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"content": "\u003cp>California lawmakers have again \u003ca href=\"http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201520160AB2782\" target=\"_blank\">introduced legislation\u003c/a> to impose a fee on sodas and other sugary beverages -- not a true tax, but a \"health impact fee\" to be paid by beverage distributors.\u003c/p>\n\u003cp>Still, the presumption is that the two-cents-an-ounce fee -- 24 cents on a 12-ounce can of soda -- would be passed along to consumers, and, if passed, would raise $2 billion annually.\u003c/p>\n\u003cp>\"That's real money,\" said the legislation's author, Assemblymember Richard Bloom, D-Santa Monica.\u003c/p>\n\u003cp>The revenue would go into a \"Healthy California Fund,\" to be created by the bill. From there it would be spent on public health programs across the state, to fight obesity, diabetes and dental disease.\u003c/p>\n\u003cp>\"It's not going to fix things overnight,\" Bloom said, \"but as this money starts to flow ... that's going to have the effect, long term, of leading Californians to healthier lifestyles and also lower health costs.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Bloom said that medical research is pointing to sugar-sweetened beverages as a driver of diabetes and other health problems.\u003c/p>\n\u003cp>Bob Achermann, the executive director of \u003ca href=\"http://calbev.org/#!/home\" target=\"_blank\">CalBev\u003c/a>, a statewide industry group, said the organization is opposed to the bill. He said that obesity and diabetes are \"complicated problems\" and a broader approach is needed.\u003c/p>\n\u003cp>\"Calories from any source\" can increase the risk of obesity and diabetes, Achermann said, \"so we think focusing on sugar-sweetened beverages isn't appropriate, and it isn't fair.\"\u003c/p>\n\u003cp>The Associated Press reports that California lawmakers have attempted either a so-called soda tax or a warning label\u003ca href=\"http://www.sacbee.com/news/state/california/article65000127.html\" target=\"_blank\"> seven times\u003c/a> between 2010 and 2015. None has passed.\u003c/p>\n\u003cp>Bloom introduced the soda tax legislation last year as well. It did not make it out of the \u003ca href=\"http://www.sacbee.com/news/politics-government/capitol-alert/article20776941.html\" target=\"_blank\">Assembly Health committee\u003c/a>. Bloom says he has \"kept up the discussion\" with fellow legislators and that new studies \"point in the same direction and tell us that sugary beverages are an anathema to public health.\"\u003c/p>\n\u003cp>He expects the Assembly Health committee to hear this new legislation in a month or so.\u003c/p>\n\u003cp>Berkeley is the only city in California to have a fee on sugar-sweetened beverages. The penny-per-ounce fee was \u003ca href=\"http://ww2.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\" target=\"_blank\">overwhelmingly approved by voters in 2014\u003c/a> and is levied on distributors.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The new \u003ca href=\"http://health.gov/dietaryguidelines/2015/guidelines/\" target=\"_blank\">U.S. dietary guidelines\u003c/a> urge all Americans to limit sugar consumption to no more than 10 percent of daily calories, or about 12 teaspoons. By comparison, a can of Coke or other (non-diet) soda has about 10 teaspoons of sugar.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>California lawmakers have again \u003ca href=\"http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201520160AB2782\" target=\"_blank\">introduced legislation\u003c/a> to impose a fee on sodas and other sugary beverages -- not a true tax, but a \"health impact fee\" to be paid by beverage distributors.\u003c/p>\n\u003cp>Still, the presumption is that the two-cents-an-ounce fee -- 24 cents on a 12-ounce can of soda -- would be passed along to consumers, and, if passed, would raise $2 billion annually.\u003c/p>\n\u003cp>\"That's real money,\" said the legislation's author, Assemblymember Richard Bloom, D-Santa Monica.\u003c/p>\n\u003cp>The revenue would go into a \"Healthy California Fund,\" to be created by the bill. From there it would be spent on public health programs across the state, to fight obesity, diabetes and dental disease.\u003c/p>\n\u003cp>\"It's not going to fix things overnight,\" Bloom said, \"but as this money starts to flow ... that's going to have the effect, long term, of leading Californians to healthier lifestyles and also lower health costs.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Bloom said that medical research is pointing to sugar-sweetened beverages as a driver of diabetes and other health problems.\u003c/p>\n\u003cp>Bob Achermann, the executive director of \u003ca href=\"http://calbev.org/#!/home\" target=\"_blank\">CalBev\u003c/a>, a statewide industry group, said the organization is opposed to the bill. He said that obesity and diabetes are \"complicated problems\" and a broader approach is needed.\u003c/p>\n\u003cp>\"Calories from any source\" can increase the risk of obesity and diabetes, Achermann said, \"so we think focusing on sugar-sweetened beverages isn't appropriate, and it isn't fair.\"\u003c/p>\n\u003cp>The Associated Press reports that California lawmakers have attempted either a so-called soda tax or a warning label\u003ca href=\"http://www.sacbee.com/news/state/california/article65000127.html\" target=\"_blank\"> seven times\u003c/a> between 2010 and 2015. None has passed.\u003c/p>\n\u003cp>Bloom introduced the soda tax legislation last year as well. It did not make it out of the \u003ca href=\"http://www.sacbee.com/news/politics-government/capitol-alert/article20776941.html\" target=\"_blank\">Assembly Health committee\u003c/a>. Bloom says he has \"kept up the discussion\" with fellow legislators and that new studies \"point in the same direction and tell us that sugary beverages are an anathema to public health.\"\u003c/p>\n\u003cp>He expects the Assembly Health committee to hear this new legislation in a month or so.\u003c/p>\n\u003cp>Berkeley is the only city in California to have a fee on sugar-sweetened beverages. The penny-per-ounce fee was \u003ca href=\"http://ww2.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\" target=\"_blank\">overwhelmingly approved by voters in 2014\u003c/a> and is levied on distributors.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The new \u003ca href=\"http://health.gov/dietaryguidelines/2015/guidelines/\" target=\"_blank\">U.S. dietary guidelines\u003c/a> urge all Americans to limit sugar consumption to no more than 10 percent of daily calories, or about 12 teaspoons. By comparison, a can of Coke or other (non-diet) soda has about 10 teaspoons of sugar.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Soda Distributors Complain About Berkeley's Follow-Through on Soda Tax",
"title": "Soda Distributors Complain About Berkeley's Follow-Through on Soda Tax",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>As the co-owner of San Francisco-based Waterloo Beverages, Camilo Malaver enjoyed doing business in Berkeley. But he did not want anything to do with Berkeley after voters \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">adopted a soda tax\u003c/a> in November.\u003c/p>\n\u003cp>In January, when the tax was implemented, Malaver decided to stop restocking his supply of craft sodas and naturally sweetened beverages in Berkeley because he says the city has done a poor job of relaying information on how to comply with the tax. He’s keen to restock in Berkeley again, but for now he is waiting to see how the tax will develop.\u003c/p>\n\u003cp>“Berkeley is a good city to do business with the university, but now it’s tough,” Malaver said. “We’re in limbo. Everybody’s lost and [we] don’t know what to do.”\u003c/p>\n\u003caside class=\"pullquote alignright\">\"I feel their communication has been really lacking.\"\u003ccite>Jeanine Pichotto,\u003cbr>\nBay Area Distributing\u003c/cite>\u003c/aside>\n\u003cp>Two months have passed since the \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">soda tax\u003c/a>, the first of its kind in the United States, went into effect. The tax, which levies 1 cent per fluid ounce, is applied to all distributors providing sugar-sweetened beverages to businesses in Berkeley. Beverages distributed by UC Berkeley to places on campus are exempt from the tax ,as the university is not bound by municipal laws.\u003c/p>\n\u003cp>Several local distributors of sodas and sugary drinks — the sole group responsible for paying the tax — share Malaver’s sentiments, arguing that the city has delivered little to no guidance.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>All but one of the distributors who spoke to Berkeleyside were small-to medium-size local distributors that sell craft sodas, sweetened teas and energy drinks.\u003c/p>\n\u003cp>Last month, the Dollar Tree discount retail chain \u003ca href=\"http://www.berkeleyside.com/2015/01/26/berkeley-dollar-tree-stores-pull-soda-off-its-shelves-due-to-soda-tax/\" target=\"_blank\">pulled its soda supply\u003c/a> from its two stores in Berkeley to avoid the tax entirely. While other small soda distributors plan to continue doing business in Berkeley, they said they feel they were left in the dark by the city and \u003ca href=\"http://www.muniservices.com/\" target=\"_blank\">MuniServices\u003c/a>, a private firm the city hired to administer the tax.\u003c/p>\n\u003cp>[contextly_sidebar id=\"9Je0yrtXDerBWG6rCgYNudCNsluvUNmf\"]\u003c/p>\n\u003cp>“I feel their communication has been really lacking,” said Jeanine Pichotto, the human resources office manager at Bay Area Distributing, based in Richmond. “There has not been much information from the city to help us out.”\u003c/p>\n\u003cp>City officials have asked for patience and cooperation as the tax continues to be rolled out.\u003c/p>\n\u003cp>“We don’t want to burden anybody,” said Berkeley City Councilman Laurie Capitelli. “We want to make the tax as simple as possible for everyone.”\u003c/p>\n\u003cp>Since its passage in the November election, the soda tax has seen some setbacks. Although the tax technically went into effect Jan. 1, the city postponed collecting the taxes until March to give it time to further develop the ordinance, according to its \u003ca href=\"http://www.ci.berkeley.ca.us/uploadedFiles/Finance/Level_3_-_General/SBB-FAQ.pdf\" target=\"_blank\">frequently asked questions document\u003c/a>. The first remittance deadline for the tax, to be collected monthly, is set for April 30.\u003c/p>\n\u003cp>On Jan. 27, soda distributors, the city and MuniServices met for the first time to educate distributors on the tax and to answer questions.\u003c/p>\n\u003cp>The meeting went well, and no distributors voiced complaints, according to Capitelli.\u003c/p>\n\u003cp>But some soda distributors who attended the meeting expressed frustration at the lack of guidance they received at the meeting.\u003c/p>\n\u003cfigure id=\"attachment_10447889\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda.jpg\">\u003cimg class=\"size-thumbnail wp-image-10447889\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda-400x289.jpg\" alt=\"Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\" width=\"400\" height=\"289\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-400x289.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-320x232.jpg 320w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>“All they did was hand us out a FAQ fact sheet, that’s it,” said Eric Lynch, director of regional accounts at Dr. Pepper Snapple Group, located in Walnut Creek. “A fact sheet is not a regulation. When you write a law, you would expect to have it more buttoned-up.”\u003c/p>\n\u003cp>City officials told Berkeleyside they had provided written material on the tax to distributors via email and postal mail. On Feb. 18, the city mailed out a packet that included the tax-remittance return form, the FAQ sheet and a one-page introductory letter from MuniServices to local distributors.\u003c/p>\n\u003cp>Other facets of the city’s communication efforts fell short, however. Berkeleyside found, for example, that the email address for MuniServices listed in the FAQ sheet was unreachable.\u003c/p>\n\u003cp>The strongest complaints for some distributors focus on how they can follow the numerous exemptions on the tax — notably that retailers who make less than $100,000 in annual gross receipts in the most recent year are exempt from the tax — without assistance from the city.\u003c/p>\n\u003cp>For distributors, figuring out which retailers in Berkeley make less than $100,000 in annual gross receipts would require conducting a census of their own clients — an additional step that would take time and money.\u003c/p>\n\u003cp>“All of the work for the tax is put on distributors,” Lynch said. “The city can provide that list — if they want to share it.”\u003c/p>\n\u003cp>The city advised distributors to work directly with their retailers to determine which businesses make less than $100,000. The city will audit retailers to check if they fall under the exemption requirements — a standard operating procedure for Berkeley retailers, according to Capitelli.\u003c/p>\n\u003cp>Capitelli stressed the current problems are growing pains for both the city and distributors, and that the practicalities of implementing the tax will continue to be fleshed out.\u003c/p>\n\u003cp>“There are more procedural steps we need to do to make the tax as user-friendly as possible,” Capitelli said.\u003c/p>\n\u003cp>But distributors argue the tax will have trouble achieving its original goal of improving public health, while consumers and retailers suffer from the financial burden levied solely against distributors.\u003c/p>\n\u003cp>“Everyone in the chain of consumption will ultimately have to deal with the tax,” said one manager at a local distributor, who asked that his name and his company be kept anonymous. “We want to comply, but we don’t have a guideline to comply.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the co-owner of San Francisco-based Waterloo Beverages, Camilo Malaver enjoyed doing business in Berkeley. But he did not want anything to do with Berkeley after voters \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">adopted a soda tax\u003c/a> in November.\u003c/p>\n\u003cp>In January, when the tax was implemented, Malaver decided to stop restocking his supply of craft sodas and naturally sweetened beverages in Berkeley because he says the city has done a poor job of relaying information on how to comply with the tax. He’s keen to restock in Berkeley again, but for now he is waiting to see how the tax will develop.\u003c/p>\n\u003cp>“Berkeley is a good city to do business with the university, but now it’s tough,” Malaver said. “We’re in limbo. Everybody’s lost and [we] don’t know what to do.”\u003c/p>\n\u003caside class=\"pullquote alignright\">\"I feel their communication has been really lacking.\"\u003ccite>Jeanine Pichotto,\u003cbr>\nBay Area Distributing\u003c/cite>\u003c/aside>\n\u003cp>Two months have passed since the \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">soda tax\u003c/a>, the first of its kind in the United States, went into effect. The tax, which levies 1 cent per fluid ounce, is applied to all distributors providing sugar-sweetened beverages to businesses in Berkeley. Beverages distributed by UC Berkeley to places on campus are exempt from the tax ,as the university is not bound by municipal laws.\u003c/p>\n\u003cp>Several local distributors of sodas and sugary drinks — the sole group responsible for paying the tax — share Malaver’s sentiments, arguing that the city has delivered little to no guidance.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>All but one of the distributors who spoke to Berkeleyside were small-to medium-size local distributors that sell craft sodas, sweetened teas and energy drinks.\u003c/p>\n\u003cp>Last month, the Dollar Tree discount retail chain \u003ca href=\"http://www.berkeleyside.com/2015/01/26/berkeley-dollar-tree-stores-pull-soda-off-its-shelves-due-to-soda-tax/\" target=\"_blank\">pulled its soda supply\u003c/a> from its two stores in Berkeley to avoid the tax entirely. While other small soda distributors plan to continue doing business in Berkeley, they said they feel they were left in the dark by the city and \u003ca href=\"http://www.muniservices.com/\" target=\"_blank\">MuniServices\u003c/a>, a private firm the city hired to administer the tax.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003cp>“I feel their communication has been really lacking,” said Jeanine Pichotto, the human resources office manager at Bay Area Distributing, based in Richmond. “There has not been much information from the city to help us out.”\u003c/p>\n\u003cp>City officials have asked for patience and cooperation as the tax continues to be rolled out.\u003c/p>\n\u003cp>“We don’t want to burden anybody,” said Berkeley City Councilman Laurie Capitelli. “We want to make the tax as simple as possible for everyone.”\u003c/p>\n\u003cp>Since its passage in the November election, the soda tax has seen some setbacks. Although the tax technically went into effect Jan. 1, the city postponed collecting the taxes until March to give it time to further develop the ordinance, according to its \u003ca href=\"http://www.ci.berkeley.ca.us/uploadedFiles/Finance/Level_3_-_General/SBB-FAQ.pdf\" target=\"_blank\">frequently asked questions document\u003c/a>. The first remittance deadline for the tax, to be collected monthly, is set for April 30.\u003c/p>\n\u003cp>On Jan. 27, soda distributors, the city and MuniServices met for the first time to educate distributors on the tax and to answer questions.\u003c/p>\n\u003cp>The meeting went well, and no distributors voiced complaints, according to Capitelli.\u003c/p>\n\u003cp>But some soda distributors who attended the meeting expressed frustration at the lack of guidance they received at the meeting.\u003c/p>\n\u003cfigure id=\"attachment_10447889\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda.jpg\">\u003cimg class=\"size-thumbnail wp-image-10447889\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda-400x289.jpg\" alt=\"Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\" width=\"400\" height=\"289\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-400x289.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-320x232.jpg 320w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>“All they did was hand us out a FAQ fact sheet, that’s it,” said Eric Lynch, director of regional accounts at Dr. Pepper Snapple Group, located in Walnut Creek. “A fact sheet is not a regulation. When you write a law, you would expect to have it more buttoned-up.”\u003c/p>\n\u003cp>City officials told Berkeleyside they had provided written material on the tax to distributors via email and postal mail. On Feb. 18, the city mailed out a packet that included the tax-remittance return form, the FAQ sheet and a one-page introductory letter from MuniServices to local distributors.\u003c/p>\n\u003cp>Other facets of the city’s communication efforts fell short, however. Berkeleyside found, for example, that the email address for MuniServices listed in the FAQ sheet was unreachable.\u003c/p>\n\u003cp>The strongest complaints for some distributors focus on how they can follow the numerous exemptions on the tax — notably that retailers who make less than $100,000 in annual gross receipts in the most recent year are exempt from the tax — without assistance from the city.\u003c/p>\n\u003cp>For distributors, figuring out which retailers in Berkeley make less than $100,000 in annual gross receipts would require conducting a census of their own clients — an additional step that would take time and money.\u003c/p>\n\u003cp>“All of the work for the tax is put on distributors,” Lynch said. “The city can provide that list — if they want to share it.”\u003c/p>\n\u003cp>The city advised distributors to work directly with their retailers to determine which businesses make less than $100,000. The city will audit retailers to check if they fall under the exemption requirements — a standard operating procedure for Berkeley retailers, according to Capitelli.\u003c/p>\n\u003cp>Capitelli stressed the current problems are growing pains for both the city and distributors, and that the practicalities of implementing the tax will continue to be fleshed out.\u003c/p>\n\u003cp>“There are more procedural steps we need to do to make the tax as user-friendly as possible,” Capitelli said.\u003c/p>\n\u003cp>But distributors argue the tax will have trouble achieving its original goal of improving public health, while consumers and retailers suffer from the financial burden levied solely against distributors.\u003c/p>\n\u003cp>“Everyone in the chain of consumption will ultimately have to deal with the tax,” said one manager at a local distributor, who asked that his name and his company be kept anonymous. “We want to comply, but we don’t have a guideline to comply.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Soda Tax Debate As Nasty As Ever, Proponents Point Fingers at Sacramento",
