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How Covered California Failed to Market Itself to Latinos

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California is making a mad dash to enroll Latinos into health care plans. So far, the state's health insurance marketplace known as Covered California has not done well on this front. Advertising campaigns are missing the mark, and Spanish-speaking counselors who can help with the complex sign up process are hard to come by. We find out why the state's Latino marketing missteps impact the success of the state's program overall.

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