Yosemite National Park has gone through a lot of changes in the last few years.
First, the trademark battle over some beloved and historic park names, and now a proposed Starbucks in the Yosemite Valley Lodge food court.
Park lovers are not happy about it.
"It doesn't even matter which corporation it is. I go there because it’s away, it’s apart, it’s different from everywhere else," said Joe Armstrong.
Armstrong has climbed Half Dome 11 times and says Yosemite is one of his favorite places on Earth. He learned about the proposed Starbucks from a Change.org petition that has been making the rounds on the internet and already has over 10,000 signatures. He signed because he likes the rustic charm of the national park experience, free from corporate brands.