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"content": "\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>\u003ci>\u003cstrong>Editor’s note\u003c/strong>: Angel Romero is the founder of the all-women’s car club Dueñas, which has been featured in lowrider events and exhibitions around the globe. Here, Romero shares her personal history with cars, her mother’s influence and the pains of gentrification.\u003c/i>\u003c/p>\n\u003cp>\u003ci>As told to Alan Chazaro.\u003c/i>\u003c/p>\n\u003cp>[aside postID='arts_13964538'][dropcap]I[/dropcap]’m proud to have grown up in Sunnyvale, where I’ve lived for most of my life.\u003c/p>\n\u003cp>Starting with my grandparents, who were Mexican immigrants, my family first settled down in Texas in the late ’50s and early ’60s. That’s where my mom was born in 1963. My grandpa came to Sunnyvale later that year and found a job at a cannery, then sent for my grandma, mom and aunt Juanita. I lived here with them after I was born.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The reason I got into lowriders was because my mom hung around her cousin Gustavo, who had a 1964 Impala. He started the Midnite Classics car club. My mom was always around that culture. It was all a family thing, you know?\u003c/p>\n\u003cfigure id=\"attachment_13965364\" class=\"wp-caption alignnone\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965364\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472.jpg\" alt=\"\" width=\"1242\" height=\"1317\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-800x848.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-1020x1082.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-160x170.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-768x814.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">A family portrait of Angel Romero (left) with her mother, brother and younger sister in 1985. Romero and her siblings lived in Sunnyvale for their entire lives until recently having to leave due to the cost of living. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On her quinceañera, my mom was given a brand new 1977 Monte Carlo. My grandparents ordered it with a custom paint job. It had swivel bucket seats. A sunroof. Such a beautiful car. But my mom was like, I want it to be a lowrider. So she got some Truespoke rims and hydraulics, and had it lifted.\u003c/p>\n\u003cp>Shortly after, when my mom was still very young, I popped out, and then my brother and sister. We’re each a year apart. My mom was a single mother who divorced early. She didn’t have a lot of money.\u003c/p>\n\u003cp>Growing up, we would just cruise around in her car for fun. Three little ones — 3, 4, and 5 years old — just jumping around, messing with the switches. We did everything in that car back then as a family when we didn’t have much else, so I cherish it.\u003c/p>\n\u003cp>At times, we’d go down to San Jose, and there were lots of lowrider events going, especially back then. San Jose doesn’t get the recognition it deserves for being the lowrider capital. \u003cem>Lowrider Magazine\u003c/em> was originally published by Sonny Madrid, a student of San Jose State University. It doesn’t get more obvious than that. People want to fight about where it all started. I get it. But\u003cem> Lowrider Magazine\u003c/em> was our social media back then. Seeing the cars and the drivers, where it’s from, that all came out of San Jose. And we got to see all that growing up here.\u003c/p>\n\u003cfigure id=\"attachment_13965361\" class=\"wp-caption alignnone\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965361\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461.jpg\" alt=\"\" width=\"1242\" height=\"625\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-800x403.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-1020x513.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-160x81.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-768x386.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero’s mother, Maricela Rodriguez, poses next to her 1977 Chevy Monte Carlo, which she received as a gift from her Mexican immigrant parents for her quinceañera. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s really when I fell in love with cars. I didn’t have money to get my own when I was younger, but my cousin had a mini truck with hydraulics. He would pick me up from high school in it and on weekends we would go cruising. There used to be these popular cruises on El Camino in Santa Clara in the early ’90s. The first time I really got in trouble was cause I went cruising there in my mom’s car and I got pulled over. I was driving with the high beams on. I was only 12 years old.\u003c/p>\n\u003cp>One day when we were teenagers, we were in downtown Sunnyvale playing hooky, and we were looking through an old-school magazine that had advertisements. I saw a ’65 Impala for sale on Fair Oaks in Sunnyvale. That was close to where we lived. We called the number and the owner was a lady, and she confirmed that it was still available. We pulled up and I immediately fell in love with the car. It was all original and needed some work — the paint was scratched and it was on stock wheels — but I fell in love. It was cameo beige with original fawn interior, even though it was all ripped up. I was too scared to drive it, so my sister test-drove it. She pushed me to buy it, and later, to paint it. I’ve had it for 21 years.\u003c/p>\n\u003cp>[aside postID='arts_13923205']That car is my true baby. Anyone who knows me knows about that ’65 Impala. My sister is on her sixth or seventh lowrider now. But I’ve only had that one. When I took it home, I immediately showed my momma. She absolutely loved it.\u003c/p>\n\u003cp>Back then, we didn’t see a lot of women driving lowriders. People would joke that the lowrider was my boyfriend’s or Daddy’s ride. My mom had a jumpsuit she kept with her, and if something happened with her car, she would work on it. We got into this lifestyle and culture very differently from most people. It wasn’t our dad or a male role model who taught us about cars. It was our mom.\u003c/p>\n\u003cfigure id=\"attachment_13965358\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965358\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-800x1067.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1020x1360.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-768x1024.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero has owned her 1965 Impala, nicknamed ‘Saturday Love,’ for over 20 years. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>My mom passed away in 2019. Nowadays, lowriding is even more near and dear to my heart. It’s always a big reminder of her. My mom always instilled hard work and respect in us. She was doing things back then that weren’t really being done by women — going back to college to get her degree, and working full-time while raising three kids as a single mom and fixing up her lowrider. Meanwhile, my grandparents were working at a bar they purchased when they retired. They made a life for themselves in Sunnyvale. They worked hard their whole lives and always pushed us to earn what we’ve got. I think that’s something that we don’t see as much these days. We forget our struggles and where we came from.\u003c/p>\n\u003cp>For nine years, I kept my ’65 all stock. One time, my brother Junior drove it during a Cinco de Mayo cruise and blew the rings. So I rebuilt the motor. Got a new interior, a new paint job. I wanted purple, since that’s my mom’s favorite color, and I wanted everyone to know it was a woman’s car. Then I joined my first car club, Aztec Creations, about a decade ago. A cousin on my dad’s side was the president. I didn’t know much about car clubs, and I learned the basics — the do’s and don’ts. But it seemed a little bit like a disconnect for me. I love my family and the car club was great, but I went back to being a solo rider.\u003c/p>\n\u003cfigure id=\"attachment_13965363\" class=\"wp-caption alignnone\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965363\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465.jpg\" alt=\"\" width=\"1242\" height=\"673\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-800x433.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-1020x553.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-160x87.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-768x416.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero’s 1965 Impala as it looked in 2003, when she bought it from the classified ads in a local paper in Sunnyvale. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A few years later, I missed the whole camaraderie and unity of a car club, just riding with other people. So I reached out to a friend who was in the Str8 Riders. I became the first lady of that club, and I hoped to take it to a whole different level. More community, more things we could do like fundraisers and drives, bigger events. Giving back. My mom always told us from a young age that when she didn’t have much, other people helped her. Sunnyvale Community Services helped pay our bills and helped us on Christmas when we didn’t have much. Later on, when my mom got a better-paying job, she would always donate things and help people. My mom was very giving and loving, always helping the less fortunate.\u003c/p>\n\u003cp>I wanted to honor her sense of giving and take the car club in a new direction, but it didn’t feel like a good fit for me at the time, so I decided to leave. After that, I started to help with the\u003ca href=\"https://ulcsj.com/\"> United Lowrider Council of San Jose\u003c/a>. In 2018, me and another girl helped to get the council started. Even then, lowriding still seemed to be male-dominated. Sometimes it felt like a woman’s voice wasn’t being heard. Nowadays, it’s great to see so many women on the council.\u003c/p>\n\u003cp>I always dreamed of having an all-female car club — \u003cem>how badass would that be?\u003c/em> — so me, my sister, my niece and some friends got together and said “Let’s do this. We’ve been in the scene for years, it’s our lifestyle. We cruise and go to car shows already. We might as well put a name on it.”\u003c/p>\n\u003cfigure id=\"attachment_13965357\" class=\"wp-caption alignnone\" style=\"max-width: 1462px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39.jpg\" alt=\"\" width=\"1462\" height=\"1949\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39.jpg 1462w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-800x1066.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-1020x1360.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-768x1024.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-1152x1536.jpg 1152w\" sizes=\"(max-width: 1462px) 100vw, 1462px\">\u003cfigcaption class=\"wp-caption-text\">A member of Dueñas lowrider club parked in a strip mall in Sunnyvale, close to the childhood neighborhood of group founder Angel Romero. Today, the area has changed drastically, but pockets of Spanish-speaking immigrants and Chicanos still gather at Tres Portillos Taqueria and Chavez Supermarket. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>We ordered plaques. We put things together. The hardest part was coming up with the name. We wanted people to know we were female owners of these cars. We were tired of the whole, “It’s your man’s ride.” Dueña means “owner” in Spanish. And we’re the proud female owners of all these cars.\u003c/p>\n\u003cp>When I told my mom, she was so excited. When we used to go out to events, I would be in the hallway bathroom getting ready, and my mom would always say I looked so beautiful. We’d wash our cars, polish them, and my mom would stand in the garage doorway cheering us on.\u003c/p>\n\u003cp>In the beginning everyone was like, whatever. We were just more cars on the road, people didn’t really pay attention. But eventually when we passed through, people were like, \u003cem>wait\u003c/em>. We knew people on the scene and everyone started to get excited. It’s all females, so we didn’t know what to expect. But we’ve been happy with how much support we’ve gotten.\u003c/p>\n\u003cp>After the ’65 was involved in an accident, I wanted to get a ’63 Impala convertible to dedicate to my mom, since she was born in ’63. I kept looking around for one. They’re very pricey. I decided to sell the ’65 to my brother. When I told her I was getting the ’63, she said “Those are effing ugly.” It broke my heart. We talked about it, but we didn’t get to finish our conversation, because we were in a rush, getting ready to hit a cruise. My mom stayed home. That night, she had a complete heart block and ended up on life support. She didn’t make it. That was one of the hardest times of my life.\u003c/p>\n\u003cfigure id=\"attachment_13965360\" class=\"wp-caption alignnone\" style=\"max-width: 645px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965360\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_4090.jpg\" alt=\"\" width=\"645\" height=\"581\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_4090.jpg 645w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_4090-160x144.jpg 160w\" sizes=\"(max-width: 645px) 100vw, 645px\">\u003cfigcaption class=\"wp-caption-text\">A mural of Angel Romero’s mother, Maricela Rodriguez, on the back of Romero’s purple Chevy Impala. Known for her generosity, everyone in the neighborhood knew Rodriguez as Tia Mari, whose favorite color was purple. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>So many things have just changed since she’s been gone. One thing is that I feel like lowriding isn’t just lowriding. It’s something I did with my mom, a love we shared. After that, me and the girls in my club, maybe five or six of us at the time — all of us close family friends for 30 years, sisters, nieces, cousins — we wanted to do something. It was our first year as a car club, and my mom was so big on giving back. We decided to do a toy drive. We got in contact with the San Jose Earthquakes who allowed us to use their parking lot to have the toy drive. We had an outpouring of support from the lowriding community, and the community in general. We donated to some of the local shelters and camps for union workers, for farmers. That was amazing. We couldn’t believe it. We got to do what we love with lowriding, being with my sisters, but also got to do things for the community. Helping people.\u003c/p>\n\u003cp>We have a good relationship with all the car clubs around here. The lowrider community is all about unity. What most people don’t realize about our lifestyle is the family aspect. If you look at these car clubs, it’s dads, moms, grandpas, grandmas, grandchildren. It’s truly our family. The women in the lowriding community were extremely supportive when we first came out. We weren’t being passenger princesses who only helped to cook and get the kids dressed. This was different.\u003c/p>\n\u003cp>When I was growing up in Sunnyvale, people had classic cars here and there. There were more lowriders and more Chicanos in the area. Of course, that all started to change a little bit throughout the years with Google and Yahoo! and tech and all that stuff. People started to be driven out, or bought out. Neighbors could no longer afford those weekend cars, and maybe had to sell their rides or sell their homes. Sunnyvale changed.\u003c/p>\n\u003cp>At the same time, San Jose’s love for lowriding was growing. It felt like more people were buying cars, and more women became involved over the years. Now, I go cruising and there’s so many women with cars. Women in general have evolved. I think tech had something to do with that around here, too. There are women CEOs, women out there doing more and getting more education, not just being a housewife. Now with technology you go on Facebook or Instagram and you can see lowriders here, or over there, everywhere. So it’s easier to network. That technology had a big impact on lowriding and where it’s at today going worldwide.\u003c/p>\n\u003cfigure id=\"attachment_13965358\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965358\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-800x1067.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1020x1360.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-768x1024.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero’s has owned her 1965 Impala, nicknamed “Saturday Love” for over 20 years. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>I recently saw a video about two sisters who built their car in Texas. That’s badass. When I work on my car, I get help from my family and I use YouTube. I learn stuff. Technology and the internet has really impacted the lowrider community in many good ways. Google sponsored an event I attended that was put on by\u003ca href=\"https://blogs.sjsu.edu/newsroom/2023/ricardo-cortez-and-the-abcs-of-lowrider-culture/\"> Ricardo Cortez\u003c/a>. He’s known as “Mr. Lowrider Fever” and he has hosted a few of his workshops in the area. But tech also makes it hard to live here like we used to.\u003c/p>\n\u003cp>To this day, I visit my family home in Sunnyvale, even though we had to sell it. The new owners rent it out for $800 a night on Airbnb. It’s sad. It’s crazy, what the neighborhood has become. We used to go cruising in the Bay every weekend. Now, I feel like you can’t buy a house and build a car, it’s too expensive.\u003c/p>\n\u003cp>With all this money here, how can we not do more for the middle class? You have all these rich techies moving in. When I visit my friends who are still in Sunnyvale, it’s just so different. The rich get richer and the poor get poorer. Last Friday we hosted a bake sale at a local high school as a fundraiser to help kids on the football team to get their helmets and equipment. Where is Silicon Valley for that? These kids don’t even have the proper equipment.\u003c/p>\n\u003cp>[aside postID='arts_13965374']I would’ve loved, \u003ci>loved\u003c/i> to have stayed in Sunnyvale around my family and friends. It’s impossible. So here I am in Modesto — it’s okay, but it isn’t home. There should be another solution. I wanted to move back, but I can’t even afford an apartment with a garage for my car (laugh out loud).\u003c/p>\n\u003cp>When I moved to Modesto, everyone asked if I was going to create a Dueñas chapter here in the Central Valley. But we feel that what works for us — as we celebrate our five-year anniversary — is quality over quantity. Keeping it small with close friends and family who really have the passion for this. My sister is in Hollister, a few of us are in San Jose, I’m out in Modesto and the rest are in Sunnyvale. Nine total members. We also started a lowrider bike club. Our daughters were interested and helped us in building it.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>They wanted to cruise with us, too. They enjoy it just as much as we do, and it reminded us of growing up with our moms, aunts and older sisters. Let’s do something for them, for our girls. Something they can build and be proud of.\u003c/p>\n\n",
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"title": "How an All-Women’s Lowrider Club Formed in the Heart of Silicon Valley | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>\u003ci>\u003cstrong>Editor’s note\u003c/strong>: Angel Romero is the founder of the all-women’s car club Dueñas, which has been featured in lowrider events and exhibitions around the globe. Here, Romero shares her personal history with cars, her mother’s influence and the pains of gentrification.\u003c/i>\u003c/p>\n\u003cp>\u003ci>As told to Alan Chazaro.\u003c/i>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">I\u003c/span>\u003c/p>\u003cp>’m proud to have grown up in Sunnyvale, where I’ve lived for most of my life.\u003c/p>\n\u003cp>Starting with my grandparents, who were Mexican immigrants, my family first settled down in Texas in the late ’50s and early ’60s. That’s where my mom was born in 1963. My grandpa came to Sunnyvale later that year and found a job at a cannery, then sent for my grandma, mom and aunt Juanita. I lived here with them after I was born.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The reason I got into lowriders was because my mom hung around her cousin Gustavo, who had a 1964 Impala. He started the Midnite Classics car club. My mom was always around that culture. It was all a family thing, you know?\u003c/p>\n\u003cfigure id=\"attachment_13965364\" class=\"wp-caption alignnone\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965364\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472.jpg\" alt=\"\" width=\"1242\" height=\"1317\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-800x848.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-1020x1082.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-160x170.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9472-768x814.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">A family portrait of Angel Romero (left) with her mother, brother and younger sister in 1985. Romero and her siblings lived in Sunnyvale for their entire lives until recently having to leave due to the cost of living. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On her quinceañera, my mom was given a brand new 1977 Monte Carlo. My grandparents ordered it with a custom paint job. It had swivel bucket seats. A sunroof. Such a beautiful car. But my mom was like, I want it to be a lowrider. So she got some Truespoke rims and hydraulics, and had it lifted.\u003c/p>\n\u003cp>Shortly after, when my mom was still very young, I popped out, and then my brother and sister. We’re each a year apart. My mom was a single mother who divorced early. She didn’t have a lot of money.\u003c/p>\n\u003cp>Growing up, we would just cruise around in her car for fun. Three little ones — 3, 4, and 5 years old — just jumping around, messing with the switches. We did everything in that car back then as a family when we didn’t have much else, so I cherish it.\u003c/p>\n\u003cp>At times, we’d go down to San Jose, and there were lots of lowrider events going, especially back then. San Jose doesn’t get the recognition it deserves for being the lowrider capital. \u003cem>Lowrider Magazine\u003c/em> was originally published by Sonny Madrid, a student of San Jose State University. It doesn’t get more obvious than that. People want to fight about where it all started. I get it. But\u003cem> Lowrider Magazine\u003c/em> was our social media back then. Seeing the cars and the drivers, where it’s from, that all came out of San Jose. And we got to see all that growing up here.\u003c/p>\n\u003cfigure id=\"attachment_13965361\" class=\"wp-caption alignnone\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965361\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461.jpg\" alt=\"\" width=\"1242\" height=\"625\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-800x403.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-1020x513.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-160x81.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9461-768x386.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero’s mother, Maricela Rodriguez, poses next to her 1977 Chevy Monte Carlo, which she received as a gift from her Mexican immigrant parents for her quinceañera. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s really when I fell in love with cars. I didn’t have money to get my own when I was younger, but my cousin had a mini truck with hydraulics. He would pick me up from high school in it and on weekends we would go cruising. There used to be these popular cruises on El Camino in Santa Clara in the early ’90s. The first time I really got in trouble was cause I went cruising there in my mom’s car and I got pulled over. I was driving with the high beams on. I was only 12 years old.\u003c/p>\n\u003cp>One day when we were teenagers, we were in downtown Sunnyvale playing hooky, and we were looking through an old-school magazine that had advertisements. I saw a ’65 Impala for sale on Fair Oaks in Sunnyvale. That was close to where we lived. We called the number and the owner was a lady, and she confirmed that it was still available. We pulled up and I immediately fell in love with the car. It was all original and needed some work — the paint was scratched and it was on stock wheels — but I fell in love. It was cameo beige with original fawn interior, even though it was all ripped up. I was too scared to drive it, so my sister test-drove it. She pushed me to buy it, and later, to paint it. I’ve had it for 21 years.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>That car is my true baby. Anyone who knows me knows about that ’65 Impala. My sister is on her sixth or seventh lowrider now. But I’ve only had that one. When I took it home, I immediately showed my momma. She absolutely loved it.\u003c/p>\n\u003cp>Back then, we didn’t see a lot of women driving lowriders. People would joke that the lowrider was my boyfriend’s or Daddy’s ride. My mom had a jumpsuit she kept with her, and if something happened with her car, she would work on it. We got into this lifestyle and culture very differently from most people. It wasn’t our dad or a male role model who taught us about cars. It was our mom.\u003c/p>\n\u003cfigure id=\"attachment_13965358\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965358\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-800x1067.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1020x1360.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-768x1024.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero has owned her 1965 Impala, nicknamed ‘Saturday Love,’ for over 20 years. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>My mom passed away in 2019. Nowadays, lowriding is even more near and dear to my heart. It’s always a big reminder of her. My mom always instilled hard work and respect in us. She was doing things back then that weren’t really being done by women — going back to college to get her degree, and working full-time while raising three kids as a single mom and fixing up her lowrider. Meanwhile, my grandparents were working at a bar they purchased when they retired. They made a life for themselves in Sunnyvale. They worked hard their whole lives and always pushed us to earn what we’ve got. I think that’s something that we don’t see as much these days. We forget our struggles and where we came from.\u003c/p>\n\u003cp>For nine years, I kept my ’65 all stock. One time, my brother Junior drove it during a Cinco de Mayo cruise and blew the rings. So I rebuilt the motor. Got a new interior, a new paint job. I wanted purple, since that’s my mom’s favorite color, and I wanted everyone to know it was a woman’s car. Then I joined my first car club, Aztec Creations, about a decade ago. A cousin on my dad’s side was the president. I didn’t know much about car clubs, and I learned the basics — the do’s and don’ts. But it seemed a little bit like a disconnect for me. I love my family and the car club was great, but I went back to being a solo rider.\u003c/p>\n\u003cfigure id=\"attachment_13965363\" class=\"wp-caption alignnone\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965363\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465.jpg\" alt=\"\" width=\"1242\" height=\"673\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-800x433.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-1020x553.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-160x87.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_9465-768x416.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero’s 1965 Impala as it looked in 2003, when she bought it from the classified ads in a local paper in Sunnyvale. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A few years later, I missed the whole camaraderie and unity of a car club, just riding with other people. So I reached out to a friend who was in the Str8 Riders. I became the first lady of that club, and I hoped to take it to a whole different level. More community, more things we could do like fundraisers and drives, bigger events. Giving back. My mom always told us from a young age that when she didn’t have much, other people helped her. Sunnyvale Community Services helped pay our bills and helped us on Christmas when we didn’t have much. Later on, when my mom got a better-paying job, she would always donate things and help people. My mom was very giving and loving, always helping the less fortunate.\u003c/p>\n\u003cp>I wanted to honor her sense of giving and take the car club in a new direction, but it didn’t feel like a good fit for me at the time, so I decided to leave. After that, I started to help with the\u003ca href=\"https://ulcsj.com/\"> United Lowrider Council of San Jose\u003c/a>. In 2018, me and another girl helped to get the council started. Even then, lowriding still seemed to be male-dominated. Sometimes it felt like a woman’s voice wasn’t being heard. Nowadays, it’s great to see so many women on the council.\u003c/p>\n\u003cp>I always dreamed of having an all-female car club — \u003cem>how badass would that be?\u003c/em> — so me, my sister, my niece and some friends got together and said “Let’s do this. We’ve been in the scene for years, it’s our lifestyle. We cruise and go to car shows already. We might as well put a name on it.”\u003c/p>\n\u003cfigure id=\"attachment_13965357\" class=\"wp-caption alignnone\" style=\"max-width: 1462px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39.jpg\" alt=\"\" width=\"1462\" height=\"1949\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39.jpg 1462w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-800x1066.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-1020x1360.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-768x1024.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-39-1152x1536.jpg 1152w\" sizes=\"(max-width: 1462px) 100vw, 1462px\">\u003cfigcaption class=\"wp-caption-text\">A member of Dueñas lowrider club parked in a strip mall in Sunnyvale, close to the childhood neighborhood of group founder Angel Romero. Today, the area has changed drastically, but pockets of Spanish-speaking immigrants and Chicanos still gather at Tres Portillos Taqueria and Chavez Supermarket. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>We ordered plaques. We put things together. The hardest part was coming up with the name. We wanted people to know we were female owners of these cars. We were tired of the whole, “It’s your man’s ride.” Dueña means “owner” in Spanish. And we’re the proud female owners of all these cars.\u003c/p>\n\u003cp>When I told my mom, she was so excited. When we used to go out to events, I would be in the hallway bathroom getting ready, and my mom would always say I looked so beautiful. We’d wash our cars, polish them, and my mom would stand in the garage doorway cheering us on.\u003c/p>\n\u003cp>In the beginning everyone was like, whatever. We were just more cars on the road, people didn’t really pay attention. But eventually when we passed through, people were like, \u003cem>wait\u003c/em>. We knew people on the scene and everyone started to get excited. It’s all females, so we didn’t know what to expect. But we’ve been happy with how much support we’ve gotten.\u003c/p>\n\u003cp>After the ’65 was involved in an accident, I wanted to get a ’63 Impala convertible to dedicate to my mom, since she was born in ’63. I kept looking around for one. They’re very pricey. I decided to sell the ’65 to my brother. When I told her I was getting the ’63, she said “Those are effing ugly.” It broke my heart. We talked about it, but we didn’t get to finish our conversation, because we were in a rush, getting ready to hit a cruise. My mom stayed home. That night, she had a complete heart block and ended up on life support. She didn’t make it. That was one of the hardest times of my life.\u003c/p>\n\u003cfigure id=\"attachment_13965360\" class=\"wp-caption alignnone\" style=\"max-width: 645px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965360\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_4090.jpg\" alt=\"\" width=\"645\" height=\"581\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_4090.jpg 645w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_4090-160x144.jpg 160w\" sizes=\"(max-width: 645px) 100vw, 645px\">\u003cfigcaption class=\"wp-caption-text\">A mural of Angel Romero’s mother, Maricela Rodriguez, on the back of Romero’s purple Chevy Impala. Known for her generosity, everyone in the neighborhood knew Rodriguez as Tia Mari, whose favorite color was purple. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>So many things have just changed since she’s been gone. One thing is that I feel like lowriding isn’t just lowriding. It’s something I did with my mom, a love we shared. After that, me and the girls in my club, maybe five or six of us at the time — all of us close family friends for 30 years, sisters, nieces, cousins — we wanted to do something. It was our first year as a car club, and my mom was so big on giving back. We decided to do a toy drive. We got in contact with the San Jose Earthquakes who allowed us to use their parking lot to have the toy drive. We had an outpouring of support from the lowriding community, and the community in general. We donated to some of the local shelters and camps for union workers, for farmers. That was amazing. We couldn’t believe it. We got to do what we love with lowriding, being with my sisters, but also got to do things for the community. Helping people.\u003c/p>\n\u003cp>We have a good relationship with all the car clubs around here. The lowrider community is all about unity. What most people don’t realize about our lifestyle is the family aspect. If you look at these car clubs, it’s dads, moms, grandpas, grandmas, grandchildren. It’s truly our family. The women in the lowriding community were extremely supportive when we first came out. We weren’t being passenger princesses who only helped to cook and get the kids dressed. This was different.\u003c/p>\n\u003cp>When I was growing up in Sunnyvale, people had classic cars here and there. There were more lowriders and more Chicanos in the area. Of course, that all started to change a little bit throughout the years with Google and Yahoo! and tech and all that stuff. People started to be driven out, or bought out. Neighbors could no longer afford those weekend cars, and maybe had to sell their rides or sell their homes. Sunnyvale changed.\u003c/p>\n\u003cp>At the same time, San Jose’s love for lowriding was growing. It felt like more people were buying cars, and more women became involved over the years. Now, I go cruising and there’s so many women with cars. Women in general have evolved. I think tech had something to do with that around here, too. There are women CEOs, women out there doing more and getting more education, not just being a housewife. Now with technology you go on Facebook or Instagram and you can see lowriders here, or over there, everywhere. So it’s easier to network. That technology had a big impact on lowriding and where it’s at today going worldwide.\u003c/p>\n\u003cfigure id=\"attachment_13965358\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965358\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-800x1067.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1020x1360.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-768x1024.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_2733-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Angel Romero’s has owned her 1965 Impala, nicknamed “Saturday Love” for over 20 years. \u003ccite>(Courtesy Angel Romero)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>I recently saw a video about two sisters who built their car in Texas. That’s badass. When I work on my car, I get help from my family and I use YouTube. I learn stuff. Technology and the internet has really impacted the lowrider community in many good ways. Google sponsored an event I attended that was put on by\u003ca href=\"https://blogs.sjsu.edu/newsroom/2023/ricardo-cortez-and-the-abcs-of-lowrider-culture/\"> Ricardo Cortez\u003c/a>. He’s known as “Mr. Lowrider Fever” and he has hosted a few of his workshops in the area. But tech also makes it hard to live here like we used to.\u003c/p>\n\u003cp>To this day, I visit my family home in Sunnyvale, even though we had to sell it. The new owners rent it out for $800 a night on Airbnb. It’s sad. It’s crazy, what the neighborhood has become. We used to go cruising in the Bay every weekend. Now, I feel like you can’t buy a house and build a car, it’s too expensive.\u003c/p>\n\u003cp>With all this money here, how can we not do more for the middle class? You have all these rich techies moving in. When I visit my friends who are still in Sunnyvale, it’s just so different. The rich get richer and the poor get poorer. Last Friday we hosted a bake sale at a local high school as a fundraiser to help kids on the football team to get their helmets and equipment. Where is Silicon Valley for that? These kids don’t even have the proper equipment.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>I would’ve loved, \u003ci>loved\u003c/i> to have stayed in Sunnyvale around my family and friends. It’s impossible. So here I am in Modesto — it’s okay, but it isn’t home. There should be another solution. I wanted to move back, but I can’t even afford an apartment with a garage for my car (laugh out loud).\u003c/p>\n\u003cp>When I moved to Modesto, everyone asked if I was going to create a Dueñas chapter here in the Central Valley. But we feel that what works for us — as we celebrate our five-year anniversary — is quality over quantity. Keeping it small with close friends and family who really have the passion for this. My sister is in Hollister, a few of us are in San Jose, I’m out in Modesto and the rest are in Sunnyvale. Nine total members. We also started a lowrider bike club. Our daughters were interested and helped us in building it.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>They wanted to cruise with us, too. They enjoy it just as much as we do, and it reminded us of growing up with our moms, aunts and older sisters. Let’s do something for them, for our girls. Something they can build and be proud of.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "kmels-g-biz-scrillacon-valley-san-jose-east-palo-alto",
"title": "KMEL’s G-Biz On How ‘Scrillacon’ Valley Shaped Him",
