William Cromartie is a BART station agent who finds meaning through the simple act of saying hello. Every day, William greets 4,000 Oakland commuters— fist bumping, shaking hands, even hugging people from all walks of life. William has worked as a station agent at BART for 20 years and considers it the best job in the world, a statement in and of itself for a man who’s UC Berkeley educated, ran his own business for seven years, and has a 2 hour commute, each direction. William’s passion for helping people feel included comes from his own experience transcending personal barriers.
Director Bio
Ivan Cash is an award-winning interactive artist, film director, and founder of Cash Studios, who believes in the power of human connection.
His conceptually-driven, genre-bending media projects spark meaningful conversation and impact culture, having been featured in The New York Times, CNN, TIME, The Guardian, Fast Company, Buzzfeed, The Atlantic, and received multiple Vimeo Staff Picks and Webby Honorees.
He has been recognized as a Forbes 30 Under 30 artist, an Art Directors Club Young Gun, and a Print New Visual Artist. His work is in the permanent collection of the Victoria & Albert Museum in London and has exhibited internationally, from the Brooklyn Museum to the Australian Museum of Applied Arts & Sciences. Recently, he was inducted into the Citizens' Stamp Advisory Committee, becoming one of 15 members responsible for selecting all US postal stamps.
