuted Drew under the appropriate laws when they asserted that violating MySpace's terms of service amounted to a crime.\u003c/p>\n\u003cp>\"Is a misdemeanor committed by the conduct which is done every single day by millions and millions of people?\" Wu asked. \"If these people do read [the terms of service] and still say they're 40 when they are 45, is that a misdemeanor?\"\u003c/p>\u003c/blockquote>\n\u003cp>The law surfaced again last week when the U.S. Justice Department charged \u003ca href=\"http://ww2.kqed.org/news/2013/03/14/former-sacramento-journalist-charged-with-hacking-for-anonymous/\">Matthew Keys,\u003c/a> a former web producer for a Sacramento television station, under the Computer Fraud and Abuse Act. Keys provided hackers a login for the websites of the television station's owner, the Tribune Company, the DOJ charged. It said the hackers used the login to alter a headline in another property the company owned, the Los Angeles Times.\u003c/p>\n\u003cp>If convicted, Keys faces up to 10 years in prison, three years of supervised release and a fine of $250,000 for each count. Although Keys wasn't accused of violating terms of service, the severe penalties he faces for this prank have\u003ca href=\"http://www.nytimes.com/2013/03/18/technology/outcry-over-computer-crime-indictment-of-matthew-keys.html?pagewanted=all&_r=0\"> added impetus\u003c/a> to a movement for changing the law.\u003c/p>\n\u003cp>Last week members of the US House of Representatives debated \u003cem>\u003ca href=\"http://lofgren.house.gov/images/stories/pdf/aarons%20law%20revised%20draft%20013013.pdf\">Aaron's Law\u003c/a>,\u003c/em> a proposal by San Jose Rep Zoe Lofgren to reign in anti-hacking prosecutions.\u003c/p>\n\u003cp>Not everyone agreed with the proposed changes. Several lawmakers at that hearing said \u003ca href=\"http://thehill.com/blogs/hillicon-valley/technology/287987-house-lawmakers-skeptical-of-relaxing-computer-crime-law\">the laws need to be tougher\u003c/a>, given that hackers steal intellectual property and people's financial data, according to \u003ca href=\"http://thehill.com/blogs/hillicon-valley/technology/287987-house-lawmakers-skeptical-of-relaxing-computer-crime-law\">The Hill\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Rep. Jim Sensenbrenner (R-Wis.), the chairman of the Subcommittee on Crime, Terrorism, Homeland Security and Investigations, which was holding the hearing, said that it may be time for Congress to \"augment and improve\" the CFAA to address international criminal groups. He said he would be concerned with any proposal that would decriminalize computer abuse that is currently illegal.\u003c/p>\n\u003cp>\"The theft of valuable intellectual property is a serious strategic threat to the American economy, and it must be treated as such by U.S. law enforcement,\" Sensenbrenner said.\u003c/p>\u003c/blockquote>\n\u003cp>Reddit isn't waiting for an act of Congress. 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"disqusTitle": "Golden Gate Bridge Says Goodbye to Toll-Takers — and to a Personal Touch for Travelers",
"title": "Golden Gate Bridge Says Goodbye to Toll-Takers — and to a Personal Touch for Travelers",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>\u003cstrong>\u003cem>By Danielle Venton\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>Dawnette Reed started working at the Golden Gate Bridge gift shop one summer when she was 17. Now, at 43, she's a toll collector, and loves it. She’s even got her favorite lanes, Number 1 and 2.\u003c/p>\n\u003cfigure id=\"attachment_91142\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/03/12/golden-gate-bridge-says-goodbye-to-toll-takers-and-to-a-personal-touch-for-travelers/dawnette-toll/\" rel=\"attachment wp-att-91142\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/dawnette-toll-300x256.jpeg\" alt=\"Courtesy Dawnette Reed\" width=\"300\" height=\"256\" class=\"size-medium wp-image-91142\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Courtesy Dawnette Reed\u003c/figcaption>\u003c/figure>\n\u003cp>But by the morning commute on Wednesday, March 27, Reed and the other eight full-time toll-takers and 29 part-time workers will be out of a job when the bridge goes to all-electronic tolling. The Golden Gate Highway and Transportation District estimates the change will save $16 million during the first eight years. And, they expect traffic to move much faster.\u003c/p>\n\u003cp>\u003cem>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/tolltakers.mp3\" target=\"_blank\">Listen to the story.\u003c/a>\u003c/em>\u003cbr>\n[audio:http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/tolltakers.mp3]\u003c/p>\n\u003cp>But for Reed, the change is like losing a loved one.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"We've grown to become a family at the bridge. And we loved coming to work. We won't actually believe it until we see it, \" Reed says. \"There's so many reasons customers still need us there for.\"\u003cbr>\n\u003c!--more-->\u003cbr>\nDrivers ask toll collectors for help during health emergencies, like heart attacks or diabetic shock. Toll plaza personnel routinely report accidents and drunk drivers, and they give directions to the many out-of-towners who get lost.\u003c/p>\n\u003cp>Golden Gate spokeswoman Mary Currie says while it might be true that the toll-takers, the bridge district will run patrols to help motorists. And, she says, in an emergency, drivers can always call 911.\u003c/p>\n\u003cp>\"It's not going to be a duty that is theirs and that is going to be missing,\" Currie says. \"We do that on a regular basis.\" \u003c/p>\n\u003caside class=\"pullquote alignleft\">We've grown to become a family at the bridge. And we loved coming to work.