Sponsor MessageBecome a KQED sponsor
upper waypoint

Miles to Go: The Carrot and the Stick

Save ArticleSave Article
Failed to save article

Please try again

If you're driving to work alone today, you have lots of company.

Most Californians do, and that's a problem for local planners trying to meet new state targets for curbing greenhouse gas emissions.

So what would make us change our behavior?

Sponsored

lower waypoint
next waypoint
Player sponsored by