Kirk was married to podcaster Erika Frantzve. They have two young children.
Turning Point was founded in suburban Chicago in 2012 by a then 18-year-old Kirk and William Montgomery, a tea party activist, to proselytize on college campuses for low taxes and limited government. It was not an immediate success.
But Kirk’s zeal for confronting liberals in academia eventually won over an influential set of conservative financiers.
Despite early misgivings, Turning Point enthusiastically backed Trump after he clinched the GOP nomination in 2016. Kirk served as a personal aide to Donald Trump Jr., the former president’s eldest son, during the general election campaign.
Soon, Kirk was a regular presence on cable TV, where he leaned into the culture wars and heaped praise on the then-president. Trump and his son were equally effusive and often spoke at Turning Point conferences.
As money poured in, Kirk bought a $4.75 million Spanish-style estate on a gated Arizona country club. Turning Point steered millions of dollars to contractors owned by Kirk and his associates, and some Republicans were skeptical when it announced it would spearhead an attempt to turn out infrequent voters during Trump’s 2024 campaign.
But as younger voters shifted right in 2024 and Trump ran up a five-point margin of victory in Arizona, Kirk and his allies claimed vindication of his view of a sharp-elbowed, culture-war-oriented conservatism.
Kirk’s evangelical Christian beliefs were intertwined with his political perspective, and he argued that there was no true separation of church and state.
He also referenced the Seven Mountain Mandate, which specifies seven areas where Christians are to lead — politics, religion, media, business, family, education and the arts, and entertainment.
Kirk argued for a new conservatism that advocated for freedom of speech, challenging Big Tech and the media, and centering working-class Americans beyond the nation’s capital.
“We have to ask ourselves a question as a conservative movement: Are we going to revert back to the party of the status quo ruling class?” he said in his speech opening the Conservative Political Action Conference in 2020.
“Or are we going to learn from what I call the MAGA doctrine? The MAGA doctrine, which is a doctrine of American renewal, revival, one that America is the greatest country in the history of the world.”