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Agent of Connection

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William Cromartie is a BART station agent who finds meaning through the simple act of saying hello. Every day, William greets 4,000 Oakland commuters— fist bumping, shaking hands, even hugging people from all walks of life. William has worked as a station agent at BART for 20 years and considers it the best job in the world, a statement in and of itself for a man who’s UC Berkeley educated, ran his own business for seven years, and has a 2 hour commute, each direction. William’s passion for helping people feel included comes from his own experience transcending personal barriers.

William Cromartie - BART station agent

Director Bio

Ivan Cash is an award-winning interactive artist, film director, and founder of Cash Studios, who believes in the power of human connection.

His conceptually-driven, genre-bending media projects spark meaningful conversation and impact culture, having been featured in The New York Times, CNN, TIME, The Guardian, Fast Company, Buzzfeed, The Atlantic, and received multiple Vimeo Staff Picks and Webby Honorees.

He has been recognized as a Forbes 30 Under 30 artist, an Art Directors Club Young Gun, and a Print New Visual Artist. His work is in the permanent collection of the Victoria & Albert Museum in London and has exhibited internationally, from the Brooklyn Museum to the Australian Museum of Applied Arts & Sciences. Recently, he was inducted into the Citizens' Stamp Advisory Committee, becoming one of 15 members responsible for selecting all US postal stamps.


He believes talking to strangers can change the world, but nothing would make him happier than if you closed your eyes for 20 seconds and just listened to your breath.

Agent of Connection Director - Ivan Cash


Director & Editor: by Ivan Cash

Director of Photography: Keenan Newman

Producer: Rachel Barth

Drone Operator: Tanner Beree

Original Score: Roger Neill

Assistant Camera: Matt Grote

Sound: Michael Clifford

Production Assistants: Ian Freiberg & Janice Echevarria

Colorist: Ayumi Ashley

Audio Mix: Ant Food

Editorial Prep: Brian Frank


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