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With no similar federal law on the horizon, this one is expected to set the standard nationally for some time.\u003c/p>\n\u003cp>At the beginning of the year, Californians will be able to find out what personal information a business is collecting about them, their devices and their children, said one of the new law’s co-authors, \u003ca href=\"https://epic.org/2019/12/mary-stone-ross-joins-epic.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mary Stone Ross\u003c/a>.\u003c/p>\n\u003cp>“They’ll be able to opt out of the sale of their personal information,” she added. “If a company fails to implement reasonable security practices and their personal information is breached, they’ll be allowed to sue those companies.”\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Mary Stone Ross, co-author of the CCPA']‘[Data brokers] are collecting and selling presence of children in household, your religion, if you’re moving or expecting a baby. This is something the CCPA will expose, because now you can read their privacy policy.’[/pullquote]\u003c/p>\n\u003cp>Companies can still collect the data: what you buy, where you go and when, all the photos you’ve ever taken, your emails (even the ones you deleted) and more. But companies now must tell you — when you ask — what they’re collecting and delete it at your request.\u003c/p>\n\u003cp>However, some companies can deny your request if the data is needed to complete a financial transaction or protect against fraud.\u003c/p>\n\u003cp>Companies can’t legally sell that data if you tell them not to. But if they do anyway, you can’t sue.\u003c/p>\n\u003cp>“It’s only for data breaches. So if certain categories of personal information, for example, your Social Security number, are breached, and a business fails to implement reasonable security practices, then you have cause,” said Ross.\u003c/p>\n\u003ch3>California’s Attorney General Can Prosecute\u003c/h3>\n\u003cp>[aside label=\"Related stories\" tag=\"privacy\"]\u003c/p>\n\u003cp>The office of Attorney General Xavier Becerra won’t begin to enforce the law until July 1, 2020, but he said he considers the law in effect as of Jan. 1, “right after that first kiss and the hugs and the champagne.”\u003c/p>\n\u003cp>But his budget is limited. He said his office is likely to conduct only three enforcement actions a year, though he won’t say against what companies.\u003c/p>\n\u003cp>“The bigger the company, the bigger the problem,” Becerra said. “The bigger the universe that has data that is used in certain ways, that could lead to that violation, the bigger the case will be.”\u003c/p>\n\u003cp>When asked about a particularly sensitive kind of information his office is keen to prioritize protection of, Becerra said: “I think my health information is sensitive. I think my Social Security number is sensitive. I think my dating patterns, especially since I’m married, would be sensitive,” Becerra said, jokingly.\u003c/p>\n\u003cp>More seriously, he added that “aggressive, early, decisive enforcement” is likely to focus on the sale of data involving children. “The last thing you want is for any company to think that we’re going to be soft on letting you misuse kids’ personal information.”\u003c/p>\n\u003ch3>How Tech Giants and Data Brokers are Reacting\u003c/h3>\n\u003cp>Industry groups spent the last year \u003ca href=\"https://www.kqed.org/news/11773365/how-tech-companies-are-trying-to-gut-the-california-consumer-privacy-act\" target=\"_blank\" rel=\"noopener noreferrer\">trying to rewrite and soften\u003c/a> the law. It’s expected they’ll sue to stop the CCPA’s rollout, even as most have taken some steps to comply with it. Many businesses complain there’s a lack of clarity on the regulations that Becerra’s staff is \u003ca href=\"https://oag.ca.gov/privacy/ccpa\" target=\"_blank\" rel=\"noopener noreferrer\">still \u003c/a>crafting.\u003c/p>\n\u003cp>For businesses, the attorney general’s office has released a Standardized Regulatory Impact Assessment outlining the potential scope of the new law, but businesses want the office to produce sample forms and notices as well.\u003c/p>\n\u003cp>In the meantime, some companies like \u003ca href=\"https://blogs.microsoft.com/on-the-issues/2019/11/11/microsoft-california-privacy-rights/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a> are adopting the new rules across the nation immediately.\u003c/p>\n\u003cp>Other companies are taking a different view. While Facebook has made it easy to \u003ca href=\"https://www.facebook.com/help/1701730696756992\" target=\"_blank\" rel=\"noopener noreferrer\">download your data\u003c/a> — as has \u003ca href=\"https://help.twitter.com/en/managing-your-account/accessing-your-twitter-data\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a> and \u003ca href=\"https://takeout.google.com/settings/takeout\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> — the Menlo Park-based social media giant argues it sells advertisers access to you, so it’s up to the advertisers to let you opt out or not.\u003c/p>\n\u003cp>“We’re committed to clearly explaining how our products work, including the fact that we do not sell people’s data,” the company posted \u003ca href=\"https://about.fb.com/news/2019/12/californias-new-privacy-law/amp/\" target=\"_blank\" rel=\"noopener noreferrer\">online.\u003c/a>\u003c/p>\n\u003cp>That doesn’t pass the smell test for a number of industry watchers, including \u003ca href=\"https://www.law.berkeley.edu/our-faculty/faculty-profiles/chris-hoofnagle/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Hoofnagle\u003c/a>, who teaches tech regulation at UC Berkeley.\u003c/p>\n\u003cp>“Facebook, in particular, appears to be interpreting the law in a very opportunistic way. So that they don’t actually need to do anything to comply with it,” he said.\u003c/p>\n\u003cp>Hoofnagle thinks the biggest tech companies in Silicon Valley are in a financial position to bet it will be awhile before the attorney general’s office comes for them.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Chris Hoofnagle, UC Berkeley professor']‘Enforcement is the big unknown here. But Facebook will be in trouble if the attorney general picks up the law and uses it.’[/pullquote]\u003c/p>\n\u003cp>The money they could make in the meantime is no joke: Facebook made \u003ca href=\"https://investor.fb.com/investor-news/press-release-details/2019/Facebook-Reports-Fourth-Quarter-and-Full-Year-2018-Results/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">$55 billion in 2018\u003c/a> providing advertisers access to users.\u003c/p>\n\u003cp>“Enforcement is the big unknown here. But Facebook will be in trouble if the attorney general picks up the law and uses it,” Hoofnagle said.\u003c/p>\n\u003cp>The law applies to any company that meets any one of three thresholds annually: It has at least $25 million in revenue, makes at least half its money by selling data or gathers information on at least 50,000 consumers. Companies that don’t fix violations within 30 days of being notified can be fined up to $7,500 for each intentional violation.\u003c/p>\n\u003cp>This means the law will impact data brokers — companies built on collecting and selling information whether or not consumers are aware of it.\u003c/p>\n\u003cp>Data tracking and selling has become big business for a wide variety of companies, including \u003ca href=\"https://www.kqed.org/news/11771923/connected-cars-race-to-market-raising-cybersecurity-fears\" target=\"_blank\" rel=\"noopener noreferrer\">automakers\u003c/a>, retailers, software companies and others you may not realize are serving advertisers.\u003c/p>\n\u003cp>Many of us have technically agreed to the tracking and sale by clicking “yes” on those impossible-to-read acceptance forms required to use a host of websites and mobile apps.\u003c/p>\n\u003cp>Think about the last party invitation you received through Evite.\u003c/p>\n\u003cp>“They’re collecting inferences that they glean from the invitation. So they’re collecting and selling presence of children in household, your religion, if you’re moving or expecting a baby,” Mary Ross said. “This is something the CCPA will expose, because now you can read their \u003ca href=\"https://www.evite.com/content/privacy_policy?utm_campaign=privacy_policy&utm_content=&utm_medium=email&utm_source=GUEST_CONFIRM_RSVP\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy.”\u003c/a>\u003c/p>\n\u003cp>Here’s an excerpt from Evite’s privacy policy:\u003c/p>\n\u003cblockquote>\u003cp>We may also collect and store personal information about other people that you provide to us when you use our Services, including (without limitation) email address, physical address. So, for example, if you use our Service to send other people a gift, information that may interest them, invitations or correspondence, or other communications through our Services, we may store and use the information you provide to us.\u003c/p>\u003c/blockquote>\n\u003cp>Will the new law make the average California citizen more conscious of data tracking? Data privacy activists like Ross are hoping that even if individuals aren’t keen to dig into the fine print, lawyers and journalists will do so in a way that garners public attention.\u003c/p>\n\u003cp>Other data privacy laws like this one are expected to crop up in other states too, because there is no federal law — despite the introduction of several bills in Washington D.C., like the \u003ca href=\"https://eshoo.house.gov/news-stories/press-releases/eshoo-lofgren-introduce-the-online-privacy-act/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Privacy Act\u003c/a> put forward by Silicon Valley congresswomen Anna Eshoo and Zoe Lofgren.\u003c/p>\n\u003cp>“Industry advocates were worried that other states were going to follow the California and have their own version of the CCPA,” said Ross. “It would probably only take one other state to pass their own version … and then there will be a lot of pressure on Congress to pass federal legislation.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"title": "The California Consumer Privacy Act Mandates What, Again, Exactly? | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>On Jan. 1, the toughest data privacy law in the U.S. goes into effect: the \u003ca href=\"https://leginfo.legislature.ca.gov/faces/codes_displayText.xhtml?division=3.&part=4.&lawCode=CIV&title=1.81.5.\" target=\"_blank\" rel=\"noopener noreferrer\">California Consumer Privacy Act\u003c/a>.\u003c/p>\n\u003cp>That’s why you’re seeing a host of emails pop up in your inbox from various companies announcing updates to their terms of service, particularly their privacy policies. With no similar federal law on the horizon, this one is expected to set the standard nationally for some time.\u003c/p>\n\u003cp>At the beginning of the year, Californians will be able to find out what personal information a business is collecting about them, their devices and their children, said one of the new law’s co-authors, \u003ca href=\"https://epic.org/2019/12/mary-stone-ross-joins-epic.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mary Stone Ross\u003c/a>.\u003c/p>\n\u003cp>“They’ll be able to opt out of the sale of their personal information,” she added. “If a company fails to implement reasonable security practices and their personal information is breached, they’ll be allowed to sue those companies.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Companies can still collect the data: what you buy, where you go and when, all the photos you’ve ever taken, your emails (even the ones you deleted) and more. But companies now must tell you — when you ask — what they’re collecting and delete it at your request.\u003c/p>\n\u003cp>However, some companies can deny your request if the data is needed to complete a financial transaction or protect against fraud.\u003c/p>\n\u003cp>Companies can’t legally sell that data if you tell them not to. But if they do anyway, you can’t sue.\u003c/p>\n\u003cp>“It’s only for data breaches. So if certain categories of personal information, for example, your Social Security number, are breached, and a business fails to implement reasonable security practices, then you have cause,” said Ross.\u003c/p>\n\u003ch3>California’s Attorney General Can Prosecute\u003c/h3>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The office of Attorney General Xavier Becerra won’t begin to enforce the law until July 1, 2020, but he said he considers the law in effect as of Jan. 1, “right after that first kiss and the hugs and the champagne.”\u003c/p>\n\u003cp>But his budget is limited. He said his office is likely to conduct only three enforcement actions a year, though he won’t say against what companies.\u003c/p>\n\u003cp>“The bigger the company, the bigger the problem,” Becerra said. “The bigger the universe that has data that is used in certain ways, that could lead to that violation, the bigger the case will be.”\u003c/p>\n\u003cp>When asked about a particularly sensitive kind of information his office is keen to prioritize protection of, Becerra said: “I think my health information is sensitive. I think my Social Security number is sensitive. I think my dating patterns, especially since I’m married, would be sensitive,” Becerra said, jokingly.\u003c/p>\n\u003cp>More seriously, he added that “aggressive, early, decisive enforcement” is likely to focus on the sale of data involving children. “The last thing you want is for any company to think that we’re going to be soft on letting you misuse kids’ personal information.”\u003c/p>\n\u003ch3>How Tech Giants and Data Brokers are Reacting\u003c/h3>\n\u003cp>Industry groups spent the last year \u003ca href=\"https://www.kqed.org/news/11773365/how-tech-companies-are-trying-to-gut-the-california-consumer-privacy-act\" target=\"_blank\" rel=\"noopener noreferrer\">trying to rewrite and soften\u003c/a> the law. It’s expected they’ll sue to stop the CCPA’s rollout, even as most have taken some steps to comply with it. Many businesses complain there’s a lack of clarity on the regulations that Becerra’s staff is \u003ca href=\"https://oag.ca.gov/privacy/ccpa\" target=\"_blank\" rel=\"noopener noreferrer\">still \u003c/a>crafting.\u003c/p>\n\u003cp>For businesses, the attorney general’s office has released a Standardized Regulatory Impact Assessment outlining the potential scope of the new law, but businesses want the office to produce sample forms and notices as well.\u003c/p>\n\u003cp>In the meantime, some companies like \u003ca href=\"https://blogs.microsoft.com/on-the-issues/2019/11/11/microsoft-california-privacy-rights/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a> are adopting the new rules across the nation immediately.\u003c/p>\n\u003cp>Other companies are taking a different view. While Facebook has made it easy to \u003ca href=\"https://www.facebook.com/help/1701730696756992\" target=\"_blank\" rel=\"noopener noreferrer\">download your data\u003c/a> — as has \u003ca href=\"https://help.twitter.com/en/managing-your-account/accessing-your-twitter-data\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a> and \u003ca href=\"https://takeout.google.com/settings/takeout\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> — the Menlo Park-based social media giant argues it sells advertisers access to you, so it’s up to the advertisers to let you opt out or not.\u003c/p>\n\u003cp>“We’re committed to clearly explaining how our products work, including the fact that we do not sell people’s data,” the company posted \u003ca href=\"https://about.fb.com/news/2019/12/californias-new-privacy-law/amp/\" target=\"_blank\" rel=\"noopener noreferrer\">online.\u003c/a>\u003c/p>\n\u003cp>That doesn’t pass the smell test for a number of industry watchers, including \u003ca href=\"https://www.law.berkeley.edu/our-faculty/faculty-profiles/chris-hoofnagle/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Hoofnagle\u003c/a>, who teaches tech regulation at UC Berkeley.\u003c/p>\n\u003cp>“Facebook, in particular, appears to be interpreting the law in a very opportunistic way. So that they don’t actually need to do anything to comply with it,” he said.\u003c/p>\n\u003cp>Hoofnagle thinks the biggest tech companies in Silicon Valley are in a financial position to bet it will be awhile before the attorney general’s office comes for them.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The money they could make in the meantime is no joke: Facebook made \u003ca href=\"https://investor.fb.com/investor-news/press-release-details/2019/Facebook-Reports-Fourth-Quarter-and-Full-Year-2018-Results/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">$55 billion in 2018\u003c/a> providing advertisers access to users.\u003c/p>\n\u003cp>“Enforcement is the big unknown here. But Facebook will be in trouble if the attorney general picks up the law and uses it,” Hoofnagle said.\u003c/p>\n\u003cp>The law applies to any company that meets any one of three thresholds annually: It has at least $25 million in revenue, makes at least half its money by selling data or gathers information on at least 50,000 consumers. Companies that don’t fix violations within 30 days of being notified can be fined up to $7,500 for each intentional violation.