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"disqusTitle": "Who Killed the UC Logo? 3 Suspects",
"title": "Who Killed the UC Logo? 3 Suspects",
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"content": "\u003cfigure id=\"attachment_82475\" class=\"wp-caption alignright\" style=\"max-width: 211px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"size-medium wp-image-82475\" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">UC's short-lived monogram\u003c/figcaption>\u003c/figure>\n\u003cp>In today's world, the success of a design can be influenced by three separate yet perhaps equally important groups: the designers who create visual brands; the online commenters who criticize them; and the reporters who write about the controversies.\u003c/p>\n\u003cp>These are their stories.\u003c/p>\n\u003cp>Or rather, this is one story. And it opens with the deceased:\u003c/p>\n\u003cp>The University of California's controversial monogram.\u003c/p>\n\u003cp>Last month, UC officials \u003ca href=\"http://ww2.kqed.org/news/2012/12/14/uc-suspends-use-of-new-logo/\">suspended\u003c/a> use of a new, streamlined monogram the school had created after it became the subject of intense criticism. Many thought the image was not a fitting replacement for the stately university seal, even though the university said the two were meant to coexist. Other common complaints were that the monogram was too corporate-looking, incomprehensible, and just plain ugly. An \u003ca href=\"http://www.glassdoor.com/Reviews/Whole-Foods-Reviews-E422.htm\" target=\"_blank\">online petition\u003c/a> demanding that the university not use the monogram attracted more than 50,000 supporters.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But who really killed the monogram? What created the controversy around the design, and why did the university feel it needed to respond? In the past few weeks a handful of analysts, pundits and reporters have looked back on the controversy and weighed in. The Jan. 1 episode of the KALW-produced, San Francisco-based design podcast \"\u003ca href=\"http://soundcloud.com/roman-mars/99-invisible-69-uc-logo\">99% Invisible\u003c/a>\" includes interviews from December with UC Creative Director Vanessa Correa and Christopher Simmons, a local designer and educator who has \u003ca href=\"http://www.aiga.org/the-uc-logo-controversy/\">blogged\u003c/a> about the dispute. (Simmons' blog post was \u003ca href=\"http://www.sfgate.com/entertainment/carroll/article/That-odd-UC-logo-the-aftermath-4193190.php\">criticized\u003c/a> last week by San Francisco Chronicle columnist Jon Carroll.) \u003c!--more-->\u003c/p>\n\u003cp>Here's who they say are responsible for the demise of the monogram...\u003c/p>\n\u003cp>\u003cstrong>1. It was the media.\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_86015\" class=\"wp-caption alignright\" style=\"max-width: 210px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/uc_seal.jpg\">\u003cimg class=\"size-medium wp-image-86015 \" title=\"uc_seal\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/uc_seal-300x300.jpg\" alt=\"The University of California seal.\" width=\"210\" height=\"210\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The University of California seal.\u003c/figcaption>\u003c/figure>\n\u003cp>Simmons notes in \"99% Invisible\" that news outlets often displayed the monogram next to the UC seal.\u003c/p>\n\u003cp>\"It sort of strongly implied, I think to most people, and reasonably so, that the seal was the before and the monogram was the after,\" Simmons said. \"It sort of framed the conversation completely wrong.\"\u003c/p>\n\u003cp>The monogram was not intended to replace the seal, which UC Marketing and Communications Director Jason Simon described as signifying \"the prestige and tradition of the university itself.\" The seal was to continue to appear on UC diplomas and correspondence, while the monogram was to be used in marketing and online recruitment campaigns.\u003c/p>\n\u003cp>\"When we need to have the full weight and gravitas of the university behind a budget book or behind a proclamation by the president, or whatever that is, that seal gives us that gravitas,\" Correa said in \"99% Invisible.\" \"But we don't always want that gravitas. That gravitas has a place in communication. It's like having a tuxedo and being forced to wear it every single day.\"\u003c/p>\n\u003cp>Still, many believed that UC was throwing the tuxedo in the trash, and that inflamed opinions online.\u003c/p>\n\u003cp>\"The long-standing UC seal has integrity and meaning and represents a philosophy and a tradition of excellence, the unwavering pursuit of new knowledge, creativity and enlightenment for the betterment of humanity. The proposed new 'seal' is not a seal,\" wrote Santa Maria resident Leslie Campbell in a comment on the \u003ca href=\"http://www.facebook.com/NPR/posts/132455383578388\">NPR Facebook page\u003c/a>. \"It represents nothing, not even good design/art.\"\u003c/p>\n\u003cp>In his blog post, Simmons also criticized the media and others for not including more context in their descriptions of the monogram and its creation.\u003c/p>\n\u003cblockquote>\u003cp>What challenges is the UC system facing? What is their long-term plan? What are other institutions doing? What is the assessment of the current identity? What audiences are they trying to reach? These are critical considerations that no doubt precipitated and drove the design process. But throughout this controversy, no one wrote about the strategy behind the new identity. In fact, no one wrote about the identity.\u003c/p>\u003c/blockquote>\n\u003cp>Jon Carroll in his Chronicle column took issue with Simmons' complaints...\u003c/p>\n\u003cblockquote>\u003cp>First, a word of advice: The phrase \"no one wrote about\" is, in this Internet age, inevitably untrue. Somebody writes on every side of every issue... This very newspaper, for instance, in its news story on the issue, quoted university officials with regard to what the thinking was behind the new branding campaign. So did other places. Perhaps the story was not covered the way Simmons would have covered it, but the issues he brings up were discussed.\u003c/p>\u003c/blockquote>\n\u003cp>But Simmons also added that UC officials may have helped create some of the confusion surrounding the monogram. Which brings us to the second suspect in the monogram's death.\u003c/p>\n\u003cp>\u003cstrong>2. It was the UC designers and university officials.\u003c/strong>\u003c/p>\n\u003cp>A UC \u003ca href=\"http://vimeo.com/53530934\">video\u003c/a> created to explain the inspiration for the monogram shows a hand wiping away most of the seal. The few elements of the seal that remain are used to create the new monogram. This may have helped turn many in the public against the monogram, Simmons writes \u003ca href=\"http://www.aiga.org/the-uc-logo-controversy/\">in his blog post\u003c/a>.\u003c/p>\n\u003cblockquote>\u003cp>Regardless of intent, interpreting this symbolism as sweeping away the old in favor of the new is a fair inference, especially absent the context of the more explicit guidelines. Anyone already incensed by the perceived abandonment of the traditional seal would only have his or her fears confirmed by watching this video.\u003c/p>\u003c/blockquote>\n\u003cdiv style=\"text-align: center\">\u003ciframe src=\"http://player.vimeo.com/video/53530934\" frameborder=\"0\" width=\"500\" height=\"281\">\u003c/iframe>\u003c/div>\n\u003cp> \u003c/p>\n\u003cp>UC outlets also may have been viewed as dismissive when responding to complaints. A \u003ca href=\"http://www.facebook.com/universityofcalifornia/posts/10151133754456923\">post\u003c/a> about the controversy over the monogram on the UC Facebook page states, in part, \"It's not replacing anything. There wasn't a logo before, and the UC seal isn't going anywhere.\"\u003c/p>\n\u003cp>In the \"99% Invisible\" episode, reporter Cyrus Farivar takes one of his concerns about the monogram design to UC's Correa.\u003c/p>\n\u003cp>\"The first time I saw the logo I immediately thought of a computer icon of something loading,\" Farivar said. Correa said the color choices may have not been the best. \"This particular color combination is one that really pops out that loader bar reference in a way that is, again, I mean, very unfortunate.\"\u003c/p>\n\u003cp>Most of Correa's comments in the episode lay the blame on the third suspect in this case.\u003c/p>\n\u003cp>\u003cstrong>3. It was those who criticized the monogram online.\u003c/strong>\u003c/p>\n\u003cp>\"It was the use of the rhetoric of democracy for the tyranny of the minority,\" Correa said, when describing the controversy over the monogram. \"We live in a time when everyone feels that their opinion matters. And the reality is that not all opinions are equal... When it comes to, for example, physics, my voice is not the same as Stephen Hawking's, nor should it be.\u003c/p>\n\u003cp>\"Aesthetics is a very easy target because no one understands how aesthetics works and they feel that subjective opinion is the rule of the day,\" she noted. \"I would hope that people think about design in the way that one should be thinking about design rather than assuming that purely subjective response to one thing badly posted on an Internet platform is enough to base an entire judgement on.\"\u003c/p>\n\u003cp>We wanted to follow up on the podcast with Correa and contacted the university. A spokesperson said nothing has changed since it issued a \u003ca href=\"http://www.universityofcalifornia.edu/news/article/28817\">statement\u003c/a> by Daniel M. Dooley, the university's senior vice president for external relations, announcing that use of the logo had been suspended...\u003c/p>\n\u003cblockquote>\u003cp>In due course, we will re-evaluate this element of the visual identity system. My hope going forward is that the passion exhibited for the traditional seal can be redirected toward a broader advocacy for the University of California. For it is only with robust support from the citizens of this state that the university will be able to serve future generations of Californians as well as it has those of the past.\u003c/p>\u003c/blockquote>\n\u003cp>In the \"99% Invisible\" interview, Correa said she felt some of the frustration expressed at the monogram had nothing to do with the design.\u003c/p>\n\u003cp>\"This has become a very simple way to express a lot of other frustrations about the university,\" she said. \"I mean, I've received that from a lot of different people. They are frustrated because they feel the administration is inaccessible. They're frustrated because their tuition is going up... they're frustrated by the privatization of the university.\"\u003c/p>\n\u003cp>Correa also said the monogram was never given a chance to grow as a brand and succeed. It was killed before it could take on any real significance.\u003c/p>\n\u003cp>\"You build the meaning,\" she said. \"That's what building a brand is ... The same thing [goes for the logo for] Apple. Can you imagine, I mean, it's an apple. This is a computer company, why do you have an apple? Is this a grocery store?\"\u003c/p>\n\u003cp>\"The meaning is not baked in,\" she said.\u003c/p>\n\u003cp>You can hear more of Correa's comments in the \"\u003ca href=\"http://soundcloud.com/roman-mars/99-invisible-69-uc-logo\" target=\"_blank\">99% Invisible\u003c/a>\" episode below.\u003c/p>\n\u003cp>\u003ciframe src=\"http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F73204012&auto_play=false&show_artwork=true&color=000000\" frameborder=\"no\" scrolling=\"no\" width=\"100%\" height=\"166\">\u003c/iframe>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>Now you've read and heard the evidence. Who do you think is responsible for the demise of the UC logo? Leave a comment at the bottom of this post and let us know what you think and why.\u003c/strong>\u003c/p>\n\n",
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"description": "In today's world, the success of a design can be influenced by three separate yet perhaps equally important groups: the designers who create visual brands; the online commenters who criticize them; and the reporters who write about the controversies. These are their stories. Or rather, this is one story. And it opens with the deceased: The",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_82475\" class=\"wp-caption alignright\" style=\"max-width: 211px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"size-medium wp-image-82475\" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">UC's short-lived monogram\u003c/figcaption>\u003c/figure>\n\u003cp>In today's world, the success of a design can be influenced by three separate yet perhaps equally important groups: the designers who create visual brands; the online commenters who criticize them; and the reporters who write about the controversies.\u003c/p>\n\u003cp>These are their stories.\u003c/p>\n\u003cp>Or rather, this is one story. And it opens with the deceased:\u003c/p>\n\u003cp>The University of California's controversial monogram.\u003c/p>\n\u003cp>Last month, UC officials \u003ca href=\"http://ww2.kqed.org/news/2012/12/14/uc-suspends-use-of-new-logo/\">suspended\u003c/a> use of a new, streamlined monogram the school had created after it became the subject of intense criticism. Many thought the image was not a fitting replacement for the stately university seal, even though the university said the two were meant to coexist. Other common complaints were that the monogram was too corporate-looking, incomprehensible, and just plain ugly. An \u003ca href=\"http://www.glassdoor.com/Reviews/Whole-Foods-Reviews-E422.htm\" target=\"_blank\">online petition\u003c/a> demanding that the university not use the monogram attracted more than 50,000 supporters.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But who really killed the monogram? What created the controversy around the design, and why did the university feel it needed to respond? In the past few weeks a handful of analysts, pundits and reporters have looked back on the controversy and weighed in. The Jan. 1 episode of the KALW-produced, San Francisco-based design podcast \"\u003ca href=\"http://soundcloud.com/roman-mars/99-invisible-69-uc-logo\">99% Invisible\u003c/a>\" includes interviews from December with UC Creative Director Vanessa Correa and Christopher Simmons, a local designer and educator who has \u003ca href=\"http://www.aiga.org/the-uc-logo-controversy/\">blogged\u003c/a> about the dispute. (Simmons' blog post was \u003ca href=\"http://www.sfgate.com/entertainment/carroll/article/That-odd-UC-logo-the-aftermath-4193190.php\">criticized\u003c/a> last week by San Francisco Chronicle columnist Jon Carroll.) \u003c!--more-->\u003c/p>\n\u003cp>Here's who they say are responsible for the demise of the monogram...\u003c/p>\n\u003cp>\u003cstrong>1. It was the media.\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_86015\" class=\"wp-caption alignright\" style=\"max-width: 210px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/uc_seal.jpg\">\u003cimg class=\"size-medium wp-image-86015 \" title=\"uc_seal\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/uc_seal-300x300.jpg\" alt=\"The University of California seal.\" width=\"210\" height=\"210\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The University of California seal.\u003c/figcaption>\u003c/figure>\n\u003cp>Simmons notes in \"99% Invisible\" that news outlets often displayed the monogram next to the UC seal.\u003c/p>\n\u003cp>\"It sort of strongly implied, I think to most people, and reasonably so, that the seal was the before and the monogram was the after,\" Simmons said. \"It sort of framed the conversation completely wrong.\"\u003c/p>\n\u003cp>The monogram was not intended to replace the seal, which UC Marketing and Communications Director Jason Simon described as signifying \"the prestige and tradition of the university itself.\" The seal was to continue to appear on UC diplomas and correspondence, while the monogram was to be used in marketing and online recruitment campaigns.\u003c/p>\n\u003cp>\"When we need to have the full weight and gravitas of the university behind a budget book or behind a proclamation by the president, or whatever that is, that seal gives us that gravitas,\" Correa said in \"99% Invisible.\" \"But we don't always want that gravitas. That gravitas has a place in communication. It's like having a tuxedo and being forced to wear it every single day.\"\u003c/p>\n\u003cp>Still, many believed that UC was throwing the tuxedo in the trash, and that inflamed opinions online.\u003c/p>\n\u003cp>\"The long-standing UC seal has integrity and meaning and represents a philosophy and a tradition of excellence, the unwavering pursuit of new knowledge, creativity and enlightenment for the betterment of humanity. The proposed new 'seal' is not a seal,\" wrote Santa Maria resident Leslie Campbell in a comment on the \u003ca href=\"http://www.facebook.com/NPR/posts/132455383578388\">NPR Facebook page\u003c/a>. \"It represents nothing, not even good design/art.\"\u003c/p>\n\u003cp>In his blog post, Simmons also criticized the media and others for not including more context in their descriptions of the monogram and its creation.\u003c/p>\n\u003cblockquote>\u003cp>What challenges is the UC system facing? What is their long-term plan? What are other institutions doing? What is the assessment of the current identity? What audiences are they trying to reach? These are critical considerations that no doubt precipitated and drove the design process. But throughout this controversy, no one wrote about the strategy behind the new identity. In fact, no one wrote about the identity.\u003c/p>\u003c/blockquote>\n\u003cp>Jon Carroll in his Chronicle column took issue with Simmons' complaints...\u003c/p>\n\u003cblockquote>\u003cp>First, a word of advice: The phrase \"no one wrote about\" is, in this Internet age, inevitably untrue. Somebody writes on every side of every issue... This very newspaper, for instance, in its news story on the issue, quoted university officials with regard to what the thinking was behind the new branding campaign. So did other places. Perhaps the story was not covered the way Simmons would have covered it, but the issues he brings up were discussed.