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"content": "\u003cp>Consultants on both sides of the soda tax wars that enveloped Berkeley and San Francisco last year have not kissed and made up.\u003c/p>\n\u003cp>The two sides squared off at a \u003ca href=\"https://igs.berkeley.edu/events/california-votes-2014\">Berkeley post-election conference\u003c/a> Saturday -- and neither side minced their words.\u003c/p>\n\u003cp>Pro-soda tax consultants especially came out swinging -- and they were happy to expand their criticism beyond the soda industry and strategist \u003ca href=\"http://alzamedia.com/bios\">Roger Salazar\u003c/a>, who was on the panel.\u003c/p>\n\u003cp>Salazar was \u003ca href=\"http://www.sfgate.com/bayarea/article/Pro-con-soda-tax-lists-turning-into-a-great-5801259.php\">the spokesman\u003c/a> against soda taxes proposed in both \u003ca href=\"http://ballotpedia.org/City_of_San_Francisco_Sugary_Drink_Tax,_Proposition_E_%28November_2014%29\" target=\"_blank\">San Francisco\u003c/a> and \u003ca href=\"http://ballotpedia.org/City_of_Berkeley_Sugary_Beverages_and_Soda_Tax_Question,_Measure_D_%28November_2014%29\" target=\"_blank\">Berkeley\u003c/a> last year; San Francisco's, which needed two-thirds majority support, lost.\u003c/p>\n\u003cp>\u003ca href=\"http://www.tramutola.com/wp/larry-tramutola/\">Larry Tramutola,\u003c/a> who helped \u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\">trounce the soda industry in Berkeley\u003c/a> -- the one jurisdiction where health advocates have been able to overcome the industry's \u003ca href=\"http://www.sfgate.com/bayarea/article/Soda-industry-spends-7-7-million-to-defeat-SF-5807057.php\">big, big spending\u003c/a> -- said supporters of these types of taxes have had to go to the local level because Sacramento politicians are \"locked up in (the soda industry's) back pocket.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As a longtime Democratic consultant who has worked hard to elect minorities to the Legislature, Tramutola said, \"to realize the (legislative) Latino Caucus is bought and sold by the beverage industry disgusts me.\"\u003c/p>\n\u003cp>Ouch.\u003c/p>\n\u003cp>He didn't stop there.\u003c/p>\n\u003cp>\"We would be totally naive to think you could ever get this passed in the state of California ... unless there is more movement around the state in local communities,\" he said.\u003c/p>\n\u003cp>\"It's not some conspiracy of health care activists trying to find the weak spot in the belly of Big Soda --it's health advocates who are concerned about trying to come together and find a solution to this.\"\u003c/p>\n\u003cp>Salazar, also a longtime Democratic political hired hand and never a shrinking violet, said the political community shouldn't read too much into Berkeley's adoption of a soda tax.\u003c/p>\n\u003cp>Supporters, he said, have been shopping around and \"cherry-picking the most liberal enclaves.\"\u003c/p>\n\u003cp>Salazar said the soda industry knew from the beginning that the two cities were far different fights.\u003c/p>\n\u003cp>In San Francisco, he said, \"people were sympathetic to the concerns of diet and nutrition, but they were also concerned about the high cost of doing business in San Francisco.\"\u003c/p>\n\u003cp>Berkeley, he said, was a \"different animal.\"\u003c/p>\n\u003cp>\"We knew from the outset that Berkeley was going to be a tall task,\" he said, adding that voters there really didn't care where the money from the tax was going.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"If you told them you were going to take the money and light it on fire, they wouldn't have cared, as long as came from Big Soda,\" he said.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Consultants on both sides of the soda tax wars that enveloped Berkeley and San Francisco last year have not kissed and made up.\u003c/p>\n\u003cp>The two sides squared off at a \u003ca href=\"https://igs.berkeley.edu/events/california-votes-2014\">Berkeley post-election conference\u003c/a> Saturday -- and neither side minced their words.\u003c/p>\n\u003cp>Pro-soda tax consultants especially came out swinging -- and they were happy to expand their criticism beyond the soda industry and strategist \u003ca href=\"http://alzamedia.com/bios\">Roger Salazar\u003c/a>, who was on the panel.\u003c/p>\n\u003cp>Salazar was \u003ca href=\"http://www.sfgate.com/bayarea/article/Pro-con-soda-tax-lists-turning-into-a-great-5801259.php\">the spokesman\u003c/a> against soda taxes proposed in both \u003ca href=\"http://ballotpedia.org/City_of_San_Francisco_Sugary_Drink_Tax,_Proposition_E_%28November_2014%29\" target=\"_blank\">San Francisco\u003c/a> and \u003ca href=\"http://ballotpedia.org/City_of_Berkeley_Sugary_Beverages_and_Soda_Tax_Question,_Measure_D_%28November_2014%29\" target=\"_blank\">Berkeley\u003c/a> last year; San Francisco's, which needed two-thirds majority support, lost.\u003c/p>\n\u003cp>\u003ca href=\"http://www.tramutola.com/wp/larry-tramutola/\">Larry Tramutola,\u003c/a> who helped \u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\">trounce the soda industry in Berkeley\u003c/a> -- the one jurisdiction where health advocates have been able to overcome the industry's \u003ca href=\"http://www.sfgate.com/bayarea/article/Soda-industry-spends-7-7-million-to-defeat-SF-5807057.php\">big, big spending\u003c/a> -- said supporters of these types of taxes have had to go to the local level because Sacramento politicians are \"locked up in (the soda industry's) back pocket.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As a longtime Democratic consultant who has worked hard to elect minorities to the Legislature, Tramutola said, \"to realize the (legislative) Latino Caucus is bought and sold by the beverage industry disgusts me.\"\u003c/p>\n\u003cp>Ouch.\u003c/p>\n\u003cp>He didn't stop there.\u003c/p>\n\u003cp>\"We would be totally naive to think you could ever get this passed in the state of California ... unless there is more movement around the state in local communities,\" he said.\u003c/p>\n\u003cp>\"It's not some conspiracy of health care activists trying to find the weak spot in the belly of Big Soda --it's health advocates who are concerned about trying to come together and find a solution to this.\"\u003c/p>\n\u003cp>Salazar, also a longtime Democratic political hired hand and never a shrinking violet, said the political community shouldn't read too much into Berkeley's adoption of a soda tax.\u003c/p>\n\u003cp>Supporters, he said, have been shopping around and \"cherry-picking the most liberal enclaves.\"\u003c/p>\n\u003cp>Salazar said the soda industry knew from the beginning that the two cities were far different fights.\u003c/p>\n\u003cp>In San Francisco, he said, \"people were sympathetic to the concerns of diet and nutrition, but they were also concerned about the high cost of doing business in San Francisco.\"\u003c/p>\n\u003cp>Berkeley, he said, was a \"different animal.\"\u003c/p>\n\u003cp>\"We knew from the outset that Berkeley was going to be a tall task,\" he said, adding that voters there really didn't care where the money from the tax was going.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"If you told them you were going to take the money and light it on fire, they wouldn't have cared, as long as came from Big Soda,\" he said.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Berkeley Dollar Tree Pulls Soda Off Shelves Due to Sugary Drink Tax",
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"content": "\u003cp>Shoppers at the two Dollar Tree stores in Berkeley will no longer find sodas and sugary drinks on their shelves following the passage of the soda tax last November.\u003c/p>\n\u003cp>In the Dollar Tree discount store on 2440 Shattuck Ave., the refrigerators once full of soda bottles are now stocked with water. The other Dollar Tree store in Berkeley, on 1284 San Pablo Ave., has also removed its sugary drinks.\u003c/p>\n\u003cp>Dollar Tree — which sells a variety of products for $1 or less and has more than 5,200 stores in North America — decided to pull out sodas in its Berkeley stores when the soda tax went into effect on Jan. 1, according to Randy Guiler, vice president of investor relations.\u003c/p>\n\u003cp>“Due to the increased cost from the Berkeley sugary drinks and soda tax, we are no longer able to carry sugary drinks and soda at the one-dollar price point,” Guiler said.\u003c/p>\n\u003cp>But visitors to Dollar Tree stores can still get a sugar fix — of sorts. The store carries fruit juice, which is not subject to the tax of 1 cent per ounce.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Berkeley became the first city in the United States to pass a soda tax last November. Measure D, which drew national attention and supportive donors like former New York City Mayor Michael Bloomberg, passed overwhelmingly with 76 percent of the votes despite heavy opposition lobbying from the beverage industry.\u003c/p>\n\u003cp>Berkeley Ciy Councilman Laurie Capitelli, who has been a main proponent of Measure D, was relieved to see the Dollar Tree stores replacing its soda selections with water bottles.\u003c/p>\n\u003cp>“I’m actually thrilled,” Capitelli said. “I’m hoping other businesses will follow suit, and I hope they replace it with water bottles.”\u003c/p>\n\u003cp>On Jan. 9, Capitelli first found out the Dollar Tree’s changes and tweeted the following:\u003c/p>\n\u003cp>https://twitter.com/berkcap/status/553620669842616320\u003c/p>\n\u003cp>Those who opposed Measure D — whose campaign spent over $1.6 million backed by the beverage industry — showed little surprise at Dollar Tree’s decision, blaming the lack of clarity in the measure and how the tax adds an extra burden on Berkeley businesses.\u003c/p>\n\u003cp>“There were a lot of businesses coming up to us (during the campaign) saying the price of doing business in Berkeley was already high,” said Roger Salazar, the spokesman for No on Measure D. “Now another tax makes it harder.”\u003c/p>\n\u003cp>Like Salazar, customers filing out of the Dollar Tree store on Shattuck were not enthused about the removal of soda off the shelves. Although most said they rarely or never drink soda, they were concerned that there are now fewer places where they can buy soda drinks.\u003c/p>\n\u003cp>“I think it’s weird that people are targeting specific things,” said Cynthia Robinson, a Berkeley resident. “It’s a bit too Big Brother for me.”\u003c/p>\n\u003cp>Employees at the Dollar Tree shared a similar sentiment. While business had not dropped in the weeks after the removal of soda, Dollar Tree lost a small segment of customers who came in to buy a $1 drink to quench their thirst.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“We have customers who come here all the time for a drink,” said a female employee at the San Pablo Dollar Tree store, who asked that her name not be used. “It’s a bummer for them, and it’s a bummer for us all.”\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Shoppers at the two Dollar Tree stores in Berkeley will no longer find sodas and sugary drinks on their shelves following the passage of the soda tax last November.\u003c/p>\n\u003cp>In the Dollar Tree discount store on 2440 Shattuck Ave., the refrigerators once full of soda bottles are now stocked with water. The other Dollar Tree store in Berkeley, on 1284 San Pablo Ave., has also removed its sugary drinks.\u003c/p>\n\u003cp>Dollar Tree — which sells a variety of products for $1 or less and has more than 5,200 stores in North America — decided to pull out sodas in its Berkeley stores when the soda tax went into effect on Jan. 1, according to Randy Guiler, vice president of investor relations.\u003c/p>\n\u003cp>“Due to the increased cost from the Berkeley sugary drinks and soda tax, we are no longer able to carry sugary drinks and soda at the one-dollar price point,” Guiler said.\u003c/p>\n\u003cp>But visitors to Dollar Tree stores can still get a sugar fix — of sorts. The store carries fruit juice, which is not subject to the tax of 1 cent per ounce.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Berkeley became the first city in the United States to pass a soda tax last November. Measure D, which drew national attention and supportive donors like former New York City Mayor Michael Bloomberg, passed overwhelmingly with 76 percent of the votes despite heavy opposition lobbying from the beverage industry.\u003c/p>\n\u003cp>Berkeley Ciy Councilman Laurie Capitelli, who has been a main proponent of Measure D, was relieved to see the Dollar Tree stores replacing its soda selections with water bottles.\u003c/p>\n\u003cp>“I’m actually thrilled,” Capitelli said. “I’m hoping other businesses will follow suit, and I hope they replace it with water bottles.”\u003c/p>\n\u003cp>On Jan. 9, Capitelli first found out the Dollar Tree’s changes and tweeted the following:\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>Those who opposed Measure D — whose campaign spent over $1.6 million backed by the beverage industry — showed little surprise at Dollar Tree’s decision, blaming the lack of clarity in the measure and how the tax adds an extra burden on Berkeley businesses.\u003c/p>\n\u003cp>“There were a lot of businesses coming up to us (during the campaign) saying the price of doing business in Berkeley was already high,” said Roger Salazar, the spokesman for No on Measure D. “Now another tax makes it harder.”\u003c/p>\n\u003cp>Like Salazar, customers filing out of the Dollar Tree store on Shattuck were not enthused about the removal of soda off the shelves. Although most said they rarely or never drink soda, they were concerned that there are now fewer places where they can buy soda drinks.\u003c/p>\n\u003cp>“I think it’s weird that people are targeting specific things,” said Cynthia Robinson, a Berkeley resident. “It’s a bit too Big Brother for me.”\u003c/p>\n\u003cp>Employees at the Dollar Tree shared a similar sentiment. While business had not dropped in the weeks after the removal of soda, Dollar Tree lost a small segment of customers who came in to buy a $1 drink to quench their thirst.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“We have customers who come here all the time for a drink,” said a female employee at the San Pablo Dollar Tree store, who asked that her name not be used. “It’s a bummer for them, and it’s a bummer for us all.”\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>[soundcloud url=\"https://api.soundcloud.com/tracks/175568366\" params=\"color=ff5500&inverse=false&auto_play=false&show_user=true\" width=\"100%\" height=\"20\" iframe=\"true\" /]\u003c/p>\n\u003cp>The aftermath of an election is a time to reflect and assess. It's also a time to look ahead. After all, the 2016 presidential election is only 732 days away.\u003c/p>\n\u003cp>That fact came courtesy of political analyst David McCuan, a political science professor at Sonoma State University.\u003c/p>\n\u003cp>\"Not that I'm counting,\" he said.\u003c/p>\n\u003cp>To make sense of what happened at the polls in the Bay Area on Nov. 4, \u003ca href=\"http://www.sonoma.edu/polisci/faculty/david-mccuan.html\" target=\"_blank\">McCuan\u003c/a> is a good person to talk to. One of the things he, and almost everyone else, is still talking about is Berkeley's overwhelming approval of the first soda tax in the United States.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Although opponents dismissed Berkeley as \"low-hanging fruit\" in terms of \u003ca href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">Measure D\u003c/a> and a place \"that doesn't look like mainstream America,\" McCuan anticipated a \"tremendous spillover effect\" around the country.\u003c/p>\n\u003cp>Otherwise, he asked, why would the American Beverage Association have spent so much money trying to defeat the soda tax? It totaled more than $11 million in Berkeley and San Francisco, where a similar measure won more than 50 percent support but failed to get the needed two-thirds majority.\u003c/p>\n\u003cp>The rebuff of Big Soda in Berkeley paralleled a repudiation of Big Oil in Richmond, where a mayoral candidate and three City Council candidates, all backed heavily by Chevron, \u003ca href=\"http://ww2.kqed.org/news/2014/11/04/richmond-mayoral-race-may-decide-citys-ideological-future/\" target=\"_blank\">managed to lose\u003c/a>.\u003c/p>\n\u003cp>Those races, McCuan said, hold important lessons for other issues, such as fracking, marijuana legalization and the right-to-die movement.\u003c/p>\n\u003cp>\"The conventional wisdom is that the best money in politics is spent on the 'no' side against measures, against issues,\" he said. \"And yet if you spend too much money, you actually engender a kind of backlash effect, where voters begin to move to the other side.\"\u003c/p>\n\u003cp>However, he noted that the electorates in Berkeley, Richmond and San Francisco were unusual -- more diverse and reflective of the population as a whole -- compared with what is normally seen in midterm elections, which tend to draw voters who are whiter, more affluent and more suburban, McCuan said.\u003c/p>\n\u003cp>Changing demographics at the state and local level might also be contributing to another trend: Female candidates all around California did well, winning seats on school boards, city councils, supervisorial boards and on up.\u003c/p>\n\u003cp>\"We are seeing a shift. Not only women but women of color,\" McCuan said. \"It's something to pay attention to moving forward. And we're going to see some changes by the GOP statewide to make Republicans more relevant to women -- especially in Central and Southern California. That's where their farm team is. \u003ca href=\"http://www.fresnobee.com/2014/11/04/4218339_fresno-mayor-in-tight-race-for.html?rh=1\" target=\"_blank\">Ashley Swearingen\u003c/a> wasn't successful (in her race for state controller), but we'll see more people like her.\"\u003c/p>\n\u003cp>The fiscal measures widely approved throughout the Bay Area continue a pattern that goes back at least a decade, said McCuan, who sees it as an indirect effect of the 1978 passage of Proposition 13, which decreased property taxes for many.\u003c/p>\n\u003cp>\"As a result, lots of other mechanisms have been created to raise revenue. In general, for the last several cycles, voters have been predisposed to approving them,\" said McCuan, who mentioned by way of example that 77 percent of all school bond measures were passed statewide in June, which is incredibly high for a primary off-year election.\u003c/p>\n\u003cp>The Bay Area often seems like a different country, compared with the rest of the United States. I asked McCuan if the election results Tuesday reinforced that feeling of apartness.\u003c/p>\n\u003cp>\"It's always been an island of deep, deep blue, regardless of how red the sea around it has changed,\" McCuan said. \"But there's also a Jekyll-and-Hyde sense of the voters. They want government to work, so they will vote for many things they believe improve their quality of life. On the other hand, they express incredible frustration, in survey after survey, with how government is run and how things happen at City Hall.\"\u003c/p>\n\u003cp>Among the biggest election surprises, McCuan said, was incumbent \u003ca href=\"http://www.sacbee.com/news/politics-government/election/article3569082.html\" target=\"_blank\">Tom Torlakson's victory\u003c/a> over Marshall Tuck as state school superintendent. \"If this election were held a month ago, he would have lost,\" he said. \"The California Teachers Association delivered him. He ran a lackluster campaign.\"\u003c/p>\n\u003cp>Actually, he said, labor didn't do badly in the Bay Area. \"They're always hit over the head as being dead, but they're not dead,\" he said. \"They're effective at delivering the vote.