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"content": "\u003cp>Former New York City Mayor Michael Bloomberg, who fought unsuccessfully to establish a cap on the size of soda portions sold in that city, has donated $83,000 to the \u003ca href=\"http://www.berkeleyside.com/tag/yes-on-measure-d/\" target=\"_blank\">Yes on Measure D\u003c/a> campaign.\u003c/p>\n\u003cp>His contribution – the largest the soda tax advocates have gotten to date – is one of three significant donations made by national groups in recent days, according to Josh Daniels, the campaign's co-chair. The American Heart Association recently gave $23,000 and the Center for Science in the Public Interest kicked in $15,000.\u003c/p>\n\u003cp>The national donations “recognize that this has become a national issue and Berkeley is in the spotlight because of it,” said Daniels. “In the last couple of weeks we have not only seen the press coverage of what the beverage association has been spending, but also the fact that we continue to be very successful. That’s why these advocates, including Bloomberg, see us as this tipping point. We will be the first city in the country to do this and they want to make sure that our victory is solidified.”\u003c/p>\n\u003cp>The \u003ca href=\"http://www.berkeleyvsbigsoda.com/\" target=\"_blank\">Yes on Measure D campaign\u003c/a> has raised about $257,585, according to campaign filings. The \u003ca href=\"http://www.berkeleyside.com/tag/no-on-measure-d/\" target=\"_blank\">No on Measure D campaign\u003c/a> has spent $1.675 million to fight a proposed one-cent per ounce soda tax that would be levied on distributors. All of those funds have come from the American Beverage Association California PAC.\u003c/p>\n\u003cp>In 2012, Bloomberg proposed a law that would have prevented restaurants, movie theaters, stadiums and arenas in New York City from selling sugary drinks that were larger than 16 ounces. The New York City Board of Health unanimously adopted the law, but the beverage industry immediately challenged the law.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Courts ruled that the law was arbitrary and capricious since it did not ban convenience and other stores from selling large portions of soda and other sugary drinks. In 2014, the New York State Court of Appeals negated the law, saying only legislative bodies, like the New York City Council, and not places like the Health Board, had the power to make laws like that.\u003c/p>\n\u003cp>Despite the defeat, Bloomberg has worked on other efforts to curtail soda consumption, including supporting Mexico in its efforts to tax soda.\u003c/p>\n\u003cp>“We supported the Mexico Soda Tax and now Measure D because they are good public policies proved to improve children’s health,” Howard Wolfson, an advisor to Michael Bloomberg, said in a prepared statement.\u003c/p>\n\u003cp>Daniels said the Yes on Measure D campaign will use the new national funds to send out mailers, pay staff, and get the word out on the campaign.\u003c/p>\n\u003cp>The \u003ca href=\"http://noberkeleybeveragetax.com/\" target=\"_blank\">No on Measure D\u003c/a> campaign has used ‘saturation advertising” all over Berkeley to promote its message that the soda tax is unnecessary. They have put ads on the floors, walls, and ticket booths in the North Berkeley and Ashby BART stations, put ads in bus shelters and in local media, including Berkeleyside, The Daily Californian, The Berkeley Times and SF Gate, among others.\u003c/p>\n\u003cp>Opponents of the tax have said they think eduction, not government regulation, is the best way to help people reduce their consumption of sugary drinks.\u003c/p>\n\u003cp>“This is a local, grassroots campaign, but we are grateful for our friends in the larger movement,” said Martin Bourque, executive director of Berkeley’s Ecology Center in a prepared statement. The Ecology Center has given $11,000 in cash and also made many in-kind donations. “We have learned much from our allies who fought Big Soda in Richmond and Mexico. The American Beverage Association is trying to crush all of us who are proactively fighting the diabetes epidemic. But we’re in it for the long haul. Sooner or later, the tide is going to turn.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Berkeleyside publishes many articles every day. To see all our stories in chronological order, and read ones you may have missed, check out \u003ca href=\"http://www.berkeleyside.com/all-the-news/\" target=\"_blank\">All the News\u003c/a>.\u003c/em>\u003c/p>\n\n",
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"excerpt": "As soda industry spends heavily to beat measure, media mogul aids cause he backed as New York mayor.",
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"nprByline": "\u003cstrong>Frances Dinkelspiel\u003cbr /> \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a>\u003c/strong>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Former New York City Mayor Michael Bloomberg, who fought unsuccessfully to establish a cap on the size of soda portions sold in that city, has donated $83,000 to the \u003ca href=\"http://www.berkeleyside.com/tag/yes-on-measure-d/\" target=\"_blank\">Yes on Measure D\u003c/a> campaign.\u003c/p>\n\u003cp>His contribution – the largest the soda tax advocates have gotten to date – is one of three significant donations made by national groups in recent days, according to Josh Daniels, the campaign's co-chair. The American Heart Association recently gave $23,000 and the Center for Science in the Public Interest kicked in $15,000.\u003c/p>\n\u003cp>The national donations “recognize that this has become a national issue and Berkeley is in the spotlight because of it,” said Daniels. “In the last couple of weeks we have not only seen the press coverage of what the beverage association has been spending, but also the fact that we continue to be very successful. That’s why these advocates, including Bloomberg, see us as this tipping point. We will be the first city in the country to do this and they want to make sure that our victory is solidified.”\u003c/p>\n\u003cp>The \u003ca href=\"http://www.berkeleyvsbigsoda.com/\" target=\"_blank\">Yes on Measure D campaign\u003c/a> has raised about $257,585, according to campaign filings. The \u003ca href=\"http://www.berkeleyside.com/tag/no-on-measure-d/\" target=\"_blank\">No on Measure D campaign\u003c/a> has spent $1.675 million to fight a proposed one-cent per ounce soda tax that would be levied on distributors. All of those funds have come from the American Beverage Association California PAC.\u003c/p>\n\u003cp>In 2012, Bloomberg proposed a law that would have prevented restaurants, movie theaters, stadiums and arenas in New York City from selling sugary drinks that were larger than 16 ounces. The New York City Board of Health unanimously adopted the law, but the beverage industry immediately challenged the law.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Courts ruled that the law was arbitrary and capricious since it did not ban convenience and other stores from selling large portions of soda and other sugary drinks. In 2014, the New York State Court of Appeals negated the law, saying only legislative bodies, like the New York City Council, and not places like the Health Board, had the power to make laws like that.\u003c/p>\n\u003cp>Despite the defeat, Bloomberg has worked on other efforts to curtail soda consumption, including supporting Mexico in its efforts to tax soda.\u003c/p>\n\u003cp>“We supported the Mexico Soda Tax and now Measure D because they are good public policies proved to improve children’s health,” Howard Wolfson, an advisor to Michael Bloomberg, said in a prepared statement.\u003c/p>\n\u003cp>Daniels said the Yes on Measure D campaign will use the new national funds to send out mailers, pay staff, and get the word out on the campaign.\u003c/p>\n\u003cp>The \u003ca href=\"http://noberkeleybeveragetax.com/\" target=\"_blank\">No on Measure D\u003c/a> campaign has used ‘saturation advertising” all over Berkeley to promote its message that the soda tax is unnecessary. They have put ads on the floors, walls, and ticket booths in the North Berkeley and Ashby BART stations, put ads in bus shelters and in local media, including Berkeleyside, The Daily Californian, The Berkeley Times and SF Gate, among others.\u003c/p>\n\u003cp>Opponents of the tax have said they think eduction, not government regulation, is the best way to help people reduce their consumption of sugary drinks.\u003c/p>\n\u003cp>“This is a local, grassroots campaign, but we are grateful for our friends in the larger movement,” said Martin Bourque, executive director of Berkeley’s Ecology Center in a prepared statement. The Ecology Center has given $11,000 in cash and also made many in-kind donations. “We have learned much from our allies who fought Big Soda in Richmond and Mexico. The American Beverage Association is trying to crush all of us who are proactively fighting the diabetes epidemic. But we’re in it for the long haul. Sooner or later, the tide is going to turn.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Berkeleyside publishes many articles every day. To see all our stories in chronological order, and read ones you may have missed, check out \u003ca href=\"http://www.berkeleyside.com/all-the-news/\" target=\"_blank\">All the News\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Election 2014: San Francisco, Berkeley Consider Soda Taxes",
"title": "Election 2014: San Francisco, Berkeley Consider Soda Taxes",
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"content": "\u003cfigure id=\"attachment_10794\" class=\"wp-caption aligncenter\" style=\"max-width: 620px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-e1393459178479.jpg\">\u003cimg class=\"size-large wp-image-10794\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-620x413.jpg\" alt=\"(poolie/Flickr)\" width=\"620\" height=\"413\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(poolie/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>When it comes to the 2014 election, the Bay Area is ground zero on a fight being watched across the country. Both Berkeley and San Francisco voters are considering soda taxes.\u003c/p>\n\u003cp>They're not the first cities to try to slap a tax on sugary beverages. In California alone Richmond and El Monte tried similar measures in 2012 -- and failed. New York City tried to ban large servings -- and failed.\u003c/p>\n\u003cp>If either one of the current measures passes it will be first in the country. The two proposals are similar, yet key differences might make one or the other more likely to be passed.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>San Francisco's Proposition E\u003c/strong>\u003c/p>\n\u003cp>Let's start with San Francisco.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Last summer, the Board of Supervisors put \u003ca title=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" target=\"_blank\">Prop. E\u003c/a> on the ballot -- a 2 cents an ounce tax on sugar-sweetened beverages. And just as it has in multiple places across the country that have tried taxes, warning labels or bans on extra-large drinks, the American Beverage Association swooped in and opened its wallet.\u003c/p>\n\u003cp>San Francisco is currently \u003ca title=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" href=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" target=\"_blank\">flooded with TV and radio ads\u003c/a> paid for by the beverage association. It has poured in $7 million and counting, on track to be the most corporate money ever in any San Francisco campaign.\u003c/p>\n\u003cp>So why are cities so intent on taxing sugary drinks? They say it's a health issue. Dr. Robert Lustig specializes in pediatric endocrinology at UC San Francisco where he treats a lot of children with diabetes. To Lustig, sugar is the enemy of good health. \"Sugar goes to your liver and makes your liver fat which causes all the chronic metabolic diseases we know about,\" he says, including \"type 2 diabetes, heart disease, hypertension, lipid problems.\"\u003c/p>\n\u003cp>Sugar-sweetened beverages are concentrated doses of sugar. For example, a can of Coke has nine teaspoons' worth. That extra sugar is helping drive up the rate of type 2 diabetes, among other illnesses, Lustig says.\u003c/p>\n\u003cp>The idea of a sugary-beverage tax is to make those drinks -- not just sodas, but other beverages such as energy and sports drinks -- more expensive. Then consumption will go down, says Prop. E co-author San Francisco Supervisor Scott Wiener. That's what happened in Mexico after its soda tax took effect on January 1.\u003c/p>\n\u003cp>\u003cstrong>Soda Tax Affect on Consumption\u003c/strong>\u003c/p>\n\u003cp>\"Mexico with a smaller soda tax experienced a quick 10 percent drop in consumption,\" Wiener said. Since San Francisco's tax is bigger than Mexico's, the consumption could decline as much as 31 percent, \u003ca href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">according to an analysis \u003c/a>from the city and county's office of economic analysis. Wiener said that effect would be \"huge.\"\u003c/p>\n\u003cp>A huge drop in consumption could lead to a huge drop in revenue for beverage companies. The American Beverage Association's spokesman in the Bay Area is Roger Salazar. \"We think taxing people for the food and beverage choices they make is just bad policy in and of itself,\" Salazar said.\u003c/p>\n\u003cp>He argues that a tax leads to job loss. The beverage association also \u003ca title=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" href=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" target=\"_blank\">paid for an economic analysis,\u003c/a> which forecast the tax would cost 1,000 jobs in San Francisco. Salazar says people running corner grocery stores, for example, work on tight margins and any extra expense can cost jobs.\u003c/p>\n\u003cp>Then there's the revenue side. San Francisco's tax is estimated to bring in $35-54 million a year. Supervisor Wiener says that money is specifically earmarked for nutrition and physical activity programs, mainly in schools and parks. \"It will actually create jobs in those areas,\" he said. Wiener says the \u003ca title=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">city's own economic analysis\u003c/a> found only limited job loss.\u003c/p>\n\u003cp>But because Prop. E's funds are earmarked funds, a two-thirds \u003ca href=\"http://ballotpedia.org/Supermajority_requirement\" target=\"_blank\">supermajority\u003c/a> of San Francisco voters needs to approve it. That's different from the soda tax measure across the bay in Berkeley.\u003c/p>\n\u003cp>[soundcloud url=\"https://api.soundcloud.com/tracks/172297504\" params=\"color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false\" width=\"100%\" height='166' iframe=\"true\" /]\u003c/p>\n\u003cp>\u003cstrong>Measure D in Berkeley\u003c/strong>\u003c/p>\n\u003cp>\u003ca title=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" href=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" target=\"_blank\">Berkeley's Measure D\u003c/a> would mandate a penny-an-ounce tax. Unlike San Francisco, the proceeds, estimated at a million dollars per year, are not earmarked. That means Measure D needs only a simple majority to pass -- 50 percent plus one vote.\u003c/p>\n\u003cp>That approach failed in the California cities of \u003ca title=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" href=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" target=\"_blank\">Richmond \u003c/a>and \u003ca title=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" href=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" target=\"_blank\">El Monte\u003c/a> in 2012. Many people didn't trust the money would be spent on health programs. Berkeley's Measure D does create a panel of health experts to advise the City Council on health programs worth funding. But this promise doesn't satisfy self-described liberal Jill Hershman. The longtime Berkeley resident says she is voting against Measure D. \"Even though the city council has promised that they intend on spending the money on school and health programs,\" Hershman said, \"in the end, they don't really have to, and there's no guarantee that this measure will fund anything that helps kids.\"\u003c/p>\n\u003cp>Still, every major candidate running for office in Berkeley -- and \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">a long list of health and community groups\u003c/a> -- support the measure.\u003c/p>\n\u003cp>In an effort to get its message out, the beverage association is \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spending big in Berkeley\u003c/a>, too, close to $1.5 million so far. Spokesman Salazar makes a similar argument that critics made in Richmond two years ago: that this tax hits low-income people the hardest. \"There are ways in which we can promote healthy lifestyle choices,\" he says, \"but taxing people, especially in a way that impacts the lowest income of our residents is not the way to go about it.\"\u003c/p>\n\u003cp>Supervisor Wiener counters that it is diabetes and other health problems that are regressive. \"We know the soda industry targets low income people, targets communities of color with its marketing,\" he said, \"and the diabetes explosion that is fueled by these drinks is worse in communities of color than it is in the broader community.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Come election day, whatever voters decide will resound nationally. A \"yes\" vote would signal that voters think of sugar-sweetened beverages in a similar way as other health-harming products like cigarettes and alcohol. But if the liberal, health-conscious voters of Berkeley and San Francisco vote \"no,\" it's likely to make people across the country wonder, \"If it can't pass there, can it pass anywhere?\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_10794\" class=\"wp-caption aligncenter\" style=\"max-width: 620px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-e1393459178479.jpg\">\u003cimg class=\"size-large wp-image-10794\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-620x413.jpg\" alt=\"(poolie/Flickr)\" width=\"620\" height=\"413\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(poolie/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>When it comes to the 2014 election, the Bay Area is ground zero on a fight being watched across the country. Both Berkeley and San Francisco voters are considering soda taxes.\u003c/p>\n\u003cp>They're not the first cities to try to slap a tax on sugary beverages. In California alone Richmond and El Monte tried similar measures in 2012 -- and failed. New York City tried to ban large servings -- and failed.\u003c/p>\n\u003cp>If either one of the current measures passes it will be first in the country. The two proposals are similar, yet key differences might make one or the other more likely to be passed.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>San Francisco's Proposition E\u003c/strong>\u003c/p>\n\u003cp>Let's start with San Francisco.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Last summer, the Board of Supervisors put \u003ca title=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" target=\"_blank\">Prop. E\u003c/a> on the ballot -- a 2 cents an ounce tax on sugar-sweetened beverages. And just as it has in multiple places across the country that have tried taxes, warning labels or bans on extra-large drinks, the American Beverage Association swooped in and opened its wallet.\u003c/p>\n\u003cp>San Francisco is currently \u003ca title=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" href=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" target=\"_blank\">flooded with TV and radio ads\u003c/a> paid for by the beverage association. It has poured in $7 million and counting, on track to be the most corporate money ever in any San Francisco campaign.\u003c/p>\n\u003cp>So why are cities so intent on taxing sugary drinks? They say it's a health issue. Dr. Robert Lustig specializes in pediatric endocrinology at UC San Francisco where he treats a lot of children with diabetes. To Lustig, sugar is the enemy of good health. \"Sugar goes to your liver and makes your liver fat which causes all the chronic metabolic diseases we know about,\" he says, including \"type 2 diabetes, heart disease, hypertension, lipid problems.