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"content": "\u003cfigure id=\"attachment_52442\" class=\"wp-caption alignleft\" style=\"max-width: 250px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/01/computer-equipment_111214.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/01/computer-equipment_111214.jpg\" alt=\"computer equipment and large screens\" title=\"computer-equipment_111214\" width=\"250\" height=\"210\" class=\"size-full wp-image-52442\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>And the award for acronym of the week goes to … SOPA.\u003c/p>\n\u003cp>And no, it does not stand for South of the Panhandle, but rather \u003ca href=\"http://www.gpo.gov/fdsys/pkg/BILLS-112hr3261ih/pdf/BILLS-112hr3261ih.pdf\">The Stop Online Piracy Act\u003c/a>, a bill aimed at curbing online piracy, currently being considered by the House. The bill has been getting lots of attention this week with business and entertainment industries taking up arms against freedom of information advocates.\u003c/p>\n\u003cp>In case you missed the discussion and want to bone up before tonight’s cocktail party, listen to this \u003ca href=\"http://www.npr.org/2011/12/29/144417831/godaddys-suport-for-sopa-draws-customers-ire\">recent interview on NPR\u003c/a>. But if you really want to sound smart, read through these highlights from \u003ca href=\"http://www.kqed.org/a/forum/R201201030900\">Forum\u003c/a> with guest host Joshua Johnson and guests Rick Cotton of NBC Universal, Fred von Lohmann of Google and independent filmmaker Ellen Seidler.\u003c/p>\n\u003cblockquote>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>For people who feel that Internet piracy is one of those things that only affect big companies and rich people, tell us how you think it affects the average person?\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton of NBC Universal\u003c/strong>\u003c/p>\n\u003cp>You have to take a step back and look at what our jobs and our economy are based on. The US does not aspire to be a low-cost manufacturing economy. We aspire to have high-wage jobs, to have industries that add a high amount of value. Only if we sustain those sectors of our economy can we hope to compete globally and get our economy back on a path toward growth.\u003c/p>\n\u003cp>This bill addresses not only the theft of digital content, which can extend from books and software to TV, films, and electronic games, etc., but it addresses the rampant sale of counterfeit physical goods from foreign websites, which undercuts many of the high- growth sectors of the US economy.\u003c/p>\n\u003cp>So what’s at stake here is really the long-term health of the US economy. If we don’t ensure that the economic benefits of our innovation and our technical invention and our creativity create jobs here, and allow them to be stolen by criminals operating sites in foreign countries, we are truly risking our future, our children’s jobs, and our economic health.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>NBC Universal, Viacom, Disney, News Corp are companies that deal in billions of dollars in content and that are extremely lucrative and valuable. Talk about what the landscape might look like for companies if these two bills had already been in place.\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton of NBC Universal\u003c/strong>\u003c/p>\n\u003cp>I want to stress the fact that it also extends to companies like Pfizer, pharmaceutical companies, small companies that depend on innovative machine tools that drive much of the job growth in the U.S.\u003c/p>\n\u003cp>The other framework to consider is truly the rule of law on the Internet. If these laws had been in effect, one could imagine the evolution of the Internet over the past decade or so would have been a recognition by the user community that lawlessness and theft — trafficking in stolen digital goods and content — is as unacceptable in the digital world as it is in the physical world.\u003c/p>\n\u003cp>What we’ve allowed to develop is the notion that somehow the Internet is a zone where anything goes.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson \u003c/strong>\u003c/p>\n\u003cp>Turning to Fred von Lohmann of Google, it seems like your concern is that in the effort to catch these pirates, it may also end up doing damage downstream in the channels that pirates do business in, but also that people like me use to live our digital lives…\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>That’s right. Google has always been a staunch opponent of online piracy. But it’s incredibly important to emphasize what a small proportion of the Internet experience relates to these issues. These are important issues –- no question we need to do things to stop this activity. We support measures that would try to address these issues, particularly with foreign pirate sites.\u003c/p>\n\u003cp>But the issue here is that when government acts, you have to be careful about unintended consequences. We don’t want a bill passing into law in America that sends a message to other countries that Internet censorship is a good way to handle your domestic legal issues. That’s a direction that countries like Iran, China, Pakistan have already gone down. We don’t think it’s appropriate for the US to follow in that line.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>So you’ve used the C word, which nobody likes to use in relation to US policy. What about SOPA and PIPA do you consider to be a censoring of the internet.\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>That’s a very important point. The bills specifically create four new remedies for intellectual property rights holders.\u003c/p>\n\u003cp>One, the US government would be able go to court and get a site declared as dedicated to infringing activity or theft. Once that order has been issued, Internet service providers would then be required to disappear the web site for American Internet users, — block the site and make it disappear off the Internet.\u003c/p>\n\u003cp>The second remedy would require search engines to delete that site from their search results.\u003c/p>\n\u003cp>Google supports the other two remedies in the bill. Once a court order is issued against a site, you’d be able to cut off the advertising relationships the site has with networks like Google’s and Yahoo’s and others. And you’d be able to get payment processors to cut off their relationship with these sites.\u003c/p>\n\u003cp>But the first two –- the site blocking and the search removal, are an echo of the kinds of approaches that more repressive regimes have pioneered.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Rick Cotton of NBC Universal, the aspect of blocking the sites and blocking their businesses –- are both those tactics essential or would you be willing to live with more of a compromise measure?\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton\u003c/strong>\u003c/p>\n\u003cp>No they’re both really critical. I think that’s because Internet users have to recognize stealing and accessing stolen content on the Internet is simply not an acceptable mode of utilizing the internet.\u003c/p>\n\u003cp>The sites that are subject to the first two remedies, which is denying access from an ISP and removing them from search results — these are related to sites dedicated to theft.\u003c/p>\n\u003cp>I’d say that Mr. von Lohmann and others are confusing lawlessness with freedom. Freedom does not include freedom to steal. It doesn’t include that in the physical world and it should not include that in the Internet world. The notion that legitimate enforcement techniques can be misused in a repressive way can be made with respect to virtually any enforcement tool that’s available in a civilized society.\u003c/p>\n\u003cp>The Chinese use police to arrest dissidents. Does that mean we shouldn’t use police? No it means that our enforcement techniques should be directed and carefully calibrated to address illegal activity. That’s what this does.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Mr. Cotton, I wonder how much of the onus for this is on congress and how much on the industry. For example, if I see something on USA, a network that NBC Universal owns, and I love it and want to share it with somebody but it’s not on your web site, I might just go to YouTube to see if somebody grabbed it. At what point do content providers just say that this is the way of the world, so we just have to stay one step ahead of the pirates.\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton\u003c/strong>\u003c/p>\n\u003cp>Access to legitimate content is mushrooming on the Internet. ABC, NBC, and Fox came together around Hulu. Hulu is now ad-supported and is a subscription site; they\u003cbr>\nmake available huge amounts of TV content. As does iTunes with music.\u003c/p>\n\u003cp>But these new forms of distribution that all of the content providers are embracing cannot compete against stolen, cannot compete against free. TV programs or films or office software — all of these require huge investment in order to produce.