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"content": "\u003cp>\u003cem>This is an updated version of a post that KQED first published in April 2012.\u003c/em>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>ime to replace that exclamation point with a period.\u003c/p>\n\u003cfigure id=\"attachment_11031290\" class=\"wp-caption alignright\" style=\"max-width: 325px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/yahoo1996.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11031290 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/yahoo1996.png\" width=\"325\" height=\"443\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2012/04/yahoo1996.png 558w, https://cdn.kqed.org/wp-content/uploads/sites/10/2012/04/yahoo1996-400x546.png 400w\" sizes=\"(max-width: 325px) 100vw, 325px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Yahoo! home page, circa 1996.\u003c/figcaption>\u003c/figure>\n\u003cp>After a torturously slow decline, Yahoo!, finally, is \u003ca href=\"http://ww2.kqed.org/news/2016/07/25/end-of-an-era-as-verizon-buys-net-pioneer-yahoo/\" target=\"_blank\" rel=\"noopener noreferrer\">done\u003c/a>.\u003c/p>\n\u003cp>And who can say, in the decades to come, whether the name will survive as even a historical footnote?\u003c/p>\n\u003cp>But it wasn’t always this way. There was a time — back in the waning years of the last century — when Yahoo! could do no wrong. And as the undisputed King of the Web, the company’s skill in navigating the “\u003ca href=\"http://en.wikipedia.org/wiki/New_Economy\">New Economy\u003c/a>” combined with an irrational stock market to make a sizable number of employees wealthy.\u003c/p>\n\u003cp>I was one of them.\u003c/p>\n\u003cp>\u003cstrong>1996\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span>‘m standing outside Yahoo! headquarters in Sunnyvale, after an hour-and-15-minute drive from my home in San Francisco. Until this moment, I have tooled around the World Wide Web for a total of perhaps 45 minutes in the aggregate; my modem is so slow it takes about five minutes to download a single page. But a recommendation from a former colleague who now works for the company has landed me a job at a reasonable salary, a welcome rise from my previous year’s income of $12,000 earned at several part-time jobs.\u003c/p>\n\u003cp>As I step for the first time into the purple-and-yellow Yahoo! lobby, two thoughts occur:\u003c/p>\n\u003cp>\u003cem>What’s with the exclamation point?\u003c/em>\u003c/p>\n\u003cp>\u003cem>It sounds an awful lot like Yoo-Hoo.\u003c/em>\u003c/p>\n\u003cp>At the orientation, the HR lady says I’m employee No. 109 — that’s 107 employees removed from Yahoo! founders David Filo and Jerry Yang. At some point, the words “stock options” are mentioned, and the other new hires perk up.\u003c/p>\n\u003cp>“This is what you’ve been waiting to hear about, right?” the HR lady says. Actually, I have no idea what those are. I want to hear about the insurance — I haven’t been to the dentist in five years.\u003c/p>\n\u003cp>Welcome back to the middle class, I think.\u003c/p>\n\u003cp>\u003cstrong>1997\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>here are two classes of people at Yahoo!: the pre-IPOs, and everybody else. The pre-IPOs became overnight millionaires, or close to it. The rest of us have to wait a year before a quarter of our stock options vest and we can cash in. The pre-IPOs drive Porsches, Jaguars, BMWs. I drive a Ford Festiva, a vehicle the “Car Talk” guys say “should come with its own funeral wreath.”\u003c/p>\n\u003cp>The disparities play out interpersonally. One of the early engineers offers $1,000 to a new employee to eat an entire bottle of ketchup at a restaurant, a proposition that was readily accepted.\u003c/p>\n\u003cp>I am waiting for the stock to crash, as many a knowing analyst predicts it will. Yahoo! is a company that is barely profitable –- it’s trading at hundreds of times earnings, and I am certain the mass irrationality will burn itself out before I get to benefit.\u003c/p>\n\u003cp>But the quarterly reports show progress, and the market reacts each time with extreme enthusiasm. “It’s revenue that’s important at this point, not earnings,” a co-worker tells me. Sure, what do I know.\u003c/p>\n\u003cp>Despite the success, Yahoos are frequently tense. There are many turf wars. The world seems to think the Web will be the dominant business in coming years, and that Yahoo! will be the dominant company in that dominant business. So those who dominate within the dominant company in the dominant business will thus dominate Everything. Paradoxically, when you’re told something is going to get bigger and bigger, there doesn’t seem to be enough to go around.\u003c/p>\n\u003cp>Meanwhile, I enjoy the free bagels with lox and the complimentary health club membership, which gives me access to indoor and outdoor pools, a sauna, tennis courts, basketball courts and enough free towels to mop up Lake Merritt. The faux pond in the spacious lobby is not to my taste, but seems in keeping with a general disregard for any lifestyle that might be termed “natural.” (One day I decide to take a walk outside the office, only to find after a few blocks that the sidewalk has disappeared.) In the men’s locker room, there’s a lot of talk about the stock market. Apparently, it’s a pretty good way to make money.\u003c/p>\n\u003cp>\u003cstrong>1998\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>he engineers are everything. If they buy into your project, you’re golden. If they don’t it’s going to die on the vine, like “Yahoo! Pets” or some other godforsaken property that consists of the company name, a noun and some links.\u003c/p>\n\u003cp>“It’s on the list,” is something you hear a lot from the programmers when you want them to add a feature or fix a bug. The thing is, nobody really knows how long the list is or exactly what’s on the list or if there even is a list. Nobody except the engineers.\u003c/p>\n\u003cp>I buy a new car, a Volkswagen Beetle. My engineer tells me, “That’s a chick car.” I laugh — I need him to tweak something on my site.\u003c/p>\n\u003cp>The engineers seem to have a soft spot for editorial people like me, even though we’re at the bottom of the status pile, officially classified by the company as “surfers.” (“Yahoo! Surfer” is actually on my business card.) Most surfers categorize websites for Yahoo’s massive directory, which takes up most of the space on its front page.\u003c/p>\n\u003cp>Who the engineers really can’t stand are the “producers,” the people who are being brought in by the SUV-load to transition Yahoo! from a company that simply links to other websites into one that offers content of its own, through partnerships. The engineers don’t like the producers because the producers want to systematize the way projects get done, thus cutting into the computer whizzes’ autonomy.\u003c/p>\n\u003cp>Despite these internal battles, Yahoo! is decimating competitors, companies like Excite! (also with an exclamation point), Infoseek and the unfortunately named Lycos. The Yahoo! softball team even defeats Excite! in a \u003ca href=\"http://ww2.kqed.org/news/2010/10/27/the-barry-bonds-dilemma/\">softball game in which Excite! has recruited Barry Bonds\u003c/a> to play in a paid promotional appearance. Yahoo! likes to say it prevails because of the “human touch,” the intercession of editors who organize the exponentially growing number of websites into manageable categories. The also-rans, they’re strictly algorithmic –- and robots can’t beat human beings.\u003c/p>\n\u003cp>Personally, I think Yahoo! is taking no prisoners because of David Filo, the company’s laconic, near hermitic co-founder. The face of the company is Jerry Yang, but internally many people don’t now know, exactly, what it is that he does. Filo, on the other hand, is a legend bordering on myth, infrequently seen outside his cubicle, which he shares with another engineer. I’m there about a month before I have my first Filo spotting — he’s playing foosball in the breakroom. “Who’s that?” I ask someone. Filo wrote the original program that allowed surfers to input a URL that can generate into an HTML page. Without that, you’d have to hand-code everything. It’s Yahoo’s secret sauce.\u003c/p>\n\u003cp>Filo also controls the front page and has a keen editorial sense. One day he emerges from his lair to talk to me about our news product, which I work on, for an unbelievable 45 minutes. I can feel the eyes of the room on me, and they’re not burning with admiration. “Wow, you got some serious face time with Filo,” says a co-worker, bitterly.\u003c/p>\n\u003cp>At a certain point, the word Yahoo! is on everyone’s lips. (In 2000, the success of the company will be a key plot development in the sci-fi movie \u003cem>Frequency\u003c/em>.) Every time I mention where I work, people get this warm look on their faces, either because they use it and love it or they’ve made a lot of money on the stock.\u003c/p>\n\u003cp>Doctors are the most prone to dot-com fascination, I find. They seem to know every little nook and cranny of the internet “sector” and can’t seem to stop talking about the price of Yahoo! shares. They can even throw around metrics like “page views” and “eyeballs.” It’s the doctors who also seem to be the most offended by the financial windfall the 20-somethings — most of my colleagues — have stumbled into.\u003c/p>\n\u003cp>“It’s disgusting,” my internist says. Hey, I don’t make the rules. You should’ve worked at a bookstore or a library — where most of Yahoo’s early employees came from.\u003c/p>\n\u003cp>\u003cstrong>1999\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">Y\u003c/span>ahoo! shares are going in three directions: up, up and up. Yahoos are literally giddy, reloading the stock price on Yahoo! Finance 10 to 20 times an hour. “Hey it’s at 150! Now it’s at 175!” A lot of Yahoos are so young they’re working their first or second job out of college. They don’t seem to understand that the system of American reimbursement for employment doesn’t really work like this. Not usually.\u003c/p>\n\u003cp>The company is awash in other people’s money. It has split its stock several times, but we Yahoos want them to do it again. “If we split the stock, the price will just go right back up to where it is now,” CEO Tim Koogle tells us at a company meeting. He says it like it’s a bad thing. But the rank and file – they want more shares. Because it’s never gonna end –- people are buying houses with all cash. Taking flying lessons. Investing in art. My co-worker, a 20-something who has adorned her cube with miniature knick-knacks and kitsch, who just a few years before would most likely have had to put time in at a coffeehouse or temp firm, buys two houses. Plus, literally, a mansion, back in her hometown.\u003c/p>\n\u003cp>In April, I tell my mother how much I pay in taxes and am immediately sorry. It’s not that she’s going to let the amount casually slip to friends, it’s that she actually \u003cem>gets on the phone\u003c/em> to tell them.\u003c/p>\n\u003cp>Naysayers, however, cloud the horizon, however dimly. “In a bear market,” says one rare CNBC party poop, “stocks lose 95 percent, 98 percent, 99 percent of their value. This generation has never experienced a bear market, but things don’t go up forever.”\u003c/p>\n\u003cp>Yes they do. Nothin’s gone down yet. “It’s the 401ks,” my friend’s father tells me. “You never had this automatic investment in the market before, that’s why it’ll keep going up.” Exactly, I reason. I read the take of one analyst in the New Economy bible, Red Herring. He says if you really want to own a stock, “the purchase price doesn’t matter.” That periodical — it’s a must-subscribe. I buy some Amazon.com; it takes about a week to double. Then I sell it, only to see it double again a few days later.\u003c/p>\n\u003cp>“I want to buy some Yahoo! stock,” my father tells me over the phone. “What do you think?”\u003c/p>\n\u003cp>“Some people say it’s overvalued.”\u003c/p>\n\u003cp>“I’m gonna buy some Yahoo stock,” he amends, turning his question into a statement. He has never been on the internet. Once, in all seriousness, he called it “the Intercom.”\u003c/p>\n\u003cp>Around this time, a co-worker tells me about a search engine that actually seems to work. Oh man, they even copied our infantile double-vowel sound, I think as I surf my way for the first time onto Google. But Yahoo! Finance, Yahoo! Sports, Yahoo! News, Yahoo! Mail — who can compete with those? Google — sounds like another also-ran.\u003c/p>\n\u003cp>Meanwhile, my fellow surfers are busy building the Yahoo! directory by way of long and emotional debates. “Shouldn’t this live in the Anthropology category and not Archaeology?” someone writes, starting a seemingly endless thread of sincere and thoughtful emails about the merits of such a proposal. “I’m creating a category for 18th century military history — anyone object?” Yes, someone does.\u003c/p>\n\u003cp>One day, a naive soul sends out an email: “Don’t you think most people don’t use the directory anymore, just type in what they want in the search box?” A dead mass silence ensues, as if someone has knocked the exclamation point off the end of the company name and replaced it with a question mark.\u003c/p>\n\u003cp>\u003cstrong>2000\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">A\u003c/span> predicted technological apocalypse, the “\u003ca href=\"http://en.wikipedia.org/wiki/Year_2000_problem\">Y2K problem\u003c/a>,” does not occur, and the market reacts by going up, up, up in what’s described as “panic buying.” Unwisely, I have been sitting on the sidelines, but now I pour a whole pile of money in– gotta get on that bus before it becomes a jet plane.\u003c/p>\n\u003cp>Make that a rocket. By March, my net worth, much of it on paper, exceeds all the money my mother and father have made in their entire lives.\u003c/p>\n\u003cp>But things aren’t going that great at work, and I want to quit. Problem is that would leave a big pile of options on the table. People are begging me not to do it. “People work their entire lives to be in your position,” a 65-year-old friend tells me.\u003c/p>\n\u003cp>Someone I meet who will never be in my position is the guy who rings up my coffee every morning at the Chevron station. It’s just one of three jobs, he tells me — that’s the only way he can send his son to Stanford.\u003c/p>\n\u003cp>I decide to stay. The market decides to crash.\u003c/p>\n\u003cp>“It’ll go back up,” people reassure each other. “It always does.” And it’s true, we’ve experienced false alarms before, most notably during the 1998 Asian currency crisis, which temporarily put a damper on the fun, but which dutifully ended only to see shares rebound to even higher levels. “You sell too soon,” my friend, who has just bought the first house he looked at, tells me. “You have no faith.”\u003c/p>\n\u003cp>\u003cstrong>Later\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">“I\u003c/span> was just waiting for it to get back up to 200,” one early Yahoo! informs me, referring to the stock price, which is now somewhere south of 20 after the worst stock crash since the one that touched off the Great Depression. This person, in his four years at the company, has sold virtually none of his shares. “I just thought it would be something for the future,” he says.\u003c/p>\n\u003cp>The guy who told me I sell too soon now says he may lose his house.\u003c/p>\n\u003cp>There are worse stories, too. There’s a little known or at least little understood provision in the tax code that stipulates if you buy your options and then hold onto the shares, which people do in order to reduce their taxes, the tax obligation is the same as if you actually sold them. This will lead to people actually losing money on the transaction if the stock drops while they are holding onto it. Tales of extreme woe along these lines abound.\u003c/p>\n\u003cp>As for me, it was always: Which will make me feel like the bigger schmuck — if I sell and then it stock goes way up, or if I hold onto it and it goes way down? Since no one can predict the future, that’s the only variable to consider.\u003c/p>\n\u003cp>\u003cstrong>Even later\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">W\u003c/span>hat once seemed like all the money in the world, I find, turns out to be decidedly finite after all. My plan to sleep in followed by a little TV followed by a nap did not take into account a daughter, a mortgage, the exorbitant price of individual health insurance and a worldwide financial crisis. The Yahoo! options my wife still owns plenty of are perpetually underwater –- no help there. Circumstances force me to procure some contract work, which sends me back to Yahoo! But eventually I am … laid off.\u003c/p>\n\u003cp>And I really need the money.\u003c/p>\n\u003cp>Welcome back to the middle class, I think.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This is an updated version of a post that KQED first published in April 2012.\u003c/em>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>ime to replace that exclamation point with a period.