\"\u003c/p>\n\u003cp>Sugar-sweetened beverages are concentrated doses of sugar. For example, a can of Coke has nine teaspoons' worth. That extra sugar is helping drive up the rate of type 2 diabetes, among other illnesses, Lustig says.\u003c/p>\n\u003cp>The idea of a sugary-beverage tax is to make those drinks -- not just sodas, but other beverages such as energy and sports drinks -- more expensive. Then consumption will go down, says Prop. E co-author San Francisco Supervisor Scott Wiener. That's what happened in Mexico after its soda tax took effect on January 1.\u003c/p>\n\u003cp>\u003cstrong>Soda Tax Affect on Consumption\u003c/strong>\u003c/p>\n\u003cp>\"Mexico with a smaller soda tax experienced a quick 10 percent drop in consumption,\" Wiener said. Since San Francisco's tax is bigger than Mexico's, the consumption could decline as much as 31 percent, \u003ca href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">according to an analysis \u003c/a>from the city and county's office of economic analysis. Wiener said that effect would be \"huge.\"\u003c/p>\n\u003cp>A huge drop in consumption could lead to a huge drop in revenue for beverage companies. The American Beverage Association's spokesman in the Bay Area is Roger Salazar. \"We think taxing people for the food and beverage choices they make is just bad policy in and of itself,\" Salazar said.\u003c/p>\n\u003cp>He argues that a tax leads to job loss. The beverage association also \u003ca title=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" href=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" target=\"_blank\">paid for an economic analysis,\u003c/a> which forecast the tax would cost 1,000 jobs in San Francisco. Salazar says people running corner grocery stores, for example, work on tight margins and any extra expense can cost jobs.\u003c/p>\n\u003cp>Then there's the revenue side. San Francisco's tax is estimated to bring in $35-54 million a year. Supervisor Wiener says that money is specifically earmarked for nutrition and physical activity programs, mainly in schools and parks. \"It will actually create jobs in those areas,\" he said. Wiener says the \u003ca title=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">city's own economic analysis\u003c/a> found only limited job loss.\u003c/p>\n\u003cp>But because Prop. E's funds are earmarked funds, a two-thirds \u003ca href=\"http://ballotpedia.org/Supermajority_requirement\" target=\"_blank\">supermajority\u003c/a> of San Francisco voters needs to approve it. That's different from the soda tax measure across the bay in Berkeley.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe width='100%' height='166'\n scrolling='no' frameborder='no'\n src='https://w.soundcloud.com/player/?url=https://api.soundcloud.com/tracks/172297504&visual=true&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false'\n title='https://api.soundcloud.com/tracks/172297504'>\n \u003c/iframe>\n \u003c/div>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Measure D in Berkeley\u003c/strong>\u003c/p>\n\u003cp>\u003ca title=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" href=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" target=\"_blank\">Berkeley's Measure D\u003c/a> would mandate a penny-an-ounce tax. Unlike San Francisco, the proceeds, estimated at a million dollars per year, are not earmarked. That means Measure D needs only a simple majority to pass -- 50 percent plus one vote.\u003c/p>\n\u003cp>That approach failed in the California cities of \u003ca title=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" href=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" target=\"_blank\">Richmond \u003c/a>and \u003ca title=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" href=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" target=\"_blank\">El Monte\u003c/a> in 2012. Many people didn't trust the money would be spent on health programs. Berkeley's Measure D does create a panel of health experts to advise the City Council on health programs worth funding. But this promise doesn't satisfy self-described liberal Jill Hershman. The longtime Berkeley resident says she is voting against Measure D. \"Even though the city council has promised that they intend on spending the money on school and health programs,\" Hershman said, \"in the end, they don't really have to, and there's no guarantee that this measure will fund anything that helps kids.\"\u003c/p>\n\u003cp>Still, every major candidate running for office in Berkeley -- and \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">a long list of health and community groups\u003c/a> -- support the measure.\u003c/p>\n\u003cp>In an effort to get its message out, the beverage association is \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spending big in Berkeley\u003c/a>, too, close to $1.5 million so far. Spokesman Salazar makes a similar argument that critics made in Richmond two years ago: that this tax hits low-income people the hardest. \"There are ways in which we can promote healthy lifestyle choices,\" he says, \"but taxing people, especially in a way that impacts the lowest income of our residents is not the way to go about it.\"\u003c/p>\n\u003cp>Supervisor Wiener counters that it is diabetes and other health problems that are regressive. \"We know the soda industry targets low income people, targets communities of color with its marketing,\" he said, \"and the diabetes explosion that is fueled by these drinks is worse in communities of color than it is in the broader community.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Come election day, whatever voters decide will resound nationally. A \"yes\" vote would signal that voters think of sugar-sweetened beverages in a similar way as other health-harming products like cigarettes and alcohol. But if the liberal, health-conscious voters of Berkeley and San Francisco vote \"no,\" it's likely to make people across the country wonder, \"If it can't pass there, can it pass anywhere?\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Beverage Industry Spends Big to Beat Berkeley Soda Tax",
"title": "Beverage Industry Spends Big to Beat Berkeley Soda Tax",
"headTitle": "California Election Watch 2014 | News Fix | KQED News",
"content": "\u003cp>Anyone who walked into the Ashby BART station Wednesday night would have been barraged by “No on Measure D” ads. They were plastered on the walls across from the trains, pinned to spaces near the ticket machine, and laid out on the floor of the station.\u003c/p>\n\u003cp>It’s known as saturation advertising and the No on Measure D campaign is using it across Berkeley to get its message across. There are ads in bus shelters. There are ads on Berkeleyside. There are ads in the Daily Californian and on SFGate. There are campaign signs pinned to posts and stuck in medians around town.\u003c/p>\n\u003cp>Get used to it. Newly filed finance reports show that the No on Measure D campaign has spent $1.675 million so far trying to defeat a 1-cent-per-ounce tax on sugary beverages, which is about $275,000 more than was previously disclosed.\u003c/p>\n\u003caside class=\"pullquote alignright\">'When one side has more than 10 times as many resources as another, it starts to make a mockery of what our democracy is supposed to be like.'\u003ccite>Daniel Newman\u003cbr>\nPresident, Maplight.org\u003c/cite>\u003c/aside>\n\u003cp>The American Beverage Association California PAC, which is funding the campaign, donated $1.4 million but has actually spent more. The campaign is also carrying $947,433 in accrued expenses. The bulk of the money is going to campaign literature, advertising, a website and campaign, and public relations consultants.\u003c/p>\n\u003cp>That comes to $21.43 for each of Berkeley’s 78,144 registered voters. In comparison, the beverage industry is spending $15.50 per registered voter in San Francisco, \u003ca href=\"http://www.sfgate.com/default/article/Soda-industry-spends-7-7-million-to-defeat-SF-5807057.php\" target=\"_blank\">according to the San Francisco Chronicle\u003c/a>. (The stakes for soda manufacturers are higher in Berkeley, where the measure only needs a simple \"50 percent plus one\" majority to pass; in San Francisco, a two-thirds majority vote is needed.)\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The amount of money spent dwarfs previous Berkeley political campaigns, and distorts the electoral process, according to Daniel Newman, the president and co-founder of \u003ca href=\"http://maplight.org/\" target=\"_blank\">MapLight\u003c/a>, a nonpartisan research organization in Berkeley that tracks money in politics.\u003c/p>\n\u003cp>“When one side has more than 10 times as many resources as another, it starts to make a mockery of what our democracy is supposed to be like,” Newman said. “If one side has 10 times more money to send mailers, and pay people to have conversations with voters, it creates distorted conditions for voters to effectively decide on what laws they want.”\u003c/p>\n\u003cp>Roger Salazar, a spokesman for the No on D campaign, would not directly answer whether the amount of money the beverage industry is spending in Berkeley would turn off voters. He pointed out that the Yes on D campaign is also using seasoned campaign consultants and that all the city officials running for re-election are using their bully pulpit to push the tax. The beverage industry must overcome that, he said. In addition, the Berkeley City Council spent $60,000 to conduct a poll about the proposed 1-cent-tax-per-ounce measure, he said.\u003c/p>\n\u003cp>“They’ve got government sponsorship,” Salazar said. “We are going to be informing voters about the flaws and impacts of this misguided venture.”\u003c/p>\n\u003cp>(The City Council did spend $60,000 on two polls, but the questions that were posed covered a range of issues, not just the soda tax.)\u003c/p>\n\u003cp>Only a small portion of the $1.675 million declared recently was actually spent in Berkeley, according to campaign finance documents reviewed by Berkeleyside.\u003c/p>\n\u003cp>Dustan Batton, who works for Rodriguez Strategies, the Los Angeles-based consulting firm that is running the Berkeley campaign, paid $622 to stay at the Durant Hotel, according to campaign filings. The campaign has paid Wong Property Management $11,040 for rent and $1,020 to Parking Concepts for parking.\u003c/p>\n\u003cp>Two print shops were paid for printing campaign literature: Zee Zee Copy and Alliance Graphic got a combined $4,239. The campaign has paid Berkeleyside $9,393 for advertising. It has also taken out ads that cover two full pages in the Daily Californian.\u003c/p>\n\u003cp>Here are some of the major expenditures, according to campaign filings:\u003c/p>\n\u003cfigure id=\"attachment_10343289\" class=\"wp-caption aligncenter\" style=\"max-width: 600px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/No-on-D-expenditures.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/No-on-D-expenditures.png\" alt=\"Expenditures by the No on Measure D campaign. (Berkeleyside)\" width=\"600\" height=\"801\" class=\"size-full wp-image-10343289\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/No-on-D-expenditures.png 600w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/No-on-D-expenditures-400x534.png 400w\" sizes=\"(max-width: 600px) 100vw, 600px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Expenditures by the No on Measure D campaign. (Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>In addition to blitzing the Bay Area with ads, the No on D campaign has sent out at least seven mass mailings, defined by Berkeley election law as those going to more than 200 households.\u003c/p>\n\u003cp>In recent days, the No on D campaign has also been passing out a flyer that features excerpts from two anti-soda tax op-eds that were published on Berkeleyside in the Opinionator section. Berkeleyside’s logo is prominently featured at the top of the page. Many Berkeley residents have been confused by that campaign literature, and have asked Berkeleyside whether the news site has taken a position to oppose Measure D. Berkeleyside does not take editorial positions. The flyer is a production of the No on Measure D campaign. (\u003ca href=\"http://www.berkeleyside.com/2014/10/10/berkeleyside-does-not-endorse-candidates-measures/\" target=\"_blank\">Read more \u003c/a>about Berkeleyside’s position on endorsements.)\u003c/p>\n\u003caside class=\"pullquote alignleft\">'From our perspective, it’s bad public policy. There are ways you can promote healthy lifestyles. We don’t believe taxing people is the way to do it.'\u003ccite>Roger Salazar,\u003cbr>\nNo on D spokesman\u003c/cite>\u003c/aside>\n\u003cp>The proliferation of campaign signs has also been a problem. The city of Berkeley has sent the No on Measure D campaign two letters informing it that its signs are illegally placed in Berkeley. Berkeley’s sign ordinance does not allow campaign signs on wooden utility poles, public sidewalks, median strips, fire hydrants, curbs, or any traffic control fixture.\u003c/p>\n\u003cp>On Oct. 2 and then again on Oct. 6, Berkeley noted that there were No on Measure D signs on at least six different roundabouts or median strips.\u003c/p>\n\u003cp>The willingness of the beverage industry to pour close to $2 million into the campaign to defeat the proposed soda tax should come as no surprise. The beverage industry has spent $117 million since 2009 to quash or roll back soda taxes, \u003ca href=\"http://www.nytimes.com/2014/10/08/us/berkeley-officials-outspent-but-optimistic-in-battle-over-soda-tax.html?_r=0\" target=\"_blank\">according to the New York Times\u003c/a>. The beverage industry has defeated more than 30 initiatives around the United States in those years.\u003c/p>\n\u003cp>Nationwide, the fight has been funded by political action committees of the American Beverage Association, a trade organization made up of the world’s largest beverage companies and businesses that sell their products. They include the Coca-Cola Company, PepsiCo, Dr. Pepper-Royal Crown Bottling Co., Canada Dry Bottling Co. of New York, the Can Manufacturers Institute, 7-Eleven Convenience Stores, and Yum! Brands (KFC, Pizza Hut and Taco Bell).\u003c/p>\n\u003cp>The brands include Honest Tea, Snapple, Tropicana, Minute Maid, Aquafina, Mountain Dew, Starbucks coffee drinks, Fuze Tea, Odwalla, Glacéau Vitaminwater, Hawaiian Punch, 7-Up, Coca–Cola and many more.\u003c/p>\n\u003cp>Salazar said the beverage industry wants to help people reduce their sugar consumption, just not through local legislation. The soda industry has reduced the calories in many of its drinks by 10 percent in the last 10 years, and just recently pledged to reduce it an additional 20 percent, he said.\u003c/p>\n\u003cp>“From our perspective, it’s bad public policy,” Salazar said of local legislation. “There are ways you can promote healthy lifestyles. We don’t believe taxing people is the way to do it.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>Berkeleyside publishes many articles every day. To see all our stories in chronological order, and read ones you may have missed, check out \u003ca href=\"http://www.berkeleyside.com/all-the-news/\" target=\"_blank\">All the News\u003c/a>.\u003c/strong>\u003c/p>\n\n",
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"nprByline": "\u003ca href=\"http://www.berkeleyside.com/author/frances/\">Frances Dinkelspiel\u003c/a>\u003cbr />\u003ca href=\"http://www.berkeleyside.com/\">Berkeleyside\u003c/a>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Anyone who walked into the Ashby BART station Wednesday night would have been barraged by “No on Measure D” ads. They were plastered on the walls across from the trains, pinned to spaces near the ticket machine, and laid out on the floor of the station.\u003c/p>\n\u003cp>It’s known as saturation advertising and the No on Measure D campaign is using it across Berkeley to get its message across. There are ads in bus shelters. There are ads on Berkeleyside. There are ads in the Daily Californian and on SFGate. There are campaign signs pinned to posts and stuck in medians around town.\u003c/p>\n\u003cp>Get used to it. Newly filed finance reports show that the No on Measure D campaign has spent $1.675 million so far trying to defeat a 1-cent-per-ounce tax on sugary beverages, which is about $275,000 more than was previously disclosed.\u003c/p>\n\u003caside class=\"pullquote alignright\">'When one side has more than 10 times as many resources as another, it starts to make a mockery of what our democracy is supposed to be like.'\u003ccite>Daniel Newman\u003cbr>\nPresident, Maplight.org\u003c/cite>\u003c/aside>\n\u003cp>The American Beverage Association California PAC, which is funding the campaign, donated $1.4 million but has actually spent more. The campaign is also carrying $947,433 in accrued expenses. The bulk of the money is going to campaign literature, advertising, a website and campaign, and public relations consultants.\u003c/p>\n\u003cp>That comes to $21.43 for each of Berkeley’s 78,144 registered voters. In comparison, the beverage industry is spending $15.50 per registered voter in San Francisco, \u003ca href=\"http://www.sfgate.com/default/article/Soda-industry-spends-7-7-million-to-defeat-SF-5807057.php\" target=\"_blank\">according to the San Francisco Chronicle\u003c/a>. (The stakes for soda manufacturers are higher in Berkeley, where the measure only needs a simple \"50 percent plus one\" majority to pass; in San Francisco, a two-thirds majority vote is needed.)\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The amount of money spent dwarfs previous Berkeley political campaigns, and distorts the electoral process, according to Daniel Newman, the president and co-founder of \u003ca href=\"http://maplight.org/\" target=\"_blank\">MapLight\u003c/a>, a nonpartisan research organization in Berkeley that tracks money in politics.\u003c/p>\n\u003cp>“When one side has more than 10 times as many resources as another, it starts to make a mockery of what our democracy is supposed to be like,” Newman said. “If one side has 10 times more money to send mailers, and pay people to have conversations with voters, it creates distorted conditions for voters to effectively decide on what laws they want.”\u003c/p>\n\u003cp>Roger Salazar, a spokesman for the No on D campaign, would not directly answer whether the amount of money the beverage industry is spending in Berkeley would turn off voters. He pointed out that the Yes on D campaign is also using seasoned campaign consultants and that all the city officials running for re-election are using their bully pulpit to push the tax. The beverage industry must overcome that, he said. In addition, the Berkeley City Council spent $60,000 to conduct a poll about the proposed 1-cent-tax-per-ounce measure, he said.\u003c/p>\n\u003cp>“They’ve got government sponsorship,” Salazar said. “We are going to be informing voters about the flaws and impacts of this misguided venture.”\u003c/p>\n\u003cp>(The City Council did spend $60,000 on two polls, but the questions that were posed covered a range of issues, not just the soda tax.)\u003c/p>\n\u003cp>Only a small portion of the $1.675 million declared recently was actually spent in Berkeley, according to campaign finance documents reviewed by Berkeleyside.\u003c/p>\n\u003cp>Dustan Batton, who works for Rodriguez Strategies, the Los Angeles-based consulting firm that is running the Berkeley campaign, paid $622 to stay at the Durant Hotel, according to campaign filings. The campaign has paid Wong Property Management $11,040 for rent and $1,020 to Parking Concepts for parking.\u003c/p>\n\u003cp>Two print shops were paid for printing campaign literature: Zee Zee Copy and Alliance Graphic got a combined $4,239. The campaign has paid Berkeleyside $9,393 for advertising. It has also taken out ads that cover two full pages in the Daily Californian.