\u003c/aside>\n\u003cp>Most toll collectors already have other jobs lined up within the bridge district, and a handful have retired. But quitting work isn’t an option for Reed, and she’s not interested in taking another district job.\u003c/p>\n\u003cp>\"I have the years, but I don't have the age, so I can't retire yet,\" Reed says. \"The bridge has offered us positions, mostly they're pushing us to be bus drivers for Golden Gate Bridge. That's not what I want to do. A lot of people say, just go do it, just go do it. Well, every job is not for everyone.\"\u003c/p>\n\u003cp>Not everyone is sad to see the toll drivers go though. Brian Kelly, from Napa, says it's just progress.\u003c/p>\n\u003cp>\"I don’t think that’s a reason to stay away from technology, and I think it saves assets,\" Kelly said.\u003c/p>\n\u003cp>Since electronic tolling with FasTrak was added to the Golden Gate Bridge in July 2000, wait times during the morning commute dropped from as long as 20 minutes to under a minute, according to the district.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Starting on March 27, motorists will have three ways to pay for the bridge: \u003ca href=\"https://www.bayareafastrak.org/vector/static/rts/validatetag.shtml\" target=\"_blank\">FasTrack\u003c/a>, a license plate account, or through a one-time payment system. Drivers can open a \u003ca href=\"https://www.bayareafastrak.org/vector/dynamic/signup/VTconfirm.shtml\" target=\"_blank\">License Plate Account\u003c/a> that charges a registered credit card every time the car crosses the bridge. Otherwise motorists can make a \u003ca href=\"https://www.bayareafastrak.org/vector/dynamic/signup/OTPsignup.shtml\" target=\"_blank\">one-time payment\u003c/a> up to 30 days before or up to 48 hours after crossing the bridge online, by phone or eventually at \"cash payment locations.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>\u003cem>By Danielle Venton\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>Dawnette Reed started working at the Golden Gate Bridge gift shop one summer when she was 17. Now, at 43, she's a toll collector, and loves it. She’s even got her favorite lanes, Number 1 and 2.\u003c/p>\n\u003cfigure id=\"attachment_91142\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/03/12/golden-gate-bridge-says-goodbye-to-toll-takers-and-to-a-personal-touch-for-travelers/dawnette-toll/\" rel=\"attachment wp-att-91142\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/dawnette-toll-300x256.jpeg\" alt=\"Courtesy Dawnette Reed\" width=\"300\" height=\"256\" class=\"size-medium wp-image-91142\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Courtesy Dawnette Reed\u003c/figcaption>\u003c/figure>\n\u003cp>But by the morning commute on Wednesday, March 27, Reed and the other eight full-time toll-takers and 29 part-time workers will be out of a job when the bridge goes to all-electronic tolling. The Golden Gate Highway and Transportation District estimates the change will save $16 million during the first eight years. And, they expect traffic to move much faster.\u003c/p>\n\u003cp>\u003cem>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/03/tolltakers.mp3\" target=\"_blank\">Listen to the story.\u003c/a>\u003c/em>\u003cbr>\n\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But for Reed, the change is like losing a loved one.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"We've grown to become a family at the bridge. And we loved coming to work. We won't actually believe it until we see it, \" Reed says. \"There's so many reasons customers still need us there for.\"\u003cbr>\n\u003c!--more-->\u003cbr>\nDrivers ask toll collectors for help during health emergencies, like heart attacks or diabetic shock. Toll plaza personnel routinely report accidents and drunk drivers, and they give directions to the many out-of-towners who get lost.\u003c/p>\n\u003cp>Golden Gate spokeswoman Mary Currie says while it might be true that the toll-takers, the bridge district will run patrols to help motorists. And, she says, in an emergency, drivers can always call 911.\u003c/p>\n\u003cp>\"It's not going to be a duty that is theirs and that is going to be missing,\" Currie says. \"We do that on a regular basis.\" \u003c/p>\n\u003caside class=\"pullquote alignleft\">We've grown to become a family at the bridge. And we loved coming to work.\u003c/aside>\n\u003cp>Most toll collectors already have other jobs lined up within the bridge district, and a handful have retired. But quitting work isn’t an option for Reed, and she’s not interested in taking another district job.\u003c/p>\n\u003cp>\"I have the years, but I don't have the age, so I can't retire yet,\" Reed says. \"The bridge has offered us positions, mostly they're pushing us to be bus drivers for Golden Gate Bridge. That's not what I want to do. A lot of people say, just go do it, just go do it. Well, every job is not for everyone.\"\u003c/p>\n\u003cp>Not everyone is sad to see the toll drivers go though. Brian Kelly, from Napa, says it's just progress.\u003c/p>\n\u003cp>\"I don’t think that’s a reason to stay away from technology, and I think it saves assets,\" Kelly said.\u003c/p>\n\u003cp>Since electronic tolling with FasTrak was added to the Golden Gate Bridge in July 2000, wait times during the morning commute dropped from as long as 20 minutes to under a minute, according to the district.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Starting on March 27, motorists will have three ways to pay for the bridge: \u003ca href=\"https://www.bayareafastrak.org/vector/static/rts/validatetag.shtml\" target=\"_blank\">FasTrack\u003c/a>, a license plate account, or through a one-time payment system. Drivers can open a \u003ca href=\"https://www.bayareafastrak.org/vector/dynamic/signup/VTconfirm.shtml\" target=\"_blank\">License Plate Account\u003c/a> that charges a registered credit card every time the car crosses the bridge. Otherwise motorists can make a \u003ca href=\"https://www.bayareafastrak.org/vector/dynamic/signup/OTPsignup.shtml\" target=\"_blank\">one-time payment\u003c/a> up to 30 days before or up to 48 hours after crossing the bridge online, by phone or eventually at \"cash payment locations.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Facebook Redesign Allows Bigger Ads... And More Revenue?",