\u003c/p>\n\u003cp>This means the law will impact data brokers — companies built on collecting and selling information whether or not consumers are aware of it.\u003c/p>\n\u003cp>Data tracking and selling has become big business for a wide variety of companies, including \u003ca href=\"https://www.kqed.org/news/11771923/connected-cars-race-to-market-raising-cybersecurity-fears\" target=\"_blank\" rel=\"noopener noreferrer\">automakers\u003c/a>, retailers, software companies and others you may not realize are serving advertisers.\u003c/p>\n\u003cp>Many of us have technically agreed to the tracking and sale by clicking “yes” on those impossible-to-read acceptance forms required to use a host of websites and mobile apps.\u003c/p>\n\u003cp>Think about the last party invitation you received through Evite.\u003c/p>\n\u003cp>“They’re collecting inferences that they glean from the invitation. So they’re collecting and selling presence of children in household, your religion, if you’re moving or expecting a baby,” Mary Ross said. “This is something the CCPA will expose, because now you can read their \u003ca href=\"https://www.evite.com/content/privacy_policy?utm_campaign=privacy_policy&utm_content=&utm_medium=email&utm_source=GUEST_CONFIRM_RSVP\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy.”\u003c/a>\u003c/p>\n\u003cp>Here’s an excerpt from Evite’s privacy policy:\u003c/p>\n\u003cblockquote>\u003cp>We may also collect and store personal information about other people that you provide to us when you use our Services, including (without limitation) email address, physical address. So, for example, if you use our Service to send other people a gift, information that may interest them, invitations or correspondence, or other communications through our Services, we may store and use the information you provide to us.\u003c/p>\u003c/blockquote>\n\u003cp>Will the new law make the average California citizen more conscious of data tracking? Data privacy activists like Ross are hoping that even if individuals aren’t keen to dig into the fine print, lawyers and journalists will do so in a way that garners public attention.\u003c/p>\n\u003cp>Other data privacy laws like this one are expected to crop up in other states too, because there is no federal law — despite the introduction of several bills in Washington D.C., like the \u003ca href=\"https://eshoo.house.gov/news-stories/press-releases/eshoo-lofgren-introduce-the-online-privacy-act/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Privacy Act\u003c/a> put forward by Silicon Valley congresswomen Anna Eshoo and Zoe Lofgren.\u003c/p>\n\u003cp>“Industry advocates were worried that other states were going to follow the California and have their own version of the CCPA,” said Ross. “It would probably only take one other state to pass their own version … and then there will be a lot of pressure on Congress to pass federal legislation.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Coffee poured. Pillow fluffed. E-book loaded. You’re ready to begin a delightful afternoon on your e-reader when, poof, the book disappears.\u003c/p>\n\u003cp>Starting in July, Microsoft will be closing its e-book library and erasing e-books from all devices. Consumers will receive a refund for every book purchased.\u003c/p>\n\u003cp>The company is able to shutter its store – which it \u003ca href=\"https://mspoweruser.com/first-look-windows-10s-upcoming-store-e-books/\" target=\"_blank\" rel=\"noopener\">launched in 2017 \u003c/a>to compete with industry leaders Amazon, Apple and Barnes & Noble – due to a tool called Digital Rights Management or DRM.\u003c/p>\n\u003cp>DRM allows companies to control content to protect copyright holders and prevent piracy.\u003c/p>\n\u003cp>“One of the things that I think people don’t realize that’s crucially important is that DRM and related software tools are embedded in all sorts of devices that we buy,” Aaron Perzanowski, the author of \u003cem>The End of Ownership: Personal Property in the Digital Economy, \u003c/em>tells NPR’s Lulu Garcia-Navarro.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“Your car, your smart home appliances, your home security system – all of these systems have software that allows for this kind of control over how the devices are used, and I think we’re going to see these same sorts of situations crop up in the context of physical devices that are being used in people’s homes.”\u003c/p>\n\u003cp>The way DRM is widely employed has been criticized by consumers and earned calls for regulation of Big Tech companies.\u003c/p>\n\u003cp>“The initial vision for DRM was that it was going to allow for the sale of digital goods online in a way that reduced the risk of copyright infringement,” Perzanowski says.\u003c/p>\n\u003cp>“As this technology has been deployed what we’ve seen is that the big beneficiaries of DRM have not been copyright holders. They have been technology companies like Amazon, like Microsoft, who are able to control these ecosystems to make it harder for consumers to switch over to new platforms.”\u003c/p>\n\u003cp>In a \u003ca href=\"https://www.pennlawreview.com/print/?id=547\" target=\"_blank\" rel=\"noopener\">University of Pennsylvania Law Review article\u003c/a>, Perzanowski found that users are often misled when they click the “Buy Now” button, thinking that they’ve gained permanent ownership of digital content.\u003c/p>\n\u003cp>Other companies, like \u003ca href=\"https://www.nytimes.com/2009/07/18/technology/companies/18amazon.html\" target=\"_blank\" rel=\"noopener\">Amazon\u003c/a> and \u003ca href=\"https://mashable.com/2008/09/27/walmart-drm/\" target=\"_blank\" rel=\"noopener\">Walmart\u003c/a>, have run into DRM-related troubles in the past, wiping out digital content to the chagrin of consumers.\u003c/p>\n\u003cp>The e-book and online shopping giant, Amazon, obtained eye rolls when it \u003ca href=\"https://archive.nytimes.com/www.nytimes.com/2009/07/18/technology/companies/18amazon.html?mtrref=www.nytimes.com&gwh=89D54B40EDC6410BAE5528A90BDA392D&gwt=pay\" target=\"_blank\" rel=\"noopener\">deleted some George Orwell books\u003c/a> from the Kindle’s DRM server, including \u003cem>1984\u003c/em>. Apparently, the company did not understand the irony of erasing a book that famously details the dangers of thought control.\u003c/p>\n\u003cp>Perzanowski worries that DRM erodes personal property rights and that the scope extends beyond digital media.\u003c/p>\n\u003cp>“You can go out and buy a car and you think you own the car because it’s parked in your garage,” Perzanowski says. “But in reality – how it functions, who can repair it, what replacement parts are compatible with it – all of that is controlled through software code. And, so I think that line between the physical and the digital is getting increasingly blurry.”\u003c/p>\n\u003cp>In an \u003ca href=\"https://support.microsoft.com/en-us/help/4497396/books-in-microsoft-store-faq?ranMID=43674&ranEAID=je6NUbpObpQ&ranSiteID=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&epi=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&irgwc=1&OCID=AID681541_aff_7795_1243925&tduid=(ir__zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00)(7795)(1243925)(je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw)()&irclickid=_zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00\" target=\"_blank\" rel=\"noopener\">explainer posted to its website\u003c/a>, Microsoft adds that anyone who wrote notes or marked-up e-books will receive an additional $25 credit. The company has not provided a reason for the closure.\u003c/p>\n\u003cp>Frank Scardera, a Reddit user, is one of the many Microsoft consumers affected by the e-book purge.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“I was disappointed when Microsoft announced they were shutting the service down…” Scardera says. “In the future, I’ll be buying books from sources that use DRM-free formats, so that if a service is shut down I don’t lose my books or other media.”\u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2019 NPR. To see more, visit https://www.npr.org.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Microsoft+Closes+The+Book+On+Its+E-Library%2C+Erasing+All+User+Content&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Coffee poured. Pillow fluffed. E-book loaded. You’re ready to begin a delightful afternoon on your e-reader when, poof, the book disappears.\u003c/p>\n\u003cp>Starting in July, Microsoft will be closing its e-book library and erasing e-books from all devices. Consumers will receive a refund for every book purchased.\u003c/p>\n\u003cp>The company is able to shutter its store – which it \u003ca href=\"https://mspoweruser.com/first-look-windows-10s-upcoming-store-e-books/\" target=\"_blank\" rel=\"noopener\">launched in 2017 \u003c/a>to compete with industry leaders Amazon, Apple and Barnes & Noble – due to a tool called Digital Rights Management or DRM.\u003c/p>\n\u003cp>DRM allows companies to control content to protect copyright holders and prevent piracy.\u003c/p>\n\u003cp>“One of the things that I think people don’t realize that’s crucially important is that DRM and related software tools are embedded in all sorts of devices that we buy,” Aaron Perzanowski, the author of \u003cem>The End of Ownership: Personal Property in the Digital Economy, \u003c/em>tells NPR’s Lulu Garcia-Navarro.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Your car, your smart home appliances, your home security system – all of these systems have software that allows for this kind of control over how the devices are used, and I think we’re going to see these same sorts of situations crop up in the context of physical devices that are being used in people’s homes.”\u003c/p>\n\u003cp>The way DRM is widely employed has been criticized by consumers and earned calls for regulation of Big Tech companies.\u003c/p>\n\u003cp>“The initial vision for DRM was that it was going to allow for the sale of digital goods online in a way that reduced the risk of copyright infringement,” Perzanowski says.\u003c/p>\n\u003cp>“As this technology has been deployed what we’ve seen is that the big beneficiaries of DRM have not been copyright holders. They have been technology companies like Amazon, like Microsoft, who are able to control these ecosystems to make it harder for consumers to switch over to new platforms.”\u003c/p>\n\u003cp>In a \u003ca href=\"https://www.pennlawreview.com/print/?id=547\" target=\"_blank\" rel=\"noopener\">University of Pennsylvania Law Review article\u003c/a>, Perzanowski found that users are often misled when they click the “Buy Now” button, thinking that they’ve gained permanent ownership of digital content.\u003c/p>\n\u003cp>Other companies, like \u003ca href=\"https://www.nytimes.com/2009/07/18/technology/companies/18amazon.html\" target=\"_blank\" rel=\"noopener\">Amazon\u003c/a> and \u003ca href=\"https://mashable.com/2008/09/27/walmart-drm/\" target=\"_blank\" rel=\"noopener\">Walmart\u003c/a>, have run into DRM-related troubles in the past, wiping out digital content to the chagrin of consumers.\u003c/p>\n\u003cp>The e-book and online shopping giant, Amazon, obtained eye rolls when it \u003ca href=\"https://archive.nytimes.com/www.nytimes.com/2009/07/18/technology/companies/18amazon.html?mtrref=www.nytimes.com&gwh=89D54B40EDC6410BAE5528A90BDA392D&gwt=pay\" target=\"_blank\" rel=\"noopener\">deleted some George Orwell books\u003c/a> from the Kindle’s DRM server, including \u003cem>1984\u003c/em>. Apparently, the company did not understand the irony of erasing a book that famously details the dangers of thought control.\u003c/p>\n\u003cp>Perzanowski worries that DRM erodes personal property rights and that the scope extends beyond digital media.\u003c/p>\n\u003cp>“You can go out and buy a car and you think you own the car because it’s parked in your garage,” Perzanowski says. “But in reality – how it functions, who can repair it, what replacement parts are compatible with it – all of that is controlled through software code. And, so I think that line between the physical and the digital is getting increasingly blurry.”\u003c/p>\n\u003cp>In an \u003ca href=\"https://support.microsoft.com/en-us/help/4497396/books-in-microsoft-store-faq?ranMID=43674&ranEAID=je6NUbpObpQ&ranSiteID=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&epi=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&irgwc=1&OCID=AID681541_aff_7795_1243925&tduid=(ir__zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00)(7795)(1243925)(je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw)()&irclickid=_zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00\" target=\"_blank\" rel=\"noopener\">explainer posted to its website\u003c/a>, Microsoft adds that anyone who wrote notes or marked-up e-books will receive an additional $25 credit. The company has not provided a reason for the closure.\u003c/p>\n\u003cp>Frank Scardera, a Reddit user, is one of the many Microsoft consumers affected by the e-book purge.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“I was disappointed when Microsoft announced they were shutting the service down…” Scardera says. “In the future, I’ll be buying books from sources that use DRM-free formats, so that if a service is shut down I don’t lose my books or other media.”\u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2019 NPR. To see more, visit https://www.npr.org.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Microsoft+Closes+The+Book+On+Its+E-Library%2C+Erasing+All+User+Content&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n\u003c/div>\u003c/p>",
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"slug": "google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create",
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"content": "\u003cp>Google on Tuesday pledged to spend $1 billion for housing in the San Francisco Bay Area.\u003c/p>\n\u003cp>Unprecedented in size and scope, \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">the proposal\u003c/a> to create 20,000 new homes is being greeted with wary enthusiasm, as it comes amid a regional housing crisis instigated in part by big technology companies like Google.\u003c/p>\n\u003cp>The tech giant said it will repurpose a minimum of $750 million of its own land over the next 10 years to support the development of at least 15,000 new homes “at all income levels,” including options for middle- and low-income families. That entails rezoning some its ample land holdings from office or commercial space to residential use.\u003c/p>\n\u003cp>The company said it will also create a $250 million fund to provide developers with incentives to build 5,000 affordable housing units throughout the region, and dole out $50 million in grants to help address homelessness and displacement.\u003c/p>\n\u003cp>“Across the region, one issue stands out as particularly urgent and complex: housing,” Google CEO Sundar Pichai said in \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">a blog post announcing the plan\u003c/a>. “The lack of new supply, combined with the rising cost of living, has resulted in a severe shortage of affordable housing options for long-time middle and low-income residents.”\u003c/p>\n\u003cp>While saying that Google had already invested in “developing housing that meets the needs of these communities,” Pichai acknowledged, “there’s more to do.”\u003c/p>\n\u003cp>[pullquote size='small' align='right' citation='Sundar Pichai, Google CEO']‘As Google grows throughout the Bay Area … we’ve invested in developing housing that meets the needs of these communities. But there’s more to do.’[/pullquote]\u003c/p>\n\u003cp>Some local leaders said the proposal was a sign of Google’s commitment to supporting a region it has so deeply influenced.\u003c/p>\n\u003cp>“This is the antidote to Amazon,” said San Jose Mayor Sam Liccardo, referring to the blowback the Seattle tech giant experienced when it conducted a search last year for its new headquarters, hoping to find a city willing to offer major concessions in exchange for hosting it.\u003c/p>\n\u003cp>Google, Liccardo said, is going in the other direction.\u003c/p>\n\u003cp>“This is a company saying, ‘We get it. There are real impacts from our growth on the affordable housing supply in your cities and we need to do more to help,’ ” he said.\u003c/p>\n\u003cp>Liccardo is also supporting a \u003ca href=\"https://www.kqed.org/forum/2010101860444/google-eyes-san-jose-for-campus-for-20000-employees\" target=\"_blank\" rel=\"noopener\">new Google campus \u003c/a>slated for development in downtown San Jose that would relocate roughly 20,000 employees working around Santa Clara County. According to the company, some 50 percent of those people already live in San Jose. A \u003ca href=\"https://www.kqed.org/news/11754319/without-affordability-safeguards-googles-san-jose-campus-could-trigger-235-million-in-yearly-rent-hikes-report-finds\" target=\"_blank\" rel=\"noopener\">report released last week\u003c/a> by a local labor group found that the project would lead to major rent spikes throughout the city in the absence of strong affordability safeguards.\u003c/p>\n\u003cp>Google wouldn’t comment on the plan beyond what it described in Pichai’s brief blog post.