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Fred von Lohmann of Google, how sympathetic are you to challenges that companies like NBC Universal, Viacom, Disney, etc. face in producing content? In some ways\u003cbr>\nGoogle has been blessed –- you’ve had a piece of intellectual property –- this wonderful search algorithm that has printed money for years and made your company wildly profitable. That’s a different model than that of the content providers, where the capital barrier to entry is enormous to make that kind of money.\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>We at Google are very sympathetic. We invest an enormous amount of money in trying to help creators monetize their content.\u003c/p>\n\u003cp>I agree that the legitimate alternatives are crucial. Netflix, Spotify, services like that are going to make a bigger dent on Internet piracy this year than anything congress can do. Ultimately the only way to beat online piracy is to give people something better that is legitimate. The industry has been making great strides in this, services like Hulu and Netflix. But Google has also done a great deal. We’ve built a content identification system into YouTube that allows rights holders to say I own copyright on this content. Our services will then automatically detect when that content appears, and we will allow the rights holder to block that if they want.\u003c/p>\n\u003cp>What we’ve found with more than 3,000 content owners, both large companies and small — the vast majority elect to keep that content up. We put ads around it, and the majority of the money goes back to the content owner. So we’re trying to build those kinds of solutions that will let content owners invest, make great content, and profit from it online.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>In the current iteration of SOPA, there was a manager’s amendment proferred that would clarify that the bill is not meant to target American web sites: Facebook, Yahoo, Twitter. How concerned are you that the slope would be slippery and that congress would say at some point we have to apply this to American companies as well.\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>There are two ways in which the bills both on the House and Senate side continue to threaten American companies. Both bills would include American companies that operate web sites on so-called country-code top-level domains. Amazon.ca for Canada or eBay.co.uk for the UK, etc. The bills reach those domains.\u003c/p>\n\u003cp>The other area is that there was a foundation put in place by congress in 1998 – the Digital Millennium Copyright Act, or DMCA. That law created the copyright foundation for all of the Internet companies that people enjoy. All of the Internet companies have been concerned that PIPA and SOPA might undermine that foundation.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>I want to bring in Ellen Seidler, a filmmaker based in the Bay Area, who has had some experience with Internet piracy affecting her. Tell me about the kind of work you do.\u003c/p>\n\u003cp>\u003cstrong>Ellen Seidler\u003c/strong>\u003c/p>\n\u003cp>A few years ago I was a partner in an independent film, self-financed. It was quite successful in the film festival circuit then we released it on DVD and legitimate online outlets. Within 24 hours it was online in illegal form.\u003c/p>\n\u003cp>I was aware piracy was going to be a problem, but what shocked me was the extent and how rapidly that one link multiplied into hundreds then thousands. We stopped counting. I’ve documented over 50,000 download links and streams to our film thus far.\u003c/p>\n\u003cp>The thing that surprised me most was not just that the film was being pirated, but what I saw as driving the piracy – which is the monetization of stolen content. It’s not the pirate bays of the world or the bit torrents, it’s the Cyberlockers and the business model that depends on stolen content.\u003c/p>\n\u003cp>With regard to Google, Mr. von Lohmann is talking about effort to cut off the money supply. But in the two years of dealing with this issue, every time I’ve approached Google about pirate web sits or ads by pirate web sites, they’ve done everything to avoid taking responsibility. They send DMCA notices to a web site called chillineffects.org, the implication that your DMCA notice is somehow chilling free speech, when the fact is that you as an artist are just asserting your legal rights. So I find it a little disingenuous to hear how concerned Google is about this when their ads the most prominent across the web.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Can you estimate how much you would have made from this film if it weren’t pirated?\u003c/p>\n\u003cp>\u003cstrong>Ellen Seidler\u003c/strong>\u003c/p>\n\u003cp>The film was quite successful; we screened it at more than 100 film festivals around the world. It was well received and very popular. But the bottom has dropped out out DVD sales. If we’d released it about 5 over 6 years ago we’d have no problem making our money back, but now that’s never going to happen.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Fredrick von Lohmann of Google, what would you say to Ellen?\u003c/p>\n\u003cp>\u003cstrong>Fredrick von Lohmann\u003c/strong>\u003c/p>\n\u003cp>We of course are very sorry. However, we’ve been very clear, including with the takedown notices we’ve received from Ms. Seidler. We take that material down. If someone tells us there’s pirated content on a particular web page , we remove an ad from that page.\u003c/p>\n\u003cp>On our own intitiative, we’ve blocked more than 25,000 web pages from receiving our ads. We did that without receiving a complaint. We get complaints for copyright infringement for far less than 1% of the pages that show our ads, and when we do we immediately take those ads down.\u003c/p>\u003c/blockquote>\n\u003cp>Other good reads on the topic:\u003c/p>\n\u003cul>\n\u003cli>Some companies have threatened to \u003ca href=\"http://www.zdnet.com/blog/igeneration/google-amazon-twitter-and-facebook-consider-nuclear-blackout/14307\">go black\u003c/a> if the bill passes\u003c/li>\n\u003cli>The Online News Association has \u003ca href=\"http://journalists.org/2012/01/05/ona-on-sopa/\">come out against the bill\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.nytimes.com/2012/01/02/business/media/the-danger-of-an-attack-on-piracy-online.html?_r=3&pagewanted=all\">David Carr’s\u003c/a> take from the NY Times\u003c/li>\n\u003cli>A \u003ca href=\"http://mashable.com/follow/topics/stop-online-piracy-act/\">round up of resources\u003c/a> from Mashable\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_52442\" class=\"wp-caption alignleft\" style=\"max-width: 250px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/01/computer-equipment_111214.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/01/computer-equipment_111214.jpg\" alt=\"computer equipment and large screens\" title=\"computer-equipment_111214\" width=\"250\" height=\"210\" class=\"size-full wp-image-52442\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>And the award for acronym of the week goes to … SOPA.\u003c/p>\n\u003cp>And no, it does not stand for South of the Panhandle, but rather \u003ca href=\"http://www.gpo.gov/fdsys/pkg/BILLS-112hr3261ih/pdf/BILLS-112hr3261ih.pdf\">The Stop Online Piracy Act\u003c/a>, a bill aimed at curbing online piracy, currently being considered by the House. The bill has been getting lots of attention this week with business and entertainment industries taking up arms against freedom of information advocates.\u003c/p>\n\u003cp>In case you missed the discussion and want to bone up before tonight’s cocktail party, listen to this \u003ca href=\"http://www.npr.org/2011/12/29/144417831/godaddys-suport-for-sopa-draws-customers-ire\">recent interview on NPR\u003c/a>. But if you really want to sound smart, read through these highlights from \u003ca href=\"http://www.kqed.org/a/forum/R201201030900\">Forum\u003c/a> with guest host Joshua Johnson and guests Rick Cotton of NBC Universal, Fred von Lohmann of Google and independent filmmaker Ellen Seidler.\u003c/p>\n\u003cblockquote>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>For people who feel that Internet piracy is one of those things that only affect big companies and rich people, tell us how you think it affects the average person?\u003cbr>\n\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton of NBC Universal\u003c/strong>\u003c/p>\n\u003cp>You have to take a step back and look at what our jobs and our economy are based on. The US does not aspire to be a low-cost manufacturing economy. We aspire to have high-wage jobs, to have industries that add a high amount of value. Only if we sustain those sectors of our economy can we hope to compete globally and get our economy back on a path toward growth.