\u003c/p>\u003c/blockquote>\n\u003cp>But Simmons also added that UC officials may have helped create some of the confusion surrounding the monogram. Which brings us to the second suspect in the monogram's death.\u003c/p>\n\u003cp>\u003cstrong>2. It was the UC designers and university officials.\u003c/strong>\u003c/p>\n\u003cp>A UC \u003ca href=\"http://vimeo.com/53530934\">video\u003c/a> created to explain the inspiration for the monogram shows a hand wiping away most of the seal. The few elements of the seal that remain are used to create the new monogram. This may have helped turn many in the public against the monogram, Simmons writes \u003ca href=\"http://www.aiga.org/the-uc-logo-controversy/\">in his blog post\u003c/a>.\u003c/p>\n\u003cblockquote>\u003cp>Regardless of intent, interpreting this symbolism as sweeping away the old in favor of the new is a fair inference, especially absent the context of the more explicit guidelines. Anyone already incensed by the perceived abandonment of the traditional seal would only have his or her fears confirmed by watching this video.\u003c/p>\u003c/blockquote>\n\u003cdiv style=\"text-align: center\">\u003ciframe src=\"http://player.vimeo.com/video/53530934\" frameborder=\"0\" width=\"500\" height=\"281\">\u003c/iframe>\u003c/div>\n\u003cp> \u003c/p>\n\u003cp>UC outlets also may have been viewed as dismissive when responding to complaints. A \u003ca href=\"http://www.facebook.com/universityofcalifornia/posts/10151133754456923\">post\u003c/a> about the controversy over the monogram on the UC Facebook page states, in part, \"It's not replacing anything. There wasn't a logo before, and the UC seal isn't going anywhere.\"\u003c/p>\n\u003cp>In the \"99% Invisible\" episode, reporter Cyrus Farivar takes one of his concerns about the monogram design to UC's Correa.\u003c/p>\n\u003cp>\"The first time I saw the logo I immediately thought of a computer icon of something loading,\" Farivar said. Correa said the color choices may have not been the best. \"This particular color combination is one that really pops out that loader bar reference in a way that is, again, I mean, very unfortunate.\"\u003c/p>\n\u003cp>Most of Correa's comments in the episode lay the blame on the third suspect in this case.\u003c/p>\n\u003cp>\u003cstrong>3. It was those who criticized the monogram online.\u003c/strong>\u003c/p>\n\u003cp>\"It was the use of the rhetoric of democracy for the tyranny of the minority,\" Correa said, when describing the controversy over the monogram. \"We live in a time when everyone feels that their opinion matters. And the reality is that not all opinions are equal... When it comes to, for example, physics, my voice is not the same as Stephen Hawking's, nor should it be.\u003c/p>\n\u003cp>\"Aesthetics is a very easy target because no one understands how aesthetics works and they feel that subjective opinion is the rule of the day,\" she noted. \"I would hope that people think about design in the way that one should be thinking about design rather than assuming that purely subjective response to one thing badly posted on an Internet platform is enough to base an entire judgement on.\"\u003c/p>\n\u003cp>We wanted to follow up on the podcast with Correa and contacted the university. A spokesperson said nothing has changed since it issued a \u003ca href=\"http://www.universityofcalifornia.edu/news/article/28817\">statement\u003c/a> by Daniel M. Dooley, the university's senior vice president for external relations, announcing that use of the logo had been suspended...\u003c/p>\n\u003cblockquote>\u003cp>In due course, we will re-evaluate this element of the visual identity system. My hope going forward is that the passion exhibited for the traditional seal can be redirected toward a broader advocacy for the University of California. For it is only with robust support from the citizens of this state that the university will be able to serve future generations of Californians as well as it has those of the past.\u003c/p>\u003c/blockquote>\n\u003cp>In the \"99% Invisible\" interview, Correa said she felt some of the frustration expressed at the monogram had nothing to do with the design.\u003c/p>\n\u003cp>\"This has become a very simple way to express a lot of other frustrations about the university,\" she said. \"I mean, I've received that from a lot of different people. They are frustrated because they feel the administration is inaccessible. They're frustrated because their tuition is going up... they're frustrated by the privatization of the university.\"\u003c/p>\n\u003cp>Correa also said the monogram was never given a chance to grow as a brand and succeed. It was killed before it could take on any real significance.\u003c/p>\n\u003cp>\"You build the meaning,\" she said. \"That's what building a brand is ... The same thing [goes for the logo for] Apple. Can you imagine, I mean, it's an apple. This is a computer company, why do you have an apple? Is this a grocery store?\"\u003c/p>\n\u003cp>\"The meaning is not baked in,\" she said.\u003c/p>\n\u003cp>You can hear more of Correa's comments in the \"\u003ca href=\"http://soundcloud.com/roman-mars/99-invisible-69-uc-logo\" target=\"_blank\">99% Invisible\u003c/a>\" episode below.\u003c/p>\n\u003cp>\u003ciframe src=\"http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F73204012&auto_play=false&show_artwork=true&color=000000\" frameborder=\"no\" scrolling=\"no\" width=\"100%\" height=\"166\">\u003c/iframe>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Now you've read and heard the evidence. Who do you think is responsible for the demise of the UC logo? Leave a comment at the bottom of this post and let us know what you think and why.\u003c/strong>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "UC President Mark Yudof Announces Resignation",
"title": "UC President Mark Yudof Announces Resignation",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>Citing health concerns, University of California President Mark Yudof on Friday announced he is leaving the job at the end of the academic year and will return to teaching law on the Berkeley campus.\u003c/p>\n\u003cfigure id=\"attachment_86317\" class=\"wp-caption alignleft\" style=\"max-width: 199px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Mark-Yudof-courtesy-of-UC.jpg\">\u003cimg class=\"size-medium wp-image-86317\" title=\"Mark Yudof courtesy of UC\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Mark-Yudof-courtesy-of-UC-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mark Yudof (University of California)\u003c/figcaption>\u003c/figure>\n\u003cp>Yudof took the helm of the 10-campus system on June 16, 2008, as it faced budget cutbacks triggered by the nationwide recession.\u003c/p>\n\u003cp>He campaigned vigorously to restore the budget, but came under criticism from student groups for tuition hikes. One of his responses was the \u003ca href=\"http://admission.universityofcalifornia.edu/paying-for-uc/financial-aid/grants/blue-gold/index.html\">Blue and Gold Opportunity Plan \u003c/a>that guarantees student can attend the system for free if their families earn less than $80,000 a year.\u003c/p>\n\u003cp>Also under his tenure the university launched \u003ca href=\"http://youcan.universityofcalifornia.edu/\">Project You Can\u003c/a>, a fundraising campaign in which the money goes directly to students. In June 2012, the project announced it was half way to its goal of raising $1 billion.\u003c/p>\n\u003cp>The University said it would form a search committee to replace Yudof, who earns an annual base salary of $591,084.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"At the time of his appointment in 2008, the salary was below the median salary ($644,900) of leaders of similar public and private universities used by the California Postsecondary Education Commission for comparison purposes,\" according to a university news release.\u003c!--more-->\u003c/p>\n\u003cp>In 2009, Deborah Solomon of \u003ca href=\"http://www.nytimes.com/2009/09/27/magazine/27fob-q4-t.html?_r=0\">The New York Times \u003c/a>asked if university presidents shouldn't make less than the $400,000 a year earned by the president of the United States.\u003c/p>\n\u003cp>Will you throw in Air Force One and the White House?\" Yudoff responded.\u003c/p>\n\u003cp>Yudoof issued the following statement about his retirement:\u003c/p>\n\u003cblockquote>\n\u003cp align=\"left\">I have decided to bring to a close my tenure as President of the University of California, effective August 31, 2013. While the decision is my own, the moment comes with a mixture of emotions. For a transplant from Texas, by way of Philadelphia and Minnesota, every day at the University of California has brought new wonders.\u003c/p>\n\u003cp align=\"left\">UC remains the premier public university system in the world, and I was both honored and humbled to serve as its president for what has been nearly five years now. I will miss my daily interactions across the system with so many dedicated, capable, and intellectually stimulating people.\u003c/p>\n\u003cp align=\"left\">Over the past few months, however, and after careful consultation with my family, it has become clear to me that the time has come for me to step away and return to the teaching of law on the Berkeley campus. The prior 18 months brought a spate of taxing health issues. Though these challenges have been largely overcome, I feel it is time to make a change in my professional lifestyle.\u003c/p>\n\u003cp align=\"left\">Beyond personal considerations, this also appears to be an apt time for the University to bring in fresh leadership. When I arrived in 2008, the economy had begun to unravel and state coffers were tumbling deep into the red. With its budget slashed, the University was presented with one of the most severe challenges in its history.\u003c/p>\n\u003cp align=\"left\">Now, it appears the storm has been weathered. We are not fully in the clear, but we are much closer than we were even a few months ago. I look forward to working closely in the months ahead with Governor Brown, Assembly Speaker Perez, Senate President Pro Tem Steinberg and other state leaders to ensure that the University is positioned to continue on this forward course, which ultimately will benefit all Californians.\u003c/p>\n\u003cp align=\"left\">It is important to note that we – members of the entire UC community—have made it through this rough passage with our fundamental attributes intact. We have preserved excellence in our academics, research and health care. We have kept our doors open to all worthy students, regardless of family income levels, embracing the Blue and Gold financial aid program for low and middle income students and raising more than $671 million through the Project You Can scholarship program.\u003c/p>\n\u003cp align=\"left\">Many, many people contributed to this remarkable achievement: employees, including tenured faculty, who accepted without complaint a furlough program that cut into their paychecks; students and their families, who endured rising tuition rates; administrators and staff, who worked with great vigor and creativity to carve out savings through improved efficiencies, and California voters, who finally agreed that the cuts needed to stop and brought relief last November by approving Proposition 30. I applaud and am thankful for all of these contributions.\u003c/p>\n\u003cp align=\"left\">I also would be remiss not to express my gratitude to the Regents. Throughout, they have provided the leadership and unwavering support needed for the University to face down this crisis. I was privileged to serve under three gifted Board chairs: Richard Blum, Russell Gould, and Sherry Lansing. I will leave it to others to judge what difference my leadership made, if any, but I will say that I entered each day with a laser focus on preserving this great public treasure, not just in the present day, but for generations of Californians to come. And in the end, what matters most is what still remains: a vibrant public university system, the envy of the world, providing California with the beacon of hope and steady infusion of new thinking that are necessary for any society to flourish.\u003c/p>\n\u003c/blockquote>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Yudof's official biography:\u003c/p>\n\u003cblockquote>\u003cp>Mark G. Yudof was named the 19th president of the University of California on March 27, 2008, and took office June 16, 2008. He leads a university system with 10 campuses, five medical centers, three affiliated national laboratories, and a statewide agriculture and natural resources program. The UC system has 220,000 students, 180,000 faculty and staff, more than 1.6 million alumni, and an $18 billion annual operating budget.\u003c/p>\n\u003cp>Yudof served as chancellor of the University of Texas System from August 2002 to May 2008 and as president of the four-campus University of Minnesota from 1997 to 2002. Before that, he was a faculty member and administrator at the University of Texas at Austin for 26 years, serving as dean of the law school from 1984 to 1994 and as the university's executive vice president and provost from 1994 to 1997. His career at UT Austin began in 1971, when he was appointed an assistant professor of law.\u003c/p>\n\u003cp>While on the UT law faculty, he also was a visiting professor at the law schools at the University of Michigan and UC Berkeley, and conducted research as a visiting fellow at the University of Warwick in England.\u003c/p>\n\u003cp>Yudof is a distinguished authority on constitutional law, freedom of expression and education law who has written and edited numerous publications on free speech and gender discrimination, including \"Educational Policy and the Law.\" He is a fellow of the American Academy of Arts and Sciences and a member of the American Law Institute. He served a two-year term on the U.S. Department of Education's Advisory Board of the National Institute for Literacy and has served on the President's Council on Service and Civic Participation.\u003c/p>\n\u003cp>A Philadelphia native, he earned an LL.B. degree (cum laude) in 1968 from the Law School of the University of Pennsylvania, where he also earned a B.A. degree (cum laude with honors in political science) in 1965. He was awarded the Alumni Award of Merit (2001) and the prestigious James Wilson Award (2004) by the University of Pennsylvania Law School for his many years of service and contributions to the legal community.\u003c/p>\n\u003cp>His wife, Judy, is the immediate past international president of the United Synagogue of Conservative Judaism. She also serves on the U.S. Holocaust Memorial Museum Council and the international board of Hillel. In 1993, Mark and Judy Yudof were co-recipients of the Jewish National Fund Tree of Life Award. The Yudofs have two grown children — a son, Seth, and a daughter, Samara.\u003c/p>\u003c/blockquote>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Citing health concerns, University of California President Mark Yudof on Friday announced he is leaving the job at the end of the academic year and will return to teaching law on the Berkeley campus.\u003c/p>\n\u003cfigure id=\"attachment_86317\" class=\"wp-caption alignleft\" style=\"max-width: 199px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Mark-Yudof-courtesy-of-UC.jpg\">\u003cimg class=\"size-medium wp-image-86317\" title=\"Mark Yudof courtesy of UC\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Mark-Yudof-courtesy-of-UC-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mark Yudof (University of California)\u003c/figcaption>\u003c/figure>\n\u003cp>Yudof took the helm of the 10-campus system on June 16, 2008, as it faced budget cutbacks triggered by the nationwide recession.\u003c/p>\n\u003cp>He campaigned vigorously to restore the budget, but came under criticism from student groups for tuition hikes. One of his responses was the \u003ca href=\"http://admission.universityofcalifornia.edu/paying-for-uc/financial-aid/grants/blue-gold/index.html\">Blue and Gold Opportunity Plan \u003c/a>that guarantees student can attend the system for free if their families earn less than $80,000 a year.\u003c/p>\n\u003cp>Also under his tenure the university launched \u003ca href=\"http://youcan.universityofcalifornia.edu/\">Project You Can\u003c/a>, a fundraising campaign in which the money goes directly to students. In June 2012, the project announced it was half way to its goal of raising $1 billion.\u003c/p>\n\u003cp>The University said it would form a search committee to replace Yudof, who earns an annual base salary of $591,084.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"At the time of his appointment in 2008, the salary was below the median salary ($644,900) of leaders of similar public and private universities used by the California Postsecondary Education Commission for comparison purposes,\" according to a university news release.\u003c!--more-->\u003c/p>\n\u003cp>In 2009, Deborah Solomon of \u003ca href=\"http://www.nytimes.com/2009/09/27/magazine/27fob-q4-t.html?_r=0\">The New York Times \u003c/a>asked if university presidents shouldn't make less than the $400,000 a year earned by the president of the United States.\u003c/p>\n\u003cp>Will you throw in Air Force One and the White House?\" Yudoff responded.\u003c/p>\n\u003cp>Yudoof issued the following statement about his retirement:\u003c/p>\n\u003cblockquote>\n\u003cp align=\"left\">I have decided to bring to a close my tenure as President of the University of California, effective August 31, 2013. While the decision is my own, the moment comes with a mixture of emotions. For a transplant from Texas, by way of Philadelphia and Minnesota, every day at the University of California has brought new wonders.\u003c/p>\n\u003cp align=\"left\">UC remains the premier public university system in the world, and I was both honored and humbled to serve as its president for what has been nearly five years now. I will miss my daily interactions across the system with so many dedicated, capable, and intellectually stimulating people.