\u003c/p>\n\u003cp>Here are some of the major expenditures, according to campaign filings:\u003c/p>\n\u003cfigure id=\"attachment_10343289\" class=\"wp-caption aligncenter\" style=\"max-width: 600px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/No-on-D-expenditures.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/No-on-D-expenditures.png\" alt=\"Expenditures by the No on Measure D campaign. (Berkeleyside)\" width=\"600\" height=\"801\" class=\"size-full wp-image-10343289\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/No-on-D-expenditures.png 600w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/No-on-D-expenditures-400x534.png 400w\" sizes=\"(max-width: 600px) 100vw, 600px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Expenditures by the No on Measure D campaign. (Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>In addition to blitzing the Bay Area with ads, the No on D campaign has sent out at least seven mass mailings, defined by Berkeley election law as those going to more than 200 households.\u003c/p>\n\u003cp>In recent days, the No on D campaign has also been passing out a flyer that features excerpts from two anti-soda tax op-eds that were published on Berkeleyside in the Opinionator section. Berkeleyside’s logo is prominently featured at the top of the page. Many Berkeley residents have been confused by that campaign literature, and have asked Berkeleyside whether the news site has taken a position to oppose Measure D. Berkeleyside does not take editorial positions. The flyer is a production of the No on Measure D campaign. (\u003ca href=\"http://www.berkeleyside.com/2014/10/10/berkeleyside-does-not-endorse-candidates-measures/\" target=\"_blank\">Read more \u003c/a>about Berkeleyside’s position on endorsements.)\u003c/p>\n\u003caside class=\"pullquote alignleft\">'From our perspective, it’s bad public policy. There are ways you can promote healthy lifestyles. We don’t believe taxing people is the way to do it.'\u003ccite>Roger Salazar,\u003cbr>\nNo on D spokesman\u003c/cite>\u003c/aside>\n\u003cp>The proliferation of campaign signs has also been a problem. The city of Berkeley has sent the No on Measure D campaign two letters informing it that its signs are illegally placed in Berkeley. Berkeley’s sign ordinance does not allow campaign signs on wooden utility poles, public sidewalks, median strips, fire hydrants, curbs, or any traffic control fixture.\u003c/p>\n\u003cp>On Oct. 2 and then again on Oct. 6, Berkeley noted that there were No on Measure D signs on at least six different roundabouts or median strips.\u003c/p>\n\u003cp>The willingness of the beverage industry to pour close to $2 million into the campaign to defeat the proposed soda tax should come as no surprise. The beverage industry has spent $117 million since 2009 to quash or roll back soda taxes, \u003ca href=\"http://www.nytimes.com/2014/10/08/us/berkeley-officials-outspent-but-optimistic-in-battle-over-soda-tax.html?_r=0\" target=\"_blank\">according to the New York Times\u003c/a>. The beverage industry has defeated more than 30 initiatives around the United States in those years.\u003c/p>\n\u003cp>Nationwide, the fight has been funded by political action committees of the American Beverage Association, a trade organization made up of the world’s largest beverage companies and businesses that sell their products. They include the Coca-Cola Company, PepsiCo, Dr. Pepper-Royal Crown Bottling Co., Canada Dry Bottling Co. of New York, the Can Manufacturers Institute, 7-Eleven Convenience Stores, and Yum! Brands (KFC, Pizza Hut and Taco Bell).\u003c/p>\n\u003cp>The brands include Honest Tea, Snapple, Tropicana, Minute Maid, Aquafina, Mountain Dew, Starbucks coffee drinks, Fuze Tea, Odwalla, Glacéau Vitaminwater, Hawaiian Punch, 7-Up, Coca–Cola and many more.\u003c/p>\n\u003cp>Salazar said the beverage industry wants to help people reduce their sugar consumption, just not through local legislation. The soda industry has reduced the calories in many of its drinks by 10 percent in the last 10 years, and just recently pledged to reduce it an additional 20 percent, he said.\u003c/p>\n\u003cp>“From our perspective, it’s bad public policy,” Salazar said of local legislation. “There are ways you can promote healthy lifestyles. We don’t believe taxing people is the way to do it.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>If voters in liberal cities like Berkeley and San Francisco reject a tax on soda this November, do such measures have hope of passing anywhere else? The beverage industry is hoping the answer is no, which is why a lot is riding on the upcoming election for both sides. In \u003ca href=\"http://www.kqed.org/epArchive/R201409290900?pid=RD19\" target=\"_blank\" class=\"rssmi_more\">Read More ...\u003c/a> \u003c/p>\n\u003cp>Source: \u003ca href=\"http://www.kqed.org/epArchive/R201409290900?pid=RD19\" target=\"_blank\" title=\"SF's Proposition E and Berkeley's Measure D: Soda Taxes\">Forum Election Coverage\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>If voters in liberal cities like Berkeley and San Francisco reject a tax on soda this November, do such measures have hope of passing anywhere else? The beverage industry is hoping the answer is no, which is why a lot is riding on the upcoming election for both sides. In \u003ca href=\"http://www.kqed.org/epArchive/R201409290900?pid=RD19\" target=\"_blank\" class=\"rssmi_more\">Read More ...\u003c/a> \u003c/p>\n\u003cp>Source: \u003ca href=\"http://www.kqed.org/epArchive/R201409290900?pid=RD19\" target=\"_blank\" title=\"SF's Proposition E and Berkeley's Measure D: Soda Taxes\">Forum Election Coverage\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Berkeley's Talking About Sugar -- And the Conversation Isn't Sweet",
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"headTitle": "Berkeley’s Talking About Sugar — And the Conversation Isn’t Sweet | KQED",
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"content": "\u003cfigure id=\"attachment_147516\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-147516\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda-640x480.jpg\" alt=\"Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED)\" width=\"640\" height=\"480\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED) \u003ccite>(Patricia Yollin/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In Berkeley, a place where politics is rarely sweet, sugar is an especially bitter topic.\u003c/p>\n\u003cp>Right now it’s the talk of the town – in the form of six conversations leading up to the vote on \u003ca style=\"color: #607890\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\" rel=\"noopener\">Measure D,\u003c/a> a tax on sugary drinks on the November ballot. \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org\" target=\"_blank\" rel=\"noopener\">“Soda: the Series”\u003c/a> is taking a look at the impact of sugar-sweetened beverages on people’s health and the environment.\u003c/p>\n\u003cp>The first conversation, which occurred on the evening of Sept. 4, featured four Bay Area health professionals who brought passion, anger and plenty of science to the Hillside Club in North Berkeley.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://profiles.ucsf.edu/robert.lustig\" target=\"_blank\" rel=\"noopener\">Dr. Robert Lustig,\u003c/a> a pediatric endocrinologist at UCSF, started off his presentation by saying he had no opinion on Measure D because \u003ca style=\"color: #607890\" href=\"http://www.ucop.edu/state-governmental-relations/advocacy/legal-guidelines-ballot-campaigns.html\" target=\"_blank\" rel=\"noopener\">university policy\u003c/a> doesn’t allow it.\u003c/p>\n\u003cp>“But you can’t understand the referendum unless you understand the science,” Lustig said. “And that’s my job.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>With prosecutorial zeal, he picked apart the sugar industry’s contention that its product is harmless.\u003c/p>\n\u003cp>Lustig quoted Paul van der Velpen, head of Amsterdam’s health service, who \u003ca style=\"color: #607890\" href=\"http://www.telegraph.co.uk/news/worldnews/europe/netherlands/10314705/Sugar-is-addictive-and-the-most-dangerous-drug-of-the-times.html\" target=\"_blank\" rel=\"noopener\">wants to see sugar closely regulated\u003c/a> and has said that sugar is addictive and the most dangerous drug of the times.\u003c/p>\n\u003cp>“That’s a public health official in the Netherlands,” Lustig said. “And \u003cem>they\u003c/em> know something about drugs.”\u003c/p>\n\u003cp>He criticized the \u003ca style=\"color: #607890\" href=\"http://www.coca-colacompany.com/stories/what-is-weighing-us-down-new-infographic-shows-how-calorie-imbalance-impacts-us-all\" target=\"_blank\" rel=\"noopener\">“Coming Together” campaign\u003c/a> by the Coca-Cola Co., which was launched last year to fight obesity. It maintains that all calories count and that they’re interchangeable.\u003c/p>\n\u003cp>“(But) what the data say is that some calories cause disease more than others because different calories are metabolized differently in our bodies,” Lustig said. “Where they come from has everything to do with where they go. It’s called nutritional biochemistry.”\u003c/p>\n\u003cp>In other words, a calorie is not a calorie, he said. It’s true that a calorie burned is a calorie burned. But a calorie eaten is not a calorie eaten.\u003c/p>\n\u003cp>“Does sugar cause weight gain? Yes. Is sugar a cause of obesity in some? Likely. Is sugar \u003cem>the\u003c/em> cause of obesity? Not even close,” said Lustig, who mentioned a study showing it comes in third behind French fries and potato chips.\u003c/p>\n\u003cp>Then why pick on sugar, he asked, if it’s just another source of empty calories? “That’s the question,” he said. “And I’ll tell you: Who cares? Because obesity is not the problem. It never was. It’s what the food industry wants you to believe is the problem.”\u003c/p>\n\u003cp>People don’t die of obesity, Lustig said. Instead, they die of the diseases associated with metabolic syndrome, a cluster of factors elevating the risk of cardiovascular ailments and other health problems, especially \u003ca style=\"color: #607890\" href=\"http://www.diabetes.org\" target=\"_blank\" rel=\"noopener\">diabetes.\u003c/a>\u003c/p>\n\u003cp>“That’s where the money goes: $2.7 trillion spent on health care in America last year, 75 percent for chronic metabolic diseases – and 75 percent of (those) are preventable,” he said.\u003c/p>\n\u003cp>Lustig, director of the Weight Assessment for Teen and Child Health (WATCH) program at UCSF, said diabetes is increasing worldwide by 4 percent a year while obesity is rising 1 percent. They are not the same, he emphasized. Iceland and Mongolia, for example, have high obesity rates but not much diabetes, while India and China are the reverse.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0057873\" target=\"_blank\" rel=\"noopener\">A study he co-authored\u003c/a> that was published last year asked a central question: What about the world’s diet is making diabetes increase over time? The researchers found that only changes in sugar availability predicted changes in the prevalence of diabetes. Total calories did not. For every 150 extra calories eaten worldwide, diabetes prevalence went up 0.1 percent – but it jumped eleven-fold if those calories happened to be in a can of soda.\u003c/p>\n\u003cp>“Sugar is not bad because it’s calories,” Lustig said. “Sugar is bad because it’s sugar.”\u003c/p>\n\u003cp>Whenever a country changed its sugar consumption, the rate of diabetes changed three years later. Cross-sectional studies don’t see that because it takes three years. “But it happens – in both directions. Proof positive: Causation,” said Lustig, author of “Fat Chance: Beating the Odds Against Suger, Processed Food, Obesity, and Disease,” a New York Times best-seller.\u003c/p>\n\u003cp>Sugar and alcohol are metabolized in the same way, he said, and now children are getting the diseases associated with alcoholism. According to the \u003ca style=\"color: #607890\" href=\"http://www.heart.org/HEARTORG/\" target=\"_blank\" rel=\"noopener\">American Heart Association,\u003c/a> people in the United States are consuming on average 22 teaspoons of added sugar a day.\u003c/p>\n\u003cp>“We’re supposed to reduce that to nine for males, six for females and four teaspoons for children,” Lustig said. But there are more than nine teaspoons in a 12-ounce bottle of Coke.\u003c/p>\n\u003cp>“Can our toxic food environment be changed without some sort of societal intervention, especially if there are potentially addictive substances involved?” Lustig asked. “… And can we afford to wait to enact those public health measures when health care will be bankrupt due to chronic metabolic disease? Medicare will be broke by the year 2026 if we do nothing.”\u003c/p>\n\u003cp>He said public health prevention is the best approach. “It’s radical, it’s powerful and it always works,” Lustig said. “And the reason it works is because it changes the environment, not the behavior.”\u003c/p>\n\u003cp>There are three ways to do it: taxation, restriction of access or interdiction, which he said is just not feasible.\u003c/p>\n\u003cp>“It didn’t work for alcohol,” Lustig said. “We’re not going to have ice cream soda speakeasies.”\u003c/p>\n\u003cp>What to do and how to do it is a question that will be debated in the coming weeks both in Berkeley and San Francisco, \u003ca style=\"color: #607890\" href=\"http://ballotpedia.org/City_of_San_Francisco_Sugary_Drink_Tax_(November_2014)\" target=\"_blank\" rel=\"noopener\">where Measure E, a soda tax\u003c/a>, is also on the ballot.\u003c/p>\n\u003cp>Lustig rested his case with a reference to Credit Suisse, an international financial services company that published a research report for its investors in September 2013. It’s called \u003ca style=\"color: #607890\" href=\"https://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=780BF4A8-B3D1-13A0-D2514E21EFFB0479\" target=\"_blank\" rel=\"noopener\">“Sugar: Consumption at a crossroads.”\u003c/a>\u003c/p>\n\u003cp>“We believe higher taxation on ‘sugary’ food and drinks would be the best option to reduce sugar intake and help fund the fast-growing healthcare costs associated with diabetes Type II and obesity,” the report said on Page 26.\u003c/p>\n\u003cp>“A global investment bank calling for taxation,” Lustig concluded. “Because that’s how big and bad this problem has gotten.”\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://ucbphn.com/faculty/pat-crawford/\" target=\"_blank\" rel=\"noopener\">Pat Crawford,\u003c/a> director of the \u003ca style=\"color: #607890\" href=\"http://cwh.berkeley.edu\" target=\"_blank\" rel=\"noopener\">Atkins Center for Weight & Health at UC Berkeley,\u003c/a> mentioned one successful public health approach. In September 2005, Gov. Arnold Schwarzenegger signed legislation banning the sale of junk food and soft drinks in the state’s public schools.\u003c/p>\n\u003cp>“We’ve been measuring kids’ diets and we can see the changes in the diets,” Crawford said, speaking of the center’s work. “… But the fact is it’s not enough. … We need other kinds of approaches that will do the same thing.”\u003c/p>\n\u003cp>Half of all added sugar in the nation’s food supply comes from sugar-sweetened beverages, she said, and that doesn’t include fruit juice.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://sph.berkeley.edu/john-swartzberg\" target=\"_blank\" rel=\"noopener\">Dr. John Swartzberg,\u003c/a> chair of the editorial board of the \u003ca style=\"color: #607890\" href=\"http://www.berkeleywellness.com\" target=\"_blank\" rel=\"noopener\">UC Berkeley Wellness Letter,\u003c/a> said cigarette smoking was the big problem in this country during the 25 years he practiced internal medicine in Berkeley. If trends continue, he said, deaths related to obesity will soon overtake those caused by smoking as the No. 1 preventable cause of death. Currently, 34 percent of adults in the United States are obese.\u003c/p>\n\u003cp>He said American adults get about 13 percent of their daily calories from added sugar — and sugar-sweetened beverages are by far the biggest source. These SSBs account for about 16 percent of the total caloric intake nationwide of children and adolescents — consumption among young people has skyrocketed 300 percent in the past two decades.\u003c/p>\n\u003cp>In Alameda County, more than half of all adults and one-third of all school-age children are overweight or obese, Swartzberg said. About a third of children ages 2 to 11, and almost two-thirds of adolescents in the county, drink more than one sugar-sweetened beverage a day.\u003c/p>\n\u003cp>The statistics were grim and, by the end of his talk, Swartzberg had broadened the bad news from the local and national level to beyond.\u003c/p>\n\u003cp>“Worldwide today there are an estimated 382 million people with diabetes,” he said. “We’ve essentially exported our diet to other countries,” including those where the prevalence of the disease was low.\u003c/p>\n\u003cp>In the United States, as many as one in three Americans could have diabetes by 2050 — “an amazing number of people,” Swartzberg said.\u003c/p>\n\u003cp>Another speaker, \u003ca style=\"color: #607890\" href=\"http://www.chori.org/Principal_Investigators/Tester_June/tester_overview.html\" target=\"_blank\" rel=\"noopener\">Dr. June Tester,\u003c/a> co-director of the \u003ca style=\"color: #607890\" href=\"http://www.childrenshospitaloakland.org/main/departments-services/healthy-hearts-program-30.aspx\" target=\"_blank\" rel=\"noopener\">Healthy Hearts program at Children’s Hospital Oakland,\u003c/a> said she went into pediatrics because she didn’t want to nag people to take their blood pressure medications or watch their blood sugar levels.\u003c/p>\n\u003cp>“Oddly, that’s actually what I do,” Tester said.\u003c/p>\n\u003cp>She said parents are frequently shocked at how much of a jump-start their children have on adult diseases.\u003c/p>\n\u003cp>“If I had only 30 seconds of your time, the one thing I would talk to you about is what your child drinks,” said Tester, who stressed that sugar-sweetened beverages and sodas are the most important things to cut out.\u003c/p>\n\u003cp>She mentioned one success story: a boy from Tracy named \u003ca style=\"color: #607890\" href=\"http://blogs.kqed.org/election2012/2012/10/12/can-a-penny-an-ounce-soda-tax-curb-obesity/\" target=\"_blank\" rel=\"noopener\">Jorge Cota, who was interviewed\u003c/a> by KQED’s Mina Kim two years ago when he was 17. The year before, his blood pressure was so high that Tester had sent him home with blood pressure medication the very day she’d met him. During that visit, when he weighed 321 pounds, he learned that he was a pre-diabetic and that there might be something wrong with his heart or kidneys.\u003c/p>\n\u003cp>He loved Dr. Pepper and drank two or three cans or bottles of soda a day, equivalent to as many as 50 teaspoons of sugar. After eliminating sugar-sweetened beverages and junk food, he lost 70 pounds.\u003c/p>\n\u003cp>Tester said most kids who are overweight or obese have heard the message that sugary drinks are problematic, but it’s a way of daily life for so many of them — and it’s hard to compete with advertising, which taps into the social aspect of soda consumption.\u003c/p>\n\u003cp>She showed a Coke ad that featured dogs and dancing. “It’s pretty hard to be a do-gooder when you’re battling fun and love and friendship,” she said.\u003c/p>\n\u003cp>Unintentional sabotage also plays a role. Even children whose parents never buy soda get it at parties or friends’ houses or while visiting relatives.\u003c/p>\n\u003cp>“In a way, this is kind of like secondhand soda exposure,” Tester said, as the audience laughed.\u003c/p>\n\u003cp>She also mentioned that some of her patients put sugar on Fruit Loops cereal because they don’t think it’s sweet enough.\u003c/p>\n\u003cp>Measure D calls for soda distributors to pay a tax of a penny per ounce. They should be so lucky, Tester said. “Why does Coke get to fund feel-good stuff?” she asked. Instead, she suggested the company pay for the next 45-year-old man who has a liver transplant.