\u003c/p>\n\u003cp>Silicon Valley has the most expensive monthly median housing costs in the nation, according to \u003ca href=\"https://jointventure.org\" target=\"_blank\" rel=\"noopener\">Joint Venture Silicon Valley\u003c/a>: $2,341 in the San Jose‐Sunnyvale‐Santa Clara metro region in 2017, compared to $1,567 in California and $1,048 nationwide.\u003c/p>\n\u003cp>[pullquote size='small' align='right' citation='Sandy Perry, Affordable Housing Network of Santa Clara County']‘Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.’[/pullquote]\u003c/p>\n\u003cp>“We are seeing an increase in the people that are living in RVs or other temporary shelters,” said Rachel Massaro, director of research for Joint Venture, which publishes regular economic surveys of the Bay Area. “There are people that are living with other families. And we’ve also seen an increase in mega-commuters that are commuting into the region more than three hours daily just to work here and then living elsewhere.”\u003c/p>\n\u003cp>The group also reported that affordable housing units represented only a small share of recently approved units in Silicon Valley. While there were more than 8,000 new Silicon Valley housing units permitted in 2018, it found that only 489 of them were affordable to those earning less than 50% of the local median income. (Disclosure: KQED’s president sits on Joint Venture’s board.)\u003c/p>\n\u003cp>[aside tag='affordable-housing' label='More Coverage of the Housing Crisis']Even groups that have long criticized the tech industry for the impact it has had on affordability in Silicon Valley welcomed Google’s pledge — albeit with reservations.\u003c/p>\n\u003cp>“The proposed 20,000 housing units is actually close to what we and other organizations were asking for to offset the impact of Google’s proposed expansion in San Jose,” said Sandy Perry, president of the \u003ca href=\"https://ahnscc.wordpress.com\" target=\"_blank\" rel=\"noopener\">Affordable Housing Network of Santa Clara County\u003c/a>. “Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.”\u003c/p>\n\u003cp>Alex Shoor, co-founder of \u003ca href=\"https://www.catalyzesv.org\" target=\"_blank\" rel=\"noopener\">Catalyze SV\u003c/a>, a nonprofit that advocates for community engagement in development, said every large employer in the region should realize by now that the housing crisis is creating vast inequality.\u003c/p>\n\u003cp>“I hope more tech companies will say that, regardless of bottom line, this is a solution that requires solving, and that the resources can be marshaled and the political will can be built to get there,” he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Google on Tuesday pledged to spend $1 billion for housing in the San Francisco Bay Area.\u003c/p>\n\u003cp>Unprecedented in size and scope, \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">the proposal\u003c/a> to create 20,000 new homes is being greeted with wary enthusiasm, as it comes amid a regional housing crisis instigated in part by big technology companies like Google.\u003c/p>\n\u003cp>The tech giant said it will repurpose a minimum of $750 million of its own land over the next 10 years to support the development of at least 15,000 new homes “at all income levels,” including options for middle- and low-income families. That entails rezoning some its ample land holdings from office or commercial space to residential use.\u003c/p>\n\u003cp>The company said it will also create a $250 million fund to provide developers with incentives to build 5,000 affordable housing units throughout the region, and dole out $50 million in grants to help address homelessness and displacement.\u003c/p>\n\u003cp>“Across the region, one issue stands out as particularly urgent and complex: housing,” Google CEO Sundar Pichai said in \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">a blog post announcing the plan\u003c/a>. “The lack of new supply, combined with the rising cost of living, has resulted in a severe shortage of affordable housing options for long-time middle and low-income residents.”\u003c/p>\n\u003cp>While saying that Google had already invested in “developing housing that meets the needs of these communities,” Pichai acknowledged, “there’s more to do.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Some local leaders said the proposal was a sign of Google’s commitment to supporting a region it has so deeply influenced.\u003c/p>\n\u003cp>“This is the antidote to Amazon,” said San Jose Mayor Sam Liccardo, referring to the blowback the Seattle tech giant experienced when it conducted a search last year for its new headquarters, hoping to find a city willing to offer major concessions in exchange for hosting it.\u003c/p>\n\u003cp>Google, Liccardo said, is going in the other direction.\u003c/p>\n\u003cp>“This is a company saying, ‘We get it. There are real impacts from our growth on the affordable housing supply in your cities and we need to do more to help,’ ” he said.\u003c/p>\n\u003cp>Liccardo is also supporting a \u003ca href=\"https://www.kqed.org/forum/2010101860444/google-eyes-san-jose-for-campus-for-20000-employees\" target=\"_blank\" rel=\"noopener\">new Google campus \u003c/a>slated for development in downtown San Jose that would relocate roughly 20,000 employees working around Santa Clara County. According to the company, some 50 percent of those people already live in San Jose. A \u003ca href=\"https://www.kqed.org/news/11754319/without-affordability-safeguards-googles-san-jose-campus-could-trigger-235-million-in-yearly-rent-hikes-report-finds\" target=\"_blank\" rel=\"noopener\">report released last week\u003c/a> by a local labor group found that the project would lead to major rent spikes throughout the city in the absence of strong affordability safeguards.\u003c/p>\n\u003cp>Google wouldn’t comment on the plan beyond what it described in Pichai’s brief blog post.\u003c/p>\n\u003cp>Silicon Valley has the most expensive monthly median housing costs in the nation, according to \u003ca href=\"https://jointventure.org\" target=\"_blank\" rel=\"noopener\">Joint Venture Silicon Valley\u003c/a>: $2,341 in the San Jose‐Sunnyvale‐Santa Clara metro region in 2017, compared to $1,567 in California and $1,048 nationwide.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "‘Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.’",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“We are seeing an increase in the people that are living in RVs or other temporary shelters,” said Rachel Massaro, director of research for Joint Venture, which publishes regular economic surveys of the Bay Area. “There are people that are living with other families. And we’ve also seen an increase in mega-commuters that are commuting into the region more than three hours daily just to work here and then living elsewhere.”\u003c/p>\n\u003cp>The group also reported that affordable housing units represented only a small share of recently approved units in Silicon Valley. While there were more than 8,000 new Silicon Valley housing units permitted in 2018, it found that only 489 of them were affordable to those earning less than 50% of the local median income. (Disclosure: KQED’s president sits on Joint Venture’s board.)\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Even groups that have long criticized the tech industry for the impact it has had on affordability in Silicon Valley welcomed Google’s pledge — albeit with reservations.\u003c/p>\n\u003cp>“The proposed 20,000 housing units is actually close to what we and other organizations were asking for to offset the impact of Google’s proposed expansion in San Jose,” said Sandy Perry, president of the \u003ca href=\"https://ahnscc.wordpress.com\" target=\"_blank\" rel=\"noopener\">Affordable Housing Network of Santa Clara County\u003c/a>. “Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.”\u003c/p>\n\u003cp>Alex Shoor, co-founder of \u003ca href=\"https://www.catalyzesv.org\" target=\"_blank\" rel=\"noopener\">Catalyze SV\u003c/a>, a nonprofit that advocates for community engagement in development, said every large employer in the region should realize by now that the housing crisis is creating vast inequality.\u003c/p>\n\u003cp>“I hope more tech companies will say that, regardless of bottom line, this is a solution that requires solving, and that the resources can be marshaled and the political will can be built to get there,” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Who’s responsible when a driverless car runs over a pedestrian? Or a social media platform steers housing ads away from African Americans? These real-world outcomes driven by artificial intelligence are cropping up before politicians and regulators can get up to speed. At least, here in the U.S.\u003c/p>\n\u003cp>[aside tag='technology, AI' label='The Future of Tech']\u003c/p>\n\u003cp>The European Commission isn’t rolling out any laws governing artificial intelligence right away, but it looks likely it will eventually. \u003c/p>\n\u003cp>“As is the case with all technologies, AI raises a number of concerns that need to be tackled. If we are not vigilant, the use of AI may lead to undesirable outcomes — intended or not,” wrote \u003ca href=\"https://ec.europa.eu/digital-single-market/en/pekka-ala-pietila\">Pekka Ala-Pietilä\u003c/a>, the chair of the EU’s High-Level Expert Group on Artificial Intelligence, in a recent \u003ca href=\"https://ec.europa.eu/digital-single-market/en/blogposts/towards-trustworthy-ai-ethics-competitiveness-go-hand-hand\" target=\"_blank\" rel=\"noopener\">statement\u003c/a> on the European Commission website.\u003c/p>\n\u003cp>The group collected ideas from 50-plus experts and \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/draft-ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">issued a report\u003c/a> last December. This week, after receiving more than 500 comments in response, the group issued \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">ethics guidelines\u003c/a> for trustworthy artificial intelligence. Here are the “key requirements” for assessing AI:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Human agency and oversight:\u003c/strong> AI systems should enable equitable societies by supporting human agency and fundamental rights, and not decrease, limit or misguide human autonomy.\u003c/li>\n\u003cli>\u003cstrong>Robustness and safety:\u003c/strong> Trustworthy AI requires algorithms to be secure, reliable and robust enough to deal with errors or inconsistencies during all life cycle phases of AI systems.\u003c/li>\n\u003cli>\u003cstrong>Privacy and data governance:\u003c/strong> Citizens should have full control over their own data, while data concerning them will not be used to harm or discriminate against them.\u003c/li>\n\u003cli>\u003cstrong>Transparency:\u003c/strong> The traceability of AI systems should be ensured.\u003c/li>\n\u003cli>\u003cstrong>Diversity, non-discrimination and fairness:\u003c/strong> AI systems should consider the whole range of human abilities, skills and requirements, and ensure accessibility.\u003c/li>\n\u003cli>\u003cstrong>Societal and environmental well-being:\u003c/strong> AI systems should be used to enhance positive social change and enhance sustainability and ecological responsibility.\u003c/li>\n\u003cli>\u003cstrong>Accountability:\u003c/strong> Mechanisms should be put in place to ensure responsibility and accountability for AI systems and their outcomes.\u003c/li>\n\u003c/ul>\n\u003cp>“One thing that jumped out at me was the sixth principle, which is societal and environmental well-being,” said assistant professor \u003ca href=\"http://www.danielsusser.info\" target=\"_blank\" rel=\"noopener\">Daniel Susser\u003c/a>, who specializes in technology and ethics at Penn State. He’s excited that Europeans are starting to ask the tough questions about what we want companies like Google and Amazon to be responsible for as they dream up potential futures for us.\u003c/p>\n\u003cp>“Regulating, especially regulating technology, is generally thought of as an attempt to articulate what companies should not do,” Susser said. “We also want to articulate a positive notion of what sort of world we want technology to be helping us build — and I think that will need to [hashed] out more specifically, but I’m happy to see it in there.”\u003c/p>\n\u003cp>Next steps include a \u003ca href=\"http://europa.eu/rapid/press-release_IP-19-1893_en.htm\" target=\"_blank\" rel=\"noopener\">pilot program\u003c/a> to develop draft rules to roll out this summer. Whether the Europeans inspire U.S. politicians and regulators to follow suit is unclear. Americans have been singularly slow to consider a wide range of regulation issues around technology. Facebook CEO Mark Zuckerberg has repeatedly apologized to federal lawmakers for various failings of the social media giant, but there are no laws to force change from his company and others in Silicon Valley.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Meanwhile, one 14-year-old committed suicide in Britain inspired by what she saw online, and UK regulators \u003ca href=\"https://www.reuters.com/article/us-britain-tech-regulation/britain-plans-social-media-regulation-to-battle-harmful-content-idUSKCN1RJ0QP\" target=\"_blank\" rel=\"noopener\">proposed new laws\u003c/a> to slap penalties on social media companies and technology firms if they fail to protect users from harmful content.\u003c/p>\n\u003cp>Experts say American companies driving much of the world’s AI won’t be able to ignore what happens in Europe.\u003c/p>\n\u003cp>Experts also say no regulation is not an option we want to accept. Private industry \u003ca href=\"https://www.kqed.org/news/11738391/tech-giants-initiatives-to-address-ai-ethics-concerns-under-scrutiny\" target=\"_blank\" rel=\"noopener\">has encountered blowback\u003c/a> over its attempts at self-regulation. As \u003ca href=\"https://mila.quebec/en/yoshua-bengio/\" target=\"_blank\" rel=\"noopener\">Yoshua Bengio\u003c/a>, a computer scientist and winner of the 2018 Turing Award for his work on deep learning, told the journal \u003ca href=\"https://www.nature.com/articles/d41586-019-00505-2\" target=\"_blank\" rel=\"noopener\">Nature\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Self-regulation is not going to work. Do you think that voluntary taxation works? It doesn’t. Companies that follow ethical guidelines would be disadvantaged with respect to the companies that do not. It’s like driving. Whether it’s on the left or the right side, everybody needs to drive in the same way; otherwise, we’re in trouble.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The European Commission isn’t rolling out any laws governing artificial intelligence right away, but it looks likely it will eventually. \u003c/p>\n\u003cp>“As is the case with all technologies, AI raises a number of concerns that need to be tackled. If we are not vigilant, the use of AI may lead to undesirable outcomes — intended or not,” wrote \u003ca href=\"https://ec.europa.eu/digital-single-market/en/pekka-ala-pietila\">Pekka Ala-Pietilä\u003c/a>, the chair of the EU’s High-Level Expert Group on Artificial Intelligence, in a recent \u003ca href=\"https://ec.europa.eu/digital-single-market/en/blogposts/towards-trustworthy-ai-ethics-competitiveness-go-hand-hand\" target=\"_blank\" rel=\"noopener\">statement\u003c/a> on the European Commission website.\u003c/p>\n\u003cp>The group collected ideas from 50-plus experts and \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/draft-ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">issued a report\u003c/a> last December. This week, after receiving more than 500 comments in response, the group issued \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">ethics guidelines\u003c/a> for trustworthy artificial intelligence. Here are the “key requirements” for assessing AI:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Human agency and oversight:\u003c/strong> AI systems should enable equitable societies by supporting human agency and fundamental rights, and not decrease, limit or misguide human autonomy.\u003c/li>\n\u003cli>\u003cstrong>Robustness and safety:\u003c/strong> Trustworthy AI requires algorithms to be secure, reliable and robust enough to deal with errors or inconsistencies during all life cycle phases of AI systems.\u003c/li>\n\u003cli>\u003cstrong>Privacy and data governance:\u003c/strong> Citizens should have full control over their own data, while data concerning them will not be used to harm or discriminate against them.\u003c/li>\n\u003cli>\u003cstrong>Transparency:\u003c/strong> The traceability of AI systems should be ensured.\u003c/li>\n\u003cli>\u003cstrong>Diversity, non-discrimination and fairness:\u003c/strong> AI systems should consider the whole range of human abilities, skills and requirements, and ensure accessibility.\u003c/li>\n\u003cli>\u003cstrong>Societal and environmental well-being:\u003c/strong> AI systems should be used to enhance positive social change and enhance sustainability and ecological responsibility.\u003c/li>\n\u003cli>\u003cstrong>Accountability:\u003c/strong> Mechanisms should be put in place to ensure responsibility and accountability for AI systems and their outcomes.