\"\u003c/p>\n\u003cp>\u003cspan style=\"line-height: 1.5\">Another surprise, he said, was the inability of technology to report election results. McCuan blamed the leadership of Secretary of State Debra Bowen and hopes that her successor, Alex Padilla, will do better.\u003c/span>\u003c/p>\n\u003cp>\"This was a relatively benign, low-information election,\" he said. \"Imagine if we had more things going on. There's a much better way to do this than what we've seen.\"\u003c/p>\n\u003cp>On Wednesday morning, KQED’S \u003cem>Forum\u003c/em> took a look at the winners and losers in California and Bay Area elections. One of the most startling outcomes was \u003ca href=\"http://www.sfgate.com/bayarea/article/Jean-Quan-loses-Oakland-mayor-s-job-to-Libby-5873406.php\" target=\"_blank\">Libby Schaaf’s emergence\u003c/a> as the next mayor of Oakland.\u003c/p>\n\u003cp>“A pretty remarkable loss, frankly, for Jean Quan,” said \u003ca href=\"http://www.usfca.edu/Magazine/Summer_2012/Corey_Cook_Q_A/\" target=\"_blank\">Corey Cook,\u003c/a> associate professor of politics at the University of San Francisco and director of its Leo T. McCarthy Center for Public Service and the Common Good.\u003c/p>\n\u003cp>He described the current mayor's third-place finish as a “stark rejection” of her reign in Oakland. He said Dan Siegel, her former adviser, cut into her progressive base and Rebecca Kaplan eroded her support among women, who had provided strong backing in 2010. Schaaf, meanwhile, garnered the votes of people living near Interstate 580 and in the Oakland hills.\u003c/p>\n\u003cp>“It’s a resounding victory” for Schaaf, said Cook, who added that she was barely registering in the polls even a month ago. He had viewed Gov. Jerry Brown’s endorsement a month before the election as too late, but he realized he was wrong: With so many undecideds, it was exactly the right timing, and it gave her momentum.\u003c/p>\n\u003cp>On Wednesday night, KQED Public Radio did a half-hour special election broadcast, hosted by Mina Kim. At the end of the show, the guests were asked for their biggest takeaways from the election.\u003c/p>\n\u003cp>\"The more that politicians feel compelled to play to the die-hard voters on either end of the political spectrum, the more they alienate everyone else,\" said Rachael Myrow, a reporter with KQED's Silicon Valley Desk. \"And with turnout dropping everywhere to levels 30 percent or below, it's frightening.\"\u003c/p>\n\u003cp>KQED News Fix blogger Dan Brekke said, \"The outcome of these corporate spending sprees in Richmond and Berkeley was surprising, and we're going to see this tested again when the plastic bag industry tries to pass a statewide referendum to overturn the plastic bag ban.\"\u003c/p>\n\u003cp>Cy Musiker of KQED was most struck by the fact that ranked-choice voting had worked, even though \"it may have been confusing when (people) filled out their ballots.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>And Marisa Lagos, a reporter for the San Francisco Chronicle, said, \"The national wave of independent groups flooding campaigns with money is here and here to stay, locally.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe width='100%' height='20'\n scrolling='no' frameborder='no'\n src='https://w.soundcloud.com/player/?url=https://api.soundcloud.com/tracks/175568366&visual=true&color=ff5500&inverse=false&auto_play=false&show_user=true'\n title='https://api.soundcloud.com/tracks/175568366'>\n \u003c/iframe>\n \u003c/div>\u003c/p>\u003cp>\u003c/p>\n\u003cp>The aftermath of an election is a time to reflect and assess. It's also a time to look ahead. After all, the 2016 presidential election is only 732 days away.\u003c/p>\n\u003cp>That fact came courtesy of political analyst David McCuan, a political science professor at Sonoma State University.\u003c/p>\n\u003cp>\"Not that I'm counting,\" he said.\u003c/p>\n\u003cp>To make sense of what happened at the polls in the Bay Area on Nov. 4, \u003ca href=\"http://www.sonoma.edu/polisci/faculty/david-mccuan.html\" target=\"_blank\">McCuan\u003c/a> is a good person to talk to. One of the things he, and almost everyone else, is still talking about is Berkeley's overwhelming approval of the first soda tax in the United States.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Although opponents dismissed Berkeley as \"low-hanging fruit\" in terms of \u003ca href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">Measure D\u003c/a> and a place \"that doesn't look like mainstream America,\" McCuan anticipated a \"tremendous spillover effect\" around the country.\u003c/p>\n\u003cp>Otherwise, he asked, why would the American Beverage Association have spent so much money trying to defeat the soda tax? It totaled more than $11 million in Berkeley and San Francisco, where a similar measure won more than 50 percent support but failed to get the needed two-thirds majority.\u003c/p>\n\u003cp>The rebuff of Big Soda in Berkeley paralleled a repudiation of Big Oil in Richmond, where a mayoral candidate and three City Council candidates, all backed heavily by Chevron, \u003ca href=\"http://ww2.kqed.org/news/2014/11/04/richmond-mayoral-race-may-decide-citys-ideological-future/\" target=\"_blank\">managed to lose\u003c/a>.\u003c/p>\n\u003cp>Those races, McCuan said, hold important lessons for other issues, such as fracking, marijuana legalization and the right-to-die movement.\u003c/p>\n\u003cp>\"The conventional wisdom is that the best money in politics is spent on the 'no' side against measures, against issues,\" he said. \"And yet if you spend too much money, you actually engender a kind of backlash effect, where voters begin to move to the other side.\"\u003c/p>\n\u003cp>However, he noted that the electorates in Berkeley, Richmond and San Francisco were unusual -- more diverse and reflective of the population as a whole -- compared with what is normally seen in midterm elections, which tend to draw voters who are whiter, more affluent and more suburban, McCuan said.\u003c/p>\n\u003cp>Changing demographics at the state and local level might also be contributing to another trend: Female candidates all around California did well, winning seats on school boards, city councils, supervisorial boards and on up.\u003c/p>\n\u003cp>\"We are seeing a shift. Not only women but women of color,\" McCuan said. \"It's something to pay attention to moving forward. And we're going to see some changes by the GOP statewide to make Republicans more relevant to women -- especially in Central and Southern California. That's where their farm team is. \u003ca href=\"http://www.fresnobee.com/2014/11/04/4218339_fresno-mayor-in-tight-race-for.html?rh=1\" target=\"_blank\">Ashley Swearingen\u003c/a> wasn't successful (in her race for state controller), but we'll see more people like her.\"\u003c/p>\n\u003cp>The fiscal measures widely approved throughout the Bay Area continue a pattern that goes back at least a decade, said McCuan, who sees it as an indirect effect of the 1978 passage of Proposition 13, which decreased property taxes for many.\u003c/p>\n\u003cp>\"As a result, lots of other mechanisms have been created to raise revenue. In general, for the last several cycles, voters have been predisposed to approving them,\" said McCuan, who mentioned by way of example that 77 percent of all school bond measures were passed statewide in June, which is incredibly high for a primary off-year election.\u003c/p>\n\u003cp>The Bay Area often seems like a different country, compared with the rest of the United States. I asked McCuan if the election results Tuesday reinforced that feeling of apartness.\u003c/p>\n\u003cp>\"It's always been an island of deep, deep blue, regardless of how red the sea around it has changed,\" McCuan said. \"But there's also a Jekyll-and-Hyde sense of the voters. They want government to work, so they will vote for many things they believe improve their quality of life. On the other hand, they express incredible frustration, in survey after survey, with how government is run and how things happen at City Hall.\"\u003c/p>\n\u003cp>Among the biggest election surprises, McCuan said, was incumbent \u003ca href=\"http://www.sacbee.com/news/politics-government/election/article3569082.html\" target=\"_blank\">Tom Torlakson's victory\u003c/a> over Marshall Tuck as state school superintendent. \"If this election were held a month ago, he would have lost,\" he said. \"The California Teachers Association delivered him. He ran a lackluster campaign.\"\u003c/p>\n\u003cp>Actually, he said, labor didn't do badly in the Bay Area. \"They're always hit over the head as being dead, but they're not dead,\" he said. \"They're effective at delivering the vote.\"\u003c/p>\n\u003cp>\u003cspan style=\"line-height: 1.5\">Another surprise, he said, was the inability of technology to report election results. McCuan blamed the leadership of Secretary of State Debra Bowen and hopes that her successor, Alex Padilla, will do better.\u003c/span>\u003c/p>\n\u003cp>\"This was a relatively benign, low-information election,\" he said. \"Imagine if we had more things going on. There's a much better way to do this than what we've seen.\"\u003c/p>\n\u003cp>On Wednesday morning, KQED’S \u003cem>Forum\u003c/em> took a look at the winners and losers in California and Bay Area elections. One of the most startling outcomes was \u003ca href=\"http://www.sfgate.com/bayarea/article/Jean-Quan-loses-Oakland-mayor-s-job-to-Libby-5873406.php\" target=\"_blank\">Libby Schaaf’s emergence\u003c/a> as the next mayor of Oakland.\u003c/p>\n\u003cp>“A pretty remarkable loss, frankly, for Jean Quan,” said \u003ca href=\"http://www.usfca.edu/Magazine/Summer_2012/Corey_Cook_Q_A/\" target=\"_blank\">Corey Cook,\u003c/a> associate professor of politics at the University of San Francisco and director of its Leo T. McCarthy Center for Public Service and the Common Good.\u003c/p>\n\u003cp>He described the current mayor's third-place finish as a “stark rejection” of her reign in Oakland. He said Dan Siegel, her former adviser, cut into her progressive base and Rebecca Kaplan eroded her support among women, who had provided strong backing in 2010. Schaaf, meanwhile, garnered the votes of people living near Interstate 580 and in the Oakland hills.\u003c/p>\n\u003cp>“It’s a resounding victory” for Schaaf, said Cook, who added that she was barely registering in the polls even a month ago. He had viewed Gov. Jerry Brown’s endorsement a month before the election as too late, but he realized he was wrong: With so many undecideds, it was exactly the right timing, and it gave her momentum.\u003c/p>\n\u003cp>On Wednesday night, KQED Public Radio did a half-hour special election broadcast, hosted by Mina Kim. At the end of the show, the guests were asked for their biggest takeaways from the election.\u003c/p>\n\u003cp>\"The more that politicians feel compelled to play to the die-hard voters on either end of the political spectrum, the more they alienate everyone else,\" said Rachael Myrow, a reporter with KQED's Silicon Valley Desk. \"And with turnout dropping everywhere to levels 30 percent or below, it's frightening.\"\u003c/p>\n\u003cp>KQED News Fix blogger Dan Brekke said, \"The outcome of these corporate spending sprees in Richmond and Berkeley was surprising, and we're going to see this tested again when the plastic bag industry tries to pass a statewide referendum to overturn the plastic bag ban.\"\u003c/p>\n\u003cp>Cy Musiker of KQED was most struck by the fact that ranked-choice voting had worked, even though \"it may have been confusing when (people) filled out their ballots.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>And Marisa Lagos, a reporter for the San Francisco Chronicle, said, \"The national wave of independent groups flooding campaigns with money is here and here to stay, locally.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Who's the new mayor of Oakland? Did Berkeley or San Francisco become the first city in the nation to pass a soda tax? And who prevailed in the heated \"doctors versus lawyers\" showdown over Proposition 46, the contentious medical malpractice initiative? We'll discuss the latest election results and get expert \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" rel=\"nofollow\" class=\"rssmi_more\">Read More ...\u003c/a> \u003c/p>\n\u003cp>Source: \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" title=\"Winners and Losers in California and Bay Area Elections\" rel=\"nofollow\">Forum Election Coverage\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Who's the new mayor of Oakland? Did Berkeley or San Francisco become the first city in the nation to pass a soda tax? And who prevailed in the heated \"doctors versus lawyers\" showdown over Proposition 46, the contentious medical malpractice initiative? We'll discuss the latest election results and get expert \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" rel=\"nofollow\" class=\"rssmi_more\">Read More ...\u003c/a> \u003c/p>\n\u003cp>Source: \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" title=\"Winners and Losers in California and Bay Area Elections\" rel=\"nofollow\">Forum Election Coverage\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "How Did Berkeley Pass Soda Tax When Other Cities Failed?",
"title": "How Did Berkeley Pass Soda Tax When Other Cities Failed?",
"headTitle": "California Election Watch 2014 | News Fix | KQED News",
"content": "\u003cp>The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky – and inconsequential – victory.\u003c/p>\n\u003cp>Although the soda industry was quick to release a press statement Tuesday night after San Francisco’s defeat of a two-cent an ounce tax on soda, it took them hours to respond to the win in Berkeley, where voters \u003ca href=\"http://www.berkeleyside.com/2014/11/04/berkeley-2014-elections-tune-in-here-for-live-coverage/\" target=\"_blank\">passed Measure D with 75% of the vote\u003c/a>.\u003c/p>\n\u003cp>“The outcome of Measure D is unfortunate but not surprising , given some of the dubious measures that have come out of Berkeley,” Roger Salazar, a spokesman for the No on Measure D campaign said in a prepared statement that was sent out around 9 a.m. Wednesday. “Soda tax activists have been venue shopping for more than five years. Over that time more than 30 cities and states have rejected similar taxes. Berkeley was low-hanging fruit, and doesn’t look like mainstream America. If politicians want to stake their reputations on what Berkeley did, they do so at their own risk.”\u003c/p>\n\u003cp>Berkeley was the first city in the country to adopt many measures that have gone on to become mainstream, including voluntary integration of its public schools, benefits for domestic partners, a ban on Styrofoam cups, a ban on smoking in restaurants, a ballot measure drawing attention to global warming, and commercial rent control.\u003c/p>\n\u003cfigure id=\"attachment_10347222\" class=\"wp-caption alignright\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347222\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg\" alt=\"Vicky Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"265\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vicki Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>When the returns started to pour in early Tuesday night showing that Measure D had a commanding lead, those that worked on the campaign vowed to take it to other cities around the country.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“Today is a historic day for our kids’ health,” Dr. Vicki Alexander, the co-chair of the Yes on Measure D campaign, said Tuesday. “Today is the day when the tide turns against Big Soda. Today is the day when the tide turns for the whole country. Big Soda knows this and that’s why it’s freaking out.”\u003c/p>\n\u003cp>Another commentator said the passage of the soda tax was a watershed moment for health activists and a Waterloo moment for the beverage industry.\u003c/p>\n\u003cp>Former New York City Mayor Michael R. Bloomberg, who spent $657,000 to pass the soda tax, (he also spent $10 million to pass a similar tax in Mexico) said he would now look to helping other municipalities.\u003c/p>\n\u003caside class=\"alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/\">Here’s What Would Be Taxed — or Not — in SF, Berkeley Soda Tax Measures\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://ww2.kqed.org/news/2014/11/01/Berkeley-soda-tax-measure-d-campaign-spending\">Berkeley’s Soda Tax Takes Center Stage This Election Season\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>“Last night was a huge defeat for Big Soda and a historic victory for public health and all the advocates who worked so hard in Berkeley,” Bloomberg said in a statement. “The results will surely encourage other municipalities across the nation to pursue similar initiatives to fight obesity and diabetes. We stand ready to assess and assist other local efforts in the coming election cycle.”\u003c/p>\n\u003cp>The battle is not over. City Councilman Laurie Capitelli, who worked hard to pass Measure D, said the city expects the beverage industry to sue to stop the tax. It is unlikely that a judge will issue a temporary restraining order against a tax, he said. Berkeley will begin collecting the one-cent per ounce tax from distributors on Jan. 1, 2015, but won’t spend the proceeds until the legal issues are resolved.\u003c/p>\n\u003cp>\u003cstrong>Why the Tax Won in Berkeley\u003c/strong>\u003c/p>\n\u003cp>As soon as the poll results starting trickling in, those who worked to pass Measure D start to speculate on why Berkeley was successful where so many other cities were not.\u003c/p>\n\u003cp>Of course, the bar was lower for Berkeley, where the tax only needed a majority vote to pass. In San Francisco, Measure E needed two-thirds of a vote to pass since the tax revenues were going into a special fund. (Revenues from the Berkeley tax will go into the city’s general fund.) As it turns out, Measure D passed with much more than a two-thirds majority.\u003c/p>\n\u003cp>But only requiring a 50 percent vote also forced the beverage industry to reach more voters – which cost more.\u003c/p>\n\u003cp>Capitelli told the crowd assembled at the headquarters on Shattuck Avenue Tuesday night that Berkeley had learned a lot from the 2010 Richmond fight to pass a tax. Almost a year and a half ago, he and City Councilwoman Linda Maio sat down with Dr. Jeff Reiterman, a former Richmond City Councilman who spearheaded Richmond’s unsuccessful attempt to adopt a soda tax. They started a string of discussions about what succeeded and failed in Richmond. The soda industry spent about $2.3 million there to defeat the measure. (It spent about $2.4 million in Berkeley)\u003c/p>\n\u003cfigure id=\"attachment_10347225\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347225\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg\" alt=\"One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-75x75.jpg 75w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>One of the primary takeaways was that the soda industry adopted a divide-and-conquer strategy in Richmond, offering money to churches and other groups to come out against the tax and paying people to boycott businesses that supported the tax. This strategy also worked in Philadelphia, where the beverage industry donated $10 million to the children’s hospital there in exchange for the City Council’s agreement not to impose a tax.\u003c/p>\n\u003cp>“Without the wisdom we gained from Richmond, there is no way we would have been successful here,” said Meleah Hall, who worked with Alexander in bringing together focus groups of African-American women.. \"We knew the tactics of Big Soda ahead of time. We went to the people and warned them, 'They are trying to buy you out. They are trying to buy your vote.' This is Berkeley. We don’t do that.\"\u003c/p>\n\u003cp>Berkeley started to build a diverse coalition early, and that was key to its success, according to many members of the campaign. There were more than 250 volunteers who handed out 2,000 lawn signs and got 10,000 people to commit to a yes vote before election day.\u003c/p>\n\u003cp>The coalition not only included every member of the Berkeley City Council, but historically black churches, Latino health groups, doctors, medical clinics, teachers, environmental groups, students, political groups and many more.