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The Pink Pill Pipeline and the Online War Against Birth Control

How apolitical content online is radicalizing young women around reproductive rights.
A stretched out gray hand holds a pink birth control pill. Another hand on the top left corner holds pink and white pills, while another hand in the lower right corner holds a white pill. Pink and white pills float in the background along with squiggly shapes. A ring of numbered dots representing a 28 day menstrual calendar sits in the center of the image. The text "Close All Tabs" appears in white text in the lower left corner.
A stretched out gray hand holds a pink birth control pill while other pink and white pills float in the background. (Composite image by Morgan Sung; Images courtesy of Lari Bat via Getty Images)

View the full episode transcript.

It starts with aspirational lifestyle content about “embracing your femininity,” but ends with alt-right ideology and conspiracy theories about reproductive care. This is the pink pill pipeline — one of the primary ways young women are radicalized online today. Seemingly innocuous content about dating advice, wellness tips, and pop culture leads to increasingly conservative and extremist talking points about how birth control is causing the fertility crisis or how women don’t need to vote. It’s all wrapped up in a glossy veneer of feminine empowerment. Reporter Kylie Cheung joins to discuss how seemingly apolitical content online is shifting the cultural narrative around reproductive rights through coordinated misinformation campaigns, and how to spot pink pill content for what it is.

Guest: 

Kylie Cheung, staff reporter at Abortion, Every Day

Further Reading/Listening:

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Episode Transcript

A full transcript will be available 1–2 workdays after the episode’s publication.

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