\u003c/p>\n\u003cp align=\"left\">Over the past few months, however, and after careful consultation with my family, it has become clear to me that the time has come for me to step away and return to the teaching of law on the Berkeley campus. The prior 18 months brought a spate of taxing health issues. Though these challenges have been largely overcome, I feel it is time to make a change in my professional lifestyle.\u003c/p>\n\u003cp align=\"left\">Beyond personal considerations, this also appears to be an apt time for the University to bring in fresh leadership. When I arrived in 2008, the economy had begun to unravel and state coffers were tumbling deep into the red. With its budget slashed, the University was presented with one of the most severe challenges in its history.\u003c/p>\n\u003cp align=\"left\">Now, it appears the storm has been weathered. We are not fully in the clear, but we are much closer than we were even a few months ago. I look forward to working closely in the months ahead with Governor Brown, Assembly Speaker Perez, Senate President Pro Tem Steinberg and other state leaders to ensure that the University is positioned to continue on this forward course, which ultimately will benefit all Californians.\u003c/p>\n\u003cp align=\"left\">It is important to note that we – members of the entire UC community—have made it through this rough passage with our fundamental attributes intact. We have preserved excellence in our academics, research and health care. We have kept our doors open to all worthy students, regardless of family income levels, embracing the Blue and Gold financial aid program for low and middle income students and raising more than $671 million through the Project You Can scholarship program.\u003c/p>\n\u003cp align=\"left\">Many, many people contributed to this remarkable achievement: employees, including tenured faculty, who accepted without complaint a furlough program that cut into their paychecks; students and their families, who endured rising tuition rates; administrators and staff, who worked with great vigor and creativity to carve out savings through improved efficiencies, and California voters, who finally agreed that the cuts needed to stop and brought relief last November by approving Proposition 30. I applaud and am thankful for all of these contributions.\u003c/p>\n\u003cp align=\"left\">I also would be remiss not to express my gratitude to the Regents. Throughout, they have provided the leadership and unwavering support needed for the University to face down this crisis. I was privileged to serve under three gifted Board chairs: Richard Blum, Russell Gould, and Sherry Lansing. I will leave it to others to judge what difference my leadership made, if any, but I will say that I entered each day with a laser focus on preserving this great public treasure, not just in the present day, but for generations of Californians to come. And in the end, what matters most is what still remains: a vibrant public university system, the envy of the world, providing California with the beacon of hope and steady infusion of new thinking that are necessary for any society to flourish.\u003c/p>\n\u003c/blockquote>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Yudof's official biography:\u003c/p>\n\u003cblockquote>\u003cp>Mark G. Yudof was named the 19th president of the University of California on March 27, 2008, and took office June 16, 2008. He leads a university system with 10 campuses, five medical centers, three affiliated national laboratories, and a statewide agriculture and natural resources program. The UC system has 220,000 students, 180,000 faculty and staff, more than 1.6 million alumni, and an $18 billion annual operating budget.\u003c/p>\n\u003cp>Yudof served as chancellor of the University of Texas System from August 2002 to May 2008 and as president of the four-campus University of Minnesota from 1997 to 2002. Before that, he was a faculty member and administrator at the University of Texas at Austin for 26 years, serving as dean of the law school from 1984 to 1994 and as the university's executive vice president and provost from 1994 to 1997. His career at UT Austin began in 1971, when he was appointed an assistant professor of law.\u003c/p>\n\u003cp>While on the UT law faculty, he also was a visiting professor at the law schools at the University of Michigan and UC Berkeley, and conducted research as a visiting fellow at the University of Warwick in England.\u003c/p>\n\u003cp>Yudof is a distinguished authority on constitutional law, freedom of expression and education law who has written and edited numerous publications on free speech and gender discrimination, including \"Educational Policy and the Law.\" He is a fellow of the American Academy of Arts and Sciences and a member of the American Law Institute. He served a two-year term on the U.S. Department of Education's Advisory Board of the National Institute for Literacy and has served on the President's Council on Service and Civic Participation.\u003c/p>\n\u003cp>A Philadelphia native, he earned an LL.B. degree (cum laude) in 1968 from the Law School of the University of Pennsylvania, where he also earned a B.A. degree (cum laude with honors in political science) in 1965. He was awarded the Alumni Award of Merit (2001) and the prestigious James Wilson Award (2004) by the University of Pennsylvania Law School for his many years of service and contributions to the legal community.\u003c/p>\n\u003cp>His wife, Judy, is the immediate past international president of the United Synagogue of Conservative Judaism. She also serves on the U.S. Holocaust Memorial Museum Council and the international board of Hillel. In 1993, Mark and Judy Yudof were co-recipients of the Jewish National Fund Tree of Life Award. The Yudofs have two grown children — a son, Seth, and a daughter, Samara.\u003c/p>\u003c/blockquote>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Some big changes are in store for California schools in 2013, with the most significant development perhaps coming in the way that schools suspend students.\u003c/p>\n\u003cp>We asked KQED's education reporter, Ana Tintocalis to clue us in on what's new in education this year. Ana, break it down...\u003c/p>\n\u003cp>\u003cstrong>Suspending students to become more difficult\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_77546\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/10/Peninsula-Press_International-Walk-to-School-Day_Julia-Reis-2.jpg\">\u003cimg class=\"size-medium wp-image-77546\" title=\"Peninsula-Press_International-Walk-to-School-Day_Julia-Reis-2\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/10/Peninsula-Press_International-Walk-to-School-Day_Julia-Reis-2-300x210.jpg\" alt=\"\" width=\"300\" height=\"210\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo by Julia Reis/Pensinsula Press\u003c/figcaption>\u003c/figure>\n\u003cp>In the summer, \u003ca href=\"http://civilrightsproject.ucla.edu/news/press-releases/crp-press-releases-2012/opportunity-suspended-press-release\" target=\"_blank\">UCLA researchers came out with a groundbreaking report\u003c/a>that shed light on the racial disparities in school suspensions in California. The report found that not only does California have one of the highest suspension rates in the country, but that the vast majority of suspended students are African American. It also found that California is issuing more suspensions than diplomas, and that kids who get kicked out of school are five times more likely to drop out and three times more likely to enter the juvenile justice system. This research spawned a number of other reports, and the data was so stark that those who had already been doing advocacy work on the issue used it to push reform measures, catching the attention of legislators.\u003c/p>\n\u003cp>So there were about seven bills that aimed to curb the problem, and six of seven passed. A lot of the bills don’t have real teeth, but at least they begin to address the issue, advocates say.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>I think the most significant of the new laws requires school districts to look for alternative, research-based programs to suspension. Districts will have to show that that the alternatives failed before they can suspend students. These programs are supposed to help kids figure out their bad decision-making instead of give them a free pass for a few days out of school.\u003c/p>\n\u003cp>The big question, naturally, is funding. A lot of districts are saying they don’t have the money for this.\u003c/p>\n\u003cp>But a number of districts are starting to gravitate toward these \u003ca href=\"https://www.google.com/search?q=restorative+justice\" target=\"_blank\">restorative justice \u003c/a>programs, which have their critics -- they're too soft on kids, they say. They think these programs amount to a slap on the wrist, where all the kids have to do is say they're sorry and move on.\u003c/p>\n\u003cp>Plus a lot of teachers say they don’t want these alternatives to replace suspensions because when it comes down to it, sometimes you have to just remove a kid from the classroom, and you don’t have time to figure out how to adopt these restorative justice practices.\u003c/p>\n\u003cp>Another law gives administrators more of a say if they want to use alternatives to suspensions when it comes to really serious offenses. So when a child brings a weapon on campus, for example, under the state's current education code there’s a zero-tolerance policy. This new law gives administrators more discretion to find an alternative for that offense. And another law stops schools from denying enrollment to students who have been kicked out in the past. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>School-performance measurements to change\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>Right now the state has a ranking system called the \u003ca href=\"http://www.cde.ca.gov/ta/ac/ap/\" target=\"_blank\">Academic Performance Index\u003c/a>, in which test scores figure prominently. But one landmark measure for 2013 will change the way that index is measured for high schools, shifting away from a totally test-based model and bringing in broader measures.\u003c/p>\n\u003cp>This bill says test scores can’t account for more than 60% of a school's ranking; other measures will include graduation rates and student readiness for college and career. That’s a huge change because California’s been so focused on making sure academic measurement is all about test scores. This law takes a step back from that, making the evaluations a little more holistic.\u003c/p>\n\u003cp>So many educators say they feel like they have had to teach to the test, so now that tests won’t be as weighted as heavily, it’ll be interesting to see if that changes the approach in the classroom, and also if that impacts No Child Left Behind in terms of schools reaching certain benchmarks.\u003c/p>\n\u003cp>\u003cstrong>Free course materials for public university students\u003c/strong>\u003c/p>\n\u003cp>One of the complaints from students has been the rising cost of textbooks, and a new law that addresses this issue could be groundbreakng. A lot of people feel it could even turn the textbook industry on its head.\u003c/p>\n\u003cp>The law creates this open- source digital library where you'll be able to access free digital material for lower-division college courses, so you won’t have to buy textbooks for them. And professors will be able to mix and match what they want for their classes.\u003c/p>\n\u003cp>Faculties and/or new publishers will compete for bids to develop these new materials, and the hope is that they’ll have enough in place for 50 courses in the CSU and UC systems.\u003c/p>\n\u003cp>\u003cstrong>Pension reform\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>A new law changes pensions for public employees, and that includes teachers hired after the new year. It raises the retirement age for teachers and puts a ceiling on wages eligible for pensions.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Some big changes are in store for California schools in 2013, with the most significant development perhaps coming in the way that schools suspend students.\u003c/p>\n\u003cp>We asked KQED's education reporter, Ana Tintocalis to clue us in on what's new in education this year. Ana, break it down...\u003c/p>\n\u003cp>\u003cstrong>Suspending students to become more difficult\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_77546\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/10/Peninsula-Press_International-Walk-to-School-Day_Julia-Reis-2.jpg\">\u003cimg class=\"size-medium wp-image-77546\" title=\"Peninsula-Press_International-Walk-to-School-Day_Julia-Reis-2\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/10/Peninsula-Press_International-Walk-to-School-Day_Julia-Reis-2-300x210.jpg\" alt=\"\" width=\"300\" height=\"210\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo by Julia Reis/Pensinsula Press\u003c/figcaption>\u003c/figure>\n\u003cp>In the summer, \u003ca href=\"http://civilrightsproject.ucla.edu/news/press-releases/crp-press-releases-2012/opportunity-suspended-press-release\" target=\"_blank\">UCLA researchers came out with a groundbreaking report\u003c/a>that shed light on the racial disparities in school suspensions in California. The report found that not only does California have one of the highest suspension rates in the country, but that the vast majority of suspended students are African American. It also found that California is issuing more suspensions than diplomas, and that kids who get kicked out of school are five times more likely to drop out and three times more likely to enter the juvenile justice system. This research spawned a number of other reports, and the data was so stark that those who had already been doing advocacy work on the issue used it to push reform measures, catching the attention of legislators.\u003c/p>\n\u003cp>So there were about seven bills that aimed to curb the problem, and six of seven passed. A lot of the bills don’t have real teeth, but at least they begin to address the issue, advocates say.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>I think the most significant of the new laws requires school districts to look for alternative, research-based programs to suspension. Districts will have to show that that the alternatives failed before they can suspend students. These programs are supposed to help kids figure out their bad decision-making instead of give them a free pass for a few days out of school.\u003c/p>\n\u003cp>The big question, naturally, is funding. A lot of districts are saying they don’t have the money for this.\u003c/p>\n\u003cp>But a number of districts are starting to gravitate toward these \u003ca href=\"https://www.google.com/search?q=restorative+justice\" target=\"_blank\">restorative justice \u003c/a>programs, which have their critics -- they're too soft on kids, they say. They think these programs amount to a slap on the wrist, where all the kids have to do is say they're sorry and move on.\u003c/p>\n\u003cp>Plus a lot of teachers say they don’t want these alternatives to replace suspensions because when it comes down to it, sometimes you have to just remove a kid from the classroom, and you don’t have time to figure out how to adopt these restorative justice practices.\u003c/p>\n\u003cp>Another law gives administrators more of a say if they want to use alternatives to suspensions when it comes to really serious offenses. So when a child brings a weapon on campus, for example, under the state's current education code there’s a zero-tolerance policy. This new law gives administrators more discretion to find an alternative for that offense. And another law stops schools from denying enrollment to students who have been kicked out in the past. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>School-performance measurements to change\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>Right now the state has a ranking system called the \u003ca href=\"http://www.cde.ca.gov/ta/ac/ap/\" target=\"_blank\">Academic Performance Index\u003c/a>, in which test scores figure prominently. But one landmark measure for 2013 will change the way that index is measured for high schools, shifting away from a totally test-based model and bringing in broader measures.\u003c/p>\n\u003cp>This bill says test scores can’t account for more than 60% of a school's ranking; other measures will include graduation rates and student readiness for college and career. That’s a huge change because California’s been so focused on making sure academic measurement is all about test scores. This law takes a step back from that, making the evaluations a little more holistic.\u003c/p>\n\u003cp>So many educators say they feel like they have had to teach to the test, so now that tests won’t be as weighted as heavily, it’ll be interesting to see if that changes the approach in the classroom, and also if that impacts No Child Left Behind in terms of schools reaching certain benchmarks.\u003c/p>\n\u003cp>\u003cstrong>Free course materials for public university students\u003c/strong>\u003c/p>\n\u003cp>One of the complaints from students has been the rising cost of textbooks, and a new law that addresses this issue could be groundbreakng. A lot of people feel it could even turn the textbook industry on its head.\u003c/p>\n\u003cp>The law creates this open- source digital library where you'll be able to access free digital material for lower-division college courses, so you won’t have to buy textbooks for them. And professors will be able to mix and match what they want for their classes.\u003c/p>\n\u003cp>Faculties and/or new publishers will compete for bids to develop these new materials, and the hope is that they’ll have enough in place for 50 courses in the CSU and UC systems.\u003c/p>\n\u003cp>\u003cstrong>Pension reform\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>A new law changes pensions for public employees, and that includes teachers hired after the new year. It raises the retirement age for teachers and puts a ceiling on wages eligible for pensions.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "UC Suspends Use of New Monogram",