\u003c/p>\n\u003cp>This bill addresses not only the theft of digital content, which can extend from books and software to TV, films, and electronic games, etc., but it addresses the rampant sale of counterfeit physical goods from foreign websites, which undercuts many of the high- growth sectors of the US economy.\u003c/p>\n\u003cp>So what’s at stake here is really the long-term health of the US economy. If we don’t ensure that the economic benefits of our innovation and our technical invention and our creativity create jobs here, and allow them to be stolen by criminals operating sites in foreign countries, we are truly risking our future, our children’s jobs, and our economic health.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>NBC Universal, Viacom, Disney, News Corp are companies that deal in billions of dollars in content and that are extremely lucrative and valuable. Talk about what the landscape might look like for companies if these two bills had already been in place.\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton of NBC Universal\u003c/strong>\u003c/p>\n\u003cp>I want to stress the fact that it also extends to companies like Pfizer, pharmaceutical companies, small companies that depend on innovative machine tools that drive much of the job growth in the U.S.\u003c/p>\n\u003cp>The other framework to consider is truly the rule of law on the Internet. If these laws had been in effect, one could imagine the evolution of the Internet over the past decade or so would have been a recognition by the user community that lawlessness and theft — trafficking in stolen digital goods and content — is as unacceptable in the digital world as it is in the physical world.\u003c/p>\n\u003cp>What we’ve allowed to develop is the notion that somehow the Internet is a zone where anything goes.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson \u003c/strong>\u003c/p>\n\u003cp>Turning to Fred von Lohmann of Google, it seems like your concern is that in the effort to catch these pirates, it may also end up doing damage downstream in the channels that pirates do business in, but also that people like me use to live our digital lives…\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>That’s right. Google has always been a staunch opponent of online piracy. But it’s incredibly important to emphasize what a small proportion of the Internet experience relates to these issues. These are important issues –- no question we need to do things to stop this activity. We support measures that would try to address these issues, particularly with foreign pirate sites.\u003c/p>\n\u003cp>But the issue here is that when government acts, you have to be careful about unintended consequences. We don’t want a bill passing into law in America that sends a message to other countries that Internet censorship is a good way to handle your domestic legal issues. That’s a direction that countries like Iran, China, Pakistan have already gone down. We don’t think it’s appropriate for the US to follow in that line.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>So you’ve used the C word, which nobody likes to use in relation to US policy. What about SOPA and PIPA do you consider to be a censoring of the internet.\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>That’s a very important point. The bills specifically create four new remedies for intellectual property rights holders.\u003c/p>\n\u003cp>One, the US government would be able go to court and get a site declared as dedicated to infringing activity or theft. Once that order has been issued, Internet service providers would then be required to disappear the web site for American Internet users, — block the site and make it disappear off the Internet.\u003c/p>\n\u003cp>The second remedy would require search engines to delete that site from their search results.\u003c/p>\n\u003cp>Google supports the other two remedies in the bill. Once a court order is issued against a site, you’d be able to cut off the advertising relationships the site has with networks like Google’s and Yahoo’s and others. And you’d be able to get payment processors to cut off their relationship with these sites.\u003c/p>\n\u003cp>But the first two –- the site blocking and the search removal, are an echo of the kinds of approaches that more repressive regimes have pioneered.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Rick Cotton of NBC Universal, the aspect of blocking the sites and blocking their businesses –- are both those tactics essential or would you be willing to live with more of a compromise measure?\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton\u003c/strong>\u003c/p>\n\u003cp>No they’re both really critical. I think that’s because Internet users have to recognize stealing and accessing stolen content on the Internet is simply not an acceptable mode of utilizing the internet.\u003c/p>\n\u003cp>The sites that are subject to the first two remedies, which is denying access from an ISP and removing them from search results — these are related to sites dedicated to theft.\u003c/p>\n\u003cp>I’d say that Mr. von Lohmann and others are confusing lawlessness with freedom. Freedom does not include freedom to steal. It doesn’t include that in the physical world and it should not include that in the Internet world. The notion that legitimate enforcement techniques can be misused in a repressive way can be made with respect to virtually any enforcement tool that’s available in a civilized society.\u003c/p>\n\u003cp>The Chinese use police to arrest dissidents. Does that mean we shouldn’t use police? No it means that our enforcement techniques should be directed and carefully calibrated to address illegal activity. That’s what this does.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Mr. Cotton, I wonder how much of the onus for this is on congress and how much on the industry. For example, if I see something on USA, a network that NBC Universal owns, and I love it and want to share it with somebody but it’s not on your web site, I might just go to YouTube to see if somebody grabbed it. At what point do content providers just say that this is the way of the world, so we just have to stay one step ahead of the pirates.\u003c/p>\n\u003cp>\u003cstrong>Rick Cotton\u003c/strong>\u003c/p>\n\u003cp>Access to legitimate content is mushrooming on the Internet. ABC, NBC, and Fox came together around Hulu. Hulu is now ad-supported and is a subscription site; they\u003cbr>\nmake available huge amounts of TV content. As does iTunes with music.\u003c/p>\n\u003cp>But these new forms of distribution that all of the content providers are embracing cannot compete against stolen, cannot compete against free. TV programs or films or office software — all of these require huge investment in order to produce.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Fred von Lohmann of Google, how sympathetic are you to challenges that companies like NBC Universal, Viacom, Disney, etc. face in producing content? In some ways\u003cbr>\nGoogle has been blessed –- you’ve had a piece of intellectual property –- this wonderful search algorithm that has printed money for years and made your company wildly profitable. That’s a different model than that of the content providers, where the capital barrier to entry is enormous to make that kind of money.\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>We at Google are very sympathetic. We invest an enormous amount of money in trying to help creators monetize their content.\u003c/p>\n\u003cp>I agree that the legitimate alternatives are crucial. Netflix, Spotify, services like that are going to make a bigger dent on Internet piracy this year than anything congress can do. Ultimately the only way to beat online piracy is to give people something better that is legitimate. The industry has been making great strides in this, services like Hulu and Netflix. But Google has also done a great deal. We’ve built a content identification system into YouTube that allows rights holders to say I own copyright on this content. Our services will then automatically detect when that content appears, and we will allow the rights holder to block that if they want.\u003c/p>\n\u003cp>What we’ve found with more than 3,000 content owners, both large companies and small — the vast majority elect to keep that content up. We put ads around it, and the majority of the money goes back to the content owner. So we’re trying to build those kinds of solutions that will let content owners invest, make great content, and profit from it online.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>In the current iteration of SOPA, there was a manager’s amendment proferred that would clarify that the bill is not meant to target American web sites: Facebook, Yahoo, Twitter. How concerned are you that the slope would be slippery and that congress would say at some point we have to apply this to American companies as well.