\u003c/p>\n\u003cfigure id=\"attachment_11031290\" class=\"wp-caption alignright\" style=\"max-width: 325px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/yahoo1996.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11031290 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/04/yahoo1996.png\" width=\"325\" height=\"443\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2012/04/yahoo1996.png 558w, https://cdn.kqed.org/wp-content/uploads/sites/10/2012/04/yahoo1996-400x546.png 400w\" sizes=\"(max-width: 325px) 100vw, 325px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Yahoo! home page, circa 1996.\u003c/figcaption>\u003c/figure>\n\u003cp>After a torturously slow decline, Yahoo!, finally, is \u003ca href=\"http://ww2.kqed.org/news/2016/07/25/end-of-an-era-as-verizon-buys-net-pioneer-yahoo/\" target=\"_blank\" rel=\"noopener noreferrer\">done\u003c/a>.\u003c/p>\n\u003cp>And who can say, in the decades to come, whether the name will survive as even a historical footnote?\u003c/p>\n\u003cp>But it wasn’t always this way. There was a time — back in the waning years of the last century — when Yahoo! could do no wrong. And as the undisputed King of the Web, the company’s skill in navigating the “\u003ca href=\"http://en.wikipedia.org/wiki/New_Economy\">New Economy\u003c/a>” combined with an irrational stock market to make a sizable number of employees wealthy.\u003c/p>\n\u003cp>I was one of them.\u003c/p>\n\u003cp>\u003cstrong>1996\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span>‘m standing outside Yahoo! headquarters in Sunnyvale, after an hour-and-15-minute drive from my home in San Francisco. Until this moment, I have tooled around the World Wide Web for a total of perhaps 45 minutes in the aggregate; my modem is so slow it takes about five minutes to download a single page. But a recommendation from a former colleague who now works for the company has landed me a job at a reasonable salary, a welcome rise from my previous year’s income of $12,000 earned at several part-time jobs.\u003c/p>\n\u003cp>As I step for the first time into the purple-and-yellow Yahoo! lobby, two thoughts occur:\u003c/p>\n\u003cp>\u003cem>What’s with the exclamation point?\u003c/em>\u003c/p>\n\u003cp>\u003cem>It sounds an awful lot like Yoo-Hoo.\u003c/em>\u003c/p>\n\u003cp>At the orientation, the HR lady says I’m employee No. 109 — that’s 107 employees removed from Yahoo! founders David Filo and Jerry Yang. At some point, the words “stock options” are mentioned, and the other new hires perk up.\u003c/p>\n\u003cp>“This is what you’ve been waiting to hear about, right?” the HR lady says. Actually, I have no idea what those are. I want to hear about the insurance — I haven’t been to the dentist in five years.\u003c/p>\n\u003cp>Welcome back to the middle class, I think.\u003c/p>\n\u003cp>\u003cstrong>1997\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>here are two classes of people at Yahoo!: the pre-IPOs, and everybody else. The pre-IPOs became overnight millionaires, or close to it. The rest of us have to wait a year before a quarter of our stock options vest and we can cash in. The pre-IPOs drive Porsches, Jaguars, BMWs. I drive a Ford Festiva, a vehicle the “Car Talk” guys say “should come with its own funeral wreath.”\u003c/p>\n\u003cp>The disparities play out interpersonally. One of the early engineers offers $1,000 to a new employee to eat an entire bottle of ketchup at a restaurant, a proposition that was readily accepted.\u003c/p>\n\u003cp>I am waiting for the stock to crash, as many a knowing analyst predicts it will. Yahoo! is a company that is barely profitable –- it’s trading at hundreds of times earnings, and I am certain the mass irrationality will burn itself out before I get to benefit.\u003c/p>\n\u003cp>But the quarterly reports show progress, and the market reacts each time with extreme enthusiasm. “It’s revenue that’s important at this point, not earnings,” a co-worker tells me. Sure, what do I know.\u003c/p>\n\u003cp>Despite the success, Yahoos are frequently tense. There are many turf wars. The world seems to think the Web will be the dominant business in coming years, and that Yahoo! will be the dominant company in that dominant business. So those who dominate within the dominant company in the dominant business will thus dominate Everything. Paradoxically, when you’re told something is going to get bigger and bigger, there doesn’t seem to be enough to go around.\u003c/p>\n\u003cp>Meanwhile, I enjoy the free bagels with lox and the complimentary health club membership, which gives me access to indoor and outdoor pools, a sauna, tennis courts, basketball courts and enough free towels to mop up Lake Merritt. The faux pond in the spacious lobby is not to my taste, but seems in keeping with a general disregard for any lifestyle that might be termed “natural.” (One day I decide to take a walk outside the office, only to find after a few blocks that the sidewalk has disappeared.) In the men’s locker room, there’s a lot of talk about the stock market. Apparently, it’s a pretty good way to make money.\u003c/p>\n\u003cp>\u003cstrong>1998\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>he engineers are everything. If they buy into your project, you’re golden. If they don’t it’s going to die on the vine, like “Yahoo! Pets” or some other godforsaken property that consists of the company name, a noun and some links.\u003c/p>\n\u003cp>“It’s on the list,” is something you hear a lot from the programmers when you want them to add a feature or fix a bug. The thing is, nobody really knows how long the list is or exactly what’s on the list or if there even is a list. Nobody except the engineers.\u003c/p>\n\u003cp>I buy a new car, a Volkswagen Beetle. My engineer tells me, “That’s a chick car.” I laugh — I need him to tweak something on my site.\u003c/p>\n\u003cp>The engineers seem to have a soft spot for editorial people like me, even though we’re at the bottom of the status pile, officially classified by the company as “surfers.” (“Yahoo! Surfer” is actually on my business card.) Most surfers categorize websites for Yahoo’s massive directory, which takes up most of the space on its front page.\u003c/p>\n\u003cp>Who the engineers really can’t stand are the “producers,” the people who are being brought in by the SUV-load to transition Yahoo! from a company that simply links to other websites into one that offers content of its own, through partnerships. The engineers don’t like the producers because the producers want to systematize the way projects get done, thus cutting into the computer whizzes’ autonomy.\u003c/p>\n\u003cp>Despite these internal battles, Yahoo! is decimating competitors, companies like Excite! (also with an exclamation point), Infoseek and the unfortunately named Lycos. The Yahoo! softball team even defeats Excite! in a \u003ca href=\"http://ww2.kqed.org/news/2010/10/27/the-barry-bonds-dilemma/\">softball game in which Excite! has recruited Barry Bonds\u003c/a> to play in a paid promotional appearance. Yahoo! likes to say it prevails because of the “human touch,” the intercession of editors who organize the exponentially growing number of websites into manageable categories. The also-rans, they’re strictly algorithmic –- and robots can’t beat human beings.\u003c/p>\n\u003cp>Personally, I think Yahoo! is taking no prisoners because of David Filo, the company’s laconic, near hermitic co-founder. The face of the company is Jerry Yang, but internally many people don’t now know, exactly, what it is that he does. Filo, on the other hand, is a legend bordering on myth, infrequently seen outside his cubicle, which he shares with another engineer. I’m there about a month before I have my first Filo spotting — he’s playing foosball in the breakroom. “Who’s that?” I ask someone. Filo wrote the original program that allowed surfers to input a URL that can generate into an HTML page. Without that, you’d have to hand-code everything. It’s Yahoo’s secret sauce.\u003c/p>\n\u003cp>Filo also controls the front page and has a keen editorial sense. One day he emerges from his lair to talk to me about our news product, which I work on, for an unbelievable 45 minutes. I can feel the eyes of the room on me, and they’re not burning with admiration. “Wow, you got some serious face time with Filo,” says a co-worker, bitterly.\u003c/p>\n\u003cp>At a certain point, the word Yahoo! is on everyone’s lips. (In 2000, the success of the company will be a key plot development in the sci-fi movie \u003cem>Frequency\u003c/em>.) Every time I mention where I work, people get this warm look on their faces, either because they use it and love it or they’ve made a lot of money on the stock.\u003c/p>\n\u003cp>Doctors are the most prone to dot-com fascination, I find. They seem to know every little nook and cranny of the internet “sector” and can’t seem to stop talking about the price of Yahoo! shares. They can even throw around metrics like “page views” and “eyeballs.” It’s the doctors who also seem to be the most offended by the financial windfall the 20-somethings — most of my colleagues — have stumbled into.\u003c/p>\n\u003cp>“It’s disgusting,” my internist says. Hey, I don’t make the rules. You should’ve worked at a bookstore or a library — where most of Yahoo’s early employees came from.\u003c/p>\n\u003cp>\u003cstrong>1999\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">Y\u003c/span>ahoo! shares are going in three directions: up, up and up. Yahoos are literally giddy, reloading the stock price on Yahoo! Finance 10 to 20 times an hour. “Hey it’s at 150! Now it’s at 175!” A lot of Yahoos are so young they’re working their first or second job out of college. They don’t seem to understand that the system of American reimbursement for employment doesn’t really work like this. Not usually.\u003c/p>\n\u003cp>The company is awash in other people’s money. It has split its stock several times, but we Yahoos want them to do it again. “If we split the stock, the price will just go right back up to where it is now,” CEO Tim Koogle tells us at a company meeting. He says it like it’s a bad thing. But the rank and file – they want more shares. Because it’s never gonna end –- people are buying houses with all cash. Taking flying lessons. Investing in art. My co-worker, a 20-something who has adorned her cube with miniature knick-knacks and kitsch, who just a few years before would most likely have had to put time in at a coffeehouse or temp firm, buys two houses. Plus, literally, a mansion, back in her hometown.\u003c/p>\n\u003cp>In April, I tell my mother how much I pay in taxes and am immediately sorry. It’s not that she’s going to let the amount casually slip to friends, it’s that she actually \u003cem>gets on the phone\u003c/em> to tell them.\u003c/p>\n\u003cp>Naysayers, however, cloud the horizon, however dimly. “In a bear market,” says one rare CNBC party poop, “stocks lose 95 percent, 98 percent, 99 percent of their value. This generation has never experienced a bear market, but things don’t go up forever.”\u003c/p>\n\u003cp>Yes they do. Nothin’s gone down yet. “It’s the 401ks,” my friend’s father tells me. “You never had this automatic investment in the market before, that’s why it’ll keep going up.” Exactly, I reason. I read the take of one analyst in the New Economy bible, Red Herring. He says if you really want to own a stock, “the purchase price doesn’t matter.” That periodical — it’s a must-subscribe. I buy some Amazon.com; it takes about a week to double. Then I sell it, only to see it double again a few days later.\u003c/p>\n\u003cp>“I want to buy some Yahoo! stock,” my father tells me over the phone. “What do you think?”\u003c/p>\n\u003cp>“Some people say it’s overvalued.”\u003c/p>\n\u003cp>“I’m gonna buy some Yahoo stock,” he amends, turning his question into a statement. He has never been on the internet. Once, in all seriousness, he called it “the Intercom.”\u003c/p>\n\u003cp>Around this time, a co-worker tells me about a search engine that actually seems to work. Oh man, they even copied our infantile double-vowel sound, I think as I surf my way for the first time onto Google. But Yahoo! Finance, Yahoo! Sports, Yahoo! News, Yahoo! Mail — who can compete with those? Google — sounds like another also-ran.\u003c/p>\n\u003cp>Meanwhile, my fellow surfers are busy building the Yahoo! directory by way of long and emotional debates. “Shouldn’t this live in the Anthropology category and not Archaeology?” someone writes, starting a seemingly endless thread of sincere and thoughtful emails about the merits of such a proposal. “I’m creating a category for 18th century military history — anyone object?” Yes, someone does.\u003c/p>\n\u003cp>One day, a naive soul sends out an email: “Don’t you think most people don’t use the directory anymore, just type in what they want in the search box?” A dead mass silence ensues, as if someone has knocked the exclamation point off the end of the company name and replaced it with a question mark.\u003c/p>\n\u003cp>\u003cstrong>2000\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">A\u003c/span> predicted technological apocalypse, the “\u003ca href=\"http://en.wikipedia.org/wiki/Year_2000_problem\">Y2K problem\u003c/a>,” does not occur, and the market reacts by going up, up, up in what’s described as “panic buying.” Unwisely, I have been sitting on the sidelines, but now I pour a whole pile of money in– gotta get on that bus before it becomes a jet plane.\u003c/p>\n\u003cp>Make that a rocket. By March, my net worth, much of it on paper, exceeds all the money my mother and father have made in their entire lives.\u003c/p>\n\u003cp>But things aren’t going that great at work, and I want to quit. Problem is that would leave a big pile of options on the table. People are begging me not to do it. “People work their entire lives to be in your position,” a 65-year-old friend tells me.\u003c/p>\n\u003cp>Someone I meet who will never be in my position is the guy who rings up my coffee every morning at the Chevron station. It’s just one of three jobs, he tells me — that’s the only way he can send his son to Stanford.\u003c/p>\n\u003cp>I decide to stay. The market decides to crash.\u003c/p>\n\u003cp>“It’ll go back up,” people reassure each other. “It always does.” And it’s true, we’ve experienced false alarms before, most notably during the 1998 Asian currency crisis, which temporarily put a damper on the fun, but which dutifully ended only to see shares rebound to even higher levels. “You sell too soon,” my friend, who has just bought the first house he looked at, tells me. “You have no faith.”\u003c/p>\n\u003cp>\u003cstrong>Later\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">“I\u003c/span> was just waiting for it to get back up to 200,” one early Yahoo! informs me, referring to the stock price, which is now somewhere south of 20 after the worst stock crash since the one that touched off the Great Depression. This person, in his four years at the company, has sold virtually none of his shares. “I just thought it would be something for the future,” he says.\u003c/p>\n\u003cp>The guy who told me I sell too soon now says he may lose his house.\u003c/p>\n\u003cp>There are worse stories, too. There’s a little known or at least little understood provision in the tax code that stipulates if you buy your options and then hold onto the shares, which people do in order to reduce their taxes, the tax obligation is the same as if you actually sold them. This will lead to people actually losing money on the transaction if the stock drops while they are holding onto it. Tales of extreme woe along these lines abound.\u003c/p>\n\u003cp>As for me, it was always: Which will make me feel like the bigger schmuck — if I sell and then it stock goes way up, or if I hold onto it and it goes way down? Since no one can predict the future, that’s the only variable to consider.\u003c/p>\n\u003cp>\u003cstrong>Even later\u003c/strong>\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">W\u003c/span>hat once seemed like all the money in the world, I find, turns out to be decidedly finite after all. My plan to sleep in followed by a little TV followed by a nap did not take into account a daughter, a mortgage, the exorbitant price of individual health insurance and a worldwide financial crisis. The Yahoo! options my wife still owns plenty of are perpetually underwater –- no help there. Circumstances force me to procure some contract work, which sends me back to Yahoo! But eventually I am … laid off.\u003c/p>\n\u003cp>And I really need the money.\u003c/p>\n\u003cp>Welcome back to the middle class, I think.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Verizon is buying Yahoo for $4.83 billion, marking the end of the road for a Silicon Valley company that once defined the internet.\u003c/p>\n\u003cp>It is the second time in as many years that Verizon, extending its digital reach, has snapped up the remnants of a fallen internet star. The nation's largest wireless carrier paid $4.4 billion for AOL last year.