In ‘Splash City,’ Actor Galaxy Brooks Brings Firsthand Knowledge of the Streets
Here’s Your 49ers Anthem for the Super Bowl Run: ‘Do It For the Bay’
Dregs One Turns ‘History of the Bay’ Into an Epic San Francisco Day Party
A Salute to San Francisco Rap
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"slug": "splash-city-movie-galaxy-brooks-berner-bipping-san-francisco",
"title": "In ‘Splash City,’ Actor Galaxy Brooks Brings Firsthand Knowledge of the Streets",
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"content": "\u003cp>The crime drama \u003ca href=\"https://www.imdb.com/title/tt27666105/\">\u003cem>Splash City\u003c/em>\u003c/a> is a feature film with local star power, glossy cinematography and a dark storyline about an issue that has long plagued the Bay Area: \u003ca href=\"https://pitchfork.com/thepitch/let-me-show-you-how-to-bip-tracing-the-origins-of-hip-hop-favorite-new-word/\">bippin\u003c/a>‘.\u003c/p>\n\n\n\n\u003cp>Car windows are shattered. Backpacks are snatched. Underbuckets bend corners through busy San Francisco streets. There’s guns, sex, big money and high stakes. \u003cem>Splash City\u003c/em>, written and directed by \u003ca href=\"https://www.instagram.com/berner415/?hl=en\">Berner\u003c/a>, \u003ca href=\"https://www.imdb.com/name/nm6484571/?ref_=tt_ov_1_2\">Alex Ferrufino\u003c/a> and \u003ca href=\"https://www.imdb.com/name/nm7229790/?ref_=tt_ov_2_2\">David Mansanalez\u003c/a> (and distributed by Lionsgate), also features an affecting performance by Oakland lyricist \u003ca href=\"https://www.instagram.com/babygas/\">Baby Gas\u003c/a>, a cameo from Pinole-raised producer \u003ca href=\"https://www.kqed.org/arts/13971354/p-lo-for-the-soil-warriors-golden-state-entertainment-nba-all-star-weekend\">P-Lo\u003c/a> and a brief appearance by Fillmore rapper \u003ca href=\"https://www.instagram.com/mobetta__mochedda/?hl=en\">Ronski Mayfield\u003c/a>.\u003c/p>\n\n\n\n\u003cp>But it’s the film’s antagonist who embodies an archetype often seen in hood films. Through him, \u003cem>Splash City\u003c/em> brings into focus real-life issues caused by wealth inequality in the Bay Area.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R.jpg\" alt=\"\" class=\"wp-image-13991926\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson and Quincy ‘Galaxy’ Brooks as Darnell ‘Dolo’ Ferguson in ‘Splash City.’ (Courtesy of Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“It was a time in my life where I was waking up and bippin’ all day,” says \u003ca href=\"https://www.instagram.com/p/DbBmf7ovBO6/\">Quincy “Galaxy” Brooks\u003c/a> today. “That’s how I was getting my money to eat.”\u003c/p>\n\n\n\n\u003cp>Brooks, a 27 year-old rapper and son of San Francisco hip-hop legend \u003ca href=\"https://www.kqed.org/arts/tag/san-quinn\">San Quinn\u003c/a>, plays the menacing role of Darnell “Dolo” Ferguson in the film. As the ultimate bad guy, his character is a wolf in high-end clothing, tattoos and shiny jewels.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>To prepare for the role, Brooks relied on his own lived experiences, and his mother’s mentality from a time when she, too, was forced to navigate all the streets entail. Lastly, Brooks says, he was heavily influenced by the iconic role Tupac played in 1992 film \u003cem>Juice\u003c/em>.\u003c/p>\n\n\n\n\u003cp>“I was like ‘I want make that new millennium 2026 Bishop,’” says Brooks, adding that he watched \u003cem>Juice\u003c/em> over a dozen times before taking the role of Dolo. In doing so, he saw beyond the ruthless character on the screen and identified with Tupac the person, a young rapper and actor influenced by the Bay’s culture. Tupac brought a certain “ummph” with him to the set of the film, says Brooks, and “that’s the same thing I wanted to do for Dolo.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R.jpg\" alt=\"\" class=\"wp-image-13991933\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson in ‘Splash City. ’ (Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>In \u003cem>Splash City\u003c/em>, Dolo is a headstrong character who holds a boss-like influence in the community. He pays for a couple younger homies’ jewelry when their stolen credit card is declined. He also does scandalous stuff to the younger ring of thieves, cutting them short on loads of cash because he runs the operation.\u003c/p>\n\n\n\n\u003cp>As the film’s story unfolds, a chain of events pits Dolo against a childhood friend and rising hoop star, Elijah “Slim” Johnson (\u003ca href=\"https://www.imdb.com/name/nm7094722/?ref_=tt_cst_t_8\">Zach Sowers\u003c/a>). Eventually, Slim’s brother and the main protagonist of the film, Julian “Juju” Johnson (\u003ca href=\"https://www.imdb.com/name/nm5476739/?ref_=tt_cst_t_2\">Reed Shannon\u003c/a>), steps up to bring Dolo to justice — but not before Dolo and his hot temper wreak havoc on the community.\u003c/p>\n\n\n\n\u003cp>As the outspoken live wire of the crew, Dolo is an archetype that we’ve seen before. Similar to Bishop in \u003cem>Juice\u003c/em>, O-Dog in \u003cem>Menace II Society\u003c/em> or Bundy in \u003cem>Belly\u003c/em>, he’s a Black man who’s both charismatic and a crashout. Full of ego and rage, he overly flexes his power to get revenge on those who once made him feel powerless.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R.jpg\" alt=\"A young Black man in a beanie has a terrified look as a pistol is aimed at his face in a darkly-lit room\" class=\"wp-image-13991927\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Quincy ‘Galaxy’ Brooks as Darnell ‘Dolo’ Ferguson in ‘Splash City.’ Brooks, the son of San Francisco rapper San Quinn, drew on real-life experiences for the role. (Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Thanks to Brooks’ performance, even as Dolo goes off the deep end, his character retains a relatable humanity.\u003c/p>\n\n\n\n\u003cp>“\u003cem>I know that dude\u003c/em>,” Brooks says, explaining his familiarity with the role, which he landed in a circuitous way. Initially in contact with \u003ca href=\"https://www.instagram.com/berner415/?hl=en\">Berner\u003c/a> (founder of the Cookies cannabis brand and San Francisco hip-hop artist) to play the role of Preach in the film, he heard Dolo described as “a young street dude from the city — the wild one.” Brooks said to himself: “I feel like I do that real good.”\u003c/p>\n\n\n\n\u003cp>He and his younger brother Zakee “\u003ca href=\"https://www.instagram.com/h2othawave/\">H20\u003c/a>” Brooks, who raps with Brooks in a group called \u003ca href=\"https://www.youtube.com/watch?v=9JnWE3QX96U\">THA SOULJAS\u003c/a>, each auditioned multiple times before being awarded roles in the film. “I wasn’t \u003cem>that\u003c/em> deeply involved in the streets,” the older Brooks says, contrasting his life with Dolo’s.\u003c/p>\n\n\n\n\u003cp>In order to really tap into that cutthroat mentality, he looked to his mother, Cheryl-T.\u003c/p>\n\n\n\n\u003cp>“My mom was ruthless out here on the streets,” says Brooks, adding that she’s done it all, from robberies to theft, all as a means of survival.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003cdiv class=\"wp-block-embed__wrapper\">\nhttps://youtu.be/Vrze2vx3avI?si=O3TLrzX2trGkEztl\n\u003c/div>\u003c/figure>\n\n\n\n\u003cp>As a child, Brooks’ mom moved from New Orleans to the West Point housing projects in Bayview-Hunters Point. She later lived in the notorious Harbor Road projects before being kicked out of the house at age 13. She became a parent while still young, mothering two children before Brooks, plus his younger brother soon after.\u003c/p>\n\n\n\n\u003cp>As a mom, Brooks says, Cheryl-T stole school clothes to ensure the kids had fresh fits in the classroom. She took football pads from the store to make sure Brooks had the gear he needed when he stepped on the gridiron.\u003c/p>\n\n\n\n\n\n\u003cp>“My mom made everything happen, by any means necessary,” says Brooks. Even as she settled down and found legal employment, Brooks saw her adapt that same hard-won “I’m gonna do what I have to do to make sure my kids get by” mentality in the corporate world.\u003c/p>\n\n\n\n\u003cp>“And Dolo was that same type of dude,” Brooks says.\u003c/p>\n\n\n\n\u003cp>“He’s a dude of logic,” explains Brooks, adding that he’s also “a little bit of a dictator.” Despite Dolo’s immoral actions throughout the film, Brooks says, there’s a certain rationale to his logic, based upon the circumstances from which he comes.\u003c/p>\n\n\n\n\u003cp>Ultimately, Brooks says, Dolo’s downfall is that he wants it all. “He didn’t know how to be a team player,” Brooks tells me. “There \u003cem>was\u003c/em> an ‘I’ in ‘team’ for Dolo.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R.jpg\" alt=\"\" class=\"wp-image-13991932\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson and Zach Sowers as Elijah ‘Slim’ Johnson in ‘Splash City.’ (Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Even with Dolo’s snake-like mentality, many viewers may find themselves siding with him at times, much like Bundy in \u003cem>Belly\u003c/em> or Bishop in \u003cem>Juice\u003c/em>. \u003c/p>\n\n\n\n\u003cp>“I think we all have a little Bishop or O-Dog or Dolo in us,” says Brooks. A lot of folks have experienced the feeling of being pushed to the limit. “Especially as Black people, just because all the scrutiny and hardships. Dolo is just a young dude who’s been through hardships and isn’t turning down no more.”\u003c/p>\n\n\n\n\u003cp>What’s more human than navigating an oppressive system by taking vengeance out on those in close proximity? In the Bay Area, where the chasm between the haves and have nots is wider than the Salesforce Tower laying on its side, it’s no wonder that people wielding a spark plug are preying on the parked vehicles of others.\u003c/p>\n\n\n\n\n\n\u003cp>Bippin’ has been around for years. At this point, if you haven’t had your car window busted, it means you ride a bike to get around. People readily live in worry that they might be the next victim. It’s nearly impossible to get audiences to feel empathy for the head of a crime syndicate focused on burglarizing vehicles.\u003c/p>\n\n\n\n\u003cp>Dolo is a foul snake. But somehow, in \u003cem>Splash City\u003c/em>, you can \u003cem>lightweight\u003c/em> understand where he’s coming from.\u003c/p>\n\n\n\n\u003cp>“I think the reason he’s got that likability,” Brooks says, reflecting on his role, “is because I was able to add a little bit of myself in there.” Brooks credits the directors for allowing him to bring his full self to his first acting role, and for pushing him to “humanize” Dolo.\u003c/p>\n\n\n\n\u003cp>“I didn’t want him to be a ruthless murderer,” says Brooks. “He has a conscience too.”\u003c/p>\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>‘\u003cem>Splash City’ is currently showing at select theaters nationwide, with upcoming screenings on \u003ca href=\"https://www.amctheatres.com/showtimes/145059063/seats\">Friday, July 31\u003c/a> in San José and \u003ca href=\"https://www.amctheatres.com/showtimes/145059056/seats\">Saturday, Aug. 1\u003c/a> in San Francisco. \u003ca href=\"https://www.instagram.com/splashcitythemovie/\">Screening times and more information here\u003c/a>.\u003c/em>\u003c/p>\n\n",
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"innerHTML": "\n\u003cp>Car windows are shattered. Backpacks are snatched. Underbuckets bend corners through busy San Francisco streets. There’s guns, sex, big money and high stakes. \u003cem>Splash City\u003c/em>, written and directed by \u003ca href=\"https://www.instagram.com/berner415/?hl=en\">Berner\u003c/a>, \u003ca href=\"https://www.imdb.com/name/nm6484571/?ref_=tt_ov_1_2\">Alex Ferrufino\u003c/a> and \u003ca href=\"https://www.imdb.com/name/nm7229790/?ref_=tt_ov_2_2\">David Mansanalez\u003c/a> (and distributed by Lionsgate), also features an affecting performance by Oakland lyricist \u003ca href=\"https://www.instagram.com/babygas/\">Baby Gas\u003c/a>, a cameo from Pinole-raised producer \u003ca href=\"https://www.kqed.org/arts/13971354/p-lo-for-the-soil-warriors-golden-state-entertainment-nba-all-star-weekend\">P-Lo\u003c/a> and a brief appearance by Fillmore rapper \u003ca href=\"https://www.instagram.com/mobetta__mochedda/?hl=en\">Ronski Mayfield\u003c/a>.\u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R.jpg\" alt=\"\" class=\"wp-image-13991926\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-1536x641.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson and Quincy ‘Galaxy’ Brooks as Darnell ‘Dolo’ Ferguson in ‘Splash City.’\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>“It was a time in my life where I was waking up and bippin’ all day,” says \u003ca href=\"https://www.instagram.com/p/DbBmf7ovBO6/\">Quincy “Galaxy” Brooks\u003c/a> today. “That’s how I was getting my money to eat.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>Brooks, a 27 year-old rapper and son of San Francisco hip-hop legend \u003ca href=\"https://www.kqed.org/arts/tag/san-quinn\">San Quinn\u003c/a>, plays the menacing role of Darnell “Dolo” Ferguson in the film. As the ultimate bad guy, his character is a wolf in high-end clothing, tattoos and shiny jewels.\u003c/p>\n",