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"content": "\u003cfigure id=\"attachment_82475\" class=\"wp-caption alignright\" style=\"max-width: 129px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"size-medium wp-image-82475\" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"\" width=\"129\" height=\"184\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">UC's short-lived visual- rebranding monogram\u003c/figcaption>\u003c/figure>\n\u003cp>In a press release, Daniel Dooley, Senior Vice President for External Relations, says of the UC monogram that has received so much criticism over the past few days:\u003c/p>\n\u003cp>\"(W)hile I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community. Therefore, I have instructed the communications team to suspend further use of the monogram. For certain applications, this process could require a measure of time to complete. In due course, we will re-evaluate this element of the visual identity system. \"\u003c/p>\n\u003cp>Gavin Newsom, for one, approves of the decision...\u003c/p>\n\u003cp>https://twitter.com/GavinNewsom/status/279649148469399553\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>When the logo began to gain widespread notice this week, \u003ca href=\"http://storify.com/lanow/new-uc-logo-prompts-criticism-petition\">criticism\u003c/a> was swift and brutal. Many thought that the image was not a fitting replacement for the stately university seal, even though the university said the two were meant to coexist. Other common complaints ranged from a perception that the monogram was too corporate-looking to a sense it was incomprehensible and just plain ugly. The university defended it for a few days, but has now relented.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003ca href=\"http://www.universityofcalifornia.edu/news/article/28817\">Full announcement from UC\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Daniel M. Dooley, senior vice president for external relations at the University of California Office of the President, made the following statement today (Dec. 14):\u003c/p>\n\u003cp>A controversy has developed over an element of an integrated visual identity designed for use by the University of California's systemwide office. This controversy has created a major distraction for the UCOP External Relations Division as it pursues its broader mission: communicating to all Californians the vital contributions UC makes to the quality of their lives and the prosperity of the state.\u003c/p>\n\u003cp>The controversy has been fueled in large part by an unfortunate and false narrative, which framed the matter as an either-or choice between a venerated UC seal and a newly designed monogram.\u003c/p>\n\u003cp>In fact, the graphic element in question was never intended to replace the official seal that still graces diplomas and other appropriate documents. Rather, it was to provide a graphic cue to distinguish systemwide communications materials from those of individual campuses.\u003c/p>\n\u003cp>The monogram was only a piece of the visual identity system — a new approach to typography, photography, colors and the like — that was developed by UCOP design staff.\u003c/p>\n\u003cp>Since it debuted in the past year, this new \"look\" has served the UC system well, replacing what was a clutter of dated materials that varied from UCOP department to department. And it has received praise from an array of accomplished design experts not affiliated with the university.\u003c/p>\n\u003cp>And yet, while I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community.\u003c/p>\n\u003cp>Therefore, I have instructed the communications team to suspend further use of the monogram. For certain applications, this process could require a measure of time to complete. In due course, we will re-evaluate this element of the visual identity system.\u003c/p>\n\u003cp>My hope going forward is that the passion exhibited for the traditional seal can be redirected toward a broader advocacy for the University of California. For it is only with robust support from the citizens of this state that the university will be able to serve future generations of Californians as well as it has those of the past.\u003c/p>\u003c/blockquote>\n\u003cp>\u003ca name=\"simon\">\u003c/a>\u003cbr>\n\u003cstrong>Update 3 p.m.\u003c/strong>\u003c/p>\n\u003cp>Jason Simon, UC's director of marketing and communications, spoke with KQED's Joshua Johnson this morning about l'affaire monogram. Simon's group was in charge of the rebranding effort, and he spoke about the intention behind the change:\u003c/p>\n\u003cp>\"The biggest thing we were trying to do is demonstrate the vibrancy that happens on our campuses every day. There are amazing things going on throughout the UC system. And a new monogram and a new symbol was meant to capture that forward looking spirit,\" he said.\u003c/p>\n\u003cp>Simon said the rebranding was put through a series of focus groups and online surveys. \"And then beyond that, we took an even bigger risk and an even bigger challenge by having this in an open and public space, waiting for feedback for about nine months. And quite candidly, during that period, we did a lot of public and visible things with the mark and really only heard positive input until this past week or so.\"\u003c/p>\n\u003cp>\"We had a million people or so visiting the site this year,\" he said.\u003c/p>\n\u003cp>Simon said the university finally decided to pull the plug on the logo because it had become \"too much of a distraction.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"I do feel like we went through the right process, and we took the right steps to get input in...\" Simon said. \"My hope is that we can turn some of the feedback we got into a larger mission of making sure Californians understand the university.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_82475\" class=\"wp-caption alignright\" style=\"max-width: 129px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"size-medium wp-image-82475\" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"\" width=\"129\" height=\"184\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">UC's short-lived visual- rebranding monogram\u003c/figcaption>\u003c/figure>\n\u003cp>In a press release, Daniel Dooley, Senior Vice President for External Relations, says of the UC monogram that has received so much criticism over the past few days:\u003c/p>\n\u003cp>\"(W)hile I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community. Therefore, I have instructed the communications team to suspend further use of the monogram. For certain applications, this process could require a measure of time to complete. In due course, we will re-evaluate this element of the visual identity system. \"\u003c/p>\n\u003cp>Gavin Newsom, for one, approves of the decision...\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>When the logo began to gain widespread notice this week, \u003ca href=\"http://storify.com/lanow/new-uc-logo-prompts-criticism-petition\">criticism\u003c/a> was swift and brutal. Many thought that the image was not a fitting replacement for the stately university seal, even though the university said the two were meant to coexist. Other common complaints ranged from a perception that the monogram was too corporate-looking to a sense it was incomprehensible and just plain ugly. The university defended it for a few days, but has now relented.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003ca href=\"http://www.universityofcalifornia.edu/news/article/28817\">Full announcement from UC\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Daniel M. Dooley, senior vice president for external relations at the University of California Office of the President, made the following statement today (Dec. 14):\u003c/p>\n\u003cp>A controversy has developed over an element of an integrated visual identity designed for use by the University of California's systemwide office. This controversy has created a major distraction for the UCOP External Relations Division as it pursues its broader mission: communicating to all Californians the vital contributions UC makes to the quality of their lives and the prosperity of the state.\u003c/p>\n\u003cp>The controversy has been fueled in large part by an unfortunate and false narrative, which framed the matter as an either-or choice between a venerated UC seal and a newly designed monogram.\u003c/p>\n\u003cp>In fact, the graphic element in question was never intended to replace the official seal that still graces diplomas and other appropriate documents. Rather, it was to provide a graphic cue to distinguish systemwide communications materials from those of individual campuses.\u003c/p>\n\u003cp>The monogram was only a piece of the visual identity system — a new approach to typography, photography, colors and the like — that was developed by UCOP design staff.\u003c/p>\n\u003cp>Since it debuted in the past year, this new \"look\" has served the UC system well, replacing what was a clutter of dated materials that varied from UCOP department to department. And it has received praise from an array of accomplished design experts not affiliated with the university.\u003c/p>\n\u003cp>And yet, while I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community.\u003c/p>\n\u003cp>Therefore, I have instructed the communications team to suspend further use of the monogram. For certain applications, this process could require a measure of time to complete. In due course, we will re-evaluate this element of the visual identity system.\u003c/p>\n\u003cp>My hope going forward is that the passion exhibited for the traditional seal can be redirected toward a broader advocacy for the University of California. For it is only with robust support from the citizens of this state that the university will be able to serve future generations of Californians as well as it has those of the past.\u003c/p>\u003c/blockquote>\n\u003cp>\u003ca name=\"simon\">\u003c/a>\u003cbr>\n\u003cstrong>Update 3 p.m.\u003c/strong>\u003c/p>\n\u003cp>Jason Simon, UC's director of marketing and communications, spoke with KQED's Joshua Johnson this morning about l'affaire monogram. Simon's group was in charge of the rebranding effort, and he spoke about the intention behind the change:\u003c/p>\n\u003cp>\"The biggest thing we were trying to do is demonstrate the vibrancy that happens on our campuses every day. There are amazing things going on throughout the UC system. And a new monogram and a new symbol was meant to capture that forward looking spirit,\" he said.\u003c/p>\n\u003cp>Simon said the rebranding was put through a series of focus groups and online surveys. \"And then beyond that, we took an even bigger risk and an even bigger challenge by having this in an open and public space, waiting for feedback for about nine months. And quite candidly, during that period, we did a lot of public and visible things with the mark and really only heard positive input until this past week or so.\"\u003c/p>\n\u003cp>\"We had a million people or so visiting the site this year,\" he said.\u003c/p>\n\u003cp>Simon said the university finally decided to pull the plug on the logo because it had become \"too much of a distraction.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"I do feel like we went through the right process, and we took the right steps to get input in...\" Simon said. \"My hope is that we can turn some of the feedback we got into a larger mission of making sure Californians understand the university.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Branding Expert Talks UC's Controversial New Logo With Us",
"title": "Branding Expert Talks UC's Controversial New Logo With Us",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"aligncenter size-medium wp-image-82475\" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>Well, that \u003ca href=\"http://ww2.kqed.org/news/2012/12/10/is-the-new-uc-logo-a-big-breath-of-fresh-air-or-a-flushing-toilet/\" target=\"_blank\">didn't go very well\u003c/a>, did it?\u003c/p>\n\u003cp>Boy, you hate to pile on the new University of California logo, especially when the pile is reaching \u003ca href=\"http://www.facebook.com/StopTheUCLogoChange\" target=\"_blank\">Empire State Building levels\u003c/a>. And in the interest of fairness, here's someone from the East Bay Express attempting to add a \u003ca href=\"http://www.eastbayexpress.com/92510/archives/2012/12/12/in-defense-of-the-new-uc-logo\" target=\"_blank\">little perspective\u003c/a> to the controversy over what some are making out to be the biggest branding mistake since someone decided to call one overexposed celebrity couple \"Bennifer.\" Plus here's \u003ca href=\"http://www.mercurynews.com/scott-herhold/ci_22162448/herhold-new-university-california-seal-is-worth-cheering\" target=\"_blank\">Merc columnist Scott Herhold\u003c/a> admitting in public that he actually likes the thing.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://ww2.kqed.org/news/2012/12/12/uc-logo/#interview\">\u003cstrong>Interview with branding expert\u003c/strong>\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=Xt-hO-y4PhA\">\u003cstrong>Video: University of California Identity\u003c/strong>\u003c/a> (UC Office of the President)\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>But having said all that, an informal poll of anyone who has expressed an opinion to us over the last 48 hours has given the logo a big thumbs down. And when we say \"informal poll,\" we mean unsolicited and spontaneous effusions, most of which contain the word \"sucks.\" As one person told us: \"When I first saw it I thought it was a hoax.\" (Personally, I don't get the fading yellow C, which in my own semiotic Rorschach test denotes \"long, slow decline.\")\u003c/p>\n\u003cp>Okay... so everyone's a critic. UC, for its part, is\u003ca href=\"http://www.universityofcalifornia.edu/news/article/28794\" target=\"_blank\"> defending the logo and the process by which it was created\u003c/a>, saying a mistaken impression has been fostered that what it's calling a \"small monogram\" is going to replace the traditional University of California seal. \u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"The seal signifies the prestige and tradition of the university itself, and is a treasured part of the UC identity,\" said one UC official on the system's web site. \"There has never been any plan to replace it with the monogram.\" (The university does say in its \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/identity-elements.html#!\" target=\"_blank\">University of California Brand Guidelines,\u003c/a> though, that \"The UC monogram with the [words] 'University of California' serves as the primary graphic identifier of the university for systemwide communications.\")\u003c/p>\n\u003cp>In any event, whatever it is, it's clear that a lot of students, alumni and \u003ca href=\"http://latimesblogs.latimes.com/lanow/2012/12/lt-governor-newsom-wants-the-old-uc-logo-restored.html\" target=\"_blank\">Gavin Newsom\u003c/a> don't like it, and the furor is being covered \u003ca href=\"http://www.cbsnews.com/8301-201_162-57558552/new-university-of-california-logo-spurs-mockery/\" target=\"_blank\">far\u003c/a> and \u003ca href=\"http://www.csmonitor.com/USA/Education/2012/1211/New-UC-logo-Marketing-blunder-Or-is-storm-of-criticism-overblown\" target=\"_blank\">wide\u003c/a>.\u003ca name=\"interview\">\u003c/a>\u003c/p>\n\u003cp>So KQED's Joshua Johnson decided to ask an actual branding expert about, you know, just what the hell happened. Here's an edited version of the interview with Paul Parkin, a founding partner of SALT Branding, a San Francisco-based consulting firm whose clients have included AT&T, Coca-Cola and Xerox.\u003c/p>\n\u003cp>\u003cstrong>JOSHUA JOHNSON\u003c/strong>: First, tell us what branding is and what purpose it serves...\u003c/p>\n\u003cp>\u003cstrong>SALT BRANDING'S PAUL PARKIN\u003c/strong>: Branding is the way companies and organizations connect with people. They tell them about what they do, what their products are, and hopefully build a connection about why they should care about them.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: What was your reaction to the new University of California logo?\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>The entire education world is transforming from a very traditional print-based system to a digital-based system. Every school we brand in the education space wants to make sure it's communicating that it's part of that new world.\u003cbr>\n--Paul Parkin, SALT Branding\u003cbr>\n\u003c/strong>\u003c/aside>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: I see something unfocused. It doesn't have any of the associations I expect from the UC system. It just left me a little flat.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: The brand guidelines for UC's new logo have language like 'visionary', 'pioneering, ' 'audacious,' and 'boldly Californian.' Is that the kind of thing one can even boil down to a single image or does it take more than that?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: Logos are sort of the tip of the iceberg. They're the things that in the most shorthand, simplistic way customers see in their communications. But the reality is logos are just the first part of an entire communications strategy where you're really trying to connect with people on lots of different levels.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: How common are rebrandings like this nowadays, particularly in education?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: I think this is becoming more and more common in education. Businesses have done this now for years; most companies go through some kind of rebranding every 10 years or so. They want to make sure they're relevant.