The UCLA Bruins are the only California team left playing for the men's college basketball championship and more people are watching them and other teams play, at least compared to last year. Sunday's ratings for March Madness are at a 24 year high. Which means if you're selling insurance, or soda, or electronics, you're getting a bigger return on your ad investment. But what about vasectomies?
Ignored by Obamacare, Vasectomies Find a Champion in 'March Madness' Marketing

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