"title": "Facebook Redesign Allows Bigger Ads... And More Revenue?",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>The Facebook \u003ca href=\"http://newsroom.fb.com/News/581/A-New-Look-for-News-Feed\">redesign\u003c/a> announced on Thursday will display larger photographs and advertisements and new types of news feed. Those people whose jobs depend on the social media giant hope it also means more revenue.\u003c/p>\n\u003cp>Facebook is under pressure to show that it is moving with its users onto cell phones and tablets, and the redesign is aimed largely at displaying well on these mobile devices.\u003c/p>\n\u003cp>This Tweet from Mashable shows that Facebook will display similarly on large and small screens in the new design:\u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>What Do You Think of the New Facebook News Feed? [POLL]\u003ca title=\"http://on.mash.to/WNo5WV\" href=\"http://t.co/KrFi1KsekU\">on.mash.to/WNo5WV\u003c/a>\u003c/p>\n\u003cp>— Pete Cashmore (@mashable) \u003ca href=\"https://twitter.com/mashable/status/309760099138809856\">March 7, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp>\"I think it's a real smart move on Facebook's part,\" said Dan Wilkerson, social media project manager at \u003ca href=\"http://www.lunametrics.com\">LunaMetrics\u003c/a> advertising firm. \"There are so many users who are migrating to mobile only.\"\u003c/p>\n\u003cp>The design is also a nod toward the increasing use of photos on Facebook.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The update will allow users to subscribe to news from businesses they are following, giving the businesses more control over what these users see.\u003c/p>\n\u003cp>The redesign is rolling out gradually, though you can put yourself on a \u003ca href=\"-%20All%20Friends%20-%20a%20feed%20that%20shows%20you%20everything%20your%20friends%20are%20sharing%20-%20Photos%20-%20a%20feed%20with%20nothing%20but%20photos%20from%20your%20friends%20and%20the%20Pages%20you%20like%20-%20Music%20-%20a%20feed%20with%20posts%20about%20the%20music%20you%20listen%20to%20-%20Following%20-%20a%20feed%20with%20the%20latest%20news%20from%20the%20Pages%20you%20like%20and%20the%20people%20you%20follow.\">waiting list\u003c/a> to get it sooner rather than later.\u003c!--more-->\u003c/p>\n\u003cp>Company executives did not respond directly to questions about how the redesign might appeal to advertisers, the \u003ca href=\"http://www.nytimes.com/2013/03/08/technology/facebook-shows-off-redesign.html?_r=0\">The New York Times\u003c/a> reports, but the company is working hard to attract advertising without alienating users.\u003c/p>\n\u003cblockquote>\u003cp>The pressures are acute, given Facebook’s still anemic performance on Wall Street. It came out of the box last May with an extraordinarily high valuation of $38 a share, which slumped to half last fall, and has remained for the most part under $30.\u003c/p>\u003c/blockquote>\n\u003cp>The company is losing younger users to more visually oriented competitors such as Tumblr and Pinterest, adds initial public offering (IPO) analyst Sam Hamadeh, CEO of PrivCo.\u003c/p>\n\u003cp>\"The new re-design helps make Facebook for visual and hopes to help address this trend and stop it before it becomes irreversible,\" he said in an email.\u003c/p>\n\u003cp>Users' migration to mobile has created problems for Facebook because smaller screens leave less space for ads. On a desktop screen, most ads appear on the right-hand column. On a smartphone, there is no right-hand column.\u003c/p>\n\u003cp>Advertisers have had some access to the users' news stream. They could not buy advertising that appeared there, but if you or one of your friends have \"liked\" a business, updates from the business could appear in your news feed.\u003c/p>\n\u003cp>Even then, the parameters of the news feed meant that only small photos or videos could appear, limiting the hooks that might lure users to click on links. In the new design, these images can be larger.\u003c/p>\n\u003cp>Changes to Facebook's news feed will make a big difference to advertisers, as well, said Wilkerson. Facebook announced these four new categories of news feed:\u003c/p>\n\u003cblockquote>\u003cp>- All Friends - a feed that shows you everything your friends are sharing\u003cbr>\n- Photos - a feed with nothing but photos from your friends and the Pages you like\u003cbr>\n- Music - a feed with posts about the music you listen to\u003cbr>\n- Following - a feed with the latest news from the Pages you like and the people you follow.\u003c/p>\u003c/blockquote>\n\u003cp>This last category, \"Following\" will appeal to advertisers, said Wilkerson. That's because Facebook currently uses an algorithm to determine the order in which updates appear in your regular news feed.\u003c/p>\n\u003cp>Even if you have \"liked\" Acme Manure Company, its hot announcement about new fertilizer bags might get buried under your best friend's announcement about her engagement, or your uncle's update about the illness of his cat.