\u003c/p>\n\u003cp>Yahoo will be rolled into Verizon's AOL operations and CEO Marissa Mayer may be reunited with AOL CEO Tim Armstrong. Both were executives at Google for years and Armstrong tried unsuccessfully to convince Mayer to combine the two companies when they remained independent.\u003c/p>\n\u003cp>\"We have enormous respect for what Yahoo has accomplished: this transaction is about unleashing Yahoo's full potential,\" Armstrong said in a printed statement.\u003c/p>\n\u003cp>Most analysts expect the deal to end the four-year reign of Yahoo's Mayer, who flopped in her attempts to turn around Yahoo.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Mayer, though, told employees in a Monday email that she intends to stay without specifying for how long.\u003c/p>\n\u003cp>\"I love Yahoo, and I believe in all of you. It's important to me to see Yahoo into its next chapter,\" she wrote.\u003c/p>\n\u003cfigure id=\"attachment_11031097\" class=\"wp-caption alignright\" style=\"max-width: 800px\">\u003cimg class=\"size-medium wp-image-11031097\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2016/07/MarissaMayer-800x1091.jpg\" alt=\"Marissa Mayer\" width=\"800\" height=\"1091\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-800x1091.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-400x545.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-1180x1609.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-960x1309.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Marissa Mayer \u003ccite>(Brad Barket/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Yahoo Inc., based in Sunnyvale, is parting with its email service and still-popular websites devoted to news, finance and sports, in addition to its advertising tools, under pressure from shareholders fed up with a steep downturn in the company's revenue during the past eight years.\u003c/p>\n\u003cp>The slump deepened even as advertisers pour torrents of cash into what is now a $160 billion market for digital advertising, according to research firm eMarketer.\u003c/p>\n\u003cp>Most of that money, however, has been flowing toward Google and Facebook, two companies that eclipsed Yahoo during its slide from an online sensation, once valued at $130 billion, to a dysfunctional also-ran.\u003c/p>\n\u003cp>After the sale is completed early next year, Yahoo will become a holding company for its two stakes in China's e-commerce leader, Alibaba Group, and Yahoo Japan. Those investments, made more than a decade ago, are worth more than $40 billion before taxes, making them by far the most valuable pieces of Yahoo. The holding company will drop the Yahoo name and adopt a new identify after Verizon takes control of the operating business.\u003c/p>\n\u003cp>Yahoo also still has a patent portfolio that it intends to sell, and about $7.7 billion in cash. Verizon is buying Yahoo's real estate, along with the online operations.\u003c/p>\n\u003cp>Yahoo has hired a succession of CEOs to engineer a comeback, but finally gave up after the high hopes that accompanied Mayer's arrival fizzled out.\u003c/p>\n\u003cp>The sale could potentially result in thousands of layoffs. Mayer has already jettisoned 1,900 Yahoo workers since last September.\u003c/p>\n\u003cp>If Mayer leaves following the sale, she will be in line to receive a severance package valued at $55 million.\u003c/p>\n\u003cp>When millions of people began to flock to the internet with the advent of graphical web browsers in the 1990s, Yahoo was king. Co-founders Jerry Yang and David Filo began building a Web directory as Stanford University computer graduate students in 1994, and Yahoo quickly established itself as the online hub for tens of millions of people. It proved that internet companies could indeed be profitable as other dot-com startups burned through millions of dollars.\u003c/p>\n\u003cp>But Yahoo strayed from internet search in an attempt to build a multimedia business, clearing Google's path to supremacy. Yahoo failed to recognize the importance of social networking and was slow to make the leap into mobile devices like smartphones and tablets. Yahoo attempted to buy Google and Facebook in those formative years, but it was rebuffed and then it was dwarfed by them.\u003c/p>\n\u003cp>By the time Yahoo's board began soliciting bids for the company's online operations, investors had concluded that business was being so badly mismanaged that it had become virtually worthless. Yahoo's market value consisted almost entirely of its Asian investments.\u003c/p>\n\u003cp>Mayer told CNBC she is proud of her accomplishments at Yahoo, even though the company's annual revenue, after ad commissions, fell from $4.4 billion before her arrival to a projected $3.5 billion this year. \"We set out to create a stronger, more modern, version of Yahoo and that's very much happened,\" she said.\u003c/p>\n\u003cp>Despite Yahoo's travails, its operations are a prize at Verizon as the carrier attempts to capitalize on the growing number of people living their digital lives on smartphones. Verizon already profits from the data plans that connect more than 100 million people using those devices to the internet; with AOL and Yahoo's services, Verizon is now looking to control more of the advertising on phones, rather than surrendering it to Google and Facebook.\u003c/p>\n\u003cp>By bringing AOL and Yahoo together, Verizon is betting that it will be able to draw upon the best of both services to create more compelling apps and attract more advertisers.\u003c/p>\n\u003cp>If Verizon fully owned Yahoo right now, it would generate about $3.6 billion in U.S. ad revenue this year to eclipse Microsoft for third place in the market, based on eMarketer's estimates. It would still be a very distant third in ad revenue, compared with Google's projected $27 billion, and Facebook's projected $10 billion.\u003c/p>\n\u003cp>AOL owns popular media sites, like Huffington Post and TechCrunch, but Verizon primarily wanted its ad technology.\u003c/p>\n\u003cp>While Verizon prizes Yahoo's ad services, it covets the hordes that still regularly visit to pick up their email, check the weather and catch up on current events, celebrity gossip and the stock market. The company is hoping to have a mobile audience of 2 billion people by 2020, with a goal of $20 billion in mobile revenue by that time.\u003c/p>\n\u003cp>Yahoo says it has more than 1 billion users, including 225 million on its email service. The email users are an especially valuable part of Yahoo's audience because they tend to visit on a regular basis and log in to make it easier to track their interests for advertising purposes.\u003c/p>\n\u003cp>Verizon won a five-month auction for Yahoo over a list of other bidders that included rival AT&T Inc., a group led by Quicken Loans founders Dan Gilbert and private equity firms that specialize in buying distressed companies and trying to rehabilitate them.\u003c/p>\n\u003cp>The deal, expected to close within the first three months of next year, still needs approval from Yahoo shareholders.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Yahoo's stock fell 92 cents to $38.47 in early trading Monday.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Verizon is buying Yahoo for $4.83 billion, marking the end of the road for a Silicon Valley company that once defined the internet.\u003c/p>\n\u003cp>It is the second time in as many years that Verizon, extending its digital reach, has snapped up the remnants of a fallen internet star. The nation's largest wireless carrier paid $4.4 billion for AOL last year.\u003c/p>\n\u003cp>Yahoo will be rolled into Verizon's AOL operations and CEO Marissa Mayer may be reunited with AOL CEO Tim Armstrong. Both were executives at Google for years and Armstrong tried unsuccessfully to convince Mayer to combine the two companies when they remained independent.\u003c/p>\n\u003cp>\"We have enormous respect for what Yahoo has accomplished: this transaction is about unleashing Yahoo's full potential,\" Armstrong said in a printed statement.\u003c/p>\n\u003cp>Most analysts expect the deal to end the four-year reign of Yahoo's Mayer, who flopped in her attempts to turn around Yahoo.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Mayer, though, told employees in a Monday email that she intends to stay without specifying for how long.\u003c/p>\n\u003cp>\"I love Yahoo, and I believe in all of you. It's important to me to see Yahoo into its next chapter,\" she wrote.\u003c/p>\n\u003cfigure id=\"attachment_11031097\" class=\"wp-caption alignright\" style=\"max-width: 800px\">\u003cimg class=\"size-medium wp-image-11031097\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2016/07/MarissaMayer-800x1091.jpg\" alt=\"Marissa Mayer\" width=\"800\" height=\"1091\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-800x1091.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-400x545.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-1180x1609.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/10/2016/07/MarissaMayer-960x1309.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Marissa Mayer \u003ccite>(Brad Barket/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Yahoo Inc., based in Sunnyvale, is parting with its email service and still-popular websites devoted to news, finance and sports, in addition to its advertising tools, under pressure from shareholders fed up with a steep downturn in the company's revenue during the past eight years.\u003c/p>\n\u003cp>The slump deepened even as advertisers pour torrents of cash into what is now a $160 billion market for digital advertising, according to research firm eMarketer.\u003c/p>\n\u003cp>Most of that money, however, has been flowing toward Google and Facebook, two companies that eclipsed Yahoo during its slide from an online sensation, once valued at $130 billion, to a dysfunctional also-ran.\u003c/p>\n\u003cp>After the sale is completed early next year, Yahoo will become a holding company for its two stakes in China's e-commerce leader, Alibaba Group, and Yahoo Japan. Those investments, made more than a decade ago, are worth more than $40 billion before taxes, making them by far the most valuable pieces of Yahoo. The holding company will drop the Yahoo name and adopt a new identify after Verizon takes control of the operating business.\u003c/p>\n\u003cp>Yahoo also still has a patent portfolio that it intends to sell, and about $7.7 billion in cash. Verizon is buying Yahoo's real estate, along with the online operations.\u003c/p>\n\u003cp>Yahoo has hired a succession of CEOs to engineer a comeback, but finally gave up after the high hopes that accompanied Mayer's arrival fizzled out.\u003c/p>\n\u003cp>The sale could potentially result in thousands of layoffs. Mayer has already jettisoned 1,900 Yahoo workers since last September.\u003c/p>\n\u003cp>If Mayer leaves following the sale, she will be in line to receive a severance package valued at $55 million.\u003c/p>\n\u003cp>When millions of people began to flock to the internet with the advent of graphical web browsers in the 1990s, Yahoo was king. Co-founders Jerry Yang and David Filo began building a Web directory as Stanford University computer graduate students in 1994, and Yahoo quickly established itself as the online hub for tens of millions of people. It proved that internet companies could indeed be profitable as other dot-com startups burned through millions of dollars.\u003c/p>\n\u003cp>But Yahoo strayed from internet search in an attempt to build a multimedia business, clearing Google's path to supremacy. Yahoo failed to recognize the importance of social networking and was slow to make the leap into mobile devices like smartphones and tablets. Yahoo attempted to buy Google and Facebook in those formative years, but it was rebuffed and then it was dwarfed by them.\u003c/p>\n\u003cp>By the time Yahoo's board began soliciting bids for the company's online operations, investors had concluded that business was being so badly mismanaged that it had become virtually worthless. Yahoo's market value consisted almost entirely of its Asian investments.\u003c/p>\n\u003cp>Mayer told CNBC she is proud of her accomplishments at Yahoo, even though the company's annual revenue, after ad commissions, fell from $4.4 billion before her arrival to a projected $3.5 billion this year. \"We set out to create a stronger, more modern, version of Yahoo and that's very much happened,\" she said.\u003c/p>\n\u003cp>Despite Yahoo's travails, its operations are a prize at Verizon as the carrier attempts to capitalize on the growing number of people living their digital lives on smartphones. Verizon already profits from the data plans that connect more than 100 million people using those devices to the internet; with AOL and Yahoo's services, Verizon is now looking to control more of the advertising on phones, rather than surrendering it to Google and Facebook.\u003c/p>\n\u003cp>By bringing AOL and Yahoo together, Verizon is betting that it will be able to draw upon the best of both services to create more compelling apps and attract more advertisers.\u003c/p>\n\u003cp>If Verizon fully owned Yahoo right now, it would generate about $3.6 billion in U.S. ad revenue this year to eclipse Microsoft for third place in the market, based on eMarketer's estimates. It would still be a very distant third in ad revenue, compared with Google's projected $27 billion, and Facebook's projected $10 billion.\u003c/p>\n\u003cp>AOL owns popular media sites, like Huffington Post and TechCrunch, but Verizon primarily wanted its ad technology.\u003c/p>\n\u003cp>While Verizon prizes Yahoo's ad services, it covets the hordes that still regularly visit to pick up their email, check the weather and catch up on current events, celebrity gossip and the stock market. The company is hoping to have a mobile audience of 2 billion people by 2020, with a goal of $20 billion in mobile revenue by that time.\u003c/p>\n\u003cp>Yahoo says it has more than 1 billion users, including 225 million on its email service. The email users are an especially valuable part of Yahoo's audience because they tend to visit on a regular basis and log in to make it easier to track their interests for advertising purposes.\u003c/p>\n\u003cp>Verizon won a five-month auction for Yahoo over a list of other bidders that included rival AT&T Inc., a group led by Quicken Loans founders Dan Gilbert and private equity firms that specialize in buying distressed companies and trying to rehabilitate them.\u003c/p>\n\u003cp>The deal, expected to close within the first three months of next year, still needs approval from Yahoo shareholders.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Yahoo's stock fell 92 cents to $38.47 in early trading Monday.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "The Way We Were: Saying Farewell to Yahoo's Once-Mighty Directory",
"title": "The Way We Were: Saying Farewell to Yahoo's Once-Mighty Directory",
"headTitle": "News Fix | KQED News",