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"content": "\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>[dropcap]I[/dropcap] first heard the phrase “Scrillacon Valley” at a record store on El Camino Real in Mountain View.\u003c/p>\n\u003cp>My friend had pulled a Norteño rap compilation off the discount CD rack. Like most Bay Area hip-hop during that era, the album’s cover displayed regional pride: a flamed-up crew of Chicano gang members in front of an all-red low rider in San Jose. Across the top, bold as a No Limit Records diamond-encrusted insignia, read the title: \u003ci>Scrillacon Valley.\u003c/i>\u003c/p>\n\u003cp>Today, Chicanos don’t have the same kind of presence in Mountain View, a city with no record stores left. But my memory of that time period endures, and particularly that phrase, a subversive play on Silicon Valley and its money.\u003c/p>\n\u003cp>[aside postID='arts_13964538']Indeed, this is one of the globe’s hubs of wealth — and, subsequently, wealth inequality. While \u003ca href=\"https://www.vox.com/2018/5/19/17370288/silicon-valley-how-many-billionaires-start-up-tech-bay-area\">more than half of the world’s tech billionaires live in Silicon Valley\u003c/a>, San Jose has \u003ca href=\"https://www.nbcbayarea.com/news/local/south-bay/san-jose-homeless-population/3579260/\">the fourth-highest rate of homelessness\u003c/a> in the United States. \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Scrillacon — a play on the ’90s hip-hop slang for money — is aspirational. It’s used by those on the fringes of Silicon Valley, who live among the region’s absurd wealth but don’t get the same access to it.\u003c/p>\n\u003cp>So when I recently spoke on the phone with Gary Bizer, also known as KMEL’s G-Biz, I had to mention \u003ci>Scrillacon Valley\u003c/i>. We laughed at the bygone vestiges that shaped us in the ’90s and early aughts — the rap anthems, the house parties. And we mourned, too.\u003c/p>\n\u003cfigure id=\"attachment_13965163\" class=\"wp-caption alignnone\" style=\"max-width: 1170px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965163\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574.jpg\" alt=\"\" width=\"1170\" height=\"831\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574.jpg 1170w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-800x568.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-1020x724.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-160x114.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-768x545.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\">\u003cfigcaption class=\"wp-caption-text\">Gary Bizer (center bottom) graduated from Los Altos High School as a standout football player. He poses here with some of his closest friends and teammates. \u003ccite>(Courtesy G-Biz)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Long before Gary became a fixture on local rap radio, we were friends in middle school. Raised in East Palo Alto, he moved to Mountain View to finish high school. At the time, our neighborhood marked the southeasternmost edge of the city, bounded by a confusing mix of U.S. Highway 101, former orchard fields, tech offices, motels, Section 8 housing, an RV park and an active military base. It’s where I once saw Gary break a grown man’s nose during a neighborhood boxing tilt.\u003c/p>\n\u003cp>Between the family of eight Samoan brothers in a two-bedroom home at the end of the block, Mexican kids like Pollo and Darby across the street, and football players like Gary in the nearby apartment complex, our neighborhood had no shortage of friendships — and fights. \u003c/p>\n\u003cp>Back then, our corner of Scrillacon Valley felt like an actual community where everyone knew each other. None of us imagined that the fight we should’ve actually been preparing for was much bigger and more invisibly pernicious: the preservation of our home.\u003c/p>\n\u003cp>\u003ci>This interview has been edited for length and clarity.\u003c/i>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" class=\"aligncenter size-full wp-image-13965311\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cb>Alan Chazaro: Man, it’s been a minute. What’ve you been up to these days?\u003c/b>\u003c/p>\n\u003cp>\u003cb>G-Biz: \u003c/b>My brother, I’ve just been putting in work. I hit the 10-year mark at KMEL last month. Been doing nonprofit youth development for a while. I oversee the digital music lab for \u003ca href=\"https://devmission.org/\">Dev Mission\u003c/a>, a free enrichment program in San Francisco, focused on getting more people of color and women actively working in the tech industry. As Bay Area natives, it’s so difficult to break into that field, and people are being pushed out. So we focus on education around tech skills and opportunities, especially for those youth and folks from underserved areas.\u003c/p>\n\u003cp>\u003cb>That’s important. Especially since we grew up in the part of that Bay where tech work has really changed the affordability for local families.\u003c/b>\u003c/p>\n\u003cp>It goes back to gentrification. To think that Mountain View and EPA [East Palo Alto] are so different from what they were growing up. Those pockets of culture that used to exist have dissipated. Back in the day, you could walk down to the club in Mountain View, \u003ca href=\"https://www.mv-voice.com/morgue/2003/2003_08_29.limelt.html\">Limelight\u003c/a>, do whatever the fuck you wanted to do, and walk the fuck home, bruh. They had those little clubs out in Sunnyvale, we would go down there. I remember my homie Nicar, when he got his very first car, we pushed that little thing down to the club and all over, just rolling down 101. That’s the type of shit you don’t really see anymore.\u003c/p>\n\u003cp>It’s unaffordable. The culture has changed. So many of us have been pushed out, unless you were lucky enough to get a form of housing, or worked in the tech industry to sustain yourself. It’s just hard to keep up. It’s sad that it’s all dripped away. That sense of community leaves when the culture starts to fade. And we’re seeing it in the larger cities, too. Oakland, Richmond, San Francisco. You see that shit when someone new walking around and I’m like, hold on bruh, I ain’t never seen you before.\u003c/p>\n\u003cfigure id=\"attachment_13965167\" class=\"wp-caption alignnone\" style=\"max-width: 324px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965167\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8220.jpg\" alt=\"\" width=\"324\" height=\"480\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8220.jpg 324w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8220-160x237.jpg 160w\" sizes=\"(max-width: 324px) 100vw, 324px\">\u003cfigcaption class=\"wp-caption-text\">Though Gary Bizer was born in the Bay Area, his mom migrated from Arkansas to East Palo Alto to live with relatives. His family poses for a classic family portrait. \u003ccite>(Courtesy G-Biz)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>The \u003ca href=\"https://www.nbcbayarea.com/news/local/making-it-in-the-bay/mountain-view-rent-skyrockets/3472554/\">rent in Mountain View is among the highest in the country\u003c/a>. That’s the reality living in the Bay now, sadly. Where are you at these days?\u003c/b>\u003c/p>\n\u003cp>I live in Oakland, been based here for the past 13 years. I moved to the East Bay around college. Still trying to figure out how to stay in the area and afford it. It’s ridiculous trying to make it. But it’s lively here; it’s where the action is.\u003c/p>\n\u003cp>\u003cb>What’s your connection to Silicon Valley?\u003c/b>\u003c/p>\n\u003cp>I’m originally from East Palo Alto. My mom came out from Arkansas when she graduated high school and moved to EPA with her auntie and uncle. I had four great aunties and uncles. Two of them still live there; they’re the last ones living. I was born and raised there, but we always went to school in Mountain View, starting in kindergarten.\u003c/p>\n\u003cp>Education was always important in my home. My mom made sure that no matter what, we had access to it. Compared to EPA during that time, which was known as \u003ca href=\"https://www.latimes.com/california/newsletter/2024-01-10/how-east-palo-alto-went-from-u-s-murder-capital-to-murder-free-essential-california\">the murder capital\u003c/a>, Mountain View had better schools. We moved to Mountain View later on and lived there with my aunt and a few of my cousins. It made it easy during middle school and high school.\u003c/p>\n\u003cp>I got to develop a good understanding that a lot of folks don’t necessarily get. Lot of my family and friends in my old hood didn’t know how to interact with white people. I got to go to school and connect with all kinds of different people. That was extremely useful for me. But it wasn’t no easy walk in the park either.\u003c/p>\n\u003cp>\u003cb>What brought your family to this region from Arkansas? And how have you seen it change?\u003c/b>\u003c/p>\n\u003cp>My mom worked at Hewlett-Packard growing up. One of the biggest tech companies, the grandfather of what Apple is today. Having that insight, from her literally being in the tech industry, was major. I remember her talking about stuff in the ’90s that folks were just catching onto in the 2000s. I was able to see it continue to develop and grow firsthand, not realizing how massive it was getting. I remember when we finally got a computer at the house, that was big shit. From the days of dial-up internet to the first days of viruses and Napster and Limewire. We were that first generation that got to grow up with it and see the boom and impact. \u003c/p>\n\u003cp>Mountain View and what it looks like now, you don’t even recognize parts of the city anymore. The astronomical prices. When I drive back to EPA, bruh, \u003ca href=\"https://localnewsmatters.org/2022/05/18/east-palo-altos-battle-to-thrive-the-growing-pains-of-a-young-majority-minority-city/\">I don’t even recognize the streets I grew up on\u003c/a>. Now you got three of the largest tech companies in the world within a few miles’ radius. Amazon, Facebook, Google. Humongous hubs, all near each other. They’ve taken over and pushed the living rate up. \u003ca href=\"https://stanforddaily.com/2018/11/28/east-palo-alto-median-home-price-to-reach-1-million/\">EPA is a million-dollar city now\u003c/a>. You can’t buy a house under a million. My dad is like, what? He bought his house for $200,000 (laughs). When the property value was low, people came through and bought it off for cheap. People sold off in mass in the early 2000s, moved out to Tracy and those areas. That happened from EPA to Vallejo.\u003c/p>\n\u003cp>\u003cb>How have your experiences of traveling all over the Bay Area reshaped the way you see Silicon Valley now?\u003c/b>\u003c/p>\n\u003cp>With KMEL, I’m going hood to hood. From the Crest to Hunters Point. I have an understanding of those places. At the same time, I’m able to rub shoulders with folks in Santa Row, Danville, Blackhawk. I do a lot of work in different neighborhoods, and you can see that divide and who is under-resourced. There are people down the street with all the tools they need, but I’m over here working with kids who barely have running WiFi. As I’ve grown older, that divide has only gotten bigger and bigger in the Bay.\u003c/p>\n\u003cp>Silicon Valley was ground zero for all of that. We saw it happen here first. Now we’ve seen that ripple in Frisco, Oakland, Richmond. The Black population in SF is now around 5%, bruh. That’s ridiculous. Black, Asian, Latino folks have lived here for hella long. Earlier in the 20th century this is where you could get port jobs, working at the docks and offloading for the ships. Now that shift, from industrial to technological, has absolutely changed the makeup of folks who live here.\u003c/p>\n\u003cfigure id=\"attachment_13965165\" class=\"wp-caption alignnone\" style=\"max-width: 880px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965165\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216.jpg\" alt=\"\" width=\"880\" height=\"1024\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216.jpg 880w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216-800x931.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216-160x186.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216-768x894.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\">\u003cfigcaption class=\"wp-caption-text\">Gary Bizer and his mother, who worked at Hewlett-Packard and raised her sons to value work and community. \u003ccite>(Courtesy G-Biz)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Silicon Valley isn’t geographically listed on any map. It’s more of an idea than it is an actual place. But how would you define where it is for people who don’t know?\u003c/b>\u003c/p>\n\u003cp>Most of the Peninsula and South Bay is Silicon Valley. The true heart of it is San Jose. San Jose has been the hub for these mega companies. How many acres does Apple have out in Cupertino? Google is in Mountain View. Of course we know X [formerly Twitter] has been in Frisco for so long [and is now \u003ca href=\"https://www.kqed.org/news/11998860/x-reportedly-closing-san-francisco-office-amid-elon-musks-anti-california-turn\">reportedly moving to San Jose\u003c/a>]. Lyft and Uber have hubs in Oakland. Tesla has a huge factory down in Fremont. And you can’t forget about San Bruno [with YouTube]. It’s sprinkled all over, but the most centralized part of Silicon Valley is definitely the San Jose area.\u003c/p>\n\u003cp>\u003cb>I’ve heard people say things like “San Jose isn’t part of the Bay Area.” Why do you think this part of the Bay doesn’t get the same kind of love as our neighbors up north?\u003c/b>\u003c/p>\n\u003cp>Folks just talk out the side of they neck. Unless you have family in these other parts of the Bay, you might not travel here. My first time at KMEL when I was younger was my first time in Richmond. People were like, you ain’t never been to Hilltop? Hell no. What I’mma do there, breh? My family wasn’t traveling like that. So imagine someone in Vallejo, a place with a namesake, where you got 40, Mac Dre, all them. Same with SF, Richmond, Oakland. People who grew up out there don’t always have business going down to San Jose.\u003c/p>\n\u003cp>A lot of it ties into the music, too. Folks show love to other places because they got Dru Down, San Quinn, Rappin 4-Tay, JT the Bigga, Too $hort. All them held it down for their cities hella hard. San Jose doesn’t have that [name recognition in rap]. But what people don’t understand is that Shark City is the source of some of the most influential and historic Bay Area songs ever made, by none other than The Slapp Addict himself. Rest in peace to the good brother, \u003ca href=\"https://www.kqed.org/arts/13907735/remembering-traxamillion-whose-beats-defined-the-bay-area-sound\">Traxamillion\u003c/a>. He was from San Jose, and he had so much reach and pull and love around the Bay.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>It’s easy for folks to not know that some of their favorite anthems came from San Jose, made by a guy from San Jose. Folks might not know about \u003ca href=\"https://www.youtube.com/watch?v=P9wXMkmmapg\">Sean T out of EPA and what he produced [including Mac Dre’s “Feelin’ Myself”]\u003c/a>. Folks forget about \u003ca href=\"https://www.kqed.org/arts/10840192/hoodstarz\">Dem Hoodstarz\u003c/a> being some of the biggest hyphy stars. \u003ca href=\"https://www.kqed.org/arts/13936387/east-palo-alto-rap-tapes\">Totally Insane\u003c/a>, \u003ca href=\"https://www.kqed.org/arts/13936387/east-palo-alto-rap-tapes\">Neva Legal\u003c/a>. That’s history. Folks might not know that. It’s funny because Pittsburg got rappers like Mob Figaz, so people say that’s the Bay, but then they turn around and say Antioch ain’t the Bay, even though it’s the next city over. Same thing happens with San Jose. There’s a separation of generations that contributes to it all. They might not know the musical history here. But they need to put some respect on this area.\u003c/p>\n\n",
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"title": "KMEL’s G-Biz On How ‘Scrillacon’ Valley Shaped Him | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">I\u003c/span>\u003c/p>\u003cp> first heard the phrase “Scrillacon Valley” at a record store on El Camino Real in Mountain View.\u003c/p>\n\u003cp>My friend had pulled a Norteño rap compilation off the discount CD rack. Like most Bay Area hip-hop during that era, the album’s cover displayed regional pride: a flamed-up crew of Chicano gang members in front of an all-red low rider in San Jose. Across the top, bold as a No Limit Records diamond-encrusted insignia, read the title: \u003ci>Scrillacon Valley.\u003c/i>\u003c/p>\n\u003cp>Today, Chicanos don’t have the same kind of presence in Mountain View, a city with no record stores left. But my memory of that time period endures, and particularly that phrase, a subversive play on Silicon Valley and its money.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Indeed, this is one of the globe’s hubs of wealth — and, subsequently, wealth inequality. While \u003ca href=\"https://www.vox.com/2018/5/19/17370288/silicon-valley-how-many-billionaires-start-up-tech-bay-area\">more than half of the world’s tech billionaires live in Silicon Valley\u003c/a>, San Jose has \u003ca href=\"https://www.nbcbayarea.com/news/local/south-bay/san-jose-homeless-population/3579260/\">the fourth-highest rate of homelessness\u003c/a> in the United States. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Scrillacon — a play on the ’90s hip-hop slang for money — is aspirational. It’s used by those on the fringes of Silicon Valley, who live among the region’s absurd wealth but don’t get the same access to it.\u003c/p>\n\u003cp>So when I recently spoke on the phone with Gary Bizer, also known as KMEL’s G-Biz, I had to mention \u003ci>Scrillacon Valley\u003c/i>. We laughed at the bygone vestiges that shaped us in the ’90s and early aughts — the rap anthems, the house parties. And we mourned, too.\u003c/p>\n\u003cfigure id=\"attachment_13965163\" class=\"wp-caption alignnone\" style=\"max-width: 1170px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965163\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574.jpg\" alt=\"\" width=\"1170\" height=\"831\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574.jpg 1170w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-800x568.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-1020x724.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-160x114.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_5574-768x545.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\">\u003cfigcaption class=\"wp-caption-text\">Gary Bizer (center bottom) graduated from Los Altos High School as a standout football player. He poses here with some of his closest friends and teammates. \u003ccite>(Courtesy G-Biz)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Long before Gary became a fixture on local rap radio, we were friends in middle school. Raised in East Palo Alto, he moved to Mountain View to finish high school. At the time, our neighborhood marked the southeasternmost edge of the city, bounded by a confusing mix of U.S. Highway 101, former orchard fields, tech offices, motels, Section 8 housing, an RV park and an active military base. It’s where I once saw Gary break a grown man’s nose during a neighborhood boxing tilt.\u003c/p>\n\u003cp>Between the family of eight Samoan brothers in a two-bedroom home at the end of the block, Mexican kids like Pollo and Darby across the street, and football players like Gary in the nearby apartment complex, our neighborhood had no shortage of friendships — and fights. \u003c/p>\n\u003cp>Back then, our corner of Scrillacon Valley felt like an actual community where everyone knew each other. None of us imagined that the fight we should’ve actually been preparing for was much bigger and more invisibly pernicious: the preservation of our home.\u003c/p>\n\u003cp>\u003ci>This interview has been edited for length and clarity.\u003c/i>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" class=\"aligncenter size-full wp-image-13965311\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cb>Alan Chazaro: Man, it’s been a minute. What’ve you been up to these days?\u003c/b>\u003c/p>\n\u003cp>\u003cb>G-Biz: \u003c/b>My brother, I’ve just been putting in work. I hit the 10-year mark at KMEL last month. Been doing nonprofit youth development for a while. I oversee the digital music lab for \u003ca href=\"https://devmission.org/\">Dev Mission\u003c/a>, a free enrichment program in San Francisco, focused on getting more people of color and women actively working in the tech industry. As Bay Area natives, it’s so difficult to break into that field, and people are being pushed out. So we focus on education around tech skills and opportunities, especially for those youth and folks from underserved areas.\u003c/p>\n\u003cp>\u003cb>That’s important. Especially since we grew up in the part of that Bay where tech work has really changed the affordability for local families.\u003c/b>\u003c/p>\n\u003cp>It goes back to gentrification. To think that Mountain View and EPA [East Palo Alto] are so different from what they were growing up. Those pockets of culture that used to exist have dissipated. Back in the day, you could walk down to the club in Mountain View, \u003ca href=\"https://www.mv-voice.com/morgue/2003/2003_08_29.limelt.html\">Limelight\u003c/a>, do whatever the fuck you wanted to do, and walk the fuck home, bruh. They had those little clubs out in Sunnyvale, we would go down there. I remember my homie Nicar, when he got his very first car, we pushed that little thing down to the club and all over, just rolling down 101. That’s the type of shit you don’t really see anymore.\u003c/p>\n\u003cp>It’s unaffordable. The culture has changed. So many of us have been pushed out, unless you were lucky enough to get a form of housing, or worked in the tech industry to sustain yourself. It’s just hard to keep up. It’s sad that it’s all dripped away. That sense of community leaves when the culture starts to fade. And we’re seeing it in the larger cities, too. Oakland, Richmond, San Francisco. You see that shit when someone new walking around and I’m like, hold on bruh, I ain’t never seen you before.\u003c/p>\n\u003cfigure id=\"attachment_13965167\" class=\"wp-caption alignnone\" style=\"max-width: 324px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965167\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8220.jpg\" alt=\"\" width=\"324\" height=\"480\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8220.jpg 324w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8220-160x237.jpg 160w\" sizes=\"(max-width: 324px) 100vw, 324px\">\u003cfigcaption class=\"wp-caption-text\">Though Gary Bizer was born in the Bay Area, his mom migrated from Arkansas to East Palo Alto to live with relatives. His family poses for a classic family portrait. \u003ccite>(Courtesy G-Biz)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>The \u003ca href=\"https://www.nbcbayarea.com/news/local/making-it-in-the-bay/mountain-view-rent-skyrockets/3472554/\">rent in Mountain View is among the highest in the country\u003c/a>. That’s the reality living in the Bay now, sadly. Where are you at these days?\u003c/b>\u003c/p>\n\u003cp>I live in Oakland, been based here for the past 13 years. I moved to the East Bay around college. Still trying to figure out how to stay in the area and afford it. It’s ridiculous trying to make it. But it’s lively here; it’s where the action is.\u003c/p>\n\u003cp>\u003cb>What’s your connection to Silicon Valley?\u003c/b>\u003c/p>\n\u003cp>I’m originally from East Palo Alto. My mom came out from Arkansas when she graduated high school and moved to EPA with her auntie and uncle. I had four great aunties and uncles. Two of them still live there; they’re the last ones living. I was born and raised there, but we always went to school in Mountain View, starting in kindergarten.\u003c/p>\n\u003cp>Education was always important in my home. My mom made sure that no matter what, we had access to it. Compared to EPA during that time, which was known as \u003ca href=\"https://www.latimes.com/california/newsletter/2024-01-10/how-east-palo-alto-went-from-u-s-murder-capital-to-murder-free-essential-california\">the murder capital\u003c/a>, Mountain View had better schools. We moved to Mountain View later on and lived there with my aunt and a few of my cousins. It made it easy during middle school and high school.\u003c/p>\n\u003cp>I got to develop a good understanding that a lot of folks don’t necessarily get. Lot of my family and friends in my old hood didn’t know how to interact with white people. I got to go to school and connect with all kinds of different people. That was extremely useful for me. But it wasn’t no easy walk in the park either.\u003c/p>\n\u003cp>\u003cb>What brought your family to this region from Arkansas? And how have you seen it change?\u003c/b>\u003c/p>\n\u003cp>My mom worked at Hewlett-Packard growing up. One of the biggest tech companies, the grandfather of what Apple is today. Having that insight, from her literally being in the tech industry, was major. I remember her talking about stuff in the ’90s that folks were just catching onto in the 2000s. I was able to see it continue to develop and grow firsthand, not realizing how massive it was getting. I remember when we finally got a computer at the house, that was big shit. From the days of dial-up internet to the first days of viruses and Napster and Limewire. We were that first generation that got to grow up with it and see the boom and impact. \u003c/p>\n\u003cp>Mountain View and what it looks like now, you don’t even recognize parts of the city anymore. The astronomical prices. When I drive back to EPA, bruh, \u003ca href=\"https://localnewsmatters.org/2022/05/18/east-palo-altos-battle-to-thrive-the-growing-pains-of-a-young-majority-minority-city/\">I don’t even recognize the streets I grew up on\u003c/a>. Now you got three of the largest tech companies in the world within a few miles’ radius. Amazon, Facebook, Google. Humongous hubs, all near each other. They’ve taken over and pushed the living rate up. \u003ca href=\"https://stanforddaily.com/2018/11/28/east-palo-alto-median-home-price-to-reach-1-million/\">EPA is a million-dollar city now\u003c/a>. You can’t buy a house under a million. My dad is like, what? He bought his house for $200,000 (laughs). When the property value was low, people came through and bought it off for cheap. People sold off in mass in the early 2000s, moved out to Tracy and those areas. That happened from EPA to Vallejo.\u003c/p>\n\u003cp>\u003cb>How have your experiences of traveling all over the Bay Area reshaped the way you see Silicon Valley now?\u003c/b>\u003c/p>\n\u003cp>With KMEL, I’m going hood to hood. From the Crest to Hunters Point. I have an understanding of those places. At the same time, I’m able to rub shoulders with folks in Santa Row, Danville, Blackhawk. I do a lot of work in different neighborhoods, and you can see that divide and who is under-resourced. There are people down the street with all the tools they need, but I’m over here working with kids who barely have running WiFi. As I’ve grown older, that divide has only gotten bigger and bigger in the Bay.\u003c/p>\n\u003cp>Silicon Valley was ground zero for all of that. We saw it happen here first. Now we’ve seen that ripple in Frisco, Oakland, Richmond. The Black population in SF is now around 5%, bruh. That’s ridiculous. Black, Asian, Latino folks have lived here for hella long. Earlier in the 20th century this is where you could get port jobs, working at the docks and offloading for the ships. Now that shift, from industrial to technological, has absolutely changed the makeup of folks who live here.\u003c/p>\n\u003cfigure id=\"attachment_13965165\" class=\"wp-caption alignnone\" style=\"max-width: 880px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965165\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216.jpg\" alt=\"\" width=\"880\" height=\"1024\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216.jpg 880w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216-800x931.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216-160x186.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_8216-768x894.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\">\u003cfigcaption class=\"wp-caption-text\">Gary Bizer and his mother, who worked at Hewlett-Packard and raised her sons to value work and community. \u003ccite>(Courtesy G-Biz)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Silicon Valley isn’t geographically listed on any map. It’s more of an idea than it is an actual place. But how would you define where it is for people who don’t know?\u003c/b>\u003c/p>\n\u003cp>Most of the Peninsula and South Bay is Silicon Valley. The true heart of it is San Jose. San Jose has been the hub for these mega companies. How many acres does Apple have out in Cupertino? Google is in Mountain View. Of course we know X [formerly Twitter] has been in Frisco for so long [and is now \u003ca href=\"https://www.kqed.org/news/11998860/x-reportedly-closing-san-francisco-office-amid-elon-musks-anti-california-turn\">reportedly moving to San Jose\u003c/a>]. Lyft and Uber have hubs in Oakland. Tesla has a huge factory down in Fremont. And you can’t forget about San Bruno [with YouTube]. It’s sprinkled all over, but the most centralized part of Silicon Valley is definitely the San Jose area.\u003c/p>\n\u003cp>\u003cb>I’ve heard people say things like “San Jose isn’t part of the Bay Area.” Why do you think this part of the Bay doesn’t get the same kind of love as our neighbors up north?\u003c/b>\u003c/p>\n\u003cp>Folks just talk out the side of they neck. Unless you have family in these other parts of the Bay, you might not travel here. My first time at KMEL when I was younger was my first time in Richmond. People were like, you ain’t never been to Hilltop? Hell no. What I’mma do there, breh? My family wasn’t traveling like that. So imagine someone in Vallejo, a place with a namesake, where you got 40, Mac Dre, all them. Same with SF, Richmond, Oakland. People who grew up out there don’t always have business going down to San Jose.\u003c/p>\n\u003cp>A lot of it ties into the music, too. Folks show love to other places because they got Dru Down, San Quinn, Rappin 4-Tay, JT the Bigga, Too $hort. All them held it down for their cities hella hard. San Jose doesn’t have that [name recognition in rap]. But what people don’t understand is that Shark City is the source of some of the most influential and historic Bay Area songs ever made, by none other than The Slapp Addict himself. Rest in peace to the good brother, \u003ca href=\"https://www.kqed.org/arts/13907735/remembering-traxamillion-whose-beats-defined-the-bay-area-sound\">Traxamillion\u003c/a>. He was from San Jose, and he had so much reach and pull and love around the Bay.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It’s easy for folks to not know that some of their favorite anthems came from San Jose, made by a guy from San Jose. Folks might not know about \u003ca href=\"https://www.youtube.com/watch?v=P9wXMkmmapg\">Sean T out of EPA and what he produced [including Mac Dre’s “Feelin’ Myself”]\u003c/a>. Folks forget about \u003ca href=\"https://www.kqed.org/arts/10840192/hoodstarz\">Dem Hoodstarz\u003c/a> being some of the biggest hyphy stars. \u003ca href=\"https://www.kqed.org/arts/13936387/east-palo-alto-rap-tapes\">Totally Insane\u003c/a>, \u003ca href=\"https://www.kqed.org/arts/13936387/east-palo-alto-rap-tapes\">Neva Legal\u003c/a>. That’s history. Folks might not know that. It’s funny because Pittsburg got rappers like Mob Figaz, so people say that’s the Bay, but then they turn around and say Antioch ain’t the Bay, even though it’s the next city over. Same thing happens with San Jose. There’s a separation of generations that contributes to it all. They might not know the musical history here. But they need to put some respect on this area.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "silicon-valley-bay-area-san-jose-soccer-capital",
"title": "Why Silicon Valley Is the Soccer Capital of the Bay Area",
"publishDate": 1727294424,
"format": "standard",
"headTitle": "Why Silicon Valley Is the Soccer Capital of the Bay Area | KQED",
"labelTerm": {},
"content": "\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen/\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>[dropcap]L[/dropcap]et it be known: Silicon Valley is soccer country.\u003c/p>\n\u003cp>Here, our love of the net isn’t just limited to venture capitalist goals. Our passion and skills can also be seen on our soccer fields, where goals and nets of another kind abound.\u003c/p>\n\u003cfigure id=\"attachment_13963607\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963607\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-scaled.jpg\" alt=\"shirtless men cheer in stands with blue smoke behind them in stadium\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A group of ‘ultras’ cheer on the San Jose Earthquakes during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Take Fair Oaks Park in Sunnyvale, for example. Located off Hwy. 101 near Hwy. 237, it’s where you’ll find taqueros, paleteros, birthday parties, bootleg bartenders and even live mariachi bands setting up next to a gorgeous stretch of renovated turf fields. Despite being meant for football and baseball, it’s where soccer reigns supreme.\u003c/p>\n\u003cp>In maverick fashion, these players run — cutting straight down the clearly demarcated lines — as if to repurpose America’s pastime into a site of pilgrimage for renegade fútbolistas who might otherwise go unnoticed in suburbia.\u003c/p>\n\u003cfigure id=\"attachment_13963601\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963601\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-scaled.jpg\" alt=\"two players chase the ball during a local soccer game\" width=\"2560\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-2048x1152.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-1920x1080.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Two players chase after a soccer ball during a local league game in Sunnyvale on Aug. 24, 2024. This neighborhood field is just a few miles north of Levi’s Stadium and PayPal Park, where the Bay Area’s only Major League Soccer teams play. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Everyone shows up\u003c/h2>\n\u003cp>As I’ve grown older, I’ve come to realize that this kind of public soccer display in America is not so much about getting physical exercise as it is about exercising a sense identity through communal gathering. Everyone shows up to watch, to hang out and to feel a sense of home, even when home might actually be across another, more hardened boundary. And maybe that’s part of what makes the game such a necessity.\u003c/p>\n\u003cp>Nowhere else in the Bay has the same level of collective devotion and fanaticism for this sport as Silicon Valley. In my own daily life, it’s fervently rampant. I did, after all, grow up in a home with a single immigrant dad who revered the holy sport.\u003c/p>\n\u003cfigure id=\"attachment_13963602\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963602\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-scaled.jpg\" alt=\"a teenage boy dribbles a soccer ball in his socks on the sidelines of a soccer field\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A teenager dribbles a ball in his socks while two local games occur on adjacent fields in Sunnyvale on Aug. 24, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>My dad, \u003ca href=\"https://www.kqed.org/arts/13964538/silicon-valley-unseen-san-jose-south-bay-locals\">who migrated to Silicon Valley from Mexico and serendipitously landed a career in tech during the ’80s\u003c/a>, has participated in pick-up soccer games and company-funded leagues all over the Bay’s southern coastline for almost 40 years. In his later stages of playing, he belonged to a diverse group of diehards who played at a park in Mountain View every Saturday morning.\u003c/p>\n\u003cp>Throughout college and into my adulthood, I would drive down from the East Bay, sometimes with friends of my own, to join in. Afterwards, we’d all go to a nearby Mexican restaurant to eat, drink and watch whatever international soccer matches were being aired on television that day.\u003c/p>\n\u003cp>My dad was a regular of that group — as much a surrogate family unit of ragtags as they were soccer addicts — until he was over 70 years old, before finally hanging up his worn-out boots and giving way to the next crop of young footballers. (My dad likes to point out that an 80-year-old Italian man, known locally as “Tony the Tiger,” continues to play).\u003c/p>\n\u003cfigure id=\"attachment_13963600\" class=\"wp-caption alignnone\" style=\"max-width: 1707px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963600\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-scaled.jpg\" alt=\"a soccer player rests on the sideline while his team plays on the field\" width=\"1707\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-scaled.jpg 1707w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1920x2880.jpg 1920w\" sizes=\"(max-width: 1707px) 100vw, 1707px\">\u003cfigcaption class=\"wp-caption-text\">A soccer player watches his team from the sidelines during an adult league game in Sunnyvale on Aug. 24, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That kind of affinity for the sport isn’t uncommon in Silicon Valley, which boasts a population of immigrants, youth groups and local teams flourishing in the area. On a pragmatic level, there’s simply more terrain and literal space to kick the ball around Santa Clara Valley than in the more urbanized parts of the Bay.\u003c/p>\n\u003cp>Perhaps that’s why Silicon Valley has become Northern California’s unofficial capital of soccer, where FIFA, Major League Soccer and other notable entities have established their global presence.\u003c/p>\n\u003cfigure id=\"attachment_13963604\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963604\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-scaled.jpg\" alt=\"professional soccer players take the field during a game at Levi's Stadium\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">The San Jose Earthquakes take the field against Club Deportivo Guadalajara during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>A storied soccer history\u003c/h2>\n\u003cp>In 1994, Silicon Valley — not Oakland or San Francisco — was selected to host World Cup games at Stanford Stadium in Palo Alto. The region’s world cup committee, led by \u003ca href=\"https://www.kqed.org/arts/13934415/8-over-80-derek-liecty\">local soccer advocate Derek Liecty\u003c/a>, who formerly captained Stanford’s varsity team, deemed it the best soccer venue in all of the region from his playing days. It would establish a tradition of international soccer in Silicon Valley that continues to this day, where Copa America and World Cup qualifiers are still commonly held at nearby Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>Currently, PayPal Park in San Jose is the home of the Bay Area’s only Major League Soccer squads for both men and women: the Earthquakes (formerly Clash) and Bay FC. Prior to that stadium’s opening in 2015 (which, by the way, includes the world’s largest outdoor bar that offers a gorgeous, eye-level view of the field), San Jose State University’s soccer complex has long represented a mecca of West Coast soccerdom.