According to Neal Carter, the president of Okanagan Specialty Fruits, the main market for these apples will be food service companies that serve sliced apples. Currently, they prevent the apple slices from getting brown through some other method, usually a preservative similar to the lemon juice in your kitchen.
Regulators at the U.S. Department of Agriculture said Friday they'd decided that the new apples pose no additional dangers. This means that farmers are now legally free to plant and sell them.
Okanagan Specialty Fruits, however, is also waiting for a letter of approval from the Food and Drug Administration, which is evaluating the fruit's safety for consumers. The FDA has already approved potatoes that were modified in a similar manner, and most observers expect the FDA to approve these apples as well.
Yet other hurdles remain. Critics of genetically modified food, including Consumers Union, Food and Water Watch and Friends of the Earth, unleashed a barrage of protest Friday against the USDA's decision.
"It's interesting that USDA chose to approve this GMO apple on Friday the 13th -- it's certainly an unlucky day for the apple growers, consumers and food companies that don't want this unnecessary new GMO," Lisa Archer, food and technology program director at Friends of the Earth, said in a statement.
The groups say the technology needs more critical scrutiny, and believe that the government's system for approving such crops relies too heavily on tests carried out by the companies themselves. The Environmental Working Group noted in a statement that the new apples may "thaw Congressional action on GMO labeling," fueling efforts to pass legislation that would require food manufacturers to label foods containing GMOs.
Some important players in the apple business, such as the Northwest Horticultural Council, also are opposed to the new apples. They are worried the advent of GMO apples will ruin the wholesome image of the entire apple section in supermarkets. There also are concerns that foreign markets, where the new apples are not yet approved for sale, might turn away from American apple exports.
Such uncertainties could convince many apple growers to shun the new apples, at least until major customers have decided whether or not to buy them. "I think it's going to be a very minor market," says Christian Schlect, president of the Northwest Horticultural Council, which represents fruit producers in Oregon and Washington. "It's hard to believe that there will be mass plantings of this."
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