"content": "\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/171053831&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=true\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Let's just say it's 1995 and you're looking for information on the Web. Where do you go?\u003c/p>\n\u003cp>Well, history tells us a lot of people went to the Yahoo Directory, a cutting edge tool to manage the ever-expanding tsunami of information inundating the Web every day. The Yahoo Directory: the most ambitious attempt at cataloging the sum total of human knowledge since the \u003ca href=\"http://io9.com/the-great-library-at-alexandria-was-destroyed-by-budget-1442659066\" target=\"_blank\">ancient Library of Alexandria\u003c/a>. Yes, the mighty Yahoo Directory: compiled, sorted, arranged and cataloged by a crack team of 100-plus experts that enabled the ...\u003c/p>\n\u003cp>Wait a minute. You don't know what the hell I'm talking about, do you?\u003c/p>\n\u003cp>\u003cem>This\u003c/em> thing!\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM.png\">\u003cimg class=\"aligncenter size-thumbnail wp-image-10342611\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM-400x545.png\" alt=\"Screen shot 2014-10-06 at 11.15.14 AM\" width=\"400\" height=\"545\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM-400x545.png 400w, https://ww2.kqed.org/app/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM.png 558w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>What, you don't remember that?\u003c/p>\n\u003cp>You kids, with your \"apps\" and your \"streaming\" and your this and your that.\u003c/p>\n\u003cp>Get off my lawn!\u003c/p>\n\u003cp>I guess I'm cranky because Yahoo said last month that come New Year's, it would\u003ca href=\"http://searchengineland.com/yahoo-directory-close-204370\" target=\"_blank\"> put an end to the directory\u003c/a> , a product I used to work on.\u003c/p>\n\u003caside class=\"alignright\">\u003cstrong>Related\u003c/strong>\u003cbr>\n\u003cstrong>KQED News:\u003c/strong> \u003ca href=\"http://ww2.kqed.org/news/2012/04/06/when-yahoo-was-king-scenes-from-the-bubble/\" target=\"_blank\">When Yahoo! Was King: Scenes From Inside the Bubble\u003c/a>\u003c/aside>\n\u003cp>Not that anyone was using the thing anymore, except maybe by accident. Where once it took up the entire homepage of Yahoo, the most-trafficked and celebrated site on the Web (that's how far back I'm talking), you can only find it today if you can somehow manage to get to \u003ca href=\"https://everything.yahoo.com/\" target=\"_blank\">this page\u003c/a> then look under D. \u003ca href=\"https://dir.yahoo.com/\" target=\"_blank\">Here's what it looks like \u003c/a>now (if \"now\" is before Jan. 1, 2015).\u003c/p>\n\u003cp>Pretty lame, huh?\u003c/p>\n\u003cp>Well, it wasn't always like that. Believe it or not, browsing a directory -- categories broken up into subcategories and then even more subcategories and then even \u003cem>more\u003c/em> subcategories -- was actually a rational way to present Web content in the mid-to-late '90s. That's because the search engines of the time pretty much stunk, and you often had to sift through a lot of irrelevant results when you typed something into now-forgotten sites like Excite, Infoseek and Lycos.\u003c/p>\n\u003cp>So Yahoo drove a ton of separation between it and those competitors by organizing websites by subject, which it did by having a human being review and sort every single thing submitted. Yahoo called such an employee a \"surfer\" (which is what it said on my business card). And it had to hire a lot of them, because the websites, well, they just kept coming and coming. ...\u003c/p>\n\u003cp>\"It was the original idea,\" says Harold Check, who worked on the directory from 1997 to 2002.\u003c/p>\n\u003cp>\"Dave and Jerry [Yahoo founders David Filo and Jerry Yang] sat down and said, 'Hey, the Internet's cool, let’s put it in categories and make it browsable,' Check says. \"Yahoo was the first thing when you hooked people up to the Internet in 1995 or '96, and you said, 'This is the front door, this is the Internet, look around here and your mind will be blown.' In that sense [the directory] was great, probably because the Internet was great.\"\u003c/p>\n\u003cp>Christian du Lac, who worked on the directory from 1999 to 2004, says he was \"bummed out\" when he read the news it was shutting down.\u003c/p>\n\u003cp>\"It had a lot of influence,\" he says. \"Yahoo \u003cem>was\u003c/em> the directory.\"\u003c/p>\n\u003cp>Du Lac thinks the directory's ethos -- a zealous dedication to the most logical and useful arrangement of information -- has been lost on the Internet.\u003c/p>\n\u003cp>\"Right now there's a lot of talk about doing the right thing for the users, but it’s really about the advertisers and how you can monetize,\" he says. \"But when Yahoo started it really \u003cem>was\u003c/em> about doing the right thing for the users. You see that culture kind of go away with the directory.\"\u003c/p>\n\u003cp>Yahoo surfers, many of whom had worked at bookstores and libraries, had a lot of unexpected power back then. \u003c/p>\n\u003cp>\"I just remember people begging me to get their site listed because the perception was that would be the difference between success and failure of a website and of a company,\" Du Lac says.\u003c/p>\n\u003cp>Yet, I can corroborate the employees who worked on the directory had very little on their minds except the integrity of the massive and intricate edifice of information they were building. I'm talking \u003cem>thousands upon thousands\u003c/em> of employee hours spent on considering and arguing the nuances of where and how Web content should be categorized. They weren't necessarily trivial debates, either. For instance, in the \u003ca href=\"https://dir.yahoo.com/health/reproductive_health/abortion/pro_life/\">abortion category\u003c/a>, do you call sites that expressed a negative opinion \"pro-life\" or \"anti-abortion?\" How about whether to call it \u003ca href=\"http://news.bbc.co.uk/2/hi/7013943.stm\">Myanmar or Burma\u003c/a>?\u003c/p>\n\u003cp>\"A country name is changing -- that was one we always used to talk about,\" Check says. \"If the country wants to call itself something different, the people want to call it something different, but the United Nations isn't recognizing it, what’s our responsibility within the world to kind of rename something, to choose what to call it and where to put it? I thought the people that worked there took great responsibility in getting things right. You can’t imagine that sort of thing existing right now, outside of an academic setting. Maybe it does, but it’s just not endemic.\"\u003c/p>\n\u003cp>\u003cstrong>The G Word\u003c/strong>\u003c/p>\n\u003cp>For several years, the directory not only worked as an information tool, but as a business model, and Yahoo became the darling of Wall Street.\u003c/p>\n\u003cp>So what happened?\u003c/p>\n\u003cp>\"I hate to say it,\" says Steve Berlin, the very first surfer to be hired full time in 1995, \"but when Google came around, the directory was basically redundant.\"\u003c/p>\n\u003cp>\u003cem>Google!\u003c/em> Around the time of the millennium, a dirty word at Yahoo.\u003c/p>\n\u003cp>\"The biggest problem we had was everybody wanted their site added, but it’s only possible to add so many sites per day, no matter how many people you throw at it,\" Berlin says. \"So more was falling through the cracks than there was getting on the directory. And with Google, that’s not a problem. Because of their algorithm, you can get exactly what you want, you don’t have to drill down through various categories.\"\u003c/p>\n\u003cp>So the years went by and Yahoo kept demoting the directory on its home page, supplanting it with an ever-expanding stable of homegrown products -- Yahoo Finance, Yahoo Sports, Yahoo News, Yahoo Movies ... you get the idea. Because the directory was filled with websites that sent people \u003cem>away\u003c/em> from Yahoo -- not exactly what the biz dev and product managers liked to see -- the surfers, once the most important gatekeepers on the Internet, became increasingly marginalized, until, like the directory, they were virtually extinct.\u003c/p>\n\u003cp>Come 2015, the patient will finally be put out of its misery. But that won't keep some of us from nostalgically partying like it's 1999.\u003c/p>\n\u003cp>\"You wouldn’t think of a list of websites as having a soul,\" Du Lac says. \"But the Yahoo directory did have a soul.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>And so it goes. ...\u003c/p>\n\n",
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"excerpt": "Yahoo is shutting down its directory at the end of the year. Now forgotten, at one time it \u003ci>was\u003c/i> the Web. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/171053831&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=true\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Let's just say it's 1995 and you're looking for information on the Web. Where do you go?\u003c/p>\n\u003cp>Well, history tells us a lot of people went to the Yahoo Directory, a cutting edge tool to manage the ever-expanding tsunami of information inundating the Web every day. The Yahoo Directory: the most ambitious attempt at cataloging the sum total of human knowledge since the \u003ca href=\"http://io9.com/the-great-library-at-alexandria-was-destroyed-by-budget-1442659066\" target=\"_blank\">ancient Library of Alexandria\u003c/a>. Yes, the mighty Yahoo Directory: compiled, sorted, arranged and cataloged by a crack team of 100-plus experts that enabled the ...\u003c/p>\n\u003cp>Wait a minute. You don't know what the hell I'm talking about, do you?\u003c/p>\n\u003cp>\u003cem>This\u003c/em> thing!\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM.png\">\u003cimg class=\"aligncenter size-thumbnail wp-image-10342611\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM-400x545.png\" alt=\"Screen shot 2014-10-06 at 11.15.14 AM\" width=\"400\" height=\"545\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM-400x545.png 400w, https://ww2.kqed.org/app/uploads/sites/10/2015/10/Screen-shot-2014-10-06-at-11.15.14-AM.png 558w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>What, you don't remember that?\u003c/p>\n\u003cp>You kids, with your \"apps\" and your \"streaming\" and your this and your that.\u003c/p>\n\u003cp>Get off my lawn!\u003c/p>\n\u003cp>I guess I'm cranky because Yahoo said last month that come New Year's, it would\u003ca href=\"http://searchengineland.com/yahoo-directory-close-204370\" target=\"_blank\"> put an end to the directory\u003c/a> , a product I used to work on.\u003c/p>\n\u003caside class=\"alignright\">\u003cstrong>Related\u003c/strong>\u003cbr>\n\u003cstrong>KQED News:\u003c/strong> \u003ca href=\"http://ww2.kqed.org/news/2012/04/06/when-yahoo-was-king-scenes-from-the-bubble/\" target=\"_blank\">When Yahoo! Was King: Scenes From Inside the Bubble\u003c/a>\u003c/aside>\n\u003cp>Not that anyone was using the thing anymore, except maybe by accident. Where once it took up the entire homepage of Yahoo, the most-trafficked and celebrated site on the Web (that's how far back I'm talking), you can only find it today if you can somehow manage to get to \u003ca href=\"https://everything.yahoo.com/\" target=\"_blank\">this page\u003c/a> then look under D. \u003ca href=\"https://dir.yahoo.com/\" target=\"_blank\">Here's what it looks like \u003c/a>now (if \"now\" is before Jan. 1, 2015).\u003c/p>\n\u003cp>Pretty lame, huh?\u003c/p>\n\u003cp>Well, it wasn't always like that. Believe it or not, browsing a directory -- categories broken up into subcategories and then even more subcategories and then even \u003cem>more\u003c/em> subcategories -- was actually a rational way to present Web content in the mid-to-late '90s. That's because the search engines of the time pretty much stunk, and you often had to sift through a lot of irrelevant results when you typed something into now-forgotten sites like Excite, Infoseek and Lycos.\u003c/p>\n\u003cp>So Yahoo drove a ton of separation between it and those competitors by organizing websites by subject, which it did by having a human being review and sort every single thing submitted. Yahoo called such an employee a \"surfer\" (which is what it said on my business card). And it had to hire a lot of them, because the websites, well, they just kept coming and coming. ...\u003c/p>\n\u003cp>\"It was the original idea,\" says Harold Check, who worked on the directory from 1997 to 2002.\u003c/p>\n\u003cp>\"Dave and Jerry [Yahoo founders David Filo and Jerry Yang] sat down and said, 'Hey, the Internet's cool, let’s put it in categories and make it browsable,' Check says. \"Yahoo was the first thing when you hooked people up to the Internet in 1995 or '96, and you said, 'This is the front door, this is the Internet, look around here and your mind will be blown.' In that sense [the directory] was great, probably because the Internet was great.\"\u003c/p>\n\u003cp>Christian du Lac, who worked on the directory from 1999 to 2004, says he was \"bummed out\" when he read the news it was shutting down.\u003c/p>\n\u003cp>\"It had a lot of influence,\" he says. \"Yahoo \u003cem>was\u003c/em> the directory.\"\u003c/p>\n\u003cp>Du Lac thinks the directory's ethos -- a zealous dedication to the most logical and useful arrangement of information -- has been lost on the Internet.\u003c/p>\n\u003cp>\"Right now there's a lot of talk about doing the right thing for the users, but it’s really about the advertisers and how you can monetize,\" he says. \"But when Yahoo started it really \u003cem>was\u003c/em> about doing the right thing for the users. You see that culture kind of go away with the directory.\"\u003c/p>\n\u003cp>Yahoo surfers, many of whom had worked at bookstores and libraries, had a lot of unexpected power back then. \u003c/p>\n\u003cp>\"I just remember people begging me to get their site listed because the perception was that would be the difference between success and failure of a website and of a company,\" Du Lac says.\u003c/p>\n\u003cp>Yet, I can corroborate the employees who worked on the directory had very little on their minds except the integrity of the massive and intricate edifice of information they were building. I'm talking \u003cem>thousands upon thousands\u003c/em> of employee hours spent on considering and arguing the nuances of where and how Web content should be categorized. They weren't necessarily trivial debates, either. For instance, in the \u003ca href=\"https://dir.yahoo.com/health/reproductive_health/abortion/pro_life/\">abortion category\u003c/a>, do you call sites that expressed a negative opinion \"pro-life\" or \"anti-abortion?\" How about whether to call it \u003ca href=\"http://news.bbc.co.uk/2/hi/7013943.stm\">Myanmar or Burma\u003c/a>?\u003c/p>\n\u003cp>\"A country name is changing -- that was one we always used to talk about,\" Check says. \"If the country wants to call itself something different, the people want to call it something different, but the United Nations isn't recognizing it, what’s our responsibility within the world to kind of rename something, to choose what to call it and where to put it? I thought the people that worked there took great responsibility in getting things right. You can’t imagine that sort of thing existing right now, outside of an academic setting. Maybe it does, but it’s just not endemic.\"\u003c/p>\n\u003cp>\u003cstrong>The G Word\u003c/strong>\u003c/p>\n\u003cp>For several years, the directory not only worked as an information tool, but as a business model, and Yahoo became the darling of Wall Street.\u003c/p>\n\u003cp>So what happened?\u003c/p>\n\u003cp>\"I hate to say it,\" says Steve Berlin, the very first surfer to be hired full time in 1995, \"but when Google came around, the directory was basically redundant.\"\u003c/p>\n\u003cp>\u003cem>Google!\u003c/em> Around the time of the millennium, a dirty word at Yahoo.\u003c/p>\n\u003cp>\"The biggest problem we had was everybody wanted their site added, but it’s only possible to add so many sites per day, no matter how many people you throw at it,\" Berlin says. \"So more was falling through the cracks than there was getting on the directory. And with Google, that’s not a problem. Because of their algorithm, you can get exactly what you want, you don’t have to drill down through various categories.\"\u003c/p>\n\u003cp>So the years went by and Yahoo kept demoting the directory on its home page, supplanting it with an ever-expanding stable of homegrown products -- Yahoo Finance, Yahoo Sports, Yahoo News, Yahoo Movies ... you get the idea. Because the directory was filled with websites that sent people \u003cem>away\u003c/em> from Yahoo -- not exactly what the biz dev and product managers liked to see -- the surfers, once the most important gatekeepers on the Internet, became increasingly marginalized, until, like the directory, they were virtually extinct.\u003c/p>\n\u003cp>Come 2015, the patient will finally be put out of its misery. But that won't keep some of us from nostalgically partying like it's 1999.\u003c/p>\n\u003cp>\"You wouldn’t think of a list of websites as having a soul,\" Du Lac says. \"But the Yahoo directory did have a soul.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cfigure id=\"attachment_99672\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99672\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\" alt=\"NSA headquarters in Fort Meade, Maryland. (NSA vis Getty Images)\" width=\"640\" height=\"512\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">NSA headquarters in Fort Meade, Md. (NSA vis Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>\u003ca href=\"https://twitter.com/jessejholland\" target=\"_blank\" rel=\"noopener\">Jesse J. Holland\u003c/a>\u003cbr>\nAssociated Press\u003c/strong>\u003c/p>\n\u003cp>WASHINGTON — The government and leading Internet companies on Monday announced a compromise that will allow those companies to reveal how often they are ordered to turn over customer information in national security investigations.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.justice.gov/opa/pr/2014/January/14-ag-081.html\" target=\"_blank\" rel=\"noopener\">Justice Department said\u003c/a> it had reached agreements with Google, Microsoft, Yahoo, Facebook and LinkedIn that would put an end to those companies’ legal challenges before the Foreign Intelligence Surveillance Court. The companies had asked judges to allow them to disclose data on national security orders the companies have received under the Foreign Intelligence Surveillance Act.\u003c/p>\n\u003cp>The delivery of customer information to the government from Internet companies has been under examination following leaks about \u003ca href=\"http://www.nsa.gov/\" target=\"_blankl\" rel=\"noopener\">National Security Agency\u003c/a> surveillance by \u003ca href=\"http://www.npr.org/templates/archives/archive.php?thingId=190293264\" target=\"_blank\" rel=\"noopener\">former NSA systems analyst Edward Snowden\u003c/a>.