The Art of Enchantment

at 10:00 AM
 (Travis Isaacs/Flickr)

Enchanting colleagues and customers is one of the keys to success in business, says entrepreneur and former Apple chief evangelist Guy Kawasaki. In his new book, Kawasaki lays out what he calls the "three pillars" of enchantment: likability, trustworthiness and a great cause.

He joins Michael Krasny to discuss his book, "Enchantment: The Art of Changing Hearts, Minds, and Actions."

Guests:

Guy Kawasaki, author, entrepreneur, former chief evangelist at Apple and co-founder of AllTop.com

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