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"\n\u003cp>Brooks, a 27 year-old rapper and son of San Francisco hip-hop legend \u003ca href=\"https://www.kqed.org/arts/tag/san-quinn\">San Quinn\u003c/a>, plays the menacing role of Darnell “Dolo” Ferguson in the film. As the ultimate bad guy, his character is a wolf in high-end clothing, tattoos and shiny jewels.\u003c/p>\n"
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"innerHTML": "\n\u003cp>To prepare for the role, Brooks relied on his own lived experiences, and his mother’s mentality from a time when she, too, was forced to navigate all the streets entail. Lastly, Brooks says, he was heavily influenced by the iconic role Tupac played in 1992 film \u003cem>Juice\u003c/em>.\u003c/p>\n",
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"\n\u003cp>To prepare for the role, Brooks relied on his own lived experiences, and his mother’s mentality from a time when she, too, was forced to navigate all the streets entail. Lastly, Brooks says, he was heavily influenced by the iconic role Tupac played in 1992 film \u003cem>Juice\u003c/em>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“I was like ‘I want make that new millennium 2026 Bishop,’” says Brooks, adding that he watched \u003cem>Juice\u003c/em> over a dozen times before taking the role of Dolo. In doing so, he saw beyond the ruthless character on the screen and identified with Tupac the person, a young rapper and actor influenced by the Bay’s culture. Tupac brought a certain “ummph” with him to the set of the film, says Brooks, and “that’s the same thing I wanted to do for Dolo.”\u003c/p>\n",
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"\n\u003cp>“I was like ‘I want make that new millennium 2026 Bishop,’” says Brooks, adding that he watched \u003cem>Juice\u003c/em> over a dozen times before taking the role of Dolo. In doing so, he saw beyond the ruthless character on the screen and identified with Tupac the person, a young rapper and actor influenced by the Bay’s culture. Tupac brought a certain “ummph” with him to the set of the film, says Brooks, and “that’s the same thing I wanted to do for Dolo.”\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R.jpg\" alt=\"\" class=\"wp-image-13991933\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-1536x641.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson in ‘Splash City. ’\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R.jpg\" alt=\"\" class=\"wp-image-13991933\"/>\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson in ‘Splash City. ’\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>In \u003cem>Splash City\u003c/em>, Dolo is a headstrong character who holds a boss-like influence in the community. He pays for a couple younger homies’ jewelry when their stolen credit card is declined. He also does scandalous stuff to the younger ring of thieves, cutting them short on loads of cash because he runs the operation.\u003c/p>\n",
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"\n\u003cp>In \u003cem>Splash City\u003c/em>, Dolo is a headstrong character who holds a boss-like influence in the community. He pays for a couple younger homies’ jewelry when their stolen credit card is declined. He also does scandalous stuff to the younger ring of thieves, cutting them short on loads of cash because he runs the operation.\u003c/p>\n"
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"innerHTML": "\n\u003cp>As the film’s story unfolds, a chain of events pits Dolo against a childhood friend and rising hoop star, Elijah “Slim” Johnson (\u003ca href=\"https://www.imdb.com/name/nm7094722/?ref_=tt_cst_t_8\">Zach Sowers\u003c/a>). Eventually, Slim’s brother and the main protagonist of the film, Julian “Juju” Johnson (\u003ca href=\"https://www.imdb.com/name/nm5476739/?ref_=tt_cst_t_2\">Reed Shannon\u003c/a>), steps up to bring Dolo to justice — but not before Dolo and his hot temper wreak havoc on the community.\u003c/p>\n",
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"\n\u003cp>As the film’s story unfolds, a chain of events pits Dolo against a childhood friend and rising hoop star, Elijah “Slim” Johnson (\u003ca href=\"https://www.imdb.com/name/nm7094722/?ref_=tt_cst_t_8\">Zach Sowers\u003c/a>). Eventually, Slim’s brother and the main protagonist of the film, Julian “Juju” Johnson (\u003ca href=\"https://www.imdb.com/name/nm5476739/?ref_=tt_cst_t_2\">Reed Shannon\u003c/a>), steps up to bring Dolo to justice — but not before Dolo and his hot temper wreak havoc on the community.\u003c/p>\n"
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"innerHTML": "\n\u003cp>As the outspoken live wire of the crew, Dolo is an archetype that we’ve seen before. Similar to Bishop in \u003cem>Juice\u003c/em>, O-Dog in \u003cem>Menace II Society\u003c/em> or Bundy in \u003cem>Belly\u003c/em>, he’s a Black man who’s both charismatic and a crashout. Full of ego and rage, he overly flexes his power to get revenge on those who once made him feel powerless.\u003c/p>\n",
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"\n\u003cp>As the outspoken live wire of the crew, Dolo is an archetype that we’ve seen before. Similar to Bishop in \u003cem>Juice\u003c/em>, O-Dog in \u003cem>Menace II Society\u003c/em> or Bundy in \u003cem>Belly\u003c/em>, he’s a Black man who’s both charismatic and a crashout. Full of ego and rage, he overly flexes his power to get revenge on those who once made him feel powerless.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R.jpg\" alt=\"A young Black man in a beanie has a terrified look as a pistol is aimed at his face in a darkly-lit room\" class=\"wp-image-13991927\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-1536x641.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Quincy ‘Galaxy’ Brooks as Darnell ‘Dolo’ Ferguson in ‘Splash City.’ Brooks, the son of San Francisco rapper San Quinn, drew on real-life experiences for the role.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>Thanks to Brooks’ performance, even as Dolo goes off the deep end, his character retains a relatable humanity.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“\u003cem>I know that dude\u003c/em>,” Brooks says, explaining his familiarity with the role, which he landed in a circuitous way. Initially in contact with \u003ca href=\"https://www.instagram.com/berner415/?hl=en\">Berner\u003c/a> (founder of the Cookies cannabis brand and San Francisco hip-hop artist) to play the role of Preach in the film, he heard Dolo described as “a young street dude from the city — the wild one.” Brooks said to himself: “I feel like I do that real good.”\u003c/p>\n",
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"\n\u003cp>“\u003cem>I know that dude\u003c/em>,” Brooks says, explaining his familiarity with the role, which he landed in a circuitous way. Initially in contact with \u003ca href=\"https://www.instagram.com/berner415/?hl=en\">Berner\u003c/a> (founder of the Cookies cannabis brand and San Francisco hip-hop artist) to play the role of Preach in the film, he heard Dolo described as “a young street dude from the city — the wild one.” Brooks said to himself: “I feel like I do that real good.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>He and his younger brother Zakee “\u003ca href=\"https://www.instagram.com/h2othawave/\">H20\u003c/a>” Brooks, who raps with Brooks in a group called \u003ca href=\"https://www.youtube.com/watch?v=9JnWE3QX96U\">THA SOULJAS\u003c/a>, each auditioned multiple times before being awarded roles in the film. “I wasn’t \u003cem>that\u003c/em> deeply involved in the streets,” the older Brooks says, contrasting his life with Dolo’s.\u003c/p>\n",
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"\n\u003cp>He and his younger brother Zakee “\u003ca href=\"https://www.instagram.com/h2othawave/\">H20\u003c/a>” Brooks, who raps with Brooks in a group called \u003ca href=\"https://www.youtube.com/watch?v=9JnWE3QX96U\">THA SOULJAS\u003c/a>, each auditioned multiple times before being awarded roles in the film. “I wasn’t \u003cem>that\u003c/em> deeply involved in the streets,” the older Brooks says, contrasting his life with Dolo’s.\u003c/p>\n"
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"innerHTML": "\n\u003cp>In order to really tap into that cutthroat mentality, he looked to his mother, Cheryl-T.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“My mom was ruthless out here on the streets,” says Brooks, adding that she’s done it all, from robberies to theft, all as a means of survival.\u003c/p>\n",
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"innerHTML": "\n\u003cp>As a child, Brooks’ mom moved from New Orleans to the West Point housing projects in Bayview-Hunters Point. She later lived in the notorious Harbor Road projects before being kicked out of the house at age 13. She became a parent while still young, mothering two children before Brooks, plus his younger brother soon after.\u003c/p>\n",
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"innerHTML": "\n\u003cp>As a mom, Brooks says, Cheryl-T stole school clothes to ensure the kids had fresh fits in the classroom. She took football pads from the store to make sure Brooks had the gear he needed when he stepped on the gridiron.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“My mom made everything happen, by any means necessary,” says Brooks. Even as she settled down and found legal employment, Brooks saw her adapt that same hard-won “I’m gonna do what I have to do to make sure my kids get by” mentality in the corporate world.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“And Dolo was that same type of dude,” Brooks says.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“He’s a dude of logic,” explains Brooks, adding that he’s also “a little bit of a dictator.” Despite Dolo’s immoral actions throughout the film, Brooks says, there’s a certain rationale to his logic, based upon the circumstances from which he comes.\u003c/p>\n",
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"\n\u003cp>“He’s a dude of logic,” explains Brooks, adding that he’s also “a little bit of a dictator.” Despite Dolo’s immoral actions throughout the film, Brooks says, there’s a certain rationale to his logic, based upon the circumstances from which he comes.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Ultimately, Brooks says, Dolo’s downfall is that he wants it all. “He didn’t know how to be a team player,” Brooks tells me. “There \u003cem>was\u003c/em> an ‘I’ in ‘team’ for Dolo.”\u003c/p>\n",
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"\n\u003cp>Ultimately, Brooks says, Dolo’s downfall is that he wants it all. “He didn’t know how to be a team player,” Brooks tells me. “There \u003cem>was\u003c/em> an ‘I’ in ‘team’ for Dolo.”\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R.jpg\" alt=\"\" class=\"wp-image-13991932\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-1536x641.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson and Zach Sowers as Elijah ‘Slim’ Johnson in ‘Splash City.’ \u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>Even with Dolo’s snake-like mentality, many viewers may find themselves siding with him at times, much like Bundy in \u003cem>Belly\u003c/em> or Bishop in \u003cem>Juice\u003c/em>. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“I think we all have a little Bishop or O-Dog or Dolo in us,” says Brooks. A lot of folks have experienced the feeling of being pushed to the limit. “Especially as Black people, just because all the scrutiny and hardships. Dolo is just a young dude who’s been through hardships and isn’t turning down no more.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>What’s more human than navigating an oppressive system by taking vengeance out on those in close proximity? In the Bay Area, where the chasm between the haves and have nots is wider than the Salesforce Tower laying on its side, it’s no wonder that people wielding a spark plug are preying on the parked vehicles of others.\u003c/p>\n",
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"\n\u003cp>What’s more human than navigating an oppressive system by taking vengeance out on those in close proximity? In the Bay Area, where the chasm between the haves and have nots is wider than the Salesforce Tower laying on its side, it’s no wonder that people wielding a spark plug are preying on the parked vehicles of others.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Bippin’ has been around for years. At this point, if you haven’t had your car window busted, it means you ride a bike to get around. People readily live in worry that they might be the next victim. It’s nearly impossible to get audiences to feel empathy for the head of a crime syndicate focused on burglarizing vehicles.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Dolo is a foul snake. But somehow, in \u003cem>Splash City\u003c/em>, you can \u003cem>lightweight\u003c/em> understand where he’s coming from.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“I think the reason he’s got that likability,” Brooks says, reflecting on his role, “is because I was able to add a little bit of myself in there.” Brooks credits the directors for allowing him to bring his full self to his first acting role, and for pushing him to “humanize” Dolo.\u003c/p>\n",