\u003c/p>\n\u003cp>Some of those companies were among several U.S. Internet businesses identified as giving the NSA access to customer data under \u003ca href=\"http://www.theverge.com/2013/7/17/4517480/nsa-spying-prism-surveillance-cheat-sheet\" target=\"_blank\" rel=\"noopener\">the program known as PRISM\u003c/a>. But the companies had said they wanted to make the disclosures in order to correct inaccuracies in news reports and to calm public speculation about the scope of the companies’ cooperation with the government. The providers wanted to show that only a tiny fraction of their customers’ accounts have been subject to legal orders.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The government had opposed those requests, but reached a deal with the companies late last week.\u003c/p>\n\u003cp>“Permitting disclosure of this aggregate data addresses an important area of concern to communications providers and the public,” Attorney General Eric Holder and Director of National Intelligence James Clapper said in a joint statement.\u003c/p>\n\u003cp>Following the Snowden leaks, the FBI allowed communications providers to report in a limited way the number of orders for data they received from the government and the number of accounts affected by such orders. However, the FBI agreed to disclosure only of a single, aggregate number of criminal and national security-related orders to the companies from all U.S. governmental entities, plus local and state entities.\u003c/p>\n\u003cp>Under the compromise announced Monday, Internet companies will be able to report the number of criminal-related orders from the government. They also will be able to release, rounded to the nearest thousand, the number of secret national security-related orders from government investigators; the number of national security-related orders from the FISA court and the number of customers those orders affected, and whether those orders were for just email addresses or covered additional information.\u003c/p>\n\u003cp>The companies can also choose a simplified reporting process that allows them to report the number of criminal-related orders, and then national security or intelligence orders in increments of 250 and the total number of customers targeted, also in groups of 250.\u003c/p>\n\u003cp>“These new reporting methods enable communications providers to make public more information than ever before about the orders that they have received to provide data to the government,” Deputy Attorney General James M. Cole said in a letter to the five Internet companies.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The companies will have to delay releasing the number of national security orders by six months. They also had to promise that if they come up with new technology or new forms of communication, they are not able to reveal that the government can tap into that new technology for two years.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_99672\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99672\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-e1376089449125.jpg\" alt=\"NSA headquarters in Fort Meade, Maryland. (NSA vis Getty Images)\" width=\"640\" height=\"512\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">NSA headquarters in Fort Meade, Md. (NSA vis Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>\u003ca href=\"https://twitter.com/jessejholland\" target=\"_blank\" rel=\"noopener\">Jesse J. Holland\u003c/a>\u003cbr>\nAssociated Press\u003c/strong>\u003c/p>\n\u003cp>WASHINGTON — The government and leading Internet companies on Monday announced a compromise that will allow those companies to reveal how often they are ordered to turn over customer information in national security investigations.\u003c/p>\n\u003cp>The \u003ca href=\"http://www.justice.gov/opa/pr/2014/January/14-ag-081.html\" target=\"_blank\" rel=\"noopener\">Justice Department said\u003c/a> it had reached agreements with Google, Microsoft, Yahoo, Facebook and LinkedIn that would put an end to those companies’ legal challenges before the Foreign Intelligence Surveillance Court. The companies had asked judges to allow them to disclose data on national security orders the companies have received under the Foreign Intelligence Surveillance Act.\u003c/p>\n\u003cp>The delivery of customer information to the government from Internet companies has been under examination following leaks about \u003ca href=\"http://www.nsa.gov/\" target=\"_blankl\" rel=\"noopener\">National Security Agency\u003c/a> surveillance by \u003ca href=\"http://www.npr.org/templates/archives/archive.php?thingId=190293264\" target=\"_blank\" rel=\"noopener\">former NSA systems analyst Edward Snowden\u003c/a>.\u003c/p>\n\u003cp>Some of those companies were among several U.S. Internet businesses identified as giving the NSA access to customer data under \u003ca href=\"http://www.theverge.com/2013/7/17/4517480/nsa-spying-prism-surveillance-cheat-sheet\" target=\"_blank\" rel=\"noopener\">the program known as PRISM\u003c/a>. But the companies had said they wanted to make the disclosures in order to correct inaccuracies in news reports and to calm public speculation about the scope of the companies’ cooperation with the government. The providers wanted to show that only a tiny fraction of their customers’ accounts have been subject to legal orders.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The government had opposed those requests, but reached a deal with the companies late last week.\u003c/p>\n\u003cp>“Permitting disclosure of this aggregate data addresses an important area of concern to communications providers and the public,” Attorney General Eric Holder and Director of National Intelligence James Clapper said in a joint statement.\u003c/p>\n\u003cp>Following the Snowden leaks, the FBI allowed communications providers to report in a limited way the number of orders for data they received from the government and the number of accounts affected by such orders. However, the FBI agreed to disclosure only of a single, aggregate number of criminal and national security-related orders to the companies from all U.S. governmental entities, plus local and state entities.\u003c/p>\n\u003cp>Under the compromise announced Monday, Internet companies will be able to report the number of criminal-related orders from the government. They also will be able to release, rounded to the nearest thousand, the number of secret national security-related orders from government investigators; the number of national security-related orders from the FISA court and the number of customers those orders affected, and whether those orders were for just email addresses or covered additional information.\u003c/p>\n\u003cp>The companies can also choose a simplified reporting process that allows them to report the number of criminal-related orders, and then national security or intelligence orders in increments of 250 and the total number of customers targeted, also in groups of 250.\u003c/p>\n\u003cp>“These new reporting methods enable communications providers to make public more information than ever before about the orders that they have received to provide data to the government,” Deputy Attorney General James M. Cole said in a letter to the five Internet companies.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The companies will have to delay releasing the number of national security orders by six months. They also had to promise that if they come up with new technology or new forms of communication, they are not able to reveal that the government can tap into that new technology for two years.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cfigure id=\"attachment_113415\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/2013/09/30/hot-on-your-trail-privacy-your-data-and-who-has-access-to-it/rs6114_56667803-scr-2/\" rel=\"attachment wp-att-113415\">\u003cimg class=\"size-full wp-image-113415\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/09/RS6114_56667803-scr1-e1380579014386.jpg\" alt=\"A computer workstation at the NSA Threat Operations Center at Fort Meade, Md. (Paul. J. Richards/AFP-Getty Images)\" width=\"640\" height=\"441\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A computer workstation at the NSA Threat Operations Center at Fort Meade, Md. (Paul. J. Richards/AFP-Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Eight firms that handle massive amounts of Americans' personal data and communications have launched a campaign to pressure the U.S. government to rein in its surveillance efforts after more than \u003ca href=\"http://america.aljazeera.com/articles/multimedia/timeline-edward-snowden-revelations.html\" target=\"_blank\">six months of disclosures\u003c/a> about far-reaching National Security Agency spying programs.\u003c/p>\n\u003cp>The campaign, called \u003ca href=\"http://reformgovernmentsurveillance.com/\" target=\"_blank\">Reform Government Surveillance\u003c/a>, calls on governments around the world to adopt five principles to narrow spying on citizens. The effort involves AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo. The companies are responding to revelations about NSA spying touched off in June by former agency contractor \u003ca href=\"http://www.theguardian.com/world/2013/dec/09/edward-snowden-voted-guardian-person-of-year-2013\" target=\"_blank\">Edward Snowden\u003c/a>.\u003c/p>\n\u003cp>The five principles the companies are campaigning for:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Limiting governments' authority to collect users' information: \u003c/strong>Governments should codify sensible limitations on their ability to compel service providers to disclose user data that balance their need for the data in limited circumstances, users’ reasonable privacy interests, and the impact on trust in the Internet. In addition, governments should limit surveillance to specific, known users for lawful purposes, and should not undertake bulk data collection of Internet communications.\u003c/li>\n\u003cli>\u003cstrong>Oversight and accountability:\u003c/strong> Intelligence agencies seeking to collect or compel the production of information should do so under a clear legal framework in which executive powers are subject to strong checks and balances. Reviewing courts should be independent and include an adversarial process, and governments should allow important rulings of law to be made public in a timely manner so that the courts are accountable to an informed citizenry.\u003c/li>\n\u003cli>\u003cstrong>Transparency about government demands:\u003c/strong> Transparency is essential to a debate over governments’ surveillance powers and the scope of programs that are administered under those powers. Governments should allow companies to publish the number and nature of government demands for user information. In addition, governments should also promptly disclose this data publicly.\u003c/li>\n\u003cli>\u003cstrong>Respecting the free flow of information:\u003c/strong> The ability of data to flow or be accessed across borders is essential to a robust 21st century global economy. Governments should permit the transfer of data and should not inhibit access by companies or individuals to lawfully available information that is stored outside of the country. Governments should not require service providers to locate infrastructure within a country’s borders or operate locally.\u003c/li>\n\u003cli>\u003cstrong>Avoiding conflicts among governments: \u003c/strong>In order to avoid conflicting laws, there should be a robust, principled, and transparent framework to govern lawful requests for data across jurisdictions, such as improved mutual legal assistance treaty — or “MLAT” — processes. Where the laws of one jurisdiction conflict with the laws of another, it is incumbent upon governments to work together to resolve the conflict.\u003c/li>\n\u003c/ul>\n\u003cp>Although the companies' appeal is addressed to \"the world's governments,\" they also include an \"open letter to Washington that says in part: \"The balance in many countries has tipped too far in favor of the state and away from the rights of the individual — rights that are enshrined in our Constitution. This undermines the freedoms we all cherish. It’s time for a change.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_113415\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/2013/09/30/hot-on-your-trail-privacy-your-data-and-who-has-access-to-it/rs6114_56667803-scr-2/\" rel=\"attachment wp-att-113415\">\u003cimg class=\"size-full wp-image-113415\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/09/RS6114_56667803-scr1-e1380579014386.jpg\" alt=\"A computer workstation at the NSA Threat Operations Center at Fort Meade, Md. (Paul. J. Richards/AFP-Getty Images)\" width=\"640\" height=\"441\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A computer workstation at the NSA Threat Operations Center at Fort Meade, Md. (Paul. J. Richards/AFP-Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>Eight firms that handle massive amounts of Americans' personal data and communications have launched a campaign to pressure the U.S. government to rein in its surveillance efforts after more than \u003ca href=\"http://america.aljazeera.com/articles/multimedia/timeline-edward-snowden-revelations.html\" target=\"_blank\">six months of disclosures\u003c/a> about far-reaching National Security Agency spying programs.\u003c/p>\n\u003cp>The campaign, called \u003ca href=\"http://reformgovernmentsurveillance.com/\" target=\"_blank\">Reform Government Surveillance\u003c/a>, calls on governments around the world to adopt five principles to narrow spying on citizens. The effort involves AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo. The companies are responding to revelations about NSA spying touched off in June by former agency contractor \u003ca href=\"http://www.theguardian.com/world/2013/dec/09/edward-snowden-voted-guardian-person-of-year-2013\" target=\"_blank\">Edward Snowden\u003c/a>.\u003c/p>\n\u003cp>The five principles the companies are campaigning for:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Limiting governments' authority to collect users' information: \u003c/strong>Governments should codify sensible limitations on their ability to compel service providers to disclose user data that balance their need for the data in limited circumstances, users’ reasonable privacy interests, and the impact on trust in the Internet. In addition, governments should limit surveillance to specific, known users for lawful purposes, and should not undertake bulk data collection of Internet communications.\u003c/li>\n\u003cli>\u003cstrong>Oversight and accountability:\u003c/strong> Intelligence agencies seeking to collect or compel the production of information should do so under a clear legal framework in which executive powers are subject to strong checks and balances. Reviewing courts should be independent and include an adversarial process, and governments should allow important rulings of law to be made public in a timely manner so that the courts are accountable to an informed citizenry.\u003c/li>\n\u003cli>\u003cstrong>Transparency about government demands:\u003c/strong> Transparency is essential to a debate over governments’ surveillance powers and the scope of programs that are administered under those powers. Governments should allow companies to publish the number and nature of government demands for user information. In addition, governments should also promptly disclose this data publicly.\u003c/li>\n\u003cli>\u003cstrong>Respecting the free flow of information:\u003c/strong> The ability of data to flow or be accessed across borders is essential to a robust 21st century global economy. Governments should permit the transfer of data and should not inhibit access by companies or individuals to lawfully available information that is stored outside of the country. Governments should not require service providers to locate infrastructure within a country’s borders or operate locally.\u003c/li>\n\u003cli>\u003cstrong>Avoiding conflicts among governments: \u003c/strong>In order to avoid conflicting laws, there should be a robust, principled, and transparent framework to govern lawful requests for data across jurisdictions, such as improved mutual legal assistance treaty — or “MLAT” — processes. Where the laws of one jurisdiction conflict with the laws of another, it is incumbent upon governments to work together to resolve the conflict.\u003c/li>\n\u003c/ul>\n\u003cp>Although the companies' appeal is addressed to \"the world's governments,\" they also include an \"open letter to Washington that says in part: \"The balance in many countries has tipped too far in favor of the state and away from the rights of the individual — rights that are enshrined in our Constitution. This undermines the freedoms we all cherish. It’s time for a change.