\u003c/p>\n\u003cp>But what we're seeing in education is this shift happening very quickly. The entire education world is transforming from a very traditional print-based system to a digital-based system. Every school we brand in the education space wants to make sure it's communicating that it's part of that new world.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: The university says the old logo did not show up properly on digital devices, and that a simpler logo would show up more cleanly. How big of a concern should that be?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: There are some practical things that you have to think about when you're designing things for mobile or other applications. But the reality is the quality of so many devices is so good, you can still keep a more ornate logo if that's relevant to your company.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: Ultimately what difference do you think this will make? At the end of the day won't we still judge UC by things like funding, admission rates, and the quality of education rather than a logo?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: Of course. Brands have reputations they built over years, or in some cases hundreds of years. The brand or logo is a representation of that but is only part of the story, even though it's a very visible part.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: What's the best way forward for the university now that this is out there and drawn so much derision?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: Their biggest problem is they should have spoken to their students before they did it. Today with the social media opportunities we have, more and more brands are reaching out to their students and customers to engage with them, to find out what theyr'e looking for, or more important to really communicate what it is they're trying to do. So that the students don't just look at it as, well it's a good or bad logo, they think of it as here is my school trying to do something different. Do I understand that and does it make sense to me? They missed that opportunity, but they can still reach out, they can still talk to their students.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: It seems like \u003ca href=\"http://www.stanforddaily.com/2012/11/15/1073130/\" target=\"_blank\">Stanford's typeface change\u003c/a> is much more similar to what came before, whereas UC's change is dramatically different. How much does that factor into how people perceive it?\u003c/p>\n\u003cp>\u003cstrong>PARKIN:\u003c/strong> No one likes change. We're all very used to seeing something the same way, and then when it changes it surprises us, so people tend to have a very subjective reaction. Stanford's is a more evolutionary approach, UC is more revolutionary. There are times that revolution is the way to go – you may have a problem and you need to signal a very distinct change. And that may be what UC feels it needs to do as an organization.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: Is there ever a point when an organization needs to just say look, this is what we're doing, and we're moving ahead despite the criticism?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: There are organizations that do that. It's a bit of an old-school way of doing things. I think today people are looking for engagement. You can speak to people, you can understand what's going on, and then you can come out with the same goals, the same vision, but bring the people that support you along so they understand what you're trying to do.\u003c/p>\n\u003cp>\u003cstrong>Update Dec 13\u003c/strong>: Here's a \u003ca href=\"http://www.youtube.com/watch?v=Xt-hO-y4PhA&feature=player_embedded#!\">video\u003c/a> posted last month from the UC Office of the President. It starts with the back of a hand sweeping the traditional seal off of a page and replacing it with the new monogram.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ciframe src=\"http://www.youtube.com/embed/Xt-hO-y4PhA\" frameborder=\"0\" width=\"500\" height=\"281\">\u003c/iframe>\u003c/p>\n\n",
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"description": "Well, that didn't go very well, did it? Boy, you hate to pile on the new University of California logo, especially when the pile is reaching Empire State Building levels. And in the interest of fairness, here's someone from the East Bay Express attempting to add a little perspective to the controversy over what some",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"aligncenter size-medium wp-image-82475\" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>Well, that \u003ca href=\"http://ww2.kqed.org/news/2012/12/10/is-the-new-uc-logo-a-big-breath-of-fresh-air-or-a-flushing-toilet/\" target=\"_blank\">didn't go very well\u003c/a>, did it?\u003c/p>\n\u003cp>Boy, you hate to pile on the new University of California logo, especially when the pile is reaching \u003ca href=\"http://www.facebook.com/StopTheUCLogoChange\" target=\"_blank\">Empire State Building levels\u003c/a>. And in the interest of fairness, here's someone from the East Bay Express attempting to add a \u003ca href=\"http://www.eastbayexpress.com/92510/archives/2012/12/12/in-defense-of-the-new-uc-logo\" target=\"_blank\">little perspective\u003c/a> to the controversy over what some are making out to be the biggest branding mistake since someone decided to call one overexposed celebrity couple \"Bennifer.\" Plus here's \u003ca href=\"http://www.mercurynews.com/scott-herhold/ci_22162448/herhold-new-university-california-seal-is-worth-cheering\" target=\"_blank\">Merc columnist Scott Herhold\u003c/a> admitting in public that he actually likes the thing.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://ww2.kqed.org/news/2012/12/12/uc-logo/#interview\">\u003cstrong>Interview with branding expert\u003c/strong>\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=Xt-hO-y4PhA\">\u003cstrong>Video: University of California Identity\u003c/strong>\u003c/a> (UC Office of the President)\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>But having said all that, an informal poll of anyone who has expressed an opinion to us over the last 48 hours has given the logo a big thumbs down. And when we say \"informal poll,\" we mean unsolicited and spontaneous effusions, most of which contain the word \"sucks.\" As one person told us: \"When I first saw it I thought it was a hoax.\" (Personally, I don't get the fading yellow C, which in my own semiotic Rorschach test denotes \"long, slow decline.\")\u003c/p>\n\u003cp>Okay... so everyone's a critic. UC, for its part, is\u003ca href=\"http://www.universityofcalifornia.edu/news/article/28794\" target=\"_blank\"> defending the logo and the process by which it was created\u003c/a>, saying a mistaken impression has been fostered that what it's calling a \"small monogram\" is going to replace the traditional University of California seal. \u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"The seal signifies the prestige and tradition of the university itself, and is a treasured part of the UC identity,\" said one UC official on the system's web site. \"There has never been any plan to replace it with the monogram.\" (The university does say in its \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/identity-elements.html#!\" target=\"_blank\">University of California Brand Guidelines,\u003c/a> though, that \"The UC monogram with the [words] 'University of California' serves as the primary graphic identifier of the university for systemwide communications.\")\u003c/p>\n\u003cp>In any event, whatever it is, it's clear that a lot of students, alumni and \u003ca href=\"http://latimesblogs.latimes.com/lanow/2012/12/lt-governor-newsom-wants-the-old-uc-logo-restored.html\" target=\"_blank\">Gavin Newsom\u003c/a> don't like it, and the furor is being covered \u003ca href=\"http://www.cbsnews.com/8301-201_162-57558552/new-university-of-california-logo-spurs-mockery/\" target=\"_blank\">far\u003c/a> and \u003ca href=\"http://www.csmonitor.com/USA/Education/2012/1211/New-UC-logo-Marketing-blunder-Or-is-storm-of-criticism-overblown\" target=\"_blank\">wide\u003c/a>.\u003ca name=\"interview\">\u003c/a>\u003c/p>\n\u003cp>So KQED's Joshua Johnson decided to ask an actual branding expert about, you know, just what the hell happened. Here's an edited version of the interview with Paul Parkin, a founding partner of SALT Branding, a San Francisco-based consulting firm whose clients have included AT&T, Coca-Cola and Xerox.\u003c/p>\n\u003cp>\u003cstrong>JOSHUA JOHNSON\u003c/strong>: First, tell us what branding is and what purpose it serves...\u003c/p>\n\u003cp>\u003cstrong>SALT BRANDING'S PAUL PARKIN\u003c/strong>: Branding is the way companies and organizations connect with people. They tell them about what they do, what their products are, and hopefully build a connection about why they should care about them.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: What was your reaction to the new University of California logo?\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>The entire education world is transforming from a very traditional print-based system to a digital-based system. Every school we brand in the education space wants to make sure it's communicating that it's part of that new world.\u003cbr>\n--Paul Parkin, SALT Branding\u003cbr>\n\u003c/strong>\u003c/aside>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: I see something unfocused. It doesn't have any of the associations I expect from the UC system. It just left me a little flat.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: The brand guidelines for UC's new logo have language like 'visionary', 'pioneering, ' 'audacious,' and 'boldly Californian.' Is that the kind of thing one can even boil down to a single image or does it take more than that?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: Logos are sort of the tip of the iceberg. They're the things that in the most shorthand, simplistic way customers see in their communications. But the reality is logos are just the first part of an entire communications strategy where you're really trying to connect with people on lots of different levels.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: How common are rebrandings like this nowadays, particularly in education?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: I think this is becoming more and more common in education. Businesses have done this now for years; most companies go through some kind of rebranding every 10 years or so. They want to make sure they're relevant.\u003c/p>\n\u003cp>But what we're seeing in education is this shift happening very quickly. The entire education world is transforming from a very traditional print-based system to a digital-based system. Every school we brand in the education space wants to make sure it's communicating that it's part of that new world.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: The university says the old logo did not show up properly on digital devices, and that a simpler logo would show up more cleanly. How big of a concern should that be?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: There are some practical things that you have to think about when you're designing things for mobile or other applications. But the reality is the quality of so many devices is so good, you can still keep a more ornate logo if that's relevant to your company.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: Ultimately what difference do you think this will make? At the end of the day won't we still judge UC by things like funding, admission rates, and the quality of education rather than a logo?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: Of course. Brands have reputations they built over years, or in some cases hundreds of years. The brand or logo is a representation of that but is only part of the story, even though it's a very visible part.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: What's the best way forward for the university now that this is out there and drawn so much derision?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: Their biggest problem is they should have spoken to their students before they did it. Today with the social media opportunities we have, more and more brands are reaching out to their students and customers to engage with them, to find out what theyr'e looking for, or more important to really communicate what it is they're trying to do. So that the students don't just look at it as, well it's a good or bad logo, they think of it as here is my school trying to do something different. Do I understand that and does it make sense to me? They missed that opportunity, but they can still reach out, they can still talk to their students.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: It seems like \u003ca href=\"http://www.stanforddaily.com/2012/11/15/1073130/\" target=\"_blank\">Stanford's typeface change\u003c/a> is much more similar to what came before, whereas UC's change is dramatically different. How much does that factor into how people perceive it?\u003c/p>\n\u003cp>\u003cstrong>PARKIN:\u003c/strong> No one likes change. We're all very used to seeing something the same way, and then when it changes it surprises us, so people tend to have a very subjective reaction. Stanford's is a more evolutionary approach, UC is more revolutionary. There are times that revolution is the way to go – you may have a problem and you need to signal a very distinct change. And that may be what UC feels it needs to do as an organization.\u003c/p>\n\u003cp>\u003cstrong>JOHNSON\u003c/strong>: Is there ever a point when an organization needs to just say look, this is what we're doing, and we're moving ahead despite the criticism?\u003c/p>\n\u003cp>\u003cstrong>PARKIN\u003c/strong>: There are organizations that do that. It's a bit of an old-school way of doing things. I think today people are looking for engagement. You can speak to people, you can understand what's going on, and then you can come out with the same goals, the same vision, but bring the people that support you along so they understand what you're trying to do.\u003c/p>\n\u003cp>\u003cstrong>Update Dec 13\u003c/strong>: Here's a \u003ca href=\"http://www.youtube.com/watch?v=Xt-hO-y4PhA&feature=player_embedded#!\">video\u003c/a> posted last month from the UC Office of the President. It starts with the back of a hand sweeping the traditional seal off of a page and replacing it with the new monogram.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "Is the New UC Logo a 'Big Breath of Fresh Air' or 'a Flushing Toilet'?",
"title": "Is the New UC Logo a 'Big Breath of Fresh Air' or 'a Flushing Toilet'?",
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"content": "\u003cp>\u003cstrong>UPDATE 2:37 pm. Dec. 14:\u003c/strong> The university has suspended use of the controversial logo. Learn more \u003ca href=\"http://ww2.kqed.org/news/2012/12/14/uc-suspends-use-of-new-logo/\">here\u003c/a>. A UC online video about the logo that had appeared at the bottom of this post has been removed from the Internet by the university.\u003c/p>\n\u003cp>\u003cstrong>UPDATE 4:46 pm. Dec. 11: \u003c/strong> The university's press office has posted a lengthy \u003ca href=\"http://www.universityofcalifornia.edu/news/article/28794\">response\u003c/a> to the online criticism of the new logo that in part explains the difference between the logo and the \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/the-uc-seal.html\">UC seal\u003c/a>. In the response the logo is described as a \"small monogram that appears on many of the university's systemwide Web pages, as well as its marketing and communication materials.\" The response also includes these quotes from Jason Simon, the marketing communications director at the university's office of the president:\u003c/p>\n\u003cblockquote>\u003cp>\"The seal signifies the prestige and tradition of the university itself, and is a treasured part of the UC identity,\" Simon said. \"There has never been any plan to replace it with the monogram.\"\u003c/p>\u003c/blockquote>\n\u003cblockquote>\u003cp>The monogram serves an entirely different visual function than the UC seal — and media images showing the two symbols side by side have fueled that misunderstanding, Simon said.\u003c/p>\u003c/blockquote>\n\u003cblockquote>\u003cp>Simon said there has been no discussion about dropping the monogram, but stressed that all of the elements of the systemwide visual identity were designed to be flexible, with the expectation that they would evolve over time.\u003c/p>\u003c/blockquote>\n\u003cp>An \u003ca href=\"http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo\">online petition\u003c/a> asking the UC's Board of Regents to find an alternative to the logo now has more than 47,000 supporters.\u003c/p>\n\u003cp>\u003cstrong>UPDATE 2:37 p.m. Dec. 11:\u003c/strong> The University of California just posted this response to the criticism of the logo on its \u003ca href=\"http://www.facebook.com/universityofcalifornia/posts/10151133754456923\">Facebook page\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>We've been listening intently to the feedback on the UC symbol, and we wanted to make sure people saw that it is just a part of a richer picture. Here's a little bit of the before and after: \u003ca href=\"http://www.universityofcalifornia.edu/news/documents/uc_brand_large.pdf\">http://www.universityofcalifornia.edu/news/documents/uc_brand_large.pdf.\u003c/a>\u003c/p>\n\u003cp>Here's the thing: It's not replacing anything. There wasn't a logo before, and the UC seal isn't going anywhere. The symbol also isn't new. It's been on websites, brochures, advertising and other places for nearly a year now.\u003c/p>\n\u003cp>Did we consult people and test it? Of course. And we also used it in a mobile exhibit that stopped at all 10 campuses and nearly 30 other locations throughout California from September through November. More than 60,000 people came to the tour stops, letting their voices be heard on what really matters: ensuring that Californians understand the value and commitment UC has to making our state better.