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"\n\u003cp>“I think the reason he’s got that likability,” Brooks says, reflecting on his role, “is because I was able to add a little bit of myself in there.” Brooks credits the directors for allowing him to bring his full self to his first acting role, and for pushing him to “humanize” Dolo.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“I didn’t want him to be a ruthless murderer,” says Brooks. “He has a conscience too.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>‘\u003cem>Splash City’ is currently showing at select theaters nationwide, with upcoming screenings on \u003ca href=\"https://www.amctheatres.com/showtimes/145059063/seats\">Friday, July 31\u003c/a> in San José and \u003ca href=\"https://www.amctheatres.com/showtimes/145059056/seats\">Saturday, Aug. 1\u003c/a> in San Francisco. \u003ca href=\"https://www.instagram.com/splashcitythemovie/\">Screening times and more information here\u003c/a>.\u003c/em>\u003c/p>\n",
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"excerpt": "The rapper’s empathetic performance helps drive a new crime drama about the life of bippers in SF.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The crime drama \u003ca href=\"https://www.imdb.com/title/tt27666105/\">\u003cem>Splash City\u003c/em>\u003c/a> is a feature film with local star power, glossy cinematography and a dark storyline about an issue that has long plagued the Bay Area: \u003ca href=\"https://pitchfork.com/thepitch/let-me-show-you-how-to-bip-tracing-the-origins-of-hip-hop-favorite-new-word/\">bippin\u003c/a>‘.\u003c/p>\n\n\n\n\u003cp>Car windows are shattered. Backpacks are snatched. Underbuckets bend corners through busy San Francisco streets. There’s guns, sex, big money and high stakes. \u003cem>Splash City\u003c/em>, written and directed by \u003ca href=\"https://www.instagram.com/berner415/?hl=en\">Berner\u003c/a>, \u003ca href=\"https://www.imdb.com/name/nm6484571/?ref_=tt_ov_1_2\">Alex Ferrufino\u003c/a> and \u003ca href=\"https://www.imdb.com/name/nm7229790/?ref_=tt_ov_2_2\">David Mansanalez\u003c/a> (and distributed by Lionsgate), also features an affecting performance by Oakland lyricist \u003ca href=\"https://www.instagram.com/babygas/\">Baby Gas\u003c/a>, a cameo from Pinole-raised producer \u003ca href=\"https://www.kqed.org/arts/13971354/p-lo-for-the-soil-warriors-golden-state-entertainment-nba-all-star-weekend\">P-Lo\u003c/a> and a brief appearance by Fillmore rapper \u003ca href=\"https://www.instagram.com/mobetta__mochedda/?hl=en\">Ronski Mayfield\u003c/a>.\u003c/p>\n\n\n\n\u003cp>But it’s the film’s antagonist who embodies an archetype often seen in hood films. Through him, \u003cem>Splash City\u003c/em> brings into focus real-life issues caused by wealth inequality in the Bay Area.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R.jpg\" alt=\"\" class=\"wp-image-13991926\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01166R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson and Quincy ‘Galaxy’ Brooks as Darnell ‘Dolo’ Ferguson in ‘Splash City.’ (Courtesy of Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“It was a time in my life where I was waking up and bippin’ all day,” says \u003ca href=\"https://www.instagram.com/p/DbBmf7ovBO6/\">Quincy “Galaxy” Brooks\u003c/a> today. “That’s how I was getting my money to eat.”\u003c/p>\n\n\n\n\u003cp>Brooks, a 27 year-old rapper and son of San Francisco hip-hop legend \u003ca href=\"https://www.kqed.org/arts/tag/san-quinn\">San Quinn\u003c/a>, plays the menacing role of Darnell “Dolo” Ferguson in the film. As the ultimate bad guy, his character is a wolf in high-end clothing, tattoos and shiny jewels.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To prepare for the role, Brooks relied on his own lived experiences, and his mother’s mentality from a time when she, too, was forced to navigate all the streets entail. Lastly, Brooks says, he was heavily influenced by the iconic role Tupac played in 1992 film \u003cem>Juice\u003c/em>.\u003c/p>\n\n\n\n\u003cp>“I was like ‘I want make that new millennium 2026 Bishop,’” says Brooks, adding that he watched \u003cem>Juice\u003c/em> over a dozen times before taking the role of Dolo. In doing so, he saw beyond the ruthless character on the screen and identified with Tupac the person, a young rapper and actor influenced by the Bay’s culture. Tupac brought a certain “ummph” with him to the set of the film, says Brooks, and “that’s the same thing I wanted to do for Dolo.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R.jpg\" alt=\"\" class=\"wp-image-13991933\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00886R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson in ‘Splash City. ’ (Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>In \u003cem>Splash City\u003c/em>, Dolo is a headstrong character who holds a boss-like influence in the community. He pays for a couple younger homies’ jewelry when their stolen credit card is declined. He also does scandalous stuff to the younger ring of thieves, cutting them short on loads of cash because he runs the operation.\u003c/p>\n\n\n\n\u003cp>As the film’s story unfolds, a chain of events pits Dolo against a childhood friend and rising hoop star, Elijah “Slim” Johnson (\u003ca href=\"https://www.imdb.com/name/nm7094722/?ref_=tt_cst_t_8\">Zach Sowers\u003c/a>). Eventually, Slim’s brother and the main protagonist of the film, Julian “Juju” Johnson (\u003ca href=\"https://www.imdb.com/name/nm5476739/?ref_=tt_cst_t_2\">Reed Shannon\u003c/a>), steps up to bring Dolo to justice — but not before Dolo and his hot temper wreak havoc on the community.\u003c/p>\n\n\n\n\u003cp>As the outspoken live wire of the crew, Dolo is an archetype that we’ve seen before. Similar to Bishop in \u003cem>Juice\u003c/em>, O-Dog in \u003cem>Menace II Society\u003c/em> or Bundy in \u003cem>Belly\u003c/em>, he’s a Black man who’s both charismatic and a crashout. Full of ego and rage, he overly flexes his power to get revenge on those who once made him feel powerless.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R.jpg\" alt=\"A young Black man in a beanie has a terrified look as a pistol is aimed at his face in a darkly-lit room\" class=\"wp-image-13991927\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_01655R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Quincy ‘Galaxy’ Brooks as Darnell ‘Dolo’ Ferguson in ‘Splash City.’ Brooks, the son of San Francisco rapper San Quinn, drew on real-life experiences for the role. (Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Thanks to Brooks’ performance, even as Dolo goes off the deep end, his character retains a relatable humanity.\u003c/p>\n\n\n\n\u003cp>“\u003cem>I know that dude\u003c/em>,” Brooks says, explaining his familiarity with the role, which he landed in a circuitous way. Initially in contact with \u003ca href=\"https://www.instagram.com/berner415/?hl=en\">Berner\u003c/a> (founder of the Cookies cannabis brand and San Francisco hip-hop artist) to play the role of Preach in the film, he heard Dolo described as “a young street dude from the city — the wild one.” Brooks said to himself: “I feel like I do that real good.”\u003c/p>\n\n\n\n\u003cp>He and his younger brother Zakee “\u003ca href=\"https://www.instagram.com/h2othawave/\">H20\u003c/a>” Brooks, who raps with Brooks in a group called \u003ca href=\"https://www.youtube.com/watch?v=9JnWE3QX96U\">THA SOULJAS\u003c/a>, each auditioned multiple times before being awarded roles in the film. “I wasn’t \u003cem>that\u003c/em> deeply involved in the streets,” the older Brooks says, contrasting his life with Dolo’s.\u003c/p>\n\n\n\n\u003cp>In order to really tap into that cutthroat mentality, he looked to his mother, Cheryl-T.\u003c/p>\n\n\n\n\u003cp>“My mom was ruthless out here on the streets,” says Brooks, adding that she’s done it all, from robberies to theft, all as a means of survival.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003cdiv class=\"wp-block-embed__wrapper\">\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Vrze2vx3avI'\n title='//www.youtube.com/embed/Vrze2vx3avI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/div>\u003c/figure>\n\n\n\n\u003cp>As a child, Brooks’ mom moved from New Orleans to the West Point housing projects in Bayview-Hunters Point. She later lived in the notorious Harbor Road projects before being kicked out of the house at age 13. She became a parent while still young, mothering two children before Brooks, plus his younger brother soon after.\u003c/p>\n\n\n\n\u003cp>As a mom, Brooks says, Cheryl-T stole school clothes to ensure the kids had fresh fits in the classroom. She took football pads from the store to make sure Brooks had the gear he needed when he stepped on the gridiron.\u003c/p>\n\n\n\n\n\n\u003cp>“My mom made everything happen, by any means necessary,” says Brooks. Even as she settled down and found legal employment, Brooks saw her adapt that same hard-won “I’m gonna do what I have to do to make sure my kids get by” mentality in the corporate world.\u003c/p>\n\n\n\n\u003cp>“And Dolo was that same type of dude,” Brooks says.\u003c/p>\n\n\n\n\u003cp>“He’s a dude of logic,” explains Brooks, adding that he’s also “a little bit of a dictator.” Despite Dolo’s immoral actions throughout the film, Brooks says, there’s a certain rationale to his logic, based upon the circumstances from which he comes.\u003c/p>\n\n\n\n\u003cp>Ultimately, Brooks says, Dolo’s downfall is that he wants it all. “He didn’t know how to be a team player,” Brooks tells me. “There \u003cem>was\u003c/em> an ‘I’ in ‘team’ for Dolo.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"834\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R.jpg\" alt=\"\" class=\"wp-image-13991932\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-160x67.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-768x320.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/SPLASHCITY_SG_00165R-1536x641.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Reed Shannon as Julian ‘Juju’ Johnson and Zach Sowers as Elijah ‘Slim’ Johnson in ‘Splash City.’ (Lionsgate)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Even with Dolo’s snake-like mentality, many viewers may find themselves siding with him at times, much like Bundy in \u003cem>Belly\u003c/em> or Bishop in \u003cem>Juice\u003c/em>. \u003c/p>\n\n\n\n\u003cp>“I think we all have a little Bishop or O-Dog or Dolo in us,” says Brooks. A lot of folks have experienced the feeling of being pushed to the limit. “Especially as Black people, just because all the scrutiny and hardships. Dolo is just a young dude who’s been through hardships and isn’t turning down no more.”\u003c/p>\n\n\n\n\u003cp>What’s more human than navigating an oppressive system by taking vengeance out on those in close proximity? In the Bay Area, where the chasm between the haves and have nots is wider than the Salesforce Tower laying on its side, it’s no wonder that people wielding a spark plug are preying on the parked vehicles of others.\u003c/p>\n\n\n\n\n\n\u003cp>Bippin’ has been around for years. At this point, if you haven’t had your car window busted, it means you ride a bike to get around. People readily live in worry that they might be the next victim. It’s nearly impossible to get audiences to feel empathy for the head of a crime syndicate focused on burglarizing vehicles.\u003c/p>\n\n\n\n\u003cp>Dolo is a foul snake. But somehow, in \u003cem>Splash City\u003c/em>, you can \u003cem>lightweight\u003c/em> understand where he’s coming from.\u003c/p>\n\n\n\n\u003cp>“I think the reason he’s got that likability,” Brooks says, reflecting on his role, “is because I was able to add a little bit of myself in there.” Brooks credits the directors for allowing him to bring his full self to his first acting role, and for pushing him to “humanize” Dolo.\u003c/p>\n\n\n\n\u003cp>“I didn’t want him to be a ruthless murderer,” says Brooks. “He has a conscience too.”\u003c/p>\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>‘\u003cem>Splash City’ is currently showing at select theaters nationwide, with upcoming screenings on \u003ca href=\"https://www.amctheatres.com/showtimes/145059063/seats\">Friday, July 31\u003c/a> in San José and \u003ca href=\"https://www.amctheatres.com/showtimes/145059056/seats\">Saturday, Aug. 1\u003c/a> in San Francisco. \u003ca href=\"https://www.instagram.com/splashcitythemovie/\">Screening times and more information here\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Time to update your tailgate playlist — when the 49ers host the Lions in the NFC Championship this Sunday, there’ll be a new Niners anthem in town.