\u003c/li>\n\u003c/ul>\n\u003cp>“One thing that jumped out at me was the sixth principle, which is societal and environmental well-being,” said assistant professor \u003ca href=\"http://www.danielsusser.info\" target=\"_blank\" rel=\"noopener\">Daniel Susser\u003c/a>, who specializes in technology and ethics at Penn State. He’s excited that Europeans are starting to ask the tough questions about what we want companies like Google and Amazon to be responsible for as they dream up potential futures for us.\u003c/p>\n\u003cp>“Regulating, especially regulating technology, is generally thought of as an attempt to articulate what companies should not do,” Susser said. “We also want to articulate a positive notion of what sort of world we want technology to be helping us build — and I think that will need to [hashed] out more specifically, but I’m happy to see it in there.”\u003c/p>\n\u003cp>Next steps include a \u003ca href=\"http://europa.eu/rapid/press-release_IP-19-1893_en.htm\" target=\"_blank\" rel=\"noopener\">pilot program\u003c/a> to develop draft rules to roll out this summer. Whether the Europeans inspire U.S. politicians and regulators to follow suit is unclear. Americans have been singularly slow to consider a wide range of regulation issues around technology. Facebook CEO Mark Zuckerberg has repeatedly apologized to federal lawmakers for various failings of the social media giant, but there are no laws to force change from his company and others in Silicon Valley.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Meanwhile, one 14-year-old committed suicide in Britain inspired by what she saw online, and UK regulators \u003ca href=\"https://www.reuters.com/article/us-britain-tech-regulation/britain-plans-social-media-regulation-to-battle-harmful-content-idUSKCN1RJ0QP\" target=\"_blank\" rel=\"noopener\">proposed new laws\u003c/a> to slap penalties on social media companies and technology firms if they fail to protect users from harmful content.\u003c/p>\n\u003cp>Experts say American companies driving much of the world’s AI won’t be able to ignore what happens in Europe.\u003c/p>\n\u003cp>Experts also say no regulation is not an option we want to accept. Private industry \u003ca href=\"https://www.kqed.org/news/11738391/tech-giants-initiatives-to-address-ai-ethics-concerns-under-scrutiny\" target=\"_blank\" rel=\"noopener\">has encountered blowback\u003c/a> over its attempts at self-regulation. As \u003ca href=\"https://mila.quebec/en/yoshua-bengio/\" target=\"_blank\" rel=\"noopener\">Yoshua Bengio\u003c/a>, a computer scientist and winner of the 2018 Turing Award for his work on deep learning, told the journal \u003ca href=\"https://www.nature.com/articles/d41586-019-00505-2\" target=\"_blank\" rel=\"noopener\">Nature\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Self-regulation is not going to work. Do you think that voluntary taxation works? It doesn’t. Companies that follow ethical guidelines would be disadvantaged with respect to the companies that do not. It’s like driving. Whether it’s on the left or the right side, everybody needs to drive in the same way; otherwise, we’re in trouble.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"disqusTitle": "Tech Giants' Initiatives to Address AI Ethics Concerns Under Scrutiny",
"title": "Tech Giants' Initiatives to Address AI Ethics Concerns Under Scrutiny",
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"content": "\u003cp>The biggest tech companies want you to know that they're taking special care to ensure that their use of artificial intelligence to sift through mountains of data, analyze faces or build virtual assistants doesn't spill over to the dark side.\u003c/p>\n\u003cp>But their efforts to assuage concerns that their machines may be used for nefarious ends have not been universally embraced. Some skeptics see it as mere window dressing by corporations more interested in profit than what's in society's best interests.\u003c/p>\n\u003cp>\"Ethical AI\" has become a new corporate buzz phrase, slapped on internal review committees, fancy job titles, research projects and philanthropic initiatives.\u003c/p>\n\u003cp>The moves are meant to address concerns over racial and gender bias emerging in facial recognition and other AI systems, as well as address anxieties about job losses to the technology and its use by law enforcement and the military.\u003c/p>\n\u003cp>But how much substance lies behind the increasingly public ethics campaigns? And who gets to decide which technological pursuits do no harm?\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Google was hit with both questions when it formed a new board of outside advisers in late March to help guide how it uses AI in products. But instead of winning over potential critics, it sparked internal rancor.\u003c/p>\n\u003cp>A little more than a week later, Google bowed to pressure from the backlash and dissolved the council.\u003c/p>\n\u003cp>The outside board fell apart in stages. One of the board's eight inaugural members quit within days and another quickly became the target of protests from Google employees who said her conservative views don't align with the company's professed values.\u003c/p>\n\u003cp>As thousands of employees called for the removal of Heritage Foundation President Kay Coles James, Google \u003ca href=\"https://www.forbes.com/sites/jilliandonfro/2019/04/04/google-cancels-its-ai-ethics-board-less-than-two-weeks-after-launch-in-the-wake-of-employee-protest/#1f0aeb396e28\" rel=\"noopener\" target=\"_blank\">disbanded the board\u003c/a> last week.\u003c/p>\n\u003cp>Employees said James has made past comments that were anti-trans and anti-immigrant and should not be on an ethics panel. The Heritage Foundation did not respond to a request for comment.\u003c/p>\n\u003cp>[pullquote citation='Ben Wagner, AI researcher'] \"It's basically an attempt to pretend like you're doing ethical things and using ethics as a tool to reach an end, like avoiding regulation.\" [/pullquote]\u003c/p>\n\u003cp>\"It's become clear that in the current environment, (the council) can't function as we wanted,\" the company said in a statement. That environment is one of increasing concern that the corporate AI ethics campaigns lack teeth.\u003c/p>\n\u003cp>\"I think (Google's decision) reflects a broader public understanding that ethics involves more than just creating an ethics board without an institutional framework to provide for accountability,\" AI researcher Ben Wagner said.\u003c/p>\n\u003cp>Google's original initiative fell into a tech industry trend that Wagner calls \"ethics-washing,\" which he describes as a superficial effort that's mostly a show for the public or lawmakers.\u003c/p>\n\u003cp>\"It's basically an attempt to pretend like you're doing ethical things and using ethics as a tool to reach an end, like avoiding regulation,\" said Wagner, an assistant professor at the Vienna University of Economics and Business. \"It's a new form of self-regulation without calling it that by name.\"\u003c/p>\n\u003cp>Big companies have made an increasingly visible effort to discuss their AI efforts in recent years.\u003c/p>\n\u003cp>Microsoft, which often tries to position itself as an industry leader on ethics and privacy issues, published its principles around developing AI, released a short book that discussed the societal implications of the technology and has called for some government regulation of AI technologies.\u003c/p>\n\u003cp>The company's president even met with Pope Francis earlier this year to discuss industry ethics. Amazon recently announced it is helping fund federal research into \"algorithmic fairness,\" and Salesforce employs an \"architect\" for ethical AI practice, as well as a \"chief ethical and human use\" officer. It's hard to find a brand-name tech firm without similar initiatives.\u003c/p>\n\u003cp>It's a good thing that companies are studying the issue and seeking perspectives on industry ethics, said Oren Etzioni, CEO of the Allen Institute for Artificial Intelligence, a research organization.[aside tag='technology, AI' label='The Future of Tech']\u003c/p>\n\u003cp>But ultimately, he said, a company's CEO is tasked with deciding what suggestions on AI ethics to incorporate in business decisions.\u003c/p>\n\u003cp>\"I think overall it's a positive step rather than a fig leaf,\" he said. \"That said, the proof is in successful implementation. I think the jury is still out on that.\"\u003c/p>\n\u003cp>The impact artificial intelligence can have on society has never been more clear, Etzioni said, and companies are reacting to studies about the power of recommendation algorithms and gender bias in AI.\u003c/p>\n\u003cp>But as Google's attempt shows, discussing the issues in the public eye also invites public scrutiny.\u003c/p>\n\u003cp>Google employees have had more success than other tech workers at demanding change at their company.\u003c/p>\n\u003cp>The internet search behemoth dropped a contract with the Pentagon after employees pushed back on the ethical implications of using the company's AI technology to analyze drone video.\u003c/p>\n\u003cp>And after more than 2,400 Google employees signed a petition calling for James to be taken off the board, Google scrapped the board altogether.\u003c/p>\n\u003cp>Google had also faced dissent from its chosen councilmembers. Alessandro Acquisti, a professor at Carnegie Mellon University, \u003ca href=\"https://twitter.com/ssnstudy/status/1112099099124350976\" rel=\"noopener\" target=\"_blank\">announced on Twitter\u003c/a> he was declining the invitation.\u003c/p>\n\u003cp>https://twitter.com/ssnstudy/status/1112099054551515138\u003c/p>\n\u003cp>He wrote that he is devoted to grappling fairness and inclusion in AI, but this was not the \"the right forum for me to engage in this important work.\" He declined to comment further.\u003c/p>\n\u003cp>One expert who had committed to staying on the council is Joanna Bryson, associate professor in computing at the University of Bath.\u003c/p>\n\u003cp>A self-described liberal, she said before the dissolution that it makes sense to have political diversity on the panel, and she didn't agree with those who think it's just for show.\u003c/p>\n\u003cp>\"I just don't think Google is that stupid,\" Bryson said. \"I don't think they're there just to have a poster on a wall.\"\u003c/p>\n\u003cp>She said, however, that companies like Google and Microsoft do have a real concern about liability — meaning they want to make sure they show themselves, and the public, that they've tried their best to build products the right way before releasing them.\u003c/p>\n\u003cp>\"It's not just the right thing to do, it's the thing they need to do,\" she said. Bryson said she was hopeful Google actually wanted to brainstorm hard problems and should find another way to do so after the council dissolved.\u003c/p>\n\u003cp>It's unclear what Google will do next. The company said its \"going back to the drawing board\" and would find other ways of getting outside opinions.[pullquote align='left' citation='Joanna Bryson, University of Bath associate professor'] \"It's not just the right thing to do, it's the thing they need to do.\" [/pullquote]\u003c/p>\n\u003cp>Wagner said now would be the time for Google to set up ethics principles that include commitments they must stick to, external oversight and other checkpoints to hold them accountable.\u003c/p>\n\u003cp>Even if companies keep setting up external boards to oversee AI responsibility, government regulation will still be needed, said Liz O'Sullivan, a tech worker who left AI company Clarifai over the company's work in the Pentagon's Project Maven — the same project that Google dropped after its employees protested.\u003c/p>\n\u003cp>O'Sullivan is wary of boards that can make suggestions that companies are under no legal obligation to stick to.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\"Every company of that size that states they're interested in having some sort of oversight that has no ability or authority to restrict or restrain company behavior seems like they're doing it for the press of it all,\" she said.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The biggest tech companies want you to know that they're taking special care to ensure that their use of artificial intelligence to sift through mountains of data, analyze faces or build virtual assistants doesn't spill over to the dark side.\u003c/p>\n\u003cp>But their efforts to assuage concerns that their machines may be used for nefarious ends have not been universally embraced. Some skeptics see it as mere window dressing by corporations more interested in profit than what's in society's best interests.\u003c/p>\n\u003cp>\"Ethical AI\" has become a new corporate buzz phrase, slapped on internal review committees, fancy job titles, research projects and philanthropic initiatives.\u003c/p>\n\u003cp>The moves are meant to address concerns over racial and gender bias emerging in facial recognition and other AI systems, as well as address anxieties about job losses to the technology and its use by law enforcement and the military.\u003c/p>\n\u003cp>But how much substance lies behind the increasingly public ethics campaigns? And who gets to decide which technological pursuits do no harm?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Google was hit with both questions when it formed a new board of outside advisers in late March to help guide how it uses AI in products. But instead of winning over potential critics, it sparked internal rancor.\u003c/p>\n\u003cp>A little more than a week later, Google bowed to pressure from the backlash and dissolved the council.\u003c/p>\n\u003cp>The outside board fell apart in stages. One of the board's eight inaugural members quit within days and another quickly became the target of protests from Google employees who said her conservative views don't align with the company's professed values.\u003c/p>\n\u003cp>As thousands of employees called for the removal of Heritage Foundation President Kay Coles James, Google \u003ca href=\"https://www.forbes.com/sites/jilliandonfro/2019/04/04/google-cancels-its-ai-ethics-board-less-than-two-weeks-after-launch-in-the-wake-of-employee-protest/#1f0aeb396e28\" rel=\"noopener\" target=\"_blank\">disbanded the board\u003c/a> last week.\u003c/p>\n\u003cp>Employees said James has made past comments that were anti-trans and anti-immigrant and should not be on an ethics panel. The Heritage Foundation did not respond to a request for comment.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"It's become clear that in the current environment, (the council) can't function as we wanted,\" the company said in a statement. That environment is one of increasing concern that the corporate AI ethics campaigns lack teeth.\u003c/p>\n\u003cp>\"I think (Google's decision) reflects a broader public understanding that ethics involves more than just creating an ethics board without an institutional framework to provide for accountability,\" AI researcher Ben Wagner said.\u003c/p>\n\u003cp>Google's original initiative fell into a tech industry trend that Wagner calls \"ethics-washing,\" which he describes as a superficial effort that's mostly a show for the public or lawmakers.\u003c/p>\n\u003cp>\"It's basically an attempt to pretend like you're doing ethical things and using ethics as a tool to reach an end, like avoiding regulation,\" said Wagner, an assistant professor at the Vienna University of Economics and Business. \"It's a new form of self-regulation without calling it that by name.\"\u003c/p>\n\u003cp>Big companies have made an increasingly visible effort to discuss their AI efforts in recent years.\u003c/p>\n\u003cp>Microsoft, which often tries to position itself as an industry leader on ethics and privacy issues, published its principles around developing AI, released a short book that discussed the societal implications of the technology and has called for some government regulation of AI technologies.\u003c/p>\n\u003cp>The company's president even met with Pope Francis earlier this year to discuss industry ethics. Amazon recently announced it is helping fund federal research into \"algorithmic fairness,\" and Salesforce employs an \"architect\" for ethical AI practice, as well as a \"chief ethical and human use\" officer. It's hard to find a brand-name tech firm without similar initiatives.\u003c/p>\n\u003cp>It's a good thing that companies are studying the issue and seeking perspectives on industry ethics, said Oren Etzioni, CEO of the Allen Institute for Artificial Intelligence, a research organization.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But ultimately, he said, a company's CEO is tasked with deciding what suggestions on AI ethics to incorporate in business decisions.\u003c/p>\n\u003cp>\"I think overall it's a positive step rather than a fig leaf,\" he said. \"That said, the proof is in successful implementation. I think the jury is still out on that.\"\u003c/p>\n\u003cp>The impact artificial intelligence can have on society has never been more clear, Etzioni said, and companies are reacting to studies about the power of recommendation algorithms and gender bias in AI.\u003c/p>\n\u003cp>But as Google's attempt shows, discussing the issues in the public eye also invites public scrutiny.\u003c/p>\n\u003cp>Google employees have had more success than other tech workers at demanding change at their company.