\u003c/p>\n\u003cp>In the new design, when you visit your \"Following\" news feed, updates will display in chronological order, so the fertilizer bag announcement will be right on the top until something newer comes along.\u003c/p>\n\u003cp>The change also comes with a downside for advertisers though, as \u003ca href=\"http://techcrunch.com/2013/03/07/for-businesses-facebook-redesign-means-bigger-ads-a-pages-feed-but-friends-only-section-too/\">TechCrunch\u003c/a> reports:\u003c/p>\n\u003cblockquote>\u003cp>On the flip side, there are now areas of Facebook where no Pages or public figures can show up. The Friends-Only feed could specifically be problematic for businesses.\u003c/p>\u003c/blockquote>\n\u003cp>Under the new arrangement, Acme Manure's announcements won't appear in the Friends-Only feed unless it is your friend.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>But on balance, investors seem to think the move is a good one. The stock closed up 4 percent at $28.57 a share.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The Facebook \u003ca href=\"http://newsroom.fb.com/News/581/A-New-Look-for-News-Feed\">redesign\u003c/a> announced on Thursday will display larger photographs and advertisements and new types of news feed. Those people whose jobs depend on the social media giant hope it also means more revenue.\u003c/p>\n\u003cp>Facebook is under pressure to show that it is moving with its users onto cell phones and tablets, and the redesign is aimed largely at displaying well on these mobile devices.\u003c/p>\n\u003cp>This Tweet from Mashable shows that Facebook will display similarly on large and small screens in the new design:\u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>What Do You Think of the New Facebook News Feed? [POLL]\u003ca title=\"http://on.mash.to/WNo5WV\" href=\"http://t.co/KrFi1KsekU\">on.mash.to/WNo5WV\u003c/a>\u003c/p>\n\u003cp>— Pete Cashmore (@mashable) \u003ca href=\"https://twitter.com/mashable/status/309760099138809856\">March 7, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp>\"I think it's a real smart move on Facebook's part,\" said Dan Wilkerson, social media project manager at \u003ca href=\"http://www.lunametrics.com\">LunaMetrics\u003c/a> advertising firm. \"There are so many users who are migrating to mobile only.\"\u003c/p>\n\u003cp>The design is also a nod toward the increasing use of photos on Facebook.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The update will allow users to subscribe to news from businesses they are following, giving the businesses more control over what these users see.\u003c/p>\n\u003cp>The redesign is rolling out gradually, though you can put yourself on a \u003ca href=\"-%20All%20Friends%20-%20a%20feed%20that%20shows%20you%20everything%20your%20friends%20are%20sharing%20-%20Photos%20-%20a%20feed%20with%20nothing%20but%20photos%20from%20your%20friends%20and%20the%20Pages%20you%20like%20-%20Music%20-%20a%20feed%20with%20posts%20about%20the%20music%20you%20listen%20to%20-%20Following%20-%20a%20feed%20with%20the%20latest%20news%20from%20the%20Pages%20you%20like%20and%20the%20people%20you%20follow.\">waiting list\u003c/a> to get it sooner rather than later.\u003c!--more-->\u003c/p>\n\u003cp>Company executives did not respond directly to questions about how the redesign might appeal to advertisers, the \u003ca href=\"http://www.nytimes.com/2013/03/08/technology/facebook-shows-off-redesign.html?_r=0\">The New York Times\u003c/a> reports, but the company is working hard to attract advertising without alienating users.\u003c/p>\n\u003cblockquote>\u003cp>The pressures are acute, given Facebook’s still anemic performance on Wall Street. It came out of the box last May with an extraordinarily high valuation of $38 a share, which slumped to half last fall, and has remained for the most part under $30.\u003c/p>\u003c/blockquote>\n\u003cp>The company is losing younger users to more visually oriented competitors such as Tumblr and Pinterest, adds initial public offering (IPO) analyst Sam Hamadeh, CEO of PrivCo.\u003c/p>\n\u003cp>\"The new re-design helps make Facebook for visual and hopes to help address this trend and stop it before it becomes irreversible,\" he said in an email.\u003c/p>\n\u003cp>Users' migration to mobile has created problems for Facebook because smaller screens leave less space for ads. On a desktop screen, most ads appear on the right-hand column. On a smartphone, there is no right-hand column.\u003c/p>\n\u003cp>Advertisers have had some access to the users' news stream. They could not buy advertising that appeared there, but if you or one of your friends have \"liked\" a business, updates from the business could appear in your news feed.\u003c/p>\n\u003cp>Even then, the parameters of the news feed meant that only small photos or videos could appear, limiting the hooks that might lure users to click on links. In the new design, these images can be larger.\u003c/p>\n\u003cp>Changes to Facebook's news feed will make a big difference to advertisers, as well, said Wilkerson. Facebook announced these four new categories of news feed:\u003c/p>\n\u003cblockquote>\u003cp>- All Friends - a feed that shows you everything your friends are sharing\u003cbr>\n- Photos - a feed with nothing but photos from your friends and the Pages you like\u003cbr>\n- Music - a feed with posts about the music you listen to\u003cbr>\n- Following - a feed with the latest news from the Pages you like and the people you follow.\u003c/p>\u003c/blockquote>\n\u003cp>This last category, \"Following\" will appeal to advertisers, said Wilkerson. That's because Facebook currently uses an algorithm to determine the order in which updates appear in your regular news feed.\u003c/p>\n\u003cp>Even if you have \"liked\" Acme Manure Company, its hot announcement about new fertilizer bags might get buried under your best friend's announcement about her engagement, or your uncle's update about the illness of his cat.