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/tag/saweetie\">Saweetie\u003c/a> and \u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">P-Lo\u003c/a> have dropped “Do It For the Bay,” just in time for Brock Purdy to (hopefully) drive the team (12-5) to their first \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> in five years.\u003c/p>\n\u003cp>Watch the video below:\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=G93n5PhriDs\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Saweetie, who was born in Santa Clara, said in a statement, “I love that we were able to collaborate and make something that’s so Bay-triotic, as P-Lo would say.”\u003c/p>\n\u003cp>[aside postID='arts_13936776']The song and video were made with the support of the 49ers, who in recent years have inspired impromptu tailgate concerts by Bay Area rappers like \u003ca href=\"https://www.instagram.com/p/CsxPE1wL-2k/\">San Quinn\u003c/a>, \u003ca href=\"https://www.instagram.com/blackc/reel/CyMb4OQvMWh/\">RBL Posse\u003c/a> and \u003ca href=\"https://www.instagram.com/p/C2WaxEbR37g/?hl=en\">J. Diggs\u003c/a> outside Levi’s Stadium. Close listeners will recognize elements of the beat previously used in two Bay Area rap hits: Lil Blood’s “\u003ca href=\"https://www.youtube.com/watch?v=gaBiU9yYQLs\">3rd World\u003c/a>” and Lil B’s “\u003ca href=\"https://www.youtube.com/watch?v=Q_ihX_Pv_3M\">Bitch Mob\u003c/a>.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>And yes, that’s \u003ca href=\"https://www.kqed.org/arts/tag/e-40\">E-40\u003c/a> in the video at the one-minute mark. “Word to uncle 40, you know it’s \u003cspan style=\"font-weight: 400\">‘\u003c/span>Bang Bang,\u003cspan style=\"font-weight: 400\">’\u003c/span>” P-Lo raps in homage, while E-40’s “\u003ca href=\"https://www.youtube.com/watch?v=_RL11jGdDD8\">Niner Gang\u003c/a>” — not to be forgotten — is interpolated for the song’s intro and outro.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Time to update your tailgate playlist — when the 49ers host the Lions in the NFC Championship this Sunday, there’ll be a new Niners anthem in town.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/tag/saweetie\">Saweetie\u003c/a> and \u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">P-Lo\u003c/a> have dropped “Do It For the Bay,” just in time for Brock Purdy to (hopefully) drive the team (12-5) to their first \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> in five years.\u003c/p>\n\u003cp>Watch the video below:\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/G93n5PhriDs'\n title='//www.youtube.com/embed/G93n5PhriDs'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The song and video were made with the support of the 49ers, who in recent years have inspired impromptu tailgate concerts by Bay Area rappers like \u003ca href=\"https://www.instagram.com/p/CsxPE1wL-2k/\">San Quinn\u003c/a>, \u003ca href=\"https://www.instagram.com/blackc/reel/CyMb4OQvMWh/\">RBL Posse\u003c/a> and \u003ca href=\"https://www.instagram.com/p/C2WaxEbR37g/?hl=en\">J. Diggs\u003c/a> outside Levi’s Stadium. Close listeners will recognize elements of the beat previously used in two Bay Area rap hits: Lil Blood’s “\u003ca href=\"https://www.youtube.com/watch?v=gaBiU9yYQLs\">3rd World\u003c/a>” and Lil B’s “\u003ca href=\"https://www.youtube.com/watch?v=Q_ihX_Pv_3M\">Bitch Mob\u003c/a>.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>And yes, that’s \u003ca href=\"https://www.kqed.org/arts/tag/e-40\">E-40\u003c/a> in the video at the one-minute mark. “Word to uncle 40, you know it’s \u003cspan style=\"font-weight: 400\">‘\u003c/span>Bang Bang,\u003cspan style=\"font-weight: 400\">’\u003c/span>” P-Lo raps in homage, while E-40’s “\u003ca href=\"https://www.youtube.com/watch?v=_RL11jGdDD8\">Niner Gang\u003c/a>” — not to be forgotten — is interpolated for the song’s intro and outro.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cdiv class=\"mceTemp\">\u003c/div>\n\u003cfigure id=\"attachment_13931462\" class=\"wp-caption alignnone\" style=\"max-width: 720px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13931462\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/07/dsc06369_720.jpg\" alt=\"People handed Dregs-One rolling trays, hats and other miscellaneous items for him to freestyle about, and he did so with ease.\" width=\"720\" height=\"481\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/dsc06369_720.jpg 720w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/dsc06369_720-160x107.jpg 160w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003cfigcaption class=\"wp-caption-text\">People handed Dregs-One rolling trays, hats and other miscellaneous items for him to freestyle about, and he did so with ease. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>There aren’t many artists in the Bay Area stitching the fabrics of community more colorfully than rapper, graffiti writer and historian \u003ca href=\"https://www.instagram.com/dregs_one/?hl=en\">Dregs One\u003c/a>.\u003c/p>\n\u003cp>The proud San Francisco lyricist and social advocate has undertaken one of the more important preservation projects in recent memory with his podcast \u003ca href=\"https://podcasts.apple.com/us/podcast/history-of-the-bay/id1643362991\">History of the Bay\u003c/a>. The series invites an intergenerational cast of Bay Area personalities — including \u003ca href=\"https://www.youtube.com/watch?v=RuJ-CQU-MJE\">P-Lo\u003c/a>, \u003ca href=\"https://www.youtube.com/watch?v=vkK9dYcLjso\">Rocky Rivera\u003c/a> and \u003ca href=\"https://www.kqed.org/arts/13925761/magic-mike-richmond-calvin-t-rap-hip-hop\">Magic Mike\u003c/a> — to discuss their experiences in Bay Area hip-hop, culture and politics with a laid-back, in-the-know flavor.\u003c/p>\n\u003cp>[aside postID='arts_13931387']Having received attention for \u003ca href=\"https://www.kqed.org/arts/13916721/sucka-free-history-with-dregs-one\">archiving largely untold Bay Area rap stories\u003c/a>, Dregs is now expanding his platform to community events with the inaugural \u003ca href=\"https://www.tixr.com/groups/midwaysf/events/derby-of-san-francisco-presents-history-of-the-bay-with-luniz-dregs-one-more-71892\">History of the Bay Day Party\u003c/a>. From the looks of it, it’ll be a real-life Bay Area Player’s Holiday.\u003c/p>\n\u003cp>In the spirit of connecting the Bay Area’s vast galaxy of hip-hop, the event includes a multitude of guests. Oakland rap legends the Luniz headline the stage, with Keak Da Sneak, Nef the Pharaoh, Mac Mall, San Quinn and Dregs One himself rounding out the afternoon lineup. (Also on stage is a panel on women in Bay Area hip-hop, moderated by KQED’s own Nastia Voynovskaya, an editor for KQED’s Bay Area hip-hop history series \u003ca href=\"https://www.kqed.org/bayareahiphop\">That’s My Word\u003c/a>.)\u003c/p>\n\u003cp>Beyond music, the day showcases the many subterraneous layers in hip-hop: graffiti artists (featuring a real-time mural painted by \u003ca href=\"https://www.youtube.com/watch?v=KyHVKCClBBo\">Crayone\u003c/a>); disc jockeys (with DJ sets from Juice, Sean G and \u003ca href=\"https://www.kqed.org/arts/13910221/family-not-a-group-san-francisco-rap\">Family Not A Group’s Jenset\u003c/a>); and traditionally unheard voices (CMG from the \u003ca href=\"https://www.kqed.org/arts/13925177/the-conscious-daughters-raps-sucka-free-thelma-and-louise-rewrote-the-rules\">Conscious Daughters\u003c/a> and \u003ca href=\"https://www.instagram.com/isawdray/?hl=en\">D-Ray\u003c/a> discuss their roles as women making waves in the scene). Throw into the mix food, ice cream from Mitchell’s, a live podcast recording, and vendors such as Derby of San Francisco and \u003ca href=\"https://www.dyingbreedsf.com/\">Dying Breed\u003c/a> purveying wildly localized merch — think Starters-esque windbreaker jackets with “FRI$CO” and “415” stitched onto them — and you’ve got a full-on function.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[aside postID='arts_13923938,arts_13931108']With this summer marking the \u003ca href=\"https://www.kqed.org/arts/13923938/thats-my-word-intro\">50th anniversary of hip-hop\u003c/a>, it’s a more fitting time than ever for Dregs One to champion the musical genre and cultural lifestyle in block-party fashion. At its core, hip-hop is — and will hopefully always be — an empowering intersection for jubilant expression, self-love, knowledge and the occasional thizz dance in a space filled with other hip-hop heads who, like anyone, want to be seen and appreciated. There’s no better moment to tap in.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cem>The History of the Bay Day Party gets underway Sunday, July 9, at 2 p.m. at The Midway in San Francisco. \u003ca href=\"https://www.tixr.com/groups/midwaysf/events/derby-of-san-francisco-presents-history-of-the-bay-with-luniz-dregs-one-more-71892\">Details here\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>The \u003ca href=\"https://www.youtube.com/playlist?list=PLrcnRVZo1Y9S-8xIlv8knxRcYwCqsu1OC\">‘History of the Bay’ podcast\u003c/a> airs regularly with periodic live recordings at Amoeba Music in San Francisco. Abbreviated versions can be seen on \u003ca href=\"https://www.tiktok.com/@dregs_one\">Dregs One’s TikTok\u003c/a>.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Having received attention for \u003ca href=\"https://www.kqed.org/arts/13916721/sucka-free-history-with-dregs-one\">archiving largely untold Bay Area rap stories\u003c/a>, Dregs is now expanding his platform to community events with the inaugural \u003ca href=\"https://www.tixr.com/groups/midwaysf/events/derby-of-san-francisco-presents-history-of-the-bay-with-luniz-dregs-one-more-71892\">History of the Bay Day Party\u003c/a>. From the looks of it, it’ll be a real-life Bay Area Player’s Holiday.\u003c/p>\n\u003cp>In the spirit of connecting the Bay Area’s vast galaxy of hip-hop, the event includes a multitude of guests. Oakland rap legends the Luniz headline the stage, with Keak Da Sneak, Nef the Pharaoh, Mac Mall, San Quinn and Dregs One himself rounding out the afternoon lineup. (Also on stage is a panel on women in Bay Area hip-hop, moderated by KQED’s own Nastia Voynovskaya, an editor for KQED’s Bay Area hip-hop history series \u003ca href=\"https://www.kqed.org/bayareahiphop\">That’s My Word\u003c/a>.)\u003c/p>\n\u003cp>Beyond music, the day showcases the many subterraneous layers in hip-hop: graffiti artists (featuring a real-time mural painted by \u003ca href=\"https://www.youtube.com/watch?v=KyHVKCClBBo\">Crayone\u003c/a>); disc jockeys (with DJ sets from Juice, Sean G and \u003ca href=\"https://www.kqed.org/arts/13910221/family-not-a-group-san-francisco-rap\">Family Not A Group’s Jenset\u003c/a>); and traditionally unheard voices (CMG from the \u003ca href=\"https://www.kqed.org/arts/13925177/the-conscious-daughters-raps-sucka-free-thelma-and-louise-rewrote-the-rules\">Conscious Daughters\u003c/a> and \u003ca href=\"https://www.instagram.com/isawdray/?hl=en\">D-Ray\u003c/a> discuss their roles as women making waves in the scene). Throw into the mix food, ice cream from Mitchell’s, a live podcast recording, and vendors such as Derby of San Francisco and \u003ca href=\"https://www.dyingbreedsf.com/\">Dying Breed\u003c/a> purveying wildly localized merch — think Starters-esque windbreaker jackets with “FRI$CO” and “415” stitched onto them — and you’ve got a full-on function.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>With this summer marking the \u003ca href=\"https://www.kqed.org/arts/13923938/thats-my-word-intro\">50th anniversary of hip-hop\u003c/a>, it’s a more fitting time than ever for Dregs One to champion the musical genre and cultural lifestyle in block-party fashion. At its core, hip-hop is — and will hopefully always be — an empowering intersection for jubilant expression, self-love, knowledge and the occasional thizz dance in a space filled with other hip-hop heads who, like anyone, want to be seen and appreciated. There’s no better moment to tap in.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cem>The History of the Bay Day Party gets underway Sunday, July 9, at 2 p.m. at The Midway in San Francisco. \u003ca href=\"https://www.tixr.com/groups/midwaysf/events/derby-of-san-francisco-presents-history-of-the-bay-with-luniz-dregs-one-more-71892\">Details here\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>The \u003ca href=\"https://www.youtube.com/playlist?list=PLrcnRVZo1Y9S-8xIlv8knxRcYwCqsu1OC\">‘History of the Bay’ podcast\u003c/a> airs regularly with periodic live recordings at Amoeba Music in San Francisco. Abbreviated versions can be seen on \u003ca href=\"https://www.tiktok.com/@dregs_one\">Dregs One’s TikTok\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "a-salute-to-san-francisco-rap",
"title": "A Salute to San Francisco Rap",
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"headTitle": "A Salute to San Francisco Rap | KQED",