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cfigure id=\"attachment_51705\" class=\"wp-caption alignnone\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/2011/12/29/san-francisco-appeals-court-oks-telecom-immunity-in-wiretapping-cases/files-this-31-may-2006-file-photo-sh/\" rel=\"attachment wp-att-51705\">\u003cimg class=\"size-large wp-image-51705\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/71664277-1024x747.jpg\" alt=\"Judges rule that citizens can sue the NSA for wiretapping, but not telecom companies.\" width=\"640\" height=\"466\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The National Security Agency in Fort Meade, Maryland. According to the Washington Post, the NSA sends millions of Google and Yahoo records each day to data warehouses to the Fort Meade headquarters. (Paul J. Richards/AFP/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>One more reason to be skittish about entrusting your info and data to the cloud:\u003c/p>\n\u003cp>A \u003ca href=\"http://www.washingtonpost.com/world/national-security/nsa-infiltrates-links-to-yahoo-google-data-centers-worldwide-snowden-documents-say/2013/10/30/e51d661e-4166-11e3-8b74-d89d714ca4dd_story.html\">Washington Post story\u003c/a> on Wednesday, based on documents leaked by former National Security Agency contractor Edward Snowden, asserted that the NSA regularly intercepts data from Google and Yahoo as it passes through the companies' servers outside of the U.S.\u003c/p>\n\u003cp>This data almost certainly includes Americans' email and other information.\u003c/p>\n\u003cp>Google and Yahoo deny knowledge of the government spying program, code-named Muscular (who comes up with these names?). Because the NSA collects data that passes through the tech companies' private clouds overseas, the agency does not need U.S. court approval. The leaked documents include a hand-drawn diagram showing \u003ca href=\"http://www.washingtonpost.com/world/national-security/nsa-infiltrates-links-to-yahoo-google-data-centers-worldwide-snowden-documents-say/2013/10/30/e51d661e-4166-11e3-8b74-d89d714ca4dd_story.html\">\"Google Cloud Exploitation.\"\u003c/a>\u003c/p>\n\u003cp>The Times explained how Muscular is deployed:\u003c/p>\n\u003cblockquote>\u003cp>Even though NSA has been obtaining data directly from Google and Yahoo with court orders through the previously disclosed \u003ca id=\"EVGAP00075\" title=\"PRISM (surveillance program)\" href=\"http://www.latimes.com/topic/politics/interior-policy/personal-data-collection/prism-%28surveillance-program%29-EVGAP00075.topic\">PRISM program\u003c/a>, the new documents show it also has been taking data without permission abroad, outside the oversight of the Foreign Intelligence Surveillance Court. According to the documents, which include a hand-drawn diagram, the information is collected as it passes through the companies’ private clouds and makes its way to the public Internet. The information, which includes metadata (participants, date and time of a communication) as well as text and video content, is reportedly not encrypted.\u003c/p>\u003c/blockquote>\n\u003cp>NSA director Gen. Keith Alexander told \u003ca href=\"http://www.politico.com/story/2013/10/keith-alexander-nsa-report-google-yahoo-99103.html\">Politico \u003c/a>on Wednesday that he was \"unaware of the Post’s report — adding the NSA is 'not authorized' to access companies data centers and instead must 'go through a court process' to obtain such content.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The Times published a statement by an NSA spokeswoman, which said: “The assertion that we collect vast quantities of U.S. persons’ data from this type of collection is not true. NSA applies attorney general-approved processes to protect the privacy of U.S. persons – minimizing the likelihood of their information in our targeting, collection, processing, exploitation, retention and dissemination. NSA is a foreign intelligence agency. And we’re focused on discovering and developing intelligence about valid foreign intelligence targets only.”\u003c/p>\n\u003cp>Google has said it's \u003ca href=\"http://blogs.wsj.com/digits/2013/10/30/report-nsa-intercepts-google-and-yahoo-server-data/\">beefing up\u003c/a> its encryption processes. Still, it's probably best to assume at this point that whatever you write in an email can be read by the NSA.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_51705\" class=\"wp-caption alignnone\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/2011/12/29/san-francisco-appeals-court-oks-telecom-immunity-in-wiretapping-cases/files-this-31-may-2006-file-photo-sh/\" rel=\"attachment wp-att-51705\">\u003cimg class=\"size-large wp-image-51705\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2011/12/71664277-1024x747.jpg\" alt=\"Judges rule that citizens can sue the NSA for wiretapping, but not telecom companies.\" width=\"640\" height=\"466\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The National Security Agency in Fort Meade, Maryland. According to the Washington Post, the NSA sends millions of Google and Yahoo records each day to data warehouses to the Fort Meade headquarters. (Paul J. Richards/AFP/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>One more reason to be skittish about entrusting your info and data to the cloud:\u003c/p>\n\u003cp>A \u003ca href=\"http://www.washingtonpost.com/world/national-security/nsa-infiltrates-links-to-yahoo-google-data-centers-worldwide-snowden-documents-say/2013/10/30/e51d661e-4166-11e3-8b74-d89d714ca4dd_story.html\">Washington Post story\u003c/a> on Wednesday, based on documents leaked by former National Security Agency contractor Edward Snowden, asserted that the NSA regularly intercepts data from Google and Yahoo as it passes through the companies' servers outside of the U.S.\u003c/p>\n\u003cp>This data almost certainly includes Americans' email and other information.\u003c/p>\n\u003cp>Google and Yahoo deny knowledge of the government spying program, code-named Muscular (who comes up with these names?). Because the NSA collects data that passes through the tech companies' private clouds overseas, the agency does not need U.S. court approval. The leaked documents include a hand-drawn diagram showing \u003ca href=\"http://www.washingtonpost.com/world/national-security/nsa-infiltrates-links-to-yahoo-google-data-centers-worldwide-snowden-documents-say/2013/10/30/e51d661e-4166-11e3-8b74-d89d714ca4dd_story.html\">\"Google Cloud Exploitation.\"\u003c/a>\u003c/p>\n\u003cp>The Times explained how Muscular is deployed:\u003c/p>\n\u003cblockquote>\u003cp>Even though NSA has been obtaining data directly from Google and Yahoo with court orders through the previously disclosed \u003ca id=\"EVGAP00075\" title=\"PRISM (surveillance program)\" href=\"http://www.latimes.com/topic/politics/interior-policy/personal-data-collection/prism-%28surveillance-program%29-EVGAP00075.topic\">PRISM program\u003c/a>, the new documents show it also has been taking data without permission abroad, outside the oversight of the Foreign Intelligence Surveillance Court. According to the documents, which include a hand-drawn diagram, the information is collected as it passes through the companies’ private clouds and makes its way to the public Internet. The information, which includes metadata (participants, date and time of a communication) as well as text and video content, is reportedly not encrypted.\u003c/p>\u003c/blockquote>\n\u003cp>NSA director Gen. Keith Alexander told \u003ca href=\"http://www.politico.com/story/2013/10/keith-alexander-nsa-report-google-yahoo-99103.html\">Politico \u003c/a>on Wednesday that he was \"unaware of the Post’s report — adding the NSA is 'not authorized' to access companies data centers and instead must 'go through a court process' to obtain such content.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cfigure id=\"attachment_105443\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/08/02/105437/yahoo-chronicle-building-tech-boom/sfc-bldg/\" rel=\"attachment wp-att-105443\">\u003cimg class=\"size-medium wp-image-105443 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/08/SFC-bldg-300x179.jpg\" alt=\"The San Francisco Chronicle building, where Yahoo is planning to move in this October. (jeremy80/Flickr)\" width=\"300\" height=\"179\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The San Francisco Chronicle building, where Yahoo is planning to relocate from the Financial District (jeremy80/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>Yahoo is moving its San Francisco offices from the Financial District to the iconic San Francisco Chronicle building at Fifth and Mission, according to a \u003ca href=\"http://yahoo.tumblr.com/post/57067083208/innovation-station-soma-here-we-come\">post \u003c/a>on Yahoo's Tumblr blog.\u003c/p>\n\u003cp>\"We’re designing a cool, fun and beautiful space to inspire collaboration and innovation,\" writes Jacqueline Reses, Yahoo's chief development officer\u003cem>. \"\u003c/em>We love the symbolism of moving into the Chronicle building, as it personifies the digital revolution in how people around the world consume media.\"\u003c/p>\n\u003cp>The three-story building at 901 Mission St., which is still home to the Chronicle, used to feature two full floors of newspaper employees before the daily newspaper laid off large numbers of staffers due to a steep decline in advertising revenue, which in turn was largely thanks to Internet sites like Yahoo and classified ad sites like Craigslist.\u003c!--more-->\u003c/p>\n\u003cp>Bloomberg's Dan Levy is\u003ca href=\"http://www.bloomberg.com/news/2013-08-01/yahoo-to-take-space-at-san-francisco-chronicle-building.html\"> reporting\u003c/a>: \"The Yahoo deal is for five years and 70,000 square feet (6,500 square meters), said a person with knowledge of the agreement who asked not to be identified because the information is private. Asking rents in the area averaged $44 a square foot in the second quarter, according to CBRE Group Inc.\"\u003c/p>\n\u003cp>Meanwhile, James Temple \u003ca href=\"http://blog.sfgate.com/techchron/2013/07/29/yahoo-zeroes-in-on-chronicle-lease-as-big-tech-deals-flood-the-market/\">reported\u003c/a> on The Tech Chronicles blog earlier this week that Yahoo is only one of many big tech companies searching for additional office space in the city, as a boom in the technology sector continues to drive the local economy.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"According to real estate sources, Zendesk is eyeing the market for about 125,000 square feet, just two years after \u003ca href=\"http://www.bizjournals.com/sanfrancisco/blog/2011/08/zendesk-doubles-new-market-street.html\">doubling its headquarters on Market Street\u003c/a>,\" wrote Temple. \"Likewise, \u003ca href=\"http://www.practicefusion.com/\">Practice Fusion\u003c/a> is looking around for the same amount of space, Intuit is on the hunt for around 100,000 square feet and Microsoft is scouting for about 60,000 square feet.\"\u003c/p>\n\u003cp>Bloomberg's Levy had earlier reported that Google is also deep into serious expansion mode in the city: \"Google agreed to expand its San Francisco \u003ca href=\"http://topics.bloomberg.com/office-space/\">office space\u003c/a> at Morgan Stanley’s Hills Plaza building in what would be the city’s biggest lease transaction of 2013, according to a person with direct knowledge of the deal.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"The planned 10-year lease for 350,000 square feet (32,500 square meters) will increase Google’s space at the waterfront location by 25 percent, said the person, who asked not to be named because the process is private. The \u003ca href=\"http://topics.bloomberg.com/mountain-view/\">Mountain View\u003c/a>, California-based company will pay average rent of $65 a square foot, little changed from the rate in its current agreement, which expires in 2015, the person said. \"\u003c/p>\n\n",
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"content": "\u003cp>SAN FRANCISCO (AP) — Yahoo's second-quarter results aren't giving Marissa Mayer a lot to celebrate as she completes her first year running the Internet company.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://www.forbes.com/sites/roberthof/2013/07/16/with-q2-earnings-unlikely-to-shine-turnaround-eludes-yahoo-ceo-marissa-mayer-one-year-in/\">Turnaround Eludes Yahoo CEO Marissa Mayer One Year In\u003c/a> (Forbes)\u003c/li>\n\u003cli>\u003ca href=\"http://www.usatoday.com/story/tech/2013/07/16/yahoo-mayer-one-year/2520355/\" target=\"_blank\">How Marissa Mayer turned around Yahoo\u003c/a> (AP)\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>The numbers released Tuesday showed Yahoo Inc.'s earnings are still rising, but they also highlighted the challenges facing the Sunnyvale, Calif. company as it loses ground to rivals Google Inc. and Facebook Inc. in the online advertising market that generates most of their revenue.\u003c/p>\n\u003cp>Wall Street focused on Yahoo's revenue problems instead of its earnings gains. The company's stock dipped 48 cents, or nearly 2 percent, to $26.45 in extended trading after the report came out.\u003c/p>\n\u003cp>Despite that downturn, Yahoo's shares have surged nearly 70 percent since Mayer defected from a top job at Google to attempt a turnaround at one of the Internet's best-known brands.\u003c/p>\n\u003cp>But Yahoo's stock has largely been propelled by a steadily appreciating investment in Alibaba, a fast-growing Internet company in China, made eight long years ago.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Yahoo reaped a $7.6 billion windfall from selling nearly half its stake back to Alibaba Group last year and is expected to bring in even more money when it divests the rest of its holdings in the Chinese company within the next few years. \u003c!--more-->\u003c/p>\n\u003cp>Alibaba is also lifting Yahoo's earnings, as the second-quarter report illustrated. Yahoo's made more money from its investments in Alibaba and Yahoo Japan during the second quarter than it did from its U.S. operations. That's the second straight quarter this year that has occurred.\u003c/p>\n\u003cp>Yahoo earned $331 million, or 30 cents per share, in the three months ending in June. That compared with net income of $227 million, or 18 cents per share, at the same time last year.\u003c/p>\n\u003cp>If not for certain items unrelated to its ongoing business, Yahoo said it would have earned 35 cents per share. That was a nickel above the average estimate among analysts surveyed by FactSet.\u003c/p>\n\u003cp>Cost cutting helped boost the earnings. Yahoo's second-quarter operating expenses, excluding ad commissions, fell 9 percent from the same time last year. The company's payroll stood at 11,500 workers at the end of June, also down by 9 percent over the past year.\u003c/p>\n\u003cp>Revenue for the period declined 7 percent from the same time last year to $1.14 billion.\u003c/p>\n\u003cp>After stripping out ad commissions, Yahoo's revenue came to $1.07 billion. That was slightly below analyst projections and marked a 1 percent decline from last year. It's the first time that Yahoo's net revenue has fallen since Mayer took over.\u003c/p>\n\u003cp>Despite the erosion, Mayer said she remains encouraged by Yahoo's progress. She has consistently said it may take two or three years before the company's ad sales are growing as rapidly as the rest of the Internet market. In the meantime, she has been focused on improving Yahoo's employee morale, engineering acquisitions that can bring in more promising technology and engineering talent and tweaking the company's products.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"Our business saw continued stability, and we launched more products than ever before, introducing a significant new product almost every week,\" Mayer said in a prepared statement about the Yahoo's second-quarter performance.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>SAN FRANCISCO (AP) — Yahoo's second-quarter results aren't giving Marissa Mayer a lot to celebrate as she completes her first year running the Internet company.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://www.forbes.com/sites/roberthof/2013/07/16/with-q2-earnings-unlikely-to-shine-turnaround-eludes-yahoo-ceo-marissa-mayer-one-year-in/\">Turnaround Eludes Yahoo CEO Marissa Mayer One Year In\u003c/a> (Forbes)\u003c/li>\n\u003cli>\u003ca href=\"http://www.usatoday.com/story/tech/2013/07/16/yahoo-mayer-one-year/2520355/\" target=\"_blank\">How Marissa Mayer turned around Yahoo\u003c/a> (AP)\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>The numbers released Tuesday showed Yahoo Inc.'s earnings are still rising, but they also highlighted the challenges facing the Sunnyvale, Calif. company as it loses ground to rivals Google Inc. and Facebook Inc. in the online advertising market that generates most of their revenue.\u003c/p>\n\u003cp>Wall Street focused on Yahoo's revenue problems instead of its earnings gains. The company's stock dipped 48 cents, or nearly 2 percent, to $26.45 in extended trading after the report came out.\u003c/p>\n\u003cp>Despite that downturn, Yahoo's shares have surged nearly 70 percent since Mayer defected from a top job at Google to attempt a turnaround at one of the Internet's best-known brands.