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\" rel=\"noopener\">No on D\u003c/a> proponents disagree with the sugar tax for several reasons. They say that there are too many arbitrary exemptions, that there’s no accountability for how the money would be spent, that it’s inconsistent and that it would make all of our food more expensive.\u003c/p>\n\u003cp>The next conversation in “Soda: the Series” takes place this Saturday. It’s titled \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org/soda_and_kids\" target=\"_blank\" rel=\"noopener\">“Soda & Kids: A Predatory Relationship & How We Can Fight Back.”\u003c/a> Judging by the inaugural event, it will draw a big crowd and plenty of questions.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Among the questions asked on Sept. 4:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Are diet sodas safe?\u003c/strong>\u003cbr>\nSwartzberg said there’s a dearth of data. Lustig elaborated on why: The Food and Drug Administration doesn’t ask for information, the food industry doesn’t provide it and the National Institutes of Health won’t pay for it.\u003c/li>\n\u003cli>\u003cstrong>Do all these kids who are getting diabetes do any exercise?\u003c/strong>\u003cbr>\nTester said exercise can’t compensate for a shoddy diet. And Lustig described Sami Inkinen, a triathlete who couldn’t exercise his way out of his pre-diabetes because of all the Gatorade he drank. Finally, he cut out soda and sports drinks, and rowed with his wife from California to Hawaii. Inkinen’s story is featured on the \u003ca style=\"color: #607890\" href=\"http://www.responsiblefoods.org\" target=\"_blank\" rel=\"noopener\">website of the Institute for Responsible Nutrition\u003c/a>, which Lustig co-founded.\u003c/li>\n\u003cli>\u003cstrong>If soda and juice are the same, couldn’t the soda industry say, “What are you going to do next, tax juice?”\u003c/strong>\u003cbr>\nBerkeley City Councilman Laurie Capitelli, who hosted the event, said Measure D is a baby step, not a silver bullet, and that it can’t cover everything. “As a culture, we’re allowing our kids to poison themselves. We need to incrementally begin to back off on that. And Measure D is a start.”\u003c/li>\n\u003c/ul>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_147516\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-147516\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda-640x480.jpg\" alt=\"Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED)\" width=\"640\" height=\"480\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED) \u003ccite>(Patricia Yollin/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In Berkeley, a place where politics is rarely sweet, sugar is an especially bitter topic.\u003c/p>\n\u003cp>Right now it’s the talk of the town – in the form of six conversations leading up to the vote on \u003ca style=\"color: #607890\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\" rel=\"noopener\">Measure D,\u003c/a> a tax on sugary drinks on the November ballot. \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org\" target=\"_blank\" rel=\"noopener\">“Soda: the Series”\u003c/a> is taking a look at the impact of sugar-sweetened beverages on people’s health and the environment.\u003c/p>\n\u003cp>The first conversation, which occurred on the evening of Sept. 4, featured four Bay Area health professionals who brought passion, anger and plenty of science to the Hillside Club in North Berkeley.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://profiles.ucsf.edu/robert.lustig\" target=\"_blank\" rel=\"noopener\">Dr. Robert Lustig,\u003c/a> a pediatric endocrinologist at UCSF, started off his presentation by saying he had no opinion on Measure D because \u003ca style=\"color: #607890\" href=\"http://www.ucop.edu/state-governmental-relations/advocacy/legal-guidelines-ballot-campaigns.html\" target=\"_blank\" rel=\"noopener\">university policy\u003c/a> doesn’t allow it.\u003c/p>\n\u003cp>“But you can’t understand the referendum unless you understand the science,” Lustig said. “And that’s my job.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>With prosecutorial zeal, he picked apart the sugar industry’s contention that its product is harmless.\u003c/p>\n\u003cp>Lustig quoted Paul van der Velpen, head of Amsterdam’s health service, who \u003ca style=\"color: #607890\" href=\"http://www.telegraph.co.uk/news/worldnews/europe/netherlands/10314705/Sugar-is-addictive-and-the-most-dangerous-drug-of-the-times.html\" target=\"_blank\" rel=\"noopener\">wants to see sugar closely regulated\u003c/a> and has said that sugar is addictive and the most dangerous drug of the times.\u003c/p>\n\u003cp>“That’s a public health official in the Netherlands,” Lustig said. “And \u003cem>they\u003c/em> know something about drugs.”\u003c/p>\n\u003cp>He criticized the \u003ca style=\"color: #607890\" href=\"http://www.coca-colacompany.com/stories/what-is-weighing-us-down-new-infographic-shows-how-calorie-imbalance-impacts-us-all\" target=\"_blank\" rel=\"noopener\">“Coming Together” campaign\u003c/a> by the Coca-Cola Co., which was launched last year to fight obesity. It maintains that all calories count and that they’re interchangeable.\u003c/p>\n\u003cp>“(But) what the data say is that some calories cause disease more than others because different calories are metabolized differently in our bodies,” Lustig said. “Where they come from has everything to do with where they go. It’s called nutritional biochemistry.”\u003c/p>\n\u003cp>In other words, a calorie is not a calorie, he said. It’s true that a calorie burned is a calorie burned. But a calorie eaten is not a calorie eaten.\u003c/p>\n\u003cp>“Does sugar cause weight gain? Yes. Is sugar a cause of obesity in some? Likely. Is sugar \u003cem>the\u003c/em> cause of obesity? Not even close,” said Lustig, who mentioned a study showing it comes in third behind French fries and potato chips.\u003c/p>\n\u003cp>Then why pick on sugar, he asked, if it’s just another source of empty calories? “That’s the question,” he said. “And I’ll tell you: Who cares? Because obesity is not the problem. It never was. It’s what the food industry wants you to believe is the problem.”\u003c/p>\n\u003cp>People don’t die of obesity, Lustig said. Instead, they die of the diseases associated with metabolic syndrome, a cluster of factors elevating the risk of cardiovascular ailments and other health problems, especially \u003ca style=\"color: #607890\" href=\"http://www.diabetes.org\" target=\"_blank\" rel=\"noopener\">diabetes.\u003c/a>\u003c/p>\n\u003cp>“That’s where the money goes: $2.7 trillion spent on health care in America last year, 75 percent for chronic metabolic diseases – and 75 percent of (those) are preventable,” he said.\u003c/p>\n\u003cp>Lustig, director of the Weight Assessment for Teen and Child Health (WATCH) program at UCSF, said diabetes is increasing worldwide by 4 percent a year while obesity is rising 1 percent. They are not the same, he emphasized. Iceland and Mongolia, for example, have high obesity rates but not much diabetes, while India and China are the reverse.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0057873\" target=\"_blank\" rel=\"noopener\">A study he co-authored\u003c/a> that was published last year asked a central question: What about the world’s diet is making diabetes increase over time? The researchers found that only changes in sugar availability predicted changes in the prevalence of diabetes. Total calories did not. For every 150 extra calories eaten worldwide, diabetes prevalence went up 0.1 percent – but it jumped eleven-fold if those calories happened to be in a can of soda.\u003c/p>\n\u003cp>“Sugar is not bad because it’s calories,” Lustig said. “Sugar is bad because it’s sugar.”\u003c/p>\n\u003cp>Whenever a country changed its sugar consumption, the rate of diabetes changed three years later. Cross-sectional studies don’t see that because it takes three years. “But it happens – in both directions. Proof positive: Causation,” said Lustig, author of “Fat Chance: Beating the Odds Against Suger, Processed Food, Obesity, and Disease,” a New York Times best-seller.\u003c/p>\n\u003cp>Sugar and alcohol are metabolized in the same way, he said, and now children are getting the diseases associated with alcoholism. According to the \u003ca style=\"color: #607890\" href=\"http://www.heart.org/HEARTORG/\" target=\"_blank\" rel=\"noopener\">American Heart Association,\u003c/a> people in the United States are consuming on average 22 teaspoons of added sugar a day.\u003c/p>\n\u003cp>“We’re supposed to reduce that to nine for males, six for females and four teaspoons for children,” Lustig said. But there are more than nine teaspoons in a 12-ounce bottle of Coke.\u003c/p>\n\u003cp>“Can our toxic food environment be changed without some sort of societal intervention, especially if there are potentially addictive substances involved?” Lustig asked. “… And can we afford to wait to enact those public health measures when health care will be bankrupt due to chronic metabolic disease? Medicare will be broke by the year 2026 if we do nothing.”\u003c/p>\n\u003cp>He said public health prevention is the best approach. “It’s radical, it’s powerful and it always works,” Lustig said. “And the reason it works is because it changes the environment, not the behavior.”\u003c/p>\n\u003cp>There are three ways to do it: taxation, restriction of access or interdiction, which he said is just not feasible.\u003c/p>\n\u003cp>“It didn’t work for alcohol,” Lustig said. “We’re not going to have ice cream soda speakeasies.”\u003c/p>\n\u003cp>What to do and how to do it is a question that will be debated in the coming weeks both in Berkeley and San Francisco, \u003ca style=\"color: #607890\" href=\"http://ballotpedia.org/City_of_San_Francisco_Sugary_Drink_Tax_(November_2014)\" target=\"_blank\" rel=\"noopener\">where Measure E, a soda tax\u003c/a>, is also on the ballot.\u003c/p>\n\u003cp>Lustig rested his case with a reference to Credit Suisse, an international financial services company that published a research report for its investors in September 2013. It’s called \u003ca style=\"color: #607890\" href=\"https://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=780BF4A8-B3D1-13A0-D2514E21EFFB0479\" target=\"_blank\" rel=\"noopener\">“Sugar: Consumption at a crossroads.”\u003c/a>\u003c/p>\n\u003cp>“We believe higher taxation on ‘sugary’ food and drinks would be the best option to reduce sugar intake and help fund the fast-growing healthcare costs associated with diabetes Type II and obesity,” the report said on Page 26.\u003c/p>\n\u003cp>“A global investment bank calling for taxation,” Lustig concluded. “Because that’s how big and bad this problem has gotten.”\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://ucbphn.com/faculty/pat-crawford/\" target=\"_blank\" rel=\"noopener\">Pat Crawford,\u003c/a> director of the \u003ca style=\"color: #607890\" href=\"http://cwh.berkeley.edu\" target=\"_blank\" rel=\"noopener\">Atkins Center for Weight & Health at UC Berkeley,\u003c/a> mentioned one successful public health approach. In September 2005, Gov. Arnold Schwarzenegger signed legislation banning the sale of junk food and soft drinks in the state’s public schools.\u003c/p>\n\u003cp>“We’ve been measuring kids’ diets and we can see the changes in the diets,” Crawford said, speaking of the center’s work. “… But the fact is it’s not enough. … We need other kinds of approaches that will do the same thing.”\u003c/p>\n\u003cp>Half of all added sugar in the nation’s food supply comes from sugar-sweetened beverages, she said, and that doesn’t include fruit juice.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://sph.berkeley.edu/john-swartzberg\" target=\"_blank\" rel=\"noopener\">Dr. John Swartzberg,\u003c/a> chair of the editorial board of the \u003ca style=\"color: #607890\" href=\"http://www.berkeleywellness.com\" target=\"_blank\" rel=\"noopener\">UC Berkeley Wellness Letter,\u003c/a> said cigarette smoking was the big problem in this country during the 25 years he practiced internal medicine in Berkeley. If trends continue, he said, deaths related to obesity will soon overtake those caused by smoking as the No. 1 preventable cause of death. Currently, 34 percent of adults in the United States are obese.\u003c/p>\n\u003cp>He said American adults get about 13 percent of their daily calories from added sugar — and sugar-sweetened beverages are by far the biggest source. These SSBs account for about 16 percent of the total caloric intake nationwide of children and adolescents — consumption among young people has skyrocketed 300 percent in the past two decades.\u003c/p>\n\u003cp>In Alameda County, more than half of all adults and one-third of all school-age children are overweight or obese, Swartzberg said. About a third of children ages 2 to 11, and almost two-thirds of adolescents in the county, drink more than one sugar-sweetened beverage a day.\u003c/p>\n\u003cp>The statistics were grim and, by the end of his talk, Swartzberg had broadened the bad news from the local and national level to beyond.\u003c/p>\n\u003cp>“Worldwide today there are an estimated 382 million people with diabetes,” he said. “We’ve essentially exported our diet to other countries,” including those where the prevalence of the disease was low.\u003c/p>\n\u003cp>In the United States, as many as one in three Americans could have diabetes by 2050 — “an amazing number of people,” Swartzberg said.\u003c/p>\n\u003cp>Another speaker, \u003ca style=\"color: #607890\" href=\"http://www.chori.org/Principal_Investigators/Tester_June/tester_overview.html\" target=\"_blank\" rel=\"noopener\">Dr. June Tester,\u003c/a> co-director of the \u003ca style=\"color: #607890\" href=\"http://www.childrenshospitaloakland.org/main/departments-services/healthy-hearts-program-30.aspx\" target=\"_blank\" rel=\"noopener\">Healthy Hearts program at Children’s Hospital Oakland,\u003c/a> said she went into pediatrics because she didn’t want to nag people to take their blood pressure medications or watch their blood sugar levels.\u003c/p>\n\u003cp>“Oddly, that’s actually what I do,” Tester said.\u003c/p>\n\u003cp>She said parents are frequently shocked at how much of a jump-start their children have on adult diseases.\u003c/p>\n\u003cp>“If I had only 30 seconds of your time, the one thing I would talk to you about is what your child drinks,” said Tester, who stressed that sugar-sweetened beverages and sodas are the most important things to cut out.\u003c/p>\n\u003cp>She mentioned one success story: a boy from Tracy named \u003ca style=\"color: #607890\" href=\"http://blogs.kqed.org/election2012/2012/10/12/can-a-penny-an-ounce-soda-tax-curb-obesity/\" target=\"_blank\" rel=\"noopener\">Jorge Cota, who was interviewed\u003c/a> by KQED’s Mina Kim two years ago when he was 17. The year before, his blood pressure was so high that Tester had sent him home with blood pressure medication the very day she’d met him. During that visit, when he weighed 321 pounds, he learned that he was a pre-diabetic and that there might be something wrong with his heart or kidneys.\u003c/p>\n\u003cp>He loved Dr. Pepper and drank two or three cans or bottles of soda a day, equivalent to as many as 50 teaspoons of sugar. After eliminating sugar-sweetened beverages and junk food, he lost 70 pounds.\u003c/p>\n\u003cp>Tester said most kids who are overweight or obese have heard the message that sugary drinks are problematic, but it’s a way of daily life for so many of them — and it’s hard to compete with advertising, which taps into the social aspect of soda consumption.\u003c/p>\n\u003cp>She showed a Coke ad that featured dogs and dancing. “It’s pretty hard to be a do-gooder when you’re battling fun and love and friendship,” she said.\u003c/p>\n\u003cp>Unintentional sabotage also plays a role. Even children whose parents never buy soda get it at parties or friends’ houses or while visiting relatives.\u003c/p>\n\u003cp>“In a way, this is kind of like secondhand soda exposure,” Tester said, as the audience laughed.\u003c/p>\n\u003cp>She also mentioned that some of her patients put sugar on Fruit Loops cereal because they don’t think it’s sweet enough.\u003c/p>\n\u003cp>Measure D calls for soda distributors to pay a tax of a penny per ounce. They should be so lucky, Tester said. “Why does Coke get to fund feel-good stuff?” she asked. Instead, she suggested the company pay for the next 45-year-old man who has a liver transplant.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\" rel=\"noopener\">No on D\u003c/a> proponents disagree with the sugar tax for several reasons. They say that there are too many arbitrary exemptions, that there’s no accountability for how the money would be spent, that it’s inconsistent and that it would make all of our food more expensive.\u003c/p>\n\u003cp>The next conversation in “Soda: the Series” takes place this Saturday. It’s titled \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org/soda_and_kids\" target=\"_blank\" rel=\"noopener\">“Soda & Kids: A Predatory Relationship & How We Can Fight Back.”\u003c/a> Judging by the inaugural event, it will draw a big crowd and plenty of questions.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Among the questions asked on Sept. 4:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Are diet sodas safe?\u003c/strong>\u003cbr>\nSwartzberg said there’s a dearth of data. Lustig elaborated on why: The Food and Drug Administration doesn’t ask for information, the food industry doesn’t provide it and the National Institutes of Health won’t pay for it.\u003c/li>\n\u003cli>\u003cstrong>Do all these kids who are getting diabetes do any exercise?\u003c/strong>\u003cbr>\nTester said exercise can’t compensate for a shoddy diet. And Lustig described Sami Inkinen, a triathlete who couldn’t exercise his way out of his pre-diabetes because of all the Gatorade he drank. Finally, he cut out soda and sports drinks, and rowed with his wife from California to Hawaii. Inkinen’s story is featured on the \u003ca style=\"color: #607890\" href=\"http://www.responsiblefoods.org\" target=\"_blank\" rel=\"noopener\">website of the Institute for Responsible Nutrition\u003c/a>, which Lustig co-founded.\u003c/li>\n\u003cli>\u003cstrong>If soda and juice are the same, couldn’t the soda industry say, “What are you going to do next, tax juice?”\u003c/strong>\u003cbr>\nBerkeley City Councilman Laurie Capitelli, who hosted the event, said Measure D is a baby step, not a silver bullet, and that it can’t cover everything. “As a culture, we’re allowing our kids to poison themselves. We need to incrementally begin to back off on that. And Measure D is a start.”\u003c/li>\n\u003c/ul>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Judge Rules Berkeley Must Change Soda Tax Language",
