Oakland Startup Tries to Change the Value of Water

Water is cheaper in California than you might think. Just as it is in most of the United States, it costs less than a penny a gallon. With prices so low, how can the state make residents value water more, and begin to conserve more of it? The governor and state regulators want to levy fines against water wasters. But a start-up in Oakland called MeterHero is taking a different tack: rewarding people who use less water.