\u003c/p>\n\u003cp>The Yes on D campaign also had the benefit of services from Larry Tramutola, an experienced and successful political strategist. Tramutola had a number of his employees work on the campaign –- for free, he said, adding he might get a bonus payment now that the measure has won.\u003c/p>\n\u003cp>The beverage industry undermined itself when it flooded Berkeley with so much money, said Tramutola. It used those funds for a blitz of advertising, focus groups, phone calls and on-the-street campaign workers.\u003c/p>\n\u003cp>“They had an unlimited checkbook,” said Tramutola. “There was nothing that couldn’t be bought. The combination of all that turned Berkeley voters off.”\u003c/p>\n\u003cp>The No on D campaign also tried to suggest that the soda tax effort was coming from the political fringe. Tramutola countered that by placing the long list of endorsers in a prominent spot on all the Yes on D mailers. The campaign also focused on the dramatic rise in childhood obesity, a message that resonated with Berkeley voters.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>This shows that “communities do have the power to fight for their kids’ health and win against obscene amounts of outside money spent in its own interest,” said Martin Bourque, the executive director of the Berkeley's Ecology Center.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky – and inconsequential – victory.\u003c/p>\n\u003cp>Although the soda industry was quick to release a press statement Tuesday night after San Francisco’s defeat of a two-cent an ounce tax on soda, it took them hours to respond to the win in Berkeley, where voters \u003ca href=\"http://www.berkeleyside.com/2014/11/04/berkeley-2014-elections-tune-in-here-for-live-coverage/\" target=\"_blank\">passed Measure D with 75% of the vote\u003c/a>.\u003c/p>\n\u003cp>“The outcome of Measure D is unfortunate but not surprising , given some of the dubious measures that have come out of Berkeley,” Roger Salazar, a spokesman for the No on Measure D campaign said in a prepared statement that was sent out around 9 a.m. Wednesday. “Soda tax activists have been venue shopping for more than five years. Over that time more than 30 cities and states have rejected similar taxes. Berkeley was low-hanging fruit, and doesn’t look like mainstream America. If politicians want to stake their reputations on what Berkeley did, they do so at their own risk.”\u003c/p>\n\u003cp>Berkeley was the first city in the country to adopt many measures that have gone on to become mainstream, including voluntary integration of its public schools, benefits for domestic partners, a ban on Styrofoam cups, a ban on smoking in restaurants, a ballot measure drawing attention to global warming, and commercial rent control.\u003c/p>\n\u003cfigure id=\"attachment_10347222\" class=\"wp-caption alignright\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347222\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg\" alt=\"Vicky Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"265\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vicki Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>When the returns started to pour in early Tuesday night showing that Measure D had a commanding lead, those that worked on the campaign vowed to take it to other cities around the country.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Today is a historic day for our kids’ health,” Dr. Vicki Alexander, the co-chair of the Yes on Measure D campaign, said Tuesday. “Today is the day when the tide turns against Big Soda. Today is the day when the tide turns for the whole country. Big Soda knows this and that’s why it’s freaking out.”\u003c/p>\n\u003cp>Another commentator said the passage of the soda tax was a watershed moment for health activists and a Waterloo moment for the beverage industry.\u003c/p>\n\u003cp>Former New York City Mayor Michael R. Bloomberg, who spent $657,000 to pass the soda tax, (he also spent $10 million to pass a similar tax in Mexico) said he would now look to helping other municipalities.\u003c/p>\n\u003caside class=\"alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/\">Here’s What Would Be Taxed — or Not — in SF, Berkeley Soda Tax Measures\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://ww2.kqed.org/news/2014/11/01/Berkeley-soda-tax-measure-d-campaign-spending\">Berkeley’s Soda Tax Takes Center Stage This Election Season\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>“Last night was a huge defeat for Big Soda and a historic victory for public health and all the advocates who worked so hard in Berkeley,” Bloomberg said in a statement. “The results will surely encourage other municipalities across the nation to pursue similar initiatives to fight obesity and diabetes. We stand ready to assess and assist other local efforts in the coming election cycle.”\u003c/p>\n\u003cp>The battle is not over. City Councilman Laurie Capitelli, who worked hard to pass Measure D, said the city expects the beverage industry to sue to stop the tax. It is unlikely that a judge will issue a temporary restraining order against a tax, he said. Berkeley will begin collecting the one-cent per ounce tax from distributors on Jan. 1, 2015, but won’t spend the proceeds until the legal issues are resolved.\u003c/p>\n\u003cp>\u003cstrong>Why the Tax Won in Berkeley\u003c/strong>\u003c/p>\n\u003cp>As soon as the poll results starting trickling in, those who worked to pass Measure D start to speculate on why Berkeley was successful where so many other cities were not.\u003c/p>\n\u003cp>Of course, the bar was lower for Berkeley, where the tax only needed a majority vote to pass. In San Francisco, Measure E needed two-thirds of a vote to pass since the tax revenues were going into a special fund. (Revenues from the Berkeley tax will go into the city’s general fund.) As it turns out, Measure D passed with much more than a two-thirds majority.\u003c/p>\n\u003cp>But only requiring a 50 percent vote also forced the beverage industry to reach more voters – which cost more.\u003c/p>\n\u003cp>Capitelli told the crowd assembled at the headquarters on Shattuck Avenue Tuesday night that Berkeley had learned a lot from the 2010 Richmond fight to pass a tax. Almost a year and a half ago, he and City Councilwoman Linda Maio sat down with Dr. Jeff Reiterman, a former Richmond City Councilman who spearheaded Richmond’s unsuccessful attempt to adopt a soda tax. They started a string of discussions about what succeeded and failed in Richmond. The soda industry spent about $2.3 million there to defeat the measure. (It spent about $2.4 million in Berkeley)\u003c/p>\n\u003cfigure id=\"attachment_10347225\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347225\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg\" alt=\"One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-75x75.jpg 75w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>One of the primary takeaways was that the soda industry adopted a divide-and-conquer strategy in Richmond, offering money to churches and other groups to come out against the tax and paying people to boycott businesses that supported the tax. This strategy also worked in Philadelphia, where the beverage industry donated $10 million to the children’s hospital there in exchange for the City Council’s agreement not to impose a tax.\u003c/p>\n\u003cp>“Without the wisdom we gained from Richmond, there is no way we would have been successful here,” said Meleah Hall, who worked with Alexander in bringing together focus groups of African-American women.. \"We knew the tactics of Big Soda ahead of time. We went to the people and warned them, 'They are trying to buy you out. They are trying to buy your vote.' This is Berkeley. We don’t do that.\"\u003c/p>\n\u003cp>Berkeley started to build a diverse coalition early, and that was key to its success, according to many members of the campaign. There were more than 250 volunteers who handed out 2,000 lawn signs and got 10,000 people to commit to a yes vote before election day.\u003c/p>\n\u003cp>The coalition not only included every member of the Berkeley City Council, but historically black churches, Latino health groups, doctors, medical clinics, teachers, environmental groups, students, political groups and many more.\u003c/p>\n\u003cp>The Yes on D campaign also had the benefit of services from Larry Tramutola, an experienced and successful political strategist. Tramutola had a number of his employees work on the campaign –- for free, he said, adding he might get a bonus payment now that the measure has won.\u003c/p>\n\u003cp>The beverage industry undermined itself when it flooded Berkeley with so much money, said Tramutola. It used those funds for a blitz of advertising, focus groups, phone calls and on-the-street campaign workers.\u003c/p>\n\u003cp>“They had an unlimited checkbook,” said Tramutola. “There was nothing that couldn’t be bought. The combination of all that turned Berkeley voters off.”\u003c/p>\n\u003cp>The No on D campaign also tried to suggest that the soda tax effort was coming from the political fringe. Tramutola countered that by placing the long list of endorsers in a prominent spot on all the Yes on D mailers. The campaign also focused on the dramatic rise in childhood obesity, a message that resonated with Berkeley voters.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>This shows that “communities do have the power to fight for their kids’ health and win against obscene amounts of outside money spent in its own interest,” said Martin Bourque, the executive director of the Berkeley's Ecology Center.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "california-election-watch-2014-bay-area-measures-and-propositions-were-following",
"title": "California Election Watch 2014: Bay Area Measures We're Following",
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"headTitle": "California Election Watch 2014: Bay Area Measures We’re Following | KQED",
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"content": "\u003cp>\u003cstrong>Update, 5:30 p.m. Wednesday (Nov. 5)\u003c/strong>\u003c/p>\n\u003cp>\u003cem>Note: The voting outcomes below are unofficial and don’t include all vote-by-mail ballots. The City and County of San Francisco plans to continue to release updated counts each day at 4 p.m. The Santa Clara County registrar of voters updated election results at 5 p.m. today, and Alameda County updates are expected at 5 p.m. on Thursday.\u003cbr>\n\u003c/em>\u003c/p>\n\u003cp>From soda taxes to minimum wage hikes, Bay Area voters had a lot to weigh in on. We’ve selected some of the most important and interesting local ballot measures below.\u003c/p>\n\u003cp>For other races, check out our \u003ca href=\"http://ww2.kqed.org/news/series/election-watch-2014\" target=\"_blank\" rel=\"noopener\">Election Watch\u003c/a> page.\u003c/p>\n\u003ch2>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/\" target=\"_blank\" rel=\"noopener\">Alameda County Ballot Measures\u003c/a>\u003c/strong>\u003c/h2>\n\u003cp>There are 30 ballot measures in Alameda County. Find election results for all measures at the \u003ca href=\"http://www.acgov.org/rov/current_election/226/index.htm\" target=\"_blank\" rel=\"noopener\">Alameda County election page.\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>According to the Alameda County Registrar, updated results are expected to be announced by 5 p.m. Thursday.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureBB-v5.pdf\" target=\"_blank\" rel=\"noopener\">Measure BB, Alameda County Transportation Sales Tax\u003c/a>\u003c/strong>, appears to have \u003cstrong>passed with 70 percent approval\u003c/strong>, doubling the transportation sales tax to 1 percent.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/bart-bb.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346537\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/bart-bb.jpg\" alt=\"bart-bb\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>The money raised from Measure BB will go to Alameda County’s 30-Year Transportation Expenditure Plan, which will expand and modernize BART in Alameda County; improve transit connections to jobs and schools; fix roads, improve highways and increase bicycle and pedestrian safety; reduce traffic congestion and improve air quality; and keep senior, student and disabled fares affordable. The measure needed two-thirds approval to pass.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureD-v6.pdf\" target=\"_blank\" rel=\"noopener\">Measure D, City of Berkeley Soda Tax. \u003c/a>\u003c/strong>\u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\" target=\"_blank\" rel=\"noopener\">Voters in Berkeley have passed the nation’s first soda tax\u003c/a> with a \u003cstrong>resounding 75 percent of the vote\u003c/strong>. The measure needed a simple majority approval to pass.\u003c/p>\n\u003cp>More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sodatax-d.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346549\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sodatax-d.jpg\" alt=\"sodatax-d\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>By approving Measure D, a 1 cent ($0.01) per ounce general tax on sugar-sweetened beverages will be imposed in Berkeley. The tax will affect sales of sodas, energy drinks and presweetened teas. The tax exempts sweeteners, such as sugar, honey and syrups, typically distributed to grocery stores. It also exempts diet drinks, milk products, 100 percent juice, baby formula, alcohol or drinks taken for medical reasons. Learn more about \u003ca href=\"http://ww2.kqed.org/news/tag/soda-tax\" target=\"_blank\" rel=\"noopener\">“soda taxes.”\u003c/a>\u003c/p>\n\u003cp>On Wednesday, the No on Measure D campaign released a statement criticizing the measure:\u003c/p>\n\u003cp>“Soda tax activists have been venue shopping for more than five years … Berkeley was low-hanging fruit, and doesn’t look like mainstream America. If politicians want to stake their reputations on what Berkeley did, they do so at their own risk.”\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureZ-V3.pdf\" target=\"_blank\" rel=\"noopener\">Measure Z, A City Of Oakland Proposed Ordinance to Maintain a Parcel Tax and a Parking Tax Surcharge to Improve Public Safety\u003c/a>\u003c/strong>, has unofficially \u003cstrong>passed with 77 percent approval\u003c/strong>. The measure needed two-thirds approval to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/police-z.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346566\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/police-z.jpg\" alt=\"police-z\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>By approving Measure Z, an existing parcel tax and parking tax will be extended for 10 years to improve public safety in Oakland. The money will be used to fund programs aimed at reducing gun violence, robberies and homicides, as well as funding improving 9-1-1 response times and supporting at-risk youth and young adults. \u003c/p>\n\u003cp>Money from the measure is also slated to improve police, fire and emergency response services and fund proven community programs such as school dropout prevention, crisis intervention and job placement and training. \u003c/p>\n\u003cp>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureFF-V3.pdf\" target=\"_blank\" rel=\"noopener\">\u003cstrong>Measure FF, City of Oakland Proposed Amendment to Establish a Minimum Wage\u003c/strong>\u003c/a>, has unofficially \u003cstrong>passed with 81 percent approval\u003c/strong>. A simple majority approval was needed to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/minimumwage-ff.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346580\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/minimumwage-ff.jpg\" alt=\"minimumwage-ff\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>With the approval of Measure FF, Oakland will establish a minimum wage of $12.25 per hour beginning on March 2, 2015. The minimum wage will increase yearly on January 1, based on increases in the cost of living.\u003c/p>\n\u003cp>Under the new law, employers will be required to provide employees paid sick leave. Hotel, restaurant and banquet facility operators will also have to pay service charges, like room service or portage charges, to the employees providing those services. The proposition also gives employees the right to bring a lawsuit against employers for violation of this ordinance. \u003c/p>\n\u003cp>Based on unofficial results Wednesday morning, it appears \u003cstrong>Oakland voters have also approved Measure CC\u003c/strong>, strengthening the city’s Public Ethics Commission, with 72 percent approval, \u003cstrong>and Measure DD\u003c/strong>, which creates an independent redistricting commission in the city, with 60 percent approval.\u003c/p>\n\u003ch2>\u003cstrong>\u003ca href=\"http://sfgov2.org/index.aspx?page=4414\" target=\"_blank\" rel=\"noopener\">San Francisco Ballot Propositions\u003c/a>\u003c/strong>\u003c/h2>\n\u003cp>There are 12 ballot measures in the City and County of San Francisco. Find the latest election results for all measures \u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/ElectionsArchives/2014/Nov/Summary4.pdf\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\u003c/p>\n\u003cp>The San Francisco Department of Elections plans to update results at 4 p.m. throughout the rest of the week. \u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" target=\"_blank\" rel=\"noopener\">\u003cstrong>Measure E, Tax on Sugar-Sweetened Beverages,\u003c/strong>\u003c/a>\u003c/strong> appears \u003cstrong>to have failed to reach the two-thirds approval needed\u003c/strong>, with 54.41 percent voting in favor and 45.59 percent against.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-e.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346636\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-e.jpg\" alt=\"soda-e\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>While \u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\" target=\"_blank\" rel=\"noopener\">the proposition did not pass\u003c/a>, supporters in San Francisco declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it.\u003c/p>\n\u003cp>“The fact that we were able to overcome $10 million dollars,” said Proposition E co-author Supervisor Scott Wiener, “and it looks like a majority of San Franciscans — despite that $10 million — will vote ‘yes,’ is pretty extraordinary.” \u003c/p>\n\u003cp>Had Measure E passed, San Francisco would have collected a tax of 2 cents ($0.02) per ounce from the distribution of sugar-sweetened beverages. The tax would then have been used to fund health, physical education and active recreation programs. A similar measure passed in Berkeley (Measure D).\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_BusinessandTaxCode.pdf\" target=\"_blank\" rel=\"noopener\">Measure G, Additional Transfer Tax on Residential Property Sold Within 5 Years of Purchase\u003c/a>\u003c/strong>, \u003cstrong>appears to have failed\u003c/strong> to reach the simple majority needed for approval, with 45.71 percent voting yes compared to 54.29 percent voting no.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/housing-g.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346642\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/housing-g.jpg\" alt=\"housing-g\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>Measure G called for an additional tax between 14 percent and 24 percent on the total sale price of certain multiunit residential properties that are sold within five years of purchase or transfer. The additional tax would have applied to property sales on or after Jan. 1, 2015, with certain exceptions. Learn more information about \u003ca href=\"http://ww2.kqed.org/news/2014/10/17/san-francisco-ballot-measures-address-housing-affordability\" target=\"_blank\" rel=\"noopener\">Proposition G from KQED\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_AdministrativeMinimumWage.pdf\" target=\"_blank\" rel=\"noopener\">Measure J, Minimum Wage Increase,\u003cbr>\n\u003c/a>\u003c/strong>, appears to have \u003cstrong>passed with 76.76 percent approval\u003c/strong>. The measure needed only a simple majority approval to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/money-j.