\u003c/p>\n\u003cp>\u003cstrong>Fred von Lohmann\u003c/strong>\u003c/p>\n\u003cp>There are two ways in which the bills both on the House and Senate side continue to threaten American companies. Both bills would include American companies that operate web sites on so-called country-code top-level domains. Amazon.ca for Canada or eBay.co.uk for the UK, etc. The bills reach those domains.\u003c/p>\n\u003cp>The other area is that there was a foundation put in place by congress in 1998 – the Digital Millennium Copyright Act, or DMCA. That law created the copyright foundation for all of the Internet companies that people enjoy. All of the Internet companies have been concerned that PIPA and SOPA might undermine that foundation.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>I want to bring in Ellen Seidler, a filmmaker based in the Bay Area, who has had some experience with Internet piracy affecting her. Tell me about the kind of work you do.\u003c/p>\n\u003cp>\u003cstrong>Ellen Seidler\u003c/strong>\u003c/p>\n\u003cp>A few years ago I was a partner in an independent film, self-financed. It was quite successful in the film festival circuit then we released it on DVD and legitimate online outlets. Within 24 hours it was online in illegal form.\u003c/p>\n\u003cp>I was aware piracy was going to be a problem, but what shocked me was the extent and how rapidly that one link multiplied into hundreds then thousands. We stopped counting. I’ve documented over 50,000 download links and streams to our film thus far.\u003c/p>\n\u003cp>The thing that surprised me most was not just that the film was being pirated, but what I saw as driving the piracy – which is the monetization of stolen content. It’s not the pirate bays of the world or the bit torrents, it’s the Cyberlockers and the business model that depends on stolen content.\u003c/p>\n\u003cp>With regard to Google, Mr. von Lohmann is talking about effort to cut off the money supply. But in the two years of dealing with this issue, every time I’ve approached Google about pirate web sits or ads by pirate web sites, they’ve done everything to avoid taking responsibility. They send DMCA notices to a web site called chillineffects.org, the implication that your DMCA notice is somehow chilling free speech, when the fact is that you as an artist are just asserting your legal rights. So I find it a little disingenuous to hear how concerned Google is about this when their ads the most prominent across the web.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Can you estimate how much you would have made from this film if it weren’t pirated?\u003c/p>\n\u003cp>\u003cstrong>Ellen Seidler\u003c/strong>\u003c/p>\n\u003cp>The film was quite successful; we screened it at more than 100 film festivals around the world. It was well received and very popular. But the bottom has dropped out out DVD sales. If we’d released it about 5 over 6 years ago we’d have no problem making our money back, but now that’s never going to happen.\u003c/p>\n\u003cp>\u003cstrong>Joshua Johnson\u003c/strong>\u003c/p>\n\u003cp>Fredrick von Lohmann of Google, what would you say to Ellen?\u003c/p>\n\u003cp>\u003cstrong>Fredrick von Lohmann\u003c/strong>\u003c/p>\n\u003cp>We of course are very sorry. However, we’ve been very clear, including with the takedown notices we’ve received from Ms. Seidler. We take that material down. If someone tells us there’s pirated content on a particular web page , we remove an ad from that page.\u003c/p>\n\u003cp>On our own intitiative, we’ve blocked more than 25,000 web pages from receiving our ads. We did that without receiving a complaint. We get complaints for copyright infringement for far less than 1% of the pages that show our ads, and when we do we immediately take those ads down.\u003c/p>\u003c/blockquote>\n\u003cp>Other good reads on the topic:\u003c/p>\n\u003cul>\n\u003cli>Some companies have threatened to \u003ca href=\"http://www.zdnet.com/blog/igeneration/google-amazon-twitter-and-facebook-consider-nuclear-blackout/14307\">go black\u003c/a> if the bill passes\u003c/li>\n\u003cli>The Online News Association has \u003ca href=\"http://journalists.org/2012/01/05/ona-on-sopa/\">come out against the bill\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://www.nytimes.com/2012/01/02/business/media/the-danger-of-an-attack-on-piracy-online.html?_r=3&pagewanted=all\">David Carr’s\u003c/a> take from the NY Times\u003c/li>\n\u003cli>A \u003ca href=\"http://mashable.com/follow/topics/stop-online-piracy-act/\">round up of resources\u003c/a> from Mashable\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "The Year in Social Media",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51801\">\u003c/a>Some might call the Bay Area the very hub of social media....Facebook, Twitter, YouTube, LinkedIn, Google+. And some other sites you haven't yet heard of but will make you feel bad next year because everyone will be using them except you and your 66-year-old Aunt who likes to forward you jokes about how incompetent the government is. \u003c/p>\n\u003cp>But I digress...\u003c/p>\n\u003cp>Social media tools, which are often used to disseminate news to a mass audience, became news themselves this year, begging the question anew of whether the \u003ca href=\"http://en.wikipedia.org/wiki/The_medium_is_the_message\">medium is the message\u003c/a>.\u003c/p>\n\u003cp>Let's turn to the KQED News Social Media Dude, Ian Hill, for a summary...\u003c/p>\n\u003cblockquote>\n\u003cp>2011 might go down in part as the year social media established itself as an integral force in our society and our lives. Sure, you still might have logged in to check out a photo of your friend's dog or post about that great pizza you ate last night. But this year social media also was used to spark revolutions and push for societal change. \u003c/p>\n\u003cp>Palo Alto-based Facebook, recognizing this trend, launched its \u003ca href=\"http://ww2.kqed.org/news/2011/12/19/facebook-timeline-our-social-media-dude-breaks-it-all-down/\">Timeline redesign\u003c/a> to take into account major life events, including a user's birth. It also unveiled new social apps that can share what you're doing as you're doing it.\u003c/p>\n\u003cp>2011 also was a year of eye-popping numbers for social media. Facebook passed 800 million users, with 50 percent logging on daily. Google+, part of the suite of products from Mountain View's Google, launched in 2011, reaching an estimated 62 million members by the end of the year. Google's YouTube, based in San Bruno, announced that 48 hours of videos are uploaded to its site every minute. And earlier this month users of the San Francisco-based Twitter set a record by sending 25,088 Tweets per second in response to the television broadcast of a movie in Japan.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more about what happened this year in social media, check out this handy \u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">infographic\u003c/a> put together by the people at the Flowtown social marketing blog.\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">\u003cimg src=\"http://www.flowtown.com/blog/wp-content/uploads/2011/12/social-media-in-review11.png\" alt=\"What Mattered in 2011 for Social Media\" title=\"What Mattered in 2011 for Social Media\" style=\"width:100%;height:100%\">\u003c/a>\u003cbr>\u003ca href=\"http://www.flowtown.com/\">Flowtown - Social Media Marketing Application\u003c/a>\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia2.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51801\">\u003c/a>Some might call the Bay Area the very hub of social media....Facebook, Twitter, YouTube, LinkedIn, Google+. And some other sites you haven't yet heard of but will make you feel bad next year because everyone will be using them except you and your 66-year-old Aunt who likes to forward you jokes about how incompetent the government is. \u003c/p>\n\u003cp>But I digress...\u003c/p>\n\u003cp>Social media tools, which are often used to disseminate news to a mass audience, became news themselves this year, begging the question anew of whether the \u003ca href=\"http://en.wikipedia.org/wiki/The_medium_is_the_message\">medium is the message\u003c/a>.\u003c/p>\n\u003cp>Let's turn to the KQED News Social Media Dude, Ian Hill, for a summary...\u003c/p>\n\u003cblockquote>\n\u003cp>2011 might go down in part as the year social media established itself as an integral force in our society and our lives. Sure, you still might have logged in to check out a photo of your friend's dog or post about that great pizza you ate last night. But this year social media also was used to spark revolutions and push for societal change. \u003c/p>\n\u003cp>Palo Alto-based Facebook, recognizing this trend, launched its \u003ca href=\"http://ww2.kqed.org/news/2011/12/19/facebook-timeline-our-social-media-dude-breaks-it-all-down/\">Timeline redesign\u003c/a> to take into account major life events, including a user's birth. It also unveiled new social apps that can share what you're doing as you're doing it.\u003c/p>\n\u003cp>2011 also was a year of eye-popping numbers for social media. Facebook passed 800 million users, with 50 percent logging on daily. Google+, part of the suite of products from Mountain View's Google, launched in 2011, reaching an estimated 62 million members by the end of the year. Google's YouTube, based in San Bruno, announced that 48 hours of videos are uploaded to its site every minute. And earlier this month users of the San Francisco-based Twitter set a record by sending 25,088 Tweets per second in response to the television broadcast of a movie in Japan.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more about what happened this year in social media, check out this handy \u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">infographic\u003c/a> put together by the people at the Flowtown social marketing blog.\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ca href=\"http://www.flowtown.com/blog/what-mattered-in-2011-for-social-media\">\u003cimg src=\"http://www.flowtown.com/blog/wp-content/uploads/2011/12/social-media-in-review11.png\" alt=\"What Mattered in 2011 for Social Media\" title=\"What Mattered in 2011 for Social Media\" style=\"width:100%;height:100%\">\u003c/a>\u003cbr>\u003ca href=\"http://www.flowtown.com/\">Flowtown - Social Media Marketing Application\u003c/a>\u003c/div>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Video: A Look at Stanford's Apple Archives",
