Olsson is not the only musician dabbling in this era. Search the phrase "80s remix" or "80s version" on YouTube and you'll find thousands of synth-drenched takes on modern pop and rock songs. The trend began bubbling up in earnest in 2016, when a Canadian musician and software developer named Jerry Shen, who runs a YouTube channel under the name TRONICBOX, found Internet fame with two Justin Bieber remixes: "What Do You Mean It's 1985?," a reimagining of the titular 2015 hit, and a sitcom-theme take on "Love Yourself.
Today, TRONICBOX, whose catalog also includes a neon-hued Ariana Grande's "One Last Time" and an even more melodramatic Gotye's "Somebody That I Used To Know," has amassed more than 27 million views with a catalog dozens of uploads deep. Popular peers DUBSPILLAZ and the endearingly named TotallyRad80sChannel are even more prolific. Others are choosier: GK Starwalker has just two tracks, and only the pulsating "1987 Version" of Miley Cyrus' "Wrecking Ball" has any traction. (Consider this perhaps the digital equivalent of a one-hit wonder.)
Remaking popular songs in incongruous styles is a practice as old as elevator music, and its standouts tend to trade on novelty. Consider "Weird Al" Yankovic's gleeful polka hits medleys, or the U.K. troupe Mike Flowers Pops, which does cheeky lounge versions of popular songs (notably Oasis' "Wonderwall"), or the long running Punk Goes... compilation series where young, loud bands tackle the pop canon. The digital mix-and-match of familiar sounds has an immediate ancestor in 2000s mashup culture: Think of the genre clashes of 2manydjs and The Hood Internet, or the revelatory hip-hop/Beatles conflation of Danger Mouse's The Grey Album. Mashup superstar Girl Talk even sampled the "Sugar, We're Goin Down" drums in his own "Smash Your Head."
And yet, '80s remix culture feels distinctly of its moment. Many of the videos extend their concept to the thumbnail art, where Photoshopped visions of Katy Perry in spandex workout wear, Rihanna with teased hair or Justin Bieber with a mullet are adorned with fake artist logos in neon colors and bubbly fonts — a cousin of the absurdist mock-ups that light up social media.
Moreover, creators and listeners are in on the humor together: As with any good meme, appreciating these remixes involves a shared in-joke. "Definitely my favorite singer from that decade," one listener deadpans in the comments section of a take on Ed Sheeran's "Shape Of You" that recalls snappy Minneapolis funk. "What is he doing now? He kind of fell off the radar after 1994."
"I get a lot of comments saying 'WHY DOES THIS WORK?' " Johan Olsson says. "Besides the '80s sound and fashion being pretty popular at the moment, I think it's mainly the fact that people like hearing songs from a whole new perspective." That said, not all remixes are created equal: There is an art to combining musical styles, and the most transcendent revamps demonstrate obvious artistic expertise and ingenuity.
It helps if the source material can withstand manipulation and still maintain its emotional essence; SxAde's remix of Lana Del Rey's "Summertime Sadness" is Exhibit A. The element of surprise is a plus: It's not obvious that Linkin Park's "Numb" could successfully pair with glittering, Stock Aitken Waterman-esque production, but here we are. Clever visuals can help, too: Calvin Harris and Rihanna's "This Is What You Came For" feels like a forbidden late-night cable access show thanks to the way YouTuber Saint-Laurent adds static and VHS degradation to the song's original clip.
In TV shows such as Stranger Things and GLOW, the cult genre vaporwave and the steamrolling persistence of Toto's "Africa," the 1980s are alive and well — but there is something exceptional in how YouTube remixers commit to the era's limitations. Synthesizers like the era-defining DX7 had a certain charming clunkiness, and a shared aesthetic of squiggly stabs, percussion rattles and bass slaps proliferated in '80s pop production. Although today's pop music certainly has its unique inventions (trap, for example, is having a mainstream moment right now), the trends tend to be more more ephemeral: It's harder to point to a focused, dominant sound that can vividly evoke the 2010s.
For as faithfully as they recreate their namesake, YouTube's '80s remixes actually remind me of a more recent moment. The internet music culture of the late '90s and early 2000s was a period of rapid transformation, but even as illegal file sharing accelerated music discovery, the shortcomings of the technology kept things grounded. MP3 collections took up vast amounts of digital space and were playable only via certain programs. And, like record store crate-digging excursions, online hunts didn't always pan out: You might spend hours downloading a song, only to find out it had been mislabeled.