These days "innovation" isn't really an option -- it's a necessity for organizations all over of the world. And when they want to innovate, many turn to Ideo. The San Francisco company helps clients work through problems using what's called "design thinking." Rachael Myrow from KQED's Silicon Valley News Desk talked to Suzanne Howard of Ideo about what she considers innovative and how you can spark creativity in your daily life.
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