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"content": "\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">B\u003c/span>ack in December of 2020, as Vallejo’s E-40 and Oakland’s Too $hort \u003ca href=\"https://www.kqed.org/arts/13890437/e-40-and-too-horts-verzuz-battle-a-treasure-trove-of-bay-area-hip-hop-culture\" target=\"_blank\" rel=\"noopener noreferrer\">celebrated the Bay’s hip-hop culture\u003c/a> during a Verzuz event, I got to thinking: the East Bay may have its icons, but someone should write about the current state of San Francisco’s rap scene. It’s lightweight on fire.\u003c/p>\n\u003cp>Artists are active. Songs are slapping. Community is coming together. And this might only be \u003cem>the start\u003c/em>. That is, if it’s handled properly. At least that’s what people are telling me.\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">\u003c/p>\n\u003cp>Superstar \u003ca href=\"https://www.instagram.com/24kgoldn/\" target=\"_blank\" rel=\"noopener noreferrer\">24K Goldn\u003c/a> is on the path to Bieber status. Rapper and \u003ca href=\"https://cookies.co/\" target=\"_blank\" rel=\"noopener noreferrer\">Cookies\u003c/a> cannabis company founder \u003ca href=\"https://www.instagram.com/berner415/\" target=\"_blank\" rel=\"noopener noreferrer\">Berner\u003c/a> is one of the biggest kingpins in the legal marijuana industry. \u003ca href=\"https://www.instagram.com/larryjunetfm/\" target=\"_blank\" rel=\"noopener noreferrer\">Larry June\u003c/a> raps about player stuff like expensive watches and green smoothies, has a signature \u003ca href=\"https://www.lakai.com/collections/larry-june\" target=\"_blank\" rel=\"noopener noreferrer\">Lakai shoe\u003c/a> and is behind the\u003ca href=\"https://www.instagram.com/honeybearboba_/\" target=\"_blank\" rel=\"noopener noreferrer\"> Honey Bear boba shop\u003c/a> in the Dogpatch neighborhood—yet somehow still drops albums as often as BART experiences delays. (As he’d say to himself, “Good job, Larry.”) And \u003ca href=\"https://www.instagram.com/empire/\" target=\"_blank\" rel=\"noopener noreferrer\">Empire\u003c/a>, arguably the most influential independent rap label in the world right now, is based in San Francisco.\u003c/p>\n\u003cp>But what does this all mean? Is SF having “a moment”? If so, where does this moment stand in the larger scope of things?\u003c/p>\n\u003cp>I started researching by listening to everything from San Francisco I could find.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>https://youtu.be/PqQHpU6Wli4\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span> gigged to\u003ca href=\"https://www.instagram.com/thereal_lilkayla/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> Lil Kayla\u003c/a>‘s “\u003ca href=\"https://www.youtube.com/watch?v=_CJkNmPgx6A\" target=\"_blank\" rel=\"noopener noreferrer\">Clone Me\u003c/a>” featuring East Oakland’s\u003ca href=\"https://www.instagram.com/officialsulan/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> Su’lan\u003c/a>. And I bobbed my head to the bars that\u003ca href=\"https://twitter.com/FrakThePerson/status/1364381425953165312?s=20\" target=\"_blank\" rel=\"noopener noreferrer\"> Frak The Person\u003c/a> kicked over the \u003ca href=\"https://www.instagram.com/explore/tags/bakarybeatchallenge/\" target=\"_blank\" rel=\"noopener noreferrer\">Bakary beat challenge\u003c/a>, which went so stupid \u003ca href=\"https://twitter.com/Kehlani/status/1364635081998880769?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">Kehlani had to comment\u003c/a>.\u003c/p>\n\u003cp>I read about \u003ca href=\"https://www.instagram.com/ladona415/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">La Doña\u003c/a> in the \u003ca href=\"https://www.nytimes.com/interactive/2021/03/10/magazine/la-dona.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>New York Times\u003c/em>,\u003c/a> and just watched her latest video for “\u003ca href=\"https://www.youtube.com/watch?v=zfqhEks9mCY\" target=\"_blank\" rel=\"noopener noreferrer\">Setas y Ceros\u003c/a>“—she’s singing and she’s spittin’. I gave that new Show Banga and IAMSU! song, “\u003ca href=\"https://song.link/i/1562344727\" target=\"_blank\" rel=\"noopener noreferrer\">Lonely\u003c/a>” a spin. I added \u003ca href=\"https://www.instagram.com/dregs_one/\" target=\"_blank\" rel=\"noopener noreferrer\">Dregs One’s\u003c/a> new track “\u003ca href=\"https://www.youtube.com/watch?v=wRk_UNXtpUc\" target=\"_blank\" rel=\"noopener noreferrer\">Fog Mode\u003c/a>” (featuring Andre Nickatina), City P’s “\u003ca href=\"https://soundcloud.com/supastarcity/top-down\" target=\"_blank\" rel=\"noopener noreferrer\">Top Down\u003c/a>” and \u003ca href=\"https://www.instagram.com/p/CNOBPFmBKHM/\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Yee\u003c/a>‘s “\u003ca href=\"https://www.youtube.com/watch?app=desktop&v=Zbxnbh7o5XE\" target=\"_blank\" rel=\"noopener noreferrer\">Steppin’ On Steppers\u003c/a>” to my playlist.\u003c/p>\n\u003cp>Ahead of an upcoming episode of my \u003ca href=\"https://www.kqed.org/podcasts/rightnowish\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Rightnowish\u003c/em> podcast\u003c/a> I read \u003ca href=\"https://www.instagram.com/rockyrivera/\" target=\"_blank\" rel=\"noopener noreferrer\">Rocky Rivera\u003c/a>‘s book \u003ca href=\"https://www.kqed.org/arts/13894648/rapper-and-activist-rocky-rivera-embraces-growth-in-her-first-book-snakeskin\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Snakeskin\u003c/em>\u003c/a> and reviewed her entire musical catalog. And through a recently published interview with \u003ca href=\"https://www.kqed.org/arts/13895377/these-artists-amplify-415-days-message-of-resistance-resilience-and-restitution\" target=\"_blank\" rel=\"noopener noreferrer\">Cereal for The Kids and Baghead\u003c/a>, I found out about the \u003ca href=\"https://www.instagram.com/oldsoulko/\" target=\"_blank\" rel=\"noopener noreferrer\">Old Soul Kollective\u003c/a>, as well as so many other artists.\u003c/p>\n\u003cp>Yung Lott’s “\u003ca href=\"https://www.youtube.com/watch?v=PqQHpU6Wli4\" target=\"_blank\" rel=\"noopener noreferrer\">How To Survive\u003c/a>” has that classic west coast kick. Galaxy Atoms’ just-dropped “\u003ca href=\"https://www.youtube.com/watch?v=ndK9zBP_O0s\" target=\"_blank\" rel=\"noopener noreferrer\">MVP\u003c/a>” sounds like newer west coast flavor. I know that \u003ca href=\"https://twitter.com/RichieCunning\" target=\"_blank\" rel=\"noopener noreferrer\">Richie Cunning\u003c/a> is entertaining on Twitter, as well as on the track. And I know that \u003ca href=\"https://www.instagram.com/adamraps/\" target=\"_blank\" rel=\"noopener noreferrer\">Adam Raps\u003c/a>, a.k.a. A-1, just celebrated a birthday and is about to release new music.\u003c/p>\n\u003cp>https://youtu.be/oTBurjAiL2g\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/gunnagoesglobal/\" target=\"_blank\" rel=\"noopener noreferrer\">Gunna Goes Global\u003c/a> is headlining \u003ca href=\"https://www.instagram.com/p/CNoGm6YscGB/\" target=\"_blank\" rel=\"noopener noreferrer\">a 415 Day show\u003c/a>, alongside \u003ca href=\"https://www.instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">StunnaMan02\u003c/a> (aka Jordan Gomes)—and both Gunna and Gomes are also thespians, featured in the film \u003cem>The Last Black Man in San Francisco\u003c/em>, amongst other projects.\u003c/p>\n\u003cp>I revisited Bby Laana’s “2018 Freestyle” and the “\u003ca href=\"https://www.youtube.com/watch?v=HynpJ0ZHojE\" target=\"_blank\" rel=\"noopener noreferrer\">Lose Control Freestyle\u003c/a>” that she dropped the following year. I listened to \u003ca href=\"https://www.instagram.com/troyllf/\" target=\"_blank\" rel=\"noopener noreferrer\">Troy LLF’s\u003c/a> \u003cem>Free Play 4 \u003c/em>and a few of the projects he dropped before that. I got put on to \u003ca href=\"https://www.instagram.com/soviciousofficial/\" target=\"_blank\" rel=\"noopener noreferrer\">So Vicious \u003c/a>and \u003ca href=\"https://www.instagram.com/drew_beez_/\" target=\"_blank\" rel=\"noopener noreferrer\">Drew Beez\u003c/a>.\u003c/p>\n\u003cp>I talked to \u003ca href=\"https://www.instagram.com/y0ungbari/\" target=\"_blank\" rel=\"noopener noreferrer\">Young Bari,\u003c/a> \u003ca href=\"https://www.instagram.com/08_zaybang/\" target=\"_blank\" rel=\"noopener noreferrer\">ZayBang\u003c/a> and \u003ca href=\"https://www.instagram.com/lilbean/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Bean\u003c/a>, who all, in one way or another, told me the City’s rap scene is definitely having a moment. I read about the recent passing of 11-5’s Maine-O, and I also re-read the circumstances around \u003ca href=\"https://www.latimes.com/california/story/2020-11-30/rapper-lil-yase-shot-san-francisco\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Yase’s death\u003c/a>; a sad loss of so much potential.\u003c/p>\n\u003cfigure id=\"attachment_13895805\" class=\"wp-caption alignnone\" style=\"max-width: 600px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13895805\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/04/IMG_0651.jpg\" alt=\"Hugh E.M.C poses for a photo for his album cover, as drug paraphernalia, a gun and cash lay in front of him.\" width=\"600\" height=\"409\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_0651.jpg 600w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_0651-160x109.jpg 160w\" sizes=\"(max-width: 600px) 100vw, 600px\">\u003cfigcaption class=\"wp-caption-text\">Hugh E.M.C in a photoshoot for his 1994 album ‘The Mob.’ \u003ccite>(Via Hugh E.M.C. )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span> even went back, and called \u003ca href=\"https://www.instagram.com/hughemc/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Hugh E.M.C.\u003c/a>, the artist behind the early ’90s song “\u003ca href=\"https://www.youtube.com/watch?v=9o7KJcYEX80\" target=\"_blank\" rel=\"noopener noreferrer\">H N*gga Groove (Keep a B*tch Broke)\u003c/a>.”\u003c/p>\n\u003cp>Hugh, following his\u003cspan style=\"font-weight: 400\"> “\u003ca href=\"https://soundcloud.com/hugh-emc/sets/hiphopmanifesto\" target=\"_blank\" rel=\"noopener noreferrer\">Hip Hop Manifesto\u003c/a>,” is \u003c/span>now encouraging\u003cspan style=\"font-weight: 400\"> artists to put out one conscious song per project. In regards to the current rap scene in San Francisco, he says, \u003c/span>\u003cspan style=\"font-weight: 400\">“This is a \u003cem>type\u003c/em> of moment, but when I compare it to the past, San Francisco artists were having multi-regional, almost national moments… I would love to see it jump to another level.”\u003c/span>\u003c/p>\n\u003cp>I called up another Frisco vet, \u003ca href=\"https://www.instagram.com/equipto_415/\" target=\"_blank\" rel=\"noopener noreferrer\">Equipto\u003c/a>, who also got his start in the ’90s, and is steeped in community activism. He helped launch the anti-police hunger strike by the\u003ca href=\"https://www.sfexaminer.com/news/rapper-frisco-five-protester-equipto-arrested-in-mission-district-confrontation-with-police/\" target=\"_blank\" rel=\"noopener noreferrer\"> Frisco Five\u003c/a> and currently works with \u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/frisco_copwatch/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Frisco Cop Watch\u003c/a>—in addition to advocating for the unsheltered community through\u003c/span> \u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.poormagazine.org/\" target=\"_blank\" rel=\"noopener noreferrer\">Poor Magazine\u003c/a>. \u003c/span>\u003c/p>\n\u003cp>Equipto, who recently dropped a new project with \u003ca href=\"https://www.youtube.com/channel/UC9pTDmqO_h7UkQtdAYLCmaQ\" target=\"_blank\" rel=\"noopener noreferrer\">The Watershed\u003c/a>, says, “Frisco ain’t never really had that highlight—the Bay Area might’ve—but Frisco never really had that run. And that’s what’s cultivating right now. There’s more eyes are on San Francisco.”\u003c/p>\n\u003cp>Equipto tells me that SF always had that “underground, solid, rawness of what the industry needed.” But despite the notoriety of artists like Rappin’ 4-Tay and the late Cougnut, “We were just kind of always overlooked in the economics of it,” says Equipto.\u003c/p>\n\u003cfigure id=\"attachment_13895804\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13895804\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/04/IMG_2507-1020x1530.jpg\" alt=\"Big Rich wears a leather letterman jacket and a big chain with his initials as he looks into the lens.\" width=\"640\" height=\"960\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507.jpg 1365w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Big Rich, cofounder of Project Level, turned “tragedy into triumph.” \u003ccite>(BillionDreams)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">A\u003c/span>sk \u003ca href=\"https://www.instagram.com/deo415/\" target=\"_blank\" rel=\"noopener noreferrer\">D.E.O\u003c/a>, founder of the \u003ca href=\"https://twitter.com/trackdout\" target=\"_blank\" rel=\"noopener noreferrer\">Trackdout app\u003c/a> and half of the \u003ca href=\"https://www.instagram.com/evenoddsmusic/\" target=\"_blank\" rel=\"noopener noreferrer\">Evenodds\u003c/a> production team, and he’ll tell you that he believes there’s something good happening in his city too. But he’s weary of pitfalls that have come about in the past—namely the “politics,” in addition to the economics.