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"content": "\u003cfigure id=\"attachment_17715\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\">\u003cimg class=\"size-full wp-image-17715\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg 640w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-400x250.jpg 400w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-320x200.jpg 320w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update September 2, 6:05 p.m.:\u003c/strong> A judge ruled Tuesday that Berkeley officials must change the soda tax measure language because it is currently misleading.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Soda tax advocates say this change \"doesn't concern us at all.\" \u003c/aside>\n\u003cp>Alameda County Superior Court Judge Evelio Grillo said the city's statement that the tax would only be imposed on \"high-calorie, sugary drinks\" is \"a form of advocacy and therefore not impartial.\"\u003c/p>\n\u003cp>Grillo ordered the city to change the summary to say that the tax would apply to \"sugar-sweetened beverages,\" which he said is more neutral and less likely to create prejudice for or against Measure D.\u003c/p>\n\u003cp>Anthony Johnson and Leon Cain \u003ca href=\"http://www.berkeleyside.com/2014/08/15/lawsuit-filed-over-berkeley-soda-tax-ballot-language/\" target=\"_blank\">filed the lawsuit in August\u003c/a>. Cain has previously attended Berkeley council meetings on behalf of the No Berkeley Beverage Tax campaign.\u003c!--more-->\u003c/p>\n\u003cp>Tax opponents had also argued that ballot language that says the tax would be paid by distributors, not by consumers, is misleading because they believe distributors would pass on the extra cost to consumers.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But Grillo ruled against tax opponents on that issue, saying they failed to provide clear and convincing evidence based on the ballot statement that the tax won't be paid by consumers is misleading or partial.\u003c/p>\n\u003cp>The judge said tax opponents \"only speculate that it is like that such cost will be passed down to consumers, but it is unknown at this point whether or not any of the tax will eventually be passed down to consumers.\"\u003c/p>\n\u003cp>Grillo said the city correctly pointed out that distributors and retailers could choose to absorb the cost of the tax in order to better compete with other businesses.\u003c/p>\n\u003cp>Berkeley school board member Joshua Daniels, who is co-chair of the campaign in favor of Measure D, said Grillo's order that the ballot language be changed is only a \"relatively minor\" development and \"doesn't concern us at all\" because \"everyone knows that the measure is focused on preventing diabetes,\" and he thinks it will still be approved.\u003c/p>\n\u003cp>Daniels said that overall Grillo's ruling is \"a victory\" for Measure D supporters.\u003c/p>\n\u003cp>Grillo's ruling came one day before the deadline on Wednesday for the Alameda County Registrar of Voters Office to send ballot arguments to the printer so that voters can receive them well in advance of the election on Nov. 4.\u003c/p>\n\u003cp>\u003cstrong>Original Post July 2, 2014 \u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>By Charles Siler\u003c/strong>, \u003ca href=\"http://www.berkeleyside.com/2014/07/02/berkeley-puts-sugar-tax-on-november-ballot-could-be-first-in-country-to-take-on-big-soda/\" target=\"_blank\">Berkeleyside\u003c/a>\u003c/p>\n\u003cp>Berkeley City Council voted unanimously Tuesday night to include a proposal that would tax distributors of sugar-sweetened beverages on the November ballot.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Voters will decide on penny-per-ounce tax on soda and other sugar-sweetened beverages.\u003c/aside>\n\u003cp>The measure, which proposes a one-cent-per-ounce charge at the distributor level, would be the first such tax passed in the country. Richmond tried to pass a similar tax in 2012, but it was voted down after a $2.7 million campaign by the soda industry.\u003c/p>\n\u003cp>Supporters of the tax point to studies linking sugary drinks to childhood obesity and diabetes. Members of community organization Berkeley vs. Big Soda gathered on the steps of city hall before the Tuesday night meeting to voice their support of the tax.\u003c/p>\n\u003cp>“We want to support our kids. We don’t want our kids to be sick with diabetes,” said Dr. Vicki Alexander, co-chair of the Berkeley Healthy Child Foundation, at the council meeting. “We know that we can change that trend.”\u003c/p>\n\u003cp>Opponents of the tax said the measure would prove ineffective.\u003c/p>\n\u003cp>“I agree that diabetes and childhood obesity are big issues. I just don’t necessarily agree that taxation on sweetened beverages or soda is the best way to deal with that,” said Jennifer Skidmore of J&J Vending. “Statistics show that purchasing of sweetened beverages is already on the decline, without taxation.”\u003c/p>\n\u003cp>Supporters also say the tax is a social justice issue, pointing to the higher rates of obesity in black and Latino communities.\u003c/p>\n\u003cp>“Research shows diabetes rates in Latino, African-American communities have reached epidemic proportions,” said Xavier Morales, executive director of the Latino Coalition for a Healthy California. “That’s not an exaggeration.”\u003c/p>\n\u003cp>“Big Soda will claim that we are attacking a product that is beloved by low-income folks,” said Councilmember Laurie Capitelli, “but those are the people who are coming to us and asking us to put this on the ballot.”\u003c/p>\n\u003cp>Ted Mundorff, CEO and president of Landmark Theaters, which owns both the Shattuck Cinemas and the California Theater, said revenue from the tax would not be earmarked for any healthy initiatives.\u003c/p>\n\u003cp>“If we could solve obesity and diabetes with a one-cent tax I’d say bring it on, let’s do two cents,” Mundorff said. “But the reality is that this cent is going into the general fund, and it is not earmarked to do anything, except to hurt business.”\u003c/p>\n\u003cp>Because the measure proposes a general tax, as opposed to a special tax, revenue from the tax would go into the general fund and cannot be reserved for any special purpose. With a special tax, the money could be designated for anti-obesity initiatives, such as nutrition programs in schools — but a special tax requires a two-thirds majority vote, while a general tax requires only 50 percent plus one.\u003c/p>\n\u003cp>The sugar tax on San Francisco’s November ballot is a special tax, and so will require a two-thirds majority to pass, unlike the Berkeley proposal. The San Francisco measure also proposes a tax of two cents per ounce, rather than Berkeley’s one.\u003c/p>\n\u003cp>Berkeley’s November ballot will read: “Shall an ordinance imposing a 1¢ per ounce general tax on the distribution of high-calorie, sugary drinks (e.g., sodas, energy drinks, presweetened teas) and sweeteners used to sweeten such drinks, but exempting: (1) sweeteners (e.g., sugar, honey,syrups) typically used by consumers and distributed to grocery stores; (2) drinks and sweeteners distributed to very small retailers; (3) diet drinks, milk products, 100% juice, baby formula, alcohol, or drinks taken for medical reasons, be adopted?” Councilmember Linda Maio proposed the new, slightly different language at the Tuesday meeting.\u003c/p>\n\u003cp>Supporters of the tax acknowledged that in the coming months, the soda industry will likely campaign heavily against the tax measure in Berkeley and in San Francisco.\u003c/p>\n\u003cp>“I don’t think even if they spent a million dollars they could confuse the people of Berkeley. So I’m not really worried about how much money they spend,” said Councilmember Kriss Worthington. “The people of Berkeley are too smart to be confused.”\u003c/p>\n\u003cp>“There’s going to be a lot of opposition, there’s going to be lot of lies,” said Mayor Tom Bates. “They’re going to be sending people door to door with distortions, with misinformation, and it’s going to be tough. So we all need to work. This is the beginning, this is not the end.”\u003c/p>\n\u003cp>\u003cem style=\"color: #4d4d4d\">KQED News Associate \u003ca style=\"color: #336699\" href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca style=\"color: #336699\" href=\"http://berkeleyside.us2.list-manage.com/subscribe?u=4851428a10883a05193b1dd6c&id=aad4b5ee64\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside’s Daily Briefing email.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp> \u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_17715\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\">\u003cimg class=\"size-full wp-image-17715\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg 640w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-400x250.jpg 400w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-320x200.jpg 320w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update September 2, 6:05 p.m.:\u003c/strong> A judge ruled Tuesday that Berkeley officials must change the soda tax measure language because it is currently misleading.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Soda tax advocates say this change \"doesn't concern us at all.\" \u003c/aside>\n\u003cp>Alameda County Superior Court Judge Evelio Grillo said the city's statement that the tax would only be imposed on \"high-calorie, sugary drinks\" is \"a form of advocacy and therefore not impartial.\"\u003c/p>\n\u003cp>Grillo ordered the city to change the summary to say that the tax would apply to \"sugar-sweetened beverages,\" which he said is more neutral and less likely to create prejudice for or against Measure D.\u003c/p>\n\u003cp>Anthony Johnson and Leon Cain \u003ca href=\"http://www.berkeleyside.com/2014/08/15/lawsuit-filed-over-berkeley-soda-tax-ballot-language/\" target=\"_blank\">filed the lawsuit in August\u003c/a>. Cain has previously attended Berkeley council meetings on behalf of the No Berkeley Beverage Tax campaign.\u003c!--more-->\u003c/p>\n\u003cp>Tax opponents had also argued that ballot language that says the tax would be paid by distributors, not by consumers, is misleading because they believe distributors would pass on the extra cost to consumers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But Grillo ruled against tax opponents on that issue, saying they failed to provide clear and convincing evidence based on the ballot statement that the tax won't be paid by consumers is misleading or partial.\u003c/p>\n\u003cp>The judge said tax opponents \"only speculate that it is like that such cost will be passed down to consumers, but it is unknown at this point whether or not any of the tax will eventually be passed down to consumers.\"\u003c/p>\n\u003cp>Grillo said the city correctly pointed out that distributors and retailers could choose to absorb the cost of the tax in order to better compete with other businesses.\u003c/p>\n\u003cp>Berkeley school board member Joshua Daniels, who is co-chair of the campaign in favor of Measure D, said Grillo's order that the ballot language be changed is only a \"relatively minor\" development and \"doesn't concern us at all\" because \"everyone knows that the measure is focused on preventing diabetes,\" and he thinks it will still be approved.\u003c/p>\n\u003cp>Daniels said that overall Grillo's ruling is \"a victory\" for Measure D supporters.\u003c/p>\n\u003cp>Grillo's ruling came one day before the deadline on Wednesday for the Alameda County Registrar of Voters Office to send ballot arguments to the printer so that voters can receive them well in advance of the election on Nov. 4.\u003c/p>\n\u003cp>\u003cstrong>Original Post July 2, 2014 \u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>By Charles Siler\u003c/strong>, \u003ca href=\"http://www.berkeleyside.com/2014/07/02/berkeley-puts-sugar-tax-on-november-ballot-could-be-first-in-country-to-take-on-big-soda/\" target=\"_blank\">Berkeleyside\u003c/a>\u003c/p>\n\u003cp>Berkeley City Council voted unanimously Tuesday night to include a proposal that would tax distributors of sugar-sweetened beverages on the November ballot.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Voters will decide on penny-per-ounce tax on soda and other sugar-sweetened beverages.\u003c/aside>\n\u003cp>The measure, which proposes a one-cent-per-ounce charge at the distributor level, would be the first such tax passed in the country. Richmond tried to pass a similar tax in 2012, but it was voted down after a $2.7 million campaign by the soda industry.\u003c/p>\n\u003cp>Supporters of the tax point to studies linking sugary drinks to childhood obesity and diabetes. Members of community organization Berkeley vs. Big Soda gathered on the steps of city hall before the Tuesday night meeting to voice their support of the tax.\u003c/p>\n\u003cp>“We want to support our kids. We don’t want our kids to be sick with diabetes,” said Dr. Vicki Alexander, co-chair of the Berkeley Healthy Child Foundation, at the council meeting. “We know that we can change that trend.”\u003c/p>\n\u003cp>Opponents of the tax said the measure would prove ineffective.\u003c/p>\n\u003cp>“I agree that diabetes and childhood obesity are big issues. I just don’t necessarily agree that taxation on sweetened beverages or soda is the best way to deal with that,” said Jennifer Skidmore of J&J Vending. “Statistics show that purchasing of sweetened beverages is already on the decline, without taxation.”\u003c/p>\n\u003cp>Supporters also say the tax is a social justice issue, pointing to the higher rates of obesity in black and Latino communities.\u003c/p>\n\u003cp>“Research shows diabetes rates in Latino, African-American communities have reached epidemic proportions,” said Xavier Morales, executive director of the Latino Coalition for a Healthy California. “That’s not an exaggeration.”\u003c/p>\n\u003cp>“Big Soda will claim that we are attacking a product that is beloved by low-income folks,” said Councilmember Laurie Capitelli, “but those are the people who are coming to us and asking us to put this on the ballot.”\u003c/p>\n\u003cp>Ted Mundorff, CEO and president of Landmark Theaters, which owns both the Shattuck Cinemas and the California Theater, said revenue from the tax would not be earmarked for any healthy initiatives.\u003c/p>\n\u003cp>“If we could solve obesity and diabetes with a one-cent tax I’d say bring it on, let’s do two cents,” Mundorff said. “But the reality is that this cent is going into the general fund, and it is not earmarked to do anything, except to hurt business.”\u003c/p>\n\u003cp>Because the measure proposes a general tax, as opposed to a special tax, revenue from the tax would go into the general fund and cannot be reserved for any special purpose. With a special tax, the money could be designated for anti-obesity initiatives, such as nutrition programs in schools — but a special tax requires a two-thirds majority vote, while a general tax requires only 50 percent plus one.\u003c/p>\n\u003cp>The sugar tax on San Francisco’s November ballot is a special tax, and so will require a two-thirds majority to pass, unlike the Berkeley proposal. The San Francisco measure also proposes a tax of two cents per ounce, rather than Berkeley’s one.\u003c/p>\n\u003cp>Berkeley’s November ballot will read: “Shall an ordinance imposing a 1¢ per ounce general tax on the distribution of high-calorie, sugary drinks (e.g., sodas, energy drinks, presweetened teas) and sweeteners used to sweeten such drinks, but exempting: (1) sweeteners (e.g., sugar, honey,syrups) typically used by consumers and distributed to grocery stores; (2) drinks and sweeteners distributed to very small retailers; (3) diet drinks, milk products, 100% juice, baby formula, alcohol, or drinks taken for medical reasons, be adopted?” Councilmember Linda Maio proposed the new, slightly different language at the Tuesday meeting.\u003c/p>\n\u003cp>Supporters of the tax acknowledged that in the coming months, the soda industry will likely campaign heavily against the tax measure in Berkeley and in San Francisco.\u003c/p>\n\u003cp>“I don’t think even if they spent a million dollars they could confuse the people of Berkeley. So I’m not really worried about how much money they spend,” said Councilmember Kriss Worthington. “The people of Berkeley are too smart to be confused.”\u003c/p>\n\u003cp>“There’s going to be a lot of opposition, there’s going to be lot of lies,” said Mayor Tom Bates. “They’re going to be sending people door to door with distortions, with misinformation, and it’s going to be tough. So we all need to work. This is the beginning, this is not the end.”\u003c/p>\n\u003cp>\u003cem style=\"color: #4d4d4d\">KQED News Associate \u003ca style=\"color: #336699\" href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca style=\"color: #336699\" href=\"http://berkeleyside.us2.list-manage.com/subscribe?u=4851428a10883a05193b1dd6c&id=aad4b5ee64\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside’s Daily Briefing email.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "San Francisco Supervisors Put Soda Tax on Ballot",
"title": "San Francisco Supervisors Put Soda Tax on Ballot",
"headTitle": "State of Health | KQED News",
"content": "\u003cfigure id=\"attachment_20311\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/07/177844339.jpg\">\u003cimg class=\"size-large wp-image-20311\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/07/177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images) \u003ccite>(Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The San Francisco Board of Supervisors approved a November ballot measure to tax soda and sugary drinks Tuesday afternoon, but not with the unanimous vote they were looking for.\u003c/p>\n\u003cp>If passed by a two-thirds majority of San Francisco voters, the new legislation will tax soda and other sugar-sweetened beverages at two cents per ounce and direct the revenue to the city's public health and recreation and parks departments and the school district.\u003c/p>\n\u003cp>The board voted 6-4 this afternoon to place the initiative by supervisors Scott Wiener and Eric Mar before voters, with supervisors Jane Kim, Katy Tang, Norman Yee and London Breed voting against it.\u003c!--more-->\u003c/p>\n\u003cp>Supervisor John Avalos, who has publicly supported the measure, was absent for today's meeting.\u003c/p>\n\u003cp>At a rally prior to the meeting, Mar said he thinks the tax will be an effective deterrent to selling sugary drinks, and that city economists have estimated it could reduce consumption 30 to 40 percent.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"It is a common sense measure that can put San Francisco on the map as the first city to fight for the health of our youth,\" Mar said.\u003c/p>\n\u003cp>Those health impacts, Mar argued, are huge. He said that of children today, one-third of them will develop type 2 diabetes, and for minorities that number is even higher, with as many as one-half likely to develop type 2 diabetes.\u003c/p>\n\u003cp>The disproportionate effect on minorities is one reason that Supervisor Malia Cohen called the measure \"crucial\" during the meeting.\u003c/p>\n\u003cp>\"Bullets are not the only thing that are killing African American males,\" Cohen said. \"You also have sugary beverages.\"\u003c/p>\n\u003cp>But Kim said today that she objected to the measure because of the disproportionate effect the tax will have on those same communities.\u003c/p>\n\u003cp>Calling it a regressive flat tax, Kim said that it \"unfairly burdens low-income communities\" similar to other sin taxes such as high taxes on cigarettes.\u003c/p>\n\u003cp>While agreeing with the policy goals of attempting to curb unhealthy habits, Kim suggested alternatives such as education, subsidizing healthier foods, policies to put healthier foods in corner liquor stores, and restricting sales with licenses like liquor licenses.\u003c/p>\n\u003cp>Mar sternly objected to Kim's objections, saying, \"Maybe you weren't listening.\"\u003c/p>\n\u003cp>\"It's very clear education isn't enough\" to improve health, he said.\u003c/p>\n\u003cp>Cohen called it \"disingenuous\" to argue that the tax was regressive because the diseases caused by a high sugar diet so disproportionately affect low-income communities that the deterrent is most crucial there.\u003c/p>\n\u003cp>\"These diseases we are looking to solve are also regressive,\" she said.\u003c/p>\n\u003cp>Wiener said the comparison to a cigarette tax was apt, and that tobacco taxes are something he strongly supported. He said that he was disheartened that a recent statewide ballot measure to tax cigarettes failed but heartened that it received 73 percent support in San Francisco.\u003c/p>\n\u003cp>\"Tax policy is a critical part,\" he said. \"The cigarette tax is a great model.\"\u003c/p>\n\u003cp>Opponents who have formed a \"Stop Unfair Beverage Taxes\" coalition said today that singling out sugary drinks for taxation is unfair as sugar-sweetened beverage consumption is down while rates of diabetes and obesity have continued to rise.\u003c/p>\n\u003cp>But Campos and Mar argued that sugary beverages are a big part of the problem because it was easier to consume large quantities of sugar in a drink and metabolize larger quantities of sugar.\u003c/p>\n\u003cp>The Hispanic Chambers of Commerce of San Francisco also released a statement objecting to the initiative -- arguing that the new tax and increased prices will impact many already struggling businesses.\u003c/p>\n\u003cp>Supervisor David Campos, who ultimately voted yes today, echoed the comments that the measure would level a regressive tax on low-income communities.\u003c/p>\n\u003cp>\"I do believe in something like this I'm going to err on the side of giving voters a choice,\" he said, but said that he thought there was \"something Big Brother about this.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>He and Kim said that the citywide conversation about it leading to the November election will at least improve education about the health effects of sugary drinks.\u003c/p>\n\n",