\u003c/p>\n\u003cp>In the new design, when you visit your \"Following\" news feed, updates will display in chronological order, so the fertilizer bag announcement will be right on the top until something newer comes along.\u003c/p>\n\u003cp>The change also comes with a downside for advertisers though, as \u003ca href=\"http://techcrunch.com/2013/03/07/for-businesses-facebook-redesign-means-bigger-ads-a-pages-feed-but-friends-only-section-too/\">TechCrunch\u003c/a> reports:\u003c/p>\n\u003cblockquote>\u003cp>On the flip side, there are now areas of Facebook where no Pages or public figures can show up. The Friends-Only feed could specifically be problematic for businesses.\u003c/p>\u003c/blockquote>\n\u003cp>Under the new arrangement, Acme Manure's announcements won't appear in the Friends-Only feed unless it is your friend.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>But on balance, investors seem to think the move is a good one. The stock closed up 4 percent at $28.57 a share.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Microsoft Winds Down 'Scroogled' Campaign Against Google",
"title": "Microsoft Winds Down 'Scroogled' Campaign Against Google",
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"content": "\u003cp>Can nothing stop Google?\u003c/p>\n\u003cp>On Thanksgiving, Microsoft launched attack ads against the Internet giant that were so ferocious they made headlines in advertising and technology publications alike.\u003c/p>\n\u003cp>Microsoft spokespeople are still warning anyone who will listen that Google is reading its users' email and delivering biased results in Google Shopping. But it has stopped buying the controversial Scroogled ads on television, in newspapers, and social media.\u003c/p>\n\u003cp>\"That part is about finished,\" Stefan Weitz, Microsoft senior director of online services, said on Thursday.\u003c/p>\n\u003cp>By one measure, the ads succeeded. Over 110,000 people signed Microsoft's petition on the \u003ca href=\"http://www.thepetitionsite.com/997/086/864/tell-google-to-stop-going-through-your-email-to-sell-ads/\">Care2 petition site\u003c/a> to \"Tell Google to stop going through your email to sell ads.\" Microsoft originally set a goal of 25,000 names.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But if Microsoft hoped its campaign would win it a greater share of the market for Internet search or webmail, it looks like a pretty big flop. Data from market research suggests that users of Google search and Gmail shrugged off the onslaught.\u003c/p>\n\u003cp>\"It's a little early to say, but it appears to be backfiring,\" said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>In the ads, still \u003ca href=\"http://www.scroogled.com/\">available online,\u003c/a> Microsoft makes two claims about its competitor. First, it charges that Google scans Gmail messages, looking for keywords it can use to serve up relevant advertising.\u003c/p>\n\u003cp>Here's an example of the first claim:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/daf3e70b-2c71-4ba2-b792-f975eadbc2e0/?vars=bGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3MmbWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Second, it says that the results of searches in Google Shopping are paid advertisements, as in this ad:\u003cbr>\n[youtube http://www.youtube.com/watch?v=-WIluNt0mvA]\u003c/p>\n\u003cp>The complaints aren't new. Microsoft put out a longer, more humorous Gmail Man advertisement a year ago:[youtube http://www.youtube.com/watch?v=yXqrTfOWx60]\u003c/p>\n\u003cp>(Asked for comments, a Google spokesperson provided a written statement pointing out that live human beings at the company don't scan everyone's emails. \"An automated algorithm--similar to that used for features like Priority Inbox or spam filtering--determines which ads are shown.\")\u003c/p>\n\u003cp>On one level, the Scroogled campaign is just another example of a company trashing a rival. \"Microsoft is in the position of the underdog and so the use of negative advertising is not surprising,\" said Weber.\u003c/p>\n\u003cp>What sets apart the Microsoft campaign is that--especially in the early weeks--it said almost nothing about its own products. In that way it differed sharply from Apple's famous \"\u003ca href=\"http://www.youtube.com/watch?v=ByCyqSROGf0&NR=1&feature=endscreen\">I'm a Mac\u003c/a>\" campaign that purported to offer a side-by-side comparison with Microsoft's Windows operating system.\u003c/p>\n\u003cp>In fact the Scroogled campaign was more reminiscent of political advertising. And \u003ca href=\"http://www.newrepublic.com/article/112421/microsofts-scroogle-ads-and-mark-penn\">some observers\u003c/a> said it was telling that Bill and Hillary Clinton's former pollster, Mark Penn, took a job at Microsoft before the campaign began.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nUsing Google, said Microsoft's Stefan Weitz, \"is like smoking. It's hard to get folks to stop doing it.\"\u003cbr>\n\u003c/aside>\n\u003cp>Weitz said Penn had little to do with the effort. But he acknowledged that the campaign started with an opinion poll conducted by the Roper Center for Public Opinion Research. \"We found that seven out of 10 Americans don't know that this practice of scanning emails was happening, and when they found out they didn't like it,\" said Weitz.\u003c/p>\n\u003cp>Microsoft saw an opportunity to challenge what had become an almost unconscious habit. If you want to find something on the Internet, you Google it. \"People do it with muscle memory,\" said Weitz. \"They don't even give it a thought.