\u003c/p>\n\u003cp>Does everyone like the new symbol? No. That's very clear. But strong differences of opinion and energetic debate are part of what's made UC such an amazing place. This system reflects that diversity of thought: All of the elements (not just the symbol) were designed to be flexible, so it may evolve over time.\u003c/p>\u003c/blockquote>\n\u003cp>\u003cem>Original post:\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_82475\" class=\"wp-caption alignright\" style=\"max-width: 211px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"size-medium wp-image-82475 \" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"The University of California's new monogram logo.\" width=\"211\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The University of California's new monogram logo.\u003c/figcaption>\u003c/figure>\n\u003cp>To Ethan Davis, the \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/identity-elements.html#!\">new visual branding\u003c/a> for the University of California is \"a witty, fresh, charismatic and entirely unstuffy aesthetic — an aesthetic that seemed to go against all standard expectations of what public education should look like.\" Davis writes on the blog \u003ca href=\"http://grainedit.com/2012/12/05/university-of-california-branding/\">Grain Edit\u003c/a> that the university's new identity is part of what drew him to the job as a senior designer for the UC system.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"It’s exciting, and a big breath of fresh air to be involved. I look forward to more of it,\" he states.\u003c/p>\n\u003cp>Others, however, are describing the new branding in less flattering terms.\u003c/p>\n\u003cp>\"This looks like a flushing toilet,\" writes one commenter on the Grain Edit post.\u003c/p>\n\u003cp>\"...complete with buttocks,\" adds another. On the \u003ca href=\"http://www.facebook.com/photo.php?fbid=392292520845151&set=a.117611171646622.21467.107786349295771&type=1\">KQED News Facebook page\u003c/a>, commenters called it \"lame,\" \"hideous\" and \"ridiculously ugly.\" \u003c!--more-->News reports about the change late last week have sparked an online protest that includes a \u003ca href=\"http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo\">petition\u003c/a> asking the UC's Board of Regents to find an alternative to the new branding. The petition had attracted more than 37,000 supporters by this morning.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://storify.com/lanow/new-uc-logo-prompts-criticism-petition\">More Reaction to the New Logo\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"http://www.facebook.com/NPR/posts/132455383578388\">Comments From the NPR Facebook Page\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"http://www.mercurynews.com/scott-herhold/ci_22162448/herhold-new-university-california-seal-is-worth-cheering\">A Columnist Who Likes the New Logo\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Some also have taken to the comment threads of news organizations and blogs to voice their displeasure with the change. A commenter on a \u003ca href=\"http://www.fastcodesign.com/1671302/university-of-california-rebrands-itself-with-surfer-charm#1\">Fast Company post\u003c/a> about the rebranding writes that \"it's demoralizing to hear that our University system is making a joke of itself.\"\u003c/p>\n\u003cp>That's probably not the reaction university officials were hoping for when they began the unveiling. The UC's \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/identity-elements.html#!\">brand guidelines\u003c/a> state that the change \"embodies both the relevance and rootedness of the university.\" UC system spokeswoman Dianne Klein talked with the \u003ca href=\"http://latimesblogs.latimes.com/lanow/2012/12/online-protest-rages-over-ugly-undignified-new-uc-logo.html\">Los Angeles Times\u003c/a> about the inspiration for the change and how the new branding would be used. She emphasized that it will not replace the university's seal.\u003c/p>\n\u003cblockquote>\u003cp>...Klein said critics wrongly assume that UC is eliminating the traditional symbol. In fact, that will remain on all diplomas and official correspondence such as presidential letters, among other uses.\u003c/p>\n\u003cp>But she said the old logo does not reproduce well in small size on Internet pages and that UC wanted something more visually contemporary and versatile, especially for online efforts to seek donations and recruit applicants.\u003c/p>\u003c/blockquote>\n\u003cp>Among the places that you'll find the new branding is on \u003ca href=\"http://www.onwardcalifornia.com/\">Onward California\u003c/a>, the university's new fundraising site. Vanessa Correa, the university's creative director and the leader of the team that created the new logo, told Fast Company that it's \"meant to be scalable, flexible, dynamic, and adaptable; something that would let us talk to our diverse audiences while maintaining recognizability.\"\u003c/p>\n\u003cblockquote>\u003cp>“Our unit was formed with the express purpose of improving the university’s ability to tell its stories,” says Correa, who was principal of her own studio in Chicago before moving west. “How can we make them intelligible and relevant to the public?” UC is a hub not only for groundbreaking research, but for the Bay Area’s burgeoning startup scene. The identity would need to reflect all of that.\u003c/p>\u003c/blockquote>\n\u003cp>A post on the petition opposing the change quotes a university official as saying that UC is listening to the feedback it's receiving online.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>What do you think of the new branding? Does it reflect the university's identity? Post a comment below and let us know.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>UPDATE 2:37 pm. Dec. 14:\u003c/strong> The university has suspended use of the controversial logo. Learn more \u003ca href=\"http://ww2.kqed.org/news/2012/12/14/uc-suspends-use-of-new-logo/\">here\u003c/a>. A UC online video about the logo that had appeared at the bottom of this post has been removed from the Internet by the university.\u003c/p>\n\u003cp>\u003cstrong>UPDATE 4:46 pm. Dec. 11: \u003c/strong> The university's press office has posted a lengthy \u003ca href=\"http://www.universityofcalifornia.edu/news/article/28794\">response\u003c/a> to the online criticism of the new logo that in part explains the difference between the logo and the \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/the-uc-seal.html\">UC seal\u003c/a>. In the response the logo is described as a \"small monogram that appears on many of the university's systemwide Web pages, as well as its marketing and communication materials.\" The response also includes these quotes from Jason Simon, the marketing communications director at the university's office of the president:\u003c/p>\n\u003cblockquote>\u003cp>\"The seal signifies the prestige and tradition of the university itself, and is a treasured part of the UC identity,\" Simon said. \"There has never been any plan to replace it with the monogram.\"\u003c/p>\u003c/blockquote>\n\u003cblockquote>\u003cp>The monogram serves an entirely different visual function than the UC seal — and media images showing the two symbols side by side have fueled that misunderstanding, Simon said.\u003c/p>\u003c/blockquote>\n\u003cblockquote>\u003cp>Simon said there has been no discussion about dropping the monogram, but stressed that all of the elements of the systemwide visual identity were designed to be flexible, with the expectation that they would evolve over time.\u003c/p>\u003c/blockquote>\n\u003cp>An \u003ca href=\"http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo\">online petition\u003c/a> asking the UC's Board of Regents to find an alternative to the logo now has more than 47,000 supporters.\u003c/p>\n\u003cp>\u003cstrong>UPDATE 2:37 p.m. Dec. 11:\u003c/strong> The University of California just posted this response to the criticism of the logo on its \u003ca href=\"http://www.facebook.com/universityofcalifornia/posts/10151133754456923\">Facebook page\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>We've been listening intently to the feedback on the UC symbol, and we wanted to make sure people saw that it is just a part of a richer picture. Here's a little bit of the before and after: \u003ca href=\"http://www.universityofcalifornia.edu/news/documents/uc_brand_large.pdf\">http://www.universityofcalifornia.edu/news/documents/uc_brand_large.pdf.\u003c/a>\u003c/p>\n\u003cp>Here's the thing: It's not replacing anything. There wasn't a logo before, and the UC seal isn't going anywhere. The symbol also isn't new. It's been on websites, brochures, advertising and other places for nearly a year now.\u003c/p>\n\u003cp>Did we consult people and test it? Of course. And we also used it in a mobile exhibit that stopped at all 10 campuses and nearly 30 other locations throughout California from September through November. More than 60,000 people came to the tour stops, letting their voices be heard on what really matters: ensuring that Californians understand the value and commitment UC has to making our state better.\u003c/p>\n\u003cp>Does everyone like the new symbol? No. That's very clear. But strong differences of opinion and energetic debate are part of what's made UC such an amazing place. This system reflects that diversity of thought: All of the elements (not just the symbol) were designed to be flexible, so it may evolve over time.\u003c/p>\u003c/blockquote>\n\u003cp>\u003cem>Original post:\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_82475\" class=\"wp-caption alignright\" style=\"max-width: 211px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm.jpeg\">\u003cimg class=\"size-medium wp-image-82475 \" title=\"university-of-california-rebrands-itself-with-surfer-charm\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/12/university-of-california-rebrands-itself-with-surfer-charm-211x300.jpg\" alt=\"The University of California's new monogram logo.\" width=\"211\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The University of California's new monogram logo.\u003c/figcaption>\u003c/figure>\n\u003cp>To Ethan Davis, the \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/identity-elements.html#!\">new visual branding\u003c/a> for the University of California is \"a witty, fresh, charismatic and entirely unstuffy aesthetic — an aesthetic that seemed to go against all standard expectations of what public education should look like.\" Davis writes on the blog \u003ca href=\"http://grainedit.com/2012/12/05/university-of-california-branding/\">Grain Edit\u003c/a> that the university's new identity is part of what drew him to the job as a senior designer for the UC system.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"It’s exciting, and a big breath of fresh air to be involved. I look forward to more of it,\" he states.\u003c/p>\n\u003cp>Others, however, are describing the new branding in less flattering terms.\u003c/p>\n\u003cp>\"This looks like a flushing toilet,\" writes one commenter on the Grain Edit post.\u003c/p>\n\u003cp>\"...complete with buttocks,\" adds another. On the \u003ca href=\"http://www.facebook.com/photo.php?fbid=392292520845151&set=a.117611171646622.21467.107786349295771&type=1\">KQED News Facebook page\u003c/a>, commenters called it \"lame,\" \"hideous\" and \"ridiculously ugly.\" \u003c!--more-->News reports about the change late last week have sparked an online protest that includes a \u003ca href=\"http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo\">petition\u003c/a> asking the UC's Board of Regents to find an alternative to the new branding. The petition had attracted more than 37,000 supporters by this morning.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"http://storify.com/lanow/new-uc-logo-prompts-criticism-petition\">More Reaction to the New Logo\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"http://www.facebook.com/NPR/posts/132455383578388\">Comments From the NPR Facebook Page\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"http://www.mercurynews.com/scott-herhold/ci_22162448/herhold-new-university-california-seal-is-worth-cheering\">A Columnist Who Likes the New Logo\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>Some also have taken to the comment threads of news organizations and blogs to voice their displeasure with the change. A commenter on a \u003ca href=\"http://www.fastcodesign.com/1671302/university-of-california-rebrands-itself-with-surfer-charm#1\">Fast Company post\u003c/a> about the rebranding writes that \"it's demoralizing to hear that our University system is making a joke of itself.\"\u003c/p>\n\u003cp>That's probably not the reaction university officials were hoping for when they began the unveiling. The UC's \u003ca href=\"http://brand.universityofcalifornia.edu/guidelines/identity-elements.html#!\">brand guidelines\u003c/a> state that the change \"embodies both the relevance and rootedness of the university.\" UC system spokeswoman Dianne Klein talked with the \u003ca href=\"http://latimesblogs.latimes.com/lanow/2012/12/online-protest-rages-over-ugly-undignified-new-uc-logo.html\">Los Angeles Times\u003c/a> about the inspiration for the change and how the new branding would be used. She emphasized that it will not replace the university's seal.\u003c/p>\n\u003cblockquote>\u003cp>...Klein said critics wrongly assume that UC is eliminating the traditional symbol. In fact, that will remain on all diplomas and official correspondence such as presidential letters, among other uses.\u003c/p>\n\u003cp>But she said the old logo does not reproduce well in small size on Internet pages and that UC wanted something more visually contemporary and versatile, especially for online efforts to seek donations and recruit applicants.\u003c/p>\u003c/blockquote>\n\u003cp>Among the places that you'll find the new branding is on \u003ca href=\"http://www.onwardcalifornia.com/\">Onward California\u003c/a>, the university's new fundraising site. Vanessa Correa, the university's creative director and the leader of the team that created the new logo, told Fast Company that it's \"meant to be scalable, flexible, dynamic, and adaptable; something that would let us talk to our diverse audiences while maintaining recognizability.\"\u003c/p>\n\u003cblockquote>\u003cp>“Our unit was formed with the express purpose of improving the university’s ability to tell its stories,” says Correa, who was principal of her own studio in Chicago before moving west. “How can we make them intelligible and relevant to the public?” UC is a hub not only for groundbreaking research, but for the Bay Area’s burgeoning startup scene. The identity would need to reflect all of that.\u003c/p>\u003c/blockquote>\n\u003cp>A post on the petition opposing the change quotes a university official as saying that UC is listening to the feedback it's receiving online.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "A.M. Splash: Assembly Passes Tuition Break; Solyndra Gives $3.5 Million to Ex-Employees; Immigrant Relief Period Begins Wednesday",
"title": "A.M. Splash: Assembly Passes Tuition Break; Solyndra Gives $3.5 Million to Ex-Employees; Immigrant Relief Period Begins Wednesday",
"headTitle": "News Fix | KQED News",
"content": "\u003cul>\n\u003cli> \u003ca href=\"http://www.sfgate.com/education/article/Major-tuition-break-OKd-by-Assembly-3785812.php\">Major tuition break OKd by Assembly\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Middle-class students at California's public universities are one big step closer to receiving a major tuition break, after the Assembly narrowly approved a measure Monday that would fund college scholarships by eliminating a corporate tax break.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21307673/solyndra-agrees-pay-3-5-million-settlement-its\">Solyndra agrees to pay $3.5 million in a settlement with its laid-off employees\u003c/a> (Oakland Tribune)\u003cbr>\n\u003cblockquote>\u003cp>Solyndra has agreed to pay $3.5 million to settle claims that the bankrupt solar company failed to properly notify employees that it was halting operations. About 1,100 employees lost their jobs with no warning when Solyndra, a solar panel maker, closed its doors in August 2011. A few days after that, last September, the company filed for bankruptcy. Employees, including Peter Kohlstadt and Dan Braun, sued Solyndra. They claimed they were entitled to at least 60 days' notice before losing their jobs, according to public documents filed with the U.S. Bankruptcy Court in Delaware.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21307087/biggest-immigration-relief-generation-begins-wednesday\">Biggest immigration relief in a generation begins Wednesday\u003c/a> (Contra Costa Times)\u003cbr>\n\u003cblockquote>\u003cp>The most expansive immigration relief policy in 25 years will begin Wednesday, when thousands of young illegal immigrants in the Bay Area and nationwide are expected to apply for work permits granted by the Obama administration. No lines will be forming at immigration offices in Oakland, San Jose and other cities. Instead, anyone interested must sign up online for work permits and protection from deportation. The forms are expected to be posted on the U.S. Citizen and Immigration Services website Wednesday.\u003c/p>\u003c/blockquote>\n\u003c/li>\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21309239/oakland-police-shut-down-peoples-library-installed-vacant\"> Oakland police shut down 'people's library' installed in vacant building\u003c/a> (Oakland Tribune)\u003cbr>\n\u003cblockquote>\u003cp>Police ordered activists Monday night to leave the \"people's library\" they'd installed in a vacant city building, an officer said. Ten to 15 people left the property at 1449 Miller Ave., near International Boulevard, shortly after officers entered the building at about 11 p.m. and told the activists they were trespassing, police spokeswoman Officer Johnna Watson said\u003c/p>\u003c/blockquote>\n\u003c/li>\n\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/Chevron-considered-replacing-pipe-3785841.php\">Chevron considered replacing pipe\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Chevron officials initially deemed the pipe that failed dramatically last week, causing a major fire at its Richmond refinery, as possibly needing replacement last year but ultimately cleared it for five more years of service, The Chronicle has learned.