\u003c/p>\n\u003cp>“The street politics of the City has been the curse of Frisco,” says D.E.O. “It goes back to RBL. One of the greatest hip-hop groups of all time was dismantled because of street beef.” D.E.O believes the murders of the RBL Posse’s \u003ca href=\"https://www.sfgate.com/news/article/THE-KILLING-STREETS-A-Cycle-of-Vengeance-2839391.php\" target=\"_blank\" rel=\"noopener noreferrer\">Hitman and Mr. Cee\u003c/a> played a significant role in labels turning their backs on San Francisco.\u003c/p>\n\u003cp>He tells me that the divisions amongst communities, and the propensity for rappers to keep one foot in the streets while trying to run a legitimate business, have proven to be a major hurdle.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“A lot of Frisco artists,” says D.E.O, “don’t look at themselves as a commodity, they look at themselves as the savior of the hood—when it’s bigger than the hood. It’s fine to want to save the hood and everything, but you’ve got to think more about the corporate structure. How do real corporations work?”\u003c/span>\u003c/p>\n\u003cp>Richard “\u003ca href=\"https://www.instagram.com/big.rich/\" target=\"_blank\" rel=\"noopener noreferrer\">Big Rich\u003c/a>” Bougere is a well-known San Francisco rapper who has some knowledge of how both the rap game and big corporations work.\u003c/p>\n\u003cp>In 2012, Big Rich parlayed his name recognition from music into an arts-based nonprofit for young folks called \u003ca href=\"https://www.projectlevel.org/\" target=\"_blank\" rel=\"noopener noreferrer\">Project Level\u003c/a>, which he co-founded with his partner \u003ca href=\"https://www.instagram.com/industrymomma/\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Banks\u003c/a>. After an incident in the summer of 2019, where staff of the major fashion retailer Forever 21 mistakenly accused young folks from Project Level of stealing, the two groups met and developed\u003ca href=\"https://sanfrancisco.cbslocal.com/2020/06/20/racial-profiling-incident-at-forever-21-leads-to-remarkable-partnership-for-non-profit-group/\" target=\"_blank\" rel=\"noopener noreferrer\"> a partnership\u003c/a>.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We turned tragedy into triumph,” Big Rich tells me during a phone call. “It opened up doors, we have Black equity in a major corporation.” It’s a\u003c/span> big 180° to the way big companies treated Big Rich’s business when he was rapping.\u003c/p>\n\u003cp>Now he wants to see more investment from billion-dollar corporations into the careers of young artists of color. \u003cspan style=\"font-weight: 400\">“This is the culture of the industry, this is where the money is generated from,” says Big Rich of the young people he works with. “We have to reinvest into these communities.”\u003c/span>\u003c/p>\n\u003cp>Through Project Level, Big Rich has also seen how investing in the community can lead to striking gold.\u003c/p>\n\u003cp>https://youtu.be/trU-S53fK04\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">O\u003c/span>n a rainy April 15th, at a 415 Day celebration in 2018, a young artist named \u003ca href=\"https://www.instagram.com/24kgoldn/\" target=\"_blank\" rel=\"noopener noreferrer\">24K Goldn\u003c/a> grabbed the microphone. \u003cspan style=\"font-weight: 400\">“H\u003c/span>\u003cspan style=\"font-weight: 400\">e electrified the stage, but no one was really there,” says Big Rich. “I was like, ‘This kid is dope!'”\u003c/span>\u003c/p>\n\u003cp>After learning that 24K Goldn was already en route to USC in the fall, Big Rich connected him to a manager in Southern California. Now 24K Goldn, who went \u003ca href=\"https://twitter.com/24kGoldn/status/1258103370562146304?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">platinum last year\u003c/a> and just dropped a new album, \u003cem>El Dorado\u003c/em>, a month ago,\u003cspan style=\"font-weight: 400\"> “is arguably the hottest artist in the country right now,” according to Big Rich—and the \u003ca href=\"https://www.billboard.com/music/24kgoldn\" target=\"_blank\" rel=\"noopener noreferrer\">Billboard charts\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>Now the question is, how can more San Francisco artists shine like 24K Goldn?\u003c/p>\n\u003cp>It’s a question that’s not just about talent. It’s about “politics,” structure and business acumen. It’s about navigating the high cost of living. And, for some, it’s about being a member of the small percentage of working class Black and brown folks struggling to make ends meet in one the world’s most expensive cities—and still make art.\u003c/p>\n\u003cp>How?\u003c/p>\n\u003cp>“Ghazi at Empire has a plan,” Big Rich tells me. “He’s investing in artists in the City, and I think it’s going to pay off.”\u003c/p>\n\u003cfigure id=\"attachment_13895809\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13895809\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-1020x1020.jpg\" alt=\"The cover of 'Zaytoven Presents Fo15,' released by Empire. \" width=\"640\" height=\"640\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">The cover of ‘Zaytoven Presents Fo15,’ released by Empire.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">“I\u003c/span> didn’t realize we were having a moment,” Ghazi says during a Zoom call earlier this week. “I was trying to create a moment.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/ghazi/\" target=\"_blank\" rel=\"noopener noreferrer\">Ghazi\u003c/a> is the head of the major independent label Empire, and the A&R behind the newly released album, \u003cem>Zaytoven Presents:\u003c/em> \u003cem>\u003ca href=\"https://www.empi.re/listen/index.php?id=172356\" target=\"_blank\" rel=\"noopener noreferrer\">Fo15\u003c/a>\u003c/em>, which celebrates some of San Francisco’s rawest talent.\u003c/p>\n\u003cp>The album is produced by San Francisco’s own mega-producer \u003ca href=\"https://www.instagram.com/zaytovenbeatz/\" target=\"_blank\" rel=\"noopener noreferrer\">Zaytoven\u003c/a>, known for his collaborations with southern rappers like Gucci Mane. The album features members of Frisco’s next wave of stars: Lil Bean, ZayBang, Prezi, Kxng Lamma and Lil Pete.\u003c/p>\n\u003cp>Ghazi, who grew up listening to artists like \u003ca href=\"https://www.discogs.com/artist/338893-IMP\" target=\"_blank\" rel=\"noopener noreferrer\">I.M.P\u003c/a>. and the \u003ca href=\"https://www.discogs.com/artist/332457-Get-Low-Playaz\" target=\"_blank\" rel=\"noopener noreferrer\">Get Low Playaz\u003c/a>, says, “A big part of putting this project together was to do for the next generation what those artists did for me, which is creating bigger and better things.”\u003c/p>\n\u003cp>He says that in the past, a lot of the issues the City’s rap scene faced were “due to lack of infrastructure, lack of proper mentorship, the political landscape that surrounds a lot of the neighborhoods, the socioeconomics,” and a bunch of other things going on in the City. But now there’s potential do things differently.\u003c/p>\n\u003cp>Ghazi makes a basketball comparison, saying that an artist putting up great individual stats isn’t the same as the whole team putting up great stats, or having a coaching staff that can compete with the rest of the league. “We’ve always had the talented players,” says Ghazi of San Francisco’s artists. “But we never had the franchise, we never had the coaching staff, and we never ran an 82 game season.”\u003c/p>\n\u003cp>https://youtu.be/uZpWqUpAbbo\u003c/p>\n\u003cp>“In my mind, San Francisco is not having a moment,” Ghazi tells me over the video chat as he drives through East Oakland. “In my mind, the whole entire Bay Area has been dry for quite some time, and most people have no idea what the glory years were like in the Bay… \u003cspan style=\"font-weight: 400\">There’s a little bit of something happening, and I wouldn’t call it a moment, but there’s potential for a great moment if we stay on it. I wouldn’t call it a moment, yet.”\u003c/span>\u003c/p>\n\u003cp>One of the primary hurdles the City faces is the issue with talent leaving—not just artists, but talented people who work behind the scenes in businesses that support the industry. That’s why Ghazi’s been mindful to keep his company in San Francisco and create space for culture to flourish.\u003c/p>\n\u003cp>“This album is proof of the factory existing,” says Ghazi of the \u003cem>Fo15\u003c/em> project.\u003c/p>\n\u003cp>And now, in order to get to that true “moment”—or rather, a time period of extended success for San Francisco—Ghazi has a simple formula.\u003c/p>\n\u003cp>“We gotta tell our story,” Ghazi tells me. He’s firm in his beliefs that people should know and be proud of all of the talent that has come from San Francisco—from Andre Nickatina to Apple’s \u003ca href=\"https://www.instagram.com/thelarryjackson/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Larry Jackson\u003c/a> (who plays a significant role in making those \u003ca href=\"https://appleinsider.com/articles/20/08/13/apple-musics-larry-jackson-weighs-in-on-verzuz-collaboration\" target=\"_blank\" rel=\"noopener noreferrer\">Verzuz events\u003c/a> happen) and back to every rapper named in this article.\u003c/p>\n\u003cp>“The more individual success stories you create, you raise the economy of the region,” says Ghazi. “When you raise the overall economy of the region, people are less inclined to leave the region because they have something to do. And when people don’t leave, you keep the talent in.”\u003c/p>\n\u003cp>As a kid from Oakland who grew up listening to E-40 and Too $hort, as well as Messy Marv, JT the Bigga Figga, and San Quinn, I get it. We’re a vast region with different cultures in each city, neighborhood and block. That said, when one section is going about their business correctly, the honorable thing to do is give them a salute.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>San Francisco, here’s to you.\u003c/p>\n\n",
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"excerpt": "The City got somethin' to say, that's all I got to say.",
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"title": "A Salute to San Francisco Rap | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">B\u003c/span>ack in December of 2020, as Vallejo’s E-40 and Oakland’s Too $hort \u003ca href=\"https://www.kqed.org/arts/13890437/e-40-and-too-horts-verzuz-battle-a-treasure-trove-of-bay-area-hip-hop-culture\" target=\"_blank\" rel=\"noopener noreferrer\">celebrated the Bay’s hip-hop culture\u003c/a> during a Verzuz event, I got to thinking: the East Bay may have its icons, but someone should write about the current state of San Francisco’s rap scene. It’s lightweight on fire.\u003c/p>\n\u003cp>Artists are active. Songs are slapping. Community is coming together. And this might only be \u003cem>the start\u003c/em>. That is, if it’s handled properly. At least that’s what people are telling me.\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">\u003c/p>\n\u003cp>Superstar \u003ca href=\"https://www.instagram.com/24kgoldn/\" target=\"_blank\" rel=\"noopener noreferrer\">24K Goldn\u003c/a> is on the path to Bieber status. Rapper and \u003ca href=\"https://cookies.co/\" target=\"_blank\" rel=\"noopener noreferrer\">Cookies\u003c/a> cannabis company founder \u003ca href=\"https://www.instagram.com/berner415/\" target=\"_blank\" rel=\"noopener noreferrer\">Berner\u003c/a> is one of the biggest kingpins in the legal marijuana industry. \u003ca href=\"https://www.instagram.com/larryjunetfm/\" target=\"_blank\" rel=\"noopener noreferrer\">Larry June\u003c/a> raps about player stuff like expensive watches and green smoothies, has a signature \u003ca href=\"https://www.lakai.com/collections/larry-june\" target=\"_blank\" rel=\"noopener noreferrer\">Lakai shoe\u003c/a> and is behind the\u003ca href=\"https://www.instagram.com/honeybearboba_/\" target=\"_blank\" rel=\"noopener noreferrer\"> Honey Bear boba shop\u003c/a> in the Dogpatch neighborhood—yet somehow still drops albums as often as BART experiences delays. (As he’d say to himself, “Good job, Larry.”) And \u003ca href=\"https://www.instagram.com/empire/\" target=\"_blank\" rel=\"noopener noreferrer\">Empire\u003c/a>, arguably the most influential independent rap label in the world right now, is based in San Francisco.\u003c/p>\n\u003cp>But what does this all mean? Is SF having “a moment”? If so, where does this moment stand in the larger scope of things?\u003c/p>\n\u003cp>I started researching by listening to everything from San Francisco I could find.