\u003c/p>\n\u003cp>But Yahoo's stock has largely been propelled by a steadily appreciating investment in Alibaba, a fast-growing Internet company in China, made eight long years ago.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Yahoo reaped a $7.6 billion windfall from selling nearly half its stake back to Alibaba Group last year and is expected to bring in even more money when it divests the rest of its holdings in the Chinese company within the next few years. \u003c!--more-->\u003c/p>\n\u003cp>Alibaba is also lifting Yahoo's earnings, as the second-quarter report illustrated. Yahoo's made more money from its investments in Alibaba and Yahoo Japan during the second quarter than it did from its U.S. operations. That's the second straight quarter this year that has occurred.\u003c/p>\n\u003cp>Yahoo earned $331 million, or 30 cents per share, in the three months ending in June. That compared with net income of $227 million, or 18 cents per share, at the same time last year.\u003c/p>\n\u003cp>If not for certain items unrelated to its ongoing business, Yahoo said it would have earned 35 cents per share. That was a nickel above the average estimate among analysts surveyed by FactSet.\u003c/p>\n\u003cp>Cost cutting helped boost the earnings. Yahoo's second-quarter operating expenses, excluding ad commissions, fell 9 percent from the same time last year. The company's payroll stood at 11,500 workers at the end of June, also down by 9 percent over the past year.\u003c/p>\n\u003cp>Revenue for the period declined 7 percent from the same time last year to $1.14 billion.\u003c/p>\n\u003cp>After stripping out ad commissions, Yahoo's revenue came to $1.07 billion. That was slightly below analyst projections and marked a 1 percent decline from last year. It's the first time that Yahoo's net revenue has fallen since Mayer took over.\u003c/p>\n\u003cp>Despite the erosion, Mayer said she remains encouraged by Yahoo's progress. She has consistently said it may take two or three years before the company's ad sales are growing as rapidly as the rest of the Internet market. In the meantime, she has been focused on improving Yahoo's employee morale, engineering acquisitions that can bring in more promising technology and engineering talent and tweaking the company's products.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"Our business saw continued stability, and we launched more products than ever before, introducing a significant new product almost every week,\" Mayer said in a prepared statement about the Yahoo's second-quarter performance.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Yahoo Asks Secretive Court to Declassify its Opposition to Data Collection",
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"content": "\u003cfigure id=\"attachment_99672\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2013/06/12/NSA/nsa-jpg/\" rel=\"attachment wp-att-99672\">\u003cimg class=\"size-medium wp-image-99672 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2013/06/NSA.jpg-300x240.jpg\" alt=\"NSA headquarters in Fort Meade, Maryland. (NSA vis Getty Images)\" width=\"300\" height=\"240\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">NSA headquarters in Fort Meade, Maryland. (NSA vis Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>The San Jose Mercury News\u003ca href=\"http://www.mercurynews.com/business/ci_23640324/exclusive-yahoo-seeks-reveal-its-fight-against-nsa\"> reports\u003c/a> that Yahoo is asking the secretive Foreign Intelligence Surveillance Court to let the public see its arguments in a 2008 case that the government used to persuade tech companies to cooperate with its massive data-gathering efforts.\u003c/p>\n\u003cp>Yahoo joins a growing list of parties demanding greater transparency over the government's secret data-collection programs, including that known as Prism, revealed last month by former National Security Agency contractor Edward Snowden.\u003c/p>\n\u003cp>\u003ca href=\"http://www.washingtonpost.com/business/technology/google-challenges-us-gag-order-citing-first-amendment/2013/06/18/96835c72-d832-11e2-a9f2-42ee3912ae0e_story.html\">Google \u003c/a>and \u003ca href=\"http://www.washingtonpost.com/business/technology/the-circuit-microsoft-follows-google-with-motion-to-publish-data-aereo-sets-sights-on-chicago-spectrum-hearing-in-the-house/2013/06/27/f188fa8e-df3d-11e2-963a-72d740e88c12_story.html\">Microsoft \u003c/a>have both challenged gag orders that prevent them from disclosing what data they are forced to give the government under Prism.\u003c/p>\n\u003cp>And in a related \u003ca href=\"http://www.washingtonpost.com/business/technology/legal-battle-over-nsa-surveillance-grows/2013/07/08/6be1ad94-e808-11e2-aa9f-c03a72e2d342_story.html\">development\u003c/a> earlier this week, the Electronic Privacy Information Committee (EPIC) \u003ca href=\"http://epic.org/EPIC-FISC-Mandamus-Petition.pdf\">filed a complaint with the Supreme Court\u003c/a> questioning whether the Foreign Intelligence Surveillance Court had the authority to order Verizon to turn over data from domestic phone records.\u003c!--more-->\u003c/p>\n\u003cp>In its filing, Yahoo says its 2008 arguments would demonstrate that the company \"objected strenuously\" to government demands for customers' information and that they would also help the public understand how surveillance programs are approved under federal law.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Under federal law, the court's ruling and the arguments by Yahoo and other companies have been treated as classified information. Until last month, Yahoo was not even allowed to say it was a party in the case.\u003c/p>\n\u003cp>If Yahoo succeeds in unsealing some of the court files, legal experts say, it would be a historic development and an important step toward illuminating the arguments behind controversial Internet surveillance programs,\u003c/p>\n\u003cp>In EPIC's amicus brief filed on Monday, the ACLU, Electronic Frontier Foundation digital rights group, First Amendment Coalition and others lined up in support of Google and Microsoft with the court. In a copy of the brief obtained by \u003ca href=\"http://www.washingtonpost.com/business/technology/legal-battle-over-nsa-surveillance-grows/2013/07/08/6be1ad94-e808-11e2-aa9f-c03a72e2d342_story.html\">The Washington Post\u003c/a>, the group said that the firms have faced public criticism for disclosing data to the government and that it is “antithetical to the First Amendment to restrict the ability of a person to mount a defense against public accusations by responding with speech setting forth the truth about one’s own actions.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>EPIC’s brief argues that this kind of order does not fall within the power granted to the court by a section of the Patriot Act that allows data sought in an order to be “relevant” to an authorized investigation.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Under federal law, the court's ruling and the arguments by Yahoo and other companies have been treated as classified information. Until last month, Yahoo was not even allowed to say it was a party in the case.\u003c/p>\n\u003cp>If Yahoo succeeds in unsealing some of the court files, legal experts say, it would be a historic development and an important step toward illuminating the arguments behind controversial Internet surveillance programs,\u003c/p>\n\u003cp>In EPIC's amicus brief filed on Monday, the ACLU, Electronic Frontier Foundation digital rights group, First Amendment Coalition and others lined up in support of Google and Microsoft with the court. In a copy of the brief obtained by \u003ca href=\"http://www.washingtonpost.com/business/technology/legal-battle-over-nsa-surveillance-grows/2013/07/08/6be1ad94-e808-11e2-aa9f-c03a72e2d342_story.html\">The Washington Post\u003c/a>, the group said that the firms have faced public criticism for disclosing data to the government and that it is “antithetical to the First Amendment to restrict the ability of a person to mount a defense against public accusations by responding with speech setting forth the truth about one’s own actions.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>EPIC’s brief argues that this kind of order does not fall within the power granted to the court by a section of the Patriot Act that allows data sought in an order to be “relevant” to an authorized investigation.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cfigure id=\"attachment_73881\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2012/08/22/4-tips-for-recovering-your-stolen-phone-or-tablet/apples-new-ipad-is-displayed-at-a-branc/\" rel=\"attachment wp-att-73881\">\u003cimg class=\"size-medium wp-image-73881 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/08/149523855-300x203.jpg\" alt=\"iPad\" width=\"300\" height=\"203\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo by JUNG YEON-JE/AFP\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Google Wins Key Ruling in Book-Scanning Case\u003c/strong>\u003c/p>\n\u003cp>Jonathan Stempel, \u003ca href=\"http://www.reuters.com/article/2013/07/01/us-google-books-idUSBRE9600MX20130701\">reporting\u003c/a> for Reuters: “Google notched a legal victory in its bid to create the world's largest digital books library, winning the reversal of a court order that had allowed authors challenging the project to sue as a group.\u003c/p>\n\u003cp>\"A panel of the 2nd U.S. Circuit Court of Appeals in New York said Circuit Judge Denny Chin prematurely certified a class of authors without first deciding if the 'fair use' defense under U.S. copyright law allowed Google to display snippets of books.”\u003c/p>\n\u003cp>This ruling effectively means that authors would have to pursue legal claims individually rather than as part of a class. The “fair use” argument, should it prevail, would allow Google to continue with its massive scanning project, which already has produced digital copies of some 20 million books.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>In the Latest Round in the Twitter-Facebook Video War, Vine Launches New Features\u003c/strong>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Jordan Crook, \u003ca href=\"http://techcrunch.com/2013/07/03/vine-fights-intsagram-with-biggest-app-update-yet/\">reported\u003c/a> in TechCrunch that Twitter’s Vine, the six-second looping video app, has launched new features, including a “redesigned camera, categories for various vine genres, and the ability to revine people’s existing Vines.”\u003c/p>\n\u003cp>The move comes quickly after Facebook announced Instagram Video, a 15-second, non-looping video app.\u003c/p>\n\u003cp>Crook noted: “With Instagram’s recent launch of Instagram Video, many have posited that the end of Vine is near. However, Vine has shown rapid growth and an active community over the past six months, with over 13 million users on the service. The limits put forth within the app, like a six-second maximum, and a lack of editability, have actually made the app more appealing to users both creatively and consumption-wise.\"\u003c/p>\n\u003cp>\u003cstrong>Yahoo Fought Against Turning Over Data to the NSA Back in 2008\u003c/strong>\u003c/p>\n\u003cp>Claire Cain Miller and Nicole Perlroth \u003ca href=\"bits.blogs.nytimes.com/2013/06/28/secret-court-declassifies-yahoos-role-in-disclosure-fight/\">reported\u003c/a> in the Bits Blog of The New York Times that Yahoo fought and lost a secret case with the government's surveillance court in 2008 that set the stage for the basis on which Internet companies have been forced to provide massive amounts of data under the National Security Agency’s Prism program.\u003c/p>\n\u003cp>“The court used a heavily redacted version of the decision by the FISA court of review, published in 2008 without Yahoo’s name, to warn other companies that they need not even try to test the legality of FISA requests.”\u003c/p>\n\u003cp>In another twist on the data collection controversy, ProPublica’s Jeff Larson filed a Freedom of Information Act Request with the NSA to find out what information the agency had collected on him. The agency \u003ca href=\"http://www.propublica.org/article/nsa-responding-to-this-foia-would-help-our-adversaries\">responded\u003c/a> that it could not confirm or deny whether it collected Larsen’s metadata:\u003c/p>\n\u003cp>“Any positive or negative response on a request-by-request basis would allow our adversaries to accumulate information and draw conclusions about the NSA's technical capabilities, sources, and methods. Our adversaries are likely to evaluate all public responses related to these programs. Were we to provide positive or negative responses to requests such as yours, our adversaries' compilation of the information provided would reasonably be expected to cause exceptionally grave damage to the national security.\"\u003c/p>\n\u003cp>\u003cstrong>The Visionary Who Invented the Computer Mouse Dies\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>\u003c/strong>John Markoff, writing in \u003ca href=\"http://www.nytimes.com/2013/07/04/technology/douglas-c-engelbart-inventor-of-the-computer-mouse-dies-at-88.html?pagewanted=all&_r=0\">The New York Times\u003c/a> about the life of one of the earliest computer visionaries, Doug Engelbart, who died this week at the age of 88:\u003c/p>\n\u003cp>“Engelbart was 25, just engaged to be married, and thinking about his future when he had an epiphany in 1950 that would change the world…The epiphany spoke to him of technology’s potential to expand human intelligence, and from it he spun out a career that indeed had lasting impact. It led to a host of inventions that became the basis for the Internet and the modern personal computer.”\u003c/p>\n\u003cp>His best known invention was the computer mouse, which he created in 1964.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_73881\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/news/2012/08/22/4-tips-for-recovering-your-stolen-phone-or-tablet/apples-new-ipad-is-displayed-at-a-branc/\" rel=\"attachment wp-att-73881\">\u003cimg class=\"size-medium wp-image-73881 \" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2012/08/149523855-300x203.jpg\" alt=\"iPad\" width=\"300\" height=\"203\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo by JUNG YEON-JE/AFP\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Google Wins Key Ruling in Book-Scanning Case\u003c/strong>\u003c/p>\n\u003cp>Jonathan Stempel, \u003ca href=\"http://www.reuters.com/article/2013/07/01/us-google-books-idUSBRE9600MX20130701\">reporting\u003c/a> for Reuters: “Google notched a legal victory in its bid to create the world's largest digital books library, winning the reversal of a court order that had allowed authors challenging the project to sue as a group.\u003c/p>\n\u003cp>\"A panel of the 2nd U.S. Circuit Court of Appeals in New York said Circuit Judge Denny Chin prematurely certified a class of authors without first deciding if the 'fair use' defense under U.S. copyright law allowed Google to display snippets of books.”\u003c/p>\n\u003cp>This ruling effectively means that authors would have to pursue legal claims individually rather than as part of a class. The “fair use” argument, should it prevail, would allow Google to continue with its massive scanning project, which already has produced digital copies of some 20 million books.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>In the Latest Round in the Twitter-Facebook Video War, Vine Launches New Features\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Jordan Crook, \u003ca href=\"http://techcrunch.com/2013/07/03/vine-fights-intsagram-with-biggest-app-update-yet/\">reported\u003c/a> in TechCrunch that Twitter’s Vine, the six-second looping video app, has launched new features, including a “redesigned camera, categories for various vine genres, and the ability to revine people’s existing Vines.”\u003c/p>\n\u003cp>The move comes quickly after Facebook announced Instagram Video, a 15-second, non-looping video app.\u003c/p>\n\u003cp>Crook noted: “With Instagram’s recent launch of Instagram Video, many have posited that the end of Vine is near. However, Vine has shown rapid growth and an active community over the past six months, with over 13 million users on the service. The limits put forth within the app, like a six-second maximum, and a lack of editability, have actually made the app more appealing to users both creatively and consumption-wise.\"\u003c/p>\n\u003cp>\u003cstrong>Yahoo Fought Against Turning Over Data to the NSA Back in 2008\u003c/strong>\u003c/p>\n\u003cp>Claire Cain Miller and Nicole Perlroth \u003ca href=\"bits.blogs.nytimes.com/2013/06/28/secret-court-declassifies-yahoos-role-in-disclosure-fight/\">reported\u003c/a> in the Bits Blog of The New York Times that Yahoo fought and lost a secret case with the government's surveillance court in 2008 that set the stage for the basis on which Internet companies have been forced to provide massive amounts of data under the National Security Agency’s Prism program.\u003c/p>\n\u003cp>“The court used a heavily redacted version of the decision by the FISA court of review, published in 2008 without Yahoo’s name, to warn other companies that they need not even try to test the legality of FISA requests.”\u003c/p>\n\u003cp>In another twist on the data collection controversy, ProPublica’s Jeff Larson filed a Freedom of Information Act Request with the NSA to find out what information the agency had collected on him. The agency \u003ca href=\"http://www.propublica.org/article/nsa-responding-to-this-foia-would-help-our-adversaries\">responded\u003c/a> that it could not confirm or deny whether it collected Larsen’s metadata:\u003c/p>\n\u003cp>“Any positive or negative response on a request-by-request basis would allow our adversaries to accumulate information and draw conclusions about the NSA's technical capabilities, sources, and methods. Our adversaries are likely to evaluate all public responses related to these programs. Were we to provide positive or negative responses to requests such as yours, our adversaries' compilation of the information provided would reasonably be expected to cause exceptionally grave damage to the national security.\"\u003c/p>\n\u003cp>\u003cstrong>The Visionary Who Invented the Computer Mouse Dies\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>\u003c/strong>John Markoff, writing in \u003ca href=\"http://www.nytimes.com/2013/07/04/technology/douglas-c-engelbart-inventor-of-the-computer-mouse-dies-at-88.html?pagewanted=all&_r=0\">The New York Times\u003c/a> about the life of one of the earliest computer visionaries, Doug Engelbart, who died this week at the age of 88:\u003c/p>\n\u003cp>“Engelbart was 25, just engaged to be married, and thinking about his future when he had an epiphany in 1950 that would change the world…The epiphany spoke to him of technology’s potential to expand human intelligence, and from it he spun out a career that indeed had lasting impact. It led to a host of inventions that became the basis for the Internet and the modern personal computer.”\u003c/p>\n\u003cp>His best known invention was the computer mouse, which he created in 1964.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Tumblr Joins Flickr Inside Yahoo, But Where Is the Money?",