\u003c/p>\n\u003cfigure id=\"attachment_13963608\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963608\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-scaled.jpg\" alt=\"a stadium is filled with fans during a professional soccer game between the San Jose Earthquakes and Guadalajara Chivas\" width=\"2560\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-2048x1152.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-1920x1080.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">The San Jose Earthquakes compete against Club Deportivo Guadalajara during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In 1996, Major League Soccer held their first-ever game in San Jose at Spartan Stadium between the Clash and D.C. United.\u003c/p>\n\u003cp>I’ll say that again: \u003ca href=\"https://www.mlssoccer.com/news/how-dc-united-and-san-jose-clash-got-their-names-and-original-look\">the first official game in MLS’ national history was inaugurated in the heart of Silicon Valley\u003c/a>.\u003c/p>\n\u003cp>Out of any site they could’ve chosen as the axis of a burgeoning soccer renaissance in the United States — Los Angeles, Chicago, New York, Houston — MLS founders designated San Jose as the ideal destination to kick off their newly formed league. (San Jose’s team defeated D.C. with an 89th-minute Eric Wynalda goal to become the first-ever team and city to notch an MLS victory.) For years after, the Brazilian men’s soccer team made Los Gatos, on the furthest edge of Silicon Valley, \u003ca href=\"https://gostanford.com/news/2019/07/04/a-whole-new-world\">their preferred home base\u003c/a>.\u003c/p>\n\u003ch2>An early home for women’s soccer\u003c/h2>\n\u003cp>It’s not just men’s soccer that has been cradled in Silicon Valley, either. According to Soccer History USA, the first-ever U.S. Women’s National Team appearance in this part of the country \u003ca href=\"https://soccerhistoryusa.org/asha/sanfrancisco.html\">took place in San Jose\u003c/a>.\u003c/p>\n\u003cp>Later, in 1999, the Women’s World Cup semifinals (featuring the United States against Brazil) would transpire in Palo Alto. The U.S. won. In the very next game, Brandi Chastain scored the U.S. a game-winning penalty shot in the final against China. As destined by the Bay Area soccer gods, Chastain — a Women’s World Cup hero — just so happens to have been \u003ca href=\"https://medium.com/@oaklandroots/bay-area-womens-pro-soccer-a-history-6c335b28d28e\">born and raised in San Jose\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_13963606\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963606\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-scaled.jpg\" alt=\"fans cheering for the San Jose Earthquakes during a professional soccer game\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">An intergenerational group of fans cheer on the San Jose Earthquakes against Club Deportivo Guadalajara during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Three years after, in 2001, riding the success of the Women’s World Cup, the country’s first women’s professional soccer league — the Women’s United Soccer Association — launched. Guess where the start-up league decided to add its first and only Bay Area squad? In San Jose. The Bay Area CyberRays (\u003ca href=\"https://sanjosesportschronicle.com/soccer/san-jose-cyberrays/\">later renamed San Jose CyberRays\u003c/a>) would win the league’s first championship in \u003ca href=\"https://www.youtube.com/watch?v=ltDUTGdtbek\">dramatic penalty kicks against Atlanta\u003c/a>. Unfortunately, the WUSA shuttered in 2003.\u003c/p>\n\u003cp>The CyberRays’ spiritual inheritors, FC Gold Pride, followed in 2008, a short-lived franchise that The Guardian once dubbed “\u003ca href=\"https://www.theguardian.com/football/2023/jul/05/fc-gold-pride-history-san-francisco\">women’s soccer’s forgotten dream team\u003c/a>.” The clubhouse featured some of the best women players from around the globe, including Brazilian legend Marta, a five-time FIFA Women’s Player of the Year who led Gold Pride to a national championship in the squad’s final season. The team started out playing by games in — you guessed it — Silicon Valley. They were \u003ca href=\"https://www.losaltosonline.com/archives/local-couple-buys-pro-soccer-team/article_8d2c91d3-2bb9-5c39-99f7-5791f61b21b5.html\">owned by Silicon Valley tech CEO Brian NeSmith and his wife, Nancy\u003c/a>, whose daughters played soccer locally. NeSmith ran a Sunnyvale-based cybersecurity company, which \u003ca href=\"https://www.mercurynews.com/2008/09/15/killion-soccer-mom-and-dad-go-big-time/\">he compared to launching his soccer team\u003c/a> in the fledgling league.\u003c/p>\n\u003cp>And \u003ca href=\"https://artsandculture.google.com/story/for-club-and-country-san-jos%C3%A9-s-soccer-heroes-history-san-jose/CwXBxNeyigAA8A?hl=en\">the list goes on\u003c/a>. (I’d be remiss if I didn’t mention that the San Jose Earthquakes were originally founded in 1974, preceding the MLS by 21 years and making them among the nation’s oldest still-active soccer clubs at the professional level).\u003c/p>\n\u003cfigure id=\"attachment_13963605\" class=\"wp-caption alignnone\" style=\"max-width: 1707px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963605\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-scaled.jpg\" alt=\"a San Jose Earthquakes fan celebrates a goal\" width=\"1707\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-scaled.jpg 1707w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1920x2880.jpg 1920w\" sizes=\"(max-width: 1707px) 100vw, 1707px\">\u003cfigcaption class=\"wp-caption-text\">A San Jose Earthquakes fan sports a retro San Jose Clash jacket during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Full-circle, but even better\u003c/h2>\n\u003cp>When I think back on growing up in Silicon Valley with my soccer-loving dad, it all makes sense. He often took me and my older brother to games at Stanford Stadium and Spartan Stadium to see international matches and the San Jose Clash. (My dad attended a 1994 World Cup showdown, albeit without me or my brother at his side).\u003c/p>\n\u003cp>And now, decades later, with a toddler of my own, I’ve taken my dad and son to San Jose to root for the Bay FC, \u003ca href=\"https://www.allforxi.com/2024/4/2/24118167/third-times-the-charm-the-story-of-womens-soccer-in-the-bay-area\">the splashy new expansion team in the National Women’s Soccer League\u003c/a>. It was the first women’s pro soccer game my dad ever attended — a sign of the sport’s continued growth, popularity and evolution. Attending such games wouldn’t feel nearly as feasible if we had to make the commute from San Francisco, Berkeley or the North Bay.\u003c/p>\n\u003cp>Luckily, we have it all right here in our backyard.\u003c/p>\n\u003cfigure id=\"attachment_13963603\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963603\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-scaled.jpg\" alt=\"a taquero cuts al pastor meat from a spinning trompo during a local soccer game\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Taqueros cutting al pastor meat during a game on Aug. 24, 2024. Paleteros and mariachis also frequent this park in Sunnyvale, adding to the festive environment and fan experience. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003ci>Alex Knowbody is a freelance photographer from East Side San Jose. As a Silicon Valley lifer, his work centers on documenting his community’s many sides. His photography can be viewed \u003ca href=\"https://www.alexknowbody.com/\">here\u003c/a>.\u003c/i>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "A San Jose photographer captures Silicon Valley’s love affair with soccer — and its contributions to U.S. sports history.",
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"title": "Why Silicon Valley Is the Soccer Capital of the Bay Area | KQED",
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"headline": "Why Silicon Valley Is the Soccer Capital of the Bay Area",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen/\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">L\u003c/span>\u003c/p>\u003cp>et it be known: Silicon Valley is soccer country.\u003c/p>\n\u003cp>Here, our love of the net isn’t just limited to venture capitalist goals. Our passion and skills can also be seen on our soccer fields, where goals and nets of another kind abound.\u003c/p>\n\u003cfigure id=\"attachment_13963607\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963607\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-scaled.jpg\" alt=\"shirtless men cheer in stands with blue smoke behind them in stadium\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_167-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A group of ‘ultras’ cheer on the San Jose Earthquakes during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Take Fair Oaks Park in Sunnyvale, for example. Located off Hwy. 101 near Hwy. 237, it’s where you’ll find taqueros, paleteros, birthday parties, bootleg bartenders and even live mariachi bands setting up next to a gorgeous stretch of renovated turf fields. Despite being meant for football and baseball, it’s where soccer reigns supreme.\u003c/p>\n\u003cp>In maverick fashion, these players run — cutting straight down the clearly demarcated lines — as if to repurpose America’s pastime into a site of pilgrimage for renegade fútbolistas who might otherwise go unnoticed in suburbia.\u003c/p>\n\u003cfigure id=\"attachment_13963601\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963601\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-scaled.jpg\" alt=\"two players chase the ball during a local soccer game\" width=\"2560\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-2048x1152.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-12-1920x1080.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Two players chase after a soccer ball during a local league game in Sunnyvale on Aug. 24, 2024. This neighborhood field is just a few miles north of Levi’s Stadium and PayPal Park, where the Bay Area’s only Major League Soccer teams play. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Everyone shows up\u003c/h2>\n\u003cp>As I’ve grown older, I’ve come to realize that this kind of public soccer display in America is not so much about getting physical exercise as it is about exercising a sense identity through communal gathering. Everyone shows up to watch, to hang out and to feel a sense of home, even when home might actually be across another, more hardened boundary. And maybe that’s part of what makes the game such a necessity.\u003c/p>\n\u003cp>Nowhere else in the Bay has the same level of collective devotion and fanaticism for this sport as Silicon Valley. In my own daily life, it’s fervently rampant. I did, after all, grow up in a home with a single immigrant dad who revered the holy sport.\u003c/p>\n\u003cfigure id=\"attachment_13963602\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963602\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-scaled.jpg\" alt=\"a teenage boy dribbles a soccer ball in his socks on the sidelines of a soccer field\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-16-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A teenager dribbles a ball in his socks while two local games occur on adjacent fields in Sunnyvale on Aug. 24, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>My dad, \u003ca href=\"https://www.kqed.org/arts/13964538/silicon-valley-unseen-san-jose-south-bay-locals\">who migrated to Silicon Valley from Mexico and serendipitously landed a career in tech during the ’80s\u003c/a>, has participated in pick-up soccer games and company-funded leagues all over the Bay’s southern coastline for almost 40 years. In his later stages of playing, he belonged to a diverse group of diehards who played at a park in Mountain View every Saturday morning.\u003c/p>\n\u003cp>Throughout college and into my adulthood, I would drive down from the East Bay, sometimes with friends of my own, to join in. Afterwards, we’d all go to a nearby Mexican restaurant to eat, drink and watch whatever international soccer matches were being aired on television that day.\u003c/p>\n\u003cp>My dad was a regular of that group — as much a surrogate family unit of ragtags as they were soccer addicts — until he was over 70 years old, before finally hanging up his worn-out boots and giving way to the next crop of young footballers. (My dad likes to point out that an 80-year-old Italian man, known locally as “Tony the Tiger,” continues to play).\u003c/p>\n\u003cfigure id=\"attachment_13963600\" class=\"wp-caption alignnone\" style=\"max-width: 1707px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963600\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-scaled.jpg\" alt=\"a soccer player rests on the sideline while his team plays on the field\" width=\"1707\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-scaled.jpg 1707w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-10-1920x2880.jpg 1920w\" sizes=\"(max-width: 1707px) 100vw, 1707px\">\u003cfigcaption class=\"wp-caption-text\">A soccer player watches his team from the sidelines during an adult league game in Sunnyvale on Aug. 24, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That kind of affinity for the sport isn’t uncommon in Silicon Valley, which boasts a population of immigrants, youth groups and local teams flourishing in the area. On a pragmatic level, there’s simply more terrain and literal space to kick the ball around Santa Clara Valley than in the more urbanized parts of the Bay.\u003c/p>\n\u003cp>Perhaps that’s why Silicon Valley has become Northern California’s unofficial capital of soccer, where FIFA, Major League Soccer and other notable entities have established their global presence.\u003c/p>\n\u003cfigure id=\"attachment_13963604\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963604\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-scaled.jpg\" alt=\"professional soccer players take the field during a game at Levi's Stadium\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_018-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">The San Jose Earthquakes take the field against Club Deportivo Guadalajara during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>A storied soccer history\u003c/h2>\n\u003cp>In 1994, Silicon Valley — not Oakland or San Francisco — was selected to host World Cup games at Stanford Stadium in Palo Alto. The region’s world cup committee, led by \u003ca href=\"https://www.kqed.org/arts/13934415/8-over-80-derek-liecty\">local soccer advocate Derek Liecty\u003c/a>, who formerly captained Stanford’s varsity team, deemed it the best soccer venue in all of the region from his playing days. It would establish a tradition of international soccer in Silicon Valley that continues to this day, where Copa America and World Cup qualifiers are still commonly held at nearby Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>Currently, PayPal Park in San Jose is the home of the Bay Area’s only Major League Soccer squads for both men and women: the Earthquakes (formerly Clash) and Bay FC. Prior to that stadium’s opening in 2015 (which, by the way, includes the world’s largest outdoor bar that offers a gorgeous, eye-level view of the field), San Jose State University’s soccer complex has long represented a mecca of West Coast soccerdom.\u003c/p>\n\u003cfigure id=\"attachment_13963608\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963608\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-scaled.jpg\" alt=\"a stadium is filled with fans during a professional soccer game between the San Jose Earthquakes and Guadalajara Chivas\" width=\"2560\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-2048x1152.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_169-1920x1080.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">The San Jose Earthquakes compete against Club Deportivo Guadalajara during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In 1996, Major League Soccer held their first-ever game in San Jose at Spartan Stadium between the Clash and D.C. United.\u003c/p>\n\u003cp>I’ll say that again: \u003ca href=\"https://www.mlssoccer.com/news/how-dc-united-and-san-jose-clash-got-their-names-and-original-look\">the first official game in MLS’ national history was inaugurated in the heart of Silicon Valley\u003c/a>.\u003c/p>\n\u003cp>Out of any site they could’ve chosen as the axis of a burgeoning soccer renaissance in the United States — Los Angeles, Chicago, New York, Houston — MLS founders designated San Jose as the ideal destination to kick off their newly formed league. (San Jose’s team defeated D.C. with an 89th-minute Eric Wynalda goal to become the first-ever team and city to notch an MLS victory.) For years after, the Brazilian men’s soccer team made Los Gatos, on the furthest edge of Silicon Valley, \u003ca href=\"https://gostanford.com/news/2019/07/04/a-whole-new-world\">their preferred home base\u003c/a>.\u003c/p>\n\u003ch2>An early home for women’s soccer\u003c/h2>\n\u003cp>It’s not just men’s soccer that has been cradled in Silicon Valley, either. According to Soccer History USA, the first-ever U.S. Women’s National Team appearance in this part of the country \u003ca href=\"https://soccerhistoryusa.org/asha/sanfrancisco.html\">took place in San Jose\u003c/a>.\u003c/p>\n\u003cp>Later, in 1999, the Women’s World Cup semifinals (featuring the United States against Brazil) would transpire in Palo Alto. The U.S. won. In the very next game, Brandi Chastain scored the U.S. a game-winning penalty shot in the final against China. As destined by the Bay Area soccer gods, Chastain — a Women’s World Cup hero — just so happens to have been \u003ca href=\"https://medium.com/@oaklandroots/bay-area-womens-pro-soccer-a-history-6c335b28d28e\">born and raised in San Jose\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_13963606\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963606\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-scaled.jpg\" alt=\"fans cheering for the San Jose Earthquakes during a professional soccer game\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_082-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">An intergenerational group of fans cheer on the San Jose Earthquakes against Club Deportivo Guadalajara during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Three years after, in 2001, riding the success of the Women’s World Cup, the country’s first women’s professional soccer league — the Women’s United Soccer Association — launched. Guess where the start-up league decided to add its first and only Bay Area squad? In San Jose. The Bay Area CyberRays (\u003ca href=\"https://sanjosesportschronicle.com/soccer/san-jose-cyberrays/\">later renamed San Jose CyberRays\u003c/a>) would win the league’s first championship in \u003ca href=\"https://www.youtube.com/watch?v=ltDUTGdtbek\">dramatic penalty kicks against Atlanta\u003c/a>. Unfortunately, the WUSA shuttered in 2003.\u003c/p>\n\u003cp>The CyberRays’ spiritual inheritors, FC Gold Pride, followed in 2008, a short-lived franchise that The Guardian once dubbed “\u003ca href=\"https://www.theguardian.com/football/2023/jul/05/fc-gold-pride-history-san-francisco\">women’s soccer’s forgotten dream team\u003c/a>.” The clubhouse featured some of the best women players from around the globe, including Brazilian legend Marta, a five-time FIFA Women’s Player of the Year who led Gold Pride to a national championship in the squad’s final season. The team started out playing by games in — you guessed it — Silicon Valley. They were \u003ca href=\"https://www.losaltosonline.com/archives/local-couple-buys-pro-soccer-team/article_8d2c91d3-2bb9-5c39-99f7-5791f61b21b5.html\">owned by Silicon Valley tech CEO Brian NeSmith and his wife, Nancy\u003c/a>, whose daughters played soccer locally. NeSmith ran a Sunnyvale-based cybersecurity company, which \u003ca href=\"https://www.mercurynews.com/2008/09/15/killion-soccer-mom-and-dad-go-big-time/\">he compared to launching his soccer team\u003c/a> in the fledgling league.\u003c/p>\n\u003cp>And \u003ca href=\"https://artsandculture.google.com/story/for-club-and-country-san-jos%C3%A9-s-soccer-heroes-history-san-jose/CwXBxNeyigAA8A?hl=en\">the list goes on\u003c/a>. (I’d be remiss if I didn’t mention that the San Jose Earthquakes were originally founded in 1974, preceding the MLS by 21 years and making them among the nation’s oldest still-active soccer clubs at the professional level).\u003c/p>\n\u003cfigure id=\"attachment_13963605\" class=\"wp-caption alignnone\" style=\"max-width: 1707px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963605\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-scaled.jpg\" alt=\"a San Jose Earthquakes fan celebrates a goal\" width=\"1707\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-scaled.jpg 1707w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SJvsChivas_063-1920x2880.jpg 1920w\" sizes=\"(max-width: 1707px) 100vw, 1707px\">\u003cfigcaption class=\"wp-caption-text\">A San Jose Earthquakes fan sports a retro San Jose Clash jacket during a Leagues Cup Game at Levi’s Stadium in Santa Clara on July 27, 2024. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Full-circle, but even better\u003c/h2>\n\u003cp>When I think back on growing up in Silicon Valley with my soccer-loving dad, it all makes sense. He often took me and my older brother to games at Stanford Stadium and Spartan Stadium to see international matches and the San Jose Clash. (My dad attended a 1994 World Cup showdown, albeit without me or my brother at his side).\u003c/p>\n\u003cp>And now, decades later, with a toddler of my own, I’ve taken my dad and son to San Jose to root for the Bay FC, \u003ca href=\"https://www.allforxi.com/2024/4/2/24118167/third-times-the-charm-the-story-of-womens-soccer-in-the-bay-area\">the splashy new expansion team in the National Women’s Soccer League\u003c/a>. It was the first women’s pro soccer game my dad ever attended — a sign of the sport’s continued growth, popularity and evolution. Attending such games wouldn’t feel nearly as feasible if we had to make the commute from San Francisco, Berkeley or the North Bay.\u003c/p>\n\u003cp>Luckily, we have it all right here in our backyard.\u003c/p>\n\u003cfigure id=\"attachment_13963603\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963603\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-scaled.jpg\" alt=\"a taquero cuts al pastor meat from a spinning trompo during a local soccer game\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/FairOaksPark_SoccerSession-39-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Taqueros cutting al pastor meat during a game on Aug. 24, 2024. Paleteros and mariachis also frequent this park in Sunnyvale, adding to the festive environment and fan experience. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003ci>Alex Knowbody is a freelance photographer from East Side San Jose. As a Silicon Valley lifer, his work centers on documenting his community’s many sides. His photography can be viewed \u003ca href=\"https://www.alexknowbody.com/\">here\u003c/a>.\u003c/i>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Illicon Valley: Inside East Side San Jose's Rap Hustle",
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"content": "\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/arts/series/silicon-valley-unseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>[dropcap]P[/dropcap]roTribe Stretch takes a pull from his Black & Mild as he stands under the blazing summer sun in the Tak Food & Liquor parking lot in East Side San Jose.\u003c/p>\n\u003cp>A tall, thin brown-skinned Eritrean brother in sunglasses and a black shirt, Stretch’s hair is cut short with deep waves, except for the back where a long patch will soon become a set of ducktails. As he moves through the cutty parking lot, he talks about his neighborhood with reverence, noting the sites of music videos and childhood football games.\u003c/p>\n\u003cp>[aside postID='arts_13964538']Stretch is a proud representative of East Side San Jose, an active but often overlooked pocket of the Bay Area. Geographically, it’s near the sprawling campuses that make up Silicon Valley, but culturally it’s closer to parts of the soil that raised me — East Oakland.\u003c/p>\n\u003cp>It’s a multicultural working-class enclave full of families and small businesses, religious centers and corner stores. It’s over-policed and under-resourced, facing an inflated cost of living and the constant threat of redevelopment.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Rightfully, East Side San Jose should be mentioned in the same breath as other Bay Area cultural hubs known for their grit and resilience, like Hunters Point, North Vallejo and Central Richmond. But for many, the idea of Silicon Valley overshadows East Side San Jose. Existing in that shadow keeps local artists from shining, and leaves many outsiders in the dark about the city within the Bay Area’s largest city.\u003c/p>\n\u003cfigure id=\"attachment_13965429\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965429\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">ProTribe Stretch says what his neighborhood lacks in resources, it makes up for in culture. \u003ccite>(Pendarvis Harshaw/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Stretch puts out the lit cherry of his cigar before going to work on a plate of beef tacos from Cali Spartan Mexican Kitchen, simultaneously explaining his connection to this part of San Jose and its community.\u003c/p>\n\u003cp>Members of Stretch’s family first immigrated from Eritrea to San Jose in the 1970s. By the end of the 1980s, the extended family owned multiple houses in the cul-de-sac just a block away from the liquor store parking lot. The street’s name is Luke Court. But Stretch calls it “Little Eritrea.”\u003c/p>\n\u003cp>Born in San Jose in 1991, the year Eritrea won its independence from Ethiopia, Stretch is proud of his heritage. And though he’s clear on the importance of history, and the cause of conflicts in the East African region, he’s just as versed in the conflicts happening in San Jose right now.\u003c/p>\n\u003cp>[aside postID='arts_13964439']He knows the turf wars and longstanding beefs. He speaks from experience when discussing the ever-present tension between law enforcement and Black and Brown folks in the South Bay — and America, for that matter. He’s opinionated about the lack of resources in local schools and the region’s high housing costs.\u003c/p>\n\u003cp>But it’s this one conflict Stretch tells me about that causes my ears to perk up: San Jose’s East Side existing at odds with the concept of “Silicon Valley.”\u003c/p>\n\u003cp>San Jose is the tech capital of the world. Its suburbs and surrounding cities are home to some of the world’s wealthiest people. Fortune 500 companies dot the southern tip and western peninsula of The Bay. The cost of living is astronomical, and plenty have no issue paying it.\u003c/p>\n\u003cp>That Silicon Valley brand doesn’t apply to Stretch’s neighborhood. And it hasn’t since the term was first coined in the ’70s.\u003c/p>\n\u003cfigure id=\"attachment_13965422\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965422\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">San Jose, known locally as Shark City, hasn’t always gotten the same cultural recognition as its neighboring cities. But as the Bay Area’s largest city in both size and population, it’s home to plenty of aspiring artists and hustlers. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We weren’t going to Mountain View or other parts of San Jose,” says Stretch when asked about his teenage years, which coincided with the dot-com boom of the late ’90s and early 2000s.\u003c/p>\n\u003cp>“A lot of us on this side feel like we got robbed of those opportunities,” Stretch laments. “They’re flying people in from all around the world to come and do these tech jobs, when they really should’ve had us doing them.”\u003c/p>\n\u003cp>Instead of learning to code as a teen, Stretch played basketball. He hustled. He bumped his head and got into legal trouble. He depended on friends for inspiration and family for finances. He started rapping and his mom invested in his plans to sell merch. He created a group called \u003ca href=\"https://www.instagram.com/pro_tribe/\">ProTribe\u003c/a>, a nod to the diverse community of Filipino, Vietnamese, Mexican and Somali folks he grew up amongst. And he started building with his people.\u003c/p>\n\u003cp>[aside postID='arts_13951001']Rhyming over mobbish, synth-laced beats, Stretch expresses himself through expletives, drug references and poetry about escaping oppression. He only has one full solo album, but a gang of singles and features. He’s done shows all around the Bay, and has worked with some top-tier names, including opening for the most famous Eritrean rapper ever, the late Nipsey Hussle.\u003c/p>\n\u003cp>He’s done a lot of work in his neighborhood, an area he didn’t leave much as a kid. “We were always in the East,” says Stretch. “Right off King and Story.”\u003c/p>\n\u003cp>That’s the heart of the East Side, not too far from where I first met him six months ago.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>As a light February rain comes down on the Mt. Pleasant Shopping Center on Story and White, a group of men stand in the parking lot outside \u003ca href=\"https://www.instagram.com/jeanspalaceinc/?hl=en\">San Jose Blue Jeans\u003c/a>.\u003c/p>\n\u003cp>The store is a community staple, where schoolkids buy uniforms and homies from around the way buy rags to rep their set. Displayed inside is a piece of artwork that shows the names of prominent local street signs all mounted together.\u003c/p>\n\u003cfigure id=\"attachment_13965424\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965424\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">A man in the Mt. Pleasant Shopping Center parking lot stops to show me a tattoo of his late daughter. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Last year, the shopping center where the business is located \u003ca href=\"https://www.siliconvalley.com/2023/02/03/san-jose-retail-center-develop-build-buy-sell-restaurant-real-estate/\">was purchased by a new owner\u003c/a>. Like many things in Silicon Valley, it’s now scheduled for redevelopment.\u003c/p>\n\u003cp>But on this late winter Sunday afternoon, the store’s parking lot is the site of a memorial. A bunch of tattooed guys ranging from their 20s to late 40s stand outside smoking and drinking, paying homage to a fallen friend.\u003c/p>\n\u003cp>“We go through everything that every other trench goes through,” says \u003ca href=\"https://www.instagram.com/amoneymuzic/\">Amoneymuzic\u003c/a>, a Latino rapper who’s worked with ProTribe Stretch. Raised in East Side San Jose, and sporting an olive green windbreaker and a black backwards baseball hat, Amoneymuzic talks candidly about the streets: police brutality, fentanyl deaths, homicides.\u003c/p>\n\u003cp>It’s not the side of Silicon Valley that many see. Unless you grew up in it.\u003c/p>\n\u003cfigure id=\"attachment_13965423\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965423\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Amoneymuzic, in a green jacket and hat, stands alongside two others gathered to mourn the passing of a friend. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He notes that while the vast sprawl of San Jose has a population of over a million people, \u003ca href=\"https://www.eastside-fund.org/east_side_alliance\">the concentrated East Side alone has around 300,000 residents\u003c/a>. That population density creates a world unto itself: “A city within a city,” as Amoneymuzic says.\u003c/p>\n\u003cp>San Jose is layered. It’s\u003ca href=\"https://censusreporter.org/profiles/16000US0668000-san-jose-ca/\"> one of the most diverse places in the U.S\u003c/a>., with a population of nearly 40% Asian, 30% Latino and over 20% white. But African Americans account for just about 2% of the city’s residents. The city’s median income is over $130,000, but it’s also \u003ca href=\"https://www.huduser.gov/portal/sites/default/files/pdf/2023-AHAR-Part-1.pdf\">home to one of the largest populations of unsheltered people\u003c/a> in the nation. With \u003ca href=\"https://www.sfgate.com/news/bayarea/article/mayor-says-san-jose-is-safest-bay-area-city-18665432.php\">one of the smallest police forces for a city its size\u003c/a> and only a handful of homicides this year, San Jose was recently \u003ca href=\"https://www.forbes.com/sites/laurabegleybloom/2023/01/31/report-ranks-americas-15-safest-and-most-dangerous-cities-for-2023/\">named by Forbes\u003c/a> as one of the safest major cities in the U.S.; the same article listed the city as one of the most likely for a mass shooting.\u003c/p>\n\u003cp>The East Side, a community of hardworking people, a world removed from the headquarters of Intel, Apple and Google, catches a lot of the negative attributions.\u003c/p>\n\u003cp>[aside postID='news_12000464']To fully understand the inner workings of this community, Amoneymuzic says you have to “push up here” to see it. That’s why there’s a misconception about it, he says: “People don’t come through here.”\u003c/p>\n\u003cp>Having grown up in Oakland, I know where Amoneymuzic is coming from. Outsiders didn’t understand the story of my hometown, so I took it upon myself to show them the nuances of the soil through photos, written pieces and more.\u003c/p>\n\u003cp>Local artists and storytellers are important. People from places that are historically overlooked and underreported have a story to tell — one with more layers than are easily found on the internet.\u003c/p>\n\u003cp>When you type the words “East San Jose” into the Google search tab, the words that autofill are “shooting” and “ghetto.” Just like when you search for “East Oakland.”\u003c/p>\n\u003cp>That’s when I knew I had to push up and see it for myself.\u003c/p>\n\u003cfigure id=\"attachment_13965421\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13965421 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Justin Engel, Joe Fresco, San Jose Blue Jeans store owner Sam Masoud, and Jamori ‘Laze’ Ringold at San Jose Blue Jeans. \u003ccite>(Pendarvis Harshaw/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That afternoon I rode along with \u003ca href=\"https://linktr.ee/Joefresco\">Joe Fresco\u003c/a>, Jamori “Laze” Ringold, and Justin Engel — a collage of musicians, rappers and producers who grew up on San Jose’s East Side.\u003c/p>\n\u003cp>We bent corners in an SUV, driving down King Road and under the 680 overpass, where it’s customary for drivers to honk their horns as they go by. While passing Eastridge Mall, the trio of Black men shared stories about their teenage years. They pointed toward places in East Side San Jose where their families once lived before being priced out and relocating to Sacramento, Las Vegas and other places.\u003c/p>\n\u003cp>Joe Fresco is a bigger dude who wears fly chains, a gold watch, and a two-finger ring. As a rapper, his music is all about player-isms delivered over ’90s-style West Coast synthesizers and heavy bass, full of references to Zapco boards and Daytons. Over the past two years he’s dropped multiple albums, including two duo projects with \u003ca href=\"https://www.kqed.org/arts/13923766/rbl-posse-a-lesson-to-be-learned-album-cover\">RBL Posse’s Black C\u003c/a>.\u003c/p>\n\u003cp>[aside postID='arts_13939767']Fresco says that outside of \u003ca href=\"https://www.kqed.org/arts/13939767/peanut-butter-wolf-san-jose-hip-hop-1980s-1990s\">Peanut Butter Wolf\u003c/a>, and later, \u003ca href=\"https://www.kqed.org/arts/13907735/remembering-traxamillion-whose-beats-defined-the-bay-area-sound\">Traxamillion\u003c/a>, San Jose didn’t have much of a national footprint when it came to hip-hop. He had to choose between being a gangsta rapper like NWA, a backpacker like Hieroglyphics or a player like Too $hort. He went with $hort. It was his way of telling the story of what he witnessed happening in San Jose.\u003c/p>\n\u003cp>As was the case for Black folks in many major U.S. cities in the 1980s, the crack cocaine epidemic hit Fresco’s family hard. His father, a former serviceman who’d been stationed nearby at Moffett Field in Mountain View, became addicted once he left the service.\u003c/p>\n\u003cp>“My dad was so strung out on crack that he sold everything in the house,” reflects Fresco. “My mom had to go and collect everything from people around the apartments.”\u003c/p>\n\u003cfigure id=\"attachment_13965426\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965426\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Joe Fresco with the fresh two-finger ring. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As a youngster, Fresco also learned that East Side San Jose was “political.” Southern California gang culture hit San Jose like no other city in the Bay, where gang colors have never been as critical an issue as in Los Angeles. But in San Jose, particularly throughout the massive East Side, colors mattered. “If you ain’t bangin’, you ain’t hangin’” was the saying back then, says Fresco.\u003c/p>\n\u003cp>“We had to survive in East Side culture, which is gang culture,” says Justin Engel, from the back seat of the car. “It’s only so many times you’re gonna get punked on the 71 [bus] before you clique up. And then you have to protect your section.”\u003c/p>\n\u003cp>The “protection” wasn’t just from people in their own area. It also came from people in neighboring turfs — most notably East Palo Alto, which was dubbed \u003ca href=\"https://www.kqed.org/news/11610493/murder-rate-in-east-palo-alto-so-far-this-year-zero\">the “murder capital” of the United States in 1992\u003c/a>.\u003c/p>\n\u003cp>“People think San Jose is a suburb,” says Laze from the back seat, adding the nickname of “Scrill-a-con Valley.” He theorizes that’s why some violent conflicts and robberies that happen in the community don’t hit the news: “They want to protect the tech companies.”\u003c/p>\n\u003cp>And it’s not just the tech companies, but the entire San Jose brand — and the investment in major construction projects and sprawling new neighborhoods instead of the neglected East Side.\u003c/p>\n\u003cfigure id=\"attachment_13965430\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13965430 size-medium\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38%E2%80%AFAM-800x959.png\" alt=\"\" width=\"800\" height=\"959\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-800x959.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-1020x1223.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-160x192.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-768x921.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-1281x1536.png 1281w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM.png 1416w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">A makeshift street sign inside San Jose Blue Jeans displays prominent intersections and neighborhoods from San Jose’s unseen sides. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Just outside the north side of the city is Levi’s Stadium, home to the 49ers, and the upcoming 2026 Super Bowl – its second Super Bowl since it opened 10 years ago. A multi-billion dollar investment in the future of the region, it also hosts concerts by stars like Beyoncé and Taylor Swift, and is a future site for the World Cup. The San Jose metro area is \u003ca href=\"https://www.macrotrends.net/global-metrics/cities/23131/san-jose/population#google_vignette\">growing by about 10,000 people per year\u003c/a>, and with that growth comes change. New buildings — often without the history or connection to what existed before it — have replaced old community fabrics.\u003c/p>\n\u003cp>“The kids are growing up in a different San Jose than we grew up in,” says Joe Fresco.\u003c/p>\n\u003cp>Along the ride, the guys point to spots where shops used to be. They talk about who passed, and who moved away. All are reasons they cling even harder to what’s left.\u003c/p>\n\u003cp>For now, the hub of the East Side is still Mt. Pleasant Shopping Center, anchored by San Jose Blue Jeans. That’s where the guys bump into old classmates, and reminisce about the grocery store back in the day.\u003c/p>\n\u003cfigure id=\"attachment_13965425\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965425\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Getting sideways in San Jose on a Sunday. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>All conversation stops when a Mustang 5.0 starts to swing donuts during the memorial. As the car dances in the light rain, the men with tattoos and 49ers gear take their phones out and record as the screeching tires send smoke skyward.\u003c/p>\n\u003cp>Moments later, police sirens approach. We assume it’s in response to the car swinging donuts, but it turns out to be for an unhoused person in the alley next to the FoodMaxx.\u003c/p>\n\u003cp>People pivot their phones from the sideshow activity and start documenting a short-lived police foot pursuit that results in the unhoused person being forcibly apprehended. Joe Fresco and company decide to get out of there — their East Side senses kicking in.\u003c/p>\n\u003cp>Their decision proves to be wise. Later that evening, Joe Fresco texts me to say that multiple people were shot near that same parking lot, and one of them passed.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>“It takes a lot to survive over here, bruh.”\u003c/p>\n\u003cp>So says Stretch in the summer of 2024, six months after we’d first met in a parking lot on a drizzling day. He’s parked in front of his brother-in-law’s business, Pro Styles Barbershop on the West Side of the sprawling town. Before going into the shop to get a quick lineup, Stretch lists all the hurdles he faces as an artist — and as a working adult — trying to stay above water in San Jose. “You need a job to fund the art, and to live,” he says. He uses his fingers to count on the steering wheel: “The cameraman, the producer, the studio time, all that shit costs. It takes a lot financially and mentally. It’s draining.”\u003c/p>\n\u003cfigure id=\"attachment_13965427\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965427\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">ProTribe Stretch sitting in the chair at Pro Styles Barbershop in San Jose. \u003ccite>(Pendarvis Harshaw/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On top of the cost of living, it’s hard for a rapper to get a foothold out of the shark tank. In a region of millions, home to major video and music tech companies, plus some of the Bay Area’s largest live music venues, only a few artists have achieved national recognition. Why?\u003c/p>\n\u003cp>“Consistency,” Stretch says.\u003c/p>\n\u003cp>He adds that over-saturation of MCs is an issue — too many people want to be the star — and there’s a lack of connection to the rest of the Bay, both geographically and culturally. Plus, the brand of “Silicon Valley” doesn’t exactly play well for gangsta rappers.\u003c/p>\n\u003cp>Stretch takes accountability for where his own career is. He’s got one foot in music and the other pounding the pavement to make sure his bills are paid. There’s a real reason for the inconsistencies.\u003c/p>\n\u003cp>Deeper than that is the mindset he’s ascribed from living in East Side San Jose.\u003c/p>\n\u003cp>“I grew up where niggas was supposed to be under; we were trying to blend in,” says Stretch.\u003c/p>\n\u003cp>“[But] you can’t blend in if you’re trying to rap.”\u003c/p>\n\u003cp>Listen to the stories in his music, and you’ll understand why he wanted to be under. Take a drive through his neighborhood, and you’ll understand just how far it is from Silicon Valley.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>“Majority of the time when people visit, they be like, ‘I didn’t know San Jose get down like this.’” says Stretch. “That’s why I tell people to come pay a visit.”\u003c/p>\n\n",