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"content": "\u003cp>AP got a \u003ca href=\"http://www.usatoday.com/tech/news/story/2011-12-29/stanford-apple-steve-jobs/52266798/1\">look at Stanford's collection of Apple-related material\u003c/a>, which the university has stored in its \u003ca href=\"http://lib.stanford.edu/stanford-silicon-valley-archives\">Silicon Valley Archives\u003c/a>. \u003c/p>\n\u003cblockquote>\u003cp>The collection, the largest assembly of Apple historical materials, can help historians, entrepreneurs and policymakers understand how a startup launched in a Silicon Valley garage became a global technology giant.\u003c/p>\n\u003cp>“Through this one collection you can trace out the evolution of the personal computer,” said Stanford historian Leslie Berlin. “These sorts of documents are as close as you get to the unmediated story of what really happened.”\u003c/p>\n\u003cp>The collection is stored in hundreds of boxes taking up more than 600 feet of shelf space at the Stanford’s off-campus storage facility. The Associated Press visited the climate-controlled warehouse on the outskirts of the San Francisco Bay area, but agreed not to disclose its location.\u003c/p>\u003c/blockquote>\n\u003cp>Watch the \u003ca href=\"http://landing.newsinc.com/shared/video.html?freewheel=58285&sitesection=chicagosun&VID=23558525\">video\u003c/a>...\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe src=\"http://widget.newsinc.com/single.html?WID=2&VID=23558525&freewheel=69016&sitesection=chicagosun\" height=\"320\" width=\"425\" scrolling=\"no\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=eiJ8F0QL2LU\">More on the archive\u003c/a> from Stanford...\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/eiJ8F0QL2LU\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>AP got a \u003ca href=\"http://www.usatoday.com/tech/news/story/2011-12-29/stanford-apple-steve-jobs/52266798/1\">look at Stanford's collection of Apple-related material\u003c/a>, which the university has stored in its \u003ca href=\"http://lib.stanford.edu/stanford-silicon-valley-archives\">Silicon Valley Archives\u003c/a>. \u003c/p>\n\u003cblockquote>\u003cp>The collection, the largest assembly of Apple historical materials, can help historians, entrepreneurs and policymakers understand how a startup launched in a Silicon Valley garage became a global technology giant.\u003c/p>\n\u003cp>“Through this one collection you can trace out the evolution of the personal computer,” said Stanford historian Leslie Berlin. “These sorts of documents are as close as you get to the unmediated story of what really happened.”\u003c/p>\n\u003cp>The collection is stored in hundreds of boxes taking up more than 600 feet of shelf space at the Stanford’s off-campus storage facility. The Associated Press visited the climate-controlled warehouse on the outskirts of the San Francisco Bay area, but agreed not to disclose its location.\u003c/p>\u003c/blockquote>\n\u003cp>Watch the \u003ca href=\"http://landing.newsinc.com/shared/video.html?freewheel=58285&sitesection=chicagosun&VID=23558525\">video\u003c/a>...\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe src=\"http://widget.newsinc.com/single.html?WID=2&VID=23558525&freewheel=69016&sitesection=chicagosun\" height=\"320\" width=\"425\" scrolling=\"no\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.youtube.com/watch?feature=player_embedded&v=eiJ8F0QL2LU\">More on the archive\u003c/a> from Stanford...\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/eiJ8F0QL2LU\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Oakland Blogger Being Sued by Former Employer Over Twitter Followers",
"headTitle": "Oakland Blogger Being Sued by Former Employer Over Twitter Followers | KQED",
"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia1.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia1.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51450\">\u003c/a>An Oakland blogger is being sued by his former employer for continuing to use a Twitter account after he left the company. \u003c/p>\n\u003cp>From \u003ca href=\"http://edition.cnn.com/2011/12/27/tech/lawsuit-who-owns-twitter-account/?hpt=hp_c2\">CNN\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>PhoneDog, a website devoted to all things mobile products and services, sued former employee Noah Kravitz for $340,000, according to the complaint filed in US District Court in the Northern District of California.\u003c/p>\n\u003cp>The lawsuit, which was filed in July, alleges that Kravitz’ continued use of a Twitter account he was “given use of” while employed with PhoneDog was a misappropriation of trade secrets and damaged the company’s business, goodwill, and reputation.\u003c/p>\n\u003cp>Kravitz was a product reviewer and video blogger for PhoneDog for about four years, during which time he used the Twitter account @PhoneDog_Noah. The complaint states that Kravitz “used the Account to disseminate information and promote PhoneDog’s services on behalf of PhoneDog.”\u003c/p>\n\u003cp>But Kravitz told CNN he opened the account, linked it to his personal e-mail address and maintained it himself while tweeting both personal and professional things throughout his employment with PhoneDog, including links to his own articles and colleagues’ articles, as well as tweets about sports, arts, and food.\u003c/p>\u003c/blockquote>\n\u003cp>This morning, Noah Kravitz; Eric Goldman, director of the High Tech Law Institute; and Tom McInerney, partner in a national labor and employment specialty law firm, discussed the case on KQED Radio’s Forum. The \u003ca href=\"http://www.kqed.org/a/forum/R201112280900\">\u003cstrong>show will be archived here\u003c/strong>\u003c/a> later today.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>Our social media dude Ian Hill is way into this story and tweeted (natch) the Forum show live…\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Here’s \u003ca href=\"http://edition.cnn.com/2011/12/27/tech/lawsuit-who-owns-twitter-account/?hpt=hp_c2\">Kravitz interviewed on CNN\u003c/a>.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia1.jpg\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/socialmedia1.jpg\" alt=\"\" title=\"socialmedia\" width=\"248\" height=\"140\" class=\"alignright size-full wp-image-51450\">\u003c/a>An Oakland blogger is being sued by his former employer for continuing to use a Twitter account after he left the company. \u003c/p>\n\u003cp>From \u003ca href=\"http://edition.cnn.com/2011/12/27/tech/lawsuit-who-owns-twitter-account/?hpt=hp_c2\">CNN\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>PhoneDog, a website devoted to all things mobile products and services, sued former employee Noah Kravitz for $340,000, according to the complaint filed in US District Court in the Northern District of California.\u003c/p>\n\u003cp>The lawsuit, which was filed in July, alleges that Kravitz’ continued use of a Twitter account he was “given use of” while employed with PhoneDog was a misappropriation of trade secrets and damaged the company’s business, goodwill, and reputation.\u003c/p>\n\u003cp>Kravitz was a product reviewer and video blogger for PhoneDog for about four years, during which time he used the Twitter account @PhoneDog_Noah. The complaint states that Kravitz “used the Account to disseminate information and promote PhoneDog’s services on behalf of PhoneDog.”\u003c/p>\n\u003cp>But Kravitz told CNN he opened the account, linked it to his personal e-mail address and maintained it himself while tweeting both personal and professional things throughout his employment with PhoneDog, including links to his own articles and colleagues’ articles, as well as tweets about sports, arts, and food.