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NYPD's Twitter Outreach Backfire Ripples to LAPD

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It may be the worst PR backfire in recent NYPD history. The police department launched a hash tag on Twitter, #MyNYPD, to encourage the public to post photos of cops doing good things. But the Twitter community used it to post photos of police brutality instead. Now, tweeters on the West Coast are doing the same thing with hashtag #MyLAPD.

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