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"content": "\u003cfigure id=\"attachment_89425\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/PhotoWeek130215flyingbooks.gif\">\u003cimg class=\"size-medium wp-image-89425\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/PhotoWeek130215flyingbooks-300x210.gif\" alt=\"(Photo: Kaia Diringer/Berkeleyside)\" width=\"300\" height=\"210\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Photo: Kaia Diringer/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>The long-running legal battle between Google and those who oppose its ambitious project to scan virtually every book ever published took a new turn this week. Judges on the 2nd U.S. Circuit Court of Appeals \u003ca href=\"http://paidcontent.org/2013/05/08/fair-use-takes-center-stage-at-google-books-appeal/\">pressed\u003c/a> both sides in a class-action lawsuit to respond to the idea that the search giant’s actions might be covered under the concept of “\u003ca href=\"http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/9-b.html\">fair use\u003c/a>.”\u003c/p>\n\u003cp>Back in 2005, Google embarked on its massive book-scanning project to fulfill co-founder Larry Page’s long-held dream to build a digital “\u003ca href=\"http://www.7x7.com/tech-gadgets/google-books-ruling-leaves-fate-founders-dream-library-last-forever-limbo\">library to last forever\u003c/a>.”\u003c/p>\n\u003cp>The company negotiated deals with a number of leading academic libraries to begin scanning books, including many rare and out-of print-books, at a very rapid pace -- to the point that by 2011 it had scanned a total of some 15 million titles. Individual authors can [and do] opt in to Google’s scanning project, which means their books will show up in search results, potentially leading to new sales.\u003c/p>\n\u003cp>Meanwhile, Google was sued by the Authors Guild and the Association of American Publishers, and the negotiated settlement of that class-action lawsuit has been under judicial review ever since. A grass-roots coalition organized by Bay Area activists has long campaigned against Google's project, on the basis it would result in the Mountain View-based company having a monopoly over the future sale of digital books.\u003c/p>\n\u003cp>Others eventually joined what the New York Times called an \"army\" opposing the settlement, including Yahoo, Microsoft, a number of European governments and, most significantly, the U.S. Justice Department. \u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>One of many unresolved issues in the case is the fate of so-called orphan works, for which no rights holder can be found. These works languish in a kind of copyright purgatory. Judge Denny Chin suggested two years ago that this was a matter for Congress to take up:\u003c/p>\n\u003cp>\"The questions of who should be entrusted with guardianship over orphan books, under what terms, and with what safeguards are matters more appropriately decided by Congress than through an agreement among private, self-interested parties.\"\u003c/p>\n\u003cp>This week’s development, bringing the “fair use” concept into play, might indicate that the eight-year battle between Google and its opponents might finally be turning in Google’s favor.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>If so, the next question is what Google would choose to do with its “library to last forever.” Perhaps turn it into the world’s largest bookstore?\u003c/p>\n\n",
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"disqusTitle": "Google Changes 'Palestinian Territories' to 'Palestine'",
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"content": "\u003cfigure id=\"attachment_96022\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/05/googleps-english.jpg\">\u003cimg class=\"size-medium wp-image-96022\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/05/googleps-english-300x161.jpg\" alt=\"English language page for Google.ps (Google)\" width=\"300\" height=\"161\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Google.ps English language website (Google)\u003c/figcaption>\u003c/figure>\n\u003cp>JERUSALEM (AP) - Google is de facto recognizing a state of Palestine -- at least on its local home page in the Palestinian territories.\u003c/p>\n\u003cp>Google spokesman Nathan Tyler said Friday \"We're changing the name 'Palestinian territories' to 'Palestine' across our products.\"\u003c/p>\n\u003cp>He said Google consults with a number of sources and authorities when naming countries and is following the lead of several international organizations.\u003c/p>\n\u003cp>The move comes after a U.N. decision last year upgrading the Palestinians' status to \"non-member observer state.\"\u003c/p>\n\u003cp>Israel says Palestinian statehood should be reached through negotiations, not unilateral moves.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Israeli foreign ministry spokesman Yigal Palmor said \"Google is not a diplomatic entity which begs the question why are they getting involved in international politics and on the controversial side.\"\u003c/p>\n\u003cp>U.N spokesman Farhan Haq said the organization tended to refer to Palestinian areas on its maps as \"the occupied Palestinian territories,\" but after the upgraded status, documents now refer to it as \"Palestine.\" \u003c!--more-->\u003c/p>\n\u003cp>Google's domain for Palestinian territories www.google.ps now lists the location as \"Palestine.\"\u003c/p>\n\u003cp>See some comments on Twitter below:\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>http://storify.com/kqednews/google-palestine\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_96022\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/05/googleps-english.jpg\">\u003cimg class=\"size-medium wp-image-96022\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/05/googleps-english-300x161.jpg\" alt=\"English language page for Google.ps (Google)\" width=\"300\" height=\"161\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Google.ps English language website (Google)\u003c/figcaption>\u003c/figure>\n\u003cp>JERUSALEM (AP) - Google is de facto recognizing a state of Palestine -- at least on its local home page in the Palestinian territories.\u003c/p>\n\u003cp>Google spokesman Nathan Tyler said Friday \"We're changing the name 'Palestinian territories' to 'Palestine' across our products.\"\u003c/p>\n\u003cp>He said Google consults with a number of sources and authorities when naming countries and is following the lead of several international organizations.\u003c/p>\n\u003cp>The move comes after a U.N. decision last year upgrading the Palestinians' status to \"non-member observer state.\"\u003c/p>\n\u003cp>Israel says Palestinian statehood should be reached through negotiations, not unilateral moves.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Israeli foreign ministry spokesman Yigal Palmor said \"Google is not a diplomatic entity which begs the question why are they getting involved in international politics and on the controversial side.\"\u003c/p>\n\u003cp>U.N spokesman Farhan Haq said the organization tended to refer to Palestinian areas on its maps as \"the occupied Palestinian territories,\" but after the upgraded status, documents now refer to it as \"Palestine.\" \u003c!--more-->\u003c/p>\n\u003cp>Google's domain for Palestinian territories www.google.ps now lists the location as \"Palestine.\"\u003c/p>\n\u003cp>See some comments on Twitter below:\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>http://storify.com/kqednews/google-palestine\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Update: Microsoft Renews its 'Scroogled' Ads, Claims They're Working",
"title": "Update: Microsoft Renews its 'Scroogled' Ads, Claims They're Working",
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"content": "\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n",
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"description": "Although its Scroogled attack ads didn't appear to erode Google's market share for search, they have changed public opinion, a spokesperson said on Tuesday. "The campaigns have been effective as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers," said Jessie Wong of Waggener Edstrom Worldwide, a public relations agency working for Microsoft. The assertion comes as Microsoft launched a new round of the ads, this time focused on Google's Android operating system for phones and tablets.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Whatever else you can say about Microsoft, it doesn't give up easily.\u003c/p>\n\u003cp>Although its Scroogled attack ads, renewed on Tuesday, might not have eroded Google's market share for search, they have changed public opinion, Microsoft says.\u003c/p>\n\u003cp>\"The campaigns have been effective, as they’ve driven millions to the website scroogled.com, and in poll testing have reduced Google’s favorability in the eyes of consumers,\" said Greg Sullivan, Senior Product Manager, Windows Phone Division, Microsoft, in an email on Tuesday.\u003c/p>\n\u003cp>The assertion came as Microsoft launched a new round of ads, this time focused on Google's Android operating system for phones and tablets.\u003c/p>\n\u003cp>A month ago,\u003ca href=\"http://ww2.kqed.org/news/2013/03/01/microsoft-calls-off-scroogled-campaign-against-google/\"> Microsoft paused its original Scroogled\u003c/a> ads, which said Google's email violated users' privacy and that its shopping search was biased.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The new ads, which Microsoft \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/09/don-t-get-scroogled-by-google-s-app-store.aspx\">announced on Tuesday\u003c/a>, include \u003ca href=\"http://www.bing.com/videos/watch/video/watch-how-you-get-scroogled-by-the-google-app-store/1vq7oscgu?from=email&cpkey=c9d2be13-5da4-4a28-91f9-6afee5d856b4%257c%257c%257c%257c\">television spots\u003c/a> as well as updating of the Scroogled \u003ca href=\"http://www.scroogled.com/\">website\u003c/a>. And at the same time that it lambasts its rival in the court of public opinion, it is also seeking remedies in actual legal courts in Europe.\u003c/p>\n\u003cp>In a world bombarded with advertising, the campaign stands out for a couple of reasons: its sheer negativity, and what it says about who is winning in the struggle between two of the world's digital titans.\u003c/p>\n\u003cp>Previous ads, launched around Thanksgiving 2012, focused on privacy issues in Google's Gmail email system and on the influence of paid advertising in Google Shopping. The new ads say that users should be concerned about using Android devices because they disclose personal data to the makers of apps.\u003c/p>\n\u003cp>Here is an example:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/5ca0a386-f0c2-4a4f-bdea-bd971e54a3b0/?vars=bWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8mbGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3M%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Some marketing experts have interpreted the ads as a sign of desperation on Microsoft's part. It is trailing Google in market share for online searches, email programs and smartphone operating systems.\u003c/p>\n\u003cp>Unlike most advertising campaigns, which contrast the strengths of one product with the weaknesses of another, the Scroogled ads are almost entirely devoted to blasting Google's products and say little about Microsoft's Bing search engine, its Outlook email or Windows Phones.\u003c!--more-->\u003c/p>\n\u003cp>The previous Scroogled campaign didn't appear to make a dent in Google's market share for any of these products. But opinion polls have apparently convinced Microsoft that it can open a crack of mistrust in the bond between Google and its users.\u003c/p>\n\u003cp>An earlier Roper Center for Public Opinion Research poll convinced the company that email users would be unhappy if they knew Google scans messages for keywords it can use to target ads. On Monday Microsoft released a \u003ca href=\"http://blogs.technet.com/b/scroogled/archive/2013/04/05/roper-poll-shows-large-majority-of-americans-strongly-disapprove-of-app-stores-sharing-personal-information-with-app-makers.aspx\">new Roper poll \u003c/a>showing that 91 percent of Americans disapprove of app stores sharing personal information with app makers.\u003c/p>\n\u003cp>And Sullivan said Microsoft was convinced the ads were working because \"nearly 4 million people visited the Scroogled site in February during the Gmail campaign, and more than 115,000 people signed a petition asking Google to stop reading their email.\"\u003c/p>\n\u003cp>Surveys of the people visiting the Scroogled site show that their perceptions of Google were becoming more negative and their perceptions of Microsoft's Outlook and Bing were becoming more positive, said Sullivan.\u003c/p>\n\u003cp>Microsoft's renewal of the campaign suggests it's taking a long-term perspective of its struggle with Google, said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh. \"These are all sort of long battles. You don't easily change people's habits.\"\u003c/p>\n\u003cp>Microsoft is also attacking on the legal front. \u003ca href=\"http://www.fairsearch.org/mobile/fairsearch-announces-complaint-in-eu-on-googles-anti-competitive-mobile-strategy/\">FairSearch.org\u003c/a>, a group of high-tech companies \u003ca href=\"http://business.time.com/2013/04/09/googles-android-target-of-new-antitrust-complaint/\">reportedly\u003c/a> led by Microsoft, has complained to the European Commission that Android phone makers are required to give Google apps foremost positions:\u003c/p>\n\u003cblockquote>\u003cp>Android phone makers who want to include must-have Google apps such as Maps, YouTube or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.\u003c/p>\u003c/blockquote>\n\u003cp>In response to our query, Google released this statement: \"Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet\u003ca href=\"https://wallet.google.com/files/privacy.html?hl=en\" target=\"_blank\"> Privacy Notice.\u003c/a>\"\u003c/p>\n\u003cp>The company did not respond to queries about the positioning it requires for its apps on Android phones.\u003c/p>\n\u003cp>Microsoft also declined to make a spokesperson available for an telephone interview or to answer questions about the extent of the new campaign.\u003c/p>\n\u003cp>\u003cstrong>In the meantime, here is some reporting about the clash of internet titans from Michael Liedtke of The Associated Press:\u003c/strong>\u003c/p>\n\u003cp>SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.\u003c/p>\n\u003cp>The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls \"Scroogled.\" The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.\u003c/p>\n\u003cp>This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google's Android software. Earlier ads have skewered Google's long-running practice of electronically scanning the contents of people's Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google's dominant search engine.\u003c/p>\n\u003cp>\"We think we have a better alternative that doesn't do these kinds of nefarious things,\" said Greg Sullivan, Microsoft's senior manager for Windows Phone, the business taking aim at Google's distribution of personal information about buyers of Android apps.\u003c/p>\n\u003cp>Microsoft's advertising barbs could potentially backfire. Even as they help draw attention to Google practices that may prod some consumers to try different services, they also serve as a reminder of Microsoft's mostly futile — and costly — attempts to trump its rival with more compelling technology.\u003c/p>\n\u003cp>\"It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog,\" said Jonathan Weber, who has been following Microsoft's \"Scroogled\" campaign at search consulting firm LunaMetrics.\u003c/p>\n\u003cp>On the flip side, Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people's lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world.\u003c/p>\n\u003cp>Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive. On Tuesday, a group of companies led by Microsoft said it has asked European authorities to investigate whether Google is acting unfairly by giving away its Android operating system to mobile device manufacturers on the condition that Google's own apps, such as YouTube and Google Maps, are installed and prominently displayed.