\"\u003c/p>\n\u003cp>By raising the privacy and bias concerns, Microsoft wanted to introduce at least a moment of hesitation. \"They will hit that cognitive speed bump,\" he said.\u003c/p>\n\u003cp>But that strategy doesn't seem to have clicked with users.\u003c/p>\n\u003cp>The latest market share scores from \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_January_2013_U.S._Search_Engine_Rankings\" target=\"_blank\">comScore\u003c/a> show Google with a 67 percent share of Internet searches for January 2013, up 0.3% from its 66.7 percent share in December 2012. The gain erased its 0.3% loss from the \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings\" target=\"_blank\">month before\u003c/a>.\u003c/p>\n\u003cp>Microsoft sites registered a 0.3% gain from November to January to reach a 16.5% share, but that increase appeared to come at the expense of also-rans like Ask and the struggling Yahoo!.\u003c/p>\n\u003cp>\u003ca href=\"http://www.email-marketing-reports.com/metrics/email-statistics.htm\">Email market share\u003c/a> is harder to measure because people read their email on a variety of different software on different devices and sometimes read the same message multiple times. Also Microsoft launched Outlook.com, an upgrade and rebranding of its hotmail.com web-based email program during the Scroogle campaign, further muddying the metrics.\u003c/p>\n\u003cp>But even Weitz isn't claiming that Microsoft has unseated Gmail's position at or near the top of the heap among email services Americans like to use. \"It's a habit,\" said Weitz. \"It's like smoking. It's hard to get folks to stop doing it.\"\u003c/p>\n\u003cp>Not only that, the ads just didn't resonate, said Weber of LunaMetrics. \"This sort of talk about privacy rings false and obscures the real issues,\" he said.\u003c/p>\n\u003cp>Users do care about privacy. But they are apparently sophisticated enough to know there isn't a human Gmail Man snooping on them, and they are willing to let a machine scan their emails and show them ads in exchange for a free service. \"By and large, people said, 'Eh, I don't care about this,'\" said Weber.\u003c/p>\n\u003cp>And from a privacy standpoint, the distinction Microsoft made was trivial, said Seth Schoen, a senior staff technologist for the San Francisco-based Electronic Frontier Foundation. \"What Microsoft was emphasizing is that they are not using users' data in the same way, in particular to target advertising,\" he said. \"As far as I know that's true. But it doesn't mean that they couldn't do that.\"\u003c/p>\n\u003cp>Both companies collect data on what terms users plug into their search engines and use that information to target ads, he said. The practice of looking at emails to target ads is only slightly removed from that.\u003c/p>\n\u003cp>If they really wanted to get serious about privacy, Schoen said, Google and Microsoft would offer encrypted email programs that would be much harder for anyone to scan and analyze, including hackers, and they would create these technologies in ways that the security could be audited by third parties.\u003c/p>\n\u003cp>So far neither company seems interested in such a venture. \"Against that backdrop there's not much difference between the two,\" said Schoen.\u003c/p>\n\u003cp>Microsoft's complaint about Google Shopping results has a little more validity, Weber and Schoen agreed.\u003c/p>\n\u003cp>Users don't expect search results to be influenced by what advertisers pay, especially since the earlier version of Google Shopping, Froogle, didn't organize results that way, said Schoen.\u003c/p>\n\u003cp>But Google isn't hiding the practice--its acknowledged on the Google Shopping page. And Weber says the Scroogle ads felt heavy-handed. \"There is a legitimate difference to be exploited there. But Microsoft should adjust the tone, talk about why their product is great.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Which brings us to the best advice Weber has to offer Microsoft. \"What they really have to focus on is having a better product.\"\u003c/p>\n\n",
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"description": "Microsoft spokespeople are still warning anyone who will listen that Google is readings its users email and delivering biased results in Google Shopping. But it has stopped running the controversial Scroogled ads on television, in newspapers, and social media. "That part is about finished," Stefan Weitz, Microsoft senior director of online services, told me on Thursday.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Can nothing stop Google?\u003c/p>\n\u003cp>On Thanksgiving, Microsoft launched attack ads against the Internet giant that were so ferocious they made headlines in advertising and technology publications alike.\u003c/p>\n\u003cp>Microsoft spokespeople are still warning anyone who will listen that Google is reading its users' email and delivering biased results in Google Shopping. But it has stopped buying the controversial Scroogled ads on television, in newspapers, and social media.\u003c/p>\n\u003cp>\"That part is about finished,\" Stefan Weitz, Microsoft senior director of online services, said on Thursday.\u003c/p>\n\u003cp>By one measure, the ads succeeded. Over 110,000 people signed Microsoft's petition on the \u003ca href=\"http://www.thepetitionsite.com/997/086/864/tell-google-to-stop-going-through-your-email-to-sell-ads/\">Care2 petition site\u003c/a> to \"Tell Google to stop going through your email to sell ads.\" Microsoft originally set a goal of 25,000 names.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But if Microsoft hoped its campaign would win it a greater share of the market for Internet search or webmail, it looks like a pretty big flop. Data from market research suggests that users of Google search and Gmail shrugged off the onslaught.