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/PqQHpU6Wli4'\n title='//www.youtube.com/embed/PqQHpU6Wli4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span> gigged to\u003ca href=\"https://www.instagram.com/thereal_lilkayla/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> Lil Kayla\u003c/a>‘s “\u003ca href=\"https://www.youtube.com/watch?v=_CJkNmPgx6A\" target=\"_blank\" rel=\"noopener noreferrer\">Clone Me\u003c/a>” featuring East Oakland’s\u003ca href=\"https://www.instagram.com/officialsulan/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> Su’lan\u003c/a>. And I bobbed my head to the bars that\u003ca href=\"https://twitter.com/FrakThePerson/status/1364381425953165312?s=20\" target=\"_blank\" rel=\"noopener noreferrer\"> Frak The Person\u003c/a> kicked over the \u003ca href=\"https://www.instagram.com/explore/tags/bakarybeatchallenge/\" target=\"_blank\" rel=\"noopener noreferrer\">Bakary beat challenge\u003c/a>, which went so stupid \u003ca href=\"https://twitter.com/Kehlani/status/1364635081998880769?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">Kehlani had to comment\u003c/a>.\u003c/p>\n\u003cp>I read about \u003ca href=\"https://www.instagram.com/ladona415/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">La Doña\u003c/a> in the \u003ca href=\"https://www.nytimes.com/interactive/2021/03/10/magazine/la-dona.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>New York Times\u003c/em>,\u003c/a> and just watched her latest video for “\u003ca href=\"https://www.youtube.com/watch?v=zfqhEks9mCY\" target=\"_blank\" rel=\"noopener noreferrer\">Setas y Ceros\u003c/a>“—she’s singing and she’s spittin’. I gave that new Show Banga and IAMSU! song, “\u003ca href=\"https://song.link/i/1562344727\" target=\"_blank\" rel=\"noopener noreferrer\">Lonely\u003c/a>” a spin. I added \u003ca href=\"https://www.instagram.com/dregs_one/\" target=\"_blank\" rel=\"noopener noreferrer\">Dregs One’s\u003c/a> new track “\u003ca href=\"https://www.youtube.com/watch?v=wRk_UNXtpUc\" target=\"_blank\" rel=\"noopener noreferrer\">Fog Mode\u003c/a>” (featuring Andre Nickatina), City P’s “\u003ca href=\"https://soundcloud.com/supastarcity/top-down\" target=\"_blank\" rel=\"noopener noreferrer\">Top Down\u003c/a>” and \u003ca href=\"https://www.instagram.com/p/CNOBPFmBKHM/\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Yee\u003c/a>‘s “\u003ca href=\"https://www.youtube.com/watch?app=desktop&v=Zbxnbh7o5XE\" target=\"_blank\" rel=\"noopener noreferrer\">Steppin’ On Steppers\u003c/a>” to my playlist.\u003c/p>\n\u003cp>Ahead of an upcoming episode of my \u003ca href=\"https://www.kqed.org/podcasts/rightnowish\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Rightnowish\u003c/em> podcast\u003c/a> I read \u003ca href=\"https://www.instagram.com/rockyrivera/\" target=\"_blank\" rel=\"noopener noreferrer\">Rocky Rivera\u003c/a>‘s book \u003ca href=\"https://www.kqed.org/arts/13894648/rapper-and-activist-rocky-rivera-embraces-growth-in-her-first-book-snakeskin\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Snakeskin\u003c/em>\u003c/a> and reviewed her entire musical catalog. And through a recently published interview with \u003ca href=\"https://www.kqed.org/arts/13895377/these-artists-amplify-415-days-message-of-resistance-resilience-and-restitution\" target=\"_blank\" rel=\"noopener noreferrer\">Cereal for The Kids and Baghead\u003c/a>, I found out about the \u003ca href=\"https://www.instagram.com/oldsoulko/\" target=\"_blank\" rel=\"noopener noreferrer\">Old Soul Kollective\u003c/a>, as well as so many other artists.\u003c/p>\n\u003cp>Yung Lott’s “\u003ca href=\"https://www.youtube.com/watch?v=PqQHpU6Wli4\" target=\"_blank\" rel=\"noopener noreferrer\">How To Survive\u003c/a>” has that classic west coast kick. Galaxy Atoms’ just-dropped “\u003ca href=\"https://www.youtube.com/watch?v=ndK9zBP_O0s\" target=\"_blank\" rel=\"noopener noreferrer\">MVP\u003c/a>” sounds like newer west coast flavor. I know that \u003ca href=\"https://twitter.com/RichieCunning\" target=\"_blank\" rel=\"noopener noreferrer\">Richie Cunning\u003c/a> is entertaining on Twitter, as well as on the track. And I know that \u003ca href=\"https://www.instagram.com/adamraps/\" target=\"_blank\" rel=\"noopener noreferrer\">Adam Raps\u003c/a>, a.k.a. A-1, just celebrated a birthday and is about to release new music.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/oTBurjAiL2g'\n title='//www.youtube.com/embed/oTBurjAiL2g'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003ca href=\"https://www.instagram.com/gunnagoesglobal/\" target=\"_blank\" rel=\"noopener noreferrer\">Gunna Goes Global\u003c/a> is headlining \u003ca href=\"https://www.instagram.com/p/CNoGm6YscGB/\" target=\"_blank\" rel=\"noopener noreferrer\">a 415 Day show\u003c/a>, alongside \u003ca href=\"https://www.instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">StunnaMan02\u003c/a> (aka Jordan Gomes)—and both Gunna and Gomes are also thespians, featured in the film \u003cem>The Last Black Man in San Francisco\u003c/em>, amongst other projects.\u003c/p>\n\u003cp>I revisited Bby Laana’s “2018 Freestyle” and the “\u003ca href=\"https://www.youtube.com/watch?v=HynpJ0ZHojE\" target=\"_blank\" rel=\"noopener noreferrer\">Lose Control Freestyle\u003c/a>” that she dropped the following year. I listened to \u003ca href=\"https://www.instagram.com/troyllf/\" target=\"_blank\" rel=\"noopener noreferrer\">Troy LLF’s\u003c/a> \u003cem>Free Play 4 \u003c/em>and a few of the projects he dropped before that. I got put on to \u003ca href=\"https://www.instagram.com/soviciousofficial/\" target=\"_blank\" rel=\"noopener noreferrer\">So Vicious \u003c/a>and \u003ca href=\"https://www.instagram.com/drew_beez_/\" target=\"_blank\" rel=\"noopener noreferrer\">Drew Beez\u003c/a>.\u003c/p>\n\u003cp>I talked to \u003ca href=\"https://www.instagram.com/y0ungbari/\" target=\"_blank\" rel=\"noopener noreferrer\">Young Bari,\u003c/a> \u003ca href=\"https://www.instagram.com/08_zaybang/\" target=\"_blank\" rel=\"noopener noreferrer\">ZayBang\u003c/a> and \u003ca href=\"https://www.instagram.com/lilbean/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Bean\u003c/a>, who all, in one way or another, told me the City’s rap scene is definitely having a moment. I read about the recent passing of 11-5’s Maine-O, and I also re-read the circumstances around \u003ca href=\"https://www.latimes.com/california/story/2020-11-30/rapper-lil-yase-shot-san-francisco\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Yase’s death\u003c/a>; a sad loss of so much potential.\u003c/p>\n\u003cfigure id=\"attachment_13895805\" class=\"wp-caption alignnone\" style=\"max-width: 600px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13895805\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/04/IMG_0651.jpg\" alt=\"Hugh E.M.C poses for a photo for his album cover, as drug paraphernalia, a gun and cash lay in front of him.\" width=\"600\" height=\"409\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_0651.jpg 600w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_0651-160x109.jpg 160w\" sizes=\"(max-width: 600px) 100vw, 600px\">\u003cfigcaption class=\"wp-caption-text\">Hugh E.M.C in a photoshoot for his 1994 album ‘The Mob.’ \u003ccite>(Via Hugh E.M.C. )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span> even went back, and called \u003ca href=\"https://www.instagram.com/hughemc/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Hugh E.M.C.\u003c/a>, the artist behind the early ’90s song “\u003ca href=\"https://www.youtube.com/watch?v=9o7KJcYEX80\" target=\"_blank\" rel=\"noopener noreferrer\">H N*gga Groove (Keep a B*tch Broke)\u003c/a>.”\u003c/p>\n\u003cp>Hugh, following his\u003cspan style=\"font-weight: 400\"> “\u003ca href=\"https://soundcloud.com/hugh-emc/sets/hiphopmanifesto\" target=\"_blank\" rel=\"noopener noreferrer\">Hip Hop Manifesto\u003c/a>,” is \u003c/span>now encouraging\u003cspan style=\"font-weight: 400\"> artists to put out one conscious song per project. In regards to the current rap scene in San Francisco, he says, \u003c/span>\u003cspan style=\"font-weight: 400\">“This is a \u003cem>type\u003c/em> of moment, but when I compare it to the past, San Francisco artists were having multi-regional, almost national moments… I would love to see it jump to another level.”\u003c/span>\u003c/p>\n\u003cp>I called up another Frisco vet, \u003ca href=\"https://www.instagram.com/equipto_415/\" target=\"_blank\" rel=\"noopener noreferrer\">Equipto\u003c/a>, who also got his start in the ’90s, and is steeped in community activism. He helped launch the anti-police hunger strike by the\u003ca href=\"https://www.sfexaminer.com/news/rapper-frisco-five-protester-equipto-arrested-in-mission-district-confrontation-with-police/\" target=\"_blank\" rel=\"noopener noreferrer\"> Frisco Five\u003c/a> and currently works with \u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/frisco_copwatch/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Frisco Cop Watch\u003c/a>—in addition to advocating for the unsheltered community through\u003c/span> \u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.poormagazine.org/\" target=\"_blank\" rel=\"noopener noreferrer\">Poor Magazine\u003c/a>. \u003c/span>\u003c/p>\n\u003cp>Equipto, who recently dropped a new project with \u003ca href=\"https://www.youtube.com/channel/UC9pTDmqO_h7UkQtdAYLCmaQ\" target=\"_blank\" rel=\"noopener noreferrer\">The Watershed\u003c/a>, says, “Frisco ain’t never really had that highlight—the Bay Area might’ve—but Frisco never really had that run. And that’s what’s cultivating right now. There’s more eyes are on San Francisco.”\u003c/p>\n\u003cp>Equipto tells me that SF always had that “underground, solid, rawness of what the industry needed.” But despite the notoriety of artists like Rappin’ 4-Tay and the late Cougnut, “We were just kind of always overlooked in the economics of it,” says Equipto.\u003c/p>\n\u003cfigure id=\"attachment_13895804\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13895804\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/04/IMG_2507-1020x1530.jpg\" alt=\"Big Rich wears a leather letterman jacket and a big chain with his initials as he looks into the lens.\" width=\"640\" height=\"960\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/IMG_2507.jpg 1365w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Big Rich, cofounder of Project Level, turned “tragedy into triumph.” \u003ccite>(BillionDreams)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">A\u003c/span>sk \u003ca href=\"https://www.instagram.com/deo415/\" target=\"_blank\" rel=\"noopener noreferrer\">D.E.O\u003c/a>, founder of the \u003ca href=\"https://twitter.com/trackdout\" target=\"_blank\" rel=\"noopener noreferrer\">Trackdout app\u003c/a> and half of the \u003ca href=\"https://www.instagram.com/evenoddsmusic/\" target=\"_blank\" rel=\"noopener noreferrer\">Evenodds\u003c/a> production team, and he’ll tell you that he believes there’s something good happening in his city too. But he’s weary of pitfalls that have come about in the past—namely the “politics,” in addition to the economics.\u003c/p>\n\u003cp>“The street politics of the City has been the curse of Frisco,” says D.E.O. “It goes back to RBL. One of the greatest hip-hop groups of all time was dismantled because of street beef.” D.E.O believes the murders of the RBL Posse’s \u003ca href=\"https://www.sfgate.com/news/article/THE-KILLING-STREETS-A-Cycle-of-Vengeance-2839391.php\" target=\"_blank\" rel=\"noopener noreferrer\">Hitman and Mr. Cee\u003c/a> played a significant role in labels turning their backs on San Francisco.\u003c/p>\n\u003cp>He tells me that the divisions amongst communities, and the propensity for rappers to keep one foot in the streets while trying to run a legitimate business, have proven to be a major hurdle.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“A lot of Frisco artists,” says D.E.O, “don’t look at themselves as a commodity, they look at themselves as the savior of the hood—when it’s bigger than the hood. It’s fine to want to save the hood and everything, but you’ve got to think more about the corporate structure. How do real corporations work?”\u003c/span>\u003c/p>\n\u003cp>Richard “\u003ca href=\"https://www.instagram.com/big.rich/\" target=\"_blank\" rel=\"noopener noreferrer\">Big Rich\u003c/a>” Bougere is a well-known San Francisco rapper who has some knowledge of how both the rap game and big corporations work.\u003c/p>\n\u003cp>In 2012, Big Rich parlayed his name recognition from music into an arts-based nonprofit for young folks called \u003ca href=\"https://www.projectlevel.org/\" target=\"_blank\" rel=\"noopener noreferrer\">Project Level\u003c/a>, which he co-founded with his partner \u003ca href=\"https://www.instagram.com/industrymomma/\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Banks\u003c/a>. After an incident in the summer of 2019, where staff of the major fashion retailer Forever 21 mistakenly accused young folks from Project Level of stealing, the two groups met and developed\u003ca href=\"https://sanfrancisco.cbslocal.com/2020/06/20/racial-profiling-incident-at-forever-21-leads-to-remarkable-partnership-for-non-profit-group/\" target=\"_blank\" rel=\"noopener noreferrer\"> a partnership\u003c/a>.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We turned tragedy into triumph,” Big Rich tells me during a phone call. “It opened up doors, we have Black equity in a major corporation.” It’s a\u003c/span> big 180° to the way big companies treated Big Rich’s business when he was rapping.