\u003c/p>\n\u003cp>Microsoft's latest ads revolve around concerns already raised by privacy watchdogs. Critics argue that Google hasn't adequately disclosed that customers' names, email addresses and neighborhood locations are routinely sent to the makers of apps sold in Google's online Play store.\u003c/p>\n\u003cp>At least one group, Consumer Watchdog, has complained to the Federal Trade Commission that Google's apps practices represent an \"egregious privacy violation.\" Citing agency policy, FTC spokesman Jay Mayfield declined to comment on whether the complaint has triggered a formal investigation.\u003c/p>\n\u003cp>Google says it shares a limited amount of personal information about customers to ensure they get better service and faster responses if any problems arise. The company says the practice is allowed under its terms of service — a document that most people rarely read in its entirety.\u003c/p>\n\u003cp>Microsoft says it doesn't pass along personal details about customers buying apps for devices running its Windows Phone software. But there aren't as many Windows Phone users or apps for that system as there are for Android.\u003c/p>\n\u003cp>The notion of Microsoft being well behind Google once seemed inconceivable.\u003c/p>\n\u003cp>A decade ago, Microsoft was the world's most powerful technology company, with its Windows operating system and Office productivity software pervasive on personal computers. Microsoft's dominance had grown so extensive that U.S. and European antitrust regulators spent years trying to rein in the Redmond, Wash., software company.\u003c/p>\n\u003cp>Although Google was growing rapidly at the time, Microsoft CEO Steve Ballmer and other skeptics dismissed the company as a \"one-trick pony\" that hadn't proven adept at doing anything besides searching the Web and selling ads next to the results.\u003c/p>\n\u003cp>Google, which is based in Mountain View, has since morphed into a multifaceted juggernaut relentlessly trying to muscle into new markets. The company now runs the world's most watched online video service in YouTube, the largest email service in Gmail and the most widely used operating system for mobile devices in Android. All of those services provide more opportunities to show the ads that generate the bulk of Google's revenue. Google is now the company facing the scrutiny of regulators — and Microsoft has been active in making those complaints, including the one announced Tuesday.\u003c/p>\n\u003cp>\"Google is certainly the biggest challenge that Microsoft has ever had to deal with,\" said Michael Cusumano, a professor at the Massachusetts Institute of Technology's Sloan School of Management and author of several books about Microsoft.\u003c/p>\n\u003cp>Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft's online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft's acquisition of aQuantive, an online advertising service that didn't pan out.\u003c/p>\n\u003cp>Google, meanwhile, has been steadily increasing profits and share of the Internet search market. Google processes about two out of every three search requests in the United States and handles an even larger percentage of queries in many parts of Europe.\u003c/p>\n\u003cp>Although Microsoft has remained profitable companywide, the Windows franchise that provides its financial backbone has been weakening as a growing preference for smartphones and tablet computers undercuts sales of desktop and laptop computers. Besides doing damage with Android, Google is also trying to dent Microsoft by selling a less expensive, Internet-based alternative to Microsoft's Office suite. Google also is pushing a laptop operating system built on its popular Chrome Web browser in an attempt to divert even more sales away from Windows machines.\u003c/p>\n\u003cp>Microsoft has countered with a dramatic overhaul of the Windows operating system, one designed to bring tablet features such as touch screens to desktops and laptops. But Windows 8 has gotten off to a tepid start since its October release.\u003c/p>\n\u003cp>The changing fortunes of Microsoft and Google have been reflected in the stock market's appraisal of the two companies.\u003c/p>\n\u003cp>Google's market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft's market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google's IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.\u003c/p>\n\u003cp>In morning trading Tuesday, after the latest campaign kicked off, Microsoft's stock gained 36 cents, or 1.3 percent, to $28.95, while Google's increased $6.85, or nearly 1 percent, to $781.70.\u003c/p>\n\u003cp>Microsoft developed its anti-Google ad campaigns shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.\u003c/p>\n\u003cp>Microsoft isn't saying how much it is spending on these ad campaigns beyond saying the amount will run in the \"multimillions\" of dollars.\u003c/p>\n\u003cp>Although there isn't any evidence that the ads have hurt Google yet, Sullivan said Microsoft is pleased with the response. The company says about 117,000 people have signed Microsoft's online petition protesting Gmail's ad-driving scanning of content. That's a sliver of the more than 425 million Gmail accounts worldwide. Microsoft says about 4 million people have visited Scroogled.com, the website that serves as the hub of the company's anti-Google screed.\u003c/p>\n\u003cp>Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cutthroat tactics deployed to overcome Netscape's early lead in the Web browser market.\u003c/p>\n\u003cp>Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"Nothing is below Microsoft,\" Cusumano said. \"They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Can nothing stop Google?\u003c/p>\n\u003cp>On Thanksgiving, Microsoft launched attack ads against the Internet giant that were so ferocious they made headlines in advertising and technology publications alike.\u003c/p>\n\u003cp>Microsoft spokespeople are still warning anyone who will listen that Google is reading its users' email and delivering biased results in Google Shopping. But it has stopped buying the controversial Scroogled ads on television, in newspapers, and social media.\u003c/p>\n\u003cp>\"That part is about finished,\" Stefan Weitz, Microsoft senior director of online services, said on Thursday.\u003c/p>\n\u003cp>By one measure, the ads succeeded. Over 110,000 people signed Microsoft's petition on the \u003ca href=\"http://www.thepetitionsite.com/997/086/864/tell-google-to-stop-going-through-your-email-to-sell-ads/\">Care2 petition site\u003c/a> to \"Tell Google to stop going through your email to sell ads.\" Microsoft originally set a goal of 25,000 names.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But if Microsoft hoped its campaign would win it a greater share of the market for Internet search or webmail, it looks like a pretty big flop. Data from market research suggests that users of Google search and Gmail shrugged off the onslaught.\u003c/p>\n\u003cp>\"It's a little early to say, but it appears to be backfiring,\" said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>In the ads, still \u003ca href=\"http://www.scroogled.com/\">available online,\u003c/a> Microsoft makes two claims about its competitor. First, it charges that Google scans Gmail messages, looking for keywords it can use to serve up relevant advertising.\u003c/p>\n\u003cp>Here's an example of the first claim:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/daf3e70b-2c71-4ba2-b792-f975eadbc2e0/?vars=bGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3MmbWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Second, it says that the results of searches in Google Shopping are paid advertisements, as in this ad:\u003cbr>\n[youtube http://www.youtube.com/watch?v=-WIluNt0mvA]\u003c/p>\n\u003cp>The complaints aren't new. Microsoft put out a longer, more humorous Gmail Man advertisement a year ago:[youtube http://www.youtube.com/watch?v=yXqrTfOWx60]\u003c/p>\n\u003cp>(Asked for comments, a Google spokesperson provided a written statement pointing out that live human beings at the company don't scan everyone's emails. \"An automated algorithm--similar to that used for features like Priority Inbox or spam filtering--determines which ads are shown.\")\u003c/p>\n\u003cp>On one level, the Scroogled campaign is just another example of a company trashing a rival. \"Microsoft is in the position of the underdog and so the use of negative advertising is not surprising,\" said Weber.\u003c/p>\n\u003cp>What sets apart the Microsoft campaign is that--especially in the early weeks--it said almost nothing about its own products. In that way it differed sharply from Apple's famous \"\u003ca href=\"http://www.youtube.com/watch?v=ByCyqSROGf0&NR=1&feature=endscreen\">I'm a Mac\u003c/a>\" campaign that purported to offer a side-by-side comparison with Microsoft's Windows operating system.\u003c/p>\n\u003cp>In fact the Scroogled campaign was more reminiscent of political advertising. And \u003ca href=\"http://www.newrepublic.com/article/112421/microsofts-scroogle-ads-and-mark-penn\">some observers\u003c/a> said it was telling that Bill and Hillary Clinton's former pollster, Mark Penn, took a job at Microsoft before the campaign began.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nUsing Google, said Microsoft's Stefan Weitz, \"is like smoking. It's hard to get folks to stop doing it.\"\u003cbr>\n\u003c/aside>\n\u003cp>Weitz said Penn had little to do with the effort. But he acknowledged that the campaign started with an opinion poll conducted by the Roper Center for Public Opinion Research. \"We found that seven out of 10 Americans don't know that this practice of scanning emails was happening, and when they found out they didn't like it,\" said Weitz.\u003c/p>\n\u003cp>Microsoft saw an opportunity to challenge what had become an almost unconscious habit. If you want to find something on the Internet, you Google it. \"People do it with muscle memory,\" said Weitz. \"They don't even give it a thought.\"\u003c/p>\n\u003cp>By raising the privacy and bias concerns, Microsoft wanted to introduce at least a moment of hesitation. \"They will hit that cognitive speed bump,\" he said.\u003c/p>\n\u003cp>But that strategy doesn't seem to have clicked with users.\u003c/p>\n\u003cp>The latest market share scores from \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_January_2013_U.S._Search_Engine_Rankings\" target=\"_blank\">comScore\u003c/a> show Google with a 67 percent share of Internet searches for January 2013, up 0.3% from its 66.7 percent share in December 2012. The gain erased its 0.3% loss from the \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings\" target=\"_blank\">month before\u003c/a>.\u003c/p>\n\u003cp>Microsoft sites registered a 0.3% gain from November to January to reach a 16.5% share, but that increase appeared to come at the expense of also-rans like Ask and the struggling Yahoo!.\u003c/p>\n\u003cp>\u003ca href=\"http://www.email-marketing-reports.com/metrics/email-statistics.htm\">Email market share\u003c/a> is harder to measure because people read their email on a variety of different software on different devices and sometimes read the same message multiple times. Also Microsoft launched Outlook.com, an upgrade and rebranding of its hotmail.com web-based email program during the Scroogle campaign, further muddying the metrics.\u003c/p>\n\u003cp>But even Weitz isn't claiming that Microsoft has unseated Gmail's position at or near the top of the heap among email services Americans like to use. \"It's a habit,\" said Weitz. \"It's like smoking. It's hard to get folks to stop doing it.\"\u003c/p>\n\u003cp>Not only that, the ads just didn't resonate, said Weber of LunaMetrics. \"This sort of talk about privacy rings false and obscures the real issues,\" he said.\u003c/p>\n\u003cp>Users do care about privacy. But they are apparently sophisticated enough to know there isn't a human Gmail Man snooping on them, and they are willing to let a machine scan their emails and show them ads in exchange for a free service. \"By and large, people said, 'Eh, I don't care about this,'\" said Weber.\u003c/p>\n\u003cp>And from a privacy standpoint, the distinction Microsoft made was trivial, said Seth Schoen, a senior staff technologist for the San Francisco-based Electronic Frontier Foundation. \"What Microsoft was emphasizing is that they are not using users' data in the same way, in particular to target advertising,\" he said. \"As far as I know that's true. But it doesn't mean that they couldn't do that.\"\u003c/p>\n\u003cp>Both companies collect data on what terms users plug into their search engines and use that information to target ads, he said. The practice of looking at emails to target ads is only slightly removed from that.\u003c/p>\n\u003cp>If they really wanted to get serious about privacy, Schoen said, Google and Microsoft would offer encrypted email programs that would be much harder for anyone to scan and analyze, including hackers, and they would create these technologies in ways that the security could be audited by third parties.\u003c/p>\n\u003cp>So far neither company seems interested in such a venture. \"Against that backdrop there's not much difference between the two,\" said Schoen.\u003c/p>\n\u003cp>Microsoft's complaint about Google Shopping results has a little more validity, Weber and Schoen agreed.\u003c/p>\n\u003cp>Users don't expect search results to be influenced by what advertisers pay, especially since the earlier version of Google Shopping, Froogle, didn't organize results that way, said Schoen.\u003c/p>\n\u003cp>But Google isn't hiding the practice--its acknowledged on the Google Shopping page. And Weber says the Scroogle ads felt heavy-handed. \"There is a legitimate difference to be exploited there. But Microsoft should adjust the tone, talk about why their product is great.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Which brings us to the best advice Weber has to offer Microsoft. \"What they really have to focus on is having a better product.\"\u003c/p>\n\n",