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"excerpt": "San Francisco voters will decide in November whether to tax sugary beverages at two cents per ounce.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_20311\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/07/177844339.jpg\">\u003cimg class=\"size-large wp-image-20311\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/07/177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images) \u003ccite>(Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The San Francisco Board of Supervisors approved a November ballot measure to tax soda and sugary drinks Tuesday afternoon, but not with the unanimous vote they were looking for.\u003c/p>\n\u003cp>If passed by a two-thirds majority of San Francisco voters, the new legislation will tax soda and other sugar-sweetened beverages at two cents per ounce and direct the revenue to the city's public health and recreation and parks departments and the school district.\u003c/p>\n\u003cp>The board voted 6-4 this afternoon to place the initiative by supervisors Scott Wiener and Eric Mar before voters, with supervisors Jane Kim, Katy Tang, Norman Yee and London Breed voting against it.\u003c!--more-->\u003c/p>\n\u003cp>Supervisor John Avalos, who has publicly supported the measure, was absent for today's meeting.\u003c/p>\n\u003cp>At a rally prior to the meeting, Mar said he thinks the tax will be an effective deterrent to selling sugary drinks, and that city economists have estimated it could reduce consumption 30 to 40 percent.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"It is a common sense measure that can put San Francisco on the map as the first city to fight for the health of our youth,\" Mar said.\u003c/p>\n\u003cp>Those health impacts, Mar argued, are huge. He said that of children today, one-third of them will develop type 2 diabetes, and for minorities that number is even higher, with as many as one-half likely to develop type 2 diabetes.\u003c/p>\n\u003cp>The disproportionate effect on minorities is one reason that Supervisor Malia Cohen called the measure \"crucial\" during the meeting.\u003c/p>\n\u003cp>\"Bullets are not the only thing that are killing African American males,\" Cohen said. \"You also have sugary beverages.\"\u003c/p>\n\u003cp>But Kim said today that she objected to the measure because of the disproportionate effect the tax will have on those same communities.\u003c/p>\n\u003cp>Calling it a regressive flat tax, Kim said that it \"unfairly burdens low-income communities\" similar to other sin taxes such as high taxes on cigarettes.\u003c/p>\n\u003cp>While agreeing with the policy goals of attempting to curb unhealthy habits, Kim suggested alternatives such as education, subsidizing healthier foods, policies to put healthier foods in corner liquor stores, and restricting sales with licenses like liquor licenses.\u003c/p>\n\u003cp>Mar sternly objected to Kim's objections, saying, \"Maybe you weren't listening.\"\u003c/p>\n\u003cp>\"It's very clear education isn't enough\" to improve health, he said.\u003c/p>\n\u003cp>Cohen called it \"disingenuous\" to argue that the tax was regressive because the diseases caused by a high sugar diet so disproportionately affect low-income communities that the deterrent is most crucial there.\u003c/p>\n\u003cp>\"These diseases we are looking to solve are also regressive,\" she said.\u003c/p>\n\u003cp>Wiener said the comparison to a cigarette tax was apt, and that tobacco taxes are something he strongly supported. He said that he was disheartened that a recent statewide ballot measure to tax cigarettes failed but heartened that it received 73 percent support in San Francisco.\u003c/p>\n\u003cp>\"Tax policy is a critical part,\" he said. \"The cigarette tax is a great model.\"\u003c/p>\n\u003cp>Opponents who have formed a \"Stop Unfair Beverage Taxes\" coalition said today that singling out sugary drinks for taxation is unfair as sugar-sweetened beverage consumption is down while rates of diabetes and obesity have continued to rise.\u003c/p>\n\u003cp>But Campos and Mar argued that sugary beverages are a big part of the problem because it was easier to consume large quantities of sugar in a drink and metabolize larger quantities of sugar.\u003c/p>\n\u003cp>The Hispanic Chambers of Commerce of San Francisco also released a statement objecting to the initiative -- arguing that the new tax and increased prices will impact many already struggling businesses.\u003c/p>\n\u003cp>Supervisor David Campos, who ultimately voted yes today, echoed the comments that the measure would level a regressive tax on low-income communities.\u003c/p>\n\u003cp>\"I do believe in something like this I'm going to err on the side of giving voters a choice,\" he said, but said that he thought there was \"something Big Brother about this.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>He and Kim said that the citywide conversation about it leading to the November election will at least improve education about the health effects of sugary drinks.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Can Berkeley and San Francisco Pass a Soda Tax in November?",
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"content": "\u003cp>\u003cstrong>By Mina Kim and Lisa Pickoff-White\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_140976\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/07/450828518.jpg\">\u003cimg class=\"size-medium wp-image-140976\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/07/450828518-640x395.jpg\" alt=\"Both San Francisco and Berkeley will have soda taxes on the ballot this November. ( Frederic J. Brown/AFP/Getty Images)\" width=\"640\" height=\"395\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Both San Francisco and Berkeley will have soda taxes on the ballot this November. ( Frederic J. Brown/AFP/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Berkeley residents will have a chance to tax sugar-sweetened beverages a penny per ounce this fall. The Berkeley City Council voted unanimously on Monday to add the initiative to the November ballot. San Francisco will put a 2-cent-per-ounce tax before voters.\u003c/p>\n\u003cp>But unlike San Francisco, which designated tax revenues to nutrition programs, Berkeley will direct revenues to the general fund. Berkeley's measure would require only a simple majority to pass because it's a general tax. A special tax, like San Francisco's, requires a two-thirds majority to pass.\u003c/p>\n\u003cp>\"We wanted to be certain that our measure would pass,\" said Linda Maio, vice president of the Berkeley City Council. \"We know that even though we've done very good polling and we have good numbers on support for taxing the industry, that once the industry gets rolling and pours its millions of dollars into a campaign it will have an effect of some kind.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">UCSF study: A penny-per-ounce tax on sweetened beverages would prevent nearly 100,000 cases of heart disease, 8,000 strokes and 26,000 deaths over the next decade\u003c/aside>\n\u003cp>The city of Richmond's initiative in 2012 \u003ca href=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" target=\"_blank\">went down\u003c/a> with 67 percent of voters rejecting it. Some voters specifically called out the general fund as the reason.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"These lobbies are extremely powerful,\" Maio said. \"We know our residents, we know our residents are very devoted to kids, and I think that's what sets us apart.\"\u003c/p>\n\u003cp>The Community Coalition Against the Beverage Tax, funded mostly by the soda industry, spent more than \u003ca href=\"http://blogs.kqed.org/election2012/2012/10/25/locals-react-to-anti-soda-tax-campaign-in-richmond/#more-4655\" target=\"_blank\">$2 million\u003c/a> in 2012 to defeat Measure N in Richmond.\u003c/p>\n\u003cp>Maio says she feels confident that Berkeley residents will vote for the measure regardless of where the funding goes — 66 percent of residents said they would support the current measure in a poll.\u003c/p>\n\u003cp>Lawmakers have let proposals die in committee for a statewide penny-per-ounce tax and warning labels on sugary drinks.\u003c/p>\n\u003cp>Both taxes are on the distributors of sugary beverages and not on consumers. However, consumers are likely to pay the cost, said Roger Salazar with Californians for Food and Beverage Choice, an organization spearheaded by a beverage industry trade group.\u003c/p>\n\u003cp>\"We believe this is a regressive tax on grocery items like sugar-sweetened beverages and it won't make people in Berkeley any healthier,\" Salazar said.\u003c/p>\n\u003cp>A \u003ca href=\"http://www.ucsf.edu/news/2012/01/11267/how-many-lives-could-soda-tax-save\" target=\"_blank\">UCSF study\u003c/a> estimated that slapping a penny-per-ounce tax on sweetened beverages would prevent nearly 100,000 cases of heart disease, 8,000 strokes and 26,000 deaths over the next decade.\u003c/p>\n\u003cp>\"The consumption of sugar-sweetened beverages is down nationally at the same time diabetes is up and obesity is up, so we feel it is misleading to single out sugar-sweetened beverages as a unique or significant contributor to health issues,\" Salazar said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Residents of San Francisco and Berkeley can expect a heated campaign from both sides this fall.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>By Mina Kim and Lisa Pickoff-White\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_140976\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/07/450828518.jpg\">\u003cimg class=\"size-medium wp-image-140976\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/07/450828518-640x395.jpg\" alt=\"Both San Francisco and Berkeley will have soda taxes on the ballot this November. ( Frederic J. Brown/AFP/Getty Images)\" width=\"640\" height=\"395\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Both San Francisco and Berkeley will have soda taxes on the ballot this November. ( Frederic J. Brown/AFP/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Berkeley residents will have a chance to tax sugar-sweetened beverages a penny per ounce this fall. The Berkeley City Council voted unanimously on Monday to add the initiative to the November ballot. San Francisco will put a 2-cent-per-ounce tax before voters.\u003c/p>\n\u003cp>But unlike San Francisco, which designated tax revenues to nutrition programs, Berkeley will direct revenues to the general fund. Berkeley's measure would require only a simple majority to pass because it's a general tax. A special tax, like San Francisco's, requires a two-thirds majority to pass.\u003c/p>\n\u003cp>\"We wanted to be certain that our measure would pass,\" said Linda Maio, vice president of the Berkeley City Council. \"We know that even though we've done very good polling and we have good numbers on support for taxing the industry, that once the industry gets rolling and pours its millions of dollars into a campaign it will have an effect of some kind.\"\u003c/p>\n\u003caside class=\"pullquote alignleft\">UCSF study: A penny-per-ounce tax on sweetened beverages would prevent nearly 100,000 cases of heart disease, 8,000 strokes and 26,000 deaths over the next decade\u003c/aside>\n\u003cp>The city of Richmond's initiative in 2012 \u003ca href=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" target=\"_blank\">went down\u003c/a> with 67 percent of voters rejecting it. Some voters specifically called out the general fund as the reason.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"These lobbies are extremely powerful,\" Maio said. \"We know our residents, we know our residents are very devoted to kids, and I think that's what sets us apart.\"\u003c/p>\n\u003cp>The Community Coalition Against the Beverage Tax, funded mostly by the soda industry, spent more than \u003ca href=\"http://blogs.kqed.org/election2012/2012/10/25/locals-react-to-anti-soda-tax-campaign-in-richmond/#more-4655\" target=\"_blank\">$2 million\u003c/a> in 2012 to defeat Measure N in Richmond.\u003c/p>\n\u003cp>Maio says she feels confident that Berkeley residents will vote for the measure regardless of where the funding goes — 66 percent of residents said they would support the current measure in a poll.\u003c/p>\n\u003cp>Lawmakers have let proposals die in committee for a statewide penny-per-ounce tax and warning labels on sugary drinks.\u003c/p>\n\u003cp>Both taxes are on the distributors of sugary beverages and not on consumers. However, consumers are likely to pay the cost, said Roger Salazar with Californians for Food and Beverage Choice, an organization spearheaded by a beverage industry trade group.\u003c/p>\n\u003cp>\"We believe this is a regressive tax on grocery items like sugar-sweetened beverages and it won't make people in Berkeley any healthier,\" Salazar said.\u003c/p>\n\u003cp>A \u003ca href=\"http://www.ucsf.edu/news/2012/01/11267/how-many-lives-could-soda-tax-save\" target=\"_blank\">UCSF study\u003c/a> estimated that slapping a penny-per-ounce tax on sweetened beverages would prevent nearly 100,000 cases of heart disease, 8,000 strokes and 26,000 deaths over the next decade.\u003c/p>\n\u003cp>\"The consumption of sugar-sweetened beverages is down nationally at the same time diabetes is up and obesity is up, so we feel it is misleading to single out sugar-sweetened beverages as a unique or significant contributor to health issues,\" Salazar said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Residents of San Francisco and Berkeley can expect a heated campaign from both sides this fall.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003cstrong>Lance Knobel\u003cbr>\n\u003ca href=\"http://www.berkeleyside.com/2014/03/14/berkeley-likes-taxing-soda-but-support-for-parks-pools-lags/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a>\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_129641\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/Big-Soda-council.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-129641\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/Big-Soda-council-640x374.jpg\" alt=\"Proponents of a soda tax were out in force when Berkeley City Council first considered the measure last month. (Lance Knobel/Berkeleyside)\" width=\"640\" height=\"374\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Proponents of a soda tax were out in force when Berkeley City Council first considered the measure last month. (Lance Knobel/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>Berkeleyans seem eager to enact a new tax on sugar-sweetened drinks, but less likely to support other potential ballot measures being considered by the City Council.\u003c/p>\n\u003cp>A community survey of just over 500 voters taken last week showed healthy majorities for the so-called soda tax, whether it was for a new general tax or a special tax. In contrast, measures to increase the business license tax for landlords, establish a commercial vacancy tax, increase the parks parcel tax, and issue a pools bond failed to reach majorities or just crossed 50 percent support. City Council members said that support for measures often declines from levels indicated in community surveys.\u003c/p>\n\u003cp>“The sugar tax hit the sweet spot,” said Councilman Laurie Capitelli, who is on the community committee pushing for the tax. “For me, it’s disappointing that the parks question in particular fared so poorly.”\u003c/p>\n\u003caside class=\"pullquote alignleft\">Sixty-six percent of survey respondents approve of a tax with money directed toward the general fund.\u003c/aside>\n\u003cp>Four of the questions on the survey focused on the sugar-sweetened drinks tax, which is expected to face a well-funded opposition from the beverages industry. When respondents were asked whether they would support a tax of 1 cent per ounce going to the general fund, 66 percent said yes. Asked about a special tax, with revenues dedicated to health and nutrition programs, 64 percent said yes. A general tax requires a simple majority vote, while a special tax requires two-thirds support.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Raising the tax to 2 cents per ounce reduced support to 55 percent for the general tax and 59 percent for the special tax. Reading respondents arguments for and against, before posing the question, produced very little change in the results.\u003c/p>\n\u003cp>A similar ballot measure is likely in San Francisco this November. San Francisco supporters are planning to focus on a special tax, despite the two-thirds hurdle. The measures on both sides of the bay are likely to attract a particular barrage of opposition from the beverage industry.\u003c/p>\n\u003cp>“Both of us having it on the ballot will work against us,” admitted Capitelli. He said the well-funded opponents will buy regional media.\u003c/p>\n\u003cp>In contrast, raising the parks parcel tax by 10 percent ($29 per year for an average 1,900 square foot house) attracted only 54 percent support. A parcel tax measure requires two-thirds support to pass. A proposal for a $25 million bond issue for pools and parks, including reopening Willard Pool, was supported by only 52 percent. For the measure to pass, it would need two-thirds majority in favor.\u003c/p>\n\u003cp>Survey respondents were also asked some general questions about Berkeley. Sixty-three percent said “things in the city of Berkeley are going in the right direction.” Only 13 percent said “things are on the wrong track” (24 percent responded “don’t know”).\u003c/p>\n\u003cp>When asked to rate the job Berkeley is doing providing city services, 14 percent responded excellent, 55 percent responded good. Slightly less than a quarter, 23 percent, said fair and 5 percent said poor.\u003c/p>\n\u003cp>When asked about areas where Berkeley might need to invest, 31 percent said providing affordable housing was extremely important, and 31 percent rated improving children’s health as extremely important. Only 7 percent said renovating swimming pools or improving parks and playgrounds was extremely important.\u003c/p>\n\u003cp>Forty-six percent of the respondents were men and 54 percent were women; 67 percent of respondents were white and 10 percent were black; 39 percent were over 60 and 20 percent were under 30. All respondents were required to be likely voters in the November 2014 election.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\" rel=\"noopener\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside’s Daily Briefing email.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Lance Knobel\u003cbr>\n\u003ca href=\"http://www.berkeleyside.com/2014/03/14/berkeley-likes-taxing-soda-but-support-for-parks-pools-lags/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a>\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_129641\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/Big-Soda-council.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-129641\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/Big-Soda-council-640x374.jpg\" alt=\"Proponents of a soda tax were out in force when Berkeley City Council first considered the measure last month. (Lance Knobel/Berkeleyside)\" width=\"640\" height=\"374\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Proponents of a soda tax were out in force when Berkeley City Council first considered the measure last month. (Lance Knobel/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>Berkeleyans seem eager to enact a new tax on sugar-sweetened drinks, but less likely to support other potential ballot measures being considered by the City Council.