\u003c/p>\n\u003cp>Now he wants to see more investment from billion-dollar corporations into the careers of young artists of color. \u003cspan style=\"font-weight: 400\">“This is the culture of the industry, this is where the money is generated from,” says Big Rich of the young people he works with. “We have to reinvest into these communities.”\u003c/span>\u003c/p>\n\u003cp>Through Project Level, Big Rich has also seen how investing in the community can lead to striking gold.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/trU-S53fK04'\n title='//www.youtube.com/embed/trU-S53fK04'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">O\u003c/span>n a rainy April 15th, at a 415 Day celebration in 2018, a young artist named \u003ca href=\"https://www.instagram.com/24kgoldn/\" target=\"_blank\" rel=\"noopener noreferrer\">24K Goldn\u003c/a> grabbed the microphone. \u003cspan style=\"font-weight: 400\">“H\u003c/span>\u003cspan style=\"font-weight: 400\">e electrified the stage, but no one was really there,” says Big Rich. “I was like, ‘This kid is dope!'”\u003c/span>\u003c/p>\n\u003cp>After learning that 24K Goldn was already en route to USC in the fall, Big Rich connected him to a manager in Southern California. Now 24K Goldn, who went \u003ca href=\"https://twitter.com/24kGoldn/status/1258103370562146304?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">platinum last year\u003c/a> and just dropped a new album, \u003cem>El Dorado\u003c/em>, a month ago,\u003cspan style=\"font-weight: 400\"> “is arguably the hottest artist in the country right now,” according to Big Rich—and the \u003ca href=\"https://www.billboard.com/music/24kgoldn\" target=\"_blank\" rel=\"noopener noreferrer\">Billboard charts\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>Now the question is, how can more San Francisco artists shine like 24K Goldn?\u003c/p>\n\u003cp>It’s a question that’s not just about talent. It’s about “politics,” structure and business acumen. It’s about navigating the high cost of living. And, for some, it’s about being a member of the small percentage of working class Black and brown folks struggling to make ends meet in one the world’s most expensive cities—and still make art.\u003c/p>\n\u003cp>How?\u003c/p>\n\u003cp>“Ghazi at Empire has a plan,” Big Rich tells me. “He’s investing in artists in the City, and I think it’s going to pay off.”\u003c/p>\n\u003cfigure id=\"attachment_13895809\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13895809\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-1020x1020.jpg\" alt=\"The cover of 'Zaytoven Presents Fo15,' released by Empire. \" width=\"640\" height=\"640\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/04/unnamed-2021-04-09T131257.477.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">The cover of ‘Zaytoven Presents Fo15,’ released by Empire.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">“I\u003c/span> didn’t realize we were having a moment,” Ghazi says during a Zoom call earlier this week. “I was trying to create a moment.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/ghazi/\" target=\"_blank\" rel=\"noopener noreferrer\">Ghazi\u003c/a> is the head of the major independent label Empire, and the A&R behind the newly released album, \u003cem>Zaytoven Presents:\u003c/em> \u003cem>\u003ca href=\"https://www.empi.re/listen/index.php?id=172356\" target=\"_blank\" rel=\"noopener noreferrer\">Fo15\u003c/a>\u003c/em>, which celebrates some of San Francisco’s rawest talent.\u003c/p>\n\u003cp>The album is produced by San Francisco’s own mega-producer \u003ca href=\"https://www.instagram.com/zaytovenbeatz/\" target=\"_blank\" rel=\"noopener noreferrer\">Zaytoven\u003c/a>, known for his collaborations with southern rappers like Gucci Mane. The album features members of Frisco’s next wave of stars: Lil Bean, ZayBang, Prezi, Kxng Lamma and Lil Pete.\u003c/p>\n\u003cp>Ghazi, who grew up listening to artists like \u003ca href=\"https://www.discogs.com/artist/338893-IMP\" target=\"_blank\" rel=\"noopener noreferrer\">I.M.P\u003c/a>. and the \u003ca href=\"https://www.discogs.com/artist/332457-Get-Low-Playaz\" target=\"_blank\" rel=\"noopener noreferrer\">Get Low Playaz\u003c/a>, says, “A big part of putting this project together was to do for the next generation what those artists did for me, which is creating bigger and better things.”\u003c/p>\n\u003cp>He says that in the past, a lot of the issues the City’s rap scene faced were “due to lack of infrastructure, lack of proper mentorship, the political landscape that surrounds a lot of the neighborhoods, the socioeconomics,” and a bunch of other things going on in the City. But now there’s potential do things differently.\u003c/p>\n\u003cp>Ghazi makes a basketball comparison, saying that an artist putting up great individual stats isn’t the same as the whole team putting up great stats, or having a coaching staff that can compete with the rest of the league. “We’ve always had the talented players,” says Ghazi of San Francisco’s artists. “But we never had the franchise, we never had the coaching staff, and we never ran an 82 game season.”\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/uZpWqUpAbbo'\n title='//www.youtube.com/embed/uZpWqUpAbbo'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>“In my mind, San Francisco is not having a moment,” Ghazi tells me over the video chat as he drives through East Oakland. “In my mind, the whole entire Bay Area has been dry for quite some time, and most people have no idea what the glory years were like in the Bay… \u003cspan style=\"font-weight: 400\">There’s a little bit of something happening, and I wouldn’t call it a moment, but there’s potential for a great moment if we stay on it. I wouldn’t call it a moment, yet.”\u003c/span>\u003c/p>\n\u003cp>One of the primary hurdles the City faces is the issue with talent leaving—not just artists, but talented people who work behind the scenes in businesses that support the industry. That’s why Ghazi’s been mindful to keep his company in San Francisco and create space for culture to flourish.\u003c/p>\n\u003cp>“This album is proof of the factory existing,” says Ghazi of the \u003cem>Fo15\u003c/em> project.\u003c/p>\n\u003cp>And now, in order to get to that true “moment”—or rather, a time period of extended success for San Francisco—Ghazi has a simple formula.\u003c/p>\n\u003cp>“We gotta tell our story,” Ghazi tells me. He’s firm in his beliefs that people should know and be proud of all of the talent that has come from San Francisco—from Andre Nickatina to Apple’s \u003ca href=\"https://www.instagram.com/thelarryjackson/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Larry Jackson\u003c/a> (who plays a significant role in making those \u003ca href=\"https://appleinsider.com/articles/20/08/13/apple-musics-larry-jackson-weighs-in-on-verzuz-collaboration\" target=\"_blank\" rel=\"noopener noreferrer\">Verzuz events\u003c/a> happen) and back to every rapper named in this article.\u003c/p>\n\u003cp>“The more individual success stories you create, you raise the economy of the region,” says Ghazi. “When you raise the overall economy of the region, people are less inclined to leave the region because they have something to do. And when people don’t leave, you keep the talent in.”\u003c/p>\n\u003cp>As a kid from Oakland who grew up listening to E-40 and Too $hort, as well as Messy Marv, JT the Bigga Figga, and San Quinn, I get it. We’re a vast region with different cultures in each city, neighborhood and block. That said, when one section is going about their business correctly, the honorable thing to do is give them a salute.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"link": "/radio/program/bbc-world-service",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2",
"tuneIn": "https://tunein.com/radio/BBC-World-Service-p455581/",
"rss": "https://podcasts.files.bbci.co.uk/p02nq0gn.rss"
}
},
"californiareport": {
"id": "californiareport",
"title": "The California Report",
"tagline": "California, day by day",
"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-California-Report-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/californiareport",
"meta": {
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"source": "kqed",
"order": 8
},
"link": "/californiareport",
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"amazon": "https://music.amazon.com/podcasts/26099305-72af-4542-9dde-ac1807fe36d5/kqed-s-the-california-report",
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}
},
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"id": "californiareportmagazine",
"title": "The California Report Magazine",
"tagline": "Your state, your stories",
"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
"airtime": "FRI 4:30pm-5pm, 6:30pm-7pm, 11pm-11:30pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-California-Report-Magazine-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/californiareportmagazine",
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"order": 10
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz",
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}
},
"city-arts": {
"id": "city-arts",
"title": "City Arts & Lectures",
"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/cityartsandlecture-300x300.jpg",
"officialWebsiteLink": "https://www.cityarts.net/",
"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
"site": "news",
"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
"subscribe": {
"tuneIn": "https://tunein.com/radio/City-Arts-and-Lectures-p692/",
"rss": "https://www.cityarts.net/feed/"
}
},
"closealltabs": {
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"officialWebsiteLink": "/podcasts/closealltabs",
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"order": 1
},
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"meta": {
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy",
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},
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"meta": {
"site": "news",
"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2",
"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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}
},
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"meta": {
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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},
"freakonomics-radio": {
"id": "freakonomics-radio",
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"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
"subscribe": {
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
"rss": "https://feeds.feedburner.com/freakonomicsradio"
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},
"fresh-air": {
"id": "fresh-air",
"title": "Fresh Air",
"info": "Hosted by Terry Gross, \u003cem>Fresh Air from WHYY\u003c/em> is the Peabody Award-winning weekday magazine of contemporary arts and issues. One of public radio's most popular programs, Fresh Air features intimate conversations with today's biggest luminaries.",
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"link": "/radio/program/fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/381444908/podcast.xml"
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"here-and-now": {
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
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"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"source": "kqed",
"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
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"source": "npr"
},
"link": "/radio/program/latino-usa",
"subscribe": {
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
"site": "news",
"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
}
},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
"subscribe": {
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
"npr": "https://www.npr.org/podcasts/464615685/mind-shift-podcast",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
"site": "news",
"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
"apple": "https://podcasts.apple.com/podcast/id1567098962",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"stitcher": "https://www.stitcher.com/show/on-our-watch",
"rss": "https://feeds.npr.org/510360/podcast.xml"
}
},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"info": "One of public radio's most dynamic voices, Sam Sanders helped launch The NPR Politics Podcast and hosted NPR's hit show It's Been A Minute. Now, the award-winning host returns with something brand new, The Sam Sanders Show. Every week, Sam Sanders and friends dig into the culture that shapes our lives: what's driving the biggest trends, how artists really think, and even the memes you can't stop scrolling past. Sam is beloved for his way of unpacking the world and bringing you up close to fresh currents and engaging conversations. The Sam Sanders Show is smart, funny and always a good time.",
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