Just try dropping that word into conversation these days and see what kind of response you get. Chances are good the nickname will be met with a healthy dose of side-eye, a grimace or even a slap on the wrist.
Frisco is the nickname we love to hate.
Oakland native Rena Yang wanted to know: why?
Listen to the story above, or read the web version: Why Do Some Hate the Nickname ‘Frisco’?