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"title": "Illicon Valley: Inside East Side San Jose's Rap Hustle | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/arts/series/silicon-valley-unseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">P\u003c/span>\u003c/p>\u003cp>roTribe Stretch takes a pull from his Black & Mild as he stands under the blazing summer sun in the Tak Food & Liquor parking lot in East Side San Jose.\u003c/p>\n\u003cp>A tall, thin brown-skinned Eritrean brother in sunglasses and a black shirt, Stretch’s hair is cut short with deep waves, except for the back where a long patch will soon become a set of ducktails. As he moves through the cutty parking lot, he talks about his neighborhood with reverence, noting the sites of music videos and childhood football games.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Stretch is a proud representative of East Side San Jose, an active but often overlooked pocket of the Bay Area. Geographically, it’s near the sprawling campuses that make up Silicon Valley, but culturally it’s closer to parts of the soil that raised me — East Oakland.\u003c/p>\n\u003cp>It’s a multicultural working-class enclave full of families and small businesses, religious centers and corner stores. It’s over-policed and under-resourced, facing an inflated cost of living and the constant threat of redevelopment.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Rightfully, East Side San Jose should be mentioned in the same breath as other Bay Area cultural hubs known for their grit and resilience, like Hunters Point, North Vallejo and Central Richmond. But for many, the idea of Silicon Valley overshadows East Side San Jose. Existing in that shadow keeps local artists from shining, and leaves many outsiders in the dark about the city within the Bay Area’s largest city.\u003c/p>\n\u003cfigure id=\"attachment_13965429\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965429\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08947-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">ProTribe Stretch says what his neighborhood lacks in resources, it makes up for in culture. \u003ccite>(Pendarvis Harshaw/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Stretch puts out the lit cherry of his cigar before going to work on a plate of beef tacos from Cali Spartan Mexican Kitchen, simultaneously explaining his connection to this part of San Jose and its community.\u003c/p>\n\u003cp>Members of Stretch’s family first immigrated from Eritrea to San Jose in the 1970s. By the end of the 1980s, the extended family owned multiple houses in the cul-de-sac just a block away from the liquor store parking lot. The street’s name is Luke Court. But Stretch calls it “Little Eritrea.”\u003c/p>\n\u003cp>Born in San Jose in 1991, the year Eritrea won its independence from Ethiopia, Stretch is proud of his heritage. And though he’s clear on the importance of history, and the cause of conflicts in the East African region, he’s just as versed in the conflicts happening in San Jose right now.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>He knows the turf wars and longstanding beefs. He speaks from experience when discussing the ever-present tension between law enforcement and Black and Brown folks in the South Bay — and America, for that matter. He’s opinionated about the lack of resources in local schools and the region’s high housing costs.\u003c/p>\n\u003cp>But it’s this one conflict Stretch tells me about that causes my ears to perk up: San Jose’s East Side existing at odds with the concept of “Silicon Valley.”\u003c/p>\n\u003cp>San Jose is the tech capital of the world. Its suburbs and surrounding cities are home to some of the world’s wealthiest people. Fortune 500 companies dot the southern tip and western peninsula of The Bay. The cost of living is astronomical, and plenty have no issue paying it.\u003c/p>\n\u003cp>That Silicon Valley brand doesn’t apply to Stretch’s neighborhood. And it hasn’t since the term was first coined in the ’70s.\u003c/p>\n\u003cfigure id=\"attachment_13965422\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965422\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07708-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">San Jose, known locally as Shark City, hasn’t always gotten the same cultural recognition as its neighboring cities. But as the Bay Area’s largest city in both size and population, it’s home to plenty of aspiring artists and hustlers. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We weren’t going to Mountain View or other parts of San Jose,” says Stretch when asked about his teenage years, which coincided with the dot-com boom of the late ’90s and early 2000s.\u003c/p>\n\u003cp>“A lot of us on this side feel like we got robbed of those opportunities,” Stretch laments. “They’re flying people in from all around the world to come and do these tech jobs, when they really should’ve had us doing them.”\u003c/p>\n\u003cp>Instead of learning to code as a teen, Stretch played basketball. He hustled. He bumped his head and got into legal trouble. He depended on friends for inspiration and family for finances. He started rapping and his mom invested in his plans to sell merch. He created a group called \u003ca href=\"https://www.instagram.com/pro_tribe/\">ProTribe\u003c/a>, a nod to the diverse community of Filipino, Vietnamese, Mexican and Somali folks he grew up amongst. And he started building with his people.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Rhyming over mobbish, synth-laced beats, Stretch expresses himself through expletives, drug references and poetry about escaping oppression. He only has one full solo album, but a gang of singles and features. He’s done shows all around the Bay, and has worked with some top-tier names, including opening for the most famous Eritrean rapper ever, the late Nipsey Hussle.\u003c/p>\n\u003cp>He’s done a lot of work in his neighborhood, an area he didn’t leave much as a kid. “We were always in the East,” says Stretch. “Right off King and Story.”\u003c/p>\n\u003cp>That’s the heart of the East Side, not too far from where I first met him six months ago.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>As a light February rain comes down on the Mt. Pleasant Shopping Center on Story and White, a group of men stand in the parking lot outside \u003ca href=\"https://www.instagram.com/jeanspalaceinc/?hl=en\">San Jose Blue Jeans\u003c/a>.\u003c/p>\n\u003cp>The store is a community staple, where schoolkids buy uniforms and homies from around the way buy rags to rep their set. Displayed inside is a piece of artwork that shows the names of prominent local street signs all mounted together.\u003c/p>\n\u003cfigure id=\"attachment_13965424\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965424\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07727-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">A man in the Mt. Pleasant Shopping Center parking lot stops to show me a tattoo of his late daughter. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Last year, the shopping center where the business is located \u003ca href=\"https://www.siliconvalley.com/2023/02/03/san-jose-retail-center-develop-build-buy-sell-restaurant-real-estate/\">was purchased by a new owner\u003c/a>. Like many things in Silicon Valley, it’s now scheduled for redevelopment.\u003c/p>\n\u003cp>But on this late winter Sunday afternoon, the store’s parking lot is the site of a memorial. A bunch of tattooed guys ranging from their 20s to late 40s stand outside smoking and drinking, paying homage to a fallen friend.\u003c/p>\n\u003cp>“We go through everything that every other trench goes through,” says \u003ca href=\"https://www.instagram.com/amoneymuzic/\">Amoneymuzic\u003c/a>, a Latino rapper who’s worked with ProTribe Stretch. Raised in East Side San Jose, and sporting an olive green windbreaker and a black backwards baseball hat, Amoneymuzic talks candidly about the streets: police brutality, fentanyl deaths, homicides.\u003c/p>\n\u003cp>It’s not the side of Silicon Valley that many see. Unless you grew up in it.\u003c/p>\n\u003cfigure id=\"attachment_13965423\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965423\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07719-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Amoneymuzic, in a green jacket and hat, stands alongside two others gathered to mourn the passing of a friend. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He notes that while the vast sprawl of San Jose has a population of over a million people, \u003ca href=\"https://www.eastside-fund.org/east_side_alliance\">the concentrated East Side alone has around 300,000 residents\u003c/a>. That population density creates a world unto itself: “A city within a city,” as Amoneymuzic says.\u003c/p>\n\u003cp>San Jose is layered. It’s\u003ca href=\"https://censusreporter.org/profiles/16000US0668000-san-jose-ca/\"> one of the most diverse places in the U.S\u003c/a>., with a population of nearly 40% Asian, 30% Latino and over 20% white. But African Americans account for just about 2% of the city’s residents. The city’s median income is over $130,000, but it’s also \u003ca href=\"https://www.huduser.gov/portal/sites/default/files/pdf/2023-AHAR-Part-1.pdf\">home to one of the largest populations of unsheltered people\u003c/a> in the nation. With \u003ca href=\"https://www.sfgate.com/news/bayarea/article/mayor-says-san-jose-is-safest-bay-area-city-18665432.php\">one of the smallest police forces for a city its size\u003c/a> and only a handful of homicides this year, San Jose was recently \u003ca href=\"https://www.forbes.com/sites/laurabegleybloom/2023/01/31/report-ranks-americas-15-safest-and-most-dangerous-cities-for-2023/\">named by Forbes\u003c/a> as one of the safest major cities in the U.S.; the same article listed the city as one of the most likely for a mass shooting.\u003c/p>\n\u003cp>The East Side, a community of hardworking people, a world removed from the headquarters of Intel, Apple and Google, catches a lot of the negative attributions.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>To fully understand the inner workings of this community, Amoneymuzic says you have to “push up here” to see it. That’s why there’s a misconception about it, he says: “People don’t come through here.”\u003c/p>\n\u003cp>Having grown up in Oakland, I know where Amoneymuzic is coming from. Outsiders didn’t understand the story of my hometown, so I took it upon myself to show them the nuances of the soil through photos, written pieces and more.\u003c/p>\n\u003cp>Local artists and storytellers are important. People from places that are historically overlooked and underreported have a story to tell — one with more layers than are easily found on the internet.\u003c/p>\n\u003cp>When you type the words “East San Jose” into the Google search tab, the words that autofill are “shooting” and “ghetto.” Just like when you search for “East Oakland.”\u003c/p>\n\u003cp>That’s when I knew I had to push up and see it for myself.\u003c/p>\n\u003cfigure id=\"attachment_13965421\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13965421 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07695-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Justin Engel, Joe Fresco, San Jose Blue Jeans store owner Sam Masoud, and Jamori ‘Laze’ Ringold at San Jose Blue Jeans. \u003ccite>(Pendarvis Harshaw/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That afternoon I rode along with \u003ca href=\"https://linktr.ee/Joefresco\">Joe Fresco\u003c/a>, Jamori “Laze” Ringold, and Justin Engel — a collage of musicians, rappers and producers who grew up on San Jose’s East Side.\u003c/p>\n\u003cp>We bent corners in an SUV, driving down King Road and under the 680 overpass, where it’s customary for drivers to honk their horns as they go by. While passing Eastridge Mall, the trio of Black men shared stories about their teenage years. They pointed toward places in East Side San Jose where their families once lived before being priced out and relocating to Sacramento, Las Vegas and other places.\u003c/p>\n\u003cp>Joe Fresco is a bigger dude who wears fly chains, a gold watch, and a two-finger ring. As a rapper, his music is all about player-isms delivered over ’90s-style West Coast synthesizers and heavy bass, full of references to Zapco boards and Daytons. Over the past two years he’s dropped multiple albums, including two duo projects with \u003ca href=\"https://www.kqed.org/arts/13923766/rbl-posse-a-lesson-to-be-learned-album-cover\">RBL Posse’s Black C\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Fresco says that outside of \u003ca href=\"https://www.kqed.org/arts/13939767/peanut-butter-wolf-san-jose-hip-hop-1980s-1990s\">Peanut Butter Wolf\u003c/a>, and later, \u003ca href=\"https://www.kqed.org/arts/13907735/remembering-traxamillion-whose-beats-defined-the-bay-area-sound\">Traxamillion\u003c/a>, San Jose didn’t have much of a national footprint when it came to hip-hop. He had to choose between being a gangsta rapper like NWA, a backpacker like Hieroglyphics or a player like Too $hort. He went with $hort. It was his way of telling the story of what he witnessed happening in San Jose.\u003c/p>\n\u003cp>As was the case for Black folks in many major U.S. cities in the 1980s, the crack cocaine epidemic hit Fresco’s family hard. His father, a former serviceman who’d been stationed nearby at Moffett Field in Mountain View, became addicted once he left the service.\u003c/p>\n\u003cp>“My dad was so strung out on crack that he sold everything in the house,” reflects Fresco. “My mom had to go and collect everything from people around the apartments.”\u003c/p>\n\u003cfigure id=\"attachment_13965426\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965426\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07755-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Joe Fresco with the fresh two-finger ring. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As a youngster, Fresco also learned that East Side San Jose was “political.” Southern California gang culture hit San Jose like no other city in the Bay, where gang colors have never been as critical an issue as in Los Angeles. But in San Jose, particularly throughout the massive East Side, colors mattered. “If you ain’t bangin’, you ain’t hangin’” was the saying back then, says Fresco.\u003c/p>\n\u003cp>“We had to survive in East Side culture, which is gang culture,” says Justin Engel, from the back seat of the car. “It’s only so many times you’re gonna get punked on the 71 [bus] before you clique up. And then you have to protect your section.”\u003c/p>\n\u003cp>The “protection” wasn’t just from people in their own area. It also came from people in neighboring turfs — most notably East Palo Alto, which was dubbed \u003ca href=\"https://www.kqed.org/news/11610493/murder-rate-in-east-palo-alto-so-far-this-year-zero\">the “murder capital” of the United States in 1992\u003c/a>.\u003c/p>\n\u003cp>“People think San Jose is a suburb,” says Laze from the back seat, adding the nickname of “Scrill-a-con Valley.” He theorizes that’s why some violent conflicts and robberies that happen in the community don’t hit the news: “They want to protect the tech companies.”\u003c/p>\n\u003cp>And it’s not just the tech companies, but the entire San Jose brand — and the investment in major construction projects and sprawling new neighborhoods instead of the neglected East Side.\u003c/p>\n\u003cfigure id=\"attachment_13965430\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13965430 size-medium\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38%E2%80%AFAM-800x959.png\" alt=\"\" width=\"800\" height=\"959\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-800x959.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-1020x1223.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-160x192.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-768x921.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM-1281x1536.png 1281w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screenshot-2024-09-17-at-7.14.38 AM.png 1416w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">A makeshift street sign inside San Jose Blue Jeans displays prominent intersections and neighborhoods from San Jose’s unseen sides. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Just outside the north side of the city is Levi’s Stadium, home to the 49ers, and the upcoming 2026 Super Bowl – its second Super Bowl since it opened 10 years ago. A multi-billion dollar investment in the future of the region, it also hosts concerts by stars like Beyoncé and Taylor Swift, and is a future site for the World Cup. The San Jose metro area is \u003ca href=\"https://www.macrotrends.net/global-metrics/cities/23131/san-jose/population#google_vignette\">growing by about 10,000 people per year\u003c/a>, and with that growth comes change. New buildings — often without the history or connection to what existed before it — have replaced old community fabrics.\u003c/p>\n\u003cp>“The kids are growing up in a different San Jose than we grew up in,” says Joe Fresco.\u003c/p>\n\u003cp>Along the ride, the guys point to spots where shops used to be. They talk about who passed, and who moved away. All are reasons they cling even harder to what’s left.\u003c/p>\n\u003cp>For now, the hub of the East Side is still Mt. Pleasant Shopping Center, anchored by San Jose Blue Jeans. That’s where the guys bump into old classmates, and reminisce about the grocery store back in the day.\u003c/p>\n\u003cfigure id=\"attachment_13965425\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965425\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC07739-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">Getting sideways in San Jose on a Sunday. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>All conversation stops when a Mustang 5.0 starts to swing donuts during the memorial. As the car dances in the light rain, the men with tattoos and 49ers gear take their phones out and record as the screeching tires send smoke skyward.\u003c/p>\n\u003cp>Moments later, police sirens approach. We assume it’s in response to the car swinging donuts, but it turns out to be for an unhoused person in the alley next to the FoodMaxx.\u003c/p>\n\u003cp>People pivot their phones from the sideshow activity and start documenting a short-lived police foot pursuit that results in the unhoused person being forcibly apprehended. Joe Fresco and company decide to get out of there — their East Side senses kicking in.\u003c/p>\n\u003cp>Their decision proves to be wise. Later that evening, Joe Fresco texts me to say that multiple people were shot near that same parking lot, and one of them passed.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>“It takes a lot to survive over here, bruh.”\u003c/p>\n\u003cp>So says Stretch in the summer of 2024, six months after we’d first met in a parking lot on a drizzling day. He’s parked in front of his brother-in-law’s business, Pro Styles Barbershop on the West Side of the sprawling town. Before going into the shop to get a quick lineup, Stretch lists all the hurdles he faces as an artist — and as a working adult — trying to stay above water in San Jose. “You need a job to fund the art, and to live,” he says. He uses his fingers to count on the steering wheel: “The cameraman, the producer, the studio time, all that shit costs. It takes a lot financially and mentally. It’s draining.”\u003c/p>\n\u003cfigure id=\"attachment_13965427\" class=\"wp-caption aligncenter\" style=\"max-width: 1616px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965427\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905.jpg\" alt=\"\" width=\"1616\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905.jpg 1616w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSC08905-1536x1027.jpg 1536w\" sizes=\"(max-width: 1616px) 100vw, 1616px\">\u003cfigcaption class=\"wp-caption-text\">ProTribe Stretch sitting in the chair at Pro Styles Barbershop in San Jose. \u003ccite>(Pendarvis Harshaw/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On top of the cost of living, it’s hard for a rapper to get a foothold out of the shark tank. In a region of millions, home to major video and music tech companies, plus some of the Bay Area’s largest live music venues, only a few artists have achieved national recognition. Why?\u003c/p>\n\u003cp>“Consistency,” Stretch says.\u003c/p>\n\u003cp>He adds that over-saturation of MCs is an issue — too many people want to be the star — and there’s a lack of connection to the rest of the Bay, both geographically and culturally. Plus, the brand of “Silicon Valley” doesn’t exactly play well for gangsta rappers.\u003c/p>\n\u003cp>Stretch takes accountability for where his own career is. He’s got one foot in music and the other pounding the pavement to make sure his bills are paid. There’s a real reason for the inconsistencies.\u003c/p>\n\u003cp>Deeper than that is the mindset he’s ascribed from living in East Side San Jose.\u003c/p>\n\u003cp>“I grew up where niggas was supposed to be under; we were trying to blend in,” says Stretch.\u003c/p>\n\u003cp>“[But] you can’t blend in if you’re trying to rap.”\u003c/p>\n\u003cp>Listen to the stories in his music, and you’ll understand why he wanted to be under. Take a drive through his neighborhood, and you’ll understand just how far it is from Silicon Valley.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Majority of the time when people visit, they be like, ‘I didn’t know San Jose get down like this.’” says Stretch. “That’s why I tell people to come pay a visit.”\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Silicon Valley Fashion Isn’t Just Patagonia Bros",
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"content": "\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>Hey Siri, what defines Silicon Valley fashion?\u003c/p>\n\u003cp>If you Google the phrase, you’ll get some obvious responses: “basic male,” “tech worker aesthetic,” “‘tech bro’ hoodie wardrobe.” But perhaps the most revealing result you’ll get is itself a question, one asked for years now: “Do people lack fashion sense in Silicon Valley?”\u003c/p>\n\u003cp>Look, I’m not here to defend Silicon Valley’s fashion choices. But I can’t help but notice two things. First off, Silicon Valley style seems inextricably linked to tech culture, thereby erasing any other local presence, as if only tech workers wear clothes around here. And secondly, the tech workers being ridiculed are often white, well-off, middle-aged men — not exactly the best barometer of fashion.\u003c/p>\n\u003cfigure id=\"attachment_13964340\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964340\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jesson Ny thrifts at Classic Loot. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sure, there’s Santana Row — Silicon Valley’s Beverly Hills-esque shopping area — gleaming with high-end luxury brands and a Tesla dealership. It’s where you’ll find all the stereotypical tech-mogul outfits. That side of Silicon Valley is real.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But there are nooks around here where the norm is not “Patagucci.” Cultivated by punk rockers, skaters, hip-hop heads, nightclub-goers, Chicano lowrider clubs, strip mall addicts, anime convention-goers and more, the styles around Silicon Valley vary just as much as its diverse population.\u003c/p>\n\u003cfigure id=\"attachment_13964347\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964347\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Denim for sale at Classic Loot. The store features a mix of used and new clothes, as well as other handmade items from local artisans. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Tam Tran, a first-generation Vietnamese American, is among them. Born in San Francisco in the ’80s, she moved to San Jose at age four and has gone back and forth between the cities ever since. After a career in graphic design, the fashionable millennial started a pop-up version of \u003ca href=\"https://www.instagram.com/classicloot/?hl=en\">Classic Loot\u003c/a> in 2012. Her passion eventually turned into a quirky, glittery thrift shop in San Jose’s Japantown filled with vintage goods and hard-to-find collectibles, like a double-stacked Japanese claw machine.\u003c/p>\n\u003cp>Unfortunately, like many adults in Silicon Valley who don’t work in tech, Tran recently had to move out of the area due to the high cost of living.\u003c/p>\n\u003cp>“It became unlivable,” she said. “I tried getting apartments out there, but it’s an arm and a leg to live in a box.”\u003c/p>\n\u003cfigure id=\"attachment_13964485\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964485\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Leyna Huynh shops at Classic Loot, which has been in San Jose’s Japantown for seven years.\u003c/figcaption>\u003c/figure>\n\u003cp>That hasn’t stopped Tran from running her speciality shop. If anything, being away from Silicon Valley makes her appreciate the region’s culture more than ever (she especially misses \u003ca href=\"https://www.kqed.org/arts/13961537/san-jose-night-market-vietnamese-grand-century-mall\">the area’s vibrant Vietnamese food circuit\u003c/a>).\u003c/p>\n\u003cp>While juggling many roles and holding down her shop, Tran reflected on what she most enjoys about thrifting in the Valley.\u003c/p>\n\u003cp>\u003ci>This interview has been edited for length and clarity.\u003c/i>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cb>ALAN CHAZARO: Tell us about your clothing shop, Classic Loot.\u003c/b>\u003c/p>\n\u003cp>\u003cb>TAM TRAN:\u003c/b> Classic Loot is a whole lot of everything. We’re an actual team now, but I started off doing pop-up events, table events, just selling vintage jewelry. That was back in 2012 when vintage wasn’t a major thing like it is today. I remember getting comments from people freaking out that everything [we sold] was used and worn. But now we’re a shop in Japantown, and we’ve been here for seven years. Everything blossomed from selling vintage clothing to handmade goods and art, to brand new stuff. It’s just a collection of everything I think is dope. And I’m honored to have a great team, girls who are a lot younger and know all the trends and cool things happening. They recommend what we should have, and then we get it. That’s the joy and freedom of having a small business.\u003c/p>\n\u003cfigure id=\"attachment_13964349\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964349\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stickers for sale at Classic Loot. The shop also features a double-stacked Japanese claw machine, where customers can try their luck at winning small items. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What’s your connection to Silicon Valley? You were born in San Francisco, but moved to San Jose at a young age. Where do you feel most rooted, especially in terms of fashion?\u003c/b>\u003c/p>\n\u003cp>I definitely spend more of my time in San Jose, but most of my adult life has also been inspired by San Francisco. I attended the San Francisco Art Institute for graphic design. Over there, people talk down on [Silicon Valley], like our fashion is lame, or whatever. During that period, there wasn’t social media quite yet, so people [outside of San Francisco] didn’t always get the same recognition. But because of social media nowadays, you can really be anywhere and be the dopest kid. It doesn’t matter where you’re from.\u003c/p>\n\u003cp>I moved back to San Jose after graduating. I became a graphic designer for a while, freelancing and doing commercial real estate. It was boring and terrible, but it paid the bills. Actually, I would never change it for anything, because what I learned professionally, I apply it to Classic Loot to this day. But I didn’t like to work for “the man.” So I went to a garage sale and started buying stuff and selling it on Instagram. I quit the day job I had and moved into my mom’s house and started hustling.\u003c/p>\n\u003cp>\u003cb>There’s a popular opinion that Silicon Valley is fashion-less. People always joke about tech workers wearing Patagonia vests. But what does local style look like to you as an insider?\u003c/b>\u003c/p>\n\u003cp>From an outsider’s perspective I can see how it might not seem like we have much going on down here besides the tech world. But we have the coolest kids who come here and we get to see how they express their fashion sense. Because of the markets and events we go to, we get to see that type of crowd all over this area. The scene is small and niche, but once you’re tapped in, you really appreciate everyone’s way of expressing themselves differently through clothes.\u003c/p>\n\u003cp>The girls who work [at Classic Loot], they’re really an inspiration for me and the customers. I’m in my late 30s, so to see the younger generation experimenting every day is really cool. They like to mix new trends with things that I wore when I was growing up, and I love that.\u003c/p>\n\u003cfigure id=\"attachment_13964343\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Classic Loot owner Tam Tran poses for a photo in her thrift store. Though born in San Francisco, she grew up in San Jose, and is proud to represent the region’s under appreciated fashion community. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Where do you find your inspiration in Silicon Valley as a thrifter?\u003c/b>\u003c/p>\n\u003cp>There are tons of Savers, Goodwills, those kinds of places around here. But those are hit or miss, because it’s thrifting. Japantown has a few small businesses with a local feel. There are lots of \u003ca href=\"https://www.kqed.org/arts/13952476/san-jose-japantown-photo-night-cukui\">young entrepreneurs here with cool brands\u003c/a>. JUBO. Cukui. Headliners. We all support each other. Another heavy hitter is \u003ca href=\"https://www.instagram.com/blackandbrownsj/\">Black and Brown\u003c/a>. They have a solid curation of secondhand stuff like us, but with a different feel.\u003c/p>\n\u003cp>Also, one of our friends at \u003ca href=\"https://www.instagram.com/popupsj/?hl=en\">Pop Up SJ\u003c/a> has vendors come to The Garden at the [Berryessa] Flea [Market]. That’s \u003ca href=\"https://midpenpost.org/2024/06/30/san-joses-pop-up-sj-brings-local-vintage-community-together/\">a cool vintage market event\u003c/a>. Everyone is dressed to impress there. It’s an event to go thrifting there, but it’s also like a runway for our little area. They have some of the coolest vintage clothing finds there, and it’s close to BART.\u003c/p>\n\u003cp>But don’t sleep on the [West Wind] \u003ca href=\"https://www.sanjose.org/attraction/west-wind-capitol-flea-market\">Flea Market on Capitol\u003c/a>. That’s the best one. It’s the smaller flea market, but it’s where the good stuff is for the cheapest prices. We do team bonding there and thrift together sometimes. It used to be our hidden place, but that changed after \u003ca href=\"https://www.tiktok.com/discover/capital-flea-market-san-jose\">TikTok blew up the spot\u003c/a>.\u003c/p>\n\u003cp>\u003cb>San Jose seems to have a thing for expensive brands, which you can find at Santana Row and Valley Fair — the high-end stuff that gives more of an L.A. vibe, as opposed to the grungy and artistic ethos often associated with San Francisco or Oakland. \u003c/b>\u003c/p>\n\u003cp>Yeah, I feel like San Jose gets the reputation of being more bougie. Personally, I don’t set foot into a mall anymore. I try to shop small and stay within the thrift shops here. And I don’t really support the big box stuff online either.\u003c/p>\n\u003cfigure id=\"attachment_13964351\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964351\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1309\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-800x524.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-1020x668.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-160x105.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-768x503.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-1536x1005.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-1920x1257.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Silicon Valley is often associated with high-end products, especially because of Santana Row and Westfield Valley Fair. Though these Gucci sneakers are for sale at Classic Loot, the store mostly focuses on quirky trends and offers all sorts of finds. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>You showcase your local vendors very prominently on \u003c/b>\u003ca href=\"https://www.classicloot.com/vendor\">\u003cb>your website\u003c/b>\u003c/a>\u003cb>. How do you go about finding these vendors and what are you generally looking for in a potential vendor or thrifter to work with?\u003c/b>\u003c/p>\n\u003cp>Sometimes we just go out to markets and see booths and tables whose aesthetic would match what we have going on. But most times they contact us through Instagram. We have a vendor manager and she goes out scouting for people, or people come in and apply to be with us. It’s not just thrifting, we deal with artists, too. I was in their shoes at one point, making stuff to sell at other stores. Starting off on eBay or Etsy, you sometimes just end up with 5 cents after paying all the fees. I wish I had a mentor back then. So we want to provide that opportunity, and to help newcomers with the process. A lot of artisans are great but don’t necessarily know the business side of things. Price points, materials, marketing. We like to exchange tips and help them get started.