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"description": "Microsoft spokespeople are still warning anyone who will listen that Google is readings its users email and delivering biased results in Google Shopping. But it has stopped running the controversial Scroogled ads on television, in newspapers, and social media. "That part is about finished," Stefan Weitz, Microsoft senior director of online services, told me on Thursday.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Can nothing stop Google?\u003c/p>\n\u003cp>On Thanksgiving, Microsoft launched attack ads against the Internet giant that were so ferocious they made headlines in advertising and technology publications alike.\u003c/p>\n\u003cp>Microsoft spokespeople are still warning anyone who will listen that Google is reading its users' email and delivering biased results in Google Shopping. But it has stopped buying the controversial Scroogled ads on television, in newspapers, and social media.\u003c/p>\n\u003cp>\"That part is about finished,\" Stefan Weitz, Microsoft senior director of online services, said on Thursday.\u003c/p>\n\u003cp>By one measure, the ads succeeded. Over 110,000 people signed Microsoft's petition on the \u003ca href=\"http://www.thepetitionsite.com/997/086/864/tell-google-to-stop-going-through-your-email-to-sell-ads/\">Care2 petition site\u003c/a> to \"Tell Google to stop going through your email to sell ads.\" Microsoft originally set a goal of 25,000 names.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But if Microsoft hoped its campaign would win it a greater share of the market for Internet search or webmail, it looks like a pretty big flop. Data from market research suggests that users of Google search and Gmail shrugged off the onslaught.\u003c/p>\n\u003cp>\"It's a little early to say, but it appears to be backfiring,\" said Jonathan Weber, an online advertising executive at \u003ca href=\"http://www.lunametrics.com/\" target=\"_blank\">LunaMetrics\u003c/a> digital marking firm in Pittsburgh.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>In the ads, still \u003ca href=\"http://www.scroogled.com/\">available online,\u003c/a> Microsoft makes two claims about its competitor. First, it charges that Google scans Gmail messages, looking for keywords it can use to serve up relevant advertising.\u003c/p>\n\u003cp>Here's an example of the first claim:\u003cbr>\n\u003ciframe src=\"http://hub.video.msn.com/embed/daf3e70b-2c71-4ba2-b792-f975eadbc2e0/?vars=bGlua292ZXJyaWRlMj1odHRwJTNBJTJGJTJGd3d3LmJpbmcuY29tJTJGdmlkZW9zJTNGbWt0JTNEZW4tdXMlMjZ2aWQlM0QlN0IwJTdEJTI2ZnJvbSUzRCZmcj1zaGFyZWVtYmVkLXN5bmRpY2F0aW9uJnN5bmRpY2F0aW9uPXRhZyZjb25maWdOYW1lPXN5bmRpY2F0aW9ucGxheWVyJmxpbmtiYWNrPWh0dHAlM0ElMkYlMkZ3d3cuYmluZy5jb20lMkZ2aWRlb3MmbWt0PWVuLXVzJmNvbmZpZ0NzaWQ9TVNOVmlkZW8%3D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"480\" height=\"270\">\u003c/iframe>\u003c/p>\n\u003cp>Second, it says that the results of searches in Google Shopping are paid advertisements, as in this ad:\u003cbr>\n\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/-WIluNt0mvA'\n title='//www.youtube.com/embed/-WIluNt0mvA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>The complaints aren't new. Microsoft put out a longer, more humorous Gmail Man advertisement a year ago:\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/yXqrTfOWx60'\n title='//www.youtube.com/embed/yXqrTfOWx60'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>(Asked for comments, a Google spokesperson provided a written statement pointing out that live human beings at the company don't scan everyone's emails. \"An automated algorithm--similar to that used for features like Priority Inbox or spam filtering--determines which ads are shown.\")\u003c/p>\n\u003cp>On one level, the Scroogled campaign is just another example of a company trashing a rival. \"Microsoft is in the position of the underdog and so the use of negative advertising is not surprising,\" said Weber.\u003c/p>\n\u003cp>What sets apart the Microsoft campaign is that--especially in the early weeks--it said almost nothing about its own products. In that way it differed sharply from Apple's famous \"\u003ca href=\"http://www.youtube.com/watch?v=ByCyqSROGf0&NR=1&feature=endscreen\">I'm a Mac\u003c/a>\" campaign that purported to offer a side-by-side comparison with Microsoft's Windows operating system.\u003c/p>\n\u003cp>In fact the Scroogled campaign was more reminiscent of political advertising. And \u003ca href=\"http://www.newrepublic.com/article/112421/microsofts-scroogle-ads-and-mark-penn\">some observers\u003c/a> said it was telling that Bill and Hillary Clinton's former pollster, Mark Penn, took a job at Microsoft before the campaign began.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nUsing Google, said Microsoft's Stefan Weitz, \"is like smoking. It's hard to get folks to stop doing it.\"\u003cbr>\n\u003c/aside>\n\u003cp>Weitz said Penn had little to do with the effort. But he acknowledged that the campaign started with an opinion poll conducted by the Roper Center for Public Opinion Research. \"We found that seven out of 10 Americans don't know that this practice of scanning emails was happening, and when they found out they didn't like it,\" said Weitz.\u003c/p>\n\u003cp>Microsoft saw an opportunity to challenge what had become an almost unconscious habit. If you want to find something on the Internet, you Google it. \"People do it with muscle memory,\" said Weitz. \"They don't even give it a thought.\"\u003c/p>\n\u003cp>By raising the privacy and bias concerns, Microsoft wanted to introduce at least a moment of hesitation. \"They will hit that cognitive speed bump,\" he said.\u003c/p>\n\u003cp>But that strategy doesn't seem to have clicked with users.\u003c/p>\n\u003cp>The latest market share scores from \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_January_2013_U.S._Search_Engine_Rankings\" target=\"_blank\">comScore\u003c/a> show Google with a 67 percent share of Internet searches for January 2013, up 0.3% from its 66.7 percent share in December 2012. The gain erased its 0.3% loss from the \u003ca href=\"http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings\" target=\"_blank\">month before\u003c/a>.\u003c/p>\n\u003cp>Microsoft sites registered a 0.3% gain from November to January to reach a 16.5% share, but that increase appeared to come at the expense of also-rans like Ask and the struggling Yahoo!.\u003c/p>\n\u003cp>\u003ca href=\"http://www.email-marketing-reports.com/metrics/email-statistics.htm\">Email market share\u003c/a> is harder to measure because people read their email on a variety of different software on different devices and sometimes read the same message multiple times. Also Microsoft launched Outlook.com, an upgrade and rebranding of its hotmail.com web-based email program during the Scroogle campaign, further muddying the metrics.\u003c/p>\n\u003cp>But even Weitz isn't claiming that Microsoft has unseated Gmail's position at or near the top of the heap among email services Americans like to use. \"It's a habit,\" said Weitz. \"It's like smoking. It's hard to get folks to stop doing it.\"\u003c/p>\n\u003cp>Not only that, the ads just didn't resonate, said Weber of LunaMetrics. \"This sort of talk about privacy rings false and obscures the real issues,\" he said.\u003c/p>\n\u003cp>Users do care about privacy. But they are apparently sophisticated enough to know there isn't a human Gmail Man snooping on them, and they are willing to let a machine scan their emails and show them ads in exchange for a free service. \"By and large, people said, 'Eh, I don't care about this,'\" said Weber.\u003c/p>\n\u003cp>And from a privacy standpoint, the distinction Microsoft made was trivial, said Seth Schoen, a senior staff technologist for the San Francisco-based Electronic Frontier Foundation. \"What Microsoft was emphasizing is that they are not using users' data in the same way, in particular to target advertising,\" he said. \"As far as I know that's true. But it doesn't mean that they couldn't do that.\"\u003c/p>\n\u003cp>Both companies collect data on what terms users plug into their search engines and use that information to target ads, he said. The practice of looking at emails to target ads is only slightly removed from that.\u003c/p>\n\u003cp>If they really wanted to get serious about privacy, Schoen said, Google and Microsoft would offer encrypted email programs that would be much harder for anyone to scan and analyze, including hackers, and they would create these technologies in ways that the security could be audited by third parties.\u003c/p>\n\u003cp>So far neither company seems interested in such a venture. \"Against that backdrop there's not much difference between the two,\" said Schoen.\u003c/p>\n\u003cp>Microsoft's complaint about Google Shopping results has a little more validity, Weber and Schoen agreed.\u003c/p>\n\u003cp>Users don't expect search results to be influenced by what advertisers pay, especially since the earlier version of Google Shopping, Froogle, didn't organize results that way, said Schoen.\u003c/p>\n\u003cp>But Google isn't hiding the practice--its acknowledged on the Google Shopping page. And Weber says the Scroogle ads felt heavy-handed. \"There is a legitimate difference to be exploited there. But Microsoft should adjust the tone, talk about why their product is great.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Which brings us to the best advice Weber has to offer Microsoft. \"What they really have to focus on is having a better product.\"\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>The movie is called \u003ca href=\"http://www.imdb.com/title/tt2234155/\" target=\"_blank\">\u003cem>The Internship\u003c/em>\u003c/a> and it's set to be released Jun 7.\u003c/p>\n\u003cp>From \u003ca href=\"http://insidemovies.ew.com/2013/02/13/the-internship-trailer-owen-wilson-and-vince-vaughn-face-occupational-hazards-video/\" target=\"_blank\">Entertainment Weekly\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>The Internship has the duo playing Nick and Billy, a pair of down-on-their-luck salesmen who find themselves out of a job when their company shuts down. Desperate, they apply for and attain internships at Google — only to find themselves competing against a gaggle of brilliant 20-somethings for a handful of full-time positions. The Office‘s B.J. Novak, The Daily Show‘s Aasif Mandvi, and Bridesmaids‘s Rose Byrne co-star; Date Night‘s Shawn Levy directed.\u003c/p>\u003c/blockquote>\n\u003cdiv style=\"text-align: center\">[youtube http://www.youtube.com/watch?v=a8DjuGlVknQ]\u003c/div>\n\u003cp> \u003c/p>\n\u003cp>By the way, here are the real \u003ca href=\"http://www.google.com/jobs/students/tech/internships/\" target=\"_blank\">internships\u003c/a> available at the company.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>A few years ago I wrote a \u003ca href=\"http://economybeat.org/jobs-and-unemployment/google-job-interview-cheat-sheet/\" target=\"_blank\">post\u003c/a> for another public media site about some of the questions Google job candidates get asked in their interviews. Here's one, allegedly asked of prospective software engineers:\u003c/p>\n\u003cblockquote>\u003cp>You need to check that your friend, Bob, has your correct phone number, but you cannot ask him directly. You must write a the question on a card which and give it to Eve who will take the card to Bob and return the answer to you. What must you write on the card, besides the question, to ensure Bob can encode the message so that Eve cannot read your phone number?\u003c/p>\u003c/blockquote>\n\u003cp>And for engineering manager...\u003c/p>\n\u003cblockquote>\u003cp>You’re the captain of a pirate ship, and your crew gets to vote on how the gold is divided up. If fewer than half of the pirates agree with you, you die. How do you recommend apportioning the gold in such a way that you get a good share of the booty, but still survive?\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>Please leave your incorrect answers below.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The movie is called \u003ca href=\"http://www.imdb.com/title/tt2234155/\" target=\"_blank\">\u003cem>The Internship\u003c/em>\u003c/a> and it's set to be released Jun 7.\u003c/p>\n\u003cp>From \u003ca href=\"http://insidemovies.ew.com/2013/02/13/the-internship-trailer-owen-wilson-and-vince-vaughn-face-occupational-hazards-video/\" target=\"_blank\">Entertainment Weekly\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>The Internship has the duo playing Nick and Billy, a pair of down-on-their-luck salesmen who find themselves out of a job when their company shuts down. Desperate, they apply for and attain internships at Google — only to find themselves competing against a gaggle of brilliant 20-somethings for a handful of full-time positions. The Office‘s B.J. Novak, The Daily Show‘s Aasif Mandvi, and Bridesmaids‘s Rose Byrne co-star; Date Night‘s Shawn Levy directed.\u003c/p>\u003c/blockquote>\n\u003cdiv style=\"text-align: center\">\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/a8DjuGlVknQ'\n title='//www.youtube.com/embed/a8DjuGlVknQ'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/div>\n\u003cp> \u003c/p>\n\u003cp>By the way, here are the real \u003ca href=\"http://www.google.com/jobs/students/tech/internships/\" target=\"_blank\">internships\u003c/a> available at the company.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>A few years ago I wrote a \u003ca href=\"http://economybeat.org/jobs-and-unemployment/google-job-interview-cheat-sheet/\" target=\"_blank\">post\u003c/a> for another public media site about some of the questions Google job candidates get asked in their interviews. Here's one, allegedly asked of prospective software engineers:\u003c/p>\n\u003cblockquote>\u003cp>You need to check that your friend, Bob, has your correct phone number, but you cannot ask him directly. You must write a the question on a card which and give it to Eve who will take the card to Bob and return the answer to you. What must you write on the card, besides the question, to ensure Bob can encode the message so that Eve cannot read your phone number?\u003c/p>\u003c/blockquote>\n\u003cp>And for engineering manager...\u003c/p>\n\u003cblockquote>\u003cp>You’re the captain of a pirate ship, and your crew gets to vote on how the gold is divided up. If fewer than half of the pirates agree with you, you die. How do you recommend apportioning the gold in such a way that you get a good share of the booty, but still survive?\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>Please leave your incorrect answers below.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Apple, Google, Cisco, HP, Oracle Among Silicon Valley Cos. That Avoid Paying Billions in Taxes",
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"content": "\u003cp>\u003cem>By Matt Drange, \u003ca href=\"http://cironline.org/\" target=\"_blank\" rel=\"noopener\">Center for Investigative Reporting\u003c/a>\u003c/em>\u003c/p>\n\u003cp>The largest tech companies in the Bay Area have avoided paying federal taxes on more than $225 billion they have accumulated through foreign subsidiaries, documents filed with the Securities and Exchange Commission show.\u003c/p>\n\u003cp>By sheltering their assets overseas, Silicon Valley companies such as Apple, Google, eBay and Hewlett-Packard are able to reduce their annual taxes in some cases by billions of dollars, according to a Center for Investigative Reporting analysis of the\u003cstrong> \u003c/strong>50 largest firms’ financial statements filed in 2012.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/cash-overseas.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88894\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/cash-overseas.jpg\" alt=\"cash-overseas\" width=\"550\" height=\"400\">\u003c/a>\u003c/p>\n\u003cp>\u003c!--more-->\u003cbr>\nWidespread tax avoidance by some of California’s most prominent companies has contributed to federal revenue shortfalls as President Barack Obama and Congress consider whether to cut government programs. Some lawmakers say the tax code disproportionately favors powerful companies at the expense of other taxpayers.\u003c/p>\n\u003caside class=\"pullquote alignleft\"> \u003cstrong>Tech firms in particular have very low worldwide rates, and their demands for a more competitive U.S. tax system ring hollow.”\u003c/strong>\n\u003cp>–Edward Kleinbard, former chief of staff congressional Joint Committee on Taxation\u003c/p>\n\u003c/aside>\n\u003cp>“What it demonstrates is that tech firms in particular have very low worldwide rates, and their demands for a more competitive U.S. tax system ring hollow,” said Edward Kleinbard, a tax law professor at the University of Southern California and former chief of staff for the congressional Joint Committee on Taxation. “In fact, the U.S. tax system subsidizes them, and a more neutral tax system would require tech firms to pay substantially more taxes.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The U.S. tax code allows companies to reduce their tax burden by accumulating assets overseas, and some of the biggest names in the tech industry have perfected the tactic. Instead of paying the top U.S. corporate tax rate of 35 percent, dozens of Silicon Valley giants maintain global tax rates below 15 percent, the Center for Investigative Reporting’s review of annual financial statements found.\u003c/p>\n\u003cp>Among the 50 firms, 47 reported having assets overseas that were “permanently reinvested,” a designation that allows them to avoid recording the money as taxable U.S. income, thereby deferring payment of federal and state taxes indefinitely. Many companies designate their holdings overseas even though much of the money is invested in the United States.\u003c/p>\n\u003cp>Five companies – Cisco Systems, Apple, Hewlett-Packard, Google and Oracle – accounted for more than two-thirds of the $225 billion in accumulated foreign earnings as of Dec. 31, 2012.\u003c/p>\n\u003cp>Tech companies that relied on foreign income to reduce their taxes include:\u003c/p>\n\u003cul>\n\u003cli>Apple, which reported $40.4 billion in holdings overseas and had an effective global tax rate of 12.6 percent over the past three years\u003c/li>\n\u003cli>eBay, which reported $10 billion overseas and had an effective tax rate of 15.3 percent over the past three years\u003c/li>\n\u003cli>Google, which reported $24.8 billion overseas and had an effective tax rate of 17.6 percent over the past three years\u003c/li>\n\u003cli>Yahoo, which reported $3.2 billion overseas and had an effective tax rate of 17.9 percent over the past three years\u003c/li>\n\u003cli>Cisco, which reported $41.3 billion overseas and had an effective tax rate of 20.9 percent over the past three years\u003c/li>\n\u003c/ul>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/Silicon-Valley-Taxes.mp3\" target=\"_blank\" rel=\"noopener\">Audio: Interview with reporter Matt Drange\u003c/a>\u003c/strong>\u003c/aside>\n\u003cp>The companies declined to comment on their offshore holdings or the amount of taxes they paid.