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346658\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/money-j.jpg\" alt=\"money-j\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>By passing Measure J, San Francisco’s minimum wage will increase to $12.25 per hour on May 1, 2015, and then increase every July until it reaches $15 on July 1, 2018. The minimum wage would then increase annually based on inflation beginning on July 1, 2019. A similar minimum wage measure (FF) was also approved in Oakland. \u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_AffordableHousing.pdf\" target=\"_blank\" rel=\"noopener\">Measure K, Affordable Housing,\u003cbr>\n\u003c/a>\u003c/strong> appears to have \u003cstrong>passed with 64.91 percent approval\u003c/strong>. The measure needed a simple majority approval to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sf-k.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346678\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sf-k.jpg\" alt=\"sf-k\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>According to Measure K, San Francisco will construct or rehabilitate at least 30,000 homes by 2020. More than 50 percent are required to be affordable for middle-class households, with more than 33 percent affordable for low- and moderate-income households.\u003c/p>\n\u003cp>For more information about Proposition K from KQED, visit \u003ca href=\"http://ww2.kqed.org/news/2014/10/17/san-francisco-ballot-measures-address-housing-affordability\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\u003c/p>\n\u003cp>San Francisco voters also appear to have \u003cstrong>rejected Proposition H\u003c/strong>, and \u003cstrong>approved Proposition I\u003c/strong>, clearing a path for the installation of artificial turf and nighttime lighting at athletic fields in Golden Gate Park. Proposition H, which sought to block a multimillion dollar project at the park, was rejected by 54.29 percent of voters. Proposition I, a dueling measure which allows for the installation of lights and turf during park renovation, was approved by roughly 55 percent of voters.\u003c/p>\n\u003ch2>Santa Clara County\u003c/h2>\n\u003cp>There are 18 measures in Santa Clara County. Find election results for all measures at the \u003ca href=\"http://results.enr.clarityelections.com/CA/Santa_Clara/54209/144518/Web01/en/summary.html\" target=\"_blank\" rel=\"noopener\">Santa Clara County page\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://votersedge.org/santa-clara-county-open-space-authority/ballot-measures/2014/november/measure-q?ed=2014-11-04&county=Santa%20Clara&jurisdictions=O1055.O1056.O1058.O1059.O1060.O1062.O1121.1.O1540.O2074.8.O2658.O2659.O2660.11.O60.O61.O62.O64.O2731.178.228.231.233.234.O2771.962.963.964.O2748.O2749.966.968.969.970.O2765.O2732.O2733.O2734.O2735.O2736.O2737.O2738.O2739.O2740.O2741.1094.1095.1096.O2746.O2747.1098.1099.1100.1101.1102.1103.1104.1105.1106.1107.1108.1109.1110.1111.1112.O2661.O2662.1113.O2768.O2769.1115.1116.M338.M339.M340.M341.M342.M343.M344.M345.M346.M347.M348.M349.M350.M351.M352.28.28-upper-ca#.VFg-KvTF_lo\" target=\"_blank\" rel=\"noopener\">Measure Q, Santa Clara Open Space Authority Parcel Tax\u003c/a>\u003c/strong>, is \u003cstrong>still barely passing\u003c/strong>. As of 5 p.m. Wednesday, voter approval of the measure grew slightly, now at 67.11 percent. The race remains too close to call, needing two-thirds approval to pass.\u003c/p>\n\u003cp>If voters approve Measure Q, the Santa Clara County Open Space Authority will levy a special tax of $24 annually per parcel for 15 years to protect and preserve natural open space areas for future generations by: improving parks, open spaces and trails; protecting land around creeks, rivers and streams to prevent pollution and improve local water quality; preserving wildlife habitat; expanding public access; enhancing environmental education; and protecting scenic hillsides. The measure need a two-thirds supermajority to pass.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>For the remaining Bay Area counties, find information and election results below.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.cocovote.us/upcoming-election-05162014/?electionId=35#Election\" target=\"_blank\" rel=\"noopener\">Contra Costa County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.marincounty.org/depts/rv/election-info/election-schedule\" target=\"_blank\" rel=\"noopener\">Marin County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.countyofnapa.org/electionresults/\" target=\"_blank\" rel=\"noopener\">Napa County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.shapethefuture.org/\" target=\"_blank\" rel=\"noopener\">San Mateo County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.solanocounty.com/depts/rov/november_4th_2014___general_election/election_results/default.asp\" target=\"_blank\" rel=\"noopener\">Solano County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://vote.sonoma-county.org/\" target=\"_blank\" rel=\"noopener\">Sonoma County\u003c/a>\u003c/li>\n\u003c/ul>\n\n",
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"excerpt": "From soda taxes to minimum-wage increases, there are some important issues on Bay Area ballots.",
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"title": "California Election Watch 2014: Bay Area Measures We're Following | KQED",
"description": "From soda taxes to minimum-wage increases, there are some important issues on Bay Area ballots.",
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"headline": "California Election Watch 2014: Bay Area Measures We're Following",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Update, 5:30 p.m. Wednesday (Nov. 5)\u003c/strong>\u003c/p>\n\u003cp>\u003cem>Note: The voting outcomes below are unofficial and don’t include all vote-by-mail ballots. The City and County of San Francisco plans to continue to release updated counts each day at 4 p.m. The Santa Clara County registrar of voters updated election results at 5 p.m. today, and Alameda County updates are expected at 5 p.m. on Thursday.\u003cbr>\n\u003c/em>\u003c/p>\n\u003cp>From soda taxes to minimum wage hikes, Bay Area voters had a lot to weigh in on. We’ve selected some of the most important and interesting local ballot measures below.\u003c/p>\n\u003cp>For other races, check out our \u003ca href=\"http://ww2.kqed.org/news/series/election-watch-2014\" target=\"_blank\" rel=\"noopener\">Election Watch\u003c/a> page.\u003c/p>\n\u003ch2>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/\" target=\"_blank\" rel=\"noopener\">Alameda County Ballot Measures\u003c/a>\u003c/strong>\u003c/h2>\n\u003cp>There are 30 ballot measures in Alameda County. Find election results for all measures at the \u003ca href=\"http://www.acgov.org/rov/current_election/226/index.htm\" target=\"_blank\" rel=\"noopener\">Alameda County election page.\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>According to the Alameda County Registrar, updated results are expected to be announced by 5 p.m. Thursday.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureBB-v5.pdf\" target=\"_blank\" rel=\"noopener\">Measure BB, Alameda County Transportation Sales Tax\u003c/a>\u003c/strong>, appears to have \u003cstrong>passed with 70 percent approval\u003c/strong>, doubling the transportation sales tax to 1 percent.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/bart-bb.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346537\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/bart-bb.jpg\" alt=\"bart-bb\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/bart-bb-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>The money raised from Measure BB will go to Alameda County’s 30-Year Transportation Expenditure Plan, which will expand and modernize BART in Alameda County; improve transit connections to jobs and schools; fix roads, improve highways and increase bicycle and pedestrian safety; reduce traffic congestion and improve air quality; and keep senior, student and disabled fares affordable. The measure needed two-thirds approval to pass.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureD-v6.pdf\" target=\"_blank\" rel=\"noopener\">Measure D, City of Berkeley Soda Tax. \u003c/a>\u003c/strong>\u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\" target=\"_blank\" rel=\"noopener\">Voters in Berkeley have passed the nation’s first soda tax\u003c/a> with a \u003cstrong>resounding 75 percent of the vote\u003c/strong>. The measure needed a simple majority approval to pass.\u003c/p>\n\u003cp>More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sodatax-d.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346549\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sodatax-d.jpg\" alt=\"sodatax-d\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sodatax-d-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>By approving Measure D, a 1 cent ($0.01) per ounce general tax on sugar-sweetened beverages will be imposed in Berkeley. The tax will affect sales of sodas, energy drinks and presweetened teas. The tax exempts sweeteners, such as sugar, honey and syrups, typically distributed to grocery stores. It also exempts diet drinks, milk products, 100 percent juice, baby formula, alcohol or drinks taken for medical reasons. Learn more about \u003ca href=\"http://ww2.kqed.org/news/tag/soda-tax\" target=\"_blank\" rel=\"noopener\">“soda taxes.”\u003c/a>\u003c/p>\n\u003cp>On Wednesday, the No on Measure D campaign released a statement criticizing the measure:\u003c/p>\n\u003cp>“Soda tax activists have been venue shopping for more than five years … Berkeley was low-hanging fruit, and doesn’t look like mainstream America. If politicians want to stake their reputations on what Berkeley did, they do so at their own risk.”\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureZ-V3.pdf\" target=\"_blank\" rel=\"noopener\">Measure Z, A City Of Oakland Proposed Ordinance to Maintain a Parcel Tax and a Parking Tax Surcharge to Improve Public Safety\u003c/a>\u003c/strong>, has unofficially \u003cstrong>passed with 77 percent approval\u003c/strong>. The measure needed two-thirds approval to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/police-z.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346566\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/police-z.jpg\" alt=\"police-z\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/police-z-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>By approving Measure Z, an existing parcel tax and parking tax will be extended for 10 years to improve public safety in Oakland. The money will be used to fund programs aimed at reducing gun violence, robberies and homicides, as well as funding improving 9-1-1 response times and supporting at-risk youth and young adults. \u003c/p>\n\u003cp>Money from the measure is also slated to improve police, fire and emergency response services and fund proven community programs such as school dropout prevention, crisis intervention and job placement and training. \u003c/p>\n\u003cp>\u003ca href=\"http://www.acgov.org/rov/elections/20141104/documents/MeasureFF-V3.pdf\" target=\"_blank\" rel=\"noopener\">\u003cstrong>Measure FF, City of Oakland Proposed Amendment to Establish a Minimum Wage\u003c/strong>\u003c/a>, has unofficially \u003cstrong>passed with 81 percent approval\u003c/strong>. A simple majority approval was needed to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/minimumwage-ff.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346580\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/minimumwage-ff.jpg\" alt=\"minimumwage-ff\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/minimumwage-ff-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>With the approval of Measure FF, Oakland will establish a minimum wage of $12.25 per hour beginning on March 2, 2015. The minimum wage will increase yearly on January 1, based on increases in the cost of living.\u003c/p>\n\u003cp>Under the new law, employers will be required to provide employees paid sick leave. Hotel, restaurant and banquet facility operators will also have to pay service charges, like room service or portage charges, to the employees providing those services. The proposition also gives employees the right to bring a lawsuit against employers for violation of this ordinance. \u003c/p>\n\u003cp>Based on unofficial results Wednesday morning, it appears \u003cstrong>Oakland voters have also approved Measure CC\u003c/strong>, strengthening the city’s Public Ethics Commission, with 72 percent approval, \u003cstrong>and Measure DD\u003c/strong>, which creates an independent redistricting commission in the city, with 60 percent approval.\u003c/p>\n\u003ch2>\u003cstrong>\u003ca href=\"http://sfgov2.org/index.aspx?page=4414\" target=\"_blank\" rel=\"noopener\">San Francisco Ballot Propositions\u003c/a>\u003c/strong>\u003c/h2>\n\u003cp>There are 12 ballot measures in the City and County of San Francisco. Find the latest election results for all measures \u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/ElectionsArchives/2014/Nov/Summary4.pdf\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\u003c/p>\n\u003cp>The San Francisco Department of Elections plans to update results at 4 p.m. throughout the rest of the week. \u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" target=\"_blank\" rel=\"noopener\">\u003cstrong>Measure E, Tax on Sugar-Sweetened Beverages,\u003c/strong>\u003c/a>\u003c/strong> appears \u003cstrong>to have failed to reach the two-thirds approval needed\u003c/strong>, with 54.41 percent voting in favor and 45.59 percent against.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-e.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346636\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-e.jpg\" alt=\"soda-e\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/soda-e-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>While \u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/\" target=\"_blank\" rel=\"noopener\">the proposition did not pass\u003c/a>, supporters in San Francisco declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it.\u003c/p>\n\u003cp>“The fact that we were able to overcome $10 million dollars,” said Proposition E co-author Supervisor Scott Wiener, “and it looks like a majority of San Franciscans — despite that $10 million — will vote ‘yes,’ is pretty extraordinary.” \u003c/p>\n\u003cp>Had Measure E passed, San Francisco would have collected a tax of 2 cents ($0.02) per ounce from the distribution of sugar-sweetened beverages. The tax would then have been used to fund health, physical education and active recreation programs. A similar measure passed in Berkeley (Measure D).\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_BusinessandTaxCode.pdf\" target=\"_blank\" rel=\"noopener\">Measure G, Additional Transfer Tax on Residential Property Sold Within 5 Years of Purchase\u003c/a>\u003c/strong>, \u003cstrong>appears to have failed\u003c/strong> to reach the simple majority needed for approval, with 45.71 percent voting yes compared to 54.29 percent voting no.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/housing-g.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346642\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/housing-g.jpg\" alt=\"housing-g\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/housing-g-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>Measure G called for an additional tax between 14 percent and 24 percent on the total sale price of certain multiunit residential properties that are sold within five years of purchase or transfer. The additional tax would have applied to property sales on or after Jan. 1, 2015, with certain exceptions. Learn more information about \u003ca href=\"http://ww2.kqed.org/news/2014/10/17/san-francisco-ballot-measures-address-housing-affordability\" target=\"_blank\" rel=\"noopener\">Proposition G from KQED\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_AdministrativeMinimumWage.pdf\" target=\"_blank\" rel=\"noopener\">Measure J, Minimum Wage Increase,\u003cbr>\n\u003c/a>\u003c/strong>, appears to have \u003cstrong>passed with 76.76 percent approval\u003c/strong>. The measure needed only a simple majority approval to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/money-j.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346658\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/money-j.jpg\" alt=\"money-j\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/money-j-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>By passing Measure J, San Francisco’s minimum wage will increase to $12.25 per hour on May 1, 2015, and then increase every July until it reaches $15 on July 1, 2018. The minimum wage would then increase annually based on inflation beginning on July 1, 2019. A similar minimum wage measure (FF) was also approved in Oakland. \u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_AffordableHousing.pdf\" target=\"_blank\" rel=\"noopener\">Measure K, Affordable Housing,\u003cbr>\n\u003c/a>\u003c/strong> appears to have \u003cstrong>passed with 64.91 percent approval\u003c/strong>. The measure needed a simple majority approval to pass.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sf-k.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-10346678\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/sf-k.jpg\" alt=\"sf-k\" width=\"200\" height=\"200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-32x32.jpg 32w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-64x64.jpg 64w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-96x96.jpg 96w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-128x128.jpg 128w, https://cdn.kqed.org/wp-content/uploads/sites/10/2014/11/sf-k-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\">\u003c/a>\u003c/p>\n\u003cp>According to Measure K, San Francisco will construct or rehabilitate at least 30,000 homes by 2020. More than 50 percent are required to be affordable for middle-class households, with more than 33 percent affordable for low- and moderate-income households.\u003c/p>\n\u003cp>For more information about Proposition K from KQED, visit \u003ca href=\"http://ww2.kqed.org/news/2014/10/17/san-francisco-ballot-measures-address-housing-affordability\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\u003c/p>\n\u003cp>San Francisco voters also appear to have \u003cstrong>rejected Proposition H\u003c/strong>, and \u003cstrong>approved Proposition I\u003c/strong>, clearing a path for the installation of artificial turf and nighttime lighting at athletic fields in Golden Gate Park. Proposition H, which sought to block a multimillion dollar project at the park, was rejected by 54.29 percent of voters. Proposition I, a dueling measure which allows for the installation of lights and turf during park renovation, was approved by roughly 55 percent of voters.\u003c/p>\n\u003ch2>Santa Clara County\u003c/h2>\n\u003cp>There are 18 measures in Santa Clara County. Find election results for all measures at the \u003ca href=\"http://results.enr.clarityelections.com/CA/Santa_Clara/54209/144518/Web01/en/summary.html\" target=\"_blank\" rel=\"noopener\">Santa Clara County page\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://votersedge.org/santa-clara-county-open-space-authority/ballot-measures/2014/november/measure-q?ed=2014-11-04&county=Santa%20Clara&jurisdictions=O1055.O1056.O1058.O1059.O1060.O1062.O1121.1.O1540.O2074.8.O2658.O2659.O2660.11.O60.O61.O62.O64.O2731.178.228.231.233.234.O2771.962.963.964.O2748.O2749.966.968.969.970.O2765.O2732.O2733.O2734.O2735.O2736.O2737.O2738.O2739.O2740.O2741.1094.1095.1096.O2746.O2747.1098.1099.1100.1101.1102.1103.1104.1105.1106.1107.1108.1109.1110.1111.1112.O2661.O2662.1113.O2768.O2769.1115.1116.M338.M339.M340.M341.M342.M343.M344.M345.M346.M347.M348.M349.M350.M351.M352.28.28-upper-ca#.VFg-KvTF_lo\" target=\"_blank\" rel=\"noopener\">Measure Q, Santa Clara Open Space Authority Parcel Tax\u003c/a>\u003c/strong>, is \u003cstrong>still barely passing\u003c/strong>. As of 5 p.m. Wednesday, voter approval of the measure grew slightly, now at 67.11 percent. The race remains too close to call, needing two-thirds approval to pass.\u003c/p>\n\u003cp>If voters approve Measure Q, the Santa Clara County Open Space Authority will levy a special tax of $24 annually per parcel for 15 years to protect and preserve natural open space areas for future generations by: improving parks, open spaces and trails; protecting land around creeks, rivers and streams to prevent pollution and improve local water quality; preserving wildlife habitat; expanding public access; enhancing environmental education; and protecting scenic hillsides. The measure need a two-thirds supermajority to pass.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>For the remaining Bay Area counties, find information and election results below.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.cocovote.us/upcoming-election-05162014/?electionId=35#Election\" target=\"_blank\" rel=\"noopener\">Contra Costa County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.marincounty.org/depts/rv/election-info/election-schedule\" target=\"_blank\" rel=\"noopener\">Marin County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.countyofnapa.org/electionresults/\" target=\"_blank\" rel=\"noopener\">Napa County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.shapethefuture.org/\" target=\"_blank\" rel=\"noopener\">San Mateo County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.solanocounty.com/depts/rov/november_4th_2014___general_election/election_results/default.asp\" target=\"_blank\" rel=\"noopener\">Solano County\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://vote.sonoma-county.org/\" target=\"_blank\" rel=\"noopener\">Sonoma County\u003c/a>\u003c/li>\n\u003c/ul>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Berkeley Passes Soda Tax; San Francisco Effort Fails",