\u003c/p>\u003c/blockquote>\n\u003cp>This morning, Noah Kravitz; Eric Goldman, director of the High Tech Law Institute; and Tom McInerney, partner in a national labor and employment specialty law firm, discussed the case on KQED Radio’s Forum. The \u003ca href=\"http://www.kqed.org/a/forum/R201112280900\">\u003cstrong>show will be archived here\u003c/strong>\u003c/a> later today.\u003c/p>\n\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>Our social media dude Ian Hill is way into this story and tweeted (natch) the Forum show live…\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Rachael Myrow here, host of the California Report, with a handful of links to cool and/or important stories outside the Bay Area local readers should check out.\u003c/p>\n\u003cul>\n\u003cli>\u003ca title=\"9th Circuit panel rejects suit filed by 'birthers' against Obama\" href=\"http://www.latimes.com/news/local/la-me-birthers-obama-20111223,0,3809142.story\" target=\"_top\" rel=\"noopener\">9th Circuit panel rejects suit filed by ‘birthers’ against Obama\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca href=\"http://www.latimes.com/business/la-fi-netflix-ceo-20111223,0,6285598.story\" target=\"_blank\" rel=\"noopener\">Netflix CEO Reed Hastings’ stock options cut 50% after bad year\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca title=\"http://www.nytimes.com/2011/12/23/us/e-mail-error-heightens-rape-fears-in-mission.html?emc=tnt&tntemail0=y\" href=\"http://www.nytimes.com/2011/12/23/us/e-mail-error-heightens-rape-fears-in-mission.html?emc=tnt&tntemail0=y\">E-Mail Error Heightens Rape Fears in Mission\u003c/a> (New York Times)\u003c/li>\n\u003cli>\u003ca title=\"http://www.nytimes.com/2011/12/23/us/seismic-retrofits-offer-shaky-assurance-in-california.html?emc=tnt&tntemail0=y\" href=\"http://www.nytimes.com/2011/12/23/us/seismic-retrofits-offer-shaky-assurance-in-california.html?emc=tnt&tntemail0=y\">Seismic Retrofits Offer Shaky Assurance in California\u003c/a> (New York Times)\u003c/li>\n\u003cli>\u003ca href=\"http://www.californiahealthline.org/articles/2011/12/22/class-action-lawsuit-filed-over-ucla-health-system-data-breach.aspx\" target=\"_blank\" rel=\"noopener\">Class-Action Lawsuit Filed Over UCLA Health System Data Breach\u003c/a> (California Healthline)\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The strange episode of \"The Simpsons\" from the Sunday before last that was getting some play on blogs is now online. (I mean legally.) Called \"Holidays of Future Passed,\" it takes a look at what happens to the family over the next 30 years, when, in contrast to the last 20-plus, the kids actually age.\u003c/p>\n\u003cp>One scene deals with the Internet (or \"Alternet\") and alludes to local web giants Facebook and Google...\u003c/p>\n\u003cp>From \u003ca href=\"http://www.avclub.com/articles/holidays-of-future-passed,66387/\">The Onion's A.V. Club\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Lisa decides to go onto the Alternet to see what Zia is doing. As soon as she arrives, she is greeted by a screen showing that a number of people want to friend her from her past connections at U.C.-Moon, S.U.N.Y.-Sun, Miami of Ohio of Pluto, and The Simpsons Go To... episodes. She wastes time on this briefly, but gets down to business by going through the Google door. Although Google has enslaved half the world, Lisa still believes that it is a damn fine search engine.\u003c/p>\u003c/blockquote>\n\u003cp>Take a look...\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003cobject width=\"512\" height=\"288\">\u003cparam name=\"movie\" value=\"http://www.hulu.com/embed/RT5hS4iGjkGPPq4cjBBfZw/876/947\">\u003cparam name=\"allowFullScreen\" value=\"true\">\u003cembed src=\"http://www.hulu.com/embed/RT5hS4iGjkGPPq4cjBBfZw/876/947\" type=\"application/x-shockwave-flash\" width=\"512\" height=\"288\" allowfullscreen=\"true\">\u003c/embed>\u003c/object>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cp>Rachael Myrow here, host of the California Report, with a handful of links to cool and/or important stories outside the Bay Area local readers should check out.\u003c/p>\n\u003cul>\n\u003cli>\u003ca title=\"Judge questions why Bell's former police chief isn't facing corruption charges\" href=\"http://www.latimes.com/news/local/la-me-bell-adams-20111220,0,4709254.story\" target=\"_top\">Judge questions why Bell's former police chief isn't facing corruption charges\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca title=\"Costs mount for Glendale's ongoing inquiry into chromium 6\" href=\"http://www.latimes.com/news/local/la-me-water-study-20111220,0,7451512.story\" target=\"_top\">Costs mount for Glendale's ongoing inquiry into chromium 6\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca title=\"http://www.nytimes.com/2011/12/20/world/africa/us-considers-combating-shabab-militants-twitter-use.html?emc=tnt&tntemail0=y\" href=\"http://www.nytimes.com/2011/12/20/world/africa/us-considers-combating-shabab-militants-twitter-use.html?emc=tnt&tntemail0=y\">Twitter Use by Shabab in Somalia Incites U.S.\u003c/a> (New York Times)\u003c/li>\n\u003cli>\u003ca href=\"http://online.wsj.com/article/SB10001424052970204058404577108892724557610.html?KEYWORDS=california\">Google, KKR in Solar Venture\u003c/a> (Wall Street Journal)\u003c/li>\n\u003cli>\u003ca href=\"http://online.wsj.com/article/SB10001424052970203914304576631420492598888.html?KEYWORDS=california\">Richard Misrach | The Oakland-Berkeley Fire Aftermath | Following the Flames | by David Littlejohn\u003c/a> (Wall Street Journal)\u003c/li>\n\u003c/ul>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cdiv>\n\u003cp>Rachael Myrow here, host of the California Report, with a handful of links to cool and/or important stories outside the Bay Area local readers should check out.\u003c/p>\n\u003cul>\n\u003cli>\u003ca title=\"Judge questions why Bell's former police chief isn't facing corruption charges\" href=\"http://www.latimes.com/news/local/la-me-bell-adams-20111220,0,4709254.story\" target=\"_top\">Judge questions why Bell's former police chief isn't facing corruption charges\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca title=\"Costs mount for Glendale's ongoing inquiry into chromium 6\" href=\"http://www.latimes.com/news/local/la-me-water-study-20111220,0,7451512.story\" target=\"_top\">Costs mount for Glendale's ongoing inquiry into chromium 6\u003c/a> (Los Angeles Times)\u003c/li>\n\u003cli>\u003ca title=\"http://www.nytimes.com/2011/12/20/world/africa/us-considers-combating-shabab-militants-twitter-use.html?emc=tnt&tntemail0=y\" href=\"http://www.nytimes.com/2011/12/20/world/africa/us-considers-combating-shabab-militants-twitter-use.html?emc=tnt&tntemail0=y\">Twitter Use by Shabab in Somalia Incites U.S.\u003c/a> (New York Times)\u003c/li>\n\u003cli>\u003ca href=\"http://online.wsj.com/article/SB10001424052970204058404577108892724557610.html?KEYWORDS=california\">Google, KKR in Solar Venture\u003c/a> (Wall Street Journal)\u003c/li>\n\u003cli>\u003ca href=\"http://online.wsj.com/article/SB10001424052970203914304576631420492598888.html?KEYWORDS=california\">Richard Misrach | The Oakland-Berkeley Fire Aftermath | Following the Flames | by David Littlejohn\u003c/a> (Wall Street Journal)\u003c/li>\n\u003c/ul>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "Facebook Timeline: Our Social Media Dude Breaks It All Down",
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"content": "\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. Facebook \u003ca href=\"http://news.search.yahoo.com/search;_ylt=A2KJjals1.9OkwMARkXQtDMD?p=facebook%20rolls%20out%20timeline&fr2=sb-top\">expanded its release\u003c/a> of Timeline worldwide last Thursday.\u003c/p>\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/hzPEPfJHfKU\" frameborder=\"0\">\u003c/iframe> \u003c/div>\n\u003cp>\u003c/p>\n\u003cp>My interview with Ian Hill...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>Jon Brooks\u003c/strong>\u003c/p>\n\u003cp>Let's talk about this Facebook Timeline thing they recently rolled out. I personally don’t like it but only because it looks different. I’m one of those people -- if it looks different, I don’t like it. \u003c/p>\n\u003cp>\u003cstrong>Ian Hill\u003c/strong>\u003c/p>\n\u003cp>Yeah, sure. You’re not alone. Obviously whenever Facebook makes major changes there’s a lot of posts on the Internet from people who don’t like it. But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Ian Hill, our social media/web expert, is a very talented guy who knows a lot about companies I've never heard of doing things I don't understand in ways that would probably horrify me if someone let me know. So I figured he's a good person to ask about all the \u003ca href=\"https://www.google.com/search?q=facebook+timeline\">whoop-te-doo\u003c/a> about Facebook's new \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline\u003c/a>, which you can exult over in this \u003ca href=\"http://www.youtube.com/watch?v=hzPEPfJHfKU\">video\u003c/a> from the company before you read the interview below and get cranky. Facebook \u003ca href=\"http://news.search.yahoo.com/search;_ylt=A2KJjals1.9OkwMARkXQtDMD?p=facebook%20rolls%20out%20timeline&fr2=sb-top\">expanded its release\u003c/a> of Timeline worldwide last Thursday.