\u003cstrong> \u003c/strong>The effective tax rate is based on the Center for Investigative Reporting’s calculation using the firm’s publicly available information; companies are not required to make public how much they paid the Internal Revenue Service.\u003c/p>\n\u003cp>Many of Silicon Valley’s biggest firms will benefit from a two-year extension of a tax provision – included in the January fiscal cliff deal – allowing them to defer taxes on royalties earned by their foreign subsidiaries. The Joint Committee on Taxation estimates this will cost the U.S. government more than $1.5 billion in the next two years.\u003c/p>\n\u003cp>Sen. Carl Levin, D-Mich., chairman of the investigations subcommittee of the Senate Committee on Homeland Security and Governmental Affairs, charged at a hearing in September that U.S. companies have stockpiled $1.7 trillion in earnings overseas, all of which has gone untaxed by the U.S. Treasury.\u003c/p>\n\u003cp>“The bottom line of our investigation is that some multinationals use our current tax system to engage in shams and gimmicks to avoid paying the taxes they owe,” Levin said at the hearing. “It is a system that multinationals have used to shift billions of dollars of profit offshore and avoid billions of dollars in U.S. taxes, to their enormous benefit.”\u003c/p>\n\u003cp>On Feb. 7, Sen. Bernie Sanders, I-Vermont, \u003ca href=\"http://www.sanders.senate.gov/imo/media/doc/TaxHavens-%20BIll.pdf\">introduced a bill\u003c/a> that would eliminate companies’ ability to defer taxes on income deemed permanently reinvested.\u003c/p>\n\u003cp>Levin’s subcommittee is examining Silicon Valley companies that\u003cstrong> \u003c/strong>have become efficient at avoiding taxes in part by transferring money among foreign subsidiaries in countries designated by the U.S. as tax havens.\u003c/p>\n\u003cp>Kimberly Clausing, an economics professor at Reed College in Portland, Ore., estimates that the federal government is losing more than $90 billion in tax revenue annually from U.S. businesses that transfer earnings overseas.\u003c/p>\n\u003cp>That amounts to nearly half the corporate tax paid by all U.S. companies in 2011. It would be enough to fund public schools and higher education in California for more than two years or cover 206 days of military operations in Iraq and Afghanistan\u003cstrong>, \u003c/strong>according to state and federal budget data.\u003c/p>\n\u003cp>For many multinational corporations based in the United States, Clausing said, the top corporate income tax rate of 35 percent is a myth.\u003c/p>\n\u003cp>“I think our system’s stated intention and its actual practice have diverged to a point where it’s bordering on ridiculous,” she said. “If you look at the firms in question, they aren’t paying anywhere near that rate.”\u003c/p>\n\u003cp>Of the 50 largest Bay Area tech companies, 17 estimated the U.S. taxes they owed on overseas earnings. If these companies were taxed on that money today, they would owe the U.S. Treasury $25.9 billion, according to their own estimates. The other companies avoided disclosure by citing an exception that estimating their tax burden was impractical.\u003c/p>\n\u003cp>“It’s a disgrace,” said Kleinbard, the USC professor. “It’s entirely optional whether companies provide U.S. tax estimates on offshore earnings.”\u003c/p>\n\u003cp>Most of the companies analyzed by the Center for Investigative Reporting\u003cstrong> \u003c/strong>support a lobbying effort in Washington for a one-time tax holiday that would allow them to transfer foreign earnings to the United States at rates as low as 5 percent. An industry group, which calls itself the WIN America Campaign, has spent $760,000 on lobbying since it was formed in 2011, federal records show. Its backers include the \u003ca href=\"http://www.svtdg.org/index.html\">Silicon Valley Tax Directors Group\u003c/a>, made up of representatives from dozens of tech companies.\u003c/p>\n\u003cp>A similar amnesty was offered in 2004. A \u003ca href=\"http://www.nber.org/papers/w15023.pdf\">2009 study\u003c/a> by the National Bureau of Economic Research found that 92 percent of the $300 billion that companies transferred to the U.S. under that amnesty ended up with shareholders.\u003c/p>\n\u003cp>Kleinbard said it’s a common misconception that assets held by foreign subsidiaries of U.S. companies remain outside the country. In reality, much of the money is invested here in the form of U.S. Treasury bonds and government-backed securities. The difference, he said, is that the investments go untaxed.\u003c/p>\n\u003cp>“The money is not sitting in a strongbox buried in the sand,” he said.\u003c/p>\n\u003cp>A study of Apple, Google and about two dozen other companies by Levin’s Senate subcommittee in 2011 found that 46 percent of the money the firms held “overseas” actually was invested in U.S. Treasury bonds and other government-backed assets, such as mutual funds and stocks.\u003c/p>\n\u003cp>“The data shows that, in many cases, the funds that corporations identify as being offshore are really onshore,” the report said. “The presence of those funds in the United States undermines the argument that undistributed accumulated foreign earnings are ‘trapped’ abroad, because nearly half of those funds are already located right here in the United States.”\u003c/p>\n\u003cp>\u003cem>This story was edited by Richard C. Paddock and copy edited by Nikki Frick and Christine Lee.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>\u003cem>The independent, nonprofit Center for Investigative Reporting is the country’s largest investigative reporting team. For more, visit \u003c/em>\u003c/strong>\u003cem>\u003ca href=\"http://www.cironline.org/\">\u003cstrong>www.cironline.org\u003c/strong>\u003c/a>\u003cstrong>. \u003c/strong>\u003c/em>\u003cstrong>\u003cem>Contact the reporter at \u003ca href=\"mailto:mdrange@cironline.org\">mdrange@cironline.org\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>By Matt Drange, \u003ca href=\"http://cironline.org/\" target=\"_blank\" rel=\"noopener\">Center for Investigative Reporting\u003c/a>\u003c/em>\u003c/p>\n\u003cp>The largest tech companies in the Bay Area have avoided paying federal taxes on more than $225 billion they have accumulated through foreign subsidiaries, documents filed with the Securities and Exchange Commission show.\u003c/p>\n\u003cp>By sheltering their assets overseas, Silicon Valley companies such as Apple, Google, eBay and Hewlett-Packard are able to reduce their annual taxes in some cases by billions of dollars, according to a Center for Investigative Reporting analysis of the\u003cstrong> \u003c/strong>50 largest firms’ financial statements filed in 2012.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/cash-overseas.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-88894\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/cash-overseas.jpg\" alt=\"cash-overseas\" width=\"550\" height=\"400\">\u003c/a>\u003c/p>\n\u003cp>\u003c!--more-->\u003cbr>\nWidespread tax avoidance by some of California’s most prominent companies has contributed to federal revenue shortfalls as President Barack Obama and Congress consider whether to cut government programs. Some lawmakers say the tax code disproportionately favors powerful companies at the expense of other taxpayers.\u003c/p>\n\u003caside class=\"pullquote alignleft\"> \u003cstrong>Tech firms in particular have very low worldwide rates, and their demands for a more competitive U.S. tax system ring hollow.”\u003c/strong>\n\u003cp>–Edward Kleinbard, former chief of staff congressional Joint Committee on Taxation\u003c/p>\n\u003c/aside>\n\u003cp>“What it demonstrates is that tech firms in particular have very low worldwide rates, and their demands for a more competitive U.S. tax system ring hollow,” said Edward Kleinbard, a tax law professor at the University of Southern California and former chief of staff for the congressional Joint Committee on Taxation. “In fact, the U.S. tax system subsidizes them, and a more neutral tax system would require tech firms to pay substantially more taxes.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The U.S. tax code allows companies to reduce their tax burden by accumulating assets overseas, and some of the biggest names in the tech industry have perfected the tactic. Instead of paying the top U.S. corporate tax rate of 35 percent, dozens of Silicon Valley giants maintain global tax rates below 15 percent, the Center for Investigative Reporting’s review of annual financial statements found.\u003c/p>\n\u003cp>Among the 50 firms, 47 reported having assets overseas that were “permanently reinvested,” a designation that allows them to avoid recording the money as taxable U.S. income, thereby deferring payment of federal and state taxes indefinitely. Many companies designate their holdings overseas even though much of the money is invested in the United States.\u003c/p>\n\u003cp>Five companies – Cisco Systems, Apple, Hewlett-Packard, Google and Oracle – accounted for more than two-thirds of the $225 billion in accumulated foreign earnings as of Dec. 31, 2012.\u003c/p>\n\u003cp>Tech companies that relied on foreign income to reduce their taxes include:\u003c/p>\n\u003cul>\n\u003cli>Apple, which reported $40.4 billion in holdings overseas and had an effective global tax rate of 12.6 percent over the past three years\u003c/li>\n\u003cli>eBay, which reported $10 billion overseas and had an effective tax rate of 15.3 percent over the past three years\u003c/li>\n\u003cli>Google, which reported $24.8 billion overseas and had an effective tax rate of 17.6 percent over the past three years\u003c/li>\n\u003cli>Yahoo, which reported $3.2 billion overseas and had an effective tax rate of 17.9 percent over the past three years\u003c/li>\n\u003cli>Cisco, which reported $41.3 billion overseas and had an effective tax rate of 20.9 percent over the past three years\u003c/li>\n\u003c/ul>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/02/Silicon-Valley-Taxes.mp3\" target=\"_blank\" rel=\"noopener\">Audio: Interview with reporter Matt Drange\u003c/a>\u003c/strong>\u003c/aside>\n\u003cp>The companies declined to comment on their offshore holdings or the amount of taxes they paid.\u003cstrong> \u003c/strong>The effective tax rate is based on the Center for Investigative Reporting’s calculation using the firm’s publicly available information; companies are not required to make public how much they paid the Internal Revenue Service.\u003c/p>\n\u003cp>Many of Silicon Valley’s biggest firms will benefit from a two-year extension of a tax provision – included in the January fiscal cliff deal – allowing them to defer taxes on royalties earned by their foreign subsidiaries. The Joint Committee on Taxation estimates this will cost the U.S. government more than $1.5 billion in the next two years.\u003c/p>\n\u003cp>Sen. Carl Levin, D-Mich., chairman of the investigations subcommittee of the Senate Committee on Homeland Security and Governmental Affairs, charged at a hearing in September that U.S. companies have stockpiled $1.7 trillion in earnings overseas, all of which has gone untaxed by the U.S. Treasury.\u003c/p>\n\u003cp>“The bottom line of our investigation is that some multinationals use our current tax system to engage in shams and gimmicks to avoid paying the taxes they owe,” Levin said at the hearing. “It is a system that multinationals have used to shift billions of dollars of profit offshore and avoid billions of dollars in U.S. taxes, to their enormous benefit.”\u003c/p>\n\u003cp>On Feb. 7, Sen. Bernie Sanders, I-Vermont, \u003ca href=\"http://www.sanders.senate.gov/imo/media/doc/TaxHavens-%20BIll.pdf\">introduced a bill\u003c/a> that would eliminate companies’ ability to defer taxes on income deemed permanently reinvested.\u003c/p>\n\u003cp>Levin’s subcommittee is examining Silicon Valley companies that\u003cstrong> \u003c/strong>have become efficient at avoiding taxes in part by transferring money among foreign subsidiaries in countries designated by the U.S. as tax havens.\u003c/p>\n\u003cp>Kimberly Clausing, an economics professor at Reed College in Portland, Ore., estimates that the federal government is losing more than $90 billion in tax revenue annually from U.S. businesses that transfer earnings overseas.\u003c/p>\n\u003cp>That amounts to nearly half the corporate tax paid by all U.S. companies in 2011. It would be enough to fund public schools and higher education in California for more than two years or cover 206 days of military operations in Iraq and Afghanistan\u003cstrong>, \u003c/strong>according to state and federal budget data.\u003c/p>\n\u003cp>For many multinational corporations based in the United States, Clausing said, the top corporate income tax rate of 35 percent is a myth.\u003c/p>\n\u003cp>“I think our system’s stated intention and its actual practice have diverged to a point where it’s bordering on ridiculous,” she said. “If you look at the firms in question, they aren’t paying anywhere near that rate.”\u003c/p>\n\u003cp>Of the 50 largest Bay Area tech companies, 17 estimated the U.S. taxes they owed on overseas earnings. If these companies were taxed on that money today, they would owe the U.S. Treasury $25.9 billion, according to their own estimates. The other companies avoided disclosure by citing an exception that estimating their tax burden was impractical.\u003c/p>\n\u003cp>“It’s a disgrace,” said Kleinbard, the USC professor. “It’s entirely optional whether companies provide U.S. tax estimates on offshore earnings.”\u003c/p>\n\u003cp>Most of the companies analyzed by the Center for Investigative Reporting\u003cstrong> \u003c/strong>support a lobbying effort in Washington for a one-time tax holiday that would allow them to transfer foreign earnings to the United States at rates as low as 5 percent. An industry group, which calls itself the WIN America Campaign, has spent $760,000 on lobbying since it was formed in 2011, federal records show. Its backers include the \u003ca href=\"http://www.svtdg.org/index.html\">Silicon Valley Tax Directors Group\u003c/a>, made up of representatives from dozens of tech companies.\u003c/p>\n\u003cp>A similar amnesty was offered in 2004. A \u003ca href=\"http://www.nber.org/papers/w15023.pdf\">2009 study\u003c/a> by the National Bureau of Economic Research found that 92 percent of the $300 billion that companies transferred to the U.S. under that amnesty ended up with shareholders.\u003c/p>\n\u003cp>Kleinbard said it’s a common misconception that assets held by foreign subsidiaries of U.S. companies remain outside the country. In reality, much of the money is invested here in the form of U.S. Treasury bonds and government-backed securities. The difference, he said, is that the investments go untaxed.\u003c/p>\n\u003cp>“The money is not sitting in a strongbox buried in the sand,” he said.\u003c/p>\n\u003cp>A study of Apple, Google and about two dozen other companies by Levin’s Senate subcommittee in 2011 found that 46 percent of the money the firms held “overseas” actually was invested in U.S. Treasury bonds and other government-backed assets, such as mutual funds and stocks.\u003c/p>\n\u003cp>“The data shows that, in many cases, the funds that corporations identify as being offshore are really onshore,” the report said. “The presence of those funds in the United States undermines the argument that undistributed accumulated foreign earnings are ‘trapped’ abroad, because nearly half of those funds are already located right here in the United States.”\u003c/p>\n\u003cp>\u003cem>This story was edited by Richard C. Paddock and copy edited by Nikki Frick and Christine Lee.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>\u003cem>The independent, nonprofit Center for Investigative Reporting is the country’s largest investigative reporting team. For more, visit \u003c/em>\u003c/strong>\u003cem>\u003ca href=\"http://www.cironline.org/\">\u003cstrong>www.cironline.org\u003c/strong>\u003c/a>\u003cstrong>. \u003c/strong>\u003c/em>\u003cstrong>\u003cem>Contact the reporter at \u003ca href=\"mailto:mdrange@cironline.org\">mdrange@cironline.org\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>SAN FRANCISCO (AP) — Google's fourth-quarter earnings rose 7 percent as online advertisers spent more money in pursuit of holiday shoppers.