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"content": "\u003cfigure id=\"attachment_22337\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-e1415059485967.jpg\">\u003cimg class=\"size-large wp-image-22337\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update: 2:30am 11/5/2014\u003c/strong>\u003c/p>\n\u003cp>Voters in Berkeley have passed the nation's first soda tax with a resounding 75 percent of the vote. More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>But across the bay in San Francisco, a similar proposal failed to get the two-thirds supermajority it needed.\u003c/p>\n\u003cp>Berkeley's Measure D needed only a simple majority to pass. It will levy a penny-per-ounce tax on \u003ca title=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" href=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" target=\"_blank\">most sugar-sweetened beverages\u003c/a> and is estimated to raise more than a million dollars per year. Proceeds will go to the general fund; Measure D calls for the creation of a health panel to advise Berkeley's City Council on appropriate health programs to receive funding.\u003c!--more-->\u003c/p>\n\u003cp>Campaign co-chair Josh Daniels called Berkeley's win a tipping point. \"I think you will now see many, many other cities and communities around the country looking at this as a genuine public policy to address the diabetes and obesity crisis that we face,\" he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>While the San Francisco proposition did not pass, supporters there declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it. \"So the fact that we were able to overcome $10 million dollars,\" said Proposition E co-author Supervisor Scott Wiener, \"and it looks like a majority of San Franciscans -- despite that $10 million -- will vote 'yes,' is pretty extraordinary.\"\u003c/p>\n\u003cp>Roger Salazar, a spokesman for both opposition campaigns, funded primarily by the beverage association, called Berkeley \"an anomaly\" and said that to expect to pass such a tax elsewhere in California was \"foolhardy.\"\u003c/p>\n\u003cp>Advocates are convinced he's wrong. Harold Goldstein is executive director with the California Center for Public Health Advocacy, and called the measure's passage \"remarkable.\"\u003c/p>\n\u003cp>\"What we learned here in Berkeley,\" he said, \"is that when voters learn the truth about sugary beverages, when they learn that they are one of the central causes of the growing diabetes epidemic, they want to tax it, they want to regulate these products.\"\u003c/p>\n\u003cp>Indeed, sugar-sweetened beverages are the primary source of added sugar in the American diet, and that added sugar is linked to increasing rates of diabetes.\u003c/p>\n\u003cp>Berkeley has a history of being first to a new cause that's later embraced more broadly, said Lori Dorfman, executive director for the Berkeley Media Studies Group. She noted that Berkeley was the first city to pass a clean indoor air ordinance. \"In the mid-70's, Berkeley made the first 'curb cut,' and now people in wheelchairs all over the country are not trapped in their homes any more.\"\u003c/p>\n\u003cp>Mexico enacted a soda tax earlier this year on January 1, and by summer, consumption had dropped 10 percent.\u003c/p>\n\u003cp>Kelly Brownell, dean of Duke University's school of public policy \u003ca title=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" href=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" target=\"_blank\">first proposed a soda tax\u003c/a> in the early 1990's. He called the votes in both Berkeley and San Francisco \"historic\" and, like other advocates, predicted other cities will soon follow suit, despite what soda companies might say publicly.\u003c/p>\n\u003cp>\"My guess is that inside their boardrooms, they know very well these taxes are the beginning of the future,\" he said. \"This is a wave starting to crest.\"\u003c/p>\n\u003cp>Brownell said that half the costs of diabetes and obesity are born by taxpayers, through the government health insurance programs Medicare and Medicaid. Those public costs \"justify the government getting involved, just like tobacco taxes,\" he said.\u003c/p>\n\u003cp>\u003cstrong>Update: 12:25am 11/5\u003c/strong>\u003c/p>\n\u003cp>With 80 percent of precincts reported, Berkeley's Measure D has 75 percent \"yes\" to 25 percent \"no\" votes. It needs a simple majority to pass.\u003c/p>\n\u003cp>In San Francisco, 100 percent of precincts are now reporting. Proposition E needed a two-thirds supermajority to pass. It received 54.5 percent \"yes\" to 45.5 percent \"no.\"\u003c/p>\n\u003cp>\u003cstrong>Original Post:\u003c/strong>\u003c/p>\n\u003cp>Many have tried, but none has yet succeeded.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Would 'send shudders through the soft drink industry.' \u003c/aside>\n\u003cp>Tuesday, voters in San Francisco or Berkeley will decide whether to impose a tax on sugar-sweetened beverages, the so-called soda tax. Similar attempts have failed more than two dozen times nationwide, including in the California cities of Richmond and El Monte in 2012 and in Telluride, Colorado, last year.\u003c/p>\n\u003cp>Sugar-sweetened beverages account for \u003ca title=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" href=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" target=\"_blank\">one-third of the added sugar \u003c/a>in the average American's diet, and advocates say that increasing consumption of sugar is driving up rates of Type 2 diabetes, heart disease and other health ills.\u003c/p>\n\u003cp>Opponents insist that the tax would disproportionately hurt people who are low income and that taxing people for what they choose to eat or drink is just bad policy.\u003c/p>\n\u003cp>And the opponents are spending big to drive those messages home. The \"no\" campaigns in both cities are funded largely by the American Beverage Association, which has spent more than a whopping $11 million to defeat the two measures -- $9 million in San Francisco and more than $2 million in Berkeley. Proponents have spent a mere fraction of those amounts. The biggest donor by far to either campaign is former New York City mayor Michael Bloomberg, who gave more than $600,000 and \u003ca title=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" href=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" target=\"_blank\">funded a TV ad \u003c/a>that aired during the World Series.\u003c/p>\n\u003cp>[contextly_sidebar id=\"KVgksnAHQh4qGNYQaT88s4v51T0kBbxe\"]\u003c/p>\n\u003cp>San Francisco's Proposition E would levy a 2-cents-an-ounce tax, raising the price of a can of soda by 24 cents and a 12-pack almost $3. The revenue, estimated at $35 million to $54 million, is earmarked to be spent specifically on nutrition and physical activity programs. Because the tax is earmarked, it requires a two-thirds majority to pass.\u003c/p>\n\u003cp>That two-thirds majority is \"a very high hurdle,\" says Michael Jacobsen, executive director of the Washington, DC-based Center for Science in the Public Interest, but \"if San Francisco gets even 50 percent of the vote, that would be quite remarkable, and I think would send shudders through the soft drink industry.\"\u003c/p>\n\u003cp>Meanwhile, Berkeley's tax is 1-cent-an-ounce. The measure would raise more than $1 million, but the funds would go into the city's general fund -- which means it needs only a simple majority to pass.\u003c/p>\n\u003cp>Roger Salazar, spokesman for both anti-tax campaigns,\u003ca title=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" href=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" target=\"_blank\"> admits the race is tight\u003c/a>, but insists that Berkeley is no bellwether for the rest of the country.\u003c/p>\n\u003cp>Jacobsen disagrees. While Berkeley is a very progressive community, if the tax passes, \"it's a population accepting and taxing itself,\" he said. \"I think that will be an encouragement to other progressive cities and states. You can imagine Vermont, Madison, maybe Boston, thinking 'well, if they can do it in Berkeley, maybe we can do it here.'\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Mexico enacted a similar tax on January 1, and consumption of sugar-sweetened beverages dropped 10 percent by the summer.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_22337\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-e1415059485967.jpg\">\u003cimg class=\"size-large wp-image-22337\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update: 2:30am 11/5/2014\u003c/strong>\u003c/p>\n\u003cp>Voters in Berkeley have passed the nation's first soda tax with a resounding 75 percent of the vote. More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>But across the bay in San Francisco, a similar proposal failed to get the two-thirds supermajority it needed.\u003c/p>\n\u003cp>Berkeley's Measure D needed only a simple majority to pass. It will levy a penny-per-ounce tax on \u003ca title=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" href=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" target=\"_blank\">most sugar-sweetened beverages\u003c/a> and is estimated to raise more than a million dollars per year. Proceeds will go to the general fund; Measure D calls for the creation of a health panel to advise Berkeley's City Council on appropriate health programs to receive funding.\u003c!--more-->\u003c/p>\n\u003cp>Campaign co-chair Josh Daniels called Berkeley's win a tipping point. \"I think you will now see many, many other cities and communities around the country looking at this as a genuine public policy to address the diabetes and obesity crisis that we face,\" he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>While the San Francisco proposition did not pass, supporters there declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it. \"So the fact that we were able to overcome $10 million dollars,\" said Proposition E co-author Supervisor Scott Wiener, \"and it looks like a majority of San Franciscans -- despite that $10 million -- will vote 'yes,' is pretty extraordinary.\"\u003c/p>\n\u003cp>Roger Salazar, a spokesman for both opposition campaigns, funded primarily by the beverage association, called Berkeley \"an anomaly\" and said that to expect to pass such a tax elsewhere in California was \"foolhardy.\"\u003c/p>\n\u003cp>Advocates are convinced he's wrong. Harold Goldstein is executive director with the California Center for Public Health Advocacy, and called the measure's passage \"remarkable.\"\u003c/p>\n\u003cp>\"What we learned here in Berkeley,\" he said, \"is that when voters learn the truth about sugary beverages, when they learn that they are one of the central causes of the growing diabetes epidemic, they want to tax it, they want to regulate these products.\"\u003c/p>\n\u003cp>Indeed, sugar-sweetened beverages are the primary source of added sugar in the American diet, and that added sugar is linked to increasing rates of diabetes.\u003c/p>\n\u003cp>Berkeley has a history of being first to a new cause that's later embraced more broadly, said Lori Dorfman, executive director for the Berkeley Media Studies Group. She noted that Berkeley was the first city to pass a clean indoor air ordinance. \"In the mid-70's, Berkeley made the first 'curb cut,' and now people in wheelchairs all over the country are not trapped in their homes any more.\"\u003c/p>\n\u003cp>Mexico enacted a soda tax earlier this year on January 1, and by summer, consumption had dropped 10 percent.\u003c/p>\n\u003cp>Kelly Brownell, dean of Duke University's school of public policy \u003ca title=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" href=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" target=\"_blank\">first proposed a soda tax\u003c/a> in the early 1990's. He called the votes in both Berkeley and San Francisco \"historic\" and, like other advocates, predicted other cities will soon follow suit, despite what soda companies might say publicly.\u003c/p>\n\u003cp>\"My guess is that inside their boardrooms, they know very well these taxes are the beginning of the future,\" he said. \"This is a wave starting to crest.\"\u003c/p>\n\u003cp>Brownell said that half the costs of diabetes and obesity are born by taxpayers, through the government health insurance programs Medicare and Medicaid. Those public costs \"justify the government getting involved, just like tobacco taxes,\" he said.\u003c/p>\n\u003cp>\u003cstrong>Update: 12:25am 11/5\u003c/strong>\u003c/p>\n\u003cp>With 80 percent of precincts reported, Berkeley's Measure D has 75 percent \"yes\" to 25 percent \"no\" votes. It needs a simple majority to pass.\u003c/p>\n\u003cp>In San Francisco, 100 percent of precincts are now reporting. Proposition E needed a two-thirds supermajority to pass. It received 54.5 percent \"yes\" to 45.5 percent \"no.\"\u003c/p>\n\u003cp>\u003cstrong>Original Post:\u003c/strong>\u003c/p>\n\u003cp>Many have tried, but none has yet succeeded.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Would 'send shudders through the soft drink industry.' \u003c/aside>\n\u003cp>Tuesday, voters in San Francisco or Berkeley will decide whether to impose a tax on sugar-sweetened beverages, the so-called soda tax. Similar attempts have failed more than two dozen times nationwide, including in the California cities of Richmond and El Monte in 2012 and in Telluride, Colorado, last year.\u003c/p>\n\u003cp>Sugar-sweetened beverages account for \u003ca title=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" href=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" target=\"_blank\">one-third of the added sugar \u003c/a>in the average American's diet, and advocates say that increasing consumption of sugar is driving up rates of Type 2 diabetes, heart disease and other health ills.\u003c/p>\n\u003cp>Opponents insist that the tax would disproportionately hurt people who are low income and that taxing people for what they choose to eat or drink is just bad policy.\u003c/p>\n\u003cp>And the opponents are spending big to drive those messages home. The \"no\" campaigns in both cities are funded largely by the American Beverage Association, which has spent more than a whopping $11 million to defeat the two measures -- $9 million in San Francisco and more than $2 million in Berkeley. Proponents have spent a mere fraction of those amounts. The biggest donor by far to either campaign is former New York City mayor Michael Bloomberg, who gave more than $600,000 and \u003ca title=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" href=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" target=\"_blank\">funded a TV ad \u003c/a>that aired during the World Series.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003cp>San Francisco's Proposition E would levy a 2-cents-an-ounce tax, raising the price of a can of soda by 24 cents and a 12-pack almost $3. The revenue, estimated at $35 million to $54 million, is earmarked to be spent specifically on nutrition and physical activity programs. Because the tax is earmarked, it requires a two-thirds majority to pass.\u003c/p>\n\u003cp>That two-thirds majority is \"a very high hurdle,\" says Michael Jacobsen, executive director of the Washington, DC-based Center for Science in the Public Interest, but \"if San Francisco gets even 50 percent of the vote, that would be quite remarkable, and I think would send shudders through the soft drink industry.\"\u003c/p>\n\u003cp>Meanwhile, Berkeley's tax is 1-cent-an-ounce. The measure would raise more than $1 million, but the funds would go into the city's general fund -- which means it needs only a simple majority to pass.\u003c/p>\n\u003cp>Roger Salazar, spokesman for both anti-tax campaigns,\u003ca title=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" href=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" target=\"_blank\"> admits the race is tight\u003c/a>, but insists that Berkeley is no bellwether for the rest of the country.\u003c/p>\n\u003cp>Jacobsen disagrees. While Berkeley is a very progressive community, if the tax passes, \"it's a population accepting and taxing itself,\" he said. \"I think that will be an encouragement to other progressive cities and states. You can imagine Vermont, Madison, maybe Boston, thinking 'well, if they can do it in Berkeley, maybe we can do it here.'\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Mexico enacted a similar tax on January 1, and consumption of sugar-sweetened beverages dropped 10 percent by the summer.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Berkeley's Soda Tax Takes Center Stage This Election Season",
"title": "Berkeley's Soda Tax Takes Center Stage This Election Season",
"headTitle": "California Election Watch 2014 | News Fix | KQED News",