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21308826/richmond-refinery-repairs-could-take-several-months-chevron\">Richmond refinery repairs could take several months for Chevron to complete\u003c/a> (Contra Costa Times)\u003cbr>\n\u003cblockquote>\u003cp>The permit process to approve a replacement or repair of the fire-scarred Crude Unit No. 4 at Chevron's Richmond refinery could take \"months\" to complete, a top city official said. That estimate, from Richmond City Manager Bill Lindsay, suggests that Chevron might not be back in full operation for three to six months. It's unknown how long repairs might take once the permits are approved.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.siliconvalley.com/apple-vs-samsung/ci_21304630/apple-samsung-patent-trial-rests-its-case-musika-damages\">Apple rests its patent case against Samsung\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>Ending its case in a blaze of dollar signs, Apple's final witness in its smartphone legal war with Samsung calculated the record damages -- up to $2.75 billion -- Apple is urging a jury to award if it finds in the iPhone maker's favor. Apple expert Terry Musika's estimate of what could be owed to Apple was the final touch after three weeks of federal court testimony on Apple's claims that Samsung copied the iPhone and iPad in its smartphones and tablets... Samsung, which has denied copying Apple's products, put on its first two witnesses Monday. Samsung is both defending itself against Apple's claims and also asserting counterclaims that Apple violated some of the South Korean company's basic patents.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21306118/steve-jobs-palo-alto-home-burglarized\">Steve Jobs' Palo Alto home burglarized, Alameda resident is in custody.\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>Not even the home of Silicon Valley legend Steve Jobs has escaped a Bay Area-wide upswing in residential burglaries. But unlike a majority of those crimes, a suspect is in custody. The deceased Apple co-founder's home on the 2100 block of Waverley Street in Palo Alto was burglarized July 17, said Santa Clara County Deputy District Attorney Tom Flattery, a member of the high-technology crimes unit. More than $60,000 worth of \"computers and personal items\" were allegedly stolen, but Flattery declined to say whether they belonged to Jobs, who died last year at the age of 56, or another family member.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/Rod-Gun-Club-gets-2nd-shot-at-survival-3785694.php\">Rod & Gun Club gets 2nd shot at survival\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>The Pacific Rod & Gun Club, facing eviction on Wednesday for failing to reach an agreement with the city on updating its 78-year-old lease, is getting another shot at survival. The Public Utilities Commission extended the eviction deadline for the city's only outdoor shooting range to Sept. 5 after the club agreed to increasing its liability insurance and other terms that would modernize the lease. In the meantime, club officials will meet with the PUC to resolve the million-dollar question: whether the city is liable for any past damages on the property.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/Clipper-to-charge-for-missed-payments-3785689.php\">Clipper to charge for missed payments\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Proving again that there is no such thing as a free ride - legally, at least - Clipper is notifying thousands of transit riders that it will be collecting missed payments dating as far back as 2010. Customers who made 7,954 uncollected transactions will receive e-mailed notices through the beginning of September alerting them that their accounts will be charged for missed payments. It's not clear how many customers will be affected because transit fares and card usage vary, but Clipper failed to collect a total of $231,000.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/Peninsula-Marine-killed-in-Afghanistan-3785453.php\">Peninsula Marine killed in Afghanistan\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp> U.S. Marine Capt. Matthew Manoukian of Los Altos Hills planned to leave the service next year and enroll in law school, following in the footsteps of his parents who both serve on the bench. But Capt. Manoukian, 29, and two other Marines were killed Friday \"while conducting combat operations\" in Helmand province, Afghanistan, the Defense Department said.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"description": "Major tuition break OKd by Assembly (SF Chronicle) Middle-class students at California's public universities are one big step closer to receiving a major tuition break, after the Assembly narrowly approved a measure Monday that would fund college scholarships by eliminating a corporate tax break. Solyndra agrees to pay $3.5 million in a settlement with its",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cul>\n\u003cli> \u003ca href=\"http://www.sfgate.com/education/article/Major-tuition-break-OKd-by-Assembly-3785812.php\">Major tuition break OKd by Assembly\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Middle-class students at California's public universities are one big step closer to receiving a major tuition break, after the Assembly narrowly approved a measure Monday that would fund college scholarships by eliminating a corporate tax break.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21307673/solyndra-agrees-pay-3-5-million-settlement-its\">Solyndra agrees to pay $3.5 million in a settlement with its laid-off employees\u003c/a> (Oakland Tribune)\u003cbr>\n\u003cblockquote>\u003cp>Solyndra has agreed to pay $3.5 million to settle claims that the bankrupt solar company failed to properly notify employees that it was halting operations. About 1,100 employees lost their jobs with no warning when Solyndra, a solar panel maker, closed its doors in August 2011. A few days after that, last September, the company filed for bankruptcy. Employees, including Peter Kohlstadt and Dan Braun, sued Solyndra. They claimed they were entitled to at least 60 days' notice before losing their jobs, according to public documents filed with the U.S. Bankruptcy Court in Delaware.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21307087/biggest-immigration-relief-generation-begins-wednesday\">Biggest immigration relief in a generation begins Wednesday\u003c/a> (Contra Costa Times)\u003cbr>\n\u003cblockquote>\u003cp>The most expansive immigration relief policy in 25 years will begin Wednesday, when thousands of young illegal immigrants in the Bay Area and nationwide are expected to apply for work permits granted by the Obama administration. No lines will be forming at immigration offices in Oakland, San Jose and other cities. Instead, anyone interested must sign up online for work permits and protection from deportation. The forms are expected to be posted on the U.S. Citizen and Immigration Services website Wednesday.\u003c/p>\u003c/blockquote>\n\u003c/li>\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21309239/oakland-police-shut-down-peoples-library-installed-vacant\"> Oakland police shut down 'people's library' installed in vacant building\u003c/a> (Oakland Tribune)\u003cbr>\n\u003cblockquote>\u003cp>Police ordered activists Monday night to leave the \"people's library\" they'd installed in a vacant city building, an officer said. Ten to 15 people left the property at 1449 Miller Ave., near International Boulevard, shortly after officers entered the building at about 11 p.m. and told the activists they were trespassing, police spokeswoman Officer Johnna Watson said\u003c/p>\u003c/blockquote>\n\u003c/li>\n\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/Chevron-considered-replacing-pipe-3785841.php\">Chevron considered replacing pipe\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Chevron officials initially deemed the pipe that failed dramatically last week, causing a major fire at its Richmond refinery, as possibly needing replacement last year but ultimately cleared it for five more years of service, The Chronicle has learned.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21308826/richmond-refinery-repairs-could-take-several-months-chevron\">Richmond refinery repairs could take several months for Chevron to complete\u003c/a> (Contra Costa Times)\u003cbr>\n\u003cblockquote>\u003cp>The permit process to approve a replacement or repair of the fire-scarred Crude Unit No. 4 at Chevron's Richmond refinery could take \"months\" to complete, a top city official said. That estimate, from Richmond City Manager Bill Lindsay, suggests that Chevron might not be back in full operation for three to six months. It's unknown how long repairs might take once the permits are approved.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.siliconvalley.com/apple-vs-samsung/ci_21304630/apple-samsung-patent-trial-rests-its-case-musika-damages\">Apple rests its patent case against Samsung\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>Ending its case in a blaze of dollar signs, Apple's final witness in its smartphone legal war with Samsung calculated the record damages -- up to $2.75 billion -- Apple is urging a jury to award if it finds in the iPhone maker's favor. Apple expert Terry Musika's estimate of what could be owed to Apple was the final touch after three weeks of federal court testimony on Apple's claims that Samsung copied the iPhone and iPad in its smartphones and tablets... Samsung, which has denied copying Apple's products, put on its first two witnesses Monday. Samsung is both defending itself against Apple's claims and also asserting counterclaims that Apple violated some of the South Korean company's basic patents.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.insidebayarea.com/news/ci_21306118/steve-jobs-palo-alto-home-burglarized\">Steve Jobs' Palo Alto home burglarized, Alameda resident is in custody.\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>Not even the home of Silicon Valley legend Steve Jobs has escaped a Bay Area-wide upswing in residential burglaries. But unlike a majority of those crimes, a suspect is in custody. The deceased Apple co-founder's home on the 2100 block of Waverley Street in Palo Alto was burglarized July 17, said Santa Clara County Deputy District Attorney Tom Flattery, a member of the high-technology crimes unit. More than $60,000 worth of \"computers and personal items\" were allegedly stolen, but Flattery declined to say whether they belonged to Jobs, who died last year at the age of 56, or another family member.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/Rod-Gun-Club-gets-2nd-shot-at-survival-3785694.php\">Rod & Gun Club gets 2nd shot at survival\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>The Pacific Rod & Gun Club, facing eviction on Wednesday for failing to reach an agreement with the city on updating its 78-year-old lease, is getting another shot at survival. The Public Utilities Commission extended the eviction deadline for the city's only outdoor shooting range to Sept. 5 after the club agreed to increasing its liability insurance and other terms that would modernize the lease. In the meantime, club officials will meet with the PUC to resolve the million-dollar question: whether the city is liable for any past damages on the property.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/Clipper-to-charge-for-missed-payments-3785689.php\">Clipper to charge for missed payments\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Proving again that there is no such thing as a free ride - legally, at least - Clipper is notifying thousands of transit riders that it will be collecting missed payments dating as far back as 2010. Customers who made 7,954 uncollected transactions will receive e-mailed notices through the beginning of September alerting them that their accounts will be charged for missed payments. 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"disqusTitle": "UC Regents Agree to Freeze Tuition if Tax Measure Passes",
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"content": "\u003cp>University of California leaders have agreed to hold tuition at 2011-12 levels if Gov. Brown's tax initiative passes on the November ballot, KQED's Ana Tintocalis reports. In addition to making the tuition commitment, a committee of the UC Board of Regents also formally endorsed the tax measure.\u003c/p>\n\u003cp>Here's background from Associated Press:\u003c/p>\n\u003cblockquote>\u003cp>Under the recently adopted state budget, funding for the 10-campus system would remain stable this fiscal year and increase by $125 million next year - if the university doesn't raise tuition and voters approve Brown's tax plan.\u003c/p>\n\u003cp>But if the initiative fails, UC would face a midyear budget cut of $250 million. \u003c/p>\u003c/blockquote>\n\u003cp>You can follow \u003ca href=\"http://www.dailycal.org/2012/07/17/live-blog-july-uc-board-of-regents-meeting/\">The Daily Californian's live blog\u003c/a> or tweets from the meeting:\u003c/p>\n\u003cp>\u003ciframe style=\"border: 1px solid #000000\" src=\"http://embed.scribblelive.com/Embed/v5.aspx?Id=53002&ThemeId=6104\" frameborder=\"0\" width=\"640\" height=\"700\">\u003c/iframe>\u003c/p>\n\u003cp>Earlier, protesters dressed as zombies...\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/07/zombie-protesters-at-UC-Regents-meeting-July-181.jpg\">\u003cimg class=\"aligncenter size-full wp-image-70656\" title=\"zombie protesters at UC Regents meeting July 18\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/07/zombie-protesters-at-UC-Regents-meeting-July-181.jpg\" alt=\"\" width=\"499\" height=\"455\">\u003c/a>... and waved banners.\u003c/p>\n\u003cfigure id=\"attachment_70657\" class=\"wp-caption aligncenter\" style=\"max-width: 499px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/07/protestors-at-UC-Regents-meeting.jpg\">\u003cimg class=\"size-full wp-image-70657\" title=\"protestors at UC Regents meeting\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/07/protestors-at-UC-Regents-meeting.jpg\" alt=\"\" width=\"499\" height=\"374\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">UC Regents protesters. (Ana Tintocalis/KQED)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"http://www.ustream.tv/channel/daily-californian\">Video from the public comment period here\u003c/a>:\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ciframe style=\"border: 0px none transparent\" src=\"http://www.ustream.tv/embed/recorded/24077434\" frameborder=\"0\" scrolling=\"no\" width=\"480\" height=\"386\">\u003c/iframe>\u003c/p>\n\n",
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"content": "\u003cp>By Terence Chea, Associated Press\u003c/p>\n\u003cp>SAN FRANCISCO (AP) -- University of California students will likely face a steep midyear tuition increase if voters reject Gov. Jerry Brown's tax initiative.\u003c/p>\n\u003cfigure id=\"attachment_70026\" class=\"wp-caption alignleft\" style=\"max-width: 234px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/07/occupy-protest-at-UC-Berkeley.jpg\">\u003cimg class=\"size-full wp-image-70026 \" title=\"occupy protest at UC Berkeley\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/07/occupy-protest-at-UC-Berkeley.jpg\" alt=\"\" width=\"234\" height=\"155\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Students protested tuition hikes among other grievances at demonstrations organized by Occupy Cal last year. (Tracey Taylor/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>The 10-campus system will need to consider raising tuition by as much as 20 percent in January if the November ballot measure fails, according to documents posted online ahead of next week's UC Board of Regents meeting. Under that scenario, in-state undergraduate tuition would rise by $2,472 to $14,664.\u003c/p>\n\u003cp>At their meeting in San Francisco, the regents are expected to vote on a measure to freeze tuition at 2011-2012 levels and endorse the governor's initiative, which temporarily raises the sales tax and boosts the income tax on people who make more than $250,000 a year.\u003c/p>\n\u003cp>Under the recently adopted state budget for 2012-2013, state funding for the UC system would remain stable this fiscal year and increase by $125 million next year -- if the university does not raise tuition and voters approve Brown's tax measure.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c!--more-->But if the initiative doesn't pass, the university system would face a midyear funding reduction of $250 million -- and wouldn't get the additional $125 million next year. That ``trigger cut'' would lower state funding of UC to $2.13 billion, compared with $3.26 billion in 2007-2008.\u003c/p>\n\u003cp>UC officials say the university would need to raise tuition by 20 percent if the entire budget shortfall was covered by a tuition increase alone. The system could raise tuition by a lesser amount if it finds other ways to raise revenue or cut costs.\u003c/p>\n\u003cp>\"The stakes are pretty clear,'' UC spokesman Steve Montiel said Tuesday. ``If the initiative doesn't pass, it would be a tough situation for the university and ultimately for the students.''\u003c/p>\n\u003cp>In recent years, UC has repeatedly raised tuition -- and made deep cuts to campus services and academic programs -- in response to sharp reductions in state funding. Students now pay nearly twice as much as they did five years ago.\u003c/p>\n\u003cp>The prospect of another sharp tuition hike should motivate students and other people who care about higher education to support the governor's tax initiative, said Claudia Magana, president of the University of California Students Association.