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2012/04/17/oracle-says-google-execs-at-highest-level-deliberately-violated-copyrights/googlelogo-5/\" rel=\"attachment wp-att-62457\">\u003cimg class=\"alignright size-medium wp-image-62457\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/googlelogo-300x212.gif\" alt=\"googlelogo\" width=\"254\" height=\"180\">\u003c/a>The financial results announced Tuesday were a mixed bag. While the company's earnings topped analyst estimates, an accounting quirk caused net revenue to fall below the projections that guide investor expectations.\u003c/p>\n\u003cp>Wall Street still liked what it saw. Google's stock climbed $30.78, or 4.4 percent, to $733.65 in extended trading.\u003c/p>\n\u003cp>The most recent quarter didn't provide an apples-to-apples comparison to the previous year because the latest results included Motorola Mobility. Google didn't own Motorola Mobility in 2011, having completed its $12.4 billion acquisition of the handset maker eight months ago.\u003c/p>\n\u003cp>Things were further complicated by Google's recent agreement to sell a part of the Motorola Mobility division that makes cable TV boxes. That division is now accounted for as a discontinued operation. \u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Google earned nearly $2.9 billion, or $8.62 cents per share during the final three months of last year. That compared to net income of $2.7 billion, or $8.22 per share, at the same time last year.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>\u003ca href=\"http://finance.yahoo.com/q?s=goog&ql=1\" target=\"_blank\">Google after-hours stock quote\u003c/a>\u003c/strong> (Yahoo! Finance)\u003c/aside>\n\u003cp>If not for the costs of employee stock compensation and certain other accounting items, Google said it would have earned. $10.65 per share. On that basis, Google exceeded the average earnings estimate of $10.54 among analysts surveyed by FactSet.\u003c/p>\n\u003cp>Revenue surged 36 percent from the previous year to $14.4 billion.\u003c/p>\n\u003cp>After subtracting advertising expenses, Google's revenue totaled $11.3 billion. That figure was well below the average analyst estimate of $12.1 billion, according to FactSet.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>But many of the analyst forecasts included revenue from Motorola Mobility's set-top division, which Google didn't include in its fourth quarter revenue. Had the set-top division been included, Google's net revenue would have matched analyst estimates.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>SAN FRANCISCO (AP) — Google's fourth-quarter earnings rose 7 percent as online advertisers spent more money in pursuit of holiday shoppers.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/2012/04/17/oracle-says-google-execs-at-highest-level-deliberately-violated-copyrights/googlelogo-5/\" rel=\"attachment wp-att-62457\">\u003cimg class=\"alignright size-medium wp-image-62457\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/googlelogo-300x212.gif\" alt=\"googlelogo\" width=\"254\" height=\"180\">\u003c/a>The financial results announced Tuesday were a mixed bag. While the company's earnings topped analyst estimates, an accounting quirk caused net revenue to fall below the projections that guide investor expectations.\u003c/p>\n\u003cp>Wall Street still liked what it saw. Google's stock climbed $30.78, or 4.4 percent, to $733.65 in extended trading.\u003c/p>\n\u003cp>The most recent quarter didn't provide an apples-to-apples comparison to the previous year because the latest results included Motorola Mobility. Google didn't own Motorola Mobility in 2011, having completed its $12.4 billion acquisition of the handset maker eight months ago.\u003c/p>\n\u003cp>Things were further complicated by Google's recent agreement to sell a part of the Motorola Mobility division that makes cable TV boxes. That division is now accounted for as a discontinued operation. \u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Google earned nearly $2.9 billion, or $8.62 cents per share during the final three months of last year. That compared to net income of $2.7 billion, or $8.22 per share, at the same time last year.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003cstrong>\u003ca href=\"http://finance.yahoo.com/q?s=goog&ql=1\" target=\"_blank\">Google after-hours stock quote\u003c/a>\u003c/strong> (Yahoo! Finance)\u003c/aside>\n\u003cp>If not for the costs of employee stock compensation and certain other accounting items, Google said it would have earned. $10.65 per share. On that basis, Google exceeded the average earnings estimate of $10.54 among analysts surveyed by FactSet.\u003c/p>\n\u003cp>Revenue surged 36 percent from the previous year to $14.4 billion.\u003c/p>\n\u003cp>After subtracting advertising expenses, Google's revenue totaled $11.3 billion. That figure was well below the average analyst estimate of $12.1 billion, according to FactSet.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>But many of the analyst forecasts included revenue from Motorola Mobility's set-top division, which Google didn't include in its fourth quarter revenue. Had the set-top division been included, Google's net revenue would have matched analyst estimates.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "A.M. Splash: Oakland Police Union Resists Sheriffs' Aid; Google Settlement Changes Patent Wars; Netflix Signs Warner Bros. Deal",
"title": "A.M. Splash: Oakland Police Union Resists Sheriffs' Aid; Google Settlement Changes Patent Wars; Netflix Signs Warner Bros. Deal",
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"content": "\u003cul>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/matier-ross/article/Oakland-police-union-slams-plan-to-help-4170366.php\">Oakland police union slams plan to help\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Oakland's plan to bring in Alameda County sheriff's deputies to help patrol crime-ridden streets is being resisted by the city's police union - the very group that has long been crying for help. \"I wouldn't say I'm that surprised, but it is disappointing,\" Mayor Jean Quan said of the Oakland Police Officers Association's objections to seeking outside help. At issue is a plan put forward by council members Libby Schaaf and Larry Reid to spend $530,00o in city money for 10 Alameda County sheriff's deputies and a sergeant to help out the understaffed Police Department until new cadets now being trained are street-ready.\n\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.mercurynews.com/business/ci_22325137/googles-ftc-deal-could-alter-tech-worlds-patent\">Google's FTC deal could alter tech world's patent wars\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>While the focus of last week's agreement between the Federal Trade Commission and Google was search, the deal's restrictions on how Google uses its patents could have a broader impact on the technology industry. Under the deal, which ended an antitrust investigation by the FTC and disappointed many critics, Google will make only minor changes to its search business. But Google is also now limited in when it can seek injunctions against products from rival companies that use certain of its patents. Throughout recent smartphone wars and other major patent litigation, holders of so-called standard essential patents have been accused of using them to bully competitors into paying high licensing rates or as leverage in patent disputes.The FTC's deal with Google clarifies the uncertainty\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cp>\u003ca href=\"http://www.mercurynews.com/tv/ci_22325126/netflix-signs-deal-new-warner-bros-television-shows\">Netflix signs deal for new Warner Bros. television shows\u003c/a> (SJ Mercury News) \u003c/p>\n\u003cblockquote>\u003cp>Netflix will carry previous seasons of some popular shows produced by Time Warner's Warner Bros. Television as it braces for stiffer competition from new video-streaming rivals. Netflix said its U.S. subscribers will be able to watch \"Revolution,\" a drama set in a post-apocalyptic America; miniseries \"Political Animals,\" starring Sigourney Weaver; and Western mystery series \"Longmire,\" among other shows.\n\u003c/p>\u003c/blockquote>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/matier-ross/article/Oakland-cost-for-star-officer-250-000-4171619.php\">Oakland cost for star officer: $250,000\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Oakland's plan to bring in former New York Police Commissioner and ex-Los Angeles Police Chief William Bratton to help reshape the city's troubled Police Department will come at a price - $250,000, to be exact. That's on top of the $100,000 that the city is already paying Bratton's associate, Bob Wasserman, who was hired by the city last year to make suggestions for improving the department.\n\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/politics/article/Pelosi-defends-doctored-House-women-photo-4168972.php\">Pelosi defends doctored House women photo\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>House Minority Leader Nancy Pelosi often cites San Francisco's diversity as a model and a goal for the nation, saying \"the strength is in the mix.\" But on Friday she found herself defending a photograph doctored to include four female Democratic House members who failed to arrive in time for a class picture on the Capitol steps Thursday, the first day of the new 113th Congress.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/S-F-begins-charging-for-Sunday-parking-4171368.php\">S.F. begins charging for Sunday parking\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>A 65-year-old tradition died quietly this weekend, when for the first time, San Francisco started requiring drivers throughout the city to feed parking meters on Sundays. The tradition's end came so quietly, in fact, that many drivers didn't notice.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.mercurynews.com/business/ci_22306223/new-online-marketplaces-bring-mechanics-barbers-and-more\">New online marketplaces bring mechanics, barbers and more to your door\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>Tech's \"sharing economy\" movement has spawned companies like Airbnb and Relay Rides, which let people save and make money via exchanges for things like spare bedrooms and car trips. Now a new slew of startups is using the model to match consumers with professional services for less. YourMechanic, for instance, has a mobile network of certified auto mechanics who'll come to your home or office; Pathjoy promises \"maid service for the masses,\" booked online. Similar exchanges are popping up for chefs (Kitchit) and barbers (GoHaircut).\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://roadwarrior.blogs.pressdemocrat.com/15857/now-you-again-may-get-a-vintage-license-plate/\">Now you again may get a vintage license plate\u003c/a> (Santa Rosa Press Democrat)\u003cbr>\n\u003cblockquote>\u003cp>There’s something nostalgic about California’s license plates from the 1950s, ’60s and ’70s. Now, you may be able to have them again or for the first time. The DMV this year started taking $50 pre-orders for what it’s calling legacy license plates. That’s the yellow one with black lettering issued from 1956 to 1962, the black with yellow lettering handed out from 1963 to 1969 and the blue with yellow lettering distributed from 1969 to 1986.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.huffingtonpost.com/2013/01/07/burning-man-2013-tickets_n_2422781.html?utm_hp_ref=san-francisco\">Burning Man 2013 Ticket Policy Draws Mixed Reviews\u003c/a> (Huffington Post)\u003cbr>\n\u003cblockquote>\u003cp>When organizers of the rapidly-growing Burning Man festival announced plans to sell coveted tickets via a lottery system last year, veteran attendees were outraged... It seemed nearly everyone involved experienced some form of migraine and money loss. So this year, organizers decided to try something new: Eliminate the lottery and instead sell the majority of the 55,000 tickets at one universal flat rate. The $380 passes will go on sale mid-February for those who pre-register. In the past, tickets have been priced in a tiered system, and last year's cheapest went for $240.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cul>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/matier-ross/article/Oakland-police-union-slams-plan-to-help-4170366.php\">Oakland police union slams plan to help\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Oakland's plan to bring in Alameda County sheriff's deputies to help patrol crime-ridden streets is being resisted by the city's police union - the very group that has long been crying for help. \"I wouldn't say I'm that surprised, but it is disappointing,\" Mayor Jean Quan said of the Oakland Police Officers Association's objections to seeking outside help. At issue is a plan put forward by council members Libby Schaaf and Larry Reid to spend $530,00o in city money for 10 Alameda County sheriff's deputies and a sergeant to help out the understaffed Police Department until new cadets now being trained are street-ready.\n\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.mercurynews.com/business/ci_22325137/googles-ftc-deal-could-alter-tech-worlds-patent\">Google's FTC deal could alter tech world's patent wars\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>While the focus of last week's agreement between the Federal Trade Commission and Google was search, the deal's restrictions on how Google uses its patents could have a broader impact on the technology industry. Under the deal, which ended an antitrust investigation by the FTC and disappointed many critics, Google will make only minor changes to its search business. But Google is also now limited in when it can seek injunctions against products from rival companies that use certain of its patents. Throughout recent smartphone wars and other major patent litigation, holders of so-called standard essential patents have been accused of using them to bully competitors into paying high licensing rates or as leverage in patent disputes.The FTC's deal with Google clarifies the uncertainty\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cp>\u003ca href=\"http://www.mercurynews.com/tv/ci_22325126/netflix-signs-deal-new-warner-bros-television-shows\">Netflix signs deal for new Warner Bros. television shows\u003c/a> (SJ Mercury News) \u003c/p>\n\u003cblockquote>\u003cp>Netflix will carry previous seasons of some popular shows produced by Time Warner's Warner Bros. Television as it braces for stiffer competition from new video-streaming rivals. Netflix said its U.S. subscribers will be able to watch \"Revolution,\" a drama set in a post-apocalyptic America; miniseries \"Political Animals,\" starring Sigourney Weaver; and Western mystery series \"Longmire,\" among other shows.\n\u003c/p>\u003c/blockquote>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/matier-ross/article/Oakland-cost-for-star-officer-250-000-4171619.php\">Oakland cost for star officer: $250,000\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>Oakland's plan to bring in former New York Police Commissioner and ex-Los Angeles Police Chief William Bratton to help reshape the city's troubled Police Department will come at a price - $250,000, to be exact. That's on top of the $100,000 that the city is already paying Bratton's associate, Bob Wasserman, who was hired by the city last year to make suggestions for improving the department.\n\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/politics/article/Pelosi-defends-doctored-House-women-photo-4168972.php\">Pelosi defends doctored House women photo\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>House Minority Leader Nancy Pelosi often cites San Francisco's diversity as a model and a goal for the nation, saying \"the strength is in the mix.\" But on Friday she found herself defending a photograph doctored to include four female Democratic House members who failed to arrive in time for a class picture on the Capitol steps Thursday, the first day of the new 113th Congress.