\u003c/p>\n\u003cp>\"It's a little early to say, but it appears to be backfiring,\" said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>In the ads, still \u003ca href=\"http://www.scroogled.com/\">available online,\u003c/a> Microsoft makes two claims about its competitor. First, it charges that Google scans Gmail messages, looking for keywords it can use to serve up relevant advertising.\u003c/p>\n\u003cp>Here's an example of the first claim:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/daf3e70b-2c71-4ba2-b792-f975eadbc2e0/?vars=bGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3MmbWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Second, it says that the results of searches in Google Shopping are paid advertisements, as in this ad:\u003cbr>\n\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/-WIluNt0mvA'\n title='//www.youtube.com/embed/-WIluNt0mvA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>The complaints aren't new. Microsoft put out a longer, more humorous Gmail Man advertisement a year ago:\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/yXqrTfOWx60'\n title='//www.youtube.com/embed/yXqrTfOWx60'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>(Asked for comments, a Google spokesperson provided a written statement pointing out that live human beings at the company don't scan everyone's emails. \"An automated algorithm--similar to that used for features like Priority Inbox or spam filtering--determines which ads are shown.\")\u003c/p>\n\u003cp>On one level, the Scroogled campaign is just another example of a company trashing a rival. \"Microsoft is in the position of the underdog and so the use of negative advertising is not surprising,\" said Weber.\u003c/p>\n\u003cp>What sets apart the Microsoft campaign is that--especially in the early weeks--it said almost nothing about its own products. In that way it differed sharply from Apple's famous \"\u003ca href=\"http://www.youtube.com/watch?v=ByCyqSROGf0&NR=1&feature=endscreen\">I'm a Mac\u003c/a>\" campaign that purported to offer a side-by-side comparison with Microsoft's Windows operating system.\u003c/p>\n\u003cp>In fact the Scroogled campaign was more reminiscent of political advertising. And \u003ca href=\"http://www.newrepublic.com/article/112421/microsofts-scroogle-ads-and-mark-penn\">some observers\u003c/a> said it was telling that Bill and Hillary Clinton's former pollster, Mark Penn, took a job at Microsoft before the campaign began.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nUsing Google, said Microsoft's Stefan Weitz, \"is like smoking. It's hard to get folks to stop doing it.\"\u003cbr>\n\u003c/aside>\n\u003cp>Weitz said Penn had little to do with the effort. But he acknowledged that the campaign started with an opinion poll conducted by the Roper Center for Public Opinion Research. \"We found that seven out of 10 Americans don't know that this practice of scanning emails was happening, and when they found out they didn't like it,\" said Weitz.\u003c/p>\n\u003cp>Microsoft saw an opportunity to challenge what had become an almost unconscious habit. If you want to find something on the Internet, you Google it. \"People do it with muscle memory,\" said Weitz. \"They don't even give it a thought.\"\u003c/p>\n\u003cp>By raising the privacy and bias concerns, Microsoft wanted to introduce at least a moment of hesitation. \"They will hit that cognitive speed bump,\" he said.\u003c/p>\n\u003cp>But that strategy doesn't seem to have clicked with users.\u003c/p>\n\u003cp>The latest market share scores from \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_January_2013_U.S._Search_Engine_Rankings\" target=\"_blank\">comScore\u003c/a> show Google with a 67 percent share of Internet searches for January 2013, up 0.3% from its 66.7 percent share in December 2012. The gain erased its 0.3% loss from the \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings\" target=\"_blank\">month before\u003c/a>.\u003c/p>\n\u003cp>Microsoft sites registered a 0.3% gain from November to January to reach a 16.5% share, but that increase appeared to come at the expense of also-rans like Ask and the struggling Yahoo!.\u003c/p>\n\u003cp>\u003ca href=\"http://www.email-marketing-reports.com/metrics/email-statistics.htm\">Email market share\u003c/a> is harder to measure because people read their email on a variety of different software on different devices and sometimes read the same message multiple times. Also Microsoft launched Outlook.com, an upgrade and rebranding of its hotmail.com web-based email program during the Scroogle campaign, further muddying the metrics.\u003c/p>\n\u003cp>But even Weitz isn't claiming that Microsoft has unseated Gmail's position at or near the top of the heap among email services Americans like to use. \"It's a habit,\" said Weitz. \"It's like smoking. It's hard to get folks to stop doing it.\"\u003c/p>\n\u003cp>Not only that, the ads just didn't resonate, said Weber of LunaMetrics. \"This sort of talk about privacy rings false and obscures the real issues,\" he said.\u003c/p>\n\u003cp>Users do care about privacy. But they are apparently sophisticated enough to know there isn't a human Gmail Man snooping on them, and they are willing to let a machine scan their emails and show them ads in exchange for a free service. \"By and large, people said, 'Eh, I don't care about this,'\" said Weber.\u003c/p>\n\u003cp>And from a privacy standpoint, the distinction Microsoft made was trivial, said Seth Schoen, a senior staff technologist for the San Francisco-based Electronic Frontier Foundation. \"What Microsoft was emphasizing is that they are not using users' data in the same way, in particular to target advertising,\" he said. \"As far as I know that's true. But it doesn't mean that they couldn't do that.