"content": "\u003cp>On Nov. 4, Berkeley voters will show where they stand on Measure D, the so-called soda tax. The proposed tax on sugary beverages has been one of the most hotly debated Berkeley issues in the city’s history, and certainly one that has brought in record levels of campaign expenditures. The No on Measure D lobby has spent $2.3 million in an attempt to defeat the tax, according to campaign finance reports.\u003c/p>\n\u003cp>Former New York mayor Michael Bloomberg has contributed $532,071 in support of the soda tax. (That includes $265,235 for network advertising for commercials during the World Series, $96,836 for cable ads, and a cash donation of $170,000 to the Yes on Measure D effort.) UC Berkeley’s Robert Reich has been vocal in his views — writing a blog post about the issue titled “In its battle with Big Soda, Berkeley may once again make history,” and shooting a video on the same subject.\u003c/p>\n\u003cp>\u003cstrong>Gael McKeon\u003c/strong> has spent several weeks documenting both sides of the campaign with his camera to create this photo essay of a pivotal moment in Berkeley’s political history, one that may set the stage for change nationwide. (The No on D campaign declined to participate in this story.)\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346260\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\" alt=\"soda2\" width=\"720\" height=\"513\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2-400x285.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Kad Smith, administrative assistant to the Education and Engagement Program at the Ecology Center, and volunteer for Berkeley vs. Big Soda, talks to a Berkeley resident and registered voter about Measure D: “I was raised in District 2 by my grandmother, who is diabetic. I’ve seen the impact the disease has had on her quality of life, and it’s a part of the reason I got involved in Food Justice work and The Measure D campaign.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346263\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\" alt=\"soda3\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Lolis Ramirez, Ali Archer, Michael Guadamuz and Maria Tellez (left to right) spend a Saturday morning preparing materials for volunteers who will be canvassing for the Berkeley vs. Big Soda campaign.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346261\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\" alt=\"soda4\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>An opponent of the soda tax, Roy Mowrouzi, stands inside Café Rio, his restaurant at 2148 Center St. in Berkeley.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\" alt=\"6-Big-Tabaco\" width=\"720\" height=\"720\" class=\"aligncenter size-full wp-image-10346697\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Mark Pertschuk is director of Grassroots Change, and former President and Executive Director of Americans for Nonsmokers’ Rights in Berkeley, California (1986–2007), during which time he ran a grassroots campaign to ban smoking on all commercial airline flights in the United States. At a public event in UC Berkeley’s Boalt Hall, Pertschuk demonstrates the symmetries between big Tobacco and Big Soda’s political strategies.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346265\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\" alt=\"soda5\" width=\"720\" height=\"720\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Implementing a strategy of saturated advertising (with unprecedented political campaign contributions from the American Beverage Association) and blanketing the city with its message, No on D has bought all of the available ad space in the Ashby BART Station.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346266\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\" alt=\"soda6\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Employed by the No on D campaign, and funded by the American Beverage Association California PAC, a team of canvassers approaches BART riders with pamphlets and fliers. Though the canvassers would not engage in conversation, one of them communicated that they had been instructed not to speak with members of the press.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346268\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\" alt=\"soda7\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Jennifer Skidmore, sales manager at J&J Vending Inc., among the company’s warehoused inventory of beverages. “I just don’t think the tax is going to solve childhood diabetes…,” she said. “If I believed the tax was going to go to help the children, I’d be all about it. The truth of the matter is that it’ll just go to the consumer anyway, just like any other tax does. They don’t have a plan for the tax. It’s a tax without education.” Skidmore, whose grandfather and father started the business in 1978 out of their garage, is also a board member of the California Automatic Vending Council.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346270\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\" alt=\"soda8\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Teamsters Local 70’s Recording Secretary Ruben Bustillos (left), and Business Agent Lou Marchetti (right), have aligned themselves with the soda companies on this issue. They stress that the tax is a regressive one, and that government continues to hand out tax breaks to the rich, while taxing the average working person. Under the Teamsters Local 70 contract, entry-level positions at the beverage companies pay between $15 and $20/hour — some reaching $25 within the first year. These jobs provide pensions and health and welfare plans. Marchetti is concerned that the public doesn’t realize that good jobs are provided by the industry for young adults who can’t afford college, with some companies even offering tuition reimbursement programs.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\" alt=\"soda truck\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346699\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>John Maze, 29, is a delivery driver employed by 7Up, and under Teamsters Local No.70 contract. He worries everyday about the toll the tax will take on his work hours. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\" alt=\"11-Darryl-Moore\" width=\"556\" height=\"720\" class=\"aligncenter size-full wp-image-10346717\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore.jpg 556w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore-400x517.jpg 400w\" sizes=\"(max-width: 556px) 100vw, 556px\">\u003c/a>\u003c/p>\n\u003cp>Councilmember Darryl Moore, who represents City Council District 2 in the City of Berkeley. “I suffer from type two diabetes, as have my uncles and cousins. I’ve had aunts who’ve lost limbs and an uncle who went blind because of diabetes. So, this soda tax is very important to me… We know the taxes we have on tobacco have led to a decrease in tobacco smoking. I’m hoping, and think, that it will lead to a reduction in the consumption of sugar sweetened beverages.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\" alt=\"13-Dr.-Lynch\" width=\"720\" height=\"580\" class=\"aligncenter size-full wp-image-10346719\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch-400x322.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Dr. Marty Lynch, Director of Lifelong Medical Center, has been with the center since 1980. Since then, he’s seen a tremendous increase in the amount of children’s diabetes in the population. “We’re a healthcare provider, especially for low-income people. We’re all in favor [of the tax] because we see the kids with diabetes. We see the elder people with health problems. Getting people to eat healthier is a good thing, and soda is not high on my list of healthy foods.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346269\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\" alt=\"soda9\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Executive director of the Latino Coalition for a Healthy California, and Berkeley vs. Big Soda volunteer, Xavier Morales stands outside his Berkeley home.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\" alt=\"14-Sokas-office\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346722\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Sara Soka, campaign manager for Berkeley vs. Big Soda, works late at the Yes campaign’s headquarters in downtown Berkeley, with a small team of telephone canvassers volunteering below her makeshift second-story office. Soka, who holds a master’s degree in population health sciences from the University of Wisconsin-Madison, said: “Unless we take action, 40 percent of all kids in the U.S. will get Type II diabetes in their lifetime. The rate is even higher for African-American and Latino kids, at one in two. Science shows soda and other sugary drinks are clearly tied to an increased risk of diabetes, while the beverage industry spends billions marketing to kids, especially in communities of color. I want fewer families to have to watch a loved one suffer from this disease, or lose someone early due to its complications. As a nation, we have to stand up. We’ll do it one city at a time.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://berkeleyside.com\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>On Nov. 4, Berkeley voters will show where they stand on Measure D, the so-called soda tax. The proposed tax on sugary beverages has been one of the most hotly debated Berkeley issues in the city’s history, and certainly one that has brought in record levels of campaign expenditures. The No on Measure D lobby has spent $2.3 million in an attempt to defeat the tax, according to campaign finance reports.\u003c/p>\n\u003cp>Former New York mayor Michael Bloomberg has contributed $532,071 in support of the soda tax. (That includes $265,235 for network advertising for commercials during the World Series, $96,836 for cable ads, and a cash donation of $170,000 to the Yes on Measure D effort.) UC Berkeley’s Robert Reich has been vocal in his views — writing a blog post about the issue titled “In its battle with Big Soda, Berkeley may once again make history,” and shooting a video on the same subject.\u003c/p>\n\u003cp>\u003cstrong>Gael McKeon\u003c/strong> has spent several weeks documenting both sides of the campaign with his camera to create this photo essay of a pivotal moment in Berkeley’s political history, one that may set the stage for change nationwide. (The No on D campaign declined to participate in this story.)\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346260\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\" alt=\"soda2\" width=\"720\" height=\"513\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2-400x285.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Kad Smith, administrative assistant to the Education and Engagement Program at the Ecology Center, and volunteer for Berkeley vs. Big Soda, talks to a Berkeley resident and registered voter about Measure D: “I was raised in District 2 by my grandmother, who is diabetic. I’ve seen the impact the disease has had on her quality of life, and it’s a part of the reason I got involved in Food Justice work and The Measure D campaign.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346263\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\" alt=\"soda3\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Lolis Ramirez, Ali Archer, Michael Guadamuz and Maria Tellez (left to right) spend a Saturday morning preparing materials for volunteers who will be canvassing for the Berkeley vs. Big Soda campaign.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346261\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\" alt=\"soda4\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>An opponent of the soda tax, Roy Mowrouzi, stands inside Café Rio, his restaurant at 2148 Center St. in Berkeley.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\" alt=\"6-Big-Tabaco\" width=\"720\" height=\"720\" class=\"aligncenter size-full wp-image-10346697\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Mark Pertschuk is director of Grassroots Change, and former President and Executive Director of Americans for Nonsmokers’ Rights in Berkeley, California (1986–2007), during which time he ran a grassroots campaign to ban smoking on all commercial airline flights in the United States. At a public event in UC Berkeley’s Boalt Hall, Pertschuk demonstrates the symmetries between big Tobacco and Big Soda’s political strategies.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346265\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\" alt=\"soda5\" width=\"720\" height=\"720\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Implementing a strategy of saturated advertising (with unprecedented political campaign contributions from the American Beverage Association) and blanketing the city with its message, No on D has bought all of the available ad space in the Ashby BART Station.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346266\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\" alt=\"soda6\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Employed by the No on D campaign, and funded by the American Beverage Association California PAC, a team of canvassers approaches BART riders with pamphlets and fliers. Though the canvassers would not engage in conversation, one of them communicated that they had been instructed not to speak with members of the press.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346268\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\" alt=\"soda7\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Jennifer Skidmore, sales manager at J&J Vending Inc., among the company’s warehoused inventory of beverages. “I just don’t think the tax is going to solve childhood diabetes…,” she said. “If I believed the tax was going to go to help the children, I’d be all about it. The truth of the matter is that it’ll just go to the consumer anyway, just like any other tax does. They don’t have a plan for the tax. It’s a tax without education.” Skidmore, whose grandfather and father started the business in 1978 out of their garage, is also a board member of the California Automatic Vending Council.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346270\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\" alt=\"soda8\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Teamsters Local 70’s Recording Secretary Ruben Bustillos (left), and Business Agent Lou Marchetti (right), have aligned themselves with the soda companies on this issue. They stress that the tax is a regressive one, and that government continues to hand out tax breaks to the rich, while taxing the average working person. Under the Teamsters Local 70 contract, entry-level positions at the beverage companies pay between $15 and $20/hour — some reaching $25 within the first year. These jobs provide pensions and health and welfare plans. Marchetti is concerned that the public doesn’t realize that good jobs are provided by the industry for young adults who can’t afford college, with some companies even offering tuition reimbursement programs.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\" alt=\"soda truck\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346699\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>John Maze, 29, is a delivery driver employed by 7Up, and under Teamsters Local No.70 contract. He worries everyday about the toll the tax will take on his work hours. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\" alt=\"11-Darryl-Moore\" width=\"556\" height=\"720\" class=\"aligncenter size-full wp-image-10346717\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore.jpg 556w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore-400x517.jpg 400w\" sizes=\"(max-width: 556px) 100vw, 556px\">\u003c/a>\u003c/p>\n\u003cp>Councilmember Darryl Moore, who represents City Council District 2 in the City of Berkeley. “I suffer from type two diabetes, as have my uncles and cousins. I’ve had aunts who’ve lost limbs and an uncle who went blind because of diabetes. So, this soda tax is very important to me… We know the taxes we have on tobacco have led to a decrease in tobacco smoking. I’m hoping, and think, that it will lead to a reduction in the consumption of sugar sweetened beverages.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\" alt=\"13-Dr.-Lynch\" width=\"720\" height=\"580\" class=\"aligncenter size-full wp-image-10346719\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch-400x322.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Dr. Marty Lynch, Director of Lifelong Medical Center, has been with the center since 1980. Since then, he’s seen a tremendous increase in the amount of children’s diabetes in the population. “We’re a healthcare provider, especially for low-income people. We’re all in favor [of the tax] because we see the kids with diabetes. We see the elder people with health problems. Getting people to eat healthier is a good thing, and soda is not high on my list of healthy foods.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346269\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\" alt=\"soda9\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Executive director of the Latino Coalition for a Healthy California, and Berkeley vs. Big Soda volunteer, Xavier Morales stands outside his Berkeley home.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\" alt=\"14-Sokas-office\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346722\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Sara Soka, campaign manager for Berkeley vs. Big Soda, works late at the Yes campaign’s headquarters in downtown Berkeley, with a small team of telephone canvassers volunteering below her makeshift second-story office. Soka, who holds a master’s degree in population health sciences from the University of Wisconsin-Madison, said: “Unless we take action, 40 percent of all kids in the U.S. will get Type II diabetes in their lifetime. The rate is even higher for African-American and Latino kids, at one in two. Science shows soda and other sugary drinks are clearly tied to an increased risk of diabetes, while the beverage industry spends billions marketing to kids, especially in communities of color. I want fewer families to have to watch a loved one suffer from this disease, or lose someone early due to its complications. As a nation, we have to stand up. We’ll do it one city at a time.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://berkeleyside.com\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "In Berkeley, Soda Tax Measure Is New Front in Social Activism",
"title": "In Berkeley, Soda Tax Measure Is New Front in Social Activism",
"headTitle": "State of Health | KQED News",
"content": "\u003cfigure id=\"attachment_22123\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-e1413826601647.png\">\u003cimg class=\"size-large wp-image-22123\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-640x417.png\" alt=\"Mario Savio stands on top of police car in front of Sproul Hall on Oct 1. 1964. (Courtesy of UC Berkeley, The Bancroft Library).\" width=\"640\" height=\"417\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mario Savio stands on top of police car in front of UC Berkeley's Sproul Hall on Oct 1. 1964. The protest is considered the birth of the Free Speech Movement. (Courtesy of UC Berkeley, The Bancroft Library).\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By Erika Kelly\u003c/strong>\u003c/p>\n\u003cp>Berkeley, the originator of movements ranging from Free Speech to Healthy Eating has a new cause: taking on the soft drink industry. On November 4th, the city's voters will decide whether to tax sodas and other sugar-sweetened beverages.\u003c/p>\n\u003caside class=\"pullquote alignleft\">'My entire family has been a part of activism around Berkeley.'\u003cbr> -- Dr. Vicki Alexander\u003c/aside>\n\u003cp>No such tax has ever passed anywhere in the nation.\u003c/p>\n\u003cp>The effort is bringing out progressives in Berkeley who have lobbied for social change for decades. Berkeley city leaders and health advocates have joined a coalition to support the measure, in hopes of igniting a nationwide fight against soda consumption. Meanwhile, the beverage industry is spending big to defeat the measure.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>A History of Activism\u003c/strong>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The supporters of Measure D see it as the next chapter in Berkeley’s history of social activism. Dr. Vicki Alexander has been working on public health and other social issues in this community for half a century.\u003c/p>\n\u003cp>“My entire family has been a part of activism around Berkeley,\" says Alexander. \"The Free Speech Movement the Free Mandela Movement -- just one after another after another -- we were involved.\"\u003c/p>\n\u003cp>Alexander was there 50 years ago at UC Berkeley confrontation at Sproul Hall between students and the administration -- a confrontation credited with launching the Free Speech Movement. Berkeley also helped launch an effort toward healthy eating, led by Alice Waters and Berkeley's schoolyard gardens.\u003c/p>\n\u003cp>Two years ago, funding cuts threatened some of those gardens, and the seed was planted for the beverage tax, says Alexander.\u003c/p>\n\u003cp>“The parents of the kids who benefited from the gardens in the schools,\" Alexander says, \"and people in the community who benefited from the gardens started [asking], 'How can we have a source of funding that's ongoing?'”\u003c/p>\n\u003cp>\u003cstrong>Building A Coalition\u003c/strong>\u003c/p>\n\u003cp>They knew they were taking on a tough opponent -- the beverage industry. Beverage taxes have been tried in 30 cities and states. They've all failed.\u003c/p>\n\u003cp>The opposition often successfully argues that this kind of tax would hurt low-income minority communities. So early on Berkeley activists began building a \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">coalition that included African-Americans and Latinos\u003c/a>.\u003c/p>\n\u003cp>[soundcloud url=\"https://api.soundcloud.com/tracks/173030570\" params=\"color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false\" width=\"100%\" height=\"166\" iframe=\"true\" /]\u003c/p>\n\u003cp>Carol McGruder works with the Berkeley chapter of the NAACP. She says she's involved as part of her focus on health in the African-American community. She says she was \"very disappointed\" when New York City's local NAACP sided against the ban on large servings of soda that was proposed there.\u003c/p>\n\u003cp>“And in Richmond I know that big soda hired a lot of people from the community, from minority groups, to do telephone polling against it,“ McGruder says.