\u003c/p>\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/hzPEPfJHfKU\" frameborder=\"0\">\u003c/iframe> \u003c/div>\n\u003cp>\u003c/p>\n\u003cp>My interview with Ian Hill...\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>Jon Brooks\u003c/strong>\u003c/p>\n\u003cp>Let's talk about this Facebook Timeline thing they recently rolled out. I personally don’t like it but only because it looks different. I’m one of those people -- if it looks different, I don’t like it. \u003c/p>\n\u003cp>\u003cstrong>Ian Hill\u003c/strong>\u003c/p>\n\u003cp>Yeah, sure. You’re not alone. Obviously whenever Facebook makes major changes there’s a lot of posts on the Internet from people who don’t like it. But Timeline is the biggest change to come to Facebook user profiles probably since they launched the wall in 2004. \u003c/p>\n\u003cp>I’ve seen it described a couple of ways. The best description I’ve probably seen is that it’s a scrapbook of your life dating back to when you started using Facebook. So if you go into a user profile where Timeline is activated, there will be a line down the middle of the profile and that’s the actual Timeline. There’s dots on the Timeline that reflect when you posted certain things, going back to the very beginning of your Facebook use. \u003c/p>\n\u003cfigure id=\"attachment_50622\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot.png\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/fbscreenshot-300x117.png\" alt=\"\" title=\"fbscreenshot\" width=\"300\" height=\"117\" class=\"size-medium wp-image-50622\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook Timeline goes way, way back. At the very end of Ian Hill's Timeline is a posting about his birth.\u003c/figcaption>\u003c/figure>\n\u003cp>When Mark Zuckerberg \u003ca href=\"http://ww2.kqed.org/news/2011/09/22/video-replay-mark-zuckerbergs-keynote-at-facebook-f8-conference/\">announced it earlier this year at the F8 Developers conference\u003c/a> he showed a photo of himself as a baby at the very beginning of his Timeline. So the overall idea I think is jut this philosophy that Facebook has become so integrated into our lives. And they have 800 million users -- it’s not a young person’s game like some people think. The average age of a Facebook user is 38. It’s something we all do, and this change really reflects just how much everyone uses it. \u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong> \u003c/p>\n\u003cp>The problem I had when I looked at it briefly was I couldn't figure out where the updates were. I was looking for my posts like “hey, I’m making dinner now,” or “hey, I just finished my dinner now,” or “hey, I’m thinking about what I had for dinner now.” So where was that on the page -- the stuff about the dinners? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Ok, so previously you'd go to a page and there was just a straight news feed. Now the \u003ca href=\"http://www.facebook.com/about/timeline\">Timeline divides your user profile\u003c/a>, and it splits posts right and left so your most recent post will appear in the top left and the post you did before that will appear bottom right then below that to the left, then below that to the right then below that to the left back in time. So it literally is a timeline. \u003c/p>\n\u003cp>But if you’re going to log in and look at your news feed, where most people actually get their information and their status updates, that's not changing. Facebook did make some changes to it earlier this year but not because of Timeline. Timeline is what you'll see if you go to somebody's profile -- that’s what it affects.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will Timeline be the default page?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Last week Facebook rolled it out universally for the first time so everyone can opt in, and once you opt in you have seven days to go and edit what your Timeline looks like. There’s a new tool called the activity log and you can go back through and determine who you want to see each post in your Timeline. \u003c/p>\n\u003cp>So you might have a post that says, “I got married,” and you only want your family to see that. You can click on that post and say “family.” \u003c/p>\n\u003cp>After seven days, once you’ve opted in and done all that, it automatically publishes live. Eventually Timeline will be the standard for all Facebook user profiles. I haven’t read anything that says when that standardization is going to happen, but you can expect it’s going to happen soon. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So right now you can opt in and then can you say, “Hey, get me out of here because this sucks and I want to go back to the old one?”\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Well, no. Once you opt in, you’re in. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What do you mean? You can’t go back?\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can’t go back. It automatically publishes once you opt in.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>You’re kidding me.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>No. You’re in. Let me put it this way: I haven’t seen anything that says you can go back. When it was first announced, some tech nerds like me posted our Timelines immediately. So we played with it for a while and now we’re kind of used to it. But yeah, you can’t go back.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Then this is a rather big decision. You really might need to discuss this with your clergymember before you hit the button. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah! I think what you have to realize is that there was a time when Facebook was one of the only social networks, along with MySpace and Twitter. Now there are many smaller networks out there. Things like \u003ca href=\"http://instagr.am/\">Instagram\u003c/a>, \u003ca href=\"http://pinterest.com/\">Pinterest\u003c/a>... There are new networks launching every day that people are looking at. \u003ca href=\"https://plus.google.com/\">Google+\u003c/a>...\u003c/p>\n\u003cp>Facebook really has to define its niche in this market and Facebook’s niche is that it’s the social network of your life. It is about everything you do. So this change in that context kind of makes sense. It’s no longer just about news. It’s about everything that you are online. \u003c/p>\n\u003cp>It’s interesting what people are going to do with this. There’s this idea of a \"second self\" online: You don’t go to Faceboook typically to post photos of yourself at your worst. You go to Facebook to post photos of yourself at your best, or how cute your kids are or your puppy is. How much you loved your breakfast. Timeline, if people continue to follow this philosophy, is going to really be somewhere you’re going to go to see everyone at their best. You’re not going to get anyone’s faults on Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Why? Because you can curate your own content? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can curate your own content, yeah, and you’re going to be able to go out and say I want certain members of the public to see this. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But can’t you do that now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>You can, but a lot of people don't know how to do it because Facebook didn’t launch it automatically. They either launched it or refined it -- I can't remember, now -- around the same time Google+ launched with Circles. Google+ from the get-go had a feature where you could choose who sees your content when you post it. Facebook didn’t have that. Anyone you were friends with could see anything you post.\u003c/p>\n\u003cp>Facebook then switched it so you can make your stuff visible to groups. So, right now, at this point, most people have been on Facebook for years. There’s all this content out there that’s technically public, and most people don’t realize how public their Facebook profile is. And you can search public Facebook posts. \u003c/p>\n\u003cp>I went back and looked at my Timeline and my activity log. And I was struck by how integrated Facebook now is. I have Spotify, for instance, which posts every song I listen to, so I’m able to look at two years of everything I’ve ever done. \u003c/p>\n\u003cp>If I want to delete all that stuff on Timeline I have to go through and select it post by post. It would take a long time for me to do that. I don’t think people realize that. If you have the same Facebook profile for six years, you’ve got thousands of posts. You might have a post that was public before Facebook got into being able to segregate who saw what. You might have a Facebook post from four years ago, and are you going to go back through 10,000 posts to delete that?