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.sfgate.com/bayarea/article/S-F-begins-charging-for-Sunday-parking-4171368.php\">S.F. begins charging for Sunday parking\u003c/a> (SF Chronicle)\u003cbr>\n\u003cblockquote>\u003cp>A 65-year-old tradition died quietly this weekend, when for the first time, San Francisco started requiring drivers throughout the city to feed parking meters on Sundays. The tradition's end came so quietly, in fact, that many drivers didn't notice.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.mercurynews.com/business/ci_22306223/new-online-marketplaces-bring-mechanics-barbers-and-more\">New online marketplaces bring mechanics, barbers and more to your door\u003c/a> (SJ Mercury News)\u003cbr>\n\u003cblockquote>\u003cp>Tech's \"sharing economy\" movement has spawned companies like Airbnb and Relay Rides, which let people save and make money via exchanges for things like spare bedrooms and car trips. Now a new slew of startups is using the model to match consumers with professional services for less. YourMechanic, for instance, has a mobile network of certified auto mechanics who'll come to your home or office; Pathjoy promises \"maid service for the masses,\" booked online. Similar exchanges are popping up for chefs (Kitchit) and barbers (GoHaircut).\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://roadwarrior.blogs.pressdemocrat.com/15857/now-you-again-may-get-a-vintage-license-plate/\">Now you again may get a vintage license plate\u003c/a> (Santa Rosa Press Democrat)\u003cbr>\n\u003cblockquote>\u003cp>There’s something nostalgic about California’s license plates from the 1950s, ’60s and ’70s. Now, you may be able to have them again or for the first time. The DMV this year started taking $50 pre-orders for what it’s calling legacy license plates. That’s the yellow one with black lettering issued from 1956 to 1962, the black with yellow lettering handed out from 1963 to 1969 and the blue with yellow lettering distributed from 1969 to 1986.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003cli>\u003ca href=\"http://www.huffingtonpost.com/2013/01/07/burning-man-2013-tickets_n_2422781.html?utm_hp_ref=san-francisco\">Burning Man 2013 Ticket Policy Draws Mixed Reviews\u003c/a> (Huffington Post)\u003cbr>\n\u003cblockquote>\u003cp>When organizers of the rapidly-growing Burning Man festival announced plans to sell coveted tickets via a lottery system last year, veteran attendees were outraged... It seemed nearly everyone involved experienced some form of migraine and money loss. So this year, organizers decided to try something new: Eliminate the lottery and instead sell the majority of the 55,000 tickets at one universal flat rate. The $380 passes will go on sale mid-February for those who pre-register. In the past, tickets have been priced in a tiered system, and last year's cheapest went for $240.\u003c/p>\u003c/blockquote>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>WASHINGTON — Google is agreeing to license certain patents to mobile phone rivals and stop a practice of including snippets from other websites in its search results as part of a settlement to end a 19-month investigation into the search leader's business practices, the Federal Trade Commission said Thursday.\u003c/p>\n\u003cfigure id=\"attachment_84519\" class=\"wp-caption alignleft\" style=\"max-width: 248px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Google-workers.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Google-workers.jpg\" alt=\"\" title=\"Google workers\" width=\"248\" height=\"140\" class=\"size-full wp-image-84519\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Google workers (David Paul Morris/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>U.S. antitrust regulators added that they have found no evidence to claims that Google unfairly favors its own services in search results.\u003c/p>\n\u003cp>Google did agree to license patents deemed to be \"essential\" for rival mobile devices such as Apple Inc.'s iPhone, Research in Motion Ltd.'s BlackBerry and smartphones running on a Microsoft Corp.'s Windows software. Some of the patents in question came as part of Google's $12.4 billion acquisition of device maker Motorola Mobility Holdings earlier this year.\u003c/p>\n\u003cp>Regulators say Google is also promising that upon request, it will exclude snippets copied from other websites in its summaries of key information, even though the company had insisted the practice is legal under the fair-use provisions of U.S. copyright law. Despite the fair-use practice, Google already had scaled back on the amount of cribbing, or \"scraping,\" of online content after business review site Yelp Inc. lodged one of the complaints that triggered the FTC investigation.\u003c/p>\n\u003cp>The FTC's investigation focused on allegations that Google has been abusing its dominance in Internet search.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Google's rivals, including Microsoft Corp., say the search company has been highlighting its own services on its influential results page while burying the links to competing sites. Google Inc. has fiercely defended its right to recommend the websites that it believes are the most relevant. The FTC said it saw no evidence of wrongdoing in those recommendations.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Google's stock rose $4.11 to $727.36 in afternoon trading Thursday. Microsoft is down 28 cents at $27.34.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>WASHINGTON — Google is agreeing to license certain patents to mobile phone rivals and stop a practice of including snippets from other websites in its search results as part of a settlement to end a 19-month investigation into the search leader's business practices, the Federal Trade Commission said Thursday.\u003c/p>\n\u003cfigure id=\"attachment_84519\" class=\"wp-caption alignleft\" style=\"max-width: 248px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Google-workers.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/01/Google-workers.jpg\" alt=\"\" title=\"Google workers\" width=\"248\" height=\"140\" class=\"size-full wp-image-84519\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Google workers (David Paul Morris/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>U.S. antitrust regulators added that they have found no evidence to claims that Google unfairly favors its own services in search results.\u003c/p>\n\u003cp>Google did agree to license patents deemed to be \"essential\" for rival mobile devices such as Apple Inc.'s iPhone, Research in Motion Ltd.'s BlackBerry and smartphones running on a Microsoft Corp.'s Windows software. Some of the patents in question came as part of Google's $12.4 billion acquisition of device maker Motorola Mobility Holdings earlier this year.\u003c/p>\n\u003cp>Regulators say Google is also promising that upon request, it will exclude snippets copied from other websites in its summaries of key information, even though the company had insisted the practice is legal under the fair-use provisions of U.S. copyright law. Despite the fair-use practice, Google already had scaled back on the amount of cribbing, or \"scraping,\" of online content after business review site Yelp Inc. lodged one of the complaints that triggered the FTC investigation.\u003c/p>\n\u003cp>The FTC's investigation focused on allegations that Google has been abusing its dominance in Internet search.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "Google Maps App Returns to iPhone",
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"content": "\u003cp>SAN FRANCISCO (AP) — Google Maps has found its way back to the iPhone.\u003c/p>\n\u003cp>The world's most popular online mapping system returned late Wednesday with the release of the Google Maps iPhone app. The release comes nearly three months after Apple Inc. replaced Google Maps as the device's built-in navigation system and inserted its own map software into the latest version of its mobile operating system.\u003c/p>\n\u003cp>Apple's maps application proved to be far inferior to Google's, turning what was supposed to be a setback for Google into a vindication.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003ca href=\"http://ww2.kqed.org/news/2012/09/24/what-san-francisco-looks-like-in-apple-maps/\">\u003cstrong>What Do You Think of Apple Maps?\u003c/strong>\u003c/a> (News Fix)\u003c/aside>\n\u003cp>The product's shoddiness prompted Apple CEO Tim Cook to issue a rare public apology and recommend that iPhone owners consider using Google maps through a mobile Web browser or seek other alternatives until his company could fix the problems. Cook also replaced Scott Forstall, the executive in charge of Apple's mobile operating system, after the company's maps app became the subject of widespread ridicule.\u003c/p>\n\u003cp>Among other things, Apple's maps misplaced landmarks, overlooked towns and sometimes got people horribly lost. In one example brought to light this week, Australian police derided Apple's maps as \"life-threatening\" because the system steered people looking for the city of Mildura into a sweltering, remote desert 44 miles from their desired destination. \u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Google Inc., in contrast, is hailing its new iPhone app as a major improvement from the one evicted by Apple.\u003c/p>\n\u003cp>\"We started from scratch,\" said Daniel Graf, mobile director of Google Maps. Google engineers started working on the new app before Apple's Sept. 19 ouster, Graf said, though he declined to be more specific.\u003c/p>\n\u003cp>Digital maps are key battleground in mobile computing because they get used frequently on smartphones and can pinpoint a user's whereabouts. That information is so prized by advertisers that they're willing to pay much higher rates for marketing messages aimed at a prospective customer in a particular location, said Greg Sterling, an analyst at Opus Research.\u003c/p>\n\u003cp>Google's mapping app for the iPhone doesn't include ads, but that will likely change, based on the steady stream of marketing flowing through the Google maps app on Android phones.\u003c/p>\n\u003cp>The additional tools in the free iPhone app include turn-by-turn directions. Google's previous refusal to include that popular feature on the iPhone app —while making it available for smartphones running on its own Android software— is believed to be one of the reasons Apple decided to develop its own technology. The increasing friction between Google and Apple as they jostle for leadership in the smartphone market also played a role in the mapping switch.\u003c/p>\n\u003cp>Google's new iPhone mapping app also offers street-level photography of local neighborhoods, as well as three-dimensional views, public transit directions and listings for more than 80 million businesses around the world. The app still lacks some of the mapping features available on Android-powered phones, such as directions inside malls and other buildings.\u003c/p>\n\u003cp>All those improvements are positives for Apple too, Sterling said, because the availability of a more comprehensive mapping option makes it less likely that iPhone owners will switch to Android devices.\u003c/p>\n\u003cp>\"The irony is that Apple ended up getting a better version of Google Maps on its system by booting it off,\" Sterling said. \"At the same time, you could argue that Google is making a triumphant return to cheering crowds. So, in a way, everyone wins in this situation.\"\u003c/p>\n\u003cp>Investors didn't see anything positive for Apple. The company's stock slid $9.31 to close at $529.84, while Google shares crept up $5.14 to finish at $702.70.\u003c/p>\n\u003cp>There still isn't a Google mapping app for Apple's top-selling tablet computer, the iPad, but the company plans to make one eventually. Google, which is based in Mountain View, Calif., declined to say when it hopes to release an iPad mapping app. For now, iPad owners can use the maps in an iPhone mode. That won't be the best experience, but it still may be better than Apple's offering on the iPad.\u003c/p>\n\u003cp>In an indication of iPhone owners' exasperation with Apple's maps, Google's new alternative was already the top-ranking free app in Apple's iTunes store early Thursday morning. By noon EDT, users had chimed in with more than 10,000 reviews of the Google app. Nearly 90 percent of them gave Google maps a five-star rating — the highest possible grade.\u003c/p>\n\u003cp>The return of Google's map app may even encourage more iPhone owners to upgrade to Apple's latest mobile software, iOS 6. Some people resisted the new version because they didn't want to lose access to the old Google mapping application built into iOS 5 and earlier versions.\u003c/p>\n\u003cp>After initially omitting Google's new navigation tool, Apple added the app to its list of maps for the iPhone late Thursday afternoon.\u003c/p>\n\u003cp>Apple, which is based in Cupertino, Calif., declined to comment about Google's map app.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Graf said Google isn't hoping to make Apple look bad with its new mapping app. \"On maps, we have a friendly relationship,\" he said.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>SAN FRANCISCO (AP) — Google Maps has found its way back to the iPhone.\u003c/p>\n\u003cp>The world's most popular online mapping system returned late Wednesday with the release of the Google Maps iPhone app. The release comes nearly three months after Apple Inc. replaced Google Maps as the device's built-in navigation system and inserted its own map software into the latest version of its mobile operating system.\u003c/p>\n\u003cp>Apple's maps application proved to be far inferior to Google's, turning what was supposed to be a setback for Google into a vindication.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\u003ca href=\"http://ww2.kqed.org/news/2012/09/24/what-san-francisco-looks-like-in-apple-maps/\">\u003cstrong>What Do You Think of Apple Maps?\u003c/strong>\u003c/a> (News Fix)\u003c/aside>\n\u003cp>The product's shoddiness prompted Apple CEO Tim Cook to issue a rare public apology and recommend that iPhone owners consider using Google maps through a mobile Web browser or seek other alternatives until his company could fix the problems. Cook also replaced Scott Forstall, the executive in charge of Apple's mobile operating system, after the company's maps app became the subject of widespread ridicule.\u003c/p>\n\u003cp>Among other things, Apple's maps misplaced landmarks, overlooked towns and sometimes got people horribly lost. In one example brought to light this week, Australian police derided Apple's maps as \"life-threatening\" because the system steered people looking for the city of Mildura into a sweltering, remote desert 44 miles from their desired destination. \u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Google Inc., in contrast, is hailing its new iPhone app as a major improvement from the one evicted by Apple.\u003c/p>\n\u003cp>\"We started from scratch,\" said Daniel Graf, mobile director of Google Maps. Google engineers started working on the new app before Apple's Sept. 19 ouster, Graf said, though he declined to be more specific.\u003c/p>\n\u003cp>Digital maps are key battleground in mobile computing because they get used frequently on smartphones and can pinpoint a user's whereabouts. That information is so prized by advertisers that they're willing to pay much higher rates for marketing messages aimed at a prospective customer in a particular location, said Greg Sterling, an analyst at Opus Research.\u003c/p>\n\u003cp>Google's mapping app for the iPhone doesn't include ads, but that will likely change, based on the steady stream of marketing flowing through the Google maps app on Android phones.\u003c/p>\n\u003cp>The additional tools in the free iPhone app include turn-by-turn directions. Google's previous refusal to include that popular feature on the iPhone app —while making it available for smartphones running on its own Android software— is believed to be one of the reasons Apple decided to develop its own technology. The increasing friction between Google and Apple as they jostle for leadership in the smartphone market also played a role in the mapping switch.\u003c/p>\n\u003cp>Google's new iPhone mapping app also offers street-level photography of local neighborhoods, as well as three-dimensional views, public transit directions and listings for more than 80 million businesses around the world. The app still lacks some of the mapping features available on Android-powered phones, such as directions inside malls and other buildings.\u003c/p>\n\u003cp>All those improvements are positives for Apple too, Sterling said, because the availability of a more comprehensive mapping option makes it less likely that iPhone owners will switch to Android devices.\u003c/p>\n\u003cp>\"The irony is that Apple ended up getting a better version of Google Maps on its system by booting it off,\" Sterling said. \"At the same time, you could argue that Google is making a triumphant return to cheering crowds. So, in a way, everyone wins in this situation.\"\u003c/p>\n\u003cp>Investors didn't see anything positive for Apple. The company's stock slid $9.31 to close at $529.84, while Google shares crept up $5.14 to finish at $702.70.\u003c/p>\n\u003cp>There still isn't a Google mapping app for Apple's top-selling tablet computer, the iPad, but the company plans to make one eventually. Google, which is based in Mountain View, Calif., declined to say when it hopes to release an iPad mapping app. For now, iPad owners can use the maps in an iPhone mode. That won't be the best experience, but it still may be better than Apple's offering on the iPad.\u003c/p>\n\u003cp>In an indication of iPhone owners' exasperation with Apple's maps, Google's new alternative was already the top-ranking free app in Apple's iTunes store early Thursday morning. By noon EDT, users had chimed in with more than 10,000 reviews of the Google app. Nearly 90 percent of them gave Google maps a five-star rating — the highest possible grade.\u003c/p>\n\u003cp>The return of Google's map app may even encourage more iPhone owners to upgrade to Apple's latest mobile software, iOS 6. Some people resisted the new version because they didn't want to lose access to the old Google mapping application built into iOS 5 and earlier versions.\u003c/p>\n\u003cp>After initially omitting Google's new navigation tool, Apple added the app to its list of maps for the iPhone late Thursday afternoon.\u003c/p>\n\u003cp>Apple, which is based in Cupertino, Calif., declined to comment about Google's map app.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Graf said Google isn't hoping to make Apple look bad with its new mapping app. \"On maps, we have a friendly relationship,\" he said.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "What Happens on Twitter When Gmail and Facebook Go Down",