\u003c/p>\n\u003cp>The internet search behemoth dropped a contract with the Pentagon after employees pushed back on the ethical implications of using the company's AI technology to analyze drone video.\u003c/p>\n\u003cp>And after more than 2,400 Google employees signed a petition calling for James to be taken off the board, Google scrapped the board altogether.\u003c/p>\n\u003cp>Google had also faced dissent from its chosen councilmembers. Alessandro Acquisti, a professor at Carnegie Mellon University, \u003ca href=\"https://twitter.com/ssnstudy/status/1112099099124350976\" rel=\"noopener\" target=\"_blank\">announced on Twitter\u003c/a> he was declining the invitation.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>He wrote that he is devoted to grappling fairness and inclusion in AI, but this was not the \"the right forum for me to engage in this important work.\" He declined to comment further.\u003c/p>\n\u003cp>One expert who had committed to staying on the council is Joanna Bryson, associate professor in computing at the University of Bath.\u003c/p>\n\u003cp>A self-described liberal, she said before the dissolution that it makes sense to have political diversity on the panel, and she didn't agree with those who think it's just for show.\u003c/p>\n\u003cp>\"I just don't think Google is that stupid,\" Bryson said. \"I don't think they're there just to have a poster on a wall.\"\u003c/p>\n\u003cp>She said, however, that companies like Google and Microsoft do have a real concern about liability — meaning they want to make sure they show themselves, and the public, that they've tried their best to build products the right way before releasing them.\u003c/p>\n\u003cp>\"It's not just the right thing to do, it's the thing they need to do,\" she said. Bryson said she was hopeful Google actually wanted to brainstorm hard problems and should find another way to do so after the council dissolved.\u003c/p>\n\u003cp>It's unclear what Google will do next. The company said its \"going back to the drawing board\" and would find other ways of getting outside opinions.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Wagner said now would be the time for Google to set up ethics principles that include commitments they must stick to, external oversight and other checkpoints to hold them accountable.\u003c/p>\n\u003cp>Even if companies keep setting up external boards to oversee AI responsibility, government regulation will still be needed, said Liz O'Sullivan, a tech worker who left AI company Clarifai over the company's work in the Pentagon's Project Maven — the same project that Google dropped after its employees protested.\u003c/p>\n\u003cp>O'Sullivan is wary of boards that can make suggestions that companies are under no legal obligation to stick to.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "Microsoft Says Russian Operation Targeted U.S. Conservative Groups as Midterms Loom",
"title": "Microsoft Says Russian Operation Targeted U.S. Conservative Groups as Midterms Loom",
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"content": "\u003cp>A familiar cyberattack suspect linked with the Russian intelligence service has resurfaced in the months leading up to the U.S. midterm elections, according to Microsoft. \u003c/p>\n\u003cp>The tech giant \u003ca href=\"https://blogs.microsoft.com/on-the-issues/2018/08/20/we-are-taking-new-steps-against-broadening-threats-to-democracy/\">announced overnight\u003c/a> that last week it executed a court order to disrupt six fraudulent websites set up by a hacker group known by many names — most often APT28, but also \u003ca href=\"https://www.npr.org/sections/thetwo-way/2018/03/01/589787931/russias-fancy-bear-reportedly-hacks-german-government-networks\">Fancy Bear\u003c/a> or Strontium, among others.\u003c/p>\n\u003cp>The unit has been associated with the \u003ca href=\"https://www.npr.org/2018/07/20/630921415/what-is-the-gru-and-what-role-does-it-play-in-russias-cyber-and-military-operati\">Russian spy agency GRU\u003c/a> and blamed for a raft of \u003ca href=\"https://www.npr.org/sections/thetwo-way/2016/09/13/493776953/russian-hackers-breached-athletes-data-world-anti-doping-agency-says\">high-profile hacks\u003c/a> across the world in recent years — including \u003ca href=\"https://www.npr.org/2016/06/14/482029912/russian-hackers-penetrate-democratic-national-committee-steal-trump-research\">the breaches\u003c/a> of the Democratic National Committee's network during the 2016 presidential election.\u003c/p>\n\u003cp>In this case, Microsoft says the group established a half-dozen domains meant to be confused with two conservative groups, the U.S. Senate and even Microsoft's own suite of products. Two of those targets, the nonprofit \u003ca href=\"http://www.iri.org/\">International Republican Institute\u003c/a> and the \u003ca href=\"https://www.hudson.org/\">Hudson Institute\u003c/a> research center, \u003ca href=\"http://www.iri.org/resource/russia-adds-international-republican-institute-growing-list-%E2%80%9Cundesirable-organizations%E2%80%9D\">have \u003c/a>criticized \u003ca href=\"https://www.hudson.org/policycenters/31-kleptocracy-initiative\">the Kremlin\u003c/a>.\u003c/p>\n\u003cp>Microsoft says the International Republican Institute and the Hudson Institute were targeted with my-iri.org and hudsonorg-my-sharepoint.com, and that three domains — senate.group, adfs-senate.services and adfs-senate.email — mimicked the Senate. Microsoft itself appears to have been the focus of office365-onedrive.com.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Microsoft notes that it has \"no evidence\" to indicate the domains were used in any successful attacks, or to conclusively determine their ultimate object. \u003c/p>\n\u003cp>\"In this particular instance we believe we were able to act quickly enough that these specific sites were not used successfully,\" Brad Smith, Microsoft's president and chief legal officer, \u003ca href=\"https://www.npr.org/2018/08/21/640493486/microsoft-says-it-thwarted-attack-by-russian-hackers\">tells NPR\u003c/a>. He adds that the latest activity \"clearly suggests\" that the hacker group is focusing on conservative organizations.\u003c/p>\n\u003cp>\u003ca href=\"https://twitter.com/lizzadwoskin\">Elizabeth Dwoskin\u003c/a> of \u003cem>The Washington Post\u003c/em> explains why the starkly similar domain names are significant — and why Microsoft has a vested interest in shutting them down.\u003c/p>\n\u003cp>\"Remember, Microsoft is managing one of the largest corporate email programs in the world,\" she \u003ca href=\"https://www.npr.org/2018/08/21/640437972/russian-hackers-targeted-u-s-political-groups-microsoft-says\">tells NPR\u003c/a>. \"When you open up your email and you click on a link — you think it's an email from a trusted person, and then you're taken to a website that is loaded up with malware and it's going to take your credentials.\"\u003c/p>\n\u003cp>The hackers sent emails to board members or think tank employees that notified them of a problem with their email account and directed them to bogus websites, according to Smith. \u003c/p>\n\u003cp>\"When they get to this site they see, typically, a page that looks just like a page of their employer, where they work, they're asked to enter their password and then their credentials are harvested, so to speak,\" he says.\u003c/p>\n\u003cp>Microsoft says that \"these domains show a broadening of entities targeted by Strontium's activities\" — and adds that the attacks are neither the first nor likely to be the last to be launched by the hacking group. The company says that in just the past two years, it has shut down 84 such fake websites.\u003c/p>\n\u003cp>\"Despite last week's steps, we are concerned by the continued activity targeting these and other sites and directed toward elected officials, politicians, political groups and think tanks across the political spectrum in the United States,\" Microsoft says. \"Taken together, this pattern mirrors the type of activity we saw prior to the 2016 election in the United States and the \u003ca href=\"https://www.npr.org/2017/05/07/527250347/the-u-s-alt-right-takes-a-role-in-the-french-election\">2017 election in France\u003c/a>.\"\u003c/p>\n\u003cp>That's a sentiment echoed by one of the most recent apparent targets, the IRI, which is \u003ca href=\"http://www.iri.org/who-we-are/bod/us-senator-dan-sullivan\">chaired by\u003c/a> sitting U.S. Sen. Dan Sullivan, R-Alaska.\u003c/p>\n\u003cp>\"This apparent spear-phishing attempt against the International Republican Institute and other organizations is consistent with the campaign of meddling that the Kremlin has waged against organizations that support democracy and human rights,\" the \u003ca href=\"http://www.iri.org/who-we-are/bod/daniel-twining\">group's president\u003c/a>, Daniel Twining, \u003ca href=\"https://www.washingtonpost.com/business/economy/microsoft-says-it-has-found-a-russian-operation-targeting-us-political-institutions/2018/08/20/52273e14-a4d2-11e8-97ce-cc9042272f07_story.html?noredirect=on&utm_term=.b6290c31e08c\">tells The Washington Post\u003c/a>. \"It is clearly designed to sow confusion, conflict and fear among those who criticize Mr. Putin's authoritarian regime.\"\u003c/p>\n\u003cp>The Kremlin has denied the allegations, according to \u003ca href=\"http://www.interfax.com/news.asp\">the Russian news agency Interfax\u003c/a>. It cites an unnamed diplomatic source who reportedly dismissed the claims as Microsoft simply \"playing political games\": \"The elections have not happened yet,\" the diplomat says, \"but there are already allegations.\"\u003c/p>\n\u003cp>The U.S. intelligence community has concluded that Russian interference in the 2016 election was aimed at boosting Donald Trump's bid for the presidency. Just last month the Justice Department \u003ca href=\"https://www.npr.org/2018/07/13/628773789/deputy-attorney-general-rod-rosenstein-unveils-new-hacking-charges-in-dnc-case\">charged 12 Russian intelligence officers\u003c/a>, members of the GRU, with leveling a massive cyberattack against Democratic Party targets during the 2016 campaign, including the hack of the DNC's network.\u003c/p>\n\u003cp>President Trump, for his part, has offered shifting accounts of how he views the Russian activity, at times downplaying these cyberattacks and \u003ca href=\"https://www.npr.org/2018/07/18/630123093/trump-again-contradicts-intelligence-officials-says-russia-not-targeting-u-s\">the prospect of their recurrence\u003c/a>, while at others pledging to \u003ca href=\"https://www.npr.org/2018/03/15/593895383/us-imposes-new-sanctions-on-russia-over-election-interference-cyberattacks\">\"counteract it very strongly.\"\u003c/a> Occasionally those shifts have come within \u003ca href=\"https://www.npr.org/2018/07/17/629764949/ryan-vladimir-putin-does-not-share-our-interests\">a matter of hours\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"https://www.npr.org/2018/08/02/634682228/this-is-not-fine-new-evidence-of-russian-interference-meets-inaction-frustration\">Lawmakers\u003c/a> and members of \u003ca href=\"https://www.npr.org/2018/08/02/634960518/stung-by-criticism-trump-administration-emphasizes-election-security-response\">Trump's own administration\u003c/a>, however, have offered more concrete assessments.\u003c/p>\n\u003cp>\"We are not yet seeing the kind of electoral interference in specific states and voter databases that we experienced in 2016,\" Director of National Intelligence Dan Coats \u003ca href=\"https://www.npr.org/2018/07/20/630588925/week-of-trump-reversals-puts-2018-election-security-in-the-spotlight\">said last month\u003c/a>. \"However, we fully realize that we are just one click of the keyboard away from a similar situation repeating itself.\"\u003c/p>\n\u003ch2>Microsoft's 'Interesting Business Play'\u003c/h2>\n\u003cp>As for Microsoft, the company announced new initiatives and new partnerships to prevent the kinds of attacks seen in 2016 from resurfacing. \u003c/p>\n\u003cp>The company used its blog post announcing last week's court-ordered maneuver to introduce a new program called AccountGuard, which it says will provide \"cybersecurity protection at no extra cost to all candidates and campaign offices at the federal, state and local level, as well as think tanks and political organizations we now believe are under attack.\"\u003c/p>\n\u003cp>In an interview with KQED, \u003cem>The Washington Post's\u003c/em> Dwoskin noted a contrast with Microsoft's counterparts in Silicon Valley.\u003c/p>\n\u003cp>\"It's kind of an interesting business play,\" she says. \"[These new free cybersecurity protection services], made me think about Google and Gmail and how you haven't heard this kind of thing from Google, whose employees, we know, were protesting government contracts not too long ago. Ever since Microsoft's huge antitrust case in the '90s, they've tried to have a closer relationship with government than their Silicon Valley counterparts.\"\u003c/p>\n\u003cp>Microsoft's Smith says Russian cyberattacks in 2016 \"have been even broader than we first thought. That's across the tech sector, that's across this country.\" \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\"And if you're going to stand up successfully and defend a democracy against these kinds of foreign attacks, we need to bring people together. And we can only bring people together if everyone is in the know about what's going on.\" \u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2018 NPR. To see more, visit http://www.npr.org/.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Microsoft+Says+Russian+Operation+Targeted+U.S.+Conservative+Groups+As+Midterms+Loom&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n",
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"excerpt": "Six phony websites were created by hackers linked with Russian intelligence and blamed for 2016 election interference, the company says. They allegedly targeted the Senate and two think tanks.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A familiar cyberattack suspect linked with the Russian intelligence service has resurfaced in the months leading up to the U.S. midterm elections, according to Microsoft. \u003c/p>\n\u003cp>The tech giant \u003ca href=\"https://blogs.microsoft.com/on-the-issues/2018/08/20/we-are-taking-new-steps-against-broadening-threats-to-democracy/\">announced overnight\u003c/a> that last week it executed a court order to disrupt six fraudulent websites set up by a hacker group known by many names — most often APT28, but also \u003ca href=\"https://www.npr.org/sections/thetwo-way/2018/03/01/589787931/russias-fancy-bear-reportedly-hacks-german-government-networks\">Fancy Bear\u003c/a> or Strontium, among others.\u003c/p>\n\u003cp>The unit has been associated with the \u003ca href=\"https://www.npr.org/2018/07/20/630921415/what-is-the-gru-and-what-role-does-it-play-in-russias-cyber-and-military-operati\">Russian spy agency GRU\u003c/a> and blamed for a raft of \u003ca href=\"https://www.npr.org/sections/thetwo-way/2016/09/13/493776953/russian-hackers-breached-athletes-data-world-anti-doping-agency-says\">high-profile hacks\u003c/a> across the world in recent years — including \u003ca href=\"https://www.npr.org/2016/06/14/482029912/russian-hackers-penetrate-democratic-national-committee-steal-trump-research\">the breaches\u003c/a> of the Democratic National Committee's network during the 2016 presidential election.\u003c/p>\n\u003cp>In this case, Microsoft says the group established a half-dozen domains meant to be confused with two conservative groups, the U.S. Senate and even Microsoft's own suite of products. Two of those targets, the nonprofit \u003ca href=\"http://www.iri.org/\">International Republican Institute\u003c/a> and the \u003ca href=\"https://www.hudson.org/\">Hudson Institute\u003c/a> research center, \u003ca href=\"http://www.iri.org/resource/russia-adds-international-republican-institute-growing-list-%E2%80%9Cundesirable-organizations%E2%80%9D\">have \u003c/a>criticized \u003ca href=\"https://www.hudson.org/policycenters/31-kleptocracy-initiative\">the Kremlin\u003c/a>.\u003c/p>\n\u003cp>Microsoft says the International Republican Institute and the Hudson Institute were targeted with my-iri.org and hudsonorg-my-sharepoint.com, and that three domains — senate.group, adfs-senate.services and adfs-senate.email — mimicked the Senate. Microsoft itself appears to have been the focus of office365-onedrive.com.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Microsoft notes that it has \"no evidence\" to indicate the domains were used in any successful attacks, or to conclusively determine their ultimate object. \u003c/p>\n\u003cp>\"In this particular instance we believe we were able to act quickly enough that these specific sites were not used successfully,\" Brad Smith, Microsoft's president and chief legal officer, \u003ca href=\"https://www.npr.org/2018/08/21/640493486/microsoft-says-it-thwarted-attack-by-russian-hackers\">tells NPR\u003c/a>. He adds that the latest activity \"clearly suggests\" that the hacker group is focusing on conservative organizations.