\u003c/p>\n\u003cp>Before Timeline you could only go back, I think, something like two months. So if I scrolled back, I could only see two months worth of posts. Now it’s going to be however long you’ve been on Facebook. So if you posted something like four years ago that you don’t want someone to see now, you have to go back to that post and either delete it or change it so it’s private, or whatever you want to do.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Okay, so it seems like the main changes are: Number one if you opt in now you are opted in for good as far as we know.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Number two, at some indeterminate time -- we don’t know when -- this will be everybody’s default so you may as well get used to it. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah, exactly.\u003c/p>\n\u003cp>\u003cstrong>JB \u003c/strong>\u003c/p>\n\u003cp>Number three, you can select who you want your posts to go to.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah. But you can do that now. The change is that you’re going to be able to go back and see every post you’ve ever posted on Facebook and select who those posts go to.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So where that might help, let’s say you’ve got your boss as a friend on Facebook, but you’re posting a lot of stuff you don’t want that person to see. So now you can just say OK I only want my best friends to see this.\u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Exactly.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>But the timeline also now goes back forever, since you've been on Facebook. So some may see this as more of an obligation than a feature. A hassle to go back and pick and choose who you want to see what. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yes, Facebook is putting all this information out there. \u003c/p>\n\u003cp>As an observer sometimes I’m curious as to where we got the idea that information we post on Facebook is private in the first place. There’s such an uproar over this idea that we’re putting all this stuff online. Whoever said it wasn’t public? Where did we get that idea? I tell people when you approach Facebook, Twitter, anything, don’t post anything you wouldn’t want your boss to see. Don’t post something you wouldn’t want your mother to see. You have to be conscious about that. There’s still email if you want to send stuff that’s private. There’s Facebook messages which are private, or more private at least. There’s texting. There’s a lot of ways to communicate with a single person. You can still send a letter with the Post Office…\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>So are there even more concerns about privacy issues now? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Yeah \u003ca href=\"http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424\">there’s concern\u003c/a> that everything’s going to be public. I mean that’s the thing, all of a sudden you’re just turning on this spigot. Like if you posted four years ago you were drunk at a party. Do you want everyone to see that? \u003c/p>\n\u003cp>I think that’s the biggest concern right now, but then again it’s just change and getting used to it. Whenever anything like this happens with Facebook the most common criticism is, “I don’t know how to use this.” Once people understand how to use it that goes away and people kind of get used to it, and then Facebook makes the next change and people get upset about that. \u003c/p>\n\u003cp>I think that’s really what Timeline kind of portends. But it also indicates something really interesting about the way Facebeook is moving into the future. I don’t know how many people are really grasping this, but it really is going to be something where everything you do online is going to be running now onto this social network. And it’s not just Timeline; it’s social apps that were also announced this year at the F8 developers conference. \u003c/p>\n\u003cp>Right now if you have an app that you tie to Facebook and say, “I have the KQED app. I’m listening to KQED and I want to post it on my Facebook page through that app,\" I’d have to click “Post this to Facebook” before it goes on my Facebook page. With social apps like Spotify and the Washington Post social reader, everything you do through that app automatically goes on your Facebook page.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>Will you be able to opt out? \u003c/p>\n\u003cp>\u003cstrong> IH\u003c/strong>\u003c/p>\n\u003cp>You can opt out by not joining. But once you’ve opted in, everything’s out there. So for \u003ca href=\"http://www.spotify.com/us/start/?utm_source=spotify&utm_medium=web&utm_campaign=start\">Spotify\u003c/a>, every song I listen to automatically posts to my Facebook page, my Facebook profile. \u003c/p>\n\u003cp>You don't have to use social apps. But they’re definitely pushing you to use them. So Spotify wants you to log in and every time you log in to Spotify, if you’re not logged in for Facebook it says, “Find your friends on Facebook,” and asks you to do it. On the Washington Post social reader every time you read a story through the reader it posts and people are seeing that now. \u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>I noticed that. I see a lot of my friends get this status \"I read this on Yahoo News.\" I wanted to read one of those articles and I clicked on it but I couldn’t read it unless I opted into the social reader. And then I said OK I want to read it but then I saw now everything \u003cem>I read\u003c/em> on this source is being posted. And you know I didn’t really want that. I don’t necessarily want people to know every article I’m reading. \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>There’s a couple of options for people who want to maintain some privacy. One is you really have to start asking yourself, “If I’m really concerned about those things, do I really want to be on Facebook?” There are other social networks for people, like Google+ for instance. KQED news is very active on Google+ and from talking to members there, most people are on it because they despise Facebook. It’s really becoming a community of people who just hate Facebook and that’s why they’re on Google+.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>And why do they hate Facebook? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Privacy, for one, and they think that there’s nothing worthwhile, that you have to wade through people’s posts about what they ate for lunch to get to anything substantial. \u003c/p>\n\u003cp>If you just want to share a photo of something, there’s Pinterest and Instagram. There’s still Foursquare if you just want to tell people where you are, like \"I ate at this restaurant.\" There’s all these little social networks now that you can take part in, that you can join if that’s your specific interest. Facebook wants to be the one network that will rule them all, that is taking everything you do and putting it online through Facebook.\u003c/p>\n\u003cp>\u003cstrong>JB\u003c/strong>\u003c/p>\n\u003cp>What's coming down the pike? \u003c/p>\n\u003cp>\u003cstrong>IH\u003c/strong>\u003c/p>\n\u003cp>Probably in 2012 the biggest development you’re going to see is the explosion of social apps. So you’re going to start seeing things where, you know someone may post through Nike to someone’s profile, “I ran 12 miles today.” You’re going to see something like maybe Bon Appetit, the culinary magazine, post “I cooked a chicken,” automatically through these social apps. I think next year it’s all going to be social apps. \u003c/p>\n\u003cp>And I think we’re going to see a lot of those developed in Silicon Valley.\u003c/p>\u003c/blockquote>\n\u003cp>Related: \u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"http://www.taz.de/!81248/\">What Facebook knows about you\u003c/a> (taz.de)\n\u003cp>\u003c/p>\n\u003cdiv style=\"text-align: center\">\u003ciframe width=\"480\" height=\"274\" src=\"http://www.youtube.com/embed/kJvAUqs3Ofg\" frameborder=\"0\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"radiolab": {
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},
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"title": "Rightnowish",
"tagline": "Art is where you find it",
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"tagline": "Real stories with killer beats",
"info": "The Snap Judgment radio show and podcast mixes real stories with killer beats to produce cinematic, dramatic radio. Snap's musical brand of storytelling dares listeners to see the world through the eyes of another. This is storytelling... with a BEAT!! Snap first aired on public radio stations nationwide in July 2010. Today, Snap Judgment airs on over 450 public radio stations and is brought to the airwaves by KQED & PRX.",
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"soldout": {
"id": "soldout",
"title": "SOLD OUT: Rethinking Housing in America",
"tagline": "A new future for housing",
"info": "Sold Out: Rethinking Housing in America",
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