"title": "Tumblr Joins Flickr Inside Yahoo, But Where Is the Money?",
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"content": "\u003cfigure class=\"wp-caption alignright\" style=\"max-width: 280px\">\u003cimg src=\"http://u.s.kqed.net/2013/05/20/MarissaMayer.jpg\" alt=\"Marissa Mayer\" width=\"280\" height=\"310\">\u003cfigcaption class=\"wp-caption-text\">Yahoo CEO Marissa Mayer speaks at a WIRED business conference on May 7, 2013 in New York. (Brad Barket/Getty Images for WIRED)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update at 3 p.m.:\u003c/strong>\u003c/p>\n\u003cp>Flickr has announced an upgrade to its service just hours after its owner, Yahoo, announced it is also buying Tumblr. Flickr is in fact getting \"biggr,\" now offering a free terabyte of storage space for photos and videos. From the company announcement: \"Just how big is a terabyte? Well, you could take a photo every hour for 40 years without filling one.\"\u003c/p>\n\u003cp>Yahoo’s \u003ca href=\"http://ww2.kqed.org/news/2013/05/20/97596/#more-97596\">acquisition\u003c/a> of Tumblr for $1.1 billion is the latest of many attempts over the past two decades by established Internet companies to keep up with technology trends and user behaviors that continue to shift and evolve.\u003c/p>\n\u003cp>The main question for a publicly traded company like Yahoo is how to turn Tumblr into a revenue producer that contributes to its bottom line.\u003c/p>\n\u003cp>Tumblr is best known as a microblogging and social networking service that facilitates creative multimedia postings. As of today, the site boasts 108.7 million blogs and 50.9 billion posts, and launches about 900 new posts per second.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Tumblr thus joins Flickr as another member of Yahoo’s Web 2.0 family with a name sporting a dropped “e.”\u003c!--more-->\u003c/p>\n\u003cp>Flickr was the first hot photo-sharing site until it was acquired by Yahoo back in 2005. For many years, until Marissa Mayer took over as Yahoo’s CEO last year, Flickr languished inside the Internet giant, largely ignored while feisty startups like Instagram (acquired by Facebook a year ago) and Tumblr emerged as more innovative media‑sharing services.\u003c/p>\n\u003cp>In the process, Flickr seemingly missed opportunities with the explosions in social media and mobile devices.\u003c/p>\n\u003cp>But Flickr released an impressive new iPhone app last December, among other recent upgrades, and during a \u003ca href=\"http://www.7x7.com/tech-gadgets/inside-flickr\">visit \u003c/a>to Yahoo’s downtown San Francisco office last month, I asked Flickr executives about how things have changed since Mayer took the helm at Yahoo.\u003c/p>\n\u003cp>“Marissa is hugely supportive of Flickr,” said Brett Wayn, VP and general manager at Flickr.\u003c/p>\n\u003cp>“She talks a lot about how Yahoo is about people’s daily habits, and about how we can make them inspirational and entertaining,” said Marcus Spiering, head of product for Flickr. “Photos are one of those daily habits—they make the world go round.”\u003c/p>\n\u003cp>(See Mayer’s own Flickr \u003ca href=\"http://www.flickr.com/photos/marissamayer\">stream\u003c/a> here.)\u003c/p>\n\u003cp>Wayn described Flickr’s current business model as harvesting four revenue streams: subscription fees (for “pro” accounts), advertising, a photo licensing deal with Getty Images, and a photo print partnership.\u003c/p>\n\u003cp>Mayer herself \u003ca href=\"http://www.usatoday.com/story/money/2013/05/20/yahoo-tumblr-deal-announcement/2326531/\">promised\u003c/a> earlier today in a conference call with analysts to not “screw up” Tumblr, asserting it will be allowed to continuing operating as separate operation.\u003c/p>\n\u003cp>But she also indicated that monetizing Tumblr content will be a priority—raising the prospect of advertisements that many Tumblr users might not welcome.\u003c/p>\n\u003cp>That type of controversy is reminiscent of Google’s purchase of YouTube 2006. YouTube generated little revenue for years until the search giant figured out ways to insert ads at the front of videos, and started sharing that revenue with video content creators.\u003c/p>\n\u003cblockquote>\u003cp>First ever acquisition announced by animated gif 🙂 @\u003ca href=\"https://twitter.com/yahoo\">yahoo\u003c/a> is acquiring @\u003ca href=\"https://twitter.com/tumblr\">tumblr\u003c/a>. \u003ca title=\"http://finance.yahoo.com/news/yahoo-acquire-tumblr-120000116.html\" href=\"http://t.co/QzvhAzLLx5\">finance.yahoo.com/news/yahoo-acq…\u003c/a>\u003ca href=\"https://twitter.com/search/%23keepcalmandcarryon\">#keepcalmandcarryon\u003c/a>\u003c/p>\n\u003cp>— marissamayer (@marissamayer) \u003ca href=\"https://twitter.com/marissamayer/status/336453536298717184\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Marissa Mayer explains how Yahoo will keep Tumblr from meeting Flickr's fate \u003ca title=\"http://wp.me/p1re2-36MF\" href=\"http://t.co/clFkMZIfcD\">wp.me/p1re2-36MF\u003c/a> by @\u003ca href=\"https://twitter.com/seanludwig\">seanludwig\u003c/a> — VentureBeat (@VentureBeat) \u003ca href=\"https://twitter.com/VentureBeat/status/336611224378822656\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>\u003ca href=\"https://twitter.com/search/%23TDSBreakingNews\">#TDSBreakingNews\u003c/a> Yahoo buys Tumblr. Promises it will be \"WAY better than GeoCities.\" — The Daily Show (@TheDailyShow) \u003ca href=\"https://twitter.com/TheDailyShow/status/336604850441842688\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Sorry, NYC, Tumblr selling to Yahoo was not the \"win\" we needed \u003ca title=\"http://pndo.ly/162Ubb0\" href=\"http://t.co/MosanAMJzD\">pndo.ly/162Ubb0\u003c/a>\u003c/p>\n\u003cp>— PandoDaily (@PandoDaily) \u003ca href=\"https://twitter.com/PandoDaily/status/336600929761632258\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Yahoo! and Tumblr: An argument waiting to happen? \u003ca title=\"http://bit.ly/117ddnq\" href=\"http://t.co/64muM40Ryf\">bit.ly/117ddnq\u003c/a>\u003c/p>\n\u003cp>— Forbes (@Forbes) \u003ca href=\"https://twitter.com/Forbes/status/336589680650899457\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>A Tumblr of Tumblr Users Going Nuts Over Yahoo! Buying Tumblr: \u003ca title=\"http://slate.me/12PCINb\" href=\"http://t.co/gCxX4Q48uL\">slate.me/12PCINb\u003c/a>\u003c/p>\n\u003cp>— Slate (@Slate) \u003ca href=\"https://twitter.com/Slate/status/336555215685840896\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure class=\"wp-caption alignright\" style=\"max-width: 280px\">\u003cimg src=\"http://u.s.kqed.net/2013/05/20/MarissaMayer.jpg\" alt=\"Marissa Mayer\" width=\"280\" height=\"310\">\u003cfigcaption class=\"wp-caption-text\">Yahoo CEO Marissa Mayer speaks at a WIRED business conference on May 7, 2013 in New York. (Brad Barket/Getty Images for WIRED)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update at 3 p.m.:\u003c/strong>\u003c/p>\n\u003cp>Flickr has announced an upgrade to its service just hours after its owner, Yahoo, announced it is also buying Tumblr. Flickr is in fact getting \"biggr,\" now offering a free terabyte of storage space for photos and videos. From the company announcement: \"Just how big is a terabyte? Well, you could take a photo every hour for 40 years without filling one.\"\u003c/p>\n\u003cp>Yahoo’s \u003ca href=\"http://ww2.kqed.org/news/2013/05/20/97596/#more-97596\">acquisition\u003c/a> of Tumblr for $1.1 billion is the latest of many attempts over the past two decades by established Internet companies to keep up with technology trends and user behaviors that continue to shift and evolve.\u003c/p>\n\u003cp>The main question for a publicly traded company like Yahoo is how to turn Tumblr into a revenue producer that contributes to its bottom line.\u003c/p>\n\u003cp>Tumblr is best known as a microblogging and social networking service that facilitates creative multimedia postings. As of today, the site boasts 108.7 million blogs and 50.9 billion posts, and launches about 900 new posts per second.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Tumblr thus joins Flickr as another member of Yahoo’s Web 2.0 family with a name sporting a dropped “e.”\u003c!--more-->\u003c/p>\n\u003cp>Flickr was the first hot photo-sharing site until it was acquired by Yahoo back in 2005. For many years, until Marissa Mayer took over as Yahoo’s CEO last year, Flickr languished inside the Internet giant, largely ignored while feisty startups like Instagram (acquired by Facebook a year ago) and Tumblr emerged as more innovative media‑sharing services.\u003c/p>\n\u003cp>In the process, Flickr seemingly missed opportunities with the explosions in social media and mobile devices.\u003c/p>\n\u003cp>But Flickr released an impressive new iPhone app last December, among other recent upgrades, and during a \u003ca href=\"http://www.7x7.com/tech-gadgets/inside-flickr\">visit \u003c/a>to Yahoo’s downtown San Francisco office last month, I asked Flickr executives about how things have changed since Mayer took the helm at Yahoo.\u003c/p>\n\u003cp>“Marissa is hugely supportive of Flickr,” said Brett Wayn, VP and general manager at Flickr.\u003c/p>\n\u003cp>“She talks a lot about how Yahoo is about people’s daily habits, and about how we can make them inspirational and entertaining,” said Marcus Spiering, head of product for Flickr. “Photos are one of those daily habits—they make the world go round.”\u003c/p>\n\u003cp>(See Mayer’s own Flickr \u003ca href=\"http://www.flickr.com/photos/marissamayer\">stream\u003c/a> here.)\u003c/p>\n\u003cp>Wayn described Flickr’s current business model as harvesting four revenue streams: subscription fees (for “pro” accounts), advertising, a photo licensing deal with Getty Images, and a photo print partnership.\u003c/p>\n\u003cp>Mayer herself \u003ca href=\"http://www.usatoday.com/story/money/2013/05/20/yahoo-tumblr-deal-announcement/2326531/\">promised\u003c/a> earlier today in a conference call with analysts to not “screw up” Tumblr, asserting it will be allowed to continuing operating as separate operation.\u003c/p>\n\u003cp>But she also indicated that monetizing Tumblr content will be a priority—raising the prospect of advertisements that many Tumblr users might not welcome.\u003c/p>\n\u003cp>That type of controversy is reminiscent of Google’s purchase of YouTube 2006. YouTube generated little revenue for years until the search giant figured out ways to insert ads at the front of videos, and started sharing that revenue with video content creators.\u003c/p>\n\u003cblockquote>\u003cp>First ever acquisition announced by animated gif 🙂 @\u003ca href=\"https://twitter.com/yahoo\">yahoo\u003c/a> is acquiring @\u003ca href=\"https://twitter.com/tumblr\">tumblr\u003c/a>. \u003ca title=\"http://finance.yahoo.com/news/yahoo-acquire-tumblr-120000116.html\" href=\"http://t.co/QzvhAzLLx5\">finance.yahoo.com/news/yahoo-acq…\u003c/a>\u003ca href=\"https://twitter.com/search/%23keepcalmandcarryon\">#keepcalmandcarryon\u003c/a>\u003c/p>\n\u003cp>— marissamayer (@marissamayer) \u003ca href=\"https://twitter.com/marissamayer/status/336453536298717184\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Marissa Mayer explains how Yahoo will keep Tumblr from meeting Flickr's fate \u003ca title=\"http://wp.me/p1re2-36MF\" href=\"http://t.co/clFkMZIfcD\">wp.me/p1re2-36MF\u003c/a> by @\u003ca href=\"https://twitter.com/seanludwig\">seanludwig\u003c/a> — VentureBeat (@VentureBeat) \u003ca href=\"https://twitter.com/VentureBeat/status/336611224378822656\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>\u003ca href=\"https://twitter.com/search/%23TDSBreakingNews\">#TDSBreakingNews\u003c/a> Yahoo buys Tumblr. Promises it will be \"WAY better than GeoCities.\" — The Daily Show (@TheDailyShow) \u003ca href=\"https://twitter.com/TheDailyShow/status/336604850441842688\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Sorry, NYC, Tumblr selling to Yahoo was not the \"win\" we needed \u003ca title=\"http://pndo.ly/162Ubb0\" href=\"http://t.co/MosanAMJzD\">pndo.ly/162Ubb0\u003c/a>\u003c/p>\n\u003cp>— PandoDaily (@PandoDaily) \u003ca href=\"https://twitter.com/PandoDaily/status/336600929761632258\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>Yahoo! and Tumblr: An argument waiting to happen? \u003ca title=\"http://bit.ly/117ddnq\" href=\"http://t.co/64muM40Ryf\">bit.ly/117ddnq\u003c/a>\u003c/p>\n\u003cp>— Forbes (@Forbes) \u003ca href=\"https://twitter.com/Forbes/status/336589680650899457\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cblockquote class=\"twitter-tweet\">\u003cp>A Tumblr of Tumblr Users Going Nuts Over Yahoo! Buying Tumblr: \u003ca title=\"http://slate.me/12PCINb\" href=\"http://t.co/gCxX4Q48uL\">slate.me/12PCINb\u003c/a>\u003c/p>\n\u003cp>— Slate (@Slate) \u003ca href=\"https://twitter.com/Slate/status/336555215685840896\">May 20, 2013\u003c/a>\u003c/p>\u003c/blockquote>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n\u003c/div>\u003c/p>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"pri-the-world": {
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"radiolab": {
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"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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"reveal": {
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"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
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},
"rightnowish": {
"id": "rightnowish",
"title": "Rightnowish",
"tagline": "Art is where you find it",
"info": "Rightnowish digs into life in the Bay Area right now… ish. Journalist Pendarvis Harshaw takes us to galleries painted on the sides of liquor stores in West Oakland. We'll dance in warehouses in the Bayview, make smoothies with kids in South Berkeley, and listen to classical music in a 1984 Cutlass Supreme in Richmond. Every week, Pen talks to movers and shakers about how the Bay Area shapes what they create, and how they shape the place we call home.",
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"order": 16
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},
"science-friday": {
"id": "science-friday",
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"info": "Science Friday is a weekly science talk show, broadcast live over public radio stations nationwide. Each week, the show focuses on science topics that are in the news and tries to bring an educated, balanced discussion to bear on the scientific issues at hand. Panels of expert guests join host Ira Flatow, a veteran science journalist, to discuss science and to take questions from listeners during the call-in portion of the program.",
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"snap-judgment": {
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