\u003c/p>\n\u003cfigure id=\"attachment_13964345\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964345\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Classic Loot employee Annie Ng wears a heart choker. Shop owner Tam Tran is intentional about creating a work environment that is intergenerational, funky and “woman-powered.” \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Silicon Valley has a reputation as a male-dominated space. In contrast, your shop has a very strong, feminine energy. I’ve also heard you use the word “woman-powered.” What does that represent for you?\u003c/b>\u003c/p>\n\u003cp>When you walk into our store, it’s super pink and glittery. Guys come in and kind of creep back out and we’re like “no, no, no, we have a little section for you in the back, we promise!” We have a very small curation of masculine items, because girls can dress masculine, too. We’re predominantly all women here. It’s a sisterhood. It’s not just about the skills or the knowledge, but matching the energy. My whole thing as a designer is that you spend a lot of time at work, so if you fucking hate the people there, it won’t last. I really appreciate taking care of your people, because they will take care of you. Having this small business, we can create a space for each other. That’s the beauty of it.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ci>Classic Loot (570 N. 6th St., San Jose) is open Monday–Friday from 12 to 8 p.m., and Saturday and Sunday from 11 a.m. to 8 p.m.\u003c/i>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>Hey Siri, what defines Silicon Valley fashion?\u003c/p>\n\u003cp>If you Google the phrase, you’ll get some obvious responses: “basic male,” “tech worker aesthetic,” “‘tech bro’ hoodie wardrobe.” But perhaps the most revealing result you’ll get is itself a question, one asked for years now: “Do people lack fashion sense in Silicon Valley?”\u003c/p>\n\u003cp>Look, I’m not here to defend Silicon Valley’s fashion choices. But I can’t help but notice two things. First off, Silicon Valley style seems inextricably linked to tech culture, thereby erasing any other local presence, as if only tech workers wear clothes around here. And secondly, the tech workers being ridiculed are often white, well-off, middle-aged men — not exactly the best barometer of fashion.\u003c/p>\n\u003cfigure id=\"attachment_13964340\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964340\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-8-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jesson Ny thrifts at Classic Loot. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sure, there’s Santana Row — Silicon Valley’s Beverly Hills-esque shopping area — gleaming with high-end luxury brands and a Tesla dealership. It’s where you’ll find all the stereotypical tech-mogul outfits. That side of Silicon Valley is real.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But there are nooks around here where the norm is not “Patagucci.” Cultivated by punk rockers, skaters, hip-hop heads, nightclub-goers, Chicano lowrider clubs, strip mall addicts, anime convention-goers and more, the styles around Silicon Valley vary just as much as its diverse population.\u003c/p>\n\u003cfigure id=\"attachment_13964347\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964347\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-27-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Denim for sale at Classic Loot. The store features a mix of used and new clothes, as well as other handmade items from local artisans. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Tam Tran, a first-generation Vietnamese American, is among them. Born in San Francisco in the ’80s, she moved to San Jose at age four and has gone back and forth between the cities ever since. After a career in graphic design, the fashionable millennial started a pop-up version of \u003ca href=\"https://www.instagram.com/classicloot/?hl=en\">Classic Loot\u003c/a> in 2012. Her passion eventually turned into a quirky, glittery thrift shop in San Jose’s Japantown filled with vintage goods and hard-to-find collectibles, like a double-stacked Japanese claw machine.\u003c/p>\n\u003cp>Unfortunately, like many adults in Silicon Valley who don’t work in tech, Tran recently had to move out of the area due to the high cost of living.\u003c/p>\n\u003cp>“It became unlivable,” she said. “I tried getting apartments out there, but it’s an arm and a leg to live in a box.”\u003c/p>\n\u003cfigure id=\"attachment_13964485\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964485\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JapantownThriftShop-30-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Leyna Huynh shops at Classic Loot, which has been in San Jose’s Japantown for seven years.\u003c/figcaption>\u003c/figure>\n\u003cp>That hasn’t stopped Tran from running her speciality shop. If anything, being away from Silicon Valley makes her appreciate the region’s culture more than ever (she especially misses \u003ca href=\"https://www.kqed.org/arts/13961537/san-jose-night-market-vietnamese-grand-century-mall\">the area’s vibrant Vietnamese food circuit\u003c/a>).\u003c/p>\n\u003cp>While juggling many roles and holding down her shop, Tran reflected on what she most enjoys about thrifting in the Valley.\u003c/p>\n\u003cp>\u003ci>This interview has been edited for length and clarity.\u003c/i>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cb>ALAN CHAZARO: Tell us about your clothing shop, Classic Loot.\u003c/b>\u003c/p>\n\u003cp>\u003cb>TAM TRAN:\u003c/b> Classic Loot is a whole lot of everything. We’re an actual team now, but I started off doing pop-up events, table events, just selling vintage jewelry. That was back in 2012 when vintage wasn’t a major thing like it is today. I remember getting comments from people freaking out that everything [we sold] was used and worn. But now we’re a shop in Japantown, and we’ve been here for seven years. Everything blossomed from selling vintage clothing to handmade goods and art, to brand new stuff. It’s just a collection of everything I think is dope. And I’m honored to have a great team, girls who are a lot younger and know all the trends and cool things happening. They recommend what we should have, and then we get it. That’s the joy and freedom of having a small business.\u003c/p>\n\u003cfigure id=\"attachment_13964349\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964349\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-35-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stickers for sale at Classic Loot. The shop also features a double-stacked Japanese claw machine, where customers can try their luck at winning small items. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What’s your connection to Silicon Valley? You were born in San Francisco, but moved to San Jose at a young age. Where do you feel most rooted, especially in terms of fashion?\u003c/b>\u003c/p>\n\u003cp>I definitely spend more of my time in San Jose, but most of my adult life has also been inspired by San Francisco. I attended the San Francisco Art Institute for graphic design. Over there, people talk down on [Silicon Valley], like our fashion is lame, or whatever. During that period, there wasn’t social media quite yet, so people [outside of San Francisco] didn’t always get the same recognition. But because of social media nowadays, you can really be anywhere and be the dopest kid. It doesn’t matter where you’re from.\u003c/p>\n\u003cp>I moved back to San Jose after graduating. I became a graphic designer for a while, freelancing and doing commercial real estate. It was boring and terrible, but it paid the bills. Actually, I would never change it for anything, because what I learned professionally, I apply it to Classic Loot to this day. But I didn’t like to work for “the man.” So I went to a garage sale and started buying stuff and selling it on Instagram. I quit the day job I had and moved into my mom’s house and started hustling.\u003c/p>\n\u003cp>\u003cb>There’s a popular opinion that Silicon Valley is fashion-less. People always joke about tech workers wearing Patagonia vests. But what does local style look like to you as an insider?\u003c/b>\u003c/p>\n\u003cp>From an outsider’s perspective I can see how it might not seem like we have much going on down here besides the tech world. But we have the coolest kids who come here and we get to see how they express their fashion sense. Because of the markets and events we go to, we get to see that type of crowd all over this area. The scene is small and niche, but once you’re tapped in, you really appreciate everyone’s way of expressing themselves differently through clothes.\u003c/p>\n\u003cp>The girls who work [at Classic Loot], they’re really an inspiration for me and the customers. I’m in my late 30s, so to see the younger generation experimenting every day is really cool. They like to mix new trends with things that I wore when I was growing up, and I love that.\u003c/p>\n\u003cfigure id=\"attachment_13964343\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-16-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Classic Loot owner Tam Tran poses for a photo in her thrift store. Though born in San Francisco, she grew up in San Jose, and is proud to represent the region’s under appreciated fashion community. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Where do you find your inspiration in Silicon Valley as a thrifter?\u003c/b>\u003c/p>\n\u003cp>There are tons of Savers, Goodwills, those kinds of places around here. But those are hit or miss, because it’s thrifting. Japantown has a few small businesses with a local feel. There are lots of \u003ca href=\"https://www.kqed.org/arts/13952476/san-jose-japantown-photo-night-cukui\">young entrepreneurs here with cool brands\u003c/a>. JUBO. Cukui. Headliners. We all support each other. Another heavy hitter is \u003ca href=\"https://www.instagram.com/blackandbrownsj/\">Black and Brown\u003c/a>. They have a solid curation of secondhand stuff like us, but with a different feel.\u003c/p>\n\u003cp>Also, one of our friends at \u003ca href=\"https://www.instagram.com/popupsj/?hl=en\">Pop Up SJ\u003c/a> has vendors come to The Garden at the [Berryessa] Flea [Market]. That’s \u003ca href=\"https://midpenpost.org/2024/06/30/san-joses-pop-up-sj-brings-local-vintage-community-together/\">a cool vintage market event\u003c/a>. Everyone is dressed to impress there. It’s an event to go thrifting there, but it’s also like a runway for our little area. They have some of the coolest vintage clothing finds there, and it’s close to BART.\u003c/p>\n\u003cp>But don’t sleep on the [West Wind] \u003ca href=\"https://www.sanjose.org/attraction/west-wind-capitol-flea-market\">Flea Market on Capitol\u003c/a>. That’s the best one. It’s the smaller flea market, but it’s where the good stuff is for the cheapest prices. We do team bonding there and thrift together sometimes. It used to be our hidden place, but that changed after \u003ca href=\"https://www.tiktok.com/discover/capital-flea-market-san-jose\">TikTok blew up the spot\u003c/a>.\u003c/p>\n\u003cp>\u003cb>San Jose seems to have a thing for expensive brands, which you can find at Santana Row and Valley Fair — the high-end stuff that gives more of an L.A. vibe, as opposed to the grungy and artistic ethos often associated with San Francisco or Oakland. \u003c/b>\u003c/p>\n\u003cp>Yeah, I feel like San Jose gets the reputation of being more bougie. Personally, I don’t set foot into a mall anymore. I try to shop small and stay within the thrift shops here. And I don’t really support the big box stuff online either.\u003c/p>\n\u003cfigure id=\"attachment_13964351\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964351\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1309\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-800x524.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-1020x668.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-160x105.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-768x503.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-1536x1005.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-41-KQED-1920x1257.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Silicon Valley is often associated with high-end products, especially because of Santana Row and Westfield Valley Fair. Though these Gucci sneakers are for sale at Classic Loot, the store mostly focuses on quirky trends and offers all sorts of finds. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>You showcase your local vendors very prominently on \u003c/b>\u003ca href=\"https://www.classicloot.com/vendor\">\u003cb>your website\u003c/b>\u003c/a>\u003cb>. How do you go about finding these vendors and what are you generally looking for in a potential vendor or thrifter to work with?\u003c/b>\u003c/p>\n\u003cp>Sometimes we just go out to markets and see booths and tables whose aesthetic would match what we have going on. But most times they contact us through Instagram. We have a vendor manager and she goes out scouting for people, or people come in and apply to be with us. It’s not just thrifting, we deal with artists, too. I was in their shoes at one point, making stuff to sell at other stores. Starting off on eBay or Etsy, you sometimes just end up with 5 cents after paying all the fees. I wish I had a mentor back then. So we want to provide that opportunity, and to help newcomers with the process. A lot of artisans are great but don’t necessarily know the business side of things. Price points, materials, marketing. We like to exchange tips and help them get started.\u003c/p>\n\u003cfigure id=\"attachment_13964345\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13964345\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/20240913_JAPANTOWNTHRIFTSHOP-18-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Classic Loot employee Annie Ng wears a heart choker. Shop owner Tam Tran is intentional about creating a work environment that is intergenerational, funky and “woman-powered.” \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Silicon Valley has a reputation as a male-dominated space. In contrast, your shop has a very strong, feminine energy. I’ve also heard you use the word “woman-powered.” What does that represent for you?\u003c/b>\u003c/p>\n\u003cp>When you walk into our store, it’s super pink and glittery. Guys come in and kind of creep back out and we’re like “no, no, no, we have a little section for you in the back, we promise!” We have a very small curation of masculine items, because girls can dress masculine, too. We’re predominantly all women here. It’s a sisterhood. It’s not just about the skills or the knowledge, but matching the energy. My whole thing as a designer is that you spend a lot of time at work, so if you fucking hate the people there, it won’t last. I really appreciate taking care of your people, because they will take care of you. Having this small business, we can create a space for each other. That’s the beauty of it.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ci>Classic Loot (570 N. 6th St., San Jose) is open Monday–Friday from 12 to 8 p.m., and Saturday and Sunday from 11 a.m. to 8 p.m.\u003c/i>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Silicon Valley Unseen: As Told By Locals",
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"headTitle": "Silicon Valley Unseen: As Told By Locals | KQED",
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"content": "\u003cfigure id=\"attachment_13965097\" class=\"wp-caption aligncenter\" style=\"max-width: 1701px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965097\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466.jpg\" alt=\"\" width=\"1701\" height=\"1506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466.jpg 1701w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-800x708.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-1020x903.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-160x142.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-768x680.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-1536x1360.jpg 1536w\" sizes=\"auto, (max-width: 1701px) 100vw, 1701px\">\u003cfigcaption class=\"wp-caption-text\">Silicon Valley is full of economic contradictions and diverse identities. Throughout the year, events like Mexican Independence Day (above) showcase the array of immigrant enclaves that reside in the tech capital. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[dropcap]F[/dropcap]or most of my life, when someone’s asked where I’m from, I’ve avoided saying “Silicon Valley.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Instead, I’ve opted for a term more representative of my Bay Area upbringing: the South Bay. “Silicon Valley” and all it connotes is just too one-dimensional, too narrow-minded to hold the layered realities that have shaped my community.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.computerhistory.org/revolution/digital-logic/12/328/1401\">\u003cspan style=\"font-weight: 400\">The name Silicon Valley dates back to 1971, when journalist Don Hoefler coined it\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> in a series about Santa Clara County’s booming semiconductor industry. In the decades since, its promise has been lionized worldwide.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">To outsiders, Silicon Valley is seen as the world’s biggest gold mine in the digital age. Whereas the pick-and-axe Gold Rush once attracted runaways and rogues westward in the mid-1800s, this tech boom signaled white collar excellence and limitless profiteering laced with uber-innovative thinking — a modern algorithm that has spawned replicas in Tel Aviv, London, Austin and Zhongguancun.\u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But this pristine, mainstream portrayal blithely ignores its de facto caste system. For every office building, there are tireless custodians who stay after hours to clean up, and security guards whose shifts begin at midnight. At local parks, groups of Spanish-speaking nannies gather while raising tech workers’ children. Silicon Valley is where you’ll see a scissor-door Lamborghini casually parked in a bland strip mall — right next to an Uber food delivery driver in a Toyota with a missing front bumper.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965091\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965091\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Silicon Valley is often depicted as a monolithic capital of wealth and tech innovation, but the region has some of the highest rates of homelessness and wealth disparities in the nation. \u003ccite>(Darius Riley/HOUR VOYSES)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As the son of Mexican immigrants, I’ve spent decades trying to understand the reverence others project onto my imperfect hometown. I’m someone who grew up surrounded by these privileges yet still fell through the institutional cracks.\u003c/p>\n\u003cp>I went to a high school where some students lived in the hills and sported a rotation of BMWs and Mercedes, while others lived with eight undocumented family members doing their best to get by on minimum wage and avoid deportation. I observed these disparities as someone in the middle, with access to both worlds. Constantly toggling between extremes warped my sense of place. I eventually gravitated towards graffiti, attended community college and read up on the Black Panther Party.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In 2007, I left Mountain View (now known as the home of Google) for Berkeley in pursuit of art, education and personal growth. I eventually exited California entirely, and never planned on returning to Silicon Valley. But recently I moved back to my old neighborhood, right next to Highway 101 and Moffett Field. And the changes are enormous.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965095\" class=\"wp-caption alignnone\" style=\"max-width: 1244px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965095\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM.png\" alt=\"\" width=\"1244\" height=\"908\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM.png 1244w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-800x584.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-1020x745.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-160x117.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-768x561.png 768w\" sizes=\"auto, (max-width: 1244px) 100vw, 1244px\">\u003cfigcaption class=\"wp-caption-text\">The author Alan Chazaro (left) stands with Knuckles (middle) and R.J. (right) during a graffiti outing in Mountain View, circa 2006. Knuckles still lives in Mountain View, as one of the only remaining families in the neighborhood from that time. R.J. has since passed away.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Gone are any bounce houses and taco trucks; any lowrider bikes and tinted windows on low-sitting Lexuses and Mustangs; any \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=AWf-sL1LFjE\">\u003cspan style=\"font-weight: 400\">aspiring Chicano rappers at the nearby park\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">; any Samoan, Vietnamese and Filipino house parties. They’ve mostly been replaced by empty holograms and dollar signs. There isn’t much space and affordability for anything else these days, it seems.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Headlines about my hometown make it seem like the world’s biggest capitalist theme park rather than an actual community of everyday people: “\u003c/span>\u003ca href=\"https://www.theguardian.com/technology/2019/apr/30/silicon-valley-wealth-second-richest-country-world-earth\">\u003cspan style=\"font-weight: 400\">If Silicon Valley Were a Country, It Would Be Among the Richest on Earth\u003c/span>\u003c/a>.” “\u003ca href=\"https://sfstandard.com/2024/07/28/kid-parties-silicon-valley-entertainers/\">\u003cspan style=\"font-weight: 400\">Inside the Opulent World of Six-Figure Kids Birthday Parties in Silicon Valley.\u003c/span>\u003c/a>” “\u003ca href=\"https://www.wired.com/2017/05/apple-park-new-silicon-valley-campus/\">\u003cspan style=\"font-weight: 400\">Inside Apple’s Insanely Great (or Just Insane) New Mothership\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Who gets to tell stories about Silicon Valley? And what do those stories reveal about who we really are? Perhaps more than ever, as the architectures of displacement continue to spread in every direction and the ongoing tides of entities like OpenAI encroach, there’s an urgency for preservation. For humanized connection.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This week on KQED, local activists, small business owners, car club enthusiasts, photographers, reporters, poets, filmmakers, rappers, radio hosts and longtime community members will converge to share our homegrown views about Silicon Valley — in our own words.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For too long, our region’s ordinary beauties and people have gone unseen.\u003c/span>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[dropcap]M[/dropcap]y dad never goes to San Francisco’s Mission or Oakland’s Fruitvale — two of Northern California’s most celebrated Mexican and Central American neighborhoods — to order his favorite pupusas. He doesn’t have to.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">His pupusas of choice are served by a Salvadoran woman who lives on a tree-lined suburban cul-de-sac in Mountain View.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965092\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965092\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">There are many food vendors in Silicon Valley who set up their operations in front yards, public parks and parking lots. From pupusas to tacos, you’ll find a rich supply of immigrant dishes being served in unlikely locations. This particular taquero immigrated from Mexico City and serves al pastor tacos during local soccer games in Sunnyvale. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">In front of a shanty home that remains as a vestige from \u003c/span>\u003ca href=\"https://fortheloveofapricots.com/2016/07/valley-of-hearts-delight/\">\u003cspan style=\"font-weight: 400\">the South Bay’s centuries of fruit orchard prominence\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, this señora slangs distinctly Salvadoran staples: pupusas, curtido, salsa roja, frijoles and arroz. Her offerings aren’t particularly creative, and she’s not the kind of trendy, underground TikTok food celebrity that attracts buzzing lines.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Primarily, she’s simply trying to survive the economic reality of Silicon Valley, a land where some people own Cybertrucks, and others ride public transit and help assemble Teslas in nearby factories. Silicon Valley isn’t the attractive, vibrant center of a major metropolis. It’s \u003c/span>\u003cspan style=\"font-weight: 400\">a \u003c/span>\u003ca href=\"https://twitter.com/mocutobi/status/1790549460562628764\">\u003cspan style=\"font-weight: 400\">sleepy stretch of homes that resemble just about any other suburb in the country\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, except that property values are measured by the multi-millions.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This is the largest centrifugal cluster of moguldom on the planet. Google, Apple, Uber, Facebook, Waymo, LinkedIn, Netflix and Lockheed Martin are all within 15 miles from my front door. These surrounding corporations — rather than the hardworking residents who live here — are what get cared for and invested in.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965094\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965094\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1705\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-1020x679.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-768x511.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-1536x1023.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-2048x1364.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-1920x1279.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Ignacio Chazaro immigrated from Mexico to the San Francisco Bay Area in 1976 without a high school education. Within a decade, he was hired as a mechanical designer in Menlo Park, part of what journalist Don Hoefler in 1971 termed “Silicon Valley USA” due to the region’s booming semiconductor industry. \u003ccite>(Courtesy Alan Chazaro)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Our pupusera prepares her homemade meals in a gravel driveway near a Google satellite campus, right beside a parked trailer where an immigrant Honduran handyman lives because rent in this zip code is too expensive to afford an actual bedroom. (The renovated house across the street from the pupusera is now valued at just shy of $4 million).\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">My dad arrived in the San Francisco Peninsula from Mexico as a middle school dropout. Like so many who cross the border into the United States, he sought opportunity. He enrolled at College of San Mateo while working nights as a restaurant cook near campus; miraculously, he managed to complete a program in mechanical design. My dad had known nothing about it, only that a recruiter from a nearby company visited his class and a counselor had encouraged him to sign up. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965100\" class=\"wp-caption alignnone\" style=\"max-width: 1707px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965100\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-scaled.jpg 1707w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1920x2880.jpg 1920w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\">\u003cfigcaption class=\"wp-caption-text\">Alan Chazaro’s son, Maceo, explores the San Jose Flea Market, where the author often visited while growing up.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Prior to that, my dad, Nacho, was a free-floating hippie. By all accounts — from stories I’ve heard and photos I’ve unearthed — he was a marijuana-loving, laissez-faire artist who rocked a Mexican afro and wore a leather vest. A man who’d wandered off from a family of 12 siblings in Veracruz to chase something — anything — somewhere else. He’d never used or seen a computer before. In a recent conversation, when I asked what his plan had been upon reaching California, he told me he didn’t have one.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">That all changed in Silicon Valley. Due to the fateful intersection of time, place and skills, my dad landed a gig in the early tech workforce as someone who could sketch detailed computer parts by hand. (He worked for a company that no longer exists, inside a building that has since been converted into Facebook’s headquarters). Back then, computer parts were drafted by pencil as illustrations. If there’s one thing my dad could do, it was drawing. Nearly four decades later, he does similar work, though he uses a computer now. It pays the bills, he enjoys it, and he never complains. I admire him for being able to plug into the system and reap the rewards of his immigrant scrappiness. By those metrics, he crushed it in life.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Plus, his life in tech has provided me and my older brother with invaluable tools. I remember when my dad got a computer at our first apartment, back in the days of floppy discs and MS-DOS in the mid-’90s. At the time, I thought it was part of normal childhood. Looking back, it’s clear I grew up with immediate access to technologies that my peers would later come to depend upon and even worship. It was a perk of being inside Silicon Valley, if only on the cultural fringes.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Try to imagine an unqualified Mexican immigrant waltzing into Silicon Valley for a lifelong career in tech these days. That backdoor has since been locked.\u003c/span>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[dropcap]D[/dropcap]irt bikers popping twelve-o’clock wheelies at rush hour. That’s what you might see in East Palo Alto (EPA) — a redlined city off the eastern ramp of Highway 101, whose primary street leads directly to Stanford’s finely manicured campus. As one of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Silicon Valley Unseen’\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">s eight collaborators, \u003c/span>\u003ca href=\"https://www.instagram.com/hourvoyses/\">\u003cspan style=\"font-weight: 400\">EPA-raised photographer Darius Riley\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> rides around on his skateboard, capturing local sights and faces. He provides a glimpse into this ever-evolving community historically alienated from Silicon Valley.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Across the Dumbarton Bridge from EPA, you’ll find Fremont. The city marks the northeasternmost edge of Silicon Valley, home to a host of tech companies, including Tesla. More importantly, it’s a tranquil suburb known for its Indian cuisine, Afghan community and high-ranking safety. Recently, Fremont has provided the setting for popular films like \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Dìdi \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">and\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\"> Fremont\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. East Bay journalist \u003c/span>\u003ca href=\"https://www.instagram.com/soup_.y/\">\u003cspan style=\"font-weight: 400\">Supriya Yelimeli\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> dives into it all in a reflection on her own upbringing as a first-generation Indian American in the country’s “happiest city.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965093\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965093\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Contributing journalist, Supriya Yelimeli, grew up in Fremont during a time of rapid expansion. Here she is pictured riding BART with her family members. \u003ccite>(Courtesy Supriya Yelimeli)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">From there, you’ll hop on 880, swerving past Union City and Milpitas toward the aortic valve of Silicon Valley: San Jose. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Shark City” has multiple regions — East Side, West Side and South — each an ecosystem unto itself. In Japantown, you’ll hear from the Vietnamese American owner of \u003c/span>\u003ca href=\"https://www.instagram.com/classicloot/\">\u003cspan style=\"font-weight: 400\">a clothing boutique\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> about what defines her sense of Silicon Valley fashion (and where to thrift shop). On San Jose’s East Side, you’ll meet folks like \u003c/span>\u003ca href=\"https://www.instagram.com/jiggyjoefresco/\">\u003cspan style=\"font-weight: 400\">Jiggy Joe Fresco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and Pro Tribe’s \u003c/span>\u003ca href=\"https://www.instagram.com/tribe_general/\">\u003cspan style=\"font-weight: 400\">Stretch\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. As \u003c/span>\u003ca href=\"https://www.instagram.com/ogpenn/\">\u003cspan style=\"font-weight: 400\">KQED reporter Pendarvis Harshaw\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> learns over the span of his ride-alongs, the 408’s rap hustle parallels what he has seen in his own community in East Oakland.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/alexknowbody/\">\u003cspan style=\"font-weight: 400\">Alex Knowbody\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> takes over from there. A Mexican American photographer who spends his weekends at PayPal Park — home to the Bay Area’s only professional soccer clubs, the Earthquakes and Bay FC — he embraces the area’s fútbol passions. His photos reveal the sport’s deep legacy, proving Silicon Valley has long been an underrated hotbed for U.S. soccer.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Coming back up 101, crossing 237 (sorry, Cupertino and Campbell), you’ll zing past Alvarado and Santa Clara to reach Sunnyvale, home of \u003c/span>\u003ca href=\"https://www.instagram.com/duenascarclub/?hl=en\">\u003cspan style=\"font-weight: 400\">Dueñas, an all-women’s lowrider club\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. The group’s founder Angel tells us how it all started, and why Silicon Valley is the undisputed lowrider mecca.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965099\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965099\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dueñas are an all-women lowrider club based in Silicon Valley. Here, they pulled into a strip mall and turned heads from every passersby. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Your last stop is in Mountain View, where \u003c/span>\u003ca href=\"https://www.instagram.com/_gbizness/\">\u003cspan style=\"font-weight: 400\">KMEL’s hip-hop radio host G-Biz\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> moved after growing up in East Palo Alto. At one point, Gary and I were neighbors, and attended the same high school. He explains what the area means to him and his family after they moved from Arkansas.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And me? I went back to a 47-year-old Iranian market that has flourished near downtown Mountain View since my childhood. After being forced out of business for a few years, Rose Market is still supplying some of the best lahori chicken and basmati rice with saffron and zereshk. I weigh in on what they’ve meant to me, and hear from nearby \u003c/span>\u003ca href=\"https://www.instagram.com/mohammad.earth/?hl=en\">\u003cspan style=\"font-weight: 400\">Iranian American filmmaker Mohammed Gorjestani\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> about both the importance and shortcomings of immigrant nostalgia.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965090\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965090\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A teenager shows off his motor bike in East Palo Alto, a city that has often been overlooked in the heart of Silicon Valley. \u003ccite>(Darius Riley/HOUR VOYSES)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">To be born and bred in Silicon Valley is not to be enamored or mesmerized by it. On the contrary, it’s to be at once skeptical and open-hearted; to remain simultaneously inspired and disillusioned. It’s to understand that while this region has been the site of so many life-altering tech trends, it has obscured — if not completely dismissed — everyone doing the day-to-day working and living underneath it all.\u003c/span>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I’m from here. We all are. And in the mighty words of Alex Knowbody: “There was a culture here before tech, and there will be a culture here after it, too.”\u003c/span>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_13965097\" class=\"wp-caption aligncenter\" style=\"max-width: 1701px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965097\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466.jpg\" alt=\"\" width=\"1701\" height=\"1506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466.jpg 1701w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-800x708.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-1020x903.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-160x142.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-768x680.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/MexicanIndep_2024_Preview2-scaled-e1726774232466-1536x1360.jpg 1536w\" sizes=\"auto, (max-width: 1701px) 100vw, 1701px\">\u003cfigcaption class=\"wp-caption-text\">Silicon Valley is full of economic contradictions and diverse identities. Throughout the year, events like Mexican Independence Day (above) showcase the array of immigrant enclaves that reside in the tech capital. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/siliconvalleyunseen\">Silicon Valley Unseen\u003c/a> is a series of photo essays, original reporting and underreported histories that survey the tech capital’s overlooked communities and subcultures from a local perspective.