\u003c/p>\n\u003cp>The students association plans to ramp up efforts to register students to vote this fall, Magana said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"We want to educate students on what this vote means,'' she said. \"We'll be doing everything in our power to make sure that it does pass.''\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c!--more-->But if the initiative doesn't pass, the university system would face a midyear funding reduction of $250 million -- and wouldn't get the additional $125 million next year. That ``trigger cut'' would lower state funding of UC to $2.13 billion, compared with $3.26 billion in 2007-2008.\u003c/p>\n\u003cp>UC officials say the university would need to raise tuition by 20 percent if the entire budget shortfall was covered by a tuition increase alone. The system could raise tuition by a lesser amount if it finds other ways to raise revenue or cut costs.\u003c/p>\n\u003cp>\"The stakes are pretty clear,'' UC spokesman Steve Montiel said Tuesday. ``If the initiative doesn't pass, it would be a tough situation for the university and ultimately for the students.''\u003c/p>\n\u003cp>In recent years, UC has repeatedly raised tuition -- and made deep cuts to campus services and academic programs -- in response to sharp reductions in state funding. Students now pay nearly twice as much as they did five years ago.\u003c/p>\n\u003cp>The prospect of another sharp tuition hike should motivate students and other people who care about higher education to support the governor's tax initiative, said Claudia Magana, president of the University of California Students Association.\u003c/p>\n\u003cp>The students association plans to ramp up efforts to register students to vote this fall, Magana said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"We want to educate students on what this vote means,'' she said. \"We'll be doing everything in our power to make sure that it does pass.''\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003cstrong>KQED Staff and Wires\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) – The cost of pensions and retiree health benefits are soaring at the University of California, increasing pressure to raise tuition and cut academic programs at one of the nation's leading public college systems.\u003c/p>\n\u003cp>The 10-campus system is confronting mounting bills for employee retirement benefits even as it grapples with unprecedented cuts in state funding that have led to sharp tuition hikes, staff reductions and angry student protests.\u003c/p>\n\u003cp>The UC system, including medical centers and national laboratories, is scrambling to shore up its pension fund as it prepares for a wave of retirements and tackles a roughly $10 billion unfunded liability.\u003c/p>\n\u003cp>The UC Retirement Plan's huge deficit was created by investment losses during the global economic crisis _ and the nearly two decades when campuses, employees and the state did not contribute any money toward pensions.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>``The regents made a serious error and the Legislature made a serious error by not putting money aside for 19 years while accumulating this obligation,'' said Robert Anderson, a UC Berkeley economist who chairs the system's Academic Senate. ``Now we have to pay for it.''\u003c/p>\n\u003cp>The UC system faces spiraling pension costs for 56,000 current retirees and another 116,000 employees nearing retirement.\u003c/p>\n\u003cp>As of May, there were 2,129 UC retirees drawing annual pensions of more than $100,000, 57 with pensions exceeding $200,000 and three with pensions greater than $300,000, according to data obtained by The Associated Press through a state Public Records Act request.\u003c/p>\n\u003cp>The number of UC retirees collecting six-figure pensions has increased by 30 percent over the past two years, according to Californians for Fiscal Responsibility, an advocacy group that has analyzed UC pension data.\u003c/p>\n\u003cp>Topping the list is Marcus Marvin, a retired professor of dentistry and public health at UCLA, who receives an annual pension of $337,000.\u003c/p>\n\u003cp>If UC President Mark Yudof, 67, serves for seven years, he would receive an annual pension of $350,000 _ in addition to regular benefits he accrues through the UC Retirement Plan, according to university documents.\u003c/p>\n\u003cp>The university caps employee pensions at the IRS limit of $250,000, but that ceiling does not apply to the ``supplemental retirement benefits'' promised to Yudof.\u003c/p>\n\u003cp>In the coming year, the university is expected to contribute about $240 million to its retirement fund from a roughly $6 billion core operating budget. That amount is expected to more than double to about $500 million annually by 2015-16, according to UC officials.\u003c/p>\n\u003cp>The university also faces skyrocketing costs for its retiree health care benefits.\u003c/p>\n\u003cp>The unfunded liability for its retiree health program was $14.6 billion in July 2011. UC is expected to spend $270 million on retiree health care this year, and that amount is expected to rise significantly over the next several years, according to UC documents.\u003c/p>\n\u003cp>While UC seeks to pay its retirement bills, the system is wrestling with the loss of $750 million in state funding this past year. And it could lose another $250 million in the coming academic year if voters reject Gov. Jerry Brown's tax initiative in November.\u003c/p>\n\u003cp>To offset state cuts over the past three years, UC has repeatedly raised tuition, cut academic programs and student services, reduced its workforce, and increased enrollment of out-of-state students who pay three times more than California residents.\u003c/p>\n\u003cp>In July, the university's board is expected to consider another tuition increase for the coming school year. Under one scenario, in-state tuition would increase by 6 percent to $12,923, roughly double what students paid five years ago.\u003c/p>\n\u003cp>Without a substantial boost in state funding, UC will need to find other ways to raise revenue or cut costs to pay for promised retirement benefits, officials said.\u003c/p>\n\u003cp>``This is a very significant challenge to the UC system,'' said UC Executive Vice President Nathan Brostrom.\u003c/p>\n\u003cp>UC officials want the state to make pension contributions, as it does for the California State University and California Community Colleges systems. But the state, facing its own financial problems, hasn't provided money for UC pensions for more than 20 years.\u003c/p>\n\u003cp>UC Irvine student Traci Ishigo said she also wants the state to help cover the UC's escalating pension costs.\u003c/p>\n\u003cp>``Students shouldn't have to compromise any more on the quality of our education,'' Ishigo said. ``I don't want to see the regents make any decisions where they have to place more burden on the backs of students to cover the rising pension costs.''\u003c/p>\n\u003cp>Similar stories are playing out across the country as public pensions overwhelm the budgets of city, state and federal governments grappling with a surge of retirements, stock-market declines and years of mismanagement and underfunding.\u003c/p>\n\u003cp>``It's pretty clear what happens when you don't pay your bills for a long time. They eventually catch up with you,'' said Jeffrey R. Brown, a finance professor at the University of Illinois at Urbana-Champaign who researches pension issues.\u003c/p>\n\u003cp>For years, the UC system has used its generous retirement benefits to attract and retain talented employees and professors willing to accept lower salaries in exchange for a secure retirement.\u003c/p>\n\u003cp>Employees can begin collecting pensions at age 50 and receive maximum benefits at age 60. Pensions are based on the average of their three top-earning years, and employees who work 40 years receive annual pensions equal to 100 percent of that amount.\u003c/p>\n\u003cp>``Maintaining the defined benefit is very important to maintaining the success of the University of California,'' said Daniel Simmons, a retired UC Davis law professor who previously chaired the system's Academic Senate.\u003c/p>\n\u003cp>The roots of UC's pension problems began more than two decades ago when administrators decided to suspend contributions. The pension fund appeared to be overfunded, and the cash-strapped state was cutting UC funding.\u003c/p>\n\u003cp>University administrators finally took action to address its ballooning retirement obligations in 2010 after stock market losses in 2008-09 left the UC retirement fund dangerously underfunded. UC and its employees resumed making payments to the UC Retirement Plan in 2010, with contribution amounts steadily increasing each year.\u003c/p>\n\u003cp>The university system is increasing the retirement age for future employees by five years, which will reduce the amount UC subsidiaries will need to contribute for pensions.\u003c/p>\n\u003cp>UC is also aiming to rein in costs for its retiree health program by raising the eligibility age and reducing the percentage of the insurance premiums it covers.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>``If we were to kick the can down the road even further, the problem would get even worse and future generations would have to take even more draconian measures,'' Brostrom said.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>KQED Staff and Wires\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) – The cost of pensions and retiree health benefits are soaring at the University of California, increasing pressure to raise tuition and cut academic programs at one of the nation's leading public college systems.\u003c/p>\n\u003cp>The 10-campus system is confronting mounting bills for employee retirement benefits even as it grapples with unprecedented cuts in state funding that have led to sharp tuition hikes, staff reductions and angry student protests.\u003c/p>\n\u003cp>The UC system, including medical centers and national laboratories, is scrambling to shore up its pension fund as it prepares for a wave of retirements and tackles a roughly $10 billion unfunded liability.\u003c/p>\n\u003cp>The UC Retirement Plan's huge deficit was created by investment losses during the global economic crisis _ and the nearly two decades when campuses, employees and the state did not contribute any money toward pensions.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>``The regents made a serious error and the Legislature made a serious error by not putting money aside for 19 years while accumulating this obligation,'' said Robert Anderson, a UC Berkeley economist who chairs the system's Academic Senate. ``Now we have to pay for it.''\u003c/p>\n\u003cp>The UC system faces spiraling pension costs for 56,000 current retirees and another 116,000 employees nearing retirement.\u003c/p>\n\u003cp>As of May, there were 2,129 UC retirees drawing annual pensions of more than $100,000, 57 with pensions exceeding $200,000 and three with pensions greater than $300,000, according to data obtained by The Associated Press through a state Public Records Act request.\u003c/p>\n\u003cp>The number of UC retirees collecting six-figure pensions has increased by 30 percent over the past two years, according to Californians for Fiscal Responsibility, an advocacy group that has analyzed UC pension data.\u003c/p>\n\u003cp>Topping the list is Marcus Marvin, a retired professor of dentistry and public health at UCLA, who receives an annual pension of $337,000.\u003c/p>\n\u003cp>If UC President Mark Yudof, 67, serves for seven years, he would receive an annual pension of $350,000 _ in addition to regular benefits he accrues through the UC Retirement Plan, according to university documents.\u003c/p>\n\u003cp>The university caps employee pensions at the IRS limit of $250,000, but that ceiling does not apply to the ``supplemental retirement benefits'' promised to Yudof.\u003c/p>\n\u003cp>In the coming year, the university is expected to contribute about $240 million to its retirement fund from a roughly $6 billion core operating budget. That amount is expected to more than double to about $500 million annually by 2015-16, according to UC officials.\u003c/p>\n\u003cp>The university also faces skyrocketing costs for its retiree health care benefits.\u003c/p>\n\u003cp>The unfunded liability for its retiree health program was $14.6 billion in July 2011. UC is expected to spend $270 million on retiree health care this year, and that amount is expected to rise significantly over the next several years, according to UC documents.\u003c/p>\n\u003cp>While UC seeks to pay its retirement bills, the system is wrestling with the loss of $750 million in state funding this past year. And it could lose another $250 million in the coming academic year if voters reject Gov. Jerry Brown's tax initiative in November.\u003c/p>\n\u003cp>To offset state cuts over the past three years, UC has repeatedly raised tuition, cut academic programs and student services, reduced its workforce, and increased enrollment of out-of-state students who pay three times more than California residents.\u003c/p>\n\u003cp>In July, the university's board is expected to consider another tuition increase for the coming school year. Under one scenario, in-state tuition would increase by 6 percent to $12,923, roughly double what students paid five years ago.\u003c/p>\n\u003cp>Without a substantial boost in state funding, UC will need to find other ways to raise revenue or cut costs to pay for promised retirement benefits, officials said.\u003c/p>\n\u003cp>``This is a very significant challenge to the UC system,'' said UC Executive Vice President Nathan Brostrom.\u003c/p>\n\u003cp>UC officials want the state to make pension contributions, as it does for the California State University and California Community Colleges systems. But the state, facing its own financial problems, hasn't provided money for UC pensions for more than 20 years.\u003c/p>\n\u003cp>UC Irvine student Traci Ishigo said she also wants the state to help cover the UC's escalating pension costs.\u003c/p>\n\u003cp>``Students shouldn't have to compromise any more on the quality of our education,'' Ishigo said. ``I don't want to see the regents make any decisions where they have to place more burden on the backs of students to cover the rising pension costs.''\u003c/p>\n\u003cp>Similar stories are playing out across the country as public pensions overwhelm the budgets of city, state and federal governments grappling with a surge of retirements, stock-market declines and years of mismanagement and underfunding.\u003c/p>\n\u003cp>``It's pretty clear what happens when you don't pay your bills for a long time. They eventually catch up with you,'' said Jeffrey R. Brown, a finance professor at the University of Illinois at Urbana-Champaign who researches pension issues.\u003c/p>\n\u003cp>For years, the UC system has used its generous retirement benefits to attract and retain talented employees and professors willing to accept lower salaries in exchange for a secure retirement.\u003c/p>\n\u003cp>Employees can begin collecting pensions at age 50 and receive maximum benefits at age 60. Pensions are based on the average of their three top-earning years, and employees who work 40 years receive annual pensions equal to 100 percent of that amount.\u003c/p>\n\u003cp>``Maintaining the defined benefit is very important to maintaining the success of the University of California,'' said Daniel Simmons, a retired UC Davis law professor who previously chaired the system's Academic Senate.\u003c/p>\n\u003cp>The roots of UC's pension problems began more than two decades ago when administrators decided to suspend contributions. The pension fund appeared to be overfunded, and the cash-strapped state was cutting UC funding.\u003c/p>\n\u003cp>University administrators finally took action to address its ballooning retirement obligations in 2010 after stock market losses in 2008-09 left the UC retirement fund dangerously underfunded. UC and its employees resumed making payments to the UC Retirement Plan in 2010, with contribution amounts steadily increasing each year.\u003c/p>\n\u003cp>The university system is increasing the retirement age for future employees by five years, which will reduce the amount UC subsidiaries will need to contribute for pensions.\u003c/p>\n\u003cp>UC is also aiming to rein in costs for its retiree health program by raising the eligibility age and reducing the percentage of the insurance premiums it covers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"mindshift": {
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"order": 12
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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},
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},
"perspectives": {
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"order": 14
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"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
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"politicalbreakdown": {
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"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
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"possible": {
"id": "possible",
"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.possible.fm/",
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"source": "Possible"
},
"link": "/radio/program/possible",
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"spotify": "https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"
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},
"pri-the-world": {
"id": "pri-the-world",
"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
"airtime": "MON-FRI 2pm-3pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-World-Podcast-Tile-360x360-1.jpg",
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},
"radiolab": {
"id": "radiolab",
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