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"content": "\u003cp>\u003cstrong>UPDATE 3:45 p.m.:\u003c/strong> \u003ca href=\"http://techcrunch.com/2012/12/10/facebook-is-down-mobile-apps-still-working-second-big-tech-outage-of-the-day/\">TechCrunch\u003c/a> reported that the Facebook outage lasted about 15 minutes. \u003ca href=\"http://news.cnet.com/8301-1023_3-57558347-93/facebook-suffers-major-outage-site-inaccessible/\">CNET\u003c/a> has promised updates.\u003c/p>\n\u003cp>\u003cstrong>UPDATE 3:25 p.m.:\u003c/strong> It's been a tough day for tech giants. First Gmail went down this morning, then Facebook users began reporting outages on that site at about \u003ca href=\"http://mashable.com/2012/12/10/facebook-gone-down/\">2:45 p.m.\u003c/a>\u003c/p>\n\u003cp>Facebook's outage sparked its own flood of memorable Tweets.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>For the first 5 minutes Facebook was down, it was kind of funny. Minutes 6-10 were when I built the barricades and checked the fresh water.\u003c/p>\n\u003cp>— Brock Wilbur (@brockwilbur) \u003ca href=\"https://twitter.com/brockwilbur/status/278280083658129408\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>FACEBOOK IS DOWN PLEASE EXIT THE INTERNET IN A CALM AND ORDERLY FASHION\u003c/p>\n\u003cp>— John Merriman (@jmerriman) \u003ca href=\"https://twitter.com/jmerriman/status/278272786378670081\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook being down has prompted hundreds of parents to rush out and push photographs of their children through strangers' letterboxes.\u003c/p>\n\u003cp>— Dave Jones (@welsh_gas_doc) \u003ca href=\"https://twitter.com/welsh_gas_doc/status/278278314756562949\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Tomorrow, I plan to pretend I didn't know Facebook was down and say self-righteous things like \"Oh was it? I was too busy living to notice\"\u003c/p>\n\u003cp>— D. B. (@RevDaniel) \u003ca href=\"https://twitter.com/RevDaniel/status/278278331961597952\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>If facebook is down how on earth am I going to save some abused puppies by liking a photo 🙁\u003c/p>\n\u003cp>— Ineedmorecharacters (@nononodrama) \u003ca href=\"https://twitter.com/nononodrama/status/278276783906897921\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Yes...Facebook is down, which means you all now need to be productive.\u003c/p>\n\u003cp>— 4Player Podcast (@4PlayerPodcast) \u003ca href=\"https://twitter.com/4PlayerPodcast/status/278279054279454720\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook appears to be completely down.This was exactly privacy policy I voted for...\u003c/p>\n\u003cp>— Dave Pell (@davepell) \u003ca href=\"https://twitter.com/davepell/status/278277263252918273\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook is down! I'm frantically googling pictures of people I've never met holding babies I've never heard of.\u003c/p>\n\u003cp>— Seb Farrell (@sebfarrell) \u003ca href=\"https://twitter.com/sebfarrell/status/278281208721457152\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook went down. Gmail went down. I think we know what this means. They're going to have a baby. FACEMAIL G-BOOK, JR.\u003c/p>\n\u003cp>— Chuck Wendig (@ChuckWendig) \u003ca href=\"https://twitter.com/ChuckWendig/status/278282966873030657\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook is down which means my cows on Farmville are going to die :@@@@@@ lol\u003c/p>\n\u003cp>— ▲ Jeevan Gill ▼ (@Jeevan_Gill) \u003ca href=\"https://twitter.com/Jeevan_Gill/status/278283114424438784\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>UPDATED 10:25 a.m.:\u003c/strong> From \u003ca href=\"http://www.google.com/appsstatus#hl=en&v=issue&ts=1355212799000&iid=4abb2f6c40f6bd39677195b9a60ad77d\">Google\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>The problem with Google Mail should be resolved. We apologize for the inconvenience and thank you for your patience and continued support. Please rest assured that system reliability is a top priority at Google, and we are making continuous improvements to make our systems better.\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>UPDATED 10:09 a.m.:\u003c/strong> There have been some blog posts and Tweets about problems with other Google services today. Google \u003ca href=\"http://www.google.com/appsstatus#hl=en&v=issue&ts=1355212799000&iid=99ec5cc63bc26d71ba5c1291d5b92e5f\">reports\u003c/a> that an issue with Drive, its file-storage service, has been addressed.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>UPDATE 9:54 a.m.:\u003c/strong> Google just emailed us this very brief statement: \"We are currently experiencing an issue with some Google services. For everyone who is affected, we apologize for any inconvenience you may be experiencing.\"\u003c/p>\n\u003cp>\u003cem>Original post: \u003c/em>\u003c/p>\n\u003cp>Gmail - Google's popular email app - has been \u003ca href=\"http://techcrunch.com/2012/12/10/gmail-experiences-a-widespread-outage-most-users-affected/\">experiencing outages\u003c/a> this morning. At 9:30 a.m. Google updated its \u003ca href=\"http://www.google.com/appsstatus#hl=en&v=issue&ts=1355212799000&iid=4abb2f6c40f6bd39677195b9a60ad77d\">dashboard\u003c/a> showing the performance of its services to note that it was \"investigating reports of an issue with Google Mail.\"\u003c/p>\n\u003cp>It has served as inspiration for some funny Tweets...\u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Somebody in Google's Gmail division is having a much, much worse Monday than yours.\u003c/p>\n\u003cp>— Emily St. J. Mandel (@EmilyMandel) \u003ca href=\"https://twitter.com/EmilyMandel/status/278186038009135105\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail is down. I can tell by the looting, and the fires in the street.\u003c/p>\n\u003cp>— Ed Yong(@edyong209) \u003ca href=\"https://twitter.com/edyong209/status/278181944842387456\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Right now your mother is trying in vain to email you about Gmail being down.\u003c/p>\n\u003cp>— Comedy Central (@ComedyCentral) \u003ca href=\"https://twitter.com/ComedyCentral/status/278182282341257216\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Sorry for the Gmail downtime today. I put my iCloud folder in my Dropbox, and put that Dropbox folder in my Google Drive. Whoops!\u003c/p>\n\u003cp>— Lex Friedman (@lexfri) \u003ca href=\"https://twitter.com/lexfri/status/278194380131667968\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>With all this Gmail outage, it's a good thing that I still keep pigeons in my backyard. But how do I Bcc with pigeons?\u003c/p>\n\u003cp>— Evgeny Morozov (@evgenymorozov) \u003ca href=\"https://twitter.com/evgenymorozov/status/278197208539611136\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>How will the Gmail outage affect Hillary Clinton's 2016 chances? \u003ca href=\"https://twitter.com/search/%23punditry\">#punditry\u003c/a>\u003c/p>\n\u003cp>— daveweigel (@daveweigel) \u003ca href=\"https://twitter.com/daveweigel/status/278184393258979330\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail being down is the nearest to a collective public experience we get these days.\u003c/p>\n\u003cp>— Jonathan Haynes (@JonathanHaynes) \u003ca href=\"https://twitter.com/JonathanHaynes/status/278185221558517760\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Well, GMail is down. So this is either a warning shot from the Mayans or they were off a week on calculations.\u003c/p>\n\u003cp>— Dave Levy (@levydr) \u003ca href=\"https://twitter.com/levydr/status/278180599376797697\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Karl Rove is still insisting GMail is not down in Ohio.\u003c/p>\n\u003cp>— Garrett Quinn (@GarrettQuinn) \u003ca href=\"https://twitter.com/GarrettQuinn/status/278185189530812416\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Our great national GMail nightmare is over.\u003c/p>\n\u003cp>— Garrett Quinn (@GarrettQuinn) \u003ca href=\"https://twitter.com/GarrettQuinn/status/278186821723246593\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail's down, Chrome is crashing. If Twitter crashes, I'm looting.\u003c/p>\n\u003cp>— StuffJournalistsLike (@JournalistsLike) \u003ca href=\"https://twitter.com/JournalistsLike/status/278184034721492993\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail goes down, people complain on Twitter within 30 seconds. We're really knocking it out of the park, humanity.\u003c/p>\n\u003cp>— Pete Bladel (@PeteBladel) \u003ca href=\"https://twitter.com/PeteBladel/status/278180010072887297\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Retweet if you survived the great \u003ca href=\"https://twitter.com/search/%23gmail\">#gmail\u003c/a> crash of 2012. \u003ca href=\"https://twitter.com/search/%23Doomsday\">#Doomsday\u003c/a> almost came early.\u003c/p>\n\u003cp>— Danielle Harsip (@dharsip) \u003ca href=\"https://twitter.com/dharsip/status/278183091024048129\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.theonion.com/\">The Onion\u003c/a> also has, um, coverage:\u003cbr>\n\u003ciframe name=\"embedded\" src=\"http://www.theonion.com/video_embed/?id=27610\" width=\"640\" height=\"360\">\u003c/iframe>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>UPDATE 3:45 p.m.:\u003c/strong> \u003ca href=\"http://techcrunch.com/2012/12/10/facebook-is-down-mobile-apps-still-working-second-big-tech-outage-of-the-day/\">TechCrunch\u003c/a> reported that the Facebook outage lasted about 15 minutes. \u003ca href=\"http://news.cnet.com/8301-1023_3-57558347-93/facebook-suffers-major-outage-site-inaccessible/\">CNET\u003c/a> has promised updates.\u003c/p>\n\u003cp>\u003cstrong>UPDATE 3:25 p.m.:\u003c/strong> It's been a tough day for tech giants. First Gmail went down this morning, then Facebook users began reporting outages on that site at about \u003ca href=\"http://mashable.com/2012/12/10/facebook-gone-down/\">2:45 p.m.\u003c/a>\u003c/p>\n\u003cp>Facebook's outage sparked its own flood of memorable Tweets.\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>For the first 5 minutes Facebook was down, it was kind of funny. Minutes 6-10 were when I built the barricades and checked the fresh water.\u003c/p>\n\u003cp>— Brock Wilbur (@brockwilbur) \u003ca href=\"https://twitter.com/brockwilbur/status/278280083658129408\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>FACEBOOK IS DOWN PLEASE EXIT THE INTERNET IN A CALM AND ORDERLY FASHION\u003c/p>\n\u003cp>— John Merriman (@jmerriman) \u003ca href=\"https://twitter.com/jmerriman/status/278272786378670081\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook being down has prompted hundreds of parents to rush out and push photographs of their children through strangers' letterboxes.\u003c/p>\n\u003cp>— Dave Jones (@welsh_gas_doc) \u003ca href=\"https://twitter.com/welsh_gas_doc/status/278278314756562949\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Tomorrow, I plan to pretend I didn't know Facebook was down and say self-righteous things like \"Oh was it? I was too busy living to notice\"\u003c/p>\n\u003cp>— D. B. (@RevDaniel) \u003ca href=\"https://twitter.com/RevDaniel/status/278278331961597952\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>If facebook is down how on earth am I going to save some abused puppies by liking a photo 🙁\u003c/p>\n\u003cp>— Ineedmorecharacters (@nononodrama) \u003ca href=\"https://twitter.com/nononodrama/status/278276783906897921\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Yes...Facebook is down, which means you all now need to be productive.\u003c/p>\n\u003cp>— 4Player Podcast (@4PlayerPodcast) \u003ca href=\"https://twitter.com/4PlayerPodcast/status/278279054279454720\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook appears to be completely down.This was exactly privacy policy I voted for...\u003c/p>\n\u003cp>— Dave Pell (@davepell) \u003ca href=\"https://twitter.com/davepell/status/278277263252918273\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook is down! I'm frantically googling pictures of people I've never met holding babies I've never heard of.\u003c/p>\n\u003cp>— Seb Farrell (@sebfarrell) \u003ca href=\"https://twitter.com/sebfarrell/status/278281208721457152\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook went down. Gmail went down. I think we know what this means. They're going to have a baby. FACEMAIL G-BOOK, JR.\u003c/p>\n\u003cp>— Chuck Wendig (@ChuckWendig) \u003ca href=\"https://twitter.com/ChuckWendig/status/278282966873030657\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\n\u003cp>Facebook is down which means my cows on Farmville are going to die :@@@@@@ lol\u003c/p>\n\u003cp>— ▲ Jeevan Gill ▼ (@Jeevan_Gill) \u003ca href=\"https://twitter.com/Jeevan_Gill/status/278283114424438784\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>UPDATED 10:25 a.m.:\u003c/strong> From \u003ca href=\"http://www.google.com/appsstatus#hl=en&v=issue&ts=1355212799000&iid=4abb2f6c40f6bd39677195b9a60ad77d\">Google\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>The problem with Google Mail should be resolved. We apologize for the inconvenience and thank you for your patience and continued support. Please rest assured that system reliability is a top priority at Google, and we are making continuous improvements to make our systems better.\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>UPDATED 10:09 a.m.:\u003c/strong> There have been some blog posts and Tweets about problems with other Google services today. Google \u003ca href=\"http://www.google.com/appsstatus#hl=en&v=issue&ts=1355212799000&iid=99ec5cc63bc26d71ba5c1291d5b92e5f\">reports\u003c/a> that an issue with Drive, its file-storage service, has been addressed.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>UPDATE 9:54 a.m.:\u003c/strong> Google just emailed us this very brief statement: \"We are currently experiencing an issue with some Google services. For everyone who is affected, we apologize for any inconvenience you may be experiencing.