\u003c/em>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">F\u003c/span>\u003c/p>\u003cp>or most of my life, when someone’s asked where I’m from, I’ve avoided saying “Silicon Valley.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Instead, I’ve opted for a term more representative of my Bay Area upbringing: the South Bay. “Silicon Valley” and all it connotes is just too one-dimensional, too narrow-minded to hold the layered realities that have shaped my community.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.computerhistory.org/revolution/digital-logic/12/328/1401\">\u003cspan style=\"font-weight: 400\">The name Silicon Valley dates back to 1971, when journalist Don Hoefler coined it\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> in a series about Santa Clara County’s booming semiconductor industry. In the decades since, its promise has been lionized worldwide.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">To outsiders, Silicon Valley is seen as the world’s biggest gold mine in the digital age. Whereas the pick-and-axe Gold Rush once attracted runaways and rogues westward in the mid-1800s, this tech boom signaled white collar excellence and limitless profiteering laced with uber-innovative thinking — a modern algorithm that has spawned replicas in Tel Aviv, London, Austin and Zhongguancun.\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But this pristine, mainstream portrayal blithely ignores its de facto caste system. For every office building, there are tireless custodians who stay after hours to clean up, and security guards whose shifts begin at midnight. At local parks, groups of Spanish-speaking nannies gather while raising tech workers’ children. Silicon Valley is where you’ll see a scissor-door Lamborghini casually parked in a bland strip mall — right next to an Uber food delivery driver in a Toyota with a missing front bumper.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965091\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965091\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF6100-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Silicon Valley is often depicted as a monolithic capital of wealth and tech innovation, but the region has some of the highest rates of homelessness and wealth disparities in the nation. \u003ccite>(Darius Riley/HOUR VOYSES)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As the son of Mexican immigrants, I’ve spent decades trying to understand the reverence others project onto my imperfect hometown. I’m someone who grew up surrounded by these privileges yet still fell through the institutional cracks.\u003c/p>\n\u003cp>I went to a high school where some students lived in the hills and sported a rotation of BMWs and Mercedes, while others lived with eight undocumented family members doing their best to get by on minimum wage and avoid deportation. I observed these disparities as someone in the middle, with access to both worlds. Constantly toggling between extremes warped my sense of place. I eventually gravitated towards graffiti, attended community college and read up on the Black Panther Party.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In 2007, I left Mountain View (now known as the home of Google) for Berkeley in pursuit of art, education and personal growth. I eventually exited California entirely, and never planned on returning to Silicon Valley. But recently I moved back to my old neighborhood, right next to Highway 101 and Moffett Field. And the changes are enormous.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965095\" class=\"wp-caption alignnone\" style=\"max-width: 1244px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965095\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM.png\" alt=\"\" width=\"1244\" height=\"908\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM.png 1244w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-800x584.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-1020x745.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-160x117.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Screen-Shot-2024-09-18-at-12.22.04-PM-768x561.png 768w\" sizes=\"auto, (max-width: 1244px) 100vw, 1244px\">\u003cfigcaption class=\"wp-caption-text\">The author Alan Chazaro (left) stands with Knuckles (middle) and R.J. (right) during a graffiti outing in Mountain View, circa 2006. Knuckles still lives in Mountain View, as one of the only remaining families in the neighborhood from that time. R.J. has since passed away.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Gone are any bounce houses and taco trucks; any lowrider bikes and tinted windows on low-sitting Lexuses and Mustangs; any \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=AWf-sL1LFjE\">\u003cspan style=\"font-weight: 400\">aspiring Chicano rappers at the nearby park\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">; any Samoan, Vietnamese and Filipino house parties. They’ve mostly been replaced by empty holograms and dollar signs. There isn’t much space and affordability for anything else these days, it seems.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Headlines about my hometown make it seem like the world’s biggest capitalist theme park rather than an actual community of everyday people: “\u003c/span>\u003ca href=\"https://www.theguardian.com/technology/2019/apr/30/silicon-valley-wealth-second-richest-country-world-earth\">\u003cspan style=\"font-weight: 400\">If Silicon Valley Were a Country, It Would Be Among the Richest on Earth\u003c/span>\u003c/a>.” “\u003ca href=\"https://sfstandard.com/2024/07/28/kid-parties-silicon-valley-entertainers/\">\u003cspan style=\"font-weight: 400\">Inside the Opulent World of Six-Figure Kids Birthday Parties in Silicon Valley.\u003c/span>\u003c/a>” “\u003ca href=\"https://www.wired.com/2017/05/apple-park-new-silicon-valley-campus/\">\u003cspan style=\"font-weight: 400\">Inside Apple’s Insanely Great (or Just Insane) New Mothership\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Who gets to tell stories about Silicon Valley? And what do those stories reveal about who we really are? Perhaps more than ever, as the architectures of displacement continue to spread in every direction and the ongoing tides of entities like OpenAI encroach, there’s an urgency for preservation. For humanized connection.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This week on KQED, local activists, small business owners, car club enthusiasts, photographers, reporters, poets, filmmakers, rappers, radio hosts and longtime community members will converge to share our homegrown views about Silicon Valley — in our own words.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For too long, our region’s ordinary beauties and people have gone unseen.\u003c/span>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">M\u003c/span>\u003c/p>\u003cp>y dad never goes to San Francisco’s Mission or Oakland’s Fruitvale — two of Northern California’s most celebrated Mexican and Central American neighborhoods — to order his favorite pupusas. He doesn’t have to.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">His pupusas of choice are served by a Salvadoran woman who lives on a tree-lined suburban cul-de-sac in Mountain View.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965092\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965092\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/IMG_6313-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">There are many food vendors in Silicon Valley who set up their operations in front yards, public parks and parking lots. From pupusas to tacos, you’ll find a rich supply of immigrant dishes being served in unlikely locations. This particular taquero immigrated from Mexico City and serves al pastor tacos during local soccer games in Sunnyvale. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">In front of a shanty home that remains as a vestige from \u003c/span>\u003ca href=\"https://fortheloveofapricots.com/2016/07/valley-of-hearts-delight/\">\u003cspan style=\"font-weight: 400\">the South Bay’s centuries of fruit orchard prominence\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, this señora slangs distinctly Salvadoran staples: pupusas, curtido, salsa roja, frijoles and arroz. Her offerings aren’t particularly creative, and she’s not the kind of trendy, underground TikTok food celebrity that attracts buzzing lines.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Primarily, she’s simply trying to survive the economic reality of Silicon Valley, a land where some people own Cybertrucks, and others ride public transit and help assemble Teslas in nearby factories. Silicon Valley isn’t the attractive, vibrant center of a major metropolis. It’s \u003c/span>\u003cspan style=\"font-weight: 400\">a \u003c/span>\u003ca href=\"https://twitter.com/mocutobi/status/1790549460562628764\">\u003cspan style=\"font-weight: 400\">sleepy stretch of homes that resemble just about any other suburb in the country\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, except that property values are measured by the multi-millions.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This is the largest centrifugal cluster of moguldom on the planet. Google, Apple, Uber, Facebook, Waymo, LinkedIn, Netflix and Lockheed Martin are all within 15 miles from my front door. These surrounding corporations — rather than the hardworking residents who live here — are what get cared for and invested in.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965094\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965094\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1705\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-1020x679.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-768x511.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-1536x1023.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-2048x1364.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Pa2-1920x1279.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Ignacio Chazaro immigrated from Mexico to the San Francisco Bay Area in 1976 without a high school education. Within a decade, he was hired as a mechanical designer in Menlo Park, part of what journalist Don Hoefler in 1971 termed “Silicon Valley USA” due to the region’s booming semiconductor industry. \u003ccite>(Courtesy Alan Chazaro)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Our pupusera prepares her homemade meals in a gravel driveway near a Google satellite campus, right beside a parked trailer where an immigrant Honduran handyman lives because rent in this zip code is too expensive to afford an actual bedroom. (The renovated house across the street from the pupusera is now valued at just shy of $4 million).\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">My dad arrived in the San Francisco Peninsula from Mexico as a middle school dropout. Like so many who cross the border into the United States, he sought opportunity. He enrolled at College of San Mateo while working nights as a restaurant cook near campus; miraculously, he managed to complete a program in mechanical design. My dad had known nothing about it, only that a recruiter from a nearby company visited his class and a counselor had encouraged him to sign up. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965100\" class=\"wp-caption alignnone\" style=\"max-width: 1707px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965100\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-scaled.jpg 1707w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/BE029B9D-ED7C-4944-836B-56A285F04628-1920x2880.jpg 1920w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\">\u003cfigcaption class=\"wp-caption-text\">Alan Chazaro’s son, Maceo, explores the San Jose Flea Market, where the author often visited while growing up.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Prior to that, my dad, Nacho, was a free-floating hippie. By all accounts — from stories I’ve heard and photos I’ve unearthed — he was a marijuana-loving, laissez-faire artist who rocked a Mexican afro and wore a leather vest. A man who’d wandered off from a family of 12 siblings in Veracruz to chase something — anything — somewhere else. He’d never used or seen a computer before. In a recent conversation, when I asked what his plan had been upon reaching California, he told me he didn’t have one.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">That all changed in Silicon Valley. Due to the fateful intersection of time, place and skills, my dad landed a gig in the early tech workforce as someone who could sketch detailed computer parts by hand. (He worked for a company that no longer exists, inside a building that has since been converted into Facebook’s headquarters). Back then, computer parts were drafted by pencil as illustrations. If there’s one thing my dad could do, it was drawing. Nearly four decades later, he does similar work, though he uses a computer now. It pays the bills, he enjoys it, and he never complains. I admire him for being able to plug into the system and reap the rewards of his immigrant scrappiness. By those metrics, he crushed it in life.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Plus, his life in tech has provided me and my older brother with invaluable tools. I remember when my dad got a computer at our first apartment, back in the days of floppy discs and MS-DOS in the mid-’90s. At the time, I thought it was part of normal childhood. Looking back, it’s clear I grew up with immediate access to technologies that my peers would later come to depend upon and even worship. It was a perk of being inside Silicon Valley, if only on the cultural fringes.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Try to imagine an unqualified Mexican immigrant waltzing into Silicon Valley for a lifelong career in tech these days. That backdoor has since been locked.\u003c/span>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13965311\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/SVU.LogoBreak.computer-768x75.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">D\u003c/span>\u003c/p>\u003cp>irt bikers popping twelve-o’clock wheelies at rush hour. That’s what you might see in East Palo Alto (EPA) — a redlined city off the eastern ramp of Highway 101, whose primary street leads directly to Stanford’s finely manicured campus. As one of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Silicon Valley Unseen’\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">s eight collaborators, \u003c/span>\u003ca href=\"https://www.instagram.com/hourvoyses/\">\u003cspan style=\"font-weight: 400\">EPA-raised photographer Darius Riley\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> rides around on his skateboard, capturing local sights and faces. He provides a glimpse into this ever-evolving community historically alienated from Silicon Valley.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Across the Dumbarton Bridge from EPA, you’ll find Fremont. The city marks the northeasternmost edge of Silicon Valley, home to a host of tech companies, including Tesla. More importantly, it’s a tranquil suburb known for its Indian cuisine, Afghan community and high-ranking safety. Recently, Fremont has provided the setting for popular films like \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Dìdi \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">and\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\"> Fremont\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. East Bay journalist \u003c/span>\u003ca href=\"https://www.instagram.com/soup_.y/\">\u003cspan style=\"font-weight: 400\">Supriya Yelimeli\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> dives into it all in a reflection on her own upbringing as a first-generation Indian American in the country’s “happiest city.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965093\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965093\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/img20240917_12071490-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Contributing journalist, Supriya Yelimeli, grew up in Fremont during a time of rapid expansion. Here she is pictured riding BART with her family members. \u003ccite>(Courtesy Supriya Yelimeli)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">From there, you’ll hop on 880, swerving past Union City and Milpitas toward the aortic valve of Silicon Valley: San Jose. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Shark City” has multiple regions — East Side, West Side and South — each an ecosystem unto itself. In Japantown, you’ll hear from the Vietnamese American owner of \u003c/span>\u003ca href=\"https://www.instagram.com/classicloot/\">\u003cspan style=\"font-weight: 400\">a clothing boutique\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> about what defines her sense of Silicon Valley fashion (and where to thrift shop). On San Jose’s East Side, you’ll meet folks like \u003c/span>\u003ca href=\"https://www.instagram.com/jiggyjoefresco/\">\u003cspan style=\"font-weight: 400\">Jiggy Joe Fresco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and Pro Tribe’s \u003c/span>\u003ca href=\"https://www.instagram.com/tribe_general/\">\u003cspan style=\"font-weight: 400\">Stretch\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. As \u003c/span>\u003ca href=\"https://www.instagram.com/ogpenn/\">\u003cspan style=\"font-weight: 400\">KQED reporter Pendarvis Harshaw\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> learns over the span of his ride-alongs, the 408’s rap hustle parallels what he has seen in his own community in East Oakland.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/alexknowbody/\">\u003cspan style=\"font-weight: 400\">Alex Knowbody\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> takes over from there. A Mexican American photographer who spends his weekends at PayPal Park — home to the Bay Area’s only professional soccer clubs, the Earthquakes and Bay FC — he embraces the area’s fútbol passions. His photos reveal the sport’s deep legacy, proving Silicon Valley has long been an underrated hotbed for U.S. soccer.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Coming back up 101, crossing 237 (sorry, Cupertino and Campbell), you’ll zing past Alvarado and Santa Clara to reach Sunnyvale, home of \u003c/span>\u003ca href=\"https://www.instagram.com/duenascarclub/?hl=en\">\u003cspan style=\"font-weight: 400\">Dueñas, an all-women’s lowrider club\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. The group’s founder Angel tells us how it all started, and why Silicon Valley is the undisputed lowrider mecca.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965099\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965099\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/CanonPNS_Aug25-41-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dueñas are an all-women lowrider club based in Silicon Valley. Here, they pulled into a strip mall and turned heads from every passersby. \u003ccite>(Alex Knowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Your last stop is in Mountain View, where \u003c/span>\u003ca href=\"https://www.instagram.com/_gbizness/\">\u003cspan style=\"font-weight: 400\">KMEL’s hip-hop radio host G-Biz\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> moved after growing up in East Palo Alto. At one point, Gary and I were neighbors, and attended the same high school. He explains what the area means to him and his family after they moved from Arkansas.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And me? I went back to a 47-year-old Iranian market that has flourished near downtown Mountain View since my childhood. After being forced out of business for a few years, Rose Market is still supplying some of the best lahori chicken and basmati rice with saffron and zereshk. I weigh in on what they’ve meant to me, and hear from nearby \u003c/span>\u003ca href=\"https://www.instagram.com/mohammad.earth/?hl=en\">\u003cspan style=\"font-weight: 400\">Iranian American filmmaker Mohammed Gorjestani\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> about both the importance and shortcomings of immigrant nostalgia.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13965090\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13965090\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/DSCF5132-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A teenager shows off his motor bike in East Palo Alto, a city that has often been overlooked in the heart of Silicon Valley. \u003ccite>(Darius Riley/HOUR VOYSES)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">To be born and bred in Silicon Valley is not to be enamored or mesmerized by it. On the contrary, it’s to be at once skeptical and open-hearted; to remain simultaneously inspired and disillusioned. It’s to understand that while this region has been the site of so many life-altering tech trends, it has obscured — if not completely dismissed — everyone doing the day-to-day working and living underneath it all.\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I’m from here. We all are. And in the mighty words of Alex Knowbody: “There was a culture here before tech, and there will be a culture here after it, too.”\u003c/span>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>In the heart of San Jose’s Little Portugal, a grocery store the size of a 7-Eleven features a wall of Ports and Vinho Verdes, stacks of garlicky linguiça and cases of imported cheese. But Bacalhau Grill isn’t just a specialty food market. If you peek over the shelves, you’ll see a full-fledged restaurant dining room with tables covered with checkered tablecloths. On a recent Friday afternoon, one diner was making quick work of a plate of picanha and fries while a couple split a pizza over a bottle of wine. A bakery display case was filled with flaky pastel de nata and Brazilian-style empanadas.\u003c/p>\n\u003cp>“It’s the most complete [Portuguese] market in California,” says owner Mauricio da Silva.\u003c/p>\n\u003cp>Bacalhau Grill has been feeding the city’s Portuguese families since 1945, when the original owners, John and Lucile Rose, opened it under the name Trade Rite Market. The Brazilian component to the store wouldn’t be added until the late 90s. Over the years, the shop has also come to function as a cherished gathering place for the South Bay’s Portuguese and Brazilian communities.\u003c/p>\n\u003cp>\u003cspan style=\"color: #2b2b2b;font-weight: 400\">\u003cb>\u003cstrong>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13904835']\u003c/span>\u003c/strong>\u003c/b>\u003c/span>These days, San Jose is known as \u003ca href=\"https://www.kqed.org/arts/13904835/san-jose-immigrant-food\">one of the Bay Area’s most vibrant immigrant hubs\u003c/a>, with locally famous Vietnamese, Mexican and Ethiopian food scenes. In comparison, Little Portugal — and the fact that San Jose is home to one of the largest and oldest Portuguese communities on the West Coast — flies relatively under the radar. Davide Vieira from San Jose’s nonprofit \u003ca href=\"https://portuguesecenter.org/about/\">Portuguese Organization for Social Services and Opportunities\u003c/a> explains that California’s earliest Portuguese immigrants jumped off whaling ships and landed in San Francisco, lured by the Gold Rush, as early as the 1830s. The opening of the Five Wounds Portuguese National Parish in East San Jose in 1919 served as an anchor for the local Portuguese community. Around it, Little Portugal flourished with businesses like Trade Rite Market, which catered to some of San Jose’s earliest Portuguese families.\u003c/p>\n\u003cp>“It’s one of the lone existing businesses from that era in Little Portugal,” Vieira says.\u003c/p>\n\u003cfigure id=\"attachment_13963893\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963893\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront.jpg\" alt='Exterior facade of a restaurant and market. The sign above reads \"Bacalhau Grill.\"' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The market’s original name was Trade Rite Market. It didn’t start selling Brazilian foods until the late 1990s. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The store was eventually passed down to John and Lucile’s son, Harold Vieira, and his wife Elaine. Since then, it has transferred ownership several times. Up until the ’80s, it was strictly a grocery store. The restaurant aspect, along with the name “Bacalhau Grill,” didn’t come about until after the business was sold out of the family.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The restaurant is probably best known for its namesake dish, bacalhau, a salt cod many consider to be the national dish of Portugal. At Bacalhau Grill, you can select a precise cut of the fish at the butcher counter for use in home cooking, or enjoy it tossed with onions, garlic and peppers or coated in a bechamel sauce. The salting and drying procedure maintains the cod’s tender flakiness while concentrating its fishy flavor. The shop also operates a bakery where they make pastel de nata — bite-size tarts filled with caramelized egg custard.\u003c/p>\n\u003cp>“Our shoppers are mostly Brazilian and Portuguese,” says restaurant manager Sidinaldo Silva. “A lot of people come for the market, but stop by first for lunch or dinner.” The menu is evenly split between Portuguese and Brazilian dishes, which share many similarities due to Portugal’s lengthy colonization of Brazil. Sidinaldo explains that Bacalhau Grill’s goal is to offer a more affordable dining experience compared to the area’s upscale Portuguese restaurants and Brazilian steakhouses. All of the food feels very much like you’re eating at someone’s house — it’s all served homestyle, with sides like rice and beans.\u003c/p>\n\u003cfigure id=\"attachment_13963890\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963890\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel.jpg\" alt=\"Cheesy fried pastry on checkered paper.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The chicken and cheese pastel is one of the restaurant’s popular Brazilian pastries. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While you won’t see any servers walking around with a towering steak skewer, the restaurant’s Brazilian menu does revolve around picanha, a cut of sirloin with a fat cap. “We’re importing a lot of steak from Brazil. There’s so many Brazilian steakhouses around — we’re in the middle,” Sidinaldo says. “You can have a great steak at a fair price.” For a complete traditional meal, order the Brazilian Experience platter, which comes with picanha, toscana sausage, grilled cheese curds, fried yucca, fried banana and farofa. Another highlight is the chicken and cheese pasteles, a crackly pastry with an exterior similar to a bubbly fried wonton. Pair your meal with a can of Guaraná Antarctica, a popular Brazilian soda made from the seeds of the tropical guaraná fruit.\u003c/p>\n\u003cp>\u003cspan style=\"color: #2b2b2b;font-weight: 400\">\u003cb>\u003cstrong>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13961214,arts_13958172']\u003c/span>\u003c/strong>\u003c/b>\u003c/span>Bacalhau Grill’s newest venture is the Brazilian pizzeria they opened inside the restaurant in February. The pizzas are topped with ingredients from Brazil like calabresa sausage and catupiry, a Brazilian processed cheese with a consistency similar to cream cheese. Another typical Brazilian pizza comes dressed up with corn, peas, palm hearts, oregano and olives.\u003c/p>\n\u003cp>The shop also makes traditional fresh tropical juices, the most unique of which is made from cashew fruit. Its nutty flavor tastes a bit like a cross between bell pepper and mango.\u003c/p>\n\u003cp>If Little Portugal is a monument to the history of San Jose’s Portuguese community, then Bacalhau Grill serves as the neighborhood’s food-centric hub. It provides the flavors of home and a familiar place to sit down for a meal, for both recent immigrants and families who have been in the city for generations. And it also invites those who are unfamiliar with the cuisine to explore and try something new.\u003c/p>\n\u003cp>“We aren’t only cooking for Portuguese and Brazilian people,” says Sidinaldo. “Everybody loves this food.”\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.bacalhaugrillsj.com/home\">\u003ci>Bacalhau Grill \u003c/i>\u003c/a>\u003ci>(1555 Alum Rock Avenue, San Jose) is open daily 9 a.m to 9 p.m. The kitchen opens at 11 a.m.\u003c/i>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>In the heart of San Jose’s Little Portugal, a grocery store the size of a 7-Eleven features a wall of Ports and Vinho Verdes, stacks of garlicky linguiça and cases of imported cheese. But Bacalhau Grill isn’t just a specialty food market. If you peek over the shelves, you’ll see a full-fledged restaurant dining room with tables covered with checkered tablecloths. On a recent Friday afternoon, one diner was making quick work of a plate of picanha and fries while a couple split a pizza over a bottle of wine. A bakery display case was filled with flaky pastel de nata and Brazilian-style empanadas.\u003c/p>\n\u003cp>“It’s the most complete [Portuguese] market in California,” says owner Mauricio da Silva.\u003c/p>\n\u003cp>Bacalhau Grill has been feeding the city’s Portuguese families since 1945, when the original owners, John and Lucile Rose, opened it under the name Trade Rite Market. The Brazilian component to the store wouldn’t be added until the late 90s. Over the years, the shop has also come to function as a cherished gathering place for the South Bay’s Portuguese and Brazilian communities.\u003c/p>\n\u003cp>\u003cspan style=\"color: #2b2b2b;font-weight: 400\">\u003cb>\u003cstrong>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/strong>\u003c/b>\u003c/span>These days, San Jose is known as \u003ca href=\"https://www.kqed.org/arts/13904835/san-jose-immigrant-food\">one of the Bay Area’s most vibrant immigrant hubs\u003c/a>, with locally famous Vietnamese, Mexican and Ethiopian food scenes. In comparison, Little Portugal — and the fact that San Jose is home to one of the largest and oldest Portuguese communities on the West Coast — flies relatively under the radar. Davide Vieira from San Jose’s nonprofit \u003ca href=\"https://portuguesecenter.org/about/\">Portuguese Organization for Social Services and Opportunities\u003c/a> explains that California’s earliest Portuguese immigrants jumped off whaling ships and landed in San Francisco, lured by the Gold Rush, as early as the 1830s. The opening of the Five Wounds Portuguese National Parish in East San Jose in 1919 served as an anchor for the local Portuguese community. Around it, Little Portugal flourished with businesses like Trade Rite Market, which catered to some of San Jose’s earliest Portuguese families.\u003c/p>\n\u003cp>“It’s one of the lone existing businesses from that era in Little Portugal,” Vieira says.\u003c/p>\n\u003cfigure id=\"attachment_13963893\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963893\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront.jpg\" alt='Exterior facade of a restaurant and market. The sign above reads \"Bacalhau Grill.\"' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Bacalhaus-Storefront-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The market’s original name was Trade Rite Market. It didn’t start selling Brazilian foods until the late 1990s. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The store was eventually passed down to John and Lucile’s son, Harold Vieira, and his wife Elaine. Since then, it has transferred ownership several times. Up until the ’80s, it was strictly a grocery store. The restaurant aspect, along with the name “Bacalhau Grill,” didn’t come about until after the business was sold out of the family.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The restaurant is probably best known for its namesake dish, bacalhau, a salt cod many consider to be the national dish of Portugal. At Bacalhau Grill, you can select a precise cut of the fish at the butcher counter for use in home cooking, or enjoy it tossed with onions, garlic and peppers or coated in a bechamel sauce. The salting and drying procedure maintains the cod’s tender flakiness while concentrating its fishy flavor. The shop also operates a bakery where they make pastel de nata — bite-size tarts filled with caramelized egg custard.\u003c/p>\n\u003cp>“Our shoppers are mostly Brazilian and Portuguese,” says restaurant manager Sidinaldo Silva. “A lot of people come for the market, but stop by first for lunch or dinner.” The menu is evenly split between Portuguese and Brazilian dishes, which share many similarities due to Portugal’s lengthy colonization of Brazil. Sidinaldo explains that Bacalhau Grill’s goal is to offer a more affordable dining experience compared to the area’s upscale Portuguese restaurants and Brazilian steakhouses. All of the food feels very much like you’re eating at someone’s house — it’s all served homestyle, with sides like rice and beans.\u003c/p>\n\u003cfigure id=\"attachment_13963890\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963890\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel.jpg\" alt=\"Cheesy fried pastry on checkered paper.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/Chicken-and-cheese-pastel-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The chicken and cheese pastel is one of the restaurant’s popular Brazilian pastries. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While you won’t see any servers walking around with a towering steak skewer, the restaurant’s Brazilian menu does revolve around picanha, a cut of sirloin with a fat cap. “We’re importing a lot of steak from Brazil. There’s so many Brazilian steakhouses around — we’re in the middle,” Sidinaldo says. “You can have a great steak at a fair price.” For a complete traditional meal, order the Brazilian Experience platter, which comes with picanha, toscana sausage, grilled cheese curds, fried yucca, fried banana and farofa. Another highlight is the chicken and cheese pasteles, a crackly pastry with an exterior similar to a bubbly fried wonton. Pair your meal with a can of Guaraná Antarctica, a popular Brazilian soda made from the seeds of the tropical guaraná fruit.\u003c/p>\n\u003cp>\u003cspan style=\"color: #2b2b2b;font-weight: 400\">\u003cb>\u003cstrong>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/strong>\u003c/b>\u003c/span>Bacalhau Grill’s newest venture is the Brazilian pizzeria they opened inside the restaurant in February. The pizzas are topped with ingredients from Brazil like calabresa sausage and catupiry, a Brazilian processed cheese with a consistency similar to cream cheese. Another typical Brazilian pizza comes dressed up with corn, peas, palm hearts, oregano and olives.\u003c/p>\n\u003cp>The shop also makes traditional fresh tropical juices, the most unique of which is made from cashew fruit. Its nutty flavor tastes a bit like a cross between bell pepper and mango.\u003c/p>\n\u003cp>If Little Portugal is a monument to the history of San Jose’s Portuguese community, then Bacalhau Grill serves as the neighborhood’s food-centric hub. It provides the flavors of home and a familiar place to sit down for a meal, for both recent immigrants and families who have been in the city for generations. And it also invites those who are unfamiliar with the cuisine to explore and try something new.\u003c/p>\n\u003cp>“We aren’t only cooking for Portuguese and Brazilian people,” says Sidinaldo. “Everybody loves this food.”\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.bacalhaugrillsj.com/home\">\u003ci>Bacalhau Grill \u003c/i>\u003c/a>\u003ci>(1555 Alum Rock Avenue, San Jose) is open daily 9 a.m to 9 p.m. The kitchen opens at 11 a.m.\u003c/i>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "San Jose’s Little Saigon Gets Its First Night Market",