\u003c/p>\n\u003cp>\u003ca href=\"https://twitter.com/lizzadwoskin\">Elizabeth Dwoskin\u003c/a> of \u003cem>The Washington Post\u003c/em> explains why the starkly similar domain names are significant — and why Microsoft has a vested interest in shutting them down.\u003c/p>\n\u003cp>\"Remember, Microsoft is managing one of the largest corporate email programs in the world,\" she \u003ca href=\"https://www.npr.org/2018/08/21/640437972/russian-hackers-targeted-u-s-political-groups-microsoft-says\">tells NPR\u003c/a>. \"When you open up your email and you click on a link — you think it's an email from a trusted person, and then you're taken to a website that is loaded up with malware and it's going to take your credentials.\"\u003c/p>\n\u003cp>The hackers sent emails to board members or think tank employees that notified them of a problem with their email account and directed them to bogus websites, according to Smith. \u003c/p>\n\u003cp>\"When they get to this site they see, typically, a page that looks just like a page of their employer, where they work, they're asked to enter their password and then their credentials are harvested, so to speak,\" he says.\u003c/p>\n\u003cp>Microsoft says that \"these domains show a broadening of entities targeted by Strontium's activities\" — and adds that the attacks are neither the first nor likely to be the last to be launched by the hacking group. The company says that in just the past two years, it has shut down 84 such fake websites.\u003c/p>\n\u003cp>\"Despite last week's steps, we are concerned by the continued activity targeting these and other sites and directed toward elected officials, politicians, political groups and think tanks across the political spectrum in the United States,\" Microsoft says. \"Taken together, this pattern mirrors the type of activity we saw prior to the 2016 election in the United States and the \u003ca href=\"https://www.npr.org/2017/05/07/527250347/the-u-s-alt-right-takes-a-role-in-the-french-election\">2017 election in France\u003c/a>.\"\u003c/p>\n\u003cp>That's a sentiment echoed by one of the most recent apparent targets, the IRI, which is \u003ca href=\"http://www.iri.org/who-we-are/bod/us-senator-dan-sullivan\">chaired by\u003c/a> sitting U.S. Sen. Dan Sullivan, R-Alaska.\u003c/p>\n\u003cp>\"This apparent spear-phishing attempt against the International Republican Institute and other organizations is consistent with the campaign of meddling that the Kremlin has waged against organizations that support democracy and human rights,\" the \u003ca href=\"http://www.iri.org/who-we-are/bod/daniel-twining\">group's president\u003c/a>, Daniel Twining, \u003ca href=\"https://www.washingtonpost.com/business/economy/microsoft-says-it-has-found-a-russian-operation-targeting-us-political-institutions/2018/08/20/52273e14-a4d2-11e8-97ce-cc9042272f07_story.html?noredirect=on&utm_term=.b6290c31e08c\">tells The Washington Post\u003c/a>. \"It is clearly designed to sow confusion, conflict and fear among those who criticize Mr. Putin's authoritarian regime.\"\u003c/p>\n\u003cp>The Kremlin has denied the allegations, according to \u003ca href=\"http://www.interfax.com/news.asp\">the Russian news agency Interfax\u003c/a>. It cites an unnamed diplomatic source who reportedly dismissed the claims as Microsoft simply \"playing political games\": \"The elections have not happened yet,\" the diplomat says, \"but there are already allegations.\"\u003c/p>\n\u003cp>The U.S. intelligence community has concluded that Russian interference in the 2016 election was aimed at boosting Donald Trump's bid for the presidency. Just last month the Justice Department \u003ca href=\"https://www.npr.org/2018/07/13/628773789/deputy-attorney-general-rod-rosenstein-unveils-new-hacking-charges-in-dnc-case\">charged 12 Russian intelligence officers\u003c/a>, members of the GRU, with leveling a massive cyberattack against Democratic Party targets during the 2016 campaign, including the hack of the DNC's network.\u003c/p>\n\u003cp>President Trump, for his part, has offered shifting accounts of how he views the Russian activity, at times downplaying these cyberattacks and \u003ca href=\"https://www.npr.org/2018/07/18/630123093/trump-again-contradicts-intelligence-officials-says-russia-not-targeting-u-s\">the prospect of their recurrence\u003c/a>, while at others pledging to \u003ca href=\"https://www.npr.org/2018/03/15/593895383/us-imposes-new-sanctions-on-russia-over-election-interference-cyberattacks\">\"counteract it very strongly.\"\u003c/a> Occasionally those shifts have come within \u003ca href=\"https://www.npr.org/2018/07/17/629764949/ryan-vladimir-putin-does-not-share-our-interests\">a matter of hours\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"https://www.npr.org/2018/08/02/634682228/this-is-not-fine-new-evidence-of-russian-interference-meets-inaction-frustration\">Lawmakers\u003c/a> and members of \u003ca href=\"https://www.npr.org/2018/08/02/634960518/stung-by-criticism-trump-administration-emphasizes-election-security-response\">Trump's own administration\u003c/a>, however, have offered more concrete assessments.\u003c/p>\n\u003cp>\"We are not yet seeing the kind of electoral interference in specific states and voter databases that we experienced in 2016,\" Director of National Intelligence Dan Coats \u003ca href=\"https://www.npr.org/2018/07/20/630588925/week-of-trump-reversals-puts-2018-election-security-in-the-spotlight\">said last month\u003c/a>. \"However, we fully realize that we are just one click of the keyboard away from a similar situation repeating itself.\"\u003c/p>\n\u003ch2>Microsoft's 'Interesting Business Play'\u003c/h2>\n\u003cp>As for Microsoft, the company announced new initiatives and new partnerships to prevent the kinds of attacks seen in 2016 from resurfacing. \u003c/p>\n\u003cp>The company used its blog post announcing last week's court-ordered maneuver to introduce a new program called AccountGuard, which it says will provide \"cybersecurity protection at no extra cost to all candidates and campaign offices at the federal, state and local level, as well as think tanks and political organizations we now believe are under attack.\"\u003c/p>\n\u003cp>In an interview with KQED, \u003cem>The Washington Post's\u003c/em> Dwoskin noted a contrast with Microsoft's counterparts in Silicon Valley.\u003c/p>\n\u003cp>\"It's kind of an interesting business play,\" she says. \"[These new free cybersecurity protection services], made me think about Google and Gmail and how you haven't heard this kind of thing from Google, whose employees, we know, were protesting government contracts not too long ago. Ever since Microsoft's huge antitrust case in the '90s, they've tried to have a closer relationship with government than their Silicon Valley counterparts.\"\u003c/p>\n\u003cp>Microsoft's Smith says Russian cyberattacks in 2016 \"have been even broader than we first thought. That's across the tech sector, that's across this country.\" \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"And if you're going to stand up successfully and defend a democracy against these kinds of foreign attacks, we need to bring people together. And we can only bring people together if everyone is in the know about what's going on.\" \u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2018 NPR. To see more, visit http://www.npr.org/.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Microsoft+Says+Russian+Operation+Targeted+U.S.+Conservative+Groups+As+Midterms+Loom&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Microsoft Buys LinkedIn, Making Big Bet on Reinventing Workplace",
"title": "Microsoft Buys LinkedIn, Making Big Bet on Reinventing Workplace",
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"content": "\u003cp>Microsoft is making a massive bet on professional social networking: It has reached an agreement to buy LinkedIn for $26.2 billion, in what would be one of the largest tech industry deals in history.\u003c/p>\n\u003cp>Viewed one way, the deal is effectively a bet on a new kind of professional workplace, where Microsoft's Office 365 and other \"productivity and business processes\" \u003ca href=\"https://www.microsoft.com/en-us/dynamics/default.aspx\" target=\"_blank\">products\u003c/a> merge with the largest professional social network.\u003c/p>\n\u003cp>\"In essence, we can reinvent ways to make professionals more productive while at the same time reinventing selling, marketing and talent management business processes,\" Microsoft CEO Satya Nadella said in \u003ca href=\"http://news.microsoft.com/2016/06/13/satya-nadella-email-to-employees-on-acquisition-of-linkedin/#sm.00001itatf16fxcoizqnh35g1qhk8\" target=\"_blank\">a memo to employees\u003c/a>.\u003c/p>\n\u003cp>\"This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you're trying to complete,\" Nadella wrote.\u003c/p>\n\u003cp>LinkedIn CEO Jeff Weiner echoed that idea, saying the deal will help the company continue to \"connect professionals to make them more productive and successful.\" The company \u003ca href=\"https://press.linkedin.com/site-resources/news-releases/2016/microsoft-to-acquire-linkedin\" target=\"_blank\">says it has\u003c/a> more than 433 million subscribers and 105 million unique visiting members a month.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Microsoft has agreed to pay $196 per share to acquire the professional networking service, which adds up to $26.2 billion -- or to put it in terms runners will understand, roughly $1 billion for each mile of a marathon.\u003c/p>\n\u003cp>The companies say that both of their boards of directors have unanimously approved the deal, and that it's slated to close this year. LinkedIn will remain an independent brand, with Weiner as CEO.\u003c/p>\n\u003cp>\u003ca href=\"http://news.microsoft.com/2016/06/13/microsoft-to-acquire-linkedin/#sm.0009yz91j500fjq10uk1osjzsb0d9\">Microsoft says\u003c/a> it will finance the deal primarily by issuing new debt.\u003c/p>\n\u003cp>Microsoft's previous large acquisitions were a mixed bag of success. The company spent $8.5 billion to \u003ca href=\"https://news.microsoft.com/2011/05/10/microsoft-to-acquire-skype/#sm.0001of6xxcshvfbvuug21yt32ewhd\" target=\"_blank\">buy Skype\u003c/a> in 2011, which has become an integral part of its offerings. Microsoft's $7.2 billion acquisition of Nokia's phone assets has been \u003ca href=\"http://fortune.com/2015/07/08/was-microsoft-nokia-deal-a-disaster/\" target=\"_blank\">an expensive flop\u003c/a>. Both deals happened under previous CEO Steve Ballmer.\u003c/p>\n\u003cp>LinkedIn's most recent deal was \u003ca href=\"http://www.forbes.com/sites/jacobmorgan/2015/04/28/what-linkedins-acquisition-of-lynda-means-for-talent-management/#2e0bc83f70b7\" target=\"_blank\">an acquisition\u003c/a> of an online learning company, Lynda, for $1.5 billion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>NPR's Aarti Shahani contributed to this report.\u003c/em> Copyright 2016 NPR. To see more, visit http://www.npr.org/.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Microsoft is making a massive bet on professional social networking: It has reached an agreement to buy LinkedIn for $26.2 billion, in what would be one of the largest tech industry deals in history.\u003c/p>\n\u003cp>Viewed one way, the deal is effectively a bet on a new kind of professional workplace, where Microsoft's Office 365 and other \"productivity and business processes\" \u003ca href=\"https://www.microsoft.com/en-us/dynamics/default.aspx\" target=\"_blank\">products\u003c/a> merge with the largest professional social network.\u003c/p>\n\u003cp>\"In essence, we can reinvent ways to make professionals more productive while at the same time reinventing selling, marketing and talent management business processes,\" Microsoft CEO Satya Nadella said in \u003ca href=\"http://news.microsoft.com/2016/06/13/satya-nadella-email-to-employees-on-acquisition-of-linkedin/#sm.00001itatf16fxcoizqnh35g1qhk8\" target=\"_blank\">a memo to employees\u003c/a>.\u003c/p>\n\u003cp>\"This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you're trying to complete,\" Nadella wrote.\u003c/p>\n\u003cp>LinkedIn CEO Jeff Weiner echoed that idea, saying the deal will help the company continue to \"connect professionals to make them more productive and successful.\" The company \u003ca href=\"https://press.linkedin.com/site-resources/news-releases/2016/microsoft-to-acquire-linkedin\" target=\"_blank\">says it has\u003c/a> more than 433 million subscribers and 105 million unique visiting members a month.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Microsoft has agreed to pay $196 per share to acquire the professional networking service, which adds up to $26.2 billion -- or to put it in terms runners will understand, roughly $1 billion for each mile of a marathon.\u003c/p>\n\u003cp>The companies say that both of their boards of directors have unanimously approved the deal, and that it's slated to close this year. LinkedIn will remain an independent brand, with Weiner as CEO.\u003c/p>\n\u003cp>\u003ca href=\"http://news.microsoft.com/2016/06/13/microsoft-to-acquire-linkedin/#sm.0009yz91j500fjq10uk1osjzsb0d9\">Microsoft says\u003c/a> it will finance the deal primarily by issuing new debt.\u003c/p>\n\u003cp>Microsoft's previous large acquisitions were a mixed bag of success. The company spent $8.5 billion to \u003ca href=\"https://news.microsoft.com/2011/05/10/microsoft-to-acquire-skype/#sm.0001of6xxcshvfbvuug21yt32ewhd\" target=\"_blank\">buy Skype\u003c/a> in 2011, which has become an integral part of its offerings. Microsoft's $7.2 billion acquisition of Nokia's phone assets has been \u003ca href=\"http://fortune.com/2015/07/08/was-microsoft-nokia-deal-a-disaster/\" target=\"_blank\">an expensive flop\u003c/a>. Both deals happened under previous CEO Steve Ballmer.\u003c/p>\n\u003cp>LinkedIn's most recent deal was \u003ca href=\"http://www.forbes.com/sites/jacobmorgan/2015/04/28/what-linkedins-acquisition-of-lynda-means-for-talent-management/#2e0bc83f70b7\" target=\"_blank\">an acquisition\u003c/a> of an online learning company, Lynda, for $1.5 billion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>NPR's Aarti Shahani contributed to this report.\u003c/em> Copyright 2016 NPR. To see more, visit http://www.npr.org/.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "State Senate OKs Smartphone 'Kill Switch' Bill on 2nd Try ",
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"content": "\u003cfigure id=\"attachment_131033\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/708_transform.jpg\">\u003cimg class=\"size-thumbnail wp-image-131033\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/708_transform-300x300.jpg\" alt=\"An iPhone and Samsung phone seen side by side (Damien Meyer/AFP/Getty Images)\" width=\"300\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Damien Meyer/AFP-Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By Don Thompson\u003cbr>\nAssociated Press\u003c/strong>\u003c/p>\n\u003cp>SACRAMENTO — On a second attempt, California lawmakers advanced a bill Thursday that would require electronics manufacturers to install a shut-off function in all smartphones as a way to deter what one senator called a crime wave of thefts.\u003c/p>\n\u003cp>The legislation by Sen. Mark Leno, D-San Francisco, requires companies to produce smartphones with technology that makes them inoperable if the owner loses possession.\u003c/p>\n\u003cp>It fell two votes short of passing the 40-member Senate two weeks ago, but Leno said amendments since then removed opposition from Apple and Microsoft. It now applies to smartphones manufactured and sold after July 2015 and no longer includes tablets.\u003c/p>\n\u003caside class=\"pullquote alignleft\">'We have a crime wave sweeping our state. ... We're trying to keep our constituents safe on the streets.'\u003ccite>— State Sen. Mark Leno\u003c/cite>\u003c/aside>\n\u003cp>The wireless industry still opposes the measure as unnecessary.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"We have a crime wave sweeping our state,\" Leno said in urging support for his bill. He said two of three robberies in San Francisco now include the theft of a smartphone, and one of four robberies in Oakland.\u003c/p>\n\u003cp>\"These crimes are up at double-digit rates,\" he said. \"We're trying to keep our constituents safe on the streets.\"\u003c/p>\n\u003cp>Leno's bill, SB962, passed the Senate on a 26-8 vote, and now goes to the Assembly. Leno said more amendments will be considered there, including several offered by Apple this week.\u003c/p>\n\u003cp>The Senate voted two days after \u003ca href=\"http://www.sfgate.com/crime/article/S-F-law-requiring-smartphone-kill-switch-pitched-5457763.php\" target=\"_blank\">San Francisco Supervisor London Breed proposed legislation\u003c/a> that would require smartphones and other mobile devices sold in the city to be equipped with a \"kill switch\" to render them inoperable if they're lost or stolen.\u003c/p>\n\u003cp>State Sen. Alex Padilla, D-Los Angeles, noted \u003ca href=\"http://www.nytimes.com/2014/05/04/us/when-hitting-find-my-iphone-takes-you-to-a-thiefs-doorstep.html\" target=\"_blank\">recent reports \u003c/a>that some smartphone owners are endangering themselves by using phones' tracking software to confront thieves to retrieve their phones.