\"\u003c/p>\n\u003cp>\u003cem>Original post: \u003c/em>\u003c/p>\n\u003cp>Gmail - Google's popular email app - has been \u003ca href=\"http://techcrunch.com/2012/12/10/gmail-experiences-a-widespread-outage-most-users-affected/\">experiencing outages\u003c/a> this morning. At 9:30 a.m. Google updated its \u003ca href=\"http://www.google.com/appsstatus#hl=en&v=issue&ts=1355212799000&iid=4abb2f6c40f6bd39677195b9a60ad77d\">dashboard\u003c/a> showing the performance of its services to note that it was \"investigating reports of an issue with Google Mail.\"\u003c/p>\n\u003cp>It has served as inspiration for some funny Tweets...\u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Somebody in Google's Gmail division is having a much, much worse Monday than yours.\u003c/p>\n\u003cp>— Emily St. J. Mandel (@EmilyMandel) \u003ca href=\"https://twitter.com/EmilyMandel/status/278186038009135105\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail is down. I can tell by the looting, and the fires in the street.\u003c/p>\n\u003cp>— Ed Yong(@edyong209) \u003ca href=\"https://twitter.com/edyong209/status/278181944842387456\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Right now your mother is trying in vain to email you about Gmail being down.\u003c/p>\n\u003cp>— Comedy Central (@ComedyCentral) \u003ca href=\"https://twitter.com/ComedyCentral/status/278182282341257216\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Sorry for the Gmail downtime today. I put my iCloud folder in my Dropbox, and put that Dropbox folder in my Google Drive. Whoops!\u003c/p>\n\u003cp>— Lex Friedman (@lexfri) \u003ca href=\"https://twitter.com/lexfri/status/278194380131667968\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>With all this Gmail outage, it's a good thing that I still keep pigeons in my backyard. But how do I Bcc with pigeons?\u003c/p>\n\u003cp>— Evgeny Morozov (@evgenymorozov) \u003ca href=\"https://twitter.com/evgenymorozov/status/278197208539611136\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>How will the Gmail outage affect Hillary Clinton's 2016 chances? \u003ca href=\"https://twitter.com/search/%23punditry\">#punditry\u003c/a>\u003c/p>\n\u003cp>— daveweigel (@daveweigel) \u003ca href=\"https://twitter.com/daveweigel/status/278184393258979330\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail being down is the nearest to a collective public experience we get these days.\u003c/p>\n\u003cp>— Jonathan Haynes (@JonathanHaynes) \u003ca href=\"https://twitter.com/JonathanHaynes/status/278185221558517760\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Well, GMail is down. So this is either a warning shot from the Mayans or they were off a week on calculations.\u003c/p>\n\u003cp>— Dave Levy (@levydr) \u003ca href=\"https://twitter.com/levydr/status/278180599376797697\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Karl Rove is still insisting GMail is not down in Ohio.\u003c/p>\n\u003cp>— Garrett Quinn (@GarrettQuinn) \u003ca href=\"https://twitter.com/GarrettQuinn/status/278185189530812416\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Our great national GMail nightmare is over.\u003c/p>\n\u003cp>— Garrett Quinn (@GarrettQuinn) \u003ca href=\"https://twitter.com/GarrettQuinn/status/278186821723246593\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail's down, Chrome is crashing. If Twitter crashes, I'm looting.\u003c/p>\n\u003cp>— StuffJournalistsLike (@JournalistsLike) \u003ca href=\"https://twitter.com/JournalistsLike/status/278184034721492993\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Gmail goes down, people complain on Twitter within 30 seconds. We're really knocking it out of the park, humanity.\u003c/p>\n\u003cp>— Pete Bladel (@PeteBladel) \u003ca href=\"https://twitter.com/PeteBladel/status/278180010072887297\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Retweet if you survived the great \u003ca href=\"https://twitter.com/search/%23gmail\">#gmail\u003c/a> crash of 2012. \u003ca href=\"https://twitter.com/search/%23Doomsday\">#Doomsday\u003c/a> almost came early.\u003c/p>\n\u003cp>— Danielle Harsip (@dharsip) \u003ca href=\"https://twitter.com/dharsip/status/278183091024048129\">December 10, 2012\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.theonion.com/\">The Onion\u003c/a> also has, um, coverage:\u003cbr>\n\u003ciframe name=\"embedded\" src=\"http://www.theonion.com/video_embed/?id=27610\" width=\"640\" height=\"360\">\u003c/iframe>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Worried About Facebook? Here's Who Really Knows Your Private Business",
"headTitle": "Worried About Facebook? Here’s Who Really Knows Your Private Business | KQED",
"content": "\u003cp>Facebook user-agreement changes and the accompanying uproar about privacy are beginning to feel as common as, say, an Apple product launch. But how big a threat are these changes?\u003c/p>\n\u003cfigure id=\"attachment_81433\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/11/facebook-privacy.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-81433\" title=\"Demonstration Held Against Facebook's Privacy Policies\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/11/facebook-privacy-300x197.jpg\" alt=\"\" width=\"300\" height=\"197\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Concerns over privacy led to protests in June, 2010 (Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>KQED’s \u003ca href=\"http://www.kqed.org/a/forum/R201211280900\" target=\"_blank\" rel=\"noopener\">Forum\u003c/a> gathered some smart people: \u003ca href=\"http://allthingsd.com/author/kara/\" target=\"_blank\" rel=\"noopener\">All Things D’s\u003c/a> Kara Swisher, \u003ca href=\"http://www.npr.org/people/2101272/laura-sydell\" target=\"_blank\" rel=\"noopener\">NPR’s\u003c/a> Laura Sydell and \u003ca href=\"http://epic.org/epic/staff_and_board.html\" target=\"_blank\" rel=\"noopener\">Electronic Privacy Information Center’s\u003c/a> Mark Rotenberg to gather insight into \u003ca href=\"http://www.foxnews.com/tech/2012/11/27/how-facebook-policy-changes-affect/\" target=\"_blank\" rel=\"noopener\">Facebook’s latest policy changes\u003c/a>. The takeaway: Facebook’s changes — not such a big deal. Google, mobile and government data gathering — pretty big deal.\u003c/p>\n\u003cp>According to Sydell, Facebook’s motivation for the change is not to provide profits to shareholders at the expense of users’ privacy.\u003c/p>\n\u003cp>“There are changes sometimes that a business needs to make for practical reasons,” said Sydell.\u003c/p>\n\u003cp>Those practical reasons include wanting to share servers between Instagram and Facebook, improving a less-than-ideal mail service and ending a user voting system that Facebook has outgrown.\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But just because the changes aren’t part of a profiteering scheme doesn’t mean that anyone should expect privacy on Facebook, or any social network, for that matter.\u003c/p>\n\u003cp>“If you live in this connected world, you are going to have your privacy violated,” said Swisher.\u003c/p>\n\u003cp>But as our guests and callers pointed out, there’s having your privacy violated, and then there’s having your privacy violated. Here are some of the trends and entities that our guests are concerned about:\u003c/p>\n\u003cp>\u003cstrong>1. Google\u003c/strong>\u003cbr>\n“I happen to be married to a Google person and I’m frightened of them,” said Swisher. “The kind of data that they have on people is vast. I’ve gotten into arguments with Google executives over this many times. One of their arguments is ‘We understand. We’re good people.’ And I keep saying ‘Who runs Google in 10 years? Who gets this power?’ I think all of the [companies] collectively are a problem in that regard but [Google] definitely has more information than anybody else.”\u003c/p>\n\u003cp>\u003cstrong>2. Government\u003c/strong>\u003cbr>\n“You’re sharing your information with these companies and you kind of know that they’re going to use it to give you ads,” said Sydell. “And maybe you’re not really worried about that. The bigger problem might be that these companies are compiling this information and increasingly the government subpoenas the information from these companies.”\u003c/p>\n\u003cp>“It’s going to be irresistible to government, both ours and others, not to go in when they’re looking for a criminal,” warned Sydell.\u003c/p>\n\u003cp>\u003cstrong>3. Mobile\u003c/strong>\u003cbr>\n“Once this [data collecting] becomes mobile, this becomes very important,” said Swisher. “I think it will resonate with consumers who maybe don’t pay as much attention to this as we do. When you search on Google on your desktop and you go from one site to the next, it’s troubling enough that they know exactly where you’re going. But when you search on say an Android phone, and you then go somewhere and do something, or you buy something, or you post a picture, they know not just what you search next but they know what you did next, where you go next, they know what you said next, they know who you called next. That becomes a really problematic issue of true tracking. Mobile takes this into a quantum level of interest to consumers.”\u003c/p>\n\u003cp>\u003cstrong>4. Third Party App Developers\u003c/strong>\u003cbr>\n“One of things that most Facebook users don’t know is that when you install an app, basically your whole social graph — which is your friends, and your likes, and your public information, everything else goes to the app developer,” said Rotenberg. “Now, again, if people want to do that, that’s their choice and that’s fine, but they should understand just how much information flows as a consequence of installing an app or using one of the Facebook-enabled Internet website partners.”\u003c/p>\n\u003cp>\u003cstrong>5. Each Other\u003c/strong>\u003cbr>\n\u003cstrong>\u003c/strong>“Data is so intermingled with other people’s data,” said Swisher. “If Michael wants to pull down his information and he’s done a lot of interaction with me, is it my data or his data?”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“The way it’s supposed to work is that when you delete your information on Facebook it gets deleted, if you want it gone for good,” said Swisher. “That said — what’s that famous line from the Facebook movie — ‘The Internet is written in pen, not pencil.’ You don’t know what’s been moved around by other people, what people have grabbed. I don’t know how to compare it, it’s almost like a viral disease.”\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Facebook user-agreement changes and the accompanying uproar about privacy are beginning to feel as common as, say, an Apple product launch. But how big a threat are these changes?\u003c/p>\n\u003cfigure id=\"attachment_81433\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/11/facebook-privacy.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-81433\" title=\"Demonstration Held Against Facebook's Privacy Policies\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/11/facebook-privacy-300x197.jpg\" alt=\"\" width=\"300\" height=\"197\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Concerns over privacy led to protests in June, 2010 (Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>KQED’s \u003ca href=\"http://www.kqed.org/a/forum/R201211280900\" target=\"_blank\" rel=\"noopener\">Forum\u003c/a> gathered some smart people: \u003ca href=\"http://allthingsd.com/author/kara/\" target=\"_blank\" rel=\"noopener\">All Things D’s\u003c/a> Kara Swisher, \u003ca href=\"http://www.npr.org/people/2101272/laura-sydell\" target=\"_blank\" rel=\"noopener\">NPR’s\u003c/a> Laura Sydell and \u003ca href=\"http://epic.org/epic/staff_and_board.html\" target=\"_blank\" rel=\"noopener\">Electronic Privacy Information Center’s\u003c/a> Mark Rotenberg to gather insight into \u003ca href=\"http://www.foxnews.com/tech/2012/11/27/how-facebook-policy-changes-affect/\" target=\"_blank\" rel=\"noopener\">Facebook’s latest policy changes\u003c/a>. The takeaway: Facebook’s changes — not such a big deal. Google, mobile and government data gathering — pretty big deal.\u003c/p>\n\u003cp>According to Sydell, Facebook’s motivation for the change is not to provide profits to shareholders at the expense of users’ privacy.\u003c/p>\n\u003cp>“There are changes sometimes that a business needs to make for practical reasons,” said Sydell.\u003c/p>\n\u003cp>Those practical reasons include wanting to share servers between Instagram and Facebook, improving a less-than-ideal mail service and ending a user voting system that Facebook has outgrown.\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But just because the changes aren’t part of a profiteering scheme doesn’t mean that anyone should expect privacy on Facebook, or any social network, for that matter.\u003c/p>\n\u003cp>“If you live in this connected world, you are going to have your privacy violated,” said Swisher.\u003c/p>\n\u003cp>But as our guests and callers pointed out, there’s having your privacy violated, and then there’s having your privacy violated. Here are some of the trends and entities that our guests are concerned about:\u003c/p>\n\u003cp>\u003cstrong>1. Google\u003c/strong>\u003cbr>\n“I happen to be married to a Google person and I’m frightened of them,” said Swisher. “The kind of data that they have on people is vast. I’ve gotten into arguments with Google executives over this many times. One of their arguments is ‘We understand. We’re good people.’ And I keep saying ‘Who runs Google in 10 years? Who gets this power?’ I think all of the [companies] collectively are a problem in that regard but [Google] definitely has more information than anybody else.”\u003c/p>\n\u003cp>\u003cstrong>2. Government\u003c/strong>\u003cbr>\n“You’re sharing your information with these companies and you kind of know that they’re going to use it to give you ads,” said Sydell. “And maybe you’re not really worried about that. The bigger problem might be that these companies are compiling this information and increasingly the government subpoenas the information from these companies.”\u003c/p>\n\u003cp>“It’s going to be irresistible to government, both ours and others, not to go in when they’re looking for a criminal,” warned Sydell.\u003c/p>\n\u003cp>\u003cstrong>3. Mobile\u003c/strong>\u003cbr>\n“Once this [data collecting] becomes mobile, this becomes very important,” said Swisher. “I think it will resonate with consumers who maybe don’t pay as much attention to this as we do. When you search on Google on your desktop and you go from one site to the next, it’s troubling enough that they know exactly where you’re going. But when you search on say an Android phone, and you then go somewhere and do something, or you buy something, or you post a picture, they know not just what you search next but they know what you did next, where you go next, they know what you said next, they know who you called next. That becomes a really problematic issue of true tracking. Mobile takes this into a quantum level of interest to consumers.”\u003c/p>\n\u003cp>\u003cstrong>4. Third Party App Developers\u003c/strong>\u003cbr>\n“One of things that most Facebook users don’t know is that when you install an app, basically your whole social graph — which is your friends, and your likes, and your public information, everything else goes to the app developer,” said Rotenberg. “Now, again, if people want to do that, that’s their choice and that’s fine, but they should understand just how much information flows as a consequence of installing an app or using one of the Facebook-enabled Internet website partners.”\u003c/p>\n\u003cp>\u003cstrong>5. Each Other\u003c/strong>\u003cbr>\n\u003cstrong>\u003c/strong>“Data is so intermingled with other people’s data,” said Swisher. “If Michael wants to pull down his information and he’s done a lot of interaction with me, is it my data or his data?”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“The way it’s supposed to work is that when you delete your information on Facebook it gets deleted, if you want it gone for good,” said Swisher. “That said — what’s that famous line from the Facebook movie — ‘The Internet is written in pen, not pencil.’ You don’t know what’s been moved around by other people, what people have grabbed. I don’t know how to compare it, it’s almost like a viral disease.”\u003c/p>\n\n\u003c/div>\u003c/p>",
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