\"\u003c/p>\n\u003cp>Both companies collect data on what terms users plug into their search engines and use that information to target ads, he said. The practice of looking at emails to target ads is only slightly removed from that.\u003c/p>\n\u003cp>If they really wanted to get serious about privacy, Schoen said, Google and Microsoft would offer encrypted email programs that would be much harder for anyone to scan and analyze, including hackers, and they would create these technologies in ways that the security could be audited by third parties.\u003c/p>\n\u003cp>So far neither company seems interested in such a venture. \"Against that backdrop there's not much difference between the two,\" said Schoen.\u003c/p>\n\u003cp>Microsoft's complaint about Google Shopping results has a little more validity, Weber and Schoen agreed.\u003c/p>\n\u003cp>Users don't expect search results to be influenced by what advertisers pay, especially since the earlier version of Google Shopping, Froogle, didn't organize results that way, said Schoen.\u003c/p>\n\u003cp>But Google isn't hiding the practice--its acknowledged on the Google Shopping page. And Weber says the Scroogle ads felt heavy-handed. \"There is a legitimate difference to be exploited there. But Microsoft should adjust the tone, talk about why their product is great.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Which brings us to the best advice Weber has to offer Microsoft. \"What they really have to focus on is having a better product.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"rss": "https://podcasts.files.bbci.co.uk/p02nq0gn.rss"
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},
"californiareport": {
"id": "californiareport",
"title": "The California Report",
"tagline": "California, day by day",
"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-California-Report-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/californiareport",
"meta": {
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"source": "kqed",
"order": 8
},
"link": "/californiareport",
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"amazon": "https://music.amazon.com/podcasts/26099305-72af-4542-9dde-ac1807fe36d5/kqed-s-the-california-report",
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}
},
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"id": "californiareportmagazine",
"title": "The California Report Magazine",
"tagline": "Your state, your stories",
"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
"airtime": "FRI 4:30pm-5pm, 6:30pm-7pm, 11pm-11:30pm",
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"officialWebsiteLink": "/californiareportmagazine",
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"order": 10
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz",
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},
"city-arts": {
"id": "city-arts",
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"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/cityartsandlecture-300x300.jpg",
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"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
"site": "news",
"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
"subscribe": {
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"rss": "https://www.cityarts.net/feed/"
}
},
"closealltabs": {
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"order": 1
},
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"meta": {
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"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2",
"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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}
},
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"meta": {
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"id": "freakonomics-radio",
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"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
"subscribe": {
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
"rss": "https://feeds.feedburner.com/freakonomicsradio"
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},
"fresh-air": {
"id": "fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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},
"hidden-brain": {
"id": "hidden-brain",
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
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"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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},
"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
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"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/onourwatch",
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"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"rss": "https://feeds.npr.org/510360/podcast.xml"
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},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"info": "One of public radio's most dynamic voices, Sam Sanders helped launch The NPR Politics Podcast and hosted NPR's hit show It's Been A Minute. Now, the award-winning host returns with something brand new, The Sam Sanders Show. Every week, Sam Sanders and friends dig into the culture that shapes our lives: what's driving the biggest trends, how artists really think, and even the memes you can't stop scrolling past. Sam is beloved for his way of unpacking the world and bringing you up close to fresh currents and engaging conversations. The Sam Sanders Show is smart, funny and always a good time.",
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