\u003c/p>\n\u003cp>Several lawmakers of both political parties expressed concern that fines of $500 to $2,500 for selling phones that don't include kill switches could unfairly penalize retailers. Sen. Lou Correa, D-Anaheim, voted for the bill, but he and several Republicans argued that those who didn't manufacture the phones or install the software should not be held liable if the phones don't include the required kill switch.\u003c/p>\n\u003cp>\"These are good citizens in the business world,\" Correa said.\u003c/p>\n\u003cp>Leno said state law requires that fines could be issued only for \"unlawful, unfair, fraudulent conduct,\" but agreed to consider adding specific language to the bill that fines could be imposed only if there is malicious intent.\u003c/p>\n\u003cp>Jamie Hastings, vice president for external and state affairs at \u003ca href=\"http://www.ctia.org/\" target=\"_blank\">CTIA-The Wireless Association\u003c/a>, said in a statement that the industry has already taken significant steps to protect consumers, including voluntarily including such software on phones nationwide starting next year. The industry objects to having confusing state-by-state laws.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Leno said the voluntary action isn't enough because owners would have to find and activate the software. His bill requires that a kill switch be included as the default setting.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_131033\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/708_transform.jpg\">\u003cimg class=\"size-thumbnail wp-image-131033\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/708_transform-300x300.jpg\" alt=\"An iPhone and Samsung phone seen side by side (Damien Meyer/AFP/Getty Images)\" width=\"300\" height=\"300\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Damien Meyer/AFP-Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By Don Thompson\u003cbr>\nAssociated Press\u003c/strong>\u003c/p>\n\u003cp>SACRAMENTO — On a second attempt, California lawmakers advanced a bill Thursday that would require electronics manufacturers to install a shut-off function in all smartphones as a way to deter what one senator called a crime wave of thefts.\u003c/p>\n\u003cp>The legislation by Sen. Mark Leno, D-San Francisco, requires companies to produce smartphones with technology that makes them inoperable if the owner loses possession.\u003c/p>\n\u003cp>It fell two votes short of passing the 40-member Senate two weeks ago, but Leno said amendments since then removed opposition from Apple and Microsoft. It now applies to smartphones manufactured and sold after July 2015 and no longer includes tablets.\u003c/p>\n\u003caside class=\"pullquote alignleft\">'We have a crime wave sweeping our state. ... We're trying to keep our constituents safe on the streets.'\u003ccite>— State Sen. Mark Leno\u003c/cite>\u003c/aside>\n\u003cp>The wireless industry still opposes the measure as unnecessary.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"We have a crime wave sweeping our state,\" Leno said in urging support for his bill. He said two of three robberies in San Francisco now include the theft of a smartphone, and one of four robberies in Oakland.\u003c/p>\n\u003cp>\"These crimes are up at double-digit rates,\" he said. \"We're trying to keep our constituents safe on the streets.\"\u003c/p>\n\u003cp>Leno's bill, SB962, passed the Senate on a 26-8 vote, and now goes to the Assembly. Leno said more amendments will be considered there, including several offered by Apple this week.\u003c/p>\n\u003cp>The Senate voted two days after \u003ca href=\"http://www.sfgate.com/crime/article/S-F-law-requiring-smartphone-kill-switch-pitched-5457763.php\" target=\"_blank\">San Francisco Supervisor London Breed proposed legislation\u003c/a> that would require smartphones and other mobile devices sold in the city to be equipped with a \"kill switch\" to render them inoperable if they're lost or stolen.\u003c/p>\n\u003cp>State Sen. Alex Padilla, D-Los Angeles, noted \u003ca href=\"http://www.nytimes.com/2014/05/04/us/when-hitting-find-my-iphone-takes-you-to-a-thiefs-doorstep.html\" target=\"_blank\">recent reports \u003c/a>that some smartphone owners are endangering themselves by using phones' tracking software to confront thieves to retrieve their phones.\u003c/p>\n\u003cp>Several lawmakers of both political parties expressed concern that fines of $500 to $2,500 for selling phones that don't include kill switches could unfairly penalize retailers. Sen. Lou Correa, D-Anaheim, voted for the bill, but he and several Republicans argued that those who didn't manufacture the phones or install the software should not be held liable if the phones don't include the required kill switch.\u003c/p>\n\u003cp>\"These are good citizens in the business world,\" Correa said.\u003c/p>\n\u003cp>Leno said state law requires that fines could be issued only for \"unlawful, unfair, fraudulent conduct,\" but agreed to consider adding specific language to the bill that fines could be imposed only if there is malicious intent.\u003c/p>\n\u003cp>Jamie Hastings, vice president for external and state affairs at \u003ca href=\"http://www.ctia.org/\" target=\"_blank\">CTIA-The Wireless Association\u003c/a>, said in a statement that the industry has already taken significant steps to protect consumers, including voluntarily including such software on phones nationwide starting next year. The industry objects to having confusing state-by-state laws.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Leno said the voluntary action isn't enough because owners would have to find and activate the software. His bill requires that a kill switch be included as the default setting.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cfigure id=\"attachment_99672\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99672\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\" alt=\"NSA headquarters in Fort Meade, Maryland. (NSA vis Getty Images)\" width=\"640\" height=\"512\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">NSA headquarters in Fort Meade, Md. (NSA vis Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>\u003ca href=\"https://twitter.com/jessejholland\" target=\"_blank\" rel=\"noopener\">Jesse J. Holland\u003c/a>\u003cbr>\nAssociated Press\u003c/strong>\u003c/p>\n\u003cp>WASHINGTON — The government and leading Internet companies on Monday announced a compromise that will allow those companies to reveal how often they are ordered to turn over customer information in national security investigations.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.justice.gov/opa/pr/2014/January/14-ag-081.html\" target=\"_blank\" rel=\"noopener\">Justice Department said\u003c/a> it had reached agreements with Google, Microsoft, Yahoo, Facebook and LinkedIn that would put an end to those companies’ legal challenges before the Foreign Intelligence Surveillance Court. The companies had asked judges to allow them to disclose data on national security orders the companies have received under the Foreign Intelligence Surveillance Act.\u003c/p>\n\u003cp>The delivery of customer information to the government from Internet companies has been under examination following leaks about \u003ca href=\"http://www.nsa.gov/\" target=\"_blankl\" rel=\"noopener\">National Security Agency\u003c/a> surveillance by \u003ca href=\"http://www.npr.org/templates/archives/archive.php?thingId=190293264\" target=\"_blank\" rel=\"noopener\">former NSA systems analyst Edward Snowden\u003c/a>.\u003c/p>\n\u003cp>Some of those companies were among several U.S. Internet businesses identified as giving the NSA access to customer data under \u003ca href=\"http://www.theverge.com/2013/7/17/4517480/nsa-spying-prism-surveillance-cheat-sheet\" target=\"_blank\" rel=\"noopener\">the program known as PRISM\u003c/a>. But the companies had said they wanted to make the disclosures in order to correct inaccuracies in news reports and to calm public speculation about the scope of the companies’ cooperation with the government. The providers wanted to show that only a tiny fraction of their customers’ accounts have been subject to legal orders.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The government had opposed those requests, but reached a deal with the companies late last week.\u003c/p>\n\u003cp>“Permitting disclosure of this aggregate data addresses an important area of concern to communications providers and the public,” Attorney General Eric Holder and Director of National Intelligence James Clapper said in a joint statement.\u003c/p>\n\u003cp>Following the Snowden leaks, the FBI allowed communications providers to report in a limited way the number of orders for data they received from the government and the number of accounts affected by such orders. However, the FBI agreed to disclosure only of a single, aggregate number of criminal and national security-related orders to the companies from all U.S. governmental entities, plus local and state entities.\u003c/p>\n\u003cp>Under the compromise announced Monday, Internet companies will be able to report the number of criminal-related orders from the government. They also will be able to release, rounded to the nearest thousand, the number of secret national security-related orders from government investigators; the number of national security-related orders from the FISA court and the number of customers those orders affected, and whether those orders were for just email addresses or covered additional information.\u003c/p>\n\u003cp>The companies can also choose a simplified reporting process that allows them to report the number of criminal-related orders, and then national security or intelligence orders in increments of 250 and the total number of customers targeted, also in groups of 250.\u003c/p>\n\u003cp>“These new reporting methods enable communications providers to make public more information than ever before about the orders that they have received to provide data to the government,” Deputy Attorney General James M. Cole said in a letter to the five Internet companies.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The companies will have to delay releasing the number of national security orders by six months. They also had to promise that if they come up with new technology or new forms of communication, they are not able to reveal that the government can tap into that new technology for two years.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_99672\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99672\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\" alt=\"NSA headquarters in Fort Meade, Maryland. (NSA vis Getty Images)\" width=\"640\" height=\"512\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">NSA headquarters in Fort Meade, Md. (NSA vis Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>\u003ca href=\"https://twitter.com/jessejholland\" target=\"_blank\" rel=\"noopener\">Jesse J. Holland\u003c/a>\u003cbr>\nAssociated Press\u003c/strong>\u003c/p>\n\u003cp>WASHINGTON — The government and leading Internet companies on Monday announced a compromise that will allow those companies to reveal how often they are ordered to turn over customer information in national security investigations.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.justice.gov/opa/pr/2014/January/14-ag-081.html\" target=\"_blank\" rel=\"noopener\">Justice Department said\u003c/a> it had reached agreements with Google, Microsoft, Yahoo, Facebook and LinkedIn that would put an end to those companies’ legal challenges before the Foreign Intelligence Surveillance Court. The companies had asked judges to allow them to disclose data on national security orders the companies have received under the Foreign Intelligence Surveillance Act.\u003c/p>\n\u003cp>The delivery of customer information to the government from Internet companies has been under examination following leaks about \u003ca href=\"http://www.nsa.gov/\" target=\"_blankl\" rel=\"noopener\">National Security Agency\u003c/a> surveillance by \u003ca href=\"http://www.npr.org/templates/archives/archive.php?thingId=190293264\" target=\"_blank\" rel=\"noopener\">former NSA systems analyst Edward Snowden\u003c/a>.\u003c/p>\n\u003cp>Some of those companies were among several U.S. Internet businesses identified as giving the NSA access to customer data under \u003ca href=\"http://www.theverge.com/2013/7/17/4517480/nsa-spying-prism-surveillance-cheat-sheet\" target=\"_blank\" rel=\"noopener\">the program known as PRISM\u003c/a>. But the companies had said they wanted to make the disclosures in order to correct inaccuracies in news reports and to calm public speculation about the scope of the companies’ cooperation with the government. The providers wanted to show that only a tiny fraction of their customers’ accounts have been subject to legal orders.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The government had opposed those requests, but reached a deal with the companies late last week.\u003c/p>\n\u003cp>“Permitting disclosure of this aggregate data addresses an important area of concern to communications providers and the public,” Attorney General Eric Holder and Director of National Intelligence James Clapper said in a joint statement.\u003c/p>\n\u003cp>Following the Snowden leaks, the FBI allowed communications providers to report in a limited way the number of orders for data they received from the government and the number of accounts affected by such orders. However, the FBI agreed to disclosure only of a single, aggregate number of criminal and national security-related orders to the companies from all U.S. governmental entities, plus local and state entities.\u003c/p>\n\u003cp>Under the compromise announced Monday, Internet companies will be able to report the number of criminal-related orders from the government. They also will be able to release, rounded to the nearest thousand, the number of secret national security-related orders from government investigators; the number of national security-related orders from the FISA court and the number of customers those orders affected, and whether those orders were for just email addresses or covered additional information.\u003c/p>\n\u003cp>The companies can also choose a simplified reporting process that allows them to report the number of criminal-related orders, and then national security or intelligence orders in increments of 250 and the total number of customers targeted, also in groups of 250.\u003c/p>\n\u003cp>“These new reporting methods enable communications providers to make public more information than ever before about the orders that they have received to provide data to the government,” Deputy Attorney General James M. Cole said in a letter to the five Internet companies.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The companies will have to delay releasing the number of national security orders by six months. They also had to promise that if they come up with new technology or new forms of communication, they are not able to reveal that the government can tap into that new technology for two years.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Update: Microsoft Renews its 'Scroogled' Ads, Claims They're Working",
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"content": "\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Microsoft Winds Down 'Scroogled' Campaign Against Google",
"title": "Microsoft Winds Down 'Scroogled' Campaign Against Google",