\u003c/p>\n\u003cp>A community survey of just over 500 voters taken last week showed healthy majorities for the so-called soda tax, whether it was for a new general tax or a special tax. In contrast, measures to increase the business license tax for landlords, establish a commercial vacancy tax, increase the parks parcel tax, and issue a pools bond failed to reach majorities or just crossed 50 percent support. City Council members said that support for measures often declines from levels indicated in community surveys.\u003c/p>\n\u003cp>“The sugar tax hit the sweet spot,” said Councilman Laurie Capitelli, who is on the community committee pushing for the tax. “For me, it’s disappointing that the parks question in particular fared so poorly.”\u003c/p>\n\u003caside class=\"pullquote alignleft\">Sixty-six percent of survey respondents approve of a tax with money directed toward the general fund.\u003c/aside>\n\u003cp>Four of the questions on the survey focused on the sugar-sweetened drinks tax, which is expected to face a well-funded opposition from the beverages industry. When respondents were asked whether they would support a tax of 1 cent per ounce going to the general fund, 66 percent said yes. Asked about a special tax, with revenues dedicated to health and nutrition programs, 64 percent said yes. A general tax requires a simple majority vote, while a special tax requires two-thirds support.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Raising the tax to 2 cents per ounce reduced support to 55 percent for the general tax and 59 percent for the special tax. Reading respondents arguments for and against, before posing the question, produced very little change in the results.\u003c/p>\n\u003cp>A similar ballot measure is likely in San Francisco this November. San Francisco supporters are planning to focus on a special tax, despite the two-thirds hurdle. The measures on both sides of the bay are likely to attract a particular barrage of opposition from the beverage industry.\u003c/p>\n\u003cp>“Both of us having it on the ballot will work against us,” admitted Capitelli. He said the well-funded opponents will buy regional media.\u003c/p>\n\u003cp>In contrast, raising the parks parcel tax by 10 percent ($29 per year for an average 1,900 square foot house) attracted only 54 percent support. A parcel tax measure requires two-thirds support to pass. A proposal for a $25 million bond issue for pools and parks, including reopening Willard Pool, was supported by only 52 percent. For the measure to pass, it would need two-thirds majority in favor.\u003c/p>\n\u003cp>Survey respondents were also asked some general questions about Berkeley. Sixty-three percent said “things in the city of Berkeley are going in the right direction.” Only 13 percent said “things are on the wrong track” (24 percent responded “don’t know”).\u003c/p>\n\u003cp>When asked to rate the job Berkeley is doing providing city services, 14 percent responded excellent, 55 percent responded good. Slightly less than a quarter, 23 percent, said fair and 5 percent said poor.\u003c/p>\n\u003cp>When asked about areas where Berkeley might need to invest, 31 percent said providing affordable housing was extremely important, and 31 percent rated improving children’s health as extremely important. Only 7 percent said renovating swimming pools or improving parks and playgrounds was extremely important.\u003c/p>\n\u003cp>Forty-six percent of the respondents were men and 54 percent were women; 67 percent of respondents were white and 10 percent were black; 39 percent were over 60 and 20 percent were under 30. All respondents were required to be likely voters in the November 2014 election.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\" rel=\"noopener\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside’s Daily Briefing email.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cfigure id=\"attachment_17715\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\">\u003cimg class=\"size-full wp-image-17715\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg 640w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-400x250.jpg 400w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-320x200.jpg 320w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Taxing sugar-sweetened beverages, such as soda, would have no negative effect on jobs, a \u003ca href=\"http://ajph.aphapublications.org/doi/abs/10.2105/AJPH.2013.301630\" target=\"_blank\">new study \u003c/a>shows. In fact, there would be a small increase, researchers estimate.\u003c/p>\n\u003cp>A team led by Lisa Powell, an economist at the University of Illinois at Chicago, analyzed the effect of a 20 percent tax on sugar-swettened beverages. That works out to a little more than a penny-per-ounce. They looked at the impact in two states: Illinois and California.\u003c/p>\n\u003cp>\"Effectively we found that there was pretty much zero change in jobs, zero net effect,\" Powell told me in an interview. \u003c!--more-->\u003c/p>\n\u003cp>These findings are counter to what the beverage industry has long held as a jobs-killer. But Powell says this analysis looked beyond just the effects of less sugary-beverage consumption and to the broader economy. Powell says that while some jobs would indeed be lost, those losses would be offset by gains in other areas. In particular, she noted that consumers who reduced consumption of sugary-drinks would likely switch to other drinks, such as 100 percent fruit juice or diet sodas.\u003c/p>\n\u003cp>\"A truck driver may no longer be driving around sugar-sweetened beverages,\" she said, \"but he may be driving other goods.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The authors called the results of their study \"conservative\" in part because they did not estimate reduced health costs that would result from reduced consumption of sugary-beverages.\u003c/p>\n\u003cp>In a statement, the American Beverage Assocation disputed the findings. \"Americans have made it clear they don't support taxes and other restrictions on common grocery items, like soft drinks,\" the statement says. \"Soda taxes have unintended consequences on middle-class jobs and small businesses.\"\u003c/p>\n\u003cp>In 2012, voters in two California cities, Richmond and El Monte, turned down proposed soda taxes.\u003c/p>\n\u003cp>\u003cstrong>Warning Label Proposed\u003c/strong>\u003c/p>\n\u003cp>In other soda news, state Senator Bill Monning (D-Carmel) has introduced a bill that would make California the first state to require warning labels on sugary beverages. From the Associated Press:\u003c/p>\n\u003cblockquote>\u003cp>SB1000 would require the warning on the front of all beverage containers with added sweeteners that have 75 or more calories in every 12 ounces. The label would read: \"STATE OF CALIFORNIA SAFETY WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.\"\u003c/p>\u003c/blockquote>\n\u003cp>The measure is backed by the Latino Coalition for a Healthy California, the California Black Health Network and the \u003ca href=\"http://www.bizjournals.com/sanfrancisco/blog/2014/02/health-warnings-sugary-drinks-soda-cma.html?ana=RSS&s=article_search\" target=\"_blank\">California Medical Association\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>[contextly_auto_sidebar id=\"UTH78Q0tewpoxz1pE8rCs2YR4dqDNf4x\"]\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_17715\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\">\u003cimg class=\"size-full wp-image-17715\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf.jpg 640w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-400x250.jpg 400w, https://ww2.kqed.org/app/uploads/sites/27/2014/02/RS7242_136799870-1-hpf-320x200.jpg 320w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Taxing sugar-sweetened beverages, such as soda, would have no negative effect on jobs, a \u003ca href=\"http://ajph.aphapublications.org/doi/abs/10.2105/AJPH.2013.301630\" target=\"_blank\">new study \u003c/a>shows. In fact, there would be a small increase, researchers estimate.\u003c/p>\n\u003cp>A team led by Lisa Powell, an economist at the University of Illinois at Chicago, analyzed the effect of a 20 percent tax on sugar-swettened beverages. That works out to a little more than a penny-per-ounce. They looked at the impact in two states: Illinois and California.\u003c/p>\n\u003cp>\"Effectively we found that there was pretty much zero change in jobs, zero net effect,\" Powell told me in an interview. \u003c!--more-->\u003c/p>\n\u003cp>These findings are counter to what the beverage industry has long held as a jobs-killer. But Powell says this analysis looked beyond just the effects of less sugary-beverage consumption and to the broader economy. Powell says that while some jobs would indeed be lost, those losses would be offset by gains in other areas. In particular, she noted that consumers who reduced consumption of sugary-drinks would likely switch to other drinks, such as 100 percent fruit juice or diet sodas.\u003c/p>\n\u003cp>\"A truck driver may no longer be driving around sugar-sweetened beverages,\" she said, \"but he may be driving other goods.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The authors called the results of their study \"conservative\" in part because they did not estimate reduced health costs that would result from reduced consumption of sugary-beverages.\u003c/p>\n\u003cp>In a statement, the American Beverage Assocation disputed the findings. \"Americans have made it clear they don't support taxes and other restrictions on common grocery items, like soft drinks,\" the statement says. \"Soda taxes have unintended consequences on middle-class jobs and small businesses.\"\u003c/p>\n\u003cp>In 2012, voters in two California cities, Richmond and El Monte, turned down proposed soda taxes.\u003c/p>\n\u003cp>\u003cstrong>Warning Label Proposed\u003c/strong>\u003c/p>\n\u003cp>In other soda news, state Senator Bill Monning (D-Carmel) has introduced a bill that would make California the first state to require warning labels on sugary beverages. From the Associated Press:\u003c/p>\n\u003cblockquote>\u003cp>SB1000 would require the warning on the front of all beverage containers with added sweeteners that have 75 or more calories in every 12 ounces. The label would read: \"STATE OF CALIFORNIA SAFETY WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.\"\u003c/p>\u003c/blockquote>\n\u003cp>The measure is backed by the Latino Coalition for a Healthy California, the California Black Health Network and the \u003ca href=\"http://www.bizjournals.com/sanfrancisco/blog/2014/02/health-warnings-sugary-drinks-soda-cma.html?ana=RSS&s=article_search\" target=\"_blank\">California Medical Association\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>[contextly_auto_sidebar id=\"UTH78Q0tewpoxz1pE8rCs2YR4dqDNf4x\"]\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003cstrong>By Lance Knobel\u003cbr>\n\u003ca href=\"http://www.berkeleyside.com/2014/02/12/will-berkeley-be-first-in-nation-to-impose-sugar-tax/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a>\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_126114\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/soda.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-126114\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/soda-640x398.png\" alt=\"No U.S. city has yet been successful in passing a sugar-sweetened beverages tax. Will Berkeley be first? (Vox Efx/Berkeleyside)\" width=\"640\" height=\"398\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">No U.S. city has yet been successful in passing a sugar-sweetened beverage tax. Will Berkeley be first? (Vox Efx/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>Berkeley has embarked on a path that could lead it to becoming the first city in the nation to tax sugar-sweetened beverages.\u003c/p>\n\u003cp>On Tuesday night the City Council agreed to put a sugar tax on a community poll assessing possible ballot measures for the November 2014 election (the poll will also test opinions on a commercial vacancies tax, a business license tax on rental housing, and a bond and tax measure for parks). A broad coalition of local groups, rallying under the banner of \u003ca href=\"http://berkeleyvsbigsoda.com/\" target=\"_blank\" rel=\"noopener\">Berkeley vs Big Soda\u003c/a>, turned out a crowd of vocal advocates for a 1 cent-per-ounce tax on sugar-sweetened beverages.\u003c/p>\n\u003cp>“No city has been able to successfully pass a sugar-sweetened beverages tax. But it will happen here in Berkeley,” said City Councilman Darryl Moore.\u003c/p>\n\u003cp>Moore, usually measured in his remarks at council meetings, delivered an emotive call to support the tax: “We’re the first community to divest. The first community for same-sex partner benefits. The first community to do curb cuts for our disabled citizens. We’re not going to let Big Soda and Big Sugar tell us that we’re going to continue to pollute our young people. We’re prepared for the battle, we’re prepared for the fight.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Community survey results will be available for the City Council meeting on April 1. Final approval on ballot language is scheduled for the July 1 meeting of the council.\u003c/p>\n\u003cp>Nearby Richmond had a similar ballot measure in 2012, which was defeated. According to Councilman Laurie Capitelli, tax opponents, led by beverage manufacturers, spent $3.5 million to defeat the Richmond measure. San Francisco also is likely to have a so-called soda tax on the ballot in November.\u003c/p>\n\u003caside class=\"pullquote alignleft\">‘The sugar industry … will throw millions and millions of dollars at this. They will try to divide us by race, they will try to divide us by class. They will accuse Berkeley of being a nanny state.’\u003ccite>Laurie Capitelli,\u003cbr>\nBerkeley City Councilman\u003c/cite>\u003c/aside>\n\u003cp>“It will be a daunting task, because the sugar industry if we proceed with this, will throw millions and millions of dollars at this,” Capitelli said. “They will try to divide us by race, they will try to divide us by class. They will accuse Berkeley of being a nanny state. You can count on a piece of mail in your mailbox every three or four days. It scares the pants off me to think about what they’re going to do when they come after us. They will try to buy people. They will accuse Berkeley and the council of trying to dictate what you can buy. We’re going to get all of that, and we’re going to get it in an avalanche. But we’re letting people poison us and we’re letting them get off scot-free.”\u003c/p>\n\u003cp>“The reason for such a tax is clear,” said Vicki Alexander, co-chair, Berkeley Health Child Coalition. “Forty percent of Berkeley Unified ninth-graders are overweight. An African-American resident is four times more likely than a white resident to have been diagnosed with diabetes. It is unconscionable to stand by and do nothing. Please be for Berkeley and against Big Soda. The health of our children and our families is at stake.”\u003c/p>\n\u003cfigure id=\"attachment_126117\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/Big-Soda-council.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-126117\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/Big-Soda-council-300x300.jpg\" alt=\"Proponents of a soda tax were out in force in neon green at Berkeley City Council. (Lance Knobel/Berkeleyside)\" width=\"300\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Proponents of a soda tax were out in force in neon green at Berkeley City Council. (Lance Knobel/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>Alexander explained that the tax would be on distributors of drinks that have added caloric sweeteners, including sodas, sports drinks, energy drinks and sweetened iced teas. It would not apply to diet drinks, alcohol, milk products, infant formula or drinks taken for medical reasons. Small businesses would be exempt.\u003c/p>\n\u003cp>According to materials distributed by the Healthy Child Coalition, economists have estimated that a penny-per-ounce tax on sugary drinks would reduce consumption by 10 to 15 percent over a decade. Research by UC San Francisco Professor Kirsten Bibbins-Domingo concluded that over a 10-year span, passage of such a tax nationally would prevent an estimated 95,000 coronary heart events, 8,000 strokes and 26,000 premature deaths, while avoiding more than $17 billion in medical costs.\u003c/p>\n\u003cp>\u003cstrong>‘Berkeley Voters Are Too Smart’\u003c/strong>\u003c/p>\n\u003cp>“The power that’s here is huge,” said Xavier Morales, executive director of the Latino Coalition for a Healthy California. “Berkeley has been a national leader in improving the quality of nutrition in schools. We know that our presence here makes Berkeley a target for Big Soda. But we know that these tactics won’t work here. Berkeley voters are too smart. We have a campaign manager and we are actively fundraising. Together we’re going to win.”\u003c/p>\n\u003cp>Several councilmembers said there is a difficult choice between placing a special tax — the funds of which could go for a specific purpose, such as nutrition programs in schools — or a general tax — where funds go into the city’s general fund — on the ballot. A special tax requires a two-thirds majority vote, while a general tax requires only 50 percent plus one. Alexander said the campaign estimates a 1-cent tax per ounce in Berkeley would produce $1.5 million annually.\u003c/p>\n\u003cp>Lizzie Velten, state and national policy coordinator for the California Center for Public Health Advocacy, said statewide polling showed two-thirds support for a special tax on sugary drinks. When the tax was posed as a general tax, however, support dropped to one-third.\u003c/p>\n\u003cp>Councilwoman Susan Wengraf, who said she was diagnosed as pre-diabetic two years ago, urged consideration of a higher tax rate.\u003c/p>\n\u003cp>“How did you guys come up with 1 cent per ounce, because I want to make sure this deters people from buying sugared drinks,” Wengraf said. “It doesn’t just cost more, but it helps people make the decision not to buy it at all. I don’t want it to just be making people pay more for the poison. I want people to stop buying the poison.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\" rel=\"noopener\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside’s Daily Briefing email.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>By Lance Knobel\u003cbr>\n\u003ca href=\"http://www.berkeleyside.com/2014/02/12/will-berkeley-be-first-in-nation-to-impose-sugar-tax/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a>\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_126114\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/soda.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-126114\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/soda-640x398.png\" alt=\"No U.S. city has yet been successful in passing a sugar-sweetened beverages tax. Will Berkeley be first? (Vox Efx/Berkeleyside)\" width=\"640\" height=\"398\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">No U.S. city has yet been successful in passing a sugar-sweetened beverage tax. Will Berkeley be first? (Vox Efx/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>Berkeley has embarked on a path that could lead it to becoming the first city in the nation to tax sugar-sweetened beverages.\u003c/p>\n\u003cp>On Tuesday night the City Council agreed to put a sugar tax on a community poll assessing possible ballot measures for the November 2014 election (the poll will also test opinions on a commercial vacancies tax, a business license tax on rental housing, and a bond and tax measure for parks). A broad coalition of local groups, rallying under the banner of \u003ca href=\"http://berkeleyvsbigsoda.com/\" target=\"_blank\" rel=\"noopener\">Berkeley vs Big Soda\u003c/a>, turned out a crowd of vocal advocates for a 1 cent-per-ounce tax on sugar-sweetened beverages.\u003c/p>\n\u003cp>“No city has been able to successfully pass a sugar-sweetened beverages tax. But it will happen here in Berkeley,” said City Councilman Darryl Moore.\u003c/p>\n\u003cp>Moore, usually measured in his remarks at council meetings, delivered an emotive call to support the tax: “We’re the first community to divest. The first community for same-sex partner benefits. The first community to do curb cuts for our disabled citizens. We’re not going to let Big Soda and Big Sugar tell us that we’re going to continue to pollute our young people. We’re prepared for the battle, we’re prepared for the fight.