Forum takes a look at China’s evolving urban youth culture with the authors of “China’s New Culture of Cool: Understanding the World’s Fastest-Growing Market.”
Guests:
LiAnne Yu, strategic director at the consulting firm Cheskin, and co-author of "China's New Culture of Cool: Understanding the World's Fastest-Growing Market"
Cynthia Chan, strategic director at the consulting firm Cheskin, and co-author of "China's New Culture of Cool: Understanding the World's Fastest-Growing Market"
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