The Los Gatos-based company, which in the past has generated much joy at the mailbox from people who like movies or just receiving mail in general, is now in the midst of a full-blown consumer backlash. How full-blown? Well, there are
58,000 62,000+ comments on the Netflix Facebook page under the company's announcement, and very few of them say, "I understand completely." (Though about 1,100 people did hit the "Like" button, perhaps those who will opt for the reduced-price for DVD-only or streaming-only.)
Forum host Michael Krasny asked Netflix VP of Corporate Communications Steve Swasey today to respond to all the criticism.
"Why do you think all the angry outrage?"
"There is a lot of response on Facebook and through the Netflix blog and to Netflix executives, myself included, getting a lot of calls. Some people don't like change, and some people are concerned about what they perceive as a price increase. What we are trying to convey is that this is an improvement in the Netflix service."