How Creativity Works

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Boosting creativity is not a magical process, says journalist Jonah Lehrer. In his newest book, "Imagine: How Creativity Works," Lehrer explores different thought processes that anyone can use to foster creativity. He also debunks the myth that creativity is a gift possessed only by the few.

Guests:

Jonah Lehrer, editor at large for Seed Magazine and author of books including "Imagine: How Creativity Works" and "How We Decide"

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