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Community survey results will be available for the City Council meeting on April 1. Final approval on ballot language is scheduled for the July 1 meeting of the council.\u003c/p>\n\u003cp>Nearby Richmond had a similar ballot measure in 2012, which was defeated. According to Councilman Laurie Capitelli, tax opponents, led by beverage manufacturers, spent $3.5 million to defeat the Richmond measure. San Francisco also is likely to have a so-called soda tax on the ballot in November.\u003c/p>\n\u003caside class=\"pullquote alignleft\">‘The sugar industry … will throw millions and millions of dollars at this. They will try to divide us by race, they will try to divide us by class. They will accuse Berkeley of being a nanny state.’\u003ccite>Laurie Capitelli,\u003cbr>\nBerkeley City Councilman\u003c/cite>\u003c/aside>\n\u003cp>“It will be a daunting task, because the sugar industry if we proceed with this, will throw millions and millions of dollars at this,” Capitelli said. “They will try to divide us by race, they will try to divide us by class. They will accuse Berkeley of being a nanny state. You can count on a piece of mail in your mailbox every three or four days. It scares the pants off me to think about what they’re going to do when they come after us. They will try to buy people. They will accuse Berkeley and the council of trying to dictate what you can buy. We’re going to get all of that, and we’re going to get it in an avalanche. But we’re letting people poison us and we’re letting them get off scot-free.”\u003c/p>\n\u003cp>“The reason for such a tax is clear,” said Vicki Alexander, co-chair, Berkeley Health Child Coalition. “Forty percent of Berkeley Unified ninth-graders are overweight. An African-American resident is four times more likely than a white resident to have been diagnosed with diabetes. It is unconscionable to stand by and do nothing. Please be for Berkeley and against Big Soda. The health of our children and our families is at stake.”\u003c/p>\n\u003cfigure id=\"attachment_126117\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/Big-Soda-council.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-126117\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/02/Big-Soda-council-300x300.jpg\" alt=\"Proponents of a soda tax were out in force in neon green at Berkeley City Council. (Lance Knobel/Berkeleyside)\" width=\"300\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Proponents of a soda tax were out in force in neon green at Berkeley City Council. (Lance Knobel/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>Alexander explained that the tax would be on distributors of drinks that have added caloric sweeteners, including sodas, sports drinks, energy drinks and sweetened iced teas. It would not apply to diet drinks, alcohol, milk products, infant formula or drinks taken for medical reasons. Small businesses would be exempt.\u003c/p>\n\u003cp>According to materials distributed by the Healthy Child Coalition, economists have estimated that a penny-per-ounce tax on sugary drinks would reduce consumption by 10 to 15 percent over a decade. Research by UC San Francisco Professor Kirsten Bibbins-Domingo concluded that over a 10-year span, passage of such a tax nationally would prevent an estimated 95,000 coronary heart events, 8,000 strokes and 26,000 premature deaths, while avoiding more than $17 billion in medical costs.\u003c/p>\n\u003cp>\u003cstrong>‘Berkeley Voters Are Too Smart’\u003c/strong>\u003c/p>\n\u003cp>“The power that’s here is huge,” said Xavier Morales, executive director of the Latino Coalition for a Healthy California. “Berkeley has been a national leader in improving the quality of nutrition in schools. We know that our presence here makes Berkeley a target for Big Soda. But we know that these tactics won’t work here. Berkeley voters are too smart. We have a campaign manager and we are actively fundraising. Together we’re going to win.”\u003c/p>\n\u003cp>Several councilmembers said there is a difficult choice between placing a special tax — the funds of which could go for a specific purpose, such as nutrition programs in schools — or a general tax — where funds go into the city’s general fund — on the ballot. A special tax requires a two-thirds majority vote, while a general tax requires only 50 percent plus one. Alexander said the campaign estimates a 1-cent tax per ounce in Berkeley would produce $1.5 million annually.\u003c/p>\n\u003cp>Lizzie Velten, state and national policy coordinator for the California Center for Public Health Advocacy, said statewide polling showed two-thirds support for a special tax on sugary drinks. When the tax was posed as a general tax, however, support dropped to one-third.\u003c/p>\n\u003cp>Councilwoman Susan Wengraf, who said she was diagnosed as pre-diabetic two years ago, urged consideration of a higher tax rate.\u003c/p>\n\u003cp>“How did you guys come up with 1 cent per ounce, because I want to make sure this deters people from buying sugared drinks,” Wengraf said. “It doesn’t just cost more, but it helps people make the decision not to buy it at all. I don’t want it to just be making people pay more for the poison. I want people to stop buying the poison.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\" rel=\"noopener\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\" rel=\"noopener\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside’s Daily Briefing email.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "San Francisco Supervisor to Propose Soda Tax",
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"content": "\u003cfigure id=\"attachment_67888\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-67888\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/06/soda-300x225.jpg\" alt=\"Rex Sorgatz/Flickr\" width=\"300\" height=\"225\">\u003cfigcaption class=\"wp-caption-text\">Rex Sorgatz/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>(Bay City News and KQED) Sodas and other sugary beverages could get more expensive in San Francisco under a tax being proposed by a city supervisor.\u003c/p>\n\u003cp>At Tuesday’s board meeting, Supervisor Scott Wiener plans to propose a 2-cents-per-ounce tax on sugary beverages that have at least 25 calories per 12 ounces.\u003c/p>\n\u003cp>If the proposal passes the board, it would go on the November 2014 ballot to be decided by the city’s voters, requiring two-thirds approval to pass.\u003c/p>\n\u003cp>The tax is estimated to generate $31 million in revenue, which would be used to fund recreation and nutrition programs in the city’s schools and parks, according to Wiener’s office.\u003c/p>\n\u003cp>“We’re really facing a health care epidemic, particularly a growing prevalence in Type 2 diabetes, as well as obesity and other health problems directly related to the consumption of sugary beverages,” Weiner told KQED’s Mina Kim. “So it’s important to take strong public health measures to reduce [the] consumption of sugary beverages, but also to make sure we’re funding the kinds of health programs — nutrition, physical activity and other health programs — that keep people healthy.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/117537382\" frameborder=\"no\" scrolling=\"no\" width=\"100%\" height=\"166\">\u003c/iframe>\u003c/p>\n\u003cp>Wiener’s office estimates that even a one-cent-per-ounce tax could cut consumption of the sugary drinks by up to 10 percent, and that the tax would also lead to reduced costs in treating obesity or other related ailments.\u003c/p>\n\u003cp>The tax would not apply to diet soda, natural juices, milk, infant formula or medical drinks. \u003c!--more-->\u003c/p>\n\u003cp>According to Wiener’s office, the idea of a sugary beverage tax has been endorsed by organizations such as the American Heart Association, the American Diabetes Association and the San Francisco Medical Society.\u003c/p>\n\u003cp>Last year, two similar measures, in \u003ca href=\"http://www.contracostatimes.com/ci_21944292/richmond-soda-tax-gets-off-rough-start\" target=\"_blank\" rel=\"noopener\">Richmond\u003c/a> and El Monte, took a shellacking at the ballot after the soda industry spent millions of dollars fighting them. Wiener addressed that history in an interview with the \u003ca href=\"http://www.sfgate.com/bayarea/article/Tax-on-soda-to-be-floated-in-San-Francisco-4932025.php\" target=\"_blank\" rel=\"noopener\">San Francisco Chronicle\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>“I try to cross my t’s and dot my i’s, and I wouldn’t pursue this if I didn’t think it had a chance,” Wiener said. “There will be a big fight – the beverage industry will try to pull all the shenanigans they have pulled elsewhere – but we have a strong coalition behind this. San Francisco is always at the forefront of public health issues and trying to find innovative ways to keep the city healthy.”\u003c/p>\n\u003cp>Wiener said Richmond’s proposal – which was handily defeated by 67 percent of voters – “was too easy to attack” because it did not require that the money be spent on health programs.\u003c/p>\n\u003cp>“This was carefully crafted to ensure the money is spent on nutrition, physical activity and health – and that it’s not used as a replacement,” for existing public health dollars, he said.\u003c/p>\u003c/blockquote>\n\u003cp>This afternoon, Californians For Food and Beverage Choice, an anti-soda tax group, called measures like Wiener’s “unncecesary, wasteful distractions from serious policymaking. Providing people with education, opportunities for physical activity and diverse beverage choices to fit their lifestyles are proven strategies for maintaining health.”\u003c/p>\n\u003cp>Despite the poor showing last year of the two soda taxes up before voters, a February Field Poll found that the public may be more receptive to the idea, depending on how the initiative is crafted. As \u003ca href=\"http://blogs.kqed.org/stateofhealth/2013/02/14/most-californians-support-soda-tax-if-it-benefits-childrens-health/?utm_source=rss&utm_medium=rss&utm_campaign=most-californians-support-soda-tax-if-it-benefits-childrens-health\" target=\"_blank\" rel=\"noopener\">KQED State of Health’s Lisa Aliferis blogged\u003c/a> …\u003c/p>\n\u003cblockquote>\u003cp>While only 40 percent of voters said they favor a sugar-sweetened beverage tax, that number jumped to 68 percent if the proceeds will benefit school nutrition and physical activity programs.\u003c/p>\n\u003cp>“Voters in general don’t trust taxes that aren’t earmarked. They prefer to see taxes linked to something beneficial,” said Dr. Tony Iton, senior vice president of The California Endowment, which sponsored the poll. ”People that are engaged in constructing policy … should take heart in this poll and be able to look to it to construct subsequent measures for trying to engage the public support behind obesity prevention.”\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>A statewide bill requiring a penny-per-ounce tax on any sugary beverage for 10 years has been held up in committee.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_67888\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-67888\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/06/soda-300x225.jpg\" alt=\"Rex Sorgatz/Flickr\" width=\"300\" height=\"225\">\u003cfigcaption class=\"wp-caption-text\">Rex Sorgatz/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>(Bay City News and KQED) Sodas and other sugary beverages could get more expensive in San Francisco under a tax being proposed by a city supervisor.\u003c/p>\n\u003cp>At Tuesday’s board meeting, Supervisor Scott Wiener plans to propose a 2-cents-per-ounce tax on sugary beverages that have at least 25 calories per 12 ounces.\u003c/p>\n\u003cp>If the proposal passes the board, it would go on the November 2014 ballot to be decided by the city’s voters, requiring two-thirds approval to pass.\u003c/p>\n\u003cp>The tax is estimated to generate $31 million in revenue, which would be used to fund recreation and nutrition programs in the city’s schools and parks, according to Wiener’s office.\u003c/p>\n\u003cp>“We’re really facing a health care epidemic, particularly a growing prevalence in Type 2 diabetes, as well as obesity and other health problems directly related to the consumption of sugary beverages,” Weiner told KQED’s Mina Kim. “So it’s important to take strong public health measures to reduce [the] consumption of sugary beverages, but also to make sure we’re funding the kinds of health programs — nutrition, physical activity and other health programs — that keep people healthy.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/117537382\" frameborder=\"no\" scrolling=\"no\" width=\"100%\" height=\"166\">\u003c/iframe>\u003c/p>\n\u003cp>Wiener’s office estimates that even a one-cent-per-ounce tax could cut consumption of the sugary drinks by up to 10 percent, and that the tax would also lead to reduced costs in treating obesity or other related ailments.\u003c/p>\n\u003cp>The tax would not apply to diet soda, natural juices, milk, infant formula or medical drinks. \u003c!--more-->\u003c/p>\n\u003cp>According to Wiener’s office, the idea of a sugary beverage tax has been endorsed by organizations such as the American Heart Association, the American Diabetes Association and the San Francisco Medical Society.\u003c/p>\n\u003cp>Last year, two similar measures, in \u003ca href=\"http://www.contracostatimes.com/ci_21944292/richmond-soda-tax-gets-off-rough-start\" target=\"_blank\" rel=\"noopener\">Richmond\u003c/a> and El Monte, took a shellacking at the ballot after the soda industry spent millions of dollars fighting them. Wiener addressed that history in an interview with the \u003ca href=\"http://www.sfgate.com/bayarea/article/Tax-on-soda-to-be-floated-in-San-Francisco-4932025.php\" target=\"_blank\" rel=\"noopener\">San Francisco Chronicle\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>“I try to cross my t’s and dot my i’s, and I wouldn’t pursue this if I didn’t think it had a chance,” Wiener said. “There will be a big fight – the beverage industry will try to pull all the shenanigans they have pulled elsewhere – but we have a strong coalition behind this. San Francisco is always at the forefront of public health issues and trying to find innovative ways to keep the city healthy.”\u003c/p>\n\u003cp>Wiener said Richmond’s proposal – which was handily defeated by 67 percent of voters – “was too easy to attack” because it did not require that the money be spent on health programs.\u003c/p>\n\u003cp>“This was carefully crafted to ensure the money is spent on nutrition, physical activity and health – and that it’s not used as a replacement,” for existing public health dollars, he said.\u003c/p>\u003c/blockquote>\n\u003cp>This afternoon, Californians For Food and Beverage Choice, an anti-soda tax group, called measures like Wiener’s “unncecesary, wasteful distractions from serious policymaking. Providing people with education, opportunities for physical activity and diverse beverage choices to fit their lifestyles are proven strategies for maintaining health.”\u003c/p>\n\u003cp>Despite the poor showing last year of the two soda taxes up before voters, a February Field Poll found that the public may be more receptive to the idea, depending on how the initiative is crafted. As \u003ca href=\"http://blogs.kqed.org/stateofhealth/2013/02/14/most-californians-support-soda-tax-if-it-benefits-childrens-health/?utm_source=rss&utm_medium=rss&utm_campaign=most-californians-support-soda-tax-if-it-benefits-childrens-health\" target=\"_blank\" rel=\"noopener\">KQED State of Health’s Lisa Aliferis blogged\u003c/a> …\u003c/p>\n\u003cblockquote>\u003cp>While only 40 percent of voters said they favor a sugar-sweetened beverage tax, that number jumped to 68 percent if the proceeds will benefit school nutrition and physical activity programs.\u003c/p>\n\u003cp>“Voters in general don’t trust taxes that aren’t earmarked. They prefer to see taxes linked to something beneficial,” said Dr. Tony Iton, senior vice president of The California Endowment, which sponsored the poll. ”People that are engaged in constructing policy … should take heart in this poll and be able to look to it to construct subsequent measures for trying to engage the public support behind obesity prevention.”\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>A statewide bill requiring a penny-per-ounce tax on any sugary beverage for 10 years has been held up in committee.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game and Brown has some lessons he'd like to share. ",
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"marketplace": {
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"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
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"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
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"mindshift": {
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"order": 12
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"politicalbreakdown": {
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"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
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"possible": {
"id": "possible",
"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
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"pri-the-world": {
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"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
"airtime": "MON-FRI 2pm-3pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-World-Podcast-Tile-360x360-1.jpg",
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},
"radiolab": {
"id": "radiolab",
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"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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},
"reveal": {
"id": "reveal",
"title": "Reveal",
"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
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},
"rightnowish": {
"id": "rightnowish",
"title": "Rightnowish",
"tagline": "Art is where you find it",
"info": "Rightnowish digs into life in the Bay Area right now… ish. Journalist Pendarvis Harshaw takes us to galleries painted on the sides of liquor stores in West Oakland. We'll dance in warehouses in the Bayview, make smoothies with kids in South Berkeley, and listen to classical music in a 1984 Cutlass Supreme in Richmond. Every week, Pen talks to movers and shakers about how the Bay Area shapes what they create, and how they shape the place we call home.",
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"order": 16
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},
"science-friday": {
"id": "science-friday",
"title": "Science Friday",
"info": "Science Friday is a weekly science talk show, broadcast live over public radio stations nationwide. Each week, the show focuses on science topics that are in the news and tries to bring an educated, balanced discussion to bear on the scientific issues at hand. Panels of expert guests join host Ira Flatow, a veteran science journalist, to discuss science and to take questions from listeners during the call-in portion of the program.",
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},
"snap-judgment": {
"id": "snap-judgment",
"title": "Snap Judgment",
"tagline": "Real stories with killer beats",
"info": "The Snap Judgment radio show and podcast mixes real stories with killer beats to produce cinematic, dramatic radio. Snap's musical brand of storytelling dares listeners to see the world through the eyes of another. This is storytelling... with a BEAT!! Snap first aired on public radio stations nationwide in July 2010. Today, Snap Judgment airs on over 450 public radio stations and is brought to the airwaves by KQED & PRX.",
"airtime": "SAT 1pm-2pm, 9pm-10pm",
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},
"soldout": {
"id": "soldout",
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