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"content": "\u003cp>Can nothing stop Google?\u003c/p>\n\u003cp>On Thanksgiving, Microsoft launched attack ads against the Internet giant that were so ferocious they made headlines in advertising and technology publications alike.\u003c/p>\n\u003cp>Microsoft spokespeople are still warning anyone who will listen that Google is reading its users' email and delivering biased results in Google Shopping. But it has stopped buying the controversial Scroogled ads on television, in newspapers, and social media.\u003c/p>\n\u003cp>\"That part is about finished,\" Stefan Weitz, Microsoft senior director of online services, said on Thursday.\u003c/p>\n\u003cp>By one measure, the ads succeeded. Over 110,000 people signed Microsoft's petition on the \u003ca href=\"http://www.thepetitionsite.com/997/086/864/tell-google-to-stop-going-through-your-email-to-sell-ads/\">Care2 petition site\u003c/a> to \"Tell Google to stop going through your email to sell ads.\" Microsoft originally set a goal of 25,000 names.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But if Microsoft hoped its campaign would win it a greater share of the market for Internet search or webmail, it looks like a pretty big flop. Data from market research suggests that users of Google search and Gmail shrugged off the onslaught.\u003c/p>\n\u003cp>\"It's a little early to say, but it appears to be backfiring,\" said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>In the ads, still \u003ca href=\"http://www.scroogled.com/\">available online,\u003c/a> Microsoft makes two claims about its competitor. First, it charges that Google scans Gmail messages, looking for keywords it can use to serve up relevant advertising.\u003c/p>\n\u003cp>Here's an example of the first claim:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/daf3e70b-2c71-4ba2-b792-f975eadbc2e0/?vars=bGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3MmbWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Second, it says that the results of searches in Google Shopping are paid advertisements, as in this ad:\u003cbr>\n[youtube http://www.youtube.com/watch?v=-WIluNt0mvA]\u003c/p>\n\u003cp>The complaints aren't new. Microsoft put out a longer, more humorous Gmail Man advertisement a year ago:[youtube http://www.youtube.com/watch?v=yXqrTfOWx60]\u003c/p>\n\u003cp>(Asked for comments, a Google spokesperson provided a written statement pointing out that live human beings at the company don't scan everyone's emails. \"An automated algorithm--similar to that used for features like Priority Inbox or spam filtering--determines which ads are shown.\")\u003c/p>\n\u003cp>On one level, the Scroogled campaign is just another example of a company trashing a rival. \"Microsoft is in the position of the underdog and so the use of negative advertising is not surprising,\" said Weber.\u003c/p>\n\u003cp>What sets apart the Microsoft campaign is that--especially in the early weeks--it said almost nothing about its own products. In that way it differed sharply from Apple's famous \"\u003ca href=\"http://www.youtube.com/watch?v=ByCyqSROGf0&NR=1&feature=endscreen\">I'm a Mac\u003c/a>\" campaign that purported to offer a side-by-side comparison with Microsoft's Windows operating system.\u003c/p>\n\u003cp>In fact the Scroogled campaign was more reminiscent of political advertising. And \u003ca href=\"http://www.newrepublic.com/article/112421/microsofts-scroogle-ads-and-mark-penn\">some observers\u003c/a> said it was telling that Bill and Hillary Clinton's former pollster, Mark Penn, took a job at Microsoft before the campaign began.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nUsing Google, said Microsoft's Stefan Weitz, \"is like smoking. It's hard to get folks to stop doing it.\"\u003cbr>\n\u003c/aside>\n\u003cp>Weitz said Penn had little to do with the effort. But he acknowledged that the campaign started with an opinion poll conducted by the Roper Center for Public Opinion Research. \"We found that seven out of 10 Americans don't know that this practice of scanning emails was happening, and when they found out they didn't like it,\" said Weitz.\u003c/p>\n\u003cp>Microsoft saw an opportunity to challenge what had become an almost unconscious habit. If you want to find something on the Internet, you Google it. \"People do it with muscle memory,\" said Weitz. \"They don't even give it a thought.\"\u003c/p>\n\u003cp>By raising the privacy and bias concerns, Microsoft wanted to introduce at least a moment of hesitation. \"They will hit that cognitive speed bump,\" he said.\u003c/p>\n\u003cp>But that strategy doesn't seem to have clicked with users.\u003c/p>\n\u003cp>The latest market share scores from \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_January_2013_U.S._Search_Engine_Rankings\" target=\"_blank\">comScore\u003c/a> show Google with a 67 percent share of Internet searches for January 2013, up 0.3% from its 66.7 percent share in December 2012. The gain erased its 0.3% loss from the \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings\" target=\"_blank\">month before\u003c/a>.\u003c/p>\n\u003cp>Microsoft sites registered a 0.3% gain from November to January to reach a 16.5% share, but that increase appeared to come at the expense of also-rans like Ask and the struggling Yahoo!.\u003c/p>\n\u003cp>\u003ca href=\"http://www.email-marketing-reports.com/metrics/email-statistics.htm\">Email market share\u003c/a> is harder to measure because people read their email on a variety of different software on different devices and sometimes read the same message multiple times. Also Microsoft launched Outlook.com, an upgrade and rebranding of its hotmail.com web-based email program during the Scroogle campaign, further muddying the metrics.\u003c/p>\n\u003cp>But even Weitz isn't claiming that Microsoft has unseated Gmail's position at or near the top of the heap among email services Americans like to use. \"It's a habit,\" said Weitz. \"It's like smoking. It's hard to get folks to stop doing it.\"\u003c/p>\n\u003cp>Not only that, the ads just didn't resonate, said Weber of LunaMetrics. \"This sort of talk about privacy rings false and obscures the real issues,\" he said.\u003c/p>\n\u003cp>Users do care about privacy. But they are apparently sophisticated enough to know there isn't a human Gmail Man snooping on them, and they are willing to let a machine scan their emails and show them ads in exchange for a free service. \"By and large, people said, 'Eh, I don't care about this,'\" said Weber.\u003c/p>\n\u003cp>And from a privacy standpoint, the distinction Microsoft made was trivial, said Seth Schoen, a senior staff technologist for the San Francisco-based Electronic Frontier Foundation. \"What Microsoft was emphasizing is that they are not using users' data in the same way, in particular to target advertising,\" he said. \"As far as I know that's true. But it doesn't mean that they couldn't do that.\"\u003c/p>\n\u003cp>Both companies collect data on what terms users plug into their search engines and use that information to target ads, he said. The practice of looking at emails to target ads is only slightly removed from that.\u003c/p>\n\u003cp>If they really wanted to get serious about privacy, Schoen said, Google and Microsoft would offer encrypted email programs that would be much harder for anyone to scan and analyze, including hackers, and they would create these technologies in ways that the security could be audited by third parties.\u003c/p>\n\u003cp>So far neither company seems interested in such a venture. \"Against that backdrop there's not much difference between the two,\" said Schoen.\u003c/p>\n\u003cp>Microsoft's complaint about Google Shopping results has a little more validity, Weber and Schoen agreed.\u003c/p>\n\u003cp>Users don't expect search results to be influenced by what advertisers pay, especially since the earlier version of Google Shopping, Froogle, didn't organize results that way, said Schoen.\u003c/p>\n\u003cp>But Google isn't hiding the practice--its acknowledged on the Google Shopping page. And Weber says the Scroogle ads felt heavy-handed. \"There is a legitimate difference to be exploited there. But Microsoft should adjust the tone, talk about why their product is great.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Which brings us to the best advice Weber has to offer Microsoft. \"What they really have to focus on is having a better product.\"\u003c/p>\n\n",
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"description": "Microsoft spokespeople are still warning anyone who will listen that Google is readings its users email and delivering biased results in Google Shopping. But it has stopped running the controversial Scroogled ads on television, in newspapers, and social media. "That part is about finished," Stefan Weitz, Microsoft senior director of online services, told me on Thursday.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Can nothing stop Google?\u003c/p>\n\u003cp>On Thanksgiving, Microsoft launched attack ads against the Internet giant that were so ferocious they made headlines in advertising and technology publications alike.\u003c/p>\n\u003cp>Microsoft spokespeople are still warning anyone who will listen that Google is reading its users' email and delivering biased results in Google Shopping. But it has stopped buying the controversial Scroogled ads on television, in newspapers, and social media.\u003c/p>\n\u003cp>\"That part is about finished,\" Stefan Weitz, Microsoft senior director of online services, said on Thursday.\u003c/p>\n\u003cp>By one measure, the ads succeeded. Over 110,000 people signed Microsoft's petition on the \u003ca href=\"http://www.thepetitionsite.com/997/086/864/tell-google-to-stop-going-through-your-email-to-sell-ads/\">Care2 petition site\u003c/a> to \"Tell Google to stop going through your email to sell ads.\" Microsoft originally set a goal of 25,000 names.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But if Microsoft hoped its campaign would win it a greater share of the market for Internet search or webmail, it looks like a pretty big flop. Data from market research suggests that users of Google search and Gmail shrugged off the onslaught.\u003c/p>\n\u003cp>\"It's a little early to say, but it appears to be backfiring,\" said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>In the ads, still \u003ca href=\"http://www.scroogled.com/\">available online,\u003c/a> Microsoft makes two claims about its competitor. First, it charges that Google scans Gmail messages, looking for keywords it can use to serve up relevant advertising.\u003c/p>\n\u003cp>Here's an example of the first claim:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/daf3e70b-2c71-4ba2-b792-f975eadbc2e0/?vars=bGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3MmbWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Second, it says that the results of searches in Google Shopping are paid advertisements, as in this ad:\u003cbr>\n\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/-WIluNt0mvA'\n title='//www.youtube.com/embed/-WIluNt0mvA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>The complaints aren't new. Microsoft put out a longer, more humorous Gmail Man advertisement a year ago:\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/yXqrTfOWx60'\n title='//www.youtube.com/embed/yXqrTfOWx60'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>(Asked for comments, a Google spokesperson provided a written statement pointing out that live human beings at the company don't scan everyone's emails. \"An automated algorithm--similar to that used for features like Priority Inbox or spam filtering--determines which ads are shown.\")\u003c/p>\n\u003cp>On one level, the Scroogled campaign is just another example of a company trashing a rival. \"Microsoft is in the position of the underdog and so the use of negative advertising is not surprising,\" said Weber.\u003c/p>\n\u003cp>What sets apart the Microsoft campaign is that--especially in the early weeks--it said almost nothing about its own products. In that way it differed sharply from Apple's famous \"\u003ca href=\"http://www.youtube.com/watch?v=ByCyqSROGf0&NR=1&feature=endscreen\">I'm a Mac\u003c/a>\" campaign that purported to offer a side-by-side comparison with Microsoft's Windows operating system.\u003c/p>\n\u003cp>In fact the Scroogled campaign was more reminiscent of political advertising. And \u003ca href=\"http://www.newrepublic.com/article/112421/microsofts-scroogle-ads-and-mark-penn\">some observers\u003c/a> said it was telling that Bill and Hillary Clinton's former pollster, Mark Penn, took a job at Microsoft before the campaign began.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nUsing Google, said Microsoft's Stefan Weitz, \"is like smoking. It's hard to get folks to stop doing it.\"\u003cbr>\n\u003c/aside>\n\u003cp>Weitz said Penn had little to do with the effort. But he acknowledged that the campaign started with an opinion poll conducted by the Roper Center for Public Opinion Research. \"We found that seven out of 10 Americans don't know that this practice of scanning emails was happening, and when they found out they didn't like it,\" said Weitz.\u003c/p>\n\u003cp>Microsoft saw an opportunity to challenge what had become an almost unconscious habit. If you want to find something on the Internet, you Google it. \"People do it with muscle memory,\" said Weitz. \"They don't even give it a thought.\"\u003c/p>\n\u003cp>By raising the privacy and bias concerns, Microsoft wanted to introduce at least a moment of hesitation. \"They will hit that cognitive speed bump,\" he said.\u003c/p>\n\u003cp>But that strategy doesn't seem to have clicked with users.\u003c/p>\n\u003cp>The latest market share scores from \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_January_2013_U.S._Search_Engine_Rankings\" target=\"_blank\">comScore\u003c/a> show Google with a 67 percent share of Internet searches for January 2013, up 0.3% from its 66.7 percent share in December 2012. The gain erased its 0.3% loss from the \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings\" target=\"_blank\">month before\u003c/a>.\u003c/p>\n\u003cp>Microsoft sites registered a 0.3% gain from November to January to reach a 16.5% share, but that increase appeared to come at the expense of also-rans like Ask and the struggling Yahoo!.\u003c/p>\n\u003cp>\u003ca href=\"http://www.email-marketing-reports.com/metrics/email-statistics.htm\">Email market share\u003c/a> is harder to measure because people read their email on a variety of different software on different devices and sometimes read the same message multiple times. Also Microsoft launched Outlook.com, an upgrade and rebranding of its hotmail.com web-based email program during the Scroogle campaign, further muddying the metrics.\u003c/p>\n\u003cp>But even Weitz isn't claiming that Microsoft has unseated Gmail's position at or near the top of the heap among email services Americans like to use. \"It's a habit,\" said Weitz. \"It's like smoking. It's hard to get folks to stop doing it.\"\u003c/p>\n\u003cp>Not only that, the ads just didn't resonate, said Weber of LunaMetrics. \"This sort of talk about privacy rings false and obscures the real issues,\" he said.\u003c/p>\n\u003cp>Users do care about privacy. But they are apparently sophisticated enough to know there isn't a human Gmail Man snooping on them, and they are willing to let a machine scan their emails and show them ads in exchange for a free service. \"By and large, people said, 'Eh, I don't care about this,'\" said Weber.\u003c/p>\n\u003cp>And from a privacy standpoint, the distinction Microsoft made was trivial, said Seth Schoen, a senior staff technologist for the San Francisco-based Electronic Frontier Foundation. \"What Microsoft was emphasizing is that they are not using users' data in the same way, in particular to target advertising,\" he said. \"As far as I know that's true. But it doesn't mean that they couldn't do that.\"\u003c/p>\n\u003cp>Both companies collect data on what terms users plug into their search engines and use that information to target ads, he said. The practice of looking at emails to target ads is only slightly removed from that.\u003c/p>\n\u003cp>If they really wanted to get serious about privacy, Schoen said, Google and Microsoft would offer encrypted email programs that would be much harder for anyone to scan and analyze, including hackers, and they would create these technologies in ways that the security could be audited by third parties.\u003c/p>\n\u003cp>So far neither company seems interested in such a venture. \"Against that backdrop there's not much difference between the two,\" said Schoen.\u003c/p>\n\u003cp>Microsoft's complaint about Google Shopping results has a little more validity, Weber and Schoen agreed.\u003c/p>\n\u003cp>Users don't expect search results to be influenced by what advertisers pay, especially since the earlier version of Google Shopping, Froogle, didn't organize results that way, said Schoen.\u003c/p>\n\u003cp>But Google isn't hiding the practice--its acknowledged on the Google Shopping page. And Weber says the Scroogle ads felt heavy-handed. \"There is a legitimate difference to be exploited there. But Microsoft should adjust the tone, talk about why their product is great.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Which brings us to the best advice Weber has to offer Microsoft. \"What they really have to focus on is having a better product.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"mindshift": {
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"order": 12
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"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
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"onourwatch": {
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
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"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg",
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},
"pri-the-world": {
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"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
"airtime": "MON-FRI 2pm-3pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-World-Podcast-Tile-360x360-1.jpg",
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},
"radiolab": {
"id": "radiolab",
"title": "Radiolab",
"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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},
"reveal": {
"id": "reveal",
"title": "Reveal",
"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
"airtime": "SAT 4pm-5pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/reveal300px.png",
"officialWebsiteLink": "https://www.revealnews.org/episodes/",
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"source": "npr"
},
"link": "/radio/program/reveal",
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"rss": "http://feeds.revealradio.org/revealpodcast"
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},
"rightnowish": {
"id": "rightnowish",
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