\u003c/p>\n\u003cp>The Berkeley pro-tax campaign is also tapping into a broad network of\u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\"> community groups\u003c/a>. Take the Ecology Center. It's been around for more than 40 years, and is known for pioneering Berkeley's curbside recycling program.\u003c/p>\n\u003cp>The Ecology Center marshaled resources including campaign foot soldiers like 22-year-old Kad Smith, who works on nutrition programs for the center. He’s spending weekends canvassing, and his evenings phone banking.\u003c/p>\n\u003cp>“Our message is that there is an overwhelming and urgent health crisis in our community,” says Smith. \"We see those disparities especially in south and west Berkeley, which is a low-income community, which is also populated by a lot of people of color. It’s an overwhelming health crisis with obesity, diabetes.”\u003c/p>\n\u003cp>The \"yes\" campaign is also drawing support from outside the community. Former New York City Mayor Michael Bloomberg, who tried and failed to put a cap on the size of sodas sold in that city, recently donated $85,000 to the Berkeley effort.\u003c/p>\n\u003cp>\u003cstrong>Big Money From a Big Opponent\u003c/strong>\u003c/p>\n\u003cp>Drive around Berkeley and you will see bright red “Yes on D” signs blooming in yard after yard, suggesting the measure's success is at hand. But the beverage industry is very good at fighting this fight, very good at sowing doubt about the benefits of this kind of tax. So far they've \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spent more than $1.6 million dollars\u003c/a> in Berkeley.\u003c/p>\n\u003cp>At the Ashby BART station, it’s easy to see where some of that money is going. There are signs everywhere that say, “Measure D is not what is seems.” A bunch of them have a big piece of glossy fruit that on the outside looks like an apple and on the inside looks like an orange. The tagline says, “On November 4th, vote no on Measure D.”\u003c/p>\n\u003cp>[contextly_sidebar id=\"UB8RkOYJaiQH1WslpAfI0RKMkE32mdwG\"]\u003c/p>\n\u003cp>Katie Merrill is a democratic political strategist based in Berkeley. She says the beverage industry's tactics work. It’s easier to kill this kind of measure than to pass it.\u003c/p>\n\u003cp>“You're hearing the measure is flawed, it won't do what it says it will; the money won't be spent in the way that the proponents say it will.” says Merrill.\u003c/p>\n\u003cp>The beverage industry argues there's no guarantee the tax income will support school gardens or other health programs. Instead it will end up in Berkeley's general fund, where it could be used to pay for anything.\u003c/p>\n\u003cp>Campaign spokesman Roger Salazar says the anti-tax support is coming from some unions and small businesses.\u003c/p>\n\u003cp>Joshua Kemper owns one of those small businesses, Smokey J’s BBQ on Shattuck Avenue. Campaign fliers for No on D cover the tables in his small restaurant. He says the tax could hurt his business.\u003c/p>\n\u003cp>“It would be passed onto the people that buy stuff here,\" Kemper says. \"That’s increasing the cost of the overall food. They’re spending more money when they come here, but I don’t see any of that.”\u003c/p>\n\u003cp>To get their message out, \u003ca title=\"http://noberkeleybeveragetax.com\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\">the no campaign\u003c/a> is also paying teams of young people, some from as far away as Hayward, who are going door to door, every day until the election. They're articulate and very persuasive. Salazar says they're relying on that kind of street outreach.\u003c/p>\n\u003cp>“They go out, share the information that we have,” says Salazar. “Encourage them to read the initiative for themselves.”\u003c/p>\n\u003cp>\u003cstrong>Is Big Soda The Next Big Tobacco?\u003c/strong>\u003c/p>\n\u003cp>“Berkeley vs. Big Soda” is the official tag line of the Yes on D campaign. The slogan is featured on their t-shirts, their yard signs, and is even the \u003ca title=\"http://www.berkeleyvsbigsoda.com\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">campaign's website URL\u003c/a>. Proponents argue that there are parallels between the soda industry and tobacco companies.\u003c/p>\n\u003cp>The Yes on D campaign even hosted a forum called “Is Soda The New Tobacco,” featuring Stan Glantz, a UCSF professor of medicine who has long fought for public health policies, including tobacco taxes to reduce smoking.\u003c/p>\n\u003cp>Political strategist Katie Merrill says those who think they can take on the soda industry should consider it a long haul.\u003c/p>\n\u003cp>“The soda industry is not the tobacco industry, it's not the oil industry,” says Merrill. “People haven't spent 30 years in high visibility battles against the soda industry”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Still, it's just that kind of battle that Berkeley activists say they're known for.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_22123\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-e1413826601647.png\">\u003cimg class=\"size-large wp-image-22123\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-640x417.png\" alt=\"Mario Savio stands on top of police car in front of Sproul Hall on Oct 1. 1964. (Courtesy of UC Berkeley, The Bancroft Library).\" width=\"640\" height=\"417\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mario Savio stands on top of police car in front of UC Berkeley's Sproul Hall on Oct 1. 1964. The protest is considered the birth of the Free Speech Movement. (Courtesy of UC Berkeley, The Bancroft Library).\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By Erika Kelly\u003c/strong>\u003c/p>\n\u003cp>Berkeley, the originator of movements ranging from Free Speech to Healthy Eating has a new cause: taking on the soft drink industry. On November 4th, the city's voters will decide whether to tax sodas and other sugar-sweetened beverages.\u003c/p>\n\u003caside class=\"pullquote alignleft\">'My entire family has been a part of activism around Berkeley.'\u003cbr> -- Dr. Vicki Alexander\u003c/aside>\n\u003cp>No such tax has ever passed anywhere in the nation.\u003c/p>\n\u003cp>The effort is bringing out progressives in Berkeley who have lobbied for social change for decades. Berkeley city leaders and health advocates have joined a coalition to support the measure, in hopes of igniting a nationwide fight against soda consumption. Meanwhile, the beverage industry is spending big to defeat the measure.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>A History of Activism\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The supporters of Measure D see it as the next chapter in Berkeley’s history of social activism. Dr. Vicki Alexander has been working on public health and other social issues in this community for half a century.\u003c/p>\n\u003cp>“My entire family has been a part of activism around Berkeley,\" says Alexander. \"The Free Speech Movement the Free Mandela Movement -- just one after another after another -- we were involved.\"\u003c/p>\n\u003cp>Alexander was there 50 years ago at UC Berkeley confrontation at Sproul Hall between students and the administration -- a confrontation credited with launching the Free Speech Movement. Berkeley also helped launch an effort toward healthy eating, led by Alice Waters and Berkeley's schoolyard gardens.\u003c/p>\n\u003cp>Two years ago, funding cuts threatened some of those gardens, and the seed was planted for the beverage tax, says Alexander.\u003c/p>\n\u003cp>“The parents of the kids who benefited from the gardens in the schools,\" Alexander says, \"and people in the community who benefited from the gardens started [asking], 'How can we have a source of funding that's ongoing?'”\u003c/p>\n\u003cp>\u003cstrong>Building A Coalition\u003c/strong>\u003c/p>\n\u003cp>They knew they were taking on a tough opponent -- the beverage industry. Beverage taxes have been tried in 30 cities and states. They've all failed.\u003c/p>\n\u003cp>The opposition often successfully argues that this kind of tax would hurt low-income minority communities. So early on Berkeley activists began building a \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">coalition that included African-Americans and Latinos\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe width='100%' height='166'\n scrolling='no' frameborder='no'\n src='https://w.soundcloud.com/player/?url=https://api.soundcloud.com/tracks/173030570&visual=true&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false'\n title='https://api.soundcloud.com/tracks/173030570'>\n \u003c/iframe>\n \u003c/div>\u003c/p>\u003cp>\u003c/p>\n\u003cp>Carol McGruder works with the Berkeley chapter of the NAACP. She says she's involved as part of her focus on health in the African-American community. She says she was \"very disappointed\" when New York City's local NAACP sided against the ban on large servings of soda that was proposed there.\u003c/p>\n\u003cp>“And in Richmond I know that big soda hired a lot of people from the community, from minority groups, to do telephone polling against it,“ McGruder says.\u003c/p>\n\u003cp>The Berkeley pro-tax campaign is also tapping into a broad network of\u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\"> community groups\u003c/a>. Take the Ecology Center. It's been around for more than 40 years, and is known for pioneering Berkeley's curbside recycling program.\u003c/p>\n\u003cp>The Ecology Center marshaled resources including campaign foot soldiers like 22-year-old Kad Smith, who works on nutrition programs for the center. He’s spending weekends canvassing, and his evenings phone banking.\u003c/p>\n\u003cp>“Our message is that there is an overwhelming and urgent health crisis in our community,” says Smith. \"We see those disparities especially in south and west Berkeley, which is a low-income community, which is also populated by a lot of people of color. It’s an overwhelming health crisis with obesity, diabetes.”\u003c/p>\n\u003cp>The \"yes\" campaign is also drawing support from outside the community. Former New York City Mayor Michael Bloomberg, who tried and failed to put a cap on the size of sodas sold in that city, recently donated $85,000 to the Berkeley effort.\u003c/p>\n\u003cp>\u003cstrong>Big Money From a Big Opponent\u003c/strong>\u003c/p>\n\u003cp>Drive around Berkeley and you will see bright red “Yes on D” signs blooming in yard after yard, suggesting the measure's success is at hand. But the beverage industry is very good at fighting this fight, very good at sowing doubt about the benefits of this kind of tax. So far they've \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spent more than $1.6 million dollars\u003c/a> in Berkeley.\u003c/p>\n\u003cp>At the Ashby BART station, it’s easy to see where some of that money is going. There are signs everywhere that say, “Measure D is not what is seems.” A bunch of them have a big piece of glossy fruit that on the outside looks like an apple and on the inside looks like an orange. The tagline says, “On November 4th, vote no on Measure D.”\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003cp>Katie Merrill is a democratic political strategist based in Berkeley. She says the beverage industry's tactics work. It’s easier to kill this kind of measure than to pass it.\u003c/p>\n\u003cp>“You're hearing the measure is flawed, it won't do what it says it will; the money won't be spent in the way that the proponents say it will.” says Merrill.\u003c/p>\n\u003cp>The beverage industry argues there's no guarantee the tax income will support school gardens or other health programs. Instead it will end up in Berkeley's general fund, where it could be used to pay for anything.\u003c/p>\n\u003cp>Campaign spokesman Roger Salazar says the anti-tax support is coming from some unions and small businesses.\u003c/p>\n\u003cp>Joshua Kemper owns one of those small businesses, Smokey J’s BBQ on Shattuck Avenue. Campaign fliers for No on D cover the tables in his small restaurant. He says the tax could hurt his business.\u003c/p>\n\u003cp>“It would be passed onto the people that buy stuff here,\" Kemper says. \"That’s increasing the cost of the overall food. They’re spending more money when they come here, but I don’t see any of that.”\u003c/p>\n\u003cp>To get their message out, \u003ca title=\"http://noberkeleybeveragetax.com\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\">the no campaign\u003c/a> is also paying teams of young people, some from as far away as Hayward, who are going door to door, every day until the election. They're articulate and very persuasive. Salazar says they're relying on that kind of street outreach.\u003c/p>\n\u003cp>“They go out, share the information that we have,” says Salazar. “Encourage them to read the initiative for themselves.”\u003c/p>\n\u003cp>\u003cstrong>Is Big Soda The Next Big Tobacco?\u003c/strong>\u003c/p>\n\u003cp>“Berkeley vs. Big Soda” is the official tag line of the Yes on D campaign. The slogan is featured on their t-shirts, their yard signs, and is even the \u003ca title=\"http://www.berkeleyvsbigsoda.com\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">campaign's website URL\u003c/a>. Proponents argue that there are parallels between the soda industry and tobacco companies.\u003c/p>\n\u003cp>The Yes on D campaign even hosted a forum called “Is Soda The New Tobacco,” featuring Stan Glantz, a UCSF professor of medicine who has long fought for public health policies, including tobacco taxes to reduce smoking.\u003c/p>\n\u003cp>Political strategist Katie Merrill says those who think they can take on the soda industry should consider it a long haul.\u003c/p>\n\u003cp>“The soda industry is not the tobacco industry, it's not the oil industry,” says Merrill. “People haven't spent 30 years in high visibility battles against the soda industry”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
"airtime": "SUN 9pm-10pm",
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"meta": {
"site": "radio",
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.commonwealthclub.org/podcasts",
"meta": {
"site": "news",
"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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}
},
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"id": "freakonomics-radio",
"title": "Freakonomics Radio",
"info": "Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
"subscribe": {
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
"rss": "https://feeds.feedburner.com/freakonomicsradio"
}
},
"fresh-air": {
"id": "fresh-air",
"title": "Fresh Air",
"info": "Hosted by Terry Gross, \u003cem>Fresh Air from WHYY\u003c/em> is the Peabody Award-winning weekday magazine of contemporary arts and issues. One of public radio's most popular programs, Fresh Air features intimate conversations with today's biggest luminaries.",
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"link": "/radio/program/fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/381444908/podcast.xml"
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"id": "here-and-now",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
"title": "Hidden Brain",
"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/hiddenbrain.jpg",
"officialWebsiteLink": "https://www.npr.org/series/423302056/hidden-brain",
"airtime": "SUN 7pm-8pm",
"meta": {
"site": "news",
"source": "NPR"
},
"link": "/radio/program/hidden-brain",
"subscribe": {
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"tuneIn": "https://tunein.com/podcasts/Science-Podcasts/Hidden-Brain-p787503/",
"rss": "https://feeds.npr.org/510308/podcast.xml"
}
},
"how-i-built-this": {
"id": "how-i-built-this",
"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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"rss": "https://feeds.npr.org/510313/podcast.xml"
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
"imageAlt": "KQED Hyphenación",
"officialWebsiteLink": "/podcasts/hyphenacion",
"meta": {
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"order": 15
},
"link": "/podcasts/hyphenacion",
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"spotify": "https://open.spotify.com/show/2p3Fifq96nw9BPcmFdIq0o?si=39209f7b25774f38",
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"amazon": "https://music.amazon.com/podcasts/6c3dd23c-93fb-4aab-97ba-1725fa6315f1/hyphenaci%C3%B3n",
"rss": "https://feeds.megaphone.fm/KQINC2275451163"
}
},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED The Political Mind of Jerry Brown",
"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
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"source": "npr"
},
"link": "/radio/program/latino-usa",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/xtTd",
"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
}
},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Masters-of-Scale-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
"site": "radio",
"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
"subscribe": {
"apple": "https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
"npr": "https://www.npr.org/podcasts/464615685/mind-shift-podcast",
"stitcher": "https://www.stitcher.com/podcast/kqed/stories-teachers-share",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
"site": "news",
"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
"apple": "https://podcasts.apple.com/podcast/id1567098962",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"stitcher": "https://www.stitcher.com/show/on-our-watch",
"rss": "https://feeds.npr.org/510360/podcast.xml"
}
},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
"meta": {
"site": "news",
"source": "wnyc"
},
"link": "/radio/program/on-the-media",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2",
"tuneIn": "https://tunein.com/radio/On-the-Media-p69/",
"rss": "http://feeds.wnyc.org/onthemedia"
}
},
"pbs-newshour": {
"id": "pbs-newshour",
"title": "PBS NewsHour",
"info": "Analysis, background reports and updates from the PBS NewsHour putting today's news in context.",
"airtime": "MON-FRI 3pm-4pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.pbs.org/newshour/",
"meta": {
"site": "news",
"source": "pbs"
},
"link": "/radio/program/pbs-newshour",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2",
"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
"rss": "https://www.pbs.org/newshour/feeds/rss/podcasts/show"
}
},
"perspectives": {
"id": "perspectives",
"title": "Perspectives",
"tagline": "KQED's series of daily listener commentaries since 1991",
"info": "KQED's series of daily listener commentaries since 1991.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/01/Perspectives_Tile_Final.jpg",
"imageAlt": "KQED Perspectives",
"officialWebsiteLink": "/perspectives/",
"meta": {
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"source": "kqed",
"order": 14
},
"link": "/perspectives",
"subscribe": {
"apple": "https://podcasts.apple.com/us/podcast/id73801135",
"npr": "https://www.npr.org/podcasts/432309616/perspectives",
"rss": "https://ww2.kqed.org/perspectives/category/perspectives/feed/",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvcGVyc3BlY3RpdmVzL2NhdGVnb3J5L3BlcnNwZWN0aXZlcy9mZWVkLw"
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},
"planet-money": {
"id": "planet-money",
"title": "Planet Money",
"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
"airtime": "SUN 3pm-4pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/planetmoney.jpg",
"officialWebsiteLink": "https://www.npr.org/sections/money/",
"meta": {
"site": "news",
"source": "npr"
},
"link": "/radio/program/planet-money",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/M4f5",
"apple": "https://itunes.apple.com/us/podcast/planet-money/id290783428?mt=2",
"tuneIn": "https://tunein.com/podcasts/Business--Economics-Podcasts/Planet-Money-p164680/",
"rss": "https://feeds.npr.org/510289/podcast.xml"
}
},
"politicalbreakdown": {
"id": "politicalbreakdown",
"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Political-Breakdown-2024-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Political Breakdown",
"officialWebsiteLink": "/podcasts/politicalbreakdown",
"meta": {
"site": "radio",
"source": "kqed",
"order": 5
},
"link": "/podcasts/politicalbreakdown",
"subscribe": {
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"amazon": "https://music.amazon.com/podcasts/e0c2d153-ad36-4c8d-901d-f1da6a724824/political-breakdown",
"npr": "https://www.npr.org/podcasts/572155894/political-breakdown",
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