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"content": "\u003cp>For many Bay Area food lovers, it has been \u003ca href=\"https://www.kqed.org/arts/13957666/best-boba-shops-bay-area-berkeley-cupertino-sf\">cold boba summer\u003c/a>, a hot-dog-at-the-\u003ca href=\"https://www.kqed.org/arts/13960687/oakland-ballers-baseball-summertime-fans\">Ballers’-game\u003c/a> summer and, perhaps more than anything, a \u003ca href=\"https://www.sfchronicle.com/sf/article/night-markets-19497739.php\">summer of bustling outdoor night markets\u003c/a>. \u003ca href=\"https://oaklandside.org/2024/05/23/prescott-night-market-food-lineup-west-oakland/\">West Oakland\u003c/a> recently kicked off a food-centric, thrillingly multicultural monthly night market. San Francisco’s Sunset district will reprise a \u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/sunset-night-market-vendors-19574731.php\">super-sized version\u003c/a> of its popular Irving Street night market in August and September, featuring as many as 150 vendors.\u003c/p>\n\u003cp>And now, for the first time, Eastside San Jose is getting its own night market: the \u003ca href=\"https://www.mvbl.co/storyroad/\">Story Road Night Market\u003c/a>, a heavily Vietnamese-focused event located in the Grand Century Mall parking lot. There, right in the heart of Little Saigon, food vendors will grill meat skewers and ladle out cups of cold chè while retail pop-ups sell trading cards, scented candles and handmade plushies — all amid a full lineup of cultural performances.\u003c/p>\n\u003cp>Co-produced by San Jose street food event organizer \u003ca href=\"https://www.mvbl.co/\">Moveable Feast\u003c/a>, the new night market will debut this weekend, July 26–27, with later editions scheduled for September and October.\u003c/p>\n\u003cp>Like many of the other Bay Area night market events, Story Road Night Market draws its inspiration from the lively late-night street markets that are a staple in cities throughout Asia. Ryan Sebastian, Moveable Feast’s founder and CEO, says his company’s night markets differ from its more standard, Off the Grid–style food truck events in terms of their larger scale and later hours, and also their inclusion of non-food retail vendors, many of which are part of San Jose’s vibrant pop-up maker community. It might not be \u003ci>quite\u003c/i> as sprawling and idiosyncratic as your average Taipei night market, but, as Sebastian puts it, “It’s not just eight food trucks in a parking lot.”\u003c/p>\n\u003cfigure id=\"attachment_13961555\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor.jpg\" alt=\"A market vendor sells plushies.\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-1920x1440.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A vendor selling plushies at a past Moveable Feast night market event. \u003ccite>(Courtesy of Moveable Feast)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Not all of the food vendors will be Vietnamese, or even Asian American, necessarily. There will also be food trucks slinging birria tacos and Nashville hot chicken sandwiches. But one of the virtues of the night market’s tighter cultural focus is the sheer variety of Vietnamese foods that will be on offer — not just the most famous dishes like phở and bánh mì, says Moveable Feast events manager Yaneth Lopez, but also other street food dishes that “go great with beer.” (There will be a beer garden on the premises, after all.)\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='news_11963136,arts_13904913,arts_13954983']\u003c/span>Here’s where the location right outside \u003ca href=\"https://www.sanjose.org/attraction/grand-century-mall\">Grand Century\u003c/a> — a nearly all-Vietnamese shopping mall — really sets the night market apart. About a third of the food stalls will be occupied by traditional Vietnamese restaurants from the food court or the adjacent Vietnam Town shopping plaza.\u003c/p>\n\u003cp>So, on the one hand, Story Road Night Market visitors will be able to partake in the kind of trendy, hybridized food that you usually find at this kind of event: Portuguese egg tarts with Asian flavors like pandan and durian from \u003ca href=\"https://www.instagram.com/a.m.patisserie/?hl=en\">A&M Patisserie\u003c/a>, Filipino-Mexican fusion tacos from \u003ca href=\"https://www.instagram.com/loskuyas/?hl=en\">Los Kuyas\u003c/a> and, of course, \u003ca href=\"https://www.instagram.com/hotboichilioil/?hl=en\">artisanal chili crunch\u003c/a>.\u003c/p>\n\u003cp>At the same time, Grand Century food court staple Cháo Vịt Thanh Đa will be grilling skewered meat, snails and squid, perfuming the air with their enticing, smoky aroma. \u003ca href=\"https://www.instagram.com/anvatnhacam.sj/\">Ăn Vặt Nhà Cam\u003c/a>, a newcomer to Vietnam Town, will be on hand to sell, among other dishes, chicken feet in Thai sauce. Meanwhile, longtime farmers market pop-up darling \u003ca href=\"https://www.kqed.org/news/11963136/flavor-profile-beyond-banh-mi-san-jose-pop-up-plays-with-classics-of-vietnamese-cuisine\">Hết Sẩy\u003c/a> straddles the old and new, serving hard-to-find regional specialties from the Mekong River Delta, often with a Bay Area twist. At the night market, they’ll be serving their signature bánh mì thịt kho tàu, a sandwich filled with braised pork belly, chopped egg, pickled mustard greens and bird’s eye chilies. They’ll also be one of a couple vendors selling \u003ca href=\"https://www.kqed.org/arts/13904913/vietnamese-drinks-boba-che-guide-san-jose\">chè\u003c/a>, the dessert beverage made up of shaved ice and assorted fruits and jellies — the ideal summer refresher.\u003c/p>\n\u003cfigure id=\"attachment_13961557\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961557\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed.jpg\" alt=\"A pop-up restaurant worker ladles broth over a banh mi sandwich.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hết Sẩy’s signature pork belly banh mi. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The cool thing about having the vendors outside is you can actually see them making these things instead of just reading them on a menu,” says Natalie Truong, Moveable Feast’s catering and operations specialist. In other words, for visitors who aren’t already intimately familiar with Vietnamese cuisine, it will be a relatively unintimidating chance to try something new.\u003c/p>\n\u003cp>Sebastian says the Bay Area’s current night market renaissance can trace its roots back to the height of the pandemic, when all big community gatherings were shut down completely. As it turns out, night markets have been one of the best responses to the “need to establish community connection and combat loneliness,” he says. Meanwhile, as cities and neighborhoods launched successful night market events, everyone in the world of city economic development has been watching and learning. The upshot? Companies like Moveable Feast have been inundated with requests from cities that want to put money into launching a night market — more requests than they have the capacity to fulfill, Sebastian says.\u003c/p>\n\u003cfigure id=\"attachment_13961543\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market.jpg\" alt=\"Visitors to a night market. lit up against the darkness, eating and mingling at picnic tables.\" width=\"1920\" height=\"1081\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The bustling scene after dark at one of Moveable Feast’s previous night market events. \u003ccite>(Courtesy of Moveable Feast)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In fact, the Story Road Night Market series came about because of one such request: San Jose District 7 Councilmember Bien Doan reached out to Moveable Feast after raising some money to help fund the night market, and the newly formed Story Road Business Association also chipped in — all with the goal of building community, drawing new visitors to the district and creating some buzz.\u003c/p>\n\u003cp>“Little Saigon, it’s already known for its food,” Sebastian says. And if all goes according to plan, the night market should make a convincing case to newcomers for what most folks who live in San Jose already know — that this little half-mile stretch of Story Road has one of the greatest concentrations of delicious food in the entire Bay Area.\u003c/p>\n\u003chr>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ca href=\"https://www.mvbl.co/storyroad/#event-info\">\u003ci>Story Road Night Market\u003c/i>\u003c/a>\u003ci> will take place on Friday, July 26, and Saturday, July 27, from 4–10 p.m., in the Grand Century Mall’s (1111 Story Rd., San Jose) western parking lot — the side adjacent to Vietnam Town. Both parking and admission are free. The market will take place again Sept. 6–7 and Oct. 11–12.\u003c/i>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>For many Bay Area food lovers, it has been \u003ca href=\"https://www.kqed.org/arts/13957666/best-boba-shops-bay-area-berkeley-cupertino-sf\">cold boba summer\u003c/a>, a hot-dog-at-the-\u003ca href=\"https://www.kqed.org/arts/13960687/oakland-ballers-baseball-summertime-fans\">Ballers’-game\u003c/a> summer and, perhaps more than anything, a \u003ca href=\"https://www.sfchronicle.com/sf/article/night-markets-19497739.php\">summer of bustling outdoor night markets\u003c/a>. \u003ca href=\"https://oaklandside.org/2024/05/23/prescott-night-market-food-lineup-west-oakland/\">West Oakland\u003c/a> recently kicked off a food-centric, thrillingly multicultural monthly night market. San Francisco’s Sunset district will reprise a \u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/sunset-night-market-vendors-19574731.php\">super-sized version\u003c/a> of its popular Irving Street night market in August and September, featuring as many as 150 vendors.\u003c/p>\n\u003cp>And now, for the first time, Eastside San Jose is getting its own night market: the \u003ca href=\"https://www.mvbl.co/storyroad/\">Story Road Night Market\u003c/a>, a heavily Vietnamese-focused event located in the Grand Century Mall parking lot. There, right in the heart of Little Saigon, food vendors will grill meat skewers and ladle out cups of cold chè while retail pop-ups sell trading cards, scented candles and handmade plushies — all amid a full lineup of cultural performances.\u003c/p>\n\u003cp>Co-produced by San Jose street food event organizer \u003ca href=\"https://www.mvbl.co/\">Moveable Feast\u003c/a>, the new night market will debut this weekend, July 26–27, with later editions scheduled for September and October.\u003c/p>\n\u003cp>Like many of the other Bay Area night market events, Story Road Night Market draws its inspiration from the lively late-night street markets that are a staple in cities throughout Asia. Ryan Sebastian, Moveable Feast’s founder and CEO, says his company’s night markets differ from its more standard, Off the Grid–style food truck events in terms of their larger scale and later hours, and also their inclusion of non-food retail vendors, many of which are part of San Jose’s vibrant pop-up maker community. It might not be \u003ci>quite\u003c/i> as sprawling and idiosyncratic as your average Taipei night market, but, as Sebastian puts it, “It’s not just eight food trucks in a parking lot.”\u003c/p>\n\u003cfigure id=\"attachment_13961555\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor.jpg\" alt=\"A market vendor sells plushies.\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/night-market-vendor-1920x1440.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A vendor selling plushies at a past Moveable Feast night market event. \u003ccite>(Courtesy of Moveable Feast)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Not all of the food vendors will be Vietnamese, or even Asian American, necessarily. There will also be food trucks slinging birria tacos and Nashville hot chicken sandwiches. But one of the virtues of the night market’s tighter cultural focus is the sheer variety of Vietnamese foods that will be on offer — not just the most famous dishes like phở and bánh mì, says Moveable Feast events manager Yaneth Lopez, but also other street food dishes that “go great with beer.” (There will be a beer garden on the premises, after all.)\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>Here’s where the location right outside \u003ca href=\"https://www.sanjose.org/attraction/grand-century-mall\">Grand Century\u003c/a> — a nearly all-Vietnamese shopping mall — really sets the night market apart. About a third of the food stalls will be occupied by traditional Vietnamese restaurants from the food court or the adjacent Vietnam Town shopping plaza.\u003c/p>\n\u003cp>So, on the one hand, Story Road Night Market visitors will be able to partake in the kind of trendy, hybridized food that you usually find at this kind of event: Portuguese egg tarts with Asian flavors like pandan and durian from \u003ca href=\"https://www.instagram.com/a.m.patisserie/?hl=en\">A&M Patisserie\u003c/a>, Filipino-Mexican fusion tacos from \u003ca href=\"https://www.instagram.com/loskuyas/?hl=en\">Los Kuyas\u003c/a> and, of course, \u003ca href=\"https://www.instagram.com/hotboichilioil/?hl=en\">artisanal chili crunch\u003c/a>.\u003c/p>\n\u003cp>At the same time, Grand Century food court staple Cháo Vịt Thanh Đa will be grilling skewered meat, snails and squid, perfuming the air with their enticing, smoky aroma. \u003ca href=\"https://www.instagram.com/anvatnhacam.sj/\">Ăn Vặt Nhà Cam\u003c/a>, a newcomer to Vietnam Town, will be on hand to sell, among other dishes, chicken feet in Thai sauce. Meanwhile, longtime farmers market pop-up darling \u003ca href=\"https://www.kqed.org/news/11963136/flavor-profile-beyond-banh-mi-san-jose-pop-up-plays-with-classics-of-vietnamese-cuisine\">Hết Sẩy\u003c/a> straddles the old and new, serving hard-to-find regional specialties from the Mekong River Delta, often with a Bay Area twist. At the night market, they’ll be serving their signature bánh mì thịt kho tàu, a sandwich filled with braised pork belly, chopped egg, pickled mustard greens and bird’s eye chilies. They’ll also be one of a couple vendors selling \u003ca href=\"https://www.kqed.org/arts/13904913/vietnamese-drinks-boba-che-guide-san-jose\">chè\u003c/a>, the dessert beverage made up of shaved ice and assorted fruits and jellies — the ideal summer refresher.\u003c/p>\n\u003cfigure id=\"attachment_13961557\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961557\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed.jpg\" alt=\"A pop-up restaurant worker ladles broth over a banh mi sandwich.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/230818-HetSayRestaurant-05-BL_qed-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hết Sẩy’s signature pork belly banh mi. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The cool thing about having the vendors outside is you can actually see them making these things instead of just reading them on a menu,” says Natalie Truong, Moveable Feast’s catering and operations specialist. In other words, for visitors who aren’t already intimately familiar with Vietnamese cuisine, it will be a relatively unintimidating chance to try something new.\u003c/p>\n\u003cp>Sebastian says the Bay Area’s current night market renaissance can trace its roots back to the height of the pandemic, when all big community gatherings were shut down completely. As it turns out, night markets have been one of the best responses to the “need to establish community connection and combat loneliness,” he says. Meanwhile, as cities and neighborhoods launched successful night market events, everyone in the world of city economic development has been watching and learning. The upshot? Companies like Moveable Feast have been inundated with requests from cities that want to put money into launching a night market — more requests than they have the capacity to fulfill, Sebastian says.\u003c/p>\n\u003cfigure id=\"attachment_13961543\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market.jpg\" alt=\"Visitors to a night market. lit up against the darkness, eating and mingling at picnic tables.\" width=\"1920\" height=\"1081\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/moveable-night-market-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The bustling scene after dark at one of Moveable Feast’s previous night market events. \u003ccite>(Courtesy of Moveable Feast)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In fact, the Story Road Night Market series came about because of one such request: San Jose District 7 Councilmember Bien Doan reached out to Moveable Feast after raising some money to help fund the night market, and the newly formed Story Road Business Association also chipped in — all with the goal of building community, drawing new visitors to the district and creating some buzz.\u003c/p>\n\u003cp>“Little Saigon, it’s already known for its food,” Sebastian says. And if all goes according to plan, the night market should make a convincing case to newcomers for what most folks who live in San Jose already know — that this little half-mile stretch of Story Road has one of the greatest concentrations of delicious food in the entire Bay Area.\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.mvbl.co/storyroad/#event-info\">\u003ci>Story Road Night Market\u003c/i>\u003c/a>\u003ci> will take place on Friday, July 26, and Saturday, July 27, from 4–10 p.m., in the Grand Century Mall’s (1111 Story Rd., San Jose) western parking lot — the side adjacent to Vietnam Town. Both parking and admission are free. The market will take place again Sept. 6–7 and Oct. 11–12.\u003c/i>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>In the United States, many Mexican food enthusiasts don’t consider flour tortillas to be as “authentic” as corn tortillas, \u003ca href=\"https://www.splendidtable.org/story/2018/04/19/in-defense-of-flour-tortillas-an-origin-story-with-gustavo-arellano\">arguing that they’re not a real part of the cuisine\u003c/a>. And it’s true that the mass-produced flour tortillas you find in a Crunchwrap Supreme or packaged at the grocery store tend to compromise everything in favor of shelf stability. They have the same texture and flavor profile as a sheet of paper.\u003c/p>\n\u003cp>But in the state of Sonora, in northern Mexico, flour tortillas are a centuries-long tradition. These handmade tortillas are both chewy and delicate, and they take on the subtle flavor of the fat used to make them.\u003c/p>\n\u003cp>When Diana Miranda Benitez moved from Ciudad Obregón, Sonora, to San Jose, she grew frustrated with the poor imitations sold at the local markets. “I couldn’t find a quality flour tortilla in the U.S.,” she says, “and I always had this idea of starting a tortilleria.” At the time, Benitez worked at a Jack in the Box while doing housekeeping gigs on the side. She learned how to make tortillas from her sister-in-law, who also introduced her to a man in the mechanical tortilla press industry. After some hesitation, she purchased an industrial-grade tortilla press from Sonora and started her business — \u003ca href=\"https://www.instagram.com/mirandas_tortillas_/\">Miranda’s Tortillas\u003c/a> — in 2022.\u003c/p>\n\u003cp>These days, Benitez and her team produce roughly 200 eight-inch tortillas per hour in assembly-line fashion. Benitez dances along to the rhythm of the machine, quickly swapping each newly flattened tortilla with a pre-portioned ball of dough. The raw tortilla is transferred to a hot comal and cooked on both sides until it’s covered in brown spots. Once it puffs up, it’s placed on a wire rack to cool. Miranda’s sells tortillas by the dozen, producing a minimum of 35 packs a day.\u003c/p>\n\u003cfigure id=\"attachment_13961225\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961225\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas.jpg\" alt=\"A stack of flour tortillas, blistered in spots.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A stack of Miranda’s fresh flour tortillas, which are chewy and delicate, with a rich flavor from the addition of butter and shortening. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Every week, new customers find Benitez through Instagram and word of mouth. Her reputation? That she makes the best flour tortillas in the San Jose area.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Benitez is proud of her tortillas’ texture and their ability to maintain their quality over time. “Flour tortillas don’t get hard, and when you warm them up, it’s as if they’re freshly cooked,” she says. The tortillas are rich from the inclusion of both vegetable shortening and butter. They’re also pliable, so you can use them to make a burrito with a double scoop of rice and beans without worrying about tearing. To truly savor the tortillas’ flavor, gently reheat one on a comal — or in a nonstick pan — and enjoy it with some melted butter and a pinch of salt.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cspan style=\"color: #2b2b2b;font-weight: 400\">[aside postID='arts_13960139,arts_13958466,arts_13958172']\u003c/span>\u003c/span>For now, Benitez only sells the one size and style of flour tortilla. But she also provides a direct link to the flavors of Sonora in other ways. She sells ingredients imported from the region like machaca, a dehydrated shredded meat popular in the region. And she keeps a stock of what is considered to be the mother of all chiles — \u003ca href=\"https://www.bonappetit.com/story/what-are-chiltepin-chiles\">chiltepín\u003c/a>. The chiles are worth picking up because they’re rare in California, and they’re great for making a salsa to pair with those flour tortillas.\u003c/p>\n\u003cp>For Mexican food lovers accustomed to only eating corn tortillas, these homemade flour tortillas offer an entirely different taste experience: They’re larger and chewier, and have an extra richness thanks to the addition of fat. In many ways, flour tortillas in the Bay Area are now following a similar path that corn tortillas did during their renaissance, in the 2010s, when the improving quality of the masa available here made the way for tortillas that taste closer to the ones you find in Mexico.\u003c/p>\n\u003cfigure id=\"attachment_13961226\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961226\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press.jpg\" alt=\"Flattened tortilla dough on an industrial tortilla press.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Diana Miranda Benitez and her team can make about 200 tortillas in an hour, assembly line–style. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In the same way, the Bay Area’s emerging \u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/flour-tortillas-bay-area-xulo-semilla-mamacuca-17001425.php\">artisanal flour tortilla\u003c/a> scene is also driven by experimentation and the desire to recreate a taste of home. \u003ca href=\"https://sf.eater.com/2020/12/16/22177318/xulo-flour-tortillas-berkeley-pop-up-michael-de-la-torre\">Xulo\u003c/a> — a Berkeley-born pop-up whose flour tortillas are now sold at mainstream grocery stores like Berkeley Bowl— offers tortillas made with traditional manteca (pork fat), but also versions that swap it out for olive oil, duck fat and grass-fed butter. At East Oakland’s \u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/tacos-mama-cuca-oakland-19379525.php\">Tacos Mama Cuca\u003c/a>, the flour tortillas the chef uses to make her Sonoran-style tacos are a tether to her home and family.\u003c/p>\n\u003cp>Meanwhile, Miranda’s Tortillas appears to be the first business to bring these high-quality Sonoran flour tortillas to San Jose.\u003c/p>\n\u003cp>Many of Benitez’s customers are Sonoran immigrants who couldn’t find the tortillas they were used to back home. But the buzz around Miranda’s isn’t limited to people looking for a taste of nostalgia. “A lot of people who buy my tortillas are from Sonora,” says Benitez, “but I also get customers who are from other parts of Mexico and even other countries.” Local taquerias have also started buying her tortillas to use in their burritos.\u003c/p>\n\u003cp>Eventually, Benitez hopes to put a flour tortilla on everyone’s table. “I’m working on getting a trailer,” Benitez says. “In the future, I’d like for my tortillas to be sold in grocery stores.”\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ci>Miranda’s Tortillas is open Tuesday–Saturday from 10 a.m. to 7 p.m. Text 408-690-6565 or send a message on \u003c/i>\u003ca href=\"https://www.instagram.com/mirandas_tortillas_/\">\u003ci>Instagram\u003c/i>\u003c/a> t\u003ci>o place an order (and for the exact pickup location in San Jose)\u003c/i>\u003ci>. Tortillas are $8 per dozen.\u003c/i>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>In the United States, many Mexican food enthusiasts don’t consider flour tortillas to be as “authentic” as corn tortillas, \u003ca href=\"https://www.splendidtable.org/story/2018/04/19/in-defense-of-flour-tortillas-an-origin-story-with-gustavo-arellano\">arguing that they’re not a real part of the cuisine\u003c/a>. And it’s true that the mass-produced flour tortillas you find in a Crunchwrap Supreme or packaged at the grocery store tend to compromise everything in favor of shelf stability. They have the same texture and flavor profile as a sheet of paper.\u003c/p>\n\u003cp>But in the state of Sonora, in northern Mexico, flour tortillas are a centuries-long tradition. These handmade tortillas are both chewy and delicate, and they take on the subtle flavor of the fat used to make them.\u003c/p>\n\u003cp>When Diana Miranda Benitez moved from Ciudad Obregón, Sonora, to San Jose, she grew frustrated with the poor imitations sold at the local markets. “I couldn’t find a quality flour tortilla in the U.S.,” she says, “and I always had this idea of starting a tortilleria.” At the time, Benitez worked at a Jack in the Box while doing housekeeping gigs on the side. She learned how to make tortillas from her sister-in-law, who also introduced her to a man in the mechanical tortilla press industry. After some hesitation, she purchased an industrial-grade tortilla press from Sonora and started her business — \u003ca href=\"https://www.instagram.com/mirandas_tortillas_/\">Miranda’s Tortillas\u003c/a> — in 2022.\u003c/p>\n\u003cp>These days, Benitez and her team produce roughly 200 eight-inch tortillas per hour in assembly-line fashion. Benitez dances along to the rhythm of the machine, quickly swapping each newly flattened tortilla with a pre-portioned ball of dough. The raw tortilla is transferred to a hot comal and cooked on both sides until it’s covered in brown spots. Once it puffs up, it’s placed on a wire rack to cool. Miranda’s sells tortillas by the dozen, producing a minimum of 35 packs a day.\u003c/p>\n\u003cfigure id=\"attachment_13961225\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961225\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas.jpg\" alt=\"A stack of flour tortillas, blistered in spots.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Flour-Tortillas-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A stack of Miranda’s fresh flour tortillas, which are chewy and delicate, with a rich flavor from the addition of butter and shortening. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Every week, new customers find Benitez through Instagram and word of mouth. Her reputation? That she makes the best flour tortillas in the San Jose area.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Benitez is proud of her tortillas’ texture and their ability to maintain their quality over time. “Flour tortillas don’t get hard, and when you warm them up, it’s as if they’re freshly cooked,” she says. The tortillas are rich from the inclusion of both vegetable shortening and butter. They’re also pliable, so you can use them to make a burrito with a double scoop of rice and beans without worrying about tearing. To truly savor the tortillas’ flavor, gently reheat one on a comal — or in a nonstick pan — and enjoy it with some melted butter and a pinch of salt.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cspan style=\"color: #2b2b2b;font-weight: 400\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/span>For now, Benitez only sells the one size and style of flour tortilla. But she also provides a direct link to the flavors of Sonora in other ways. She sells ingredients imported from the region like machaca, a dehydrated shredded meat popular in the region. And she keeps a stock of what is considered to be the mother of all chiles — \u003ca href=\"https://www.bonappetit.com/story/what-are-chiltepin-chiles\">chiltepín\u003c/a>. The chiles are worth picking up because they’re rare in California, and they’re great for making a salsa to pair with those flour tortillas.\u003c/p>\n\u003cp>For Mexican food lovers accustomed to only eating corn tortillas, these homemade flour tortillas offer an entirely different taste experience: They’re larger and chewier, and have an extra richness thanks to the addition of fat. In many ways, flour tortillas in the Bay Area are now following a similar path that corn tortillas did during their renaissance, in the 2010s, when the improving quality of the masa available here made the way for tortillas that taste closer to the ones you find in Mexico.\u003c/p>\n\u003cfigure id=\"attachment_13961226\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13961226\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press.jpg\" alt=\"Flattened tortilla dough on an industrial tortilla press.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/07/Tortilla-Press-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Diana Miranda Benitez and her team can make about 200 tortillas in an hour, assembly line–style. \u003ccite>(Octavio Peña)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In the same way, the Bay Area’s emerging \u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/flour-tortillas-bay-area-xulo-semilla-mamacuca-17001425.php\">artisanal flour tortilla\u003c/a> scene is also driven by experimentation and the desire to recreate a taste of home. \u003ca href=\"https://sf.eater.com/2020/12/16/22177318/xulo-flour-tortillas-berkeley-pop-up-michael-de-la-torre\">Xulo\u003c/a> — a Berkeley-born pop-up whose flour tortillas are now sold at mainstream grocery stores like Berkeley Bowl— offers tortillas made with traditional manteca (pork fat), but also versions that swap it out for olive oil, duck fat and grass-fed butter. At East Oakland’s \u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/tacos-mama-cuca-oakland-19379525.php\">Tacos Mama Cuca\u003c/a>, the flour tortillas the chef uses to make her Sonoran-style tacos are a tether to her home and family.\u003c/p>\n\u003cp>Meanwhile, Miranda’s Tortillas appears to be the first business to bring these high-quality Sonoran flour tortillas to San Jose.\u003c/p>\n\u003cp>Many of Benitez’s customers are Sonoran immigrants who couldn’t find the tortillas they were used to back home. But the buzz around Miranda’s isn’t limited to people looking for a taste of nostalgia. “A lot of people who buy my tortillas are from Sonora,” says Benitez, “but I also get customers who are from other parts of Mexico and even other countries.” Local taquerias have also started buying her tortillas to use in their burritos.\u003c/p>\n\u003cp>Eventually, Benitez hopes to put a flour tortilla on everyone’s table. “I’m working on getting a trailer,” Benitez says. “In the future, I’d like for my tortillas to be sold in grocery stores.”\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ci>Miranda’s Tortillas is open Tuesday–Saturday from 10 a.m. to 7 p.m. Text 408-690-6565 or send a message on \u003c/i>\u003ca href=\"https://www.instagram.com/mirandas_tortillas_/\">\u003ci>Instagram\u003c/i>\u003c/a> t\u003ci>o place an order (and for the exact pickup location in San Jose)\u003c/i>\u003ci>. Tortillas are $8 per dozen.\u003c/i>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "San Jose’s Late-Night Boba Shop Is a One-of-a-Kind Experience",
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"content": "\u003cfigure id=\"attachment_13960436\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13960436\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1.jpg\" alt=\"Illustration: A gray-haired man proudly holds up two boba drinks while two customers scarf down a bowl of tiramisu.\" width=\"1920\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">San Jose’s Sweet Gelato Tea Lounge one of the Bay Area’s priciest — and most unique — boba shops. The owner, Tony, runs the place by sheer force of his personality.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/tag/the-midnight-diners\">\u003ci>The Midnight Diners\u003c/i>\u003c/a>\u003ci> is a regular collaboration between KQED food editor Luke Tsai and graphic novelist \u003c/i>\u003ca href=\"https://www.instagram.com/thiendog/?hl=en\">\u003ci>Thien Pham\u003c/i>\u003c/a>\u003ci>. Follow them each week as they explore the hot pot restaurants, taco carts and 24-hour casino buffets that make up the Bay Area’s after-hours dining scene.\u003c/i>\u003c/p>\n\u003cp>Before my first visit to San Jose’s \u003ca href=\"https://www.instagram.com/sweetgelatotealounge/\">Sweet Gelato Tea Lounge\u003c/a>, I had never gone out for boba past 11 o’clock — never even knew that was an option, really, when even boba shops in Taipei mostly call it a night by 8 p.m.\u003c/p>\n\u003cp>So when I walked into this little storefront in the Vietnam Town shopping complex on a recent Friday night, I had to take a minute to let it all soak in. The vibey lights bathing the shop in a dim neon purple. The groups of Asian Zoomers and younger Millennials lounging in leather booths. The pastel-hued digital menu board with its vaguely (and not-so-vaguely) inappropriate drink names: the Pop Her Cherry, the PMS (Please Make Sweet), the Don’t Be a Hater and, unbelievably, the Lil Pee Pee.\u003c/p>\n\u003cp>The shop is open until 2 a.m. every night, and yes, I do believe that was a red Porsche parked right out front.\u003c/p>\n\u003cp>When all was said and done, we’d paid $50 (!) for a dessert and two drinks, including one called the “Boba Virgin.” Was it worth it? Your mileage may vary, but at the end of a very, very long night, we couldn’t stop laughing at the ballsiness of the place, and how we’d just taken part in a truly only-in-San-Jose experience.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Indeed, few people embody the Vietnam Town mall’s boot-strappy, go-big-or-go-home ethic better than Sweet Gelato’s owner, who introduces himself as Tony. A trim, energetic older Vietnamese man with salt-and-pepper hair, Tony runs the shop by sheer force of his personality. As soon as we walk in, he pulls us over, gesturing toward the menu, and says, “Forget about this. It doesn’t matter. If you don’t like your drink, you don’t pay. Simple as that.”\u003c/p>\n\u003cp>Never mind that we’re already willing customers standing in line to order drinks. Tony holds up his phone to show us an article listing Sweet Gelato Tea Lounge as one of the top boba shops in San Jose. He pulls up the shop’s Yelp page. “Look at how many reviews,” he says. (There are \u003ca href=\"https://www.yelp.com/biz/sweet-gelato-tea-lounge-san-jose\">more than 2,000\u003c/a>, for what it’s worth.)\u003c/p>\n\u003cfigure id=\"attachment_13960437\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13960437\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2.jpg\" alt=\"Illustration: The brightly lit exterior of a boba shop called Sweet Gelato.\" width=\"1920\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The shop is open until 2 a.m. every night. \u003ccite>(Thien Pham)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>What Tony likes to do, it seems, is to play boba sommelier, insisting that we not waste our time perusing the menu and instead just let him pick out something we’ll like based on our preferences. Do we like smoothies? Milk teas? Something fruity? How do we feel about strawberries? What about dragon fruit?\u003c/p>\n\u003cp>For someone like me, who’s prone to analyzing a menu for upwards of 10 minutes to engineer the ideal order, giving up control in this way feels more than a little bit stressful. But Tony seems so fired up about the dragon fruit that I warm up to the idea. And that’s how I wind up ordering the Boba Virgin, a vaguely tropical concoction of dragon fruit, pomegranate, basil seeds and both popping boba and the regular tapioca-based variety.\u003c/p>\n\u003cp>Tony decides to narrate my first sip. “Look at his face,” he says with palpable excitement. “Look at his face!” The drink is a bit sweet for my taste and doesn’t have any \u003ca href=\"https://www.kqed.org/arts/13957666/best-boba-shops-bay-area-berkeley-cupertino-sf\">discernible tea flavor\u003c/a>, but I feel too bad about letting Tony down to do anything but nod enthusiastically.\u003c/p>\n\u003cp>We also order a durian smoothie with boba, which costs $18 all by itself, and I’ve never seen anyone make a smoothie with as much vigor as Tony, putting his whole back and shoulders into it as he stirs with a spatula.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cspan style=\"color: #2b2b2b;font-weight: 400\">[aside postID='arts_13959808,arts_13958466,arts_13957666']\u003c/span>\u003c/span>My biggest piece of advice? Don’t come to Sweet Gelato unprepared, or you’ll be steamrolled by the force of Tony’s charisma and salesmanship. This man could sell me any car in the used car lot. If he sold vacation packages, I’d wind up letting him send me anywhere in the world, via a mode of transportation of his own choosing. We asked one tentative question about the shop’s gelato and other dessert offerings, and before we knew what was happening, he’d taken out two spoons, offered us a taste of tiramisu, and closed the sale.\u003c/p>\n\u003cp>Were the drinks amazing enough to merit the highest prices I’ve ever encountered in a boba shop? I suppose that’s in the eye of the beholder. The durian smoothie was delicious, rich and super-buttery, and loaded with the fruit’s characteristically bold, pungent flavor. Like Tony promised, it was made with 100% \u003ca href=\"https://www.kqed.org/arts/13925835/durian-bay-area-love-letter-singaporean-culture\">real durian\u003c/a>, and it showed.\u003c/p>\n\u003cp>Really, though, I think the reason the shop has garnered such a cult following (and \u003ca href=\"https://www.yelp.com/biz/sweet-gelato-tea-lounge-san-jose\">near-perfect Yelp rating\u003c/a>) has more to do with the shop’s odd quirks and Tony’s unique style of hospitality. A piece of paper taped to the display case previews not new drinks but simply new drink \u003ci>names \u003c/i>that he’s planning to release in the future. (A sample: LIFE (Living It Fiercely Everyday)”) And, in its own way, the entire process of ordering a drink and watching Tony make it (and then watching him watch you drink it!) is a kind of show in and of itself.\u003c/p>\n\u003cp>I haven’t encountered anything else like it in 30-plus years of boba drinking.\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/sweetgelatotealounge/\">\u003ci>Sweet Gelato Tea Lounge\u003c/i>\u003c/a>\u003ci> is open 5 p.m.–2 a.m. daily at 972 Green St. Unit 7084 in San Jose. \u003c/i>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_13960436\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13960436\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1.jpg\" alt=\"Illustration: A gray-haired man proudly holds up two boba drinks while two customers scarf down a bowl of tiramisu.\" width=\"1920\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEET-GELATO-1-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">San Jose’s Sweet Gelato Tea Lounge one of the Bay Area’s priciest — and most unique — boba shops. The owner, Tony, runs the place by sheer force of his personality.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/tag/the-midnight-diners\">\u003ci>The Midnight Diners\u003c/i>\u003c/a>\u003ci> is a regular collaboration between KQED food editor Luke Tsai and graphic novelist \u003c/i>\u003ca href=\"https://www.instagram.com/thiendog/?hl=en\">\u003ci>Thien Pham\u003c/i>\u003c/a>\u003ci>. Follow them each week as they explore the hot pot restaurants, taco carts and 24-hour casino buffets that make up the Bay Area’s after-hours dining scene.\u003c/i>\u003c/p>\n\u003cp>Before my first visit to San Jose’s \u003ca href=\"https://www.instagram.com/sweetgelatotealounge/\">Sweet Gelato Tea Lounge\u003c/a>, I had never gone out for boba past 11 o’clock — never even knew that was an option, really, when even boba shops in Taipei mostly call it a night by 8 p.m.\u003c/p>\n\u003cp>So when I walked into this little storefront in the Vietnam Town shopping complex on a recent Friday night, I had to take a minute to let it all soak in. The vibey lights bathing the shop in a dim neon purple. The groups of Asian Zoomers and younger Millennials lounging in leather booths. The pastel-hued digital menu board with its vaguely (and not-so-vaguely) inappropriate drink names: the Pop Her Cherry, the PMS (Please Make Sweet), the Don’t Be a Hater and, unbelievably, the Lil Pee Pee.\u003c/p>\n\u003cp>The shop is open until 2 a.m. every night, and yes, I do believe that was a red Porsche parked right out front.\u003c/p>\n\u003cp>When all was said and done, we’d paid $50 (!) for a dessert and two drinks, including one called the “Boba Virgin.” Was it worth it? Your mileage may vary, but at the end of a very, very long night, we couldn’t stop laughing at the ballsiness of the place, and how we’d just taken part in a truly only-in-San-Jose experience.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Indeed, few people embody the Vietnam Town mall’s boot-strappy, go-big-or-go-home ethic better than Sweet Gelato’s owner, who introduces himself as Tony. A trim, energetic older Vietnamese man with salt-and-pepper hair, Tony runs the shop by sheer force of his personality. As soon as we walk in, he pulls us over, gesturing toward the menu, and says, “Forget about this. It doesn’t matter. If you don’t like your drink, you don’t pay. Simple as that.”\u003c/p>\n\u003cp>Never mind that we’re already willing customers standing in line to order drinks. Tony holds up his phone to show us an article listing Sweet Gelato Tea Lounge as one of the top boba shops in San Jose. He pulls up the shop’s Yelp page. “Look at how many reviews,” he says. (There are \u003ca href=\"https://www.yelp.com/biz/sweet-gelato-tea-lounge-san-jose\">more than 2,000\u003c/a>, for what it’s worth.)\u003c/p>\n\u003cfigure id=\"attachment_13960437\" class=\"wp-caption alignnone\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13960437\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2.jpg\" alt=\"Illustration: The brightly lit exterior of a boba shop called Sweet Gelato.\" width=\"1920\" height=\"1920\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/06/SWEEY-GELATO-2-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The shop is open until 2 a.m. every night. \u003ccite>(Thien Pham)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>What Tony likes to do, it seems, is to play boba sommelier, insisting that we not waste our time perusing the menu and instead just let him pick out something we’ll like based on our preferences. Do we like smoothies? Milk teas? Something fruity? How do we feel about strawberries? What about dragon fruit?\u003c/p>\n\u003cp>For someone like me, who’s prone to analyzing a menu for upwards of 10 minutes to engineer the ideal order, giving up control in this way feels more than a little bit stressful. But Tony seems so fired up about the dragon fruit that I warm up to the idea. And that’s how I wind up ordering the Boba Virgin, a vaguely tropical concoction of dragon fruit, pomegranate, basil seeds and both popping boba and the regular tapioca-based variety.\u003c/p>\n\u003cp>Tony decides to narrate my first sip. “Look at his face,” he says with palpable excitement. “Look at his face!” The drink is a bit sweet for my taste and doesn’t have any \u003ca href=\"https://www.kqed.org/arts/13957666/best-boba-shops-bay-area-berkeley-cupertino-sf\">discernible tea flavor\u003c/a>, but I feel too bad about letting Tony down to do anything but nod enthusiastically.\u003c/p>\n\u003cp>We also order a durian smoothie with boba, which costs $18 all by itself, and I’ve never seen anyone make a smoothie with as much vigor as Tony, putting his whole back and shoulders into it as he stirs with a spatula.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cspan style=\"color: #2b2b2b;font-weight: 400\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/span>My biggest piece of advice? Don’t come to Sweet Gelato unprepared, or you’ll be steamrolled by the force of Tony’s charisma and salesmanship. This man could sell me any car in the used car lot. If he sold vacation packages, I’d wind up letting him send me anywhere in the world, via a mode of transportation of his own choosing. We asked one tentative question about the shop’s gelato and other dessert offerings, and before we knew what was happening, he’d taken out two spoons, offered us a taste of tiramisu, and closed the sale.\u003c/p>\n\u003cp>Were the drinks amazing enough to merit the highest prices I’ve ever encountered in a boba shop? I suppose that’s in the eye of the beholder. The durian smoothie was delicious, rich and super-buttery, and loaded with the fruit’s characteristically bold, pungent flavor. Like Tony promised, it was made with 100% \u003ca href=\"https://www.kqed.org/arts/13925835/durian-bay-area-love-letter-singaporean-culture\">real durian\u003c/a>, and it showed.\u003c/p>\n\u003cp>Really, though, I think the reason the shop has garnered such a cult following (and \u003ca href=\"https://www.yelp.com/biz/sweet-gelato-tea-lounge-san-jose\">near-perfect Yelp rating\u003c/a>) has more to do with the shop’s odd quirks and Tony’s unique style of hospitality. A piece of paper taped to the display case previews not new drinks but simply new drink \u003ci>names \u003c/i>that he’s planning to release in the future. (A sample: LIFE (Living It Fiercely Everyday)”) And, in its own way, the entire process of ordering a drink and watching Tony make it (and then watching him watch you drink it!) is a kind of show in and of itself.\u003c/p>\n\u003cp>I haven’t encountered anything else like it in 30-plus years of boba drinking.\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/sweetgelatotealounge/\">\u003ci>Sweet Gelato Tea Lounge\u003c/i>\u003c/a>\u003ci> is open 5 p.m.–2 a.m. daily at 972 Green St. Unit 7084 in San Jose. \u003c/i>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>A lot of Bay Area salsa nights feature DJs spinning the classics by Celia Cruz and Willie Colón, so it’s a rare treat to see not one but three high-caliber ensembles playing both traditional and original music. On June 21, the art space MACLA (Movimiento de Arte y Cultura Latino Americana) and San Jose Jazz are hosting a free event with just that: \u003ca href=\"https://sanjosejazz.org/events/dia-de-san-juan/\">Día de San Juan Salsa Fest\u003c/a>, a celebration of Puerto Rican culture in downtown San Jose.\u003c/p>\n\u003cp>The family-friendly festival features long-running ensembles that expertly combine African and Indigenous rhythms: Latin Rhythm Boys, Orquesta Taino and La Mixta Criolla, with additional support from DJ Leydis. Parque de los Pobladores, a small park nestled between MACLA, the Institute of Contemporary Art and San Jose Museum of Quilts & Textiles, will become a dance floor when these acts perform from 5–10 p.m.\u003c/p>\n\u003cp>Día de San Juan Salsa Fest also promises family-friendly activities, dance lessons and Caribbean food.\u003c/p>\n\u003cp>It isn’t the only salsa offering coming up in San Jose this month. On June 10–14, the \u003ca href=\"https://queerafrolatindancefestival.com/\">Queer Afro Latin Dance Festival\u003c/a> arrives in San Jose, offering 60 gender-inclusive dance workshops in salsa and a variety of other genres, plus performances, discussions, dance parties and live salsa from Choco Orta and bachata from Johnny Sky. Unlike the Día de San Juan Salsa Fest, the Queer Afro Latin Dance Festival is ticketed, with pay-per-event options as well as festival passes for the entire week.\u003c/p>\n\u003cp>Whether you’re a dancer or head-nodding wallflower, there’s something to appreciate for Caribbean music lovers of all kinds during this wealth of cultural offerings in the South Bay.\u003c/p>\n\u003chr>\n\u003cp>\u003cem>\u003ca href=\"https://sanjosejazz.org/events/dia-de-san-juan/\">Día de San Juan Salsa Fest\u003c/a> takes place in Parque de los Pobladores in San Jose on June 21, 5–10 p.m. Free.\u003c/em>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>\u003ca href=\"https://queerafrolatindancefestival.com/tickets\">The Queer Afro Latin Dance Festival\u003c/a> takes place June 10–14. Dance workshops start at $25; concert tickets start at $75.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A lot of Bay Area salsa nights feature DJs spinning the classics by Celia Cruz and Willie Colón, so it’s a rare treat to see not one but three high-caliber ensembles playing both traditional and original music. On June 21, the art space MACLA (Movimiento de Arte y Cultura Latino Americana) and San Jose Jazz are hosting a free event with just that: \u003ca href=\"https://sanjosejazz.org/events/dia-de-san-juan/\">Día de San Juan Salsa Fest\u003c/a>, a celebration of Puerto Rican culture in downtown San Jose.\u003c/p>\n\u003cp>The family-friendly festival features long-running ensembles that expertly combine African and Indigenous rhythms: Latin Rhythm Boys, Orquesta Taino and La Mixta Criolla, with additional support from DJ Leydis. Parque de los Pobladores, a small park nestled between MACLA, the Institute of Contemporary Art and San Jose Museum of Quilts & Textiles, will become a dance floor when these acts perform from 5–10 p.m.\u003c/p>\n\u003cp>Día de San Juan Salsa Fest also promises family-friendly activities, dance lessons and Caribbean food.\u003c/p>\n\u003cp>It isn’t the only salsa offering coming up in San Jose this month. On June 10–14, the \u003ca href=\"https://queerafrolatindancefestival.com/\">Queer Afro Latin Dance Festival\u003c/a> arrives in San Jose, offering 60 gender-inclusive dance workshops in salsa and a variety of other genres, plus performances, discussions, dance parties and live salsa from Choco Orta and bachata from Johnny Sky. Unlike the Día de San Juan Salsa Fest, the Queer Afro Latin Dance Festival is ticketed, with pay-per-event options as well as festival passes for the entire week.\u003c/p>\n\u003cp>Whether you’re a dancer or head-nodding wallflower, there’s something to appreciate for Caribbean music lovers of all kinds during this wealth of cultural offerings in the South Bay.\u003c/p>\n\u003chr>\n\u003cp>\u003cem>\u003ca href=\"https://sanjosejazz.org/events/dia-de-san-juan/\">Día de San Juan Salsa Fest\u003c/a> takes place in Parque de los Pobladores in San Jose on June 21, 5–10 p.m. Free.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "This Wildly Popular IG Account Is Throwing a Huge Latin Music Festival in San Jose",
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"content": "\u003cp>\u003cstrong>\u003ci>\u003ca href=\"https://www.kqed.org/hellahungry\">¡Hella Hungry!\u003c/a> is a series of interviews with Bay Area foodmakers exploring the region’s culinary innovations through the mouth of a first-generation local.\u003c/i>\u003c/strong>\u003c/p>\n\u003cp>South Almaden Avenue is a long stretch of pavement that runs through a scrappy, historic neighborhood on the southern edge of San Jose’s downtown. It’s the kind of barrio you can visit at any hour to find some of the Bay Area’s most homey tacos while vatos circle the block on bicycles and inside minivans. It’s also where you’ll find\u003ca href=\"https://www.instagram.com/rosarios_tacos/?hl=en\"> Rosario’s Tacos\u003c/a>, a no-frills taqueria that started inside a garage before moving to its current brick-and-mortar location in 2022.\u003c/p>\n\u003cp>The gregarious owner, Joe, is an embodiment of San Jose’s low-riding Chicano spirit — a proud father with a full-bellied laugh and cynical sense of humor who refuses to give up on his community. The restaurant is named after his late mother, Rosario, whose recipes Joe has adapted to create the restaurant’s beloved quesabirria — a red-drenched behemoth of a taco, dripping with consomme, birria, cheese and (if desired) plump, succulent shrimp.\u003c/p>\n\u003cp>Rosario’s generous portion sizes and undiluted hometown pride are what attract one of Shark City’s biggest foodies:\u003ca href=\"https://www.instagram.com/chrisillmatic/?hl=en\"> Chris Villa\u003c/a>. As the face of\u003ca href=\"https://www.instagram.com/sanjosefoos/?hl=en\"> San Jose Foos\u003c/a> — the 408’s most culturally influential social media empire, with over 226,000 followers on Instagram — Villa has been going to Rosario’s for years and chose it as our rendezvous point on a sunny South Bay afternoon.\u003c/p>\n\u003cfigure id=\"attachment_13958803\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958803\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-scaled.jpg\" alt=\"a table of tacos and flyers for a music festival\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">San Jose Foos is helping to coordinate the city’s first-ever Latin house music festival at Discovery Meadow Park on June 15. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Though not food-specific, the page — which Villa co-facilitates with \u003ca href=\"https://www.metrosiliconvalley.com/san-jose-foos-become-a-much-needed-voice-for-san-jose-culture/\">San Jose Foos founder, Jorge Anthony Gomez\u003c/a> — uplifts a variety of San Jose-owned businesses like Rosario’s. Their popular, insider-y memes and videos highlight small, family-run, genuinely under-appreciated and off-the-radar locales that otherwise go unnoticed by the Bay Area mainstream. Villa has been involved with the account for four years and recently left his job at Apple to pursue his creativity full-time.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>In their biggest effort to continue building the city’s cultural profile, San Jose Foos are launching a new music festival: \u003ca href=\"https://www.instagram.com/p/C7AhHO0Pucw/?hl=en\">Taraka\u003c/a>. Headlined by\u003ca href=\"https://www.instagram.com/gordoszn/?hl=en\"> Nicaraguan super producer and DJ, Gordo\u003c/a>, and featuring a cast of eleven Latin American house music DJs, the festival will be the only one of its kind in the region (\u003ca href=\"https://www.kqed.org/arts/13865311/how-sonido-clash-music-fest-became-a-hub-for-forward-thinking-latinx-sounds\">Sonido Clash, the alternative Latinx music festival\u003c/a> that was once held in San Jose, has been discontinued since the pandemic).\u003c/p>\n\u003cp>After ordering close to 20 tacos — which we divvied up, each taking home leftovers — Villa and I ate ourselves into a peaceful state of higher consciousness while chatting about Silicon Valley’s joys, complexities and upcoming food and music takeover.\u003c/p>\n\u003cp>\u003ci>This interview has been edited for length and clarity.\u003c/i>\u003c/p>\n\u003cp style=\"text-align: center\">\u003ci>********\u003c/i>\u003c/p>\n\u003cfigure id=\"attachment_13958806\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958806\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-scaled.jpg\" alt=\"birria tacos on a grill at a taqueria\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">The quesabirria tacos are a main attraction at Rosario’s. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Alan Chazaro: You chose this spot as our meeting point. What does Rosario’s Tacos mean to you? [mariachi music blares in the background]\u003c/b>\u003c/p>\n\u003cp>\u003cb>Chris Villa: \u003c/b>I’ve known about this spot for the longest. It’s a San Jose staple. It’s one of those spots that everyone in San Jose goes to. I’ve built a rapport with Joe [the owner] because of what he does and what he has contributed to the community. He has a presence here. And the food is delicious. This isn’t a gentrified spot, but you’ll still see every culture here. A group of Indian foodies recently made a video. That’s really cool to see. And Joe doesn’t want to go anywhere. He wants to stay right here in San Jose. That gives people a sense of pride. You can’t hate on that, you know?\u003c/p>\n\u003cp>\u003cb>I feel that. Have you eaten the Godzilla Taco here? The menu says it’s a 14-inch quesabirria taco. It crossed my mind.\u003c/b>\u003c/p>\n\u003cp>Yeah, I have. I can’t finish it [laughs].\u003c/p>\n\u003cfigure id=\"attachment_13958804\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-scaled.jpg\" alt=\"a kitchen cook prepares meat for birria tacos\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Rosario’s Tacos uses family recipes from the owner’s late mother, Rosario, to make some of the best quesabirria in San Jose. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>There are a lot of solid taquerias in this area. I remember eating around here when I was a teenager, and a group of gang members got out of their car and approached the people I was with because of some of the colors they were wearing. But the tacos were so damn good that I kept coming back. Did you grow up in this part of the city?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13958336,arts_13958466,arts_13920483']\u003c/span>I grew up on the south side of San Jose. We used to stay away from this area growing up because of what it is, you know [laughs]. Where I lived was like the opposite gang, but I wasn’t affiliated or anything like that. Before all the Instagram stuff, I’ve always been cool with everyone. Just going out and saying what’s up to all the homies. That’s just the Bay.\u003c/p>\n\u003cp>\u003cb>How did you start working with San Jose Foos, and what’s your involvement?\u003c/b>\u003c/p>\n\u003cp>I partnered with my homie, Anthony [Gomez]. He’s the one who started it; I’m considered the face of it, and I’m in some of the videos. I also help with scheduling, shooting, editing and stuff like that as much as needed. I started a few years ago right after COVID [emerged] in 2020. After all that was going on, that’s when I jumped on board, and I was like, hey, you know, it’s a lot of fighting hate with hate. We wanted to make it a love thing. Support our community. Support local businesses however we can. We were at maybe 10,000 followers at the time, and it still made a difference. And from then it blew up from just telling people to check out this spot, go look at this artist, sharing San Jose staples that you got to know. It became more about that. Local history, culture.\u003c/p>\n\u003cfigure id=\"attachment_13958805\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-scaled.jpg\" alt=\"a mural that reads "Rosario's Tacos San Jose" inside a taqueria\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A mural inside the taqueria reflects the owner’s hometown Chicano pride. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Is that cultural representation something you think San Jose was lacking at the time — or is maybe still lacking?\u003c/b>\u003c/p>\n\u003cp>It was missing for the longest. San Jose hasn’t always been shown the same love as San Francisco and Oakland. We wanted to pivot and put San Jose on the map in different ways. That was the goal. We want to make people laugh, too [laughs]. This is my favorite horchata in San Jose, by the way [sips horchata].\u003c/p>\n\u003cp>\u003cb>You’re helping launch a new festival in San Jose. That’s a big deal. How’s that going?\u003c/b>\u003c/p>\n\u003cp>It’s huge. The first of its kind here in San Jose. They’re going to start building the stage. We’ve always wanted to do something big, festival wise. We’ve been mapping things out. Gordo is a dope artist. I’ve always been a fan of his, so when I heard we’re bringing him out I was like yo, that’s crazy.\u003c/p>\n\u003cfigure id=\"attachment_13958808\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958808\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-scaled.jpg\" alt=\"a journalist eating a taco\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">KQED food journalist Alan Chazaro listens in as Chris Villa talks about San Jose’s cultural riches. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What’s your role in the festival?\u003c/b>\u003c/p>\n\u003cp>I’m helping facilitate, mainly with the vendors. Making sure everyone’s good. I’ve been running around, wearing a few hats. It’ll all be at Discovery Meadows [the park outside the Children’s Discovery Museum of San Jose]. We have a friend who organizes events, and they’re really good at putting things together and getting the permits and things like that, so they took care of all that. We’ve done events before, but not this size. It’s gonna be good. It’s a large event being held in San Jose at a venue that not many people know about. The last big event that happened there was with Logic. He held a free event there. Hella random.\u003c/p>\n\u003cp>\u003cb>Who’s going to be there?\u003c/b>\u003c/p>\n\u003cp>Live DJs will be going on from 2 to 9 on one stage. Gordo, Lee Foss, Malóne, Maneki. Nico Crespo from San Jose. He’s actually my best friend’s cousin and he’s been doing it big in the house and techno scene. It’s 11 Latin American house music DJs in total.\u003ca href=\"https://www.instagram.com/brownnproudla/?hl=en\"> Brown N Proud\u003c/a> LA is doing an SJ collab. He’s a clothing guy; [the clothing brand] Foos Gone Wild has partnered up with him before. But it’s mostly San Jose people:\u003ca href=\"https://www.instagram.com/shrimpn_aint_eazy/?hl=en\"> Shrimpin Ain’t Eazy\u003c/a>, \u003ca href=\"https://www.instagram.com/popupsj/?hl=en\">Pop Up SJ\u003c/a>, \u003ca href=\"https://www.instagram.com/mrshrimpsj/\">Mr. Shrimp\u003c/a>. Food trucks, thrifters, clothing brands. Our own stuff.\u003c/p>\n\u003cfigure id=\"attachment_13958809\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958809\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-scaled.jpg\" alt=\"three people sit in front of a taqueria during lunch\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Chris Vilal (left), Alan Chazaro (center) and Rosario’s Tacos owner, Joe (right), discuss San Jose’s artistic community. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What’s your philosophy on what San Jose could be doing better moving forward?\u003c/b>\u003c/p>\n\u003cp>The biggest thing I see in San Jose is people fighting against each other, making everything a competition. [San Jose Foos] never saw it that way. We want to partner up with whoever wants to make a difference, big or small. Artists, photographers, any of that. One of the organizations we help out is\u003ca href=\"https://www.instagram.com/adopt_my_block/?hl=en\"> Adopt My Block\u003c/a>. They’re about adopting dogs, sheltering dogs. We reached out to them. It’s run by\u003ca href=\"https://www.kqed.org/arts/13839650/on-3rtys-veteran-san-jose-battle-rapper-dirtbag-dan-reveals-his-introspective-side\"> Dirtbag Dan\u003c/a>, one of [San Jose’s] old school battle rappers. We want to show that love to our city.\u003c/p>\n\u003chr>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>‘Taraka with Gordo’ will take place at Discovery Meadow Park (180 Woz Way, San Jose) on Sat., June 15 from 2 to 9 p.m. Tickets available \u003ca href=\"https://www.eventbrite.com/e/taraka-san-jose-w-gordo-more-tba-tickets-891379388747?aff=aff0bandsintown&comeFrom=2500&artist_event_id=1031776474&bit_userid=%24%7Buser_id%7D&appId=onaqfvagbja_jro\">here\u003c/a>. \u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>\u003ci>\u003ca href=\"https://www.kqed.org/hellahungry\">¡Hella Hungry!\u003c/a> is a series of interviews with Bay Area foodmakers exploring the region’s culinary innovations through the mouth of a first-generation local.\u003c/i>\u003c/strong>\u003c/p>\n\u003cp>South Almaden Avenue is a long stretch of pavement that runs through a scrappy, historic neighborhood on the southern edge of San Jose’s downtown. It’s the kind of barrio you can visit at any hour to find some of the Bay Area’s most homey tacos while vatos circle the block on bicycles and inside minivans. It’s also where you’ll find\u003ca href=\"https://www.instagram.com/rosarios_tacos/?hl=en\"> Rosario’s Tacos\u003c/a>, a no-frills taqueria that started inside a garage before moving to its current brick-and-mortar location in 2022.\u003c/p>\n\u003cp>The gregarious owner, Joe, is an embodiment of San Jose’s low-riding Chicano spirit — a proud father with a full-bellied laugh and cynical sense of humor who refuses to give up on his community. The restaurant is named after his late mother, Rosario, whose recipes Joe has adapted to create the restaurant’s beloved quesabirria — a red-drenched behemoth of a taco, dripping with consomme, birria, cheese and (if desired) plump, succulent shrimp.\u003c/p>\n\u003cp>Rosario’s generous portion sizes and undiluted hometown pride are what attract one of Shark City’s biggest foodies:\u003ca href=\"https://www.instagram.com/chrisillmatic/?hl=en\"> Chris Villa\u003c/a>. As the face of\u003ca href=\"https://www.instagram.com/sanjosefoos/?hl=en\"> San Jose Foos\u003c/a> — the 408’s most culturally influential social media empire, with over 226,000 followers on Instagram — Villa has been going to Rosario’s for years and chose it as our rendezvous point on a sunny South Bay afternoon.\u003c/p>\n\u003cfigure id=\"attachment_13958803\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958803\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-scaled.jpg\" alt=\"a table of tacos and flyers for a music festival\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-35-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">San Jose Foos is helping to coordinate the city’s first-ever Latin house music festival at Discovery Meadow Park on June 15. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Though not food-specific, the page — which Villa co-facilitates with \u003ca href=\"https://www.metrosiliconvalley.com/san-jose-foos-become-a-much-needed-voice-for-san-jose-culture/\">San Jose Foos founder, Jorge Anthony Gomez\u003c/a> — uplifts a variety of San Jose-owned businesses like Rosario’s. Their popular, insider-y memes and videos highlight small, family-run, genuinely under-appreciated and off-the-radar locales that otherwise go unnoticed by the Bay Area mainstream. Villa has been involved with the account for four years and recently left his job at Apple to pursue his creativity full-time.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>In their biggest effort to continue building the city’s cultural profile, San Jose Foos are launching a new music festival: \u003ca href=\"https://www.instagram.com/p/C7AhHO0Pucw/?hl=en\">Taraka\u003c/a>. Headlined by\u003ca href=\"https://www.instagram.com/gordoszn/?hl=en\"> Nicaraguan super producer and DJ, Gordo\u003c/a>, and featuring a cast of eleven Latin American house music DJs, the festival will be the only one of its kind in the region (\u003ca href=\"https://www.kqed.org/arts/13865311/how-sonido-clash-music-fest-became-a-hub-for-forward-thinking-latinx-sounds\">Sonido Clash, the alternative Latinx music festival\u003c/a> that was once held in San Jose, has been discontinued since the pandemic).\u003c/p>\n\u003cp>After ordering close to 20 tacos — which we divvied up, each taking home leftovers — Villa and I ate ourselves into a peaceful state of higher consciousness while chatting about Silicon Valley’s joys, complexities and upcoming food and music takeover.\u003c/p>\n\u003cp>\u003ci>This interview has been edited for length and clarity.\u003c/i>\u003c/p>\n\u003cp style=\"text-align: center\">\u003ci>********\u003c/i>\u003c/p>\n\u003cfigure id=\"attachment_13958806\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958806\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-scaled.jpg\" alt=\"birria tacos on a grill at a taqueria\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-14-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">The quesabirria tacos are a main attraction at Rosario’s. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Alan Chazaro: You chose this spot as our meeting point. What does Rosario’s Tacos mean to you? [mariachi music blares in the background]\u003c/b>\u003c/p>\n\u003cp>\u003cb>Chris Villa: \u003c/b>I’ve known about this spot for the longest. It’s a San Jose staple. It’s one of those spots that everyone in San Jose goes to. I’ve built a rapport with Joe [the owner] because of what he does and what he has contributed to the community. He has a presence here. And the food is delicious. This isn’t a gentrified spot, but you’ll still see every culture here. A group of Indian foodies recently made a video. That’s really cool to see. And Joe doesn’t want to go anywhere. He wants to stay right here in San Jose. That gives people a sense of pride. You can’t hate on that, you know?\u003c/p>\n\u003cp>\u003cb>I feel that. Have you eaten the Godzilla Taco here? The menu says it’s a 14-inch quesabirria taco. It crossed my mind.\u003c/b>\u003c/p>\n\u003cp>Yeah, I have. I can’t finish it [laughs].\u003c/p>\n\u003cfigure id=\"attachment_13958804\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-scaled.jpg\" alt=\"a kitchen cook prepares meat for birria tacos\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-4-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Rosario’s Tacos uses family recipes from the owner’s late mother, Rosario, to make some of the best quesabirria in San Jose. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>There are a lot of solid taquerias in this area. I remember eating around here when I was a teenager, and a group of gang members got out of their car and approached the people I was with because of some of the colors they were wearing. But the tacos were so damn good that I kept coming back. Did you grow up in this part of the city?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>I grew up on the south side of San Jose. We used to stay away from this area growing up because of what it is, you know [laughs]. Where I lived was like the opposite gang, but I wasn’t affiliated or anything like that. Before all the Instagram stuff, I’ve always been cool with everyone. Just going out and saying what’s up to all the homies. That’s just the Bay.\u003c/p>\n\u003cp>\u003cb>How did you start working with San Jose Foos, and what’s your involvement?\u003c/b>\u003c/p>\n\u003cp>I partnered with my homie, Anthony [Gomez]. He’s the one who started it; I’m considered the face of it, and I’m in some of the videos. I also help with scheduling, shooting, editing and stuff like that as much as needed. I started a few years ago right after COVID [emerged] in 2020. After all that was going on, that’s when I jumped on board, and I was like, hey, you know, it’s a lot of fighting hate with hate. We wanted to make it a love thing. Support our community. Support local businesses however we can. We were at maybe 10,000 followers at the time, and it still made a difference. And from then it blew up from just telling people to check out this spot, go look at this artist, sharing San Jose staples that you got to know. It became more about that. Local history, culture.\u003c/p>\n\u003cfigure id=\"attachment_13958805\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-scaled.jpg\" alt=\"a mural that reads "Rosario's Tacos San Jose" inside a taqueria\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-2-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A mural inside the taqueria reflects the owner’s hometown Chicano pride. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>Is that cultural representation something you think San Jose was lacking at the time — or is maybe still lacking?\u003c/b>\u003c/p>\n\u003cp>It was missing for the longest. San Jose hasn’t always been shown the same love as San Francisco and Oakland. We wanted to pivot and put San Jose on the map in different ways. That was the goal. We want to make people laugh, too [laughs]. This is my favorite horchata in San Jose, by the way [sips horchata].\u003c/p>\n\u003cp>\u003cb>You’re helping launch a new festival in San Jose. That’s a big deal. How’s that going?\u003c/b>\u003c/p>\n\u003cp>It’s huge. The first of its kind here in San Jose. They’re going to start building the stage. We’ve always wanted to do something big, festival wise. We’ve been mapping things out. Gordo is a dope artist. I’ve always been a fan of his, so when I heard we’re bringing him out I was like yo, that’s crazy.\u003c/p>\n\u003cfigure id=\"attachment_13958808\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958808\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-scaled.jpg\" alt=\"a journalist eating a taco\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-26-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">KQED food journalist Alan Chazaro listens in as Chris Villa talks about San Jose’s cultural riches. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What’s your role in the festival?\u003c/b>\u003c/p>\n\u003cp>I’m helping facilitate, mainly with the vendors. Making sure everyone’s good. I’ve been running around, wearing a few hats. It’ll all be at Discovery Meadows [the park outside the Children’s Discovery Museum of San Jose]. We have a friend who organizes events, and they’re really good at putting things together and getting the permits and things like that, so they took care of all that. We’ve done events before, but not this size. It’s gonna be good. It’s a large event being held in San Jose at a venue that not many people know about. The last big event that happened there was with Logic. He held a free event there. Hella random.\u003c/p>\n\u003cp>\u003cb>Who’s going to be there?\u003c/b>\u003c/p>\n\u003cp>Live DJs will be going on from 2 to 9 on one stage. Gordo, Lee Foss, Malóne, Maneki. Nico Crespo from San Jose. He’s actually my best friend’s cousin and he’s been doing it big in the house and techno scene. It’s 11 Latin American house music DJs in total.\u003ca href=\"https://www.instagram.com/brownnproudla/?hl=en\"> Brown N Proud\u003c/a> LA is doing an SJ collab. He’s a clothing guy; [the clothing brand] Foos Gone Wild has partnered up with him before. But it’s mostly San Jose people:\u003ca href=\"https://www.instagram.com/shrimpn_aint_eazy/?hl=en\"> Shrimpin Ain’t Eazy\u003c/a>, \u003ca href=\"https://www.instagram.com/popupsj/?hl=en\">Pop Up SJ\u003c/a>, \u003ca href=\"https://www.instagram.com/mrshrimpsj/\">Mr. Shrimp\u003c/a>. Food trucks, thrifters, clothing brands. Our own stuff.\u003c/p>\n\u003cfigure id=\"attachment_13958809\" class=\"wp-caption alignnone\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13958809\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-scaled.jpg\" alt=\"three people sit in front of a taqueria during lunch\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/05/TacoTalkWAlanChris-37-1920x1280.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">Chris Vilal (left), Alan Chazaro (center) and Rosario’s Tacos owner, Joe (right), discuss San Jose’s artistic community. \u003ccite>(@alexknowbody)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What’s your philosophy on what San Jose could be doing better moving forward?\u003c/b>\u003c/p>\n\u003cp>The biggest thing I see in San Jose is people fighting against each other, making everything a competition. [San Jose Foos] never saw it that way. We want to partner up with whoever wants to make a difference, big or small. Artists, photographers, any of that. One of the organizations we help out is\u003ca href=\"https://www.instagram.com/adopt_my_block/?hl=en\"> Adopt My Block\u003c/a>. They’re about adopting dogs, sheltering dogs. We reached out to them. It’s run by\u003ca href=\"https://www.kqed.org/arts/13839650/on-3rtys-veteran-san-jose-battle-rapper-dirtbag-dan-reveals-his-introspective-side\"> Dirtbag Dan\u003c/a>, one of [San Jose’s] old school battle rappers. We want to show that love to our city.\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>‘Taraka with Gordo’ will take place at Discovery Meadow Park (180 Woz Way, San Jose) on Sat., June 15 from 2 to 9 p.m. Tickets available \u003ca href=\"https://www.eventbrite.com/e/taraka-san-jose-w-gordo-more-tba-tickets-891379388747?aff=aff0bandsintown&comeFrom=2500&artist_event_id=1031776474&bit_userid=%24%7Buser_id%7D&appId=onaqfvagbja_jro\">here\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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},
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"id": "city-arts",
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"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
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"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
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"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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}
},
"closealltabs": {
"id": "closealltabs",
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"officialWebsiteLink": "/podcasts/closealltabs",
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"order": 1
},
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"source": "Commonwealth Club of California"
},
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
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"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"meta": {
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"source": "WNYC"
},
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
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},
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"id": "fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"hidden-brain": {
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
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"source": "NPR"
},
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"how-i-built-this": {
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"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
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"airtime": "SUN 7:30pm-8pm",
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"link": "/radio/program/how-i-built-this",
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"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"order": 15
},
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/jerrybrown",
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"order": 18
},
"link": "/podcasts/jerrybrown",
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},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
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},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"meta": {
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"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
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"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/onourwatch",
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"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
"meta": {
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"source": "wnyc"
},
"link": "/radio/program/on-the-media",
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"tuneIn": "https://tunein.com/radio/On-the-Media-p69/",
"rss": "http://feeds.wnyc.org/onthemedia"
}
},
"pbs-newshour": {
"id": "pbs-newshour",
"title": "PBS NewsHour",
"info": "Analysis, background reports and updates from the PBS NewsHour putting today's news in context.",
"airtime": "MON-FRI 3pm-4pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.pbs.org/newshour/",
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},
"link": "/radio/program/pbs-newshour",
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"apple": "https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2",
"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
"rss": "https://www.pbs.org/newshour/feeds/rss/podcasts/show"
}
},
"perspectives": {
"id": "perspectives",
"title": "Perspectives",
"tagline": "KQED's series of daily listener commentaries since 1991",
"info": "KQED's series of daily listener commentaries since 1991.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/01/Perspectives_Tile_Final.jpg",
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"officialWebsiteLink": "/perspectives/",
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"source": "kqed",
"order": 14
},
"link": "/perspectives",
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